Scanned from the collections of The Library of Congress AUDIO-VISUAL CONSERVATION at The LIBRARY of CONGRESS Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record ! * V MOTION PICTURE DAILY VOL. 80, NO. 64 NEW YORK, U. S. A. MONDAY, OCTOBER 1, 1956 TEN CENTS SBA Action Seen Aiding Modernization I The announcement by the Small business Administration that "four- wall theatres" are eligible for govern- ment loans "should open the doors or much modernization and refurbishi- ng of theatres," according to Ernest itellings, president of Theatre Own- ers of America. Stellings, along with Harry Brandt, resident of Independent Theatre Owners Association, expressed certain- y that the SBA action would afford nany theatres "a new lease on life." The TOA head, speaking from Charlotte by telephone, said that "it s a step forward in getting the motion )icture theatre out of a classification vhich also includes cabarets, saloons, ;tc. The SBA move will enormously lid theatres, especially the small ones, vho haven't any established source of sorrowing loans." Brandt, who presented this sugges- ion to the Senate Small Business Com- nittee last March, said: "The action vill serve as a shot in the arm for .mall theatre owners and should act as i tremendous incentive to the refur- rishing of theatres, purchase of new ;quipment, and in supplying working capital, giving hundreds of theatres i new lease on life." SBA Approves Gov't. Loans For Small Indoor Theatres Rhoden Cites Need of 'New Approaches' Special to THE DAILY PHOENIX, Ariz., Sept. 30.-On the eve of National Theatres' three-day convention, which gets underway here tomorrow at the Arizona Manor Hotel, president Elmer C. Rhoden asked the delegates to "recognize the quickly changing conditions that beset our in- dustry" as "we must think in terms of what is going to take place rather than what has already taken place." In His preliminary message, Rhoden said: "I want you to think in terms of what we as merchandisers of motion picture entertainment must provide to {Continued on page 6) Group Says Applications Now Will Be Accepted and Considered 'on Merits'; Called Vital to Community Economy By J. A. OTTEN WASHINGTON, Sept. 30.— The Small Business Administration announced over the weekend that conventional theatres will now be eligible for govern- ment loans. Williamson, Livingston Promoted by Warners Ed Williamson, Warner Bros. Southwest district manager, has been promoted to Midwest division sales manager, with headquarters in New York, and Grover Livingston, South- east district manager, is promoted to the post of Southern district manager, ( Continued on page 1 1 ) Allied Artists Acquires 4 Southern Exchanges Allied Artists Pictures Corp. has purchased four Southern exchanges— in Atlanta, Memphis, New Orleans and Charlotte— formerly owned and operated by the late Arthur Brom- berg, according to an announcement by Steve Broidy, AA president. Ef- (Continued on page 11) TV Shift to UHF Seen 'Jeopardizing' Service The transfer of all television broad- casting to the ultra high frequency ( UHF ) band would jeopardize the fu- ture of television in the country, the Radio Corp. of America and the Na- tional Broadcasting Co. have protested ( Continued on page 1 1 ) Goldsmith Selected for SMPTE Progress Medal Dr. Alfred Norton Goldsmith, mo- tion picture and television consultant, has been selected by the Society of Motion Picture a n d Television Engineers as the 1956 recipient of its highest award, the Prog- ress Medal. He will receive this award during the Society's 80th convention at the Los An- geles Ambassa- dor Hotel on Oct. 9. The Progress Medal was established in 1935 "to honor outstanding achievement in mo- tion picture, and later television, tech- (Continued on page 6) A. N. Goldsmith Television Today In a statement issued on its decision, SBA limited loan applications to "four- wall theatres," and said such applica- tions would now be "accepted and considered on their merits." The SBA statement recognized that "four-wall theatres, in addition to pro- viding entertainment, frequently make substantial contributions to the main- tenance and advancement of the econ- omy of their communities." It was for this reason, SBA said, that its loan policy board had agreed to extend "financial assistance" to small theatres for their "modernization, equipment, repair or operation." Follows Suggestion of SSBC . SBA said that at a Sept. 17 meet- ing its Loan Policy Board had given careful consideration to the recommen- dation of the Senate Small Business Committee that small theatres be made eligible for loans in cases where regular lending institutions would not grant credit. The committee recom- mendation had been incorporated in a brief filed with SBA by A, Julian Brylawski for the Theatre Owners of America, urging that SBA extend its (Continued on page 4) IN THIS ISSUE PAGE 7 An examination of certain alleged facts relative to oper- ation of the television system currently under inquiry in various directions takes precedence this week in Spotlighting the News. ' Who's Where— Personnel changes continue to alter the scene. Passing in Review— The week's high spots, and low, in shows. Membership Drive Set By Variety Clubs Int'l Special to THE DAILY DENVER, Sept. 30.-Variety Clubs International will initiate a membership drive in all seven districts, with the International representative showing the largest increase, percentage-wise, to receive a plaque. The club showing the best increase will get a special prize to be decided on later. Local clubs are urged to start drives to get (Continued on page 11) Motion Picture Daily Vm Monday, October 1 ■ PERSONAL MENTION gPYROS P. SKOURAS, president of 20th Century-Fox, has returned to New York from Hollywood. Benjamin Thau, Loew's, Inc., vice- president, will return to the Coast to- morrow from New York. William Dozier, RKO Radio vice- president in charge of production, re- turned to Hollywood on Friday from New York. Birk Binnard, head of advertising for Stanley Warner Theatres in the Philadelphia zone, left New York on Friday for a Caribbean cruise. James Larkin, in charge of the theatrical passenger department for B.O.A.C., left New York at the week- end for Knoxville, Tenn. Ray Feeley, former executive sec- retary of Independent Exhibitors of New England, and now a circuit own- er in that area, is hospitalized at Nor- wood, Mass. Marie Pellegrini, secretary to Stan Brody, United Artists newspa- per contact, will be married on Nov. 3 to Joseph Buonocore at St. Anne's Church, Flushing. • Lawrence Lipskin, public relations assistant to Lacy W. Kastner, exec- utive vice-president of Columbia Inter- national, left over the weekend for Europe. • Mary Ponictera, of the M-G-M special service department, was mar- ried yesterday to Edward Zaleski at the Church of St. Vincent de Paul, Elmont, L. I. Du Mont's Electronicam Will Be Shown Tonight HOLLYWOOD, Sept. 30. -Studio heads, producers, directors, bankers, camera men and film editors will com- prise the first audience invited to wit- ness a demonstration of the Du Mont "Electronicam Film System" Monday evening at the Paramount Sunset stu- dios, during which a six-minute film will be shown. Subsequent demonstrations, con- ducted during the week, will be ob- served by other segments of produc- tion personnel. Sarnoff Looks to Future: Rentals Plaf Sees 'Person -to -Person TV Going to Allie Brig. Gen. David Sarnoff, chairman of the board of the Radio Corp. of America, looked into the future last night at a dinner in his honor at the Waldorf-Astoria here and predicted the collapse of Soviet communism, the outlawing of war, person-to-person . television, and the control of weather by 1976. Gen. Sarnoff's vision highlighted a golden anniversary dinner at which friends and associates paid tribute to his service in radio, tv and electronics, exactly fifty years after he began his career in radio as a messenger boy with the Marconi Wireless Telegraph Co., later acquired by RCA. Certain of Technical Advance In predicting what he thought would be the major developments of the next 20 years, Sarnoff said he was much more certain of technological progress, "an area where we can tread with some assurance— I wish I had the same degree of assurance with respect to developments in the social and political areas." Soviet communism will collapse un- der the weight of its economic errors when they are recognized by its own people, he said. Capitalism will be intensified, he predicted, living stand- ards will rise, and the major problems will not be how to use labor but how to use leisure time. Sees Use of Solar Energy In the technological fields, he fore- saw a vastly increased use of nuclear energy and the effective control and use of solar energy. Communications, he said, will develop world-girdling, color tv systems and people will be able to speak directly to each other Gehring Set to Speak At N.E. Allied Meet BOSTON, Sept. 30 - William C. Gehring, vice-president of 20th Cen- tury-Fox will address the 25th an- nual convention of Independent Ex- hibitors, Inc. of New England, a unit of National Allied, Oct." 16 at Toy Town Tavern, Winchendon, Mass., it has been announced by Edward W. Lider, general chairman. Although his subject has not as yet been announced, Gehring will speak before an open session of the two-day convention on the second day. Sets Canada Releases E. J. Baumgarten, president of As- sociated Film Releasing Corp., has completed a releasing deal with Jerry Solway of Astral Films Limited of Toronto, Ontario, for Canadian dis- tribution of his Associated pictures, "Three Outlaws," "Blonde Bait," and "Frontier Gambler." and see each other as they talk on opposite sides of the planet. Electronic light will emerge from the laboratories, he said, to bring "startling new types of illumination, to change the appearance of our fac- tories, streets, stores, highways and homes." Citing its use in tv, he said that electronic light will "ultimately replace the tv tube altogether with a thin, flat-surface screen that will be hung like a picture on the wall." Tributes and awards were present- ed to Gen. Sarnoff by tv-radio asso- ciations. Congratulatory messages were received from President Eisenhower and Sir Winston Churchill. Dr. Elmer W. Engstrom, senior executive vice-president of RCA, gave him a special "gift" from company scientists, several items he had asked to be developed for his fiftieth anni- versary at another dinner five years ago. They included magnetic tape re- corders for tv, an electronic refriger- ator and an electronic air conditioner. A film rental formula designed eliminate "many of the proble arising from methods used today film buying" will be presented to t annual convention of Allied Stai Association in late November, it w learned here at the weekend. The plan, in work for some tin suggests a ceiling on film rentals a it is hoped that this formula "won be adopted and put in use by e hibitors on a national, exchange ar or state operational level." According to a prominent Alii representative, the plan provides f a "50 per cent top rental in first n theatres, 35 per cent top in secoi runs, 25 per cent in sub runs, and, flat rental in all theatres grossi; $1,000 per week or less. A slidii scale would also be used." He d not say whether or not there wei any legal hindrances to the suggest* plan. The Allied member said this "fc mula" was originally worked up number of years ago by some rhea [ bers of Allied Theatre Owners New Jersey, who called it "The Co cord Plan." . 1 is : i i • ■ •^it's on its way' MOTION PICTURE DAILY, Martin Quigley, Editor-in Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; tloyd E. Ston Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William K. Weave, Editor, Telephone HOllywood 7-2H5; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square. W 2, Hope Williams Bv. nup, Manager; Peter Burnup, EdLor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Su days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York. Marti Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Heral Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y., under the act - March 3,1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Monday. October 1, 1956 Motion Picture Daily Large and Small Units Go PEDPLt For Lustre - Creme Tieups Ernest T. Cordon, who for the past c vears has been executive secretary Allied Theatres of Michigan, has signed his post effective today, ilton London, president, announced e resignation with a tribute to Con- , whose future plans have not yet jjpfcen announced. □ Telegrams, telephone calls, personal tinue to pour in, as a direct response Lustre-Creme Sweepstakes, to name th the 25th Annual FAME poll in "Mo- tion Picture Herald." Thus far, the ad- vertising has appeared only in the Daily and "Herald," plus the original spread in the issue of "Life" maga- zine for Sept. 17. Interest Is Widespread But, large and small units across the country have asked for the Colgate co- operation which was promised, and is being delivered at the point of sale, throubh 20 Colgate field men, and with the free distribution of posters, and the sponsorship of local dealers. One major company will get five "kits" for each of its 32 field exploitation men, and will display the Lustre- Creme advertising in their branches, so visitors along Film Row may see the advantage to themselves in pro- moting audience participation in a popularity poll. x\nother of the major companies has asked for advertising materials to be sent to each of their 50 exploitation men in the field— and they say, with enthusiasm, they are glad to cooperate in anything with as much vigor and substance, which builds public in- terest. Inquiries Directed to Colgate Every inquiry received is directed to the Colgate-Palmolive Company, one of the largest national advertisers, and in each situation, there are from six to twelve local merchants who will be alerted to cooperate, and who will also display the same poster advertis- ing and counter or floor standees de- voted to the Sweepstakes. Strike Notice Withdrawn By British Carpenters From THE DAILY Bureau LONDON, Sept. 30-A "get tough" attitude on the part of producers and a declaration by the union chiefs against unofficial action, has resulted in a majority of the studio carpenters withdrawing notices they gave Tuesday of stopping work next week. An almost complete shutdown of studios was thus averted. Tuesday most of the carpenters served individual notice they would stop work next week in protest against what they termed unreasonable delay in negotiations for a new wage sched- ule. The notices were not authorized by union officials. own Reopens Theatre 'Oklahoma!' in Denver Joseph Wolf, vice-president of Em- issv Pictures Corp., Boston, is the bject of an article in "The Jewish dvocate," of that city, which pays ibute to Wolf for his more than _ ) vears of service to the community. m □ Cy Feuer and Ernest H. Martin, oducers of the Broadway musical, There's Charley" and other hits, - ill produce for M-G-M a film based T i "Stay Away Joe," novel by Dan T:" ashman. -4 . D . Otto K. Olesen, Los Angeles post- \- aster and the man who developed door lighting for motion pictures - us skylighting for film premieres, s been elected a member of the - nird of directors of Cathedral films, oducer of Bible, motion pictures. □ Robert D. Levitt, general manager California National Productions, s been elected vice-president and neral manager of the NBC sub- liary. aramount Holding ontinental Meet Today PARIS, Sept. 30 - Charles Boas- ■rg, Paramount's supervisor of arldwide sales on "War and Peace" id "The Ten Commandments," to- orrow will open a three-day dis- -ssion of sales policies and distri- ition plans for the two productions a full-scale meeting here of the mpany's Continental managers lied by James E. Perkins, execu- te vice-president of Paramount In- rnational Films. { Boasberg and Perkins flew here Dm New York over the weekend. ie former is due to return to the -S. by plane by the end of this eek. John Nathan, division manager for ontinental Europe, and Henri Klars- ld, general manager, both of whom 3adquarter here, will attend the ree-day parley, over which Per- jtns will preside. conversations, letters and postcards con- to the advertising for Colgate's $35,000 e best actress of the year, in accord with Skouras Tells 'Holders Of Oil Wells, Product Twentieth Century-Fox has started drilling on its tenth oil well, president Spyros P. Skouras has announced in a letter to stockholders giving a report on the film company's financial situ- ation, forthcoming product, and con- summation of the purchase of African Theatres, Ltd. Skouras said the company complet- ed drilling its ninth oil well on Sept. 9 and commenced operations on well No. 10 which is presently down to 3,200 feet. The 20th-Fox head reported on the company's consolidated earnings for the 26 weeks ended last June 30, which were published in Motion Pic- ture Daily Aug. 31. Skouras also dis- cussed the product line-up until Christmas, disclosing that "Anastasia" will be the company's holiday release. Lomba Managing Director Commenting on the foreign theatre acquisition, Skouras said that Edward F. Lomba, who has been in charge of film theatre operations for 20th-Fox, has been made managing director of the new operation. He said that the acquisition of the African Theatre properties, which embrace 144 thea- tres, office buildings and other com- mercial space, was financed on a long term basis and at a favorable rate of interest entirely in South Africa with the exception of an advance from New York in the amount of $4,200,000. BUFFALO, Sept. 30 - Reopening the Auditorium theatre in Perry, . Y., under new ownership is sured following negotiations between >e Town Board and Mount Morris terests. New holders of the lease are unzio and Sarah Tantillo. The thea- e had been closed about three onths. DENVER, Sept. 30 - Rodgers & Hammerstein's "Oklahoma!" produced in Todd-AO, has been booked for the Tabor theatre here and will open to the public either on October 9 or Oc- tober 10, it is announced by Ted O'Shea, vice-president in charge of sales for Magna, distributors of the film. Miss Herrkk to Europe To Contact Producers From THE DAILY Bureau HOLLYWOOD, Sept. 30.-Mar- garet Herrick, executive director ot the Academy of Motion Picture Arts and Sciences, left here by plane at the weekend to acquaint film produc- ing centers in Europe with the new rule governing the Academy's best- foreign-language-film award. Under the new rule adopted by the board of governors, which heretofore has voted this award without consult- ing the membership, the entire mem- bership hereafter will have a chance to vote on five foreign films selected by the committee named for that function. 'Exploratory Trip' Made Announcement of the change also disclosed that the Academy president had made an "exploratory trip through Europe" calling on "academies" and similar groups and had reported, "Everyone to whom I suggested the possible change was most enthusi- astic." . . . NEWS ROUNDUP Lantz Has Cartoon Exhibit Walter Lantz is preparing an ex- hibit concerning the various phases of animated art for showings around the country. The exhibit, which will feature Woody Woodpecker and other top Lantz cartoon characters, will have its first unveiling at the galleries of the Art Association of Richmond, Indiana, this week, the first of 18 showings in the East. ■ Work Starts on 'Karamazov' M-G-M has started pre-production preparations on the filmization of Feodor Dostoevski's famous novel, "The Brothers Karamazov." Millard Kaufman is writing the screen play. ■ Navy Showing 'Attack!' Following a special showing for United States Navy officials in Wash- ington, Robert Aldrich's "Attack!" has been accepted by the Navy's Motion Picture Department for ex- hibition aboard ships and at shore stations around the world, it was announced by William J. Heineman, United Artists vice-president in charge of distribution. With the Navy's acceptance, the UA release has now been cleared for presenta- tion to all U.S. servicemen at home and abroad. ■ Launder Due Here Frank Launder, co-producer and di- rector of "Wee Geordie," the British- made film set to open at the Little Carnegie Theatre, Oct. 7, will ar- rive in New York from London Oct. 5 for the film's premiere. The first two performances will be for the benefit respectively of the Olympic Fund and the Caledonian Hospital. Kaiser Hawaii Studio Will Cost $500,000 From THE DAILY Bureau HOLLYWOOD, Sept. 30-The mo- tion picture studio to be erected by Henry J. Kaiser in Hawaii will cost more than $500,000 to construct and equip, Edward M. Gray, West Coast film distribution executive speaking for Kaiser, told a press group at luncheon in the Luau Restaurant on Friday. Gray said producers using the Hawaii studio will be enabled to obtain 36-hour service from Consoli- dated Laboratory in Hollywood, and therefore will not build own labora- tory in Hawaii until the studio at- tains capacity use. spread Reach New Italy - U.K. 3 -Year Pact By WILLIAM PAY LONDON, Sept. 27 (By Air Mail). —A new three-year agreement has been reached— subject to approval— by British film producers and the Italian industry governing the exhibition of Briitish films in Italy and Italian films in the U. K. This follows talks between representatives of B.F.P.A. ( British Film Producers Association) and A. X. I.C. A. ( Associazione Nazionale Industrie Cinematografiche Ed Affini) in Borne consequent on the passing of the new Italian film law which estab- lishes a compulsory deposit of 5,500,- 000 lire for the circulation of foreign films in Italy. Six Exemptions Written Under the agreement total exemp- tion from the "compulsory deposit for dubbing" is granted to: two British films for every Italian film given a major circuit release in the U. K.; one British film for every Italian film given a minimum guarantee of not less than £ 10,000 for distribution in the U. K. and British Commonwealth; or to two British films for a minimum guarantee of not less than £25,000; one British film for every Italian film given world- wide distribution by a British com- pany; one British film for every Italian film given a minimum Italian distri- bution of 75,000,000 lire by an Italian distribution company which is British controlled; one British film for every Italian film in which a British com- pany has invested 50 per cent of the cost which must not be less than 200,- 000,000 lire. American Firms Excluded Companies which are registered in Britain by a subsidiary of, or con- trolled by, an American company are excluded from the agreement. The B.F.P.A.-A.N.I.C.A. agreemenl also provides for 16 British films nom- inated by the B.F.P.A. to be granted exemption each year subject to pay- ment of £1,100 for each film into a London "pool" which is administered by the two associations. B.F.P.A. representatives at the Borne negotiations were John Davis, presi- dent; Sir Henry French, director-gen- eral, and Anthony Havelock-Allan, as- sisted by James Alexander of J. Ar- thur Rank Film Distributors, Italy. Set Second Sherwood Awards tor Television The second annual competition for the Robert E. Sherwood Awards for "television programs dealing with freedom and justice" has been an- nounced by Robert M. Hutchins, president of the Fund for the Re- public. The Fund established the awards last year in memory of the noted playwright, who was a direc- tor of the Fund. A panel of jurors will make three awards: $20,000 for the best drama and $20,000 for the best documen- tary produced on a network, and $15,000 for a production in either class appearing on an independent station. Programs presented on commercial television between, today and May 31, 1957, are eligible for the com- petition. Last year's competition at- tracted some 125 nominations. The subjects of those recommended ranged "from integration to censor- ship, from the problem of loyalty and security to the freedom of the press." Same Jury as Last Year The jury of awards will be the same as last year's with one addition —James J. Rorimer, director of the Metropolitan Museum of Art. The other jurors are Kermit Bloomgarden; Buell G. Gallagher, president, Col- lege of the City of New York; Rob- ert M. Purcell, president, KEVE, Minneapolis; Mrs. Eleanor Roosevelt; Gilbert Seldes; Robert Taft, Jr., at- torney, of Cincinnati; Harrison Tweed, attorney, of New York City; Philip H. Willkie, president, Rush- ville, Ind., National Bank. Fox Orders 500 Prints Of 'Tender''— A Record One of the highest print orders for a 20th Century-Fox CinemaScope production — 500 — has been placed with De Luxe Laboratory for "Love Me Tender," the Elvis Presley pic- ture, which will be released during the Thanksgiving holiday period, the company disclosed over the week- end. Exceeding by 150 the number of prints usually ordered on a major attraction, the record number will be processed on a nine-day, including Saturday and Sunday, around-the- clock "crash" program to meet play- dates of the film, which also stars Richard Egan and Debra Paget. The film opens Nov. 15 at the New York Paramount theatre and will have a national saturation campaign. Joy Houck To Set Up New Producing Firm From THE DAILY Bureau HOLLYWOOD, Sept. 30 - Joy Houck, President of Joy's Theatres, Inc., New Orleans and Howco, Inc., exchanges, accompanied by Robert Hargrove, Dallas, has arrived here for the purpose of setting up an independent producing company, with producer-director Roger Cor- man, to make five films the first year. Houck, who has had previous pro- duction experience, including films for television, said, "I see two great reasons to go into production— to re- duce the product shortage and to give exhibitors the kind of product they know will attract audiences." N. y. Regents Back Ban of 'Chatterley' Special to THE DAILY ALBANY, N. Y., Sept. 30-Affirm- ing the license denial by the New York Motion Picture Division, State Education Department, for "Lady Chatterley 's Lover," on the ground that three sequences cited by the division are "immoral" under Sec- tions 122 and 122-A of the Education Law, the N. Y. Regents Friday ap- proved a report by a reviewing com- mittee. Its members were George L. Hubbell, Jr., John F. Brosnan and Jacob L. Holtzmann, the former of Garden City, and the latter of New York and Brooklyn, respectively. The Committee said, "in our opin- ion, the Motion Picture Division cor- rectly held that the sequences are immoral under provisions of the edu- cation law. Moreover, in our opinion, the whole theme of this motion pic- ture is immoral under said law, for that theme is the presentation of adultery as a desirable, acceptable and proper pattern of behavior." In its petition, Kingsley Interna- tional Pictures Corporation stated the picture is "moral in its theme." The relationship of the principals "al- though not sanctioned by law is portrayed as a true marriage," the Regents Decision added. The regents "rest" their finding up- on "the fundamental recognition by our society that adultery is con- demned by both God-given laws (Sixth Commandment given to Moses on Mount Sinai) and man-made law (Sections 100-103 of Penal Law)." Kingsley International announced immediately that it will appeal the decision to the appellate division. Loans by Gov9 (Continued from page 1) loan policy to include small theatrj in need of modernization. The TOA brief estimated that loav requested by such theatres woui probably not exceed $25,000 per the! tre, and that with that money the| tres could take care of such necessa: items as air conditioning, screen ai] projection equipment, seat-refurbisi ing and general modernization. Allied States Association, throug its general counsel, Abram F. Myei| had also requested that SBA mat loans available for needy theatres. Text of Decision Accordingly, the SBA stateme said, "it was the decision of the boat that applications from small busine'j concerns for financial assistance f the modernization, equipment, rep or operation of four-wall theatr which make substantial contribute to the maintenance or advancement the economy of their communities m be accepted and considered on th< merits by the Small Business Admin tration." Exhibitors Must Back 'New Faces': Benedek Motion picture theatre operator who have been sounding off abot the lack of new talent in picture should "now come forth and active! : support the independent produce who have been using new faces i 1 their productions," according to d rector Laslo Benedek, who recent! completed "The Fever Tree" in Cub for Dudley International Pictures. Benedek declared here at the weel end that "it is up to Mr. Exhibitc • now. Will he back up or stand u to his fellow's cry for new faces? is simple to ask for new faces, br what is he doing to help the nc* talents become more valuable to th industry?" Points to 'Opportunity' Theatremen now have the oppoi tunity to develop the new actin talents by playing films in whic they are used instead of "alway asking who is the star of the pictur whose name could go on the mai quee," Benedek stated. "The actin and writing talents are around, bn many producers are not using thei due to the economics involved i production," and the knowledge tha an "unknown name wouldn't brin the customers in," he said. word MS is the next sensation! IN A YEAR OF SENSATIONS NO OTHER SO CHARGED WITH INTEREST! from 20th Century-Fox in CINemaScoP^ starring ROGERS • MICHAEL HE with MILDRED NATWICK • RUSTY SWOPE • LILI GENTLE • LOUISE BEAVERS and three stars of the future BETTY LOU KEIM - WARREN BERLINGER - DIANE JERGENS Produced by CHARLES BRACKETT ■ Directed by EDMUND GOULDING Screenplay by WALTER REISCH and CHARLES BRACKETT : Motion Picture Daily Monday, October 1, 19J( Goldsmith Plan With an Eye on the Future: Rhoden (Continued from page 1) nology." Goldsmith was selected as this year's recipient "for his many con- tributions to the progress of sound motion picture and television engineer- ing, particularly his early recognition of the importance of a tri-color kine- scope and his concept of the means for its accomplishment." Goldsmith holds the patent on the aperture mask phosphortriad color kinescope tube. Goldsmith has been active in re- search since he joined the General Electric Company in 1915. He was di- rector of research of the Marconi Wireless Telegraph Company of Amer- ica and of the Radio Corporation of America, of which he later became vice-president and general engineer. He presently sen es as consultant to such companies as RCA, the National Broadcasting Co., and che Eastman Kodak Co. From 1932-1934 Goldsmith was president of the SMPTE and in 1927 (Continued from page 1) capture the spare recreational hours of the public. The fact that our at- tendance has been going downward is the signal that what we have been giving them is not good enough— or our sales approach has not been effec- tive. "Keep Our Eyes Open' "At this convention, let us resolve to keep our minds open to progress. Let us permit our energies to create new approaches." Rhoden's statement was followed by one from Frank H. Ricketson, Jr., NT's general manager, who said: "We are convening in the most critical and challenging hour in our industry's his- he was president of the Institute of Radio Engineers. He also participated in the work of the American Standards Association and of the National Tele- vision System Committee. tory to bring forth a program of con- structive objectives that will give strength and increased profits to our company." Rhoden will deliver the keynote address on "Status of the Company" at the convention today and will be followed by Ricketson, speaking on "Where Do We Go From Here?" Gov. E. W. McFarland of Arizona and Mayor Jack Williams of Phoenix will welcome the more than 100 delegates expected from the 21 states in which NT operates 335 theatres. Zabel Is Chairman Edwin F. Zabel, vice-president and general manager of Fox West Coast Theatres, serving as convention chair- man, will introduce Rhoden and Rick- etson. Other speakers at the opening ses- sion will include John B. Bertero, FWC president and chief legal coun- sel; Alan May, NT treasurer, and Dick Red Carpet* luxury nonstop to California It's the latest in luxury aloft— on the world's fastest airliners! Extras — at no extra cost— include reserved seats, plus a club lounge . . . choice of cocktails . . . lavish meals and buffet treats. Even your luggage is delivered extra-fast on arrival. Treat yourself to "Red Carpet" service next trip ... fly United. Call United or your nearest authorized travel agent. UNITED AIR LINES 4 Red Carpet DC -7 Nonstop Flights Daily from New York to Los Angeles and San Frantisco OC-7 Red Carpet" is a service mark used and owned by United Air Lines, Inc. UNITED Smith, FWC's Arizona and Imperi Valley district manager. Rhoden will present plaques hono S ing 21 theatre managers as outstant ing showmen. One of the manager William P. Lalor, of Milwaukee, wi be cited as "Showman of the Year while the other men will be single out as "Showmen of the Drive." Receiving plaques will be: Da^ Lackie, Ralph Hathaway, Al Sack and Al Bogatch, all from Fox We Coast Theatres' Southern Californ* division; Robert M. Apple, John Free ericks, Jack McDougall and Herma Kersken, all from FWC's Northei California division; Murt Makins, Jol Bretz, Jack Dudman and Dean Ma thews, all from the Evergreen Di tricf; Ed Doty, John Denman, Wa ren Maus and Robert Sweeten, s from the Intermountain Divisioi James Martin, Phil Hill, Dale Thon hill and Joe Ruddick, all from the Mi( west Division. Named 'Honored Delegates' The managers were rewarded f< their outstanding efforts by being aj pointed as honored delegates to tl convention. At the afternoon session today tl delegates will attend individual con mittee meetings, with Bert Piros heading up film buying and bookin; Irving Epsteen, real estate and taxe Thornton Sargent, publicity and a< vertising; Andy Krappman, merchai dise and concessions; R. H. McCul'. ough, maintenance and purchasin and Alan May, treasurers. Zabel will chairman a committf composed of division managers, di trict managers, and showmen of tl drive. Four "workshop" committees w also function with Robert W. Seli Denver; M. Spencer Leve, Los A: geles; William Thedford, San Fra cisco, and Richard P. Brous, Kans City, Mo., heading the individu groups. Ten Topics on Agenda Topics to be discussed incluc building attendance, stage shows, maij power development, children's show Audience Awards, Cinemiracle, mon< promotions, new advertising aj proaches and admission prices. Tomorrow, the "workshop" commi tees will make their reports to tl general convention. Also scheduled for tomorrow aj two guest speakers, Buddy Adler, pr duction chief, and Alex Harrison, di tribution head, both of 20th Centur, Fox. IATSE in Pittsburgh PITTSBURGH, Sept. 30. - LoC treasurer and ticket sellers have o ganized themselves into Local 86 IATSE, at a meeting in Hotel Peni Sheraton. Percy L. Roberts is tl group's first president. Other office are Leo A. Carlin of the Nixon The tre, business agent; Lex Carlin, bus" ness agent of Local 752, and Lav!' rence J. Katz, international represen ative. Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News xamining (Some of) the Facts ihab| i This year more people will be examining more facts than perhaps at . ay previous time in -our social, political and economic history and the Di:f;sults may well be utter chaos. In one or two restricted areas of daily living we've come a long way from the idyllic 18th Century concept of like Age of Reason when it was thought that facts were everything. In Dlitics and in television affairs, however, there still is a cultural lag. n-.ieople persist in taking facts seriously. All this comes to mind after I; ?tening to the first important political addresses of the two opposing residential candidates and after perusing the transcript of Represent- ee Emanuel Celler's House Judiciary Subcommittee hearings. Last eek, for instance, Dr. Frank 'J: anton, president of the Columbia ;ani^oadcasting Company, testified at nearly 58 per cent of all CBS- (V shows are either wholly or irtially owned by the network, troduced at the hearing were - mutes of a special CBS program dnManning conference last February jie(i|hich showed that of 15 CBS pro- i 'ams and 12 independently pro- duced programs, none of the latter . tegory were scheduled for CBS sin ollecasting. Facts, which can prove lything, were here proving CBS's voritism toward its own shows. | 'hat the minutes didn't show was at subsequently a couple of those dependency produced shows ent on the network. Also, the j .cts do not necessarily show what Vjould happen to such a fine CBS- <>duced show as Adventure if its ate were to hinge simply on out- |de sponsorship. The award-win- ng Adventure series hasn't irned a sou in the last three or mr years. Any independent pro- ■jjjcer who would persist in pro- ving such a program would have id his head candled long before gjfUis. Understandably, there are jjjgitimate beefs in all sections of ie industry. Facts alone, how- 'er, will not solve the problems. V Facilities ft When Robert W. Sarnoff, pres- ent of NBC, testified last week l-;fore the Anti-Trust Subcommit- ■<■ of the House Judiciary Com- ittee in New York looking into lie matter of alleged monopoly in ae television industry, he said he lought the root of the TV prob- m today is "an inadequate num- of stations." He told the in- stigating committee (for is this )t an election year) that the an- \er lies in the full utilization of, „ ie 70 UHF channels and the 12 HF channels available. More com- jtition and more service would suit from more stations, he said gically, and at the same time insisted that "effective competi- tion" exists today. With consid- erable justification, the executive cited the network system as im- portantly responsible for the in- dustry's development. There is a solution possible to the facilities shortage which is a big cause of TV problems, he said. More Color ► There is considerable signifi- cance in the announcement that CBS Television will present an ex- panded schedule of color TV pro- grams during the 1956-57 season. Godfrey, Ford Star Jubilee, Show- er of Stars, Red Skelton, Heckle and Jeckle, Mr. McBoing-Boing, will be color-cast regularly, and occasionally, Climax and the Bob Crosby Show. For one week The Big Payoff will be in color. Fur- ther color-casts are due as the season progresses, it was indicated. Color, unquestionably, is a-coming. Screen Gems Lead ► Celebrity Playhouse, Screen Gems' successful filmed series, is the number one syndicated pro- gram nationally among shows tele- cast in 10 or more Pulse markets, according to the latest August Pulse report, says Screen Gems. It all began three months ago when the show achieved first posi- tion among all syndicated dramatic shows. At that time it was in third place among syndicated pro- grams of all types. Two months ago it moved up to number two slot for syndicated shows of all types. Drama Parade ► Two and one-half solid hours of dramatic material will move across the face of the CBS-tuned television sets Thursday evenings beginning October 4. Two separate dramas, back-to-back, will occupy the time from 8:30 P.M., EDT. First is the full hour Climax, and immediately thereafter comes the new 90-minute Playhouse 90. Both come live from Television City in Hollywood. Climax is the Chrysler show, Playhouse 90 is multiple- sponsored: Ronson, Bristol-Myers, Singer Sewing Machine. How much is too much? Politics and TV ► Television is playing an in- creasingly important role in the political campaign. Nathan L. Hal- pern, president of Theatre Net- work Television, Inc., has an- nounced that the Democratic Na- tional Committee will hold a gi- gantic, nationwide, closed-circuit telecast Saturday evening, October 20. Television expenditures have changed the complexion of presi- dential and other political cam- paigning but TNT Closed-Circuit TV has devised a way to make television pay for itself. By join- ing together 50 or more cities in which local Democratic dinners will be held simultaneously October 20, the TNT closed-circuit telecast provides the focal point of a big fund-raising campaign. TV Down Under ► Television made its belated but apparently welcome appearance in (Continued on page 10, col. 3) In Our View EACH working day there pour across this editorial desk floods of release material concerning various aspects of the Television industry. This week one single release stood out from among the others like the proverbial "sore thumb" and this time with appropriate connotation. The initial paragraph of this release, from WRCA-TV, the NBC show window, Channel 4 in New York, read: '"Homosexuality — A Psychological Approach' will be the subject for consideration on WRCA-TV's 'Open Mind' program Saturday, September 29, from 6-6:30 P.M. (note new time). This program is the second in a series on the subject of 'Homosexuality.' " This, mind you, is not a program designed for and re- stricted to the exclusive viewing of a group of doctors or nurses or high level educators, to be seen within the confines of their research or study precincts, logically a closed circuit problem. This, believe it or not, is on prime time, over a top station, on a Saturday, early evening, when everybody — including children of all ages — may well be turning on, or have on, their television sets at home. How in the name of all that is right, intelligent and reasonable the powers-that-be responsible could explain, condone or even faintly justify such a program at such a time is a matter of wonder. The release indicates that the topic will be explored by a moderator, with a psycho-analyst and the president of the American Academy of Pediatrics, with the discussion placing "special emphasis on the origins of homosexuality in children." If parents want information on these mat- ters, they know where to go. The one place in all the world where such matters should not be openly discussed is, in this view, on television. This is clinical material of the most delicate sort, and as such has absolutely no place in the average living room of the average home. Somebody, somewhere, should exercise the necessary authority in these matters before it is too late. — Charles S. Aaron son 7 Television Today Mondav' °ctober h 1956 Passing in Review Who's Where ALL GALL IS DIVIDED into its ironic parts, one of which, last week, was the fact that the best single comedy show was one that is leaving the air — Jackie Gleason's filmed Honey mooners, CBS-TV, Saturday, Sep- tember 22. wherein Mr. Gleason gave another example of how farce can be funniest when rooted in reality. Max Liebman's highly publicized "Stanley." on the other hand, presented with such advantages as a live audience and a star of the calibre of Buddy Hackett, was frenetic farce rooted vaguely in the never-never land of Damon Runyan. The NBC-TV Monday series has a promising format and a potentially hilarious central character. All that it lacks now are taste and a sense of humor. CBS-TV's venerable institution. Jack Benny, returned in high, if fairly predictable spirits Sunday. September 23, performing in a manner to which most of the free world is happily accustomed. The same evening, same network. Ed Sullivan presented a large, effective slice from Edward G. Robinson's current Broadway play, "Middle of the Night." It was a huge plug for the show, but also extremely entertaining, which, after all, is the important thing. Some of the week's most entertaining variety viewing, however, was not to be had in prime time, namely, the two Monday-Tuesday NBC-TV Tonight shows presided over by Tony Randall. Mr. Randall really is an odd one, by whom, in comparison, Steve Allen is as lively and jaunty as a Daughter of the American Revolution. Mr. Randall presided over two hilarious shows comprising Alice Pierce, better than average sketches, stories about his friends, an impersonation of Alfred Hitchcock and non- sequitors too devious to mention. There were several new half-hour film series. On NBC-TV's British- made "Sir Lancelot" Monday night the advance reports were perhaps just a mite fullsome in view of the finished product, which was stylish and fun but not without its silliness. The initial episode of the ABC-TV, 20th-Fox-made "Broken Arrow" Tuesday night borrowed heavily — and to good advantage — from the plot of the 1950 film saga. It remains to be seen, however, whether the adventures of the white mail carrier and the Indian chief, Cochise, will capture the imaginations of the small fry, whose interest in Cochise (pronounced "Goat Cheese" by one impossibly sophisticated eight-year-old) has already been thoroughly exploited by theatrical film makers. The redoubtable Buster and young "Cuffy" Crabbe have the 5:30 spot on NBC-TV, Sunday, in "Captain Gallant of the Foreign Legion." Made on location abroad, the series looks to be ex- cellently produced and potentially looked-for entertainment, for the youngsters especialy. The week's live dramas were an uncertain bunch. Claudette Colbert, with a cooperating cameraman who saw to it that the right side of her face never was photographed, tried earnestly to bring some life to Rob- ert J. Shaw's "After All These Years," presented by Robert Montgomery on NBC-TV Monday night. It was, in all honesty, ragged soap opera. Tuesday night NBC-TV's Kaiser Aluminum show, "Mr. Finchley versus the Bomb," was a slick — maybe just a little too slick — job by Rod Serling, featuring a slick and funny performance by Henry Hull. As with so much of Mr. Serling's work, there was about "Mr. Finchley" the vague, uneasy feeling that he had thought of the situation before the characters, and then set about to fabricate the characters to fit. He is, nevertheless, a skilled artisan. V. C. HOLLYWOOD HOLLYWOOD: Helen Deutsch, a top screenwriter for MGM, where she recently completed her contract after 13 years, was captured by Michael Dann's approach to do a "Producer's Showcase" for NBC. With only one song writing credit, "Hi-Lilli Hi-Lo," in her scenario of "Lilli," she wrote the book and lyrics for "Jack and the Beanstalk" as her initial TV venture. Jerry Livingston wrote the music for 11 songs to be integrated into the complicated TV production. The show, due November 12, live and in color from NBC's big Brooklyn stu- dios in New York. Ernie "Cigars" Kovacs found new face Maureen Arthur here, to han- dle the singing spot on some of the segments for the Monday-Tuesday editions of "Tonight," which he takes over for NBC and Steve Allen. . . . After a half hour at Stear's, jam-packed with standee celebrants of ABC's Channel 7 Seventh Anniversary party Sun- day, Bobby Kroll, composer- conductor for Lillian Roth's west coast tour, quipped he will join "F.A." (Freeloaders Anonymous) on his return to Manhattan. KTTV's Richard Moore played host Friday for the national press premiere of Desilu's new film series, "Sheriff of Cochise," in the Crystal Room of the Beverly Hills Hotel. . . . No doubt about it, the closed circuit presentation to her- ald the forthcoming "Playhouse 90" series at CBS was a master- piece. The entertainment values packed into that "trailer" could have captured a top rating per se. . . . NBC's "Circus Boy" received one Last week these changes: William M. Whalen, veteran television film sales executive, has been named to take charge of Guild Films branch office in St. Louis, Mo., it is announced by John Cole, vice-president in charge of sales. Mr. Whalen for- merly was in charge of MPTV syndication with the United Films office in Kansas City, and pre- viously was associated with the MPTV Chicago office. Two new salesmen, Patrick Harrington, Jr. and Charles V. Dresser, have been added to the WRCA-TV Sales staff, it is an- nounced by Jay Heitin, director of WRCA-TV Sales. Mr. Harring- ton was formerly a sales super- visor for children's programs in the NBC-TV Network Sales De- partment. Prior to joining NBC Spot Sales in 1951, Mr. Dresser was associated with Peters, Grif- fin & Woodward. Jack Jennings has joined the Los Angeles office of NBC Spot Television Sales and Kenneth Johnson has been transferred to the San Francisco office, it is an- nounced by Edwin Jameson, di- rector of NBC-TV Spot Sales. Both salesmen will report to Walter Davison, western division manager of NBC Spot Television Sales. Spencer Allen, WGN-TV news director, Chicago, joins Lewis & Martin Film Studios effective Oc- tober 1 as first vice-president in charge of public relations. Robert D. Levitt, general man- ager of California National Pro- ductions, Inc., has been elected vice-president and general man- ager of the NBC subsidiary, Alan W. Livington, president, has an- nounced. Robert E. Galen has been named director of research and promotion for RKO Television, it is announced by William Finkel- dey, syndicate sales manager. Galen will be responsible for all market research and promotional sales of the highest "recommended" rat- ings ever tabulated by National Audience Board previewers on both coasts. . . . The George Gobel Show keeps the same staff of writers, Howard Leeds, Everett Greenbaum and Harry Winkler, with Al Lewis succeeding his friend Hal Kanter in the producer's spot. . . . Peggy King and Jeff Donnell, two of last year's regulars, will be freelancing for other shows. . . . This, accord- ing to Mr. Lewis, will enable the writers to fashion fresh ideas each week for a lineup of guest person- £lli tics —SAMUEL D. BERNS Motion Picture Dail! activities for RKO Television! main New York offices and its 4\ field representatives. D. Thomas Miller has bet I named an account executive in tri New York office of CBS-TV Sp«l Sales, it is announced by To ! Mudge, eastern sales manage Mr. Miller replaces Lamoi^' Thompson, who was recent1 named general sales manager i CBS-owned and operated static WHCT in Hartford, Conn. W. D. Kilpatrick has bee named manager of WSM's Artis Service Bureau, it is announce by John H. DeWitt, Jr., presidei of WSM, Inc. Mr. Kilpatrick wl supervise activities of the Grar Ole Opry including the prograr ming of the Saturday Night Sho and the nearly 300 yearly appea ; ance bookings of the Opry stars. William M. Wolfson has bee elected treasurer of Televisic Programs of America, Inc. (TPA it is announced by Milton 1 Gordon. Edgar J. Scherick has resignt as sports specialist for CBS Tel vision to become president of tl newly organized Sports Program Inc., handling network progran ming of sports. An exclusive de; has been announced between Spor Programs and Sports Network Inc., by Richard Bailey, presidei of the latter. . I Jack Singer has joined ABC i a presentation writer in the AB(| TV Network's sales developmei department, it was announced t Bert Briller, manager of ABC TV sales development departmen it was announced. New appointments have been ai nounced for Screen Gems' expanc ed sales department by Robert I Salk, director of syndicate sale Ben Colman has been appoint* assistant director of syndical sales, a position to be held in coi junction with his duties as easter area manager. Henry Gillespii formerly southeastern sales mai ager, has been appointed midwes ern area manager, while Fran Browne, formerly southern sale supervisor, has been appointe southern area manager. Richar Dinsmore, western area manage continues in his recently appointe position. William N. Davison, manager c WRCA-TV, the NBC-owned telev sion station in New York, has bee selected along with 15 other senic executives throughout the countr to participate in a special course s the School of Industrial Manage ment, Massachusetts Institute c Technology. Ben R. Holmes and A. Giffor Eager, Jr. have been named ai count executives of Edward Petr & Co., in New York. s ANNOUNCING THE SECOND ANNUAL ROBERT E. SHERWOOD AWARDS FOR TELEVISION programs dealing with freedom and justice as presented on commercial television between October 1, 1956 and May 31, 1957. $20,000 — for a network drama *20,000 — for a network documentary *15,000 — for a production by an independent station in either the drama or the documentary class A scene from "Tragedy in a Temporary Town," which won 220,000 as the best network drama last season. Written by Reginald Rose and directed by Sidney Lumet, it was produced on the NBC Alcoa Hour bv Herbert Brodkin. NOMINATIONS may be made by anyone. Advance word is especially solicited. WRITE OR PHONE: The Robert E. Sherwood Television Awards The Fund for the Republic 60 East 42nd Street, New York 17, N. Y. MUrrayHill 2-1250 THE JURORS Kermit Bloomgarden Theatre Producer Buell G. Gallagher President, College of the City of New York Robert M. Purcell President, KEVE Minneapolis, Minn. Mrs. Eleanor Roosevelt James J. Rorimer Director, Metropolitan Museum of Art Gilbert Seldes Author and Critic Robert Taft, Jr. Attorney Taft, Stettinius & Hollister Harrison Tweed Attorney, Milbank, Tweed, Hope & Hadley Philip H. Willkie President, Rushville, Ind., National Bank RULES: 1. All dramatic or documentary pro- grams dealing with a topic related to freedom and justice telecast on com- mercial stations in the United States and its territories between October 1, 1956 and May 31, 1957 are eligible for consideration with the exception of programs in which the Fund for the Republic may be involved. 2. The producer, director and writer of a winning program will share in the award on a basis to be determined by the jurors. The winning network or station will receive a citation. 3. In the case of a tie, the award will be divided equally between the win- ning programs or program series. 4. Kinescopes or films of nominated programs must be available if re- quested by the jurors. 5. The decisions of the jury will be final. The Awards are given in memory of Robert E. Sherwood, until his death a Director of the Fund for the Republic and a valiant champion of American liberties. The Fund for the Republic is a non-profit corporation devoted to in- creasing the public understanding of the principles set down in the Constitution and its Bill of Rights. THE FUND FOR THE REPUBLIC 60 East 42nd Street, New York 17, N. Y PAUL G. HOFFMAN Chairman of the Board ROBERT M. HUTCHINS President Television Today The Show-Makers Monday, October 1, 1956 James Olson plays the title role in "The Life of Mickey Mantle" on Wednesday, October 3, on NBC- TV, Kraft Television Theatre being the program. Nicholas E. Baehr is author of the teleplay. ★ Teresa Wright. Robert Preston and Everett Sloane co-star in "Child of the Regiment," which will launch the 1956-57 season of the 20th Century-Fox Hour Wed- nesday, October 3, over CBS-TV. The story was written by Vern Sneider. Host is Robert Sterling and featured in the cast are Gran- don Rhodes, Katharine Warren, Louise Arthur, Paul Birch, Grace Lem, Reba Waters, Gary Hunley and John Close. Irving Asher is executive-in-charge. ★ Michael Rennie, British stage and screen actor, will have one of the two male starring roles in "The Letter," set for Producer's Show- case Monday, October 15. Siobhan McKenna and John Mills are the other stars. William Wyler will di- rect. ★ George Gobel returns to the air for the third season of the George Gobel Show on Saturday, October 6, on NBC-TV. Al Lewis is pro- ducer and head writer and Richard McDonough directs. Harry Winkler, Howard Leeds and Everett Green- baum continue as writers. ★ Jonathan Winters launches his own weekly quarter-hour variety program, The Jonathan Winters Show, in color and black-and-white, on NBC-TV Tuesday, October 2. Norman Frank will produce, and writers will be Jack Douglas, Jim Lehner and George Atkins. Music will be supplied by Eddie Safranski and his orchestra. ★ A cast of show business headlin- ers — Vic Damone, Johnny Desmond, Patrice Munsel, Martyn Green, Robert Weede, Betty Madigan and The Four Lads — will support Basil Rathbone in "The Stingiest Man in Town," a 90-minute musical play to be colorcast on the Alcoa Hour Sunday, December 23, on NBC-TV. * Rocky Graziano, Joanne Wood- ward, Dick York and Lili Darvas have the leading roles in the Studio One production of "A Man's World" over CBS-TV on Monday, October 1. The teleplay was written by Howard Rodman, based on a novel by Douglas Fairbairn. Robert Her- ridge produces and Karl Genus di- rects. ★ "The Brothers," which premieres over CBS-TV Tuesday, October 2, features Gale Gordon, Ann Morriss, Frank Orth, Mary Lansing, Rodney Bell and others. ★ Ida Lupino and James Whitmore star in "The F'earful Courage" on Dick Powell's Zane Grey Theatre on Friday, October 12. The teleplay was written by Arthur Ross, pro- duced by Hal Hudson and directed by Bernard Girard. ★ Jackie Gleason and Red Skelton will be on hand to. wish Herb Shrin- er good luck when the new Herb Shriner Show gets under way on CBS-TV tomorrow. Fred Coe, well known TV pro- ducer, has signed a long term con- tract with NBC, and is currently at work on a number of program projects. ★ Bill Mac Phail, CBS sports direc- tor, announces that veteran sports- caster Jack Drees has been signed as "Anchor Man" on the new sports show, Football Roundup, which makes its debut on CBS-TV Satur- day, October 6. ★ Johnny Carson has been signed to a new five-year contract by CBS-TV, according to Hubbell Robinson, Jr., executive vice-pres- ident. * Gordon Duff has closed an ex- clusive producer-director contract by CBS-TV. * An agreement has been signed between CBS-TV and Shirley Booth whereby Miss Booth will star exclusively on this network in two productions during the 1956- 57 season, it was announced by Hubbell Robinson, Jr., executive vice-president in charge of net- work programs. Both will be for Playhouse 90. Lyle Bettger has been signed by producer Ben Feiner Jr. to co-star with Richard Conte, Marilyn Er- skine and John Barrymore Jr. in the 20th Century-Fox hour TV film, "End of a Gun" which rolls this week at TCF-TV studios with Lewis Allen directing. Also, added to the cast are Alix Talton, Mal- colm Atterbury, Charles Wagen- heim, Mort Mills and Benny Rubin. Angie Dickinson has been set by producer Mel Epstein as the Motion Picture Dail^ N-DAY AND NTA'S PART IN IT TV TODAY picture N-DAY is sometime mid-month, and it means Network Day. That's an important day for the industry, opines Raymond Nelson, vice-president and managing director of National Telefilm Associates. It's the day his company starts releas- ing over 110 stations. As NTA by now has said frequently, it will thereby cover 82 per cent of TV homes. With him at the National Television Film Coun- cil luncheon last Thursday are Arche Mayers, Mel Gold, and Dr. Alfred Gold- smith, all of the Council. SPOTLIGHT (Continued) Australia a week ago Sunday, and advices indicate it was greeted with wide general public interest and a high degree of approval by those who saw it. First night view- ers totaled 100,000, according to the probably prejudiced estimate of the newspaper which is behind the station, TCN. There are an estimated 3,000 sets in N.S.W., which makes the estimate a touch on the optimistic side. It is re- ported that the American material viewed was of high quality, the local talent somewhat below a rea- sonable par. The price of sets now, it is said, is quite high. A familiar pattern seems to be developing out yonder. Lassie's Big Deal ► All rights to the "Lassie" tele- film and radio program and its affiliated enterprises were sold last week to Jack Wrather, in as- sociation with John L. Loeb of New York by Television Programs of America, Inc. (TPA) and Rob- ert Maxwell Associates. TPA and Mr. Maxwell have been owners of feminine lead opposite John Lupton in an ABC-TV "Broken Arrow" series episode, San Francisco, which is rolling at TCF-TV Stu- dios with Hollingsworth Morse di- recting from a teleplay by Harold Swanton. Also cast are Hank Pat- terson, Cyril Delavanti, Florenz Ames, Booth Coleman, Richard Col- lier, Edgar Barrier and Ted Stan- hope. * Alfred Hitchcock Presents stars Phyllis Thaxter in "Fog Closing In," based on an Ellery Queen mystery story and adapted for television by Martin Brooke. The date is Sunday, October 7 on CBS-TV. the program since it started on T two years ago. In what will prol ably stand as one of the most in portant TV and radio propert transactions of the current yea: the purchase price was given £ $3,500,000, which is a half-mi lion more than Mr. Wrather pai three years ago for the "Lor Ranger" program. Science for All ► In preparation for severt years, produced initially by tin notable Frank Capra, the Bell Syi tem November 19 inaugurates fj new CBS-TV one-hour color-ca; on science, the first to be "Our M Sun," with Eddie Albert and D Frank Baxter in leading role The Bell System sees in the pr< gram a means of arousing ne interest in modern science, an will make the series of films avai able for educational purposes. Orj suspects, also, that the series ma be designed promotionally to ii terest more young people in scier tine careers, for the crying nee for more scientists is an importar national pi-oblem. Joining NARTB ► Since its annual convention i Chicago last April, the Nation Association of Radio and Telev sion Broadcasters announces tht. 19 TV stations and 65 AM and Fl radio stations have come to tl fold. Television markets reprc sented include those in Texa Colorado, Wisconsin, Florida, Kai sas, Ohio, Indiana, South Dakot North Dakota, Illinois, Idah Washington, Virginia and Nort Carolina. TELEVISION TODAY— Editorial Directc Charles S. Aaronson; Eastern Editor Pinky Herman, Vincent Canby; Holl wood: William R. Weaver, Samuel Berns; Washington: J. A. Often; Londo Peter Burnup; Photo Editor: Floyd Stone. TRANSCRIPTIONS FILM COMMERCIALS FINE SOUND are recorded of FINE SOUND Inc. pl 3-5400 711-5th Ave., NYC 10 [t jmdav. October 1, 1956 Motion Picture Daily 11 VB Promotes (Continued from page 1) th headquarters in Dallas, it was jnounced at the weekend by Roy lines, WB general sales manager. In his new post Williamson will ive supervision over the following •ires: Chicago, Detroit, Milwaukee, tri- ed Williamson Grover Livingston is Moines, Minneapolis, Omaha, ^nsas City and St. Louis. : In addition to continuing to super- ;e the Southeast district offices of lanta, Charlotte, Jacksonville and •w Orleans, Livingston will also ve supervision over Dallas, Mem- is and Oklahoma City in his new gHj st of Southern district manager. : W illiamson joined WB in 1939 as i ilesman in the Memphis exchange; is promoted to branch manager, emphis in 1942; was upped to anch manager in Dallas in 1950, id then named Southwest district inager in 1952. lu|j Livingston joined Warners in 1946 salesman in Oklahoma City; was omoted to manager of that office in ; 48; was promoted as branch man- er in Charlotte in 1950; was upped pJl branch manager of the Atlanta ice in July 1955, and then named i itheast district manager in October that year. Both promotions he- me effective today. . A. Acquires (Continued jrom page 1) tive at the close of business last jlit the exchanges came under Al- *"d control. taijij Broidy said there will be no change personnel. He pointed out that, .sed on performance to date this ar, the four exchanges represent 1.58 per cent of the company's 1 if miestic gross. onii Broidy also revealed that Allied [m mild survey the advisability of open- Li an exchange in Jacksonville, Fla., F rther to increase distribution effi- infency in the South. \olden in Philadelphia H PHILADELPHIA, Sept. 30-Wil- 'Hmi Holden, who has been making mr of many eastern cities to help inch Warner Bros.' "Toward the nknown" arrives here tomorrow for — - series of press and radio interviews ior to the Wednesday opening of :' s first independently produced ; iluca picture in which he stars. le picture will be shown at the ... ildman Theatre, and the manage- ent has planned a full day of ac- /ities for Holden. REVIEW: Flight to Hong Kong Paramount-Technicolor Hollywood, Sept. 30 The swift, violent, colorful type of gangster story that used to start and finish in the Chicago of the Capone era is brought forward in time and internationalized, here, and turns out to be swifter, more violent and more colorful, as well as bigger and better box office merchandise as of today than as of back when Bogart, Cagney and Robinson were the names on the marquee directing ticket traffic to the scene of the screening. Today, the marquee name is Rory Calhoun, who out-per- forms most of the gangster greats, and the production and direction are by Joseph M. Newman, one of the industry's ablest craftsmen and never more effective than in this case. The picture is bang-up in every respect. The screenplay bv Leo Townsend and Edward G. O'Callaghan, from a story bv the latter and Gustave Field, opens excitingly on the hijacking of a fortune in diamonds from an international passenger plane forced down for the purpose, and proceeds at that pace, with short time-outs for romance, through a series of comparably actionful incidents taking place at highly nameful points around the globe. The incidents include a gang-type murder, booby-trapping of a warehouse, hijacking of a sailing vessel, a make-believe kidnapping, fist and pistol fights, escapes and pursuits in number. The places include Hong Kong, Tangiers, Macao, Honolulu and San Francisco. Calhoun plays a gangster, phenomenally successful in his own right, who joins up with the international syndicate of smugglers, hijackers and so on, who control world crookdom. Ultimately, of course, he tries to get free of the syndicate, but they capture him and are on the point of doing him in when the police catch up with them and him, collec- tively, and cart them off to whatever legal end awaits them. Barbara Rush and Dolores Donlon enact adequately the two girls Calhoun falls for. Victor M. Orsatti is down as associate producer. Running time, 88 minutes. General audience classification. For October release. W. R. W. Shift to UHF ( Continued jrom page 1 ) to the Federal Communications Com- mission. Both companies filed comments with the FCC saying the 12 very high fre- quency (VHF) channels are needed in conjunction with the 70 UHF chan- nels "in order that television may have room in which to grow and expand." There are basic differences in VHF and UHF performance, they said, which arise from conditions of na- ture. They cited television in areas of mountainous terrain and cities with large structures, saying that VHF in these situations would normally "con- tinue to be superior in service to that provided by UHF." They also expressed doubt that the 70 UHF channels alone would be enough to service the country, point- ing to the crowding on the 107-chan- nel AM standard broadcast band. Berlin Award Presented WASHINGTON, Sept. 30 - Eric Johnston, president of the Motion Picture Assn. of America, was pre- sented over the weekend with a German government award for "In- vitation to the Dance." The presen- tation was made at the German Em- bassy, by ambassador Heinz Krekeler. Johnston accepted the award, "for Golden Bear of Berlin," in behalf Italians Will Stage festival in Russia MOSCOW, Russia, Sept. 30.-Eight- een Italian-produced films will be pre- sented to Russian audiences here and in Leningrad during October when two Italian Film Weeks will be staged, under the auspices of UNITALIA, the government agency. The screenings will commence at the Domkino theatre here, Oct. 15 to 22, and at the Udarnik theatre in Len- ingrad, Oct. 18 to 25. Among the films which will be pre- sented are "War and Peace," "Nea- politan Carousel," "The Railroadman," "Madame Butterfly," "Lost Continent," "Here Comes Spring," "Bread, Love and Fantasy," "The Road," "Umberto D," "Four Steps on the Clouds," "Trial to the City," "Without Mercy," "Son- so," "Paisa," "Leonardo Da Vinci," "Picasso" and "Chronicle of a Love." The Italian Film Weeks have been set up in the hope that the Soviet mo- tion picture market could be opened to Italian productions. The Russian government will reciprocate with a Russian Film Week to be held in Rome and Milan, Italy, from Nov. 4 to Nov. 14. of Metro-Goldwyn-Mayer, the pro- ducer of the film, which won first prize at this year's Berlin interna- tional film festival. Showmanship Brochure Popular with Exhibitors The Theatre Owners of America "Business Builders" brochure on show- manship ideas has received a warm reception among theatremen across the nation, according to a TOA rep- resentative, who said that a number of top circuits have formally re- quested copies of the brochure. The "Business Builders" brochure "is like a Gideon Bible in a hotel room. It is there, but you've got to use it," he said. Variety Clubs ( Continued from page 1 ) all possible new members in all facets of the entertainment business, includ- ing radio, television, sports, etc. The board meeting here heard re- ports of International representatives, which led to the membership drive idea, planned to solidify and materially to increase the charity efforts on both local and international levels. Nineteen officers and International representatives attended the two-day meeting which closed on Friday, with John Rowley, Dallas International chief barker, presiding. 'Legitimate' Theatre Handling for 'Ten' Paramount Pictures will handle showings of Cecil B. DeMille's "The Ten Commandments" as if it were a property of the legitimate theatre, ac- cording to Jerome Pickman, Para- mount's national director of advertis- ing, publicity and exploitation. "We will present two-a-day shows around the country, a ten-minute in- termission during the picture, reserved seats— and here in New York we're offering blocks of tickets to brokers, at full price, if they're interested," Pickman said. The picture will open here Nov. 9, at the Criterion theatre. Show time on the two-a-day program will be 2:00 P.M. for weekday matinees and 2:30 P.M. for matinees Saturday, Sunday and holidays. Admission prices have been scaled as follows, at the Criterion, Pickman said. All evening shows and Saturday, Sunday and holiday matinees, $3.30 for orchestra and loge seats and $2.40 for balcony tickets; Monday through Friday matinees, $2.40 for orchestra and loge, $1.80 for balcony, and the future Saturday and holiday A.M. showings will have the entire house going for $1.80 per seat. As for the showings elsewhere in the country, Pickman said that exten- sive market analyzing decided the dis- tributor to let the individual exhibitor make his own arrangements according to his particlar situation. All exhibi- tors contracted for two-a-day showings and intermissions, he said, but not all of them will be adhering to a strict reserved seat policy. play the hottest love scenes in history! C|NemaScoPE COLOR BY TECHNICOLOR A WARWICK PRODUCTION Reserve It Now for New Year's Eve... from COLUMBIA ! QP QP 3L. 80, NO. 65 NEW YORK, U. S. A. TUESDAY, OCTOBER 2, 1956 TEN CENTS rthur Says: CTOAFavors ircuits in r oduction ees Roundtable Success ependent on 'Honesty' By LESTER DINOFF There is no need for a round- ble conference unless all segments the motion picture industry have honest de- to work to- ther for a 1 1 e r indus- ' in the opin- of Harry C. t h u r, Jr., esident of the mthern Cali- rnia Theatre wners Associa- m. Arthur, who here for con- lences with production- stribution companies, also said yes- (Continued on page 6) Harry C. Arthur 0 Honor German at A Dinner Oct 24 William J. German, prominent mo- il picture distributor, will be guest honor at the motion picture indus- try's dinner in behalf of the Joint Defense Appeal, Oct. 24 at the Hotel Astor here, it was announced yesterday b y Robert S. Ben- jamin, board chairman o f United Artists, JDA chairman in the motion picture indus- try. Joint Defense Appeal is the fund- ising branch of the American Jew- 1 Committee and the Anti-Defama- m League of B'nai B'rith. JDA's )56 goal is $5,600,000. German has taken a leading part (Continued on page 6) ' illiam German 'How to Do It' SBA Branch Offices Open for Theatre Owners Seeking Loans By J. A. OTTEN WASHINGTON, Oct. 1.— Small Business Administration officials said thea- tre owners interested in getting SBA loan assistance may start filing loan appli- cations immediately. They stated that applications can be filed in any of the 25 SBA branch offices or 15 SBA regional offices around the country. One of the key pieces of evidence a theatre owner needs to have when he files for an SBA loan is proof he has been unable to obtain private financ- ing. Spokesmen for the SBA said they did not feel that theatre owners had to worry too much about proving the contribution their theatres were mak- ing to the local economy. The SBA announcement Friday said (Continued on page 7) F&M Will Be Reorganized The Fanchon & Marco Theatre Cir- cuit will be reorganized with the stock of Marco Wolff and his sister, Fanchon Simon, and their families to be ac- quired by the corporation, it was an- nounced here yesterday by president Harry C. Arthur, Jr. The exhibitor said the name of the corporation which operates 50 thea- tres, will probably be changed to Ar- ( Continued on page 6) 'Ten' Profits Going To Charitable Group (Picture on Page 6) The producer's share of the profits from "The Ten Commandments" will go to the DeMille Trust, a foundation set up for charitable and educational purposes, Cecil B. DeMille, producer- director of the Paramount Pictures (Continued on page 6) No Increase in Product Special to THE DAILY PHOENIX, Ariz., Oct. 1-Elmer C. Rhoden, president of National Thea- tres, Inc., told over 100 delegates convened here for the company's an- nual convention that he does not ex- pect the number of new pictures this year to increase. In view of this he asked the theatre executives to use the principles of great showmanship to attract the public to the box office. Rhoden outlined a four-point pro- ( Continued on page 6) See NBC Seeking to Inter British Television; Applies for Share in Running Welsh Station By WILLIAM PAY LONDON, Sept. 28 (By Air Mail).— It is authoritatively understood here that America's NBC plans to move in on Britain's commercial tv. It has applied for a share in the running of the Welsh ITA station. The ITA is currently considering this station's allotment. Several other groups have applied as programme contractors. They include impressarios Jack Hylton and Tom Arnold, Lord Derby, Lord Aberdare, Archibald Weir, Monty Bailey-Watson, the "News of the World" and the four contractors already operating the English stations. The Television Act stipulates that a programme contractor should not be under the control of anyone residing outside the U.K. There is, however, nothing to stop an American company buying an interest in a British con- tracting company. Already Warner Bros., for instance, have a 37^4 per cent interest in ABPC whose subsidiary ABC-TV is weekend contractor in the Midlands and North of England. A decision on the Welsh appointment is expected in November. The ITA hopes to bring the station into operation toward the end of 1957. About 3 million people should be served by the new station. May Amend Justice Seen Asking AB-PT Decree Change Have Mulled Possibility Of Circuit Making Films From THE DAILY Bureau WASHINGTON, Oct. l.-The Justice Department has considered— with ab- solutely no decision— the possibility of asking the New York Statutory Court to amend the Paramount Consent De- cree to bar American Broadcasting- Paramount Theatres from entering film production without court approval. This has been one result of the re- cent announcement of AB-PT presi- dent Leonard Goldenson that the com- pany plans to enter film production. The Paramount and RKO consent de- (Continued on page 2) Charles Moss Named FJP Division Head Charles B. Moss, president of the B. S. Moss Corp., has been named chairman of the Movie and Amuse- m e n t Division drive for the Federation of Jewish Philan- thropies, it was announced by Adolph Schimel, vice- president and general counsel of Uni- versal Pictures, and general chairman of the division. In announc- ing the appoint- ment, Schimel urged the entire indus- (Continued on page 6) Coyne Calls for Effort To Reduce Local Taxes Special to THE DAILY PITTSBURGH, Oct. 1-Exhibitors attending the convention of Allied Motion Picture Theatre Owners of Western Pennsylvania in the Hotel Roosevelt here today were urged by (Continued on page 7) Charles B. Moss 2 Motion Picture Daily Tuesday, October 2, 19c PERSONAL MENTION ALFRED E. DAFF, executive vice- • president of Universal Pictures, has returned to Hollywood from New York. • Dr. Herbert T. Kalmus, president of Technicolor, has arrived by plane with Mrs. Kalmus in Paris from New York. • James H. Nicholson, president of American International Pictures, will leave the Coast by jplane today for New York. I * ? W% Dino De Laurentiis, ItaUan pro- ducer, has arrived in New York from Rome. • Sol Lesser, producer, has returned to New York from London via B.O.A.C. #f%. .»f'^ ^fljp Charles Carrenter, ' manager of Technicolor's New York office, is the father of a son born to Mrs. Car- penter late last week. • Elsie Gage and Mary Margaret Vizzard, of the 20th Century-Fox production department, left here yes- terday via B.O.A.C. for Tobago, B.W.I. • Ed Miller, motion picture editor of "Seventeen," has returned to New York from Europe. • Robert Heller, of the United Art- ists publicity department, is the father of a son born to Mrs. Heller at New Rochelle Hospital. • Irving Asher, executive in charge of production for the 20th Century- Fox subsidiary, TCF Television Pro- ductions, has arrived in New York from Hollywood. New AB-PT Decree Seen AB-PT Meet Underway Showmanship on the local level is one of the major topics on the agenda of the-J^Mfe-day annual meeting of Americ^fej Broadcasting - Paramount Theatr^£*J|Ssoeiates currently under- way at BE Westchester- Country Club, Harrisoia^New York. The meeting opened ye*sterday= with Leonard Gold- enson, fpffgident, and Edward L. Hy- man, vjgppresident, as featured speak- ers. 'Hong Kong' from JJA Through a printer's error, the film "Flight to Hong Kong" was incor- rectly listed as a Paramount picture in a review in yesterday's Motion Picture Daily. The film is a Sabre Production for United Artists release. (Continued crees contain no provisions barring the divorced circuits from entering pro- duction. The decrees covering 20th Century-Fox, Warner Brothers and Loew's do have such provisions. Justice Department officials would not officially confirm the report that they have been considering seeking an amendment to the AB-PT decree. However, they did say that "certainly diis announcement ( Goldenson's ) is something we have taken note of and something that we have devoted con- siderable attention to. We have dis- cussed various possibilities for dealing with it, if we finally decide something should be done about it. What we are finally going to do about it we just can't say." Justice officials would not indicate, either, how long it might be before a decision is reached. It was also possible, it was learned, that AB-PT action to go into produc- tion might produce a Justice Depart- from page 1) ment argument that this violated the general intent if not any specific pro- vision of the Paramount Decree. "The AB-PT decree certainly has no express provision against production," one jus- tice officer said. "Beyond that, I won't comment." Apparently Justice officials feel that if they should decide the AB-PT plans violate the anti-trust laws, it would be easier for the department to try and have the original decree amended than to bring a new anti-trust proceeding. AB-PT officials have been sounding out Justice spokesmen in a general way over the past few years. In the case of Stanley Warner and National Theatres, both claiming to be interested in further film produc- tion activities, the situation is differ- ent, since their decrees ban production without court approval. Thus, in these instances, Justice is in a stronger posi- tion to pass on and possibly block anv production it doesn't approve of. ATLANTA, Oct. 1 - Mrs. Stella Poulnot of this city was elected na- tional president of the WOMPI (Women of the Motion Picture In- dustry) at the organization's third an- nual convention held here at the Dinkier Plaza Hotel Friday through Sunday. Mrs. Poulnot succeeds Mrs. Lorraine Cass of the New Orleans Club. Other new national officers include: Miss jean Gerbase, Denver, vice- president; Miss Mildred Castleberry, Atlanta, corresponding secretary; Mrs. Anna Oliphant, New Orleans, treas- urer; Mrs. Olive Copeton, Toronto, Canada, regional director; Mrs. Lorena Cullimore, Dallas, recording secretary, and Mrs. Lloyd Evans, Memphis, Eastern regional director. Among the 200 WOMPIs on hand were delegates from Canada, Colo- rado, Florida, Washington, D.C., At- lanta, Memphis, Charlotte, Des Moines, etc. After a schedule of re- ceptions, luncheons and a fashion show, the events wound up with a banquet at which Edward J. Forio, vice-president of Coca Cola, spoke. SAG Files Re-Run Suit Over Television Show HOLLYWOOD, Oct. 1. - The Screen Actors Guild today filed in Superior Court a suit against Tele- mount Pictures, Inc., Mutual Televi- sion Productions, Inc., three other companies and two John Does, for $20,000 claimed due actors in the re-run of "Cowboy G-Men," televi- sion series which, according to the complaint, has run six times on tv. Mrs. H. H. S. Russell, Ohio Exhibitor, Dies AKRON, O, Oct. l.-Mrs. Helen Halter Smith Russell, 56, widely- known exhibitor, died in St. Thomas Hospital here. She had been hospital- ized for five weeks. She was die wife of Judge Hoy Russell of Millersburg, theatreman and probate judge. After the death of Wilfred Smith, her former husband, Mrs. Russell con- tinued to operate the former Majestic Theatre in South Akron. She was a past president of the Akron Theatre Own- ers and Managers Association and a member of the Independent Theatre Owners of Ohio. Surviving are her husband; two chil- dren, Jo Ann and Lawrence Smith of Millersburg; two brothers, Herbert Halter of Akron and Lawrence Halter, Columbus; two stepchildren and six sisters. Levien Joins Columbia In Executive Capacity HOLLYWOOD, Oct. 1. - Sonya Levien, screenwriter, will join Colum- bia Pictures on Wednesday of this week in an executive capacity, it was announced here today by Harry Cohn, Columbia president. AB-PT Wins Award American Broadcasting - Paramount Theatres, Inc., has been judged as having the best annual financial report of the motion picture industry for the fourth consecutive year in the 16th annual survey of "Financial World," national weekly magazine. The bronze "Oscar of Industry" will be presented at the annual awards banquet at the Hotel Statler here on Oct. 29. CBS for Shif Of TV to UHH From THE DAILY Bureau WASHINGTON, Oct. l.-"Meai| must be vigorously and promptly e.r plored to expand television serviq- and to expand the opportunity fcj more stations and more competition.; the Federal Communications Com mission today was told by the Coluni bia Broadcasting System in CBS com ments filled with respect to the sug gested transfer of all television broad casting to the ultra high frequenc band. One major way to accomplisj the necessary expansion, said CBS, i through a substantial or complet shift to the UHF band. The companl pointed out, however, that "a numbd of vital questions" must first be deter mined, before it would be possible t decide whether the shift to the UHI would "entail too high a price ii terms of service* and cost to th| public." Pledges Cooperation As of now, CBS went on, therJ is not sufficient data to "permit inl formed judgment" on the feasibility j of a shift, but the company pointe out it is supporting and "will ac tively cooperate in a program to ob tain the data necessary to make sucl a decision." The Radio-Electronics-Televisio: Association told the commission tha a technical study of the problems o both the VHF and the UHF band would be necessary before the com mission could decide to switch tele vision broadcasting to the UHF. Philco and General Electric als told the commission that they wouL endorse and support a research pro gram which would study the whol question. NEW YORK THEATRES i — RADIO CITY MUSIC HALL—, Rockefeller Center "TEA AND SYMPATHY" starring DEBORAH KERR • JOHN KERR In CinemaScope and Metrocolor An M-G-M Picture end SPECTACULAR STAGE PRESENTATION • EDITING ROOMS e STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACILITIES MOVIELAB BUILDBNO 619 W. 54th St., New York 19 JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley. Editor-in Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor: Floyd E. Stone Photo Editor; Herbert V. Fecke. Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bur- nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sun- days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue. Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco. New York." Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald,! Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y., under the act of] March 3,1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. What The New RKO RADIO PROMISES.. he New RKO RADIO i p£/ RICHARD EGAN ^DOROTHY MALONE CAMERON MITCHELL j TECHNICOLOR ' Produced by SAM WIESENTHAL Directed by CHARLES MARQUIS WARREN 1 Screen Play by WINSTON MILLER . GINGER ROGERS BARRY NELSON CAROL CHANNING The First Traveling Saleslady Co-stirring DAVID BRIAN • JAMES ARNESS TECHNICOLOR® Produced and Directed by ARTHUR LUBIN Screen Play by DEVERY FREEMAN' From original story by STEPHEN LONGSTREET BEYOND A REASONABLE DOUBT DANA ANDREWS JOAN FONTAINE Produced by BERT FRIEDLOB Directed by FRITZ LANG Screen Play by DOUGLAS MORROW ROBERT RYAN ANITA EKBERG ROD STEIGER in BACK FROM ETERNITV Produced and Directed by JOHN FARROW Screen Play by JONATHAN LATIMER PROFIT SHOWS FROM THE ew RKO IN RELEASE, OR PRODUCTION COMPLETED DAVID NIVEN also starring GENEVIEVE PA6E • RONALD SQUIRE BEATRICE STRAIGHT WILFRID HYDE WHITE Story and Screen Play by ROBERT LEWIS TAYLOR • Produced by FRED FELDKAMP Directed by ROY KELLINO Starring "RED"SKELTON • VIVIAN BLAINE Co-starring JANET BLAIR TECHNICOLOR" Produced by HARRY TUGEND Directed by NORMAN Z. McLEOD Screen Play by HARRY TUGEND. - from original story by LARRY BERNS and DON QUINN THE KING BROTHERS Present THE BRAVE ONE MICHEL RAY Introducing TECHNICOLOR® Filmed in CINEMASCOPE® Iced by tne KING BROTHERS • Directed by IRVING RAPPER |i Play by HARRY S FRANKLIN and MERRILL G WHITE Based on an original story by ROBERT RICH DEATH OF A SCOUNDREL Stalling GEORGE SANDERS • YVONNE DeCARLO ZSA ZSA GABOR • VICTOR JORY NANCY GATES • COLEEN GRAY Written. Directed and Produced by CHARLES MARTIN JAMES MacARTHUR THE YOUNG STRANGER Co-starring KIM HUNTER JAMES DALY Produced by STUART MILLAR Directed by JOHN FRAN KEN HEIMER Screen Play by ROBERT OOZIER 1*4 DIE FISHER -DEBBIE REYNOLDS I BUNDLE OF JOY Co-starring DOLPHE MENJOU ■ TOMMY NDONAN TECHNICOLOR " n Play by NORMAN KRASNA. ROBERT CARSON and UR SHEEKMAN • Story by FELIX JACKSON . Musical Numbers and Dances Staged by NICK CASTLE rics by MACK GORDON • Music by JOSEF MYROW ROD STEIGER SARITA MONTIEL BRIAN KEITH and RALPH MEEKER in SAMUEL FULLER'S RUN OF THE ARROW TECHNICOLOR® GEORGE GOBEL DIANA DORS in I MARRIED A WOMAN Co-starring ADOLPHE MENJOU Produced by WILLIAM BLOOM Directed by HAL KANTER Original Screen Play by GOODMAN ACE THE DAY THEY GAVE BABIES AWAY Starring GLYNIS JOHNS CAMERON MITCHELL REX THOMPSON PATTY McCORMACK TECHNICOLOR® Produced by SAM WIESENTHAL Directed by ALLEN REISNER RICHARD BASEHART MARY MURPHY in WGEfLvGuitf Produced and Directed by ALEC. C. SNOWDEN Screen Play by PETER HOWARD Executive Producer. TONY OWEN JOHN JUSTIN BARBARA LAAGE DONALD VYOLFIT Screen Play by MAURICE J. WILSON Produced by CHARLES LEEDS Directed by EDMOND GREVILLE MAN IN THE VAULT Starring WILLIAM CAMPBELL KAREN SHARPE ANITA EKBERG Screen Play by BURT KENNEDY Produced by ROBERT E. MORRISON Directed by ANDREW V McLAGLEN DEAN J AGGER in Xthe unknown Screen Play by JIMMY SANGSTER Produced by ANTHONY HINDS Directed by LESLIE NORMAN JAMES CRAIG The CVCU&& Written. Produced and Directed by BERT I. GORDON Motion Picture Daily Tuesday, October 2, 1956 SCTO A Favors (Continued from page 1) terday his organization is in "favor of divorced theatre circuits going into production and distribution of motion pictures with proper safeguards as a means of making more product avail- able to theatres." Commenting on the Allied States Association bid for a roiindtable meet- ing, the SCTOA president declared that a '"rapprochement among all facets of the industry could be brought about if all segments come to a realization that we are dependent on one another for a livelihood. There should be a change in the thinking between distri- bution and exhibition. There is no vic- tory or defeat in the report by the Senate Small Business Committee on industry trade practices. "This change in industry thinking is analogous to man and wife— after a while he gets to like her cooking." Comment Due Shortly Arthur indicated that his organiza- tion would have something to say about the SSBC report, specifically ar- bitration and conciliation, in the near future. In discussing the announcements by American Broadcasting - Paramount Theatres and Stanley Warner Corp. concerning going into production and distribution, Arthur said, "proper safe- guards should be entailed in these ventures or we are likely to return to the days of before the consent decree." The SCTOA head explained that he favors "pre-emptive rights as it is logi- cal that the guy that puts up the money should have first call on the films. Especially, in territories where he currently operates theatres. How- ever, caution should be exercised with "pre-emptive" rights in territories where these exhibitor-producers do not operate theatres now." UA West Meet Set A United Artists West Coast dis- trict convention, the concluding con- ference in the company's 1956 series of regional sales planning sessions, will be launched in San Francisco tomor- row under the leadership of general sales manager James R. Velde and Western division manager Al Fitter. The three-day conclave in the Clift Hotel will be attended by key sales executives of UA's five West Coast dis- trict branches, headed by district man- ager Ralph Clark. MITCHELL MAY, Jr. CO., INC. INSURANCE Specializing in requirements of the Motion Picture Industry 3720 V. 6th St., Los Angeles /5 Maiden Lane, New YorK M. f. DAILY pictUiG CECIL B. DeMILLE telling about "The Ten Commandments" at his press conference yesterday. At far left is Art Arthur, executive assistant to DeMille in charge of public relations. 'Ten 9 Profit Going to Charity ( C ontinued production, revealed here yesterday. Speaking at a press conference at the Hotel Plaza, DeMille said "I do not get one dollar from the profits or gross of the picture. All I got was a salary to cover my expenses during the production of the picture." He said the DeMille Trust was set up by his wife and himself some two to three years ago and that the courts in Los Angeles approved it some six months ago. DeMille, commenting on the three from page 1 ) hour and 39 minute film, said "it is the greatest human story which I have seen in my 43 years in motion pic- tures." The picture opens at the Crite- rion Theatre here on Nov. 9 on a roadshow policy— two shows a day. He said that "the cost of 'The Ten Commandments' is $13,500,000, but its value is far greater. I hope that the picture can be shown behind the Iron Curtain as it is as the picture which may be able to bring about an under- ' standing among all peoples." F & M Circuit Moss Named ( Continued from page 1 ) thur Enterprises, Inc., comprising the brothers and sons of Harry C. Arthur. The name of Fanchon & Marco is to be released to Wolff and Miss Simon as these are their given names, he said. Under the reorganization, Wolff and Miss Simon will acquire the Baldwin and Paramount theatres in Los An- geles from the corporation with the relinquishment of their stock. In announcing the reorganization, Arthur said a pattern was being fol- lowed that had been more or less es- tablished for many years in adminis- tration of the company. He, Marco, and Fanchon were associated for some 25 years and together built a theatre circuit which for many years has borne the name of Fanchon & Marco. The midwest holdings will continue to be operated, as in the past, by the Arthurs. Wolff is also selling his inter- est in Cabart Theatres Corp. to the Arthur Enterprises. Cabart Theatres have extensive conventional theatres and drive-ins in the Long Beach and Orange County areas in California. Form Production Unit HOLLYWOOD, Oct. 1. - Actor Scott Brady and producer Bernard Glasser have announced the formation of Brady-Glasser Productions, with their first film, tentatively called "The Man from Abilene," to be released through Twentieth Century-Fox. (Continued from page 1) try to cooperate fully with Moss, say- ing that the Federation's network of hospitals and social welfare institutions will need all-out support to continue and expand the high level of service established. Urges Big Attendance Schimel urged overflow attendance at the division organization meeting which is set for the Hotel Astor next Monday. The 1956-57 campaign of the Federation is seeking $18,100,000 to maintain a network of 116 hospitals, child care and family agencies, homes for the aged, community centers and camps that annually serve more than 620,000 New Yorkers of all races and creeds. To Honor German ( Continued from page 1 ) in the work of JDA and has been closely identified with many civic and philanthropic endeavors in the motion picture industry and the community. He is a director of the Will Rogers Hospital and the Variety Club Foun- dation to Combat Epilepsy, and is a member of the Cardinals Committee of the Laity, and St. Vincents Hos- pital Society. German has also been active in the industry-sponsored campaigns of the United Jewish Ap- peal and Federation. Rhoden's View I (Continued from page 1) gram aimed at increasing attendance in film theatres. In addition to the plea for showmanship he further ad- vocated that the delegates take im- mediate steps to reduce wasteful ex- penses, make better use of valuable manpower, and to develop more pro- gressive mental attitudes. NT has achieved much in the last 12 months, including conversion of unproductive assets, reduction of taxes, and improvement of the com- pany's financial position, he stated. In an optimistic tone, Rhoden an- nounced that the board of directors has decided to meet next week for final approval of the budget and story for the company's Cinemiracle, which he said "we believe to be a valuable asset. It represents a forward step in photography and audience parti- cipation," and added: Will Equip 20 Houses "We contemplate equipping 20 theatres in the principal cities of the country for Cinemiracle and to de- velop two traveling units with port- able equipment to serve spots of intermediate size." Rhoden blasted the theory that theatremen know nothing about pro- duction and therefore should not turn to producing pictures. He reminded the delegates that many pioneers now in production were exhibitors first. "Theatremen have a more accurate knowledge of public taste in enter- tainment and a better understanding of public reaction to stars and per- sonalities," he said. The convention will end tomorrow night. Meeting to Discuss '57 Brotherhood Drive Selection of a chairman for the amusement industry's 1957 Brother- hood campaign is on the agenda for a luncheon meeting called by J. Rob- ert Rubin, general chairman, for Tues- day, Oct. 9, at the Waldorf-Astoria Hotel. The meeting also will set a goal for the 1957 campaign. A report will be read on this year's drive which was co-chairmaned by William J. Heineman and Spyros S. Skouras. Milgram Acquires 12 PHILADELPHIA, Oct. 1 - Mil- gram Theatres Buying and Booking Service has acquired the accounts of the Allied Motion Picture Theatre Service, which disbanded Oct. 1 upon the retirement of Sydney E. Samuel- son. There are 12 area theatres in- volved f: WITH A SPECIAL TRAILER CHICAGO, ILL I3!l S. W0605H uesday, October 2, 1956 Motion Picture Daily 7 oyne Asks SB A Speeding Loan Set-up {Continued from page 1) obert W. Coyne, special counsel of le Council of Motion Picture Organ- nations, to map a concentrated cam- paign to reduce local taxes on ad- mission tickets. He told tbe 250 exhibitors that bven if you fail this year, there is aod therapy in action and intelligent ort. If you can make your repre- i;ntatives the same type of zealots we in Washington to repeal the .ational taxes, you can't lose in the mg run." 'Most Taxed State' Describing Pennsylvania "as the lost taxed state in the nation" he escribed the amusement taxes as jnscientific, regressive and destroy- Admitting the taxes might have een justified when the Pennsylvania labling act was first enacted, he died upon theatre owners to work at a sound strategy, set a definite jplicy, get the true facts and develop he friendship of legislators in get- ting the bill repealed or modified. ] Coyne touched lightly upon the attle between COMPO and Allied, e said "I shall be happy here or . ter to appear before Allied to an- ver any questions or charges, no ; atter how bitter or embarrassing they av be." He said he had offered to Dpear before Allied in Chicago, and ent there "at great personal incon- . :-nience" without being summoned appear. The same offer failed later . Indiana, he said, and added. "Only last week I recommended at Allied charges against COMPO id me be referred to a special com- ittee to investigate and weigh these larges." Not Competitor, He Says "COMPO is not a competition to 'Hied, TOA or the Eric Johnston Voup. Its strength in the long run ' based upon its component units, i each group there is some bad and '•me good. COMPO could be neutral •ound, and it was so conceived," 1 id Coyne. Among those pledging support of ie tax relief program were State jnator John Miller of Beaver, State :presentative John J. "Harp" aughan and Congressman James J. jlton. Analyst Albert Sindlinger of Ridley irk, Pa., blasted M-G-M for re- asing such pictures as "Mutiny on e Bounty" to tv. He said he was locked at a four-page spread in \dvertising Age," showing pictures all the M-G-M stars soon to be en in films sold to tv. Cites Product Shortage Sindlinger said millions of persons e only one film show a week be- use they can't find any other new cture in town. Other speakers were convention ■airman Harry Hendel, Charles R. att, Allied president; Horace 3ams, national regional vice-presi- :nt, and M. A. Silver, Stanley-War- r zone manager. ( Continued that theatres were being made eligible for loans in part because they make a substantial contribution to the econ- omy of their communities. Agency offi- cials said they felt this statement was included by the SBA in order to justi- fy the decision to make theatres eli- gible for loans and to confine the loans to conventional theatres. They added that the fact that the theatres employed local people and brought business to the area where they were would probably be sufficient proof of the contribution being made to the local economy. "We have no standards in mind for testing this," one official declared. "We realize it would be a very difficult thing to prove one way or the other." Formerly Refused Loans The agency on Friday announced that it would accept and consider loan applications from owners of conven- tional theatres interested in installing new equipment, remodeling, renovat- ing or otherwise modernizing their theatres. Previously, the agency had refused to accept loans for theatres or other entertainment enterprises. . A. Julian Brylawski, who on behalf of the Theatre Owners of America formally petitioned SBA to change its loan policy, said he thought TOA would shortly issue a bulletin instruct- ing its members how to go about ap- plying for a loan and meeting the "contribution to the local economy" criterion. Application Form Available SBA officials said today that theatre owners did not need legal help of their own to apply for SBA loans. Applica- tions must be made on SBA Form 4, available at branch and regional of- fices, and local SBA personnel will help applicants fill out the form if desired, it was stated. If the applicant is in a community of 200,000 or fewer persons, he must produce a letter or other evidence that he was turned down by one bank for a private loan. If the applicant is from William Jeapes, English Industry Pioneer, Dies LONDON, Sept. 28 (By Air Mail). —William Cecil Jeapes, 84, a pioneer of the industry, died here recently at his home, following a heart attack. He originated one of the earliest newsreels, Animated Graphic, in 1903 which later was developed into Topical Budget. In the 1920s he introduced automatic film processing into his own labora- tories and was founder of Universal News. He has lived in retirement for many years and is survived by his wife and son, Clifford, who is managing direc- tor of the Gate Studios, Elstree. from page 1 ) a larger community, he must have a turndown from at least two banks. Loans can be obtained either entire- ly from SBA or partly from SBA and partly from a local bank— a so-called participation loan. SBA officials said that in the case of participation loans, the local banks will frequently file the SBA loan application for the appli- cant. Once an application is made, an an- swer is given in about 30 days on the average. Some applications take long- er, some less, depending on the com- plexity and other factors. Large Loans Through Washington If the loan sought from SBA is for $20,000 or less, or if it is a participa- tion loan of $50,000 or less with the local bank putting up at least 25 per cent, the application can be passed on by the branch or regional office. Larger loan applications must be pro- cessed in Washington. SBA loans can run as high as $250,- 000. However, TOA in its application some weeks ago said it felt the average loan sought by theatre owners would be under $25,000. SBA loans run a maximum of 10 years and bear 6 per cent. On a participating loan, the bank sets the interest rate and maturity, but the rate can't be more than 6 per cent. Loans that are granted, SBA said, can be paid out as desired by the applicant— all at once or in small amounts from time to time. PEOPLE Eric A. Johnston, president of Mo- tion Picture Association of America, was host in Washington yesterday at a farewell luncheon to Tony Muto, capital representative of 20th Century- Fox, who is leaving Washington for a production post at the Coast stu- dios. □ Samuel J. Friedman has resigned, effective Oct. 6, as director of amuse- ment publicity for Cecil B. DeMille's production of "The Ten Command- ments." □ Leland B. Prentice has been named acting director of research for Tech- nicolor Corp. Prentice, with Techni- color for 26 years, has been plant manager since January, 1954. □ John I. Crabtree, of Kodak Re- search Laboratories, Rochester, has been presented the Progress Medal, highest award of the Photographic Society of America. Presentation was made at the annual banquet of the society in the Shirley-Savoy Hotel, Denver. □ Alpha Fowler, theatre owner of Douglasville, Ga., has been reelected to the House of Representatives. 'OklahomaF in Texas The Interstate Circuit Inc. has an- nounced that "Oklahoma!" in Todd- AO, will open at the Broadway Thea- tre in San Antonio, Texas, on or about Oct. 18. Motion Picture Daily Tuesday, October 2, Says U. S. TV review: 'Massacres' JwW© British Films Melcher — MGM From THE DAILY Bureau LONDON, Sept. 29 (By Air Mail), —Producer John Boulting, recently re- turned from America, told trade press reporters that American television is doing the cause of British films great harm bv showing "butchered and massacred" versions of our best films. He complained of unskilled cutting. "It is a grave problem," he said. "What the Nazis did to the Poles, the American tv boys are doing to British films." He had seen films such as "A Cure for Love" cut from 90 minutes to 50 minutes so that the story was impossible to understand. Calls TV Third-Rate Medium' In Washington he had appeared on tv and took the opportunity of telling viewers just what he thought of "this massacre." He added that he didn't think tv had anything to teach us. "TV is a third-rate medium," Boulting con- tinued. "There is nothing to interest or attract the film maker to this miser- able little screen, which never shows films to advantage. "Never again will I allow one of my films to be televised in the U.S.A. Not unless there is a new deal. Finan- cially, there is no advantage in tv for British films. Very great damage is being done for a paltry few thousand dollars." Sees Theatrical Films Liked Here Otherwise, he pointed out, British films were making great headway in America. He found great demand for them everywhere among people who had seen the unadulterated product. "And the more British they are, and the fewer concessions they make to the American market the more they are liked by the American public." He concluded: "If British films con- tinue to be really British; and we don't allow ourselves to go on tv in a massa- cred form, we stand a really good chance in the U. S. A. and in a few years we may be sitting in a more comfortable position than we have done in the past." Denis Plan Telecast The Democratic National Commit- tee will hold a nationwide, closed- circuit telecast on the night of Oct. 20, according to an announcement by Nathan L. Halpern, president of Thea- tre Network Television, Inc. Local dinners will be held by the Democrats in 50 or more cities, and the telecast will provide the "focal point of a gi- gantic fund-raising campaign," it was stated. James Beidler Dies TOLEDO, Ohio, Oct. 1.- James A. Beidler, Sr., 87, one of the oldest ex- hibitors in the country, died here. He was associated with Martin Smith in the operation of several local theatres. Doris Day is concentrating on more dramatic roles and less singing and is proving herself very capable of building a new career as a "straight" actress. In "Julie" she reaches a high level of serious acting and fulfills the promise she showed in the recently released "The Man Who Knew Too Much." Written and directed by Andrew L. Stone, "Julie" is a thriller which gives her ample opportunity to run the gamut of emotions. Early in the story she learns that her second husband, Louis Jourdan, murdered her first spouse so that he could wed her. Love turns to revulsion and terror as he threatens to kill her, too, if she ever leaves him. With the help of friend Barry Sullivan she escapes to the police, who cannot help her because her first husband's death is officially suicide, and there is no new evidence. She leaves the city and goes back to her old job as an airline hostess, by this move hoping that Jourdan will be unable to trace her. Jourdan turns in an impressive and terrifying performance as the jealous husband who is blindly bent on destroying what he cannot have tor himself. He locates her again when she returns to the city on a passenger flight, and finding no chance to kill her on the ground he follows her onto the return flight without her knowledge. The final scenes aboard the plane in flight are filled with growing tension, guaranteed for edge-of-the-seat attention. Miss Day and the pilots, warned by police, try to spot Jourdan and find a means of holding him without endangering the passengers. Jourdan bursts into the pilots' cabin in a gun battle climax which leaves him and the pilot dead and the co-pilot seriously wounded. The end, which finds Miss Day landing the plane safely with radio instructions from the airport, is a little unlikely, but the fascination is undeniable. Plot, dialogue and characters in "Julie" are very similar to those "real life dramas" heard on tv and radio weekday afternoons, but the pro- duction is of superior quality. Martin Melcher produced. And Doris Day seems to have reached the minimum singing allowance— her singing voice is heard only on the title song behind the credits at the beginning of the picture. Running time, 99 minutes. General classification. For November release. Gus Dallas MPEA Board to Meet On License Division The division of licenses in Formosa, Indonesia and Pakistan will highlight the agenda of today's meeting of the board of directors of the Motion Pic- ture Export Association, according to an MPEA representative. Other matters which the directors will discuss include import license allo- cations in Chile and labor negotiations in the Philippines. Catholic Magazine "The Catholic Preview of Enter- tainment," a new magazine, is "de- signed as a guide for the Catholic family in the selection of good, whole- some entertainment" according to its publishers. With the cooperation of the Legion of Decency, the National Association for Better Radio and Tele- vision and other groups, a staff of care- fully selected professional reviewers evaluates films, radio and tv programs, books, records and magazines. Axelrod Reelected CHICAGO, Oct. 1-Ray Axelrod of Warner Brothers has been re- elected president of the Chicago unit of the Colosseum of Motion Picture Salesmen. This is his second term. Set November Date For N. Y. Theatre Code ALBANY, N. Y., Oct. 1 - Public hearings completed, the State Board of Standards and Appeals is working on the final draft of revised Code 36, covering theatres and other places of public assembly. It has set a target date of November for promulgation of the new and liberalized Code. The board is understood to be giving careful consideration to a sec- tion on "sanitary facilities for drive- ins," which provoked discussion at the hearing in Albany. Sgt. Eugene V. Foster, in charge of code enforce- ment for the N. Y. State Police, ob- jected to phraseology which he thought could be interpreted as mean- ing toilet facilities for drive-in patrons were not required if a run- ning water supply were unavailable. He declared drive-in owners, in such a contingency, should drill wells. Commissioner George S. Raymond insisted, in any event, drive-ins could not operate without sanitation. He said that if a supply of running water were not "reasonably available," a chemical setup— far more expensive— would be necessary. Sgt. Foster cited a drive-in at Clinton County which had proposed to operate without toilet facilities and reported the State Police stopped it. Plan Drive-Iij! In N. Zealan ! By R. A. USMAR WELLINGTON, New ZeaJ Sept. 27 (By Air Mail).-Work il pected to begin soon on the first circuit of drive-in theatres in Zealand. Authority for the proje now being sought from the Ca, Issues Committee. Plans are under way to build s< drive-ins, the controlling compan be known as Skyline Drive-Ins (if Ltd.), a joint venture of the Kerri Odeon (J. Arthur Rank Associ and Amalgamated Theatres Ltd. ( : Century-Fox associate). Three of the drive-ins will bi Auckland— one on the North She one at Hamilton, two at Wellin; and one at Christchurch. The co: expected to be £ 1,000,000. Wide Benefits Claimed A statement issued by the two c panies says that all sections of community have benefited by operation of drive-in cinemas o1 seas. They have become far more t the common local conception of m ly an enclosed area in which f can be seen from parked cars. The Kerridge-Odeon Organisa and Amalgamated Theatres, Ltd. t found it desirable to work togei on this project because of the 1 construction cost, and the comple of the technical requirements, more importantly because of the n to secure adequate film supplies, t ing regard to the needs also of conventional theatres. Through the sociation of the two major organ tions films will be available from h British, American, and Continej m Each a 700-Car Unit Each drive-in is planned to oca about 25 acres and accommodate 1 cars or about 2500 people. Layc will embody the latest overseas te| , niques and wide-screen advances, cording to the managing directors the two companies, R. J. Kerridge i M. J. Moodabe. Facilities will be provided for c\ dren's play areas, seats for non-mot ists, snack bars, self-service restaura and barbecue pits. It is expected that an early st will be made provided the necess; authorization are obtained. Berger Takes One Bach\ \j MINNEAPOLIS, Oct. 1 - Bt jamin N. Berger's Berger Amusem/i 1J Company will take over operation the Aster Theatre, 850-seat Minn polis last-run house today fr< the Minnesota Amusement Co pany. Berger has owned the build) for several years but the house 1 been operated under a lease by M nesota Amusement for the past th; years. A $75,000-$100,000 remod ling program is planned, Berger sa after which the house may seek fii nin or moveover status. MOTION PICTURE DAILY L. 80, NO. 66 NEW YORK, U. S. A. WEDNESDAY, OCTOBER 3, 1956 TEN CENTS AB-PT Meet ocal Level howmanship ieturn9 Urged ildenson, Hyman Report Ten-Point9 Progress I IARRISON, N. Y., Oct. 2.-The t -day annual meeting of American tdcasting-Paramount Theatres as- j iates, being held at the Westchester intry Club here Monday through g ay, has heard both Leonard Gold- ion, president, and Edward L. Hy- mjjj jia, vice-president, make strong pleas i "rebirth of showmanship," with • -fj.cial attention on the local level. There must be an all-out effort by \hibitors for every picture of quai- both from an individual and in- - try standpoint," Goldenson said, i ry major distributor has promised get behind the drive with cam- pus custom-designed to bring out _B best box office potential." . - Ivman urged "the reopening of the > trendy long-forgotten showman's * of tricks." It's not only vital," he said, "for (Continued on page 6) Lm PAA to Get Report '1 ti PCA Study Today rcuits, Independents wuld Confer: Myers K report on the continuing surveil- ce of the Production Code Ad- listration and self regulation within industry will be presented to the so^ird of directors of the Motion Pic- Association of America here to- '. Eric Johnston, MPAA president, 1 preside. s^The MPAA board will be advised ( Continued on page 2 ) Special to THE DAILY PITTSBURGH, Oct. 2.-The small ependent theatres and the large jor circuits were urged to combine ir resources for their mutual bene- , by Abram F. Myers, chairman of board and general counsel of na- lal Allied as the 34th annual con- ation of the Allied Motion Picture (Continued on page 2) Offer More Disney Stock Walt Disney Productions will offer its stockholders rights to subscribe to approximately 186,500 shares of com- mon stock, Roy O. Disney, president of the company, announced yesterday. Shareholders will get a primary right to subscribe to one share of common stock for every seven they now hold at $20 per share, approximately the current market price. They will also receive a secondary right to acquire any remaining unsubscribed shares at $20 per share after primary rights have been exercised. The Atlas Corp., which owns ap- (Continued on page 2) Condon Named Drive Coordinator for 'King' Richard Condon, European produc- tion publicity coordinator for United Artists from September 1953 to September 1956, has been named cam- paign coordi- nator for Russ- Field's "The King and Four Queens," it was annou need by Roger H. Lewis, national director of advertising and publicity for UA, which is releasing the film. Condon previously headed the ad- (Continued on page 2) Europe Favor Optical Sound U-I Supervisor Reports Business Good Abroad 'Custom Made' Films Spires Finds: Wanted, Says Lewin Exhibitors in (Picture on Page 2) "The formula market is in trouble today— the public wants its entertain- ment custom made," in the opinion of producer Albert Lewin, who has just returned from Mexico after complet- ing "The Living Idol." Speaking at a press conference here yesterday, Lewin said that "merit will always attract the public, but the public has to be made aware of the fact that you have an interesting and worthwhile product. In the old days, the producer thought he was finished when he shot the picture. In today's market situation, he's got to get out and help sell it." In connection with selling "The Living Idol," which he called a "high class suspense and horror picture," Lewin said he plans to go on a pro- motional tour of key cities. The film will be released "after the middle of January" by Metro-Goldwyn-Mayer. All plans are not complete for the (Continued on page 2) Richard Condon U-I Promotional Meets Set at Studios Monday Universal-International advertising, publicity and exploitation executives will hold a week-long conference at the company's studios beginning Mon- day, it was announced yesterday by David A. Lipton, Universal vice-pres- ident who will preside. The meetings are being held to develop promotional plans on U-I's releases for next year. Attending from New York will be Charles Simonelli, Eastern advertising and publicity department manager; (Continued on page 2) Sees 'Down of o New Day' Modernized Theatres Attracting Growing Attendance: Ricketson Special to THE DAILY PHOENIX, Oct. 2.— Frank H. Ricketson, Jr., general manager of National Theatres, said here today that he anticipated "the dawn of a new day, and promises of a golden future," before more than 100 delegates from 21 states at the circuit's annual convention. He said the obsolete, inadequate, and un- comfortable theatres of yesterday are fast disappearing. "The modern movie house replacements are attracting growing attendance," he added. "The American movie-goer," Ricket- son observed, "is demanding— and is being given— first class service by at- tending the newer, deluxe-operated houses. Movie-goers want to go first class." Ricketson further stated he is cer- tain that if people are given what they (Continued on page 6) By LESTER DINOFF (Picture on Page 3) Exhibitors in Continental Europe are bringing about a kind of "stand- ardization" in motion picture theatre sound by "putting up a mild resist- ance to magnetic sound," according to John Spires, Universal-International Films supervisor there. He also point- ed up the "high stature" of the in- dustry abroad and the good business which his company has been enjoy- ing in recent months in an interview here yesterday. Spires, who headquarters in Paris to supervise his company's activities in the Middle East and as far south as the Belgian Congo, in addition, de- clared that "the tendency among thea- tremen currently installing Cinema- Scope equipment is to choose optical sound." Theatremen in his territory feel that (Continued on page 3) TCF Planning More TV Film Series: Asher TCF Television Productions, the subsidiary of 20th Century-Fox, is contemplating production of three more television films for exhibition during the 1957-58 season, according to Irving Asher, executive in charge of production. Asher, who arrived here earlier this week for conferences with Spy- (Continued on page 2) Johnston to Europe On Iron Curtain Sales Further discussions on the sale of American motion pictures to Iron Curtain countries will take place in Europe next week when Eric John- ston, president of Motion Picture Ex- port Association, arrives there from the U.S. on the first leg of his Eu- ropean trip. Johnston will leave here (Continued on page 6) 4 Motion Picture Daily Wednesday, October 3, 19£ PERSONAL MENTION CAMUEL GOLDWYN ^ Goldwyn returned to yesterday from New York. and Mrs. the Coast Seymour Poe, executive vice-presi- dent of I.F.E. Releasing Corp., is in Los Angeles from New York. Edward E. Sullivan, 20th Cen- tury-Fox publicity director, will leave New York today by plane for Europe. • Ralph W. Budd, director of per- sonnel at Warner Brothers, is in Phila- delphia today from New York. • George Morris, treasurer of Wal- ter Lantz Productions, has arrived in New York from Hollywood. • Zachary Scott left New York yes- terday for London via B.O.A.C. Morira Barrington, film publicity officer in London for B.O.A.C, will arrive in New York from England on Monday. Warner Latin American Sales Meeting Slated The annual convention of all Latin American managers of Warner Bros, will be held in Havana, Cuba, for a week beginning next Monday, ac- cording to an announcement by Wolfe Cohen, president of Warner Bros. In- ternational Corp. During the meeting Cohen will outline sales policies for the new season and screen new pro- duct shortly to be available in South America. Peter Colli, Division Manager of the Caribbean area, will be host. At- tending from New York, in addition to Cohen, will be J. J. Glynn, vice president and treasurer of Warner International; Karl G. Macdonald, vice president and Latin America supervisor; and G. R. Keyser, head of foreign advertising and publicity. Reelect E. L. Ornstein Kentucky Allied Head LOUISVILLE, Oct. 2-E. L. Orn- stein today was reelected president of Allied Theatre Owners of Kentucky at the annual convention of the organ- ization. Joseph M. Reiss was named vice- president, and Fred T. Switow, sec- retary-treasurer. All officers are from Louisville. Allied of Pa. (Continued from page 1) Theatre Owners of Western Pennsyl- vania closed a two-day convention in Hotel Roosevelt here. Calling upon both groups "to mar- shal their powers in determining maxi- mum film rentals as well as to produce more pictures," Myers declared: "Things may look bleak now, but by joint efforts, I feel all our problems can be resolved." Citing the courage of the film pi- oneers who weren't afraid to take chances, and brought reflected glory upon the industry and the whole coun- try, Myers deplored the "lack of courage, and bearing on panic" ram- pant today. Charles R. Blatt, president of West- ern Pennsylvania Allied, observed that "theatre owners will never be able to re-seat their houses or fix up their battered carpets if they have to pay 50 per cent rentals on films." Blatt Lauds Columbia Blatt paid tribute to Columbia Pic- tures and its local branch manager, Jack Judd, for making "The Eddy Duchin Story" available to neighbor- hoods and drive-ins for only 35 per cent rental, with fine results for every- body concerned. He criticized M-G-M for holding up the neighborhood re- leases on "I'll Cry Tomorrow," and then charging a 50 per cent rental to disappointing business for all con- cerned. Harry B. Hendel, chairman of this year's convention, was elected presi- dent of Western Pennsylvania Allied for 1957. F. Elmer Hasley of Conneaut Lake, Pa., was elected vice-president and Ray Woodward of Franklin, Pa., is the new treasurer. The committee passed a commenda- tion citation to "Cosmopolitan Maga- zine" for its October issue dealing wholly with motion pictures. It also passed a resolution condemning "ob- scene and sex" films. U-I Promotional Meets (Continued from page 1) Philip Gerard, Eastern publicity man- ager; Jeff Livingston, Eastern adver- tising manager; Herman Kass, Eastern exploitation manager and Robert Gil- ham, vice-president of Cunningham and Walsh, Universal's advertising agency. They will leave New York Friday and be joined by Ben Katz, Midwest advertising and publicity representative who has headquarters in Chicago. Participation from the U-I studio will be Clark Ramsay, executive as- sistant to Lip ton; Jack Diamond, stu- dio publicity director; Archie Herzoff, studio advertising and promotion man- ager; James Raker, studio advertising department head and George Lait, as- sistant studio publicity director. M. P. DAILY picture ALBERT LEWIN, in the M-G-M ex- ploitation offices yesterday. 'Custom Made9 (Continued from page 1) promotional campaign, he said, but a premiere in Mexico City, where part of the picture was made, is being strongly considered. A novelization of the film play, which he wrote as well as directed, will be published next month in pocketbook form. Tie- ins are being developed with mu- seums and schools in connection with the historical ruins and architectures of Yucatan, shown in the film. Disney Stock (Continued from page 1) proximately 225,000 shares of Disney stock, has notified the company that it intends to exercise all of its primary rights and intends also to exercise its secondary rights in full, Disney said. This means that Atlas Corp. will take all stock not subscribed to by the other shareholders. The present Atlas holding amounts to 17 per cent of the total common stock outstanding. The Disney family owns 54 per cent. Disney also announced that every share taken through the exercise of primary and secondary rights will en- title the purchaser to acquire one addi- tional share at $22. This option will be open until Nov. 30, 1957, he said. Sale of the 186,500 shares will yield approximately $3.7 million in cash which will be applied toward the re- tirement of short term bank loans. TCF Plans (Continued from page 1) ros P. Skouras, 20th-Fox president, in regard to the distribution and sales of current and new product, said yesterday that the series would go into production by Jan. 1. He said that among the new series planned is one adapted from the 20th- Fox production of "How To Marry A Millionaire." MPAA to Ge (Continued from page 1) of action thus far on this matter ij its sub-committee members, Barnej Balaban of Paramount, A. Schneidij; of Columbia, and Daniel T. O'Shel of RKO Radio. Among other subjects which tl' MPAA directors will discuss are tf, appointment of a distribution repn sentative to the triumvirate of tl Council of Motion Picture Organize tions, the advertising and publicil director's committee report on wa; of revitalizing the box office, and' sub-committee report by John O'Connor of Universal on the retei tion of a business management re search concern to survey the industr 'Watchdog' Group Suggestion In mid-August, the MPAA so-calle "watchdog" committee on the Pre duction Code recommended to th directors an expansion of the Ap peals Board to include representative of independent producers, exhibitor and perhaps, non-industryites. Actio on this recommendation was deferre by the MPAA board. The committee whose report at that time pertaine only to Code procedural and admir istration changes, did not attempt t suggest any Code amendments. The MPAA directors will also ae on a request from COMPO for ac! ditional dues recently forwarded t the Association. COMPO would hav the MPAA increase its annual due from $100,000 to $150,000, addin $50,000 to the MPAA dues for th year beginning last Aug. 1. Alse COMPO would have the MPAA ar prove the dues for the followin year, commencing Aug. 1, 1957, o*' $150,000. Condon Named ( Continued from page 1 ) vertising-publicity-exploitation depart ment for RKO and handled specit promotional assignments for Cecil I DeMille and Walt Disney. He ha just returned from Spain where h supervised the international produe tion publicity campaign for Stanle Kramer's "The Pride and the Passion, also to be released by UA. ii I Show place of ths East FOR YOUR SCREENINGS Three Channel interlock projection 16, 171/2 & 35 mm tape interlock 16 mm interlock projection CUTTING A STORAGE ROOMS MOTION PICTURE DAILY, Martin Quigley, Editor-in Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor: Floyd E. Ston< Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weavei Editor Telephone Hollywood 7-2145; Washington, J. A. Often, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Souare, W. 2, Hope Williams Bui nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sui days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco. New York." Marti Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herak Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part c Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y., under the act c March 3,1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Si rdnesdav, October 3, 1956 Motion Picture Daily . . . NEWS ROUNDUP anada Likes 'Reach' pritain's 1956 box office buster, the nk Organisation's "Reach for the y," the story of Douglas Bader, war- le RAF hero, has extended its suc- :s to Canada. The film opened with jala North American charity premi- at the Odeon Carlton theatre, To- ito. It continued the following day, iving simultaneously at four addi- nal theatres in the city. Gross talc- 's in the first two days alone walled the usual average full week's siness at the five theatres. AH ars Aid Freedom Fair c ,|Several film stars are taking part in I Treasury Department "Freedom ir" that opened yesterday in Arling- , Va. The Fair, which will con- ue through Oct. 8, has as its theme ? continuing importance of govern- ■nt savings bonds. ew Dates for 'La Strada' f'La Strada," the Italian film cur- ■jjitly playing at the Trans-Lux 52nd i Theatre here, will open in four liujjier cities by the end of the year, 1 ; each premiere to be for the bene- I of the National Multiple Schlerosis iety. The cities include Boston : norrow, Philadelphia (Oct. 25), - Angeles (Nov. 2) and Chicago |,|>ec. 25). ■ ling' and 'Saint' in Pitt. ^Paramount Pictures has booked lie Vagabond King" and "The p ather Saint" for its first-run show- ;s in Pittsburgh into 20 suburban itres, downtown outlets being un- liable. trong Starts for 'Attack' United Artists reports that its "At- k" has made four more exception- y fast regional getaways. Gross for ir days in San Francisco is put at 4,600; three days in Denver, 3,100; three days in New Haven, 700, and three days in Bridge- Irt, $5,100. ■ lot on TV,' Says 'Tea' Ad "This Is a Picture You Will Not e on tv," says a 342-line advertise- ;nt in the Boston dailies, inserted the officials of Loew's State and pheum theatres to publicize -G-M's "Tea and Sympathy." The " ectory ad on that day was reduced a 30 lines. ■ Universal Secures Bank Loan of $1,500,000 Universal Pictures Co. has bor- rowed $1,500,000 from the First Na- tional Bank of Boston and the Guar- anty Trust of New York to increase its outstanding securities to $6,500,000 as of Sept. 30, 1956, according to a report filed with the Securities and Exchange Commission. The loan was arranged on Sept. 5 to liquidate a short term loan of $1,200,000, and pay an installment of $200,000 under a bank loan agree- ment with the First National Bank of Boston. The remainder was to go into the working capital of the cor- poration. Stock Certificate Amended The SEC also reported that Uni- versal amended its certificate of in- corporation pertaining to the retire- ment of preferred stock. The film company, which has 84,800 preferred shares authorized at $100 per share, reduced this total by 1,400 shares. The public holds 53,400 outstanding shares of Universal preferred while the balance of 30,000 has not as yet been issued, the SEC report showed. 'Bigger'' Difficulties for Independent Producers The triple problem of budget, cast- ing and finding a suitable script looms even larger in the nightmares of the independent producer than they do for the larger operator. That is the opinion of Robert Gurney, Jr., producer of "Edge of Fury," sched- uled for United Artists release. Gurney is in New York this week preparing the script and scouting lo- cations for his next production, "Thin Edge of Violence," which will be made in a Greenwich village locale. "Budgets," he declared "must be kept at the minimum justified by the expected return from the so-called small market picture. Stars won't work for what you can pay them and distributors won't make a re- lease deal unless you have marquee names." Finding a script, he said is the easiest of the three, "provided you're willing to work at reading them." Gurney disclaimed credit for start- ing the cycle of "Edge" titles, point- ing out that "Thin Edge of Vio- lence" is from a book of that name by William O'Farrell. He expects to start shooting early next year with Dan Duryea in the cast. He is now preparing the script. Titra Opens Studios Titra Sound Corp., which does for- eign and English voice dubbings for the major film companies and inde- pendent producers, has opened new and enlarged sound studios in the Na- tional Screen Building here. David D. Home has been appointed general manager. jest' Big at Victoria ' I Twentieth Century-Fox's "The |st Things in Life Are Free" is iding for an opening week's gross of $34,500 at the Victoria Theatre here and is topping "Bus Stop" in other first play dates, according to theatre reports. ... j-. DAILY picture JOHN SPIRES, at luncheon in the Laurent yesterday; with him, Ben Cohn, assistant foreign manager. Europe Sound (Continued from page 1 ) "sound in motion pictures is an ab- stract thing," Spires said, and "it is still the product which attracts the customers." "The exhibitor is a mer- chant; if he puts out a sign advertis- ing his attractions, then he will have customers." Ben Cohn, assistant foreign general sales manager, said that "Universal films are popular abroad," and he cited the success of actor Audie Mur- phy and "To Hell and Back" as an example. .... Ahead of Last Year, He Says Commenting on his company's busi- ness in the territories he covers, Spires said "business has increased despite the Spanish and Danish film situations. We are appreciably ahead of last year and next year will be still better as we hope that settlements can be worked out in these two situations." Asked about the impact of televi- sion, Spires said it "hasn't affected business in Europe as it is still very fluid." He pointed out that West Germany is rapidly overtaking Italy as the big- gest market for American films in Con- tinental Europe. "We have no prob- lems there; convertibility is almost free, and in one to two years, the Ger- man market may be the leading terri- tory there. If there ever will be a uni- fication between East and West Ger- man a minimum increase of 30 per cent in business should immediately take place," he added. Will Go to Hollywood Spires, who plans to return to Paris Nov. 2 following a trip to Hollywood, said that Universal recently completed the production of its first German pro- duction, "Interlude," which stars June Allyson and Rossano Brazzi, in Oine- maScope and color. Von Hartlieb Here Dr. Horst von Hartlieb, president of the distributors organizations of West Germany, is in New York prior to leaving for Hollywood where he will seek to obtain a larger market in this country for German-made films. He will be guest of honor at a Har- vard Club luncheon here today given by the MPEA, at which Eric John- ston will be host. Japan Stocks Seen Affected By U. S. Funds By A. C. PINDER TOKYO, Sept. 30 (By Air Mail).- The Japanese Finance Ministry has opened negotiations with the U. S. Motion Picture Export Association on disposition of yen funds which Ameri- can film companies have acquired in banks in Japan from the distribution of films in Japan. The Japanese want further restric- tions on the use of the blocked yen so they will not be used to buy Japanese stocks now on the market but rather be diverted toward investment in block loans in Japanese power devel- opment projects as was done last year. The funds are blocked insofar as they cannot at this time be changed to dollars and remitted to the U. S. but under present regulations they may be invested in Japanese stocks as from Oct. 30, 1956. Since the sum involved is a large one (over $6 million) and it is in- creasing more than $556,000 each month, they fear that its impact on the stock market will make prices soar if the film men make large purchases of stocks. May Revise Control Law The Atnerican film importers re- cently proposed to the Japanese gov- ernment that they be allowed to bring in more films in return for which they would agree to stricter control of the use of their accumulated funds. The government is contemplating a revi- sion of the Foreign Exchange Control Law to discourage the film men from buying Japanese stocks and hopes to get the yen for loans to electric power companies. In such loans the money could be remitted to the U. S. at the times the loans come due, together with interest. Last year the film companies loaned the power companies some $7,- 500,000 in such loans. At the end of August accumulated film funds reached $6,390,000. TV Film Producer Can't Control Station WASHINGTON, D. C, Oct. 2.- The Federal Communications Com- mission has changed its mind about granting a transfer of control of a Wisconsin tv station to Guild Films Co., Inc., producer and distributor of tv films. Last July, the FCC agreed to permit the M & M Broadcasting Co., licensee of WMBV-TV, in Green Bay, to sell the station to Guild Films. A month later, Valley Telecasting Co., licensee of WFRV-TV in Green Bay, protested that this gave its rival station an ad- vantage in securing films "because of the nature of the parent company." The FCC stayed the effective date of the grant, pending final determina- tion of the case. THE TIME HAS COME FOF ELIZABETH TAYLOR ROCK HUDSC AS LESLIE LYNNTON AS BICK BENEDICT SCREEN PLAY BY FRED GUIOL AND IVAN MOFFAT • «usic conpostD »no coNOucTtt »v ommi tiobkih • PRO ' October 11 at the Roxy, N.Y. October 17 at Grau man's Chinese L.A. October 25 at the Chicago, Chicago T* November 7 at the Metropolitan, Boston DEAN PRESENTING CARROLL BAKER MERCEDES McCAMBRIDGE ALSO STARRING JANE WITHERS CHILL WILLS SAL MINEO with DENNIS HOPPER AS JETT RINK JUDITH EVELYN • PAUL FIX • RODNEY TAYLOR • EARL HOLLIM AN ROBERT NICHOLS • ALEXANDER SCOURBY #§E STEVENS and HENRY GINSBERG • directed by GEORGE STEVENS presented by WARNER BROS. Motion Picture Daily Wednesday, October 3, lsJ Electronicam Finds Favor; Demonstrations Continuing From THE DAILY Bureau HOLLYWOOD, Oct. 2-More than 400 producers, directors, production personnel and press representatives, who witnessed the first demonstra- tion of the Du Mont Electronicam system last night at the Paramount Sunset studio today were expressing generally favorable reactions. Electronicam will be demonstrated tomorrow for camera men, Thursday for television producers and on Friday for unit managers and film editors. Eric Johnston (Continued from page 1) Sunday for Germany, Budapest, Prague, Warsaw and Moscow. The announcement of Johnston's departure came following a meeting of the MPEA board of directors here yesterday. Johnston, who presided at the meeting for a while, reported to the board on the handling of the Anglo-American film agreement. The MPEA directors also heard a progress report on Argentina. It was reported here yesterday that Robert Corkery, MPEA vice-president cur- rently in South America, will meet with a special Argentinian committee next week concerning the industry situation. The MPEA board also allocated licenses in Italy for the Sept. 1, 1956 to Aug. 31, 1957 period. Under the new division, Columbia Pictures re- ceives 25, Loew's, 30; Paramount, 22; RKO Radio Pictures, 21; Republic Pictures, 18; 20th Century-Fox, 28; Universal International, 24; and War- ner Brothers, 24. Previously, Columbia had 24 li- censes; Loew's, 30; Paramount, 23; RKO, 20; Republic, 17; 20th-Fox, 29; Universal, 24; and Warner Brothers, 25. Provision for licenses for United Artists and Allied Artists is taken care of in a special provision regard- ing the Italian-American film agree- ment. Ricketson Optimistic (Continued from page 1) want to see and provided with luxuri- ous theatres where they can relax and enjoy a film program on a wide screen, theatremen will have no trouble get- ting them out of their homes and away from their tv sets. The executive made a plea for sen- sible scheduling of main features. He urged adoption of a nationwide 8:30 P.M. showtime schedule for weekdays because "showtime USA is tradition- ally 8:30." Other speakers today included Alan May, National Theatres treasurer; John B. Bertero, president of Fox West Coast Theatres, and Edwin F. Zabel, Pacific Coast division manager, all of Los Angeles, also Alex Harri- son, 20th Century-Fox distribution chief, and Herman Wobber, Western division manager for the company. One Man's TViews By Pinky Herman MGM's great motion picture "The Wizard of Oz," starring Judy Garland, Frank Morgan, Ray Bolger, Bert Lahr, Jack Haley and others, will be CBSeen, Sat., Nov.' 3 (9:00-11:00 P.M.) the "Ford Star Jubilee." . . . For the first time in his 54 years in show biz, Ed Wynn will enact a dramatic role when he appears with his son Keenan in a "Playhouse 90" CBShow Thurs., Oct. 11. ... . Irwin Kostel, ork pilot on the Max Liebman NBComedy TVehicle, "Stanley," starring Buddy Hackett, served for eight years as chief arranger and composer of numerous melodies and cues for the Ch. Sanforcl band. ... A troupe of Irish talent flies in tomorrow from the Emerald Isle to appear on Ted Mack's "Amateur Hour," Sunday which makes a time ABChange from 9:00 to the 7:30-8:30 P.M. slot! . . . Sylvia Spence, publicity and promotion director at Fund for the Republic, turning in a fine job in the development and spot-lighting of the Fund's "Robert Sherwood Awards," which, because of its success last season, becomes an annual TV event. . . . NBC will hold a press screening of "The Great War" this afternoon at the Johnny Victor Theatre in Gotham. Produced by Henry Solomon, we hear that this historical documentary is every bit as thrill- ing and revealing as Solomon's "Victory at Sea," "The Twisted Cross" and "Nightmare in Red." ft ft .ft Sam Gallu, producer of "Navy Log," TVia the ABChannels, flies from Hollywood to Washington, D.C., Oct. 19 to address a conference of Naval Recruiting Officers on the utilization of some "Navy Log" films to stimulate enlistments. . . . Milburn McCarty Associates, which started in public relations a scant three years ago, now has a staff of 23 people in spacious quarters at 270 Park Ave. and a West Coast branch staffed with eight flacks. ft ft ft George Skinner, the Philadelphia dee jay who migrated to New York two years ago and headed a morning tvariety program over WCBS, has been signed to take over the 6:00 to 9.00 ayem slot, Monday thru Sat- urdav over WABC Radio starting Monday. The show will be called "Skinner" and we predict that "if they let George do it, HE WILL" ... Ben Griefer of the Wm. Morris Office has set scripters Mac Benoff, Buddy Arnold and Al Schwartz for Rav Bolgers forthcoming situation NBComedy tv series, "Washington Square," which will alternate Sundays with Wide, Wide World. The Bill Baeher package has signed Charles Sanford, one of the most talented batoneers in the country, to conduct the 23-piece orchestra. . . . Richard Webb, star of Screen Gems' "Captain Midnight" and "Jet Jack- son" teleseries has formed his own company, Webb Productions which will be a Screen Gems subsidiary. He'll write, pro- duce, direct and star in a new film series "Major Webb, Troubleshooter." . . . Benny Goodman is quietly rounding up several ace musikers. Now that dance bands are clicking but big on tv (Lawrence Welk, The Dor- sevs, Guy Lombardo) watch some smart sponsor sign B. G Seen at Rattazzi's bistro on East 48th St. Frank and Grace Albertson huddling with Robert Preston. ft ft ft Gone are the days when screen stars, visiting tv programs, succeeding only in making the "stage wait" longer. Today, not only are we the beneficiaries of their skillful performances and eagerness to appear on tv but viewers are made keenly aware of the Thespian's wealth of gen- eral knowledge. For years Hollywoodites have made personal appear- ances on Walt Framer's "CBStrike It Rich" program as the "friendly hand" to deserving contestants and next Sunday Ed G. Robinson will again match his ken of "Art and Artists" with Vincent Price on the "64,000 Challenge." . . . Fred MacMurray has been pacted by Irving Asher to star in "False Witness," 20th Century-Fox telefilm which goes into production in two weeks, produced and directed by Ben Feiner, Jr. and Barney Girard, respectively. George Skinner AB-PT Meek (Continued from page 1) distributors and exhibitors to quality pictures quality attention, n they must not neglect the bread al butter pictures if we are to stay or 52 weeks a year. We've got to k our showmanship on the go throul out the year and not relax once have the big ones out of the way.' Missionary Work Heavy The 10-point program, promulga by Goldenson and Hyman last Ja ary, was one of the major topics at . AB-PT meeting. Since, the origin" the program, with its resultant he publicity, both AB-PT executives h been on a continuous campaign of J sionary work among the preside and upper echelon of the distribu companies to make the plan a rea Hyman told the meeting that ' experience we have gained in our low-through attempts has made clear that the 10 points can be be down to two which are really vi The first, he said, calls for "an or ly distribution of quality pro< throughout the year" and the secor "the rebirth of showmanship." other eight points, he explained, really phases of these two points we earnestly feel that the orderly tribution of quality product thro> out the year, coupled with the rel of showmanship, would go a long toward curing our box office ills.' Points to Specific Films The AB-PT vice-president said as a result of the "missionary v done on the 10-point proj; Warner Brothers had released Searchers" and Paramount "The Who Knew Too Much" in the May-June "orphan period" and despite the old-fashioned feari business in this period, both pic gave excellent accounts of thems< Expressing the realization thai tributors should not be asked to. the entire risk without the coopei of exhibitors, both Goldenson anc man urged their associates to ceive and consummate advertisin exploitation campaigns beyond^ )\ mal," as they did with "The Se ers" and "The Man Who Knew Much." Copies of these extra sj campaigns were supplied to disi tors. 1 Company Officials Enthusias Included in the report on tli point program were copies of en astic letters supporting the pn from Jerome Pickman, Paramour ji tures; Larry Golob, Warners; Youngstein, United Artists; C Einfeld, 20th-Fox; Silas Se Loew's; Paul N. Lazarus, Jr., C bia; Charles Simonelli, Universa H. Grim, RKO Radio; Albert golies, Buena Vista; Martin Dav lied Artists, and Bea Rose, Rej The associates also were pn with a showmanship "checkli ideas to promote attendance, ( list of forthcoming product fro ^! studios. MOTION PICTURE DAILY 80, NO. 67 NEW YORK, U. S. A. THURSDAY, OCTORER 4, 1956 TEN CENTS COMPO Dues MPAA pirecto" Meef Bid Denied PCA Appeals Board xective Nov. 15 rthur Loew >uits Post As lead of MGM m III Remain President Loeiv's International .rthur M. Loew, who has been ac- in the Metro-Goldwyn-Mayer or- Ization for 35 years, has resigned ntf ^president of iw's, Inc., ef- liiilidve Nov. 15, as announc- - - here yester- '," bv the com- „ o e w, VI Arthur Loew ho jiumed the s i dency on . 14, 1955, ] • remain as 5 jje s i d ent of w's Interna- ^ ijal, supervis- ing the com- s 's film distribution and theatres in luntries outside the United States jj Canada. ccording to a high Loew's exec- (Continued on page 4) 10 Has 15 f ilms >w in Preparation "j From THE DAILY Bureau " 'OLLYWOOD, Oct. 3.-A total of - najor projects for filming at RKO |o Pictures during the latter part lis year and next are now in prep- . inn. it was revealed today by Wil- , j. Dozier, vice-president in charge roduction. Five are from best-sell- :l novels; 10 will be filmed in color, all will have top stars of screen, ^ e and television in their casts, he ( Continued on page 5 ) Officially Creates levision Department : nited Artists this week officially ted a department of television and .in staffing it as a "wholly owned idiary," it was announced yester- by company officials, irector of the new department is i Leo, who joined UA several (Continued on page 6) The Council of Motion Picture Or- ganization's request for a $50,000 in- crease in annual dues from the Motion Picture Association of America was turned down here yesterday by the MPAA board of directors, it was an- nounced. The MPAA board, following consid- eration of the bid to increase COMPO dues to $150,000, denied the request and reiterated its previous statement of matching exhibitor contributions to COMPO over 8100,000 "dollar for dol- lar." COMPO had sought to have the production distribution companies in- crease their clues so that funds could be allocated in advance for definite programs of activity. The MPAA re- cently contributed $100,000 to COMPO so the Audience Awards campaign could go forward. Walsh Sees More Jobs Thru Electronicam Use By WILLIAM R. WEAVER HOLLYWOOD, Oct. 3.-The use of Du Mont Electronicam system by Hollywood in producing theatrical pictures would be more likely to in- crease studio employment than to curtail it, 1ATSE president Richard F. Walsh told Motion Picture Daily today in reply to a query prompted by the Du Mont claim, expressed during the demonstration, that pro- duction time lost by Hollywood in converting to a five-day week early ( Continued on page 4 ) Expansion Approved Committees Make Progress Reports On Boxoffice Aids, Management Stndv SBA Ruling on Loans Praised by Pinanski Sam Pinanski, man, yesterday COMPO co-chair- praised the Small Business Administration's policy board ruling authorizing financial loans to in- door theatres as "a step in the right direction ... to make (the industry) a more attractive field for outside in- vestors." Pinanski, who has urged the estab- lishment of an agency to strengthen the industry's financial structure, said it would take a great deal of hard work to set up such an agency, but "the readiness to help that has been shown by such tough-minded financial experts . . . who comprise the SBA policy board, shows what can be ac- complished. "It reflects great credit on the efforts of Julian Brylawski, Harry Brandt and other exhibitors who have presented the theatre owners' case for govern- (Continued on page 6) To Promote Its Product Here W. German industry May Introduce Film 'Information Office1 in U. S. By LESTER DINOFF The board of directors of the Motion Picture Association of America "approved in principle a plan to enlarge the appeals board of the Production Code Administration to include exhibitors and independent producers," it was announced here yesterday f o 1 - lowing a meet- ing of the group. Eric Johnston, MPAA presi- dent, who will leave here over the weekend for Europe, presid- ed at the meet- i n g. Kenneth Clark, vice-pres- i d e n t of the MPAA, follow- ing the directors' conclave, said the hoard also recommended to its self- regulation sub-committee that it make further studies of details of expanding the appeals board of the PCA. Clark indicated that the sub-com- mittee, which includes himself, Barney Balaban of Paramount Pictures, A. Schneider of Columbia Pictures, and Daniel T. O'Shea of RKO Radio Pic- tures, will continue its weekly meet- ings so that an operational program for the appeals board expansion could perhaps be ready by the next meeting ( Continued on page 6 ) Erie Johnston The German film industry, which is for its product, may set up "an inform vide data, public relations and public Dr. Horst Von Hartlieb, managing di- rector of the West German Distribu- tors Association. Dr. Von Hartlieb, who plans to visit Hollywood and Washington during his month-long trip in this country, said here yesterday, prior to a Motion Pic- ture Export Association luncheon given him by the foreign sales managers, seeking to enlarge the American market ation office" in the United States to pro- ity about German pictures, according to that he is "here to study the operations and conditions of the American film industry and its domestic market with an eye to improving the market for German films." He said his report to the West German association would contain information about the "simi- (Continued on page 5) NT Changes Name to Fox National Theatres Special to THE DAILY PHOENIX, Ariz., Oct. 3-National Theatres concluded its three-day' convention here today on a high note of optimism and enthusiasm. The conventioneers also approved the suggestion that the circuit be hence- forth officially known as Fox Na- tional Theatres. President Elmer C. Bhoden in his closing remarks said he was delighted that the convention had fulfilled its goals and that he looks to outstanding (Continued on page 4) Motion Picture Daily Thursday, October 4, 195 PERSONAL MENTION \ f ARTIN S. DAVIS, Allied Artists -1 Eastern advertising and public- ity director, will leave New York to- dav for Chicago. Harry M. Kalmine, vice-president and general manager of Stanley War- ner Corp.. left here Yesterday for Europe aboard the "Cmeen Marv." Amewco Aboaf, Univ ersal Pictures foreign general manager, has returned to New York from Johannesburg, South Africa. R. VY. Hadi.ey, assistant managing director of Paramount Film Service, London, returned to England from New York yesterday aboard the "Queen Mary." C ut. Harold Auten will return to Bushkill, Pa., from New York to- day. Lila Brandes, secretary to Ed Lav- en berg, of die United Artists contract department, will be married on Sun- day to Alfred J. Fait. f. A. Tanney, president of S.O.S. Cinema Supplv Corp., is in Los An- geles from New York. Margaret Ettinger, president of the Ettinger Co., and LroA Living- ston, vice-president, publicity division, arrived in New York yesterday from Detroit and Hollywood. • John C. Flinn, Allied Artists ad- vertising-publicity director, will leave Hollywood today for Chicago. Pat Duggan, producer, will leave Hollywood today for Denver, en route to New York and London. Leon Blender, general sales man- ager of American International Pic- tures, will leave the Coast by train todav for New York. Italian Industry Expects to Finish 120 Pictures By End of Year: Monaco Loeff Opens Own Office HOLLYWOOD. Oct. 3-Ted Loeff today announced the establishment of a new public relations organiza- tion in Beverly Hills to specialize in the handling of independent produc- tion clients. Loeff, who resigned the vice-presidency of Rogers & Cowan to open his own offices, handled pub- lic relations for "War and Peace." Bv ARGEO SANTUCCI ROME, Oct. 1. (By Air Mail)-Ital into production during the first eight in co-production with other countries, 120 in 1956, Eitel Monaco, president of ANICA, the Italian film pro- ducers' association, has reported. In the past, ANICA has sought to keep production to a maximum of 105 pictures a year "to avoid the large amount of poor pictures that result from rapid-fire production," Monaco said. At the moment, however, ANICA sees an expanding foreign market for "typical" Italian pictures. Emphasis on Foreign Markets Efforts in the Italian industry will be concentrated toward the growing foreign market, Monaco observed. "A film industry cannot reach a successful development without a program which includes, together with more artistic pictures and popular pictures made for the home market, feature films which have a great entertainment in- terest for the largest audiences else- where around the world." American co-operation can be very helpful in the diffusion of Italian pic- tures around the world, he added, through the world-wide distribution organizations of the major American companies. Speaking recently through the offi- cial bulletin of the Venice Film Festi- val, Monaco expressed the belief that the market in the United States for Italian pictures was at its greatest. Sees U.S. -Italy Pact Beneficial Also noticeable was the increasing interest of American and other foreign studios to enter into co-production with the Italian companies. In the agreement between the U. S. and Ital- ian industry wherein 40 per cent of Hollywood profits from pictures made in Italian co-production must be used exclusively in Italy for other produc- tions, Monaco saw a great benefit to Italian production for the world mar- ket. Other members of the producers' as- sociation are inclined to feel that this optimism clouds awareness of prob- lems that remain to be solved. They pointed out one of the biggest prob- lems before the industry was the elimi- nation of a great many "very old" fea- tures which were glutting the present home market, both Italian and for- eign. Film Center Started HAM DEN, Conn., Oct. 3 - Con- struction of Connecticut's new film center building has been started at Dixwell Avenue and Benham Strict by the All-State Realty Corp. of New York. ian motion picture studios put 82 films months of this year, including pictures and total output is expected to reach Kodak VP Cites Suez Effect on Investments BUFFALO, N. Y., Oct. 3.-Foreign investment in underdeveloped coun- tries may be slowed up by the seizure of the Suez Canal, Donald McMaster, vice-president and general manager of Eastman Kodak Co., said in a speech at the Fenton Lecture Series at the University of Buffalo. As a result, the tempo of U. S. investment may be stepped up in Great Britain, Western Europe, Latin America, South Africa, and Australia, he added. "Actions such as the seizure of the Suez Canal greatly diminish the inter- est of American investors in many un- derdeveloped areas which, most of all, need this investment," McMaster said. "The bogey of appropriation has be- come of real stature." McMaster said that U. S. companies operating abroad should be concerned with the welfare of the people in the areas where they operate. "It is a mat- ter of self-interest, for in this day of sensitivity to American wealth and power, a failure to have good com- munity relations can mean not only loss of good will, but loss of assets." Cites Hollywood Role in Religious Understanding Hollywood's role in furthering un- derstanding among Americans through screen stories dealing with the differ- ent religious faiths was the subject of a talk by Mrs. T. O. Wedel, chairman of the public relations councils of the United Church Women at a luncheon yesterday at the Hotel Gotham here. Public relations chairmen of 50 major- city councils of the UGW were guests of Allied Artists at the luncheon hon- oring the women's group for their co- operation in the promotion of William Wyler's "Friendly Persuasion," which will be nationally released next month. Promote Rogers Benefit The National Junior Committee has announced that 75 color trailers have been especially prepared by De Luxe Laboratories to promote the Will Rog- ers Memorial Hospital benefit perform- ance of "Around the World in 80 Days" the night of Oct. 18 at the Rivoli theatre here. The trailer will be given to National Screen Service and then distributed to theatres in metro- politan New York. — ! 1 Benjamin Kalmenson Electee New MPAA Board Member Benjamin Kalmenson, executb vice-president of Warner Bros. Pi< tures, was elected a member of th! board and a member of the executh committee of the Motion Picture A sociation of America, it was ai [ nounced following yesterday's MPA directors meeting here. Kalmenson succeeds Samu< Schneider, who recently resigned h post as vice-president and treasun of Warner Brothers. Republic Has 39-Week Profit of $1,431,595 For the 39 weeks ended July 2 Republic Pictures Corp. and its sul sidiaries report a net profit of $1,431 595 before federal tax provision, est mated federal, normal and surtax i $485,000 or a net after taxes ' $946,595. For the 39 weeks ended July 3 1955, Republic and its subsidiari report a net profit of $2,833,168 b fore Federal Tax Provision, estimate Federal, Normal and Surtax of 8] 500,000 or a net after taxes of $1,33 168. Canadians Plan Course hi Film, TV Production MONTREAL, Oct. 3.-Associatjj Screen News, Ltd., will begin a sen' professional course in every ph of motion picture and television p duction this fall. The seven-mo initial course is intended for McC University students and interest persons in the advertising and bu| ness fields. The purpose is to create a H< source of creative and technical pi. sonnel for Canada's motion picta and tv industry, and to provide t| group with a practical knowledge every creative and technical pha it was stated. 60 Newsmen Coming For Premiere of 4Gian A large contingent of out-of-to' newspapermen will be flown to N York next week by Warner Bros, the world premiere of George Stevei production, "Giant." More than 1 film critics and editors will be on ha for the premiere, which will take pi; Oct. 10 at the Roxy for the benefit Muscular Dystrophy Associations i America, Inc. They represent 56 the leading newspapers from 26 cit of the United States and Canada, special press room with typewrit and Western Union service will installed on the sixth floor of the Ro MOTION PICTURE DAILY, Martin Quigley, Editor-in Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor: Floyd E. St< Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wea Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau. 4, Bear St., Leicester Souare, W. 2, Hope Williams I nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, S days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco. New York." Ma Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Her Better Theatres and Better Refreshment Merchandising, each published 13 times a year a3 a section of Motion Picture Herald; Television Today, published once weekly as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac. Fame. Entered as second class matter Sept. 21, 193S, at the Post Office at New York N. Y., under the aci March 3,1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. BELOW: Newspaper ad run by the Plaza, N. Y. 1: | Extra * Performances For The Big New HIT! 'Lust for Life' i M-G-M's drama of Van Gogh. In CinemaScope and Metrocolor, starring Kirk Douglas Today and Saturday Doors open at 11 A. M. Feature at 12, 2, 4, 6:10, 8:15 & 10:15 P. M. Extra shows at midnight Today and Tomorrow BIGGEST IN OUR 26 YEARS PLAZA 5B,h St ne°r Madi5°n Ave- id if VARIETY HEADLINES! » ramming. Promotion .0 Radio Pictures and the Mutual ; dcasting System will coordinate rat| related activities more closely, it $ announced here by Thomas F. ■il, president and board chairman ' KO Teleradio Pictures, Inc., the it company. Neil said that the more closely - relationships will extend virtually t-rv facet of the motion picture radio activities of both subsidi- , with primary emphasis placed , rogramming, sales and client serv- promotion, exploitation and pub- pid Le coordination plan, as outlined S'Neil, MBS and RKO Radio Pic- : (Continued on page 6) de-Screen Showings for SMPU Meet From THE DAILY Bureau )S ANGELES, Oct. 4. - Demon- I , ions of the Metro-Goldwyn-Mayer a jljm system, 20th Century-Fox's gjJimaScope 55 and six-channel aphonic sound will be among the , red attractions at the 80th con- on of the Society of Motion Pic- and Television Engineers when it at the Ambassador Hotel here j0r|jfronday. jfteen technical sessions are sched- for the five-day meeting, besides (Continued on page 5) ,nt m Akron Palace Corp., for a re- rted $22,500. \anagement Firm Hired o Do Company Survey The management engineering firm Booz, Allen & Hamilton has been tained by the Motion Picture Asso- ation of America on a per diem '.sis to make a six months' survey ssj the industry to streamline film j^ltmpany operations. The concern has Jio been retained by Loew's, Inc., HVl conduct a four-week survey of its JDllywood studios to try to achieve ""''blueprint for production economics. Booz, Allen & Hamilton was hired iifllfr the MPAA following a report by e Association's sub-committee, : | lich has been meeting in recent •ks with representatives of man- ement consultant firms to select analyst. Loew's hired the firm to idy its production operations, the 1 ' rvey of which is slated to com- ;nce next week. State Aid To Develop Indian Film Industry BOMBAY, Sept. 29. (By Air Mail). —The government of India's decision to constitute a National Film Board and a Film Finance Corporation to help the development of the motion picture industry, was announced by the Union Minister for Information and Broadcasting, Dr. B. V. Keskar, when the State awards were con- ferred here on the best films pro- duced in 1955. Keskar said that legislation was like- ly to be introduced in the next ses- sion of Parliament to institute the pro- posed Film Board and the Finance Corporation. Though an earlier pro- posal for such a corporation was re- jected by the government in view of paucity of funds, it was later realised that the film industry, with its tremen- dous educative and entertainment val- ues, should be given state aid for proper development. The proposed board would have, as its constituent units, the present cen- sorship organisation, a production bu- reau and a film institute. The institute would provide the industry with facili- ties for technical training. Bradbard and Gorman In New RKO TV Posts Max Bradbard has been named Eastern sales manager and William Gorman has taken charge of Western sales operations for RKO Television. Bradbard, who will take over the New York headquarters, has been an account executive with the RKO Teleradio Pictures subsidiary since 1951. Gorman, who will establish his office in Hollywood, was an account executive with several tv stations owned by Teleradio. DON'T TALK about "Teenage Rebel IN FRONT OF TEENAGERS! There are some things better left unsaid . . . others that can be spoken of in whispers only! 24 hours after you see it WE CHALLENGE YOU TO STOP TALKING ABOUT IT! 4 Motion Picture Daily Friday, October 5, 195( Ask Revision The Ten Commandments' (Continued from page 1) the considerable cost required to pur- chase unnecessary newspaper space. "Even more shocking is our tremen- dous.loss in revenue due to contractual stipulations that require devoting ma- jor areas of our advertising to non- selling and even detrimental factors. To improve this condition, special clauses having to do -with matching color, weight and design of names with titles must be eliminated. Clauses specifying the position and size of likenesses must be eliminated. Credits which have no pertinence in advertis- ing to the public should pertain sole- ly to trade advertising, screen credit, theatre displays and 'publicity' re- leases. Special conditions can also be arranged for advertising appearing in Los Angeles and possibly in New York and 'home' cities where certain credits may be of some benefit to the names involved and the picture. Object to Contributions "Advertising heads are meeting in- creased resistance from exhibitors who resent contributing money to space devoted to credits which have no ma- terial box office meaning. "The committee earnestly recom- mends that the President's Committee ask those responsible in writing con- tracts to review this serious situation. It is our hope that in the future there be individual consultation between those people and the advertising direc- tors before agreeing to any billing de- mands of a special nature. It should be pointed out that in writing these con- tracts, they are in effect writing the advertising and determining the mer- chandising values of our costly cam- paigns," the report concluded. Four-Point Plan Suggested Pickman, who released the contents of his committee's report yesterday, was backed up at the MPAA directors meeting by the chairmen of other sub-committees. Paul N. Lazarus, Jr., of Columbia Pictures, prepared the report on a market analysis of the film industry and its audience and high- lighted his report with four points. They are: "(1) an analysis should be quantitative as well as qualitative, factual as well as motivational: (2) the MPAA should interview and select a qualified analyst or analysts; (3) a pilot project should be undertaken to determine the feasibility of the plan, and (4) the expert should work with the advertising and publicity directors committee to determine the techniques and phrasing of questions to be asked in such a market analysis." Prepared by Rodney Bush Rodney Bush of 20th Century-Fox prepared the report on the Hollywood press conference. His committee's re- port was bolstered by statistics show- ing that production-distribution would have to pay $110,756 and exhibitors $61,314 in sending to Hollywood some 300 newspaper and trade press people from cities with over 100,000 popula- tion. The report also urged that the Council of Motion Picture Organiza- A Commentary by MARTIN QUIGLEY IN "The Ten Commandments" C. B. DeMille has brought to the screen a ■ production of massive proportions— in theme and in execution. It will establish the whole world over not only attendance records but, more im- portantly, it will bring to vast millions of people as a living reality an understanding of human destiny and purposes without which humanity must inevitably wander aimlessly in a morass of confusion and disappoint- ment. This production is the master-work of a long career of preparation and experience. It is hardly conceivable that it should have come from any source other than C. B. DeMille because probably no other person has been in a position to exert the free and untrammeled hand without which "The Ten Commandments" in its present character and scope could not have been realized. • • • !t is a presentation of heroic mold— in characterization, drama, move- ment and spectacle. It is overwhelming in Jts histrionic impact. Its three hours and thirty-nine minutes of screen time constitute a vivid and endur- ing experience. As a motion picture it is in that rarified area of the stratosphere of the screen where its companions are exceedingly few. And even in that superlative company it has attributes that give it a very spe- cial place and significance. "The Ten Commandments", while being a motion picture attraction, is at the same time something very much more than a motion picture attrac- tion. This unique achievement has been wrought by the sagacious show- manship of DeMille, who set out to bring to mankind that message which transcends all others in its significance: It is that mankind faces inexor- ably the alternative of a good life under the laws of God or tyranny and oppression. • • • Lest anyone jump to the conclusion that "The Ten Commandments" is a preachment, he is to be reminded that despite whatever ultimate pur- pose and intentions were in the mind of DeMille in making this picture he is and has been all of his working life a showman— a showman superla- tively equipped with an understanding that when the public comes to a theatre it is seeking to be interested and entertained. His newest produc- tion is no less an exemplification of this kind of showmanship than those that have gone before. This production comprises a notable inventory of dramatic and pictorial values. An impressive list of personalities find themselves in an arena of competition which summons them to give the best they have. Intimate and poignant scenes are inter-mingled with broad and awesome sweeps of action and spectacle. It is, on the whole, a production which in all of the elements of popular entertainment may only rightly be discussed in superlatives. tions or the MPAA should handle the details of this trip. Phil Gerard's report on executive field trips urged meetings with pub- lishers and editors in all exchange territories. The report urged that in- dustry figures such as Eric Johnston, Dore Senary, George Seaton and Y. Frank Freeman and advertising and publicity executives should be among the ones to meet the press. Tamarin Report Presented Alfred Tamarin of United Artists reported on merchandising and promo- tion. His report was highlighted by a $5,000,000 national, regional, state and local giveaway contest plan which would take place in the Fall for a 12 week period. Other suggestions from Tamarin's group pertained to having the Academy Award publicity spread over a longer period, to inaugurate a premium stamp plan, and to have the MPAA employ a staff member to ex- ploit on a day-to-day basis the nu- merous promotion possibilities avail- able to the industry. Si Seadler of Loew's, Inc., reported on advertising and recommended to the MPAA that any action by the in- dustry be deferred until after the mar- ket research survey. George Bancroft Dead SANTA MONICA, Oct. 4.-George Bancroft, long one of the industry's leading character actors, is dead here at the age of 74, following an illness of three weeks. He is survived by his widow, a daughter and son. Consider Top Executives To Replace Arthur Loew The board of directors of Loew:> Inc., is considering a number of to industry executives and a few of i! own executive personnel as successo to Arthur M. Loew as president o the production-distribution organiz; tion. Thus far, it was reported yesterda1 the board has not been able to d< cide, despite the number of nami rumored in trade circles here yeste day. The successor to Loew woul] assume the presidency on Nov. l'j if selected. Roxy Price* (Continued from page 1) releasing, will be presented on a co tinuous and non-reserved seat bas he said. A reserved seat policy whi< had been under strong considerate earlier was decided against. No i termission is scheduled at the out? of the run, but the audience reacti to this particular situation "will carefully studied for the futur. Rothafel added. The Roxy will continue its pol of presenting an ice revue with feature pictures, he said. A new show titled "Fall Fantasy" has be prepared for "Giant" performance Asian Reds' Oppositlo To U.S. Films Growim By A. C. PINDER TOKYO, Oct. 1 (By Air Mail)-! Communist parties of Asia have doubled their efforts against An ican films since the "New Y Times" story last June advocat Western pictures and jazz music used as a tool in the cold war. The Leftists have succeeded several Asian countries in influenc government decisions. For exam in Burma the banning of "Vio Saturday" has been followed b; ban on "Jack Slade." India's government has been ur' by the Health Standing Commi' 7 of the Calcutta Corp. to ban f from America as harmful to character of youth." They charge films like "The Seven Year I would "bring about moral degr; tion among young men and won and added that "American films intended to breed hatried ag; particular nations, to incite vie passions, to teach gangster techni and most harmful of all, to proi unhealthy sexual excitement in adolescent." These above reason cited are just about word for \ with the Communist Party line American motion pictures. Several newspapers in Bant Thailand, have also fallen in the Communist line. The p "Sathienraphat" says American t mislead the young and injure J culture in that they "show too i fights, murders, sex orgies and like." 1 idav, October 5, 1956 Motion Picture Daily of i lent )eMilleMagic *roved Again wonjj OT. J By WILLIAM R. WEAVER HOLLYWOOD, Oct. 4 - Four les before now in as many dis- guished decades Cecil Blount De- lle has blent scripture and spec- ie magnificently. There was the ;t "Ten Commandments," there s "The King of Kings," there was he Sign of The Cross" and there s "Samson And Delilah." It has jved in all times a magic blend, ■ndrously received and richly re- rded by the multitude, world nind. Monday night in Hollywood, Polder the severest test it will en- |unter, it proved its magic again. 'Sincerest Applause' Monday night the new "Ten Com- mdments" was screened for trade- ess reviewers at the Paramount audio in the projection room where, long months of closeted considera- >n, its original 1,000,000 feet had en trimmed to 19,710. By explicit struction of the producer-director lo had spent more than $13,500,000 make his production perfect, a |jj idio that commonly surrounds with owmanly ceremonies a film costing 1 per cent as much was required to reen this one cold. It had been Kjej Acle, its makers said, to stand alone ■fore all audiences everywhere, the ijjUlgh and the mighty, the lowly and ' e meek, in luxurious lounge seat '.. id a-squat on bare hills in jungle earing. He wanted to know it could ind alone before the hard eyes of ese trade-seasoned men and women, )t unanimously DeMille-minded, id he found out that it could. They y Id him so in the language of sheer ence, 219 minutes of total, rapt ence— the sincerest applause of all. Benefit of Time Apparent As the great story of Moses began unfold on the familiar studio 'reen, for the second time in the i s of most journalists in atten- ince, there came into recognition an vareness of things that time hath ^jrought. Time has given Vista Vision td Technicolor as new and superior ][} ols for the hand of a DeMille liose first "Ten Commandments" is <rrcast his second. And time has ' v en the DeMille of the two "Ten oinmandments" a firmer hold, a Jjroader concept, a far deeper fervor. nia m sn till supreme among his fellows in le staging of Bacchanalia, and still r his subject, a stronger talent for s treatment and a profound knowl- ige of its importance. DeMille asks in his foreword, "Are ten the property of the state or are icy free souls under God?" He says, j This battle continues today through- ut the world." His picture will be force of heroic proportions in that attle until it is won. The Ten Commandments (CONTINUED FROM PAGE I) as Joshua, escapes from the Egyptian copper mines and comes at last upon Heston, the latter responds to his urgings after God's message is given to him from the Burning Bush on the mountainside. Moses re- turns to Egypt and when Rameses defies God His punishments come upon Egypt. Finally in an attempt to save his son, Rameses orders the Israelites from the land. The Exodus begins and it is a spectacle of thousands of people, ani- mals, fowl, conveyances, sights, sounds and confusions, spreading out across the desert. Nefretiri (Anne Baxter) taunts Rameses because he has been bested by the "God of the slaves" until in anger he calls up his warriors and pursues the Israelite tribes, coming upon them at the shores of the Red Sea where the Pillar of Fire bars the pursuers until the sea has opened and made a path for the fleeing Israelites. When they have reached the opposite shore and the barrier of fire has dis- appeared, Rameses' warriors continue their pursuit and the waves of the sea close over the Egyptians. Moses leads his people to the slopes of Mt. Sinai and going alone to its upper reaches, after 40 days sees spelled out in fire on the moun- tain side the Ten Commandments. Returning to his people he finds them given over to debauchery and idolatry. He calls upon them to choose between God and sin, and the unrepentant are destroyed. «E5 «3 The miracles are visually credible, expertly done technical feats. The difficult staging of God's Words being given to Moses has been accom- plished with dignity, even reverence, by means of an off-screen voice and visually by atmosphere effects— lightning, thunder, swirling clouds and flame. In addition to the pertinent books of the Old Testament, DeMille went to a number of works by theologians and historians for his source material. The screen writing credits go to Aeneas MacKenzie, Jesse L. Lasky, Jr., Jack Gariss and Fredric M. Frank. Much of it is imaginative, filling in interludes in Moses' earlier years about which little is known. Performances are all of a high order, through major roles to bit parts. Edward G. Robinson as the conscienceless Dathan is memorably evil. Martha Scott as the Israelite mother of Moses, Nina Foch as his royal Egyptian foster-mother, and Judith Anderson as the latter's servant who alone shares her secret that Moses not only is not her son but was born of Hebrew slaves, give fine performances. Ian Keith is good as the old pharaoh, as is Vincent Price as a despotic Egyptian overlord. Debra Paget is memorable as the slave girl beloved by Joshua but despoiled by Price and Robinson. Others in the huge cast include John Carradine as Moses' brother; and Douglass Dumbrille, Henry Wilcoxon, Donald Curtis, H. B. Warner, Olive Deering, Julia Faye, John Miljan, Joan Woodbury and many others in supporting roles. The technical and crafts contributions to the success of the produc- tion are considerable, especially the photography, directed by Loyal Griggs; the Technicolor, for which Richard Mueller was consultant; the special and process photography, costume, sets, properties and makeup. Sound recording and effects, too, are superb. In short, every care that could be exercised to make this production superior in its every department has been taken. It is indeed the master work of a mas- ter craftsman. DeMille's production associate was Wilcoxon. «S3 Not to be ignored are the many recognizable DeMille "touches" throughout. His flair for employing to effective advantage the lavish and spectacular is never absent from the screen for long. It is expressed in hordes of extras as Israelite slaves building the Pharaoh's city of Goshen; in the Exodus and pursuit previously referred to; in the im- pressive staging of the miracles; in the authentic exteriors, in the re- production of ancient Egyptian palaces and the ceremonies therein, and in the scenes of abandon that brought death to idolaters at the foot of Mt. Sinai. There has been no dulling of the justly famous DeMille showmanship. Finally, it needs to be reported that despite its unusual length, the picture is not lacking in sustained interest. Like all superior pictures its length fades into insignificance alongside its compelling story. Running time, 219 minutes. General classification. Release, special. SHERWIN KANE V> CECIL B. DeMILLE, producer and director of "The Ten Com- mandments," reviewed in ad- joining columns, regards the work as the greatest human story encountered in his 43 years of picture making. It is, he be- lieves, of special significance to today's world. SMPTE Meet (Continued from page 1) the equipment exhibits and the pres- entation of Society awards. Papers on the principles and applications of transistors in motion pictures and tele- vision equipment will be read for the first time at an SMPTE convention. Other highlights of the technical meetings will be the first reports on the Ampex Videotape Recorder, a tour of the NBC color tv studios in Bur- bank, and a field trip to the U. S. Navy Electronics Laboratory at San Diego. Dr. John G. Frayne, president of SMPTE, will convene the gathering at a Monday luncheon. George Sid- ney, president of the Screen Directors' Guild, will be guest speaker. Results of the SMPTE national election are scheduled to be announced at that time. Ohio ITO Will Honor Martin Smith at Dinner COLUMBUS, Ohio, Oct. 4 - A testimonial dinner honoring; Martin Smith s 43 years of service in the film industry will replace the tradi- tional annual banquet of the state convention of the Independent Thea- tre Owners of Ohio at the Deshler- Hilton Hotel here Nov. 13, it was announced by Robert Wile, secretary of ITO of Ohio. "Martin Smith has just relinquished another of his theatres," said Wile, "and members of the association felt they wanted to felicitate him while he is still in business. He declined the honor of a dinner in Toledo, his home city, believing that having it in conjunction with the state con- vention would be a good idea, or- ganization-wise." Smith is past pres- ident of the Ohio association. Motion Picture Daily Friday, October 5, 1J FWC-Goldwyn (Continued from page 1) which reduces from 26 to six the num- ber of films on which Goldwyn may sock damages. The court further held that whereas the original suit sought damages for films made as far back as 1937, the statute of limitations eliminates all disputed movies made prior to May 16. 1947. Trial to start Monday After many delays over the past six vears the case will finally go to trial here on Jan. 7. In li is ruling Judge Murphy held that the statute of limitations was not suspended as the result of the Gov- ernment suit against Paramount which was tried in New York. In effect the court ruled that most of the Goldwyn claims do not fall within the illegalities which were established in the Para- mount case. Arguments Entered Last July Arguments in the summary judg- ment on which today's ruling was based were made before the judge last July. The successful Fox motion was argued by attorney Arthur Dunne while Joseph L. Allioto represented the Goldwyn firm. Among the disputed films was "The Best Years of Our Lives" and for which, Judge Murphy ruled Goldwyn may seek damages based on the regu- lar release. REVIEW: The Search for Bridey Murphy Paramount- — VistaVision Reincarnation theories and the potentialities of hypnosis are explored in this eerie film adapted from the best-selling book by Morey Bernstein, which purported to tell the story of a present-day Peublo, Colo, house- wife, Ruth Simmons, who regressed under hypnosis to another year (1806) another place (Ireland) and another personification (one Bridey Murphy, who was supposed to have lived from 1798 to 1864.) Those audiences who will not take the theories expounded seriously ought to have a good time at this in the same manner that they enjoy a science fiction film. Teresa Wright gives an arresting performance as Ruth Simmons, who under the spell of a businessman-turned-amateur hypnotist, played very well by Louis Hayward, speaks with a lilting Irish brogue, uses old-time idiomatic expressions, and refers to persons and places and events in long-ago Ireland, specifically Belfast and Cork. Hayward as Bernstein speaks to the audience on a sound stage at the film's beginning and end. In the epilogue he refers to the psychiatric explanation for the strange events, which is faulty telepathy between Ruth's subconscious and his. On hand lending competent support are Nancy Gates as Hayward's wife, whom he cures of her headaches by means of hypnosis; Kenneth Tobey as Miss Wright's harried husband, and Richard Anderson as a young doctor with an exploratory mind. The sequences in 19th century Ireland involving Bridey are pleasantly scary and atmospheric in their antique way, and Miss Wright and Hayward do much to keep the doings on an appropriately tense level with their realistic acting, es- pecially toward the end when it looks for a minute like Miss Wright can't get back to 1956. Note: she does. The film is in VistaVision, and was produced by Pat Duggan and directed by Noel Langley from his own screen play. Running time, 84 minutes. General classification. For October release. LAWRENCE J. QUIRK ARE YOU A COUPON CLIPPER? Most coupon clippers are far-seeing. They can recognize a good investment at less than 20 paces. There are various types of coupons. The one below suggests a good investment, too. Smart showmen who clip this particular coupon are taking a short-cut to an investment that pays dividends in perfect sound, satisfied patrons, and vanishing service worries. Mail it today and join 6,000 service-happy exhibitors. SPECIALISTS IN MOTION PICTURE SOUND ALTEC * Division Of ALTEC COMPANIES, INC. ALTEC SERVICE CORPORATION 161 Sixth Avenue • New York 13, N.Y. Please have an ALTEC representative call, without obligation, to inform me about your service contract. Also please mail copy of booklet — THE ALTEC SERVICE STORY. HI Sillh Avenue Hew VofK 13. N. Y. Writers Guild Amazed At Todd Credit Action From THE DAILY Bureau HOLLYWOOD, Oct. 4 - Officials of the Writers Guild of America, west, have expressed "amazement" that Mike Todd, after requesting an arbi- tration hearing on screenplay credits for his "Around the World in 80 Days," is planning to flout the ruling on it. The guild's arbitration commit- tee decree is "Screenplay by James Poe, John Farrow and S. J. Perelman." Todd, it is reported, intends to give Perelman sole screenplay credit. Suggests 'Jules Verne' Influence "In the first place," said Ed North, president of the Screen Writers Branch of the guild, "the system of arbitra- tion, which protection Todd himself sought, is so impartial, and so well recognized for its fairness, that no pro- ducer has refused to abide by it since 1940. In the second place Mr. Todd's account of the circumstances surround- ing the writing of the screenplay, as he is quoted in the trade papers, is so completely at variance with the facts as to suggest he is getting a little of a Jules Verne touch of his own. "He has already been notified that he will be placed on the list of unfair producers if he persists in this stand, and has also been called to attend a guild grievance committee meeting on the matter to be held Oct. 8. In the meanwhile the Screen Board will con- sider further action at a special meet- ing tomorrow." RKO and MB ( Continued from page 1 ) lb tures presidents John B. Poor Daniel O'Shea, will have RKO stlf and contract personnel available •{= MBS programming appearances. It' also permit MBS broadcast adapti of vast amounts of story material RKO library shelves, make RKO's :ff branch office managers and its overseas office facilities available MBS for station relations, sales, service, news and program liaison p". " poses and permit more close pror I tional and exploitational tie-ins \ tween RKO and the Mutual netwoijj (j Points to Present Liaison O'Neil cited the fact that RKO j dio Pictures' field managers aire; function as liaison contacts for R Television's rapidly expanding act ties. "We know," he said, "that th people are fully aware of the proble unique to supplying films-for-tv J had experiences with network ra1 when we introduced 'The Conque I last winter. To integrate them el >! more closely into our family of ah entertainment companies and divisi is, accordingly, a logical furthera of already proved capabilities." He said the field representatives' located in the country's primary n ket areas and are continually in to with MBS station owners and mj gers in their respective districts, addition, he pointed to the fact 1 B motion picture firm's overseas faj ties will permit an even greater brc ening of news and news features tivities for which Mutual already joys an enviable reputation am listeners. Sees Great Benefit to Network v h Use of RKO stars and contract p ers plus availability of back-log RKO story material would further hance Mutual's position in the hij competitive network broadcast fi he said. Mutual's seven owned radio anc five tv stations, operated by Gen' Teleradio, are also to be integn1 into this plan. Facilities in New 1 and Los Angeles, particularly, 1 been expanded in recent months bel ml to serve both the network and ft Television. Poor reported yesterday he me Chicago Monday with members of Mutual Affiliates Advisory Commi where the new coordination and i gration plan was outlined. As a re; he said, the group asked for indefi postponement of the effective j (Nov. 1) of the new MBS-affili contract pending further study, j network agreed to this, he said, i Promotional Value to Films O'Shea pointed out the coordina would provide "incalculable" ben to his motion picture firm in helj to promote and publicize soon-to released films. One of these, "Bui of Joy", stars Eddie Fisher, who ready has his own program t weekly on Mutual. MOTION PICTURE DAILY )L. 80, NO. 69 NEW YORK, U. S. A, MONDAY, OCTOBER 8, 1956 TEN CENTS DITORIAL ompo Financing By Sherwin Kane | HE decision of the Motion Pic- ture Association of America board of directors last week not commit itself to payment of an litional $50,000 into the treasury the Council of Motion Picture ;anizations at this time and not commit itself in advance to a .0.000 payment for COMPO's next al year is understandable, how- r disappointing it may be to MPO adherents. pie MPA directors instead re- ed their willingness to match ex- . it or contributions to COMPO's isury on a dollar for dollar basis. Yhile the all-industry organiza- : i's effectiveness remains limited by obvious limitations in both staff [ activities imposed upon it by its W-to-mouth fiscal existence, the t way of remedying the situation not necessarily that of increasing ♦MPO's financial dependence on "I' one class of members, t pi There are other and fairer ways. for example, there is the proposal :ady being explored by COMPO j extending and increasing its ^mbership. »uch a proposal should include a edule of dues for the newcomers igned to finance future projects of 3ct benefit to them. Jin addition, all COMPO dues ibemuld be commensurate with the lefits derived by members from organization's achievements. Par- pants in the Audience Awards, for mple, should be willing to make ra contributions, as should those atres which have already bene- d from COMPO's tax exemption npaigns, and those theatres which .gjoect to benefit in the future. "OMPO would be well financed every member paid his fair share. ;Let that be remembered as the Tent COMPO dues drive continues. Television T< ■ mmmmmmmmtmmmm$m m « IN THIS ISSUE PAGE 14 Spotlighting the news in Television Today— A concise and informative summary of the week just concluded. Passing in Review— The high spots— and the low spots— in the programming week. Who's Where— Personnel shifts with the sands of time. MPAA Board Will Continue Ad -Pub Talks Further discussions on the Adver- tising and Publicity Committee's re- port on "ways and means to revitalize the motion picture boxoffice" will take place tomorrow at a special meeting of the board of directors of the Motion . Picture Association of America here. Jerry Pickman, Paramount Pictures vice-president who is chairman of the advertising-publicity group, presented a completed report to the directors at their meeting last week. The report went into details on such proposals as an industry market survey, a Holly- (Continued on page 13) Theatre-After-TV Test By Selznick in Frisco From THE DAILY Bureau HOLLYWOOD, Oct. 7-A head-on battle with the television medium, to test directly and under laboratory conditions, whether films shown on television can be profitably exhibited in theatres, will be waged in San Francisco by producer David O. Selznick and exhibitor Mauri Schwarz. The latter will book the former's "Intermezzo" and "Bill of Divorce- ment" into his art theatre as a double (Continued on page 13) Talks Underway Here On New T0A Executive Theatre Owners of America has talked with a number of top manage- ment consultant concerns here about securing an executive director, it has been reported. The consultations took place last week when Herman M. Levy and Walter Reade, Jr., the TOA committee, held a number of preliminary meet- ings with several management con- cerns. TOA's program for the coming year is highlighted by the fact that presi- dent Ernest Stellings has given Reade and Levy "carte blanche" to go ahead in securing an executive director for the association. TOA's last executive director was Gael Sullivan, who resigned over three years ago. MPiA Divides Import Licenses for Belgium The Motion Picture Export Associa- tion has agreed upon a division of im- port licenses, 258, for the Belgian mar- ket for the period of March 1, 1956, through Feb. 28, 1957, it was an- nounced in a statement issued here at the weekend. Under the agreement Columbia re- ceives 30 licensees; Loew's, 41; Para- mount, 27; RKO, 22; Republic, 18; 20th Century-Fox, 34; United Artists, (Continued on page 13) At Ambassador Hotel SMPTE Begins 80th Meeting In L. A. Today Frayne to Discuss Current State of Film Technology LOS ANGELES, Oct. 7-The 80th convention of the Society of Motion Picture and Television Engineers gets underway here tomorrow at the Am- bassador Hotel with a "get-together" luncheon in the Embassy Room at 12:30 P.M. Dr. John G. Frayne, pres- ident of the society, will discuss "the current status of motion picture tech- nology" and will introduce George Sidney, president of the Screen Di- rectors' Guild, who will be the guest speaker. Results of the national So- ciety elections will also be announced. The registration desk in the Am- bassador Lobby will open at 2:00 (Continued on page 9) Say Loew's Resignations Involved TV Film Policy The Oct. 17 meeting of Loew's board of directors is scheduled to act on the resignations which have been submitted by board members Paul D. Mannheim of Lehman Bros, and Charles J. Stewart of Lazard Freres, as well as on the resignation and pos- sible selection of a successor to Ar- thur Loew as president. Widely circulated trade reports at- (Continued on page 6) Phila. Honors DeMille At Luncheon Today Special to THE DAILY PHILADELPHIA, Oct. 7.-Cecil B. DeMille will be honored here today as the producer-director of "The Ten Commandments" at a luncheon at the Barkley Hotel, to be attended by 100 (Continued on page 6) m SMPTE 80th CONVENTION SECTION BEGINS ON PAGE 9 Motion Picture Daily Monday, October 8, 191 PERSONAL MENTION \ fILTON R. RACKMIL, president of Universal Pictures, returned to New York over the weekend from the Coast. • Harry C. Arthur, Jr., president of Arthur Enterprises and head of the Southern California Theatre Owners Association, returned to St. Louis over the weekend from New7 York. • Dino de Laurentiis left New York at the weekend for the Coast. • Bud Abbott and Lou Costello are in New York from Hollywood. • Leon Lewis, pianist and composer, has been elected to membership in the American Society of Composers, Au- thors and Publishers. • Jean Goldwurm, president of Times Film Corp., and Mrs. Gold- wurm will return to New York today aboard the "Liberte" from Europe. • Larry Davee, sales manager of Century Projector Corp., has returned to New York from Niagara Falls. • Armand Deutsch, producer, will arrive in New- York next Monday from the Coast. William Campbell, advertising manager of "Cosmopolitan Magazine," returned to New York over the week- end from Miami. • Cecil Parker, British actor, has ar- rived in New York from London via B.O.A.C. To Honor Ciagett; Name New Ad-Pub Chairman The full membership of the Ad- vertising and Publicity Directors Com- mittee of the Motion Picture Associa- tion of America will meet on Thurs- day at the Harvard Club here to elect a new chairman and to honor Manning (Tim) Ciagett of the MPAA, who is leaving for Washington to assume new duties with the Associa- tion there. The luncheon meeting, called by chairman Jerry Pickman of Paramount Pictures, will also take up the sched- uling of screenings for the overseas, lay and trade press. Pickman will also report on the MPAA board of directors' reactions to the committee's extensive work on ways and means of boosting the box office. Film Industry Needs Name-Players: Schnee From THE DAILY Bureau HOLLYWOOD, Oct. 7-The film industry today is suffering from an unprecedented dearth of name-play- ers, and it is up to the nation's ex- hibitors to step out and cooperate in the selling and exploiting of new screen faces, declares moviemaker Charles Schnee. "Hollywood has discovered and de- veloped a wealth of new performing talent in recent years, as has tv, but with both mediums absorbing so much of it, we are faced with an acute shortage of name-players, and consequent delays in production," said the MGM producer. "Our current practice in the in- dustry generally is to load our sup- porting casts with competent and promising unknowns whenever pos- sible, and this policy must be pursued with even greater vigor if we are to lick the talent problem. "In addition, however, we must have the cooperation of the country's theatre-operators. They will have to get out and help sell the new faces to their patrons as fast as we are able to introduce them on the screen." Schnee currently is winding up pro- duction of "The Wings of Eagles," starring John Wayne under John Ford's direction, and is readying as his next MGM assignment the James Michener South Pacific saga, "Until They Sail." In all his upcoming current-season productions, Schnee said he would feature new faces whenever possible in supporting roles. Farimm Heads Extras; Ts Successor to Gordon From THE DAILY Bureau HOLLYWOOD, Oct. 7-The board of directors of the Screen Extras Guild has announced that Franklin Farnum, first vice-president since 1948, will succeed Richard Gordon, who died Sept. 20, as president of the organization. Columbia Dividend Columbia Pictures Corp. has an- nounced that the Board of Directors at a meeting Friday declared a quar- terly dividend of $1.06)4 per share on the $4.25 cumulative preferred stock of the company, payable on Nov. 15 to stockholders of record Nov. 1. Named SCTOA Counsel LOS ANGELES, Oct. 7 - The Southern California Theatre Owners Association on Friday announced the appointment of Oscar R. Cummings, Beverly Hills attorney, as general counsel. New Acting Workshop Formed in Hollywood From THE DAILY Bureau HOLLYWOOD, Oct. 7 - Green- Rouse Productions, headed by Clar- ence Greene and Russell Rouse, has formed a motion picture acting work- shop to "foster new personalities and discover potential new stars." To be called the Greene-Rouse Players, the group will include both professional and non-professional players. It will work under the direction of Rouse and Winston Jones. Candidates for the Players are carefully selected, and the member- ship of the group will be augmented from time to time. It is the intention of Greene-Rouse to utilize members of the players in both major and secondary roles in their recently an- nounced multiple-picture deal with United Artists. Fox Seen Preparing For Mag-Optical Print Earl I. Sponable, director of re- search for 20th Century-Fox, said in New York Friday that reducing the CinemaScope aspect ratio to 2:35 to 1 from 2:55 to 1 could be regarded as one of the preparations for the adaptation by 20th-Fox of the mag- optical print. A recent directive to all 20th-Fox exchange managers said that beginning with "Bus Stop," all of the company's CinemaScope pic- tures were being photographed for projection at 2:35 to 1, instead of 2:55 to 1. It is understood that for some time the majority of exhibitors have been projecting CinemaScope product at the 2:35 to 1 ratio anyway. Sponable reported that the company is con- tinuing its study of the proposed mag-optical print and has at present several such "prototype" prints being tested in various locations. Reduction of the picture frame size on the CinemaScope print also leaves more room for the sound tracks, he said. Galaxy of Celebrities To Attend 'Giant' Bow A large crowd of celebrities will gather at the Roxy Theatre here for the world premiere of George Stevens' production, "Giant," from the novel by Edna Ferber. "Giant" star Rock Hudson, Stevens, Noel Coward, Perle Mesta, Oscar Hammer- stein II, Sharman Douglas, Conrad Hilton, Alfred G. Vanderbilt and Prince Michael Evlanoff head the list of Hollywood luminaries and New York entertainment, civic and society leaders who will be on hand. The premiere is being held for the bene- fit of Muscular Dystrophy Associa- tions of America, Inc. Europe Filn Pool Mulle By DR. ARGEO SANTUCCI ROME, Oct. 4 (By Air Mail).- European countries are taking st toward forming a film pool for th common market, the ANSA ne agency has reported. Italy, Fran Germany, Belgium, Netherlands a Luxembourg are the nations maki the proposal. The main purpose of the propos pool, besides the circulation of indiv: u al films, would be to provide comm capital and production facilities i co-production pictures between two more countries, the news agency sa The subject was jointly discussed the six countries in September, and agreement is reported as having be sent to the governments for approv Export Regulations a Problem A major problem that will have be resolved by the pool members v be the equalization of customs a tariff regulations on film products a a unification of financial regulatic for the import and export of forei pictures. At present, Italy has no financial strictions or quota limitations on imports and on foreign pictures p duced in Italy by the other five con tries in the proposed pool. The oth have differing restrictions which v have to be brought together for 1 suggested organization, ANSA said. Joins Corwin Circuit LOS ANGELES, Oct. 7 - She Corwin on Friday announced Ralph Carmichael, veteran distrib and recently film buyer for the St ley Warner Southern California th tres, will join his Metropolitan Th tres circuit on Monday. HOLIDAY! *************** | HAWAII * * * *************** 7 days -$469.50 from New York, plus tax, including hotel and air fare Fly United DC-7s, world's fas est airliners, ALL First Clas or DC- 613 s, ALL Air Coac 2-abreast seating comfort on a Mainliher® flights. gfig^gTg® AIR LIME. MOTION PICTURE DAILY, Martin Quigley, Editor-in Chief and Publisher; Sherwln Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. S« Photo Editor- Herbert V. Fecke, Advertising Manager; Gus H Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns. Manager; William K. Wed Editor Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square W 2, Hope Williams I nun Manager- Peter Burnup, Editor; William Pav, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, J davs "and holidays by Quigley Publishing Company, Tnc, 1270 Sixth Avenue. Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Qmgpubco. New \ork. JM Ouigley President- Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady. Secretary. Other Quigley Publications: Motion Picture Hei, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a narl Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, :at the Post Office at New York N. Y., under the acl March 3,1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. " KO RADIO PICTURES PRESENTS The story of a man like SHANE with the suspense of HIGH NOON with real plot, real dialogue and real people... A new and different kind of motion picture attraction for any theatre's best playing time Motion Picture Daily Monday, October 8, H. Motion Picture Daily Feature Review Tension at Table Rock RKO Radio Richard Egan is All-Man (red-blooded); Dorothy M alone is All-Woman (hot-blooded); and Cameron Mitchell is her sheriff husband (half red- half-vellow-blooded). It's a lively Western (in Technicolor and wide- screen) and it's a lively triangle. A triangle with a difference, however, for cowardly Mitchell is let off on one of those psychological explanations that pervade even 1870 Westerns these days; what's more he gets to keep Miss Malone. Honor does it with these people. Miss Malone loves Egan, an adventurer, who wanders into a Western town and decides to help sheriff Mitchell redeem himself with the dis- gusted townspeople, who are getting fed up with the latter \s defections from upholding the law because of his cowardly fear of the fierce cattle- men who shoot up the town intermittently. It develops, however, that the lady feels more maternal toward her husband than she does amorous toward the newcomer, and Egan, an honorable fellow who is not the kind to quarrel with a lady's decision in these matters, rides off into the sunset— alone. The over-all emotional effect tends to be svnthetic but good performances redeem the total. There are assets to sell here and exhibitors will know how to sell them. Some good support is forthcoming from John Dehner, Angie Dickinson, Billv Chapin and others. Egan gives one of his best performances to date; Miss Malone adds to her gallery of intense portraitures, and Mitchell, despite the weakness inherent in his character as written, elicits some sympathy as the sheriff. The color and wide-screen effects have been done up professionally, and Winston Miller's screen play has been directed with a taut-wire economy of effect by Charles Marquis Warren. Dimitri Tiomkin's atmos- pheric music is perfectly in keeping with the goings-on, which include a goodlv share of high-powered action. Frank Gruber was author of the original novel, "Bitter Sage." Two songs, "The Ballad of Wes Tancred," with music by Joseph Mvrow and lyrics bv Robert Wells; and "Wait for Love" with music by Tiomkin and Ivrics bv Ned Washington, are fitted neatly into the plot. Running time, 93 minutes. General classification. For October release. Lawrence J. Quirk Man from Del Rio UA — Jacks Here is a tight story of gunfighters, well-conceived, well acted, and, within the limits of its rather worn story, well executed. As marquee attractions it has Anthonv Quinn in a generally excellent performance and Katv Jurado who is remembered for her supporting role in "High Noon" and who has gone on successfully from there. Quinn is gunfighter, best in his time and place, but made so, the dialogue makes clear, onlv from the necessities of personal revenge. He follows his personal enemy, a gunfighter about to become an ex-, to the sleepy town of Mesa, operations headquarters of Peter Whitney, a retired alive gunfighter who hopes bv gathering together a number of vounger guns to control the town and the area. Quinn's proved speed on the draw attracts Whitney to him, but his native decency makes him reluctant to join Whitney's crew. Besides, there is Miss Jurado, nurse in the local doctor's office. Instead he accepts an offer from the town fathers to become sheriff with the sole aim of ridding the town of Whitnev and his ruffians. After the prescribed doses of fighting, both fist and gun, drinking, and conflict, Quinn fulfills his assignment with a supreme gesture of bravery and all is well again in Mesa. In addition to tight and straighforward direction bv Harry Horner, the picture has competent acting by the two stars as well as the supporting cast, and excellent editing. Credit for good production goes to Robert L. Jacks. Running time, 82 minutes. General classification. For October release. Odongo Warwick-Columi Hollywood, Oct Africa and its animals have been making money far too long— Pau Rainey, Martin Johnson, name your own— for anybody in show busin to question seriously the box office merit of any picture that show; and them to advantage. Many pictures have gone forth and done v with no more than these to give the customers for their money, 1 the measure of their success is not to be accepted as the measure this picture's potential. For "Odongo" is equipped with the names presence of Rhonda Fleming and Macdonald Carey, on the human s and with the technological advantages of CinemaScope and Tec" color, in addition to its full and finely photographed complement jungle animals. Under all this billing, "Odongo" figures to live up all of its illustrious predecessors in the earnings department. The matter of first interest in a subject of this kind is, of course, animals and the manner of their handling. This picture shows as m as any, probably more, and shows them very well, in number, in s in the distance, in close shots, and its story treats the animals as ha' their own rights to life and liberty, with the exception that trap some of them for zoo and circus careers is an honorable profession this is handled in okay fashion from the child-audience point of vi which is of course the point of the population compass from which biggest attendance is to be expected to come. (There is some shoo of crocodiles in the melodramatic finish, but this is for life-saving poses only.) In the story by Islin Auster and script by John Gilling, Carey en; a Kenya trader in animals who resents the appearance on his staff a woman veterinary (Miss Fleming) replacing a man and determine; replace her with another man as soon as possible. Naturally (this foreground story is designed principally to support the African anin in the all-important background) he does no such thing, but fall love with her, as she does with him, in the course of assorted ad tures that include several actionful episodes the youngsters are to accept as appropriate to the time and terrain. They are likely to well, likewise, to Juma, who plays Odongo, the native boy whose na somewhat singularly, gives the picture its title. Irving Allen and Albert R. Broccoli, the partnership known as wick Productions, are down as executive producers of "Odongo,' Auster, mentioned above as author of the story, credited as produ and Max Varnel as associate producer. Screenplaywright Gilling . directed. Running time, 84 minutes. General classification. November releas« W. R Lewis Rachmii — Colum -J.D.I. After trying his hand at straight dramatic pictures in an effort to bi "out of tvpe," Guv Madison comes back to the Westerns which origin brought him into popularity and turns in a pleasant performance f "different" kind of Western hero. Discarding the character of Wild Hickock he plays the role of a not-so-self-confident-or-invulnerable rJ trying to hide his part-Indian parentage in order to live as a white ma| a town seething with prejudice and violence against the Redmen. The direction by George Sherman and photography by Henry Freuf are outstandingly good, and the musical score-, conducted by Mi|| Bakaleinikoff, is also out of the ordinary. If anything is faulty, it's the usual cheerful ending which finds hero heroine riding off together into the sunset. The heroine in this cas Felicia Farr as an outspoken foe of Indian prejudice who succumbs t herself when she believes Madison spent a night with pretty In( "squaw" Kathy Grant. Both discover their own and each other's w< nesses and lies at the climax of the film when the town mob tries to ly Madison, and they reject each other. For the best and logical drarri effect the film should have ended in that tone. | Running time, 74 minutes. General classification. For November rele Gus Dai WOMAN'S HOME COMPANION Survey showed 31 per cent w< the movies because off TRAILI nt to OQI Average daily cost /ess than one admission ticket! SINDLINGER Survey showed 34i2 ! per cent went to the movies bee TRAILERS! tause of Average daily cost less than one admission ticket! NATIONAL THEATRES CIRCUIT Survey showed ™ to the movies bee w per cent went use off TRAILERS! Average daily cost less than one admission ticket! 6 Motion Picture Daily Monday, October 8, 19 REVIEW: Honor DeMil] The White Squaw Wallace MacDonald — Columbia David Brian plays a distinctive Western villain in "The White Squaw," a completely black character quite the opposite of the type he plays as that of "Mr. District Attorney" in the tv film series. He hides that identity be- hind a bushy mustache and a Norwegian accent to be an effectively ruthless ranchman bent on driving the Sioux off of the grazing land which the government has alloted for an Indian reservation. The script by Les Savage, Jr., from a novel by Larabie Sutter, provides much opportunity for Brian to exercise his new personality with con- vincing forcefulness. He poisons Indians, incites lynchings and speaks harshly to his grown sons with equal impartiality. This Western gains a certain quality of uniqueness in concentrating its focus on the villain. The hero, William Bishop, takes third billing in the credits after Brian and May Wynn, the white squaw, a white man's daughter brought up by the Sioux after her father deserted her Indian mother. Bishop is a cowman who comes into the region to sell a herd of cattle and befriends the oppressed Indians— more specifically, Miss Wynn. She wants to buv the cattle for the Indians. Brian tries to discourage him, and there follows another feature unique to Westerns: the hero is beaten by the villain in a fair, two-fisted saloon brawl, which ends with Bishop being pitched through the plate glass window. Bishop vindicates himself with other heroics, however, before the film runs its course, and Brian proves that it's no shame to lose to him in single combat as he, Brian, single-handedly and afoot, later destroys an entire Indian village. Justice ultimately wins out with the white squaw's white heritage estab- lished and the return of friendly feelings for the Sioux after Brian's death. Ray Nazarro directed and Wallace MacDonald produced. Running time: 75 minutes. General classification. For November release. G. D. (Continued from page 1) leading industrialists, clergymen educators and representatives of pr radio and television. This will be first of a series of tributes to the far motion picture-maker to be held more than a dozen U. S. and Canac cities before mid-November. DeMille, who has been in New 1 from Hollywood, with his visit ] to Philadelphia has launched a L that will take him to Boston, W. ington, Baltimore, Buffalo, Nia| j Falls, Toronto, Chicago, Det Cleveland, Cincinnati and Los ! geles. Presentation by Goldman William Goldman, prominent t treman here, who greeted De> : upon his arrival in Philadelphia to will introduce the producer at luncheon, which will be followec a DeMille press conference with resentatives of daily newspapers. Italy Has $45 Millior Invested in Productio BOME, Oct. 7-Global amour funds invested in Italian produ- is estimated as 22 billion lire in (about 45 million U.S. dollars) cording to a survey made by research sections of the Italian .< ciations of Producers, Distrib Loew Officials (Continued from page 1) tributed the resignations to differ- ences over policy concerning disposal of the M-G-M film backlog'to televi- sion. Directors representing the Wall Street brokerage firms have favored an outright sale of the films from the beginning, arguing that the more favorable capital gains tax which would apply gave the company a financial advantage greater than any to be realized from other methods of leasing the films for revenue taxable as income. The latter method was favored by Loew and has been en- tered upon by the company. Report Sehenck Opposed The trade also heard reports that Nicholas M. Sehenck, board chair- man, has been opposed to both pro- cedures for handling the backlog. Company officials, however, either could not be reached for comment or declined to make any statement. Difficulties in controlling studio ex- penditures and operations, acording to some, have also figured in the re- signations. Meanwhile, there was no lessening of speculation within and outside the trade over Loew's successor. Literally scores of names have been thrown into rumor channels but none has stood up under careful checking with authoritative sources. Loew's sources insist no decision has been made and point out that the Loew resignation is not effective until Nov. 15. RKO Ups Advertising To Tell of 17 Films An accelerated program calling for 17 major productions from late 1956 to early 1957 from RKO Badio Pic- tures has resulted in a stepping up of its trade paper advertising, Walter Branson, vice-president in charge of world wide distribution, has an- nounced. The increased schedule was led off by a three-page, two-color insti- tutional product ad currently running in all the daily and weekly trade publications, he said, listing the 17 pictures and their top credits. Suggests TV Setup OTTAWA, Oct. 7-Former techni- cal consultant to the National Film Board of Canada, O. K. Kendall, of Ottawa, told the Royal Commission on Broadcasting here that Canada's tv objective should be six commer- cially-supported national networks, with Canadian Broadcasting Corp. programs being released successively over each network. See It in action, the Miracle PRESTO-SPLICER "Butt-Weld" splices 35 or 16 mm (Poly- ester Photographic film) — NO CEMENT NO OVERLAP, NO LOST PICTURE — in 23/4 seconds! Booth 35 First Censorship Law Passed in Minnesota ST. PAUL, Oct. 7-The West St. Paul city council last week voted 5 to 1 for passage of the first motion picture censorship law in Minnesota. The law is the result of a petition started by a 14-year-old boy protest- ing the booking of a Finnish film, "The Witch," at the West Twins Theatre. The youngster saw a trailer for the film on the same program with "The Birds and the Bees." His protest started a movement which grew into an organized adult demand for censorship. Under the new law, W. R. Frank, owner, of the theatre, must submit film titles and synopses to a police commission a week in advance of playdates and a screening must be held for one member of the com- mission before the film opens at the theatre. Shortly after "The Witch" episode, Mayor John Sperl ordered Frank to discontinue showing another foreign import, "The Slasher." Frank with- drew the film and closed the theatre temporarily. Bryna Finishes 3rd Kirk Douglas' Bryna Productions has announced the completion of its third feature, "Lizzie," to be released by Metro-Goldwyn-Mayer. The film is the story of a woman with three conflict- ing personalities and stars Eleanor Parker, Bichard Boone and Joan Blondell. Jerry Bresler produced. Coast Producers Honor Visitors from France HOLLYWOOD, Oct. 7.-A delega- tion of 38 prominent French exhibitors were honor guests at a luncheon Fri- day given by the Association of Mo- tion Picture Producers at Paramount Studios. Y. Frank Freeman, AMPP board chairman, acted as industry host. Following the luncheon tire visiting theatremen were , divided into six groups and taken on tours of MGM, Paramount, RKO, 20th Century-Fox, Universal and Warner Bros. The delegation's Hollywood visit is part of a nationwide tour which in- cluded attending the recent TOA con- vention in New York. Heading the contingent is M. Adolphe Trichet, president of the Federation Nationale Des Cinemas Francais. NTA Sets Up New Short Subject Division Here A short subjects department has been set up by National Telefilm As- sociates to handle servicing require- ments and distribution of its Para- mount library of 1,400 short films, the company announced. Morrie Roizman, producer and editor of documentaries, was named head of the new unit. Operating from new offices in the Pathe Labor- atories building here, the department will offer program ideas and guid- ance to short subject purchasers as well as distribution services, NTA said. ana tLxlnbitors. The results of these researches be made officially known late October, at a scheduled public d( on the motion picture industry, debate will concern the present ation of the native film industry the approval of the new film law will open with a report of the idents of the organizations of producers, distributors and exhil on their respective branches. Sign Italian-Spanish Co-Production Pact ROME, Oct. 3 (By Air Ma new Italian-Spanish co-prodi agreement, signed in Venice d | the film festival in that city, : fective until Feb. 28, 1957 anc be extended automatically yei year. According to the agree there is no limit on the numt co-productions which can be with the participation of comji of the two countries. Among the conditions are: th tures' directors must be either ] or Spanish; stories chosen mustj "an international value"; and a foreign producer can be adn provided Italy and Spain have production agreement with that country. TRANSCRIPTIONS FILM COM MERC with FINE SOUND ore recorded at FINE SOUND lnc.7115thA^: WITH THE NEW ATIONAL 11 mm h. I. P • 10% More Light TRADEMARK ROJECTOR CARBO • Up to 25% Slower Burning ■ There is a noticeable difference in 10% more light. One of the circles above is as white as the paper it's printed on and is exactly 10 r'c brighter than the other circle. You can see the difference, just as your cus- tomers can see the difference on your screen when you change to the new "National" 11mm x 20" High Intensity Carbon. The past few months have seen constant improvement in the line of "National" Car- bons. New "Suprex" 7mm and 8mm Car- bons, a new 10mm High Intensity Carbon and now a tremendously improved 11mm High Intensity Carbon to bring you still more light on the screen at minimum cost. Prove to yourself that the oldest and most extensive arc-carbon research and develop- ment program does pay off for you — in quality and in savings. THE PICTURE IS LIGHT... GIVE IT ALL YOU CAN WITH "NATIONAL" CARBONS The terms "National" and "Suprex" are trade-marks of Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY • A Division of Union Carbide and Carbon Corporation • 30 East 42nd Street, New York 1 7, N. Y. SALES OFFICES: Atlanta, Chicago, Dallas, Kansas City, Los Angeles, New York, Pittsburgh, San Francisco • IN CANADA: Union Carbide Canada Limited, Toronto THE NATIONAL JUNIOR COMMITTEE ANNOUNCES A ormance ID'S MOIJNII THE WORLD IN EIGHTY DMS" AT RIVOLI THEATRE Broadway at 50th Street, N.Y.C. Thursday, October 18, at 8:30 P.M. ENTIRE RECEIPTS TO BE DONATED TO THE WILL ROGERS MEMORIAL HOSPITAL & T.B. RESEARCH LABORATORIES SARANAC LAKE, N. Y. Orcheatra ..... $25.00 & $10.00 Divans (Loge) .... $50.00 & $25.00 Balcony $10.00 (Admission price & contributions are income tax deductible.) Clip & Mail Will Rogers Memorial Hospital 1501 Broadway New York, N. Y. Please send me orchestra at $ each divans at $ each balcony at $ each My check is enclosed. Name Address City Zone. : iiv, October S, 1956 Motion Picture Daily WTE Begins 80th Meeting (Continued from page 1) this afternoon, 9:00 A.M. to- v and a half hour before each i. rag the featured attractions at invention will be demonstrations ; new M-G-M 65mm system, Century-Fox's CinemaScope 55 ix-channel stereophonic sound, i technical sessions, an equip- exhibit, committee meetings, e presentation of Society awards iso occupy delegates attending ■e-day meeting, day-by-day program follows: 0 P.M. Get-together luncheon, ;ig remarks by John G. Frayne, E president; guest speaker, Sidney, president, Screen Di- Guild. P.M. Motion Picture Session, r-ador Ballroom, Gordon A. ers, chairman; Fred R. Wilson, airman. Color short. P.M. The Analysis of Back- d Process Screens, Armin J. lotion Picture Research Council. P.M. Distortion of Anamor- 1 Images, Walter Wallin, Pana- Inc. P.M. The New Paramount e-Frame Triple-Head Trans- ?y Background Projector, Far- douart, Paramount Pictures. P.M. An Improved Optical •l for Large-Frame Process tors, Armin J. Hill. P.M. One More Take! — Karl Freund, Photo Research P.M. Color Television Session, Television Studios, Loren L. chairman, Oscar F. Wick, vice- in. Color short. P.M. Camera Tubes Used in Television Broadcast Service, Neuhauser, RCA. P.M. A Description of the urbank Television Plant, John ly, NBC. P.M. Color Television Re- Employing Lenticular Film, ell, RCA; E. D. Goodale, NBC rumbaugh, RCA. P.M. Densitometry of East embossed Kinescope Record m, W. R. J. Brown, C. S. Combs B. Smith, Eastman Kodak Co i P.M. Tour of NBC Burbank facilities. RROW A.M. Laboratory Session I, sador Ballroom, E. H. Reich- airman; John J. Kowalak, vice- in. Color short. AM. The Use of 35/32mm for 16mm Black-and-White •lor Prints, William E. Gephart, leral Film Laboratories, Inc. A.M. Combination Printing of and 16mm Films, C. J. is and A. L. Ford, Jr., Unicorn ^•ring Corp. 9:55 A.M. The Slitting of 35732mm Films, C. J. Williams and H. L. Baumbach, Unicorn. 10:15 A.M. Sound Developer Ap- plication to 35/32mm Soundtracks on Eastman Color Print Film, Henry Goldfarb, DeLuxe Laboratories. 10:35 A.M. A New Soft Gradation 16mm Reversal Camera Film, John L. Forrest, Ansco. 10:55 A.M. A Scene Counter for Laboratory Projection Rooms, Ted Hirsch, Consolidated Film Industries. 11:10 A.M. Some Electronic and Mechanical Control Devices for Lab- oratory Use, Carl W. Hauge and Ed- ward H. Reichard, Consolidated. 11:30 A.M. Self-Identifying Lead- ers for 16mm Prints, Sidney P. Solow, Consolidated. 11:25 A.M. Splicing Motion-Picture Film with Dielectric Heating, R. W. Upson, Emery Meschter, and W. R. Holm, E. I. du Pont de Nemours & Co. 2:00 P.M. Laboratory Session II, Ambassador Ballroom, W. E. Gep- hart, chairman; Harry Bruggemann, vice-chairman. Color short. 2:10 P.M. A New Color Printer for Making Color Separation Masters, Paul Raibaud, Etablissements Andre Debrie, Paris. 2:30 P.M. Automatic Printer Op- eration from Punched Tape and Punched Cards, H. M. Little and H. L. Baumbach, Unicorn Engineering Corp. 2:50 P.M. A New Intermediate Pos- itive-Duplicate Negative System, H. J. Bello, C. E. Osborne, and D. M. Zwick, Eastman Kodak. 3:30 P.M. Film Processing Ma- chines of Modular Design, W. Enkel- mann, Unicorn Engineering. 3:50 P.M. Applications of a Full- Frame Densitometer and Scanning Densitometer, John Fritzen, Pathe. 4:05 P.M. Silicone Waxing for Release Prints, Harry P. Brueggemann, Pathe Laboratories. 4:20 P.M. A High-Speed Velvet Cleaner for Color Negative, John W. Harper, Pathe. 8:00 P.M. Awards Session, Ambas- sador Ballroom. Guest speaker, Dr. William H. Pickering, director of the Jet Propulsion Laboratory, California Institute of Technology. WEDNESDAY Concurrent Session on Projection and Viewing, Ambassador Ballroom. Merle Chamberlin, chairman; John W. Du Vail, vice-chairman. 9:00 A.M. Color short. 9:10 A.M. A Cold-Focus Gate, Vic- tor Merrill, Tare Electronics, Inc. 9:30 A.M. The Adjustable Motion- Picture Screen Frame, Hal Goldstein and Dean Griffin, G & G Specialties. 9:45 A.M. Heat Reflecting Filters — Their Properties and Use in Car- bon-Arc Projection Systems, Rudolph Fischer and Martin Ploke, Zeiss Dion, Germany. {Continued on following page) CHARLES ROSS INC LIGHTING — GRIP EQUIPMENT — GENERA TORS — PROPS 333 WEST 52nd ST. • NEW YORK 19, N. Y. Circle 6-5470 WELCOME SMPTE MEMBERS BOOTH 13 CINEMA ENGINEERING AUDIO EQUIPMENT MANUFACTURED BY AEROVOX CORPORATION MONROVIA, CALIFORNIA MC1A#I WORLD'S ONLY NEW! ELECTRONIC SPLICER AT THE MMmwuOa BOOTH — SMPTE ONLY ONE SPLICER NEEDED CRONAR - TRIACETATE - MAGNETIC CINEMASCOPE - STANDARD PERF. 35mm — 16mm — 8mm J^MiMfU^l PRODUCTS CORPORATION 250 West 57th Street New York 19, N. Y. 10 Motion Picture Daily Monday, October 8, 1' SPECIAL SHOWING FOR SMPTE MEMBERS The newest developments in color and black-and-white motion pic- ture equipment from the research laboratories of Andre Debrie— long recognized as the world standard. Be sure to see them at the show. ANDRE DEBRIE MANUFACTURING CORPORATION 39 WEST 32ND STREET • NEW YORK I , N. Y. HOLLYWOOD, CALIFORNIA COCOA BEACH, FLORIDA MONTREAL, CANADA MARK IX BOOTH NO. I GREETINGS— Delegates to S.M.P.T.f. Convention FRANK C. ZUCKER (TflmeRH €ouipm€fiT (o 315 West 43rd Street,^ New York 36, N. r"-* JU 6-1420 SALES — SERVICE — RENTALS MOTION PICTURE AND TV CAMERAS, LIGHTING, EDITING, EQUIPMENT Special Design and Engineering Facilities SMPTE Begins 80th Meetin {Continued jrom page 9) 10:00 A.M. Effect of Gate and Shutter Characteristics on Screen- Image Quality, Willy Borberg, Gener- al Precision Laboratory, Inc. 10:20 A.M. New Developments in Short Arc Lamps, Theodore C. Retzer and George W. Gerung, Westinghouse Electric Corp. 10:40 A.M. The High Pressure Xenon Lamp for Motion Picture Theatre Projection, Heinz Ulffers, Zeiss Ikon. 11:00 A.M. Improved High Inten- sity Rotating Positive Carbons for Motion Picture Projection, R. B. Dull, J. G. Kemp, Jr. and E. A. Neel, Jr., National Carbon Co. 11:15 A.M. The Reversed Anamor- phic Projection Lens, Robert E. Gotts- chalk, Panavision Corp. Concurrent Session on Instrumenta- tion and High Speed Photography, Session I. Grove Lounge. Roy L. Wol- ford, chairman; Ernest C. Barkofsky, vice-chairman. 9:00 A.M. Color short. 9:10 A.M. Requirements for Cam- eras in Guided Missiles, Robert M. Betty, Lockheed Aircraft Corp. 9:40 A.M. High Speed Photogra- phy at the Air Force Flight Test Center, Willis E. Harrison, U.S. Air Force, Edwards Air Force Base. 10:10 A.M. Photographic Instru- mentation— Project SMART, Darrell Lassiter and William Krupp, Coleman Engineering Co. 10:30 A.M. Portable Power Supply for High Speed Cameras, Donald H. Peterson and Neil G. Currie, North American Aviation. 10:50 A.M. A Planned Approach to a High Speed Missile Camera, Robert D. Shobert and Robert B. Herden, Wol- lensak Optical Co. Concurrent Session on Sound Re- cording, Ambassador Ballroom. Lloyd Goldsmith, chairman; Bruce Den- ny, vice-chairman. 2:00 P.M. Color short. 2:10 P.M. Looking to the Future in Sound, Loren L. Ryder, Paramount Pictures. 2:35 P.M. Bulk Magnetic Film Demagnetising Practice, K. B. Lam- bert, MGM Studios; Lorin D. Grignon, 20th Century-Fox; A. P. Green, WB. 3:00 P.M. Recent Developments in Multichannel Stereophonic Record- ing Systems, E. W. Templin, Westrex. 3:20 P.M. Improved Magnetic Re- cording and Re-Recording Facilities. G. R. Crane, Westrex. 3:40 P.M. Replaceable Pole Tip Caps for CinemaScope Magnetic Reproduction Heads, Michael Ret- tinger, RCA. Concurrent Session on Instrumenta- tion and High-Speed Photography, Session II, Grove Lounge. R. 0. Painter, chairman; J. H. Waddell, vice- chairman. 2:00 P.M. Color short. 2:10 P.M. Photography of the D Sea Floor, Carl J. Shipek, U. S. N Electronics Laboratory, San Diego.! 2:30 P.M. A High Intensity E Ironic Light Source for High Sp Cameras, William C. Griffin, U Naval Ordnance Test Station, 0 Lake, Calif. 3:00 P.M. High Frame-Rate Ar Flash for Field Photography, R Sewell, U. S. Naval Ordnance Station, China Lake. 3:20 P. M. The Third Internatii i Congress on High Speed Photo phy, Richard 0. Painter, Gei Motors Proving Ground, Detroit. 3:40 P.M. The Third Internal Congress on High Speed Photo phy — A Report, Carlos H. Elmer, 'jj Naval Ordnance Test Station, (|J Lake. 6:30 P.M. Cocktail party and a cade, Ambassador pool. 8:00 P.M. Banquet and Hawi entertainment, Coconut Grove THURSDAY Instrumentation and High S Photography All-Day Field Tri U. S. Navy Electronics Labora San Diego Television Session I, Parani Sunset Studio. Fred Albin, chair Craig Curtis, vice-chairman 10:30 A.M. Du Mont Electron Film System Demonstration. 1 :50 P.M. Television Sessioi Ambassador Ballroom, Ralpl Lovell, chairman ; Fred J. Scobey, chairman. Color short. 2:00 P.M. Covering the Nev Color, Arthur E. Holch, NBC Nej 2:20 P.M. Anscochrome fronv Television Newsreel Camerar j Point of View, Dexter Alley, Ni Hd 2:40 P.M. Minimizing the E,. of Ambient Light on Image R duction, G. L. Beers. RCA. 3:15 P.M. Production Stani^ for TV Film Commercials. E< W. Ballantine, Acme Film Labora \ 3:35 P.M. A 2x2 Slide Proj| for Color Television Film Sys R. D. Houck and A. E. Jackson, I 4:00 P.M. An Automatic Re ing and Cleaning Machine foi lion Picture Films, A. L. Fori Unicorn Engineering. 4:15 P.M. Automatic Tele' Film Ediiing, Robert GrunwaL Richard Wallace, Harwald Co. 4:35 P.M. A Compact Hot Title Machine, Joseph A. Tanne Alan C. Macauley, S. 0. S. C Supply Corp. 4:45 P.M. A New Animation -k Tanney and Macauley. (Continued on page 13) •day, October 8, 1956 Motion Picture Daily 11 MPTE CONVENTION EQUIPMENT EXHIBIT 33 t 5o 34 35 36 37 38 39 40 41 42 < 15' > < 15' > -*— 10'— »- ) i! t 32 31 30 29 28 27 26 25 24 23 22 00 11 12 13 14 15 16 17 18 19 20 21 j oo \ 10'— > ■4 15' V «* 15' ». <- 10'— > -< 16' »- 10 9 8 7 6 5 4 3 2 , 1 1 00 1 Ij A feature of the 80th convention of the Society of Motion Picture and Television Engineers at the Ambassador Hotel in Los Angeles, is an exhibit of motion picture and television equipment. Displays of manufacturers listed below may be located by booth number in the diagram of the exhibit area. Company and Representative Booth No. Pacific Coast Division, Aerovox Corp., Gordon Edwards 4 Andre Debrie of America, Inc., Edgar Berlin Animation Equipment Corp. _ Bell & Howell Co., J. L. Wassell 21 & 22 Berndt-Bach, Inc 3 Fonda Corp., Cecil L. Sly _ 5, 6 & 7 Harwold Co., Robert Grunwald ' 'Hollywood Film Co., Harry Teitelbaum 2 j Houston Fearless Corp., J. B. Olsson 42 & 43 Kling Photo Corp., Paul Klingenstein 19 Magnasync Mfg. Co., Ltd., D. J. White I n8Miller Precision Equip., Inc., E. Forbes-Robinson 16 Pro i M \ i -. Company and Representative Booth No. Mole Richardson Co., Howard Bell 14 Motion Picture Printing Equip. Co., Walter Peterson 4 Moviola Mfg. Co., Mark Serrurier 40 Neumade Products Corp., Oscar F. Neu 23 Photo-Sonics, John Kiel ... 26 Prestoseal Mfg. Corp. 38 & 39 Producers Service Co., John Kiel 27 Radio Corp. of America, Watson Jones 24 & 25 S. O. S. Cinema Supply Corp., J. A. Tanney 28 & 29 Unicorn Engineering, Cecil L. Sly 5, 6 & 7 W. M. Welch Mfg. Co., C. R. Williams 15 Westrex Corp., R. G. Jordan 20 iGENT FOR THE SALE AND DISTRIBUTION OF EASTMAN PROFESSIONAL MOTION PICTURE AND TELEVISION FILMS W. J. GERMAN inc HOLLYWOOD — JOHN STREET FORT LEE, NEW JERSEY — CHICAGO L2 Motion Picture Daily Monday, October 8, 1-9! CEMENT SCRAPING 0 OVERLAP with the Miracle "BUTT-WELD" PRESTO-SPLICER "The finest film splicer, the World over." See it in action at the SMPTE CONVENTION Booth 35 Model -^v "Deluxe Miracle" ... and DOUBLE CHECK THESE BIG FEATURES: Splices all types and sizes of film including CRONAR* (Polyester Photographic), nega- tive, print or optical with a film-fusion (butt- weld) end-to-end. ★ NO SCRAPING * NO CEMENT ★ NO OVERLAP ★ NO LOST PICTURE ★ AUTOMATICALLY PRE-PLASTICIZED NO DRYING OUT OF SPLICE . . . ALL IN 23/4 SECONDS! Time tested over 8 years, PRESTO-SEAL is guaranteed to give perfect frame splicing on 35 or 16 mm film, with single thickness. Eliminates the need of AB printing ir magnetic track spliced without fallouts ir no clicks going through projector ir no edge oozing Unaffected by humidity, same machine func- tions for both regular or polyester base photo- graphic film without changeover. ir Thermal Heating ir Not dielectric ir No arc-over hazard ir No shock hazard ir No field service problem ir Dark room splicing, a breeze! If you don't get to the convention, write for a sample splice and brochure. The ONLY "BUTT-WELD" splicer that satisfac- torily splices CRONAR* film. *Reg. E. I. du Pont In the THEATRE EQUIPMENT WORLD .... with RAY GALLO Here we are again— another season and another con- vention of the SMPTE! This time its the 80th semi- annual fall meeting being held in Los Angeles, the land of motion picture and television magic. It seems only a few years ago when your reporter was general chairman of the membership committee, and we were all enjoying coffee in RCA's special "coffee shop" in Washington. John B. Olsson of Houston Fearless informs me that it's very much worth your while this time to visit the equipment exhibits. The booths have very interesting products, and Craig Curtis merits a nod for his able assistance. Be sure, for one thing, to see the Andre DeBrie display on complete black-and-white and color equipment . . . And while rummaging around look in also at Neumade Product's display. This outfit, headed by SMPTE'S well-loved Fellow Oscar Neu and his son-in-law Lee Jones, head of TESMA, will tell you all about their recent visit abroad. Then, as you pass on further, our good friend and sustaining member, S.O.S. Cinema Supply Corp., has an interesting display. After attending this session, Joe Tanney, president of S.O.S., will leave with Mrs. Tanney for a theatre inspection tour of Hawaii . . . In another nook of Exhibition Hall we will also see a display of studio equipment by Mole-Richardson Co. Peter Mole, head of this well established Hollywood firm, is a past president of our Society. In the east his representative is Charles Ross, Inc. Cinema Engineering and Aerovox are not super- stitious—their welcome mat is out on booth No. 13 . . . In reading the world series advance reports of "fans" who stood in line for tickets, I am reminded that Magnasync Mfg. Co. was the first manufacturer to sign up for this SMPTE equipment exhibit. They have booth No. 1 where they display their new Mark IX film recorder. Several firms who exhibited in New York last spring are not represented at this convention, but their mes- sages are in this issue. Be sure to read the Prestoseal miracle splicer announcement as well as Frank Zuck- on's Camera Equipment Co., service and product. It's nice to see that an Eastman Kodak Co., engineer won the Herbert T. Kalmus gold award this time. And speaking of Eastman, let's not forget Charlie Bonn and Bill Reddick of W. J. German, Inc. their erst- while distributor. The German organization has been one of the "pillars of co-operation" in all SMPTE matters. When in New York again, don't pass up a visit to Movielab or Titra for all types of film and television processing. And when in need of transcription or film recording, don't forget to look up Fine Sound, Inc. Have you sent for the free booklet on "Film Care" issued by Rapid Film Technique, Inc.? It may be just what is needed for your print cost problems. After this "ball is over" we'll look forward tp our next "shindig" in Washington next spring. SMPTE CONVENTION Booths 31 8, 32 S.O.S. ► SPECTACULAR PREMIER SHOWING • TEL-ANIMASTAND Improved Animation and Special Ef- fects Camera Stand at the Startling Low Price of $2995. • TBL-AMATIC PRINTER Professional 16mm printer with Rock- Steady results, at only $1350. • STA NCI L- HOFFMAN The first All-Transistor Magnetic Film Recorder. • COLORMATIC Color Processor for Ektachrome and Anscochrome at only $3750. MANY OTHER S.O.S. "EXCLUSIVES" WILL BE DISPLAYED ESTD. s. o. s. CINEMA SUPPLY CORP. 602 WEST 52nd STREET. N. Y. C. PLaza 7-044' Western Branch: 6331 Holly'd Blvd., Holl'd, Cal FILM COST* SlASHfO/ i "THE FILM DOCTORS" L Shows you how to reduce print cost; | and get superior performance anc'f protection for your film. Rapid Film Technique's guarantee! RAPIDWELD process restores used ' worn film . . . removes scratches RAPIDTREAT protects new filn j indefinitely. Add hundreds of showings to an' film! Cut costs drastically! WRITE FOR THIS FREE BOOKLET ON FILM CARE T( Tfyapid FILM TECHNIQUE, 37-02iV27th St., Long Island City, N.Y.. ST 6 PRESTOSEAL St. 3727 33rd St., Long Island City I.N.Y. nday, October 8. 1956 Motion Picture Daily 13 MPTE Meet ( Continued from page 10 ) :50 P.M. General Session, Am- sador Ballroom, Cameron Pierce, firman; Bruce Angwin, vice-chair- p. Color short :00 P.M. Sharpness and Contrast Projected Pictures. Ralph M. jtns, Eastman Kodak | :30 P.M. The Ampex Videotape wording System, Charles P. Gins- !g, Ampex Corp.; The Modulation ;item of the Ampex Videotape *ord, Charles E. Anderson, Ampex; Detailed Description of the itching Method of the Ampex l;i rorder, Ray M. Dolby, Ampex. jlDAY ansistor Session I, Ambassador _;:llroom, Norwood L. Simmons, chair- i: Kurt Singer, vice-chairman :00 A.M. Color short :10 A.M. The Transistor, R. D. Idlebrock, California Inst, of Tech- |>gy 0:30 A.M. The Role of Transistors | Electronics, Richard B. Hurley, . vair Div., General Dynamics Corp. I. . :00 P.M. Transistor Sessions II, * bassador Ballroom, L. D. Grignon, jf irman; Russell Temple, vice-chair- i. Color short :10 P.M. Transistor Fabrication hniques, Glenn A. Schmidt, Hughes ci i? raft :00 P.M. Transistors in Motion ture and Television Equipment, f. WolL RCA F0:4O P.M. A Transistorized Seven- H itien Portable Mixer, Kurt Singer, r ' :00 P.M. Transistor Amplifiers for ting Magnetic Recording and Re- duction, William V. Stancil, Stan- loffman Corp. ning Demonstration of Wide- een Motion Pictures and Six- annel Stereophonic Sound, i-M Studios, Frank Milton, chair- ; R. C. Martin, E. W. Templin, vice- rmen :00 P.M. M-G-M 65mm System, re 16 :00 P.M. Twentieth Century-Fox am Demonstration, Stage 2 :00 P.M. Both the above pro- ms will be repeated nerama in Cleveland i.FA'ELAXD, Oct. 7-The Palace •atre will be converted into a jerama installation and will open ii "This is Cinerama," on the night Nov, 14, it has been announced 5^3. This will make the 20th Cine- a installation established in the . and Canada. Pinanski Asks Managers To Push C0MP0 Drive Special to THE DAILY BOSTON, Oct. 7-Samuel Pinanski, member of the Triumvirate of the Council of Motion Picture Organiza- tions, on Friday called a meeting of downtown theatre district managers and their publicists giving them a full report of the business-builder campaign submitted by the COMPO public relations committee at the Theatre Owners of American conven- tion last week, asking the group to consider the suggestions on a local level and to bring their ideas to a second meeting to be held in his offices shortly. Those present included Paul Levi, Hi Fine, Jack Saef, Charles Kurtz- man, Karl Fasick, Dan Finn, Louie Krasnow, Nat Golden, Ben Domingo, James King and Harry Feinstein, the latter from New Haven. Selznick Test (Continued from page 1) bill, with producer and exhibitor splitting the expense of the adver- tising campaign urging citizens who have seen the pictures on television to come to the theatre to see "what happened during the commercials" and to compare the theatre's wide- screen presentation with video's diminutive reproduction. Both Televised Recently Both features have been televised in San Francisco recently. The test is expected to yield information use- ful to exhibitors in general in judging the impact of television. Commission in Canada Asks Radio-TV Control OTTAWA, Oct. 7-The Royal Com- mission on Broadcasting was re- quested at a hearing here to estab- lish a separate regulatory board to control all television and radio, both Canadian Broadcasting Corp. and private stations. The request was made by Station CKLB, Oshawa. ''Cadillac9 To Victoria Columbia's "The Solid Gold Cadil- lac," starring Judy Holliday and Paul Douglas, will premiere at the Victoria Theatre here following "The Best Things in Life Are Free." Bichard Quine directed for producer Fred Kohlmar and Abe Burrows wrote the screenplay, from the Broadway hit by George S. Kaufman and Howard Teichmann. MPAA Board French Film Production Up 33 Per Cent (Continued from page 1) wood press junket, executive field trips, advertising, merchandising and promotional projects, and advertising billings. The MPAA board will sit Tuesday without MPAA president Eric John- ston, who is in Europe concerning Iron Curtain film sales. It was reported the board meeting was set up to give the advertising-publicity data the "right of way" over other matters which the board has to consider. The next meeting of the MPAA board was scheduled, according to an MPAA spokesman, for November fol- lowing the return of Johnston from Europe. Seek Successor to Lichtman It is understood that the MPAA board, if it has time, may also dis- cuss the appointment of a production- distribution representative to the Council of Motion Picture Organiza- tion's triumvirate to succeed Al Licht- man. William C. Gehring, vice-presi- dent of 20th Century-Fox, has been acting as an alternate for Lichtman, who retired from his 20th-Fox post early this year. MPEA Divides (Continued from page 1) 25; Universal 34, and Warner Broth- ers, 27. Previously, Columbia reached 31; Loew's, 40; Paramount, 26; RKO, 23; Republic, 19; 20th-Fox, 33; United Artists, 25; Universal, 35; War- ner Brothers, 26. MPEA Board to Meet On License Division The division of import licenses in Indonesia, Pakistan and Formosa will be taken up by the board of directors of the Motion Picture Ex- port Association at their regular weekly meeting here tomorrow. Other matters on the agenda in- clude wired reports from MPAA's vice-presidents Griffith Johnson and Irving A. Maas on Denmark and Burma, respectively. i Tramp9 Wins Award "Lady and the Tramp," the Walt Disney feature length cartoon, was awarded one of Italy's highest motion picture honors, the "David di Dona- tello." Walt Disney was presented with a gold statuette of the "David" in Los Angeles by Dr. Massimo d'Aragona, Italian consul of Los An- geles, on behalf of the sponsoring organizations of the Italian film in- dustry. French film production increased 33 per cent in the first quarter of 1956 over the same three-month pe- riod of 1955, according to a report by the French Film Office here. Expansion is also reflected in the U.S. market, the film office said, citing the fact that income from U.S. distribution rose 230 per cent in the first six months of 1956 as compared to the same period in 1955. There are now 35 French films either in active circulation in this country or about to be released here. Expect 125 by 1957 Production figures indicate that about 125 pictures will be turned out in French studios by the end of 1956, the film office said. The use of color and wide-screen processes is also rising. Fifty per cent of all French films during the first half of this year were in color compared to 33 per cent for the whole of 1955. Seventeen wide-screen productions were also turned out in that period. Four Vice-Presidents Named at NBC Network The election of four vice-presidents of the National Broadcasting Co. has been announced by Robert W. Sarnoff, president of the network. At the same time, Sarnoff disclosed the promotion of Earl Rettig, vice- president in charge of network tele- vision services, to the new post of vice- president and treasurer of NBC. The new vice-presidents are: Charles H. Colledge, facilities opera- tions, for NBC; Jerry Danzig, NBC radio network programs; William R. Goodheart, Jr., NB television network sales, and William K. McDaniel, NBC radio network sales. Polaroid Patents Valid CAMBRIDGE, Mass., Oct. 7 - Polaroid Corp. patents covering the basic light-polarizing materials used in sunglasses, tv filters, camera filters and 3-D movie viewers were de- clared valid in a unanimous decision handed down recently by the U.S. Court of Appeals. The Court of Ap- peals also confirmed the injunction against further infringements and the ruling on damages issued by the Dis- trict Court last year against Depix Corporation and Alvin Marks, manu- facturers of 3-D movie viewers sold by Commerce International. 'IN THE EAST for COMPLETE FILM PROCESSING A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the Mews In The Looking Glass ► All the entertainment media have gone through periods of high- ly profitable and sometimes effec- tive soul-searchings — in public, of course. Several years ago Holly- wood went through a cycle of ex- tremely subjective motion pictures. Last year a couple of television's best scripts had to do with the manners and mores of lightly fic- tionalized TV personalites. Now, last week National Telefilm Asso- ciates, on behalf of its burgeoning film network and by the wit of Kermit Kahn, advertising director, gave the public a peep into the soft sell-hard sell controversy in a full-page ad in the New York Times, Wednesday, October 3. The amusing and informative ad was divided into two sections, one for those potential clients who like to be whispered at and the others who like the 'WOW! WHEE! BOINGG! WHAM!" approach. To risk overstatement we might say that any advertiser who even ad- mits that there is an approach other than hard-sell already is more than half-way committed to the soft-sell camp. Buffalo Dedication ► Formal dedication ceremonies of Buffalo's $1,500,000 WBUF Tele- vision Center will take place dur- ing NBC-TV's Today show October 11. Much of the Today show will originate in WBUF's studios, with Today host Dave Garroway visiting Buffalo for the occasion. Featured in the dedication will be a film salute to Buffalo and the entire Niagara frontier. Board at the Stork ► The Board of Governors of the New York chapter of the Academy of Television Arts and Sciences held its first meeting of the 1956- 57 season last Tuesday night. The press release, issued the next day, almost speaks for itself. The meet- ing, held at the Stork Club and presided over by Ed Sullivan, pres- ident, discussed "the founding of a museum to house TV films and kinescopes for use in education and for historical documentation ... an all-out memberhip drive in which VIPs and rank-and- filers in television would join forces . . . the establishment of a lecture bureau of authorities in various 14 fields who would be available to speak to social and service groups . . . establishment of a series of seminars . . ." In connection with probably the most urgent business of the Academy, the release states somewhat further down — that it was reported "progiess was being made in reducing the number of categories of awards. The Awards Committee is exerting every effort to reduce the categories in order to enhance the importance of the individual awards." Sponsors, Sales, Etc. ► Among the business announced in the week: WOR-TV has reported the renewal of two important spon- sors for the 1957 season — American Tobacco Company for "Happy Fel- ton's Talk to the Stars" and Faw- cett Publications for "Happy Fel- ton's Press Box" . . . Bob Rich, general sales manager of Associ- ated Artists Productions, reports that the number of markets in which the company's Warner Brothers library has been sold now totals 75 . . . Ziv TV estimates that $50,000 worth of promotional back- ing is being placed behind its new "Dr. Christian" telefilm series by four key outlets due to air the show for Mueller's Macaroni. The outlets are WABC-TV and WPIX, New York; WRCV-TV, Philadel- phia, and WNAC-TV, Boston. Official Activity ► The stockholders of Official Films, at the annual meeting last week, indicated their approval of the way things are going. They reelected all directors who, in turn, reelected the executive group headed by Harold L. Hackett, pres- ident. Of the company's 2,600,000 shares of stock outstanding, 2,143,- 458 were represented personally or by proxy at the meeting. Mr. Hack- ett reported, among other things, that due to Official's improved fi- nancial condition, he feels "very optimistic" regarding plans for a declaration of a dividend payment to the approximately 5,800 share- holders during the present year — and for the years to come. Also an- nounced during the week, by Her- man Rush, Official's vice-president in charge of sales, is the establish- ment of "a complete European sales and servicing organization" with offices or representatives in London, Berlin, Paris, Belgium, Rome and Sweden. And, because of the increasingly heavy production load by Hannah Weinstein's affili- ated Sapphire Films (Robin Hood, The Bucaneers, Sir Lancelot), ad- ditional sound stages will be built at the Nettlefold Studios outside of London. New Affiliate ► Station WHAM-TV, Rochester, N. Y., owned and operated by Transcontinent Television Corpora- tion, has become an affiliate of the ABC Television Network effective immediatelv. The Omnibus Schedule iii ► One of the notable program turns of the season was last nigh Omnibus, newly come to ABC-1 The Leonard Bernstein mus comedy kaleidoscope promises be just the beginning. Coming the schedule are Joseph N. We in features on the workings of Government; the story behind Battle of Gettysburg, directed Delbert Mann; three original ph by William Saroyan; Tallulah; observance of the G. B. Shaw ci tennial ; the story of Johns Hopk medical school, and a special ft on bullfighting. s v. In Our View IT IS a matter for congratulations all around that an agreement was worked out recently to bring the pro- ducers of films for television into the realm of the code of practices governing good taste and morals which now covers the operations of most of the nation's tele- vision staions. Here is a move which has been more than desirable; it has been a prime necessity if the whole of the television industry is to gain and enjoy the fruits oi a public good will without which it cannot in the ultimate prosper to the extent it should. It is true that the agreement reached in San Francisco, by representatives of the two facets of the industry, is tentative in that it is necessarily subject to final approval and probable revision by the National Association ol Radio and Television Broadcasters in Washington and the Alliance of Television Film Producers, numbering some 18 companies, in Hollywood. G. Richard Shafto, chairman of the NARTB Television Code Review Board, sees the way cleared for approval "at the source" of roughly 75 per cent of the films seen or television. "At the source" is the best possible manner in which code application can and should be most effective and of the greatest possible value over-all. Spokesmen for both the station group and the producer group agreed "complete understanding" had been reached in the course of the deliberations. Deane F. Johnson, executive secre tary and general counsel of the Alliance, indicated thai there had been no complaints about films issued by mem bers, which is a happy situation, but that does not in tht slightest alter the fact that a code, effectively in action can be of inestimable value in forestalling trouble. There is everything to be gained and nothing to be losl in a move which will bring the whole of the televisior industry under the beneficial cloak of a code of practice Where the public is served, particularly with entertain ment, there is fertile ground for meddling. A code can g( a long way toward taking the wind out of the potentia meddler's sails. — Charles S. Aaronsoi • ■ ■ - h '= lie Iion Picture Daily Monday, October 8, 1956 TV'S ALCOA HOUR last Sunday night (September 30) had the of presenting Nobel Prize winner Pearl S. Buck's first original sion play, "The Big Wave," and the staging and performances would ione credit to the Upper Montclair Little Theatre Society. Miss Buck buted a simple, delicate, highly stylized script which, in ponderous tion, became a near parody of itself. In particular, the actors — he exception of Hume Cronyn — performed as if they were doing hing by Clifford Odets, set on the lower East Side in 1932. The eyes ilmond-shaped but the accents and delivery were strictly Manhat- jjj may be that because in recent years we have seen so much in the f genuine Japanese drama that anything less than the real thing ; rid to look slightly absurd. ;|h rating time at hand, NBC-TV's Wide Wide World Sunday after- vent out to Hollywood to freeload. It was, perhaps, the least reward- ow in this often exciting series. In a brief 90 minutes were packed plugs than are needed for all the bathtubs in New York City — and 2 proportion of those plugs just happened to be for current or forth- g NBC-TV programs: Hiram Holliday, Lux Video Theatre, Roy is, On Trial. The night before, same network, Esther Williams .it her Aqua Spectacle to the home viewers, and, as might have jiredicted, it was wonderful at its wettest despite the lighting prob- Maybe it is significant that Americans, since Ziegfeld and the of prohibition, only accept Pure Spectacle on water or ice. ;ie Gleason's debut in his "new" live, full-hour format on CBS-TV lay night (September 29) was a generally unexciting throwback . ears ago. The spectacle here was that of a tremendously talented nocking himself out physically, working at a pace that would kill life person, and coming up with a show that was only mildly fun. iportant thing is, however, that Jackie clobbered Perry's ratings, oneymooners also got good ratings, but in this business you can't ivide rounds, you have to throw vour opponent out of the ring. ail ro+i -TV's Alfred Hitchcock started his second season Sunday night in I fashion with a crisp exercise in irony, "Wet Saturday," featuring id fills of Sir Cedric Hardwicke and John Williams and a newcomer, jj urdom. Playhouse 90, CBS-TV's new hour-and-a-half weekly drama ■ kicked off Thursday night with Rod Serling's "Forbidden Area," a that looked as if it might have been designed for a 60-minute show en was padded out with film clips, lots of walking in and out of commercials, etc., to fill the extra 30. As the movie men know, itqp is not everything. onal Telefilm Associates appears to have a half-hour drama anthol- M cries of unusually high order in the Lili Palmer Theatre, if last jM-'s (September 28) show on WABD is a fair sample. "The Game ra,[j e Onlooker" was a neat but bittersweet tale beautifully acted by 0» Hiller. The same evening CBS-TV's Edward R. Murrow, on his ■ilk to Person, settled once and for all a question that has been bother- 2 American public for years: the Duchess of Windsor has a British V C foitd* H°Pe will present an array |-name talent when he starts , w season as a star of the ™| Show series over NBC-TV :e" v , October 21. Guests on the to"! ;re program will include iffl"1 Dors, James Cagney, Lucille iha1 id Desi Arnaz, Vivian Vance >n .r 11 Frawley. h Meeker, Skip Homeier and Ohmart will play the chief n "The Guilty," the colorcast on Lux Video Theatre Thurs- •ening on NBC-TV. '""President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady. Secretary. Other Ouigley Publications: Motion Picture He Better theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a par Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y., under the a< March 3,1879. Subscription rates per year, $6 in the Americas and $12 foreign: single cop es 10c an fS^St>nm^mcem^i/ of importance FROM COLUMBIA PICTURES THE SILENT WORLD kas been selected ky tke famous OMNIBUS TV snow for an unprecedented promotion and we want tke movie world to know akout it. Skort excerpts from tkis prize-winning movie will ke skown on tkree successive programs to a vast nation-wide audience of millions. Not only will OMNIBUS present tkese krief scenes from tke picture, kut Al istair Cooke will also urge kis devoted viewers to see tke picture wken it plays locally. Tke programs will ke kroadcast over the entire ABC Network and will ke seen on Octoker 14, Octoker 21 ana Octoker 28. We know you'll agree tkat tkis extraordinary launcking will pay off at your kox-office. Motion Picture Daily Tuesday, October 9, i ,c WB-Fox Deal (Continued from page 1) same lots, but if they agreed to buy their props from the same company, then there might be an anti-trust problem, he declared. Studio, Distribution Proposals Under Consideration Again Discussions concerning joint use of the Warner Bros, studios by that company and 20th Century-Fox were first discussed about a year ago and conversations were resumed again re- cently, home office executives of both companies said yesterday. No Opinion at Present Whether or not anything will come of them cannot be forecast at this stage, the officials said. it was pointed out at 20th-Fox that the company's Westwood studio property has so increased in value in recent years that it is only a ques- tion of time until it becomes patently uneconomic to employ the property any longer as a studio site. Obvious economies are in prospect for both companies should it be found possible to accommodate 20th-Fox at the Warner lot, regarded as over- expanded for current reduced pro- duction volume. Nevertheless, some additional facilities would be required there before such a move was pos- sible. Fox officials said. 'Solely Business Matter' They regard the joint use of studio facilities as "solely a business mat- ter" with no legal problems involved. They admitted, however, that gov- ernment approval would be needed before joint distribution abroad could be undertaken by the two companies. This proposal, too, was discussed and abandoned last year, it was said, but has since come up for further dis- cussion. High Court Meets (Continued from page 1) business for the 1956-57 term, acted on only one other pending film case today. It refused to review a lower court decision barring a lawyer from representing a plaintiff in a treble damage suit against the majors on the ground that the lawyer had pre- viously been employed by Sargoy and Stein. The lower courts held this gave the lawyer a special knowl- edge of the operation of the majors, and barred him from being involved in suits against them. The court's June ruling in the copyright case upheld a decision of the Ninth Circuit Court of Appeals in a case involving the ownership of the song copyrights of the late George C. DeSylva. DO MORE BUSINESS ON « tl WITH A SPECIAL^ TRAILER CHICAGO. ILL U27 S. W««HSH M. P. DAILY picture THE GOAL this year will be $18,100,000 and the appeal will be made to the industry probably in mid- November at a "motion picture party" dinner. At the Federation of Jewish Philanthropies planning ses- sion yesterday at the Sheraton-Astor, Adolph Schimel, left, above, passed his general chairmanship to Charles Moss, next to him, and in acknowledging praise for a job exceptionally well done last year, com- mented he feels such personal satisfaction in this philanthropy he feels he is owed nothing. He stressed helping Federation as a community obligation, and even as "insurance," because so often its multiple activities surprisingly affect one's personal affairs. Moss said he has observed persons whose fortunes have advanced, each year giving the same amount. Foreign distributors this year are a special category, and Herman Becker and Donald Rugoff will handle it. Appointed associate chairmen yesterday were Leo Jaffe, Leon Goldberg, and Harold Rinzler. Motion picture co-chairmen are Samuel Rosen and Barney Balaban. With Schimel and Moss above are Balaban, Irving Greenfield, and William Brenner. Perakos ( Continued from page 1 ) tremendous faith in the exhibition of motion pictures and believe that the coming years will bring the industry's greatest era." He outlined upcoming major re- leases and noted a need for fresh faces in front of the cameras. "But above all," he continued, "we must ourselves assert confidence in the medium of motion pictures and continually remind the public of the incomparable pleasures afforded only through the motion picture theatre. "Someone once said, 'There are 100,000 reasons for failure but no ex- cuses,' and this commentary could well be applied to the present situation in our industry. If we fail, we have only ourselves to blame!" Sperie Perakos, general manager, presided. He named John D'Amato, Palace, New Britain, Conn., as winner of the circuit's summer promotion competition. U-I Opens New Branch ( Continued from page 1 ) who has been in charge of U-I's Cuban office since 1939, will head its new Colombia operation with headquarters in Bogota. Arnaldo Berenguer has been ap- pointed to take over the U-I manager- ship in Cuba, after extensive experi- ence in Latin America. Berenguer was manager for Republic Pictures in Chile from 1948 to 1955, and man- ager for that company in Cuba from 1955 until August of this year. The appointment of Alvin Cassel as manager in Singapore and super- visor for Indonesia and Siam, re- placing Wally Orr who has resigned was also announced by Aboaf. Cassel joins U-I after previous assignments PEOPLE L';w Arnold, formerly with Du Mont Broadcasting Corp. in New York and who has been acting man- ager of KTLA, Los Angeles, since the death of Klaus Landsburg last month, has been named general man- ager of the station. □ Turner B. Shelton, head of the film branch of U. S. Information Agency, was one of a group of U.S. I. A. offi- cials to receive the agency's Distin- guished Service Award at ceremonies held in Washington over the weekend. □ Charles McDowell, district man- ager of the Dallas office of ASCAP since 1943, has been named division manager in charge of the Dallas and New Orleans territories of the so- ciety. □ Charles Boasberg, supervisor of Paramount worldwide sales on "War and Peace" and "The Ten Command- ments," will return to New York today from Europe following conferences with company division managers on the Continent. SAG to Nam '■! its ' 1 A A Exchange IS ante ATLANTA, Oct. 8-Allied Artists southern exchanges in this city, Charlotte, Memphis and New Orleans are now to be known as Allied Ar- tists Southern Dist. Corp. as manager for M-G-M in Trinidad in 1950 and then manager for that company in the Philippines with supervision of Formosa and Guam from 1951. (Continued from page 1) appoint an executive committee to with Fox. Chandler stated that Fox and C TV have acquired 74 post-1948 tores in the RKO Radio library of! films and that Fox wants to sell rights to these films for immediate telecasting but is holding back p> ing a study of union rights invol United Artists has a package oi features, a majority produced 1948, available to television, Chan said, adding that "the situations tween both Fox and UA are totally ferent." He explained that C & C TV p uct was produced by a company considered a major firm in the indi while the UA product was turned by many independent producers, a jority of whom are no longer activ production. The formula which be worked out between SAG and "will most likely be used as the 1 for other post-1948 film sales to vision for the whole industry," Ch ler said. The SAG officer said that at pre there is only a "Monogram Form which covers post-1948 films. He1 that this plan was worked out a n ber of years ago when Allied Ar sold some low budget films to vision. The AA films had some salaried actors in them and "the t inula can not be applied to the cur crop of product which is being off to television." 'ReheV To Mayfair Twentieth Century-Fox's "Teei Rebel" in CinemaScope will have New York opening Friday, Nov at Brandt's Mayfair Theatre, it announced yesterday. I day, October 9, 1956 Motion Picture Daily *1reuzer Head (Continued from page 1) ng Jan. 1, 1957, are Norwood L. ions, chief engineer, west coast ion, Eastman Kodak— Executive President; Glenn E. Matthews, re- h, Eastman Kodak— editorial vice- dent; G. Carleton Hunt, presi- General Film Laboratories— con- on vice-president; and Wilton R. ii. technical associate, E. I. du de Nemours— secretary, jhe engineering, financial and sec- |j vice-presidents and the treasurer elected last vear to serve two- ' terms. Joined Company in 1928 'euzer joined RCA in 1928 and 'concerned with electronic develop- if work, film recording engineering, re field engineering and film re- A I ng licensee contacts. In 1935 he ed the commercial phase of RCA ,|ities as head of film recording Dment sales for RCA's Eastern fil- ial licensees, and in 1937 con- >?d similar activities for Hollywood recording sales, becoming nation- lies manager in 1941. = 1943 Kreuzer was appointed :_rer of RCA Theatre Equipment UJities with headquarters at Cam- He also served as general prod- lanager of the Engineering Prod- Division and marketing manager e Theatre and Industrial Equip- Department before assuming his S S nt position in 1954. euzer is a Fellow of the SMPTE las previously served the Society jjieasurer, 1952-53, financial vice- inlent, 1954, and executive vice- : lent and chairman of the execu- committee, 1955-56. ney Tells Plan ! (Continued from page 1) 'ition of retiring president John G. le, for improving production J^ties, and one more pertaining to !j ition. For production he said: u:rf engineers will reduce in size Studio equipment, time will be N' I which can be devoted more :tr ably to improving product qual- a ( engineers will devise practical onal sound equipment for use ■ iduction, similar gains can be ■ved. ome device that will reduce or nize cable from shooting stages ti simplify production practices. ,ji tage fights could be made small- li Ith benefit, mprovements that would reduce evels from present high tempera- would be easy on actors, direc- ca ii and all hands, making quality " iiction easier, itra-studio standardization pro- m procedures would eliminate sion when working crewmen from one studio to another, methods Tee '. ,iencmg new every- ?ttlement should be reached on iform method for looping dia- New Officers Elected by the SMPTE Nat. Theatres Wilton Holm Norwood Simmons Glenn Matthews Wants New Ideas Pre-Tested Continued from page 1) of this man and his staff would be the "development and testing of all new integrated motion picture systems that cut across all lines of motion picture technology regardless of rigid depart- mental boundaries," Frayne explained. The motion picture industry has, with a few exceptions, been notorious- ly lacking in giving wholehearted sup- port to this kind of activity," the SMPTE head declared, "relying too heavily on the equipment suppliers to provide the necessary engineering know-how. The efforts of suppliers should be supplemented by the stu- dios if a coordinated engineering pro- gram is to result." Sees Experimentation on Wane Experimentation in film techniques is "waning" today, according to the SMPTE president. He said that the industry has entered a "period of criti- cal evaluation of the many innovations of the past three years," and is "tend- ing to re-emphasize the standard 35mm medium with whatever em- bellishments can be retained without adding further to ultimate projection and print costs." Calling this a period of "self-analy- sis," Frayne said that the need for it was brought about, first, by economi- cal reasons. He cited the "increased costs of production and distribution of the many versions of prints demanded by the specialized processes" which have proved "an almost insuperable burden to the producing studios. "The resulting confusion and the increased cost to the theatre owner to provide equipment to play any and all of the films offered to him have proved to be a powerful deterrent to their general adoption. One can imagine, for example, the reaction of a theatre owner to playing 35mm, 55mm and logue, which now is done differently in each studio. Sidney's eighth recommendation, voiced after describing projection er- rors witnessed in unnamed theatres, was for engineers to devise something that is capable of making projection uniformly good so that good product will look its best in all exhibition 70mm in a single booth, with the added complexity of 4-track and 6- track magnetic stereo, optical and Per- specta sound, plus screen aspect ratios varying from the old standard 1.33 to 2.55." Frayne cited as another reason for the "present need to pause and take stock" the industry's departure from a long adopted standard to a multiplicity of practices, set, in many cases, by arbitrary, unilateral action." He said that engineers and executives of the industry should have evaluated the long range effects more carefully be- fore introducing each of the new tech- niques. ( Continued from page 1 ) some years ago after an extended tenure, Zabel will receive a lifetime retirement salary from the corpora- tion. Zabel joined the company 31 years ago as a theatre doorman, moving up to a position in the accounting de- partment and was later named as- sistant to the late president Charles P. Skouras. Zabel said, "I will deeply miss the many, many friends who have helped me and with whom I have been as- sociated, but the demands of my family, my desire to take an ex- tended rest, and my need for more time to look after my real estate in- terests left me no alternative . . ." National Theatres, Inc., is continu- ing the circuit's corporate title, it is pointed out, despite the announce- ment made in Phoenix that the thea- tre advertising copy in all of the circuit's divisions will be signed "Fox National Theatres" until further notice. The word "Fox" will be dropped from the advertising signature in a year or so, when the present public confusion is dissipated, leaving "Na- tional Theatres" as the nationally recognized identity, it was pointed out. The NT board of directors has de- clared a quarterly dividend of 12/2 cents per share on the outstanding common stock, payable Nov. 1 to holders of record on Oct. 18. 4{r on your doorstep soon HERE'S WHY SO MANY FILM DISTRIBUTORS SPECIFY AMERICAN AIRFREIGHT When you specify American Airfreight to leading cities throughout the United States, Mexico and Canada, you're following the lead of experienced shippers. American means more dependable service because American leads all other airlines in: COVERAGE- direct one-carrier service to 25 of the top 30 retail markets ... all 23 leading industrial states! CAPACITY — space where and when it's needed most with a combined lift potential of over one half million pounds daily! FREQUENCY-faster forwarding with 1000 departures daily from seventy-seven leading cities! DEPENDABILITY -better handling with the largest, most experienced per- sonnel force... most modern facilities! AIRFREIGHT COSTS LESS THAN YOU THINK! For example, you can ship 100 lbs. of film from Los eles to Chicago for only $13.30 ...to New York only $18.40. AMERICAN MOTION PICTURE DAILY 80, NO. 71 NEW YORK, U. S. A. WEDNESDAY, OCTOBER 10, 1956 TEN CENTS iy Rules REVIEW ill Ask SBA rant Loans >r Mortgages , ITOA Would Inform cy of Theatre Needs By LESTER DESfOFF acre Owners of America and the endent Theatre Owners Associa- te currently studying the rules iirectives of the Small Business listration and how they could be d for theatres seeking govern- 1 loans for mortgage purposes, it earned here yesterday. 1 study is taking place because B.A. authorization of loans to ;s "for modernization, equip- repair or operation" does not le for lending money for mort- ourposes. ;e the consideration is completed, and TOA "will seek to educate B.A. as to the needs of the mo- Dicture exhibition industry," it stated. The exhibition leader, esterday disclosed that the study een launched by both theatre (Continued on page 10) I Awards Presented SMPTf Convention From THE DAILY Bureau 'S ANGELES, Oct. 9.-Five Is for outstanding contributions rious phases of motion picture elevision technology were pre- 1 at tonight's session of the Soci- : Motion Pictures and Television leers' 80th semi-annual conven- t the Ambassador Hotel. Alfred N. Goldsmith, consulting 1 ( Continued on page 6 ) umbia Lists Annual rings of $2,670,000 lumbia Pictures yesterday report- nsolidated earnings forJhe year I June 30, 1956, of $2,670,000. :ompares with $4,949,000 for the snded June 25, 1955, the report arry Cohn, president, disclosed, nings per share of common stock (Continued on page 10) Giant George Stevens Producer-Director Henry Ginsberg Producer George Stevens— Henry Ginsberg— Warner Bros. WHEN a man, an artist, skilled in every phase of the medium in which he works and eloquent, resourceful and artful in its use, fuses all his skill and art in one great work it becomes what is known as a masterpiece. Such an artist is George Stevens and such a masterpiece is the motion picture "Giant." Aptly named not only be- cause giantism is its subject but because it is massive in conception and execution, the production is massive too in its stature as a landmark. For it is not by any means size alone— the picture runs three hours and 18 minutes and covers a huge slice of that American phenomenon known as Texas from the early '20s until today —that plants this production firmly as a landmark in motion picture history. Its sheer excel- lence as a distillation of all the arts and skills that make the motion picture a story telling medium without peer, will carry the industry several giant steps toward the special goal to which "Gone with the Wind" pointed the way. Its release at this time, almost simultaneously with "War and Peace" and "Ten Command- ments," is of enormous interest and significance to the industry. Starting with Edna Ferber's novel, Stevens first chose to subtly change the viewpoint. The novelist told the story through the eyes and from the subjective viewpoint of the spirited and intellectual Eastern girl who marries the Texas rancher to the very much wider perspective made possible by the mobility of the camera. Then he used every device of photography, of color, of acting, of sets, of costume and of props to tell a story with broad, sweeping strokes, with tiny, meticulous de- tail, with absorbing and mounting interest, with clashing contrast, all laced tightly together with the pace and rhythm of a master film editor. To create all this Stevens had, of course, an army of craftsmen, most prominent of whom, from the standpoint of box office value, are the members of the cast. Elizabeth Taylor whose full potentiality as an actress was not realized until Stevens showed what she could do in "A Place in the Sun," is Leslie Lynnton, the sensitive and high-spirited girl who is swept away by Rock Hudson as Bick Benedict, impetuous owner of a Texas ranch empire. Counterfoil to these two is James Dean, hot-headed, sullen and angry as Jett Rink, who vows to make a million to get even with the Benedicts and, as an oil wildcatter makes many millions, even as they are counted in Texas. Added to the memorable performances these three top personalities give, are a full score of performances in lesser roles, each memorable in detail and of a character to mark the actors and actresses for fame in years to come. Leading these are Mercedes McCambridge in the role of Bick Benedict's spinster and bitter sister who dies trying to break the high mettled horse the bride and groom bring from the East; and Carroll Baker, brand new to the screen and certain to be of box (Continued on page 3) On Oct. 18 Set Top Level Conference on Ad-Pub Report Co. Heads, Sales and Ad Chiefs to Form Program A top level meeting of all company presidents, sales and advertising and publicity chiefs will take place on Oct. 18 at the Motion Picture Associa- tion of America to formulate a definite program, based on the recommenda- tions of the Advertising and Publicity Directors Committee, for revitalizing the motion picture box office. This was announced following a meeting of the MPAA board of directors here yes- terday. Attending the meeting will be the heads of the MPAA member compa- nies, their foreign and domestic dis- tribution executives, and their foreign and domestic advertising and publicity heads. According to an MPAA representa- tive, the board of directors has de- cided to get the approval of all com- panies on the report presented to the (Continued on page 6) Shurlock Here for Meet On PC A Board Expansion The Motion Picture Association of America's sub-committee on industry self-regulation will meet here today with Geoffrey Shurlock, vice-president and director of the Production Code Administration, to discuss the expan- sion of the PCA appeals board. Shurlock, who arrived here last night from Hollywood, will meet with Kenneth Clark, chairman of the sub- ( Continued on page 6) Siegel Confirms Talks On Loew's Presidency From THE DAILY Bureau HOLLWOOD, Oct. 9.-Sol C. Sie- gel, M-G-M producer, confirmed today that there have been talks concerning his taking the presidency of Loew's, Inc., but there has been no final agree- ment yet. Commenting on reports published ( Continued on page 10) Motion Picture Daily Wednesday, October, 10 PERSONAL MENTION TAMES E. PERKINS, of the Para- *J mount International directorate and manager in the British Isles, will arrive in New York on Friday from London via B.O.A.C. • Foster M. Blake, Universal Pic- tures Western sales manager, left here yesterday for the Coast by way of Chi- cago and other Midwest cities. • R. A. Colistra, Westrex Corp. comptroller, has returned to New York from the Coast. • James Larkin, theatrical sales representative for B.O.A.C, has re- turned to New York from Knoxville, Tenn. • Joseph Grant, owner of the North- wood Theatre, Baltimore, and Made- lyn Rockfeld, of New York, were married here at the Savoy Plaza. • Ian Dalrymple, British producer, has arriv ed in New York from London via B.O.A.C. Sy Bartlett, producer, will leave Hollywood by plane tomorrow for New York, en route to Spain. • Norman Bialek, president of Al- lied Theatre Owners of Connecticut and executive of Sampson-Spodick- Bialek Theatres, New Haven, has left there for Europe. • J. J. Cohn, M-G-M studio execu- tive, has arrived in New York from Hollywood. • Dilys Powell, film critic of the "London Sunday Times," has arrived in New York from England via B.O.A.C. Five New Films Start; Total Shooting Is 41 HOLLYWOOD, Oct. 9-Although World Series telecasts, which started at 9 A.M. in this westernmost section of tv bleachers, unquestionably slowed down the time-clock on many studio stages the over-all score stood five- and-five at weekend, with start of five new pictures and completion of five others leaving the total a fine 41. Starters were: "Gun for a Town," Jerold Zukor Productions (Allied Ar- tists); "The Bridge on the River Kwai," Horizon-American, and "The Cunning and the Haunted," (Colum- bia); "Kill Me Tomorrow" and "One Man's Secret," Amalgamated Produc- tions, Inc., (Independent). Wall St. Aids Columbia In Promoting 'Cadillac' Bache & Co., national investment brokers, will join Columbia Pictures in a mutual advertising and promo- tional campaign in connection with the studio's current release, "The Solid Gold Cadillac." The motion picture-stock broker- age hook-up is said to be the first such promotional tie-in. Bache has been aiming its ads at women for many years, and the investment com- pany plans to use "Solid Gold Ca- dillac" art and copy in its newspaper ads. Theatres in Bache cities will promote the Bache slogan "Dividends are a Girl's Best Friend" in their lobby displays. Plans are also set for Judy Holliday, star of "Solid Gold Cadillac," to participate in a Bache-sponsored stock market news radio program. End IPEAA Talks on Reciprocal Distribution A proposed reciprocal distribution deal between IFE and Allied Artists under which the latter would handle distribution of IFE releases in this country in return for distribution of AA films in Italy has ben abandoned due to "insurmountable complexities," Seymour Poe, president of IFE here, said yesterday. Poe recently returned to New York from the Coast where the reciprocal distribution proposal was discussed with Steve Broidy, AA president, and other AA officials. AA does not have a distribution organization of its own in Italy. Poe said that eight new releases are now available to IFE and the com- pany will go ahead with its present personnel unchanged. Albert Cohen Dies PHILADELPHIA, Oct. 9.-Albert M. Cohen, 51, a leader in the develop- ment of motion picture law, died Sat- urday in the University of Pennsyl- vania Hospital. A veteran of the U. S. Army, he was cited for work with the motion picture industry War Activities Committee during World War II. He was a charter member of the Variety Club of Philadelphia, and the Motion Picture Associates of Phil- adelphia; and a member of the Motion Picture Pioneers. Talent Agents Merge Jack Lenny and Nat Debin, talent agents, have merged their separate of- fices to organize Lenny-Debin, Inc., here. A Hollywood affiliate will soon be announced to represent their talent on the West Coast. Film Leaders to Attend Bow of 'Giant' Tonight A large group of industry leaders will be on hand at the Roxy Theatre tonight for the world premiere of George Stevens' production, "Giant." Full television and radio coverage will be given the opening festivities of the Warner Bros, release. The premiere is being held for the benefit of Muscu- lar Dystrophy Associations of America, Inc. Industry leaders to attend include Jack L. Warner, president of Warner Bros.; Benjamin Kalmenson, WB ex- ecutive vice-president; Serge Semen- enko, David Baird and Charles Allen, Jr., all members of the WB board of directors; Major Albert Warner; Spy- ros Skouras, president of 20th Century- Fox; Barney Balaban, president of Paramount Pictures; George Skouras, president of United Artists Theatre Circuit; Jack Cohen, vice-president of Columbia Pictures. Also Milton Rackmil, president of Universal - International; Daniel O'Shea, president of RKO Pictures; Thomas O'Neil, board chairman of RKO Pictures; Arthur Krim, president of United Artists; Robert Benjamin, board chairman of United Artists; Si- mon Fabian, president of Stanley Warner; Samuel Rosen, executive vice-president of Stanley Warner. Also Sol Schwartz, president and general manager of RKO Theatres; Arthur List, board chairman of RKO Theatres; Joseph R. Vogel, president of Loew's Theatres; Robert Kintner, president of American Broadcasting Co.; Herman Starr, president of Music Holding Publishers Corp.; Wolfe Cohen, president of Warner Interna- tional. German Firm Shooting Exteriors in New York Berolina Film, a German produc- tion company, completed a week of shooting exteriors in New York yes- terday and will spend another week filming 24 local landmarks for a semi- documentary spy feature entitled "The Gimpel Story." Kurt Ulrich, one of the top German producers, and his director, Werner Klingler, brought two of their stars to the U. S. for the brief shooting. Agreements were made with the Screen Actors Guild and other film em- ployee unions for local supporting ac- tors and technical crews to be used during the shooting of the New York sequences. Ernst Jaeger, former edi- tor of Berlin Film-Kurier, is handling public relations for the company. N. Y. Date for 'Storm' Columbia's "Storm Center," a Phoe- nix Production, starring Bette Davis, will have its New York premiere at the Normandie Theatre on Oct. 20. Big U I Dri Set for 'Win David A. Lipton From THE DAILY Bureau . HOLLYWOOD, Oct. 9-UniJ International's "Written on the V which is scheduled for release next year lowing a of special release C m as er ments, wi' given one most int p r o m o t campaigns the histo the con David A. ton, UnJ vice - pre; told the pany's advertising, publicity ar ploitation executives at yeste' session of its current week-Ions: ference at the U-I studios. Attending the meetings are C Simonelli, Eastern advertising publicity department manager; Ramsay, executive assistant to L Philip Gerard, Eastern publicity ager; Jeff Livingston, Eastern tising manager; Herman Kass, E exploitation manager; Jack Dia; studio publicity director; < Lait, assistant studio publicity tor; Archie Herzoff, studio ad ing and promotion manager; Raker, studio advertising depa head; Ben Katz, Midwest adve and publicity representative anc ert Gillham, vice-president of) ningham and Walsh, Universa vertising agency. NEW YORK THEAT i — RADIO CITY MUSIC HAL Rockefeller Center "TEA AND SYMPATH starring DEBORAH KERR • JOHN KER In CinemaScope and Metrocolor An M-G-M Picture and SPECTACULAR STAGE PRESENT*! Sbowplace of the B FOR YOUI SCREENIN MOTION PICTURE DAILY, Martin Quigley, Editor-in Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd I Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Editor Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington. D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Willia nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturda days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York.' Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept March 3,1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c, 21, 1938, at the Post Office at New York N. Y., under tl ri,. II nesday. October 10, 1956 Motion Picture Daily OR* BL Soard Meets Today Pooling Possibilities : board of directors of Warner Pictures will meet here today a ;e up a varied agenda which in- preliminary talks on the pos- of pooling production facili- 0 Hollywood and distribution es abroad with one or more i '■' film companies, it was reported day. ajrfce Semenenko, senior vice- 4*nt of the First National Bank ,ton and a director of Warner will discuss his recent Euro- nip. Semenenko will leave here iston after the meeting. M _ ' ~~ ish Rental Scales Wei at MPEA Meet Danish governmental proposal J ning the use of a sliding scaie atals in Denmark was the center zussion at yesterday's meeting of ijjgjbard of directors of the Motion e Export Association. ■ >>rding to an MPEA representa- - the proposal was presented to - resident Griffith Johnson, who £]rded it to the board of directors pj )nsideration. ■ proposal was that a sliding - be put into effect between first, 3 and sub-run Danish theatres means of settling the embargo or opening up the market once V to American product. Another J sal under MPEA consideration 1 readjustment of the flat film of 30 per cent existing in Den- Maas Tells of Burma 3 MPEA directors also were told e progress made in Burma by [president Irving A. Maas. The "™t1 ors were virtually in accord on HLv agreement with Burma which yped the U. S. companies 235 li- s annually, plus separate li- |[|j||s for 16mm, newsreels and other 3 directors also discussed the divi- bf 240 licenses for Indonesia and tan, but did not reach an agree- -ri on that. M '56-'57 Drive Aim H%r 24,000 Donors P>LLYWOOD, Oct. 9-Permanent lities Committee campaign chair- j Jerry Lewis has set a goal of |»0 donors for the 1956-57 drive. compares with 22,399 donors l-ear, who contributed $1,161,410. \n Cartoon Festival ■■"festival" of animated film car- ™ will be held on Monday, Nov. ""~it the Hotel Pierre here, spon- by members of the Screen Car- ets Local 841, in cooperation with ig Eastern cartoon producers, exhibition is expected to become mual affair, it is said. Giant CONTINUED FROM PAGE 1 office interest from now on for her role as Luz Benedict II, daughter of Hudson and Miss Taylor, who inherits the independence of her mother and the stubbornness of her father, and whose rebellion and subsequent awakening are one of the many high points of the picture. One of the picture's many virtues, and evidence again of the hand of the master craftsmen who constructed it, is the extraordinary atten- tion to minute detail. Thus, although it is the saga of a family, and a Texas family at that, moving from the fabulous riches of vast cattle lands to the even more fabulous riches of oil lands, every character, even though not fully developed, is sketched with deft caricature-like strokes. Thus Jane Withers, although on the screen only briefly and intermittently, is Vashti Snythe, Texas ranch girl, from her first bashful but hearty handshake to the last enormous ermine stole; and Dennis Hopper, in a few brief flashes and one crashing fight scene with Dean is Jordan Benedict III, sensitive as his mother and arrogant as his father. This attention to detail also results in a whole series of scenes which will leave the audiences talking long after they have seen the picture and will, it is almost certain, bring them back again and again to see it. There is the inter-cutting between Miss Taylor visiting the miserable homes of the Mexican workers with Dean and Miss McCambridge riding, and roweling to a fury, Miss Taylor's horse to her own death. There is the unforgettable scene when with a distant rumble and then a roar that shakes the theatre, Dean's first gusher comes in. ^3 ^3 There are the subtle but noticeable changes in the settings and sur- roundings of the castle-like home of the Benedicts which match the changes wrought in the characters themselves by time, civilization, oil and riches. There is the extraordinary use of contrast— between the hot, brassy, arid plains of Texas and the cool green and brilliant sky blues of Maryland, and between the sullen, loutish drunkenness of Dean and the cool, cultured sensitivity of Miss Taylor and her family. And there is finally the preparation for the opening of Jett Rink's Conquistador Hotel and the fabulous party attending it which could happen in Texas, and as a matter of fact did. None of these are used simply for effect. All of them, along with out- standing Warner-Color photography by William Mellor, the screen play by Fred Guiol and Ivan Moffat, the music composed and conducted by Dimitri Tiomkin, the sets and the costumes, contribute to the telling of the story. No listing of credits for so great a work would be complete without crediting Henry Ginsberg, named as co-producer with Stevens, with the courage and vision to back the undertaking and to give Stevens the free hand he so obviously had. It is a production which will have an impact on the box office now and for long in the future as great as its name. Running time, 198 minutes. General classification. Release date, October 4. JAMES D. IVERS Americo Aboaf STARS OF GIANT: Rock Hudson, Elizabeth Taylor and James Dean. Business Good Abroad for TP Aboaf Reports Universal Pictures' business throughout the world by the end of this month should be highly satisfac- tory this year, despite hin- drances in cer- tain areas, ac- cording to Americo Aboaf, vice-president in charge of for- eign distribu- tion. Aboaf re- cently returned from a four- week tour of South Africa, Europe and England. Speaking at a trade press conference yesterday, he said that by the end of the current fiscal year, Oct. 30, the company's business will be very bright, despite the Spanish and Danish situa- tion in Europe. The coming year will also improve our business abroad due to good product, conditions and an expected solution to film problems affecting the industry." The Universal executive is being honored by the company's sales force which is conducting "The Americo Aboaf Drive." Sees South Africa Unchanged Aboaf, in reporting on his trip, pointed out that conditions for Univer- sal did not change in South Africa since 20th Century-Fox acquired the Schlesinger theatre interests there. He said that "we will continue to operate under the same franchise agreement." Commenting on Universale news- reel business, Aboaf said it "is running in the black." He disclosed that Uni- versal recently acquired the Warner Bros, license for Japan and is pro- ducing a newsreel for that market. The company previously sold its rights in Japan to a native newspaper, he said. Select the Committees For O'Doimell Dinner Sol Schwartz, president of RKO Theatres Corp., was selected genera! chairman of the dinner committee for the Motion Picture Pioneers' 18th an- nual dinner to be held Now 30 in hon- or of R. J. O'Donnell, it was announced yesterday. Slated for Waldorf Others appointed to the committee, to be held at the Waldorf-Astoria Ho- tel, were Neu E. Depinet, George Dembow and Marvin Kirsch, co-chair- men; Raymond Willie and Harrv Mandel, co-ordinators; Charles A. Alienate, in charge of new members; |ake Starr, decorations; Chester B Balm, trade papers; Harry J. Takiff, dinner treasurer, and Herb Berg, pub- licity. This is DORIS DAY as the frightened JULIE who discovers on her honeymoon that her husband is a killer— and SHE is the next victim! M-G-M presents DORIS DAY • LOUIS JOURDAN I BARRY SULLIVAN • FRANK LOVEJOY I A MASTERPIECE OF SUSPENSE! An ARWIN Production • Written and Directed by ANDREW L. STONE Produced by MARTIN MELCHER-An M-G-M RELEASE (i Motion Picture Daily Wednesday, October, 10, }' MP A A Report {Continued from page 1) board by the advertising and publicity ■'roup. The committee, headed by Jerry Pickman of Paramount Pictures, vesterday presented to the directors an extensive report on the committee's recommendations for boosting the box office through various promotional and merchandising means. The report in- cludes such proposals as immediate and drastic revision in advertising bill- ings, a Hollywood press conference, executive field tours, market analysis, advertising campaigns, and contest gi\ eaways. Five from Each Company The MPAA directors decided to ha\ e at least five men from each com- pany attend the "summit" conference to 'discuss the advertising-publicity report in more detail, to discuss other suggestions pertaining to the report and its basis, and to formulate a defi- nite program which would have production and distribution support throughout the industry. Once this is attained, then it is ex- pected that the MPAA will seek Holly- wood approval along with approval and participation in the program by exhibitors and their national associa- tions and from the Council of Motion Picture Organizations. The MPAA official said that the foreign sales and foreign advertising- publicity heads have been requested M. P. DAILY picture HE ACCEPTS, without too much surprise, he confesses, but certainly with pleasure. Spyros S. Skouras tellM the National Conference at luncheon in the Waldorf yesterday he and William Heineman (in Brooklyn or some business) will try to repeat their record as chairmen of the 1957 Amusement Industry's annual Brother- hood campaign. Or beat it. As amusements division co-chairmen this year, according to general chairman J Robert Rubin, they collected a formidable $147,639. This, he pointed out, certainly is an improvement ovei the first big drive, back in 1946, when for the first time it netted more than $100,000. That was under an I other Skouras— Spyros P. In array above, John O'Connor, Eugene Picker, Messrs. Rubin and Skouras, anc Leslie Schwartz. to attend the Oct. 18 meeting because it was felt by the MPAA board that some facets of the report might be ap- plicable to the overseas market. He said that at yesterday's meeting, which was presided over by MPAA vice- president Kenneth Clark, the directors, after studying the agenda, decided to authorize the summit meeting. It's Eddie and Debbie with the season's biggest box-office package ! Five Awards ( Continued from page 1 ) engineer, received the Progress Medal; Charles C. Davis, Westrex Corp. sound engineer, the Samuel Warner Award; Dr. Wesley T. Hanson, Jr., Eastman Kodak, the Herbert Kalmus Medal; and Donald G. Fink, director of re- search at Philco, the Journal Award. One award was posthumous— that of the David Sarnoff Gold Medal Award, which went to Robert E. Shelby, NBC. Dr. Alexander Ernemann of Zeiss Ikon, designer of the Ernemann pro- jectors, was awarded honorary mem- bership in the Society. Fifteen New Fellowships Sixteen active members were elevat- ed to the grade of Fellow tonight, bringing the total number of SMPTE Fellows to 256. They are: Willy Bor- berg, General Precision Laboratories; Jasper Chandler, Edouard P. Genock, Robert G. Hufford, Walter I. Kisner and John G. Streiffert, Eastman Ko- dak; John W. DuVall and Wilton R. Holm, du Pont; Edward Furer, Pro- ducers Service Co.; Herman M. Gurin, NBC; Fred Hynes, Todd- AO; Warren R. Isom and Michael Rettinger, RCA; Frank L. Marx, ABC; John B. Mc- Cullough, Motion Picture Association of America, and Richard O. Painter, General Motors Proving Grounds. After the presentations, Dr. William H. Pickering, director of the jet pro- pulsion laboratory, California Institute of Technology, spoke on "Project Van- guard-The 'Earth Satellite." Dr. Pickering, chairman of the working group on tracking and computation of the eartli satellite program, discussed the types of information which will be obtained from the proposed satellites to be launched by the U. S. in 1957- 58. He also explained how scientists hope to get this information and the problems involved in gathering the data. To Offer Three British Films in Package Deal From THE DAILY Bureau LONDON, Oct. 6 (By Air \ Harry Norris, joint managing di' of J. Arthur Rank Overseas Fib tributors, Ltd., will go to New the middle of this month, taking him prints of three Rank pictur which he plans making a pa distribution deal. The films "Reach for the Sky," "A Town Alice," and "The Battle of the Plate." Norris will join his chief, Davis, who is scheduled to arr New York on Oct. 15. Board of PC (Continued from page 1) committee, Robert Rubin of mount, Ray Bell of Columbia Pii Paul Quinn of RKO Radio Pi. and Sidney Schreiber, MPAA tary. Barney Balaban of Paraij Daniel T. O'Shea of RKO Radj tures, and A. Schneider of Cob may also attend the conference. The sub-committee and SH are expected to formulate the N directors approved plan to enlari appeals board to include exhibits independent producers. It was j ed that the sub-committee will a to have some sort of an oper program ready by the Nov meeting of the MPAA board. W. M. Sphect, 59 ATLANTA, Oct. 9 - Willi] Sphect, 59, for many years Q row here as sales representativ booker for major film exchangffl at his home here after many of illness. HIS WEEK COLUMBIAS REPRISA ARTS PLAYING 168 IMPORTANT ITUATIONS IN THE STATE OF And we've ai iart DES MOINES! TECHNICOLOI MADISON FELICIA FARR KATHR with IVi Screen Play by DAVIO P. HARMON, RAPHAEL HAYES and DAVID DORTORT • Screen Story by DAVID P. HARMON • From the Novel by ARTHUR Produced by LEWIS J. RACHMIL • Associate Producer: HELEN AINSWORTH • Directed by GEORGE SHERMAN EXHIBITORS HAVE DEPENDED ON REPU BOOK IT.1 EXPLOIT IT! FOR A BOXOfFICE "BOON BOXOFFICE PICTURES FOR 20 YEARS tad Repu6££t continued to ctetitw i STRANGER AT MY i THE MAVERICK QUEI DAKOTA INCIDEN1 THUNDER OV STRANGE AD LISBON 1IZONA OANDAL, INC ROBERT HUTTON • PAUL RICHARDS • PATRICIA WRIGHT THE MAN IS ARMED DANE CLARK • WILLIAM TALMAN • MAY WYNN ABOVE US THE WAVES JOHN MILLS • JOHN GRE6SON • DONALD SINDEN A WOMAN 9u ' DEVOTION TRUCOLOR by Consolidated Film Industries RALPH MEEKER • JANICE RULE • PAUL HENREID TEARS FOR SIMON J TRUCOLOR by Consolidated Film Industries DAVID FARRAR • DAVID KNIGHT • JULIA ARNALL ACCUSED OF MURDER NATURAMA TRUCOLOR by Consolidated Film Industries DAVID BRIAN • VERA RALSTON • SIDNEY BLACKMER LO Motion Picture Daily Wednesday, October, 10 Columbia (Continued from page 1) were $2.28 for the period ended June 30, 1956, as compared with $4.40 for the prev ious period. The earnings per share of common stock after preferred stock dividends, for both the current year and the prior year, are based on the 1, 067,327 shares outstanding on June 30. 1956. Gross Business Total Not Given The company prov ided no explana- tory information, limiting itself to the foregoing only. Gross business for the past fiscal year was not disclosed nor were federal taxes or other data which is ordinarily included in an annual report. Silent Stars to Attend Theatre Birthday Fete LOS ANGELES, Oct. 9-The Car- mel Museum Theatre, which a year ago converted to a programming policy under which current motion pictures and silent films dating back to Mabel Normand, Marie Dressier and other silent stars are shown, will celebrate its first anniversary on Nov. 1 with special ceremonies to which Mack Sennett, Mary Pickford, Bronco Billy Anderson, Jack Oakie, Bamon Novarro and other pioneer players will contribute their presence. Exhibitor Charles Tarbox, who has made the unique policy successful, has engaged organist David Andrews to re-activate the $20,000 Wurlitzer organ installed when the theatre was built. 77 Book 'Rififi' "Bififi," the French picture now at the Fine Arts Theatre here, will go into general release at 77 theatres in the New York metropolitan exchange area, including major circuit houses, Bichard Davis, president of United Motion Pictue Organization, which is releasing the film, has announced. The film will be an English language ver- sion, Davis said. FLY B O A ARISTOCRAT OF THE AIR Direct New York • London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave.. New York 17. N. Y.. tel. MU 7-8900 One Man's TViews — By Pinky Her won Will Ask SE Jean Blake ABC will launch a new tv series dealing with progress and research in medicine, industry and science, "Johns Hopkins File 7," which will originate starting Sunday, Nov. 11 (3:30-4:00 P.M.) at Johns Hop- kins U. in Baltimore. Dr. Milton S. Eisenhower, prexv of the University, will appear on the first and several subsequent programs, the initial show dealing with "fear." . . . Erie Stanley Gardner has arrived in Hollvwood to take in the filming by TCF of "The Case of the Moth- Eaten Mink" seg of the forthcoming "Perry Mason" series . . . NBCom- mencing Thurs., Jan. 10, the Toni Co. will co-sponsor "The Groucho Marx Show" alternating with DeSoto-Plymouth. . . . Arthur Storch who was picked from tv to do the "Sow-Belly Simmons" role in the off-Broadway drama "End As a Man," has returned from Hollywood where he portrayed the same part in the forthcoming Columbia Pictures version, starring Ben Gazzara. . . . Producer Walt Framer was rewarded with another "Big Pavoff" (his sixth) when Mrs. Framer presented him with a 7 pound- 10 ounce bouncing bov, Benn Lenard, last week at St. Joseph's Hospital in Far Rockawav. ft it ft Jean Blake, who upon the death of George Blake last year, assumed the presidency of George Blake TV Enterprises, has done a remarkable job in guiding the firm to a leading position in but six years, among indie producers, currently servicing 22 advertising agencies. Bob Kingsley has been added to the pro- ducer-director staff. . . . CBSpokeswoman for Rev- Ion on the "$64,000 Question" Evelyn Patrick will deliver similar chores on Revlon's new TVehicle, "Most Beautiful Girl in the World," which tee-vees off Monday, Oct. 22 (9:00-9:30 P.M.) on NBC. . . . ^jPHK^Nf Plans are now underway to star Frankie Laine in \ I a non-singmg ro'e this winter. Although the warbler \ * is being offered two Broadway dramas, he may \ % accept an offer by British producer Peter Saunders to star in the London production of "Subway in the Sky," written by Ian Main. . . . Screen Cartoon- ists Local 841, in cooperation with Eastern producers of animated film cartoons, will hold their first annual Film Festival to be called "Anima- tion One," Monday, Nov. 26, in the Grand Ballroom of the Hotel Pierre in New York. ft ft ft Talented Hollywood actress Joyce Holden will be seen making her live tv debut next Monday on NBC, co-starring with John Hudson in Robert Montgomery's production of "The Pilgrimage." . . . Jayne Meadows and Chill Wills will co-host the telecast (8:00-8:30) over WABD of the world preem tonight of "Giant" at the Roxy Theatre for the benefit of Muscular Dystrophy Assn. of America. . . . Comic Peter Marshall has been signed as Paul Gilbert's "sidekick" in the Screen Gem teleseries, "Shore Leave," which is slated to roll next month with Harry Sauber, producing. . . . Joe Spivak, son of ork pilot Charlie Spivak, has just become a disk jockey at station WPTR, Albany, N. Y. . . . Under the supervision of Enoch Light, himself an accomplished musician, Paul Whiteman is currently recording an album for Grand Awards Records at Fine Sound, Inc. Titled "Paul Whiteman 50th An- niversary Album," the nostalgic item of musical Americana, features top-notchers Tommy & Jimmy Dorsey, Jack Teagarden, Johnny Mercer, Joe Venuti, Will Bradlev, Charlie Margolies, Hymie Shertzer and many other members of Pops' original orchestra. This is a MUST for radio and tv station record libraries. . . . Siobhan McKenna, featured in the Equity Film, "Daughter of Darkness," and currently starring on Broad- way in "Saint Joan," has been signed as femme lead in Producers Show- case production of Somerset Maugham's "The Letter," next Monday TVia NBC (8:00 P.M.). ft ft ft Elliott Arnold, story supervisor of the ABC-TV series, "Broken Ar- row," has taken a week's leave from 20th Century-Fox TV Productions and flew to Europe on a special mission for the U.S. Air Force. On similar missions last year Arnold covered more than 75,000 miles and penned a tome, "Rescue," highlighting daring and dramatic chapters of the Air Reserve Service. ( Continued from page 1 ) I groups, said the results may b(j presented to SBA so that they " issue directives pertaining to exhi: solely." He also indicated that gressional legislation on this rh may be sought. The exhibition figure pointei that while the SBA ruling "took tres off the blacklist," it "did n far enough. If we could ope doors to small theatres who se, receive governmental loans for r gitimate purposes, then perhap < vate lending institutions woulc become more lenient in their de with theatremen." Modernizing Favored The SBA ruling in regard to t loans is just the same as that for to other small businesses, accord an SBA official here. He pointe that the only additional require are that theatres must be "four and must contribute to "eco health of their community." Ttv official also said that theatre c seeking small business loans for ernizing purposes can still be e for those loans, in many cases there is already a mortgage or theatres. He explained that since SBA have collateral or a guarantee f< loan it makes, the agency woul off a small existing mortgage in to get a clear title to a mortgage it could use as collateral. Siegel Confirms ( Continued from page 1 ) locally that he had been chosen position already, Siegel said: approached by New York reg the presidency of Loew's, Inc. I am flattered by the presen there is a problem regarding m} pendent producing company ai obligations to it. "All negotiations are in ab pending further talks." The Loew's board of direc scheduled to meet next Wed and agree on a successor to Loew, whose resignation froi company presidency is to beco fective Nov. 15. Arthur Loew to Adc Sales Meet in Chicag< Arthur M. Loew, president c ro-Goldwyn-Mayer, will addrt company's U. S. and Canadia managers when they gather three-day sales meeting at the stone Hotel in Chicago. Under Direction of Reag Charles M. Reagan, vice-pr and general sales manager of > will conduct the sessions, whi begin Monday. Plans for ma new product, including "Teah< the August Moon," as well as ir dent productions to be relea M-G-M, will be discussed at tl meeting, Beagan said. Loo speak on Tuesday. MOTION PICTURE DAILY SO. NO. 72 NEW YORK, U. S. A. THURSDAY, OCTOBER 11, 1956 TEN CENTS lestically th-Fox Will stribute CS klahoma!' sts in 'South Pacific1' Overseas Film Rights ■ntieth Century-Fox has ac- domestic distribution rights to inemaScope version of "Okla- and the foreign distribution to "South Pacific," from Magna e Corp., it was reported here lay following a meeting of the of directors of 20th-Fox. rding to a 20th-Fox representa- he company would begin dis- ya of "Oklahoma!" in February United States and Canada in ies where it will not conflict howings of the Todd-AO ver- the same film. as also reported that 20th-Fox also substantially invest in the tion of Rodgers & Hammer- "South Pacific," which would rore the cameras by the end Continued on page 6) is in Canada; Will \ve in Chicago Today Special to THE DAILY |\TREAL, Oct. lO.-John Davis J. Arthur Rank Organization here with his partv from Lon- Isterday. Although he could not •lied for comment, a spokesman Leon Theatres said Davis met [unidentified persons in the Id district of the city, htioned on reports that the Rank lis planning to establish its own lition organization in the United and possibly its own theatres, \i Continued on page 3) West, Officials |Ieet Council Here "rom THE DAILY Bureau LLYWOOD, Oct. 10 - Ed |m, president of the Screen Guild, West, and the entire ■ e personnel, will attend the I meeting of the national coun- ■|:he Writers Guild of America Continued on page 3) Schenck Proposed Siegel For Loew's Presidency Sol C. Siegel was first proposed to the Loew's board of directors for president of the company to succeed Arthur Loew by Nicholas M. Schenck, chair- m a n, it is learned. Schenck 's nominee is said to have met with an imme- diately favor- able reaction by some directors, whereas others are described as having had some hesitancy over his lack of experience in Eastern administrative affairs, due to his con- centration on production, in which he has a highly successful record. Siegel confirmed in Hollywood this (Continued on page 2) Siegel (/. S. Exhibitors Will Go To International Meet Representatives of U.S. exhibition will attend the general convention of the Union Internationale de Exhibitor Cinematographique which will be held in Lausanne, Switzerland, Nov. 22-23, it was reported here yesterday. Theatre Owners of America and Allied States Association are both members of the global theatre asso- ciation. TOA's representative to UIEC (Continued on page 2) SB. A Official Will Speak On Loans to ITOA Here Arthur E. Long, regional director for the Small Business Administration, will discuss the recent SBA ruling on loans to theatres on Oct. 18 at the membership meeting of the Indepen- dent Theatre Owners Association at the Sheraton Astor Hotel here. Long, who covers New York State, Connecticut and Northern New Jersey, will talk on theatre eligibility for loans and how to apply for them. Nick Pery Resigns Post With Col. International Nick Pery has resigned as vice-presi- dent and European managing director of Columbia Pictures International, effective Nov. 9, to go into indepen- dent motion picture production, it was announced yesterday by Lacy W. Kastner, president of Columbia In- ternational. Pery has been with Columbia for 22 years in various executive positions. In recent years he has been in overall charge of all of Columbia's offices in Continental Europe and the Middle East, as well as of all of Columbia s production activities in Continental Europe. Pery said that it "is with a deep sense of regret" that he will leave Columbia, explaining that "my reasons are so compelling that I cannot do otherwise." He said that his future plans will be announced at a later date. Angel Reports on Trip Says Top British Films Should Have Single U.S» Distributor By PETER BURNUP LONDON, Oct. 6 (By Air Mail)-The establishment in New York of a central information bureau for British films was advocated by producer Daniel M. Angel, in a press interview following his return here from New York, where he attended the convention of the Theatre Owners of America. An- gel feels also that big British films should go through fewer distributors in the U. S. Some American exhibitors, said Angel, had reported to him that dis- tributors in some cases lost interest in a picture if it didn't catch on at the outset. "That is whv I think it is impera- tive that there should be fewer dis- tributors handling our top product," said the British producer. "Our seven to ten top offerings annually should go through one distributor." Angel counsels that the distributor of a top subject should go out forth- with after the circuits. "If you have faith in a big picture, go out for the (Continued on page 6) For Theatres Won't Cover Mortgages in SBA's Loans Funds for Modernization Only, Official Contends By J. A. OTTEN WASHINGTON, Oct. 10 - The Small Business Administration's loans to "four-wall" theatres would be made purely for the purpose of mod- ernizing the theatre, and not for the purpose of paying off an existing mortgage, an official of the SBA stated here today. "The only kind of mortgage which we might refinance," he said, "is if refinancing is incidental to the over- all loan and is to get clear title to the collateral." In a case where the owner of a mortgaged theatre applied for a loan to modernize, the official went on, if the greater proportion of the loan was for refurbishing and if the prop- erty was already encumbered by a small mortgage, "we might retire the mortgage so that we could clear the (Continued on page 2) 'Giant' Bow Contributes $40,000 to Charity Unit The world premiere of George Ste- vens' production "Gaint," at the Roxy Theatre here last night, contributed more than $40,000 to Muscular Dys- trophy Associations of America, Inc., for whose benefit the Warner Bros, opening was held. The event was attended by a crowd of nearly 6.000 (Continued on page 3) Ryder Tells SMPTE Of New Sound Device From THE DAILY Bureau HOLLYWOOD, Oct. 10-Automa- tion will bring about big improve- ments in production techniques, but will not result in employment dis- placement, Loren L. Ryder, Para- mount studio technical department head and inventro of Vista Vision proc- ess, told delegates to the convention of the Society of Motion Picture and (Continued on page 3) Motion Picture Daily Thursday, October 11, PERSONAL MENTION HARRY COHN, president of Co- lumbia Pictures, returned to the ("oast last night from New York. • Lacy W. Kastner, president of Columbia International, will leave New York today for London via B.O.A.C. William ]. Heineman, United Artists \ ice-president in charge of dis- tribution, will leave here today for Montana. Lew Wassekman, president of Mu- sic Corp. of America has returned to New York from Europe. • Nat Levy, Eastern sales manager lor RKO Radio, left here yesterday for Gloversville, N. Y. • Sy Bartlett, producer, will return to New York from Spain on Monday. • Armond Deutsch, producer, will arrive here on Monday from the Coast. • Stephan Mitchell, producer, will return to New York today from Lon- don via B.O.A.C. Columbia to Use Shorts For Nation-wide Contest - A star identification contest aimed at stimulating the box office has been in- corporated into a series of ten color short subjects by Columbia Pictures, it was announced yesterday by Mau- rice Grad, the company's short subjects sales manager. Called "Guess ? Who," the contests will be featured in "Screen Snapshots," a one-reel series which is entering its 36th consecutive year, Grad said. Pa- trons will be asked to identify film stars, who will appear in disguise in several scenes in each "Snapshots" re- lease. Contestants will send their identifi- cations to Columbia in Hollywood, ac- companied with their choice of a £a- \ orite motion picture star and a letter of 100 words or less explaining why. One national winner will be selected with each "Snapshot" release, winning a free week's trip to Hollywood. No Paper Tomorrow MOTION PICTURE DAILY will not be published tomorrow, Oct. 12, Columbus Day, a legal holiday. TV. M. Schenck (Continued from page 1) week that "New York" had talked to him about the Loew's presidency but added that questions concerning his obligations to his independent pro- ducing company prevented an im- mediate decision. Loew's resignation is effective Nov. 15 and is scheduled to be acted upon by the company's board of directors at its meeting next Wednesday. U. S. Exhibitors ( Continued from page 1 ) is Myron N. Blank and Allied States' representative is Julius M. Gordon, both of whom attended the last meeting of UIEC in Rome last year. Among the other countries who will send representatives to Switzer- land for the convention are Germany, Belgium, Holland, Spain, Great Brit- ain, France, Israel, Italy and Sweden. Universal Dividend The board of directors of Universal Pictures has declared a quarterly divi- dend of $1.0625 per share on the 4*4 per cent cumulative preferred stock of Allied Officers Hold Special Meeting Here A meeting of the top officers of Al- lied States Association took place here yesterday at which time a number of current industry topics, including the Allied forthcoming convention, was discussed, it was reported. Attending the conference in the of- fices of David Snaper Theatres were Rube Shor, Allied president; Ben Mar- cus, and Wilbur Snaper, members of the executive committee and both past presidents of the organization; Jack Kirsch, chairman of the Allied Emergency Defense Committee, and Irving Dollinger, treasurer. Shor, who recently was released from a Cincinnati hospital, where he was a patient for a few days, de- clined to comment on the meeting, saying he is in New York for a "rest." However, it was reported that the Al- lied officers discussed the possibility of setting up a meeting with COMPO or its committee, headed by Emanuel Frisch, to attempt to "reconcile dif- ferences.' the company. The dividend is payable Dec. 1 to stockholders of record at the close of business on Nov. 16. A REBEL Loans of SB j ( Continued from page 1 ) title to the collateral." SBA \ not clear a mortgage, he said for the purpose of transferring it the present mortgagee. As a hypothetical case he cil " theatre owner applying for a $3 loan. If the building was j $200,000, he said, and the tf owner owed $25,000 on his mort SBA would lend him $55,000. O $30,000 would be for modernia and $25,000 would be to retin mortgage. Avoids 'Low Liquidating Val There might even be a easel official said, where SBA might a second mortgage on a theat i j order to guarantee the loan, pointed out, however, that ' 'th< have a fairly low liquidating for loan purposes" and that the gage would be below the replace cost of the theatre. The official said that SBA \ have to decide on an individual all loan cases where there w; existing mortgage on a theatre. Where there is a substantial gage on a theatre, he declared, generally would feel that other were available to that theatre that the agency, under its rules not grant a loan. He went on t< however, that in cases where a gage could not be cleared, it be possible for SBA to make a using as collateral a chattel mor on the theatre equipment or a gage on other real estate hel the theatre owner. Some Without Collateral It would also be possible, wh mortgage can't be cleared, for a tre owner to get a small SBA r. ipation loan without collatera said. Under those circumstance explained, a bank pays part o loan and SBA pays the rest, would pay $15,000 or 75 per ce the loan— whichever was the 1 figure. If the bank is satisfied the future prospects of the th the official stated, SBA would a the bank's recommendation and \ grant the loan without collate SBA will also grant loans to pis' who lease theatres, the official SBA may place a chattel moi on the theatre equipment, he J or may mortgage other real belonging to the theatre lessee, would also be a participation Honor DeMille Todd Cecil B. DeMille will be hono, a luncheon to be held at the > politan Club here today. Gro\ Whalen, chairman, will accord t to DeMille as producer of mount's "The Ten Commandn MOTION" PICTURE DAILY, Martin Quigley. Editor-in Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor, . Photo Editor: Herbert V. Fecke. Advertising Manager; Gus H Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building. Samuel D. Berns, Manager; jWm'^rn.,^ \ Richard Gertner. News Editor; Floyd E. er; William R. \ 2, Hope William except Saturd; "Quigpubco, New York. Fd tor Telephone HOllywood 7-2145; Washington, T. A. Otten, National Press Club, Washington, D. ('.; London Bureau, 4, Bear St., Leicester S'runre nun Manager' Peter Burnup Editor: William Pay", News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturday da s and 'holidays, bv Ouigley Publishing Company, Inc., 1270 Sixth Avenue, Ro-kefeller Center, New York 20. Telephone Circle 7-3100. Cable address . Oiiglev President- Martin Quigley. Jr., Vice-President: Theo. T. Sullivan, Vice-President and Treasurer; Leo J. Brady. Secretary. Other Qu.gley Publications: Motion Picture 1 ivttpr Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a J Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y.. under the; March 3.1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, J.0c. ay, October 11, 1956 Motion Picture Daily 3 t: •EDPLE }.,}L Kamath has been named |r of Warner Bros.' office in k, Thailand, it is announced ife Cohen, president of Warner ional. E. D'Souza, former ii in Bangkok has been re- as manager of the company's Indonesia. □ " ;les Kontulis has been elected tat of the Stanley Warner Club V, | annual meeting held at the office. Other officers are: vice- kits, Harriett Pettit, Stanley j . Etta Rodoff, Fred Stengel and Sherwood; treasurer, John T. secretary, Stuart H. Aarons. i c □ n L. Friend, president of Tele- 1 lm Studios, Chicago, has added staff Bryan Wright, as produc- pervisor; Jack L. Richards, as 4 ameraman, and Stan Vrba, as Ijanager. □ Ham P. Lowden, Du Pont x-ray |ts technical representative for ill 1 1 New York with headquarters Halo, has been transferred to Ir as technical representative for l ire line of Du Pont x-ray, mo- cture, press, portrait, and in- l photographic products. He Over Colorado, Wyoming, and i lexico. ge Nelson, publicist and for- wsman, has joined the national relations firm of Cleary- & Irwin as vice-president in of Eastern operations. □ □ rt Goldman, projectionist at icon Hill Theatre, Boston, will railed Commander of the Lt. Inon Macaulay Post No. 270, j eatrical Post of the American on Nov. 20 at Blinstrub's Vil- s in Canada Continued from page 1 ) al official said he hadn't heard such plans. 'p stayed here brieflv, flying last ,o Toronto. He will then go to ■ *o tomorrow and on to New sxt Monday. He is due back in ) Oct. 23. He is accompanied ;nneth Hargreaves, Kenneth jes and Harry Norris of the : listribution organization. : e' Has Premiere INNATI, Oct. 10-With Doris i spearing on the stage of the ^.lbee in person, following three "f a comprehensive home-com- ledule here, "Julie," produced rdently by Martin Melcher for [ release, had its world pre- here tonight for a benefit au- 'Giant' Bows Red Chinese Like 'Tulip9 (Continued from page 1) including industry figures and celebri- ties. "Giant" begins its regular run this morning at the Roxy. The opening was covered by more than 60 critics and reporters represent- ing that many papers from 27 cities as far west as St. Louis. The premiere was filmed by the Ed Sullivan tv show for telecast next Sunday and by every television newsreel. The event was also telecast locally, live, from the lobby of the Roxy via WABD-TV with Chill Wills, who starred in "Giant," as master of cere- monies, and Jayne Meadows as mis- tress of ceremonies. Ryder Tells SMPTE (Continued from page 1) Television Engineers at the Ambas- sador Hotel this afternoon. Ryder stressed refinements in sound-record- ing, mentioning for the first time a new device that, he said, "remem- bers what was done during rehearsal and plays this information back." Ryder, who is a former SMPTE president, presided at an evening ses- sion on color. Edward W. Templin, electronic de- sign supervisor for the Westrex Corp., made a strong case for multi-channel sound, saying, "Music and other ef- fects which pictorially are spread all over the screen should have their as- sociated sounds similarly distributed." He said this requires using as many as seven channels, but added that the cost becomes an important factor in this operation. A paper by Robert E. Gottschalk, president of the Panavision Corp., which was to be read today, will be given Friday evening instead, at the M-G-M studio. Gottschalk will dem- onstrate the reverse anamophoser for drive-ins which have extra long throws requiring, otherwise, extra long lenses which do not yield a bright screen image. The Gottschalk lens, it is said, will enable exhibitors to use a shorter lens and get a supe- rior image on the screen. SWG Group to N. Y. ( Continued from page 1 ) in New York on Friday and Saturday. Among the matters likely to come up for discussion is SWG's differences with Mike Todd concerning writer credits to be given for "Around the World in 80 Days," which began with arbitration proceedings and pro- gressed through the Guild's 'place- ment of Todd on its unfair list and Todd's launching of a Superior Court suit against writer James Poe and former Todd treasurer Bernard J. Reis, charging conspiracy to influence the arbitration board. As Todd is not a signatory to the SWG basic contract with producers, the Guild-Todd controversy, widely- aired in the press, has been regarded in the trade here primarily as fostered by the producer for publicity pur- poses. By A. C. PINDER TOKYO, Oct. 7 (By Air Mail)- The biggest thing to hit Red China since the revolution was Gina Lollo- brigida in "Fanfan the Tulip," which has been packing them in ever since it hit the Communist motion picture theatres. The Chinese on the mainland are starved for Western films as was proven when the Italian "Bicycle Thief" was released in 1955 and drew huge crowds as the first new Western film since 1949 to play on the mainland. Little Chance for U.S. Films There is little chance of new Amer- ican films getting in with both the Red and the U.S. Government's op- posing such a move. But of late the Communist Chinese have brought in two Danish films, the first ever shown in China, "Story of My Life," a biog- raphy of Hans Christian Andersen, and "Steadfast Tin Soldier," one of his fairy tales in color. A West German film, "Heart of the World," the story of Baroness Bertha von Suttner, has been dubbed in Chinese and is also being shown. This last summer also saw over 2,000,000 Communist ticket buyers when five Japanese films were shown for two weeks in 10 Communist Chinese theatres in 10 different cities. These films were handpicked and devoted to the seamy side of life in Japan with the exception of one made by a Leftist Japanese company which was a musical devoted to classi- cal music. Reds Call lt "Decadent' This latter film was criticized by Japanese Communist Party members as "decadent" to which the producer replied that he was going broke making propaganda films and wanted to recoup his losses with a picture that the public would like. Johnston to Budapest For Iron-Curtain Study Special to THE DAILY BONN, Germany, Oct. 10,-Eric |ohiiston, president of the Motion Pic- ture Export Association, left here to- day for Frankfort where he will em- plane for Budapest on the first leg of his Iron Curtain film survey. Johnston, while here, conferred with Chancellor Adenauer, Secretary of State Halstein, and Minister of Eco- nomics Erhard. Livingston to NBC HOLLYWOOD, Oct. 10-Alan W. Livingston, former executive vice-pres- ident of Capitol Records, and more re- cently nresident of California National Productions, subsidiary of NBC, has been named by the network to head television programming at the NBC studios here. . . . NEWS ROUNDUP Urges Ticket Tax Gut A decrease of 50 per cent in the amusement tax was urged by Mayor Richardson Dilworth in presenting the city budget to Philadelphia's City Council. Dilworth said that this tax had shown a steady reduction due to decreased patronage. A drop of $1,- 200,000 would result from reduction of the 10 per cent tax to five per cent. ■ AAP Sales Meet Today A two-day sales conference of fit-Id representatives of the Associated Art- ists Productions has been called for by Bob Rich, general sales manager, tor today and tomorrow at the Hotel Gotham here. AAP distributes War- ner Bros, features and cartoons and "Popeve" cartoons to television. B Presley Gut-Out for Para. What is said to be the "largest cut-out figure ever erected above a theatre marquee" will be installed at the Paramount Theatre here starting next week. It is a giant, 40-foot like- ness of Elvis Presley, star of 20th Cen- tury-Fox's "Love Me Tender," which will open at the theatre later this fall. a Speed Record for Filmack A speed record for producing a one- minute film commercial in less than 48 hours was claimed this week by Filmack Television Studios here. The job was received at 9 A.M. on a Mon- day from Cities Service through Elling- ton & Co. and by 6 P.M. Wednesday a 35mm release print was on the air, according to Don Mack, vice-president and tv sales manager of Filmack. ■ Preniinger Returning Here Producer Otto Preminger will return here tomorrow from London, where he completed the European phase of his global search for a young actress to play Joan of Arc in his United Artists film of Bernard Shaw's "Saint Joan." He will announce the winner of the contest on the Ed Sullivan television show Sunday, Oct. 21. Murrow Off CBS Board The Columbia Broadcasting System, Inc., yesterday announced the resigna- tion of Edward R. Murrow as a mem- ber of its board of directors. In his letter of resignation Murrow stated: "As you know, I am in the process of negotiating a new and possibly long-term employment contract with CBS. It seems to me inappropriate that I should remain a member of the board while these negotiations are in progress. . . ." STEVENS', PRODUCT/Oi FROM THE NOVEL BY EDNA FERBER I PRESENTED BY WARNER BROS. IN WARNERCOLOR starring ELIZABETH TAYLOR - ROCK HUDSOf 4 with DENNIS HOPPER • JUDITH EVELYN • PAUL FIX • SCREEN PLAY BY FRED GUIOL AND IVAN MOFFAT • music composed and conducted by dimitri tioi ;'f^2*THIS IS ONE OF THE ADS IN THE SWEEPING GIANT CAMPAIGN. I APPEARS IN LIFE ON STANDS OCT. 18 AND IN LOOK ON STANDS OCT. 3C A picture of proud people, a love story, a cavalcade -- onflict of creeds--a personal drama of strong longings-- a story of big things and big feelings - - This is GIANT ! OLL BAKER AS BENEDICT II JANE WITHERS AS VASHTI SNYTHE CHILL WILLS AS MERCEDES McCAMBRIDGE DENNIS HOPPER AS SAL MINEO AS UNCLE BAWLEY AS LUZ BENEOICT JORDAN BENEDICT III ANGEL OBREGON I ■ fl IV It I "* /~\. r">v I " A I AND PRESENTING ALSO STARRING |A VU\ )U AM ♦ CARROLL BAKER • JANE WITHERS « CHILL WILLS ~lvlL-0 U L/Vl M MERCEDES McCAMBRIDGE ♦ SAL MINEO n cedbyGEORGE STEVENSandHENRY GINSBERG- directed by GEORGE STEVENS presented by WARNER BROS. HE TIME HAS COME FOR GIANT. IT HAS JUST OPENED AT THE ROXY, N. Y. EXT WEDNESDAY GRAU MAN'S CHINESE, l_. A. THE CHICAGO, CHICAGO, ^£ •CTOBER 25 AND THE METROPOLITAN, BOSTON, NOVEMBER 1. 6 Motion Picture Daily Thursday, October 11, 1 National Pre -Selling ((TI7AR and Peace*' is the re- VV cipient of considerable pro- motion in the Oct. 16 issue of "Look." An eye-catching, two-page spread in full color is devoted to this Para- mount film. An artist's impression and location photos of the Battle of Borodino are reproduced in sparkling colors. The motion picture editor sums up by saying, "AH honor must go to those who had a part in re-creating War and Peace,' especially to direc- tor Vidor and English cinematogra- pher Jack Cardiff, who proves for all time that film photography can pro- duce a trulv distinguished work of art." • "Friendly Persuasion,"' among other top films of the fall season, is high- lighted in the October issue of "Woman's Home Companion." • "Tea and Sympathy" receives a good review in the Oct. 8 issue of "Life." The review occupies the major part of three pages and is illustrated with photos made on the production sets. • "The Pride and Passion" will get a substantial plug in the Oct. 20 is- sue of "The Saturday Evening Post" by reason of a personality story on the film's female star, Sophia Loren. • "The Brave One" is reviewed and recommended by Florence Somers in the October issue of "Bedbook." She reports it is a story of "Leonardo," a young Mexican boy who cherishes a rather unusual pet, a bull— not a Ferdinand who is docile and likes to smell flowers, but a real fighter. He took him to school with him to kneel for the blessings of the animals. Under the loving care tendered him, the bull grew strong and hand- some, but Leonardo failed to realize that such a fine animal must fight in the bull ring. This picture has a happy ending and we also recommend it highly. • "Secrets of the Reef," reports Ed Miller in the October issue of "Seven- teen," "is a uniquely beautiful movie about creatures that live in the sea. Three years in the making, filmed in the Bahamas and at Marineland, Fla., it records a fantastic world in vivid color. Myriad underwater in- habitants—from the courting octopus and the Moray eel to infant sea horses— are seen in their continuous fight for life." WALTER HAAS WITH A SPECIAL TRAILER CHICAGO, ILL. 1327 \. W1IISH REVIEWS; Between Heaven and Hell 20th Century-Fox — CinemaScope There is much box office potential in David Weisbart's production of this "love-and-war" story. The direction bv Richard Fleischer is dynamic and the cast is top-notch. Even Robert Wagner, who is having trouble finding his acting niche, does his best job so far in the role of an un- certain and unhappy World War II doughfoot. The support is very good all the way down the line. Photography and landscaping, in CinemaScope and De Luxe color, are fascinating, full advantage being taken of CinemaScope's qualities for framing vast stretches of terrain and for following extensive action across big spaces. War pictures are a natural for the wide screen, and this war, in which there is plenty of fighting, blood and brutal death, is handled with commendable restraint. Wagner plays the part of a young Southern landowner who is oppres- sive with his sharecroppers. When his National Guard unit is called into active service at the outbreak of World War II, he regretfully leaves his beautiful wife, played by Terry Moore. Wagner slowlv learns respect for the sharecroppers in his unit as war brings out the worst and the best of all involved. He finds his own self wracked bv alternating fits of irresolution and trembling hands and moments of great coinage. When a panicky officer shoots three of his own squad, Wagner goes into a rage and assaults him with a rifle butt. He escapes a court-martial because of the circumstances and his dis- tinguished service. He is transferred to a front-line outpost, where he meets Rroderick Crawford, a cowardly officer who has discarded his insignia and refuses to be saluted for fear that enemy snipers will get him. Another humble sharecropper rises to such noble heights in battle that Wagner loses the last of his feudal attitude. Wounded and a hero at picture's end, Wagner starts for home knowing that "things will be different in the South." Running time, 94 minutes. General classification. For October release. Gus Dall/^s Oklahoma! Wee Geordie George K. Arthur The most salable attractions of this homespun tale from the British Isles are two of its stars— Alastair Sim and Norah Gorsen Sim needs no more exploitation than a prominent place for his name on the play- bill, and he turns in his usual bright and expert characterization. His por- trayal of the bemused Scottish laird is the sparkling highlight of the film, but the character has little to do with the movement of the story. Norah Gorsen is a new face, but what a face! She is one of the most beautiful voung redheads to appear on the color screen this season. "Wee Geordie" is a tiny boy, the son of Laird Sim's game keeper, who is laughed at by the other schoolbovs until he subscribes to a correspondence physical culture course. The years pass and the tiny boy grows into the largest, tallest, strongest man in the Highlands and actor Bill Travels takes over the role handsomely. The correspondence course instructor suggests that Travers make some practical use of his muscles, such as throwing the hammer. He does this so well that the Olvmpic committee takes him to Australia as a member of the 1956 British team. He becomes homesick on the way, never having left the glen before, until he meets a Danish lady shot-putter, played by buxom Doris Goddard. Travers wins the hammer throw at the games and wildly embraces Miss Goddard on the field. The games announcer broadcasts all the passionate details to the radio audience, including Miss Gorsen, his sweetheart, and the rest of the folks at home. Travers can't understand the cold shoulder he receives at his homecoming, but his naive charm and brawny big arms soften the beautiful Gorsen for a clinch ending. The color and photography are well done. However, the slow and homely type of humor which the British appreciate and which "Wee Geordie" follows may seem a little too pedestrian for the American au- dience. Sidney Gilliat and Frank Launder produced, with Launder directing. Running time, 94 minutes. General classification. October release. G. D. ( Continued from page 1 ) of the year in both the Todd- AO I ' CinemaScope processes. The 20th-] executive said that Magna Thea would retain the domestic distribui rights to "South Pacific" with 2l> Fox securing the foreign releas^ rights under the agreement. It reported that close to $5,000,00( involved in both agreements. The foreign distribution rights "Oklahoma!" had been acquired mid-summer by RKO Radio Picrt from Magna Theatres. The 20th-Fox directors, besides cussing internal business, also | ferred on the proposal to sell rfl pre-1948 films to television, it reported. The company has thus sold 52 features to National Tele Associates. An announcement confirming 20th-Fox agreement with Ma Theatres is expected on Monday w George Skouras, Richard Rodgers Oscar Hammerstein will hold a g| conference. Angel Reports on Tri (Continued from page 1) big houses. You can always get art houses on the way," is what Ai says. His reading of the situation is j things improve every day for gi British product in America. He < mates that a successful British s ject can now gross £ 700,000 £800,000 ($1,960,000 to $2,240,0 in art houses alone, against ■ £200,000 to £400,000 ( $560,001 ' $1,120,000) which prevailed a or so ago. But Angel is playing for big He feels that a picture of the ca of "Reach for the Sky" is entitl some of the 85 per cent of the of the American market eame the five circuits. He said that delegates who were shown this during their convention declaret to be not just for art houses but theatres in big cities. Sam Rosei the Stanley Warner circuit, said Ac , is ready to book it round his en circuit. W&P* Opening Abr London and Paris openings "War and Peace" are being scried tor next month, Charles Boasberg pervisor of world-wide sales at mount Pictures, for the Ponti-Del rentiis production, reported here or return from Europe. Openings* other European countries will be layed until January or February cause of the time required for c bing, Boasberg added. Collier Seeks FCC No The Crowell-Collier Publishing yesterday filed an application, thro its wholly owned subsidiary Coj Broadcasting Co., with the Fed Communications Commission in W ington, D.C., for approval of acquisition of Consolidated Tel sion and Radio Broadcasters, Inc. want Celebrities Attend "Giant" Bow GIANT ARRAY of internationally famed celebrities were among the more than 6,000 people who filled the Roxy Theatre last night for the glittering bene- fit World Premiere of George Stevens' production, GIANT, from the novel by Edna Ferber, for Warner Bros, presentation. Tickets were scaled from $5 to $100 for the event, with proceeds going to Muscular Dys- trophy Associations of America, Inc. Premiere, which was given elaborate tv, press, radio and newsreel cover- age, attracted thousands of celebrity-seekers who jam- packed the streets surrounding the Roxy Theatre for hours before the activities started. Picture was ushered into the theatre with one of the greatest barrages of advance publicity ever accorded a motion picture. Elizabeth Taylor, Rock Hudson and James Dean star in the WarnerColor production which was directed by George Stevens. Benjamin Kalmenson (left), Warner Brothers executive vice-president; Moe Silver (center), Stanlev Warner Corp. executive, and Jack L. Warner, president of Warner Brothers, attend the opening festivities at the Roxy. Semenenko, member of the Warner Brothers board of directors, and fe were among those at the premiere, which drew a veritable galaxy ;brities. George Stevens, Jr.; George Stevens, producer-director of "Giant," from the Edna Ferber novel, and Dimitri Tiomkin, composer of the musical score for the picture. Hudson, who stars in "Giant" in the role k Benedict, here is shown with Mrs. Hud- the theatre lobby prior to the start of the mance. From left to right: Roy Haines, Warner Brothers general sales manager; Mrs. Haines, Mrs. Lapidus and Jules Lapidus, WB eastern and Canadian divi- sion sales manager. Samuel Rosen (left), Stanley Warner executive vice-president, and Mrs. Rosen are here pictured at the premiere with Barney Balaban, president of Paramount Pictures. (Advt.) U I mm COMPANY THAT GAVE NOW BRINGS YOU ANOTHER TREMENDOUS EXPLOITATION THE SONGS. ..THE STARS... Th. SMSMONAL Story of THE HOTTEST DANCE CRAZE THAT EVER SET THE WORLD ABLAZE! i 4 jr starring PEREZ PRADO (The King of the Mambo) and His Orchestra HELEN GRAYCO LUIS ARCARAZ and Mis Orchestra Lucerto Barce He's got the rhythm ...She's got the romance ...They go together! Written by JAMES B. GORDON - Produced by MANNY LOPEZ and His Orchestra STEVE """ MK DUNNE TALTON W SYLVIA DANTE LEWIS • DePAULO JOSE GONZALES GONZALES SAM KATZMAN - Directed by FRED F. SEARS | II 0 A CLOVER PRODUCTION I 1 k h Qtib o*v ifa, BOOM-*"*?**'/ X& h&acfaC you*. MOTION PICTURE DAILY SO. NO. 73 NEW YORK, U. S. A. MONDAY, OCTOBER 15, 1956 TEN CENTS rlock Says: WPP Urged > Cut Down Im Violence ild Bring Increase in ily Acceptance Abroad Develop NeW COMP° Annou"c» Acceptance Ad-Pub Plan Goldenson, Rhoden By LESTER DINOFF Association of Motion Picture cis in Hollywood has been to reduce the violence in Ameri- Dtion pictures "so that our prod- uld attain much larger family ;ince abroad," Geoffrey Shurlock, resident and director of the ;tion Code Administration, said t the weekend. , rlock, who was in New York for ivs of conferences with the Mo- iicture Association of America's mmittee on the Production said that he made this recom- i.tion to the producers following urn from Europe a number of ago. administrator of the Code said ? came to New York to confer Ken Clark, Sidney Schreiber, Rubin, Ray Bell and Paul concerning preparation of a re- ( Continued on page 4 ) i. Sells Films to for TV Showing onal Telefilm Associates over eekend acquired from Para- the rights to six features and tory properties for television, ing to Oliver A. Unger, execu- ce-president of NTA. The ac- aves Universal Pictures as the major production company has not yet released any (Continued on page 4) ne, Kreuzer Look he Past and Future From THE DAILY Bureau ^LYWOOD, Oct. 14-John G. . retiring president of the So- !)f Motion Picture and Televi- Ingineers and the newly-elected •nt, Barton Kreuzer, lauded the tes to the organization's 80th (Continued on page 2) Roger Lewis The Advertising and Publicity Di- rectors Commmittee of the Motion Picture Association of America will develop a new p r o motional plan based on the Academy Awards, for presentation at the "summit" conference of top company executives here Thursday it was announced fol- lowing a meet of the group at the we e k e n d. The "summit" meeting will be held in the De Witt Clinton room of the Columbia Club. The advertising and publicity direc- tors also elected Roger H. Lewis, na- tional director of advertising, pub- licity and exploitation for United Artists, as chairman of the MPAA committee for the coming year, suc- (Continued on page 4) ABPC Will Open Third TV Station in England Associated British Pictures Corp., Ltd., will shortly open its third tele- vision station in England, according to C. J. Latta, ABPC managing director, who arrived here at the weekend from London. Latta also said that Warners "has (Continued on page 5) Head Awards Drive Expect Almost 10,000 Theatres Will Take Part in 2nd Audience Campaign Leonard H. Goldenson, president of American Broadcasting-Paramount The- tres, Inc., and Elmer C. Rhoden, president of National Theatres, have consented to act as co-chairmen of the industry's second annual Audience Awards cam- paign, in which the public will vote for Embargo on U. S. Film Is Lifted in Burma The two-month embargo on U. S. films in the Burmese market has been lifted, with American distributors as- sured of a "virtually free" remittance arrangement and a "very liberal" allo- cation plan, a representative of the Motion Picture Export Association re- ported over the weekend. Irving A. Maas, vice-president of MPEA, who has been in Rangoon for the past few weeks, wired the organi- zation's headquarters that agreements have been reached with the Burmese government which will allow an import of 2,100,000 feet of film from the sev- en major companies operating in Burma. The five biggest independent Burmese import-distributors will also be allowed 200,000 feet each, which will benefit the U. S. distributors with- out operating offices in that country. The details have not yet been worked out as to specific divisions of ( Continued on page 5 ) the best picture of the year, the best performances and the most promising new players. Announcement of the two industry leaders' acceptance of the posts was made at the week-end by Sam Pinan- Television Today IN THIS ISSUE PAGE 6 ► In Our View— Emphasis is laid on the necessity of the in- dustry policing itself against the sharp-shooters who use the medium for phony advertising. ► Spotlighting the News in Television Today. ► Passing in Review— The week's highlights in shows. E. C. Rhoden L. H. Goldenson ski and Robert W. Coyne, members of the Governing Committee of the Council of Motion Picture Organiza- tions, which sponsors the campaign. Rhoden acted as the chairman of last year's Audience Awards campaign, in which 6,500 theatres participated (Continued on page 2) FTC Unit Will Monitor Radio, TV Advertising From THE DAILY Bureau WASHINGTON, Oct. 14-The Fed- eral Trade Commission late last week «_ t • '.^ announced the for- Television mation of a new ^ J OaCll) . . vestigating unit to monitor television and radio adver- tising in an effort to eliminate false and misleading claims in broadcast commercials. T. Harold Scott has been appointed to head the unit. The commission stated that its attorneys in eight field offices of the FTC will assist, on a part-time basis, in the monitoring of the programs. Motion Picture Daily Monday, October 15, 1'J „, PERSONAL MENTION TACK L. WARNER, president of «J Warner Brothers, returned to the Coast over the weekend from New York. • Darryl F. ZAmjcK, vice-president of 20th Century-Fox in charge of pro- duction, left here on Saturday via B.O.A.C. for Grenada, B.W.I. • E. S. Gregg, president of Westrex Corp., left New York on Friday for Cuba and South America. • Walter Wanger arrived in New York from the Coast on Sunday. • Charles Franke, Paramount trade press contact, is in Tennessee from New York for a week of fishing. Joe Wolhandler, vice-president of Rogers & Cowan, is the father of a boy born to Mrs. Wolhandler in French Hospital. Harold Hecht has returned to Hollywood from New York. Irving Asher, in charge of produc- tion for TCF Television Prods., will return to Hollywood today from New York. • Sarah Churchill returned to Lon- don on Saturday from New York via B.O.A.C. MGM Production Plans Carry Studio into '58 HOLLYWOOD, Oct. 14-Recently acquired story properties bring the total number of pictures in prepara- tion at M-G-M to 24, Dore Schary, studio head, announced. The produc- tions are for the company's programs into 1958. Six productions are currently be- fore the cameras, with four of them scheduled to be completed this month and two in November. Three new productions will go before the cameras during the next 60 days. Now in release or being readied for release are 15 other pictures, and 14 more are being made for M-G-M dis- tribution by independent producers. TJ-1 Buys Novel "Bon Voyage/' a new novel by Mar- rijane and Joseph Hayes, to be pub- lished in January by Random House, has been purchased from the galleys by Universal-International, it was an- nounced by Edward Muhl, vice-presi- dent in charge of U-I production. Goldenson and Rhoden {Continued from -page 1 ) Frayne's Viel' and more than 16,000,000 votes were cast by the public. It is expected that nearly 10,000 theatres will take part in this year's election, which will be held during the 10 days from Christmas Day to Jan. 3. The public vote this year is expected to be more than dou- ble last year's vote, it was said. After canvassing the results of last year's voting, the Audience Awards planning committee, composed of the- atre representatives from all over the country, made some changes in this year's procedure. The date of the public voting has been changed from Nov. 17-27 to Dec. 25-Jan. 3. This was done so that all pictures released during the year ended Sept. 30 will have had a chance to be played by participating theatres. Another change is that this year all distributors have been asked to put into competition only those pictures, performances and new personalities that they believe will have a good chance to win. These pictures and personalities will be submitted to the country's theatre operators on one nominating ballot. Last year all the pictures released during the year were put into competition and were submit- ted to exhibitors for their nominations on three nominating ballots. This, it was said, caused some confusion. This year the ballot submitted to the public will list 10 nominations made by exhibitors in each of five categories. These categories are: Best picture of the year, best performance by an ac- tor, best performance by an actress, most promising new male personalitv, most promising female personality. Last year's ballot listed 20 nominations in each category. i t: RKO Sets World Bows Of Three This Month "Tension at Table Rock," King Brothers' "The Brave One" and Charles Martin's "Death of a Scoun- drel," three major productions in RKO Radio's current schedule, will all have world premieres during the latter half of October, it was announced at the weekend by Walter Branson, vice- president in charge of world wide dis- tribution. "Tension" will premiere Wednesday at the Stanley Theatre, Pittsburgh. "The Brave One" will have a dual premiere Friday, Oct. 26, at the Stage Door Theatre, San Francisco, and the Four Star Theatre, Los Angeles. "Death of a Scoundrel" is scheduled to be launched Wednesday, Ocl. 31, at the Aztec Theatre, San Antonio. Boston Revere Trophy To DeMille Tomorrow BOSTON, Oct. 14-Cecil B. De- Mille, as producer of "The Ten Com- mandments," will be awarded the coveted Paul Revere Trophy Tuesday by Mayor John B. Hynes at a lunch- eon in the Sheraton Plaza Hotel. The luncheon, at which DeMille will be guest of honor, will be attended by an important group of civic, reli- gious, educational, business and in- dustrial leaders. Mayor Hynes will be host. Nat Nathanson Wins In AA Sales Drive Nat Nathanson, mid-western sales manager for Allied Artists, topped di- vision managers in AA's recently con- cluded March of Progress Drive, it was announced at the weekend bv Morey R. Goldstein, vice-president and general sales manager. San Francisco, Indianapolis and Portland led their respective divisions in the augmented sales drive, Gold- stein reported. Nathanson received an award totalling $1,500. Branch managers James Meyers, San Francisco, and Edward Spiers, In- dianapolis, each received $1,000. Richard Carlson and Gordon Wallin- ger, Portland, divided a similar amount. In all of these branches, Goldstein said, salesmen and bookers each re- ceived two extra weeks' salary. (Continued from page 1) semi-annual convention for high tendance at the 15 business sess*| " during the week at the Ambassa I an Hotel, Paramount Sunset studio M-G-M studio. Attributing the cellent attendance to the numbei new subjects on the program, Fra named new color films for thai and television, automation as it affi laboratories, and transistors as outstanding discussion items. Frayne pointed to the creation eight new local SMPTE sections, tablishment of a vice-presidency to ordinate their work, and a trairj program to encourage young ei neers as the prime achievements c ing his presidency. Kreuzer said, "As in all indus there is a continuing revolution the motion picture and televi: fields due to the induction of r materials as a result of research." said the trend toward automal makes the SMPTE function a m important one than ever in furnish a place for engineers to exchai information regarding new devel , ments. ni TV Code Unit in Mov< To Admit Film Maker WASHINGTON, Oct. 14-1 Television Code Review Board of National Association of Radio ; Television Broadcasters has apprb\ a plan for the admission of produc of films for television use to as ciate membership in the Televis Code, it was announced late last wt following a regional meeting of I NARTB by T. Richard Shafto, chi man of the Code Review Board. Shafto pointed out that the pll will now be submitted to the me bership of the Alliance of Televisi Producers for their approval, whii he intimated, is expected quickly. : AFTRA Asks Increases CHICAGO, Oct. 14.-The Ameri- can Federation of Television and Ra- dio Artists has informed the tv net- works and local stations of their con- tract desires, asking for a 20 per cent wage increase for all tv performers, plus pension and welfare benefits. .the girl from Rome Made a career of men -x ...money... and matrimony! - I'- i « i: CINEMASCOPE! GMs inTown from Universa I -Internationa I TECHNICOLOR! BOX-OFFICE! SOON! MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher: Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stoi Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weav Editor, Telephone Hollywood 7-2140 ; Washington, J. A. CHten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bi nup, Manager; Peter Burnup, Editor ; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Dailv is published daily except Saturdays, Sv days and holidays, by Quigley Publishing Company Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Man Quigley, President; Martin Quigley, Jr. Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Hera Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the act March 3, 1879. Subscription rates per year, $6 m the Americas and $12 foreign; single copies 10c. si — — — — - PEOPLE day, October 15, 1956 Motion Picture Daily muel Goldwyn has accepted the imanship of the motion picture ioittee that is planning a tribute "illiam Wyler, producer-director, the invitational Hollywood pre- 'I; of his Allied Artists release • ; ndly Persuasion." The premiere ' be held there on Oct. 30 at the Wilshire Theatre. □ muel Keller, of the Warner lers auditing department here, ;been named supervisor of ex- ges for the company. □ ank Beckwith, writer, director producer, has been appointed president in charge of produc- for Knickerbocker Productions, & : i producers of industrial and edu- inal films and television commer- □ thur I. Weinberg, son of the late Weinberg, for many years sales itive with Columbia Pictures in 01 |m, has resigned as Assistant d States Attorney for Massachu- "to enter private practice. □ x B. Wilsey, a retired Kodak tist, and George M. Corney, a { cist in the radiographic depart- of Kodak Research Laboratories, received the 1956 Coolidge d of the Society for Nonde- :ive Testing. Negotiating for he Film Sales to TV 0 < ntieth Century-Fox is nego- ! -g with National Telefilm Asso- - • and other television film dis- ors for the sale of more of its library to television, it was re- ;ording to a 20th-Fox official, \TTA offer under discussion is TA to pay about $12,000,000 in for 156 pre-1948 20th-Fox fea- and to split the gross tv income ■ a certain figure has been ed. Another offer involves the 5f the entire film library, it was rlier this year, 20th-Fox re- 1 52 films to NTA on a rental similar to the terms now being •d for the 156 features, e offer for the entire library, it eported, has been made to 20th- by PRM, Inc., which earlier ,year acquired 740 films from ler Brothers. The PRM agree- 1 calls for the company to sell rht its pictures, including liter- musical, reissue and remake e board of directors of 20th-Fox ast week to consider these pro- but said no decision has been i ed on any of them, the 20th-Fox 1 said. May Stop All French Production 6 Months By HENRY KAHN PARIS, Oct. 11 (By Air Mail).- From present indications it would ap- pear that the French Producers Syn- dicate will deicde very soon whether France should cease all film production for the next six months. According to a syndicate spokesman, the question has already come up for discussion. While it is not certain that so drastic a step will be taken, many producers are known to favor it. Over the past year the French film industry has completed 115 films, or 25 films above the usual average for a year. These do not include co-pro- ductions. The industry is now asking how these extra films can possibly be released before the end of next year, especially as most of the first-run houses are already booked up well into 1957. Expect 12-Month Delay In short, this would seem to mean that films commenced last winter will not be released for about 12 months. During this time, the producers point out, they are having to pay interest on bank loans necessary to produce the films which are earning nothing. It is estimated that an extra six thou- sand million francs were invested in production in 1955-1956. The over-all situation in France is not too hopeful. Entries are slipping because of the prevalent economic sit- uation and the troubles in Algeria. Technicians who received a 15 per cent wage increase recently, and thus pushed up the cost of production, now find themselves threatened with six months' unemployment. John Balaban Will Make Film on St. Christopher CHICAGO, Oct. 14.-John Bala- ban, president of Balaban & Katz, has announced plans to launch production of his first motion picture. The story will be based on the life of St. Chris- topher, and according to Balaban the finished product will probably be so titled. Balaban, who has been in the thea- tre business since 1908, and now heads one of the largest theatre cir- cuits in the country, said his move to venture into production is largely based on his belief that pictures can be successful for theatre owners as well as for the producers and dis- tributors. Special ASCAP Guide A special issue of the ASCAP Pro- gram Guide, entitled "Music for the Main Street Merchant," has been re- leased, according to Jules M. Collins, ASCAP sales manager. The issue in- cludes over 1,000 musical compositions and lists 3,500 recordings. It was de- signed to assist program directors of radio and tv stations to build pro- grams for local merchants by empha- sizing sponsors' products or services in playing compositions related to their business. Theatre with Revolving Stages Built in Japan Special to THE DAILY OSAKA, Japan, Oct. 9 (By Air Mail).— A theatre featuring revolving stages for different types of screens has been completed here. The Umeda Koma Stadium Theatre, built at a cost of $1,111,000 by the Hankyu Electric Railway at their Umeda terminal, is thereby equipped to show Todd-AO films in addition to CinemaScope and standard non- anamorphic pictures. Taplinger in Hollywood For Studio Conferences From THE DAILY Bureau HOLLYWOOD, Oct. 14.-Robert S. Taplinger, vice-president and director of advertising and public relations for Warner Bros., will arrive here tomor- row for a visit to the Burbank studio and conferences with company presi- dent Jack L. Warner and studio ex- ecutives. The visit is Taplinger's first trip to Burbank since he was pub- licity director of the studio 15 years ago. Taplinger will attend the Hollywood premiere of George Stevens' "Giant" at Grauman's Chinese Theatre Wednes- day. He will also view forthcoming Warner product. Admission Tax Lowered By Tacoma Council TACOMA, Wash., Oct. 14.-The Tacoma City Council has voted to give local theatre-owners a financial shot in the arm by abolishing the 5 per cent tax in favor of a SVz per cent tax on gross admissions. The action is expected to reduce the city's income from this source from $60,000 this year to $38,000 next year. Will Conner of the John Hamrick Theatres, a spokesman for the delega- tion of theatre-owners, who pleaded for tax relief, said the cut probably would permit many theatre owners to survive another year. ASCAP Officials West Paul Cunningham, president of the American Society of Composers, Au- thors and Publishers, left by plane on Saturday for the West Coast with Jack Yellen, chairman of the so- ciety's executive committee; Herman Finkelstein, general attorney, and George Hoffman, ASCAP comptrol- ler, to attend the society's West Coast meeting to be held today in the Beverly Hills Hotel. Delay Monopoly Suit CHICAGO, Oct. 14.-Hearing of a suit by Zenith Radio Corp., charging Radio Corp. of America, ^Western Gen-- efal Electric and the General Electric companies with monopolizing the elec- tronics industry, has been postponed until June 17. RCA asked for the delay in order to prepare its defense. . . . NEWS ROUNDUP 'Cadillac' Bows Oct. 24 Columbia's "The Solid Gold Cadil- lac," starring Judy Holliday and Paul Douglas, will have its local premiere at the Victoria Theatre Wednesday, Oct. 24. ■ Move M-G-M Phila. Offices M-G-M is moving the offices of its Philadelphia exchange from Summer St. to the building formerly occupied by the R.K.O. Exchange on 13th St. in the heart of film row. 'Shark' Premiere Slated Samuel Goldwyn, Jr.'s CinemaScope production of "The Sharkfighters" will have a world premiere spon- sored by the United States Navy on Oct. 27 at Loew's State Theatre in Norfolk, Va., it was announced by William J. Heineman, United Artists vice-president in charge of distribu- tion. Gabor to Plug Film Zsa Zsa Gabor, one of the stars in RKO's "Death of a Scoundrel," will make a series of personal ap- pearances in conjunction with the Texas-Oklahoma area premiere of the Charles Martin production starting Oct. 31, at the Aztec Theatre, San Antonio. ■ 'Attack!' Big in Paris Robert Aldrich's "Attack!" making an international bow in Paris with a four-theatre day-and-date engage- ment, rolled up a three-day total which topped United Artists' previous record holder by 67 per cent, UA an- nounced at the weekend. H. A. Friedman, Canada Theatre Executive, Dies TORONTO, Oct. 14-Funeral serv- ices for Harry A. Friedman, Q. C„ 66, prominent western lawyer and theatre executive were held here. He died at his home in Burlington, Ont., where he had been living for the past five years. Friedman organized Odeon Mid- Western Ltd., in association with Odeon Theatres (Canada) Ltd., in Edmonton and Calgary. He leaves his wife and two daughters. AA Salesman Is Dead HUNTINGTON, W. Va., Oct. 14. "—Frank S. Decker, T3L7 Allied Artists salesman in West Virginia, died here last week. Decker, who had been with the company for 13 years, is sur- vived by his widow, Mrs. Mildred Decker. 4 Motion Picture Daily Monday, October 15, If you're 16 you're old enough to see Paramount Sells 6 to NTA Ad-Pub PI; (Continued feature films to tv. This was Para- mount's first such sale. At the conclusion of the negotia- tions with Paramount, Unger reported, NTA acquired Rainbow Productions, a wholly owned subsidiary of Para- mount, including the films and story properties, for $775,000. The six pictures which went to NTA in the deal are Rainbow Prods.' "Bells of St. Mary's" and "Good Sam," two Paramount British co-productions, "Encore" and "Trio," and two Fleischer feature cartoons, "Gulliver's Travels" and "Mr. Bugs Goes to Town." "Bells of St. Mary's," starring Bing Crosby and Ingrid Bergman, will go into world-wide theatrical release as a reissue, Unger said, as well as tv. The production was never reissued from page 1 ) after its original run, when the Leo McCarey-Rainbow production was re- leased by RKO Radio in 1945. "Good Sam," which stars Gary Cooper, is scheduled as the opening show of NTA's new tv network show which starts today. It is also a Mc- Carey-Rainbow production and a 1948 RKO release, acquired by Para- mount with Rainbow Prods. The story properties which NTA •acquired with Rainbow Productions are "One More Tomorrow," by Stewart Jones and Anthony Ellis, and "Private Property," by Robert Rus- sell. Unger said that plans have not yet been formulated but that these stories will be developed for NTA network showing, making use of the Rainbow facilities. Films for Patrons 9-24 Seen Aid to Box Office More exploitation pictures aimed at the 9-24 years age group are seen as one answer to "exhibitors' com- plaints of falling box office" by James Nicholson, president of American In- ternational Pictures, who spent last week discussing the complaints with the major circuits here. Nicholson's production company, formed 15 months ago, has made and released 11 low-budget "action and exploitation" features, plus eight pic- tures made by other companies. Sev- eral of these pictures did so well as double-bill packages in the smaller houses that the major circuits ex- pressed an interest in his company's future plans, Nicholson said. Sees Teenagers Neglected "The exhibitor's big complaint is that most Hollywood product is limed at the adult or 'intellectual' audience," he said, "completely ignoring the huge teenage audience -lotential." RKO Theatres, he said, purchased 'lis company's latest double-bill pack- ■ge, two "teenage-girl" pictures, for howing in the circuit's larger thea- res. All the majors booked package -ills for some of their big houses, he -eported. AMPP Is Asked ( Continued from page 1 ) port on the Production Code. Shur- lock would not say what the draft of this report contained and if anv revi- sions in the Code were recommended to the MPAA board of directors. Commenting further on his Euro- pean trip, Shurlock said it primarily was to study censorship in foreign countries and their effect on U. S. motion pictures. "Seventy per cent of our films are receiving family classifications abroad," Shurlock said, "and we can boost this percentage figure if our producers reduce the violence in films." The Code adminis- trator said this recommendation was presented to the Hollywood pro- ducers and that they are consider- ing it. Todd Sues Writer HOLLYWOOD, Oct. 14-Michael Todd, producer of "Around the World in 80 Days," has filed suit in Superior Court in Santa Monica against James Poe, a writer on the picture, asking damages totaling $250,000. The complaint alleges that Poe involved the company in a labor dispute with the Writers Guild of America, West, over screen credit and that Poe also received $2,166.30 more than he was entitled to be paid under the contract. ( Continued from page 1 feeding Jerry Pickman, vice-pn in charge of advertising and pu for Paramount Pictures. The new promotional plan, would be a type of "sweepstake, chandising and promotion idea on • the 'Oscar' presentation av will be included in the overa ommendations of the Advertisii Publicity Directors Committee to be discussed at Thursday's nfl of company presidents, domestij foreign sales heads and domestfl foreign advertising-publicity ha, The MPAA committee, whiclj a luncheon meeting at the Iffl| Club here last Thursday, also ha" Manning (Tim) Clagett of MPAA for his work with the el] tee in the past. Clagett, who is| i ly leaving here for Washington I sume new duties there for the W: was presented with a set of Di pipes. Italian Cardinal Lauij U.S. Film 'Safeguard ROME, Oct. 11 (By Air Commemorating the 20th anni of the Papal Encyclical, "V Cura," Italian Cardinal Giusep Archbishop of Genoa, emphas: "very intelligent indeed" the An moral safeguards in line with t cyclical, promulgated by th Pope Pius XI. He mentioned connection the Production Co< Legion of Decency and other The commemoration took p] the closing ceremony of the N Congress of the Catholic Motio ture here. TV Sets Show Rise WASHINGTON, Oct. 14-P tion of television sets in Aug creased over the amount produ July, the Radio-Electronics-Tele< Manufacturers Assn. announced the weekend, reaching the 1^ figure since March. In Augus were 612,927 television receive duced, RETMA said, compare 336,931 turned out in July an< 903 in August, 1955. A total] 365,016 sets was produced sin,' first of the year. from 20th Century-Fox Motion Picture Daily 5 I REVIEWS: Stagecoach to Fury 20th-Fox — Regal Films Hollywood, Oct. 14 Forrest Tucker, Mari Blanchard, Wally Ford and Margia Dean are the top names with which to bill this Regal Films, Inc., production for 20th Centurv-Fox release, but these players have no monopoly on the performance honors piled up by the entire cast under William Clax- ton's skilled direction. Responding alertly to the guidance furnished them bv this earnest, forward-minded young director, the starred play- ers together with Rudolfo Rovos, in the heavy assignment, Paul Fix, Rico Alanis, Wright King and a dozen others run up a state of tension in the opening sequence that holds and builds until the film's climactic episode. In the first sequence and in the last, as likewise in some be- tween, death is dealt quicklv from bad guns and good, but suspense is so steadily maintained, and the story is so smoothly told, that killings appear strictly in order as necessary incidents in a criminal chronicle. Filmed in Regalscope, another name for black-and-white CinemaScope, the picture stands an excellent chance of a rewarding exhibition ex- perience. The screenplay bv Eric Norden, from, a story by Producer Earle Lyon and himself, opens with the stopping of a stagecoach bound for Fury by a Mexican bandit and his men who believe the coach carries govern- ment gold. When the bandit is convinced that the gold is coming by another coach, to be transferred to this one, he detains the passengers, under gunpoint hospitality, to await the transfer. As in "Petrified Forest" and other stories in general kind, characters clash, tempers crack, emotions flare and subside, all on a rising note of tension, until the situation is resolved in a dramatic ending. "Stage- coach to Fury" owes nothing to any of its predecessors, and towers over most of them professionally. Running time, 74 minutes. General classification. For October release. William R. Weaver ABPC's Plans ( Continued from page 1 ) no intention of selling its ABPC holdings." His organization will open a television outlet in the Midlands of England, he said. "We have the Saturday and Sunday program contracts for the area," Latta added, "and the third station will be- gin telecasting shortly from York- shire." He said that ABPC al- ready operates stations in Bir- mingham and Manchester. Latta said that motion pic- t u r e theatre business in Eng- land "has been good in recent weeks. The im- of television has not been as great in recent months because the novelty has worn off. The public still wants see films." Commenting on International Vari- ety Clubs, of which he is the European representative, Latta said that the Lon- don Tent has appointed a number of committees to work out details for the 1958 convention which will be held in London. C. J. Latta to out and Calling Homicide Allied Artists Hollywood, Oct. 14 In sixty swift, actionful minutes Bill Elliott, as Sergeant Doyle of the Los Angeles County Sheriff's office, clears up two murder mysteries as complex as any county's likelv to come up with in even these days of distorted criminal practice, and puts a lethal bullet into the murderer in self-defense. The intricate and unfamiliar story is by the practiced, proficient Edward Bernds, who also directed it. The picture moves swiftlv and steadily from surprising start to convincing close. It's better melodrama than tv dishes up, and isn't interrupted by commercials. The picture opens with the murder, by booby-trapped automobile, of a detective known to have been catching up with some racketeers otherwise unknown to the authorities. Before Elliott gets far in the solving of this murder, another is committed, a girl this time, and in a while it becomes clear that the two killings are connected. The girl, who appears in the film only after death, turns out to have been operat- ing a model-training school in Los Angeles as a front for a baby-adop- tion ring that was operated for purposes of obtaining ammunition for blackmail. Elliott finds out that a great number of people who knew her would have been glad to knock her off, but it's a long, exciting time before he sifts out the one that did it. It's a faster sixty minutes than exhibitors find it easy to come by in these days of long-running primary features. Running time, 60 minutes. General classification. Release date not set. W. R. W. 'Silent' on Omnibus The ABC television program Om- nibus will devote portions of three shows to Columbia Pictures' underwat- er feature film, "The Silent World." The first was on the program's second show of the new season yesterday. TOA's Stellings Arrives Ernest Stellings, president of Thea- tre Owners of America, will arrive in New York today from Charlotte to finalize his organization's program for the coming year. Stellings is expected to hold a press conference tomorrow. Burma Embargo ( Continued from page 1 ) the licenses, the spokesman added. "But the embargo situation was the result of a misunderstanding," he ex- plained. "The Burmese government was apparently only interested in ob- taining a tighter control of film imports rather than trying to crowd out Ameri- can product." 'Oscar Morgan Week' Started by Paramount Paramount yesterday started cele- brating "Oscar Morgan Week" in honor of the short subjects sales man- ager's 42 years with the company, as a part of the company's "Salute to George Weltner" sales drive. "Os- car Morgan Week" will be marked by intensified activity by the field sales force on behalf of the product under Morgan's supervision — short subjects, Paramount News and spe- cial VistaVision subjects. Plan Lab Course Film laboratory executives will meet with a group from the Society of Mo- tion Picture and Television Engineers this week to discuss the creation of a course in lab techniques at a New York college in the near future, Em- mett Salzberg, sales manager of Criterion Film Laboratories, has an- nounced. Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News Campaign Costs ► Tabulated in Washington last week, by a special Senate elections subcommittee, were the Radio-tele- vision costs of the current Presi- dential campaign. Chairman Al- bert Gore (D., Tenn.) reported that the Republicans and Democrats have together arranged to spend a total of $2,976,000 on radio and tele- vision between the first of Septem- ber and election day. The break- down is $1,901,319 for the Repub- licans and $1,074,644 for the Demo- crats. Currently being tabulated, Dut not in Washington, are the ef- fects of the increasing numbers of rive-minute TV spots plugging the respective candidates. The general opinion seems to be that these spots do not convince anybody who was not previously convinced — that they embarrass loyal partisans — that candidates cannot be confused with ordinary detergents. Religion & Showmanship ► One of the least often discussed of television's many important as- pects is the use of television by re- ligious broadcasters. Last week in Cincinnati, Sig Miekelson, CBS vice-president in charge of news and public affairs, faced the subject squarely in an address that key- noted the annual meeting of the Radio, Television and Film Com- mission of the Methodist Church. Three questions face churchmen- broadcasters, said Mr. Miekelson. What is the important message of the church today? To whom should it be broadcast? How can it best be presented on television? Broad- casters' "uncertainty of purpose," he said, "stems mainly from their indecision to address the "sinners ... or the pious." He cited exam- ples where jazz groups had been used on CBS-TV's religious-drama- tic programs and the network had received complaints of "how could you?" Later, however, there had been apologies when the parents found their children absorbed not ON EVERY CHANNEL BROOKS COSTUMES 3 Weil 6lil Si., N Y C, -Tel. PL. 7-5100 only by the entertainment but by the religious-philosophical discus- sions that followed. "In such a situation, it is all too easy for the broadcasters to shrug meekly and give the pious what they want. Heaven knows, the sinners do not object. They turn happily to an- other station." Mr. Miekelson said too that basic religious themes of- ten are treated best by "those seri- ous dramatists" who write for the various commercially-sponsored live shows. Churchmen need to be re- minded in addition, he said, that television "is neither sanctuary nor Sunday School. It is . . . both ad- vertising and showmanship. . . ." Vatican Meeting ► Sources in the Vatican report that the recent conclusion of a three-day meeting of the Commit- tee for Radio and Television, a bi-anch of the Pontifical Commission for Motion Pictures, Radio & Tele- vision, means that the Holy Father may soon give an important speech on radio and TV. The meeting, comprised of representatives from the United States, Great Britain Germany, France, Belgium, the Netherlands and Spain, featured a wide exchange of information on the progress being made by televi- sion in the various countries and on its relationship to the Church and its aims. A speech on the subject by the Pope would be made probably on the occasion of an au- dience of television industry repre- sentatives. Birthday ► Last week CBS Newfilm marked its third anniversary of providing news footage to stations for locally originated news programs. In its three years of operations, Newsfilm has been sold to 100 stations throughout the United States and the rest of the world, and is cur- rently servicing more than 80 of those stations, comprising an exist- ing potential audience of about 70 million people. ABC Sales Setup ► The ABC Radio and Television Network sales departments, effec- tive November 1, will represent their respective western networks, previously represented by Edward Petry & Company, it was an- nounced last week. ABC-TV west- ern network sales in the west will be handled by Vincent Francis, western division sales manager, with headquarters in San Fran- cisco. ABC Radio western network sales in the west will be handled by Harry Woodworth, director of radio for the western division, with headquarters in Hollywood. ABC Radio and Television Network sales offices in New York and Chicago will represent the western networks in those cities. Kicking Off ► Beginning operations this week is that highly publicized new phe- nomenon, the NTA Film Network which this morning starts feeding programs to its 105 affiliated sta- tions. Handling the advertising for the network is Maxon, Inc., which, under the direction of NTA's Ker- mit Kahn, will direct the nation- wide ad campaign. The latter i eludes multiple insertions of fi page ads in 15 newspapers in major cities, as well as stri trade and consumer publicatj representation. Incidentally, NTA package of 52 20th-Fox fill has just been sold in 18 more ml kets, bringing the grand total to 125 markets. Primrose Plans ► Luke Short, author of man J many western stories, is makii] t the big switch. With Frank u » Teurette and James Moser, famoi i for Medic, Mr. Short has form] i Primrose Productions for the pis } duction of a western series baa I. on his stories. It's reported that ti program format already has b( t set to "emphasize truthful bai « ground color and dramatic hum H relationships." In Our View A RECENT issue of the "Television Code Subscriber Bulletin," published monthly by the National As sociation of Radio and Television Broadcasters makes specific note of the dangers inherent in the constani activity on the part of unscrupulous advertisers attempt ing to needle their way into television. At the risk of bela boring a point, this observer reiterates a contention made before that there can be no compromise with the eterna vigilance necessary to keep television's skirts clean. The publication refers to the matter in part as "over commercialization." That strikes us as rather an inade quate term and one which is also an over-simplification. There is a great deal more to the problem than that. It is not for a moment to be assumed that the phonies, the free- and-easies, the fly-by-nights and the con men are going to overlook such a prime, proved and productive advertising medium as television. The woods are full of suckers, of course, and it is reasonable to suppose that a fair share of them look at television, probably quite frequently. The sharp-shooters will be ever-alert to crack the field, and it is vitally necessary, therefore, that the industry be just as ever-alert to throw a block at the approaching chiselers before they get too close to the goal line. The good name of television is its most valuable asset, and if that sentiment, as expressed here, is repetitious, it is one statement which cannot be over-stated, over-emoha- sized or overlooked. In the final analysis, it represents the, whole industry's prime asset. Thus far it has been main tained in a remarkably high state of polish, which is a dis tinct tribute to the men responsible. That condition carj only be continued by unrelenting care and foresight. It i| decidedly worth any possible effort. — Charles S. Aaronsoti 6 Ion Picture Daily Monday, October 15, 1956 Teleoision Today ssing in Review Who's Where Red Carpet* luxury nonstop to California | TARS OF THE TELEVISION WEEK were a varied bunch, rang- Im Dolores Gray to Gamal Abdel Nasser, from May Craig to Dinah from Leonard Bernstein to Don Larsen, and from Walter Winchell liam Faulkner. It was Miss Gray who brought to the Ford Star tribute to Cole Porter (CBS-TV, Saturday, October 6) the kind ssiness and sophistication necessary for any tribute to the master mocking lament. George Sanders also seemed properly jaded, but ner members of the cast — Sally Forrest, Shirley Jones, Gordon e, Dorothy Dandridge — were all a little too fresh and too obvious- lihis generation to suggest properly the spirit of Mr. Porter's best tiObviously, talent is not everything. raid R. Morrow's first See It Now of the autumn season, "Suez," TV, Sunday, October 7) was a fascinating television essay, sum- $ p in one concise hour-long show the immense complexities of that in. And against the background of the sights and sounds of the nd of the canal, there was that extended, illuminating interview 'resident Nasser, to provide food for the thought of historian, jiist, sociologist and psychiatrist. The following half -hour on NBC- eet the Press, carried on its lively tradition with James A. Finne- the hot seat and May Craig, as always, delivering some of the jointed questions. Yankees' Don Larsen was television's man-of-the-week (just as everybody else's man-of-the-week), showing up on more shows in ne than used to be the wont of good old Jayne Mansfield. ibus' return (and switch to 'V from CBS-TV) Sunday October 7, was as bright interesting as its subject ican musical comedy) and st (composer-conductor Leo- ernstein). week's live drama was saved pic for cocktail conversation ■rgaret Sullavan's spectacu- n-appearance on CBS-TV's One Monday night. Those d show up for a couple of jr programs might well have that they had stayed at John Newland and Alexis who carried on by clutching i>ther intermittently in a adaptation of the motion "September Affair," on V's Robert Montgomery ,:s Monday night; Natalie and Dennis Hopper, who ed with some obscure mal- ions of the English lang- i "Carnival," presented by Aluminum on NBC-TV. IjTV's Camera Three, which Ver been "tainted" by any , fared no better than the show with a garbled adap- of a section of William sr's "As I Lay Dying" Sun- zt. 7. From another world Dinah Shore came back on C-TV air Friday night (Oc- 5) in a lilting hour-long upported by Frank Sinatra zzy Dean. The same even- o very promising new film nade their debuts on CBS- est Point, a good, authentic aving the Academy as lo- id Dick Powell's Zane Gray , with top values. — V. C. Last week these changes: Creation of a new divisional staff position of director of publicity and community services for the NBC- owned stations and NBC Spot Sales has been announced by THOMAS B. McFadden, vice-president in charge of the division. To fill the position Mr. McFadden announced the pro- motion of Don Bishop, who had been director of publicity, serving WRCA and WRCA-TV in New York City, the NBC-owned stations and NBC Spot Sales. Pierre Marquis has been named di- rector of sales planning at Screen Gems, Inc., television subsidiary of Columbia Pictures, according to John H. Mitchell, vice-president in charge of sales. Mr. Marquis' new duties include supervision of markets and media study, audience measurement and sales service to stations and advertisers. Frank Price has been appointed story editor of Screen Gems, Inc., succeeding Margaret Wilder, who is leaving the company. At the same time it was announced that Adolph N. Hult has been named director of sales development. Joseph A. McDonald has been appointed assistant general attor- ney of the National Broadcasting Company, it is announced by Thomas E. Ervin, vice-president, and general attorney for NBC. Donald N. Martin will join the executive staff of the National As- sociation of Radio and Television Broadcasters in November as as- sistant to the president in charge of public relations, according to Har- old E. Fellows, president and chairman of the board of NARTB. Frank Steltenkamp has been named sales development manager of WWJ-TV, Detroit. UNITED It's the latest in luxury aloft— on the world's fastest airliners! Extras— at no extra cost— include reserved seats, plus a club lounge . . . choice of cocktails . . . lavish meals and buffet treats. Even your luggage is delivered extra-fast on arrival. Treat yourself to "Red Carpet" service next trip ... fly United. Call United or your nearest authorized travel agent. AIR LINES 4 Red Carpel DC-7 Nonstop Flights Daily *^ from New York to Los Angeles and San Francisco *"Red Carpet" is a service mark used and owned by United Air Lines, Inc. 1 UNITED HOLD EVERYTHING For the IG ONE BUNDLE of JOY MENJOU TECHNICOLOR4 co-starring ADOLPHE TOMMY NOONAN with Nita TALBOT Una MERKEL Melville COOPER Bill GOODWIN Howard McNEAR Produced by EDMUND GRAINGER. Screen Play by NORMAN KRASNA, ROBERT CARSON and ARTHUR SHEEKMAN • Story by FELIX JACKSON • Directed by NORMAN TAUROG • Musical Numbers and Dances Staged by NICK CASTLE • Lyrics by MACK GORDON • Music by JOSEF MYROW i ji ID 5 HAPPY REASONS why "Bundle of Joy" will do capacity business L Eddie's first movie— ond he's No. 1 with millions of fons! 2. Eddie and Debbie— America'sNewSweet- hearts together for the first time in a movie! 3. 6 headed-for-the-hit- parade songs — sung by Eddie and Debbie —and the rest of this wonderful cast! 4. It's Technicolor and Wide Screen — to get them away from their TV sets and into your theatre! I It has wonderfully warm fun all the way— Toys . . . Songs . . . and a lot of the fun takes place in a Department Store... think of the tie-ups for you! ler let tt t efl p es 'es g-Money bp Playii MOTION PICTURE DAILY 'ISO, NO. 74 NEW YORK, U. S. A. TUESDAY, OCTOBER 16, 1956 TEN CENTS odd-AO igna, Fox, TC Invest 'So. Pacific' ivith R & H Pictures 5,000,000 Production By LESTER DINOFF la Theatre Corp., United Ar- leatre Corp. and 20th Century- 11 invest about $5,000,000 in s & Hammerstein's production uth Pacific," which will be in Todd-AO commencing next it was jointly announced here ay by George P. Skouras, nt of Magna Theatres, and Hammerstein II of Rodgers & ?rstein Pictures, Inc. as and Hammerstein, at a press nee, here, also disclosed that >x will pay Magna Theatres $2,- p by next March for domestic rition rights to the CinemaScope || of "Oklahoma!," which will selected situations throughout S. around Thanksgiving and ias. Magna Theatre executive said der the agreement among Rod- Hammerstein, 20th-Fox and his [Continued on page 5) my Retiring As hrford Executive retirement of J. J. O'Leary as er of Comerford Theatres cir- ective at once, was announced ,-sterday by Frank C. Walker, pxecutive of the Comerford s interests. O'Leary, who was •sident and a director of the rd circuit for many years, will Continued on page 5) e Wendell Campbell I Teleradio V P ■Ml B. Campbell, radio net- *hd station executive, has been I vice-president for national ' RKO Teleradio Pictures, Inc., mnounced yesterday by presi- d board chairman Thomas F. O'Neil said Campbell was Continued on page 5) Loew's May Name Siegel President Tomorrow Sol C. Siegel continues to hold the strong backing of Loew's, Inc., board members for the presidency of the company succeeding Arthur M. Loew, whose resignation becomes effective Nov. 15. Thus Siegel's selection by the board at its meeting tomorrow is to be expected, informed sources said yesterday. Siegel would make his headquarters at the Culver City studio. Charles C. Moskowitz, Loew's vice-president and treasurer, is expected to be named executive vice-president, heading the New York office. Loew will continue in charge of the international opera- tions. Grosses Good Over Holiday By GUS DALLAS Box office grosses in New York over the Columbus Day weekend were "brisk," with receipts on Friday "very much higher" than on Columbus Day last year, which came in the middle of the week, theatre exhibitors report- ed yesterday. While theatres in Los Angeles were reported to be suffering a drop in grosses on Friday night as the result of the showing on television of a major film from one studio's backlog, theatre (Continued on page 2) Alfred Starr Dies at 58 Alfred Starr Special to THE DAILY NASHVILLE, Oct. 15. - Alfred Starr, 58-year-old veteran of motion picture exhibition, who was president of the Bijou Amusement Co. md co-chairman of the joint ex- hibition Com- mittee Against Pay - As - You- See Television, died here yes- terday, follow- ing a heart at- tack in his of- fice. Starr, a vet- eran of over 30 years in the in- dustry, is survived by his wife, two sons and a daughter. The principal owner of the Bijou ( Continued on page 5 ) 44 Gross Rises 34% Annual Report Shows HOLLYWOOD, Oct. 15 - Allied Artists Pictures Corp.'s gross income for the fiscal year ended June 30 was $16,977,000, representing an increase over the same period in 1955 of 34%, S. Broidy, president, reported to stockholders. The gross income in the 1955 period was $12,670,000. The company had a net income (Continued on page 5) No Distribution Plans Now 'Routine1 Talks with Rank Officials Said Purpose of Davis Visit Here Routine discussions with officials of Rank Organization affiliates in this country and Canada were advanced by John Davis, head of Rank film and theatre operations as the primary purpose of his current visit to America. He said that while the Organiza- tion's interest in its own distribution setup for America continues active, nothing will be done in that respect at the present time. He added that the matter as it has been discussed during the past three years has not changed, and that it remains in the discussion stage only. Davis arrived here from Chicago yesterday after visiting Rank offices in Montreal and Toronto last week. He is accompanied by Mrs. Davis, Kenneth Winckles, Kenneth Har- greaves and Harry Norris. The party will leave for London at the end of the week. Norris brought with him prints of three new Rank productions for which he will set up American distribution arrangements while he is (Continued on page 5) New Policy Myers Urges Cooperation to Aid Industry Tells New England Meet Times Call for Changes Special to THE DAILY WINCHENDON, Mass., Oct. 15.- Allied States is pursuing a constructive policy in a conciliatory manner in hope of contributing to the business recovery of the industry, along with other elements desirous of bringing about a healthier business state for production and distribution as well as exhibition, Abram F. Myers, Allied States chairman and general counsel, told the 25th anniversary convention of Independent Exhibitors of New England at its opening session here today. Myers said there are many subjects on which all exhibition can and should agree and cooperate. Among them, he said, is support for Federal authoriza- (Continued on page 4) No Merger WithTOA Discussed, Shor Insists A denial that there has been any discussion of a merger of Allied States Association with Theatre Own- ers of America was telephoned to Motion Picture Daily last night by Ruben Shor, Allied president, who has been in New York for the past week. Also in New York simultaneously were a number of Allied directors, including Jack Kirsch, Ben Marcus, Wilbur Snaper, Irving Dollinger and (Continued on page 4) See Kintner Out at ABC, Goldenson Getting Post Robert E. Kintner today will resign as president of the American Broad- casting Company, a division of Amer- ican Broadcasting-Paramount Thea- tres, Inc., and will be succeeded in that post by Leonard H. Goldenson, president of AB-PT, it was indicated yesterday on the eve of the meeting (Continued on page 4) Motion Picture Daily Tuesday, October 16, 19! j PERSONAL MENTION COL A. SCHWARTZ, president of ^ RKO Theatres, will leave here to- night with Mrs. Schwartz for the West Coast for a week's visit. • Murray Silverstone, president of 20th Century-Fox International, left here yesterday for England and the Continent. Darrvl F. Zanuck and his son, Richard, visited President Eisenhow- er at the White House last week be- fore leaving for the British West In- dies. Ben Marcus, member of the execu- tive committee of Allied States As- sociation, has returned to Milwaukee from New York. • Charles Smadja, United Artists vice-president in charge of European production, arrived in New York yes- terday from Paris. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, and Bernard Levy, his as- sistant, are in Detroit from New York. • Sam Spiegel, producer, returned to New York yesterday from Ceylon. • Ronald Squire, Basil Sydney and Harley Power, British actors, will arrive in New York from London to- day via B.O.A.C. Edwin Knopf, producer, will return to New York from Europe next Tues- day. Harry Loud, of the M-G-M studio trailer department, will return to Hol- Ivwood tomorrow from New York. • Ladislao Va^a, director, arrived in New York yesterday from Spain. Evelyn Seeff, secretary to Burt Champion, Paramount publicity man- ager, is on a two-week Caribbean vacation. Mirisch Sells Shares WASHINGTON, Oct. 15.-Harold [. Mirisch, vice-president of Allied Artists Pictures Corp., sold 4,000 shares of common stock in the com- pany by Kenilworth Investment Co., a co-partnership, reducing such hold- ings to 34,000 shares, according to a Securities and Exchange Commission report. The SEC report notes that of the 34,000 shares, 12,000 are owned directly by Mirisch and 22,000 by Kenilworth. HolidayTakes ( Continued from page 1 ) attendance here showed no significant cut due to local television, which also carried some "big" films recently ac- quired from the major studios. "Giant," the George Stevens-War- ner Bros, presentation at the Roxy Theatre, took in $113,000 during the first four days of its run, which began Thursday, according to the theatre management. Radio City Music Hall reported a gross of $103,000 in the Thursday through Sunday run of Metro-Gold- wyn-Mayer's "Tea and Sympathy." The Mayfair Theatre had a gross of $96,700 ' for the three-day weekend showing of United Artist's "Attack." Paramount Pictures' "War and Peace" did $35,0000 in box office business at the Capitol Wednesday through Sun- day, the theatre management an- nounced. Other theatres in Manhattan report- ed the following grosses for Thursday through Sunday last week: Paramount, "Toward the Un- known," Warner Bros.-$23,000; State, "Between Heaven and Hell," 20th Century-Fox-$16,000; Globe, "Pillars of the Sky," Universal-$13,- 000; Victoria, "Best Things in Life Are Free," 20th Century-Fox-$13,- 000; Astor, "Bad Seed," Warner Bros.-$24,400. Presetting to Women Vital Today: Upton The pre-selling of individual pic- tures, particularly through the use of pretested material and media, and the goal of reaching the all-important "woman" audience were stressed as three points "vital for today's selec- tive movie market" by David A. Lip- ton, vice-president, at concluding ses- sions of Universal - International's week-long conference of the com- pany's New York office, studio and regional advertising-publicity officials. The importance of pre-selling today is highlighted, he said, by the fact that some local point-of-sale cam- paigns now begin only a few days in advance because of increasingly high newspaper advertising rates and other limiting factors. "There appears to be ample evi- dence," Lipton stated, "that of those people interested in a given picture, the number likely to attend first run showings, is in direct relationship with the number of people who ac- tually know about the film prior to appearance of local advertising." The principle of pre-selling is being continued in national magazine and newspaper supplement advertising and in fan magazines and the com- pany is continuing its policy of using tv spots extensively for advance teaser pre-selling. NT Sees Theatres Unhurt By M-G-M Feature on TV From THE DAILY Bureau HOLLYWOOD, Oct. 15 - Early reports that the first televising of an M-G-M backlog feature here Friday evening had cut into theatre atten- dance seriously proved erroneous, ac- cording to a National Theatres spokes- man, when the circuit's district man- agers, in the regular Monday morning meeting at the home office, compared reports and found the widely-ex- ploited telecast had not influenced attendance perceptibly anywhere in NT territory. The Metropolitan Thea- tres circuit reported the same ex- perience. The first M-G-M feature, "30 Sec- onds over Tokyo," had been exploited by Station KTTV, owned by the Los Angeles "Times" and "News-Mirror," over an extended period at a cost estimated at $100,000. $100,000 Remodeling For Criterion Underway The Criterion Theatre here is spend- ing over $100,0000 on an extensive re- modeling job in preparation for the opening of Cecil B. DeMille's "The Ten Commandments," it was an- nounced by executive director Charles B. Moss. Moss said the theatre, which is now closed until Nov. 9, will be redecorat- ed with new carpeting throughout, a new marquee, a new auditorium light- ing system and new seats. Sheridan Kettering has been contracted by Moss to supervise and direct the renovation. Arthur Loew to Speak At Chicago Meet Today CHICAGO, Oct. 15 - Arthur M. Loew, president of Loew's Interna- tional, will be the guest speaker to- morrow at the three-day M-G-M snles division managers meeting at the Rlackstone Hotel here. Charles M. Reagan, general sales manager, is presiding. Frank Burke, 61 Frank Burke, editor of the "Radio- Television Daily." died here yesterday morning of a heart ailment at the Hospital For Joint Diseases. He was 61 years old. Funeral will be held on Thursday from Maher Funeral Home, Pleasant- ville, with requiem Mass at Holy In- nocents Church and interment in All Souls Cemetery, Pleasantville. The family has requested that, in lieu of flowers, donations be made to the Rosary Hill Cancer Home, Hawthorne, N. Y. . . . NEWS ROUNDUP Fox and Woolworth in Tien; More than 2,000 stores of the F. Woolworth chain will spotlight 2( Century-Fox's "Love Me Tende the Elvis Presley picture. The dri aimed primarily at teenagers, will elude multiple window displays each of the stores, counter and w decorations and full cooperation w exhibitors in assorted cooperati activities. ■ Coast Publicists Ball Oct. 27 The Publicists Association, of Hoi wood, will hold its First Annual Bal hoo Ball on Oct. 27 at the Paramo Sunset Studios. A combination da: and carnival is planned, with spei awards for costumes. Julian Myers chairman. I 'Paul Jones' in Todd-AO An agreement for the producti of the motion picture, "John Pi Jones," in the Todd-AO process color has been consummated by Sa uel Bronston, producer of the fr and Henry Woodbridge, president Todd-AO. "John Paul Jones" tl will become the third film to be pi tographed in Todd-AO. 'Rebel' in Brooklyn Oct. 24 United Artists' "Rebel In Towj will have its New York opening Loew's Metropolitan, Brooklyn, Oct. 24. NEW YORK THEATRE) I — RADIO CITY MUSIC HALL-, Rockefeller Center "TEA AND SYMPATHY" 1 starring DEBORAH KERR • JOHN KERR f In CinemaScope and Metrocolor An M-G-M Picture and SPECTACULAR STAGE PRESENTATION S FILM SERVICE CENTER • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACILITIES MOVIELAB BUILDIN0 619 W. 54-th St., New York 1j JUdson 6-0367 MOTION PICTURE DAILY, Martm Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stol Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager: Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weafl Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C-; London Bureau, 4, Bear St.. Leicester Square, W. 2, Hope Williams BJ nup, Manager: Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Dailv is published daily except Saturdays, Si days and hohdavs. bv Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Maf Quigley. President: Martin Quigley, Jr.. Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herfl Better Theatres and Better Refreshment Merchandis-ng, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a parti Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second Hass matter Sept. 21, 1938, at the Post Office at New York N. Y. under the act I March 3, 1879. Subscript on rates per year, $6 in the Americas and $12 foreign; single cor ies, 10c. day, October 16, 1956 Motion Picture Daily New Film Theatres iapan During 1955 PKYO, Oct. 11 (By Air Mail).- bese theatre owners opened 850 operations in 1955 at the rate of !»er day, according to a govern- report. m business in Japan is booming (jver before as the people have to spend and more time for cement. There are only 400,000 sion sets, mostly in wealthy Is, bars and tea shops. ve to Speed Handling Larger SB A Loans From THE DAILY Bureau WASHINGTON, Oct. 15 - The I Business Administration has ■d to speed processing of some by giving regional offices au- iy to approve some larger loans until now had to be forwarded I ashington. |A administrator Wendell Barnes he had authorized the agency's igional directors to approve loans eix own authority up to $100,000, . a bank is taking at least a 25 pent participation. Previously re- .1 directors had authority to ap- b participation loans up to $50,- but larger ones had to be for- ced to Washington. r\ Writer Seeking to Stop Opening of '80 Days' James Poe, Hollywood Writer, has notified Michael Todd, producer of "Around the World in 80 Days," that he will seek to restrain showing of the film unless he is given screen- play credit as approved by The Writ- ers Guild of America, West, in an arbitration "to which Todd was a willing party." The world premiere of "Around the World in 80 Days" is slated to take place here tomorrow. The legal serv- ices of John Schulman, copyright at- torney of the firm of Schulman, Klein and Stern, have been retained for Poe. Three in New Firm to Make TV Commercials Three film producers, George Tompkins, Bichard Donner and Charles Green, have formed a new organization here which will specialize in production of film commercials for television. The company will be called Signal Productions, Inc. 'Giant' Coast Bow BUBBANK, Calif., Oct. 15-More than 300 stars and industry leaders will attend the formal invitational Hollywood premiere of George Stevens' production, "Giant," at Grauman's Chinese Theatre Tuesday evening. Canada Group Seeks Closed Circuit Pay TV OTTAWA, Oct. 15.-Trans-Canada Telemeters, a subsidiary of Famous Players Canadian Corp., reportedly is arranging to commence closed circuit community pay tv in Canada on a per set basis to be paid monthly by set owners. This operation is expected to start at Kitimat, B. C; Kenora, Ontario, and North Battleford, Sask. Since the service does not use the airwaves, no Canadian Broadcasting Corp. permit is needed. However, the company is re- quired to obtain Federal Transport Department approval. This is now being sought by Famous Players to commence such operations. WGA Seeks to Clarify Agents-Writers Link The National Council of the Writ- er's Guild of America, in the first ses- sion of its annual meeting here, has approved a membership plan aimed at clarifying the relationship between agents and writers in the motion pic- ture, television and radio fields. Under terms of the proposal more than 2,000 members of WGA would deal in the future only with agents ac- quiring guild franchises after agreeing to a code of fair practices relating to commissions, terms of representation and services. of D rive-ins Seek Drive-In Organization An effort to organize operators of drive-in theatres has been started in eastern Pennsylvania, southern New Jersey and Delaware. Exhibitors there are being asked to join forces in a formal group which would con- cern itself exclusively with opera- tional problems of drive-in theatres. ® Chicago Owner Is Cited Stanford Kohlberg, owner and op- erator of the Starlite Drive-in Thea- tre, Chicago, is singled out for spe- cial attention in a recent Saturday Evening Post article titled "Big Boom in Outdoor Movies." The article say Kohlberg "has concentrated on lures that attract the customers in any kind of weather." The "lures" re- ferred to include dancing under the stars, free milk and free diapers for babies, a driving range, a miniature golf course, door prizes and a Kid- dieland for youngsters. ® New Manager in Alabama The new manager of the Marshall- Drive-In, Albertsville, Ala., is Bay McCulloch, a native of Decatur, Ala. McCulloch came to Decatur from Greensville, Ky., where he was man- ager of three theatres for the past several years. Jew Year's Eve... from COLUMBIA! 4 Motion Picture Daily Tuesday, October 16, 19 High Court Will Review Suit vs WB Myers Urges Cooperation By J. A. OTTEN WASHINGTON, Oct. 15.-The Su- preme Court today agreed to review a lower court decision dismissing a stockholder's suit against Warner Brothers Pictures and various other groups. At the same time, the court refused to upset lower court decisions in an- other case setting a two-year time limit on private damage anti-trust suits in Wisconsin prior to passage of the uniform four-year federal statute of limitations. The stockholder suit accepted by the court was brought by Edward S. Birn, and was appealed to the high court by his estate. He had challenged a joint venture between Warner Brothers and United States Pictures, Inc., a firm owned bv Milton Sperling, Harry Warner's son-in-law. Birn claimed this deal permitted Sperling to become unjustly enriched at the expense of the Warner stockholders. Bad Faith Denied The lower courts found there had been no bad faith or fraud in the deal, and that therefore, on technical legal grounds, Warner Brothers should have been listed as a plaintiff rather than a defendant. When that change was made, the courts added, the suit lacked the "diversity of citizenship" required for a suit in Federal Court, and therefore should be dismissed. In agreeing today to review these lower court decisions, the Supreme Court said it would consider the War- ner case together with another case involving a stockholder's suit against officials of the Chicago, North Shore and Milwaukee Railway Co. In that case, the stockholders charged that some officials of the railroad had made money by buying some property and selling it to the railroad at a profit, and that this injured the stockholders. 45-Minute Limit Set The court said the cases should be argued later this year or early next year one after the other, with each side in each case limited to 45 min- utes. In the Wisconsin anti-trust case act- ed on by the high court today, Sheldon Grengs, a Wausau, Wise, exhibitor, sued the eight major distributors and four theatre circuits formerly con- trolled by 20th Century-Fox. The Federal District Court and the Sev- FIUIIIICK 1327 S.WABASH CHICAGO 5. ILL ( Continued tion for divorced circuits to engage in production to help relieve the film shortage. He scored the Senate Small Business Committee's recent report for its contention that such a move would require authorization as well for producers-distributors to again own and operate theatres. While calling for increased exhibitor organization cooperation in all mat- ters on which they see alike, Myers said this is not the time for merging all exhibitors in to a single organiza- tion. Hits Fewer-Films, Higher Prices He attacked the current policy of fewer pictures at higher prices, con- tending that if continued it will end the motion picture's reign as mass en- tertainment. That, in turn, Myers con- tended, will invite new taxation and legislation burdensome to the indus- try and, with small theatres eliminat- ed, no grass roots movement could be marshalled as in the past to success- fully combat them. The policy of fewer pictures at higher prices would be one of a num- ber of subjects which might properly be discussed at a joint meeting of exhibitor leaders with top companv executives, such as suggested by Ru- ben Shor, Allied president. Favors Private Discussions Myers said it was not Allied's inten- tion to discuss at such a meeting the trade practices of any company in the presence of its competitors, as in- ferred by some company presidents in declining Allied's proposal for a joint meetings. Other subjects besides pro- duction policy which might properly be discussed, he said, were the adver- tising and exploiting of pictures, boost- ing attendance at all theatres, and enlisting allied interests such as inves- ors, creditors, landlords and suppliers of the industry in a campaign to im- prove its economic wellbeing. Whether or not Allied will agree to enth Circuit Court of Appeals held that a private anti-trust suit is a suit to invoke penalties and so was subject to the Wisconson law fixing a two-year time limit on penalty-type suits. This meant the case was dismissed against the four circuits and against RKO and Paramount. Grengs appealed to the Supreme Court, arguing that a private anti-trust suit is a damage action and should be governed by the six-year time limit set in Wisconsin for damage actions. He said the decisions in this case conflict- ed with decisions of other courts. In reply, die distributors argued that not only was the lower court decision correct, but that the issue had become much less important since Congress had recently established a uniform Federal time limit to govern all private anti-trust suits. The Supreme Court today gave no reason for its decision not to review the lower court rulings in this case, merely noting its action on a list of orders handed down at noon. from page 1 ) again participate in individual, rather than joint meetings with production- distribution executives, as suggested by some of them, remains for the Al- lied board to decide at its Nov. 25-26 meeting in Dallas, Myers said. He added, however, that his personal ex- perience with such meetings has been that, when completed, "you find that the condition is about the same as when you started." Over 75 distributors, suppliers, ex- hibitors and their wives registered for o the convention which will continue through tomorrow. Edward W. Lider, president, intro- duced Myers, whose keynote address was made to a shirt-sleeve audience basking in an unusual 80-degree tem- perature. Following the keynote, Irv- ing Dollinger, treasurer of Allied States, gave an EDC report to a closed meeting of exhibitors. It is expected that tomorrow's regis- tration will reach 200. Film clinics and panel discussions on concessions and insurance will highlight the morn- ing's activities. William C. Gehring of 20th Century-Fox will address the convention in the afternoon and a banquet will close convention activi- ties tomorrow night. No Merger, Savs Shor (Continued from page 1) others. Meetings of the group gave rise to reports that some alliance with TOA, among other subjects, was un- der discussion. "As president of Allied States," Shor said, "I believe that I am in a better position to know what is going on in this association than any one else. I can state of my own knowledge that there have been no conferences in recent weeks concerning a pos- sible merger with Theatre Owners of America, or concerning the part which Abram F. Myers would take in any such merger should it ever take place. "Rumors of the kind that have been circulating regarding Allied and its chairman and general counsel- whatever their source or inspiration- are calculated to weaken Allied and embarrass its officers at a time when they are bending every effort to serve Allied, its members and the industry in seneral." See Kintner Resigning (Continued from page 1) of the board of directors of the parent company. Reports of differences of opinion between Kintner and AB-PT officials on operational matters, particularly with reference to television program- ming, have been current in the in- dustry for some time. In these dis- putes, the support of the directorate was strongly in favor of the parent- company group. Kintner is said to be slated for the presidency of the television division of Columbia Broadcasting System, in the post now occupied by J. L. Van Volkenburg, whose resignation is be- lieved to be imminent. In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLC W ALTER FUTTER'S new Vi scope "Super-Prominar" 1 was selected for the current show of "Giant" at the Roxy theatre New York. The throw at the R< is short for a theatre of such la capacity, while the screen is aroi 60 feet wide, requiring a wide-an lens of high speed like the "Suj Prominar." Mark IX is the name given to new synchronous magnetic film cording system developed by M nasync Mfg. Co., Ltd., with rem control box enabling the system be "push-button" operated. This sn portable assembly, which is sho in the photo above, incorporates a mote footage counter, amplifier i motor switching. The manufactu emphasizes "ruggedized" construct with amplifier components of the used in guided missiles. One vers of the several models offered is "Safari Console," which includes sound blimping, power supply £ mixing facilities required on locati The National Carbon Company sponsoring John Cameron SwayX "News Caravan" on NBC-TV dur the major part of October, on Mi days and Thursdays at 7:45 to 8 P. DuPont has taken an option to sp? sor the same program later. Stancil-Hoffman Corp., Holly wo has appointed S.O.S. Cinema Sup Corp., New York, distributor of line of synchronous magnetic reco ers. A new model, the S6D, is a s; chronous recorder incorporating tr. sistor circuit amplifiers. It was hibited by S.O.S. at the fall SMP" convention in Los Angeles. The Prestoseal Mfg. Co., Long land City, N. Y., has come out v* a new cementless splicer named "Miracle Presto-Splicer," and clai it can complete a splice of Cronar any other type of film in 10 secon National Theatre Supply has b< named distributor of the "Mirac splicer in the New York territory- Lday, October 16, 1956 Motion Picture Daily Hied Artists Magna, Fox, UATC Invest Alfred Starr (Continued from page 1) year before taxes of $801,875 as .pared with SI. 064,494, Broidy . Domestic and Canadian film _.al income in 1956 increased to jK.854,000 from 89,441,000 in 1955, foreign film rentals increased to 146.000 from 82,601,000. icluded in the 1955 income was item of $461,557, Broidy pointed which was received from the of fullv amortized pictures, jnereas no such extraordinary in- ie was received in 1956. If this i were excluded, die 1955 net me before taxes would have been '|2,937, compared with the 1956 re of 8801,875 indicating a sub- jtial increase from normal opera- is in 1956. Federal income taxes ? 8430,000 in 1956 and 8466,000 [955, leaving net income of 8371,- ' in 1956 and 8598,494 in 1955." Inventories Hit High Mark urrent and working assets of the pany as of June 30 this year ex- led current liabilities by $5,432,- Broidv continued. "Inventories lined a record level of 89,219,000 [pared with 85,282,000 on July 2, I. This increase in inventor)' was mainly to our enlarged program lajor pictures. vt this time we have the largest :log of completed and unreleased ires in our history. To finance large inventor)', our bank loans ' increased to 83,609,000 at June 1956 from 81,700,000 on July 2, ifad o 4.. Annual Meeting 11 Be Held Nov. 14 (OLLYWOOD, Oct. 15.-The an- meeting of Allied Artists stock- ers will be held here on Nov. 14 ilect nine directors and transact r business. Management's proxy aiittee for the election of directors ists of Samuel Broidy, G. D. ows, H. J. Mirisch and Herman in. nitine' Talks ( Continued from page 1 ) j In Chicago, Davis talked with cc Howell officials on new equip- : developed by the company. He Rank has a long term agreement B & H for equipment manufac- 1 under a joint licensee program ^listribution in many parts of the :• conferred here yesterday with srt Benjamin, president of the : American company. >//' Big in Atlanta if biggest opening weekend gross nv 20th Century-Fox picture to the Fox, Atlanta, this year was d Friday-Saturday-Sunday by veen Heaven and Hell" in TiaScope, according to theatre ts. The 3-day take bests "The and I" by more than $2,000 and bstantially ahead of the marks Jus Stop" and "Carousel." ( Continued company, 47 per cent of the net profits from the Todd-AO version of "South Pacific" would be received by R & H Pictures. Skouras said that Magna would receive 53 per cent of the net profits from the film with 10 per cent of tiiis going to 20th-Fox, which is investing 82,000,000 in the production. "Twentieth will also pay monies ac- RKO Radio Pictures, which has the foreign distribution rights to the CinemaScope and Todd-AO versions of "Oklahoma!", has informed Magna Theatre Corp. that it foresees a for- eign gross of $12,000,000 for the film, George P. Skouras, president of Magna Theatres, said here yesterday. crued if the film goes over the budget which has not yet been set," Skouras said. Skouras added that 20th-Fox, which will also distribute "South Pacific" world-wide after its roadshow engage- ments, has agreed upon a 20 per cent distribution charge for the picture. He said that the same distribution charge applies to "Oklahoma!" with Magna MPf A Meeting Today on Four License Divisions The division of licenses in Burma, Formosa, Indonesia and Pakistan will highlight the agenda of today's meet- ing of the board of directors of the Motion Picture Export Association. Also on the agenda, according to a representative of the MPEA, is a labor problem in Brazil. from page 1 ) having approval on all sales contracts. Skouras said he expects to have at least 50 roadshow engagements for "South Pacific" in Todd-AO. He said that "Oklahoma!" in 30 roadshow en- gagements grossed domestically $6,- 500,000, of which the New York en- gagement at the Rivoli Theatre con- tributed $1,275,000. Commenting on the agreement with 20th-Fox regarding "Oklahoma!" Skou- ras said that Fox will pay Magna $1,- 000,000 on Feb. 1, 1957, and $1,500,- 000 in March. Hammerstein said that thus far no cast has been set for "South Pacific," which will be directed by Joshua Lo- gan. He said it is the intention of R & H Pictures to eventually produce as motion pictures "Allegro," "Me and Juliet" and "Pipe Dream." He said that Magna Theatres has first call on film rights to these stage plays. "I find that the Todd-AO process is the best film medium employed in the industry today," Hammerstein said, "because of the wide-angle landscape features as well as the intimate close- ups which it affords." Hammerstein said that he will leave here shortly for Australia via Hawaii to look for locations for "South Pacific" and to attend the openings of "Oklahoma!" and "The King and I," the latter in CinemaScope, in Australia. Campbell Named (Continued from page 1) elected at a board meeting last Friday here. As vice-president of RKO Teleradio, the company operating the entertain- ment properties of General Tire & Rubber Co., Campbell will supervise national sales for General Teleradio's owned and operated stations and for the Mutual Broadcasting System, the firm's radio network. Prior to his elec- tion, Campbell was national sales manager for General Teleradio. Campbell's election, O'Neil said, is part of the recently announced plan by means of which RKO Teleradio Pictures is knitting more closely the related activities of its various enter- tainment adjuncts. O'Leary Retires (Continued from page 1) remain as a consultant to the com- pany. He was with the Comerford organ- ization for 30 years, making his head- quarters in Scranton, Pa. A member of the Motion Picture Pioneers, O'Leary also was an officer of Thea- tre Owners of America and its pre- decessor, Motion Picture Theatre Owners of America, for many years. (Continued from page 1) Co., which he managed in cooperation with his brother, Milton, was highly instrumental in making Theatre Own- ers of America prominent in industry affairs, having been president of TOA during 1953-54. He served as chair- man of the executive committee and was a member of the board of direc- tors from 1954 to 1956. At the recent TOA convention, the prominent Southern theatreman was named a member of the executive committee and the finance committee. He was also a member of the board of the Will Rogers Memorial Hospital. Active in Civic Affairs Starr was also active in local com- munity affairs here. He was a founder of the Nashville Symphony Orchestra and past president of the Nashville Community Chest. He was treasurer and trustee of the Nashville Children's Museum and an incorporator of the Nashville Educational Television Foundation. As co-chairman of the Committee Against Pay-As- You-See Television, Starr, along with Trueman Rembusch, of Allied States Association, led the fight against subscription television, which is currently pending before the Federal Communications Commission. Burial will take place here on Wed- nesday. off beat ...but on • • » ! x o r r:i o :) iiliWli. ROBERT L. JACKS presents AJVTHONF QUINM as the - i f KM 111,11$ 7 also starring KATY JURADO PETER DOUGLAS JOHN WHIT -DOUGLAS GUINN "BIG BOY" featur ng WHITNEY • FOWLEY • LARCH • BISSELL • SPENCER • WILLIAMS Story and Screenplay by RICHARD CARR • Produced by ROBERT L IACKS Associate Producer RICHARD CARRUTH • Directed by HARRY HORNER MOTION PICTURE DAILY 80, NO. 75 NEW YORK, U. S. A. WEDNESDAY, OCTOBER 17, 1956 TEN CENTS active Now ntner Quits President f ABC Web denson Will Assume ervision of Division >ert E. Kintner has resigned as ent of the American Broadcast- a division of American Broad- casting -Para- mount Theatres, Inc., it was an- nounced yester- day by Leonard H. Goldenson, president of the corporation. It was also stated ll^^^^^ that Goldenson I^SBg will assume di- I iP^^rM lect supervision casting division in addition to his present j as president of AB-PT. Imer submitted his resignation as (Continued on page 6) lert Kintner ributors List 65 Its for Awards Ballot |y 65 pictures have been named |n distributors for the Audience Is nominating ballot, as against 1st year, it was reported yester- y Robert W. Coyne, COMPO 1 irman. reason for the drop in the >r, Coyne explained, is that this |listributors were asked to put •ontention only those pictures they themselves felt had a (Continued on page 6) iemy Presentations, (Nominations, for TV From THE DAILY Bureau .LYWOOD, Oct. 16. - The ny Awards presentations cere- will be telecast over the NBC k on Mar. 27 from the Holly- Pantages Theatre under Olds- sponsorship, according to an ent reached by General Motors (Continued on page 6) CS Use Holding Up Fox, Republic Deal The utilization of the CinemaScope or Naturama processes on Republic Pictures product in the foreign market is a major point which is holding up the signing of the British film distribu- tion agreement between 20th Century- Fox and Republic, it was learned here yesterday. According to a Republic official, 20th-Fox maintains that all Republic Pictures should be made in Cinema- Scope as that process "offers the com- pany the best distribution possibilities abroad." However, Republic desires to have its product made in its own anamorphic process, Naturama, which is compatible with CinemaScope. The disagreement on this point arises because Republic does not want to lose its Naturama rights foreign- wise and its identity with the process in Great Britain, it was pointed out by the official. Another factor, the Republic official (Continued on page 2) Suit Filed Asking Halt Of 480 Days' Showing James Poe, Hollywood writer, filed suit in New York Federal Court here yesterday against Michael Todd, pro- ducer of "Around the World in 80 Days," and Michael Todd Co., Inc., asking $250,000 damages and an in- junction to prevent the defendants ( Continued on page 6 ) Siegel Prefers Production To Post as Loew's Head From THE DAILY Bureau HOLLYWOOD, Oct. 16 - Sol C. Siegel, who last night telephoned Loew's board chairman Nicholas M. Schenck his decision to withdraw from consideration for the company presidency, today told the MOTION PICTURE DAILY, "I decided my place is here, making pictures, which is something I am supposed to know something about, rather than back there in work which must include an unknown quotient." Siegel has three more pictures to make, independently, for MGM re- lease, under his present contract. His "High Society" is in current release. Meanwhile, in New York, the Loew's board of directors meeting scheduled for tomorrow has been postponed until Thursday. MPEA Suspends Talks On Danish Film Imports Negotiations between the Motion Picture Export Association and Den- mark concerning the import of Amer- ican product into that country have been temporarily suspended, it was announced here yesterday following a meeting of the MPEA directorate. According to an official of the (Continued on page 6) REVIEW: The Teahouse Of The August Moon MGM — CinemaScope Few plays in the history of the American theatre have been given as faithful an adaptation in their transition to the screen as Metro has given John Patrick's "The Teahouse of the August Moon." As a matter of fact, few works bv native playwrights have been so deserving of such respectful treatment as this wonderful comedy about the efforts of Amer- ican forces to make over Okinawa in the image of the U. S. A. This faithful preservation of most of the merits of the original has paid off in a picture which is certain to receive acclaim from the news- paper critics as well as the public. And, among the latter, even those who may never have heard of the stage version will be attracted to the film by 'the magnetism of its two popular stars-Marlon Brando and Glenn Ford. In "Teahouse" each of these first-rate actors has been tossed a his- (Continued on page 3) Stellings Says: TOA Pledges 'Support' To Independents Also Reaffirms Stand for Single Exhibitors' Group By LESTER DINOFF (Picture on Page 2) Theatre Owners of America will support all forms of independent film production to alleviate the product shortage by encouraging its member- ship to play such pictures, Ernest Stellings, president, said yesterday. At a press conference here prior to departure for his Charlotte, N. C, home, Stellings also reiterated the TOA position of being in favor of one national exhibition association. He also disclosed that TOA has conferred (Continued on page 2) Downing Finds 'Quality' Hollywood Guide Now Motion picture producers are keep- ing abreast of the times by "turning out quality merchandise which the public wants to buy," according to Russell V. Downing, presi- dent and man- aging director of the Radio City Music Hall, who re- turned here ear- lier this week from a trip to Hollywood. D owning, pointing out that he only visited three studios while on the (Continued on page 2) N. E. Exhibitors Hear Gehring as Meet Ends Special to THE DAILY WINCHENDON, Mass., Oct. 16.- Open discussions on concession and insurance problems highlighted the morning's activities as the 1956 con- vention of Independent Exhibitors, (Continued on page 6) Russell Downing Motion Picture Daily l Wednesday, October 17, I PERSONAL MENTION MONTAGUE and Rube Jack- A. oral and assistant general sales man- ager, respectively, are in Toronto to- day from New York. • W. C Gehhing. vice-president of 20th Century-Fox, and Martin Mos- Kowrrz, Eastern division manager, have returned to New York from Bos- ton. Walter Wanger will return to Hollywood today from New York. • Francis Herwood, vice-president of Bank of America ir> the motion pic- ture department, has returned to Los Angeles from New York. Harold G. Boxall, managing di- rector of London Film Productions, Ltd., and Mrs. Boxall will arrive in New York from England today aboard the "Queen Mary." • George Abbott and Robert Grif- fith, producers, have arrived in Hol- lywood from New York. Lee Koken, of RKO Theatres, has left here for a vacation in Arizona. • James Hill, producer, and Alex- ander Mackendrick will arrive in New York on Friday from the Coast. • Dana Andrews will leave New York today for London via B.O.A.C. Mun Delano, Columbia Pictures booker in Chicago, is retiring after 27 years with the company. Writers Guild Resolves To Fight Censorship The Writers Guild of America, East, has announced that its National Council, which met here over the weekend, passed a resolution recom- mending that its membership of more than 2,000 writers on both coasts seek to "remove unjustified censorship re- straints whenever possible." Asserting that writers "have exer- cised in the past and will continue to exercise appropriate good taste and good judgment," the guild's policy group declared that these qualities "cannot be formulated in a set of rules." Previously, the council had heard reports on "pressure groups within the radio, television and motion picture industries," which it was said, "often attempt to force the writer to revise his script completely between the time of delivery and the actual production of the material." M. P. DAILY picture HIS FIRST PRESS CONFERENCE, as president: Ernest G. Stellings, in the TOA offices yesterday. In the background, Herman Levy and Albert Pickus. TOA Will Aid Independents ( Continued from page 1 ) exhibition association, he said "one group would enhance the industry if it speaks for all retailers, which exhibi- tors are." He said he has not met with any leaders of Allied States As- sociation concerning "a merger," but ' will meet with anyone, anywhere at any time in the interests of exhibitors." Stellings also reported that within a short time TOA will announce the members of its standing committees, and representatives of the committees which will attempt to meet with the distribution sales chiefs and set up a new arbitration plan. Attending the press conference with Stellings were Levy, Reade, Albert M. Pickus, vice-president, and Joseph G. Alterman, assistant secretary. with a management consultant firm in its search for an executive director and that TOA has several men "under consideration for the post." Stellings said he has already con- ferred with two independent produc- ers who told him of their main prob- lems—liquidation and distribution of The mid-winter combined meeting of the board of directors and execu- tive committee of Theatre Owners of America will be held at the Black- stone Hotel in Chicago, March 3, 4 and 5, it was announced here yester- day by TOA president Ernest Stel- lings. The 1957 convention of TOA will be held Nov. 17-21 at the Amer- icano Hotel, in Miami Beach, he said. their product. "We can offer indepen- dent producers assurances concerning liquidation," he said, explaining that the organization would "act, if neces- sary, as a clearing house between pro- ducer and exhibitor." Stellings point- ed out that TOA's activities in this field would be governed by the trade association's charter. Stellings said that TOA's immediate plans for encouraging independent production do not include financing. He indicated, however, that the TOA- sponsored Exhibitors Film Financial Group, the inactive investment group, could be revived if necessary. Several Interviewed Commenting on the organization's search for an executive director, Stell- ings said Herman Levy, TOA general counsel, and Walter Reade, Jr., TOA executive, have interviewed a number of qualified personnel, but thus far "haven't come up with the right man." On the formation of one national TOA Group i Starr Funen Downing Finds ( Continued from page 1 ) West Coast— M-G-M, Columbia, and Warner Brothers— said that "I am pleased with what I saw." "Less pictures are being produced, but there is a high concentration on bigger and better films for theatres. The studios are not producing in quantity just to make pictures. They are on the right track in trying to make each picture the best in qual- ity," he said. Fox-Republic Deal (Continued from page 1) said, is whether 20th-Fox would waive its franchise rights to CinemaScope if Republic would utilize the process. Twentieth Century-Fox has been se- curing about $25,000 from outside producers who seek to use the Cinema- Scope process for a single film and about $100,000 from a producer who plans to make at least four films in the CinemaScope process. Special to THE DAILY NASHVILLE, Tenn., Oct. 13 delegation of exhibitor members officers of Theatre Owners of Am will attend the funeral of the Alfred Starr, president of the Amusement Co., which will take here tomorrow afternoon. Starr, who was a founder of and a past president of the orgal tion, suffered a fatal heart a here Monday. He was 58 years j Representing TOA will be Gi Kerasotes, John W. Keiler II, H C. Dennings, Mortun C. Tune. Solomon, A. Fuller Sams, Jr., Edi C. Grainger of the Crescent Arl ment Co., and Tom Bloomer. Meanwhile, in New York, president Ernest Stellings annoi that TOA will set up a perm, memorial to Starr, the Chile Museum of Nashville, "one o favorite activities." Stellings sai has been requested by the fami request that flowers not be sent j that contributions be given inste Philip Harling in New York fo Children's Museum. Stellings Pays Tribute Stellings said that "the unt death of our dear friend and asso Alfred Starr, is a source of great ness to all of us. There is a void ahead. His passing is a I loss to the industry which he loy much, and to which he gave than his share in effort, in energy in time It was his good fortur it was ours, that he was endowed limitless and indomitable courage with an utterly and completely s dedication to the protection q rights of the less fortunate, left his mark. H Rites for Mrs. Gaglit Funeral services for Mr: Gagliardi, mother of Gio Gag executive engineer of Stanley W Theatres, will be held today A.M., at McCorry Bros. F Home, Cliffside Park, N. J. I Showplace of the Ec FOR YOUf SCREENINC Three Channel interlock project! 16, 171/2 & 35 mm tape interloi 16 mm interlock projection CUTTING & STORAGE ROD/ : Tir,v PTf'TTTRE DAILY Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E , L uj , r Hprhert V Fecke Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Build ng. Samuel D. Berns, Manager; William R. Photo Editor, ne HOlly'wood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williai Editor, leiep >no eurnup Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturday nup, -Vlana= e\ ; . Ouinley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York, days and noiioays, ^fe* Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications; Motion Picture Quigley rresi , „ Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a Better L£tziTt:± Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the March1 3 1879 Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. vsdav, October 17, 1956 Motion Picture Daily ^Attendance ows Decline , I From THE DAILY Bureau J'TDON, Oct. 16 (By Cable ).- u ^ attendance in England totaled 1,000 paid admissions for the ending June 30, according to •s reported in the Board of ' Journal today. It represented ^ jtinuing decline" in attendance, .'Ort said, being 9 per cent few- the second quarter of 1955. idance for the period repre- an average of 5.6 visits per head population, which compares - visits a year earlier. Admis- ere 2 per cent below those of devious quarter this year. BOT figures were compiled tturns sent in by 4,424 theatres seating capacity of 4,078,000. 1 in attendance compared with 7j ond quarter in 1955 is greater T e average in the Northwestern dland regions, probably due, it ~ id, to the recent introduction ^gmercial television there. es in all size groups showed s against the comparable in 1955. The smallest thea- (ating 250 or fewer, were the i fected and showed a 3 per cent ..; 3ns increase over the previous sow income for the period was " )00 pounds (871,220,800), s 7 per cent below that in the -1f(>nding quarter in 1955. . Defers Action on 1948 TV Film Pay ■ LYWOOD, Oct. 16. — The Actors Guild board of direc- . 10 last night listened to execu- k tary John L. Dales' report 11 New York conversations with Sv Fox and others concerning Its to talent appearing in post- jjlms sold to television, today | decisive action in the matter • 1 continue to explore ramifica- ri several fronts. Later this discussions will be had with ii iation of Motion Picture Pro- . C & C Corp., and possibly j roups. fa subject was touched on only tl«t l„„t 1__ i- at last night's regular meeting. '0. Seidenberg Named FRANCISCO, Oct. 16.-Har- Seidenberg, formerly with Fox Coast Theatres in Oakland and jan of 32 years in the theatre s, has been named managing • of the Orpheum, which houses lerama films here. |-nberg succeeds Paul Swater, Is been assigned to Miami, Fla., In Cinerama's newest theatre. Promotes Mansfield .I.YWOOD. Oct. 16.-Consoli- Film Industries vice-president »w today announced the addi- Lewis Mansfield, former plant J r of the Eastern laboratory, to lagerial staff at CFI. TEAHOUSE OF THE AUGUST MOON (CONTINUED FROM PAGE I trionic challenge by producer Jack Cummings, and, in this observer's opinion, both have met it in style. Brando is cast as Sakini, the Okinawan interpreter who acts as commentator as well as participant in the action of the story. At a preview of the film in New York there was some dis- agreement noted afterward as to how well he plays the role— some (most of whom had seen David Wayne in the part on the stage) feeling Brando was miscast. But this reviewer sides with those who think other- wise, feeling that the brilliant Brando has pulled off another acting coup. Evervthing seems astonishinglv right— from the realistic Oriental makeup to the winning air of rascalitv that he convevs. Whether pro or con Brando will again cause talk. About Glenn Ford's performance, however, no carping should be heard from anvone who sees it. He has his best role in vears as the earnest but befuddled Capt. Fisbv who is given the assignment of bring- ing the gift of American "know-how" to the natives of Tobiki, one of the small villages in Okinawa. The character is essentiallv comic, but he acquires knowledge and undergoes a basic change in the course of the storv. Ford has projected all aspects of this to the life. All of Capt. Fisbv's misadventures with the Okinawans have been faithfullv retained in the film, and thev are just as productive of hilarity as thev ever were. The fun begins as the captain sets out on the trip to Tobiki in that impossiblv overloaded jeep, and this tour permits in the film some views of the Okinawan (actuallv Japanese) eountrvside in CinemaScope and MetroColor that are beautiful to see. The meppimext continues apace as Ford sets out to teach the natives how to rebuild their village into a thriving and prosperous communitv. All of the captain's plans backfire: He wants the natives to produce handicrafts for tourist trade, but thev prove thev can make more monev with brandv made from sweet potatoes. The captain wants them to build a "Pentagon-shaped" schoolhouse in accordance with instructions from Washington; and thev persuade him to let them build a teahouse (or communitv recreational center) instead. Also, the distraught captain doesn't want a geisha girl for a servant, and thev force one upon him in a verv funny scene. (This relationship is described in the film as "platonic" and is handled in good taste.) There is, of course, a satiric intent in all this, and quite a few of the laughs are at the expense of American initiative and ingenuity as well as "authoritarianism" in the army. That latter qualitv is most trenchantly depicted in a caricature of a colonel who believes in doing evervthing bv the book— with no allowances for anything so trivial as human nature. As plaved in broad and heartv strokes bv Paul Ford (who also plaved the role on the stage) this character is the funniest thing in the film. But Eddie Albert also provides some genuine humor in the part of a psychiatrist dispatched to observe the hero who then also becomes converted to the leisurely native customs. As the geisha girl, Machiko Kvo is lovelv and delicate in the way of Japanese actresses and at one point does an attractive native dance. Daniel Mann has skillfully di- rected the whole thing from the screenplay bv Patrick. Underneath all the general merriment in "Teahouse" for those in the audience wishing to look for them are some solid truths about the ways of mankind and the need for tolerance of the other fellow. It is this which gives added substance to the picture and helps to make it one of the top films of the vear. Running time, 123 minutes. General classification. For December release. Richard Gertner iGian€ on Coast Tonight HOLLYWOOD, Oct. 16 - George Stevens' "Giant" is scheduled to open here tomorrow evening at Grauman's Chinese Theatre to a large turnout of celebrities and members of the press, according to Warner Brothers, which is releasing the picture. The gala opening is planned as part of a current glamorization program for Hollywood Boulevard, which has been resurfaced and decorated for the premiere, it was announced. C. V. Whitney on Coast HOLLYWOOD, Oct. 16.-C. V. Whitney will arrive here tomorrow from New York for a week of conferences with producer Robert L. Bendick and writer Eleanor Griffin on "The Healing Woods," which goes into production in December with a year- long shooting schedule, and with vice- president Merian C. Cooper on "Valiant Virginians," expected to be biggest C. V. Whitney Pictures, Inc., production for 1957. . . . NEWS ROUNDUP Sullivan Featuring 'Fire' Ed Sullivan's visit with Rita Hay- worth, Robert Mitchum and Jack Lemmon on the location set of Columbia's "Fire Down Below," will be the top feature of the tv star's weekly show this Sunday night over CBS. The segment will consist of film footage especially shot for the show a few months ago when Sulli- van flew down to Tobago, British West Indies, to visit the location filming set of the Warwick produc- tion. 9 'Opposite Sex' Opens Today Virtually all key-city runs are set for opening M-G-M's "The Opposite Sex," starting today when the Joe Pasternak production premieres at the Orpheum in Denver and the Broad- way in Portland. In addition to the key runs, there are approximately 100 first-run bookings for next month. ■ Spanish Film Premiere "Marcelino," one of the first Span- ish films of major importance to be presented in the United States, will have its American premiere at the Fine Arts Theatre here on Monday evening, it is announced by Richard Davis, president of the United Motion Picture Organization, distributors of the film in this country. The opening performance will be held for the benefit of the Casita Maria, a Settle- ment House which serves the Puerto Rican population of East Harlem. ■ Sunken 'Doria' Filmed The first motion pictures ever made of the lost Italian liner "Andrea Doria" at the bottom of the sea, made by a team of skin-divers, will be highlighted in Pathe Pictures, Inc.'s soon-to-be-released issue of its "News Magazine of the Screen," it has been announced by Robert G. Youngson, editor-in-chief. RCA Capacity 500,000 Color TV Sets in 1957 PHILADELPHIA, Oct. 16.-David Sarnoff, chairman of Radio Corp. of America, presented the possibility that the company could produce 500,000 color tv sets in 1957, but said it would "take a little while" before the present $495 price on a 21-inch color set can be lowered. At a meeting of RCA dealers called bv the manufacturer's Philadelphia distributor, Raymond Rosen & Co., Rosen officials told Gen. Samoff that they had delivered 1,107 color sets in one week and said they thought "we can sell 50,000 color tv receivers next vear." Bravo to the wise i showmen who put BOB HOPE and KATHARINE HEPBURN together in the BIG comedy "THE IRON PETTICOAT." They're positively the funniest THE STORY IN A NUTSHELL! $311 Ul pictmeS. KATE K3REAT I THERE'S MONEY IN THIS FUNNY, FUNNY SHOW! M-G-M presents in VISTAVISION and TECHNICOLOR® BOB HOPE KATHARINE HEPBURN in TIHOI IRON IPETTOCOAT with NOEL MIDDLETON JAMES ROBERTSON-JUSTICE ROBERT HELPMANN Produced by BETTY E. BOX • Directed by RALPH THOMAS A REMUS FILM Produced in association with HARRY SALTZMAN An M-G-M Release (i Motion Picture Daily Wednesday, October 17, 19! TV. E. Groups (Continued from page 1) Inc., and the Drive-in Theatre Associ- ation of New England began its sec- ond and final day at Tov Town Tavern here. W illiam C. Gehring, vice-president of 20th Century-Fox, gave the major address of the day. Introduced by Na- than Yamins. national delegate to Allied States, Gehring stressed the uniting of all exhibitors into one or- ganization for strength and survival, lie claimed the kev to television com- petition among exhibitors is to offer comfort and convenience, since tire theatre product is superior. Jack G. Wallins, vice-president of Yarchin and Co., spoke on the insur- ance problems of conventional and drive-ins. Phil Lowe, of Theatre Candy, Inc., and Nap Buchman, of Theatre Mer- chandising Corp., led the group dis- cussions on theatre concessions. A banquet, with George Roberts as toastmaster, closed the convention fes- tivities tonight. Distributors List 65 ( Continued from page 1 ) chance of winning the Audience Awards election. The nominating ballot is now being printed and will be mailed later this week through National Screen Service exchanges to more than 17,000 thea- tres. The distributors who entered pictures and personalities for the nominating ballot, and the number of pictures listed by each, are as follows: Allied Artists, five; Columbia, six; MGM, 12; Paramount, 11; RKO, three; Republic, three; Trans-Lux, two; 20th Century-Fox, four; United Artists, three; Universal, 10; Warner Brothers, six. Poe Files Suit (Continued from page 1) from exhibition of the picture until he is given screen play credit. Poe charged in his suit that he had signed a contract in May, 1955, to work on the screen play and that he was guaranteed credit therein along with John Farrow and S. J. Perelman, as co-writers. When Todd refused to give Poe credit, the dis- pute was taken to the Writers Guild of America, West, which ruled that he was entitled to it. Todd refused to abide by this ruling, Poe charged, and that has caused an "infringement of his right and serious damage to him," he said in the suit. Seek to Lift Ban A petition to lift the Board of Re- gents ban on the French film, "Lady Chatterley's Lover," will be filed to- day in New York State's Supreme Court in Albany. Attorney Ephraim S. London will institute the court ac- tion for Kingsley International Pictures Corp., American distributor of the film. One Man's TViews s By Pinky Herman Edward R. Murrow WHY Editors get gray (or Bald) ... A note from one of the Nets' Trade News Dep't is titled "Correction, Please" and goes on to advise that and we quote ". . . programs for the Oct. 22, 29 and Nov. 5 time period will be announced, on Nov. 12" unquote:— CORRECTION PLEASE, indeed . . . Henry Tobias, who's been re-signed for another season as Program Director at the Eden Roc in Miami Beach, tells us they've booked $100,000 worth of talent for a ten-week splurge. In- cluded in the array of stars are Harry Belafonte, Milton Berle, Joe E. Lewis, Nat King Cole, Johnnie Ray and Georgia Gibbs. Watch TV Execs tov with skeds to make room for live shows to originate at Miami Beach and Las Vegas what with so many headliners playing there. . . . Irving Caesar's new LP Coral Album, "And Then I Wrote," is a MUST for deejavs. The songwriter offers a priceless imitation of Jimmy Durante singing living's "Umbriago," also sings some of his great ditties includ- ing "Tea For Two," "Swanee," "Is It True What They Say About Dixie," "Just A Gigolo," "Crazy Rhythm" and "If I Forget You." . . . ft ft ft There have been many take-offs on Edward R. Murrow's CBScintil- lating TVehicle, "Person to Person" and included in the list are "Face to Face," "Back to Back," "Station to Station," "Parson to Parson." Although Stars of competing nets have par- ticipated in the spoofing (and with much suc- cess) we still are of the opinion that we won't see "Network To Network." . . . Kathy Nolan has been signed by Producer Mel Epstein for the femme lead opposite John Lupton in the "The Res- cue" episode of the "Broken Arrow" teleseries which is currently being megged at the TCF-TV Studios by Hollingsworth Morse. . . . Jack Carson seen huddling with Ira Avery of BBDO at Rattazzi's Bistro in Gotham. New TV series being hatched???? . . . Thrush Maggie Whiting elected Prexy of the Thalians, a group of Hollywoodites doing a fine job of raising funds for mental health institutions. . . . Mr. & Mrs. Burt Zucker (he's Exec at Camera Equipment Co. Inc.) en route to Europe- an honeymoon. . . . Yuletide is just around the corner. Allan Swift has cut two Chesterfield Ciggie Xmas commershills at ATV Studios. ft ft ft The Sixth Annual Celebrity Parade for Cerebral Palsy, a 21-hour continuous telecast featuring hundreds of personalities in Show Busi- ness, will go into action Saturday at 10:00 P.M. over WOR-TV and will be emceed bv Dennis James assisted bv Jane Pickens and Maria Riva. . . . "First Meeting," a new half-hour program which brings together famous people from all walks of life, will make its debut Sunday at 5:00 P.M. TVia NBC. The un- usual human interest program was created by Garry Stevens who'll produce the show which will feature David Brinklev, Washington NBCorrespondent, as Moderator. . . . Filmline Corporation of Milford, Conn, has gone into politics. That is— the enter- prising engineering firm has recently installed a unit of its film processing equipment in the U.S. Senate recording studios at the Capitol in Wash- ington and will install a similar unit Nov. 10 at the United Nations Building in New York. . . . "The Big Pavoff" will be telecast in full color during the week starting Oct. 22. A CBSmart move since milady, definitely on a fashion kick at this time of the year, can feast her orbs on the latest styles, color and moods. . . . ft ft ft Increased production sked in the filmed TV commercials and Indus- trials has prompted Mel Gold Productions to lease the entire third floor of the Capitol Theatre Bidg. on Broadway. . . . The National Hat In- stitute has voted John Bromfield, NTAbbed "The Sheriff of Cochise," the World's Best Hatted Western Star. . . . The first of Screen Gems- filmed shows for "Playhouse 90" CBSeries titled "The Country Husband," will be seen Thurs., Nov. 1 at 9:30-11:00 P.M. Dennis James Kintner Quih (Continued from page 1) president of ABC and vice-preside and director of AB-PT at a sped meeting of the board of directors ve terday afternoon. "His request to 1 relieved of his duties, effective imm; miately, was accepted by the board Goldenson said. Kintner's decision to leave AE "terminates an association which personally have respected. We wish him every success for die future the head of AB-PT added. Cites 'Differences on Policy' In his letter of resignation, Kintn attributed his desire to leave to "d ferences on policy" relating to organization and operation of AB Kintner's contract with the compa: was to have run until Dec. 31, 19E He had been with ABC since 191 having served as vice-president, th executive vice-president. He 4 named president in 1949. MPEA Suspends Talks ( Continued from page 1 ) MPEA, the Continental Managi committee in Paris presented a p posal for reopening the Danish m; ket to American product. The pi posal was approved by the MP! directors, but turned down by t Danish government, the official sa The MPEA directors also reach accord on a division of imp- licenses for Indonesia for the yi ending Aug. 31, 1957. Under ! division, Allied Artists receives licenses; Columbia, 26; Loew's, Paramount, 22; Republic, 18; Rl Radio, 23; 20th Century-Fox, ;' United Artists, 20; Universal, 27, a Warner Brothers, 29. The MPEA directors also discuss, the feasability of setting up a fi board in the Philippines to handle 1 dustry problems, such as the curri labor situation. They also confen, on the division of licenses in Bur:j and agreed to apply the global cense formula to 1955 figures the Also on the agenda of the MP1J! meeting was the Pakistan license di- sion and the Formosa license divisi j issues, besides the Argentina adnjl sion price situation. Academy on TV ( Continued from page 1 ) vice-president Jack F. Wolfram a NBC vice-president Thomas A. I Avity this afternoon. At the sa time Wolfram and McAvity agl to eliminate, for 1957, the earlier t( cast Academy Award nominatk which Oldsmobile likewise had sp, sored for the past two years. The decision to drop the nomi tions telecast was based, it was s on a belief that a better result be had from concentrating effort ; expense on making the 105-min awards presentation ceremony bij? and better. The awards ceremony will h been telecast five times, sponsored- last four times by Oldsmobile. MOTION PICTURE DAILY 30, NO. 76 NEW YORK, U. S. A. THURSDAY, OCTOBER 18, 1956 TEN CENTS in Three Years ^ketson Sees avyBuilding ter Closings len Also Cites Plans Sew N. T. Theatres REVIEW:, ji WILLIAM R. WEAVER I ANGELES, Oct. 17-Between id six thousand of the nation's | theatres will be closed in the hree years, but two thirds of jfvill be replaced by new and ii houses and drive-ins, Frank ;ketson, Jr., vice-president and I manager National Theatres, |e press today, basing his con- s on a tour of NT's 335 thea- ' 21 states. i own 335 theatres may be re- jby about 10 per cent numeri- 1 ( Continued on page 2 ) °osf-'48 Package in 30 TV Markets United Artists package of 39 k a majority of which were Jpd after 1948, have already pld to television stations in 30 i, it was reported here yester- rding to a UA official, the com- vhich is aiming to sell the pack- jlOO markets of the U. S., has approximately $1,500,000 le tv sales in the 30 markets, (Continued on page 2) 2 ABC-TV Head; hell Special Asst. (Pictures on Page 6) r Treyz has been appointed : the ABC Television Network, announced yesterday by Leon- Goldenson, president of Ameri- mdcasting-Paramount Pictures, hn H. Mitchell, who has served Continued on page 6 ) Around the World in SO Days Michael Todd— United Artists Todd-AO "1 ROUND the World in 80 Days" is the second production in the Todd-AO process, "Oklahoma!" having been the first, and it very ably extends the identification of that process with entertainment of superior quality. It is a highly engaging tale, based on the imagina- tive—for its time, approximately 75 years ago— original by Jules Verne, and it is most divertingly acted by a quartet of stars comprised of the able David Niven; the outstanding Mexican comedian, Cantinflas, the veteran Robert Newton, and the comparative newcomer, Shirley Mac- Laine. While thus satisfying current appeals for new faces and different talents, the Michael Todd production also is noteworthy in the matter of casting for the great variety of "name" players from the stage, from films of this and a bygone day, and television, who fill incidental roles calling for a few or single appearances throughout the picture's nearly three-hour running time. This happy circumstance not only bolsters the film's over-all standard of acting but also makes an important contribu- tion to audience enjoyment, inviting patrons, as it does, to play their own game of Guess Who? and in addition satisfying in some instances their curiosity about the present appearance of stars long gone from public sight. The S. J. Perelman screenplay provides a wonderful opportunity to take the Todd-AO process, with Eastman Color, on a globe-girdling tour while at the same time keeping it apart from any valid likening of it to a travelogue. Michael Anderson's direction as well as the Perelman script, keeps things moving, keeps them on an entertaining, sometimes satirical level, and makes sure that the people, scenery and customs of far away places are incidental to the primary business of story-telling. Niven is the Jules Verne character, Phileas Fogg, who wagers with his staid club members in London, back in 1872, that he can complete an around the world trip in 80 days. With the added impediments of Cantinflas, as his woman-crazy man-servant, Passepartout; and of Robert Newton as Mr. Fix, the detective who suspects Fogg of being a fugitive robber of the Bank of England, Niven goes to Paris by conventional means; to Spain by balloon, to Marseilles by schooner and thence by boat to the Far East. The various advances provide opportunity for introducing, among others, Noel Coward, as an employment agency manager in London; Fernandel, the talented French comedian, as a hack driver in Paris, Charles Boyer, Martine Carol, Sir John Gielgud, Hermione Gingold, Jose Greco and his Spanish dancers, Trevor Howard, Glynis Johns, Evelyn Keyes and others, in fleeting or extended appearances. En route, there are individually wonderful sequences of Niven and ( Continued on page 6 ) Top Echelon MP A A Meeting On Boosting Grosses Today Will Confer on Report by Ad-Pub Unit on Business A promotional plan for boosting the theatre boxoffice domestically, and overseas, too, perhaps, is expected to be formulated today during a meeting of the top echelon leaders of the member companies of the Motion Pic- lure Association of America at the DeWitt Clinton Room of the Colum- bia Club here. At least 50 executives, ranging from company presidents to domestic and foreign sales heads, along with do- mestic and overseas advertising and publicity chiefs, will meet at 10 A.M. today to confer on the MPAA's adver- (Continued on page 2) Name Hanson Canadian 'Pioneer of the Year' Special to THE DAILY TORONTO, Oct. 17.-Oscar R. Hanson, the only living member of the three founders of the Canadian Picture Pioneers, will be presented the "Pioneer of the Year" award at the annual dinner and dance of that or- ganization at the King Edward Hotel here on Nov. 22, it was announced today. Hanson founded the Canadian Pioneers in 1940 with Ray Lewis, late (Continued on page 6) 'Oklahoma/' in 'Scope Set for Mayfair Nov. 2 The CinemaScope version of "Okla- homa!" has been booked to open at the Mayfair Theatre here Friday, Nov. 2,. if was announced yesterday by 20th Century-Fox, which is distributing it in that medium. The opening will fol- (Continued on page 2) i. \nment ) DAYS" I : We Salute a New High in Enter MIKE TODD'S "AROUND THE WORLD II UA Motion Picture Daily PERSONAL MENTION RUBE JACKTER, Columbia Pic- tures assistant general sales man- ager, will leave here on Sunday on a trip through the Midwest. • Wolfe Cohen, president of War- ner Brothers International, has arrived in Paris bv plane from New York. • Harry A. Linet, Universal Pictures sales promotion manager, has entered Beth-El Hospital, Brooklyn, for minor surgery. • Gene Kelly, actor-producer, has returned here via B.O.A.C. from Paris en route to the Coast. • Stuart Miller, producer, has ar- rived in New York from the Coast. • Mel Ferrer will return to New York tomorrow from Europe. • Jerry Colonna will leave here to- day for London via B.O.A.C. U. A. Package ( Continued from page 1 ) include New York, Chicago, Los An- geles, San Francisco, Seattle, Salt Lake Citv, Denver, Dallas and St. Louis. A number of the 39 features have alreadv appeared on television in some of the markets, the UA official dis- closed. An official of the Screen Actors Guild reported early last week that negotiations concerning the sale of post-1948 films would be set up short- lv following discussions by the SAG board of directors. He said that UA and Matty Fox of C & C Television Corp., which seeks to release some post-1948 product produced by RKO Radio Pictures to television, have ap- proached the guild concerning their position in the tv film sales regarding rights involved. The guild official said that a new formula would most likely have to be worked out as the SAG contract at present only covers films produced up to August, 1948. No Action Taken The directors of SAG met in Holly- wood on Tuesday and took no decisive action regarding post-1948 film sales and payments to talents appearing in these pictures when they are put on tv. The UA official said that while no talks have been had with the guilds or unions regarding their rights in post-1948 film sales, his company will abide with any formula which is worked out between the industry and unions. Closings, Building Predicted ( Continued cally in that period, Ricketson said, taking into account the closing of certain obsolete houses and replacing with up-to-date theatres. Ricketson said the circuit spends about $2,000,000 annually on theatre repair and modernization. Elmer C. Rhoden, president of Na- tional Theatres, pointed out that this does not include the cost of con- structing new theatres, mentioning four new ones about to be built in Los Angeles environs. Both Ricketson and Rhoden ex- pressed the belief that television's im- pact on the box office may have passed its peak, citing as particularly significant evidence to this effect last Friday night's powerfully ex- ploited telecast of "Thirty Seconds over Tokyo," the first film from the M-G-M backlog to be telecast in this area. Both said the fact that this telecast, promoted on an extraordinary scale by the "Los Angeles Times," "Mir- from page 1 ) ror," "News" and M-G-M, who are partners in the ownership of Station KTTV, did not damage the circuit's grosses, encourages them to doubt that any other feature picture that can be telecast in the predictable future can damage them either. Rhoden said the circuit's new thea- tres will offer many advantages not now available to the theatregoer. He said each will be a single-floor struc- ture, seating about 1,200, with pro- jectors placed on a level with the structure-wide screens capable of handling pictures made in any pro- cess. Each will be built on five-acre sites, with four acres devoted to free parking, he added. Queried about admission prices in the future, Ricketson said it appears certain they will have to rise in pace with other prices in all lines. Asked about the likelihood of closed-circuit television having a prominent place in exhibition's future, Rhoden said he thinks not. MPAA Meet ( Continued from page 1 ) tising and publicity directors commit- tee report on revitalizing business. The advertising and publicity re- port, which was presented to the MPAA board of directors for action almost a month ago, deals with a num- ber of recommendations on how to tackle the problem of declining grosses. Among the recommendations are proposals which, in essence, deal with an industry market survey to ini- tially find the industry's ailments, a Hollywood press conference, executive field tours, merchandising and promo- tional "giveaway" contests and "Os- car" sweepstakes, advertising cam- paigns, advertising billings, and others. Presiding over the all-day confer- ence will be MPAA vice-president Kenneth Clark. CS 'Oklahoma!' (Continued from page 1) low by a month the closing of the film in its Todd-AO version, which terminated a year's run at the Rivoli Theatre here Oct. 2. The picture will be presented at the Mayfair on a continuous performance, popular-priced basis, 20th-Fox said. Repeal County Tax TACOMA, Wash., Oct. 17 - The Pierce County Commissioners have voted unanimously to repeal the 5 per cent admissions on theatres outside the corporate limits in Pierce County. The tax on the four affected theatres has amounted to about $10,000 a year. Mees Appointed Skouras Jersey Division Manager The appointment of Curtis H. Mees as division manager of the Northern New Jersey division of Skouras Thea- tres has been announced by Spyros S. Skou- ras, president of Skouras Thea- tres Corp. Mees headquarters in the Fox Theatre Building, Hack- ensack, N. J. Mees recently joined Skouras after lengthy service with Wilby - Kincey theatre circuit in Atlanta. Mees is well known in industry circles as a contributing writer on the- atre management to the Better Thea- tres section of "Motion Picture Her- ald." Mees is a major in the U. S. Air Force Reserve, a member of the Re- serve Officers Association, Lions Club, Variety Club, and Association of Mo- tion Picture Advertisers. Curtis H. Mees Sinatra and Finklehoffe In Schulberg Film Pact HOLLYWOOD, Oct. 17 - Frank Sinatra today signed a deal with pro- ducer Fred Finklehoffe to play the title role in Budd Schulberg's "What Makes Sammy Run," which starts in mid-June, with Finklehoffe producing in partnership with Sinatra's Kent Productions. of Drive-iiii Boosting Winter Business With the start of the fall seasi Chet Philbrook, Meadows Drive- 1 Hartford, Conn, has distributed s eral hundred car bumper strips regular patrons. Latter were as! to keep strips on their vehit through spring at least— the Meade is one of the few outdoor theatres the East on a 12-month schedi (It provides free heater servii Copy: "Open All Winter-The M dows Family Drive-In, Route North Meadows Expressway!" ® Buy Texas Operation The Center Drive-In Theatre ( which operates theatres in Om and Lincoln, has purchased a car drive-in theatre at Cor Christi, Tex. Owners of the comp are U. S. Senator Roman Hruska Omaha, Lancaster County comr sioner Russell Brehm of Lincoln, Herman S. Gould, veteran Om theatreman. ® Atlanta Drive-In Approved Construction of Atlanta's Negro Drive-in theatre, which be on Simpson Road there, approved by the city zoning cj mittee. It previously had been s< tioned by the joint Atlanta-Fii] County Planning Board. Bailey Tl tres, circuit with operation in Geor Alabama, and Florida, asked pen sion to construct the theatre. Tajemar Plans Two Features from TV Two tv film series will be made feature length productions for thee cal distribution for release in 195"/ the first of several pictures to be ba on the tv series, it was announced I by Frank Cooper, president of T mar Studios, who produces the tv fi and will make the features for Coll bia Pictures. "The Line-up" "Man Against Crime," are the twe series to be made. The first will into production about February, he ported. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. St Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wea Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C.J London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams ) nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, .' days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Ma Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Hei Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Pest. Office at New York N. Y. under the ac March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. " isday, October 18, 1956 Motion Picture Daily 3 uction by Exhibitors .underfill/ Says Skouras e entry of American Broadcast- aramount Theatres and Stanley- er Corp. into motion picture pro- m "would be a wonderful thing le business," Spyros P. Skouras, lent of 20th Century-Fox, de- 1 here yesterday. )uras, commenting on the an- ied intentions of AB-PT presi- Leonard H. Goldenson and SW lent Si Fabian before the Thea- )wners of America convention last month said he "wished them nest of luck." He declined to rate on his viewpoint. id K Theatres Taking sidential Straw Vote ICAGO, Oct. 17 - Balaban & i theatres, totaling 31, have in- .1 polling booth for straw votes e presidential race. The boxes |cated in the lobbies, and theatre "is vote by depositing their ticket in separate "Ike" and "Adlai" , h evening the stubs are taken by lanagers to the B&K offices where re tabulated. Results of the poll eing published in the "Daily John Balaban, president of conceived the idea. iter Hill Reopens kford, Ohio, Theatre 2VELAND, Oct. 17-Film ex- 3S report the following changes ; district in theatre operations: Hall has taken over the Rock- theatre, Rockford, O., and will i it on a part-time policy. The , Richwood and Rialto Thea- | '] rin City, O., have reduced .^laying time to weekends only. Strand, Fremont, O., opened onth by Leonard Jefferson, has again. In St. Clairsville, the amily has opened the Old Trail J-e and closed the Shea Drive-in. 'Fraud' Suit TLE ROCK, Ark., Oct. 17- ght major motion picture corn- have dropped suits they had it against a Monticello theatre ox charging him with making lent reports of theatre admis- ■ceipts. According to court rec- ederal judge Thomas C. Trim- missed the suits at the request plaintiffs and ordered the plain- id defendants to pay their own uirch Council Elects XYWOOD, Oct. 17-The Mo- icture Research Council, at its meeting today, renamed Y. Freeman chairman of the William Mueller, vice-chair- id William F. Kelley secretary- er for the coming year. SHEA'S BUFFALO THEATRES, with the cooperation of the Col- gate-Palmolive Company, are staging an all-out campaign for the 835,000 Lustre-Creme Sweepstakes, to name the top screen actress of the year, as determined by the 25th Annual FAME poll, which will be announced in the "Motion Picture Herald" early in December. In the photograph above, Ed Meade, publicity manager for Shea's theatres, John B. Campbell, Buffalo district manager for Colgate, and Joe Dowling, Colgate's merchandising manager in the Buffalo area, pose with the advance demonstration of the "Sweepstakes" display in the Buffalo theatre lobby. The campaign will reach its peak with the show- ing of "The Opposite Sex" early in November, and a local contest has been created in addition to the substantial sweepstakes money prizes that are awarded nationally. Other circuits are setting up their local contests to run simultaneously with the nationally sponsored prizes, and these are being scheduled for the last few weeks just prior to the announcement of the 25th annual FAME poll awards. Candy Purchases Total $6,641,000 in Year WASHINGTON, Oct. 17 - Sales made to theatre chains by confection- ery manufacturers and wholesalers dropped slightly in 1955 from the amount sold in 1954, the Department of Commerce reported. In 1955 theatre chains bought $6,- 641,000 worth of confectionery, Com- merce said, compared with $6,941,000 purchased in the previous year. New Filmack Dept. The Filmack Television Studios here has announced the opening of a new ID Optical Department to produce 10-second shared IDs at one-third of the standard cost. This department contains call-letters of every station throughout the country. Instead of using expensive and time-consuming optics to prepare prints, Filmack's new lab equipment with a precision-mount- ed Focusing Adapter eliminates sev- eral production stages and enables Filmack to deliver shared ID prints in less than three days, it was pointed out. On 'Born' Inquiries Columbia Pictures, having received a number of queries from exhibitors as to whether it is involved in the live television version of "Bom Yesterday," set for the NBC network on Oct. 28, yesterday issued a statement of de- nial. Columbia said that while it once held an option on tv rights to the property, this option expired in 1954, and all tv rights reverted to the author, Garson Kanin. FK Industry Dinner Slated for Nov. IS Motion picture industry leaders will gather at the Hotel Plaza here the night of Nov. 15 for a special dinner of the Motion Picture Division in be- half of the Federation of Jewish Philanthropies, Charles B. Moss, divi- sion chairman, has announced. He said that plans for the dinner will be completed and a program for the eve- ning's activity will be scheduled in an executive committee meeting in the board room at Paramount Pictures next Tuesday. Barney Balaban of Paramount will be host to the meeting. He and Sam- uel Rosen of Stanley Warner Corp. are co-chairmen of the motion pic- ture division of the federation. Associate campaign chairmen in- clude Leo Jaffe of Columbia, Leon Goldberg of United Artists and Har- old Rinzler, of Rinzler and Frisch. Legion Reviews Nine ; Puts Two in Class B Of the nine productions reviewed recently by the National Legion of Decency, seven have been put in Class A, Section I, morally unobjectionable for general patronage, and two in Class B morally objectionable in part. In Section I are: "Footsteps in the Dark," "Giant," "7th Cavalary," "Ten Commandments," "Toward the Un- known," "Wee Geordie" and "The Be- spoke Overcoat." In Class B are "Four Boys and a Gun" and "You Can't Run Away from It." Loew's Board to Name New President Today Loew's officials withheld comment yesterday on trade reports that Joseph R. Vogel, president of Loew's Theatres, would be named president of Loew's, Inc. at a company board meeting today, replacing Arthur Loew as of Nov. 15. The board is scheduled to make a selection for the post today. Vogel's name came to the fore after Sol C. Siegel, producer, who had been of- fered the post, declined it. In the event Vogel is elected, it is believed that Eugene Picker, vice-president of the theatre company, would be named head of the latter. Nine New Films Started; 42 Presently Shooting HOLLYWOOD, Oct. 17-The pro- duction chart totalled 42 again this week; camera work started on nine new pictures during the same period that nine others reached the comple- tion stage. Started were "Garment Center," "The Man Who Turned to Stone," ( Columbia ) ; "Crime Beneath the Sea," Nacirema Prods. ( Indepen- dent); "The Joker Is Wild" (Para- mount); "Escapade in Japan," Color ( RKO Radio ) ; "The Lonesome Gun," Regal Prods.; "Man from Abilene,'' Brady-Glasser Prod., and "Island in the Sun," Zanuck, CinemaScope, De- Luxe Color (20th Century-Fox); "Pay the Devil," CinemaScope (Uni- versal-International ) . Completed were: "Pawnee," Gross- Krasne, Eastman Color (.Indepen- dent); "Lizzie," Bryna Prods. (Metro- Goldwyn-Mayer); "Fury at Rock River," Regal Films, Regalscope, and "The Restless Breed," National Pic- tures, Eastman Color ( 20th . Century- Fox); "The Ride Back," Associates & Aldrich; "Trooper Hook," Fielding Prod.; "The Kraken," Levy-Gardner- Leven; "The Big Caper," Pine- Thomas, and "Gambling Man," Bel- Air Prod. (United Artists). Wyler Committee Nine prominent industry figures have accepted membership on the committee, headed by chairman Sam- uel Goldwyn, that is planning a trib- ute to producer-director William Wy- ler at the Hollywood invitational pre- miere of his "Friendly Persuasion" for Allied Artists. They are Charles Brackett, Steve Broidy, Bette Davis, Sidney Franklin, Y. Frank Freeman, Greer Garson, Gregory Peck, David O. Selznick and George Stevens. Silverberg East on Deal HOLLYWOOD, Oct. 17-Herbert T. Silverberg, vice-president of Secu- rity Pictures, will leave here by plane tomorrow to formalize an extension contract with United Artists increasing his production - financing - releasing agreement from 10 pictures to 12. I At practically every performance since it opened to the publiJ Thursday, Oct. 11, lines start in the lobby and continue uj1 PRESENTED BY WARNER BROS. ,n WARNERCOLOR ELIZABETH TAYLOR - ROCK HUDSON - JAMES 1 ■ ' ' i . * i I street and around the corner. George Stevens' Giant biggest grosser since 'The Robe1 at the New York STEVENS', PRODUCT/ON FROM THE NOVEL BY EDNA FERBER iD PRESENTING ALSO STARRING ARROLL BAKER • JANE WITHERS • CHILL WILLS ■ MERCEDES McCAMBRIDGE • SAL MINEO i DENNIS HOPPER • JUDITH EVELYN • PAUL FIX • SCREEN PLAY BY FRED GUIOL AND IVAN MOFFAT ■ PRODUCED BY GEORGE STEVENS AND H EN RY GINSBERG iected by GEORGE STEVENS presented by WARNER BROS, mus.c composed and conducted by dimithi t.o»«i» Motion Picture Daily Thursday, October 18, National Pre -Selling 1 1 IANT" is prominently men- tioned on the front cover of "Life's" Oct. 15 issue, as an integral part of the caption for a full-color production set photo of Elizabeth Taylor. A pictorial story of "Giant" appears in the same issue. It led off with a full-page color reproduction of the home-coming party for young Bene- dict's bride on the grounds of the ancestral home of the Benedicts. The author reports "George Stevens has told the life story of a genera- tion in a series of unforgettable scenes —a gloomv Victorian mansion set in the middle of nowhere, a Dusenberg and Bolls Boyces parked among the cattle, and James Dean in a drunken downfall, drinking himself silly." • A full-color photo of Julie Wilson, star of "End As a Man," and a con- cise history of her theatrical career will appear in the Oct. 21 issue of "American Weekly." • Stanley Kramer's "The Pride and the Passion" is the recipient of a substantial plug in the Oct. 20 issue of "The Saturday Evening Post." John Beese traveled to Europe to gather background material for a text and picture story of Sophia Loren, a star of the film. The article is illustrated with photos taken on location for Italian films and this is her first U. S. film. Cary Grant, who co-stars with her, is quoted as saying: "The remarkable thing about this child is her composed concentration. Sophia doesn't need props or trick mannerisms. She can 'come on straight,' as we say in this business, and do the job with a clean minimum of motion." o "Attack," reports Ed Miller in the October issue of "Seventeen," "is a thrilling drama about a group of American infantrymen trapped be- hind German lines during the Battle of the Bulge in World War II." • Florence Somers, in commenting on "Tea and Sympathy," in October's "Bedbook" reports "Because of the delicacy with which the theme is handled and the sensitive acting of the stars, this is a deeply moving film." Linda Darnell has written an auto- biographic article for the Oct. 21 is- sue of "This Week." Her latest films are "Dakota Incident" and "The Last Five Minutes." Buth Ilarbert in the October issue of "Good Housekeeping," says " 'The Solid Gold Gadillac' is Hollywood's latest big comedy, and it's superla- tively good and wonderfully funny. So are Judy Holliday and Paul Doug- las, who star in it." WALTEB HAAS Around the World in SO Days (CONTINUED FROM PAGE I) Cantinflas covering the French countryside in the balloon, and in a bullfight sequence in Spain, as well as scenic delights incidental to their travels. As shown at the Rivoli Theatre, New York, where the film's world premiere was held last night, there is an intermission at the end of the Far East phase of the globe girdling story, after Niven and Cantinflas have rescued Miss MacLaine, as an Indian maharanee, from a sacrificial pyre and made her their traveling companion. The rescue and subse- cjuent romance between Niven and Miss MacLaine, it needs to be re- ported, are handled on a purely comic, but audience-winning level. After a variety of adventures and misadventures in Hong Kong and Yokohama, the trio arrives in San Francisco in time to witness a colorful, old time political parade and to visit George Raft's Barbary Coast saloon, where Marlene Dietrich presides as his "dame," Frank Sinatra plays the piano, and Red Skelton raids the free lunch counter. ,isr^ <^r^ ^.Q ™sQ Heading East, their train barely survives the collapse of a bridge over a mountain chasm and a noisy raid by Indians, who capture Can- tinflas and almost burn him at the stake before the U. S. Cavalry arrives. The latter sequences provide glimpses of Joe E. Brown, John Carradine, Buster Keaton, Col. Tim McCoy and others. On the last leg of the journey, across the Atlantic, their steam packet runs out of fuel and the boat is stripped of everything combustible to make possible the completion of the journey. Aboard ship are such worthies as Victor McLaglen and Edmund Lowe, Jack Oakie, Andy Devine and others. On arrival in London in time to collect the wagers at the final moment, there is an encounter with Beatrice Lillie as a street evangelist, and a romantic fadeout for Niven and Miss MacLaine. A prologue to the picture by Edward R. Murrow seemed to this re- viewer to be superfluous and, at the very least, a carbon copy of Cine- rama's introductory business by Lowell Thomas. Also, interesting and amusing though it is as a museum piece, the five minutes or so of run- ning time given over to an 1899 French film depicting an imaginary "Trip to the Moon," followed by the launching of a modern U.S. space rocket at the White Sands, N. M., proving grounds, add nothing essen- tial to the production. An epilogue identifying prominent members of the cast, production and technical staffs has been designed by Saul Bass and affords some- thing original in the way of handling credits, particularly those as numerous as in the case at hand. Being lengthy and, because of the previously mentioned prologue items, they obviously could not be ac- commodated in addition to the latter at the opening of the picture. They serve the worthwhile purpose of identifying the "name" players some audience members might otherwise miss, in addition to meeting credit requirements. «S3 «3 Technically, everything is on the quality side. The Todd-AO process with its 2 to 1 aspect ratio, more than 13-foot curvature (at the Rivoli) on a 28 x 56-foot screen, and with six-channel magnetic sound, is most impressive. William Cameron Menzies was associate producer. Victor Young con- tributed the music. While complete distribution plans have not been announced as of this writing, the intention of United Artists, which participated in the financing of the production and is its distributor, is to release the picture to theatres generally as rapidly as can be done following the initial open- ings in Todd-AO-equipped theatres, or in areas where there are none of the latter. It is a superb attraction combining, as it does, entertainment, story, an abundance of talent, the best features of travel films and technical excellence in photography, color, sound and all other phases of produc- tion. It should command extended playing time to maximum audiences everywhere. Running time, 170 minutes. General classification. Release, not set. SHERWIN KANE ABC Chang ( Continued from page 1 )'i for the past two years as head 3 television network, has been naia special assistant to the presided Treyz, who resigned as presicd the Television Bureau of AdveH Inc., is returning to ABC, wh{j to 20 months ago, he served asJ tor of research and sales deveh I and then was promoted to dire1! the radio network. Before joining ABC in 1948.' served as manager of the resea Oliver Treyz John Mil partment at Sullivan, Stauffj well & Bayles. He was with & O in the program developn partment. Prior to his position as hea television network, Mitchell \v president and general man WABC-TV, the network's ow tion in New York, and vice-r in charge of WBKB, ABC's ov tion in Chicago. Before joining ABC, Mitel with Great States Theatres, subsidiary of the Balaban & Ki In 1948 be became general of the Balaban & Katz televii tion in Chicago, which post h j 1953 to join ABC. Hanson Named ( Continued from page editor of the "Canadian Mov ture Digest," and Clair Hagi general manager of Universa He had been chairman group's board of trustees wl ministers the Pioneers' Org'; Trust Fund, studying and pi case histories of needy indivi the trustees for aid from the| Hanson was the unanimov of the seven-man committee selected him to receive the avij cording to Morris Stein, presl the organization. Delegates pected from every division group in Canada. Name 'Joo/i' Sund( Otto Preminger will introdu I press on Sunday the young I selected from 18,000 contestar !\ worldwide competition for role of his film version of Shaw's "Saint Joan." Her sell will be shown at the executn'l of United Artists, which wil j the film. MOTION PICTURE DAILY no NEW YORK, U. S. A. FRIDAY, OCTOBER 19, 1956 TEN CENTS gel Heads Loew's edman, Theatres Loew Is Chairman, Picker, Murphy Elected Ik in Honorary Post New Circuit Directors 9 __ jjard of Directors of Loe.w's | elected Joseph R. Vogel as 0 succeed Arthur M. Loew. Loew was elected chair- man of the board to suc- ceed Nicholas M. Schenck. As a special tribute "to his many years of dedi- cated service," the board ap- pointed Schenck honorary chair- man. Schenck said he will be available for L sel as the company may de- erij. : ill continue to be active in affairs of the company and in addition as president of ternational. •>rings to his new office as btive an experience gathered J than 40 years in the emplov J . He relinquishes his office j nt of the Loew theatre cir- h he has held since 1954. ade die following statement if "The election of Joseph Vo- presidency will strike a note ; m not only to our own or- }ontinucd on page 2) " Benefit Raises 0 tor Hospital of 826,000 was raised last the Will Rogers Memorial n a benefit premiere at the ■ ileatre here of Michael Todd's nflithe World in 80 Days." An of more than 1,500, includ- :s from every branch of the picture industry, attended the 1 erformance of the United /4l!ase- L nefit was the first sponsored . National Junior Committee '.jjij of young motion picture in- litcutives. Loew's Theatres yesterday elected Leopold Friedman president to suc- ceed Joseph R. Vogel, who resigned to become presi- dent of Loew's, Inc. At the same time, two new members were elected to the board of di- rectors of Loew's Theatres —Eugene Pick- er and John F. Murphy, vice- presidents of the company. They will fill the va- cancies caused by Vogel's resignation and the death of Harold J. Cleary. J. Leonard O'Donnell, controller, was elected treasurer of Loew's Thea- tres, to serve in both offices. Friedman became secretary of Loew's in 1919 and general counsel in 1921. A few years later he was elected to the board of directors and in 1945 became vice-president. In 1954, with the separation of Loew's Theatres from Loew's, Inc., he was elected financial vice-president and a director of Loew's Theatres. He served briefly as treasurer during this period. Coast Meeting Monday Go- Ahead Is Given To Ad~Pub Proposals MPAA Directorate Names Committees For Several Business- Bui! laiis Gottschalk, MGM Close Panavhion Lens Leopold Friedman Ry LESTER DINOFF (Pictures on Page 6) The Motion Picture Association board members voted complete approval and endorsement of the program presented by their Advertising and Publicity Directors Committee and pledged cooperation on many of the points by — naming sub-committees and allocat- ing preliminary budgets to work out the details, it was announced jointl) by MPAA vice-president Kenneth Clark and Roger H. Lewis and Jerry Pickman, of the advertising-publicity group, yesterday. The action was taken at a meeting at the Columbia University Club here which was attended by foreign and domestic sales and promotion execu- tives from Allied Artists, Columbia, Loew's, Paramount, RKO Radio Pic- tures, 20th Century-Fox, United Ar- tists, Universal, Warner Brothers, and MPAA officials. Clark, who presided at the meeting, reported that the composite opinion of management was "that this meet- ing was the most constructive, most fruitful ever held." He left the press conference for Washington late yes- terday. Pickman, retiring chairman of the advertising-publicity group, said that most of his committee's recommen- (Contiriued on page 6) From THE DAILY Bureau HOLLYWOOD, Oct. 18-Robert E. Gottschalk, president of Panavision, Inc., today announced finalization of a quarter-million-dollar deal with M-G-M whereby the latter acquires the first of Panavision's new photo- graphic lenses and allied optical equipment for use in 65mm photog- raphy. "Raintree County," the stu- dio's all time biggest picture, has been photographed with these lenses, on loan from Panavision, while at- torneys have been working out de- tails of the transaction completed today. The Panavision lenses are not re- stricted to M-G-M use, but are made available to industry generally, Gott- schalk disclosed. Regional Head Tells ITOA Here: SBA Conducting Survey To Set Up Plan for Handling Theatre Loans - The Small Business Administration is currently conducting a survey to set up a scheme for handling requests for loans from theatres, according to Arthur E. Long, regional director of die SBA for Connecticut, New York and Northern New Jersey. At the present time the agency will accept applications for loans from theatres which have "an- nual sales up to $1,000,000," he said yesterday. Long, principal speaker at a mem- bership meeting of the Independent Theatre Owners Association at the Sheraton Astor Hotel here, in a ques- tion and answer period, asserted that SBA requirements in granting loans to theatres are "what the collateral is and the ability to repay." "Collateral is defined by the SBA in regard to theatres as real estate and content. Also taken into perspec- tive are other real estate and stock bonds under control of the theatre (Continued on page 2) MPAA to Appoint Staff Promotion Coordinator The Motion Picture Association of America will appoint a member of its staff, or retain the services of a qualified person, to act as an "institu- tional merchandising coordinator" for the Advertising and Publicity Direc- tors Committee program, according to Jerry Pickman, retiring chairman of the MPAA standing committee. Pickman said that this person would act as the liaison between the industry and other fields regarding merchandising tie-ups, promotions, program developments, etc. Motion Picture Daily Friday, Oct6ber 19, PERSONAL MENTION JOHN DAMS, head of the J. Arthur «J Rank film and theatre companies, and Mrs. Davis are scheduled to leave here by plane for London over the weekend. • Ruben Shor, president of Allied States Association, left here yesterday for Cincinnati via Philadelphia. • Roger Lewis, United Artists nation- al director of advertising-publicity, will have New York today for the Coast. • C. Glenn Norms, 20th Century- Fox Central-Canadian division man- ager, will return to New York today from Kansas City. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, and Bernard Levy, his as- sistant, have returned to New York from Detroit and Buffalo. • Ed Rosenfeld, of the Columbia Pictures exploitation department, is in Buffalo from New York. • John H. Burrows, independent producer, has returned to Hollywood from New York. • Spyros P. Skouras, president of 20th Century-Fox, will leave here to- day for Hollywood. • Paul N. Lazarus, Jr., vice-presi- dent in charge of advertising, pub- licity and exploitation for Columbia Pictures, will leave New York over the weekend for the West Coast. Loew's Elections Are Held SBA's Surv Skouras Circuit Marks 25th Year Next Week Theatres of the Skouras Theatres Corp. will commemorate the circuit's 25th anniversary next week with spe- cial festivities, it was announced by Spyros S. Skouras, president of the company. Managers of the 47 theatres in the circuit are planning "small parties" for the evening of Wednesday, Oct. --i, the actual silver anniversary date, or Saturday, Oct. 27, Skouras said. It is expected that tables with canapes and punch or similar festive fare will be set up in theatre lobbies for patrons. In some cases gifts and giveaways are being planned. Film showings will continue as usual on these evenings. ( Continued ganization but to the entire industry. To our studios it will mean the guid- ance of an experienced and under- standing executive who has a proven conception of public taste. He has a capacity for judgment and decision on the merit of film projects which combines uniquely with his business experience. To our distributing or- ganization his election will mean a Arthur Loew Nicholas Schenck chief executive with an appreciation of boxoffice values gained from his many years in the operation of a most suc- cessful circuit of theatres." Vogel made the following state- ment: "As I have lived with the prob- lems of exhibition, I have been a con- tinuous observer of the trends in mo- tion picture production. Times and tastes have changed quite a bit over the years and these changes are a chal- lenge. I am filled with enthusiasm for the future of M-G-M and we will go forward. Making good pictures at commensurate costs and marketing them properly is an assignment I wel- come. I am happy that Arthur Loew with his vast knowledge and progres- sive ideas will be active and will work side by side with me." Started at Age of 14 Vogel began his career in the in- dustry as a part-time usher at the age of 14. At 18 he was appointed man- ager of the old Fulton, now demol- ished, and then the Palace, Victoria, and finally Loew's State on Broadway. Vogel was then promoted to be an asistant to Charles C. Moskowitz, who was in charge of the intown theatres. After that he became assistant to Col. Edward A. Schiller, who had been handling the circuit's out-of-town the- ties in 1924. In 1934, Vogel assumed management of the Loew out-of-town circuit. A year before this he had been named a director and vice-presi- dent of Moredall Realty Corp. (op- erating the Capitol on Broadway), and also a vice-president and director of Loew's Boston Theatres. Director of N.E. Circuit When Loew's took over the Poli theatres in New England, Vogel then was elected a vice-president and direc- tor of Loew's Poli New England Thea- from page 1 ) tres Corp. A year later he was made a director of Colorado Orpheum Corp. (operating the Orpheum, Den- ver); and in 1937 he was made a di- rector of Canal Realty & Improvement Co. (operating the Loew Theatre in New Orleans); and in 1939, he was elected a director of Penh Federal Corp. (operating the Penn, Pitts- burgh) and also a director and vice- president of Loew's Realty Corp. (op- erating the company's real estate de- partment ) . On the Board in 1939 In 1939, he became a director of Loew's, and in 1942 was elected a vice-president of the overall company, in addition to being named vice-presi- dent of Penn Federal and also the Canal Realty companies. In 1945, he was named general manager of Loew's Theatres. In 1947 he was made a director of the Robbins and Leo Feist music companies, a vice-president of Colorado Orpheum Corp., and a director of the Motion Picture Association. In 1948, he was elected a director of Loew's Interna- tional; and a year later, vice-president and director of the new Buffalo Amusement Corp., and a vice-presi- dent of Root Main St., Corp., both companies operating theatres in Buffalo. Headed Circuit in 1954 In 1954, when the government con- sent decree separated Loew's produc- tion-distribution activities from the ex- hibition company, Vogel was elected president and director of Loew's Thea- tres, Inc., the new theatre operating company. He is married, lives in Man- hattan, and has one son. Morey Again Chairman Of Charity Division Edward Morey, Allied Artists vice- president, has been re-appointed chair- man of the Motion Picture Division, Community Service Society of New York, one of the oldest charity organi- zations in New York City. The cam- paign will be held through October and November with a goal of one mil- lion dollars set for the entire city. Morey, who has long been active in all charity undertakings in the mo- tion picture industry, will name a com- mittee shortly to assist in the drive. iScoundreV to State RKO's "Death of a Scoundrel" will be the next attraction at Loew's State Theatre following the engagement of the current film, "Between Heaven and Hell," it was announced yesterday by Walter Branson, RKO's vice-presi- dent in charge of world-wide distribu- tion. ( Continued from page 1 ) ' operator seeking the loan. The ; to repay the loan is based on th earnings of the operation and w] the business can earn enough : ensuing 10 years to repay the he said. In answer to other questions, said that a theatre lease is no! sidered as collateral by the SB, that the agency "will not extend on a stop-gap basis." He pointrl that "normally, a loan would be able within two to three weeM that depends on the nature of th and what it is for. Also, we! know whether a bank is partici in the loan up to 25 per cent amount desired for the applical the loan." To Look 10 Years in Futi Long said that the SBA woul up a mortgage "but that deper the rate of earnings of the busin the next 10 years." He also sai no loans are available to investoi lease out real estate to theatre: must be an operating business eligible," the SBA head said. Harry Brandt, ITOA preside: presided at the meeting, told that the "motion picture indust not seeking a government subsii seeks to establish credit rating joyed by other responsible busin Long, in conclusion, said tha SBA has made theatres eligil loans, none have applied thus f said that the SBA in the past 1 tended loans to theatres under aster-lending authority. Brandt Reelected Brandt was re-elected presic the meeting. Other elections \ follows: Max A. Cohen, 1st vice dent; William Namenson, 2nc president; Julius Sanders, 3rd, a raham Leff, 4th. Leon Ros was named treasurer, Edith M secretary, and John C. Bolte, J geant-at-arms. Elected to the board were Sa horn, Norm Elsen, Samuel Fre* Jack Hattam, Jack Heyman, Be bel, Sam Koenig, Larry Kurti: ray LeBoss, Martin Levine, Al lies, Melvin Miller, Irving Renn Rhone, Jack Rochelle, Tom I and David Weinstock. Named ate directors were: Al Greene Kratzer, and Murray Schone. NEW YORK THEA1 r— RADIO CITY MUSIC HA Rockefeller Center "TEA AND SYMPATH starring DEBORAH KERR • JOHN KE In CinemaScope and Metrocolor An M-G-M Picture and SPECTACULAR STAGE PRESENT* vi t? r» rJ \ w t ,' Martln Qu'g'ey. Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd rnoto editor; Herbert V. J?ecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R Editor, .telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Willi; nup, manager refer Burn up, hditor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturd; daysand holidays, by Uuigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York, yuigley, president; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Pictun Better theatres and Wetter Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a,> Motion -Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under tl March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. WW VERYWHERE 9 s it popu f real m Y 0VGT*Y SXfllOltOT* < r"1sL /9k /y Pre- sold in roadshow release for two years! [roadshow release limited to a few cities) The whole country is waiting to see the most talked of motion picture of the generation at popular prices! They have heard about it -they want to see it -now at last they can, and at prices they can afford to pay! H Now in CinemaScope (and available with Stereo- phonic, monoaural or optical soundtracks) so that every theatre can play it! Available for a few engagements at Thanksgiving - WRITE, WIRE, PHONE 20th TODAY FOR THE VERY FIRST PLAYDATES! Available everywhere soon thereafter >KLAHOMA I RODGERS & HAMMERSTEEN present Starring in f/ie wonder of ^ On emaScopE co/or 6j TECHNICOLOR GORDON MacRAE • GLORIA GRAHAME • SHIRLEY JONES • GENE NELSON CHARLOTTE GREENWOOD • EDDIE ALBERT • JAMES WHITMORE • ROD STEIGER Music by RICHARD RODGERS. ^^JSCAR HAMMERSTEIN Screenplay by SONIA LEVIEN and WILLIAM LUDWIG ■ Dances Staged by AGNES DE MILLE Produced by ARTHUR HORNBLOW, JR. • Directed by FRED ZINNEMANN A MAGNA PRODUCTION 6 Motion Picture Daily Friday, October 19, A day of Debate MPAA Program OK d PRESIDING, Paramount's Jerry Pickman, MPAA's Ken Clark, UA's Roger Lewis. MGM's Si Sead ler, C. C. Moskowitz and Howard Dietz at right; and from Fox, be- low, Alex Harrison, Les- lie Whelan, Manny Sil- verstone, Charles Ein- feld. action Max Youngstein, Abe Schneider, and Paul Lazarus at the left; Herman Robbins, Samuel Cohen, Al Tama- rin and Earl Hammons below. Edward Morey and Maury Goldstein, left. DAILY pictures for ( Continued dations were "put into operation and moving ahead." He said that a com- mittee, composed of Spyros P. Skou- ras, Lewis, Paul Lazarus, Robert Tap- linger and David Lipton, will inform Hollywood of today's action next Monday evening. Lewis reported that all of the ad- vertising-publicity committee's sub- committees and their chairmen told the meeting of their ideas on ways of boosting the box office. Will Seek Exhibitor Aid The newly elected group chairman said that the proposal for a "Holly- wood press conference" was adopted by the company executives. He said details of the plan will be worked out by his group in cooperation with ex- hibitors, who will be asked to share in the expense, through their state and national organizations and with the Council of Motion Picture Organ- izations. The report on this proposal was presented by Rodney Bush. Paul N. Lazarus, Jr., told the group that J. Stevens Stock had been re- tained by the MPAA to conduct an industry marketing survey to find out "why the public goes to the theatres," Lewis said. A committee, composed of Charles Moskowitz, A. Schneider and William C. Gehring, was ap- pointed to study Stock's findings, Pickman said, adding that this pro- posal overlaps a plan now underway by the President's Committee of the MPAA. It was added also that Si Seadler's report on advertising cam- paigns on an institutional basis rec- ommended no action, pending the outcome of the market analysis. Balaban, Golden Chairmen Lewis then said that Barney Balaban and Gil Golden will head a committee which will meet shortly with the studio heads, guilds, etc., in regard to advertising billings and how they are costing the companies mil- lions of dollars annually. He said that Hollywood performers and others, who hold contracts specifying ad bil- ling, would be made aware of the Recovery problems. The proposal to launch a series of executive field tours was also ap- proved and a sub-committee composed of Max Youngstein, Charles Einfield and Phil Gerard was named to work out the mechanics of the plan, Lewis said. Pickman injected the comment here that the cost of these trips would be borne by the MPAA and com- panies who would send their top executives to six or seven regions of the country with "state of the union" addresses on the industry before pub- lisher groups. 'Oscar' Contest Meets Approval Lewis said that the most unani- mous approval was given to a pro- posal presented by Alfred Tamarin which dealt with an "Oscar Derby" or "Academy Sweepstakes." He said that $25,000 has been allocated for working out the contest program which would be launched next Janu- from page 1 ) ary in theatres. Tamarin and c of the advertising-publicity would consult with officials o Academy of Motion Picture Art Sciences on this, he said. Lewis and Pickman said tha "Oscar" derby idea would be ducted on local, regional and na levels with at least 56,000,00' tries contemplated in the cc ; Winners would receive cash, chandise or a house, they said, A complete report on the si: posals presented to the compam idents by the Advertising and licity Directors Committee was lished in the Oct. 5 issue of tht TION PICTURE DAILY, foil its presentation to the board Motion Picture Association of Ar ful that the plan could be si| fully worked out for an annual Referred for further consid- and consultation were the advei publicity group's proposal for ; 000,000 a minute" contest, f< tiation, perhaps, next fall, and posal asking for an industry tel< program, advanced by Leon: Goldenson of American Broadc Paramount Theatres. Also d was a proposal for the pr stamp plan, to await results premium plan now underway tain parts of the nation. Kreisler Goes to Pn Seeking 3rd Red D< PRAGUE, Oct. 18 (By C; Bernard Kreisler, president of national Film Associates Corp., here to negotiate with Czechosli officials for distribution of Ar films in this country, after com a 10-feature deal this week wit] polski in Warsaw. The 10 pictures involved in tj ish agreement will be the first wood productions to be shown the Iron Curtain since the wa from those already in circulatio: pre-war contracts. The deal was finalized screening of each picture by P< ficials to make certain they the pressbook synopses which the selection of American films by Kreisler. In Moscow earl month Kreisler completed a contract for 11 feature films to tributed in the Soviet Union. Herschmann Appoj Filmack N. Y. Man Max Herschmann has been j ed branch manager of Filmacj York office, it was announcedl ing Mack, president of the 1 Trailer Co., Chicago. Herschmann has been sales | in New York. As branch mar*| will be in charge of all thea in the eastern territory of Don Mack will remain in cl tv production and sales in Nei SO Days" Hailed at Will Rogers Benefit 1 A PACKED HOUSE at the Rivoli last night contributed $26,000 to the Will Rogers Me- morial Hospital and was treated to a benefit showing of Michael Todd's fabulous "Around The World in 80 Days," United Artists re- lease in the spectacular new Todd-AO proc- ess. The Broadway charity performance au- dience, studded with leaders from every phase of the industry, cheered the Todd masterpiece as one of the greatest entertainments in the whole history of the screen. The event was the first to be sponsored by the National Junior Committee of the Will Rogers organ- ization, a new unit of young executives formed to take over the eventual management of the Hospital's affairs. Based on the Jules Verne classic, "80 Days" was filmed on location around the globe and presents an unprec- edented galaxy of more than 50 motion pic- ture and stage stars. At the right, gathered in the Rivoli lobby are: United Artists president Arthur B. Krim, Elizabeth Taylor, Robert J. O'Donnell, of Interstate Theatres, and pro- ducer Michael Todd. d Brandt of Trans-Lux Theatres (left) and David Picker of United are co-chairmen of the Will Rogers Hospital's National Junior Com- .Jp which sponsored the "80 Days" benefit. Among the civic notables on hand for the plush charity showing were Dr. Ralph Bunche, Under-Secretary of United Nations, and Mrs. Bunche. Pro- ceeds will support tuberculosis research at Saranac. rnout from every phase of show business included singer Alan Dale jlores Wilson. The benefit was the first to be staged by the recently- National Junior Committee of the Will Rogers Hospital. Arriving for the showing of the spectacular Todd film are Eugene Picker, vice-president of Loew's Theatres; Mrs. Picker, Robert Haggiag of Italy's D.E.A.R. Films, and Louis E. Lober, U.A. foreign department manager. (Advt.) ROCK HUDSON ROBERT STACK LAUREN BACALL DOROTHY MALO mi Robert Keith Grant Williams Directed by DOUGLAS SIRK screenplay by GEORGE ZUCKERMAN Produced by ALBERT ZUGSNi AVAILABLE DECEMBER 25TH MOTION PICTURE DAILY NO. 78 NEW YORK, U. S. A. MONDAY, OCTOBER 22, 1956 TEN CENTS ORIAL V 's Elections Ry Sherwin Kane lection of Joseph R. Vogel > resident of Loew's, Inc. is :ly popular throughout the as it is within the com- lere enthusiasm is running ; lifetime devoted to motion not only has given him one aost extensive schoolings in ess that any executive could obtain but it also has won nberless friends who will n in good stead in the ex- lys ahead. r priceless asset given him years of experience is his e of picture values. He is by contemporaries with hav- most unerring sense of pub- Translated, that means, of lat Vogel is an authority on values. He knows what to d what not to make, which y important. And you can hat what he will want made loxoffice attractions first and and anything after that will incidental. o know him confidently ex- to join the ranks of those linently successful top ex- ivho came to their high posts same exhibition ranks in 'ogel was trained— such as lalaban, Spyros Skouras and Blumberg. »od fortune of Loew's Thea- in having available for its iident to succeed Vogel as ed and capable an execu- Leopold Friedman also is >r congratulation, ires a continuation of suc- perating policies and man- thinking that, when severed ijection of outsiders, all too llts in drastic upheavals from ost companies are slow in g- executives ever have taken responsibilities with more or more sincere well-wish- Vogel and Friedman have corners. MPAA 's Plan Is Evaluated By LESTER DINOFF Exhibitors interested in the future of the motion picture theatre industry would "have an open mind" toward Motion Picture Association of Ameri- ca projects requiring their "assistance and participation" in the opinion of a number of high circuit and indepen- dent theatremen here. The theatre executives were asked to Comment at the weekend on the MPAA programs, inaugurated by its Advertising and Publicity Directors Committee, which deal with an indus- try market survey, a Hollywood press conference for key U. S. newspaper representatives, executive field tours, ?nd an "Oscar" derby or "Hollywood sweepstakes." The exhibition field, in many of the MPAA ventures which are aimed at building "bigger and better" business, (Continued on page 4) AT Y, Legislators Set Municipal Tax Study The Republican Legislative Com- mittee for the City of New York will shortly launch a special state legisla- tive study of a number of the munici- pality taxes "to seek out inequities or burdensome hardships imposed on businesses," it was announced by a committee of the Republican group. The committee, composed of senator MacNeil Mitchell and assemblyman Fred W. Preller, speaking for some 90 Republicans in both State houses, (Continued on page 2) Vogel, Friedman Elections Were Effective Immediately The elections of Joseph R. Vogel to the presidency of Loew's, Inc., and of Leopold Friedman to the presi- dency of Loew's Theatres, together with other officers and directors of the latter, are effective immediately, the companies made known at the weekend. Arthur Loew had resigned the presidency of Loew's, Inc., effective Nov. 15, but agreement on his suc- cessor made possible last week's elec- tion and the effective date of both the resignation and the succession. AB-PT Profit 5,686,000 Consolidated earnings of American Broadcasting - Paramount Theatres, Inc., for first nine months of 1956 were .§6,616,000, or $1.53 a share of com- mon stock, compared with $5,286,000, or $1.21 a share, for the same period of last year, Leonard H. Goldenson, president, reported at the weekend. Net operating profit for the first three quarters of this year was $5,- 686,000, or $1.31 a share, compared with $5,254,000, or $1.20 a share, for the first nine months of 1955. Capital gains for the nine months were $930,- 000 as against $32,000 last year. Third quarter net operating profit was $1,484,000, or 34c a share, as against $1,899,000, or 43c a share, in the same quarter of 1955. Goldenson said that third quarter (Continued on page 4) Television Todaii IN THIS ISSUE Page 5 Spotlighting the News in Television Today— a roundup of the more important and significant revelations of the week. Passing in Review— some candid opinions on the high- lights (and lowlights) of recent programming. Who's Where— personnel shiftings. From Holland Why Not Try Cooperation? Visitor Asks Dutch Exhibitor Cites His Industry's Governing Unit By GUS DALLAS (Picture on Page 4) Dutch exhibitors are in a better sit- uation than their colleagues in the U. S. when it comes to solving indus- try problems, because both they and the distributors in Holland have a stiong and respected governing or- ganization, according to Max Gersch- tanowitz, managing director of the 18- theatre Tuscbinski Circuit in Holland. Gerschtanowitz was in this coun- try for three weeks visiting produc- tion studios and industry figures. He left for Holland yesterday. "Of course, I'm not very qualified tc speak on the American industry, but it would seem more reasonable that if your theatre people would try some (Continued on page 4) Tri-States Theatre Unit Meeting in Memphis Special to THE DAILY MEMPHIS, Oct. 21. - Between 200 and 300 exhibitors and their wives from all parts of the Memphis trade territory are expected here to- morrow and Tuesday for the Tri- States Theatre Owners, Theatre Own- ers of America affiliate, 47th annual convention at the Hotel Gayoso. Tomorrow's sessions open with a (Continued on page 2) Screen Gems Fund Will Aid TV Film Producers From THE DAILY Bureau HOLLYWOOD Oct. 21 - Screen Gems, Inc., a subsidiary of Columbia Television Pictures ^Juef ?y » _. . announced the estab- \0aa\j.. lament of a $2,- 500,000 fund for financing indepen- dent television film producers. The fund, said to be largest ever set up for this purpose, will be made avail- able to any producer "with a package (Continued on page 2) ■2 Motion Picture Daily Monday, October 2: PERSONAL MENTION ADOLPH ZUKOR, chairman of the board of Paramount Pictures, has arrived in Hollywood from New York. • Reginald Armour, executive vice- president of Republic Pictures Inter- national, is in London from New York. • Robert F. Blumofe, United Artists vice-president in charge of West Coast operations, has arrived in New York in the first leg of a tour of Central and South America. • Edwin A. Dickinson, Westrex Corp. acting manager, motion picture division, has returned to New York from Caracas, Venezuela. • A. F. Baldwin, vice-president and export manager of National Theatre Supply Export, left here Saturday on a trip to Mexico and Central America. • Howard W. Koch, producer; Regi- nald Le Borg, director and Paul Wurtzel, assistant director, left Los Angeles on Friday for Hawaii. • Charles Martin, producer-direc- tor, will arrive in New York today from Hollywood. N. Y. Legislators (Continued from page 1) said that "preliminary examination would show at least two avenues for exploration— the gross receipts tax which is levied on business whether conducted at a loss or a profit, and the amusement tax, which is working great hardships in some areas." The Metropolitan Motion Picture Theatres Association and the Indepen- dent Theatre Owners Association have been prime movers and opposers to the five per cent amusement tax levied by the City of New York on admis- sions. It is reported that MMPTA and ITOA representatives have been con- ferring with the Republican Legisla- tive Committee regarding the "nui- sance tax" and the hardship it im- poses on motion picture theatres here. The yields of the two taxes are esti- mated respectively at $89,000,000 and $10,800,000 in this fiscal year. 28 Keys Book 'Shark9 "The Sharkfighters," Samuel Gold- wyn Jr.'s adventure drama in Cinema- Scope, will open in 28 key cities late this month and early November, it was announced on Friday by William J. Heineman, United Artists vice-presi- dent in charge of distribution. NT's Annual Earnings Seen 80< Per Share LOS ANGELES, Oct. 21.-National Theatres' net earnings are expected to approximate 80 cents per common share for the fiscal year which ended last Sept. 25, according to president Eimer C. Rhoden, who said that the company's fourth quarter earnings for the past fiscal year will show "no gain" over the previous comparable period. Net earnings for NT for the fiscal year ended on Sept. 25, 1955, totalled $1.04 per share. Rhoden said the downward slide in earnings which plagued the com- pany for the past year has been halt- ed. New Loew's, Inc., Directors Storer Agrees to Sell Atlanta TV Station ATLANTA, Oct. 21-Storer Broad- casting Co., which has owned WAGA in Atlanta since 1939 and which built WAGA-TV 10 years later, has agreed to sell the station for $6,500,000 to the Washington Post Co., Washington, D. C. The sale is subject to the approval of the Federal Communications Com- mission. A Storer spokesman here said the sale was made to comply with FCC regulations limiting a single company to ownership of five tv stations in the VHF band. Minneapolis Run Row Settled Out-of-Court MINNEAPOLIS, Oct. 21.-Harold D. Field, president of the St. Louis Amusement Co., and Charles Win- chell, president of Minnesota Amuse- ment Co., have announced the pre- court settlement of St. Louis Park Theatre Co. vs. Paramount Theatres et al. in federal district court. Under the terms of the agreement the St. Louis company gains the 28- day run slot now shared by both the Park Theatre and Minnesota Amuse- ment Co.'s Uptown, with the latter dropping back to 35 days or later. The federal anti-trust suit named Minnesota Amusement Co. and major film distributors as defendants. Suit Claims Paid LITTLE ROCK, Ark., Oct. 21- Exhibitor defendants, B. V. McDou- gald and Zula La Floe McDougald, having paid to the distributor plaintiffs an acceptable sum in settlement of the distributors' percentage claims involv- ing their Drew, Amuse-U and Dixie Theatres in Monticello, Ark., the dis- tributors consented to drop their eight percentage actions pending here in Federal Court. The plaintiffs were: Columbia, Paramount, Twentieth Cen- tury-Fox, Loew's, Universal, United Artists, RKO and Warner Bros. Eugene Picker John Murphy HERE ARE highlights of the careers of the two newest members of the Loew's Theatres board of directors, elected last week: Eugene Picker and John F. Murphy. Picker joined Loew's in 1921 with his father, the late David V. Picker, when a family-owned theatre became part of the major circuit. In 1935 he became chief film buyer and booker. During the realigning of departments in 1946, he was appointed general manager of all Loew's New York theatre operations. Following the separation of Loew's Theatres from Loew's, Inc., in 1954, he was made vice-president of the new organiza- tion. He was elected last week to the board of directors to fill the vacancy occasioned by the resignation of Joseph R. Vogel. Murphy spent his entire career with Loew's Theatres, starting as an accounting clerk in 1922. In 1925 he was night assistant at Loew's Hillside Theatre in Jamaica and Loew's Valencia in New York. Shortly after, he was promoted to assistant to Vogel, then general theatre executive, in charge of all Loew's theatre opera- tions. When Vogel became president of the new company after the 1954 separation, Murphy was named vice- president. He was elected to the board of directors last week to fill the vacancy caused by the death of Harold J. Cleary. Crowell-Collier Acquires L. A. Radio Station Radio station, KFWB, Los Angeles, yesterday became the first broadcast- ing activity of The Crowell-Collier Publishing Co. with final closing of the transaction in a meeting between Paul C. Smith, chairman of the board and president of Crowell-Collier, and Harry Maizlish, former owner of KFWB. Under the new ownership Smith becomes president of KFWB Broad- casting Corp., a newly-established company, now a wholly-owned subsid- iary of Crowell-Collier. Maizlish will be associated with the new company and will "undertake additional assign- ments in the future," according to Smith. Memphis M< (Continued from page luncheon with welcome speecif report of the president. It \l| followed by a business session discussion of small business1 available for theatres. The b( directors will meet later. D< will move to Hotel Claridge tor night for a dinner given b) Transit, Inc. A business session will be hel( day morning with the election ficers and a discussion of the j tors Motion Picture Associatioi which is the nine point program ed at the end of' the recenl meet. Screen Gems Fund (Continued from page 1 containing star names or a pc idea." Such properties, the ann ment by vice-president Irving said, will be given the full pal of the Columbia studio. Briskin said, "We feel the manly producers seeking not financing, but affiliation with ganization which can give their tial programs everything n from production facilities throuj tribution and sales." Kodak Grants $300, The Eastman Kodak Co. h nounced that it made direct education grants totaling mon $300,000 this year to 67 pr supported colleges and univi whose graduates have been em; by the company for the pas years. This grant plan is part dak's overall aid-to-education pi which is expected to result in ex ture this year of over $650,00 which will benefit directly aboi educational institutions. ************** | HAWAII * HOLIDAY! * ************** 7 days -$469.50 from New York, plus tax, including hotel and air fan Fly United DC-7s, world's | est airliners, ALL First CI or DC-6Bs, ALL Air Coc 2-abreast seating comfort on Mainliner® flights. UNITED AIR LIN I MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor: Floyd E. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building. Samuel D. Berns, Manager; William K. V Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, 'Bear St., Leicester Square, W. 2, Hope William nup, Manager; Peter Burnup, Editor; William Pay. News Editor. Correspondents in the principal capitals of the world. Motion Picture Dailv is published daily except Saturday: days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York. Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan. Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a I Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under tne March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. ,3,. *[ST WISCO N5,M AVf HUE • »'V Dear Ben: Theatre B~s*s.^mEZZO and PORTRAIT Or combination ?' "J" "?g t0 22. JENNIE, September is This gives us a g™ss exoeedmg any r ^ past xy^ar As you well Know, ^ayedinMadisononTV. ODEON Theatre, Edmonton "Booked 'Intermezzo' after T.V. showings." MADISON Theatre/Madison, Wisconsin APEX Theatre, Wash., D.C. LANGLEY Theatre, Silver Springs, Maryland "Played 'The Paradine Case' on scale . . . after local T.V. run. Paid off substantially above percentage floor!" KENT Theatre, Montreal "Outstanding business with 'Intermezzo' and 'Portrait of Jennie'. Played simultaneously with T.V. Held-over second week. Went over split figure. Re-booked at Avon, Montreal following T.V." HIGHLAND Theatre, Toronto "Played 'Intermezzo' after T.V. Business great. Held-over second week." Produced by Dore Schary : "SINCE YOU ! : WENT AWAY" : Portrait of Jennie A DORE SCHARY PRODUCTION ' the PARADINE case; ► Directed by Alfred Hitchcock « ^0&m CY- BOOK THESE EVER-NEW SELZNICK BOXOFFICE CLASSICS NOW FROM THE SELZNICK COMPANY, INC. 400 Madison Avenue, New York 17, N. Y. 4 Motion Picture Daily Monday, October 22 MPAA's Plan Wants Control of FCC Returned to Congress (Continued from page 1) would be asked to participate finan- cially—specifically in the Hollywood press conference venture. This pro- posal would bring some 300 newspa- permen from 101 key markets with populations over 100,000 to Holly- wood to see how the studios operate. The MPAA approximates that this venture alone would cost exhibitors roughly $60,000-to pay the transpor- tation of the newspapermen to Holly- wood while the companies would pay about $125,000 for the Hollywood ex- penses. Prefers Local Spending A prominent New Jersey theatreman who operates in a city with a popula- tion over 150,000 commented that "this idea may have some merits, but from my point of view, the money could be better spent on the local newspaper publishers and editors, who determine, in the long run, what amount of free space is given to film news." One prominent New York theatre executive declared "it is a calamity that the MPAA did not invite any ex- hibitors in and ask them if they had ideas on ways and means of building business before they decided to ask struggling theatremen for money to send newspaper men to the Coast. They now have developed a program without exhibitor assistance and par- ticipation and now plan to ask us to accept it. Points to TO A Brochure "We have ideas on how to build business and bring back showmanship to theatres. Just read the TOA Busi- ness Builders brochure and the indus- try program brochure presented to the TOA convention by the press relations committee of the Council of Motion Picture Organizations. "What are we supposed to do with these now? Scrap them in favor of the MPAA program?" Most of the theatremen were in ac- cord that despite animosities between exhibitor and producer-distributor, tnere should be one thing in the fore of everyone's mind— "the business which is our livelihood." From THE DAILY Bureau WASHINGTON, Oct. 21 - The chairman of a House small business subcommittee, which held hearings last spring on the Federal Communi- cations Commission and other reg- ulatory agencies declared at the week- end that control of those agencies should be taken from the executive branch of the government and turned back to Congress. Speaking specifically of the FCC, Rep. Joe Evins (D., Tenn.) indicated that the commission has not pre- vented the growth of monopoly in the television industry. "Whatever the motivations for the absence of the record on the part of the FCC in protecting the small business man and competition in the communications industries," Evins said, "the record is eloquent on the factual showing that it has not pre- vented the establishment and growth of monopolistic" practices in that in- dustry. Evins made these statements in a report he issued to the rest of his three man subcommittee. The report has not been approved by the full committee, and is therefore subject to revision or changes. Mil Fenster Promoted To Gen. Teleradio Post Mil Fenster, film manager for WOR-TV since October 1950, has been promoted to the parent General Teleradio organization to supervise film buying for all owned and operat- ed tv stations, it was announced at the weekend by Thomas F. O'Neil, presi- dent and board chairman for RKO Teleradio Pictures, Inc. Fenster will be responsible for ob- taining fllms-for-tv for the five Gen- eral Teleradio-operated stations. Coincident with Fenster's promo- tion, Gordon Gray, executive vice- president in charge of WOR-TV, an- nounced that Daniel German, who had been film editor at WOR-TV for three years, will return to the station a.? its film manager. German is cur- rently at WHCT, Hartford, Conn., as its film director. VKKI...the girl from Paris Ran away from the man she couldn't live without! ONE OF THE CINEMASCOPE Girls inTown from Universal -International TECHNICOLOR! BOX-OFFICE! SOON! AB-PT Prof M. P. DAILY Picture MAX GERSCHTANOWITZ Visitor Asks ( Continued from page 1 ) cooperation during their current trou- bles instead of fighting each other, many of their difficulties could be re- solved," he said in an interview here. The situation is different in Holland, Gerschtanowitz said, where the sepa- rate exhibitors' and distributors' or- ganizations have a common governing board called the Cinemabund, which serves as an advisory council and ar- bitrator for the Holland industry. There is very little film production in Holland, which makes the overall sit- uation a little less complicated than in the U. S., he admitted. Give Money or Advice One function of the Cinemabund is to help theatre owners in financial trouble, he said. An operator going broke presents a plea to the bund, which examines his books and record. It it is a justifiable case, the bund gives financial and advisory aid. So well established is the Cinema- bund that it actually went on strike a few years ago to get a 35 per cent entertainment tax lowered, he stated. It closed motion picture theatres in several towns, in one instance for a year, until the tax was lowered to 25 per cent. Television, still very young in Hol- land, is being carefully studied in the U. S. for results, he said. Broadcast time in Dutch tv, about two hours a day, is shared by the five political par- ties of the country, each of which owns its station. The resulting internal dis- cord gives the organized theatres a distinct advantage in competition, Gerschtanowitz pointed out, and the Cinemabund has an agreement from the tv regulators that only one feature film, an old one, may be shown over tv each week. 'Legit' Basis for Theatres Dutch theatremen have also suc- cessfully changed film showings to a "legitimate" theatre basis. At present, the Cinemabund and the Dutch government have reached an agreement to subsidize motion produc- tion in the country, with the goal of four pictures and some international co-productions annually, he said. ( Continued from page 1 theatre business increased ov previous three months, although not up to last year's level for th period. ABC experienced the seasonal decline in earnings f third quarter, characteristic < broadcasting industry. In this tei, as in the same period las ABC's earnings were relativeh in relation to the total. Theatre Plan Being Pushe Goldenson further reported t company's program for buile stronger theatre business by di: ot uneconomic theatres is being ii rated. After thorough analysis .1 theatre, a definite plan has be into action. It includes con pioperties to non-theatre use, j lation of leases, and demolit facilities. Through this procMij explained that assets are beinj ^ verted into cash for business r< ments, while the earnings pL, and value of the remaining theait j i enhanced at the same time. Goldenson said that the cori'j previously announced plans foi mg motion picture production means of helping to stimula^, needed flow of product to tr would begin with relatively srm | activities. The results would I „ mine future efforts and possi i. pansion, he indicated. ABC Television Network sL prime evening time for the fall, j are 19V2 hours of sponsored tim „ pared with ITV2 hours at this ti year, according to Goldenson. Special Effort in TV Fi Goldenson explained that results for each television brj season, starting in October, are; set during the selling season preceding spring and summe sponsor contracts usually runr ! 13, 26, 39 or 52-week cycles, that, in line with this business ABC Television's sales are no| expectations for the next threp ters, which represent the \ broadcast season. Concentratec will be made to increase sale: final quarter of 1956 as well first two quarters of 1957. same time plans are also beinf create new programs with hig ence and sponsor appeal, and t| late sales, in the 1957-58 broac season, he reported. Change Lunch Loca The second annual Iluma tions Award luncheon, which i will honor William J. German, held here on Wednesday at t? Sheraton Hotel rather than th< ton-Astor, according to an an ment by luncheon chairman S. Benjamin. The affair is beii sored by the Joint Defense Aj the American Jewish Commit the Anti-Defamation League B'rith. Benjamin said the cl locale was necessitated by ; response for reservations. Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS otlighting the News s ' problems of Section 315 of >mmunications Act, which -ith time for political broad- jvere reviewed in a banquet last week by FCC Corn- ier Robert E. Lee. Before njnd television executives of 1ARTB, holding a two-day k at the Shoreham Hotel, !:e declared: "Section 315, '"ne rules and regulations I jed by the Commission to J?nt its provisions and T up by court decisions, has nany perplexities for both jmmission and the broad- fr Mr. Lee cited as an ex- ~'y he provision of the section IL.+tates that no station is re- to permit the use of its s by any political candidate. |§2 station must allow all tes equal time and oppor- on the station if it gives a legally qualified candi- «teau ' vision viewing, no longer ms increase, established itself onjjgh plateau in 1956. After mejs g a peak last year, view- settled down to the 1954 vith the average person g a little over 11 hours in his set during weekday : 3. There is every indica- it this level will continue me major change occurs in ieiijiming. This is the opinion ild Tasker, vice-president eetor of research at Cun- : i and Walsh, Inc. The de- .. in viewing was general, ss of sex, age and length KB t ownership. However, the V fans still retain their s the most ardent viewers. '"dilate Majority' National Audience Board, it, non-political group mphasizes that it has no grind, has released a 36- port on the results of its nationwide survey of pub- ion on network program- AB declares that the re- flate the claims of pressure that TV network pro- is by and large accept- the public as entertain- d that there is a growing att A? acceptance for education as well as entertainment in programming. It's added, however, that the pub- lic would like to see something done to curb over-long and over- repetitious commercials. Further on the report, in veiled terms, speaks of the possibility of "op- position to this research" from those "very few who might fear knowledge of the views and desires of the public." The "very few" are later identified by the report as "pressure groups . . . the so-called articulate minority." Its survey, says NAB, reflects the wishes of the "inarticulate majority." Off the Ground ► Color television's soaring popu- larity in the Philadelphia area and in other major cities across the country — as evidenced by the ex- cellent sales record of recent weeks — means that color television is running well ahead of earlier ex- pectations, according to Brigadier General David Sarnoff, chairman of the board of Radio. Corporation of America. General Sarnoff cited as factors in the growing public acceptance of color TV: the new lower prices, liberalized financing terms, and lower service contract rates. "We are now confident," General Sarnoff said, "that color television is really off the ground and that increasing numbers of the great TV audience will be sharing the regular thrill of seeing their favorite programs in full, living color." Handling of Prints ► A number of innovations in the handling of syndicated television film prints, including the investi- gation of a brand-new, infallible and non-toxic film cleaner, have been instituted at the NBC Film Exchanges. In an over-all cam- paign to perfect service to stations and clients, California National, NBC subsidiary which now admin- isters the NBC Film Exchanges in Englewood Cliffs (N.J.) and Hollywood, has revolutionized both technological and clerical methods. The new systems, as well as those under consideration, are designed to insure the highest print quality and most streamlined shipping service to clients throughout the world. Musical Chairs ► The game of musical chairs con- tinues: the Washington Post Com- pany has purchased WAGA and WAGA-TV, Atlanta, from Storer Broadcasting Company for $6,500,- 000, which deal is contingent upon FCC approval of an application by Storer to acquire WMUR-TV, Man- chester, N. H. Storer at present already owns the maximum of five stations permitted under the mul- tiple ownership ruling. Code Progress ► It is significantly important that 90 per cent of the stations recently monitored were operating consistent with TV Code recom- mendations, the chairman of the Television Code Review Board of the NARTB declared last week. The chairman was especially grati- fied, he said, that in all but a few instances, stations which had vio- lations called to their attention have discontinued the practices complained of or were taking steps to rectify the situation. A final opportunity to alter their prac- tices will be given three stations in the east before the Code Board asks their resignations, it was said. Membership is reported at an encouraging high of 291 sta- (Continued on page 7, col. 3) In Our View RECENTLY a lawyer, Benedict M. Holden, in his capacity as editor of the publication of the Hart- ford (Conn.) County Bar Association, took type- writer in hand and got himself into quite a lather over what he called the "caricaturing" of the legal profession in television shows. The attorney is quite understand- ably distressed, and takes his own profession to task for not doing something about it. He points out, with some reasonable justification, that when other fields or areas of activity are basically involved in dramatic presentation, those fields have representa- tives "on the set" to guard against errors in fact, omis- sions which would be glaring or other examples of what might be called "profession-assassination." The attor- ney submits in his Hartford brief that where the clergy is involved, a member of that profession has been consulted for accuracy in presentation; where the Navy is pictured, a ranking sailor is beside writer and/or producer all the way; where the medical profession is characterized, an M.D. is watching with care. But, says he, when the legal profession is in the glare of the dramatic spotlight, any- thing goes. Technically, he declares, errors which, one would suppose, are of the higher court "reversible" va- riety, fill the show: judges handle themselves and the cases without reprimand, and like wrongdoings go un- touched. The important point here for Television in general, and producers in particular, is that it is not at all difficult, time- consuming or expensive to make sure the technical as- pects of the story line are accurate with respect to profes- sional or procedural requirements, and such steps should be taken as a matter of course. Accuracy pays dividends — in this as in other activities where the public is con- cerned. Antagonizing even a few of the vast audience is not good business sense to say the least and can be seri- ously harmful. — Charles S. Aaronson Teleix'sion Today Passing in Review THE EVOLUTION OF THE TELEPROMPTER, like harnessing of the atom, may truly be a step forward for mankind but, in these early stages anyway, it also appears to be a rather dangerous convenience, especially when used by two such rank amateurs as Dwight D. Eisenhower and Ad- lai E. Stevenson in their respective five-minute sales pitches. Probably a lot more people would be convinced if they just read off a plain sheet of paper in full view of the camera. The live dramas of the week were of a generally higher order than usual. NBC-TV's Alcoa Hour Sunday night, October 14, offered a heav- ily— but carefully — pruned version of Maxwell Anderson's "Key Largo," wherein Mr. Anderson's philosophical wanderings took on unexpected heft, perhaps because most TV dramatists seem to ration themselves to one small idea per hour script. Turning in fine performances under Alex Siegel's direction were Alfred Drake, Ann Bancroft, J. Carroll Naish and Victor Jory. Monday night, same network, William Wyler directed and produced for Producer's Showcase a handsome and very theatrical version of a very old favorite, "The Letter." Siobhan McKenna, whose voice showed the strain of her "St. Joan" run off Broadway, Michael Rennie and John Mills headed the cast. Credit goes too to Somerset Maugham. Today's writers should create such chestnuts! Tuesday night was a particularly successful one on NBC-TV, starting with Henry Soloman's fascinating and thoughtful documentary, "The Great War," edited and scored by thorough professionals for great im- pact. There was impact, too, in the Armstrong Circle Theatre's "actual" on the Andrea Doria disaster, surprising in view of the fact that this actual is still going on and the full story of which won't be known for a long, long time. By keeping a tight focus on just three groups of char- acters, the script managed to convey even more personal drama than did "A Night to Remember," without, of course, the latter's social-historical significance. The best variety show of the last 10 days was the Republican-spon- sored birthday party for President Eisenhower on CBS-TV, Saturday, October 13. The script was out of Ralph Edwards by Leonard Hall, but the performance was top-notch. Other random notes: CBS-TV's Satur- day Football Roundup, October 13, might better be called Sports Round- up, especially when they include such as the excellent Belmont Racetrack pickup, a far cry from the gridiron. . . . NBC-TV's peripatetic Today crew turned in some fine programs during their New Orleans jaunt, where Lee Merriweather, water-skiing at 8 A.M. in Lake Ponchatrain, came in blue even on an antique black-and-white RCA receiver. . . . Ernie Kovacs is making his Monday-Tuesday night Tonight appearances the highlights of that show's week. — V.C. Monday, October 22, 1956 Motion Picture Dai HOLLYWOOD: Bing Crosby En- terprises' electronics division, in the deal with Minnesota Mining & Manufacturing Co., still retains an interest in the color Video Tape Recorder which it helped develop during the past two years, tanta- mount to a royalty interest. The main reason for turning it over to the 3M's Electrical Products Group: Mr. Crosby's work was practically completed and he didn't want to get into the equipment manufacturing aspect of VTR. Francis Healey, who formerly headed Crosby's electronics divi- sion, went with the deal as general manager of the 3M's newly formed division to be known as Mincom. New offices and laboratories will be set up in the L.A. area for in- ON EVERY CHANNEL frvj BROOKS COSTUMES 3 W«>l 6M St., N.Y.C.-Tel. PL. 7-5800 creased impetus in the research development of color VTR, which could be ready for demonstration by the summer of 1957. The big plus in the development provides for a direct recording hook-in to the television camera, which will retain the original qual- ity of the image with instant re- cording, rather than rely upon the quality obtained by recording the image off a receiving tube. Following his great team work on the Dinah Shore show recently, Frank Sinatra now reports to Paramount for pre-filming confer- ences on "The Joker Is Wild," for which his team mate will be Jeanne Crain. . . . Luke Short, the popu- lar western writer, lassoed Frank La Tourette and James Moser into a partnership for a new TV film series based on Mr. Short's stories. The company will be known as Primrose Productions. Mr. La Tourette and Mr. Moser, success- ful producers of the "Medic" series, "have the integrity and imagina- tion I have been waiting for," says Mr. Short. He doesn't want his name attached to a television series that might degenerate into conventional bang-bang items. —SAMUEL D. BBRNS THE NEW ABC TOP ECHELON riey are running things now at American Broadcasting Company, following the resignation of Robert Kintner as president. Leonard Goldenson, presidenl of AB-Paramount, top man, is flanked above by Don Durgin, left, radio head) and Oliver Treyz, head of the television network. John Mitchell, former ABC TV chief, not pictured above, is now special assistant to Mr. Goldenson. Last week these changes: Joseph A. McDonald, NBC, New York, has been named chairman of the copyright committee of the NARTB. Serving with him for the next year will be: Cy N. Barrel, Ian A. Elliott, Leonard H. Hig- gins, Philip G. Lasky, Dalton LeMasurier, Lee Little, Nathan Lord, James H. Moore and Gun- NAR 0. WlIG. Jay Eliasberg has been named acting director of research, CBS- TV, it is announced by Merle Jones, executive vice-president, CBS-TV. He was formerly assistant director of research for the CBiS- TV network. Jack House has joined Screen Gems, television subsidiary of Co- lumbia Pictures, as national ac- count executive, it is announced by John H. Mitchell, vice-presi- dent in charge of sales. John O'Keefe has been named director of publicity for the NBC- owned stations in New York, it is announced by William N. David- son, general manager for WRCA and WRCA-TV. Mr. O'Keefe suc- ceeds Don Bishop, who was re- cently appointed director of pub- licity and community services for the NBC Owned Stations and NBC Spot Sales. Dr. W. R. G. Baker, president of the Radio - Electronics -Television Manufacturers Association, has named Glen McDaniel chairman of the group's legal committee, and Joseph A. Hatchwell, chairman of the service committee of the As- sociation. ROACH FORMS STUDIO UNITS HOLLYWOOD: Hal Roach dios is preparing to shuffle its eration into production units, to form as the television film coun part of advertising agency ui Each unit will be composed of ^ account executive, production hiT with additional executive and t nical staff members augmen existing personnel. This move \ necessitated by a 67 per cent crease in the studio's commei business, it was announced. The recent appointment Frank Shea as director of ea; operations for the Hal Roach dios commercial division, p the way for Sidney S. Van Keu vice-president and general ager of the studios to institu plan for expansion. Mr. Shea function as eastern liaison bet Culver City until executives agency headquarters in the west and New York. According to Mr. Van Kei the bulk of commercial filming be accomplished on the west c with the eastern operation to a: advertisers the New York- inated "live" action filming many insist upon for closer si vision and direction, with the jor portion of the new special optical effects continuing ti canned in Culver City. In most cases, should con production warrant it, a com production unit would go to York to supervise special fill — S TELEVISION TODAY— Editorial Dii Charles S. Aaronson; Eastern E Pinky Herman, Vincent Canby; wood: William R. Weaver, Sami Berns; Washington: J. A. Often; L< Peter Burnup; Photo Editor: Flo Stone. 6 Hon Picture Daily Monday, October 22, 1956 vision ie Show-Makers Ayres stars in "Measure of in the F'ord theatre presen- j on Wednesday, October 24 iC-TV. In support of Ayres e Van Cleef, Beverly Garland narles Evans. * ues Sernas stars in "Captain it a Country" on the drama produced by Warner Bros, own as Conflict, on Tuesday, r 30, on ABC-TV. In support rer Stevens, Rex Evans, Roy Lester Matthews and Tudor The original teleplay was i by Charles Bennett and [Fisher, directed by Roy Del nd produced by Roy Hughes. * llah Bankhead will appear on \BC-TV Omnibus programs, inounced by Robert Saudek, r of the TV-Radio Workshop Ford Foundation, which pro- mnibus on Sundays. Other ent artists signed for the include Bert Lahr, Agnes and Leonard Bernstein, rnstein's exploration of "The :an Musical Comedy" ?d the fifth season of Omni- nday, October 7. * ^ey Jones will co-star with Red Skelton in "The Big Slide" on CBS-TV's Playhouse 90, on Thursday, November 8, it is an- nounced by Martin Manulis, pro- ducer. Ralph Nelson directs. Nancy Kelly will star in the Studio One presentation of "The Pilot" over CBS-TV Monday, No- vember 12. This is the show for which Margaret Sullivan was orig- inally scheduled. Paul Crabtree wrote the teleplay based upon a true story about a Catholic nun. Actress-singer Lillian Roth stars in "Man in Seven League Boots" on the NBC Matinee Theatre, Mon- day, October 22 on NBC-TV in color and black and white. The teleplay was written by Anthony Spinner and Allan Buckhantz di- rects. Viveca Lindfors, Franchot Tone, Laraine Day, Boris Karloff, Tom Drake and Elizabeth Patterson star in "Rendezvous in Black," the fourth 90-minute presentation on CBS-TV's Playhouse 90 Series Thursday, October 25. John Frank- enheimer directs. SPOTLIGHT (Continued) tions and all three networks. Awaited now is approval of the plan for film producers, members of the Alliance of Television Film Producers, to become associate subscribers to the TV Code. Quarter-Century ► An old-timer among air presen- tations received a happy pat on the back last Thursday in Holly- wood when several hundred mem- bers of the Native Daughters of the Golden West met at the Mc- Gowan studios to pay homage to Death Valley Days, sponsored by the United States Borax and Chemical Company and first of- fered, on radio of course, 25 years ago. The pioneer days of the old west are the background and set- ting of the highly successful show. Numerous awards have come its way and the trophy room is get- ting crowded. Producer is Mrs. Dorothy B. McCann of McCann- Erickson, Inc. New Shows > Two new shows on the agenda look right lively and entertaining for Fall audience consumption. "The Price Is Right," a new live- audience participation program, begins over the NBC television net- work late in November, it is an- nounced by Richard A. R. Pink- ham, vice-president in charge of programming. A Goodson-Todman production, the new series will be seen Monday through Friday morn- ings from 10:30 to 11 A.M. EST. "The Price Is Right" will be a challenge to every housewife's in- stinct for knowing a good bargain when she sees one. The other new program is "Johns Hopkins File 7," a new series presenting out- standing scholars and graphic documentaries of progress in re- search affecting everyone. This be- gins on the ABC-TV Network Sun- day, November 11. Dr. Milton S. Eisenhower, new president of Johns Hopkins University, will introduce the first program in the series. He will appear at intervals on sub- sequent programs, which will be broadcast live from Baltimore. Each program will be devoted to one phase of current research in science, the humanities or the arts. Expansion ► The demands of television, es- pecially commercials, are ever-ex- panding, and taking part in that expansion is Mel Gold Productions, Inc., now with additional floor space at 1639 Broadway in New York, to make room for cutting rooms, research quarters, produc- tion and sales offices and the like. HEY. JEANNIE! '* LISTEN TO THl Grass-Rooters an truthfully say that I haven't found any- on television that I would rather watch 'Hey, Jeannie!' " Mrs. Margaret Williamson Chattanooga, Tenn. Cute girl, clever show . . ." Mr. and Mrs. Wall Santa Ana, Calif. the freshest television show I've seen in "Finally something original and different." Mrs. Follien Falls Church, Va. "Really enjoy your show." Doris Huber Cape Giraideau, Missouri "Never miss your show. Am sure that all those who have had the privilege of seeing it, enjoy it.' William Reid Royal Clan, Order of Scottish Clans Brooklyn, N. Y. "A very entertaining series personality." "Enjoy Jeannie very much . anyone on their first show." "Very refreshing change." Mel Bader New York City M. Canton Jamaica, N. Y. not often I like Richard Dieckman Clinton, Iowa . . . a magnetic Marjorie Drake Passaic, N. J. "Refreshingly different." Mrs. John Crichton Berrien Co., Mich. "What a delightful girl, and a wonderful show." Mrs. Tom Marshal Minneapolis, Minn. "Enjoyed your new series. It was a riot." Sue Thomson Los Angeles ZJke Qreskedt Sparkle in the CMS SATURDAYS AT 9:30 P.M. 7 HOT CARS' 0P& a ftan, for the don's con- us - per- ice, popu- iced r e- t was an- id here ;rday by •s Ein- ice-president in charge of ad- (Continued on page 2) Charles Einfeld ler, Hyman Form I Production Unit from THE DAILY Bureau .LYWOOD, Oct. 22.-In a mnouncement, Louis Chesler, chairman of PRM, Inc., on the pan stock exchange, and Eliot 1 1, president of its wholly own- ( Continued on page 2) 'Oscar Derby 9 Plan Studied Preliminary conferences concerning the Academy of Motion Picture Arts & Sciences' sponsorship of the Motion Picture Association of America's "Os- car Derby" project took place in Hol- lywood yesterday prior to a meeting of the Association of Motion Picture Producers and their studio publicity directors there last night. The meeting on the "Oscar Derby," or the "Hollywood Sweepstakes," as (Continued on page 2) Indiana Allied Opening 30th Annual Meeting Special to THE DAILY INDIANAPOLIS, Oct. 22.-An ex- change of "ideas to improve profits," trends in new equipment and other subjects will be discussed at the 30th annual convention of the Allied The- atre Owners of Indiana in the Marott Hotel here tomorrow and Wednesday. The key meeting will be a Wednesday morning film clinic on buying and booking open to exhibitors only. All (Continued on page 7) Exhibitors Express Support Of MPAA Promotional Plans Exhibitors have expressed their support and interest in the Motion Picture Association of America's proj- ect to boost the box office through promotional schemes, according to an official of the MPAA. The association representative said that telegrams have been received from the Fox West Coast Theatres and United Paramount Theatres exec- utives citing their "100 per cent sup- port" of the Advertising and Pub- licity Directors Committee program. The wires also supported the MPAA stand concerning the need for a re- vision in advertising billings. Preminger to Industry: 'Bury the Hatchet' Exhibitors, producers and distribu- tors "should bury the hatchet" on their differences and work together towards the industry's future, Otto Preminger said here over the weekend 3S he paid tribute to theatremen for their support in his search for a new star to play the title role in his pro- (Continued on page 2) Broadway Has Three Films Running Three Hours and More; Business Very Good tor All Three films currently showing at Broadway theatres are unique in their long running time of three hours or more, and all three have been doing exceptional business— despite their unusual length. "War and Peace," the Paramount release which enters its tenth week at the Capitol Theatre tomorrow, has been seen by over 750,000 people here and has set two new house records, it is reported. The run has established the highest average attendance for a picture at the Capitol, and has made a new record for the highest dollar gross per show at this theatre. In its nine weeks it will have grossed more than $632,500, Paramount estimates. "Giant," the George Stevens-Warner Brothers production at the Roxy Thea- tre, has grossed $254,000 since it opened Oct. 11, topping all previous box offices except "The Robe," the theatre reported. It has been playing to very near capacity nightly, and last Friday succeeded in outgrossing the opening day performance. "Around the World in 80 Days," the Michael Todd production at the Rivoli Theatre, opened last Thursday and a gross of over $32,000 has been reported for its first four days. The theatre is sold out for the next week, and business caused the necessity of adding four mail clerks and two box office treasurers to the staff to handle ticket sales. Cecil B. DeMille's "The Ten Commandments," which also runs over three hours, will join these films on Broadway at the Criterion Theatre Nov. 9. For a short time then there will be four long-running pictures in town; how- ever, MGM's "The Opposite Sex" is tentatively scheduled to open at the Capitol on Nov. 15. Paramount has reported advance sales of $63,000 to date for the reserved-seat run of "Commandments." Pinanski Says : 'Play Pictures Where Patrons Can Buy Them9 Urges Neighborhood First Runs for the Top Films Sam Pinanski By SHERWIN KANE In readjusting to a new business era, the industry will have to rid itself oi its "fanatical devotion" to showing its better prod- uct in down- town pre-release or first run thea- tres to the ex- clusion of other showings in the same area, Sam Pinanski, head o f American Theatres Corp., Boston, and an exhibition leader for many years, said yesterday in an interview with Motion Picture Daily. That policy, Pinanski maintains, is (Continued on page 7) Rogers Hospital Salute Meets Begin This Week A. Montague, president of Will Rogers Memorial Hospital, has an- nounced that exchange area meetings to start the seventh annual Christmas salute will be conducted this year on an individual area basis, and that the first meetings begin this week. Ac- cording to the flexible date plan, the exchange area distribution chairmen are given leeway in setting their meet- ( Continued on page 2) Roy Cochran Will Head Tri-States T.0. Group Special to THE DAILY MEMPHIS, Oct. 22.-Roy L. Coch- ran, North Little Rock, Ark., is sched- uled to be elected president of Tri- States Theatre Owners of Arkansas, Mississippi and Tennessee tomorrow. He would succeed Charles Eudy, (Continued on page 2) 2 Motion Picture Daily i Tuesday, October 23, l i PERSONAL MENTION BERNARD G. KRANZE, vice-presi- dent of Stanley Warner Cine- rama, and Lester B. Isaac, director of Cinerama exhibition, will leave New York by plane today for Havana. • Max E. Youngstein, United Art- ists vice-president in charge of ad- vertising-publicity, left here yesterday for Europe. Jack Harris, vice-president of Wal- ter Reade Theatres in charge of film buying, has left New York with Mrs. Harris for Europe. • Eric Johnston, president of Motion Picture Association of America, will re- turn to Washington from New York on Sunday following his arrival here from Europe. • Seymour Schussel, general sales manager of Artists-Producers Associ- ates, and Martin Friedman, special sales representative, will leave here today for Boston. Cochran Will Head (Continued from page 1) 1956 president, who is scheduled to become chairman of the board. Officers recommended by the nomi- nating committee were approved this afternoon by the board and will be recommended to the 47th annual con- vention tomorrow without opposition. Never in the history of the organi- zation has the board's recommenda- tion not be followed. Vice-presidents recommended are: W. T. Willis, Melton, Tenn., repre- senting Tennessee; Leon Roundtree, Holly Springs, Miss., for that state, and Doyle Branscom, Harrison, for Arkansas. New directors scheduled to be elected tomorrow are: Mississippi: T. E. Williams, Clarksdale; E. W. Clinton, Monticello; Earl Elkins, Aberdeen; W. P. McGown, West Point; Martin Mounger, Calhoun City; George Davis, Greenville, and T. M. Jourdan, Iuka. Tennessee: Tom Ballas, Memphis; E. D. Fritts, Union City; Guy B. Amis, Lexington; Bill Brewster, Dick- son; Nathan Flexer, Waverly; J. W. Morrison, Wynnberg, and Augustine Cianciolo, Memphis. Arkansas: Nona White, Little Rock; Orris Collins, Paragould; Ben B. Huffer, Clinton; Mrs. Mildred Bomer, Little Rock; Lloyd Pullen, Little Rock; Mrs. Violet Martin, Hot Springs, and William Lockwell, North Little Rock. Plans Set for 'Oscar Derby9 'Bury Hatched ( Continued it is also called, was held by Robert S. Taplinger, vice-president of Warner Brothers Pictures, who originated the plan in 1949, and George Seaton, Academy president. It was reported here yesterday that Taplinger initially outlined the MPAA's hopes for the "Oscar Derby" project and sought Academy sanction of the plan, which would be launched in January. Taplinger is scheduled to return to New York later this week. Meanwhile, the sub-committee of the Advertising and Publicity Directors Committee of the MPAA is going ahead with its merchandising and promotional plans. A meeting will be set up shortly, under the chairman- ship of Alfred Tamarin of United Art- ists, to discuss projects which the MPAA board of directors tabled fol- lowing a meeting here last week. Among the projects deferred for dis- cussion and possible introduction next from page 1) fall were such plans as a "1,000,000 a Minute" Contest, a television pro- gram about the motion picture indus- try, and a premium stamp plan. In Hollywood last night, Spyros P. Skouras, president of 20th Century- Fox; Roger H. Lewis, chairman of the Advertising-Publicity Committee and national director of advertising, pub- licity and exploitation for United Art- ists; Paul N. Lazarus, vice-president of Columbia Pictures, Taplinger and Da- vid Lipton, vice-president of Universal Pictures, met with the AMPP to pre- sent the promotional projects and bring the industry members up to date on what the MPAA directors approved in respect to the advertising-publicity committee's recommendations on ways of bolstering the box office. The AMPP was informed of such projects as the "Hollywood Press Conference," the "Oscar Derby," executive field tours, and the industry market survey. Rogers Salute Rank Agency (Continued from page 1) ing dates to attract greater participa- tion and attendance. A feature of the meetings will be a standardized, pre-recorded segment of talks by A. Montague, president; Sam Rosen, co-treasurer; S. J. Feld- man, national distributor chairman; and M. A. Silver, national exhibitor chairman. Part of this tape recording includes a report by a Will Rogers patient, who points out from his own experience the comparison between Will Rogers Hospital and others in which he had been hospitalized. Chesler and Hyman ( Continued from page 1 ) ed subsidiary, Associated Artists Pro- ductions, Inc., today said they are forming a new division of PRM to engage in motion picture, television and theatrical enterprises and which will be headed by Ray Stark, who is resigning as vice-president of Famous Artists Corp. Stark, only last week rumored as leaving Famous Artists for a top M-G-M post, will be vice-president in charge of the West Coast opera- tions for PRM and executive in charge of production for AAP. In making the announcement, Chesler and Hyman said that the PRM board has recommended making available immediately the sum of $5,000,000 for investment in the en- tertainment fields. The pair, who negotiated the recent deal for Warners' backlog, said that Stark will start his duties imme- diately, with headquarters here. Offi- ces will be also established in Rome and London. (Continued from page 1 ) of J. Arthur Rank Organisation, Inc., and their associates. The British film executive said the domestic agency would be tentatively called J. Arthur Rank Film Distribu- tors and that it is expected to be in operation here by January with a pro- gram of 10 to 12 films ready for re- lease, among them being such prod- uct as "Reach for the Sky" and "The Battle of the Plate." Norris, who will return to London today, said that no office or personnel has been selected thus far. A repre- sentative of the Rank Organisation will be appointed shortly to head the U.S. office, he said. The Rank overseas managing direc- tor pointed out that the distribution agency which will be set up "will be separate and apart" from the company headed by Benjamin. He said that the "need and future" of the Benja- min headed company "is yet to be dis- cussed" and indicated that talks con- cerning this would take place in Lon- don upon his return there. Fox Sets Promotion ( Continued from page 1 ) vertising, publicity and exploitation. The 20th-Fox campaign will reach into 22 national magazines, television and radio and other principal mass media, Einfeld declared. The Cine- maScope version of "Oklahoma!" will be in release during late November. Television and radio stations across the country will be carrying an- nouncements calling attention to play- dates of the Magna Production. The first engagement will be at the May- fair Theatre here on Nov. 2. ( Continued from page 1 ) duction of Bernard Shaw's "St. Jo; Preminger, at the same time, nounced that Jean Seberg of Marsr1! town, la., has been selected for \ role. United Artists will distributi Speaking at a press conference, veteran film maker acknowledged aid which tl; tres gave and UA in search for a Joan." The; men along i other produ and distribi have a keer terest in the hire of our dustry and the d e ve ment of a star," he "I wish to tl theatres for their assistance and w< like to let them know that the so test of Miss Seberg will be availabi them shortly," he said. Preminger also announced he plans to launch "a chain of drarr workshops across the nation to dev new actors, directors, etc. It is late for the motion picture industr develop its own stars," he said, adi that many of the difficulties in cas film productions today are due agents for performers "who have tract restrictions and specification billings. The agents charge the 1 ducers what the traffic will bear * the services of their clients." Preminger said UA plans to "St. Joan" in France next May 13 in New York during the last wee June, 1957. Otto Preminger NEW YORK THEATR r— RADIO CITY MUSIC HALL Rockefeller Center "TEA AND SYMPATHY1 starring DEBORAH KERR • JOHN KERR In ClnemaScope and Metrocele* An M-G-M Picture and mCTtCUUI STAGE PRESENTATIO ■ TV FILM SERVICE CENTE • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACILITIt MOVIELAB BUILD! 619 W. 54th St., New York JUdson 6-0367 MOTION PICTLRE DAILY, Martin Quigley Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. J Photo Editor; Herbert V. Fecke Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. M Editor, Telephone Hollywood 7-2145; Washington, J A. Otten, National Press Club, Washington, D. C.j London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams tiup, Manager; Peter Burnup, Editor; William Pay, News Editor Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, days and holidays, by Quigley Publishing Company Inc. ,1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York.""M Quigley, President; Martin Quigley, Jr. Vice-President; Tneo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture H Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a pa Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N Y under the a March 3, 1879. Subscription rates per year, $'6 in the Americas and $12 foreign; single copies, 10c. : ay, October 23, 1956 Motion Picture Daily - 3EDPLE -on Levy, assistant manager at toxy Theatre here for 20 years, -signed his post to join the Na- 1 Broadcasting Co. □ : tune Gallo, opera impresario, is llvwood to discuss a motion pic- oased upon his career as head San Carlo Opera Co. R. Rinisland, senior tax account- i the New York office of Altec anies, Inc., has been transferred t West Coast manufacturing of Altec Lansing Corp., Bev- lills, Cal. □ oert S. Taplinger, Warner Broth- dce-president in charge of ad- _ Lag and publicity, was host yes- / at a press luncheon in Holly- I □ amas E. Dunn, Jr., Universal res salesman in New Orleans 1 1945, has taken over his duties anch manager in St. Louis, re- ig Harry Hynes, who is retiring. ai B'rith Luncheon ed for Tuesday a' York's Cinema Lodge of B'nai will hold its first luncheon mem- - p meeting of the fall season at Shor's next Tuesday, Oct. 30, announced yesterday by Robert apiro, president. '} luncheon will mark the climax fiema's principal fund-raising ac- of the year, the sale of $25 con- _ -ion share certificates on behalf of B'rith agencies with one of the asers being awarded a Cadillac |j | the sale short of its goal of 500 ear, president Shapiro has ap- [| |1 for a last minute campaign to he remaining certificates, the •'s executive committee having id late last week against any mement. I. n S-W Hearing .SHINGTON, Oct. 22. - The al District Court in New York vill hold a hearing Nov. 15 on y Warner's request to purchase atre in Providence, R. I. The my proposes to purchase the tic Theatre, a first-run house in •:own Providence, from the Corn- Circuit. rection he head of a news story in Fri- edition of Motion Picture , Eugene Picker and John F. w were incorrectly identified as lembers of the board of directors ;w's, Inc. They were actually 1 to the board of Loew's Thea- s the story itself stated. Station Head Hits Film Ads Special to THE DAILY SAN FRANCISCO, Oct. 22. -Pro- ducer David O. Selznick's experiment to determine whether films shown on television can be profitably exhibited in theatres has aroused a bitter pro- test from television management. Selznick's "Intermezzo" and "Bill of Divorcement" opened at the Rio Theatre here recently after a week's advertising campaigning comparable in cost to a first run feature in a big theatre. The Rio is a neigh- borhood art theatre. Five weeks ago "Intermezzo" was televised here by KPIX as one of 11 old Selznick films licensed by the station. "Bill of Di- vorcement" is another film in the package deal yet to be scheduled by the station. Key Phrases Quoted Display advertisements for "Inter- mezzo" contained such key phrases as: "Yes, it was shown on tv, but incom- plete"; "Great pictures for discri- minating audiences belong in motion picture theatres"; "Now see it— Full version— Large screen," and, in bold capital letters, "No commercials." After registering a protest with the Selznick organization in Hollywood, Philip G. Lasky, general manager of KPIX, a CBS outlet here, issued a statement, saying: "We can see nothing wrong with the concept of a theatre running pictures that televi- sion built up through its tremendous influence and impact on the public. It probably is a clever stunt on the part of the theatre owner. We deplore the foul ball method of promoting the stunt by deprecating television. "I am sure that television would be roundly criticized if it stooped to advertising its motion picture pro- grams by stating that the full enjoy- ment of pictures is best in the living room, without discomfort, expense or the nuisance of having to arrange for baby sitters, driving and parking cars, tolerating popcorn addicts, noisy children or uncomfortable theatres." Set First Engagements Of 'Friendly Persuasion' First engagements for William Wy- ler's "Friendly Persuasion" have been announced by Morey R. Goldstein, vice-president and general sales man- ager of Allied Artists, which is distrib- uting the film. It will begin an ex- tended-run engagement tomorrow at the United Artists, Chicago, and will debut Oct. 30 at the Fox Wilshire, Beverly Hills; Nov. 1 at Radio City Music Hall; and Nov. 2 at the United Artists, San Francisco. Indefinite-run engagements of the film commencing Nov. 8 include the Paramount and Fenway, Boston; the Keith, Cincinnati; the Ontario, Wash- ington, D. C; the Center, Denver; the Music Box, Seattle; the Hippodrome, Baltimore; the Stanley, Philadelphia, and the Fox, Oakland, California. Eisenhower Would Ask Further Tax Relief From THE DAILY Bureau WASHINGTON, Oct. 22.-Presi- dent Eisenhower has indicated that if reelected he will ask the new Con- gress to vote tax relief to small busi- nessmen. He said he is "moving ahead" with legislative proposals to cut from 30 per cent to 20 per cent the present Federal income tax on the first $25,- 000 of corporate earnings and to give other relief to small companies. These proposals, he declared, would in- clude: Extension of the life of the Small Business Administration beyond its present June 30 deadline; Permission for small firms to write off quickly for tax purposes amounts spent to buy used equipment; Permission for small firms with a small number of stockholders to choose to be taxed as partnerships; May Ease Securities Rule An increase from $300,000 to, $500,000 the amount of securities a firm can issue without registration with the Securities and Exchange Commission. Most of these steps were recom- mended recently by a special cabinet committee on small business. The President's promise to seek tax relief for small firms makes this a virtual certainty in the near future. The Democrats have pledged similar action. Disney 'Johnny Tremain' Goes to Theatres First HOLLYWOOD, Oct. 22. - Walt Disney will release his production of "Johnny Tremain" to theatres first instead of introducing it on television as originally planned, it was learned here. The film represents an invest- ment of $700,000. The picture deals with events lead- ing up to the American Revolution. It had been scheduled to be pre- sented in two segments, each of one hour, in February on the "Disney- land" tv show. One Disney film, "Davy Crockett, King of the Wild Frontier," was a success in theatres when it was re- edited from television for theatrical exhibition. However, this was not true of a sequel, "Davy Crockett and the River Pirates," when Disney fol- lowed the same distribution policy with it. Membership of AT ON J Will Meet Here Today The membership of Allied Theatre Owners of New Jersey will hold a regular luncheon meeting here today to discuss industry trade practices and how they affect theatres in this area. The ATONJ will also instruct its delegates to the annual convention of Allied States Association which will be held Nov. 26-29, in Dallas. Set Oklahoma Test of TV Cable System Special to THE DAILY PHILADELPHIA, Oct. 22.-The Jerrold "home theatre," a cable dis- tribution system to place first-run mo- tion pictures, originating in the booths of local motion picture theatres, ontele- vision screens in the homes of subscrib- ers throughout the city, is planned for its first installation in Bartlesville, Ok- lahoma, Milton J. Shapp, president of Jerrold Electronics Corp., here, has announced. The "home theatre," which was en- gineered and developed by Shapp's company, a leader in the field of tele- vision distribution systems, will be in- stalled by Jerrold for Vumore, Inc., a subsidiary of Video Independent Thea- tres, Inc., a circuit operating more than 150 theatres throughout the South- west, including Bartlesville. Claims First-Run Pact Shapp announced that one major Hollywood producer already has agreed to make available its first run fijms for exhibtion over the Bartles- ville "home theatre" sytem. He added that negotiations with other producers are well advanced toward assuring an adequate supply of top-rated films for year-round operation. Shapp pointed out that the Bartles- ville "home theatre" is planned to car- ry only current films. Subscribers pay a monthly charge for a "package" of the best current product, which will also be shown in the local indoor thea- tre. He said construction will be start- ed by early spring. No FCC Permit Needed Shapp also pointed out that the "home theatre" film will be seen on the television channel not used by com- mercial broadcasting in the area. Since the signals for the "home theatre" will feed directly into the cable and, there- fore, never pass through the airwaves, no permission to operate is needed from the Federal Communications Commission. The "home theatre" basically takes the film originating in the theatre booth and distributes it by cable throughout the city. This wired system is then tapped, and a thin cable or wire lead is taken directly to the regular television receiver in the subscriber's home. MPEA Discusses Three License Areas Today The division of licenses in Burma, Pakistan and Formosa will highlight today's meeting of the board of direc- tors of the Motion Picture Export As- sociation, according to an MPEA of- ficial. Other matters on the agenda of the meeting include the division of extra licenses in Belgium, and a labor sit- uation in Brazil. ' HAL: VKAILI S' "HOliYVPOOD OR shown in ,„,, NEW YORK W 0CT ,,11012 W> WX . r ,«« PARAMOUNT GEORGE WEETNER, OK BUST" WHKS « WMM0^S CHOICE OE GROSSES. , EUGENE PICKER THIS IS IT-FOR CHRISTMAS* 8*B AND NEE Jl Time of teccip tl, STANDARD TIME »t poiotoi^-— _ LbIBUTING CORP hjres. *N nY E ,0, CHRISTMAS «» « [ GAIHV AW TO THE H0« i L0EVJ THEATRES. < o o < H z < z > z ac < Cs z 3 X s O id o _l CO OL LU 2 < 2 2 -4 o o 0£ < Q © t z =S*iS IS >■ a- _- S - <= 5 i S CO'; IS Jo 1 O w *3 c: O- < E EC ai Qj c ~ Zq| o ~ ui— — I £1 I O O ^Z= »> E i-^S-j E UIUZ > U.=°o. o-oooE- lfE E O — ^ S xcog«M (/)<-!— — TO HONG Rory Cal- rbara Rush iin. (Rev. ROM DEL ony Quinn. rado — 82 V. 10/8/56) Jack Pal- ie Albert — n. (R e v. FLIGHT KONG houn. Ba — 88 e 10/1/56) MAN Fl RIO Ant! Katy Ju min. (Re ATTACK ance, Edc 10 7 mi 9/7/56) ccce „ "lis Z_l E* UJZ o CDUI-iS 2 P^E = ^3, o = ■= -1 S = xS>.- <=•! uio^- « (d Cuomo CQ o v = uj "a . 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Technicolor, microphotogra- 1 time-lapse camera he pur- 's bee and the ant through cieties in minute inspection, nder shallow seas examining marine life and their stranger and painstakingly records wvth and reproduction tech- f plants by means of acceler- le-sequence photography, reduction as a whole is very The musical score is id appropriate to the episodes, ration, by Winston Hibler and by James Algar, who also di- is capable. The concluding a recent volcano and its flow- its of lava are especially im- elf, this would be an outstand- ction. But other current films the little known aspects of the tnd animal worlds are equally id some of the subject matter ?ts of Life" will be familiar to ence. time, 75 minutes. General tion. Release date, Nov. 15. G.D. Pinanski Urges 'Neighborhood' Showings viffe Papers Ban ns. Successful applicants are after a nominal initiation re are no dues or assessments. Republic, Fox Call Off Deal Large and small circuit and independent exhibitors here were "wholly m vor" of the suggestion of Sam Pinanski, president of American Theatres Corp., Boston, in urging the utilization of oudying theatres in "growth areas" for opening pictures at the same time and for the same price as downtown houses. Pinanski, in an interview published in Motion Picture Daily yesterday, suggested that the distributors book pictures into theatres where patrons could see them with the least incon- venience. A number of prominent small circuit operators said that Pinanski's sugges- tion "should be acted upon immedi- ately, despite obstacles such as clear- ance problems, etc., which would arise." In many instances, they said that the present clearance difficulties in a number of areas in this territory would be eliminated. "The film companies do not seem to realize that in the past few years (Continued on page 8) From THE DAILY Bureau HOLLYWOOD, Oct. 23-Unable to reach a final understanding on terms, Republic Pictures and 20th Century-Fox have called off a deal under which the latter was to distrib- ute the former's product in Great Britain, it was admitted today at the studio. William Saal, executive assistant to Republic president Herbert J. Yates, said that the 20th-Fox deal was dropped by mutual consent and that talks now are under way with several other companies. Negotiations in progress include not only the Great Britain territory but other parts of the world, according to Saal. 'Home Theatre' Plan Told Indiana Allied Special to THE DAILY INDIANAPOLIS, Oct. 23-Details of the cable theatre plan to be insti- tuted at Bartlesville, Okla., were giv- en members of the Allied Theatre Owners of Indiana at the opening session of their annual convention in the Marott Hotel here today by Milton (Continued on page 2) Tri-States Exhibitors Sign for 'Family' Films Special to THE DAILY MEMPHIS, Oct. 23. - Tri-States Theatre Owners of Mississippi, Arkan- sas and Tennessee closed their two-day convention here today by signing pledges to show the new supply of "bread and butter" family-type pic- ( Continued on page 2) Johnston to Aid MPEA On Iron Curtain Sales A report on the feasibility of selling American product to Iron Curtain countries will be presented to the board of directors of the Motion Picture Ex- port Association on Oct. 31 by presi- dent Eric Johnston, who will return to the U.S. this weekend from Europe, it was announced following an MPEA meeting here yesterday. The directors divided up import licenses for the Burma and Pakistan markets at the meeting. In Burma, the 237.9 licenses were (Continued on page 8) Martin Cites Appeal Of Films in Theatres By GUS DALLAS "Television will never eliminate mo- tion picture theatres— as some of our executives fear— because people will always pay for the privilege of seeing the very latest pictures in first-run theatres," Charles Martin, producer- (Continued on page 2) Larger Publi Relations Plai Would Extend Functions of State Legislative Unit Sidney Stern By LESTER DINOFF Allied Theatre Owners of New Jer- sey has taken under consideration a proposal to extend the functions of the New Jersey Federation, representing all state exhibitors in legislative af- fairs, into the field of public relations, it was disclosed here y e s t e r day by ATONJ president Sidney Stern. Stern, follow- ing a member- ship meeting of the regional unit of Allied States Association at Sardi's Restaurant here yesterday, said the New Jersey theatremen also discussed: The forthcoming national Allied an- nual convention in Dallas and appoint- ed Wilbur Snaper and Irving Dollinger (Continued on page 2) Will Support Arbitration With Film Rentals: ATONJ Allied Theatre Owners of New Jersey went on record yesterday to support any industry arbitration plan which includes film rentals, accord- ing to president Sidney Stern. The action was taken by the region- al unit of Allied States Association at a meeting here yesterday, Stern said. He said that his group's membership feel that any arbitration plan "without film rentals is for the birds." ERTISED IN THE CEMBER SUE OF Redkok •More than 6,600,000 Primary Readers THE MAGAZINE FOR YOUNG ADULTS PRINT BY TECHNICOLOR ROCK LAUREN ROBERT DOROTHY HUDSON BACALL STACK MALONE Wi if l<>n on //icW/M) Motion Picture Daily Wednesday, October 24, PERSONAL MENTION KENNETH CLARK, vice-president of the Motion Picture Association of America, will arrive in New York todav from Washington. a Robeht S. Taplinger, Warner Brothers vice-president in charge of advertising and public relations, will return to New York today from the Coast. o Mori Krushen, United Artists ex- ploitation manager, and Mrs. Kru- shen returned to New York from Eu- rope yesterday aboard the "Queen Elizabeth." ® Lawrence H. Lipskin, public re- lations assistant to Lacy Kastner, president of Columbia International, has returned to New York from Eng- land and the Continent. William Comerford, of Comer- ford Theatres, Scranton, Pa., has been appointed to the faculty of the Uni- cersity of Scranton Evening School as an instructor in finance. 0 Noel Coward left here yesterday for Bermuda via B.O.A.C. e Keefe Brasselle will leave here today for London via B.O.A.C. Bartlett and Borgnine Form Production Firm HOLLYWOOD, Oct. 23-Producer Hall Bartleti - and Ernest Borgnine have formei'©B&W Productions and have purchased the Stephen Long- street novel "The Promoters" as their first picture. The third member of the firm is Sam Weiller, vice-president of Hall Bartlett Productions, who will be associate producer. "The Promoters" will be published by Simon & Schuster in the spring, and will be filmed in Technicolor mostly on location in Texas. Dudley Net, $219,737 HOLLYWOOD, Oct. 23 - Net earnings of $219,737.90, equivalent to $2.25 per share, for the first eight months of 1956 were announced to- day by Carl Dudley, president of Dudley Pictures Corp. and subsidiary companies. ATONJ Eyes Relations Field Studio Hea S-W Dividend Set The board of directors of Stanley Warner Corp. has declared a dividend of 25c per share on- the common stock, payable Nov. 23, 1956, to stock- holders of record Nov. 5, 1956. ( Continued as delegates, with Stern as the al- ternate. Rumors concerning a consolidation of national exhibitor associations and found "there was no basis to these re- ports"; The availability to exhibitors of "Oklahoma!" in CinemaScope; The Small Business Administration ruling in regard to theatres seeking loans; The utilization of screen advertising for the forthcoming Thanksgiving and Christmas-New Year holiday seasons; The annual convention of ATONJ and the appointment of a committee- Richard Turtletaub and Howard Her- man—to investigate the feasibility of holding the meeting next spring or autumn. Stern, a veteran in exhibition and the amusement field, said there were "some important discussions on a na- tional industry issue, the nature of which I cannot reveal." He said that from page 1) there was some talk also on local film problems. Commenting on the New Jersey Federation, Stern said this organization embraces all exhibition throughout the state— ATONJ members, Theatre Own- ers of America members, and inde- pendent and unaffiliated exhibitors. , The head of the theatre group ex- plained that a proposal has been pre- sented which asks that the Federa- tion's scope be enlarged so it could go into the field of public relations on behalf of exhibition. Stern said that ATONJ took the proposal under consideration and that the unit would act on it shortly. He said the Federation has been used as an effective representative of exhibi- tion in the New Jersey State Legisla- ture and that it is contemplated that the Federation "could do an excellent job on behalf of theatres and exhibi- tion's dealings with the newspapers and the public at large." Magnetic Tefpe Is Used (Continued from page 1) J. Shapp, president of Jerrold Elec- tronics. The plan is to present two pictures a week, twice a night, with some mat- inees and midnight shows. Some will be shown day and date in homes and theatres, some first ,jn one and then in the other, to determine the best revenue results,, he said. An anticipated flat charge of $6 to $8 monthly for the home service will be made, Shapp said. A panel discussion on exploitation also engaged the interest of Hoosier exhibitors. Members called on by president Roy Kalver to discuss par- ticular successes in this field were Roy Howard, Gary, kid shows; Ted Grau- lich, Evansville, trading stamps; Vic Sicilia, Muncie, student admission deals; Dick^ Pell, Rushville, contests, and A. J. Kalberer, Washington, mer- chant tieups. Ruben Shor, president of national Allied, who did not arrive for the program, was reported ill in Phila- delphia. Results of the election of directors for 1957 will be announced tomorrow. NBC, on the "Jonathan Winters Show" at 7:30 last night, presented TefeUISIOrt a 2% -minute seg- Today., n,ient£ utilizin& JOT 11 * the first time, video magnetic tape. With the picture and sound on a single strip of plastic, the presentation featured Dorothy Col- lins singing, accompanied by four men. Despite a degree of flicker and graininess, the presentation never- theless was indicative of the enormous possibilities inherent in the utilization of tape, the use of which still is in an experimental state. C.S.A. Martin Cites Appeal (Continued from page 1) director-writer, said at a press inter- view here yesterday. "That is why they pay first-run prices to see a picture when they know that by waiting three or four weeks they can see it. in a neighborhood house for half the original admission. They want the satisfaction of being the first to see the newest, which can Court Action over Word 'Cinemascope' Settled LOS ANGELES, Oct. 23-Twen- tieth Century-Fox today settled for an undisclosed sum the Federal Court suit brought against it and others over use of name "Cinemascope" by Louis Loew, publisher of "The Los Angeles Theatre Amusement Guide," who said he originated the name in July, 1949, for use in connection with kinescope recordings. never take the place of seeing a tenth- run feature on tv," Martin said. But tv is a threat in other ways, he added. Motion picture audiences have been strongly conditioned by absorb- ing more drama from tv than they've seen in their lives. Consequently they have become more grown-up and criti- cal. This puts a greater demand for quality in feature films, he explained. ( Continued from page 1 ) representatives, executive field trill visit editors and publishers, rev advertising billings, an "Oscar" d and an increase in advertising < paigns. On Friday, the heads of the sti will meet in a closed group to eval the MPAA proposals and to decid ( further action, the MPAA spokes' reported. Next Monday, a full dress mei , will be held in Hollywood by the duction heads and publicity diret The Academy of Motion Picture & Sciences, which must approve ; sponsor the suggested "Oscar" d< J will be invited to the meeting. Hj wood guilds and other parties would be involved in the pro; : have also been invited to this co ; ence, the official said. Tri-States Exhibitors ( Continued from page 1 ) hires which were described to the ■ yesterday's session. Jack Jackson, of Dallas, said s Lories and scripts for 10 pictures ' been prepared by Paul Leslie Pie] i are ready for production. The production of these pic- would be financed by Moe Ker j New York, and distributed by i man's company, Tudor Pictures, man was at the convention assi Jackson in obtaining today's pie! from the theatre owners to show j pictures. Exhibitors were not aj to buy any stock or put up any mc i They were asked to sign pledgt show the pictures for a flat re; Young actors and actresses, ba up by seasoned players, will stt the films. Talent searches will be in theatres. The ten pictures wi! offered in a block to individual tre owners. As soon as 1,500 to $ theatres have contracted for the tures, shooting will begin in E; wood, Jackson said. The convention unanimously p; a resolution at its closing session dorsing the plan. Kerman esthr between 150 and 200 theatres signed pledges. I Showplace of the Eas FOR YOUR SCREENING Three Channel interlock projectioi 16, 17V2 & 35 mm tape interlock 16 mm interlock, projection CUTTING & STORAGE ROOM'. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Photo Editor; Herhert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William K. W Editor, Telephone Hollywood 7-2145; Washington, J. A. Often, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams nup, Manager; Peter Burnup,. Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Dailv is published daily except Saturdays, davs and holidays, by Quiglev Publishing Company, Inc., 1270 Sixth Avenue. Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York, i Quigley, President; Martin Quigley, Jr., Vice-President; Theo., J. Sullivan. Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture H Better Theatres^ and' Better. Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Toda'y, published once weekly as a V' Motion Picture •Daily-,'v,Motfon Picture Almanac, . Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the ; March 3, ISfc?.. StfbsCr.iptjoiv.rate's per year, $'6 in the Americas and $12 foreign; single copies, 10c. nesday, October 24, 1956 Motion Picture Daily 3 PEOPLE Benson, who has been head radio and tv division of the jer Brothers studio publicity staff, leen named by Jack L. Warner, lent, to be assistant to Steve .jjig, studio executive. jiM-TV has retained the services ui Mowrey, radio and television !ltant, for a special sales assign- I in the Middle West, it was an- •ed yesterday by Charles C. ,[' Barry, vice-president in charge evision for Loew's, Inc. rold Gold has been named di- • of press information and audi- promotion for the Mutual Broad- g System, it has been an- :ed by MBS vice-president Rich- . Puff. Gold, who had been edi- f the department and assistant or, succeeds Francis X. Zuzulo, ] 3 resignation is effective Nov. 1. □ Ihur A. Currie has been named 1 tut general sales manager of the Uion-radio division, Westing- [ Electric Corp., Metuchen, N.J. □ iliam Cumbaa, co-owner of V Theatres in Florida, has been d president of the Kiwanis Club esburg, Fla. isler Makes Deal in nania for U. S. Films CHAREST, Oct. 23 (By Cable), ther deal to present Hollywood- pictures— the first to be shown it j since the war— has been made {oy Bernard Kreisler, president of. lational Film Associates Corp. :iations for the ten pictures stip- I that the "screening print must ~!r the synopsis." lisler was welcomed to Rumania eputy minister Constantin Pris- Sreisler will go to Budapest next s tour of Red countries to make for American films. |(S'viously Kreisler completed ar- i/*rnents for showing the pictures ™oscow and Warsaw. list Council Honors |i Current Pictures )LLYWOOD, Oct. 23 - Eight pictures received citations today the Southern California Motion e Council. They were "The Ten nandments," "Giant," "The Pow- d the Prize," "Friendly Persua- "Cow Dog," "Secrets of Life," Mountain," "The Shark Fight- ■sent to receive honors were '/ Wilcoxon for C. B. DeMille; Brittain, assistant to Nicholas ick; George Stevens, A. C. Lyles, nd Larry Landsberg. REVIEW: Teenage Rebel 20th Century-Fox — CircemaScope Under the title of "Teenage Rebel" Fox has produced a pleasant family picture that is closer in spirit to "Junior Miss" than it is to "Black- board Jungle." The "rebel" of the title is a 15-year-old girl in revolt not against society but against her divorced mother who is trying to regain her offspring's affection after a separation of eight years. Through pa- tience and loving kindness the parent accomplishes this goal in the main story line of the film. On the New York stage when this was produced- a few years ago it was called "A Roomful of Roses," a title which is much more reflec- tive of its quiet and unpretentious nature. While the theme is, as in- dicated, a serious one, the treatment is bv no means solemn. The pic- ture abounds in humorous touches, most of which are derived from the baffling and unpredictable mores of modern teenagers (baffling, that is, to adults ) . Ginger Rogers and Michael Rennie are the nominal stars of the film, and they give capable performances as the mother and stepfather of the heroine. But the major acting honors go, without question, to Betty Lou Keim, who recreates in the film the role she played on the stage as the voung girl determined to reject parental affection. This young actress, seen previouslv on the screen, only in MGM's "These Wilder Years," is as talented at the acting art as she is physically attractive in a fresh and unglamorized wav. She manages the transformation from a haughty and aloof voungster to a gregarious and outward-going indi- vidual with delicate skill. There is future star material here. Exhibitors interested in new faces will also be pleased to learn there are two others in this film who register well. They are Warren Berlinger and Diane Jergens, who plav well-adjusted youngsters next door. For a welcome change there are no evidences of juvenile delinquency any- where around. The picture was photographed -in CinemaScope, but in black-and- white, the second instance to date of this use. Charles Brackett pro- duced, and Edmund Goulding directed from the screenplay by Walter Reisch and Brackett. Running time, 94 minutes. General classification. For October release. RlCHARD GERTNER SfC Reports MewmUtk Unveil Presley Marquee Decreases C&C Stttk At Paramou,,t s,""ln>' WASHINGTON, Oct. 23.-The Se- curities and Exchange Commission re- ported here that Joseph M. Newmark, a director of C&C Super Corp., sold 35;300 shares of stock in the company during September, reducing his hold- ings to ownership of 271, 000 shares. In other stock transactions of last month, the SEC reported that C. H. Percy, president of Bell & Howell Co., acquired 10,000 common shares through stock option, increasing his direct ownership to 25,300 shares. Also, Leon Alvin Kolker, a director of General Precision Equipment Corp., sold 2,100 shares to eliminate his hold- Ceremonies dedicating a 40-foot likeness of Elvis Presley— said to be the largest figure of its type ever erected above a theatre marquee- will take place Sunday afternoon at the Paramount Theatre here as a spe- cial event heralding 20th Century- Fox's "Love Me Tender" in Cinema- Scope. To be witnessed by more than 2,000 members of 38 Presley fan clubs in the five boroughs as well as a radius of 100 miles of the city and a group from as far south as Maryland, the unveiling will be made by a team of acrobats who will perform for view- ing crowds atop the theatre's marquee. 'Oklahoma' in Portland PORTLAND, Oct. 23.-This city will see "Oklahoma!" in Todd-AO within the next few weeks, according to exhibitor Mrs. J. J. Parker, in whose Bioadway theatre is now being in- stalled new projection sound and screen equipment for the film. The installation will cost some $75,000, and Todd-AO pictures will show ex- clusively at the Broadway, she added. BUFFALO, Oct. 23 - Edward F. Meade has been named supervising manager of Shea's Theatre here. He has been advertising-publicity director of the theatre for 10 years. With the promotion of Meade, two other shifts of Shea executives were announced— Carl J. Rindcen, manager of the Buf- falo for many years, has been assigned to the Kensington and North Park theatres. NEW ROUN French Festival Set France, it is reported, continues to push behind the" Iron Curtain. Uni- france Film, which organizes film fes- tivals abroad, has announced a festival at the end of this month in Prague and a second festival of French films in Peking at the beginning of 1957. It is reported that a Budapest festival is another possibility. a 123 Book 'Scoundrel' Charles Martin's "Death of -a Scoun- drel" will be shown in 123 theatres throughout the Texas-Oklahoma area following its world premiere at the Majestic Theatre, San Antonio, Tex., it has . been announced by Walter Branson, RKO's vice-president in charge of worldwide distribution. Gurney Buys Novel Gurney Productions, Inc., indepen- dent film producing organization head- ed by Robert J. Gurney, Jr., has ac- quired the screen rights to "Thin Edge of Violence," a novel by Wil- liam O'Farrell. Gurney, whose initial picture, "Edge of Fury," will be re- leased late this year by United Artists, plans to begin production Jan. 15 on the new film, which will be made on location in New York. 'World' Charge Plan For the first time in the history of The Diners' Club, world-wide single credit plan for restaurants, hotels and other services, the more than 350,000 Diners' Club members will be permit- ted to charge for a film presentation. The film is "Around the World in 80 Days," Michael Todd production now showing at the Rivoli Theatre here. Diners' Club members can charge their order either by mail or by pre- senting their card at tire box-office. NFS, Buena Vista Sign Negotiation of a new contract for front office work between National Film Service, Inc., and Buena Vista Film Distribution Co., Inc., was an- nounced here jointly yesterday by James P. Clark, president of NFS, and Leo Samuels, president of Buena Vis- ta. The new contract supplants a sim- ilar agreement between the film dis- tributing company and the service or- ganization which still had a year to iun. Under the terms of the contract, billing and collection for BV will be handled by NFS on a national basis. The two recently signed a three-and- a-half year contract extending; NFS' handling of all backroom work across the board, replacing a similar contract which still had two more years to run. HOT TIP ON M-G M's JULIE By Philip K. Scheuer in the Los Angeles Times. He caught the Coast Preview I Any picture you can think of would be hard put to match "Julie" 's 95 minutes of unalloyed, unrelieved suspense— and that goes for "Diabo- lique," "Wages of Fear," "The Bad Seed," the individual and collected works of Hitchcock and even last year's top "little" thriller from "Julie's" own writer-director — "The Night Holds Terror." The writer-director is Andrew Stone, whose assistant and film editor, once again, is his wife Virginia. The producer is Martin Melcher and the feminine star is HIS wife, Doris Day. Her co-stars are Louis Jourdan, Barry Sullivan and Frank Lovejoy. M-G-M is releasing. Not a shot was filmed at M-G-M or any other studio. As with "The Night Holds Terror" and at least partially with his two preceding suspense dramas, "Blueprint for Murder" and "The Steel Trap," Stone worked entirely on "actual" loca- tions in Los Angeles, Carmel, Monterey, San Francisco, Victorville and aboard a commercial airliner in flight. Its feeling of documentary, on-the- spot realism reaches and holds an extraordinary pitch of tension, in both filming and tight inter- cutting. Dipping into his voluminous police files, Stone came up with a disturbing theme, one new to mov- ies: The dilemma of a citizen — the woman Julie in this case— who is threatened with bodily harm yet under existing laws has no protection against it. Here the threatener is her husband, an insanely jealous man (Jourdan); but there are no wit- nesses and the police are helpless to interfere in a husband-wife "quarrel." After all, it is her word against his — and NO CRIME HAS BEEN COMMITTED. Nor are the police able to act even after the wife confirms a growing suspicion that her first husband died a murder victim and not a suicide. The verdict was suicide, the case is closed and can- not be reopened without new evidence. Julie (Miss Day j has none— only, again, the verbal confession of Jourdan. Lovejoy, as the Los Angeles homicide chief, is sympathetic to her plight. Two jealous husbands kill their mates every week in this city alone, he acknowledges. "Change your identity," he advises Julie, "and get away as quickly as possible." Quickly, in Julie's case, is not quickly enough. Stone's picture is a reporting job from start to finish. He doesn't take time to try to "explain" Jourdan, psychologically or any other way. The man is a simple, murderous — and murdering — fact. He is impulsive but he is also cunning. Stone tells his story straight, using amazingly few artifices. Opening Sequence In the opening sequence a distraught Julie hurries from the Del Monte Lodge to her convertible. As she drives off Jourdan leaps in from the other side and clamps his foot over hers on the accelerator. The car careens around one hairpin turn after another. When the frantic woman reaches for the ignition key, his hand is there before her. Julie survives that one (as does the spectator, but barely). At the end of the picture Jourdan is still trying to take her for a ride. Just when it seems as if Stone has at length exhausted his sus- pense possibilities he switches to a new crisis — this time in the skies — and whips one into a lather all over again. You haven't time to be incredulous at this air- plane sequence— isn't it happening right before your eyes? And fliers and field men have vouched for the authenticity of the technical details shown. The casting of Miss Day in her role is its own justification: she looks it and makes you share her harrowing ordeal. Her only singing is that of the title piece over the opening credits. Jourdan, a concert pianist by profession, is heard or at any rate seen in Leonard Pennario's stirring composition, "Midnight on the Cliff" (playing by Pennario). Sullivan is Julie's friend, a cousin of her late husband. His performance, like all of them in this superadroit, thought-through thriller, seems drawn from life itself. SENSATIONAL! The story of a ruthless financial genius who thought women were his slaves You'll never forget him . . . you'll never forget the fabulous way he lived and loved . . . and met his death ioL A) Starring GEORGE SANDERS • YVONNE DeCARLC ZSA ZSA GABOR • VICTOR JORY I NANCY GATES • COLEEN GRAY Written, Directed and Produced by CHARLES MARTIN Music by max steiner y Distribute! R K RADj PICTUP Motion Picture Daily Wednesday, October 24, National Pre -Selling i i KLAHOMA!," the Rodgers and Hammerstein musical soon to be shown in CinemaScope, will be ad- vertised in 22 national magazines that have a total circulation of more than 42 million. The ads for the first Magna production, which is now to play at popular prices, will appear during November and December in the fol- lowing magazinesi: "Life," "Look," "The Saturday Evening Post," "Col- lier's." "Woman's Home Companion," "McCall's," "Good Housekeeping," "Redbook," "Cosmopolitan," "Ar- gosy," "Scholastic Roto," "Photoplay," "Modern Screen," "Screen Stories," "Movie Life," "Movie Star Parade," "Motion Picture," "Movieland," "Sil- ver Screen," "Screen Life," "Screen Stars" and "Movie Minor." "The Solid Gold Cadillac," reports Florence Somers in "Redbook's" Oc- tober issue, "is slightly different from the stage version. This is still a won- derful comedy and the Judy Holliday- Paul Douglas team is tops." • A striking two-page color spread on "Giant" appears in the October 22 issue of "Life." In the same issue are five full-color pages and a number of B & W pages devoted to Mike Todd's "Around the World in 80 days." In the text por- tion of this layout, Ezra Goodman tells how Mike Todd cajoled enter- tainment stars into playing bit parts. We believe there are enough stars in this film to fulfill a theatre manager's most extravagant daytime dreams. Also in the issue is a fascinating story of Cousteau's "The Silent World." All of the photos in this ar- ticle, with the exception of one, were taken in the mysterious blue world below the surface of the sea. "Friendly Persuasion" has been se- lected as the picture of the month for November by "Seventeen." • Ingrid Bergman, star of "Anastasia," tells about her professional and fam- ily life in the Oct. 26 issue of "Col- lier's." In addition to appearing on the front cover in full color, Ingrid's ar- ticle appears on three two-page spreads and is led off by a photo of her in full color. The article is titled, "I am not doing penance for any- thing." It is illustrated by photos of Ingrid with her children, her best films made in the past and full-color ones made on the sets of "Anastasia." • Elvis Presley, singing star of "Love Me Tender," will be on the front color cover of "Parade's" Oct. 30 issue. A cover story of Elvis will ap- pear in the issue illustrated by pho- tos of Presley with his parents and scenes made in the 20th Century-Fox studio. Walter Haas One Man s TViews By Pinky Herman AN English TVersion of Puccini's "La Boheme," beamed both in color L and b & w Sunday, Nov. 18 (2:00-4:00 p.m.) will be the first of six opera offerings for the 1956-57 NBC TV Opera Theatre season with Samuel Chotzinoff, .producer. . . . Bettv Walker, currently featured in the Broadway Hit, "Middle of the Night," turned in such a terrific comedy stint with her "telephone routine" recently on Steve Allen's "Tonight" program, he's booked her for his Sunday, Nov. 18 NBCast. . . . William F. Craig, for the past 10 years director of tv for all Procter & Gamble programs, has resigned and starting November 15, will join the executive staff of William Morris Agency's radio and tv departments. . . ' . NBC-tveed a new half hour program, "First Meeting," last Sun- day at 5:00 p.m. in which moderator David Brinklev introduced to the viewers and to each other General Omar Bradley, Beatrice Lillie and Carl Sandburg. Although the program dragged in sj:>ots, the basic idea is fundamentally one that shows promise and NBC rates a hand for daring to hold "a public audition" of the idea. Seems to us such a program calling for the appearance of world-famous figures and their personal views on subjects ranging from art to the H-bomb, may well find its proper niche in the public affairs sked. ft ft ft Sportscaster Harry Wismer has been signed to CBSpiel the telecast of the Thanksgiving Day professional football game between the De- troit Lions and the Green Bay Packers, Thursday, Nov. 22 at noon, sponsored by the General Tire & Rubber Co. . . . Robert Lawrence Pro- ductions Ltd. has named Robert Rose production director for the Toronto Studios. Lawrence also maintains motion picture and telefilm commercial studios in New York and Hollywood. . . . After 10 years in Canada where he emceed hundreds of radio and tvariety programs following a seven-year hitch as head coach and athletic director at McGill U., tall, dark and handsome Vic Obeck has returned to Gotham. With a B.S. from Springfield College, an M.A. from Columbia, four years in the U. S. Navy, member of the Chicago Cardinal football team, veep of the Montreal Alouettes Pro football club and prexy of his own firm, Merit TV Productions Ltd., seems to us we have quite a guy in our midst. . . . After 14 years at D'Arcy Agency, the latter nine as veep in charge of tv-radio, Paul Lewis has resigned to open his own tv con- sultant firm. First client? D'Arcy Agency, natch! ft ft ft Barry & Enright, producers of "Twenty-One," "Tic Tac Dough," and "Winky-Dink," have purchased radio station WGMA in Hollywood, Fla., from South Jersey Broadcasting Co. Upon FCC approval, the 1000 watt station will be operated by the Eastern Broadcasting Service, a newly-formed subsidiary of Barry-En- right. Dan Enright was formerly program operations manager at WOR while Barry, currently doing a bang-up job as emcee of the above-mentioned quizzers, bowed into radio as performer, producer and salesman at WOR and WTTM (Trenton) . . . Win Horton, who'll be seen in the supporting cast in the forthcoming Briskin-Sauber Enterprises- Screen Gems teleseries, "Shore Leave," is the nephew of Edward Everett Horton. . . . Phil Dean Asso- ciates has been named by prexy Nat Zucker to Jack Barry handle Dynamic FiIms' flack-tivities. . . . WBZ-TV, Boston becomes the first Westinghouse station to colorcast when it beams Screencraft Pictures' "Judge Roy Bean" teleseries next month. The well-received western series, currently telecast in about 70 markets, stars Edgar Buchanan in the title role. ft ft ft Beautiful Margia Dean, who's just completed the starring role oppo- site Rex Reason in the Dan Ullman Production, "The Lonesome Gun," soon to be released in CinemaScope by 20th Century-Fox, is in Gotham for a look-see and a fling at tv. She sure rates a look-see by local tv producers. . . . Shamus Culhane, animator of tv commershills, "Ajax the Foaming Cleanser" and "Muriel, the dancing cigar-ar," has just cut a six- minute animated color sequence in the Todd-AO process to plug Mike Todd's "Around the World in 80 Days." PinanskiDei ( Continued from page 1 ) $ there has been a shift in popii from the cities to 'suburbia,' " omi atre executive stated. He said ; with new towns and shopping springing up, theatres near ther now restricted to playing pr g weeks behind the downtown the "If we could get films on a firs basis in these houses at the same that a downtown house has it ! grosses would be better, as wfffl business for all concerned," he j A prominent New Jersey thii man pointed out that this issuijj "been a bone of contention in hi! J for some time. I am wholeheai in favor of Pinanski's suggestion. Many distribution home offiol vertising-publicity men, too, said J were in complete agreement w| nanski's suggestion, declaring th i makes sense" and could mean "a "J deal in results on many picture gagements to the distributor as w exhibitors." Big Openings Seen Costly Several pointed out that costly ing campaigns on important pi undertaken in such large key as New York, Chicago, Los A and others, more often than ni wasteful insofar as results throu the surrounding areas are cone "The bigger the campaign, the likely the picture is to remain i downtown theatre for an ext run," one executive pointed ou! the time the run is over and th ture is ready to open in the neij hood or suburban first run," hn of was d yes- y Ken- Clark, i c e - who sv York l erences irojects. is the offered dvertis- pubhcity directors committee ontinued on page 2) Fall Business Reported Equal Or Superior to Last Year's Theatre business this fall is reported by exhibitors to be "as good or better" than a year ago — due primarily to the "run of good pictures currently avail- able." Where business is down somewhat, it is blamed on local conditions, with very few theatremen inclined to in- NFS BUYS IBM UnitS; elude television as one of the factors. * ' This is reflected m reports recently CnOAfffltff flariml Wftrlt received from Motion Pictube Daily Jf/eeUffiy VICJIIUI WIVIIl correspondents in such cities as Wash- National Film Service recently ac- ington, Minneapolis, Charlotte and De- quired 31 IBM billing and recording troit. They follow in detail: machines, which are being installed in the company's exchange offices to step up clerical procedures, it was dis- closed yesterday. NFS has been ex- panding its services, handling all the back room service for three companies — RKO Radio, United Artists and Buena Vista and for others in some exchange cities. NFS also has a contract with (Continued on page 2) Spyros P. Skouras res, TV Can Aid Other, Says Colin hia Pictures is in "the busi- making motion pictures for ic and will continue to do so nedium," Harry Cohn, presi- Columbia, told stockholders umpany's 1956 annual report yesterday. : ision has proven to be a com- ' ind a very strong one," Cohn "However, ours is the busi- upplying the public with en- ;nt. While we are primarily ield of motion pictures, we o delved deep, of late, into ontinued on page 3) y, Unanimously, ■ fesfone Winner m-Tom THE DAILY Bureau f YWOOD, Oct. 24-Walt Dis- been unanimously voted the roducers Guild annual Mile- v'ard for historical contribu- I :he American motion picture, Continued on page 2) WASHINGTON— Theatre business here this fall has run as good as or better than business last fall, according to local exhibitors, because their pic- tures have been "good." This is true of both downtown and neighborhood theatres, they say. One executive of a neighborhood chain reported that this fall his theatres have grossed 12 (Continued on page 6) German Receives Award from JDA William J. German yesterday ac- cepted the Joint Defense Appeal's second annual Human Relations Award with "humility and apprecia- tion" and with the admonition that each person among the 470 who paid him testimony at the Park Sheraton, also honor the Award. The national film distributor, re- nowned for many years for philan- thropy and as an indefatigable chair- man of drives, equated JDA objec- tives with American ideals, and said the goals challenge good Americans. He added he believes with all others of goodwill "there will be a day when prejudice will be as witchcraft." William Gehring, 20th-Fox sales manager, gave German the medallion, (Continued from page 6) M. P. DAILY GIVING WILLIAM J. "BILL" GERMAN his Human Relations Award at yesterday's JDA luncheon. William C. Gehring, at the podium, does the presenting, and the applauding dais spectators are Barney Balaban, Harry Brandt, Jack Cohn, Henry Schultz, Frederick Greenman, Adolph Schim- el; and, foreground, Eugene Picker, Louis Phillips, Samuel Rosen, Abe Schneider, Fred Schwartz and Arthur B. Krim. Myers Comments Exhibitors See 'Snub' on Plan Of the MPAA Leaders Express Concern Over Implementation While the Motion Picture Associa- tion is proceeding with its over-all plan for business building, exhibitors are beginning to express concern over how and when they will be brought into the plan. The MPAA has not indicated how— or whether — it plans to present the project officially to exhibitors. Abram F. Myers, Allied general counsel, commenting on the matter yesterday said, "Any recovery pro- gram to be effective must begin with the theatres, which are the industry's direct points of contact with the pub- lic. The exhibitors know their audi- ences, young and old, and certainly are (Continued on page 2) Fabian to Be Keynoter At Florida TOA Meet Special to THE DAILY JACKSONVILLE, Oct. 23.-Horace Denning, district supervisor of Dixie Drive-Ins and a Theatre Owners of America vice-president, who is serving as chairman of the Motion Picture Exhibitors of Florida convention here at the Hotel Roosevelt next Sundav through Tuesday, has announced that Si H. Fabian, president of Stanley Warner Theatres and TOA treasurer, will deliver the keynote address on Monday morning. The annual gathering of MPEOF, largest sub-group in TOA, is slated to (Continued on page 6) Myers at Indiana Allied; Roy Kalver Reelected Special to THE DAILY INDIANAPOLIS, Oct. 24-The an- nual convention of Allied Theatre Owners of Indiana closed here todav on an optimistic note that business will improve in the long run despite current problems. The keynote was sounded by Abram F. Myers, general (Continued on page 2) 2 Motion Picture Daily Thursday, October 21, PERSONAL MENTION DR. GOFFREDO LOMBARDO. president of Titanus Films, Rome, will arrive in New York on Saturday from Italy. • Sidney Kramer, RKO Radio for- eign sales manager, returned to New York by plane yesterday following a five-week trip through Latin America. • F. Hugh Herbert, writer-director, will arrive in New York today from London via B.O.A.C. • Milt Watt, publicity director at the Republic Pictures studio, has re- signed that post following an associa- tion of six years with the company. • John D. Whitmore, former man- ager of the news department for Mu- tual Broadcasting System, has returned to the network as executive producer. • Brenda De Banzie, British actress, will arrive in New York on Monday from London via B.O.A.C. C. Glenn Norris, 20th Century- Fox Central-Canadian division man- ager, is in Cincinnati today from New York, and will be in Cleveland tomor- MPAA Names Committee 'Snub' See ( Continued of MPAA to boost the box office which is being reviewed by studio heads and publicity directors in Hollywood this week and next. Spyros P. Skouras, president of Twentieth Century-Fox Pictures, was appointed chairman of the new com- mittee, Clark reported. Roger Lewis, advertising manager of United Artists, and all the members of the MPAA ad- vertising and publicity directors com- mittee, of which he is chairman, are also on the new group. Other appointees to the co-ordina- tion unit are: A. Montague, vice-presi- dent and general sales manager of Co- lumbia Pictures, who will represent distribution; James E. Perkins, execu- tive vice-president of Paramount In- ternational; David Blum, publicity di- rector of Loew's International, and his foreign film relations committee, and Y. Frank Freeman, studio head of Paramount Pictures and chairman of the West Coast MPAA. MPAA headquarters here has re- ceived communications from several theatre circuits praising the program and offering their complete co-opera- tion. Some of the comments made to MPAA follow: "Heartiest congratulations proposed U-I Horror Bill to Get Saturation Kickoff Universal-International's new "hor- ror bill" combination of "Curucu, Beast of the Amazon," in color by Eastman, and "The Mole People," is being launched this week in a series of first-run key city theatres, to be fol- lowed by a territorial saturation kick- off out of the Boston exchange and involving more than 60 theatres early in November. The key city theatres opening them this week include the Palace in Co- lumbus; the Orpheum in Minneapolis; the Orpheum in St. Paul; the Para- mount in Syracuse, and others. The more than 60 dates in the Boston terri- tory will be launched on Nov. 14 at the Keith's Memorial Theatre in Bos- ton. from page 1 ) MPAA Hollywood press junket and re-evaluation ad credits— please consid- er Fox West Coast ad-publicity depart- ment one hundred per cent your com- mittee's disposal whenever needed at this end."— Russ Brown, Fox West Coast Theatres. "We are all conscious of serious need for more persuasive advertising in face of today's competitive condi- tions. Please assure your committee of our support." — Edward L. Hyman, American Broadcasting - Paramount Theatres, Inc. "Certainly agree it is vitally impor- tant that quick action be taken on the advertising billing matter. Our indus- try is wasting a tremendous amount of money at a time when we can ill afford it on space containing informa- tion of no interest or ticket selling value to the public. We urge your committee to take action." — Ernest Emerling, Loew's Theatres. "I wish to express support of efforts being made by your publicity commit- tee to arrive at practical solution of advertising billing problems. A fundamental improvement in adver- tising impact possible if this reform is adopted."— Samuel Rosen, Stanley Warner Corp. ( Continued f rom page 1 ) rot devoid of ideas as to how bi attract patrons into the theatre, Indicating annoyance with the that exhibitors have not been cons on the plan, he continued: "Whei the film company representative over the notion that the exhibitor: not take a man's part in the ta saving the industry?" "I assume that the MPAA plai be submitted to exhibitor grou detail. When and if that is dc will be studied carefully and fully," he added. COMPO representatives yest expressed concern over the macb by which the MPAA office expei implement its plan. A COMPO spokesman pointec that if the cooperation of the enti dustry, including exhibitors, is req —as it must be if the plan is to su —it would have to be secured i through COMPO or a new org;,- Hon with a similar structure. Disney Cited Indiana Allied (Continued from page 1) guild president Samuel G. Engel an- nounced today. Disney will be hon- ored at the organization's Milestone Award Banquet at the Beverly Hilton Hotel on Feb. 3. Disney is the fifth person to be hon- ored by the award since its inception in 1951. The others are Jesse L. Lasky, Louis B. Mayer, Darryl F. Zanuck and Cecil B. DeMille. 'Scoundrel' Here Nov. 2 RKO's "Death of a Scoundrel" will open at Loew's State Theatre here on Friday, Nov. 2, it was announced yes- terday by Walter Branson, vice-presi- dent in charge of world-wide distribu- tion. NFS Buys IBM Units (Continued from page 1) Buena Vista to handle the distributor's front office work as well. Following a course described earlier this year by NFS presir for issuance of collateral se- to companies threatened with ptcy. Putting Finishing Touches on 'Baby Doll'- Amusement Sign Covering 'Third of an Acre' THE ARTIST AND THE MODEL and Warner's sign, the largest amuse- ment sign in the world, they say, put- ting its area roughly at one third of an acre. Amidst some Times Square commo- tion yesterday slightly unusual (the Warner men forgot to ask the cops and the cops temporarily forgot their courtesy) and for the benefit of many, many cameramen, even those from television— artist Bob Everhart poses model Lillian Bell for the finishing touches on "Baby Doll." Painting the sign, a block long, above the Victoria and the Astor, needs perspective and for Everhart to work thus, at a dis- tance, is not strictly a gag. He ha- M. P. DAILY bitually descends to peer at his from across the street. Picture work Cohn Advises (Continued from page 1) the field of supplying television enter- tainment. Let it be noted that we be- lieve there is ample room for both me- dia to exist profitably. Each, we are sure, can and will contribute to the progress of the other." Cohn cited the advance of Screen Gems, the company's wholly owned television subsidiary. Already playing more national network shows than any other tv film company, he said, Screen Gems has five brand new pro- grams and a quota of 20 new programs for future development. "We do not believe in 'dumping' old pictures on the market in un- reasonable quanties," he reported. "It is not our policy to release to that medium any pictures which still have a potential in the theatrical market. We have carefully selected . . . 104 old feature films from which we have already obtained the very maximum reissue value and . . . leased these to various television outlets. We are not selling these films outright, but retain full title and residual rights to each." A gross income of $91,145,571 was reported for the fiscal year ending June 30, 1956, as compared with $88,- 655,601 for the like period ending June 25, 1955. Earnings were re- ported as $4,377,795 before income taxes and consolidated earnings were put at $2,669,712. Pre-income tax earnings in 1955 were $8,650,395, with a net earning of $4,948,690 after taxes. Earnings per share of common stock were $2.28 for the period ending June 30, 1956, as compared with $4.40 for the previous period. A part of this financial statement was published in Motion Picture Daily Oct. 10. Loew's Sells May fair Loew's Theatres has sold the May- fair Theatre and office building here, in addition to an adjoining building on West 47th St., to Jack Resnick. Brandt Theatres will continue to op- erate the house under a lease, it is reported. Producer Should Direct Picture Selling-Deutsch The selling of a picture should be in the hands of the producer, who is the best qualified to understand and promote his product, in the opinion of Armand Deutsch, independent pro- ducer, who arrived here last week to start work on his next project. "This is not a criticism of publicity departments," Deutsch explained. "Those people have many pictures to handle on tight schedules, and cannot always have sufficient time or a per- sonal feeling for the film." The independent producer is the key to this situation, he said. He can afford the time between pictures which a salaried producer cannot. Fur- thermore, he usually has begun selling the picture before he starts work on it. He must choose an exploitable subject before the story is written, and develop the exploitability as he makes the picture. But quality is vital, he added. "A mediocre motion picture is not the same as a mediocre tv play," he said. "People will accept mediocrity on their tv but not in the theatre, because on their tv screen, the price is right." Weekend Child-Shows Asked by Kansas PTA KANSAS CITY, Oct. 24-A res- olution requesting theatre operators in Johnson County, Kan., to show on week-ends only films suitable for children has been adopted by a par- ent-teacher association of a school in the northeast section of the county. Explaining that the association does not feel that theatres are showing films objectionable to adults, Mrs. Herbert Bruning, president of the unit, said the group believes that too many adult movies are being pre- sented on days when children nor- mally attend theatres. The P-T-A action was said to have been caused in part by the weekend booking of "The Bad Seed," a pic- ture deemed unsuitable for patronage by children. TENT TALK Variety Club News NEW ORLEANS-Henry G. Plitt, president of Paramount Gulf Theatres, has been elected chief barker of Vari- ety Tent No. 45 at the club's head- quarters, 920 Gravier. Other officers elected include Harold Cohen, first assistant chief barker; George Nunges- ser, second assistant chief barker; Carl Mabry, doughguy, and William Briant, Jr., property master. Elected to the board of directors were Maurice Barr, Joel Bluestone, Dan Brandon, Roy Nicaud, Irwin Poche and Don Staf- ford. A CLEVELAND-The newly formed Variety Club Auxiliary has elected Mrs. Fay Weiss, president; Mrs. Syd Rosenthal, vice president; Mrs. Fran- ces Greenberger, treasurer; Mrs. Nell Weitz, corresponding secretary, and Mrs. Marie Livingston, recording sec- retary. The new organization will launch its career with a clam bake to be held Sunday, Nov. 4, at Schluter's for members only. Mrs. Leroy Kendis is chairman of the committee in charge of arrangements for the clam- bake. A ALBANY-The Variety Club held a night of "Ginbingorama" at its rooms in the Sheraton-Ten Eyck Hotel this week for members and their wives. There were prizes in both types of games. Norman Weitman, Universal branch manager, was chairman of the committee. A PHILADELPHIA— Sylvan Cohen, local attorney long associated with the theatre industry, will be formally in- stalled as chief barker of the Phila- delphia Vareity Club, Tent No. 13, at an installation banquet to be held on Jan. 7, 1957, at the Bellevue-Strat- ford Hotel. He succeeds Maxwell Gillis in that post. At his election, former chief barker Mike Felt was named delegate to the 1957 National Variety Clubs convention in New Or- leans. A CHARLOTTE-A new chief barker, two assistant chief barkers, a dough guy and a property master will short- ly be named by the new crew of Charlotte Tent No. 24, Variety Inter- national. The new crew includes Bob Simril, Cy Dillon, Hi Holston, Earl Mulwee, Frank Lowrv, Frank Strange, Charlie Trexeler, John Vickers, Ray Ervin and Perry Reavis. '/?oc/r' Campaign Set Universal-International has set a comprehensive promotional program for "Rock, Pretty Baby," which is de- scribed as a teenage romantic storv with music, following a successful sneak preview of the film last week in Pasadena. The picture is set for January release. jr* theTrade Show is November 9th ! ) ^ ( Mi I r with JESSIE ROYCE LANDIS • JIM BACKUS • henry JONES • Screen Play by Guy Trosper • Produced by Frank P. Rosenberg • Directed by David Butler Motion Picture Daily Thursday, October 2 Fall Business review: Florida Mi (Continued from page 1) per cent more than they did last year at this period. So far this year, Washington televi- sion stations have not shown any of the package film libraries w hich have re- centh been released to stations in other parts of the country. A few RKO and Warner Bros, pictures have appeared on local stations, but exhibi- tors feel that this hasn't affected their business at all. They point to the fact that in most cases films are shown on television too late in the evening to cut into theatre attendance here, 7th Cavalry Scott-Brown — Columbia MINNEAPOLIS— Theatre grosses in the Twin Cities are as good or better than a year ago, a comparison of fig- rres indicates. It is the rural areas of Iowa and the Dakotas which are hurt- ing, and both distributors and exhibi- tors agree that television— which has come to the outstate sectors within the last year— is only part of the answer. According to film distributors, grosses in Iowa and the Dakotas are running from 25 to 33 per cent behind those of a year ago, partly due to the advent of television and network pro- gramming and partly due to a continu- ation of the movement from farm to city. Strike Effect Mild Business in the iron range area in northern Minnesota, badly hit a year age by curtailed operation of the mines and the arrival of television, has improved considerably over last year. Even the steel strike early in the sum- mer failed to hurt, although business in the twin ports of Duluth, Minn., and Superior, Wis., is still below par in comparison to the smaller range towns. In the Twin Cities, where the tele- vision impact is considered negligible, To Shoot New Ending For Elvis Presley Film The controversy as to whether El- vis Presley will live or be killed in "Love Me Tender," the forthcoming 20th Century-Fox CinemaScope film in which he makes his acting debut, has necessitated shooting an addition- al scene with the singing star in New York on Monday. Because of Presley's popularity, particularly among teenagers, discus- sions have been going on in recent weeks that his death, as now required in the film's screen play, will have an adverse public reaction. To offset any mass protests, it has been decided by executives of the company to add a sequence and determine its value be- fore the picture is released next month. The brief time remaining (the film bows Nov. 15 at New York's Paramount Theatre and in 600 the- atres across the country around Nov. 22) necessitated that director Robert D. Webb and cinematographer Leo Tover fly here from Hollywood today to prepare the staging of the scene. Another Randy Scott Western— a statement which by itself is sufficient promotion for the followers of this redoubtable action hero. He needs all the redpubtability he can muster in the part of a cavalry officer who escapes the Little Big Horn massacre— through the expedient of not being there— and is branded a coward. The truth was that General Custer gave him verbal leave to go after his fiancee, Barbara Hale, whose father has objected to the marriage. The famous "last stand" occurred before his return, and, since none of the troops walked away from that battle, there was no one to prove his official leave. Before he is cleared, Scott brawls with everyone in the film: Indians, fellow officers, enlisted men— and if he were any less a gentleman he would likely have punched a razor-tongued officer's wife who laces into him over the matter. His name is vindicated bv the arrival of Custer's messenger, who was dispatched from Little Big Horn just before the action and escaped the massacre. He supports Scott's story, but meanwhile the officer has been sent on a suicide mission, to the battleground to recover the bodies of the slain officers. Surrounded bv the same Indians, Scott and his men are saved with- out a shot fired, which mav disappoint the avid Western fan. The Indians are awed bv the appearance of a riderless cavalry horse which thev take to be Custer's slain mount come back for his master, and thev let Scott and his soldiers go. Mischa Bakaleinikoff's musical score is fine, particularly the theme for the 7th Cavalry, which was Custer's command. The screen play by Peter Packer is somewhat weak, leaving the film a little under the Scott standard. Harry J. Brown produced, and Joseph H. Lewis directed. Running time, 75 minutes. General classification. For December release. Gus Dallas exhibitors agree "that if you have the right product, business is as good or better than a year ago." This is true in loop first runs, the neighborhood hardtops and the drive-ins, five of which are still operating. German Cited CHARLOTTE - The box office receipts are holding steady in the Piedmont area, but are off in the East, a consensus of Carolina theatre opera- tors shows. Few theatre men queried placed the blame on the old film backlog recently made available to television. They point out that these films have not been shown on tv as yet. T. A. Little, president of Consoli- dated Theatres, said "tv has already made its inroads on the theatre busi- ness," adding he did not think new programs or old films would make any appreciable difference. Phil Gossett, president of the Stel- lings-Gossett theatre circuit, said a number of good pictures soon to be released would bolster the sagging box office, especially in the east. Kermit High, manager of the Caro- lina Theatre here, said box office re- ceipts seem to be "holding their own" and are above last year's figures. DETROIT— In the Detroit and Michigan area current business, as compared to the same season in 1955, is described in the main by exhibitors as "softer." Exceptions seem to be the art field and Cinerama. Film distributors for the most part describe business as poorer than last year in Detroit, and particularly out- state. Exceptions noted apply to spe- cial situations, where certain pictures (Continued from page 1) and added his own praise and that of his chief, Spyros Skouras, 20th Fox president. The latter wired a tribute which stressed the golden rule as "an uncomplicated solution to world ills." Another telegram, from Robert Ben- jamin, chairman, who was ill, was read by Harry Brandt, luncheon acting chairman. Fund raising cards were distributed during a short period but there was no announcement this year by card of specific pledges, with the exception of several from the floor, running as high as $1,000 in honor of German and his wife. On the dais in addition to persons pictured were Richard Altschuler, Spyros S. Skouras, Irving Greenfield, Leopold Friedman, Sol Strausberg, Walter Reade, Jr., Robert Shapiro, Russell Downing, Herman Robbins, actress Marlene Dietrich, and come- dian Alan King. ]DA raises money for the community relations programs, combatting dis- crimination, of the Anti-Defamation League and the American Jewish Committee. have pulled in very high grosses. Both distributors and exhibitors agree the recession has resulted from the automotive slowdown, which de- spite statements as to improved busi- ness, has not resulted in re-employ- ment as it did this time last year, and follows this summer of heavy lay- offs. (Continued from page ill begin Sunday night, at a cocktaf hosted by the Nehi Bottling Cf by the registration of an expecl or more convention guests. Delegates will be welcomed I morning by Elmer Hecht of : MPEOF president, and by 7 Haydon Burns, followed by 1 keynote speech and by a pane! tributors, with Fred Hull, branch manager, serving as mo The Coca Cola Company will Monday luncheon and Irving Filmack Trailer Co., Chicago a York, will present a lady's dod The main luncheon speakers ai as Ernest Stellings of Charlotte TOA president, and Herman I New Haven, Conn., TOA counsel. Louis J. Finske, local presM Florida State Theatres, will a Monday afternoon advertisi publicity forum, assisted by Ronnie Orwell, Martin Theab j lumbus, Ga.; Jimmy Gaylon Drive-Ins, Troy, Ala.; and Moses, M-G-M, Atlanta. Carl^ president, Motion Picture Ad\ Co., will be the host at a night cocktail party. Concessions Workshop Tue : On Tuesday morning, Van } Miami, Wometco head of com will be chairman of a works] sisted by Bob Harris, Phil Lc James Hoover. The Tuesday luncheon, sp by Joe Hornstein, Inc., United Supply, Wil-Kin Theatre Sup| tional Theatre Supply, Sout. Theatre Equipment and Dixie Service and Supply, will be ui chairmanship of Robert Daugj . Haines City, Floyd Theatres ej* || with Sam Pinanski of COMPO leader, outlining C< long-range program for furtl fication of the motion picture i A closed business meeting annual MPEOF election of ofS scheduled for Tuesday aftern( lowed by a cocktail party v Benton Bros. Film Express as George Jessel will be toastrr the closing banquet Tuesday Strange Noises Intrude At la Strode' Showint Patrons at the Trans-Lux f Theatre here were startled 1; day afternoon during the sho "La Strada" when strange voi irrelevant conversations bega ing out of the theatre's loud.'P between 3 and 4 o'clock. Engineers could find no c; ' the condition, although it wa: ent that the amplifier system way was picking up amatei calls from around the countr blamed the occurrence on f mospheric conditions, pointing there is high sunspot activity time. MOTION PICTURE DAILY NO. 82 NEW YORK, U. S. A., FRIDAY, OCTORER 26, 1956 TEN CENTS mous Opinion erse Ruling 4nti-Trust t Vs. NSS ate Court Finds t Poster-Renters fecial to THE DAILY DELPHIA, Oct. 25.-The Vt of Appeals here today re- te decision of lower courts ational Screen Service over "ust suit brought by seven >ters, issuing a unanimous l favor of the company. |ver courts had granted sum- idgment against National ith respect to its exclusive with distributors for stand- sories. The appellate court t the contracts were not il- 'ontinued on page 2) msnching Jackter Drive Nov. 1 iestic sales drive in honor of kter, Columbia Pictures' as- ;neral sales manager, to run . 1 un- p, was id yes- oy A. I, t h e s gen- ; man- i name for the "Hey, is an- sment, e said 1 innovation for Columbia in Rube Jackter Set Meet for Loew's TV Division Nov. 5-6 Acquisitions of television stations, sales of feature product, cartoons and shorts to tv, plus new production plans will be important topics at a two-day meeting of Loew's, Inc., tele- vision division to be held here Nov. 5-6, with Charles C. (Bud) Barry, vice-president in charge of television operations, presiding. Barry said yesterday that his de- partment has thus far sold the Loew's pre-1948 film library to 18 stations throughout the country for $25,000,- 000 and that the company has ac- quired stock interests in two tv sta- tions, in Los Angeles and Denver. "We are currently negotiating with (Continued on page 6) Sees 'Drastic' Changes In TV Net Practices A drastic overhauling of television network broadcasting, which will be "evolutionary rather than revolution- ary," was predicted yesterday by Ray- mond E. Nelson, vice-president and general manager of National Telefilm Associates, in a speech to the Metro- politan Advertising Men's Club at the Carl Fischer Auditorium here. Nelson said that a system of broad- casting "devised to meet the program and economic needs of the 1920's was unsuited to the realities of television in the 1950's" and cited examples to prove that stations not interconnected by coaxial cable can compete success- (Continued on page 6) f: s drive will make salesmen Continued on page 2) ton in Film Pacts d 'Iron Curtain' iain obstacle to the distribu- ' American films in Soviet i the Soviet demand that an mber of their films be shown audiences in the U.S., ac- ta an Associated Press re- ft Moscow, which said that nston, president of the Mo- lontinued on page 3) DeBra Heads MPAA Group Arthur H. DeBra, director of the Community and Exhibitor Relations Department of the Motion Picture Association of America, has been appointed to serve as chairman of the National Pro- motion Com- mittee, it was announced here y e s t erday by Kenneth Clark, MPAA vice- president. This commit- tee will work Arthur DeBra with all of the member companies on national tie- (Continued on page 6) Todd's '80 Days' to Bow in 8 Cities This Year Michael Todd's production of "Around the World in 80 Days," in the Todd-AO process, will open in Miami Beach, Fla., on Thanksgiving and in seven other key cities on Christmas, it was announced here by Bill Doll & Co., who are handling the major part of the promotion for • the picture. The picture will be the Yule at- (Continued on page 2) Italian Government Film Agency Plans New Branch in the U. S. By DR. ARGEO SANTUCCI ROME, Oct. 22 (By Air Mail).— Unitalia, government agency for the promo- tion of Italian films abroad, will open its own branch in the United States. President is Eitel Monaco, who is also head of the Italian film industry associ- ation. Unitalia presently has branches in Paris, London and Madrid, and correspondents in 12 other countries, including South America, Germany and Japan. It is also the agency which organizes the "Italian Film Weeks" abroad, one of which is now being held in Russia. Similar ones are sched- uled to be sponsored in Greece, Hun- gary, Hong Kong, Singapore, Karachi and New Delhi. The opening of the new branch of Unitalia in the United States, probably in New York, is connected with the expansion of the organization decided upon by state undersecretary Giuseppe Brussacca. His secretary, Dr. Lidio Bozzini, has been appointed a mem- ber of the managing committee of the agency. The decision is also connected with changes in the organization of IFE, which has had charge of the promotion of Italian films in the U.S. and Canada up to now. Dr. Emanuele Cassuto has been confirmed as general director of Uni- talia. Early Novem ber MPAA to Ask Exhibitors to Business Meet Coordination Committee Will Make Arrangements By LESTER DINOFF Representatives of the Council of Motion Picture Organizations and na- tional and regional exhibitor groups will be invited by the Motion Pic- ture Association of America to attend an industry meeting in early Novem- ber at which they will be apprised of the MPAA's six-point program to boost the box office. The industry meeting would be set up by the MPAA business-builders co-ordination committee, which is chairmanned by Spyros P. Skouras, president of 20th Century-Fox. The business builders group will meet here next Thursday to hear a report from Roger H. Lewis, chair- man of the Advertising and Publicity (Continued on page 6) Pinkham Appointed NBC Adv. Vice-President Richard A. R. Pinkham has been appointed vice-president in charge of advertising for the National Broad- casting Co., Robert W. Sarnoff, NBC president, announced yesterday. For the- past year and a half, Pinkham has been vice-president of television net- work programming. In his new posi- tion he will "work closely with both radio and television programming and sales executives in the development (Continued on page 6) U.A., Technicolor Join In 'Carlo' Promotion From THE DAILY Bureau HOLLYWOOD, Oct. 25-Techni- color and United Artists are planning a joint promotion of "The Monte Carlo Story," Marlene Dietrich- Vittorio de Sica vehicle, as the first film to be released in "Technirama," new Technicolor process involving the use of film traveling horizontally in the camera and whose wide nega- tive is then reduced to 35mm. L 2 Motion Picture Daily Friday, October 26, PERSONAL MENTION JOSEPH YOGEL, president of «J Loew's, Inc., is expected to leave New York over the weekend for Hol- lywood. o Alfred E. Daff, Universal-Inter- national executive vice-president, will return to New York over the week- end from Hollywood. e Charlton Heston will leave Hol- lvwood at the weekend for New York. a Harry Mandel, national director of publicity and advertising for RKO Theatres, has returned to New York from Bermuda. e Henry Ronge, Warner Brothers general manager in Peru, has arrived at the Burbank studio from Lima. • Sol Siegel, producer, will arrive m New. York today from Hollywood, o Herbert H. Greenblatt, RKO Radio Western sales manager, has left New York for a tour of the company's Midwest and Western exchanges. o C. S. Simpson, of American Inter- national Corp., Chattanooga, has re- turned there from New York. Lang-Researcher and Supporter of Glamour ABC May Enter Color TV in Fall of 1957 CHICAGO, Oct. 25.-The Ameri- can Broadcasting Co. will probably go into color television broadcasting in the fall of 1957 if. color tv set sales boom in November and December of this year, it was announced here by Leonard H. Goldenson, president of American Broadcasting - Paramount Theatres. ABC is now altering stations in Chi- cago, New York and Los Angeles for the broadcasting of color programs, Goldenson said. Whitney, Cooper to IV. Y. HOLLYWOOD, Oct. 25-C. V. Whitney and Merian C. Cooper plane to New York tonight to attend an audition tomorrow of John La Touche and Douglas Moore's opera, "Ballad of Baby Doe," for the purpose of determining the producers' interests in pre-production rights. Robert L. Benedick, producer of "The Healing Woods" for the Whitney organiza- tion, flies to New York Sunday to join Whitney in checking the Adirondacks for location sites for the picture start- ing this week. P. DAILY Picture By FLOYD STONE The gentleman you see holding pic- tures is Walter Lang, a director and meticulous fellow, who believes greatly in research. Originally from Tennessee, he has been exploring Brooklyn, and the pictures are those he made during two weeks in the borough the world knows so well. Lang is the director for 20th-Fox's "A Tree Grows in Brooklyn," which will reach the screen sometime next year, perhaps in 55mm CinemaScope, and certainly it will be as big as his latest product, "The King and I." He had a few words the other day for the industry, before returning to Hollywood. They began with re- search and ended with "glamour." The research he does is part of the business these days of working harder, or "cutting before the pic- ture." He insists he and all his studio craftsmen know these days it isn't enough to "make a movie," that you have to make them bigger and better than the competition. And that while doing it, more than ever, you have to eliminate the waste. The "glamour" he talks about is part of bigness, and basically enter- tainment. It has to do with pictures and their stars. Realism and "offbeat" is not enough; people have realism all their working hours; they want gaiety and they want perhaps some fantasy; and they want it with the glamour which always was in this business its attrac- tion and keystone. Lang while in New York discussed several projects with president of the company, Spyros Skouras, talked of the casting and writing of "Tree," and saw 55mm CinemaScope pro- jected from the original negative. The difference is in his estimation startling and the effect stupendous, and he .hopes theatre owners may be willing and able to invest in necessary equip- ment. Of Brooklyn, he commented, until now he was unfamiliar with it. And he was surprised to see so many trees growing. Ruling Upset ( Continued from page 1 ) legal and that the company's business growth to national predominance "was not illegal in itself." The seven poster-renter plaintiffs were Charles Lawlor of Philadelphia, Morris J. Lipp of Chicago, Benjamin Siegel of Washington, Jay Schrader of Charlotte, Dave Mitchell of Dallas, Jacob Riff of Boston and Harry Vogel- stein of Washington. The upper court said in its opinion: "Exclusive claims are not per se vio- lations of the anti-trust laws and are not permitted in circumstances where the facts disclose a course of conduct and reasonableness of action not pro- hibited by the anti-trust laws." The court held that even a dominant position by the company does not make it a monopoly if it reached that position by natural economic growth. Distributors Quoted In analyzing the growth of National Screen, the superior court referred to affidavits of motion picture distributor executives. The business men stated to the court that, prior to National Screen's stepping into the standard accessory field, a number of produc- ers who had made their own accesso- ries had lost money. On the matter of exclusive contracts between National Screen and produc- ers for the privilege of manufacturing standard accessories, the court found that these agreements were made over a period of different years and inde- pendently of one another. The opinion cited affidavits that "clearly indicate that each producer- distributor entered into its agreement with National Screen independently for legitimate business reasons related to its own enterprise." Court Costs to N. S. The court directed costs to be paid to National Screen by the poster-rent- ers, and dismissed the appeals which the plaintiffs had taken from certain parts of the lower courts' judgments. The court sent the case back for trial. Louis Nizer and Walter S. Beck represented National Screen on the successful appeal. Herman Robbins, chairman of the board of National Screen, issued the following statement: "The Court's analysis of National Screen's enterprise and business conduct is completely gratifyng and a vindication of National Screen's contentions." 'Hit and Run' to JJ.A. HOLLYWOOD, Oct. 25-United Artists has taken over for distribu- tion in 1957 Hugo Haas' produc- tion of "Hit and Run," starring Cleo Moore, Haas and Vince Edwards. Haas also directed the melodrama, made earlier this year without a re- lease date set as yet. Daylight Saving Time Over This Weekend Daylight Saving Time ends cially in the East this Sunday n ing at 2 A. M., when the clocks be turned back one hour. Jackter Drrv (Continued from page 1) eligible for individual awards though their branches do not sco the competition. The initial section of the driv« be a unit competition based on shipments, which will close on 28. Prizes will be awarded tc personnel of branches which top established quotas and those brai which score in excess of 90 per of quota. In addition, salesmen i high individual, records also wj rewarded. Spurred by Jack Cohn In a comment on the new r executive vice-president Jack Col whose honor last year's Columbia was conducted, urged the comr. sales organization to outstrip last 1 record. In keeping with the title o; drive, all promotion material will , a circus theme. Throughout the a special internal house organ, ; Barker," will be distributed reg; throughout the organization. Todd's 480 Days' (Continued from page 1) j traction in Los Angeles, Balti Houston, Dallas, Detroit, Kansas and Denver, it was reported. Year's week openings are sche , for Chicago, San Francisco and '! not-yet-definite locations. United Artists is releasing duction, but its role in the tion of the picture is not clea fined. The Todd organization most of the handling of tire To version, and CinemaScope print not expected to be made and rel "for about two years," accon a spokesman. Gross receipts from box offi advance sales at the Rivoli here from last Saturday tl| Wednesday were reported at < 000. NEW YORK THEATI i — RADIO CITY MUSIC HAL Rockefeller Center "TEA AND SYMPATHY starring DEBORAH KERR • JOHN KERI In CinemaScope and Meirocolor An M-G-M Picture and SPECTACULAR STAGE P R E S E N TAT! MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. I Editor, Telephone HOllywood 7-2143; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope William nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturday! days and holidays, by Quigley Publishing Company, "Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a | Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. |, October 26, 1956 Motion Picture Daily - IT Managers Win ion Trips in Contest from THE DAILY Bureau ANGELES, Oct. 25-Five managers have won a Hawai- iiation in the circuit-wide show- ontest by National Theatres. rjanagers are William Dumond, ■E Centro, CaUf.; John Fred- Wilson, Fresno, Calif.; Dick , Fox, Billings, Calif.; Willis ° Everett, Wash., and Willis [ Fox, Hutchinson, Kans. winners and their wives will sts of 20th Century-Fox studios rheon Monday and Elmer C. i and Frank H. Ricketson, Jr., ne them that night. On Tues- iey leave for Hawaii. j Ahoat Month Drive •eds Figures of '55 he first three weeks of Aboaf the five-week October sales inducted by Universal-Interna- overseas branches honoring general manager Americo have exceeded the comparable world grosses of the company Kar by substantial- percentages, reported yesterday, ihe first week of the drive, the sis branches topped the com- 6 week last year by almost 25%, stated. Aided by the simultane- lease of "Away All Boats" in pities in Latin America and Eu- n Columbus Day, the increase «e previous year was accelerated jther in the second and third .veeks. Aboaf Month Drive reaches its Sion on Nov. 3, simultaneously ae end of the company's fiscal iston Agreements Continued from page 1) icture Export Association, had pre. tative agreements, however, are ed to have been made whereby ;an films will be exported to i, Hungary and Czechoslovakia, ::he former nation agreeing to 30 productions a year for the ;uee years. AP report said Johnston ex- the possibility of selling U.S. vith several Soviet Government s and that no agreement had reached, but that "the ground- for future negotiations had laid." Preparing 25 ependent production for United release is going full blast, the ny reports, with 25 films cur- in work before the cameras and cutting room. Of these films domestic productions and the ning five are being made in ie. REVIEW: The Girl He Left Behind Warner Bros. Bright and lively as a button, this carefully tooled and well mounted picture is a natural for American youth and— importantly from an ex- ploitation standpoint— the United States Army. It is a service picture but positively not a war picture and it compares favorably with the best of the service pictures to date. Adding greatlv to its freshness and novelty are the appearance of a number of new faces, all giving promise of making a lasting impression on the box office. Appearing in able support of Tab Hunter and Natalie Wood, who here give further evidence of impressive progress on the road to fame, are Henry Jones, Murray Hamilton, Alan King and David Janssen, all in comparatively minor roles but giving the kind of performances audi- ences will remember. The story is from Marion Hargrove's book of the same name and its treatment by veteran director David Butler and producer Frank Rosen- berg preserves the half comic, half serious atmosphere of the original. Hunter is the spoiled and indolent but charming and competent college student who fails in his studies when he is jilted by Miss Wood who insists on his acquiring a sense' of responsibility. Drafted into the peacetime Army, Hunter hates it and while staying within regulations does everything to rile his officers. Hamilton is the platoon sergeant who takes Hunter as a personal cross and eventually succeeds in taming him. The picture ends with Hunter a real soldier, giving his all to the Army's high morale. A romantic scene between Hunter and Miss Wood, marking their reconciliation, is remarkably frank, even for these days, but the rest of the picture is at a very high level of entertainment. The dialogue, especially, has a freshness and an Army flavor that will bring a smile to all GI's. The picture is in black and white but definitely not to its detriment. Running time, 103 minutes. General classification. For October release. James D. Ivers A. A. Will Honor Wyler With a Party for 500 From THE DAILY Bureau HOLLYWOOD, Oct. 25-As part of the tribute to William Wyler, Al- lied Artists will be host at a buffet supper for 500 industry leaders and stars at the Beverly Hills Hotel on Tuesday night following the premiere of "Friendly Persuasion" at the Fox Wilshire Theatre. The arrangements committee in- cludes Samuel Goldwyn, Charles Brackett, Steve Broidy, Bette Davis, Sidney Franklin, Y. Frank Freeman, Greer Garson, Gregory Peck, David O. Selznick and George Stevens. Sept. Cash Dividends Same as Last Year's WASHINGTON, Oct. 25.-Publicly reported cash dividends paid by indus- try companies in September, 1956, to- taled $3,842,000, the same as that paid in September, 1955, the Department of Commerce reported. Although the total amount of divi- dends paid out in the first nine months of 1956-$21,603,000-appears to be lower than the amount paid in the comparable 1955 period-$2 1,940,000 —a Commerce Department spokesman said the 1956 total is actually higher. He explained that the 1955 figure in- cluded an arrears payment by one company of over $900,000, an amount which would not be paid this year. UA Medical Award United Artists yesterday was hon- ored for its employee medical program by the Occupational Health Insti- tute, which awarded the company its "Certificate of Health Maintenance." The presentation in the UA home of- fice marked the first time that any or- ganization in the entertainment indus- trv has been so honored, it was stated. Doing 'Solid' Business Columbia's "The Solid Gold Cadil- lac" has opened to "solid" business at the Victoria Theatre, the company reported yesterday. Wednesday's opening day figures of $4,700 were Honor DeMille Today CHICAGO, Oct. 25-Some 1,200 Chicago business executives, prom- inent clergymen, educators and civic leaders will gather at the Hotel Mor- rison here tomorrow to pay tribute to Cecil B. DeMille, as producer of "The Ten Commandments." The luncheon is one of several that have been and will be held in various ma- jor cities throughout the country by prominent citizens to pay tribute to the veteran film maker. added to yesterday by good matinee business that had more than $1,100 in the till by 3 P.M., it was said. . . . NEWS ROUNDUP 'Shark' Premiere Tomorrow Samuel Goldwyn, Jr.'s Cinema- Scope production of "The Sharkfight- ers" will have its world premiere at Loew's State Theatre in Norfolk, Va., tomorrow. In a city-wide tribute to the film, which United Artists is releas- ing, Saturday will be designated "Miss Navy Day." Focal point of much of the promotion will be Karen Steele, who co-stars with Victor Mature in the picture. CS 'Oklahoma!' Dates Two additional first engagements of Rodgers & Hammerstein's "Okla- homa!" in CinemaScope, on a con- tinuous performance, popular-priced basis were reported by 20th Century- Fox, its distributors. The attraction will bow Nov. 2 at the United Art- ists Theatre, Detroit, and in Cleve- land, on Nov. 9 at Loew's Stillman Theatre. 'Battle Hymn' Promoted McGraw-Hill this week launched its national advertising and publicity campaign on the book "Battle Hymn," which Universal - International has made into a film starring Rock Hud- son, scheduled for release early next year. Written by Col. Dean E. Hess, it tells th\ story of a clergyman turned fighter pilot in Korea. The film is in GinemaScope and Techni- color. 'U' Readies Detroit Exchange Universal Pictures, which will be the third company to erect its own exchange building in Detroit, will open the new structure in late No- vember or early December, according to Dick Graff, branch manager. The other two distributors owning their own buildings are 20th Century-Fox and Paramount. 'Brave One' Bows Tonight The King Brothers' "The Brave One," which RKO Radio is distrib- uting, will have its world premiere tonight at the Four Star Theatre in Los Angeles. Goetz to Do TV Series William Goetz, independent pro- ducer whose films are released through Columbia Pictures, will en- ter the television field with a new series, "The Book of Books," which he will produce for Screen Gems, Columbia subsidiary. Ralph Cohn, president of Screen Gems, in making the announcement yesterday, stated that Goetz will continue to produce his theatrical films for release through Columbia. r ) ) r ROM ' presents THE MOST/MCW? AND WfiCULOM TRUE-LIFE ADVENTURE FEATURE! A novelty cartoon al»ut , m cowbo, 7 \^AS^J J print by TECHNICOLOR • Produced by BEN SHARPSTEEN • Written and Directed by JAMES ALGAR conquers the west / \ A jHR|U PACKED^"/ nCHHICOlOR / \FEATURETTE ABOUT^x A BRAHMA BULL W . 1 Book them from MA VISTA l l^rt w lw IMi i-1 r-1 II5NEY TECHNICOLOR • CINemaScoPE FESS KATHLEEN JEFF RKER • CROWLEY ■ YORK iy By TOM BLACKBURN • Based on a Novel By Mary Jane Carr uced By BILL WALSH • Directed By WILLIAM BEAUDINE Now you can visit Disneyland! For the first time on the Screen ... All the wonders of Walt Disney's fabulous new Magic Kingdom. A. TFtlJP TO OnemaScop£ technicolor rscM r>iled above the marquee of nount Theatre in a crowded mare yesterday, owd was spotted with teen- >ing placards and shouting : "Let Elvis Live!" Presley ' ontinued on page 6) rt Named Eastern leleradio Manager |>re W. Herbert, an account with the Mutual Broadcast- m, has been named eastern lager for the General Tele- ned-and-operated radio and is, it was announced at the ontinued on page 6) NTA Sold 20th-Fox Films In 140 Television Markets The 20th Century-Fox package of 52 pre-1948 feature films has been sold by National Telefilm Associates in over 140 television markets in the U. S. according to Harold Goldman, NTA vice-president of sales. The NTA official said that the 20th- Fox package has brought in over $3,- 500,000 in sales thus far. Ryder, Technical Head Of Paramount, Leaving From THE DAILY Bureau HOLLYWOOD, Oct. 28.-Loren L. Ryder, Paramount technical head, who has been with the company since 1929, has resigned as head of studio's sound department to devote more time to outside business interests, including Ryder Sound Services and Magnetic Sales Corp. He will be retained by Paramount as technical consultant to Y. Frank Freeman, vice-president and studio head. Ryder will remain as sound depart- ment head, however, until a successor is named. TOA Meeting On Director Schaefer to Fields in Production-Distribution From THE DAILY Bureau HOLLYWOOD, Oct. 28.-George J. Schaefer has been set as produc- tion-distribution executive for Fields Productions, independent production company headed by Ralph Fields, whose first picture will be "Anni- versary Waltz." Special to THE DAILY JACKSONVILLE, Oct. 28.-Na- tional officers of the Theatre Owners of America will hold a special meet- ing on their continuing efforts to em- ploy an executive director while at- tending the three-day convention of the Motion Picture Exhibitors of Florida, TOA affiliate, opening at the Roosevelt Hotel here today. National officers attending include Ernest G. Stellings, president; Samuel Pinanski, honorary chairman of the board; Albert M. Pickus and Horace Dennings, vice-president; George G. Kerasotes, chairman of the executive committee; S. H. Fabian, treasurer; Mitchell Wolfson, chairman of the finance committee; and Herman M. Levy, general counsel. Activities for the MPEOF meeting (Continued on page 6) Loew's Opens 1st Twin Drive-In in Australia Special to THE DAILY SYDNEY, Australia, Oct. 28.- Loew's International has opened a new drive-in theatre in Chullora, a suburb ot Sydney, called the Metro Twin Drive-In. It is Loew's first Australian drive-in and the first twin drive-in to be constructed in the country. The capacity is 1,400 cars. The opening of the drive-in here brings to 54 the world-wide circuit of Loew's International, which in- cludes both the conventional and out- door theatres. The circuit opened two other operations this month. Television Today IN THIS ISSUE Page 9 ► Selling color to the national advertiser— NBC's Telesales- men put on a show for the Association of National Adver- tisers, convening at the Drake Hotel in Chicago. Passing in Review— candid comments on the week's shows. ► Who's Where— and with what companies. For Mutual Aid MPICandABC Discuss Joint TV Web Show Reagan Group Will Meet With MPAA and AMPP From THE DAILY Bureau HOLLYWOOD, Oct. 28.-The Mo- tion Picture Industry Council and executives of the American Broad- casting Co., headed by Leonard Gold- enson, are discussing a joint cooper- ative venture for a television network program which would benefit the theatre boxoffice while providing quality tv entertainment, it was an- nounced on Friday. As a result of a wire from Golden- son confirming that such talks are under way, MPIC president Ronald Reagan last night at a dinner meeting appointed Jerry Wald, public rela- tions committee chairman of the coun- cil, Steve Broidy and Lou Greenspan, (Continued on page 6) Austrian Film Industry Planning Gov't Unit Special to THE DAILY ROME, Oct. 24 (By Air Mail).- Like other European countries, the film industry in Austria is planning to have its own government organization for the promotion of its product abroad, it has been learned here. The name of the new organization, which is expected to be activated in the coming months, is Uni-Austria. The most important task of the agency will be, in addition to the pro- motion of Austrian productions, the organization of "Film Weeks" abroad and the export of Austrian pictures. Texas Drive-In Owners To Meet Distributors AUSTIN, Tex., Oct. 28.-Problems confronting drive-in theatres will be discussed in conferences between a delegation from the Texas Drive-In Theatre Owners Association and mo- tion picture distributor representatives in New York in the near future, it (Continued on page 6) Motion Picture Daily Monday, October PERSONAL MENTION SPYROS P. SKOURAS, president of 20th Century-Fox, returned to New York at the weekend from Holly- wood. • Paul N. Lazarus, Jr., Columbia Pictures vice-president in charge of ad- vertising-publicity, will return to New York today from the Coast. • William Dozier, RKO Radio vice- president in charge of production, and Mrs. Dozier will leave Tokyo today for Hong Kong en route to Thailand. • Roger H. Lewis, United Artists national director of advertising-pub- licity, will return to New York today from Hollywood. Joseph G. Alterman, assistant sec- retary of Theatre Owners of America, has left New Haven, Conn., with his family for Florida. Jules B. Weill, of Colorama Fea- tures, Inc., and George Caputo, of International Sound Studios, left here Saturday for Europe. • Helen Ainsworth, producer, has arrived in New York from the Coast. • Mrs. Tillie Shapiro, of Southern Poster Exchanges, has returned to her Atlanta headquarters following a trip to New York. EDITORIAL New 'Scoundrel' Date The New York premiere of Charles Martin's "Death of Scoundrel" at Loew's State has been pushed back to Nov. 5, it is announced by Walter Branson, vice-president in charge of world-wide distribution for RKO, which is releasing the drama. The opening previously had been set for November 2. Sign 5 for 'Mankind' HOLLYWOOD, Oct. 28. - Ronald Colnian, Hedy Lamarr, Marie Wil- son, Charles Coburn and Yvonne De- Carlo have been signed for starring roles in "The Story of Mankind," Ir- win Allen production for Warner Brothers. Vincent Price, Sir Cedric Hardwicke and Peter Lorre were pre- viously signed. 'Anne Frank' to Fox HOLLYWOOD, Oct. 28. - Film rights to "The Diary of Anne Frank," the current Broadway stage play, have been acquired by 20th Century- Fox. Sneers, Not Cheers O SEGMENT of this industry is so important of itself that it can afford to sneer at any other. That is a truism that ought to be self- evident but sometimes isn't. Particularly irresponsible was a four-column lead story in a Holly- wood paper early this week which referred in a sneering headline and a deprecatory story to the Motion Picture Association's exploration of ways and means to boost attendance at the theatre. The story gave all of the reasons against, none for, and without quoting anyone sharply criticized not only details of the various points presented but also the manner of their presentation. No stand, of course, can be taken against constructive criticism. There is plenty of ground for criticism of various aspects of the MPAA plan staying well within the framework of what the critic or critics believe to be the best interests of the industry. But savage condemnation on a wide scale of the entire scheme with- out a trial or apparently even a hearing is destructive criticism of an order that should not be tolerated. With the industry facing the problems that it now faces in the rap- idly evolving and transitory world of entertainment, and with its public relations in to say the least a delicate condition, those who would sup- ply its enemies with ammunition are traitors. Abram F. Myers, Allied general counsel who is not especially noted for his mildness in treating what he considers to be wrong within the industry, earlier this week was critical of the MPAA plan on the ground that up to that time no details had been announced of the machinery by which the business boosting plans were to be presented to exhibitors. It was a point that has since been clarified to some extent. But in con- clusion he said, "We, . . . think it would give all industry members a lift, and would give the movies a big boost, if the news could go out that the leaders of all branches are meeting together in a determined effort to put the business back in high gear." Few will disagree with that. ' In England, Irelam British Li By James D. Ivers Distrifal For Repul N.Y. Film Unit Names Public Relations Counsel The Film Producers Association of New York has appointed Wallace A. Ross Enterprises as public relations counsel to organize and administer an expanded information program on services rendered industry, govern- ment and television by New York film companies, it has been announced by Robert Lawrence, president of the association. FPA includes New York firms in non-theatrical film production, which make industrial, governmental and television commercials. Organized in 1951, it holds regular monthly meet- ings, negotiates collectively with the various trade unions, and concerns itself with such industry matters as better quality print distribution, color standards, and client relationships. Ross, founder of "Ross Reports on Television," has prepared an overall schedule of press features on the plus values of New York filming— the pool of skilled performers, technicians and other personnel; exhaustive facilities; and proximity to business, government and advertising head offices. In addi- tion, he will institute such promotional N.O. Suit Against Para. Returned to Calendar NEW ORLEANS, Oct. 28.-Federal Judge Ben C. Dawkins, Jr., in a re- cent written opinion, ordered the lengthy anti-trust suit of Don George et al against Paramount Pictures to be returned to the motion calendar. George died since the suit was filed. It asks $372,000 damages and costs because of "agreements and conspiracy in operating a motion picture business in Shreveport in violation of the Sher- man-Clayton anti-trust act." UA Releasing Five Samuel Goldwyn Jr.'s "The Shark- fighters" tops the United Artists line- up of five November releases an- nounced at the weekend by William J. Heineman, vice-president in charge of distribution. Completing the month's roster will be "Running Target," "Re- volt at Fort Laramie," "The Peace- maker," and "Gun the Man Down." activities as open meetings, trade forums and seminars, awards, a code of good practice, and a membership bulletin. Reginald Armour From THE DAILY Buret LONDON, Oct. 26 (By ( British Lion Films Ltd. will a; tribute product of Republic in Grea and Irel der a n< term agJ announc jointly t Sir Artl r a t t, Lion ni director, Reginalc mour, tive vit dent of lie Inten The ag will take effect immediately British Lion had formerly . Republic product until 1950 vi latter decided to open its o changes. At a press conference later welcomed the resumption of Lion distribution, saying it wj of "mutual economic advantage Turning to distribution of B product elsewhere he said that arrangements with Twentieth C Fox are "working successfull will be continued. He said is "stumbling block" to recent i tions with Fox for it to distrib public product in Britain ha; the latter's unwillingness to CinemaScope productions exel Republic will continue to use rama, its own anamorphic proc said. Offers 18 Pictures Annua Explaining the British Lion ment further, Armour said Re] current output of 18 pictures a is "insufficient to maintain an ec cally run distribution organiza Britain." Victor Green will remain as | public representative in the of British Lion. Armour is fly Rome today and will retun Wednesday. Dowling Chairman Robert W. Dowling, presid City Investing Company, will 1 chairman of a "cocktail carnr\ be staged in the Jade Room Waldorf-Astoria Thursday for ner, Stevenson and Kefauver. will be no admission charge. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor: Floyd E Photo Editor; Herbert V. Fecke. Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William K. Editor, Telephone HOllyvvood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Willi.ii> nup Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturday days and holidays, by Quigley Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center. New York 20. Telephone Circle 7-3100. Cable address: "Quigpubco, New >ork. Quigley President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New \ ork N. Y. under tl March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. October 29, 1956 Motion Picture Daily f i dy Levy der Fire m > By WILLIAM PAY ON, Oct. 25 (By Air Mail), ■vernment's proposed statutory ivy has now come under fire vernment supporters, namely, tth-Western Area Council of Lservative Party. This follows iaign by Dennis C. Walls, a isident of the Cinematograph rs Association and owner of mas in the area. In » i ijiamentary Backing Given 3 council's meeting he moved lution "strongly protesting the departure from Conserva- losophy and principles which result if the proposal of the t of the . Board of Trade to statutory levy upon cinema is to aid film producers is car- i effect. The council, covering iamentary constituencies and tting 2,000,000 Conservative lacked him unanimously, ■j has lately attacked the CEA ing its members in its policy ' the film levy." One result of been for the Emery Circuit, l Walls is general manager, to the protests by withdrawing ZA membership. Remains with CEA at the present time is also a of the Manchester branch Association of Independent a break-away faction of hibitors, but remains a mem- the CEA. He told reporters council's decision that "the t of the Board of Trade ell the producers to put their lse in order and not demand the exhibitors, finance them." M. P. DAILY Picture THEY'RE JUDGES NOW. Winners of the Quigley Awards past and present Friday morning examined mana- gers' showmanship entries. It was the third quarter judging. At the left, Charles Hacker, who out in Milwaukee working for Standard Theatres won the 1947 Award and now is Radio City Music Hall operations mana- ger; and Lige Brien, who won at the Prince Theatre, Ambridge, Pa., in 1939 and at the Enright, Pittsburgh, in 1944, and now is United Artists' manager of special events. Right, John McKim, Odeon Theatre, Lady smith, British Columbia, 1955 winner for showmanship in small situations; and George Kemp, Montauk, Passaic, 1955 winner for large situations. Their conversation, as you may surmise, was about methods and standards these days compared with those days. 7 [ 3 Norman Silverman Head Of Philadelphia Group PHILADELPHIA, Oct. 28. - Mo- tion Picture Associates have elected the following officers to serve for the coming year: president, Norman Sil- verman, branch manager for Repub- lic Pictures; vice-president, Joseph Engel, 20th Century-Fox salesman; treasurer, Edward Adelman of N. J. Film Messenger Service; secretary, David Law of Warner Brothers sales. Elected to the Board of Directors were George Beattie, Alfred J. Davis, William Doyle, Jay Emanuel, Eli Ep- stein, Maxwell Gillis, Jack Greenberg, David Sipowitz, Lester Wurtele and Milton Young. Compo Dues Campaign Is Pushed by SCTOA LOS ANGELES, Oct. 28.-The membership of Southern California Theatre Owners Association has been urged by its president, Harry C. Ar- thur, Jr., to contribute to the Coun- cil of Motion Picture Organizations so that the organization could go ahead with its worthwhile projects. Wilde Promotes Film Cornel Wilde, star of Paramount's "Omar Khayyam," spent the latter part of last week in New York dis- cussing plans for promotion of the Vista Vision film about the romantic Persian poet-astronomer. Italy- Sweden Pact Readied 8p r4l FO* the oldest yet most modem and experienced international shippers and customs brokers ■ ' servicing the motion picture and television industries throughout the world. . . ^3 * BARNETT INTERNATIONAL FORWARDERS, INC. 543 WEST 43rd STREET, NEW YORK 36, NEW YORK • Circle 5-6080 • Cable "BARINTFOR EXECUTIVE OFFICES FILM PACKING DIVISION & U.S. GOV'T BONDED VAULTS ACCESSORIES, EQUIPMENT & GENERAL PACKING DIVISION AIRPORT OFFICE: AIR CARGO SERVICE BLDG. NO. 80 • N. Y. Int'l Airport, Jamaica 30, N. Y. 6364 SANTA MONICA BOULEVARD, LOS ANGELES 38, CAL. • HOIlywood 4-8221 By DR. ARGEO SANTUCCI ROME, Oct. 25 (By Air Mail- The Italian and Swedish film indus- tries have agreed to increase the ex- change of pictures between their two countries, it has been announced by ANICA, the Italian film association, and Sveriges Film Producenters, the Swedish producers organization. The agreement is subject to ratification by governments of the two countries. Through this agreement, the Italian industry hopes to greatly expand the distribution of its product in Sweden. Last year 23 Italian features were re- leased in that country. In return for an increased market, ANICA has assured the SFP that it would promote the exhibition of Scan- dinavian imports by Italian exhibitors, including holding "gala" premieres un- der the sponsorship of Unitalia Film, the government agency for the promo- tion of international film exchange. The possibility of a co-production arrangement between Italy and Swed- en was discussed at the same time, bur action was deferred to a later date. Any arrangement would be dependent upon the Swedish parliament's deci- sion on a current bill which would grant Swedish co-productions a gov- ernment subsidy of 14 per cent of gross receipts. This grant applies only to native pictures at the moment. Old Theatre Closing TORONTO, Oct. 28.-Shea's Thea- tre, one of the city's oldest amusement houses, will close Dec. 31 to make way for a projected civic square con- struction. The theatre, a first run house under a monthly lease to the Famous Player's circuit, is built on city property. 1 THEATRES EVERYWHERE CIDDCM ^creen ^,ay ^ anc* Pro(*uced by Directed by . rurrtiN _» harry tugend-norman z. Mcleod .YN JOSLYN if TEJCiH^idoEoBl Another profit show from the new rko... 6 Motion Picture Daily Monday, October TOA Meeting (Continued from page 1) gel underway today witii registration of what is expected to be more than 40u guests. The Nehi Bottling Co. will be host at a cocktail party to- night. Delegates will be welcomed tomor- row morning by Elmer Hecht of Mi- ami, MPEOF president, and by Mayor Havdon Burns. The keynote speech will then be delivered by Si Fabian, followed by a panel of distributors with Fred Hull, M-G-M branch man- ager, serving as moderator. At luncheon tomorrow, which is be- ing hosted by the Coca-Cola Co., Stell- ings and Levy will speak. In the afternoon there will be a forum on ad- vertising publicity. Highlights scheduled for Tuesday include a concessions workshop in the morning and a luncheon speech by Pinanski. A closed business meeting and the annual MPEOF election of officers are set for the afternoon. Herbert Named (Continued from page 1 ) weekend by Wendell B. Campbell, na- tional sales vice-president for RKO Teleradio Pictures, Inc. General Tele- radio is the station operating division of RKO Teleradio Pictures, Inc. Herbert, whose appointment is ef- fective Nov. 1, joined the MBS sales organization last year following a 13- year tenure with the former Blue Net- work of the National Broadcasting Co. and its successor American Broadcast- ins Co. Presley Figure ( Continued from page 1 ) fans have been protesting the fact that the rock'n'roll star dies in the picture, according to 20th Century-Fox. The studio has announced that an extra scene will be shot in New York for the film, wherein Presley does not die, but no decision has been made as to which scene will be in the final print. The picture is scheduled to open at the Paramount Nov. 15. A European acrobatic performance REVIEW: Marcelino United Motion Picture Organization The Spanish film industry is still young and struggling for international importance. With this carefully composed and enchanting picture, it makes its first successful bid. If comparative likes are any sign, this film should do well in the U.S. It reportedly broke all attendance records in Spain, where the population has for years favored American product over all others, including its own. The director, Ladislao Vajda, is Hungarian. He has earned distinction for himself and Spanish films by turning out the young industry's most commercially successful picture in recent years. "Marcelino" has a universallv understood story, and its appeal will not be limited to any particular nationality or class of people. It is a sad and charming and wonderful storv, told skillfully and with a sim- plicity of detail that arouses the essential emotions in the viewer: warmth, amusement, compassion. "Once upon a time—" a new born baby is found outside the gates of a Franciscan monastery in Spain. Unable to find his parents or anyone who can adopt him, the friars, who have become fond of the babv, decide to keep him. Thev christen him after the saint on whose day they found him— St. Marcelino. By the time he is six, he has wholly captured the hearts of the monks. The part of the six-year-old is played by Pablito Calvo, a dark-eyed youngster whose depth of performance will certainly capture the hearts of viewers. At six he suddenly becomes aware of what "mother" means and an inconsolable yearning to see the one that he never had clouds his usually carefree career. He is told that his mother long ago went to Heaven. Although they love him, the friars are bedevilled with his practical jokes, and have warned him that he must never visit the monastery's attic or "the man up there" will carry him off. This, of course, is the one sure method of driving Marcelino to climb the forbidden stair. A life-sized' figure of Christ on the cross, in shadow, frightens him at first, but he returns again. The lean figure looks "hungry," so he brings an offering of bread. Christ answers the child, who is happy at having found this new friend, and he returns daily with food and wine to talk. In gratitude for the bov's great kindness, Christ offers to fulfill his dearest wish. The boy pleads to see his mother. When the friars come to the attic they find a miracle: the Christ is gone from the cross, and Marcelino lies at its base, dead. The screenplay is by Vajda and Jose Maria Sanchez-Silva. The pro- duction is in Spanish with very adequate English sub-titles. Running time, 90 minutes. General classification. For October release. Gus Dallas on the Paramount marquee highlight- ed the unveiling ceremony at noon yesterday. A number of Presley fan club presidents participated in the unveiling of the giant figure. KATHY...from Mainstreet, U.S.A -AGMsinTown from Universal -International CINEMASCOPE u)n Ml TECHNICOLOR! BOX-OFFICE! SOON! Cagney Will Produce 'Short Cut to Hell' From THE DAILY Bureau HOLLYWOOD, Oct. 28. - Para- mount on Friday announced the debut of star James Cagney as a director. He will guide "Short Cut to Hell," based on a story by Graham Greene, with A. C. Lyles, former publicity man who started as a messenger boy on the lot 18 years ago and recently acted as assistant producer on "The Mountain," as full producer, and Rob- ert Ivers, newcomer, in one of the top roles. Pakula to Broadway HOLLYWOOD, Oct. 28. -"Laur- ette," biography of Laurette Taylor, will be produced on Broadway by Alan Pakula, who is resigning as a Paramount producer. Pakula has ob- tained dramatic rights to the biog- raphy of the stage star by Marguerite Courtney. Judy Garland Extends Engagement at Palace Judy Garland's current eng at the Palace theatre here 1 extended through the month uary, according to an annoti by Sol A. Schwartz, president Theatres. Since her opening ance on Sept. 26 Miss Gail been playing to "standing roo The extension will carry the Christmas and New Year with a special show on Nc Eve. Seats are now available months of November, Decen January. MPICandA (Continued from page executive secretary, to a comi meet with representatives of tion Picture Association of . the Association of Motion Producers and studio publici tors considering a six-point i boosting project. Conversations between MI ABC executives have stressec the plan is worked out, it m equal benefits to theatres as1 to tv programming, and won joint enterprise. It is recalled that Goldensi years ago advanced a plan pany executives through ' similar program, of benefit tres and the network, wc launched, but studio apathy c to founder. The new hope is t a project may help it over view of the agitation for business boosting. Texas Drive-ins (Continued from page ] was announced here by Eddie of Austin, association preside Joseph said the Texas de would include six association i representing more than 150 theatres. "The Texas drive-in theatre have serious problems which can not be solved until we s at the conference table with tion picture distributors," Jose "We hope for solid accomplisl the New York meetings." The decision to confer with tributors was taken at a meetir association's board in Dallas the summer. Ricketson's Mother DENVER, Oct. 28.-Requie for Mrs. Mary Ricketson, 82, of Frank H. Ricketson, Jr., vii dent and general manager of 1 Theatres, will be said Moi St. Philomena's Catholic Chur Ricketson died Friday, leaving her survivors, in addition to tl official, her husband and three ters. October 29, 1956 Motion Picture Daily i-WS: night Episode bitors here have the basic ele- of a British exploitation sleeper inight Episode." Stanley Hollo- est known on these shores for ntribution to Broadway's "My adv," tops the cast of an im- elv produced and performed ;in he is seen as one Kelvin >er Prince, also titled "The Pro- a tramp in London by pre- . and inclination. He opens the f a vehicle and finds the driver ntlv lifeless. He rushes to a ~. pub to get help and returns I the car gone, and sheepishly | J j explain that there really was ■u md driver. After the crowd dis- Holloway finds a wallet which es in a cafe he frequents. Ad- 1 1 bv friend Leshe Dwyer, he it part of the sum found to the giving them a concocted story '■ hope that the cash will revert I i eventually, re's a subsequent murder, ■ for the missing cash, and, in- y a story book ending. It's Moray's show and he does right The story was adapted for the by Reeve Taylor and Rita j, from the novel, "Monsieur La " bv Georges Simenon. Gordon direction is of professional cali- nd he's been given some fine tion touches by Theo Lageard. fig time, 78 minutes. General cation. Release date, not set. i l itier Woman ictures Pictures Corp. of Meridian, has come forth with its second ion. They (Lloyd Royal and Garraway) filmed their second subtitled "Daughter of Davy stt," on southern grounds. Be i ; it may, "Frontier Woman," en- i :d by the Vistarama process and ;an color, is an encouraginng (dy Carson, Lance Fuller and "Celly are the principal names j they're aided and abetted by I performers as well as Choctaw is. Miss Carson is seen as the ,ter of Davy Crockett, left cfrless shortly after birth, and | by Indian squaw Geneva Rush, atter's son, James Clayton, has I Saturday Cartoon vols Going Out lljrday morning cartoon festivals 1'iildren are rapidly going out of llice as cartoon distributors are Eg them unprofitable, according j iducer Walter Lantz of Walter Productions, itz said that exhibitors for these ims will only pay $1.50 per car- and each program includes 10 "tns. "All such programs do is tore popcorn for the exhibitor," said. M. P. DAILY picture Walter Lantz, producer of cartoons, with Budd Rogers, his representative. Cartoon Rentals Scored (Continued still producing 13 six-minute animated cartoons in color annually at an aver- age cost of $35,000 and above. Car- toons get the best playing time of all short subjects shown in theatres, he asserted. "Shorts are as important to the motion picture program as comics are to a newspaper, but the day of reckoning is coming closer," he said. A minimum rental of $10 for car- A special section on cartoons and short subjects is included in the Oct. 27 issue of the Motion Picture Her- ald. The annual section, called "Short Subjects on the March," and prepared by Lawrence J. Quirk, presents the companies' future outlook for such product. toons would "encourage their produc- ers to develop new talents," he said, adding that the television commercial field is luring the top animators away from the business. Rogers observed that the average cartoon booking now brings a rental of S3. 47 and that a cartoon now se- cures between 12,000 and 13,000 do- mestic bookings as compared to the 16,000 bookings received following World War II. He said that to the been secretly in love with the white girl, but she regards him only with sisterly affection. At the same time, Ann Kelly, an Indian girl, yearns for Clayton. Into this rather un-cozy situation comes white trader Ranee Howard. He sizes up the romantic angles and proceeds to pit personalities against each other in an unscrupulous bid for trading rights and subsequent power among the tribes. Fuller arrives to give Miss Carson a watch Davy Crockett intended for his offspring when he departed for Texas, the Alamo and death. The expected hand- holding is reserved until all of the foregoing clashes in personalities and trading rights are resolved. Paul Piel's screenplay conveniently gets Clayton, only other real competition for Miss Carson's heart, killed off. Ron Ormond directed. Running time, 80 minutes. General classification. Release date, not set. A. M. W. from page 1) cost of $35,000 and up for a Lantz cartoon an additional $10,000 is add- ed by the usual 250 print orders. "A cartoon gross throughout the world is now about $50,000," he said. Lantz said that he re-issues six of his best cartoons annually, besides the 13 new ones produced. He said that his independent company turns out six Woody Woodpeckers, three Chilly Willy cartoons, and four specials. In reply to a question concerning the use of CinemaScope cartoons, Lantz said that the producers are find- ing them not practicable as they "cost more and exhibitors wouldn't give us a nickel more." REVIEW: It Conquered the World American-International This James H. Nicholson-Roger Corman production, under the Amer- ican-International releasing banner, reflects some imaginative planning, despite its admittedly routine han- dling and eventual formula resolve- ments. Corman has doubled as direc- tor, and the screenplay is credited to Lou Rusoff. Lee Van Cleef, a scientist who has been collaborating with an outer- space expeditionary force on earth, feels that the visitor, a bug-eyed monster, can instill the concept of eternal peace among human inhabi- tants. Another man of science and global thinker, Peter Graves, tries to warn Van Cleef of the creature's long-range threat to the population, but his arguments fail to convince. Of course, it's only a matter of time and circumstance before the monster is destroyed (Van Cleef dies while killing the invader). Along the way, the unwelcome visitor breaks up families on a permanent basis, creeting havoc where serenity once prevailed. The acting is in a minor key, the main ingredients of this particular attraction being geared primarily to horror, both visual and anticipated. Corman has related an admirable amount of story with a short period. Running time, 68 minutes. General classification. For September release. A. M. W. e you can get it to run away t% •from you ... but, friends, lov (§ANT Sun Away 9toM(jjijp) (neither can JUNE ALIYS0N and JACK LEI in COLUMB/A'S big, new comedy hit!) Costume by Clare Potter Red Carpet* Service on United Air Lines luxury travel at its best! 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AIR LINES *"Red Carpet" is a service mark used and owned by United Air Lines, Inc. 4 NONSTOP DC-7 FLIGHTS DAILY TO LOS ANGELES AND SAN FRANCISCO Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS otlighting the News g Auto Money e face of dwindling auto sponsorship on the other ts, ABC-TV appears to be iigh on the largesse from It announced last week ae of the automotive indus- «atest weeks on any televi- twork will take place on y November 4 through 11" ven different auto accounts represented on the network, the five regular ABC-TV vertisers will be the Buick [ of General Motors, spon- .he election night coverage ler 6, and the Oldsmobile presenting their 1957 Revue to introduce the new vember 8. ABC-TV's regu- omotive accounts, said to he total auto business on ■tworks, include in the 1956- •n: American Motors, alter- ek half-sponsor of Disney- levrolet Dealers of America, ship weekly of Crossroads; Division of Chrysler Cor- i, sponsor of the Lawrence how weekly and co-sponsor •ence Welk's Top Tunes and lent, weekly; Ford Division Motor Company, sponsor Theatre, weekly; Plymouth . of the Chrysler Corpora- onsor of the Ray Anthony vveekly, and co-sponsor of :e Welk's Top Tunes and lent, weekly. BBC ain's Independent Television ty, which is commercial m, British-style, reports the cial TV audience is increas- •h more rapidly now than at ;ie since the programs be- year ago. The rate of set ions is the criterion, running [y 50,000 weekly. ITA fore- ;otal of 3,000,000 homes for cial TV by Christmas. The 5 "seems to reflect the grow- mlarity of the programs," >e ITA modestly, and also i growing percentage of the time of homes able to oetween ITA and BBC. TV :identally, sold at a 30 per :her rate this July than last per cent higher this August [st. BBC's Sir Ian Jacob ently proves ITA's point by nng: "The Corporation (BBC) is going to be hard put to it to carry out its task in the com- ing year, particularly in television, wnere competitive pressure is con- stantly rising." Blue-Chip Syndication ► There are more than enough blue-chip local sponsors to justify the production of top-flight syndi- cated film shows at a profit, Jake Keever, director of sales for NBC Television Films, told the Pitts- burgh Radio and Television Club last week. "We at NBC," said Mr. Keever, "feel most strongly that there are more than enough local sponsors to make the production of a first class, first run entertainment vehicle entirely feasible from a production standpoint, from a sales standpoint and from a successful financial standpoint." He also de- clared that the heavy influx of fea- ture film will have little effect on the syndication business. "From what I have discovered talking to station owners, they are buying fea- tures only to replace their older feature films and the market for syndicated film is firm and will re- main firm." TASO is Launched ► TASO, the Television Alloca- tions Study Organization, was offi- cially launched in Washington last week with a meeting of its board of directors. Temporary chairman is Harold E. Fellows, president of the NARTB. The new organization stems from the work of a special planning group representing five major elements of the television in- dustry, first called together Sep- tember 20 by the FCC to conduct a "crash" research program into the technical aspects of UHF and VHF. The groups represented m the organization include, besides the NARTB, the Association for Maximum Service Telecasters, the Committee for Competitive TV, the Joint Committee on Educational TV, the Radio-Electronics-Televi- sion Manufacturers Association. Color Cost ► RCA and NBC have spent more than $70,000,000 in pioneering color television. The figure comes from a man who should know, Frank M. Folsom, president of RCA, speaking late last week at the opening of a new $1,400,000 distribution center built for RCA in Los Angeles. Elec- tronics, says the RCA chief, has become one of California's fastest growing industries, and he predict- ed a 60 per cent gain in the next 10 years. Echoing the RCA-NBC optimistic approach with regard to color TV, Mr. Folsom foresaw de- mand for the color sets soon out- stripping the supply There would appear to be grounds for the op- timism. TV Set Output ► Factory production of television receivers in August last showed good gains over the production total for July, it is reported by the Radio - Electronics - Television Manufacturers Association. The TV set output, totaling 612,927 units in August, the highest since March, nevertheless was slightly off from the August, 1955, total of 647,903. The July, 1956, total was 336,931 units, RETMA re- ported. For the first eight months of the current year the aggregate output of television sets was 4,820,991. New Discount Plan ►WRCA-TV, NBC-TV's New York flagship station, made two attrac- tive rate changes in the week. Jay Heitin, director of sales, announced (Continued on page 10, col. 1) In Our View THERE is more than a little of interest, significance and logic in statements made last week to his stockholders by Harry Cohn, president of Columbia Pictures Corporation, in his annual report. Columbia, it must be noted, is the not unhappy parent of that pre- cocious, active and responsive offspring known as Screen Gems, so that, in a sense, Mr. Cohn may be said to be riding two horses at the same time. This is by no means an impossible feat. "Television," Mr. Cohn tells his stockholders, "has proved to be a competitor (for the screen) — and a very strong one. However, ours is a business of supplying the public with entertainment. . . . We have also delved deep of late into the field of supplying television entertainment. Let it be noted that we believe there is ample room for both media to exist profitably. Each, we are sure, can and will contribute to the progress of the other." The last sentence of the quoted observations of Mr. Cohn is to us particularly cogent and germane to a cur- rent situation in the economics of the entertainment busi- ness generally. We grant, of course, that Mr. Cohn may feel constrained to justify one objective of his organiza- tion with the other, at initial glance, but a more careful study of the matter indicates that he has really no basic conflict at hand. The point fundamentally is that the television medium must and will have material to satisfy its almost insatiable appetite for programs and that in- evitably the mainspring of the motion picture must be the source of that supply. Inevitable it is, then, that the world's film production center shall supply it. There are many ways within the entertainment orbit where the television medium can supply the public re- quirement better, and others in which the theatrical screen and theatre can do far better. There is a place for both, as has been said here before. — Charles S. Aaronson Television Today Passing in Review Monday, October 29, 1956 MOTION PICTURE Da TV TALES from BRITAIN ATTEMPTING TO BUILD A SHOW around the limber and lithe talents of Ray Bolger, NBC-TV has come up with a format that is instead rather thin and stilted. This Washington Square is a video version of the kind of loose frames which used to serve so well in radio — Manhattan Merry- Go-Round, Kraft Music Hall, Allen's Alley, etc. — limbo locales which were part of radio convention and were accepted as such. On television, however, this sort of thing, being visual, requires a lot of needless sus- pension of belief. This, in turn, simply slows up the entertainment which, on a variety show, can be no better than the sum of its individual parts: singing, dancing and intermittent sketches. Last Sunday, October 21, the parts were in only two or three cases top-level, including a couple or genial and graceful turns by Bolger doing his old soft shoe, and Bert Lahr's ancient but hilarious sketch as "The Doctor." They would have packed more punch in a 30-minute layout. The hour was too long. Sixty minutes, however, were hardly enough for Bob Hope's return the same evening, same network. Having the kind of bumptous person- ality that can dominate almost any proceedings, Hope also has the good sense to pack as much talent as possible into the shortest space of time and to treat it all as just what it is: variety, and no nonsense. It was solid fun all the way. Opposite Hope, and providing good programming contrast — a rare Sunday night quality — was the Omnibus bill on ABC-TV: a fascinating recapitulation, by montage of still photographs, of the last days of the great Manolete, along with a tantalizing clip from the current "Silent World" and a re-run of "The Stranger Left No Card." A glance Tuesday night at NBC-TV's new Jack Webb-produced film series, "Noah's Ark," brought some startling reactions. For one thing, it seems to have been made very close to a very close budget. Even if most of the money went into color film stock, it seems some might have been left over to finance more than two camera setups per scene. Story- wise, it's simply Dr. Kildare-Dr. Gillespie transferred to the world of animal medicine. Last week's star was an aging female Irish setter whose performance at least equalled those of the other players. Impressive because they seem to be carrying on in as high and fancy a fashion as they did last season are CBS-TV's comedy stars, Lucille Ball (and Desi Arnaz) and Phil Silvers. Monday evening Lucy and Desi were involved in a mountainous ado about nothing pertaining to the stage fright of their newly acquired son, and on Tuesday Sgt. Bilko was confronted with a humiliating campaign to instill culture (folk-dancing, finger-painting, music appreciation, etc.) in his men. Both shows are fairly wild and improbable and always honestly fun. Perhaps part of the secret is that while both are beautifully paced and imaginative, they also treat their more corny elements with the kind of straight-forward gusto with which the panel members of radio's late, lamented "It Pays to Be Ignorant" tackled their jobs. — V. C. SPOTLIGHT (Continued) that it is putting into immediate ef- fect the "7/40 Plan," a supplemen- tary version of its 14/50 sales plan. The 7/40 plan makes it possible for an advertiser purchasing seven sta- tion breaks, or participations, week- ly on WRCA-TV to receive a 40 per cent discount, applicable wherever the 50 per cent discount under the 14/50 plan applies. Mr. Heitin also announced that advertisers can now purchase live 20-second station breaks at exactly the same amount charged for the purchase of a black-and-white 20-second film sta- tion break. The station also will provide the advertiser with the services of a special staging and de- signing unit at no extra charge. !nto the Act ► Everybody can get into the act in the latest quiz show idea to emerge, this one from William Tell Productions, New York. Planned as a monthly program series, The Hidden Treasure Show is scheduled for a February, 1957, premiere, with $55,000 in first show prizes. William T. Clemons, Tell president, originated the show idea, patterned after newspaper contests in which the entrants determine the missing words to correctly complete a series of sentences. In the TV show, the sentences will be known as "Son- gvams," with visual clues in the form of musical production num- bers. Sponsor for the hour show will be the Disabled American vet- erans. Entry blanks are to be dis- tributed prior to each program. Here we go again. Flashing Call ► The enterprising and ingenious Filmack Television Studios in New York, whose parent is the motion picture Filmack organization of Chicago, has come up with some- thing new, flashing call-letters on film for TV stations. With eight- second spots giving stations two {Continued on page 11, col. 4_) LONDON: "I think we are on the edge of the stormiest controversy that has ever hit British broad- casting. We are on the verge of a great and stormy debate break- ing out about the way the yield of the license fees should be handled," said Sir Robert Frazer, director general of the IT A (In- dependent Television Authority) , in an interview to mark the first year of commercial TV in Britain. He referred to the recent report of the House of Commons' public accounts committee that denounced the present system. They had said the system was providing the BBC with income in excess of its needs. The agreement which determined the BBC income was about to ex- pire. "It depends," continued Sir Rob- ert, "on whether one regards the licenses as television box office or something to which the BBC has full right for historic reasons." "A number of people are beginning to say, T spend most of my time watching ITA programmes, but the whole of my license money goes to the BBC. The BBC must be pro- vided with an income, and the problem is to decide how that be a fair and proper one." Sir Robert confirmed that the ITA's request for all or some of the £750,000 which the Television Act provided for balancing pro- grammes, was being renewed and was under discussion between the Authority and the Government. He also pointed out that of the 2,000,000 homes able to choose their programmes the ITA au- dience was almost three times as large as that of the BBC. THE commercial TV audieno jumped from half a millio more than five and a half m during ITA's first year of o tion. There are now 2,716,000 viewers in London, 1,379,000 i Midlands, and 1,680,000 in Chester. These are the findings ol Nielsen audience research o isation. The survey adds tha variety shows "Sunday Nigl| the Palladium" and "Sunday 1 at Blackpool" have proved most popular shows. They hav peared in the "Top Ten" ra in London 43 times, and in Chester 15 times. The new ITA station at E Moor, Yorkshire, is to start b casting regular programmes vember 3. It will bring con cial TV within reach of an million viewers. The BBC is to attempt to up American television prog mes . and if worthwhile pic are received they would bi transmitted over the BBC neb This was announced by Lec Miall, head of BBC TV 'talks, said that the National Broad ing Corporation of America sending two American-type ti: sion receivers. They would to the 525-line American stani against the British standar 405 lines. "It is not an easj periment," he added, "We are ing advantage of special al pheric conditions at this tiix year." It is understood there is likelihood of an early reg transatlantic television excha: —WILLIAM . The Show-Makers Shower of Stars begins its third season Thursday, November 1, with an action-packed program in full color over CBS-TV starring Jack Benny, Nanette Fabray, Bob Cros- by, Johnnie Ray and Mary Costa. Ralph Levy produces and directs and Hugh Wedlock and Howard Snyder are the writers. * Lloyd Bridges stars in "American Primitive" on Studio One over CBS- TV Monday, October 29. Also in the cast are Cameron Prud'homme, Arch Johnson, Joanne and Wryley Birch. ★ Ralph Bellamy, Nina Foch, Lloyd Bridges and John Ericson star in Harold Jack Bloom's original TV drama, "Heritage of Anger" on CBS-TV's Playhouse 90 Thursday, November 15. Vincent Donehue di- rects. * Nat "King" Cole will reign over his own weekly TV program via NBC-TV Mondays beginning No- vember 5. The quarter hour will also have a choral group posed of four men and a girl a 16-piece orchestra. ★ Richard Basehart will star ir Soon to Die," fourth telefilm t produced by Screen Gems CBS' Playhouse 90. The films . November 1 with "Country band." "Confession" comes vember 8; "Massacre at I Creek," November 15, and the I hart teleplay November 22. ★ Nancy Kelly stars in the St One presentation, "The Pilot,' CBS-TV Monday, November 18. teleplay is an original by Crabtree. ★ Guy Madison and Dianne F< star in the romance, "Sometim Happens," on Ford The Wednesday, November 7. In pert are Michael Emmett, Je Cooper and Louis Towers. 10 on Picture Daily ^LYWOOD, Monday, October 29, 1956 Television Jqday U. S. A.: WOOD: Hal Roach, Jr., iveral predictions on the im- future in television, in a members of the Radio and »n Women of Southern na: Bad shows, getting as oney as good shows for re- ill now be eliminated. Some h-ant type of programming instituted to meet the spon- pd for point of sales inter- feater concentration on local onal time buys will be in- on multiple sponsored pro- > satisfy local sponsor com- These problems can only «red with "films" that can ■d into various time slots. Listry will demand a more narket for its product to the investment. The tre- development of creative nong women for the medi- ow recognized. . . . s a switch: Ralph Edwards family are scheduled for o Person November 2. . . . lar Jubilee will present the >-hour film over the CBS- Vork, November 3. The film :"The Wizard of Oz," the 'e that MGM film will be udy Garland stars Ironi- 'idence: Kate Smith had the on the Sullivan show at precisely the same time that Abbott & Costello were doing their famous "Who's on First" bit for Steve Allen on the other network. For those who like to tax their memory — Abbott & Costello zoomed into the big time with that banter when Ktae Smith gave the pair a regular spotlight break on her popular radio program. "Playhouse 90" announced Friday it signed seven-year-old Evelyn Rudie to play the title role of Kay Thompson's "Eloise." . . . Law- rence Welk, Plymouth-Dodge execu- tives and Grant Advertising- Agency heads had good rhyme and reason for that shindig at the ABC- TV studios. The network musical variety program with top tunes and new talent was loaded with happy entertainment. The commercials were novel, entertaining, with just the right amount of sales appeal. . . . "Hey, Jeannie!" We're sure glad that daylight saving time problem is out of the way, and that you made it okay this Saturday. Rushed home after that top notch Ford Star "Cole Porter Festival" Jubilee the week before to catch the show. Discovered the postpone- ment on account of the spec and time problem. —SAMUEL D. BERNS jo's Where t D. Levitt, vice-presi- id general manager of ia National Productions, 1 be chief executive officer 4BC subsidiary, it is an- by Charles R. Denny, ; vice-president, operations. V. Livingston, formerly t of California National, i named head of NBC-TV s originating from the s Pacific Division. Landay, executive pro- ftf WRCA and WRCA- ^ex and Jinx" radio and i programs, has been roducer of program syndi- ^or Tex and Jinx, a new "or which plans presently ig formulated. Associate Hank Wexler will re- r. Landay as executive : a Schnitzer has been i vice-president in charge uction for Volcano En- Inc, and will head- at the firm's Hollywood General Service Studios, lounced by James Bank, ; of Volcano. Kaufman, president of ilms, has announced the appointment of Herbert J. Leder, veteran producer of television film shows, as story editor for the com- pany's programs. Allan B. Connal has been promoted to supervisor, facility staging, for WRCA-TV, effective immediately. Mr. Connal was for- merly senior studio supervisor, WRCA-TV. In his new position Mr. Connal will be responsible for unit supervisors, designers, make up and wardrobe personnel. He will report to Peter Appe, operation manager for WRCA-TV. Stan M. Cole, former director of Industrial Films Division of Mel Gold Productions, Inc., has been named sales manager of that company, it is announced by Mel- vin L. Gold, president. Frank Langley has joined WPIX, New York, as assistant to the publicity and public relations manager. He will take over the duties of Virginia Everett, re- signed. Mr. Langley was former- ly assistant to the public relations director at WOR-TV. Murray Benson has been ap- pointed director of merchandising for Television Programs of Amer- ica (TPA), it is announced by Milton A. Gordon, president. Licensing and merchandising will now be handled direct, instead of through Stone Associates, as in the past. NBC's Closed Circuit Traces Rise of Man and Merchandise in Color by VINCENT CANBY Not all of the most imaginative television programming these days is going out over air to wander aimlessly from booster station to booster station. Last week in New York NBC's Telesales Department conceived, produced and sent forth to Chicago's Drake Hotel — by closed circuit — a special 30-minute production designed to sell color television to the 600 delegates at the annual convention of the Asso- ciation of National Advertisers. Originating from the compara- tively cramped quarters of Studio 3-K, the show had as its all-en- compassing theme, Man's Life in a World of Color. It wasn't Arnold Toynbee, exactly, but it did detail in terms both amusing and tren- chant how Man and Merchandise will go onward and upward to greater rewards as a result of color TV. Produced by Dave Lowndes from an idea thrashed out with another Telesales member, Bob Koch, and directed by Craig Allen, "Man's Life" was able to suggest — almost at one and the same time — that the brilliant red of the apple may have hastened Adam's fall from grace, that art is color and that color is emotion as well as a means of communication. In less abstract phraseology, color sells. The production utilized the serv- ices of singers, dancers, one tom- tom player and Ernie Kovacs, the latter seen briefly as a somewhat befuddled color TV pioneer, trying to explain why, in the early days, you had to paint a pumpkin blue to make it come out yellow. The show was in turn climaxed by a panel discussion, in New York and for the benefit of the Chicago audi- ence, on what exactly color means to the advertiser as far as cost and quality are concerned. The soft-sell message of "Man's Life" did not come at the ANA delegates without some manner of preface. This was in the form of a hard-sell speech, delivered to the delegates in person in Chicago by Richard A. R. Pinkham, new vice- president in charge of advertis- ing for NBC. The highlights of Mr. Pinkham's address were pre- dictions that advertisers will be investing $150,000,000 a year in network color shows by 1957 and $600,000,000 by 1960; that the total of 100,000 color receivers now in operation will grow to 300,000 by January, 1957, and 40,900,000 by 1965. Mr. Pinkham also said that pre- liminary findings in the NBC- Batten, Barton, Durstine & Os- born ColorTown survey revealed such gee-whizzers as: owning a color set tends to increase TV viewing; there are more viewers per color set, and that color boosts the impact of commercials — "the total recall (of a color commer- cial) is twice that of black-and- white commercials." Mr. Pinkham thus cued in from Studio 3-K in New York the Tele- sales fantasia. As only color TV can do, this put the message over in sight, sound, demonstration, cir- culation and, of course, color. It cost approximately 10,000 bucks, borne completely by NBC which has come to regard such items, in the long view of history and Man's search to better himself, as a shrewd investment. SPOTLIGHT {Continued) seconds of ID, it is claimed the new flashing call-letters keep the visual pace of the preceding commercials. Don Mack, vice-president, cites the new technique's value in promoting the station — by the station, via the animated flashing call-letters. Return of Mama ► "Mama," one of television's old- est and most popular television series, refuses to fade away even though it's been off the air for a matter of months now. CBS-TV announced last week that the series, starring Peggy Wood, will return to the network on film and with en- tirely new episodes Sunday, Decem- ber 9. The cast, including Judson Laire, Rosemary Rice, Dick Van Patten and Robin Morgan, remains the same. Third Time Around ► A notable experiment in docu- mentary presentation first offered on the CBS network March 18 last will have a third time around come November 25. "Out of Darkness," done by the CBS Public Affairs unit, and telling the story of men- tal illness, had a second appear- ance on the network last April 29, and was as well received as at the initial presentation. TRANSCRIPTIONS FILM COMMERCIALS wiih FINE SOUND are recorded at FINE SOUND Inc. pl 3-5400 »wwiw ""••711.5th Ave.. NYC- Thank you, Mr. Balaban . . . Your wire "pleasures" us in a hundred ways! Class of Service This is a fast message unless its deferred char- acter is indicated by the proper symbol. WESTERN UNION TELEGRAM W. P. MARSHALL. President J SYMBOLS ^* DL = Day Letter NL = Night Letter LT s _ I nternationa 1 ""Letter Tclegtarri^ The filing time shown in the date line on domestic telegram* is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination 0 BHB130 ?D FAX CHICAGO ILL 2£ MR. STEVE BROIDY ALLIED ARTISTS PICTURES CORP I4.376 SUNSET DRIVE HOLLYWOOD CALIF AS YOU KNOW I HAVE GONE ON RECORD AS SAYING WILLIAM WYLER ' S "FRIENDLY PERSUASION" IS THE BEST ALL AROUND MOVIE I HAVE EVER SEEN. THEREFORE I SHARE THE SAME GRATIFYING FEELING THAT ALL OF YOU AT ALLIED ARTISTS MUST BE EXPERIENCING FOLLOWING THE OPENING OF "FRIENDLY PERSUASION" AT THE UNITED ARTISTS THEATRE, CHICAGO. NEVER HAVE I HEARD SUCH AUDIENCE REACTION. THEY LAUGHED AND CRIED AND GREETED THE ENDING OF THE PICTURE WITH SPONTANEOUS APPLAUSE. I PREDICT THIS PICTURE WILL RECEIVE THE GREATEST WORD OF MOUTH PRAISE OF ANY FILM TO PLAY HERE IN RECENT YEARS. I AM CERTAIN THAT THEATRE AUDIENCES IN NEW YORK WILL RESPOND THE SAME WAY THEY ARE HERE WHEN YOU OPEN AT THE MUSIC HALL THIS WEEK. AND ACROSS THE NATION "FRIENDLY PERSUASION" WILL BECOME ONE OF THE MOST TALKED ABOUT FILMS OF THE YEAR. MY SINCERE WISHES FOR CONTINUED SUCCESS AND CONVEY TO WILLIE MY CONGRATULATIONS FOR ANOTHER GREAT PICTURE. SINCERELY JOHN BALABAN BALABAN AND KATZ Opens Thursday, November 1, Radio City Music Hall, N- Y MOTION PICTURE DAILY NO. 84 NEW YORK, U. S. A., TUESDAY, OCTOBER 30, 1956 TEN CENTS j Reports: ependents zotiate To Todd-AO Sees Wide-Screen 'Standardized' At 1.85 to 1; CinemaScope 2.34 Month Revenue it $3,645,000 LESTER DINOFF Theatre Corp. is currently jg with independent produc- g to make films in the Todd- George Skouras ■ss, ac- i presi- jrge P. i in an i n ce- the annual g of hold- yester- , along lagna's ;sidenf asurer, 3ollen- losed that company revenue e eight month period ended 1956, totalled $3,645,000, 'ontinued on page 7) in Producer Seeks ♦pea/ to Distaffs .AWRENCE J. QUIRK \insworth, only active woman lucer in Hollywood, who in ip with actor Guy Madison g independent films for Co- ■lease under the title, Romson jins, firmly believes there is a " women in production, al- j!he is a realist about it being world. Miss Ainsworth has Continued on page 6) in Touring Nation Deal Showmanship '& L. Hyman, vice-president ■ican Broadcasting-Paramount jl is in the midst of a country- ir of his company's affiliates aim of emphasizing local- owmanship. The return to jnehandising of pictures is a Continued on page 6) The so-called "technical revolution" wide-screen is leveling off at 1.85 to 1 closer to 2.34 to 1, in the opinion of Col. Meet to Ratify Schneider's Contract A meeting of the stockholders of Columbia Pictures, "in 'lieu of the annual meeting," has been called by the board of directors of the com- pany to ratify employment contracts for two executives and to elect a board of nine directors, according to a Columbia notice issued yesterday. Stockholders will be asked to ap- prove the employment contract of A. Schneider, first vice-president and treasurer, and the issuance to him of a stock option of 35,875 shares at the price of $17.32682 per share. Also, to approve an option grant to Gerald Rackett, executive in charge (Continued on page 7) Extension to AB-PT on Disposal of Theatres From THE DAILY Bureau WASHINGTON, Oct. 29.-The Jus- tice Department has given American Broadcasting-United Paramount Thea- tres another extension of time in which to dispose of 22 theatres requiring di- vestiture under the terms of the Para- mount consent decree. The deadline was upped from Nov. 5 to Jan. 15. The company is current- ly in the process of disposing of an- ( Continued on page 7 ) has settled down to a point where and the CinemaScope aspect ratio is Merle Chamberlin, member of Holly- wood Studio Projectionists Local 165, IATSE, and chief of projection at the M-G-M studios. Chamberlin's viewpoint is presented in the autumn issue of the Bulletin of the International Alliance of The- atrical Stage Employees and Moving Picture Machine Operators. "Standardization seems to have ar- rived," Chamberlin said. "I will admit ( Continued on page 2 ) Gael Sullivan Services To Take Pface Tomorrow Funeral services for Gael E. Sulli- van, former executive director of Thea- tre Owners of America, will be held here tomorrow at the Roman Catholic Church of St. Ignatius Loyola. Sullivan, 51, died Saturday following a heart attack. He is survived by his widow, Anne; two sons, Gael, Jr., and Bede, and two daughters, Sheila and Brenda. The former TOA official, who was also active in the Democratic National Committee, in recent months was a Magna Theatre Corp. executive. Gael Sullivan 'Rock Around the Clock' on Way to Becoming One of Columbia's Biggest Foreign Grossers "Rock Around the Clock" is rapidly becoming one of Columbia Pictures' biggest export grossers, according to an executive of the company's foreign distribution division. Since its release in Dublin last July, this low-budget, exploitation picture has been a flourishing phenomenon in Europe and the Far East, in many instances outgrossing some of the biggest U.S. color productions playing at advanced prices, the official said. Citing some recent situations, he reported that two of three theatres cur- rently showing the pictures in Brussels, Belgium, have already outgrossed all other runs, one of them by 20 per cent. In Port of Spain, Trinidad, at the end of its run it had topped the previous record holder, a CinemaScope spec- tacle, by over 20 per cent, he said. In Singapore, Malaya, the claim was that only one other picture topped it. At Fla. Meet Fabian Hits 'Restricted9 Production But Reaffirms Faith in Future of the Theatre Special to THE DAILY JACKSONVILLE, Fla., Oct. 29.- "This industry needs producers who are concerned about keeping film on theatre screens — who believe that a vigorous exhibition busi- ness requires a constant and adequate source of feat ures," S. H. Fabian, p r e s i dent of Stanley Warner Corp., declared in a speech yes- t e r day before the Motion Pic- ture Exhibitors of Florida convention at the Roose- velt Hotel here. Fabian, reaffirming his company's ( Continued on page 7 ) Si Fabian Production, Distribution Willing to Aid: Stellings Special to THE DAILY JACKSONVILLE, Oct. 29. - En- couraging contacts in the past sev- eral days have been made by Thea- tre Owners of America with distribu- tion and production groups for the betterment of relations within the industry, it was pointed out here to- day by Ernest G. Stellings, president of Theatre Owners of America, at the (Continued on page 7) Six Films, Directors Set for SDG Awards From THE DAILY Bureau HOLLYWOOD, Oct. 29.-Nominat- ed by the Screen Directors Guild for directorial achievement awards for the period from July through Sep- tember are: "Bus Stop," directed by Josh Lo- (C ontinued on page 7) 2 Motion Picture Daily PERSONAL Will Meet Nov. 25-27 MENTION Carolina 7.0. Group Wide Screen DAVID GOLDING, vice-president in charge of advertising and pub- licity for Hecht-Lancaster, will arrive in New York tomorrow from the Coast. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres; Bernard Levy, his assistant, and Al Sicignano are in Des Moines today from New York. William Mansell, Warner Broth- ers division manager in Philadelphia, is in Chestnut Hill Hospital there as a result of a leg injury. • Herman Cohen, producer, has re- turned to Hollywood from New York. • George Woodham-Smith, a direc- tor of the J. Arthur Rank Organiza- tions, is in New York from London. Name 6 Film Leaders For 'Wisdom' Citations HOLLYWOOD, Oct. 29.--Cecil B. DcMille, Louis B. Mayer, Jack L. Warner, Darryl F. Zanuck, Mervyri LeRoy and Laurence Olivier will re- ceive "Wisdom Magazine's" first an- nual award for "significant contribu- tions to knowledge and to the advance- ment of public education" at an invi- tation dinner Dec. 2 in the Beverly Hilton Hotel here. Lodge Luncheon Today Comedian Alan King and Oscar Goldstein, District Grand Lodge No. 1 executive of B'nai B'rith, will be the guests at the first membership lunch- eon meeting of the new season of New York's Cinema Lodge of B'nai B'rith at Toots Shor's today, it was an- nounced yesterday by Robert K. Sha- piro, president. A feature of the luncheon will be the climax of the lodge's annual fund-raising drive through the sale of 500 Contribution Share Certificates for $25 each with one of the purchasers being awarded a Cadillac. Barnett Firm Moves Barnett International Forwarders, Inc., specialists in international freight forwarding and customs work for the motion picture and tv industries, has moved its offices and packing rooms to a new location here on West 43rd St., it was announced yesterday by William Barnett, president. The new location permits consolidation of activ- ities he said. Special to THE DAILY CHARLOTTE, N.C., Oct. 29.-The Theatre Owners of North and South Carolina will hold their 44th annual convention at the Hotel Charlotte here on Nov. 25-26-27, it was announced by Jack D. Fuller, president of the association. Co-chairmen of the convention com- mittee are Howard B. McNally of Fay- etteville, N. C, and R. L. Baker, Jr., of Gastonia, N. C. Assisting them are: Ernest G Stellings, in charge of clinics; C P. Freeman, Jr., entertainment; F. H. Beddingfield, exhibits; Mrs. Runa C. Greenleaf, ladies' activities; and L. L. Theimer, publicity and talent. The reception of those registering will be handled by Roy Rowe of Burgaw, N. C, and J. J. Kime of Roseboro, N. C. Ulmer C. Eaddy of Charlotte will han- dle hotel reservations and convention registrations Registration will commence at noon Nov. 25, with the afternoon de- voted to a directors' meeting and a social hour hosted by C. J. Mabry, president, and R. L. Simpson, manager of Motion Picture Advertising Service Co. Among the features over the three-day period are showmanship clinics, forums on advertising and con- cessions and activities of drive-in and small indoor theatres. Prominent speakers, to be announced at a later date, will address the delegates. Climaxing the three-day affair will be the annual president's banquet and dance in the hotel ballroom. Eastman Reports 'Best 3 Quarters in History' ROCHESTER, N. Y., Oct. 29.- Sales and earnings of Eastman Kodak Co. for the first three quarters of 1956 were the best the company has had for a corresponding period, Thomas J. Hargrave, chairman, and Albert K. Chapman, president, report- ed yesterday. Consolidated sales of the company's U.S. establishments foi the first three quarters of 1956 ( 36 weeks ending Sept. 2) amounted to $500,699,837, an increase of 2.8 pei cent over the $487,284,358 for the corresponding period in 1955. Net earnings after taxes for the 1956 three quarters were $60,968,204. This was a 5.1 per cent increase ovei the $57,982,467 reported in 1955, the best previous three quarters earnings total. Earnings were equal to $3.32 per share on 18,277,260 common shares outstanding compared with $3.15 per share a year ago. Earnings were 12.2 per cent of sales compared with 11.9 per cent in the correspond- ing 1955 three quarters. Pre-tax earn- ings were $132,278,597, an increase of 3.7 per cent over the $127,582,516 for the first three quarters of 1955. ( Continued from page 1 ) that while not all pictures are projected at 1.85 to 1, wide-screen product is being photographically composed at that ratio. You could feel perfectly at ease in informing members that non- anamorphic, wide-screen pictures can be tied off at 1.85 to 1. "In cases where keystone is a part and parcel of the projection installa- tion, compensating masking adjust- ment and aperture filing will cut that ratio down a small amount, but in all cases, the projected picture will be much more pleasing if we start at the same ratio point in the projector head. That will also cut down five or six sets of apertures," Chamberlin said. Closer to Where It Should Be' The Hollywood projectionist said that the anamorphic CinemaScope ra- tio is closer to where it should have been all along. "Now that most Cine- maScope prints have mag-optical tracks, the actual photographic ratio ends up on the film at 2.34 to 1. With proper masking our projected CinemaScope picture should be closer to 2.25 to 1. "I think we will agree that this ratio change will contribute materially to eliminating the viewed - through - a - mail-slot effect on many CinemaScope presentations," he said. Chamberlin also mentioned other propection equipment in which stand- ardization and modernization are taking place, among them being a new approach to "heat-on-film" problems, new carbons, aperatures, light level, excessive grain and definition in prints. Deluxe Film Lab Signs New Pact with Local A two-year contract has been signed between IATSE Local H-63 and Deluxe Film Laboratory, grant- ing salary increases from $4.00 to $7.00, depending on job classifica- tions, union officials have announced. The contract is retroactive to Oct. 1. The contract, approved by the executive board of the union and ratified by the local membership also reclassified several jobs into higher labor grades, increasing the minimum scales and providing in- creases for those holding the posi- tions. Three weeks vacations were granted for employees with over 12 years of service. Ginger Rogers Forms Lincoln Productions HOLLYWOOD, Oct. 29.-Ginger Rogers has formed her own com- pany, Lincoln Productions, to pro- duce films for theatrical and television release. Stevens Favors 'Giant' In 1.66 to 1 Ratio "Giant" should be projen the aspect ratio of 1.66 to 1 der that "its pictorial and ei impact may not be reduced," Stevens, producer of the Warner Brothers release, sa; ! wire to the International Alii ■ Theatrical Stage Employees. Stevens took exception to ment by Merle Chamberlin, < projection at M-G-M - studio had said that the aspect r wide-screen pictures seems approaching standardization i to 1. The producer said, "I si belief that the motion picture capitalize on the resource of height." McKeesport Manaq Ask City Tax Remo McKEESPORT, Pa., Oct. 29. Fordan, manager of Stanley V Memorial and Victor Theatn William Weiss, operating the and Victor, have made a forrr test to the City Council that the community's five per cent ment tax is lifted next year, it necessary to place two of the I on partial operation or close th tirely. The exhibitors, in their r. pointed out that the Federal ( ment has removed taxes on tic 90 cents and less; that neig!' Clairton removed the amusem last year, and that Duquesne tax. NEW YORK THEAl ( — RADIO CITY MUSIC Hi Rockefeller Center "TEA AND SYMPATH starring DEBORAH KERR • JOHN KEF In CinemaScope and Metrocele. An M-G-M Picture and SPECTACULAR STAGE PRESENT! FILM SERVICE CENT • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACU.l MOVIE LAB BUILD 619 W. 54th St., New Yoi JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williac nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturday days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York. Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. - October 30, 1956 Motion Picture Daily 3 EDPLE I1 Stellings, president of Stew- i ett Theatres and recently resident of Theatre Owners ikca, will be guest of honor fciday at a stag party to be ttiim by the Charlotte, N. C. lub. □ -n Berke has resigned as producer for Guild Films ihis own New York produc- ?>anv, making full length fea- United Artists release. □ ftn Goldman, Philadelphia ead, has resigned as mem- he Mayor's Theatre Control ~l_ ormed several years ago as ing body for stage attrac- ilclman holds that recent de- " f the U. S. Supreme Court board of any right to police lilpoductions. 1 Carter, of Ottawa, has ned to the new post of comp- : the Canadian Broadcasting ] ith responsibility for finan- " ations of the CBC. □ s Carrature has been named ( of the tax department at . idio, effective immediately, ces Henry Horton, who re- ently. f Ohio Board Will Before Convention MBUS, O., Oct. 29.-The directors of the Independent Dwners of Ohio will meet on |Nov. 12, at the Deshler-Hil- a|i here on the eve of the state |»n of the association, Nov. 13- Jjrding to Bobert Wile, ITO 5ecretary. mvention will open Nov. 13 | luncheon, with registration I- Speakers at the luncheon moon session are scheduled to 1\bram F. Myers, Allied gen- isel; Bube Shor, president of ty Emanuel, eastern Pennsyl- ~~ hibitor. :imonial dinner to Martin resident of the association I to 1923 and from 1925 to II be held Tuesday evening ■How Boom. 11 d Republic Suit fork Supreme Court Justice R Aurelio yesterday granted y Steinberg and Irving Amster, ers in Bepublic Pictures, the | 'amend their complaints and allegations" in their suit lerbert J. Yates and the Be- oard of directors, originally 955. Judge Aurelio, in his ;terday, dismissed part of the s in the suit, which had . he defendants violated their i duties and "wasted corporate ' permitting certain films to be Production-Distribution Firms Had $706,489,000 Receipts in '54 By J. A. OTTEN WASHINGTON, Oct. 29.-Firms engaged in producing and distributing films for other than television use had gross receipts of $706,489,000 in 1954, the Census Bureau reported today. Producers and distributors of films tv had additional receipts of $85,400,- 000, the Bureau said. It put the re- ceipts of companies servicing produc- tion and distribution firms at $160,- 149,000, but these of course came out of and duplicated the receipts of the production-distribution companies. Additional Beports Coming Comparable figures for earlier years are not available, Bureau officials said, explaining that earlier figures were collected and issued on different bases than the 1954 figures. More de- tailed reports are due shortly on the operation of production, distribution and service firms in 1954, based on the comprehensive censuses of business and manufacturing taken last year. The Bureau also revised slightly its earlier-released figures on theatre busi- ness in 1954, showing 18,491 thea- tres with total receipts of $1,407,151,- 000 two years ago, compared with 18,- 532 thea'tres with $1,614,235,000 of receipts in 1948. Preliminary figures released in May had shown 18,560 theatres in 1954 with $1,415,763,000 of receipts. Overall Total Unobtainable The production-distribution receipts naturally come largely out of the thea- tre receipts, and are not receipts from the public in addition to the theatre receipts. However, some production- distribution receipts do not come from theatres— such as receipts from sales of old films to television. There's no way of figuring, Census officials said, just how much all branches of the in- dustry took in from the public, with duplication and overlapping eliminat- ed. Today's report showed 1,156 com- panies engaged in motion picture dis- tribution activities, with total receipts of $685,404,000. These receipts in- cluded receipts from export sales. The distribution firms included 798 dis- tributing films for other than televi- sion use, with total receipts of $637,- 482,000. Another 84 firms distributed films for television, with receipts of $24,052,000, and 274 additional firms supplied film delivery and other serv- ices for film distributors, with total re- ceipts of $23,870,000. 775 Companies in Production According to the Bureau, 775 firms were engaged in actual film production in 1954, with total receipts of $130,- 355,000. These firms included 541 companies engaged in producing films for theatres and other non-television use, with receipts of $69,007,000 (and 234 firms producing tv films, with re- ceipts of $61,348,000. Another 421 companies were engaged in casting services, scenery rental, camera rental and other services allied to film pro- duction, and these firms had $136,- 279,000 of receipts. Bu reau officials explained that pro- duction receipts included only film rentals received directly from exhibi- tors, receipts from outright sales of films, and miscellaneous receipts othei than from film rentals. Beceipts from independent distributors and from company-owned distribution offices are included in distribution receipts and not in production receipts. Figures from Different Years The previous film industry census look figures from production and dis- tribution in different years— the former in 1947 and the latter in 1948-and included different types of companies and different types of receipts. For example, the 1947 census of manufac- turing showed 277 firms engaged in film production and service activities, with "total cost of work done" report- ed at $460,143,000. The 1954 census counted more companies, but used the artificially-calculated "receipts" figure instead of the "cost of work done." The 1948 census of distribution showed 651 establishments with re- ceipts of $533,963,000. This did not include distributors of non-theatrical films, but otherwise should be com- parable to the 1954 figures for distrib- utors of films for other than tv use. Drive-ins Total 3,775 The revised figures for theatre re- ceipts published today showed 14,716 conventional and portable theatres with receipts of $1,179,371,000, and 3,775 drive-in theatres with receipts of $227,780,000. The 1948 census showed 17,721 conventional and portable theatres with receipts of $1,- 567,402,000 and 811 drive-ins with receipts of $46,833,000. All receipt figures include admissions taxes. Cen- sus officials cautioned on one differ- ence between the 1954 and 1948 fig- ures: the lower federal admissions tax rate in effect in 1954. Cinerama Would Settle Claims and Obligations Cinerama Productions Corp. hopes to settle by the end of this month, all of its outstanding claims with Cine- rama, Inc., and to have terminated all future obligations to Lansing Founda- tion, Inc., president Milo J. Sutliff has declared in a letter to stockholders. Sutliff said that Cinerama Produc- tions has liquidated a $1,940,000 debt and, in effect, paid out of theatre net income its share of exhibition and production costs in the amount of $8,578,000. He also said that "many advan- tages were realized by us in the agree- ment with Stanley Warner Cinerama Corp., in which the company trans- . . . NEWS ROUNDUP 'Giant' Seen 'Top Grosser' Based on the returns of its first three openings to date— New York, Hollywood and Chicago— George Ste- vens' production "Giant" has already established itself as the "foremost con- tender for top grossing honors in the history of Warner Bros.," the company said yesterday. At the Boxy Theatre here it did $165,000 in its first week, $152,000 for a second, and is expected to draw $120,000 in its third week ending tomorrow night. A Grau- man's Chinese Theatre in Hollywood, where the picture's first week recorded $50,000, it is expected to wind up its second week tomorrow night with $45,000. At the Chicago Theatre, where the picture opened Thursday, it lias grossed $54,269 in its first four days ending Sunday night, and is an- ticipated to gross $80,000 for the week. ■ Kreisler Out of Budapest Bernard Kreisler, official of the In- ternational Film Associates Corp., now on a tour behind the Iron Curtain to negotiate sales for a package of Amer- ican-made films there, was report- ed by the United Press to be "one of the first Americans to escape from Hungary since the uprising began." ■ 'Silent' Big in Mich. Columbia's "The Silent World" did $4,200 for its first three days at the State Theatre in Kalamazoo, Mich., after the opening day of $1,450 set a new one-day record for a Columbia film there, topping "Caine Mutiny." ■ 'Shark' Co-op Program A vast retail co-operative program spotlighting Samuel Goldwyn, Jr.'s CinemaScope production of "The Shark-fighters" at more than 200,000 outlets in 123 major market areas has been set by United Artists, it was an- nounced vesterdav by Boger H. Lewis, UA national director of advertising, publicity and exploitation. ferred its exclusive license and obliga- tions for the production and exhibi- tion of pictures in the Cinerama proc- ess." Sutliff said that among the ad- vantages is a 25 per cent increase in "our share of current net profits of the first four theatres, and in addition, an immediate distribution of 10 per cent of the net profits in 1 1 additional theatres which were opened in the U. S. and Canada, effective with the exhibition of 'Seven Wonders of the World'." Sutliff said that the next film in the Cinerama process is "The Search for Shangri-La" and that it is nearly com- pleted and preparations are going for- ward for yet another film, to be en- titled "The Eighth Day." 6 Motion Picture Daily Tuesday, October 30, 1 In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO JF. "JACK" O'BRIEN" has been s named manager of the RCA Northeastern Region, with headquar- ters in Boston. As chief executive in that territory, O'Brien will play an important part in determining policies and dealing with problems relating to the sales and merchandising of all RCA and RCA Victor products. Helmco-Lacy, Inc., Chicago, has developed several models in its new line of "Fountainettes." Newly fea- tured in the single pump models are lever action pumps instead of the plunger type previously used. These new stainless steel pumps are adjust- able for exact portion control and can accommodate a variety of toppings, including cold fudge. The appointment of Henri/ Schwartz as representative in the metropolitan area was made hy the Bennet Mfg. Co., Alden, N. Y., a leading manufac- turer of waste receptacles. Schwartz has been in the janitor supply field since 1935 and is well known to job- bers and dealers around town. Selenium rectifer units are offered by the Kneisley Electric Co., Toledo, to replace conventional 15-ampere bulb tubes of 40-, 50- and 60-am- pere tube rectifiers. Called "Sel- Tubes," they fit into the same space and require no external wiring. Doc Fai^e & Associates, New York, have marketed a carbonsaver for 9mm, 10mm, 11mm and 13.6mm posi- tive carbons. Manufactured by How- ard Neilson, the new device is adapted to both Ashcraft and Strong rotating carbon lamps. A cleaning agent applicable to many different surfaces inside the theatre has been announced by the Kusiel Chemical Co. of New York. Called "Randu" the compound may he used on all surfaces unharmed by water. Walter Reade, Jr., head of Walter Reade Theatres, has had a "Viera- lite" lenticular screen installed in the St. James Theatre, Asbury Park, N.J., for "War and Peace." Three different models of an elec- trically-cooled pre-mix beverage dis- penser have been placed on the mar- ket by S & S Products, Lima, Ohio. Called the "Quikold Premix," this manually operated cold drink dispens- er comes with a single draft arm for one flavor, a pair of draft arms for two flavors, and three draft arms for three flavors. REVIEWS: Curucu, Beast of the Amazon Universal Producers Richard Kay and Harry Rvbnick have come up with a spine- chiller, released through Universal, for the vounger element and those older folk who like to be scared out of their senses. And while this latest example of its genre offers nothing especially new, there is some au- thentic Brazilian jungle scenerv, in Eastman color, and brawny John Bromfield and shapely Beverlv Garland are on hand as adventurers in the wild area. Curt Siodmak has written and directed the film for fairly suspenseful results, and it is being offered on a "package" basis, com- mencing in December, with "The Mole People," another horror film item from Universal. Bromfield plays a plantation foreman in the Amazon area who is puzzled by the loss of manv of his native workers to a legendary mon- ster who has the appearance of a huge bird. After obtaining permission from the home office in Rio, he goes up the Amazon to track down the monster, accompanied by a woman doctor, Miss Garland, who is look- ing for an alleged cancer cure supposed to be contained in the sub- stance used for shrinking human heads. The "monster" turns out to be their guide, Tom Pavne, a native who is secretly the chief of a head- hunting tribe. Pavne has devised a kind of Hallowe'en costume made up of colorful bird feathers and a monstrous-looking papier-mache-tvpe head, with which he terrorizes one and all. However, before the protagonists make this discovery they get lost in the jungle, chased bv fierce native tribes, attacked bv snakes and other denizens of the wild, scratched, bitten, captured and threatened with death. Amidst the distractions, Bromfield and the lady medico develop a romance. All ends well for the lovers when a native chief whom Miss Garland had treated for appendicitis rallies his tribe and rescues them from the headhunters. Then it's back to civilization and safety. Running time, 76 minutes. General classification. For December release. Lawrence J. Quirk The Mole People Universal This Universal presentation, which is being made available in a "package" with "Curucu, Beast of the Amazon," is a scarv enough con- coction, although the situations strain credibility at times. The suspense quotient, however, is high, and the product should do a goodlv business among devotees of this kind of entertainment. Virgil Vogel directed and William Alland produced. The screenplav of Laszlo Gorog tells of a weird people who inhabit the underground recesses of a snow-covered Asian mountain area. A scientific expedition, headed by John Agar, comes upon them when they investigate the site of an ancient Sumerian civilization. Descending into a deep mountain recess into which one of their party has fallen, Agar and his friends find themselves trapped bv a landslide and forced to seek egress through a series of tunnels. They come upon an under- ground civilization descended from the Sumerians which had taken refuge in the mountain centuries before and today cannot even stand sunlight. Using the harsh rays of their flashlight to keep the inhabitants at bay, Agar and his associates investigate their surroundings. The king, Arthur Gilmour, and his people, awed by the flashlight, think the explorers are gods, but the high priest, Alan Napier, is suspicious, and eventually is instrumental in ordering their death sentence. The Sumerians keep under subjection a sort of sub-race, the mole men, who are monstrously uglv in appearance and have gigantic claws for digging into the earth. These slaves revolt, and help Agar and partv to return to the upper earth. Cynthia Patrick is on hand as a Sumerian girl for whom Agar develops an attachment, and Hugh Beaumont, Nestor Paiva, Phil Chambers, Rodd Redyving and Robin Hughes lend adequate support. Running time, 78 minutes. General classification. For December release. L. J. Q. Hyman Toun (Continued from page 1) major point in the ten-point j gram promulgated by Leonard Goldenson, AB-PT's president, Hyman, and recently stressed at national conference of the compa affiliates and executives. Hyman has met with manager: theatres operated by AB-PT and affiliates in Detroit, Buffalo and R< ester, urging greater local-level operation between the theatres the distributors in the advertising exploitation of pictures. Woman Producer (Continued from page 1) just completed "The 27th Day," second under a six-film deal with lumbia. The first, "Reprisal," star Madison, is in current release, lumbia is financing the product which will be made over a five- period. "The 27th Day" will be leased next March she said. Asserting that she in interests "science fact rather than science tion subjects," Miss Ainsworth told press at the Hotel Warwick yeste:, that she feels a woman's intuitio important in film-making both selection of stories and their devc ment, and noted that audiences predominantly women. She expre hope of some day making rom; dramas tailored to women's tastes revealed that she is currently end oring to interest women audience action subjects and other filmic n rial usually appealing to men ei sively. This she does by blem in her action and science fact film! gredients that appeal to both sexn Miss Ainsworth rey ealed that cently she showed "Reprisal" to a 1 20 women representing a cross ! tion of distaff organizations inclu. P T.A.'s American Legion auxflil : Gold Star Mothers, etc., and got 1 ly favorable reaction. She beliew "being sold on what you are d(; believing one hundred per cern your project." One subject in w3 she believes is tolerance. Shejj Madison, who is one-eighth In> j have endeavored in their films to sent the Indian in a more human sympathetic light," she said. Cinerama to Miami MIAMI BEACH, Fla., Oct. Jack Caplan of the Roosevelt Th reports leasing negotiations have completed with Cinerama, Inc., fo installation of Cinerama equipme the theatre. Remodeling is expc to cost approximately $100,000 was scheduled to start this week a possible opening on Dec. 5 "This Is Cinerama." 6 Brave9 Big in L.A. HOLLYWOOD, Oct. 29. - King Brothers' "The Brave G. which opened Friday at the 900 Four Star Theatre here, rolled m "tremendous" three-day gross of|| 421, RKO, which is releasing it ; ported yesterday. October 30, 1956 Motion Picture Daily oian Hits Independents Eye Todd -AO Columbia Meet ]Continued from page 1 ) the motion picture industry future— "that nothing in the entertainment has been in- designed or created, that is r superior to a motion picture lotion picture theatre screen" >d that the public still wants entertainment despite televi- th spectaculars, tv first-nins, dded playlets and shelved film > been proven, Fabian stated, en adequate product, "we can jut position as the most im- factor in the relaxation and nment of the American pub- it the studios, indifferent to is of their customers, continue ue policies of restricted pro- , he said. "Among other rea- aeirs is the fallacious belief hey make fewer pictures, they Ice better pictures. We don't now to change their thinking, lough we have tried. We are Dwever, that time and experi- ill do that. But we do know ically that this policy of re- a limited amount of pictures imental to our welfare," he n told the Florida convention i-W policy "to invest sufficient time and energy to make a of top quality pictures." He exhibitors also to take a .ook at doubtful pictures" as lay be some slant in building ; that might have been over- ?s Marginal Houses' Out S-W president also said "in lion you should face the grim t the present number of thea- mot endure against the com- within and without the in- Marginal houses, shabby and 'ited, without modern equip- in over-seated situations and i neighborhoods— these will be ualties of the next few years." ay towns and areas are over- Four-wall theatres are fight- )ugh struggle against drive-ins. are not enough pictures cur- to go around or enough cus- to fill the theatres and drive- v in existence. Undoubtedly, ure of our industry will ad- slf to the fact that drive-ins important factor." ndustry veteran told the Flor- wmen that the basic impor- (2tor to exhibition is one big , exhibitor organization to fu- ll factions and opinions. Fa- MONEY Use Filmack's REVUES New, Deluxe RtTTt IMMEDIATE SERYICE! ^gtr HO CONTRACTS NO IITUBMS Prevues, Advance or Cross Plugs! FILMACK ( Continued while expenses added up to $1,408,- 000 for the period, enabling the dis- tribution organization to have an ex- cess of $2,237,000. It was reported to the stockholders that Magna expects to finalize an agreement with one producer to use Todd- AO momentarily and that Magna would both invest and distribute the fiim "if the deal goes through." Magna is also involved with Rodgers & Ham- merstein Productions in making "South Pacific" in Todd-AO and Cinema- Scope, along with 20th Century-Fox, who is also investing in this film, Skou- ras said. The Magna president, in recounting the history of the company during the past year, along widi problems and de- velopments in the Todd-AO process, said that at present there are 30 thea- tres equipped for it in the U.S. and Canada. He said that American Broadcasting-Paramount Theatres will install Todd-AO equipment in five more theatres shortlv for the engage- ments of "Around the World in 80 Days" and that there should be about 50 installations by the time "South Pacific" is ready for release. Tells of Fox, RKO Pacts Skouras also told stockholders of the agreement with 20th-Fox and RKO Radio Pictures concerning domestic and foreign distribution of the Cine- maScope version of "Oklahoma!" He said that the domestic deal with 20th- Fox, in which Magna will receive $2,500,000 by next March, will en- able the company to pay off its de- bentures and bonds at that time. Bollengier, in reply to a stockholder bian also called attention to the Council of Motion Picture Organiza- tions and its program for the future, including the Theatre Owners of America-sponsored national promo- tion and public relations plan. Stellings Optimistic (Continued from page 1) meeting of Motion Picture Exhibitors of Florida. Additionally, he said, offi- cials of the Motion Picture Associa- tion of America have expressed will- ingness to better relationships with exhibitors. The meeting here, which drew 400 delegates, also was addressed by Irv- ing Mack, Chicago; James W. Cart- wright, Daytona Beach; Ronnie Ot- well, Columbus, Ga.; James Gaylord, Troy, Ala., and Russell Kay, head of the Florida Press Association, who advised his audience to "make friends with your newspaper editors and ad men and don't just call on them when you want a favor done." from page 1 ) query, said that in his opinion, the CinemaScope version of "Oklahoma!" would "gross domestically about $10,- 000,000." Skouras said that RKO has informed him the CinemaScope film abroad should gross about $12,- 000,000. He said that 400 prints of the CinemaScope version have been ordered thus far for domestic dis- tribution. Skouras also explained the Magna tie-up with Todd-AO Corp., and the company's nickel royalty provision on every admission ticket sold, saying that this contract provision "would be one revenue source which would bolster our business in the next year." The Magna stockholders also ap- proved a management proposal for a five year contract for Skouras, effec- tive Sept. 17, 1956. By a vote of 2,- 012,485 for to 8,526 against, stock- holders approved the $500 per week contract, which also provides for Skou- ras to have a stock option up to 50,000 shares at $2.34 per share. Elected as directors of Magna The- atre Corp. were Bollengier, Oscar Hammerstein II, Herbert P. Jacoby, James M. Landis, Charles B. McCabe, Richard Rodgers, Edward H. Rowley, Joseph M. Seider, Skouras, Raymond V. Wemple, James F. Burns, Jr., and Frederick M. Warburg, the latter two representing debenture holders. SDG Awards (Continued from page 1) gan; "Moby Dick," John Huston; "Somebody Up There Likes Me," Robert Wise; "The Eddy Duchin Story," George Sidney; "The King and I," Walter Lang, and "War and Peace," King Vidor. (Continued from page 1) of the Columbia laboratory opera- tion, for 1,000 shares of stock at the initial price of $19.36. The Columbia notice discloses that the nine directors up for reelection are Harry Cohn, president; Jack Cohn, executive vice-president; Schneider, Leo H. Blancke, N. B. Spingold, vice-president; A. Montague, vice- president; Donald S. Stralem, Al- fred Hart, and Abraham Sonna- bend. Cohn, in his official capacity as president, received an aggregate re- muneration of $217,300; Jack Cohn, $148,400; Schneider, $145,750, and Montague, $132,500. AB-PT Extension ( Continued from page 1 ) other theatre, with divestiture expected by Nov. 5. The extension was granted, Justice said, because of the complexities in- volved in disposing of the 21 theatres in the Maine and New Hampshire Theatres Co., in which AM-PT owns a 50 per cent interest. The company is the only one of the five major companies involved in the Paramount case which has not yet completed divestiture. Originally it had the largest number of theatres— 774— to divest. Vbu can go Dutch, and you can go native, you can go broke and you can go crazy, but win, lose or draw... I0U (§ANT JlUN (neither can JUNE ALLYSONand JACK LEMM0N in COLUMB/A'S big, new comedy hit!) ROXY NEXT ATTRACTION! anastasia O N EMASCOPE • COLOR by DE LUXE starring INGRID BERGMAN YUL BRYNNER • HELEN HAYES PARAMOUNT NOVEMBER 15th! love me tender C|NemaScoP£ starring RICHARD EGAN • DEBRA PAGET and introducing ELVIS PRESLEY MAYFAIR NOVEMBER 2nd! RODGERS and HAMMERSTEIH present Oklahoma I C|NemaScoP£ starring GORDON MacRAE • GLORIA GRAHAME SHIRLEY JONES • GENE NELSON CHARLOTTE GREENWOOD • EDDIE ALBERT JAMES WHITMORE • ROD STEIGER Color by TECHNICOLOR • A Magna Production GLOBE NOVEMBER 16th! teenage rebel C|Nema5coP£ starring GINGER ROGERS • MICHAEL RENNIE introducing three stars of tomorrow BETTY LOU KEIM • WARREN BERLINGER • DIANE JERGENS LOEWS STATE NOW! between Heaven and hell CINEMASCOPE -COLOR by DELUXE starring ROBERT WAGNER • TERRY MOORE BRODERICK CRAWFORD VICTORIA 4 WEEKS ON BROADWAY! the best things in life are free CINEMASCOPE -COLOR by DELUXE starring GORDON MacRAE • DAN DAI LEY ERNEST BORGNINE • SHEREE NORTH MOTION PICTURE DAILY 80, NO. 85 NEW YORK, U. S. A., WEDNESDAY, OCTOBER 31, 1956 TEN CENTS ders Approve )lden Jubilee dustry Plan its Go-Ahead licity Men to Develop iA Promotion Project . From THE DAILY Bureau LLYWOOD, Oct. 30 - Holly- studio heads and studio pub- directors have decided to go with plans for a "Golden Jubi- or Hollywood, as part of the 1 program of the Motion Pic- issociation of America to stimu- ireater public interest in motion ;s. ;ting last night, top film ex- es and their publicity directors d favorably to the proposal and itv men were given authoriza- :o develop further details for t. Xo final decision was reached le publicity directors will meet this week for a detailed pres- )n, to be offered studio and iny heads. > under discussion Monday night {Continued on page 4) er Receives Tribute 'Friendly' Premiere From THE DAILY Bureau LLYWOOD, Oct. 30. — In dtion of "his outstanding ements in, and contributions to, i pictures," tribute was paid to- to producer-director William at Allied Artists' invitational •re of "Friendly Persuasion" at (Continued on page 5) ns Call Off an Film Week Special to THE DAILY .IE, Oct. 30 (By Cable)-The Film Week," which had cheduled to take place here on the anniversary of the Soviet ition, has been suspended, it nnounced today. The govern- :ook the action because of the g in Hungary and "fears of the ns of the Italian people against n delegates." Cites 64 Top Films Today By HARRY ALLEN, JR. TORONTO, Oct. 30.-Those who are pessimistic about the future of product in the industry were assailed by Ben Geldsaler, chief booker and buyer for Famous Players Canadian Corp., at the company's annual re- gional meeting in Niagara Falls. Surveying the product picture, in which he included 64 films from nine companies, Geldsaler said: "Too much has been said about the decline of public interest in our business, and not enough has been said about the great attractions which are being shown in the motion picture thea- tres today." Geldsaler made his pertinent com- ( Continued on page 2 ) Lombardo Sees Global Production as Solution Internationalization of film indus- tries with various countries engaging in co-production and thus expanding the potential market for each film is the most logical solution to the finan- cial difficulties which are stalling pro- ducers around the world, according to Dr. Goffredo Lombardo, president of Titanus Films of Rome. Dr. Lombardo is here negotiating with U. S. companies for several joint projects. He reported at a press con- ference yesterday that discussions (Continued on page 2) Movietone Newsreel Business Up 15.4% The weekly domestic revenue of Movietone News has increased 15.4 per cent since the withdrawal of the Warner newsreel from the market, according to a 20th Century-Fox sales executive. The circulation of the Movietone Newsreel has increased also domestic- ally to a point where 148 more prints are being ordered, he said. Johnston to Report On Red Tour Today A report of his survey of Iron Cur- tain motion picture industries will be given to the board of directors of the Motion Picture Export Association to- day by Eric Johnston, MPEA presi- dent. Johnston, who returned to the U.S. over this past weekend from Europe, visited Poland, Czechoslovakia, Ru- mania, Hungary, Russia and other satellite nations. He was accompa- nied by George Weltner, president of Paramount Film Distributing Co., and MPEA vice-president Griffith Johnson. The MPEA directors will be ad- vised of tentative agreements worked cut by the American industry figures with Hungary, Poland and Czechoslo- vakia and pending discussions with the Soviet Union concerning the dis- tribution of American product there. Johnston, who will meet with the board this morning, will hold a press conference at 12:30 P.M. Blame Changes in Living Habits For Drop in Cleveland Grosses Special to THE DAILY CLEVELAND, Oct. 30— Fewer patrons attended the theatres in the Greater Cleveland area during September and the first three weeks of October this year than in a similar period in 1955. A survey of the situation indicates a drop of approximately ten per cent in the downtown first run situations and a drop of from eight to twelve per cent in the neighborhood houses. This drop is in spite of the recent federal admissions tax cut. "Practically all area theatres maintained their pre-tax admission scales so if we take into consideration this tax cut, our busi- ness is actually down between 18 and 22 per cent in the neighborhoods," a circuit owner estimates. Most exhibitors attributed the drop not so much to television with its ac- cess to more film backlogs as to new living habits on the part of the pub- lic. "It's the change in the pattern of modern living that has caused the drop in our business," in the opinion of Frank Cost, manager of the Lake and Shore neighborhood theatres. "In the first place, Cleveland is an indus- trial city. Factory employes are working steadily. They have to get up early in the morning. So they (Continued on page 5) Levy Charges Competitive Bidding is 'Uneconomic' TO A Gen. Counsel Urges Re-evaluation by Industry Special to THE DAILY JACKSONVILLE, Fla., Oct. 30.- The motion picture industry, "espe- cially distribution, should take time now to take an inventory of it- self to reap- praise the facts, and their judg- ment, in all sit- uations where they are now employing com- petitive bid- ding," in the opinion of Her- man M. Levy, general counsel for the Theatre Owners of America. Levy, speaking before the annual (Continued on page 5) Herman Levy MPEF Elects Garner; Pinanski a Speaker Special to THE DAILY JACKSONVILLE, Fla., Oct. 30.- B. B. Garner, president of Talgar The- atres, Lakeland, and a veteran of nearly 40 years in Florida show busi- ness, was elected president of the Mo- tion Picture Exhibitors of Florida at the group's closing session today. Other new officers named were ( Continued on page 5 ) $1,500 Given Hospital In Memory of Starr The motion picture industry has contributed $1,500 to the Children's Hospital of Nashville, Tenn., in mem- ory of the late Alfred Starr, who died October 15. Philip Harling, executive of Fabian Theatres here, said yester- day that all contributions should be sent to him at 1585 Broadwav, New York City. 2 Motion Picture Daily Wednesday, October 31, 195 PERSONAL MENTION TOSEPH R. VOGEL, president of «J Loew's, Inc., is scheduled to re- turn to New York from the Coast at the weekend. • Harold Boxall, managing director of London Film Productions, Ltd., and Mrs. Boxall will return to Eng- land from New York today aboard the- "'Queen Mary." Al Fitter, United Artists West- ern division manager, will arrive in Chicago tomorrow from New York. • Jan Dalrymple, British producer, returned to London yesterday from New York via B.O.A.C. • Munio Podhorzer, president of United German Enterprises, will leave here today for Washington. • Leo Pillot, former 20th Century- Fox publicity executive, is the father of a daughter born to Mrs. Pillot at Hackensack ( N. J.) Hospital. • James J. Larkin, theatrical sales representative for B.O.A.C, has left New York for Clinton, Tenn. Isador M. Rapport, owner of the Town, Hippodrome and Little thea- tres, Baltimore, has left there for Las Vegas and the Coast. e Nathan Rudich, United Artists as- sistant publicity manager, is the father of a daughter born here to Mrs. Rudich at Doctors Hospital. • Emanuel Frisch, treasurer of Randforce Theatres, has returned to New York from Mexico City. • Herman M. Levy, general counsel for Theatre Owners of America will return to New York today from Jack- sonville, Fla., en route to his New Haven, Conn., home. • Antonio Garcia, Allied Artists In- ternational representative in Cuba, returned to Havana yesterday from New York. Seattle Likes 'Rebel' SEATTLE, Oct. 30-20th Century- Fox' "Teenage Rebel" is outgrossing "The Man in the Gray Flannel Suit" and is rivalling "The King and I" in its opening at the Coliseum Theatre here. In its first three days it also did better than a number of other Fox CinemaScope films, including 'The Revolt of Mamie Stover," it was stated. M. P. DAILY picture SAM PICKS THE WINNER-and the winner is printing executive K. P. MacNaughton. The scene yesterday at Toots Shor's, the climax of Cinema Lodge's sale of certificates to raise money. Samuel Rinzler, local "dean," performed the pleasant chore. With him, S. Arthur Glixon, Martin Levine, Zelda Scher, actress Norma Moore, president Robert Shapiro, and comedian Alan King. Ninety persons of the industry heard Shapiro and King point up necessity and function; and they also heard Oscar Goldstein, assistant executive director of Grand Lodge No. 1, predict a period of propaganda, invective and distortion and therefore a necessary vigilance and combat. Lombardo (Continued from page 1 ) were getting "definite" on plans for six films which will be co-produced with "more than one American com- pany." "We have decided to invest five to six million dollars in American co- productions this year," he announced. "This includes one picture that will be made here in this country." Titanus Films is also a distributing company for American films, he said, and the extra cost involved in making a picture in the U. S. would be bal- anced by its European release through the Italian company. Dr. Lombardo stated that fur- ther information would be jointly re- leased with the companies involved. He is also negotiating with television film producers to make use of Titanus studios for pictures to be made in Italy, he added. Moe Fraum, 62 Funeral services were held yester- day for Moe Fraum, 62, Columbia Pictures' New York exchange sales- man, at the Park West Memorial Chapel here. Fraum died Sunday. He had been with Columbia 30 years. He is survived by a wife, three children and several grandchildren. Holden in 'River KwaV HOLLYWOOD, Oct. 30.-William Holden has joined Jack Hawkins, Alec Guinness and Sessue Hayakawa in Columbia's "Bridge Over River Kwai," which Sam Spiegel will pro- duce, with David Lean as director. Ontario Buiness Up, Odeon Circuit Reports TORONTO, Oct. 30-Business in 70 per cent of Odeon Theatres' Ontario operations "had this year stabilized their box office receipts and, in many cases, substantial increases were be- ing shown as compared with the same period in 1955," a press delease from the circuit states. The release, issued from the head office here, follows a series of three regional meetings— Hamilton, Toron- to and Kingston— at which no more than 12 managers were at a single session. L. W. Brockington, president, was not at the meetings, since he was pre- paring to leave for India, where he will head the Canadian delegation to the UNESCO conference. Other executives at the meetings were E. G. Forsyth, assistant general manager; Harvey Hunt, director of film buying and booking; Ron Leon- ard, director of advertising; Bob Gardner, director of motion picture clubs and screen advertising; and Steve R. McManus, Ontario district manager. 'Ten' Phila. Benefit PHILADELPHIA, Oct. 30.-The piemiere of "The Ten Command- ments," scheduled for Nov. 25 at William Goldman's Randolph Thea- tre, will be staged for the benefit of the Motion Picture Associates of Philadelphia, it was announced by Norman Silverman, Republic branch manager, recently elected president for the coming year. 64 Top Films (Continued from page 1) 1 ment in the introduction to a sped;! booklet, "Gold for the Box Office i prepared for distribution from Gel* t saler's survey by James R. Nair, | of the circuit's Public Relations B| partment. - Listed are eight films from Par; mount, nine from 20th Century-Fo nine from Warner Bros., 11 fro1 M-G-M, six from Columbia, sevt from United Artists, four from En pire-Universal, four from IFD, an two from Allied Artists, for a tot of 64. Another upbeat note was sounde by Rube W. Bolstad, vice-presidei of the company, when he said— "Th is a great business— for those wf have faith in it; for those who woi; at it; for those who intelligently mai age it." DeMille, Boasberg Guests He spoke at the closing dinner the conference, of which Morris Stei eastern division general manager, w chairman. Among those who we guests at the dinner were C. B. D Mille and Charles Boasberg. Following the Niagara Falls met ing, a quintet of the company's exec tives went on the western trail to he the company's western regional mei , ing in Edmonton. In the troupe we 1 John J. Fitzgibbons, president; Bi ! stad; Bob Eves, western division ge eral manager; Geldsaler, and Nail Panavision Producing Projector Converters HOLLYWOOD, Oct. 30.— Pan sion today announced it is in scale production on its conversio standard 35mm. Simplex projector combination 35, 65 and 70mm. m els through designs pioneered by t M-G-M studio projection departmei John R. Moore, executive vice-pre dent of Panavision, said that the pr jectors can be changed from 35 65 or 70mm. and back in sevei minutes through the company's cc verters, which will be available reasonable cost. I 1 Show place of the Cast FOR YOUR SCREENINGS MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. St< Photo Editor- Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wea> Editor Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams t nun Manager- Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays. -a days "and holidays, bv Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York. Ma: Ouigley President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Her Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the act March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. MOST JOYOUS EVENT! From now on you'll hear about it often ! M-G-M Brings All The Hilarious Fun Of The Stage Hit To The Screen! MARLON t GJENtf t MACHIKO BRANDO FORD KYO as that rascal Sakini ... as eager beaver Capt. Fisby ... as geisha girl Lotus Blossom-m-m The Teahouse of the August Meant in CINEMASCOPE and METROCOLOR co-starring EDDIE MBERT PAUL FORD • JUN NEGAMI • NIJIKO KIYOKAWA • MITSUKO SAWAMURA Based on a Book by VERN J SNEIOER and the Play by JOHN PATRICK Screen Play by JOHN PATRICK Directed by DANIEL MANN Produced by JACK CUMMINGS • An M-G-M picture (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) Motion Picture Daily 'Jubilee9 Plan (Continued from page 1) were plans for a visit to Hollywood of a considerable number of the na- tion's press. Among those present at the meet- ing were Y. Frank Freeman, Dore Senary, E. J. Mannix, Harry Cohn, B. B.' Kahane, Buddy Adler, Steve Broidy, Howard McDonnell, Bay Khme, Ed Muhl, David Lipton and publicity directors of all the major studios; plus Paul Lazarus, Bonald Reagan and Lou Greenspan of the Motion Picture Industry Council and George Seaton of the Academy of Motion Picture Arts and Sciences. The latter three acted as observers. REVIEW: Death of a Scoundrel Charles Martin — RKO Forman Buys Theatre LAKE ORION, Mich., Oct. 30.- F. Ray Forman has purchased the State Theatre here from Herman Boose and Walter Dodds. Forman also owns and operates the Oxford Theatre, Oxford, Mich. Booking and buying for the State has been placed in the hands of the Clark Theatre Service of Detroit. Col. Meeting Date The meeting of Columbia Pictures stockholders will be held here on Nov. 26. The date was inadvertently omitted in the report on the meeting in yesterday's issue of Motion Pic- ture Daily. Every viewer will see comedy, farce, tragedv, drama in "Death of a Scoundrel." And he'll like it. If it can't be categorized the end result can: sheer, fascinating entertainment. This film of fine box office promise was achieved by producer-director- writer Charles Martin, whose many years of tv producing-writing-direct- ing are clearly apparent in the tight, fast-moving activity and dialogue. But Martin's shrewdest accomplishment was his choice of a cast. George Sanders, Yvonne DeCarlo and Zsa Zsa Gabor carry the picture at an enthusiastic clip that allows for no lagging interest. George Sanders needs no introduction as the suave, genteel, most-hated- man-in-the-world, skillfully stabbing friend and foe with pointed repartee or "knife in the back." Miss DeCarlo emerges as a marvelously sophisti- cated comedienne and a very convincing actress. And Zsa Zsa Gabor is unquestionably Zsa Zsa Gabor. The scoundrel is a financial genius who reaches the heights by means of clever swindles. He uses astute judgment in abandoning women and schemes when they've yielded all they're worth, and his progress is de- tailed in the maimer of a sophisticated comedy. The lightness with which the scoundrel's career is treated adds much to the realistic qualities of the action, and in the end he and all the other greedy characters around him have attained a convincing reality. His suddenly unfunny panic and desperation when the government seeks to deport him strikes with greater impact because he has been described as a real human being. When he is shot and dies, asking forgiveness from his mother and the girl who loved him, and receiving none, there is reluctant pity for him. Much credit goes to Martin, whose direction maintained this indi- vidualistic unity of a generally excellent cast. Running time, 119 minutes. Adult classification. For October release. Gus Dallas WARNER BROS.' TRADE SHOWINGS NOV. 9 MARION HARGROVE'S TAB HUNTER (in 'Battle' dress again!) NATALIE WOOD, (a 'Rebel' with a cause!) «ilh JESSIE BOVCE IAN0IS ■ JIM BACKUS ■ hen»y iones ■ Screen Play by Guy Trc The Girl He Left Behind' •tSg* Produced by Fran: inti P Rosenberg- Oirecled by David Butler ALBANY 20th Century-Fox Screening Room 1052 Bwoy - 8:00 P.M. ATLANTA 20lh Century-Fox Screening Room 197 Wolton St. N.W. ■ 2:00 P.M. BOSTON 20th Century- Foi Screening Room IIS Bwoy - 2 15 P.M. BUFFALO Motion Picture Operators Hull 498 Pearl St. ■ 8 00 P.M. CHARLOTTE 20lh Century-Fox Screening Room 308 S. Church St. ■ 2 00 P.M. CHICAGO Warner Screening Room 1307 So. Wabash Ave I 30 P.M. CINCINNATI RKO Police Th. Screening Room 12 E. oth St. ■ 8 00 P.M CLEVELAND 20th Cenlury-Foi Screening Room 2219 Poyne Ave. • 2 00 P.M. DALLAS 20lh Century-Fox Screening Room 1803 Wood St. ■ 10 00 A.M. DENVER Paramount Screening Room 2100 Stout St. ■ 2 00 P.M DES MOINES 20th Century-Fort Screening Room 1300 High St. ■ 12 45 P.M. DETROIT 20th Century-Fox Screening Room 2211 Con Ave. ' 2 00 P.M. INDIANAPOLIS Universal Screening Room 517 No. Illinois St. - 100 P.M. JACKSONVILLE Florida Theatre Bide, Sc. «m. 128 E. Forsyth St. ■ 2 00 P.M. KANSAS CITY 20th Century-Fox Screening Room 1720 Wyandotte St. - 1:30 P.M. LOS ANGELES Fox Westcooil Sc. Rm. 1837 So. Vetmonl »»e. ■ 2:00 P.M. MEMPHIS 20th Century- Fox Screening Room 151 Vance Ave - 3 00 P.M. MILWAUKEE Warner Theatre Screening Room 212 W. Wisconsin Ave. -2 00 P.M. MINNEAPOLIS Warner Screening Room lOOOCurrie Ave. North • 2 00 P.M. NEW HAVEN Warner Theatre Screening Room 70 College St. - 1:30 P.M. NEW ORLEANS 20th Century-Fox Screening Room 200 S. liberty St. • 2 00 P.M. NEW YORK Home Office 321 W. 44lh St. • Ml P.M. OKLAHOMA 20th Century-Fox Screening Room 10 North lee St. - 10 00 A.M. OMAHA 20lh Century-Fox Screening Room 1502 Davenport St. - 130 P.M. PHILADELPHIA Warner Screening Room 230 No. I3lll St. ■ 2:00 P.M. PITTSBURGH 20th Century-Fox Screening Room 1715 Blvd. ol the Allies - 1:30 P.M. PORTLAND Star Screening Room 925 N.W. I9lh Ave. • 2:00 P.M. SALT LAKE CITY 20th Century-Fox Screening Room 216 East 1st South - 1:00 P.M. SAN FRANCISCO Republic Screening Room 221 Golden Gale Ave. - 1:30 P.M. SEATTLE Egyptian Theatre 2:00 P.M. ST. LOUIS S rento Screening Room 3143 Olive SI. ■ 100 P.M. WASHINGTON Warner TheolrelScreening Room 13th t E. Sis. N.W. - 10 30 A.M. Writer-Credit Removal Brings Suit Against AA HOLLYWOOD, Oct. 30-Michael Wilson, screen writer who was an un- cooperative witness before the House Committee on Un-American Activi- ties in 1951, today filed a $250,000 Superior Court action against Allied Artists, producer-director William Wyler and others for deleting his name from the writing credits on "Friendly Persuasion." Allied Artists invoked the section of the Writers Guild of America con- tract which permits the studio to re- move from credits persons who failed to cooperate with Congressional com- mittees. Rube Perlman Funeral Funeral services were held Mon- day, October 29, for Rube Perlman, DCA field representative, held at Riverside Memorial Chapel. Perlman died of a coronary thrombosis in Cleveland on Friday. He is survived by his wife, two children and a grand- child. RKO Signs TV Player HOLLYWOOD, Oct. 30,-Televi- sion actress Irene James has been signed to a term contract by RKO Radio and will be tested for a second feminine lead in "Stage Struck," with Henry Fonda, Susan Strasberg and Herbert Marshall. National Pre -Selling WALT DISNEY'S "Secrei Life," a True-Life Adve feature, is being advertised in mopolitan," "Time," "American W ly," "Newsweek" and "This W • "Friendly Persuasion" gets co erable assistance in the Oct. 30 of "Look." The "Movie Review" in the is enhanced by photos in beat colors. In summing up, the revi reports, "Jessamyn West's brings back to the screen some long absent— a movie the whole f; will enjoy." The motion picture editor of " quoted both George Bernard and director Otto Preminger in e torial story on Saint Joan appe in the Oct. 29 issue. Director I inger recalled that Shaw once "Joan should be played by an known actress not much older the 17-year-old village maid." cordingly, he held a mammoth test, open to all actresses betwec and 22 who could speak English, tos of the finalists are used and interesting ones of the contest ner, 17-year-old Jean Seberg Marshalltown, Iowa. • "The Teahouse of the A Moon" is advertised on the tab contents page of the Nov. 3 issi, "The Saturday Evening Post.' • "War and Peace" has been sel by "Redbook" as the picture o month for November by Floi • Somers. • "Egyptian ladies used eye sha lip rouge, cheek rouge, nail cosn and perfumed oil," reports Hen Noerdlinger, director of researcl "The Ten Commandments," in a ticle titled "Beauty Secrets B.C.," which appears in the No i ber issue of "Seventeen." Noerdlinger has put his res( into book form. Titled "Moses Egypt," the book has just been lished by the University of Sou California Press. • Marshall Scott of "Cosmopoi has selected "The Ten Comn ments" as the "outstanding pictu i the month for November." • Ruth Harbert, when reportin the November issue of "Good H keeping," on "Around the Wor 80 Days," says "No matter what i) you have loved best before, we this new one may take first plat your affections." • Lloyd Shearer has written ail teresting article about Marilyn | roe, star of "The Sleeping P for the Nov. 4 issue of "Parad Walter faesday, October 31, 1956 Motion Picture Daily (orida Meet Competitive Bidding Hit Honor Wyler (Continued from page 1) L. Cartwright of Daytona i, a district supervisor of Florida Theatres; Sheldon Mandell of dry, co-owner of the St. Johns jue, and Arnold Haynes, Naples :re, Naples, named a vice-presi- along with four holdover vice- lents. n Pinanski, of Boston, a leader in ouncil of Motion Picture Organi- is, and head of American Thea- jave a forceful luncheon address ich he stated: Two Basic Problems nerican exhibitors are faced with :>asic problems. First, it is ab- ly essential that we have more >roduct, if not from existing corn- then from new companies, id, we need to survey the needs wishes of the American public i in this mobile day of automo- are going more and more to the ban shopping centers. ev\ pictures must be made avail- :| to patrons in areas where they i to go. They can no longer get i|Jie centers of many of our larg- *iies where the plush theatres are fed. We can lick these changing and trends if we'll only stick (her and go in for positive ac- ■ a morning forum and workshop ed to theatre concessions, three 1 south's leading men in this field constructive approaches to the ems of providing patrons with est selections of food and drinks ive-ins and four-wall theatres, were Van Myers, Moderator, Wometco Theatres, Miami; , Hoover, Martin Theatres, jiiasville, Ga., and Bob Harris, ! la State Theatres, this city. losenblum for Modernization rman Bosenblum of the Savron Patterson, urged the adoption of up-to-date selling methods, in- ng the use of cafeteria-type lgs for drive-ins. ,)rida exhibitors showed an eager- to accept the "pay or play" plan hich exhibitors will subscribe to t program of 10 or more pictures ir from an independent produc- utfit organized by Moe Kerman udor pictures. Many independ- and small circuit owners signed pes Cartwright, Daytona Beach ! itor, made an appeal for 100 per 'exhibitor support in the coming Rogers Hospital Drive. ! Tuesday luncheon was spon- by National Theatre Supply, in Theatre Supply, Joe Horn- Dixie Theatre Service and Sup- United Theatre Supply and eastern Theatre Equipment. >n Brothers Film Express was it a cocktail party tonight. Attendance of 500 ward of 500 conventioneers at- lg the closing Tuesday night let, with George Jessel flying in 1 the Coast to serve as toast- ( Continued convention of the Motion Picture Ex- hibitors of Florida at the Roosevelt Hotel here today, declared that "dis- tributors should re-evaluate all compe- titive bidding situations in order to determine, whether, with their help and with the co-operation of exhibi- tors much of that bidding cannot be eliminated." Calls It 'Uneconomic' "Competitive bidding is an uneco- nomic method of doing business. It adds nothing to a picture, nor to the interest of the public in that picture. Yet, it takes a great toll in time, in energy, and in effort, from everyone connected with it. That time, energy and effort could be used to great ad- vantage in distributor-exhibitor moves to get more people into theatres. In- creasing the box office should have the full-time attention of all segments of the industry, immediately. Much less time must be given to negotiating for product. The burden is too heavy and debilitating." * The TOA general counsel pointed out that many industries have taken inventory of themselves and have made surveys to determine where they have been, where they are, and Cleveland Grosses (Continued from page 1) make a decision to get to bed early. "Where they used to go to an early movie on weekday nights, they take their relaxation from the entertain- ment available at hours of their con- venience. So, regardless of what pic- ture we are playing, and regardless of what the average tv show is, these people stay home Monday through Thursday nights. They see any medi- ocre tv show at a time which fits into their time schedule and permits them to get to bed early. "As for the children, they have school work during the week. They also pick up an early tv show and then make for the hay. Another fac- tor is the working mother of the fam- ily. When she gets home, she either has household duties waiting for her or she's tired out. So, as a result, the whole family stays home Monday through Thursday." Sees Less Drawing Power "TV isn't the drawing power it used to be with the average family either," Cost continued. "Time was when the family stayed up to see box- ing matches and fight programs. No longer. Unless these are champion- ship fights, they are just more tv pro- grams." Leonard Mishkind of General The- atres Circuit agrees that on Sunday, about 80 per cent of the day's total business is done in the afternoon. "Af- ter six o'clock there isn't much doing at any of our theatres," he said. Most of the theatre owners con- tacted expressed the opinion that there is no particular tv program that hurts the boxoffice. from page 1) where they are going— all in view of drastically changing economic forces. "The first move must come from distribution because it is the source of supply to the theatre owner," Levy stated, adding that a helpful move would be for the distributors to take another look at competitive bidding situations which "result in inordinate- ly high film rentals" in many spots. "Many of the reasons given by dis- tributors to justify the employment of competitive bidding have now been dissipated either by court decrees, or, by patterns developed within the in- dustry itself," he said. Levy said that "except in rare in- stances, competitive bidding accom- plishes no more than a division of product at very high rentals." The TOA official added that if distribution takes a look at the situation and tries to work out a "saner and fairer way of renting pictures, such a revolution- ary move would be applauded by most; it would be of great benefit to the entire industry; and it might well keep open hundreds of theatres. "Facts have changed. Situations have changed. Exhibitors are in a time of crisis. It is for distribution now 'to take stock', to revalue, to reappraise— all in the light of those changes, in the light of the new pat- terns of doing business that have de- veloped under the consent decrees." (Continued from page 1 ) the Fox-Wilshire Theatre here. Among those honoring Wyler was President Eisenhower who, in a tele- gram read by Samuel Goldwyn, chair- man of the tribute committee, said in part: "Through his motion pictures, Wyler has strengthened the standards of his craft with imagination and a keen sense of humanity. He has helped us to understand our allies abroad and our people at home. He has brought enjoyment to millions." Academy Winners Present A star-studded audience of 2,200 which packed the theatre included many who had won a total of 30 Academy awards for work in Wyler's films. In a brief ceremony on the stage, he was presented with a silver Paul Revere bowl, a huge tray, and 12 goblets, each bearing the signature of a star whose work in a Wyler pro- duction won an Oscar. Carey Wilson Chairman For Milestone Dinner HOLLYWOOD, Oct. 30 - Carey Wilson has been named by Screen Producers Guild president Samuel G. Engel as chairman of SPG Milestone awards committee, which will pre- pare for the banquet Feb. 3 which will honor Walt Disney. Leave us face it... you can't five with it and you cant live without it, and— certainly... Hov (§ANT Sun Away (neither can JUNE ALLYSON and JACK LEMM0N in COLUMBIA'S big, new comedy hit!) MOTION PICTURE DAILY ■0, NO. 86 NEW YORK, U. S. A., THURSDAY, NOVEMBER 1, 1956 TEN CENTS ORIAL ng to Reds .By Sherwin Kane JOHNSTON, reporting yes- ay on his recently concluded behind the Iron Curtain, on p was accompanied by George and MPEA staff aides, said < w spirit of nationalism appar- ias replaced Stalin-worship, Moscow's recent switch lividual to group inspiration le Soviet orbit, aasonable to suppose that the n national thinking noted in Europe could be an impor- or in determining the size and markets there for American hnston recalled that a num- he satellites had been good tomers prior to 1948 and t they could become good s again. iuld appear from Johnston's lat proper safeguards against as of the films sold to Iron countries can be obtained, payment for them will be dollars. Importantly, too, it de clear to the prospective rs that MPEA cannot under- guarantee any wide distribu- heir films in the U. S. with the likelihood of em- ig consequences to the in- t a minimum, the resumption of our pictures to the Soviet llite countries appears likely reopen what could be an im- Inew market and to get at he of the American story be- people of Central Europe at 'hen a re-birth of nationalism lids special significance to do- the first year of a three-year |:rs rather modest returns to jstry— Johnston estimated it at '—he expressed confidence second year would show an Ible increase. If concluded, '11 be three-year deals and |ie reviewed and appraised within that time, 'prospective augmentation of jion picture's export market, i d by the MPEA board yes- [ippears in the light of sur- circumstances to be worth !il hazard. C0MP0, Allied Talking On Reaffiliation Preliminary discussions between the Council of Motion Picture Or- ganizations and Allied States Asso- ciation concerning the exhibitor or- ganization's reaffiliation with COMPO have taken place during recent weeks, it was reported here yesterday by a COMPO representative. A committee appointed by COMPO, chairmanned by Emanuel Frisch of Metropolitan Motion Picture The- atre Association, is seeking a "rap- prochement with Allied" by which the latter would rejoin COMPO. The committee's talks have been on a "ground breaking level" in its efforts to study the Allied charges against COMPO and its special counsel Rob- ert W. Coyne, it was said. Coast Ad-Pub Report Today A report on the Hollywood attitude toward the Motion Picture Associa- tion of America's plan to bolster the box office by promotional and mer- chandising schemes will be presented to the MPAA's business builders co- ordination committee at the Harvard Club here today by Roger H. Lewis and Paul N. Lazarus, Jr. Lewis, chairman of the advertising and publicity directors committee, and Lazarus, a sub-committee chair- (Continued on page 6) MPEA Takes Action Approve Film Sales To Five Red Lands Product to Be Paid for in Dollars; Set Safeguards to Prevent Context Changes By LESTER DINOFF The board of directors of the Motion Picture Export Association yesterday unanimously approved a recommendation presented to them by Eric Johnston to sell films produced by MPEA member companies to five countries behind the Iron Cur- Compo Awards Dates Criticized by Rhoden From THE DAILY Bureau HOLLYWOOD, Oct. 31 - Elmer Rhoden, president of National The- atres, has protested to the Council of Motion Picture Organizations the Audience Awards voting during Christmas Week and presentation of awards in January, declaring that ex- (Continued on page 7) tain. The board also au- thorized their European rep- resentative Eric Johnston O'Neil Sees RKO Tel. Earning $3,500,000 AKRON, Oct. 31-RKO Teleradio Pictures will earn $3,500,000 as com- pared with $2,106,369 last year, it was estimated here today by William O'Neil, president of General Tire and Rubber Co., the parent corporation. Siege! Says Independent Producing Field Is 'Sounder1 Than Studios' By GUS DALLAS (Picture on Page 2) "The independent production field is much sounder these days than the studio structure," opined producer Sol C. Siegel in discussing the growth of the independent producer. "It's very good for the industry, bringing in new and different methods of picture making and selling," he explained. Siegel is in New York this week with director George Cukor prepar- ing to go into production on "Les Girls," a musical for Metro-Goldwyn- Mayer. He is under contratc with M-G-M to make four independent pictures, he reported. "High Society" was the first in the deal, he added, and he has two more already scripted, "Man on Fire," to star Bing Crosby and scheduled to start next month, and "Merry An- drew," with Danny Kaye, which is expected to start in May. His contract with M-G-M is the first that the studio has ever made with an independent producer, Siegel said. That the studio is reportedly ( Continued on page 2 ) negotiate im- mediately with three satellite nations with which tentative film agreements have been worked out. J o h n s t o n, speaking in a press conference immediately follow- ing the MPEA board meeting, an- nounced : That MPEA member companies will offer their product to East Ger- many, Poland, Czechoslovakia, Hun- gary and Rumania. These will be the first U.S. film sales to these compa- nies since 1948. That Marc Spiegel, MPEA repre- sentative in Paris, would carry on ne- gotiations that have already been started in Poland, Czechoslovakia and Hungary. Sales to East Germany and (Continued oti page 7) MPAA Talks Appointing COMPO Representative The board of directors of, the Mo- tion Picture Association of America yesterday discussed the appointment of a production-distribution repre- sentative to the triumvirate of the Council of Motion Picture Organi- zations, according to Eric Johnston, MPAA president. Johnston said that the directors had a number of candidates for the post, but no action was taken. Motion Picture Daily Thursday, November X, tlb PERSONAL MENTION A L LICHTMAN, formerly director of distribution at 20th Century- Fox, and now a sales consultant to die company, will leave here next week for the Coast. Spyros P. Skouras, president of 20th Century-Fox, is in Hollywood from New York. Griffith Johnson, vice-president of Motion Picture Export Associa- tion, returned to New York yesterday from Europe. • Paul N. Lazarus, Jr., Columbia Pictures vice-president in charge of advertising-publicity, has returned to New York from Hollywood. Cecil Tennant, vice-president of Music Corp. of America in Great Britain, will return to London tomor- row from New York via B.O.A.C. Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, is in Minneapolis from New York. • Tony Forester, branch manager in Trinidad for United Artists, will leave here on Saturday for Port-of-Spain. • Alex March, in charge of televi- sion production for RKO Radio, is the father of a girl born to Mrs. March at Doctors Hospital here. • Joan Greenwood, British actress, will arrive in New York from London today via B.O.A.C. • William Holden will arrive in New York today from Hollywood. Para. Using Paper Backs To Promote New Films The popularity of paper-back books based on film stories has resulted in Paramount's launching a long-range collaboration with publishers. Seven Paramount properties current are scheduled to be issued in the pocket- size form, all aimed at publication shortly before the release of the films, and are expected to have an impor- tant promotional role in calling pub- lic attention to the pictures. Among the titles are: "War and Peace," "The Search for Bridey Murphy," "The Rainmaker," "Fear Strikes Out," "Three Violent People," "The Tin Star" and "The Rubaiyat." More Mexican Films Coming, Says Frisch American exhibitors will have within the near future an additional source of product available to them from Mexico, according to Emanuel Frisch, treasur- er of the Rand- force Theatres circuit, who re- turned to New York this week from a two- w e e k trip "south - of - border." Frisch, who is also chairman Emanuel Frisch of the board of Metropolitan Motion Picture Theatres Association, said his trip to Mexico City was to familiarize himself with the Mexican film industry and what films are available for the U. S. market. "A number of Mexican producers are preparing films which will be available for American distribution in English-dubbed versions or with English sub-titles," Frisch said, pointing out that one dubbed produc- tion would be available here in a few weeks from Filmex. "The acceptability and success of these Mexican films in our theatres would become known to us in time," Fiisch added. Cites Mexicans in Brooklyn The Randforce executive, prior to his departure for Mexico, had said that an influx of Mexicans to Brook- lyn neighborhoods in which his circuit operates theatres has raised the possi- bility of an extension of bookings of Mexican films by the circuit. He re- ported then that one of the Rand- force houses has been playing Mexi- can product for a number of years. Yesterday Frisch said that the Rand- force circuit has booked the French production of "Rififi" and that more dates for foreign films may be in order Dutton Succeeds Ryder As Para. Sound Head From THE DAILY Bureau HOLLYWOOD, Oct. 31.-George D. Dutton, with Paramount's sound department for 28 years, has been ap- pointed its head, succeeding Loren L. Ryder, who resigned last week to devote more time to outside interests. 'GoliV Takes $36,400 "The Solid Gold Cadillac" had an opening week gross of $36,400 at the Victoria Theatre here, according to Columbia. It began its second week yesterday. N. f. Group Condemns 'Questionable' Shows Special to THE DAILY BOSTON, Oct. 31-The practice of exhibitors who play doubtful or ques- tionable films was strongly condemned by the Board of directors of Inde- pendent Exhibitors of New England at the October monthly meeting held here. The case was cited of the Middle- ton (Mass.) drive-in on booking the controversial film "Birth of a Baby," which brought loud protests from churches, parents and the public. The film played on opening night to 2,- 000 cars after it had been extensive- ly advertised in local and metropoli- tan newspapers. Middleton chief of police Wentworth demanded a pri- vate showing and after viewing sev- eral scenes arrested the distributor, Joe Solomon, of Bryn Mawr, Penn. The film, with several deletions or- dered by Wentworth, was allowed to continue through the week. Later the selectmen of the town saw the film and ordered the operating li- cense of the Minasian Brothers, own- ers, withdrawn for one week. The theatre is open today with another program. In Salem district court Solomon pleaded not guilty to charges of pre- senting an immoral show. Judge George Sears set bail at $1,000 and continued the case to November 14th. R. E. Kent to Produce Two Columbia Series HOLLYWOOD, Oct. 31. -Robert E. Kent, for the last seven years with Columbia Pictures, has signed a term contract with Edward Small Produc- tions to produce a series of motion pictures, the first two of which will be "Chicago Confidential," based on the book by Jack Lait and Lee Morti- mer, and "Last Gun in Durango," starring George Montgomery. Pete Burness Producer HOLLYWOOD, Oct. 31 -Pete Bur- ness, director of "Mister Magoo," the- atrical cartoon series for the last sev- en years, has been named producer of the series by Stephen Bosutow, presi- dent of UPA Pictures, which will in- crease the Columbia release from eight to 12 next year. Rudy Larriva, supervising anima- tor of the Magoo unit, has been made director. DeMille Arrives Here Cecil B. DeMille has arrived here by plane from Cincinnati, following the completion of his tour on behalf of "The Ten Commandments," which covered Philadelphia, Boston, Wash- ington, Baltimore, Buffalo, Niagara Falls, Toronto, Chicago, Detroit and Cleveland. M. P. DAIU5 SOL C. SIEGEL in his suite at the! Hotel yesterday. SiegeFs Vie^ ( Continued from page 1) considering similar contracts a other independents is a sign of ; tinuing trend, he feels. "There are several importar, fons for this new change," h<| The studios like it because iis ; dent producers are more incliij gamble and they believe the im I dent producer feels more respo I ty for his project and will put m | to it, "although this in no w;| tracts from salaried producers, j are limited in time and scope pendent film makers also take time and interest in selling the ture and following its career, h Tax situations also play a nent part in the formation of pendent groups by motion stars. This in turn raises tin for a studio to make pictures a this reason they often prefer the films made for them by ai pendent unit, Siegel said. He has no specific plans f further picture commitments \v terminates his M-G-M contrac expressed a desire to avoid n contracts in his future arrange feeling that he could get the bt motion by taking each picture studio he thought would do tl job of selling that type of prod j : Navy Aids in Promc Of Goldwyn, Jr. Fih The U. S. Navy this week tributing 12,000 special ret posters and making 1,000 rad announcements to promote Goldwyn, Jr.'s CinemaScope j tion of "The Sharkfighters," United Artists is releasing. The posters and radio aids elements in a national re; drive tied to area openings film. The recruiting display pi be exhibited at enlistment cent I general posting locations, feat I action scene from the procj with prominent dredits andf copy reading, "Join for adver, today's modern Navy." Radii lobby displays, and local para other features. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd 1 Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R; Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Willia nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturda days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York. Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under tl March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. v. November 1. 1956 Motion Picture Daily f Drive-ins Contest in Hartford IPhilbrook. Meadows Drive-in, Conn, working with Dick . Hartford golf pro who con- weekly golf clinic over TV, is offering 25 pairs of ■kets for the best essays sub- o Hopkins on the question, Hid you think of my (Hop- )w tins week?" Guest tickets g offered through fall months, rize will be a season's pass ® benefits at Scranton mgelli, manager of the Circle , Scranton, Pa., staged two performances recently, with ?eds turned over to the cur- ackawanna County United ive. ® )tte Operation Projected hdated Theatres, Charlotte, 'chased a tract of land on t plans to build a 1,300-car provided the area is re- ■ permit erection. ® ]onn. Theatres Close 'Sogers Corner Drive-in, New ! , Conn., and the Post Drive- Haven, have closed for the •everal others in the area have temporarily their Monday- Thursday performances. ® Plans Winter Operation r Reade's Atlantic Drive-in, lantic City, N. J., has pub- :s intention to remain open 'round. The nearby Absecon has closed for the season. , Retiring, Given , etime NT Pass ANGELES, Oct. 31-A life- Id pass to National Theatres ?n today to Edwin F. Zabel, as vice-president and general of Fox West Coast Theatres which he joined as a door- the old Manchester Theatre ago. Presentation was made ewell reception attended by bw executives and employes ampany's home office here. ^ those attending were . Rhoden, NT president; John FWC president, and Alan r treasurer. nbia Signs Leonard YWOOD, Oct. 31-Herbert liard, producer of "Rin Tin P "The 77th Bengal Lancers" >roducer of "Circus Boy," all | Gems telefilm series, has ith Columbia Pictures to pro- i theatrical films during 1957. 1 be "Rin Tin Tin and Me," • of trainer Lee Duncan and !±r of the canine star. Philadelphia lst-Run Houses Enjoying Business Increases Special to THE DAILY PHILADELPHIA, Oct. 31.— A combination of better product, bigger pro- motions, favorable employment and weather conditions, and a lessening of com- petitive attractions, has given local motion picture theatre business a decided edge over that for the same period last year. The upbeat business, however, has been enjoyed mostly by midtown theatres. All first-run houses report fall business as good and better than last year, with increases running from 10 to as much as 20 per cent. Pro- portionately, the neighborhood busi- ness drop has been greater, going from 15 to almost 40 per cent in some situations. Heavy Promotion Used Sparked by such features as "The King and I," "Oklahoma," "The Man in the Gray Flannel Suit," "Tea and Sympathy" and "High Society"; and with full-scale promotions for features like "Trapeze," "The Eddy Duchin Story," and "Moby Dick," and with almost every picture opening preced- ed by heavy promotional and adver- tising campaigns, television lias not wooed the public away from the cen- ter of the city. Nor have there been many outside theatrical attractions to take customers awav. As a matter of fact, midtown pa- tronage has been helped considerably by a full-scale and intensive promo- tion staged last month by the Chest- nut St. Businessmen's Association to mark the 250th anniversary of the city's major center-city thorofare. Also, a "Vistorama" spectacle staged by the Catholic Diocese attracted hundreds of thousands of people to the center of town. These, plus a heavy schedule of conventions, all brought people to the center of the city. And widi the night clubs fewer in number and the legitimate theatres late in relighting, the motion picture theatres were the main center of at- traction and interest. Early morning business remains very light and matinees are slow, with the biggest increases shown on the weekends. Local Houses Hard Hit Neighborhood houses are hit ex- ceedingly hard by television, with the daily matinees fast disappearing from schedules, save for the kiddie mati- nees on Saturdays. The heavy sched- ule of new features on television, with one of the stations building up added interest bv not announcing the fea- tures in advance, has hit these houses very hard. Save for key runs of the better pictures, neighborhood houses are failing to hold to last vear's levels. Plan State-Wide Contest For Virginia Theatres RICHMOND, Va., Oct. 31-Plans for a state-wide contest for theatres have been outlined and a committee appointed to develop them further, it was announced here following a meet- ing of the Board of Directors of the Virginia Motion Picture Theatre As- sociation at the Jefferson Hotel. Com- plete plans for the contest are to be reported at the annual meeting to be held in the same hotel on Jan. 16, ac- cording to Seymour Hoffman, presi- dent of the theatre group. Syd Gates Chairman Syd Gates of Norfolk will act as chairman of the committee with the following members: Jerome Gordon of Newport News; Floyd Stawls, David Kamsky and Carlton Duffus, Rich- mond. The members also named Dui> fus to be the official representative of the association at the Allied Con- vention in Dallas, Nov. 27-29. Six New Films, Five Reprints from M-G-M M-G-M has set a tentative release schedule for the next three months which includes six new productions and five reprints, the company an- nounced yesterday. In addition, "The Tc ahouse of the August Moon," which is being given special han- dling, will open in several key cities late in November and will be the Christmas attraction at Radio Citv Music Hall. November releases include "The Rack" and "Julie" and two re-issues, "A Tale of Two Cities" and "Marie Antoinette." Scheduled for Decem- ber are "The Great American Pas- time" and "The Iron Petticoat," and one reprint, "Mutiny on the Bounty." For January the studio will have "Edge of the City" and "Slander," in addition to re-issues of "Green Dol- phin Street" and "Boys Town." WB Buys 'Nun's Story' HOLLYWOOD, Oct. 31.-Jack L. Warner, president of Warner Bros., lias announced the company has ac- quired the current number one best- seller, "The Nun's Story," written by Kathryn Hulme. It deals with a Bel- gian girl who enters a nursing order in the Belgian Congo. 'Holiday' Bows in South ATLANTA, Ga., Oct. 31-The southern premiere showing of "Cine- rama Holiday" was held at the Roxv Theatre here with the Junior Cham- ber of Commerce as sponsors of the event. Jaycee president John Thur- man, the Third Army Band, the North Fulton High School Glee Club, and a number of local dignitaries and Cinerama officials from New York were all on hand. PEOPLE Norman Glassman of Lowell, Mass., chairman of the board of Inde- pendent Exhibitors of New England, has sold the remainder of his lease on the 1,000-seat Strand Theatre, Haverhill, to Ernest Warren of Need- ham, operator of the Paramount, Needham, and S^ -^d, Canton. □ Jack O'Bryan, Oregon representa- tive of United Artists and president of the Navy League, Portland Coun- cil, is producing and directing the big Navy Day celebration to be held on Nov. 30. □ Bob Hanover, Philadelphia ex- hibitor, has been named chairman of the "Panorama," a business-promo- tion exhibit of the South Philadelphia Chamber of Commerce. It will be held in the Commercial Museum starting Nov. 13. □ Carl Peppercorn, formerly Cana- dian sales manager for RKO Radio, has been named executive assistant to Frank Kassler, president of Con- tinental Distributing, Inc., it has been announced by Walter Reade, chair- man of the board. Start Five New Films; 40 Currently Shooting HOLLYWOOD, Oct. 31-Forty pic- tures are in production currently. Five new pictures were started and five other pictures reached the com- pletion stage. Started were: "Zombies of Mora- Tau" and "The Bewitched" (Colum- bia); "The Painted Veil," Cinema- Scope ( Metro-Gold wyn-Mayer) ; "Oh, Men! Oh, Women!" ( CinemaScope De- Luxe Color (20th Century-Fox); "Voodoo Island," Bel- Air Prods. (United Artists). Completed were: "Jeannie," Cine- maScope, Color (Allied Artists); "The Man Wlio Turned to Stone" (Colum- bia); "Crime Beneath the Sea," Naci- rema Prods. ( Independent ) ; "Flamen- ca." Vista Vision, Color (Paramount); "Bail Out at 43,000," Pine-Thomas (United Artists). 'Heaven'' Grosses Beating Mime Sixth' and 'Skirts' "Between Heaven and Hell," 20th Centurv-Fox CinemaScope produc- tion, is outcrossing "D-Day, the Sixth of June," and "The Lieutenant Wore Skirts" in 44 first run engage- ments around the country, according to the company. It grossed $17,743 in seven days at the Fox Theatre, Atlanta, topping "Sixth of June" by $4,000 and "Skirts" by $2,200, while in six davs at the Florida Theatre, Jacksonville, the film took in $7,879 against $6,256 for "Sixth of June" and $6,458 for "Skirts." L m mm WEDNESDAY The year's coming to smash opener and hold-over phenomenon! Get all the dollars your boxoffice by planning in advance to accommodate its long, long playing power. For instance: NOW 11th WEEK .... NEW YORK 6th WEEK . . PHILADELPHIA 5th WEEK . . MINNEAPOLIS 4th WEEK . SAN FRANCISCO 4th WEEK . . 10th WEEK . . LOS ANGEL 5th WEEK . . WASHING!"' 4th WEEK TOLE 4th WEEK .... SAN DIE . . CHICAGO 5 4 4 . . . . BOSTON CLEVELAND KANSAS CITY 4 WEEKS . . 4 WEEKS 4 WEEKS . GRAND RAP 4 WEEKS .... ST. LOL CINCINNATI . . . plus scores of 3-week engagements including New Orleans, St. Paul, Phoenix, Tucson, Allentown, Charlotte, Baltimore, Milwaukee, Hartford, Richmond, Asbury Park and Atlantic City (both engagements off-season), Champaign, Illinois — and many, many more. NO. 87 MOTION PICTURE DAILY NEW YORK, U. S. A., FRIDAY, NOVEMBER 2, 1956 TEN CENTS Skouras Sees Skouras- Lqndc"' Announee Approval den Jubilee .i Endorsed MPAA Unit 'Attitude to 6-Point «m Outlined to Group LESTER DINOFF lotion Picture Association of business building coordina- nittee yesterday enthusias- jproved a West Coast sug- ar a "Golden Jubilee" pro- |( the industry in 1957 in rchandising and promotion- 's will be employed to re- e box office, it was reported a meeting at the Harvard ijnmittee, which includes rep- ?s of the company's domes- reign sales departments and Vtising and publicity direc- aittee of the MPAA, heard om Roger H. Lewis, Paul 'is, Jr., and Robert S. Tap- the West Coast attitude the MPAA's six-point pro- loniinued on page 2) 'olkenhurg Quits S; Jones in Post an Volkenburg yesterday re- president of the television division of the Colum- bia Broadcasting Sys- tem. He has been with 'any since 1932. His resig- comes effective on Dec. 31. 5. Jones, now vice-president ivision, will succeed to the :enburg post at the begin- ie new year. tion of 'Clearance' £ht in FWC Suit m THE DAILY Bureau -'WOOD, Nov. 1-In an un- bn, Fox West Coast has filed Court declaratory relief ac- nst Beacon Theatres, Inc., of the newly constructed Drive-in, near San Bernar- irging the defendants are ontinued on page 5) Theatre Aid 20th -Fox Films Sold To NT A in New Deal Announcing the agreement with National Telefilm Associates for the television release of certain 20th Cen- tury-Fox pic- tures, Spyros P. Skouras, presi- dent of Fox, emphasized his belief that the arrange- ment should prove beneficial to motion pic- ture theatres generally. Skouras de- clared that such benefits would result from the fact that there would be created in the (Continued on page 4) Ernest Sands Appointed m Playdate Head Ernest Sands, New York branch manager for Warner Brothers, has been appointed head of the com- pany's playdate department, succeed- ing Ernest E. Hinchy, who resigned. Sands, who has been branch man- ager here for almost two years, will assume his new post within two weeks. No successor has been named. Film Firm Also Becomes Co-Owner of Television Network with 50% Interest Spyros P. Skouras National Telefilm Associates, Inc., yesterday acquired 390 motion pictures for television from 20th Century-Fox, it was announced jointly by Ely Landau, president of NTA, and Spyros P. Skouras, president of 20th-Fox. In a simultaneous transaction, 20th- Fox became a co-owner of the NTA tv network, a wholly owned subsidi- ary of NTA, by purchasing a 50 per cent equity interest in the network for an undisclosed sum. NTA will immediately obtain tv distribution rights to 158 feature pic- ures from 20th-Fox's pre- 1948 library, Landau said. The films will be delivered in two packages of 78 pictures each on an annual basis for an announced license fee of $5,850,- 000 for each group. The remaining 234 films will be sold in three subse- quent packages of 78 during the fol- lowing three years for approximately the same price for each. Fox will retain all theatrical rights, it was re- ported. An undetermined number of the (Continued on page 4) Launch Management Survey of Industry The Booz, Allen & Hamilton busi- ness management survey of the mo- tion picture industry was launched yesterday when representatives of the organization started meetings at the distribution company home offices, it was reported. The business management survey was recommended by the board of directors of the Motion Picture As- sociation of America in line with streamlining film company operations. The MPAA committee charged witli putting the recommendation into operation is composed of John J. O'Connor of Universal Pictures, Charles Reagan of Loew's, Inc., and A. Schneider of Columbia Pictures. Credits 'Outstanding Product' Shea Circuit's 3rd Quarter Grosses Called Best for Period Since 1953 Special to THE DAILY CLEVELAND, Ohio, Nov. 1-Gerald Shea, president of the Shea Circuit, today told his area circuit managers and some 30 distributor luncheon guests that the third quarter of 1956 has shown the best net results of any third quarter since 1953, due to "the flow of outstanding screen product." Shea also announced the success of a policy of economy within the circuit, which "without cutting ser- vice to patrons," resulted in a 10 per cent saving. The circuit is employing "diversi- fied" advertising through the use of a non-industry advertising agency to "develop new media and to allocate present media to meet the needs of individual pictures," Shea said. "I see the necessity to prepare younger people with a young view- point in policy levels," he added. "Also, I see the need to develop ju- venile stars." Asserting that the "B" house situ- ation has about reached its level, Shea told the meeting that he fore- sees a drop in "A" houses due to the product shortage. The morning business meeting was devoted to theatre management, and the afternoon sessions to concession operations. Minn. Station Acquires MGM Films; Sells Stock Special to THE DAILY MINNEAPOLIS, Nov. 1. -Station KMGM-TV here acquired a seven- year lease to over 700 pre-1948 M-G-M pictures and Loew's, Inc., obtained a 25 per cent ownership of tne tv station in a two-way deal, it was announced today by Charles C. Barry, vice-president in charge of Loew's tv division. This is the third VHF tv station in (Continued on page 4) Wagner Urges National Commission on Arts New York City Mayor Robert F. Wagner, Democratic Party candidate for the U.S. Senate, yesterday urged that the Government set up a nation- al commission of the arts which would include artists of national promi- (Continued on page 5) Motion Picture Daily Friday, November 2, 1 PERSONAL MENTION WILLLAM J. HEINEMAN, United Artists vice-president in charge of distribution, will return to New York this weekend from a vaca- tion in Montana. • Ralph M. Cohn, Screen Gems vice-president and general manager, will leave here on Sunday via B.O.A.C. for London. • James R. Velde, United Artists general sales manager, will return to New York over the weekend from Chicago • Sam Spiegel, producer, will leave here tomorrow via B.O.A.C. for London. • Joseph L. Mankiewicz, producer, has left New York for Hollywood. • Oscar F. Neu, president of Neu- made Products Corp., has entered New York Hospital here for a general checkup. • Seymour Friedman, producer, will leave New York on Sunday via B.O.A.C. for England. Birmingham Press Has Special Film Sections The Birmingham Theatres Associa- tion arranged with the "Birmingham News" and the Birmingham "Post- Herald" for day and the publication of special motion picture sections on an elaborate scale with color. The Association took one co-operative page in each section and the papers sold local merchants on ad copy keyed to the movies for the balance of the section. Copy in both papers emphasized the "new movies, sparkling with stars and exciting drama" and featured lo- cal copy such as Alabama personali- ties in motion pictures. Brando in iSayonara' BURBANK, Calif., Nov. l.-Jack L. Warner today announced that Mar- lon Brando has been secured to star in "Sayonara," the William Goetz production of James Michener's best- selling novel of the same title, which Goetz Pictures, Inc., will film on loca- tion in Japan for Warner Bros, pres- entation, with Joshua Logan as di- rector. Golden Jubilee Plan Endorsed Find A I ban Grosses Oj (Continued gram, which includes the Hollywood Press Conference, the merchandising and promotional plan for an "Oscar Sweepstakes," executive field trips, revision in advertising billings, an in- dustry market survey, and advertis- ing campaigns. Coast Trip for Newsmen The business building group liked the idea of the "Golden Jubilee" plan for this coming January, which would be launched by the executive field trip, it was said. The industry figures who would make these field tours would discuss the motion picture in- dustry and its "state of the union" with newspaper publishers and edi- tors. The tours would be followed by the Hollywood Press Conference, in which critics from newspapers in 300 cities with 100,000 or over popula- tions would go to the production cen- ter to be given a "birds-eye view" of what the industry is doing there. A complete, detailed report is be- fro m page 1 ) ing prepared by the studio advertis- ing-publicity heads in Hollywood on the "Golden Jubilee" program for submission to the MPAA group here next week. It is reported that the business builders group will set up a meeting once the report is received to discuss adopting it. The MPAA committee also referred back to the advertising-publicity sub- committee on merchandising and pro- motion headed by Alfred H. Tamarin the proposal on staging of the "Oscar Sweepstakes." The plan will be fur- ther developed and strengthened so that it also could be launched this coming year in conjunction with the Academy Awards, it was stated. Gil Golden to Report Discussions were held on the in- dustry market survey and on the ad- vertising billings proposal, a report on which is being worked out by Gil Golden for presentation to the West Coast committees shortly. lor' Films on TV Worry Conn. Exchange HARTFORD, Nov. 1-In company with other situations across the coun- try, the Hartford exchange territory is worried over stepped-up flow of ma- jor theatrical releases to television. Moreover, observers point out that ma- jor distributors have failed to stem the tide via long-promised expansion of releasing schedules. "What the industry lacks today," says Morris Keppner, who is in the indoor and drive-in theatre field in Connecticut, "is a backlog of, for a better descriptive term, block-busters to lure the long lines of audiences, be they old folks, middle age or teen- agers, back to theatres. All we have today is intermittent attractions of this calibre and a tremendous amount of so-so product that was sat- isfactory in the pre-tv era and fails miserably today." Showing of Cantor Film Hurt Barney Tarantul, Burnside The- atre Corporation, East Hartford, told Motion Picture Daily that a recent Thursday night presentation of the Eddie Cantor-Farley Granger-Mona Freeman comedy-drama, "Sizeman and Son," hurt grosses. (The Burn- side is a deluxe suburban house). Tarantul asserted that Sunday night programming, highlighted by such as the Jack Benny, Ed Sullivan and Bob Hope shows, cuts attend- ance drastically in the Hartford area. "I feel strongly that we should de- velop, for long-range insurance, an industry roster of stars, sign them to contracts that prohibit appearance in other mediums. In this vein, I be- Gov't. Answers 20th-Fox In Airplane Tax Case WASHINGTON, Nov. 1. - The Government argued today that a tax case appealed to the Supreme Court by Twentieth Century-Fox is "not of general importance" and should not be reviewed by the court. Fox had asked the high court to review a circuit court ruling that the Federal passenger transportation tax does not apply to amounts film studios pay for planes chartered to carry stu- dio personnel taking air photos for picking out production locations. Fox had sued the Government to recapture tax paid on charter bills to the Paul Mantz Air Service for this type of work. Set iWinoV Openings Universal - International's "Written on the Wind" is scheduled to open on Christmas Day at the United Art- ists Theatre in Chicago, the Joy Thea- tre in New Orleans, the Orpheum in Tulsa, and in other important key situations in addition to the opening at the Paramount in Hollywood to qualify as an Academy Award con- tender, it was announced yesterday by Charles J. Feldman, vice-president and general sales manager. The film is scheduled for January release fol- lowing these special engagements. lieve we should support releases star- ring people like Clark Gable, who have proclaimed their loyalty to the industry and won't appear on tele- vision. If we follow a course of star- ring people who drift from tv to film and back again, we're going in for a schedule of mass suicide." Special to THE DAILY ] ALBANY, Nov. l.-A variety ol tors has caused an estimated dec of 10 to 20 per cent in theatre b ness for the Albany exchange disl this fall, as compared with the si period in 1955. Aside from the admitted stral competition, since Labor Day! television, the reasons for the fal of several highly-praised featura pull solid patronage puzzles indi people. "The public is not attending mi pictures on a large scale at pre the weather is too pleasant," somf | servers say or surmise. Indian mer not only came too late to a substantial difference to driv< but it also adversely affected cor tion theatres, according to the tl ing of this group. Other Factors Cited Other causes advanced for 1|| grosses include: weak product, of pictures appealing to the fi trade and to women; the vast e; sion of credit (particularly on mobiles); tight money; public ur ness and uncertainty; keener sell ' ity by entertainment-buyers; and running too long. Occasionally, the point is made prices in some instances may be high— but most industry observii gue this is not the case. Admitt the box office intake has increase a large number of situations, di the elimination of the 10 per federal tax on admissions of 90c less. This was not passed on ti patrons, in most cases; in fact, described as the margin whicl ables certain situations to rema the black. Few question that television ently is hurting the boxoffice. Brynner Unit Formed Yul Brynner, actor and diri yesterday announced the formatk his independent motion picture ganization, naming Virginia Br) as president. The company be called the Alcoins Produc Inc., he said. f : NEW YORK THEATI -RADIO CITY MUSIC HALL Rockefeller Center GARY COOPER "FRIENDLY PERSUASION" Color by De Luxe An Allied Artists Picture and SPECTACULAR STAGE PRESENTATION MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. St Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wea Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams 1 nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, 8 days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Ma Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Her Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the ac! March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. ksk any exhibitor vho has played 33 UNGUARDED MOMENT o tell you about he astounding udience reaction to OHN SAXON, Jniversal's new sen-age sensation. Setter still, book HE UNGUARDED FOMENT now nd watch your udiences acclaim new star! UNIVERSAL-INTERNATIONAL presents ESTHER WILLIAMS • GEORGE NADER m "The UNGUARDED MOMENT" iPrint by Technicolor • Co-starring JOHN SAXON with EDWARD ANDREWS • LES TREMAYNE Directed by HARRY KELLER • Screenplay by HERB MEADOW and LARRY MARCUS • Produced by GORDON KAY 4 Motion Picture Daily Friday, November 2, j| Fox-NTA Pact (Continued from page 1) features will go into the NTA net- work programming, Landau ex- plained, which began operations last month with 110 affiliated stations. The bulk of the new properties will go into general distribution to the 337 "clients" through NTA, he de- clared. The agreement gives 20th-Fox the option of negotiating for new financial arrangements if it so desires when any of the subsequent three packages come due for delivery, Landau said. Fox will also participate in the gross receipts of the films over and above a specified return. It will also have the right to appoint members to the board of directors of the NTA film network. Pilot Films to Be Made Fox also agreed to produce pilot films for four new tv series for the NTA network, the initial episodes to Ix ready by March, 1957. They will be made by TFC-TV Productions, the motion picture studio's tv film-making subsidiary, it was announced. The new network has so far failed to find a national sponsor for its film programs, but Oliver A. Unger, ex- ecutive vice-president of NTA, said that local sponsorship was "excellent," stating that "New York's WPIX is completely sold out locally" for the current network schedule. Play dates have not yet been set for any of the features acquired in the new Fox deal. Earlier this year, Fox released 52 feature pictures to NTA for tv distri- bution for approximately $45,000 each Some of the new titles ac- quired are: "Laura," "This Above All," "Gentlemen's Agreement," "The Razor's Edge" and "Jane Eyre." Sees Expanded Activities "There is no doubt that NTA will be able to greatly expand its creative program development activities through this new association by utiliz- ing the huge technical facilities of 20th Century-Fox and by adapting appropriate properties to the televi- sion medium," Landau said. REVIEW: Yaqui Drums Skouras See* Allied Artists Historical Exhibition Set For Venice Festival ROME, Oct. 29 (By Air Mail).- An "Historical Exhibition of Film Art" will be held in the summer of 1957 for the first time and will then be made an annual event associated with the Venice Film Festival. The project was undertaken by the directors of the Venice Festival and by the executive committee of the In- ternational Institute of Film Art," which has headquarters in Paris. The executive committee of UFA has also made known that UNESCO has acknowledged establishment of the International Film-Library of Film Art in Florence and announced the reconstitution of the International Institute of Motion Pictures, and a new volume of the general catalogue of the "International Film Art." A cast not normally associated with the program western field, for which this William Broidy production was obviously intended, go through their assigned dialogue and action with a briskness and proper attention to business that would be envied by many a major film's direc- tor. In this instance, Jean Yarbrough has handled the megaphone— and handled it right well. That he has some right professional performers on hand is all to the good; that the screenplay by Jo Pagano and D. H. Beauchamp, based on a Paul L. Bell story, has a persistency of purpose rarely encoun- tered in a western, is even more beneficial. There's love interest here, true; Mary Castle, who's been cast in some impressive product in the past several years, is seen in that traditional classification. But the story isn't essentially one of romance under the western moon; it has to do with Mexican bandits, led in this instance by the ever-competent J. Carrol Naish; stateside outlaws, headed by Denver Pyle; a conventional hero, plaved with spirit and dispatch by Rod Cameron; and the out-and-out villain, Roy Roberts. After the Naish crew finishes a stage holdup, they are ambushed by Pvle. Wounded, Naish finally reaches Rod Cameron's camp, where he is able to recover. The two separate, however, when Cameron ventures forth to investigate the murder of his brother at his ranch. Big land- owner Roy Roberts, who has all the markings of a killer, orders Cameron thrown off the ranch and severely beaten. Later, our hero meets singer Miss Castle, a friend from long-remem- bered California days, now working in Roberts' town saloon. Naish re- turns to the setting, pleads with Cameron to join a freedom cause in Mexico. Miss Castle, Roberts, Pyle and Cameron (he tried to rescue Miss Castle) are kidnapped by Yaquis and held for ransom. (Latter, ostensibly, to be used for acquisition of arms). Cameron kills Pyle as latter attemps to molest the singer. Robert Hutton, Roberts' son, discloses a plan to go after ransom monev, but Roberts kills him after learning that the weakling never intended to return. The Mexican Army rides to the rescue, killing Naish, and escorting the remainder of the party, including the now-demented Roberts, across the border to apparent safety. One song— "Frankie and Johnnie"— is heard. William Broidy's prac- ticed production hand is discernable throughout this up-and-at-'em melo- drama with a western setting. Running time, 71 minutes. General classification. For October release. A. M. W. Minnesota Station ( Continued from page 1 ) which Loew's has acquired a 25 per cent capital stock interest. The other two are KTTV in Los Angeles and KTVR in Denver, on which Loew's holds a purchase option. All three stations are independents. Sy Weintraub, president of United Television, Inc., owners of the Minne- apolis station, disclosed that the new acquisitions would be shown during the prime hours of the night in direct competition to the big network shows. A different picture would be run every night, he said, under the label of "spectacular." McKenna in IV. Y. B. J. McKenna, vice-president and general manager of Manley, Inc., manufacturers of popcorn equipment, is in New York this week visiting his Northeastern manager, L. O. Seeley, who came here from Boston to join him. While here McKenna an- nounced the appointment of Irving Dunn as new district manager and assistant to Seeley. Invite NAC Members To Join with C0MP0 Concession equipment organiza- tions in the industry have been ap- proached by the Council of Motion Picture Organizations regarding mem- bership in COMPO, it was reported here yesterday by a representative of the National Association of Conces- sionaires. The COMPO move to seek mem- bers in this branch of the business was recommended during the execu- tive meeting of the industry organiza- tion last Sept. 25. The NAC members said that in his opinion the association would not join COMPO for it couldn't be visualized that "COMPO could aid us. How- ever, I am sure that my association would be only too glad to help COMPO by notifying NAC mem- bers that if interested, they should contact COMPO direct." He said that "as individuals, I am sure NAC members would join COMPO as that organization has done a lot for the exhibitors with (Continued from page 1) i minds of television viewers a d to see entertainment in the rnOt picture theatre style, "a vastly 'I perior technique, possessing a quit far surpassing tv entertainment." \ - "Especially in children," Skc I said, "who are introduced to the tion picture form through these productions, this should produ appetite for the new and su films and create in those childre habit of going to the movies. According to the Fox state the price of $5,850,000 for eaci of 78 films is for a five-year 1 to show 39 older Class A picture 39 Class B pictures from the F brary. The second group of 7£ tures will be turned over to N' 1957, also under a five-year li The terms for the second grou to be at least as favorable to Century-Fox as for the first gro market conditions justify a price and higher percentage provision is made for arbiti Twentieth Century-Fox has an to require NTA to license three tional groups, making five in al In connection with the acqu by Fox of a one-half interest i NTA network, Skouras said tha would participate equally with in the control of the network by inating one-half of the director the treasurer of NTA Network The network began operatin Oct. 15 with 100 television st; as affiliates. i ■ - in COMPO's Ad Stresses Value of Film News Under the caption, "These Know Value of Movie Newslj 69th in the series of COMPO "Editor & Publisher," which wi pear tomorrow, calls attention t recent stories which should be terest to all newspaper editors "One," the ad says, "dealt v, talk given by Cecil Harms King, publisher of the London 5 group of newspapers, which hi weekly circulation of 42,OO0,i King said wide coverage of w news was one of the chief reasons this enormous circulation. "The other story," the ad contin "was ... an interview with O'M A. Doob, a former newspaper i t who recently retired after servinjjl years as publicity and advertising! rector of Loew's theatre circuit. HI ing newspapers editors to take a [J look at their movie pages, Doob that, while there are many 'fme;j teresting movie pages,' many neWijj| pers have never realized the fulif^ tentiality of reader-interest in nlj of film personalities and product'l' nor have they developed the full tential in paid advertising from , classification." whom we deal. I feel that we J help a business and industry j which we derive our livelihood. 1 j, November 2, 1956 Motion Picture Daily 5 ngner Urges Continued from page 1) Mayor Wagner, speaking at a 1 Carnival at the Waldorf-As- iotel here, urged that the Presi- ^abinet also include a Secretary Arts. roduced by Nizer, Dowling cluced by Louis Nizer and Dowling, Mayor Wagner up the recognition which art- r;eive in foreign nations. He that if elected to the Sen- | will urge a greater export of *jn talent. 1 lition of Clearance Continued from page 1) ^ing it and a number of dis- ■; with an anti-trust action un- niands for day-and-date runs ^s Angeles are granted. Plaintiff asks the court to de- what clearance should be, lit cannot later be claimed to ^rticipated in a conspiracy to tire anti-trust laws. REVIEW: Vitelloni Frederico Fellini — API-Janus t Variety Meets nominating committee of Va- ,nb Tent No. 35, New York, t night to select a slate of for the coming year. The com- ,s composed of Jack Levin, ifrSands, Herman Schlier and This is an easy-going, "slice of life" type of picture, more objective than most with blends of the comic and tragic, the dull and interesting, the prettv and the plain. "Vitelloni" details the slothlike existence of several idle young men without jobs or inclination for work. They allow themselves to be sup- ported by family, friends and relatives, drifting where the stream of life carries them. The title means literally "big calves," referring to overgrown calves who continue feeding from the udder even after reaching the age of weaning. This is one of the highest grossers in post-war Italy and the picture which first won acclaim for Frederico Fellini as a director. He has had plentv of experience with harsh realism, having scripted such money- makers as "Open City," "Paisan" and his latest and very successful, "La Strada," which he also directed. Although the five young men of the title have their dreams and fan- tasies of glorv, none has ever accomplished anything, except the most debonair of the group, plaved bv Franco Fabrizi. He has seduced the sister of a friend and is obliged to marry her. However, marriage doesn't change him. He attempts to seduce the boss' wife and is fired. His wife continues to forgive him until he spends a night with a singer from a touring companv. There he overdoes it: she runs away with her child and Fabrizi, in panic, searches for her desperately, realizing he loves her. He finds her at his father's house, where the old man effects a recon- ciliation and a cure bv means of his belt stoutlv applied to his son's flanks. How permanent the reconciliation is, no one knows. The "vitelloni" go on as usual. Onlv the wife's brother changes, leaving early one morn- ing for a new future without a goodbye to the old life. The cast is capable, playing uncomplicated roles with simplicity. None of the plavers are well known here. The picture is in Italian with English titles. The story can be followed visuallv without much trouble. Running time, 103 minutes. Adult classification. For October release. Gus Dallas PEOPLE Dore Senary, vice-president of M-G-M in charge of production, on Dec. 11 will receive a special award from Civil War Round Tables for his short subject, "The Battle of Gettys- burg." Carl Haverlin, president of the Civil War Centennial Association, will make the presentation in Los Angeles. □ Carl Schaefer, department head at Warner Brothers International, has been named chairman of the inter- national committee of the Associa- tion of Motion Picture Producers. He succeeds Robert Vogel, of M-G-M, who has resigned. □ John H. Auer, associate producer- director at the Republic Pictures stu- dio, where he spent a total of 18 years, has settled his contract, which had 18 months to go, and will leave the lot this weekend. He will an- nounce his future plans next week. □ Peter Andrich, Arthur Howard and Ralph I. Pucher, veteran employees of Consolidated Film Industries, will be presented gold watches by Herbert J. Yates, president, at the first annual Founders Day Dinner, to be held to- morrow at the Swiss Town House, Union City, N. J. HOP IS HOT! HERE COMES THE SUPER-SERIAL FOR AIR-MINDED YOUNG AMERICA -p/tonv HOP H AURIGA America's Ace of the Airways with WILLIAM BAKEWELL • JENNIFER HOLT • ROBERT BUZZ HENRY EMMETT VOGAN • Original Screenplay by GEORGE H. PLYMPTON and ANDY LAMB Based upon the cartoon "HOP HARRIGAN" appearing in ALL-AMERICAN Comics Magazine Created by JON BLUMMER • Directed by DERWIN ABRAHAMS Produced by SAM KATZMAN BRAND NEW CAMPAIGN BOOK IS AIMED AT AUDIENCES EVERYWHERE ! THIS FABULOUS DOUBLE-CREATURE SHOW HAS BEEN SET FOR EARLY PLAY-OFF IN THE NATION'S FINEST THEATRES State Palace Paramount Minneapolis, Minn Orpheum St. Paul, Minn Orpheum New Haven, Conn Paramount Norfolk, Va State San Francisco, Calif. . . Golden Gate Portland, Me Civic Dayton, Ohio Colonial Manchester, N. H Strand Cincinnati, Ohio Palace Boston, Mass Memorial Jacksonville, Fla Imperial Oakland, Calif T&D Rochester, N. Y Palace Steubenville, Ohio Paramount Worcester, Mass Capitol Tampa, Fla Park Denver, Colo Paramount Oklahoma City, Okla Harber Detroit, Mich. . . . Broadway Capitol New Orleans, La Joy Springfield, Mass. . . , Bijou Youngstown, Ohio .... Paramount Atlanta, Ga Paramount San Antonio, Texas Majestic Lincoln, Nebraska Lincoln Washington, D. C Keiths St. Louis, Mo Missouri Cleveland, Ohio Hippodrome Beaumont, Texas Jefferson Florence, S. C Colonial Indianapolis, Ind Indiana Fort Worth, Texas Worth Charlotte, N. C Center Newport News, Va Paramount Toledo, Ohio Rivoli Amarillo, Texas State Chicago, III Roosevelt Columbia, S. C Ritz Houston, Texas Majestic . . . and many more Book 'em NOW at your Universal Exchange MOTION PICTURE DAILY 0, NO. 88 NEW YORK, U. S. A., MONDAY, NOVEMBER 5, 1956 TEN CENTS rORIAL Distributors lish Bidding? _ _ By Shertvin Kane MBER of distribution execu- s reacted spiritedly to the *estion of Herman Levy, gen- insel of Theatre Owners of ., in a speech at last week's ion of M.P.E. of Florida, that pors re-evaluate competitive to determine whether "much annot be eliminated, nding that distribution has ■ducing competitive bidding t it felt it was legally safe in ;, and has resorted to it only tions where it believes it to Uy imprudent not to, they ointedly: What would Levy, exhibitors, suggest we use in competitive bidding? law tells us we cannot dis- e between two customers, or that are substantially corn- one distribution executive re- Yet it is not uncommon for h theatres to want the same 1 to negotiate for it. ,vhat would an exhibitor do in case, if he were in the dis- s place? he asked. 7i Myers of Allied States told late Small Business subcom- j.ast spring, the executive con- i that the distributor has the select his own customers, im- hat this was the answer to the dilemma of the distributor. t? ;tributor can— and has— select- nvn customer under such cir- ces, only to be sued later by bitor who didn't get the pic- nd some courts, and juries, ;reed with him. abandon competitive bidding sequently guess wrong, it can >ery costly for the distributor, e, not the exhibitor, who is vhat would exhibitors have us te for competitive bidding in ses? he asked again, we hear a reply? Lichtman Asks Reappraisal Of Industry for 'Harmony 9 By LESTER DINOFF The motion picture industry has a great future if all segments— producers, distributors, and exhibitors— will re-evaluate their thinking and manner of op- erations and work for harmony, industry veteran Al Lichtman said here at the weekend. ~ ~ Theatre Attendance Seen Continuing Up Motion picture theatre attendance has been increasing since July and a continued moderate increase over the next three to five years is believed "likely," according to the Nov. 5 is- sue of the "Value Line Investment Survey." The upsurge in attendance is credited by the survey chiefly to a growing number of high-quality pro- ductions. The patronage rise is probably too late to show favorable {Continued on page 4) Huge School Promotion For 'Secrets of Life' Nearly 10,000 schools around the country have received colorful half- sheets on Walt Disney's "Secrets of Life," newest addition to the True- Life Adventure series. The half- sheets carry a selection of stills from the feature. In addition to being posted in classrooms, they are used by many schools in discussion ses- sions, creating youthful interest in the picture and helping to build a new audience for the screen. The True-Life Adventure series has {Continued on page 4) Lichtman, who retired earlier this year from his duties as director of dis- tribution for 20th Century- Fox to become a sales consul- tant to the com- pany and to once again be- come a film producer, said "the industry should take a good, long look of appraisal at itself and realis- tically tackle the problems of today for a better tomorrow." Lichtman is currently engaged in {Continued on page 5) Al Lichtman Single Exhibitor Unit On Allied Tex. Agenda Special to THE DAILY CINCINNATI, Nov. 4.-Industry trade practices coupled with discus- sions on the possible formation of a single exhibitor organization will highlight the agenda of the Allied States Association annual convention set to take place at the Statler Hil- {Continued on page 4) Television Today IN THIS ISSUE Page 6 ► Spotlighting the News— the networks proudly announce their dependence on electronic brains for Election Day cover- age; the Internal Revenue Service makes a tax ruling; d report is prepared. ► Passing in Review— the week's highlights in shows. ► Showmakers— personalities in the news. 'Give Consideration? Sales Heads Eye Pinanski Booking Plan See Scheme for Day-Date Opening Future 'Certainty' Distribution sales executives are "giving consideration" to the exhibi- tion plan advanced by Sam Pinanski, president of American Theatres Corp., Boston, which urged utilization of out- lying theatres in "growth areas" for opening pictures at the same time and at the same price as downtown theatres, it was learned here. According to a number of distribu- tion sales heads, the Pinanski sug- gestion "is a certainty for our opera- tions in the future." One sales head disclosed that his company is already {Continued on page 2) Kintner Is Appointed HBC Vice-President Robert E. Kintner, who resigned last month from the presidency of the American Broadcasting Co., has been elected an ex- ecutive v i c e- p r e sident of the National B r o adcast- ing Co., effec- t i v e Jan. 1, 1957. Kintner will serve on the newly organ- ized NBC ex- ecutive council in the capacity of co-ordinator of the televi- sion network's color activities and ( Continued on page 2 ) Robert E. Kintner foxW&rns JVMets on Germans' 'Anastasia' Twentieth Century-Fox informed television networks late last week that it has world-wide title rights to "Anastasia," a yet unreleased pro- duction, which it will "protect to the {Continued on page 4) i Motion Picture Daily Monday, November 5, PERSONAL MENTION MAX E. YOUNGSTEIN, United Artists vice-president, will re- turn to New York today from Europe. • Edward H. Rowley, executive vice-president of United Artists Thea- tre Circuit, will return to New York from Europe this week. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres; Bernard Levy, his as- sistant, and Al Sicignano have re- turned to New York following visits to Des Moines and Minneapolis, a Edward S. Feldman has returned to the 20th Century-Fox home office publicity department following a two- vear tour of dutv with the Air Force. Sol C. Siegel, producer, will re- turn to Hollywood today from New York. • George Cukor, director, returned to the Coast on Friday from New York. Vera-Ellen returned to New York on Friday from London via B.O.A.C. International Fan Club League To Meet Here The International Fan Club League will hold its first New York Regional Conference at the Hotel Piccadilly three days starting Saturday. High- light of the affair will be a banquet on Sunday, Nov. 11, at 4:45 P.M. at the hotel. Among the stage, screen and tv per- sonalities slated to be present are Jayne Meadows, John Hudson, Mark Damon and Robert Morse, who will present prize certificates for outstand- ing fan club journals to the club presidents. As an added feature, the City of Hope will present its awards to the clubs for outstanding aid in the Susan Ball Memorial Cancer Drive. At the general sessions meeting Saturday, all fan club members will be present to discuss the development of clubs throughout the nation, their problems and projects. No Paper Tomorrow The MOTION PICTURE DAILY will not be published tomorrow, Elec- tion Day, a legal holiday. Sales Heads (Continued from page 1) playing top product day and date be- tween neighborhood and downtown houses in Los Angeles and St. Louis. Another sales executive pointed out that his company has no uniform pol- icy and that each situation is closely studied on an individual basis. "Con- ditions are continually changing and our releasing plans for a film are de- termined following a survey of the situation, the theatres and other facets involved," he said. All of the company's distribution heads were in accord that Pinanski's suggestion "is food for thought." Many exhibitors are also in favor of the Pinanski suggestion, particu- larly those located near metropolitan areas. However, theatremen in some other parts of the nation have been reported as "cool" to the plan. In the north central part of the U. S., exhibitors there said they were in opposition to the plan "at the pres- ent time" as they consider themselves "small town, comparatively speak- ing." Benjamin Berger, president of North Central Allied, said he is op- posed to it as far as the Twin Cities are concerned. "It's all right for the bis cities, but we are too small here. A suburban first run in competition with downtown would kill it for both," he said. Kintner Named ( Continued from page 1 ) expansion, according to Robert W. Sarnoff, president of NBC, who made the announcement. Kintner joined ABC as a vice-presi- dent in 1944. He was elected presi- dent on Dec. 30, 1949. His resigna- tion occurred on Oct. 16 last. In addition to co-ordinating color activities at NBC, Kintner will han- dle special staff duties assigned by Sarnoff and will report directly to the president, it was also announced. Fox to Release Nine In November, December A revised program of releases for the months of November and Decem- ber, including nine pictures, was an- nounced by 20th Century-Fox at the weekend. The list includes six films in CinemaScope and three in Regal- scope. Set for November are "Love Me Tender," "Oklahoma!" and "Teenage Rebel"— all in CinemaScope— and "The Desperadoes Are in Town" in Regalscope. December releases are "Anastasia," "The Girl Can't Help It," "Oasis," "The Black Whip," and "Women of Pitcairn Island." The first three are in CinemaScope; the last two in Re- galscope. Western Gives Convict A Change of Heart FAYETTEVILLE, N. C, Nov. 4- Motion pictures made a telling im- pact on one person in this town to- day. After watching cattle rustlers being gunned down in a Western film, a 21 -year-old escaped convict said he had a "change of heart," walked to the police station and turned him- self in. Reopen Seven Theatres In Midwestern Area Special to THE DAILY MINNEAPOLIS, Nov. 4.-Seven darkened motion picture theatres re- opened recently in this area and one was reported closing, the shut-down blamed on the influence of television. The remodeled, 350-seat Ruele Theatre, formerly the Medina, reo- pened in Medina, N. D., as the result ol: a co-operative movement by local businessmen and owner Norman Ruele. The town had been without a theatre for two years. Also opened again after a five- month shut-down was C. F. Schnee's Hollywood at Litchfield, Minn., which was badly damaged by fire last spring. Other theatres opening their doors are the Dows, Dows, la.; Alex Perkins' Lyric, LeCenter, Minn.; the Ritz, Rolde, la., under Roy Streit; Uptown, Fort Atkinson Wis., and W. R. Frank's Roxy, Owatonna, Minn. The Capitol at Chatfield, Minn., closed "a victim of television," ac- cording to the "Chatfield News." "It wasn't the fanciest place," said the newspaper's epitaph, "but, within its capabilities, it did show some good things and offered a measure of mass entertainment now currently past." Havas Leaving RKO Michael Havas, currently Latin American supervisor for RKO Ra- dio Pictures, will sever his relation- ship with RKO, as of Dec. 1, it was announced last week by Walter Branson, RKO's vice-president in charge of world-wide distribution. Branson said he viewed Havas' de- parture, after long years of valuable service, "with keen and deep regret on both a business and personal level." Du Mont Lab Report Allen B. Du Mont Laboratories, Inc., Clifton, N. J., has reported a loss of $923,500 for the nine months ended Sept. 30, after a tax carryback credit of $1,209,500, compared with a loss of $2,019,000 for the 40 weeks ended Oct. 9, 1955. Sales for the first nine months of 1956 totaled $34,- 490,000, compared with $51,964,000 for the 1955 period. Rank Asser Tax To Cloi More Theatr From, THE DAILY Bureau I LONDON, Oct. 31 ( By Air 4 —J. Arthur Rank took the opporti of plugging the industry's case fJ entertainment tax remission in a[ terview reported in the Lc "Star" newspaper yesterday. "I am not a prophet," w;i Rank, "but I believe— and I s with regret— that some hundrec theatres will close in this countr* less something is done about tb tertainment tax. This means that and the tax collector— will be jected to the law of diminishing turns. The 79 theatres this org; tion is closing paid £ 455,453 ( $ 268) in entertainment tax last Shut— they will pay nothing." Referring to the tax's effec British film production, he "While the tax remains at the pi figure it is risky for a British ducer to spend more than £15 ($420,000) on a picture. If he! he cannot be sure of getting money back. Last year this org? tion paid £10 million ($28,000 in tax. If that were reduced sc we had, say an extra £5 n ($14,000,000) in hand we s spend a larger sum on our films 'What Would You Do?' Rank gave the following figui justify the closing of some o cinemas: "If you owned a ci on which you were losing £' ($12,600) a year and also p £7,500 ($21,000) in entertair tax, what would you do? You \ close it. Otherwise you migl certified as not quite right ii head. Before the war you furnish a medium-sized cinem £8,000 ($22,400). Today th me is £30,000 ($84,000). In wages cost twice the figure for Now they have increased by a ther 75 per cent." FILM SERVICE CENTE • EDITING ROOMS « STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACILHI MO VIE LAB BUILD 619 W. 54th St., New Yort JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief -I-., TT 1 IT T-7 1 A 1 -I-' ' HA" . r~< TJT Ph Edr nup, days Quig Better Motion March |)ur Box- Office gift from RKO... all wrapped up for the Holiday Season! mm Produced by EDMUND GRAINGER, Screen Play by NORMAN KRASNA, ROBERT CARSON and ARTHUR SHEEKMAN • Story by FELIX JACKSON • Directed by NORMAN TAUROG • Musical Numbers and Dances Staged by NICK CASTLE • Lyrics by MACK GORDON • Music by JOSEF MYROW RKO RAD1C- Nita TALBOT Una MERKEL technicolor* Melville COOPER Bill GOODWIN w Howard McNEAR V RKO's Big-Money Package for Your Best Playing Time 4 Motion Picture Daily Monday, November 5, . . . NEWS ROUNDUP No Pattern To Business The lack of any pattern of chang- ing theatre business around the coun- try was emphasized in four recent census Bureau reports comparing 1954 theatre business against 1948 business in St. Louis, Minneapolis, San Antonio, and Sacramento. In St. Louis, receipts picked up sharply dur- ing the six years for downtown the- atres, picked up slightly for subur- ban theatres and dropped sharply in other neighborhoood theatres. In Minneapolis, receipts dropped slight- ly in downtown theatres, fell off sharply in neighborhood theatres and picked up in suburban houses. In Sacramento, receipts increased in all categories— some in the downtown the- atres, more in the neighborhood the- atres and still more in the suburban areas. In San Antonio, receipts fell downtown, but picked up sharply in neighborhood and outlying theatres. ■ To Screen W B Featurette A special screening of Warner Bros.' "Chasing the Sun," a four-reel film in Wamercolor, will be held under the auspices of the Air Transport As- sociation for leading state and city dignitaries, top Air Force officials and industry executives, leading exhibitors in the Southeast, newspaper publish- ers and radio and television repre- sentatives, at the Hotel McAllister in Miami on Wednesday. ■ Gable To Be on Television United Artists' publicity campaign for Buss-Field's CinemaScope produc- tion of "The King and Four Queens" will be carried to a national television audience of 32,000,000 on Nov. 25 when the Ed Sullivan Show broad- casts a specially-filmed feature pre- senting Clark Gable, star of the film. This marks Gable's first tv appear- ance. Allied Conclave Agenda Set **************** * * * * * HAWAII HOLIDAY! * * * * * * **************** 7 days -$469.50 from New York, plus tax, including hotel and air fart Fly United DC-7s, world's fast- est airliners, ALL First Class, or DC-6Bs, ALL Air Coach. 2-abreast seating comfort on all Mainlined flights. UNITED AIR LINES ( Continued ton Hotel in Dallas, Nov. 27-29. The 1956 convention of the national ex- hibitor group will honor Col. H. A. Cole for his "40 years of devotion to the film industry and Allied." Robert Morrell, convention coordi- nator, who is also an official of the S&S Amusement Corp. here, said that more than 10 nationally known cor- porations will exhibit over $1,000,000 worth of equipment at the trade show to be held in conjunction with the theatreman's conclave. Among the topics on the agenda of the board of directors' conferences, which National Allied will hold on Nov. 24-25, will be the issue as to whether -or not an agreemnt can be attained with the Council of Motion Picture Organizations on Allied's re- joining COMPO. A number of re- gional units of Allied States have been paying their dues to COMPO despite the fact that the national unit does not take part in COMPO activi- ties. Discussion Topics Listed The agenda for the Allied meeting has been prepared from reports re- ceived at the Washington headquar- ters of the association from regional unit leaders. They ask also that dis- cussions take place on the status of the industry as a whole, the Motion Picture Association's business building ideas, arbitration and the Senate Small Business report on industry trade practices. Other subjects which will be on the agenda, it is expected, will be the pos- sibility of consolidation with Theatre Owners of America, trade practices, buying, booking, clinics on film prob- from page 1 ) lems, theatre operations and how to increase box office receipts through new approaches to selling films. Morrell said the theme of the con- vention would be "see how, hear how, so that you will know how." Chair- man of the proceedings in Dallas is Julius Gordon, president of the Jef- ferson Amusement Corp., of Beau- mont, Tex. Sessions during the convention will open at 9 A.M. and run to 5 P.M., Morrell said, adding that he has been chosen to conduct "picture clinics'' daily at which time Allied members will discuss film buying and clear- ances, availability, run and various advertising methods. Among those speaking at the con- vention will be Abram F. Myers, gen- eral counsel and board chairman of national Allied, president Buben Shor, and Col. Cole. Arrangements for Women A women's organization recently started in Dallas, the Women of the Motion Picture Industry, will act as host to women attending the convention. Entertainment for them will be provided by the soft drink companies. Beservations will cost $25 for men; $20 for women, and $40 for man and wife, father and son, wife and daugh- ter. Morrell stated that all booths will be guarded by bonded guards and he assured exhibitors that Allied "will never tolerate excessive charges foi handling the installation of ex- hibits." He also revealed he is readying a program for the drive-in convention in Cincinnati, early next year. School Drive ( Continued from page 1 ) a large following in the nation's schools, with 16mm. versions being made available after the theatrical runs through a Disney subsidiary. This gives the company ready access to a maximum number of educational institutions throughout the country. The current release, "Secrets of Life," is a worthy addition to the series. Prints with a final sequence picturing a volcano eruption are op- tional in CinemaScope. The balance of the production is on standard frame. It is an absorbing, colorful, beautifully photographed and lucidly narrated depiction of the life processes of plants, insects and fish, with a final sequence picturing the awesome destruetiveness of a lava flow from an erupting volcano, destroying all life in its path until it exhausts itself in the boiling sea. It will open at the Sutton Theatre here Nov. 19. S.K. Fox Warns TV Nets ( Continued from page 1 ) fullest extent against any infringe- ment." The statement, issued by William C. Michel, executive vice-president of 20th-Fox, reported that a recent German motion picture "of the same or similar title" may soon be offered in this country for theatrical or tele- vision showings. Will 'Protect Its Rights' "This will serve to advise you that this company intends to protect its rights in this title and hold any party infringing these rights strictly account- able therefor," Michel asserted. World-wide motion picture rights to the stage play "Anastasia" were ac- quired by 20th-Fox in January, 1955. The picture is scheduled for release in December. Set 'Bundle' Premiere HOLLYWOOD, Nov. 4-RKO will launch "Bundle of Joy" with a pre- miere at the Egyptian Theatre, here, on the night of December 21, it was announced last week. 'Brave' Gross Sets Mark HOLLYWOOD, Nov. 4.-The King Brothers' "The Brave One," in its world premiere engagement at the Four Star Theatre, Los Angeles grossed $12,281. This was a two-year high mark for a week's take at the theatre. The CinemaScope film is be- ing distributed by RKO. To Name Allied Commit, I On COMPO Negotiations From THE DAILY Bureau WASHINGTON, Nov. 4-A mittee of Allied States Assoc, members will be shortly appointi president Ruben Shor to neg? with a committee representim Council of Motion Picture Org; tions to determine whether th. hibitor group should rejoin CO it is announced by national /< The committee will report t Allied directors concerning CO on whether Allied should coi its policy of cooperating with all fide industry groups in matte common interest independent! COMPO. Attendance I (Continued from page 1) earning comparisons for the in in the 1956 fiscal year, the said, but 1957 will be "substa improved" for both distributor exhibitors. The survey cited several reasc this. The big productions th doing well at large city box-^ have yet to be widely distribute! producers will probably have \ off most of the production cc 1956. Theatres will enjoy year's benefit from the recent c in federal tax laws. See Overhead Reduced More theatres will close in th future, but this will be aimed creasing the income of theati cuits, the survey stated. With theatres, the remainder may ex; better supply of product. The some maintenance and tax cost leave the circuits in a position duce their cumulative overhea: The survey noted factors th favorable indications of a con attendance trend. The numb quality pictures seems likely crease, the report said. The p tion of the 15- to 24-year-olds, lywood's most important cu: group," is expected to grow cantly over the next few years. The film industry also seems gaining on television. The showing of a major pre- 1948 n a Los Angeles tv station was u an example. Although the aui, for the tv program was more th the other six Los Angeles sH combined, there appeared to b< little effect on theatre business.i| : i SAVE MONEY ON PRUNES Use Filmo New, Deli 3 frames With Copy, Photos and Off Stags Tolk THAU** L IMMEDIATE StRVICE! Use at Used by manycirtui Prcvues, Advance or Cross WEE3M j|r, November 5, 1956 Motion Picture Daily chtman Sounds Call for 'New Approaches9 )ility to Pay9 en as Key to m Rentals 3 Continued from page 1 ) ig a property for the screen, ed distributors and exhibitors re "new ideas, new approaches \c relationships to the seUing ving of product. Theatremen bring their houses up to the ossible standards of comfort r customers. In booking films, ould use intelligence, especially ing double features. In these as, each picture on the double uld be compatible to the other the entire program will have to the whole audience, not just ;ment of it. alls Present Plan 'Archaic' ^xibution, as it is now set up, is Methods of operation and I product have to be radically National sales policies have liminated and ones installed V the theatre buys product on Sty to pay. Rentals must be m each situation by situation, oy town, neighborhood by I rhood. There now can not be 'trary, uniform system of sales rd to film." iiman took cognizance of the 1 presented by Sam Pinanski, at of American Theatres Corp., jing the playing of top product fhborhood theatres on a day- je basis with downtown thea- ] suggestion should be given ration by distribution," he said. 1 His Faith Is Unshaken over 45 years of experience in ;ustry, Lichtman reaffirmed his the entertainment values notion pictures offer the pub- JThe business in recent years ]n grosses and attendance de- This has been attributed to n, the unattractiveness of leatres, and the public's prob- Eight Companies All Day Tomorrow Motion Picture Association of and eight of its 10 member les will be closed all day to- , Election Day. d all day will be United Art- h Century-Fox, Loew's, Inc., ia, Universal Pictures, RKO Pictures, Allied Artists, and Brothers. Paramount Pictures public Pictures will close at Highlights of Lichtman's Comments on Industry Highlights of Al Lichtman's optimistic viewpoint on the industry's future as told to MOTION PICTURE DAILY at the industry veteran's home here, are: "All segments should re-evaluate their thinking and operations by using new approaches and new ideas in selling and playing films." "The Council of Motion Picture Organizations should be supported by the industry wholeheartedly on a permanent basis." "The industry should not cry about bad business, but do something about it ... by buckling down in all aspects of it and giving the public first- class shows." "Exhibitors should use intelligence in booking product, especially for double features, and distributors should radically revise their methods of operations and policies." lems in getting to the theatre because of transportation, etc. "Show business is highly competi- tive. The motion picture now cannot be ground out in quantity. The small- er number of films produced are much better in quality and entertainment values. If we are able to create great motion pictures and continue to do so, the industry will once again be- come the top entertainment medium. It is a healthy sign when I see such films as The King and 1/ 'Giant,' 'The Ten Commandments,' and 'Around the World in 80 Days' being produced and made available to the public, which is buying them with enthusiasm. "The industry should not cry about the bad business, but do something about it. Utilize new selling, merchan- dising and promotional approaches coupled with fresh thinking about the business on the part of all concerned. Do away with slip-shod operations. There is nothing wrong with the picture business, but we must buckle down in all aspects of it and give the public first-class shows." Lichtman said he is of the opinion now that the industry could save a huge amount of money by a "com- plete revision of present distribution operational methods, by not wasting a big amount of advertising expendi- tures on national levels, and in legal expenses." He said the companies could save perhaps some $5,000,000 annually by revamping and in some cases eliminating half the amount of salesmen in each exchange. Adver- tising dollars are also being wasted when a company spends huge sums in national advertising and on na- tional professional gimmicks, he said, adding that "film ads in newspapers haven't changed in looks for -years." Urges Support of COMPO The former director of distribution for 20th-Fox had some views to ex- press on a number of other industry topics. Commenting on the Council of Motion Picture Organizations, of which he was a member of the gov- erning triumvirate, Lichtman said "this organization would be of tre- mendous value to the motion picture industry if the industry would support it on a permanent, long term basis. The structure of COMPO is now based on membership dues and the organization lives in fear that its mem- bership will not pay dues. "The attitude of many people in the • industry has been a 'what have you done for me today' one toward COMPO. That must be corrected by the industry, who must support it wholeheartedly as COMPO means a great deal to the business," he stated. Points to Tax Campaign Lichtman at this point said the re- cent tax campaign of COMPO is a symbol of what COMPO can do for the industry. He said that in the next tax campaign, more support should be given COMPO and the organization should make an attempt to secure aid outside the industry from other fields of entertainment which are still saddled with admis- sions taxes. He specifically pointed out the major and minor baseball leagues as one possible source of as- sistance "as they are in a similar situation to theatres charging over 90 cents per admission." On the sale of motion picture film libraries to television, he said that "These sales were brought about by economics." He added he had "mixed feelings" on this matter. On the announced plans of Stan- Lauds Compo, Asks Stronger Support in '57 ley Warner Corp., and American Broadcasting-Paramount Theatres to engage in film production, Lichtman said "there is room for everyone in the business if they have the money. The industry thrives on competition." Deprecates Allied Move Lichtman also took a swipe at the Allied States Association bid for a roundtable discussion on industry af- fairs by saying that such a meeting '"would not accomplish anything." He stated that in the light of current industry conditions, and legal opin- ions, exhibitor and distribution dis- agreements would be best settled in individual meetings at which time a better grasp of the conditions and problems could be had by both par- ties. He also commented on the Senate Small Business Committee report on industry trade practices, saying that "in my opinion it was very just." 'One- Way Street'. Lichtman recounted some of his experiences in the attempts to set up an industry arbitration system, the last draft of which was approved and then disapproved by Theatre Owners of America. "That draft was a one- way street favoring the exhibitor. No businessman in his right mind would have accepted it as the distributors could never have been a plaintiff under its setup and the distributors would have borne the cost of operat- ing it, perhaps up to $250,000 per year. However, now that it has been shunted aside by TOA, I feel that the distribution companies have not kind feelings toward getting together with exhibitors again to draw up another arbitration draft." IN A...the girl from Vienna One man in her memory .another in her arms! CINEMASCOPE Girls inTown from Universal -International TECHNICOLOR! BOX-OFFICE! SOON! Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News The Big Night ► Tomorrow is the Big Night for the electronic brains of the country, namely ABC's Elecom 125, CBS' UNIVAC and NBC's IBM 705. Last week as the election neared its climax, as the issues became hopelessly confused and as world affairs deteriorated to a new low, one shining thought cut through the smog of uncertainty — the knowledge that man, who has somehow let the world go to hell, has succeeded in putting together several machines that can theoretically, anyway, tell us the outcome of our national elections after only a fraction of the popu- lation has cast its vote. Under- wood's Elecom will give us its "unadjusted" computations on the outcome at half-hour intervals, drawing on a magnetic tape mem- ory of more than 100,000 statistics to arrive at its conclusions. Rem- ington Rand's UNIVAC, already a veteran of two national elections (in one of which it suffered a ner- vous breakdown) will analyze, predict and even change its mind. IBM's 705 electronic brain will do the same, manned by 300 people who, with their brains, will weigh collectively about four tons. The ultimate in all this will be the day when we can all stay home and cast our ballots by thought waves which, in turn, will be recorded by one huge electronic memory de- vice, presuming, of course, we still know how to think. In the midst of all this electronic wizardry, New- ark's WATV stands alone with old- fashioned, unreconstructed faith in the human animal. It announced, with some bravado, that it will use only one news ticker, perhaps a slide rule and four political ex- perts, whose total weight is not given. Deductible ► The Internal Revenue Service finally ruled last week on the tax treatment of expenses incurred trying to get a television license. The Service said that if the com- pany fails to get the license, then the travel expenses of witnesses, any legal, engineering and ac- EVERY DAY ON EVERY CHANNEL 113 BROOKS COSTUMES 3 Weil 6IU SI.. N.Y C..T.I. PL. 7-5100 counting fees, and other expenses incidental to the attempt, are de- ductible from the firm's gross in- come in the year in which the application is finally denied. How- ever, if the company wins the channel, then the expenses must be capitalized for tax purposes; that is, they must be added to the cost of the station. And, since the useful life of a TV station cannot be determined, these costs cannot be depreciated but can be recov- ered for tax purposes only when the station is eventually sold, at which time they can be used to reduce the capital gain or increase the loss on the sale. Big Cake ► A great big cake was cut last week for NBC-TV's Matinee Thea- tre, that grandiose, ambitious, ad- jective - inspiring mid - afternoon series of live dramatic items with which one year ago the network sought to entice the housewife away from the ironing board and to the TV set. The occasion was well and happily marked, and lad- en with statistics. Albert Mc- Cleary, executive producer, made 30 round trips from the coast to the east, and a trip to France and back. The scripts weighed an aggregate of 12 tons, covering 1,750,000 pages, the equipment used for air-conditioning the stu- dio would keep 75 homes comfort- able for a year in Texas, etc., etc. Matinee's big birthday cake was completely covered with lighted statistics. Prepare Report ► The House Judiciary Subcom- mittee which held lengthy hearings on monopoly problems in the tele- vision industry is now starting to prepare its report and hopes to have it out by the end of the year. Subcommittee members and staff officials have been reading through the hearing transcripts and the mountains of additional informa- tion supplied by the witnesses. De- spite earlier reports of possible further hearings in November, none is now planned, officials said. CBS Program Notes ► One new film series and two special programs were given firm schedules during the week by CBS-TV. The series is Air Power, a 26-part program depicting the development of flight and its im- pact on the 20th Century. The first segment, making its debut next Sunday evening, will be an hour show depicting a simulated nuclear attack on North America. Subse- quent segments will be seen on succeeding Sundays and to half-hour in length. The ser produced by CBS Public A and sponsored by Prudential ance Company of America next Sunday, in the half-ho ceding the Air Power deb network will present a speci gram, "Revolt of the Sate dealing with the current Communist flareups in Hu and Poland. The second program will be an hour-long covering the National Autom Show, Sunday, December 9, one, however, depends to a extent on the whims and wa {Continued on folloiving pd, In Our View MR. JACK GOULD, the skillful, articulate alert television critic-in-chief of The New Yo Times, this week leaped into the saddle, tilt his lance and dashed headlong at the networks, attac ing their failure to offer on-the-spot coverage of t momentous United Nations Security Council sessions the Middle East crisis. He called it a disgrace and stup and in a word gave the three big networks hell. And su is the influence, such is the awesome position of T Times, such is the "respect-amounting-to-fear" in whi it is held, that the networks' publicists came galloping the defense of their executive decisions in the matter The citations of the networks that they did cover 1 meetings, but in edited form later in the day and eff ning, and that they had a constant flow of news bulleti spotting their schedules, some on preempted time, m not unreasonable. As a matter of fact John Daly, vici, president, took the rap for the ABC decision, saying n other general management division of the company ws asked for an opinion before the decision. That decisio was made after logical consideration of the factors it volved, it would seem, and it was decided an "edited story later would be better than an on-the-spot reportin; what with uncertain time, length, translations, etc. NB and CBS likewise contended their coverage was extei sive, informative and complete. On the basis of their pas records in such matters, we are inclined to agree. Perhaps the networks might have given more extei sive coverage to an afternoon session — for the hous1 wives to see — but they cannot in this view be condemne because they did not go as fully into it as Mr. Goul would have wished. However, the tempest which M j Gould has stirred in his Times tea-pot does emphasiaj the necessity for constant alertness on the part of ne work television, that it be ever mindful of and alwa) responsible to the obligations inherent in its publ: service character. — Charles S. Aaronsc \ 6 ox Picture Daily Monday, November 5, 1956 Television Jo d a y ssing in Review The Show-Makers I'jSE OF OLD THEATRICAL or screen properties on television— a 'ractice theoretically if not always in actuality — is becoming an e n^ly familiar phenomenon. NBC-TV's Lux Video Theatre has i ; audience entirely on old and often well-worn screenplays, and "s 20th Century-Fox Hour has relied in major part on works in library — both to the apparent satisfaction of televiewers even not one of these adaptations has ever equaled the comparable of the original film production. Recently, however, two New sed live drama series, the Goodyear- Alcoa Hour and Robert mery Presents, both of NBC-TV, have been turning to legitimate ay's flop heap with a surprising amount of success, re: the Good- oduction Sunday night, October 28, of Robert Anderson's "All • Long" and the Montgomery production, Monday night, of Sig- uier's "One Bright Day." r.ore successful of the two shows was the Anderson adaptation, ■w hile it overstated the youth and innocence bit, preserved the ? the play and even sharpened its point. When studied under the hite light of Broadway standards, "One Bright Day" remained -oom exercise on early Ibsen, but even so and with an uneasy lance, it came across as an interesting and occasionally powerful One of the most obvious reasons, of course, why the legitimate ile is more rewarding than the Hollywood libraries is the differ- emphasis — technically and dramatically — between the stage and When all is said and done, live TV is a good deal closer to the ,ian it is to the film theatre screen with which it will never be , compete. pos of the above, but in a class by itself was last week's NBC- ctacular adaptation Sunday night of "Born Yesterday," which 'istory both as a play and as a film. Some of the trouble here ittributed directly to author-director Garson Kanin, who obvious- had his fill of lugubrious TV drama about sensitive slow-wits. iin, however, paced his piece about 10 times too fast for the re- I medium to grasp. In addition, much of the funny business needed ne of the proscenium to give it comic perspective. This "Born ■ ay," oddly enough, needed more of the motion picture technique Its of the stage — which just goes to prove that you shouldn't eneral statements concerning the inter-relation of stage, films television. here, the TV week was about par. Elvis manifested himself in lence of Ed, CBS-TV, Sunday, October 28, and tended to over- the true youth, vitality and freshness of the extended "Most ella" excerpt. Film series-wise, NBC-TV's Sir Lancelot Monday ncluded a successful campaign against a neighboring liege lord sday on ABC-TV's Conflict, a bold buccaneer, the scourge of the Main, ended up with a full pardon and the love of the Jamaican r's niece. Both of the shows — the first produced by Hannah in in England and the second by Warner Brothers in Hollywood — nically expert and fun in the manner intended. ne adults, two of the most entertaining shows of the week made essions to the TV medium at all. The people on hand just faced tera and talked — well. Sunday morning, October 28, CBS-TV's py to Go presented Msgr. Patrick Skeehan of Catholic Uni- ^ discussion the meaning and import of the Dead Sea Scrolls, and owing night, ABC-TV's Bishop Sheen managed to touch on ranging from bubble gum to the inevitable if sometimes obscure of all human actions. It seems that words often are the most means of communication after all. And speaking of words, j!id a tremendous job Thursday night and early Friday morning complete coverage of the United Nations debate: words and >n Ed paid the bill.— V.C. i LM COSTS -lAsHED/ SPOTLIGHT !td RAPIDWELD process restores worn film, removes scratches — REAT protects new film, ldreds of showinqs lo any film! Cut astically! Rapid's unusual low cost saves s of film dollars for top-name clients precious hundreds for smaller ac- Send for VALUABLE informative ON FILM CARE. "The Film Doctors''' pid FILM TECHNIQUE, INC. h Street. Long Island City I, N. 1 Phone ST. 6-4601 (Continued) the unions which control the New York Coliseum, the location of the show. The Champion Package ► Forty markets have now con- tracted for Atlantic Television's "Champion Package" of 13 feature films, David A. Bader, vice-presi- dent of Atlantic, said in New York last week. Markets represented in- clude New York, Chicago, Minne- apolis, Los Angeles, San Francisco. Mercedes McCambridge stars on Wire Service in "The Conspirators," Thursday, November 8 on ABC- TV. In support are Shepperd Strudwick, Vintan Hay worth and Walter Reed. Seleg Lester wrote the teleplay, which is directed by Reginald LeBorg. Lee Philips stars in "Alibi Me" on Alfred Hitchcock Presents, Sun- day, November 11, on CBS-TV. In support are Alan Reed, Harry Ty- ler, Argentina Brunetti. Jules Ericken directed and Jean Harrison is associate producer. Philip Abbott, Audra Lindley and Russell Collins star in "Shad- ow of Suspicion" on the Kraft Television Theatre colorcast Wed- nesday, November 7, over NBC- TV. Larry Webber, Robert Lans- ing, Pernell Roberts and Jane Sutherland complete the cast of the teleplay, written by Canadian author Arthur Hailey. Lee J. Cobb stars on Dick Pow- ell's Zane Grey Theatre when CBS-TV presents "Death Watch" Friday, November 9. In support are John Larch, John Alderson, Bobby Driscoll and Abel Fernan- dez. Dick Powell appears regular- ly as the program's host. Hal Hud- son produces and Barney Girard directs. ★ Franchot Tone and Albert Salmi star in "Survival" on the United States Steel Hour, Wednesday, November 7, on CBS-TV. Norman Felton directs. ★ Four original Keystone Cops will appear as themselves in "The Big Slide," starring Red Skelton and Shirley Jones, on CBS-TV's Playhouse 90 Thursday, November 8. Also signed are silent star Jack Mulhall, Eddie Firestone and Fay Spain. Ralph Nelson directs from a script by Edmund Beloin and Dean Reisner. ★ Martha Hyers stars in "Jezebel" on Lux Video Theatre Thursday, November 8, on NBC-TV. The Owen Davis story was adapted for television by Catherine Turney. ★ Lee Marvin, Terry Moore, Steve Forrest, Cedric Hardwicke and Richard Arlen co-star in the Climax! presentation, "Flight to Tomorrow" on CBS-TV Thursday. Reprinted from Oct. 24, 1956 Weekly Variety Survey of TV Com'ls With the support of the General Federation of Women's Clubs and other civic and social agencies around the country, the National Audience Board is beginning a survey of tv commercials. Unusual factor is that the organization, normally concerned with "good taste" in tv offerings, is as much interested in sales impact of the commercials reviewed. Survey, in the form of questionnaires, to be dis- tributed by CFWC and some 36 other groups in at least 64 cities, will cover commercials of network, national spot and local origin during the week from Nov. 26 through Dec. 2. National Audience Board TELEVISION . RADIO At the outer boundaries of knowledge . . . New Research Laboratories in Parma, Ohio. To expand its basic research in solid state and chemical physics, National Carbon Company has recently enlarged its staff of scientists and provided them with an ideal laboratory setup for creative work. Studying color balance for better color movies. The spectroradiometer analyzes the complete "rainbow" of colors in projected light — to give an investigator, in one and a half minutes, information that he formerly worked half a day to get. Research like this helped National Carbon Company win the coveted "Oscar" this year for developing lighting carbons which were balanced to operate with other studio lights. New "particle" theory promises help in developing still brighter carbon arcs Although the high-intensity arc has been around for forty years now, nobody has yet been able to explain satisfactorily how it produces the super-bright light so useful for movie projection and studio lighting. At one time it was thought that the bril- liant light came from atomic reactions tak- ing place within the glowing crater or pit at the tip of the positive electrode where the energy of the arc is highly concen- trated. But this theory has been radically modified by researchers at National Car- bon's laboratories. Now it is believed that a much more complicated process takes place in the crater region where powerful electrical currents heat the carbon to temperatures of 10,000 to 12,000 degrees Fahrenheit, roughly the temperature of the sun's surface. According to the new "particle" theory, material from the molten floor of the crater vaporizes into tiny particles of the order of a millionth of an inch in diam- eter. These white-hot liquid droplets stream out into the space between the carbon electrodes of the arc to form a long, lumi- nous tail flame or "comet tail." Precise knowledge of this process, com- bined with results of other experiments now under way at the Parma laboratories, should point the way toward new, brighter lighting carbons that will stand up to higher and higher currents and tempera- tures. More details of the work at Parma are given in a new booklet titled "Research." Write for a copy. - Look to N AT IONAL CARBON for leadership in lighting carbons NATIONAL CARBON COMPANY • A Division of Union Carbide and Carbon Corporation W3 30 East 42nd Street, New York 17, N.Y. Sales Offices: Atlanta, Chicago, Dallas, Kansas City, Los Angeles, New York, Pittsburgh, San Francisco. In Canada: Union Carbide Canada Limited, Toronto MOTION PICTURE DAILY NO. 89 NEW YORK, U.S.A., WEDNESDAY, NOVEMBER 7, 1956 TEN CENTS tiages Case remeCourt js Melrose ng Stand kay Landlord Suit the Anti-Trust Act i THE DAILY Bureau NGTON, Nov. 6-The Su- lrt refused to upset lower gs that a non-operating per- ase landlord has no right damages under the Clayton | Act. court refused to hear the he Melrose Realty Co. of a. Melrose owns what he Yorktown and later was r Theatre there. It leased • to Warner Theatres Co. mum rental plus a portion s receipts. Later, when the and Warner Theatres ntinued on page 6) e Laurentiis Firm o- American Films anization of a new motion mpany to coordinate and meri- talian iction been by Lau- oduc- r and io ar- il ere from will int of com- vhich hailed Productions, Inc. ntinued on page 7) Dino de Laurentiis Ralph Disney Manager land and Europe Havas has been appointed nager of Walt Disney Pro- r the United Kingdom and Europe, it was announced }y Roy O. Disney, presi- lt Disney Productions. The ntinued on page 7) Warners Forming Two New Publicity Units on Coast By LESTER DINOFF Warner Brothers Pictures will organize two additional publicity units at its West Coast studios— one to handle pre-production publicity and the other to work with talent, it was reported here by Robert S. Taplinger, vice-president in charge of advertising and public relations for the com- pany. He also said that War- ner Bros, will launch heavy advertising and publicity cam- paigns on all of its forthcoming releases on lo- cal, state, re- gional and na- tional levels. Taplinger said here that these addi- tional publicity units would be super- vised by Bill Hendricks, studio pub- licity director. "The units would con- tinuously put out publicity about War- ner properties, and talents, from the (Continued on page 7) 'Oz' on TV Doesn't Hurt Broadway Gross Despite a heavy Trendex rating run up by a "classic" feature film shown on television last Saturday night, crediting the program with drawing 51.2 per cent of the nation's television audience, Broadway motion picture theatres reported there was no drop at the box office that night. "The Wizard of Oz," a 1939 Metro- Goldwyn-Mayer production presented on the Ford Star Jubilee over CBS-TV from 9 to 11 P.M. Saturday, achieved (Continued on page 7) Decca 9-month Earnings Listed at $2,917,379 Consolidated net earnings of Decca Records, Inc., for the nine months' period ended Sept. 30, including the company's share of undistributed earnings of its subsidiary, Universal Pictures Co., Inc., amounted to $2,- 917,379 equal to $1.82 per share on 1,602,501 outstanding shares of capi- tal stock. In the corresponding period of 1955 Decca reported earnings of $2- 410,624, equal to $1.50 per share on the same number of shares outstand- ing. Robert Taplinger Name McCullough MPA Foreign Advisory Head John B. McCullough has been ap- pointed director of the Motion Pic- ture Association's foreign film advisory program, Eric Johnston, MPA presi- dent, has announced. McCullough thus assumes the post formerly han- dled by Taylor Mills prior to his ap- pointment as MPA public relations (Continued on page 6) LOUIS SCHINE DIES AT 63 Special to GLOVERSVILLE, N. Y., Nov. 6- Funeral services will be held at the Jewish Community Center here at 2:30 p.m. tomorrow for Louis W. Schine, 63, secretary-treasurer of the Schine Enterprises, Inc., who died early today at the Presbyterian Hos- pital, Harkness Pavilion, New York City. Schine, active in the motion picture industry since 1917, is survived by his wife, Martha; a son, Donald; a daugh- ter, Mrs. Ross Higier, and a brother, J. Myer. Interment "will be at the Knesseth Israel Cemetery here. Born in Germany in 1893, Schine THE DAILY joined his brother, J. Myer, following service in the Army during World War I, in purchasing the Hippodrome The- atre here to launch the Schine theatre circuit and Schine Enterprises, which is now composed of 150 theatres in New York, Ohio, Kentucky, Delaware and Maryland, besides hotel and broadcasting interests. He was a founder of the Jewish Community Center in Gloversville and served as president and as a director of it. Schine was chairman of the Ful- ton County United Jewish Appeal, Community Chest and a member of the Harold Wilmot American Legion. Temporarily Hold Up Plans For Audience Award Project COMPO Wants New Dates; Avoids Academy Conflict The Council of Motion Picture Or- ganizations will today advise its mem- bership that the production of pro- motion materials for the Audience Awards campaign, originally sched- uled to be held from Christmas Day to January 3, has been temporarily held up pending a re-examination of the dates. This is being done "with a view of strengthening the promo- tion for the benefit of the theatres and to eliminate, if possible, any con- flict with the Academy Awards." The re-examination of dates was re- quested by Elmer Rhoden, who, with Leonard Goldenson, is serving as na- tional co-chairman. Sam Pinanski and Robert W. Coyne, members of the COMPO gov- erning committee, in a letter explain- ing the delay in putting the promotion materials into production to the COMPO membership, members of the COMPO board and executive ( Continued on page 7 ) 'Giant' Business Big As New Openings Held George Stevens' production of "Giant" is continuing to pile up top grosses in both its holdover engage- ments in New York, Chicago, and Los Angeles, and new openings over the country, according to Warner Bros., which is distributing the film. At the Roxy Theatre on Broadway it did $69,000 in the first four days of its (Continued on page 7) O'Shea Status 'Inactive' On MPAA Code Group Dan O'Shea, president of RKO Radio Pictures, who was originally a member of the committee set up b y the Motion Picture Association to study revision of the Production Code, has been inactive on the com- mittee for the past two months. He said in Hollywood yesterday ( Continued on page 7 ) Motion Picture Daily Wednesday, November 7, 1(1 PERSONAL MENTION ryWIEL T. O'SHEA, president of RKO Radio, is in Hollywood from New York for an indefinite stay. • Joseph R. Vogel, president of Loew's, Inc., lias extended his stay at the Coast studios of M-G-M. B. Bernard Kreisler, of Interna- tional Film Associates, plans to re- turn to New York from his film- selling trip behind the Iron Curtain tow ai d the end of next week. • Emery Austin, M-G-M exploita- tion head, returned to New York yes- terday from Chicago. • Joseph L. Mankiewicz, director, who will start work shortly in Sai- gon, French Indo-China, on "The Quiet Man," will arrive in New York today from Hollywood. • Bing Crosby has arrived in New York from the Coast. • Eabxe Wakefield, of the maga- zine "Life," has left New York for the Coast. • John Wayne will arrive in New York today from Hollywood. More Talks on Red Film Sales Set Today A further investigation of Iron Curtain film sales, recently approved by the Motion Picture Export Asso- ciation's board of directors, will be undertaken today by the MPEA board, according to a spokesman. The directors will also discuss the distribution of extra Belgium import licenses, problems in the Philippines, the foreign market and its statistics for the year, and international film festivals and participation in them by American companies. The MPEA and the Motion Picture Association of America will hold a luncheon today at the Harvard Club in honor of Dr. Goffredo Lombardo, president of Titanus Films and head of the Italian producers association; Franco De Simone, Titanus general manager, and Robert Gordon Ed- wards, their director of information. A. Horn Services ALBANY, Nov. 6— Funeral services were conducted Monday at Tebbutt Memorial Chapel for Arthur Horn, 68, long-time MGM salesman here. He died Saturday in Albany Hospital after an extended illness. Ernest Sands Edward Hindi y INVOLVED in Warner Bros, change recently: Ernest Sands, who was named head of the company's play- date department, succeeding Edward Hinchy, who resigned. Hinchy, who was with the company for over 25 years, will announce his future plans upon returning from an extended va- cation. Sands, who has been the com- pany's New York branch manager, assumes his new post Nov. 19. Schenck Will Get New Loew's Contract Dec. 73 Nicholas M. Schenck, honorary chairman of the board of directors of Loew's, Inc., will receive a new con- tract with the company following the expiration of his current two-year pact which ends on Dec. 13, it was learned here. He presently receives $2,250 per week but his present con- tract, entered into when has was presi- dent of the company, provided for more than that. Brylawski Again Heads Washington Exhibitors WASHINGTON, Nov. 6.-A. Julian Brylawski has been elected president of the Theatre Owners of Metropoli- tan Washington for the 34th term. Other officers reelected were: Mar- vin Goldman of K-B Theatres, first vice-president; Joseph Bernheimer, second vice-president; Harry Bach- man, secretary; and Lloyd Wineland, Sr., treasurer. Elected to the board of directors were Orville Crouch, George Crouch, Bernard Lust, Harry Roth and Gerald Wagner. Brylawski is head of the real estate department of Stanley Warner Thea- tres and heads the legislative commit- tee of the Theatre Owners of America. Criterion on View Charles B. Moss, managing director of the Criterion Theatre, will hold open house for invited industry mem- bers today in order that his guests may inspect the refurbished theatre, extensively re-done for the world pre- miere of "The Ten Commandments" tomorrow night, and in anticipation of the lengthy run for the Cecil B. DeMille production. SBA Says No Loans Yet Asked for Mortgages WASHINGTON, Nov. 6.-Small Business Administration officials said that the agency has not yet received any industry request to grant govern- ernment loans to theatres for mortgage purposes. And they also said again that they doubt very much that such a request would be approved if and when it's made. The Administration does not permit loans for mortgage purposes to any other industry, these officials declared and "we can't make any ex- ception" for theatres. From the start, S.B.A. officials have said the agency might refinance a the- atre mortgage where the refinancing is incidental to getting a government loan for modernization or repair work and where it might be necessary to give the agency clear collateral. But they insisted that the agency could not make loans solely to pay off an existing mortgage. Some weeks ago, the Theatre Own- ers of America and the Independent Owners Association said they would ask S.B.A. to grant loans to pay off mortgages. But the conversations with S.B.A. officials yesterday and to- day make it clear that the exhibitor groups have not yet approached the agency. S.B.A. officials also said that "a few" theatre loan applications have now been received in agency field of- fices, but added they do not know what action, if any, has been taken. Some loan applications have been re- ceived, they said, from drive-in thea- tre operators who apparently did not understand that S.B.A. loans were to be restricted to operators of conven- tional theatres. These applications have been returned, they declared, with an explanation of S.B.A. policy. TV in Australia MELBOURNE, Australia, Nov. 6. —Television has made its official debut in Melbourne and the surrounding areas in Victoria. Two hundred fifty thousand persons saw the official opening of the Herald-Sun Television station' HSV-7. Hyams Joining Figaro Joe Hyams, newspaper contact man in 20th Century-Fox's home office publicity department, has resigned his post to join Figaro, Inc., effective Nov. 26. Hyams, before joining 20th- Fox, was associated with Hecht-Lan- caster and Columbia Pictures. Skouras Conference Twentieth Century-Fox's produc- tion and releasing plans for 1957 will be discussed by president Spyros P. Skouras at a press conference tomor- row morning. Warner Stod Sales Listei From THE DAILY Bureau WASHINGTON, Nov. 6.-Jacl Albert Warner sold large holdin their Warner Bros. Pictures coi stock back to the company in $, tember, according to the latest port of the Securities and Exchat: Commission on trading by film ci pany officials in their company stoci The report showed that Jack W ner "sold to issuer" in September 5 000 shares of stock and that a bi account he controls sold another 000. This dropped his personal ings to 147,999 shares, and the holdings to 1,400 shares. Albert Warner was reported as h ing sold back to the issuer M shares, while a trust he contri sold another 4,000 shares. At end of the month, his own hold were reduced to 12,000 shares, the trust holdings to 2,700 slia Reports on other companies' si were in the "minor transaction" § gory. Y. Frank Freeman repoi buying 1,100 shares of Paramc Pictures common, increasing his h ings to 4,400 shares. Herbert Lazarus sold 1,000 shares of Am can Broadcasting-Paramount 1 tres common, dropping his stock o ership to 500 shares. NBC Ups Livingston Alan W. Livingston has been eie ed vice-president, Television Net* Programs, Pacific Division, for N! NEW YORK THEATR i— RADIO CITY MUSIC HALL Rockefeller Center GARY COOPER "FRIENDLY PERSUASION Color by De Luxe An Allied Artists Picture and SPECTACULAR STAGE PRESENTATION I Showplace of the Eos FOR YOUI SCREENING Three Channel interlock projection 16, 17V2 & 35 mm tape interlock 16 mm interlock projection 'CUTTING & STORAGE ROOMS MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. S> 1 Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wei j Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York. » Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture He Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a pa' Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the at March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. 1-G-M presents in CinemaScope and Metrocolor • JUNE ALLYSON • Joan Collins • Dolores Gray • Ann heridan • Ann Miller in "THE OPPOSITE SEX" • co-starring Leslie Nielsen • Jeff Richards • Agnes Moorehead harlotte Greenwood • Joan Blondell • Sam Levene • and Guest Stars : Harry James • Art Mooney • Dick Shawn • Jim ackus • with Bill Goodwin • Screen Play by Fay and Michael Kanin • Adapted From a Play by Clare Boothe • New ongs: Music by Nicholas Brodszky • Lyrics, by Sammy Cahn • Directed by David Miller • Produced bv Joe Pasternak (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) Motion Picture Daily Wednesday, November 7, National Pre -Selling u/^v UAKER WILD OATS" is the V<£ title of the pictorial story on "Friendly Persuasion" appearing in the Nov. 5 issue of "Life." The author of the article reports "toward its end 'Friendly Persuasion' turns to a serious consideration of the conflict between a Quaker's patriotism and his religious scruples against war. But for the most part the new Allied Artists film deals lightheartedly with a Quaker family whose zest for life leads them to swerve from the path of recognized piety and sow a few innocent wild oats. Father Birdwell has a weakness for horse racing and music. His daughter loves dancing and romance. His wife forgets her peaceful beliefs long enough to wal- lop a soldier who tries to kill her pet goose." • "The Teahouse of the August Moon" has been selected by "Seven- teen" as the picture of the month for December. • "Secrets of the Reef," reports Florence Somers in the November issue of "Redbook," is a "remarkable and unusual film, one the whole fam- ily can enjoy." • "Love Me Tender" and its star, Elvis Presley, get a substantial amount of attention in the November 13 issue of "Look." In a seven-page story titled "The Great Elvis Presley Industry," Chester Morrison reports on the many facets of income Elvis has in addition to his salaries from personal appearances, TV and motion pictures. • "Battle Hymn," the new U-I film, was prominently mentioned in a per- sonality story on Dan Duryea which appeared in the Nov. 4 issue of "American Weekly." WALTER HAAS FLY B O A ARISTOCRAT OF THE AIR Direct New York • London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave.. New York 17. N. Y.. tel. MU 7-8900 REVIEW: Everything But The Truth Universal Child performers possessed of some native acting talent in addition to a personality that is not cloying are few and far between these days. Universal is fortunate to have one such in Tim Hovey, the 11-year-old who first captured audience hearts in "The Private War of Major Benson" and "Toy Tiger." The family trade that enjoyed those films will find the voung star equally appealing in his newest comedy, "Everything But The Truth." In a story that is centered around a child the adult actors are some- times no more than a necessary evil. That is definitely not the case here; for the major parts are played by Maureen O'Hara and John Forsythe. She is beautiful, he personable; and both are assets to the film. And Eastman Color is another. The character Hovey plays is that of a lad who repeats in a public meeting a remark he has overheard his uncle make to the effect that the uncle had paid a "kick back" to the mayor of their town when the former's property was sold to be used as an air field. Efforts are made to have the boy deny the statement, but he stubbornly refuses out of a conviction that he should always tell the truth. His refusal to recant precipitates a number of comic events, including a general strike of school students across the country in sympathy with the hero and a climax in which an investigation of the air field sale is made by a state senate committee. Master Hovey dramatically appears at this hearing even though he is afflicted with the mumps. Miss O'Hara is cast as Hovey 's school teacher who encourages him in his stand, and it is she who enlists the aid of Forsythe, playing a syndicated columnist at first more interested in Miss O'Hara than the boy's "cause." The development of this romance, however, follows fairly conventional paths. It is the images of the engaging young Hovey that remain— particularly when he is screwing up his features in an expres- sion of manly determination not to give in while the towering figure of the mayor scowls above him. The picture was produced by Howard Christie and directed by Jerry Hopper. Running time, 83 minutes. General classification. For December release. Richard Gertner Name McCullough (Continued from page 1) director. McCullough will also con- tinue as director of the MPA techni- cal services division. The foreign film advisory program, inaugurated by Johnston in 1948, is designed to further friendly relations between the American film indus- try and the film producers and dis- tributors of foreign countries. Its purpose is to help and guide them in the marketing of their product in the U. S. McCullough has been on the staff of the MPA since 1923, and has served in many capacities. In recent years he has been director of the MPA technical services division and has been responsible for the associa- tion's fire protection program in all of the industry's exchanges through- out the country. Roy Kanter, 45 BEAUMONT, Nov. 6.-Roy A. Kanter, 45, southwestern division sales manager of the Motion Picture Advertising Service Company of New Orleans, suffered a heart attack and died here while on a business trip. He lived in Dallas. Survivors include his wife, the former Kay Mayer, and a daughter, Royce Kanter, 13. Loew's TV Sales Meet Slated for End of '56 The sales meeting of the Loew's, Inc., television department, which was scheduled to start Monday, has been put off until the end of the year, ac- cording to Charles (Bud) Barry, vice- president. Barry said that the department's "review of progress" conference has been delayed due to "our large amount of sales activity around the country" The Loew's tv sales meet was set for Nov. 5-6 to discuss current £.nd future television operations, sta- tion sales and acquisitions, and televi- sion production. Cleveland Film Bureau Set Up in News Strike CLEVELAND, Nov. 6-Downtown first-run theatres here plan to set up a central telephone service to dispense information on their program sched- ules as a result of suspension of pub- lication by the three local daily news- papers. Employees of the "Press," "News" and "Plain Dealer" voted to go on strike when executives and union officials failed to reach an agreement on new contract negotia- tions. High Court % {Continued from page 1) I agreed to give a competing ti day and date booking with the i ner, Melrose filed an anti-trus j against the distributors, Warner < tres and the competing theatre, rose charged that the agreemen part of an illegal conspiracy, anc I since the agreement cut the re I of the Warner Theatre, it ah j| the rental received by Melrose ,f so injured Melrose. Called Common in Industn t The District Court and the '| Circuit Court, however, ruled t non-operating percentage lease I lord like Melrose was not a pM "injured in his business or prof j within the meaning of the Cl.fli Act, and therefore had no rig sue. The courts dismissed the Appealing to the Supreme ( Melrose argued that this typ lease arrangement is common ii film industry and that the lower decisions deprived many peop any chance to recover damages injured by an illegal anti-trust spiracy. In refusing to review the court's decisions, the Supreme ' gave no reason for its action, n noting it no a long list of ac The court, in another case, a to review a lower court decisis taxes of Bessie and Jesse L. I The government is trying to c an extra $450,000, in taxes for from the Laskys. It contends certain money Lasky received United Artists Corp. should be as ordinary income rathan than c gain, which gets a lower tax rate money was paid for Lasky 's co with Warner Brothers for a sh'c the earnings and profits of York." Tax Court Acted Four Tim The U.S. Tax Court uphek government, then vacated its dec heard new argument and agaii held the government. When Laskys appealed to the Ninth C Court of Appeals, the court, ir of ruling on the merits of the dismissed the appeal on the tech ity that the tax court had no rig vacate its first order. The L then appealed to the Supreme ( The court will set the case for argument later in the term, ably early next year. MITCHELL MAY, J CO., INC. INSURANCE • Specializing in requirements of the Motion Picture Industr. 3720 W. 6th St., Los Angele 75 Maiden Lane, New Yorl idav, November 7, 1956 Motion Picture Daily Continued from page 1) their acquisition to the time tlm's release," he said, j over the company's releas- •dule for the coming year, the executive said he plans "to i;avy advertising and publicity bear on each of our films." er said that one part of this L commencing with "Baby Provides for the department to 1 "a pre-release publicity man- ii'hich will be included all pub- leaks, ideas on what has been ivhat will be done, national |etc." s It Better than Pressbook jnger said that in many iri- this "pre-release publicity would be of better service ' pressbook which has lost its •mess. The exhibitor's utiliza- a pressbook now is very, very j to a point where he just ! advertising mats, and in some Is, nothing at all. Our idea is j all of our home office per- fieldmen, salesmen and others ith the manual on each film. ;t would get a complete knowl- all ideas concerning publicity Id be of better service to the Ys Publicity Awards Project Is Held Up PO To Present Case orand Committee Council of Motion Picture Or- ons' national tax committee jtify the House Ways and Committee that they intend to rief or have a representative ,before the Forand Committee se taxes, Robert W. Coyne, counsel and a member of the i triumvirate, said here on 3rrand Committee is scheduled hearings on excise taxation 26. on Video Continued from page 1 ) , ige Trendex rating of 29.4 for >le show. Lawrence Welk on reportedly drew a 17.4 rat- ng one hour of the film. Sid oulled a rating of 10.3 during lei hour on NBC-TV, ac- ta Trendex. esults were closely studied by s of the motion picture indus- |riew of the great number of matures which will be appear- v screens more frequently this Business was called "abso- ormal" by several Broadway managers. aurentiis Firm Continued from page 1) .vill serve as vice-president, aurentiis is here to talk with ia officials on production plans new film, "The Seawall," the of which is scheduled to begin xt year in Ceylon. He plans New York about one week. ( Continued committee and its press relations and Audience Awards sub-committee, em- phasize that this deviation from the plan tentatively set for the Audience Awards campaign does not reflect any friction with the Academy Awards group, or the MPAA advertising group which has come up with sev- eral projects requiring exhibitor co- operation. The letter says, in part: "A development in the Audience Awards project should be reported to you. The promotion was planned by the Press Relations Committee and its sub-committee for Audience Awards, and approved by the COMPO Board on Sept. 25, 1956 as a part of a larger TOA plan for pub- he relations activity. "Following the announcement of the plan . . . opposition was voiced by Academy Awards officials in Hollywood who expressed the fear that the activity at the time decided upon would tend to conflict with the Academy Awards and might lessen the impact of the latter promotion. from page 1 ) Elmer Rhoden, national co-chairman, was disposed to agree to some ex- tent . . . because of his feeling that the post-Christmas dates would not provide maximum value to theatre operators who hoped to book winning pictures to advantage. "An additional reason entering into this decision is the projected pro- gram by the MPAA Advertising group, which has received much pub- licity and which includes a proposed 'Oscar Derby' and a number of other projects which would require exhibi- tor cooperation. It is anticipated that this latter planning will be coordinated with the TOA recommendations to COMPO for business building (includ- ing Audience Awards) and a few days delay has appeared warranted even though COMPO has not been offi- cially approached concerning the MPAA group's proposal. "We want you to know that this deviation from the plan tentatively set for Audience Awards does not reflect any friction between the groups mentioned." Havas Named {Continued from page 1) appointment of Havas, who will op- erate under Ned Clarke, foreign sales manager of Walt Disney Pro- ductions, takes effect Dec. 3. He will have his headquarters in Paris. Havas is slated to supervise the entire European distribution setup of Walt Disney product, both in the theatrical and television fields. He will be in over-all charge of Walt Disney Film Distributors, Ltd., in the United Kingdom and he will also supervise the release of Disney prod- uct through the established indepen- dent distributing organizations on the continent. For the past eight years Havas has been Latin-American sales supervisor for RKO. Prior to that he was RKO European sales manager. O' Shea's Status (Continued from page 1) that technically he had not resigned but that it would be unfair for him to continue as a member in view of the fact that he will be spending a large part of his time at the studio and would be unable to take part in the deliberations. Paul Quinn, RKO executive and O'Shea's alternate, continues to serve on the Code sub- committee. 'Giant' Business {Continued from page 1) fourth week, with $107,000 estimated for the week ending tonight. Meanwhile in Chicago it grossed $52,796 in the first four days of its second week and is expected to equal or surpass its big first week of $80,- 000. At Grauman's Chinese in Holly- wood it is continuing its first two weeks' pace with $44,000 seen for the third. The picture is also doing well in new openings including Miami, where $65,000 is estimated for the first week; in Cleveland, where $41,000 is seen for the first week; Pittsburgh, where $50,000 is expected and New Orleans, with $45,000 seen. Set Critics9 Awards HOLLYWOOD, Nov. 6. - The American Cinema Editors has set Dec. 6 as the date of its third annual critics' award presentation to be held at the Beverly Hilton Hotel. San Franciscans Like Three-Hour Plus Films Special to THE DAILY SAN FRANCISCO, Nov. 6 - Earl Long, manager of the Paramount Theatre, is convinced that "good films of unconventional length are appreciated here." He made the ob- servation upon reporting that the opening day of Warner Bros.' "Giant" was the highest for the theatre in ten years in spite of the fact that the first show began at 10 A.M. There were standees for every performance through the last show starting at 11:40 P.M. "Giant" was preceded at the thea- tre by Paramount's "War and Peace," which enjoyed an excellent run, Long said. Meet Set for Friday On 'Oscar Sweepstakes' The merchandising and promotion subcommittee of the Motion Picture Association of America's Advertising and Publicity Committee will meet here on Friday to crystallize its plans for staging an "Oscar Sweepstakes" in conjunction with the forthcoming Academy Awards, it was reported. The meeting, which will be presid- ed over by Alfred Tamarin of United Artists, will be held at the Harvard Club here. Tamarin said on Monday that the plan thus far has been out- lined on broad aspects and the com- mittee now will proceed to formulate it by including experiences of similar "Oscar Sweepstakes" projects which took place last year in Canada and in other parts of this nation. According to another representa- tive of the advertising-publicity com- mittee, the "Oscar Sweepstakes" idea "will be launched this coming Jan- uary with or without sanction of the Academy of Motion Picture Arts & Sciences." He said that the Acade- my's viewpoint thus far on the pro- posal "has been vague. They seem to feel that the public will not see all of the films which are eligible. I wonder whether all of the Acade- my's members see all the films eligible before they vote." genuine motion picture edition of a novel," says Box Office Branson To Coast Walter Branson, RKO vice-presi- dent in charge of world-wide distri- bution, left yesterday for Hollywood for a series of conferences with RKO president Daniel T. O'Shea and Wil- liam Dozier, RKO vice-president in charge of production. While there Branson will also look at the com- pany's forthcoming product. He is stopping off at Chicago enroute to the coast. Not a "condensation" — not an "abridged version" — a fabulous adaptation by Bernard Geis, former Coronet editor — foreword by Dr. Atwood H. Townsend of N.Y.U. The complete picture-story of the "world's greatest novel" in a cavalcade of photographs and sequences far surpassing mere text and illustrations. TwePicTurursrotra' LeoTelstoyS PEACE At your bookseller $198 FREDERICK FELL, New York "Besides its entertaining quali- ties, the book should prove a valuable reference volume— and a possible collector's item." The Hollywood Reporter THE WINNER V A I L m i ■ The Great Pre-Sold Attraction In PLAY IT NOW AT POPULAR NO. 90 NEW YORK, U.S.A., THURSDAY, NOVEMBER 8, 1958 TEN CENTS leatre Loans 4 to Seek asions in ^ Rulings Like Gov't Help vicing Mortgages i Owners of America now is examining the rules and b of the Small Business Ad- tn with an eye to seeking changes in them so exhibi- apply for "business loans irposes," according to Philip TOA committee representa- vesterday said that under present ruling, a theatre iuld apply for a loan for tion and refurbishment if vail theatre contributes to continued on page 7) Named to Mew r Ad-Puh Post M. Hutner, director of ad- and publicity for Samuel Productions, has been ap- pointed as a special assistant for liaison with i n d e p e n - dent producers associated with Warner Bros. Pic tures, it was announced here yesterday r. by Robert S. k Taplinger, War- J| ner Bros, vice- president i n charge of ad- vertising and lations. . who will assume his new 'ontinued on page 7) m Coast Meeting st-'48 TV Sales .m THE DAILY Bureau fWOOD, Nov. 7.-Commit- esenting the Screen Actors -•reen Directors Guild, and Triters Guild are scheduled vith a committee of the As- t'ontinued on page 7) P By LESTER DINOFF Tudor Pictures, Inc., will launch a "small family type production pro- gram" to include a minimum of 10 films annually, starting in Jan- uary, in which e x h i b i tors would s u b - scribe on a "play or pay" basis, it was anno unced here yesterday by Moe Ker- man, president of Tudor. K e r m a n, speaking at a trade press conference, said that theatremen are (Continued on page 2) Moe Kerman NTA Reports $441,877 Annual Net; Pacts Up National Telefilm Associates' op- erating results at the end of the fiscal year ended last July 31 showed exhibition contracts written were up 143 per cent with film rental income increasing 169 per cent, it was an- nounced here yesterday bv NTA president Ely A. Landau. He said that the "outlook for the future is very promising." Landau, in a notice to stockholders, (Continued on page 7) L^@kisig Ahead After ESeefio§ Trusts, Labor Docket Signs Point to Increased Chances for Tax Relief to Small Business Firms By J. A. OTTEN WASHINGTON, Nov. 7— Tuesday's national election results mean that industry affairs in the executive and legislative branches of the government will move along pretty much as in the past four years. Developments of interest to the 7i Special to THE DAILY PHILADELPHIA, Nov. 7.-The physical handling of the Rank Or- ganization's films to be distributed in the U. S. market by the British pro- ducer will be done on a nation-wide basis bv National Film Service, Inc., it was announced here by James P. Clark, NFS president. NFS officials also said that pre- liminary discussions have been held to pave the way for the film service organization to establish a billing and collection system for Rank simi- lar to the front office agreement NFS has with Buena Vista, the distribu- tion company for Walt Disney. The announcement of Clark (Continued on page 6) Between 1948 end 1954 iges in Distributors Recei Show Wide Geographic Variation Special to THE DAILY WASHINGTON, Nov. 7. - Changes in distributor receipts between 1948 and 1954 showed wide geographic variation, some recent Census Bureau re- ports reveal. The reports give the results of the 1954 census of business in several states with exchange centers. Thea- tre figures were made public in May, but distribution and production fig- ures, where available, are new. A report on Illinois showed that 33 firms distributing films for theatres and other non-television uses had re- ceipts of just under 825,000,000 in 1954. In 1948, 22 Chicago exchanges distributing motion picture films had receipts of $22,530,000. No more exact comparison is available. The report also showed that 27 Illinois firms engaged in producing films for television and theatre uses had re- ceipts in 1954 of $3,575,000, that 25 firms supplying services for produc- (Continued on page 6) industry will come in tire field of taxes, anti-trust policy, broadcasting, and labor. President Eisenhower has already promised to ask the new Congress to give tax relief to small business firms —possibly by increasing the exemption from the corporate surtax rate and possibly by granting faster tax amor- tization on investments of smaller companies. Some Democratic Con- gressional leaders pressed for these last year, and chances for action in this field next year are now improved. The Democratic capture of the (Continued on page 6) Election Matinee 'Great1 Matinees were "just great" at Broadway theatres on Tuesday, Elec- tion Day, but the box office fell off heavily after 7 and 8 o'clock in the evening, the main stem managers re- port. Many enjoyed an afternoon at- (Continued on page 7) Universal News Sh Eisenhower Reel Universal Newsreel's election spe- cial reporting the reelection of Pres- ident Eisenhower was shipped to the- atres on Tuesday and was on hand for showings when theatres opened yesterday. The feat, second by the reel, which has been the only one to do it, was made possible by the preparation of Eisenhower election material on Mon- day under the direction of Tom Mead. Universal Newsreel editor. The reel scored a beat via the same procedure in the 1952 Presidential election. Motion Picture Daily Thursday, November 8, PERSONAL MENTION HARRY M. KALMINE, vice- president and general manager of Stanley Warner Theatres, returned to New York by plane yesterday from London. a Edward E. Sullivan, 20th Cen- turv-Fox publicity director, has re- turned to New York from Europe. • Bernard Fried, manager of the City Line, Philadelphia, has been honored by the Overbrook Park Con- gregation there for having permitted the High Holydays services of the congregation to be held in his thea- tre.1" • Burt Lancaster is scheduled to arrive here on Sunday from Holly- wood. • Philip Waxman, producer, has ar- rived in New York from Savannah. He will return to the Coast from here at the weekend. • Ranald MacDougall, directorial assistant to Sol C. Siegel, has arrived in New York from the Coast. Sees Greater Film Emphasis on 'People' By LAWRENCE J. QUIRK Allen Reisner, director of RKO's forthcoming "The Day They Gave Babies Away," told the trade press at Sardi's yesterday that in his opinion films will tend to deal less with activi- ties and more with people, and that human and inspirational qualities, which he feels his first picture exem- plifies, will be injected into more and more films in the future. The film, produced by Sam Wiesenthal, is scheduled for early 1957 release. A tv director for some years before tackling films under a three-year, three-picture RKO contract, Reisner wants to continue working in both mediums. He feels the motion pic- ture industry will be all the healthi- er for the continued injection of tal- ent from other mediums, with their fresh approaches. He feels the tv ac- tor tackling films has an advantage over a theatre actor in that the form- er has mastered techniques common to tv and films both— for instance, proper angles. He noted that the Dale Eunson- Katherine Albert screenplay for his new film has "inspirational content, especially for the family audience." He doesn't feel that the fact the tv play was viewed by many people on Tudor Plans 'Family9 Films (Continued from page 1 subscribing to his production plan company "enthusiastically." He said that thus far he has "close to 500 signed con- tracts from exhibitors" and that he expects some 3,000 by year end. The film executive said the theatre- man does not pay anything in ad- vance when signing a "play or pay" contract which has "no escape clause." The films are bought by the exhibitor on a flat rental basis, Ker- man stated, adding that "from the contracts received thus far, 85 per cent of the exhibitors are paying 25 per cent more in rental for the Tu- dor product than they usually pay for comparable product." Kerman declared the "exhibitors are giving us their full confidence. They approve of the contract and its clauses, one of 'which states, 'This Conferences will be held here this weekend with Hal Roach, Jr., con- cerning production of four films for Tudor Pictures, Inc.'s, production pro- gram for 1957, according to Moe Kerman, Tudor president. Kerman said he hopes to have Roach produce product costing about $175,000 per picture, which Tudor will finance and distribute. is a play or pay contract and exhibi- tor agrees immediately upon notifi- cation that a print of any one picture is available, to forward his check for same to the distributor'." he said. On the actual production, Kerman said that Tudor Pictures will organ- ize a company to produce from 10 to 20 films in 1957 and that it "will wel- come other independents into the fold." Kerman said that "each of the 10 films will cost $125,000. Production Slated for Dixie "The films will be produced and financed by Tudor Pictures in Hol- lywood, Mississippi and Arkansas, specifically near the Winrock Farm outside Little Rock. The first pro- duction will start on Jan. 7 and be ready for release around April 1 and thereafter films will be turned out at the rate of one every five weeks. Each film will have 135 prints, including those in color, and franchise holders around the country will handle the physical distribution," he said. Kerman added that Paul Leslie Peil and William L. Nolte will handle production of the 10 films now sched- uled. Kerman said that the production their home screens will interfere with the boxoffice performance of the film as "the theme is always developed more in a film presentation and the entertainment values consequently heightened." will have exhibitor Jack Braunagel of Little Rock as a board member. Braunagel originally pre- sented the production program idea to him, he said. Jack Jackson will be the exhibitor liaison man. Kerman also said that Tudor will launch talent searches around the nation for "un- knowns" to put them into the films and surround them with solid "names." "There is not a shortage of films, but a lack of product which appeals to the family patronizing small town theatres," Kerman declared. "I ex- pect that at least 2,000 theatres will buy the Tudor product," he said, dis- closing that many theatre men have signed up for the films. Among them he named Ernest Stellings, E. D. Martin, Ray Edmundson, Harold Spears, M. A. Lightman, M. O. Mc- Cord, Hugh Sykes, George Kerasotes, Dick O'Rear, Ted Solomon and Bev- erly Miller. Kerman said he will present the Tudor production plan to the North and South Carolina Theatre Owners convention and the Allied States As- sociation convention, both taking place this month. House Unit to Meet On Tax 'Loopholes' WASHINGTON, Nov. 7.-A House Ways and Means Subcommittee is- sued a list of tax "loopholes" it will consider closing and on which it will take testimony starting Monday, Nov. 19. Some of the proposals are of borderline interest to the industry. The subcommittee is headed by Rep. Mills ( D., Ark.) and is studying technical tax problems. Most of the proposals are backed by both Treas- ury and Congressional tax experts. One proposal would give a tax deduction, rather than the present ex- clusion, of up to $20,000 earned by actors and other people who are abroad for 17 out of 18 months. Ex- cluded income need not even be re- ported to the Government, and Treasury officials complained that fre- quently this contributed to tax eva- sion. With a tax deduction, the in- come would have to be reported, and though then deducted, would give the Treasury a check on other earn- ings and income of these taxpayers. Other proposals would tighten the tax treatment of variable price re- stricted stock options, depreciation on heavily mortgaged property, attempts of corporations to cut taxes by buying and selling stock of other firms around dividend dates, and money spent on improving property subject to renewable leases. . . . NEWS ROUNDUI 'World' in Baltimore Baltimore has been selected as third city in the country by Mk Todd to see his Todd-AO produi of "Around The World in 80 D; It will be shown at the Film Ce and follows a nine-month "Oklahoma!" on Dec. 19. rur Expand Safety Clubs Stanley Warner Theatres, whii cently started Children's Safety in Connecticut at the Capitol, limantic; Palace, Danbury; and New London, have extended the icy to the State, Manchester, Palace, Norwich. The plan call issuance of membership card! youngsters attending special Satu matinee programs, featuring sc novelties, occasional guest speakei traffic and related topics, and disb tion of cowboy star photos. Preva children's prices are in effect. ■ Eleven Pictures Started Eleven new pictures were sta and three others finished in H wood to wind up the week wi total of 48 in shooting stage, pleted were: "Ten Thousand rooms," CinemaScope, Color ( M Goldwyn-Mayer) ; "Man from lene," Brady-Glasser Prod., "The True Story of Jesse Jan CinemaScope, DeLuxe Color ( Century-Fox ) . D Horror Bill Doing Well Universal-International's new ror bill combination of "Curucu, I of the Amazon," and "The Mole pie," has opened to strong bus in its initial engagements at the ] mount Theatre in Syracuse, N. Yl the Palace Theatre in Cincinnati ■ 'Rebel' Booked at Globe Twentieth Century-Fox's "Tee: Rebel" will have its New York o ing Friday, Nov. 16, at Brai Globe. SAVE MONEY ON PREMUES Use Filmaci New, Delux Use as Prevues, Advance or Cross Pd i e d by any circuit MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. 5 Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. We Editor, telephone Hollywood 7-214:>; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Dailv is published daily except Saturdays, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." M Quigley President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture tt better .theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a pa Motion Picture Uaily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the a March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. ay, November 8, 1956 Motion Picture Daily »EA to Get nual Data member companies of the Mo- cture Export Association have to supply it with annual •s concerning their activities in )untry where they do business, announced by an MPEA rep- >tive following a meeting here board of directors, matter has been under con- on by the MPEA board for jime as a number of companies Hesitant in disclosing business ;s and figures in each foreign Johnson Report Presented MPEA board also heard a re- m vice-president Griffith John- il the Danish situation and his jfts to reopen the market. John- lesented the directors with a al which was taken under con- ion. under discussion was MPEA |t sales to Iron Curtain coun- fnamely Poland, Hungary and >slavakia. The companies pro- lithe MPEA with a fist of films dsh to sell. Screening prints of ■.ill be sent to the MPEA Paris shortly. :s Impact' Survey "heatre and IV lANY, Nov. 7.— A well organ- id financed survey of the "im- of communications media like pictures, television and radio itly needed, Dr. Hugh M. Flick, years director of the Motion Division, State Education, r the past 15 months executive it to the State Commissioner ucation, told members of the Hudson Association of Phi \appa at a dinner meeting in ,/laer Polytechnic Institute, ] Flick, whose subject was lorn and Censorship," said that i survey is over-due. Its fruits be many, he asserted, one of being knowledge as to the lative" effect of the brutality nion in motion pictures, televi- adio and comic books." tality is so pervasive, said Dr. that the emphasis in censor- oday is toward checking it and g away from sex angles. Dur- lengthy period of questions the floor by the educators and professional people in attend- Dr. Flick said that it could not )\ ed a motion picture was ever ngle cause of crime or delin- laid down a barrage of criti- >n the manner in which motion ?s are advertised and exploit- ie said he believes an "adults tag in advertising is a "gim- He added that advertising mes plays up a situation not in the film and often sensa- iizes sex. A PRIVATE luncheon for Cecil R. DeMille, on the eve of his latest and greatest: the host, Para- mount president Ramey Ralaban. Yesterday, at the Plaza, publishers, religious leaders, advertising and film industry executives, and stars too, heard DeMille tell of his motive, not financial, in mak- ing "The Ten Commandments"; and that in his estimation there is no liberty without law, and this picture tells of the law. With DeMille at the dais above are Dr. Daniel A. Poling, Christian Herald editor; the Rev. James Keller of the Christophers; Ralaban; Mrs. Cecilia Harper, DeMille 's daugh- ter; and Rabbi Abraham Feldman, Synagogue Council of America president. Ask High Court Uphold 'Blacklist1 Charges WASHINGTON, Nov. 7.-Twen- tv-three actors, writers and other former film industry employes who refused to answer political activity questions of investigating committees have asked the Supreme Court to up- hold their "blacklisting" charges against major studios. They have sued the Motion Pic- ture Association, Society of Inde- pendent Motion Picture Producers, major film production companies, ma- jor independent companies, top Hol- lywood executives and members and staff officials of the House Un-Ameri- can Activities Committee. They charged these companies and indi- viduals with a concerted effort to exclude them "from all employment opportunities" in the film industry. Case Rejected on Coast California courts threw out the case, holding that there had been no evidence of any "specific or intended contract" foi these people and that therefore there was no evidence that any legally-protected interest had been interfered with. Appealing to the high court, the 23 argued that their constitutional rights had been interfered with. The 23 include Gale Sondergard, Anne Revere, Guy En- dore, Waldo Salt, Howard Da Silva and" Paul Jarrico. Catholic Actors Ball Personalities of stage, screen, radio and television will attend the annual ball of the Catholic Actors Guild to- morrow at the Hotel Plaza here. Proceeds go to the Guild's welfare fund for care of the ill, needy and unfortunate of the profession. Jack Whiting will be master of ceremonies. Among those who have promised to appear are Rosalind Russell, Fer- nanda Montel, Frank Fay, Smith and Dale, Lola Fisher and Hal Le Roy. Fall Business Better Than in '55 : Rappaport BALTIMORE, Nov. 7 - Theatre business is somewhat better this fall than last, according to M. Robert Rappaport, who, with his father, I. M. Rappaport, operates the Town, Hip- podrome, Little and Film Center the- atres, the latter equipped for Todd- AO. He credits the gain to an im- provement in product. Asked about the effect of individu- al television shows on the box office, Rappaport said this is difficult to de- termine. "It's definite that tv is an inroad to our grosses," he explained, "but to determine that a specific pro- gram is felt by the theatres is im- possible. Sees Many Distractions "On the other hand, anything that draws the attention of entertainment seekers can be regarded as affecting the theatre. Certainly a football game with thousands in attendance; or base- ball; or any such event makes a dif- ference. "But there isn't any way of know- ing the definite figure— nor could any- one know to what extent there is competition from the film backlogs newly available to tv." Schine Lauded at Rites Held in Gloversville Special to THE DAILY GLOVERSVILLE, N. Y., Nov. 7- An "irreparable" loss was suffered by Gloversville and the Jewish commu- nity of the city, in the death on Tues- day of Louis W. Schine, 63, secretary- treasurer of Schine Enterprises, Rabbi Isaac Vander Walcle said at funeral services this afternoon. Five hundred mourners, including industry representatives from New York, Albany, Buffalo, Oneida and Boston gathered in the Gloversville Jewish Community Center for the final rites. Rabbi Vander Walde, of Knesseth Israel Synagogue, praised Schine's "deep devotion" to his fam- ily, his many unheralded benefac- tions, his kindness to friends and, the great love for America, "his adopted country." New Long Island House Equipped for Todd- AO Skouras Theatres Corporation will open its new Syosset Theatre on the Jericho Turnpike at Syosset, Long Island, on Tuesday night, Nov. 20, with a special showing of "Okla- homa!" in Todd-AO, according to Spyros S. Skouras, president. The opening will be a benefit for the newly formed United Syosset Aid program. The new theatre is equipped for all types of wide-screen projection, in addition to Todd-AO. A large parking area is now being constructed adja- cent to the theatre. 'Commandments' Bows On Broadway Tonight Cecil B. DeMille's production of "The Ten Commandments" will have an invitational opening at the 'Cri- terion Theatre on Broadway tonight. DeMille and seven of the stars from the picture, Charlton Heston, Yul Brynner, Anne Baxter, Edward G. Robinson, Yvonne DeCarlo, Mar- tha Scott and Olive Deering, .will head the list of notables attending the opening. Paul Kelly Dies HOLLYWOOD, Nov. 7. - Paul Kelly, stage and screen actor, died of a heart attack yesterday at his home in Beverly Hills. He was 57. Since his stas;e debut at the age of 8, Kellv appeared in many plays and over 400 films. He is survived by his wife, Mardell, and a daughter, Mimi Kellv. PRESENTED BY WARNER BROS. PROMOTED BY WARNER BROS! STARRING KARL MALDEN - CARROLL BAKER- ELI WALLACH Story and Screen Play by TENNESSEE WILLIAMS ■ Directed by ELIA KAZAN ■ A NEWTOWN Production IN ELIA KAZAN'S PRODUCTION OF TENNESSEE WILLIAMS' BOLDEST STORY! 6 Motion Picture Daily Thursday, November 8. Taxes, Trusts, Labor on Gov't Docket Rank Accoui (Continued from page 1) House means that two special House Ways and Means Subcommittees will be reconstituted next year, and will push their work. One of these is headed by Rep. Forand (D., R.I.) and is studying proposals to change excise tax rates and administration; it starts hearings Nov. 26. The other is headed by "Rep. Mills (D., Ark.) and is studying technical tax prob- lems; it starts hearings Monday. Tax Easement Seen Unlikely All signs are that the Administra- tion will oppose next year any major across-the-board tax relief, and this in a way increases the chances of action to give special relief to small business, to lower excise rates for some industries, and to overhaul technical provisions. The Administration is expected to continue to push for Congressional approval of legislation requiring large firms to give the government advance notice of merger plans, and chances for Congressional action are good. The bill passed the House this past year, and House Judiciary Committee chairman Celler (D., N.Y.) will cer- tainly again press for action next year. The bill was blocked in the Senate when time ran out this past year. More time will be available now. Another Administration proposal certain to be revived is that for ex- tending coverage of the minimum wage law to large theatres and inter- state chains. Republicans and South- ern Democrats in Congress can be expected to drag their heels, but the proposal will probably represent a more serious possibility in the coming Congress than in the one now going out of office. That's because prime interest in the past Congress was put on boosting the minimum wage; with that out of the way, labor groups will put more stress on expanded coverage. Personnel Believed Staying No immediate changes are looked for in personnel or policies of execu- tive branch agencies affecting the in- dustry: the Anti-Trust Division of the Justice Department; Small Business Administration; Federal Communica- tions Commission; Treasury and Com- merce Departments; and U.S. Infor- mation Agency. House Judiciary Committee chair- man Celler (D., N.Y.) and Senate Commerce Committee chairman Mag- nuson (D., Wash.) are expected to have their committees continue watch- ing the television industry. Celler is winding up the current phase of his subcommittee's study of "monopoly problems in television." Magnuson has not completed his committee's study of tv. One new committee chairman in the television field will be Rep. Oren Harris (D., Ark.), who'll take over the House Commerce Committee, which has jurisdiction over broad- casting legislation. Harris replaces as chairman of the committee the late Rep. Priest of Tennessee. Chairman of committees of interest to the industry otherwise remain un- changed: House Ways and Means, Cooper of Tennessee; House Labor, Barden of North Carolina; House Small Business, Patman of Texas; Senate Finance, Byrd of Virginia; Senate Judiciary, Eastland of Missis- sippi; Senate Labor, Hill of Alabama, Senate Small Business, Sparkman of Alabama. Lausche Vote in Doubt There was an outside chance still last night that the Senate might go Republican— if the Republicans win an undecided seat in Kentucky and if Democratic senator-elect Lausche of Ohio decided to vote with the Republicans, as he has suggested he might. That wouldn't have much effect on many of the policies in the Senate, since control would be so close. But it would change the committee chair- men. Senator Martin of Pennsylvania, a long-time friend of the industry, would probably take over as Finance Committee chairman. Senator Langer of North Dakota, a firm supporter of strong anti-trust laws, would head the Judiciary Committee. Perhaps the most significant change would be in the Senate Commerce Committee, which would be headed by Sen. Bricker of Ohio. He's been a leading advocate of tougher federal regulation of tv networks. Distribution Receipts ( Continued from page 1 ) tion had $9,237,000 of receipts and that 15 companies providing services for film distributors had receipts of $694,000. No comparable 1948 fig- ures are available for these groups. In the state of Washington, 21 film distributors, including both those sell- ing films to theatres and to television, had 1954 receipts of $7,459,000. In Connecticut, distribution re- ported a drop. In 1954, 11 companies distributing films to theatres and other non-tv uses had receipts of $5,- 367,000. Six years before, 14 thea- tre film exchanges in New Haven re- ported receipts of $5,994,000. In New Jersey, five firms producing films for uses other than television reported 1954 receipts of $1,006,000. No 1948 figure is available. Ziv and AIP to Share American Nat'l Studios HOLLYWOOD, Nov. 7-American- International Pictures president James H. Nicholson, and Ziv Televi- sion executive Robert Yamin today jointly announced that their com- panies will share the production faci- lities of American National Studios, which have been devoted principally to Ziv producing activities heretofore. ( Continued from page 1 ) closely follows Rank's statemi n he would set up his own doi distribution company. Harry P< joint managing director of the [i seas branch of the Rank organizj! was reported as saying that ap mately 30 pictures will be offer U.S. theatre owners, with the J bility that additional product, J by British independents, would! be distributed by Rank. Meanwhile, in London, Rani 'J nounced an offer to acquire the j third ordinary shares held by hj | outside his organization in Britl l Dominions film corporations to! 1 which most of the JARO produi I are financed. The Rank ofiJI vides for each of four c shares of 12 shillings each in Dominions, five ordinary sh five shillings each in Rank zation would be given. Rank Announces Resignation Of Krim As Board Member LONDON, Nov. 7.-Arl Krim, president of United Corp., has resigned his direc in three subsidiaries of the J. Rank Organization, it was ann here by J. Arthur Rank. Krim resigned directorships Rank Organization, Odeon As Theatres and Odeon Propertie Rank said, adding that three distinguished in various fields, be shortly joining his board. IS not name the men. In New York meanwhile, told of the Rank announcemen |! that when United Artists se t holdings in Odeon Theatres ir to Rank, he then submitted his nation as a director and sing has not participated in any a or meetings of that company. Robert S. Benjamin, UA chairman, is president of J. Rank Organization, Inc. B and UA vice-president and counsel Seymour Peyser are board of directors of this co; Republic Signs with For Backroom in Bo BOSTON, Nov. 7.-Republi tures' backroom film handlin; ; has been taken over by Nation!" Service, Inc., it was announced by James P. Clark, president carrier organization. Clark said the change took last week. Showing 6 Joan9 Trcu The screen test which Wj- title role of "Saint Joan" fo Seberg in a recent talent I Otto Preminger, who will prod picture for United Artists relea be shown tonight at the 0'. Theatre in Marshalltown, la., of a homecoming celebration 17-year-old winner. Tonight's ing will launch a program of dates for the screen test according to UA. A Universal-International Picture ...AVAILABLE DEC. 25th h Nov- 8' 1956 Motion Picture Daily t NTA Net at $441,877 ONLY ( Continued NTA's net income amounted ,377, or 68 cents per share, red with a deficit in the pre- al year. 12 months ended on July i, exhibition contracts writ- egated a record $5,793,975, t $2,386,915 reported in the al year. Film rentals totaled 17 as compared to the 1955 f $1,417,515. . ef erred Income Rises .ef erred income rose from on July 31, 1955, to $1,- ' dii July 31 1956, an advance per cent, Landau said. 1 new film product, acquired 1956 and which made sub- :ontributions to NTA's earn- future prospects, included n pictures of 20th Century- major portion of Paramount pre- 1948 short subject 10 features from David O. and two half-hour series, from page 1) "The Sheriff of Cochise" and the "Lilli Palmer Theatre." Referring to the newly-formed NTA Film Network, Landau stated, "this network, the nation's fourth, has introduced a long needed element of competitive programming in many of the country's television markets. Television stations will have a new source of network programming; the viewing public will have a greater selection of programming and nation- al advertisers will gain an additional central market-place to obtain nation- wide coverage." Working Capital Up Sharply On July 31, 1956, working capital was $2,837,055, as compared with $1,629,856 at the close of the prior fiscal year. Stockholders' equity amounted to $1,730,535 at the end of fiscal 1956, having advanced 34 per cent over stockholders' equity of $1,288,658 12 months earlier. tie Hutner TOA WillSeek mtinued from page 1) .londay, will have headquar- iew York. No one has been b succeed him at Goldwyn yns. Previously, he was pub- Bctor for eight years at 20th !\ ix. ger, in announcing Hutner's ent, declared it has been his 'make the Warner Bros, ad- ipublicity operations "func- a public relations agency |i account executive coordi- activities from start to fin- creation of this position is Tward in the company's op- nd will increase promotional I o independent producers, he will coordinate the activi- • independent producers as- j him, through the home of- ,io and field staff, Taplinger will work on film properties time of their acquisition by any and until they are put ise, and assist producers in tising and publicity neces- as said. hile, in Hollywood, Milt |io recently resigned as Re- otures publicity director, has ointed by the Warner Broth- o publicity department to exploitation section under Hendricks. Watt will as- new post immediately. loast Meeting mtinued from page 1) f of Motion Picture Produc- / afternoon to renew discus- a possible basis for addi- ment to talent employed on films sold to television, ions have been held in for several weeks following jve conversations in New here. (Continued from page 1) the economic health of a com- munity." TOA seeks to broaden the rules so that an exhibitor could apply for an SBA loan for mortgage purposes as well, Harling said. "We also hope to do something about the fact that un- der the present SBA ruling, a person desiring a loan must apply to banks or other money lending sources and have negative answers in writing be- fore being eligible for an SBA loan," he said. This phase of eligibility is "a thing of resentment on our be- half," he added. Harling said that TOA will seek to educate the SBA to the needs of ex- hibitors and if "we can't secure any assistance from the agency, then we will seek legislative assistance." Election Matinee (Continued from page 1) tendance which they described as better than a weekend mid-day and in some cases more than double the usual weekday afternoon. But at night even the theatres that have been turning away ticket seekers played to some empty seats. There was no question among the managers that the extensive television coverage of the presidential elections and the vast interest of the public in the out- come kept people at home Tuesday night. The trend toward reliance on the television screen as an important source of communication was also reflected in the size of the Times Square crowds Tuesday night. A comparative handful turned out to follow the balloting electric signs and beacons. In 1936, it was estimated that a million people jammed the area during the election count between Franklin Delano Roosevelt and Alf Landon. DAYS till MATURE and EKBERG ignite the C|NemaScoPE COLOR BY TECHNICOLOR A WARWICK PRODUCTION Reserve If Now for New Year's Eve... from COLUMBIA! HERE'S WHY SO MANY FILM DISTRIBUTORS SPECIFY AMERICAN AIRFREIGHT When you specify American Airfreight to leading cities throughout the United States, Mexico and Canada, you're following the lead of experienced shippers. American means more dependable service because American leads all other airlines in: COVERAGE— direct one-carrier service to 25 of the top 30 retail markets ... all 23 leading industrial states! CAPACITY-sp ace where and when it's needed most with a combined lift potential of over one half million pounds daily! FREQUENCY— faster forwarding with 1000 departures daily from seventy-seven leading cities! DEPENDABILITY -better handling with the largest, most experienced per- sonnel force... most modern facilities! A1RFROGHT COSTS LESS THAN YOU THINK! For example, you can ship 100 lbs. of film from Los Angeles to Chicago for only $13.30 ...to New York only $18.40. AMERICAN AIRLINES -carries more cargo than any other airline in the world MOTION PICTURE DAILY SO, NO. 91 NEW YORK, U.S.A., FRIDAY, NOVEMBER 9, 1956 TEN CENTS PdV* Ear 'FlilIgS '^ore Prgjugj Coming' 1,742,000 Fox Ups Production all COMPO Director of weepstakes' 4.A Committee to Meet ay on Developing Plan Paramount Pictures Co. has report- ed estimated consolidated net earnings for the third quarter of 1956 at $1,- 742,000. This represents 87c per share, including 4c per share non-recurring profit on sale of films, etc. These earnings compare to $2,515,000 or $1.15 per share reported in 1955. For the nine months of 1956, con- solidated net earnings are estimated at $6,743,000, which represents $3.37 per share, based upon 1,999,- 816 shares outstanding at Sept. 29, 1956, including $1.38 per share non-recurring profit on the sale of film, etc. Comparative earnings for the same period in 1955 were esti- mated at $7,680,000 or $3.51 per (Continued on page 13) Credit Card Reaction Survey Completed The Motion Picture Association of America's sub - committee charged with launching the credit card plan in Indianapolis-Marion County thea- tres met here yesterday with represen- tatives of the survey company which conducted a poll in that area to deter- mine the public's reaction to the plan. The committee was told by the sur- vey organization, it was reported, that the study had been completed and the compilation of final results is un- derway. 3 Council of Motion Picture Or- itions is being considered by cer- inembers of the Advertising and itv Directors Committee of the n Picture Association of Amer- s the industry agency which (1 conduct the "Oscar Sweep- The MPAA proposes to i this plan early next year in iction with the Academy is, it was learned yesterday. merchandising and promotion )mmittee of the advertising and pity committee will hold a meeting at the Harvard here today to further develop ( Continued on page 18 ) o /.T.0. in 3-Day efing Next Week Special to THE DAILY LUMBUS, O., Nov. 8.-The of directors of the I.T.O. of w ill open three days of exhibitors ags at the Deshler-Hilton Hotel on Monday. The organization's .1 convention will follow on lav and Wednesday, testimonial dinner to Martin , president from 1921 to 1923 rom 1925 to 1952, will be given lay night. Abram Myers, Allied (Continued on page 13) — ~ ~ Cecil B. DeMille's production of "The Ten Commandments" opened here ttfrOl' BlOCkS Plan rOf last night at the Criterion Theatre before an invited audience which included the producer himself. Clergymen, educators, business leaders, government of- ficials and top stars from the show To Release 55 in '57 Skouras Says Company's Net Earnings For '56 Will Equal Those of Last Year By LESTER DINOFF In response to "exhibitor requests for more top product," 20th Century-Fox president Spyros P. Skouras yesterday announced a 1957 production program calling for a schedule of between 50 and 54 pictures in a 12-month period starting next April and a 20th-Fox COMPO Formally Asks To Attend Tax Hearings From THE DAILY Bureau WASHINGTON, Nov. 8. - The Council of Motion Picture Organiza- tions' special counsel Robert W. Coyne has formally asked the Forand Com- mittee of the House Ways and Means Committee for permission for COMPO witnesses to testify at the forthcom- ing excise tax hearings. The Forand Committee will start hearings on Nov. 26 here. Coyne said that a meeting of the COMPO tax committee will shortly be set up in New York to prepare a brief for filing or to select industry representa- tives to testify. No other motion pic- ture industry groups have asked the committee to be heard. 'Ten Commandments ' Bow Attracts Big Crowds Here distribution schedule for 1957 of at least 55 pictures commencing this January. Speaking at a trade press confer- ence, Skouras also stated that 20th- Fox world-wide net earnings in 1956 should be the same as the 1955 high of $6,025,039. He said that the com- pany this year "is ahead in the for- eign market, but behind in the domes- tic market. Sales to television and income from 10 oil wells will help us equal last year's figures." The 20th-Fox president, in an- nouncing his company's extensive (Continued on page 13) CinemaScope Equipment At 'Saturation Point' CinemaScope installations in thea- tres throughout the world are "at sat- uration point," it was stated yesterday by Spyros P. Skouras, president of 20th Century-Fox. Skouras said that CinemaScope is currently installed in over 17,561 the- atres in the U. S. and Canada and in oyer 21,972 theatres in the foreign market. e/gn Distribution ns for the organization of a ma- ational distribution company in J.S. for foreign films are pro- ng steadily, but have temporarily ed over the question of control, ding to I. E. Lopert, president opert Film Distributing Corp. rt disclosed some of the details e year-old project at a press rence yesterday, where he also meed cancellation of his plans to (Continued on page 18) business world were among those present. The affair attracted thou- sands of onlookers who crowded police lines to cheer and applaud the arrivals. Seven stars of the picture were present, including Charlton Heston, who plays the leading role of Moses in the film; Yul Brynner, Anne Bax- ter, Edward G. Robinson, Yvonne DeCarlo, Martha Scott and Olive Deering. The premiere activities were given television and radio coverage on Dave Garroway's "Today," and the "Tex and Jinx" show. The entertainment world was repre- sented by such as William Boyd, Katharine Cornell, Tony Curtis, Janet Leigh, Marlene Dietrich, John For- sythe, Arlene Francis, William Hol- den, Celeste Holm, Bob Hope, Doro- thy Kilgallen, Bert Lahr, Ed Sulli- van, Sophie Tucker and John Wayne. Headed by Barney Balaban, presi- (Continued on page 4) Not Economical To Merge Studio Facilities: Skouras "Unsound economics" is the reason why 20th Century-Fox and Warner Brothers will not merge their studio facilities in California, Spyros P. Skou- ras, 20th-Fox president, said here yesterday. Skouras said the savings "wouldn't equal the investment in new con- struction and moving." I 2 Motion Picture Daily Friday, November 9, 195 PERSONAL MENTION ALFRED E. DAFF, executive vice-president of Universal Pic- tures, returned to Hollywood yester- day from New York. • Lacy W. Kastner, president of Columbia International, will return to New York from London today via B.O.A.C. William C. Gehring, Nice-presi- dent of 20th Century-Fox, is in Chi- cago from New York. • William C. Dozier, RKO Radio vice-president in charge of production, will return to New York today fol- lowing a three-week tour of the Far East. • Leo Jaffe, Columbia Pictures vice- president, returned to New York yes- terday from Hollywood. • Dr. Goffredo Lombardo, presi- dent of Titanus Films of Rome; Franco de Simone, general manager, and R. G. Edwards, public relations director, will return to Italy today from New York. • David Golding, vice-president of Hecht-Lancaster in charge of adver- tising-publicity, will return to the Coast today after 10 days in New York. • Marcello Girosi, Italian producer, will arrive in New York from Italy today aboard the "Cristoforo Co- lombo." Dr. Renzo Rufini, president of I.F.E., will leave New York today for Rome. Carol Nancy Lee has announced her engagement to Stanley Feller- man, son of Max Fellerman, vice- president and general manager of Lo- pert Films. Lenore Coffee, writer, will leave here today for London via B.O.A.C. • Ralph Donnelly, manager of the Playhouse Theatre, Bellmore, L. I., and the Sam Baker Theatre, Rock- ville Center, is the father of a boy born this week to Mrs. Donnelly at Mercy Hospital, Rockville Center. No Paper Monday The MOTION PICTURE DAILY will not be published Monday in observance of Veterans' Day. Shor Sees 25% Cinn. Theatres on Way Out Special to THE DAILY CINCINNATI, Ohio, Nov. 8.- Theatre owner, Ruben Shor, predict- ed in an interview by the "Times- Star" here that 25 per cent of Great- er Cincinnati's movie industry faced slow death within six years. Shor, president of the Allied States Association, said the toll will be among small city and suburban the- atres. The assassins, he said, are high operating costs, high film rentals, tel- evision competition and delays in supplying an adequate number of films. Sees Distributor Protected "It's a case of bigness of business with the Government protecting the large distributor and not the small theatre operator," Shor said. "We're living in a fast era but the film industry has slowed down." "Less and less pictures are being produced" Shor says. "What we need is to produce more family-type films. "Many theatres are operating on the verge of closing and without refresh- ment concessions like popcorn they'd be out of business today instead of five or six years from now." Says It's Not Yet Too Late The Cincinnati exhibitor says it isn't too late for the local film in- industry to pull out of the hole and he said drive-ins aren't being hurt too much— so far. "But the smaller theatres are being crushed," he said. The Greater Cin- cinnati area has about 75 theatres. Salesmen's Colosseum Will Meet Tomorrow ST. LOUIS, Nov. 8.-The Colos- seum of Motion Picture Salesmen will hold its annual meeting at the Kings- way Hotel here this weekend with H. Wayne Bateman of Los Angeles, president, in the chair. Business sessions are scheduled to begin at noon Saturday and adjourn- ment is scheduled for noon Sunday. The main social event will be a ban- quet Saturday night at which Tom Edwards of Eldon, Mo., will be toast- master. He is a former president of the Missouri-Illinois Theatre Owners Association. An election of officers will be held on Saturday. NFS Head to Describe Centralizing Project James P. Clark, president of Na- tional Film Service, will give an ac- count of a "centralized, joint film- handling project" his company has undertaken at a press luncheon to be held at Toots Shor's Restaurant here next Tuesday. Michigan Receipts Off, Louisiana Up in Census From THE DAILY Bureau WASHINGTON, Nov. 8.-Receipts of film distributors in Michigan dropped slightly, while those of Louisiana distributors rose sharply between 1948 and 1954, the latest Census Bureau figures show. In 1954, according to a report on Michigan, 17 exchanges distributing films for theatre and other non-tv uses had receipts of $13,664,000. In 1948 16 Detroit exchanges reported receipts of $13,921,000. Seventeen Louisiana exchanges re- ported $11,144,000 of receipts in 1954, the same number of exchanges reported only $7,235,000 of receipts in 1948. Former Report Revised The Michigan report revised down- ward slightly an earlier report of 1954 theatre receipts. The new report showed 601 theatres with $55,199,000 of receipts, including 514 convention- al theatres with $48,051,000 of re- ceipts and 87 drive-ins with $7,054,- 000 of receipts. An earlier May re- port gave the same figures for drive- ins, but showed 519 conventional the- atres with $49,129,000 of receipts. The 1948 figures were 663 theatres with $66,109,000 receipts, including 628 conventional theatres with $64,- 178,000 of receipts and 28 drive-ins with $1,909,000 of receipts. The figures in the Louisiana report on 1954 theatre business were the same as preliminary figures issued in May. Another report showed 22 conven- tional theatres in Alaska in 1954, with $1,975,000 of receipts. No 1948 fig- ures are available. of D rive-in Census Shows Receipts In Downtown S.F. Up WASHINGTON, Nov. 8 - Down- town San Francisco theatres showed a sharp decrease in receipts between 1948 and 1954, but business in other theatres in the San Francisco-Oak- land area fell off, the Census Bureau reported. It said 23 downtown theatres had receipts of $8,696,000 in 1954, up 21.2 per cent over the $7,177,000 re- poretd by 24 theatres six years earli- er. In the entire city including the downtown theatres, business was up 4.5 per cent, with 72 theatres report- ing $14,675,000 of receipts compared with $14,037,000 reported by 77 the- atres earlier. For the entire San Francisco-Oakland metropolitan area receipts were down 2.3 per cent, with 208 theatres reporting $31,757,- 000 of receipts in 1954 compared with $32,488,000 of receipts reported by 225 theatres in 1948. Circuit Buys First Drive-ins S. P. Gorrel and Leonard Mis kind, heads of General Theatres C cuit, Cleveland, have extended tb theatre interests with the acquisiti of two drive-ins from Tom Man and W. E. Gross— namely the Skyw Drive-in at Malverne and the Ai Drive-In, at Canton. These are t first outdoor theatres acquired by t circuit, which owns and operates se en conventional theatres. ® Change in Twin Theatre The King Center Twin Drive- Theatre, Houston; Tex., owned by } ferson Amusement Co., is now oper ing as two distinct theatres, with different double bill being shown East Side and West Side. John Pr remains as manager. ® Approve R. I. Theatre Construction of a drive-in theatre Tiverton, R. I., is due to start in 1 near future, following the granting a permit by the Town Council. 1 theatre will accommodate 600 c] Provisions include that the mana- ment provide adequate police prot tion to direct traffic at the theatre a license fee of $75 was included the motion to approve the theatre ® Patron Wins Packard A happy Lake Drive-In, Wat bury, Conn., patron is driving a ri Packard as result of an essay cont staged throughout the past season Bob Schwartz. He had represer. tives of the Waterbury Chamber Commerce, Safety Council and Jur Chamber of Commerce, serving judges. Essays were submitted on topic, "Why I Want a Packard." Tr day night of each week was desigr ed as Packard Night, with drivers Packards admitted free. Streibert Leaving USL WASHINGTON, Nov. 8 - Cit "family responsibilities" as his rea Theodore C. Steibert has resigne director of the U. S. Informa Agency. u is i NEW YORK THEATR -RADIO CITY MUSIC HALL- Rockefeller Center GARY COOPER in "FRIENDLY PERSUASION" Color by De Luxe An Allied Artist! Picture ond SPECTACULAR STAGE PRESENTATION MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. S | Phcto Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. WeM Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, fl days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." M;l Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture He 1 Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a par 1 Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the ac I March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. V. I7. Hails 9Ten Commandment CECIL B. DeMILLE'S masterpiece about the life of Moses, "The Ten Command- ments," arrived on Broadway last night, mark- ing one of the most tumultuous film openings in years. As automobiles bringing DeMille and hundreds of other notables discharged their passengers in front of the newly-redecorated Criterion Theatre, waiting throngs applauded and cheered. The excitement attained frenzied heights as Charlton Heston, Anne Baxter, Yul Brvnner, Yvonne DeCarlo, Edward G. Bobin- son, Martha Scott and other stars of "The Ten Commandments" each arrived at the theatre. Others from the entertainment world, business leaders, government officials, eminent clergy- men and educators completed the first-night audience which responded to the picture and DeMille's presence with deafening applause. Photo at right shows the scene in front of the theatre before the start of the picture. - il B. DeMille, producer of "The Ten Commandments," and his daughter, . Cecilia Harper, face the newsreel cameraman in the theatre lobby upon r arrival for the exciting opening of the film. Barney Balaban, president of Paramount Pictures Corp., and Mrs. Balaban seen as they arrived for the celebrity-studded opening of the DeMille masterpiece. op Frederick B. Newell of the Methodist Church among the many notable clergymen who at- led the opening. Mrs. Newell is seen with her >and. Charlton Heston (left), who stars as Moses in the DeMille production, assists Mrs. Heston (Lydia Clarke) as they greet another star of "The Ten Commandments," Yvonne DeCarlo, and her husband, Bob Morgan. (Advt.) 4 Motion Picture Daily Friday, November 9, 19f Ten Commandments 9 Opens ( Continued dent, the Paramount Pictures contin- gent included Charles Boasberg, Sid- ney Deneau, Russell Holman, Arthur Israel, Lou Novins, Hugh Owen, Louis Phillips, Jerry Pickman, Paul Raibourn, James H. Richardson and George Weltner. Many other top film industry execu- tives attended, including Jack Cohn, Robert W. Coyne, Leopold Friedman, from page 1 ) Leonard Goldenson, Herbert Kalmus, Arthur B. Krim, Milton Rackmil, Spy- ros P. Skouras and Richard F. Walsh. Starting today "The Ten Command- ments" begins an engagement for the general public at the Criterion on a reserved seat, and two-programs-a- day basis. The theatre was completely rede- corated for the engagement. TENT TALK Variety Club News ALBANY— A new crew and a new set of officers, headed by Al Kellert, local advertising agency head, as chief barker, have been elected by the Albany Variety Club. Named to serve with Kellert were Norman Weitman, Universal manager, first as- sistant chief barker; Irwin Ullman, area supervisor of Fabian drive-ins, second assistant chief barker; Aaron Winig (reelected), property master; Max Zuckerman, dough guy. Addi- tional members of the crew are: at- torney Lewis A. Sumberg, Dr. A. I. Milstein, Jack Hamilton (Berlo Vending Co. manager), Eugene Te- per, Simon Backer and Arthur Green. A WASHINGTON— Marvin Goldman, partner in the K-B circuit here, was elected the new chief barker of Vari- ety Club, Tent No. 11, Washington. Other officers elected were Hirsh de La Viez, first assistant; Clark Davis, second assistant; George Nathan, property master, and Sam Galanty, dough guy. All the officers will be on the new board of directors along with Frank Boucher, Nathan Golden, Harold Saltz, Herbert Gillis, George Crouch and Jack Foxe. A CHARLOTTE-Charlie Trexler of Stewart-Everett Theatres here is the new chief barker of Charlotte Variety- Club Tent 24. He succeeds J. Fran- cis White. Others elected were Ray Hervin, first assistant chief barker; f. E. Holston, second assistant chief barker; Bob Simril, property master, and John Vickers, senior doughguy. A DETROIT— Annual election of the Crew for Detroit Tent Five will take place in the Variety Club Rooms, Tul- ler Hotel, next Monday night. A financial report and, humanitarian ac- complishments for the past year will be given by the present board of di- rectors and officers. While nomina- tions for the 1956-7 slate may be mrde from the floor, president Ben Rosen has appointed a nominating committee. A MILWAUKEE-The Variety Club of Wisconsin, Tent No. 14, will hold a luncheon and election of new of- ficers on Monday. The luncheon will be held in the English Room in the Schroeder Hotel here. Just recently Tent No. 14 held a very successful membership meeting at the Schroeder. A HOUSTON-Variety Club Tent No. 34 has reelected Paul M. Boesch as chief barker. M. M. Lewis was named first assistant chief barker and Mike Conti second assistant. Others elected include Morris Rosenthal as doughguy, Augie Schwitt as property master and to serve as canvasmen, along with these officers, Les Hunt, Lester Kamen, Dick Gottlieb, Jack Groves, George Carpenter and Fred Nahas. SAG Answers Donovan In TV Film Dispute HOLLYWOOD, Nov. 8-In unique reaction to a publicity release issued by television film producer Henry B. Donovan, whom it has sued for re- run payments assertedly due actors who appeared in "Cowboy G-Men" telefilm series, John L. Dales, execu- tive director of the Screen Actors Guild has issued the following state- ment: "SAG gladly accepts the Donovan challenge that he be the guinea pig in testing the validity of the guild's television film contract, which he signed and which calls for re-run payments to actors for re-showings of television pictures. At the time Donovan signed the contract with SAG he raised no objection to the residual payment clause, which is standard throughout the industry." Donovan, head of Telemont Pic- tures, Inc., had declared to the press this week that he intended to take legal steps to prove the SAG television film contract is illegal and void. Screen Actors Guild Meets on Coast Today HOLLYWOOD, Nov. 8 - The an- nual meeting of the Screen Actors Guild will be held tomorrow night at the Academy Awards Theatre, with vice-president Leon Ames presiding in the absence of president Walter Pidgeon. Overseas production by American companies, sale of theatrical features to television, and intra-guikl relationships are topics included on the agenda. Kurt Neumann Signed HOLLYWOOD, Nov. 8 - Kurt Neumann has been signed by E. J. Baumgarten, president of Regal Films, to produce and direct "War of the Universe," science-fiction story by Irving Block, who with Jack Ra- gin and Louis DeWitt will do the special effects. Twentieth Century- Fox will release. Appoint Tanney J. A. Tanney, president of S.O.S. Cinema Supply Corp., has been elect- ed chairman of the Motion Picture Industry Credit Corp, the organization of equipment, service and financial interests in large Eastern cities. Kern Moyse of Peerless Film Laboratories was elected vice-chairman. Print-Quality Stressed In MPRC Experiments HOLLYWOOD, Nov. 8-The Mo- tion Picture Research Council's con- tinuing research and experimentation in the interest of improving print- life and picture-quality have extended to all studio and laboratory projection rooms, so that light measurements useful in studying light potentials can be made on a wide front, with ag- gregate results made available for council study. The council's regular monthly re- port to member companies of the Association of Motion Picture Pro- ducers listed this among the six activ- ities presently in progress, the other five being chiefly studio matters, it was pointed out. Anti-Trust Suit Filed For Portchester Theatre A $300,000 triple-damage suit was filed yesterday in New York District Court by Westchester Playhouse, Inc., against Paramount Pictures, United Artists, and Prefect Theatres, Inc., charging anti-trust violations. The plaintiff alleged on behalf of the Embassy Theatre, Portchester, that the defendants conspired to favor Prefect's Greenwich Theatre, a direct competitor of the Embassy, by refus- ing to allow the plaintiff to compete against Prefect for purchase of the defending distributors' pictures. Glass and Seltzer Join In New Publicity Firm HOLLYWOOD, Nov. 8 - George Glass and Walter Seltzer, independent producers and former public relations executives, will establish publicity headquarters in Beverly Hills to serv- ice selected clients, according to a joint announcement. Glass's next in- dependent production is "Comedian," and Seltzer's current release, pro- duced with his brother Frank, is "Boss." Seek Japanese Star BURBANK, Calif., Nov. 8.-Sollv Baiano, Warner Bros, talent execu- tive, this weekend begins a nation- wide search for "an attractive and tal- ented Japanese girl" to play the lead- ing feminine role of Hana-Ogi, in "Sayonara," which William Goetz will produce for Warners in Japan this winter. PEOPLE Ernest G. Stellings, president i Theatre Owners of America and he? of Stewart & Everett Theatres, wi guest of honor at a dinner given h the Variety Club of Charlotte. Amor: the speakers were H. F. Kincey, I Wilby-Kincey; Roy L. Smart, i North Carolina Theatres; J. E. HoJ ston, manager of the local 20th Cei tury-Fox exchange, and Charles Tre:i ler, vice-president of Stewart-Evereti □ George H. Wilkinson, Jr., preside! of MPTO of Connecticut and open tor of the Wilkinson Theatre, Wa lingford, has been elected presidei of the Wallingford Savings and Los: Association. He has been serving as J| director. □ Edwin H. Knopf, who has resigne his MGM producership to enter 318 dependent production, has announce "The Black Virgin of Golden Moui tain" as his first undertaking. □ G. C. Whitaker, president of Gra lex, Inc., has been elected a membi of the board of directors of Gener; Precision Equipment Corp. □ ■ Herman Cohen, former Detroit! who now is producing and translatir Wyatt Earp from television to thi ' ] atrical motion pictures, was guest ( honor at a press luncheon held I United Artists in Detroit at the Sher; ton Cadillac Hotel. □ Philip A. Waxman, producer ( "The Cunning and the Haunted ( filmed on location in Savannah, GSM has been presented a "Special Mer Award" by Mayor W. L. Mingledorf Jr., of that city, for "contribution i establishing the highest goodwill be tween the citizens of Savannah am the motion picture industry." □ Leonard Hein, a member of th ! film editorial staff of Pathe Newsree since 1935, has been promoted to thi j post of supervising editor. □ Edward Schellhorn, Paramount for eign publicity head, has been name* j chairman of the international pub j licity committee of the Association o Motion Picture Producers. □ Eve Coleman has been named b; producer-director Otto Preminger a his New York representative for thi consideration of literary properties fo production as motion pictures or stag* shows. □ Ralph Stitt, formerly member o the Columbia Pictures publicity staff has joined Filmack Trailer Co. as f member of that organization's Chi cago publicity staff, larlton Heston as Moses PRODUCTION Che Cea Commandments is presented to the public 13 et ) ounse], so will lesday, States nt run ng the *er of asurer; ducted \0. of ns will iandorf lapolis. ) n out- ly that imount jnd of 1 stock Jers of rdou Lai icy W. rterna- 1 that ;r Sar- r man- nd the idustry includ- rploita- uthern origin, France Castner ve sin- Lely by Sardou issocia- rte In- istique" n films ged meet- ng Co. fall to xinced of the 6 after he first ported, jperate e said. ill de- evision ) pres- yester- ing on portion 4 Motion Picture Daily Friday, November 9, 195{ Yarie WD O ALBANY set of office) local adver chief barkei the Albany serve with Weitman, U sistant chie area supen second assi; Winig ( ree Max Zucke tional mem tome\' Lew Milstein, Vending & per. Simon WASH© partner in elected the ety Club, ' Other offic La Viez, f second a: property r dough gu\ on the nej with Fran' Harold Sa Crouch ar CHARL Stewart-E' new chief Club Teni cis White. Hervin, f J. E. Hoi barker; B and John DETRC Crew for place in t ler Hote financial complishr be given rectors a J tions for1 mr.de fr<| Rosen W committe' MILW of Wisc< a lunchc; ficers on be held Schroed< Tent N< member: HOUSTC 34 has reelected Paul M. Boesch as" chief barker. M. M. Lewis was named first assistant chief barker and Mike Conti second assistant. Others elected include Morris Rosenthal as doughguy, Augie Schwitt as property master and to serve as canvasmen, along with these officers, Les Hunt, Lester Kamen, Dick Gottlieb, Jack Groves, George Carpenter and Fred Nahas, ho iiea per Appoint Tanney J. A. Tanney, president of S.O.S. Cinema Supply Corp., has been elect- ed chairman of the Motion Picture Industry Credit Corp, the organization of equipment, service and financial interests in large Eastern cities. Kern Moyse of Peerless Film Laboratories was elected vice-chairman. -Sollv BURBANK, Calif., Nov. 8 Baiano, Warner Bros, talent execu- tive, this weekend begins a nation- wide search for "an attractive and tal- ented Japanese girl" to play the lead- ing feminine role of Hana-Ogi, in "Sayonara," which William Goetz will produce for Warners in Japan this winter. 1115 1\CTW A Oi IV iV . consideration of literary properties to production as motion pictures or stag shows. □ Ralph Stitt, formerly member r the Columbia Pictures publicity sta has joined Filmack Trailer Co. as member of that organizations 0 cago publicity staff, Varie ALBANY set of office local advei chief burke the Albany serve with Weitman, I sistant chie area super\ second assi Winig (ree Max Zuckc tional mem tornev Lew M Ostein, Vending C per. Simon WASHU partner in elected the ety Club, Other offit La Viez, second a property dough gu on the ne with Frar Harold Si Crouch a CHAR1 Stewart-E new chiel Club Tei cis Whit< Hervin, f. E. Hr barker; I and John DETR Crew foi place in ler Hot. financial complisl be giver rectors tions fc mrde f: Rosen committ MIL^ of Wise a luncf ficers o: be helc Schroec Tent > membe HOE 34 has chief named Mike < elected dough; master along Lester Grove: Nahas B. eg inning immediately its worldwide exhibition at two-a-day engagements. MOSES— soldier, leader, law-giver .. . 13 NOVEMBER ?w York City— Criterion s Angeles — Stanley-Warner Beverl y Hills )ston— Astor ash ington — Keith's -s iladelphia-Randolph ■ ronto- University cago-McVickers itro it- Madison sveland-Ohio /ami-Olympia iami Beach-Beach /)ntreal-Capitol " icinnati-Grand 3 Itimore— New S ffalo— Century ) ounsel, so will lesday, States nt run ng the *er of asurer; ducted \0. of ns will iandorf lapolis. n out- ly that tmount 2nd of i stock iers of *dou ial icy W. lterna- l that 3r Sar- r man- nd the ldustry includ- :ploita- uthern origin, France vastner ve sin- iely by Sardou issocia- ite In- lstique' in films ged : meet- ng Co. fall to junced of the 6 after he first ported, operate le said. Yul Brynner as Pharaoh Rameses II till de- evision o pres- yester- ing on portion I r ALBANY set of oflic local adv« chief bark the Albam serve wit' Weitman, sistant chi area supei second as;' Winig (re Max Zuck tional mei tomey Le Milstein. Vending ( per. Simoi WASHJ partner ir elected th ety Club. Other ofB La Viez, second property dough gi on the n with Fra Harold S Crouch i CHAR Stewart-1 new chie Club Te cis Whit Hervin, f. E. Hi barker; and Johi DETI Crew fo place in ler Hot financial complisl be give: rectors tiims f( mr.de f Rosen commit MIL' of Wisi a luncl fleers o be hel( Schroe< Tent t membc HOI 34 has chief named Mike I electee dough master along Lester Grove' Nahas L'eginning immediately its worldwide exhibition at two-a-day engagements. HOSeS-soldier. leader, law-giver. - . IN NOVEMBER New York City- Criterion Los Angeles-Stanley-Warner Beverly Hills Boston-Astor Washington -Keith's Philadelphia-Randolph To ro nto— U n i ve rs i ty Chicago— McVickers Detroit— Madison Cleveland— Ohio IN DECEMBER Miami-Olympia Miami Beach — Beach Montreal-Capitol Cincinnati— Grand Baltimore-New Buffalo— Century Brynner as Pharaoh Rameses 11 paramount presents i n vistaVisioh CecUB.beMlejs PRODUCTION Che Cen Ommandmeats starring Charlton Heston Yul Brynner Anne Baxter Edward g. Robinson Yvonne de Carlo Debra Paget John Derek Sir Cedric Hardwicke Nina Foch Martha Scott Judith Anderson Vincent Price Directed by Cecil B. DeMille TECHNICOLOR* Written for the screen by Aeneas MacKenzie • Jesse L. Lasky, Jr. Jack Gariss • Fredric M. Frank Based upon the HOLY SCRIPTURES and other ancient and modern writings PRODUCED BY MOTION PICTURE ASSOCIATES. Inc. riday, November 9, 1956 Motion Picture Daily 13 REVIEWS: rentier Gambler ;sociated Film Releasing This Sigmund Neufeld production, •:ected with crisp competency by m Nevvfield, opens with a promis- gly dramatic premise, dawdles along mid-point, and tiien races for the ndup in an atmosphere of tautness d near-surprise that would put many iarger-budgeted release to shame. Of course, the acting complement s done its job with professional in- ;ht, and Orville Hampton's screen- av has seen to it that enough verbal idling is on the docket to whittle iwn the anticipated gun-shootin' otage and the like. The plot has to do with a woman— deen Gray— who apparently owned uch of a town and created more than e usual animosity prior to her sud- n demise. Deputy John Bromfield les into town to investigate Miss ray's murder and finds less than' a eleome from Kent Taylor, a gambler ho saved Miss Gray during an In- an massacre. At the same time, wnspeople display consistent reti- :nce at mention of Miss Gray's career i earth, and lawman Bromfield is trd put to ascertain vital facts in e case. Just when matters appear at an im- sse, it's learned that Miss Gray is t only alive, but hiding out at the nch of Veda Ann Borg. From here, e audience doesn't have long to wait fore loose ends in this frontier melo- ama firm up. pointing accusing fin- rs at the aforementioned Tay- :, who wants nothing better than to Ash off what he admits was a bun- ?d job of murdering Miss Gray, inning time, 70 minutes. General issification. For September release. A. M. W. lo Place to Hide Hied Artists Science, young boys and exotic irroundings, accepted components entertaining melodrama, don't em to jell enough to project "No ace to Hide" into top-calibre pres- tation. There are too many loose ids, a rush of contrived circum- ances and too little briskness on e part of players who should know ■tter. Produced and directed by Josef iaftel, this Allied Artists attraction s a screenplay by the talented Nor- pn Corwin, based on an original ry by Shaftel. It was photographed color by Deluxe. David Brian, Marsha Hunt and ugh Corcoran are the top players; ian is seen as a scientist, Miss Hunt his wife, and young Corcoran as eir son. The trio arrive in the lilippines where scientist Brian can rrsue top-secret germ warfare idies for the U. S. Army. Through an unanticipated develop- ent, Corcoran and a young friend, e Jarlego, Jr., get their hands on •ian's pellets, which can wipe out large metropolitan center if broken, om here— until the rather routine Ohio ITO Meet M. P. DAILY Picture SPYROS P. SKOURAS yesterday morning in the 20th-Fox board room. 20th -Fox Boosts Production ( Continued production program for 1957, called it "a vote of confidence in the future of motion pictures." Skouras said the studio itself will produce up to 32 "A" pictures with the balance com- ing from independent producers, here and overseas. 25 from Lippert "Beginning in January, 20th-Fox will distribute between 50 and 55 pictures and among them will be 25 small pictures produced by Robert Lippert. We are aware that many small town theatres need product and we intend to produce films suitable for all types of theatres. The pictures will be made on the basis of entertain- ment values and good business judg- ment." Skouras declared that 20th-Fox in- tends to utilize its 50 per cent interest in the NTA Film Network in promo- tional avenues. He said the network will promote the latest 20th-Fox prod- uct extensively all over the country. Skouras said the sale of his com- pany's product to television "will be a major point in attracting the public to see new films. The public will see the great old films on television and will recapture the film going habit." Most in CinemaScope Skouras said that a vast majority of the 50 to 55 films planned by 20th- Fox for 1957 will be made in Cinema- Scope and color, black-and-white CinemaScope, and standard black- and-white. He said that the company "intends to engage any producer who desires to make important productions and will aid him financially and with studio' space." He named a roster of independent producers who are or intend to make films for the company, including Darryl F. Zanuck, Jerry Wald, David O. Selznick, Richard Rodgers and Oscar Hammerstein II, ending— there's a search for the youngsters, by police, parents and assorted representatives of a fright- ened populace. Running time, 71 minutes. General classification. For July release. A. M. W. from page 1 ) Benedict Bogeaus, Andre Hakim, Bobert L. Jacks, Robert Lippert and British producer Daniel Angel. He also mentioned the 20th-Fox studio producers, headed by Buddy Adler, executive head of production, who are working on properties. Commenting on exhibition, Skou- ras said it is his opinion that "thea- tremen should spend more time in im- proving their theatres, modernizing them, selling the films through show- manship to the public. Their entry into production would not solve any of the problems." He said, in reply to a question concerning the exhibi- tion plan advanced by Sam Pinanski that top product be booked in "growth areas" and play neighorhoods and downtown theatres day-and-date at the same price, that 20th-Fox cur- rently is using this idea in booking product. Commenting on subscription televi- sion, Skouras said his feelings about it are "still the same." He indicated, however, that he would provide some films to Matty Fox, who advanced a wired toll-tv plan recently "on a test basis." Sign Lang to Direct 'Greatest Story Tola" Veteran director Walter Lang has been signed to direct 20th Century- Fox's production of "The Greatest Story Ever Told," it was announced here yesterday by 20th-Fox president Spyros P. Skouras. Skouras said the company will shortly engage advisors representing all faiths, including the Greek Ortho- dox Church, to aid in preparation of the Fulton Oursler novel for the screen. He also said 20th-Fox will shortly launch a talent search to find a man for the role of Christ. The executive said the film will be produced in CinemaScope 55 and ini- tially released in that process on a roadshow basis to theatres equipped for it. Lang directed such films as "Sit- ing Pretty," "State Fair," and "The King and I." (Continued from page 1) States chairman and general counsel, will be toastmaster. Myers also will be a convention speaker on Tuesday, as will Buben Shor, Allied States president. A film clinic for subsequent run theatres will be conducted during the convention by Irving Dollinger of New Jersey, national Allied treasurer: a small town clinic will be conducted by E. L. Ornstein of Allied T.O. of Kentucky, and one for drive-ins will be conducted by Dr. Marvin Sandorf of the Twin Theatres of Indianapolis. Para. Earnings ( Continued from page 1 ) share on 2,188,911 shares then out- standing. It was also reported yesterday that the board of directors of Paramount have voted a quarterly dividend of 50c per share on the common stock payable Dec. 24, 1956, to holders of record Dec. 7. Wiener Replaces Sardou For Col. International PARIS, Nov. 8.-President Lacy W. Kastner of Columbia Pictures Interna- tional Corp., has announced that Jack Wiener had replaced Roger Sar- dou, who resigned as publicity man- ager for Continental Europe and the Middle East. Wiener has held various industry positions in the United States, includ- ing four years in charge of exploita- tion for M-G-M in several southern states. An American of French origin, Wiener lived several years in France prior to World War II. As to Sardou's resignation, Kastner said: "This departure, which we sin- cerely reget, was motivated solely by personal reasons. Roger Sardou wishes to devote himself in associa- tion with Felix Vitry of 'Societe In- ternationale de Publicite Artistique' (SIPA), to publicizing European films while in production." DuMont Meet Changed The first annual stockholders meet- ing of the DuMont Broadcasting Co. has been rescheduled from this fall to May 13, 1957, it has been announced by Bernard Goodwin, president of the company. A net loss of $637,186 after depreciation is anticipated for the first 39 weeks of 1956, Goodwin reported. The corporation is expected to operate on a small net profit in 1957, he said. Fox Still Developing lor TV Process Twentieth Century-Fox is still de- veloping its wide-screen television process, Eidophor, according to pres- ident Spyros P. Skouras, who yester- day said the company is working on tv projection in the same proportion as CinemaScope. 4 14 Motion Picture Daily Friday, November 9, Motion Picture Daily Feature Review, Finger of Guilt RKO Radio se lo cl th se \\ si: ar se \\ M tii tc M V Produced and directed by Alec C. Snowden, and released under the RKO banner, "Finger of Guilt" is the story of a film studio executive. This character, who seems to follow a pattern of encountering woman trouble wherever his travels take him, is played bv Richard Basehart. At the start of the story, which was scripted bv Peter Howard, we find Basehart in England, married to Faith Brook, daughter of studio owner Roger Livesey. Basehart is fast moving into more authority as the days go b\\ Along about here, we learn he's been getting letters from Mary Murphy, a girl he'd prefer to forget completely. His first wife, actress Constance Cummings, checks in from California, prepared to work in his next big assignment. Emotional matters, it seems, are beginning to snowball for the central character. In a desperate move to salvage a fast-dissolving marriage, Basehart takes Miss Brook to meet Miss Murphy face to face. The occasion doesn't exactly kindle any more understanding on Miss Brook's part, and Base- hart envisions complete collapse of long-hoped-for acquisition plans in regard to Livesey's far-flung entertainment empire. By a sudden twist of fate, however, he's saved from anticipated doom. He overhears Mervvn Johns, formerly high in Livesey's thoughts, tos- sing caution to the wind by loudly arguing with Miss Murphy. He learns, belately, that Johns and Miss Murphy had been planning the campaign of mental attack, to permit an eventual return to power for Johns. There's a happy ending, with Basehart and Miss Brook proclaiming perpetual love. Running time, 71 minutes. General classification. For October release. A. M. W. The Magnificent Seven Toho-Columbia Akira Kurosawa, the Japanese director whose artistry and solid crafts- manship were first revealed in this country in "Rashomon," has come forward with a fine action drama with a deeply human emphasis "The Magnificent Seven" in somber black and white, running 158 minutes, and while there are slow spots here and there, the fine, spirited acting, the interesting situations, the epic conception of the whole, makes this one of the finest pictures the Japanese have sent us so far. Columbia is releasing the film, a Toho production, in this country. Sojiro Motoki has done a solid job as the producer, and the screen- play by Akira Kurosawa, Shinobu Hashimoto and Hideo Oguni is well- conceived. The photography and art direction of Asaichi Nakai and So Matsuyama are thoroughly professional and do much to catch the fifteenth century atmosphere of the drama. The actors come through with human, sincerely felt portrayals that bring the characters to throb- bing life. The story, laid in the fifteenth century, tells of how seven volunteer Samurai, Japan's professional warriors in that era, help some humble farmers to save their village from the ravages of bandits, who have taken advantage of the civil wars then raging to pillage, leaving death and destruction in their wake. The villagers are very poor; all they can offer the Samurai in return for their services are three meals a day. One by one the warriors are recruited: a middle-aged man, long retired from fighting service; a young boy, an aide, a good swordsman, a good natured sort, a quiet fellow, and the last, a blow-hard who later redeems himself in battle. Toshiro Mifune, who stood out in "Rashomon," plays the latter and makes of him a colorful, arresting fellow, fierce and in- tense. The Samurai, once hired, gradually get accepted by the simple vil- lagers as they all prepare for the inevitable bandit attack when the crops are ripe. Careful, ingenious preparations are made, and a series of richly human incidents, including a romance between a young Samurai and a village girl, gradually rise to a peak of emotional immediacy as the bandits swoop down— and are systematically annihilated by Samurai leader's clever battle strategy. The villagers gain victory, but four of the heroes who saved th 1 are laid to rest in the bleak cemetery, their swords standing upright the burial mounds. Running time, 158 minutes. Adult classification. For November rele;; Lawrence J. Qu I Daniel Boone, Trail Blazer Republic Obviously intended to cash in on the television-created craze for bu skin heroes and friendly Injuns, this rather ambitious attraction has advantage of a sizable cast, including many with marquee-weight, a fast-stepping production and direction (credited to Albert C. Gannav and Ismael Rodriguez). It also has folk singer Faron Young. Young's costars this time out are Bruce Bennett and Lon Chan both seasoned performers. Bennett is the top player, as Daniel Boo who moves his family from North Carolina to the town of Boonesb ough, in the heart of the Kentucky Indian Territory. Renegade K Dibbs leads Shawnees in an attack, which kills Bennett's oldest si Bennett later is captured by Indian fighters, led by his blood broth Lon Chaney, who agrees to talk peace. As matters turn out, however, the intrepid villain, Dibbs, ambusl Chaney's two sons, who were on a peace mission, and then proceeds convince the red men that Bennett's colleagues had done the duo The Tom Hubbard-Jack Patrick screenplay at this point provides a d light on the ever-darkening white man's horizon, in the person of c of Chaney's boys, badly hurt, who reaches the settlers, is cared f and anticipates a reckoning with the evil-minded Dibbs. Another Indian attack finds the Chaney offspring killed. Through quick ruse, however, Bennett finally exposes Dibbs' deceit. Char finally sees the true nature of the smooth-talking Dibbs and the latter sent to his demise. Running time, 76 minutes. General classification. For October relea A. M. 1 The Last Man to Hang A.C.T. Films — Columbia The deliberations of a deadlocked murder jury in Britain at the tir Parliament was seeking to end capital punishment make up the drama' content of this film import. Always present in the mind of each jur is the awareness that they may well have the distinction of being t last to send a man to death. Tom Conway plays the defendant, accused of poisoning his wife that he can run off to America with another woman. He is troubl and unsure of his own innocence in court, believing that he may ha accidentally killed her by giving her sleeping pills to calm her nervi not knowing a doctor had just administered other sedatives. The hous keeper, who had loved the wife and hated the husband, tries to co vince the court that it was a premeditated murder. Testimony reveals that the wife was overpossessive, very much love with her husband but pettishly jealous. During the ten years their marriage, he has never been unfaithful, but her mistrust and pc sessiveness finally drove him to an affair with a singer. At the clim; Conway reveals that he has always been in love with his wife. After much argument, the jury finds him not guiltv. The housekeep breaks down and tells him that his wife is not dead, that another worn; brought into the hospital at the same time had been identified as tl drug victim. The housekeeper had let the error stand in order to puni: him for having hurt his wife. John Gossage produced. Direction by Terence Fisher. Running time, 75 minutes. General classification. For December releas Gus Dall.' TECHNICOLOR i& proud o/ it A role in "THE TEN COMMANDMENTS" VistaVision and Technicolor We at Technicolor salute Mr. Cecil B. DeMille and Paramount who have achieved an entertainment mile- stone with this magnificent motion picture. We are proud to be associated with all those who have applied their artistic talents and skills to unfold one of the most beautiful stories ever told. This production of "THE TEN COMMAND- MENTS" is also a milestone for Technicolor since it was in his 1923 production of the same picture that Mr. DeMille first used Technicolor in one of his pictures. Since that time, Mr. DeMille and Paramount have been leaders in the use of Technicolor to bring famous stories to life upon the motion picture screen. The Technicolor family of scientists, craftsmen and technicians is proud to be a part of this great achieve- ment. TECHNICOLOR CORPORATION TECHNICOLOR IS OUR REGISTERED TRADEMARK HERBERT T. KALMUS, PRESIDENT AND GENERAL MANAGER c. t] S( V si a: si V ! n ti t( V — the HIGH SEASl^ ^DER THE H.UH|EA The „ . J. Arthur Rank Organization Presents 30HN 6REGS0N D0NMDS1NDEN \ Co-Starrir ". . . ,rr DHRFRTS Screenplay by ROBIN ESTR*DG£ wFuAM MacV?iTTY GEARED TO HIT THE BOXOFFICE TARGE cuid. Republic continue* to deliver f f^ZABUKU HE MAVERICK DAKOTA INC THUNDER OVER ARIZ A A STRANGE ADVENTURE LISBON : SCANDAL, INC. THE MAN IS ARM ED ■OWING RELEASES A WOMAN S DEVOTION TRUCOLOR by Consolidated Film Industries RALPH MEEKER • JANICE RULE • PAUL HENREID TEARS FOR Si MO TRUCOLOR by Consolidated Film Industries DAVID FARRAR • DAVID KNIGHT . JULIA ARNALL THE CONGRE DANO Cinemascope TRUCOLOR by Consolidated Film Industries JOHANNA MATZ • RUDOLF PRACK • HANNELORE BOLLMANN ACCUSED OF MURDER NATURAMA TRUCOLOR by Consolidated Film Industries DAVID BRIAN • VERA RALSTON • SIDNEY BLACKMER AFFAIR IN HINC NATURAMA JOHN LUND • DORIS SINGLETON t JOHN ARCHER IS Motion Picture Daily Friday, Noverr! Mull Compo (Continued from page 1) the "Oscar Sweepstakes" plan and em- bellish it with suggestions and ex- periences in similar contests conduct- ed by exhibitors in Canada and in parts of the United States. The sub-committee, at today's meeting, will attempt to draw up a final presentation of the contest plan. Chairman Alfred H. Tamarin of United Artists has been receiving much aid and cooperation from ex- hibitors who conducted similar con- tests in the past. The idea to have COMPO conduct the "Oscar Sweepstakes" was brought up by some advertising and publicity directors in early meetings of the group in which discussions were held on COMPO's Audience Awards. It was indicated that official sanction of the sweepstakes idea would be re- ceived from the Academy of Motion Picture Arts and Sciences as the Academy is amenable to having COMPO stage die contest in place of its Audience Awards, which hasn't been given the "nod" by the Oscar group. If the "Oscar Sweepstakes" is given to COMPO for action, it is under- stood that the Academy would sanc- tion the plan and suggest that it kick off the Golden Jubilee plan for the entire year. It was also reported yesterday that certain promotion groups outside the industry have been seeking to be the agency to conduct the "Oscar Sweepstakes" if the industry, MPAA or COMPO does not conduct it. Charges Films Altered For Television Showings HOLLYWOOD, Nov. 8.-A $500,- 000 suit charging infringement of copyright was filed in Federal Court here this week by Hal Roach and the Onyx Corp., charging three de- fendants with altering films for tele- vision showing without permission of the copyright owners. Named as defendants by Roach were Film Classics Exchange, George Bagnall & Associates and the National Broadcasting Co. The suit alleged that they "copied,, altered and re- edited at least 138 old films" for tele- vision without permission of the plain- tiffs. Studio Pay Up, Hours Down for September HOLLYWOOD, Nov. 8-Average weekly earnings of motion picture production workers rose during Sep- tember over August this year and last September, while average hours per week dropped from September of last \ear, according to the California state division of labor statistics and re- search. September's average weekly earnings were $129.94, compared to August's $128.15 and last Septem- ber's $128.27. Average hours worked in September were 40.3 compared to 40.1 in August and 43.5 a year ago. One Man's TViews By Pinky Herman Films Ab WITH almost 1,000 feature films already acquired (700 MGM, 152 Warner Bros, and 104 Columbia) CBS-TV will increase its Mon- day thru Friday "Early Show" to a 90-minute format starting Dec. 3 (5:30-7:00 P.M.) . . . John F. Howell has been named account executive for national CBS-TV Film Sales by general sales manager Thomas Moore. . . . Maurice Evans and Joan Greenwood will co-star in the NBCol- orcast Sunday, Nov. 25 (9:00-10:30 P.M.) of George Bernard Shaw's comedy, "Man and Superman." Mildred Freed Alberg is executive pro- ducer with George Schaefer, producer-director. . . . Charlotte (Mammy Yokum) Bae of the "Li'l Abner" Broadwav click has already been signed to do six guestings on the "CBSullivan Show." . . . The ABC-Paramount Becord Album, "The Eisenhower Story," released but six weeks ago has become that diskery's top seller. . . . Maestro Svlvan Levin, con- ductor of the Badio Symphony Orchestra, one of the stellar features of the SESAC transcribed library, has returned to Gotham from an extensive and successful tour of South America and Europe as conductor of the international company of "Porgv & Bess." ft ft ft Prexy Dave Kapp of Kapp Records so pleased with the sales of John Gait's two L.P. Albums "Songs of the Golden West" and "Harbor Lights," he's pacted the composer-conductor to wax eight more . . . Recommended: The "Les Paul & Mary Ford" even- ing songfests. John Daly's (ditto) news ABCasting. ... As a member of the "Voice of Firestone" Choir for three years lovely Frances Wyatt dreamed of the day when she'd be a featured soloist on the program. Next Monday La Wyatt will realize her ambition when she will sing both as soloist and in a duet with Metropolitan Opera Star Brian Sul- livan on the "Firestone" simulcast over the ABC network. . . . Fred Stettner, who joined Barry & Enright four years ago and subsequently was named the firm's general manager, has been upped to vice- president. . . . From Rattazzi's bistro comes inside 3 info to the effect that Haig & Haig contemplates marketing a new tablet to "kill the taste of Clorets." (Egad, Jack Egan!) . . . OOps! In last week's pillar we inadvertently mentioned Estelle Citron as a "Big Payoff" staffer. In reality Estelle is associated with Walt Framer's other popular quizzer, "CBStrike It Rich" and is currently on the West Coast with the program's principals and staff whence the show will originate next week. ft ft ft Had to happen and why not? With the terrific interest and effect rating-wise that Elvis Presley has engendered with his two appearances on Ed Sullivan's CBSunday show, it is a natural and wholly expected deal whereby the film clips from Presley's 20th Centurv-Fox flicker, "Love Me Tender," will be previewed on the Smiling Irishman's TVarietv program Sunday, Nov. 18. . . . Don't be surprised to learn that NBC will soon announce plans to cancel Ernie Kovacs' "Tonight" series, and substitute instead a schedule of feature motion pictures. Ernie's clever talents will be spotted at an earlier time slot. . . . Plans are in work to shoot a pilot film soon after the New Year on a new telefilm series, "Travelling Man," scripted by David Karp and starring Tony Randall. Fred Coe will produce. . . . Harms, Inc. has just published a 38-page book, "Professional Dance Piano" authored bv Arch Kotv, which should prove an invaluable guide to musicians, arrangers, orchestrators and conductors. Koty with a wealth of experience as an arranger and musical conductor of radio and tv programs, has rendered a distinct service as regards the music problem of tv programs bv his simple explanation of basic transitions from the classics to modern jazz. ft ft ft If Bob Thiel, A & R chief at Coral would like what to us seems to be a natural for his "and then I wrote" Album series, he should sign up L. Wolfe Gilbert, writer of "Waitin' For the Robert E. Lee," "Ra- mona," "The Peanut Vendor," "My Mother's Eyes," "Down Yonder" and a most hilarious, "Without Rhyme Or Reason" which has just been pub- lished by Vantage Press, Inc. (Continued from pA leave today for Russia to! studios and theatres. There have been severe', by various groups on the a project initiated by tb French motion picture i "interested American headed by Lopert has ma headway. The aim of the project lisli five or six exchanges for the explicit purpose ing foreign product to s: > and outlying areas, Lopei Present distribution in th1 poor, he said, because iti the major companies tJ high overhead to promol tive low-return foreign p| the independent distribut] able to give a few picl releases. At present, the French J promised to underwrite t] exchanges to the sum over the first three yea U.S. distributors have proi 000 for a similar term. 1 now has resulted from wanting control of the i while the Americans fa better qualified to direct t operations. Although the dustry is sponsoring the has been agreed that 50 the organization's distribu of other foreign product. NBC Expanding Facilities Here, ( A new $3,500,000 pro] pand the National Broaclc color television facilities fl and Hollywood was am Robert W. Sarnoff, presidi "This color expansion p put NBC in reach of a major color television pro; night of the week durinj 58 season," Sarnoff said, represent a substantial ir the network's current sche provides at least one imp program each evening, in the 'spectaculars.' "The color increase wir major step toward our a mately telecasting the b 'live' shows in color on basis. This plan follows year's $12,000,000 color program, which permittee crease by 500 per cent . season's color programmii further expression of NB( the future of color televi Floersheimer to SPRING LAKE, N. J., Miss Adriana Musa, form ated with the advertisii department of Walter Ri tres, will be married on Albert Floersheimer, Jr., dent for catering of Wa The ceremony will be pe St. Catherine's Church hi FOR AMUSEMENT INDUSTRY EMPLOYEES WHO NEED CARE AND TREATMENT FOR TB AND OTHER CHEST DISEASES The entire motivating idea behind your Will Rogers Memorial Hospital is one of cooperation and compassion, of uplift, encouragement and ~~ ~ assurance to everyone Sufoffitf-ffafeOe^fyfo^ Qj^STIAPS SALUTE who has any kind of job in the Amusement Industry, including all departments of radio, television, stage, screen, night clubs, and any other industry allied to entertainment. Their immediate families are protected, too. The essence of the Hospital's existence is "All for One and One for All',' for every individual employee does his share of helping to provide this unequalled care and treatment for all. Thus while one is doing something worth- while for other people they are also protecting him. The world renowned facilities and care at Will Rogers are provided at no charge whatever to patients— for medication, for surgery, for care and living accommodations while hospitalized. The Hospital is supported mainly through voluntary contributions each year to the Christmas Salute by all employees. Most individ- uals give the equivalent of one hour's pay, but many give more, much more. Whatever the amount, the important thing is that practically everyone in the Industry shares in its support. WILL ROGERS MEMORIAL HOSPITAL and RESEARCH LABORATORIES A— ^*.«* NATIONAL OFFICE: 1501 BROADWAY, NEW YORK 36, NEW YORK Will Rogers Hospital gratefully acknowledges contributions of ad production by r k o radio pictures and space by this publisher. CLARK GABLE • ELEANOR PARKER THE KING AND FOUR QUEE with Jean Willes • Barbara Nichols • Sara Shane • Also Starring JO VAN FLEET • Directed by Raoul Walsh • Executive Producer Robert Waterfie Produced by David Hempstead • Screenplay by Margaret Fitts and Richard Alan Simmons • Based on a Story by Margaret Fitts _ ^ Music composed and conducted by Alex North • A Russ-Field-Gabco Production • COLOR BY DELUXE \.INEMa5COPu MOTION PICTURE DAILY , NO. 92 NEW YORK, U.S.A., TUESDAY, NOVEMBER 13, 1956 TEN CENTS I 2 Years T Titanus o-Produce e Pictures im Product at ational Market ieth Century-Fox and Titanus Rome signed an agreement week to co-produce five pic- Europe over the next two was announced by Dr. Gof- nbardo, president and owner xus, the largest production Continental Europe, e productions will be made ign language and aimed at national market, Lombardo Continued on page 4 ) : in New Post if. International Novak has been appointed : for Continental Europe and le East for Columbia Pictures n a - ]o rp., id ing ■ounce- Lacy tner, dent bia In- tl. joined ti b i a iary of , serv- conti- anager dquar- aris, where he will remain. Dining Columbia he was the director for Europe of Uni- ternational. Before that he divisional manager in Latin or Warner Bros. Harry Novak 'Ten Commandments' off to Strong Start; Holiday Boosts Other Grosses on Broadway Broadway's four films running three hours and longer all rang up excellent grosses over the weekend and yesterday, when many businesses were closed in observance of Veterans' Day. Cecil B. DeMille's "The Ten Commandments" grossed about $40,000 at the Criterion Theatre for the four-day period, according to Paramount Pic- tures. Michael Todd's "Around the World in 80 Days" did $25,000 in seven performances during the four days at the Rivoli Theatre. "Giant," the George Stevens-Warner Bros, production in its fifth week at the Roxy, had the best weekend business since its first Sabbath date, with $78,000 estimated for the four days by the theatre management. The other long-running film, Paramount's "War and Peace," was reported to have grossed $19,000 for the four days. It ends its run at the Capitol Theatre to- morrow. Batjac Signs For UA Deal By GUS DALLAS Batjac, the independent production company, headed by actor John Wayne, has signed with United Art- ists to make four pictures for the dis- tributor, it was announced here. UA will finance the four films to a total of "about $9,000,000," it was report- ed, obtaining in return 50 per cent of the profits for five years after each release, at which time ownership will revert to Wayne. Speaking at a press conference here, Wayne disclosed production plans for the first UA commitment, a property to be called "Legend of the Lost" and to be filmed in Libya. Produc- tion is scheduled to start Jan. 7, he said. At present, Batjac is negotiating (Continued on page 4) Christopher Awards to 'Peace/ 'King/ 'Duchin' Thirty-three motion picture and television producers, directors and writers received semi-annual Chris- topher Awards at a reception given yesterday at the Waldorf-Astoria Ho- tel here. The citations for the six- month period, ending Sept. 30, were presented to winners "for using their God-given talents in a positive and constructive manner," according to Father James Keller, founder of the Christophers. Each recipient was presented with a bronze medallion inscribed with the Christopher motto: "Better to light one candle than to curse the darkness." Film awards went to: "War and Peace," a Paramount pic- ture; producer Dino De Laurentiis, writer-director King Vidor, and writ- ers Bridget Boland, Mario Camerini, ( Continued on page 5 ) Television Today IN THIS ISSUE Page 6 bmit NFS Plans ilm Exchange Aid 3 toward streamlining of dis- through unified physical of prints in exchanges will bject of a press luncheon at or Restaurant here today. Clark, president of National ontinued on page 4) ► Spotlighting the News in Television Today— the FCC and the subscription television problem; Ely Landau and Desi Arnaz announce extension of NTA-Desilu pact. ► Passing in Review— the week's highlights in shows. ► Who's Where— promotions in the industry. MPAA Sub-Committee To Confer on Compo Staging 'Sweepstakes' Would Be in Place of Annual Audience Awards By LESTER DINOFF The merchandising and promotion sub-committee of the Advertising and Publicity Directors Committee of the Motion Picture Association of America will hold meetings with the Council of Motion Picture Organizations on staging the "Oscar Sweepstakes" in place of the COMPO Audience Awards, according to an official of the MPAA. The sub-committee agreed to set up conferences with COMPO following a luncheon meeting held here at the (Continued on page 5) Markley Named Head Of AB-PT Production Sidney M. Markley has been named head of motion picture production activities for American Broadcasting- Paramount Theatres, Inc., Leonard H. Goldenson, president, an- nounced yester- day. Markley, a director and vice - president of the company, will continue maintaining his headquarters at the AB-PT home office in New York. He assumes the new posi- tion along with his present executive (Continued on page 4) Jacob Wilk Dies; Was WB V-P, Story Editor Jacob Wilk, 70, former vice-presi- dent and Eastern story editor for Warner Brothers, died here yesterday at Mt. Sinai Hospital following an illness. Wilk joined Warner Bros, in (Continued on page 4) Sidney Markley 2 Motion Picture Daily Tuesday, November 13. PERSONAL MENTION JOSEPH R. VOGEL, president of «J Loew's, Inc., returned to New York yesterday from a two-week yisit at the studio. • Ralph Cohn, yice-president and general manager of Screen Gems, will return to New York from London to- morrow via B.O.A.C. • Ely A. Landau, president of Na- tional Telefilm Associates and the NTA film network, has left New York for Hollywood. Pinky Herman, Eastern television editor of Motion Picture Daily, be- came a grandfather for the first time when his daughter-in-law, Mrs. Je- rome Herman, gave birth to a girl at New York Hospital. • Sally Fisher, secretary at the local offices of Allied Theatre Owners of New Jersey, has returned to New York from Europe. • Sal Adorno, Sr., president of M & D Theatres, Hartford, and Mrs. Adorno are celebrating their 52nd wedding anniversary. Paul J. Quinn, of the RKO Radio legal department, is the father of a boy born to Mrs. Quinn at Good Samaritan Hospital, Suffern, N. Y. John Wayne and Mrs. Wayne will leave New York for Europe today aboard the "United States." Mass. Circuit Victor in Long-Pending Tax Suit Special to THE DAILY HARTFORD, Nov. 12.-The West- ern Massachusetts Theatres, Inc., cir- cuit, is victor in a long-pending Gov- ernment tax case. The U. S. Tax Court has entered a decision finding that the circuit overpaid its excess profits taxes for 1943, 1944 and 1945 by $215,761.37. The finding, in effect, was a formal- ity subsequent to a July decision of the U. S. Court of Appeals, first district, in which an earlier tax court finding in favor of the government was reversed. The overpayment is subject to interest and other allow- ances, also in favor of W.M.T. The appeal to the U. S. Court of Appeals was made after tire tax court ruled that W.M.T. owed $359,518 in excess profits taxes. SAG for Dual Player Pacts From THE DAILY Bureau HOLLYWOOD, Nov. 12 - Actors engaged to appear in theatrical mo- tion pictures will sign two contracts, one covering payment for that ap- pearance and another covering pay- ment to be made to them when the picture is shown on television, if a recommendation made to the Associa- tion of Motion Picture Producers by the Screen Actors Guild is accepted, SAG executive director John L. Dales told members attending the annual meeting at the Academy Awards Theatre late last week. Says All End Up on TV Dales said, "Today it can be as- sumed that every theatrical feature eventually will end up on television, even those produced by major com- panies. They have created competi- tion for themselves, and therefore we, too, are forced into competing with ourselves." Kenneth Thomson, television ad- ministrator for SAG, canvassed the problems entailed in collecting pay- ments from producers and said SAG henceforth will require all new con- tractees to sign assignments stipulat- ing that, in the event the producer becomes delinquent in residual pay- ments, the distributor will pay di- rectly to SAG all the producer's share of receipts until re-run payments are completed. Such assignment will be secondary to original financing only. Meet Again Nov. 20 Screen Actors Guild, Screen Writers Guild and Screen Directors Guild committees met briefly on Friday with committees of the AMPP and the Society of Independent Motion Picture Producers on problems at- tending the sale of post-1948 features to television. The same committees meet again on Nov. 20. SAG re-elected all officers and elected Guild's 13 candidates for board memberships at the annual meeting. SAG treasurer George Chandler said the Guild finished the year with $74,889 in the black, bringing the surplus to $811,347. He also re- vealed membership to be at an all- time high with 10,082 members. New Filmack Trailers The Filmack Trailer Co. has an- nounced production of a new "teaser- ette" trailer service. The "teaserettes" are described as three frame trailers with art, hand lettering, star Kid scene photos from the picture, with the added selling pitch given by an offstage voice, directing immediate at- tention to the screen and holding the interest throughout." Realign Departments Of ABC Radio-TV The American Broadcasting Com- pany's radio and television networks have realigned their station relations departments following the resignation of Ernest Lee Jahncke, Jr., it was announced here yesterday by Leonard H. Goldenson, president of American Broadcasting-Paramount Theatres. Goldenson said that under the shifts, Edward J. DeGray, national director of station relations for the radio network will report to Don Dur- gin, ABC radio network vice-presi- dent, and that Alfred R. Beckman, national director of television station relations, will report to Oliver Treys, head of ABC television. DeGray and Beckman reported to Jahncke, who resigned the company after 20 years with ABC and the Blue network. 'Giant' Opens in Texas} Brings Record Grosses Warner Bros, reports that George Stevens' "Giant" exceeded by a wide margin all previous Warner releases in its weekend openings in six key city theatres in Texas. Figures from latest openings of the film across the coun- try, plus the continuance of its high opening week grosses in all of its holdover assignments to date, give promise of lifting "Giant" to the status of all-time Warner grosser, according to the company. At the Roxy, New York, the fifth week is estimated to be $102,000. At the Chicago, Chicago, it grossed $45,- 480 in the first four days of its third week. At Grauman's Chinese, Holly- wood, the picture took in $28,656 in the first four days of its third week. Quigley, Jr. to Speak At Toronto Luncheon TORONTO, Nov. 12. - Martin Quigley, Jr., editor of "Motion Picture Herald" and editorial director of Quig- ley Publications, will be guest speaker at the annual luncheon of the Motion Picture Theatres Association of On- tario here Nov. 19, it was announced by Lionel Lester, president of the as- sociation. Quigley 's topic will be, "The Exhibitor— Today and Tomor- row." UA Circuit Meet The annual meeting of stockhold- ers of United Artists Theatre Circuit, Inc., will be held Nov. 26 in Balti- more, Md., at 11 A.M., according to the organization's notice to stockhold- ers. Holders will be asked to approve management proposals which call for the election of 12 directors, appoint- ment of company auditors, and an amendment to the by-laws. IA Vote Tak By Colossei Special to THE DAILY ! ST. LOUIS, Mo., Nov. 12-1 izational matters dominated agenda for morning and aft sessions of the Colosseum of ] Picture Salesmen here Sal' thus eliminating a morning n set for Sunday. Top considerate given to affiliation with IATS an official statement with the results is to be issued later. The organization voted aga proposed insurance program b it would have necessitated inr. dues, and most members fee quatedly covered by the existi surance program. The Colosseu voted to negotiate a new a with the film distributing con to replace the one expiring in ary, 1957. Officers Elected In the Saturday afternoon the organization elected the I I ing officers: president, H. I Bateman, Los Angeles; firsl president, W. Gordon Bugie, land; second vice president, F Bond, Dallas; secretary, Dav Chapman, Milwaukee; treasure gar E. Shinn, New Orleans; rij vice president, Edward R. Sussi falo; William Wink, Omaha; Simon, Chicago; Thomas Ll! and Allen Adolph, San Fra General counsel Bartell will cc to serve the Colosseum in tha advisory capacity. Regional a teemen functions are to be a« by the regional vice president. NEW YORK THEAT i— RADIO CITY MUSIC HAL Rockefeller Center GARY COOPER "FRIENDLY PERSUASION Color by De Luxe An Allied Artists Picture and SPECTACULAR STAGE PR ESENTAT FILM SERVICE CENT • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FAC/L/I MOVIELAB BUILD 619 W. 54th St., New Yor JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E/ Photo Editor; Herbert Y. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R- f Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten. National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williati nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturday, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York. T Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a g Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. here's OXOFFI action plus OXOFFICE drama and romance! "Because of its name- weighted cast, unstinting production values and an honest attempt to circumvent formula situations . . . can be evaluated several cuts above the average." —Boxoflice "A superior Western drama ... for it has some splendid characteriza- tions and is well- constructed for thrills and suspense." —Showman's Trade Review "A lively Western . . a lively triangle . . . There are assets to sell and exhibitors will know how to sell them." —M. P. Daily "Three popular, attractive and accomplished performers head the cast ... A good story and interesting characters." -M. P. Herald RKO RADIO PICTURES PRESENTS Tabfe Dor-' - " Screen Play by WINSTON MILLER • Produced by SAM WIESENTHAL Directed by CHARLES MARQUIS WARREN • Music by DIMITRI TIOMKIN SHOW FROM THE NEW RKO Motion Picture Daily Tuesday, November 13. 'I PEOPLE Milton R. Rackmil, president of Universal Pictures, is in Hollywood from New York for conferences with studio executives. □ Van Myers, director of concessions at Wometco Theatres in Miami, Fla., and first vice-president of the Na- tional Association of Concessionaires, has been named general convention chairman for the 1957 NAC conven- tion and trade show to be held at the Americana Hotel. Miami, Nov. 17-21, 1957. □ Diane Disnev Miller, daughter of Walt Disney, has written a serial for the "Saturday Evening Post" titled "My Dad, Walt Disney," to start in this week's issue. □ Arthur Larson, Under-Secretary of Labor, has been named by President Eisenhower to head the U. S. Infor- mation Agency, succeeding Theodore C. Streibert, who resigned last week. □ Ted Hirsch and Edward H. Reich- ard, superintendent and chief engi- neer, respectively, of Consolidated Film Industries, Hollywood division, have arrived in New York from the Coast for an inspection of CFI's new Manhattan laboratory and for con- ferences with Eastern officials. Goldenson Re-elected UCP Board Chairman CLEVELAND, Nov. 12.-Leonard H. Goldenson, president of American Broadcasting - Paramount Theatres, Inc., was re-elected chairman of the board of directors of United Cerebral Palsy Associations, Inc., for a third term, at the organization's seventh an- nual convention here Friday. Goldenson, one of the founders of UCP, has long been active in the or- ganization's affairs, having served as its president for five consecutive years since its founding in 1949. He is also chairman of the board of the United Cerebral Palsy Research and Educa- tional Foundation, Inc. 230 Book 'Shark9 Samuel Goldwyn, Jr.'s production of "The Sharkfighters" has been set for 230 Thanksgiving holiday book- ings across the country, it was an- nounced yesterday by United Artists. SAVE MONEY ON PREMUES Use Pilmack's New, Deluxe 3 Frames Wilh Copy, I Photos and Off Stag* Talk ETTE VraiuR© IMMEDIATE SERVICE! ^ja^sT NO CONTRACTS NO RETURNS Fox, Titanus (Continued from page 1) disclosed. Fox will release three of them in Italy, Titanus, two. Fox will have release rights for the rest of the world, he said. Budgets for the five films have seen set at between $500,000 and $600,- 000, he said. They will be made at Titanus studios, and all will be in CinemaScope, probably in black and white. Dr. Lombardo left for Italy from New York at the weekend. His gen- eral manager, Franco DeSimonc, left for Hollywood yesterday to close a deal with another major U. S. com- pany for the co-production in Europe of an English language picture. This will also be slanted at the internation- al market, Lombardo said. Although he declined to name this company, he said the deal was "definite." While in Hollywood, DeSimone ex- pects to conclude negotiations with an American television film producer to make a series of 39 tv pictures in Rome. This would not be a co-pro- duction arrangement, DeSimone said. Titanus would only rent its studio and facilities to the American pro- ducer. N. Y. Variety Tent Nominates Officers Variety Tent No. 35 of New York yesterday announced nominations for officers and canvasmen for the coming year. Harold J. Klein heads the slate for the post of chief barker; Richard Brandt, first assistant; Larry Morris, second assistant; Bill Bower, property master, and Jack H. Hoffberg, dough guy- Nominated to the slate for canvas- men were Charles A. Alicoate, George Brandt, Irving Dollinger, Sherwin Kane, Martin Kornbluth, Jack Levin, Martin Levine, Ira Meinhardt, Charles L. Okun, David Picker, Harold J. Rinzler, Burton E. Robbins, Jack Ros- enfeld, Ernie Sands, Cy Seymour, Robert K. Shapiro, Spyros P. Skouras, Charles Smakwitz, Morton Sunshine, Saul Trauner and George Waldman. Sign Mann to Direct 4Marjorie Morningstar' Daniel Mann has been signed to direct "Marjorie Morningstar," based on the best-selling novel by Herman Wouk, according to Milton Sperling, who is producing the film for Warner Bros. Mann arrived here late last week to join Sperling in setting up a series of tests with new young actresses for the title role. Use as Prevuas, Advance or Crots Plug*! . d by many circuits FILMACK Ckicit*. III. Hyman in Boston BOSTON, Nov. 12.-The man- agers of the New England Theatre affiliates of American Broadcasting- Paramount Theatres will be urged to greater local level advertising and ex- ploitation cooperation with film dis- tributors by Edward L. Hyman, who met with the showmen here today. Name Mark] M. P. DAILY picture JOHN WAYNE outlines production plans. Batjac Signs (Continued from page 1) with Cine Citta Studios in Rome for the use of production facilities. Wayne will star in the picture, in which UA is expected to invest one-third of its proposed four-picture budget. Wayne reiterated the opinion of other industry figures that the inde- pendent producer has become an im- portant factor in providing more and "different" films. The major produc- ers, who are having to make fewer pictures in order to make sure of bet- ter quality, will be turning more often to the independent picture maker, he believes. Among other reasons, the rental of their studios and equip- ment will help offset the costly over- head which the majors still have to meet with their fewer pictures, he said. The contract with UA does not preclude the possibility of more than four pictures being made by Batjac for the distributor, he said. Neither does the contract call for him to ap- pear in all four projects. Report from Columbus: Business 'Holding Own' COLUMBUS, Ohio, Nov. 12— Thea- tre business is holding its own this fall. Some exhibitors attribute this to the fact that Columbus has not yet felt the impact of top film product in backlogs recently released to televi- sion. Film fare on tv here is of the routine variety and films are on late at night, as a general rule, further nullifying competition with theatre films. The quality of tv films has im- proved, however, oxer a year or so ago, with pictures like "The Letter," with Bette Davis, as an example. They are an improvement over British films which have been standard tv fare here. Young Services Today HOLLYWOOD, Nov. 12.-Funeral services for Victor Young, 56, com- poser of innumerable musical scores for motion pictures, will be held to- morrow afternoon at the Hollywood Cemetery. Young died Friday at Palm Springs of a heart condition. ( Continued from page 1 i duties in theatre operations < organization. In making the announc*; Goldenson said, "Markley's aj: ment follows in line with o j cently announced plans for er motion picture production. He 1 to this new activity, the bend extensive experience in the 1 1 picture field." Joined Board in 1955 Markley, a graduate of H ! College and Law School, join company as assistant to the pr in charge of theatre rearrang( He became a vice-president ii and was elected to the board rectors in 1955. Jacob Wilk Dies ( Continued from page 1 ) 1929 and retired from the cor in April, 1952. He started his career as as dramatic editor on the Minne Tribune and did publicity the the Metropolitan Opera Housf 1910, he became associated wi A. Brady and four years later World Film Co. as publicity dh In the following years he was ; ated with motion pictures an stage and also sold films to E exhibitors and English pictur U. S. theatremen, before joining ner Bros. To Give NFS (Continued from page 1) Film Service, Inc., is expected t cuss expansion of the service NFS is operating for distribution panies in many exchange areas, expected to also discuss the prev announced NFS billing and colli plan which utilizes electronic acc ing machines as an aid to ser front office work. Many of the distribution c( nies are already utilizing NFS in or all exchange areas. MPEA To Hear Rep< On Markets in S. A. A report on the Argentinian ket and others in South Americc be given to the Motion Picture E Association's board of director Robert Corkery, MPEA vice-] dent, at today's board meeting Corkery returned at the wee from South America. He will alsf cuss Brazil and Colombia. Other matters on the agend; elude self regulation problem Japan and regulations on impor Burma and Malaya. 'Death9 Grosses $24,1 "Death of a Scoundrel," & Martin's independent productior RKO release, rolled up a gro; $24,150 for the first week of its York engagement at Loew's Theatre. November 13, 1956 Motion Picture Daily 5 •istophers Slate Meet on 'Sweepstakes9 mtinued from page 1) •e Concini, Ivo Perilli and , /esterby. iKing and I," a Twentieth ■iFox film; producer Charles director Walter Lang, vriter Ernest Lehman and Rodgers and Oscar Hammer- l for die book and lyrics. Eddy Duchin Story," a i picture; producer Jerry irector George Sidney and riter Samuel Taylor, ion awards were given to: er Jack Denove, director Bennett and writer Larry :or "The Gift of Dr. Minot," 1st presentation of DuPont >ver ABC. radle Song' a Winner ler Maurice Evans, director Schaefer and writer James for the television adaptation Cradle Song," the Hallmark Fame production of May 6 fers Fred Briskin, Joseph and Irving Starr, director .eilson and writer Mary C. 9|or "Sheila," the Ford Thea- •ntation for May 24 over ;ier Robert Costello, director ^orrigan and writer Art Wal- f "Second Family," the Arm- rcle Theatre play for May NBC. r Norman Felton and writer •tton for "Operation 3 R's," 4 program of the United !eel Hour over CBS. ter Ed Sobol and director :.on for the August 11 Law- ;Ik Show over ABC. al Services Today an B. Miner .NGELES, Nov. 12-Private ■rvices will be held tomor- rnoon at Forest Lawn for liner, 74, who died Saturday eart ailment. jceased, who founded Los oldest advertising agency, lars his name, was director s Angeles Chamber of Com- e was a widely recognized authority. His widow sur- Coming Here Schary, vice-president in production for Loew's, Inc., in New York late this week vwood for conferences with Joseph Vogel and other ze executives. Schary will d a meeting of the Loew's directors set for Nov. 21. New Offices istributors Corporation of las opened sales offices in 1 New York. Glenn Fannin the Southwest office and Ira he one here. ( Continued weekend at which time further devel- opment of the contest proposal was discussed. The MPAA official and members of the sub-committee who attended the meeting said that experiences of ex- hibitors with similar contests were discussed to see if they could be in- corporated into the "Oscar Sweep- stakes." Charles Chaplin, United Artists Canadian district manager, and chairman of Canada's Audience Awards campaign last year, attended the advertising - publicity group's meeting and told of his contest. MPAA Is Favored According to the MPAA represen- tatives, the committee feels that COMPO should be asked to stage the "Oscar Sweepstakes" instead of an outside promotion group. They felt that the contest would attain much more success than COMPO's Audi- de- from page 1) ence Awards did last year, he dared. However, a member of the COMPO Audience Awards committee, when told of the advertising-publicity di- rector's idea of having the "Oscar Sweepstakes" supplant the Audience Awards, raised the question of "who is going to pay for staging it." He wanted to know whether or not the MPAA would advance COMPO addi- tional funds with which to conduct the campaign. The MPAA board of directors has set a budget of $25,000 to get the "Oscar Sweepstakes" proposal off the ground. Benefit for 'Rebecca' David O. Selznick's "Rebecca" will have a benefit performance Nov. 20 at New York's Normandie Theatre, with all proceeds going to the Fed- eration of the Handicapped. Webs, Union to Sign New Pact The four major networks and the American Federation of Television and Radio Artists have reached ten- tative agreement on a new contract which would run to Nov. 15, 1958. The present contract expires this week. Under the proposed settlement, performers working in radio and the transcription industries would have a pension and welfare fund to which employers would contribute five per cent of gross payrolls. Minimums Up 10% Minimum pay scales for television artists would be increased 10 per cent in all categories. Establishment of the pension and welfare fund for radio and transcription artists is identical to that set up two years ago for tv. At that time the networks would not consider a special five per cent contribution on the part of radio. Peel Carpet* luxury nonstop to California It's the latest in luxury aloft— on the world's fastest airliners! Extras— at no extra cost— include reserved seats, plus a club lounge . . . choice of cocktails . . . lavish meals and buffet treats. Even your luggage is delivered extra-fast on arrival. Treat yourself to "Red Carpet" service next trip ... fly United. Call United or your nearest authorized travel agent. UNITED AIR LINES 4 Red Carpet DC-7 Nonstop Flights Daily ^ from New York to Los Angeles and San Francisco DC-7 *"Red Carpet" is a service mark used and owned by United Air Lines, Inc. UNITED < ^DC-7Mem/fn*, 1. Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News The FCC and Toll TV ► The Federal Communications Commission won't take any action on pending subscription television petitions until after the first of the year — at the very earliest, accord- ing to a Washington source. The Commission has several other top priority matters to work on and, while there has been "occasional discussion of the toll TV problem, it's usually been part of a discus- sion of other matters, such as the difficulties of the UHF broadcast- ers. Most apparent is the fact that there's no real drive in the Commission for early toll TV ac- tion, not even from its strongest backer, Commissioner Lee. When the Commission gets around to working on the matter, several courses are open to it: immediate approval (unlikely); immediate re- jection (unlikely); rescheduling of oral argument without hearings (possible); a decision that the FCC lacks authority over the subject and that Congress must act (pos- sible); or scheduling of lengthy hearings before a trial examiner or the Commission itself (most likely). Busy Mr. Landau ► Ely Landau, president of Na- tional Telefilm Associates, fresh from the successful conclusion of negotiations with 20th Century- Fox, announced last week in Hol- lywood that he and Desi Arnaz, president of Desilu Productions, have extended their deal for the production of several TV film series by the Desilu studios. Both parties have exercised their options contained in the original production agreement consummated last July when Desilu started producing "The Sheriff of Cochise" for NTA. Cur- rent plans call for a production schedule of not less than six new film series and involve an initial investment by NTA in excess of $500,000. The shows are to be of- fered for sale on the NTA Film Network, as well as to the other television networks, with several series being specially designated for sale to advertisers for regional sponsorship — following the pattern established for "Cochise." NTFC Meets Thursday ► Richard E. Dube, assistant pro- gram manager of Lever Brothers, and several members of the com- pany's various advertising agencies, will be principal speakers at the November luncheon meeting of the National Television Film Council Thursday at the Delmonico Hotel, New York. Mr. Dube and friends will discuss suggestions for im- proved quality in the production and telecasting of filmed TV com- mercials— the results of consider- able research done on the subject by Lever Brothers and its agen- cies. Railroading ► The promise of an unique TV spot campaign, designed to catch the Old Man in one of his most vulnerable fancies, was given last week by Transfilm Incorporation. The company reported that it has completed a series of film commer- cials for the Lionel Corporation and its model electric trains. Transfilm said it constructed a special camera rig to make the spots, enabling a small 35mm camera to travel along the tracks to shoot the trains head-on. The results, they think, will fascinate the amateurs as well as the buffs. A total of nine spots, six at 60 seconds each and three at 20 sec- onds each, were made for the cam- paign. This gets underway in two weeks and will continue up to Christmas in 81 markets across the country. Grey Advertising is handling the details for Lionel. Activity at Ziv ► Economee TV, marketing outlet for subsequent-run Ziv telefilms, is being expanded to operate as a full-scale division of Ziv Televi- sion, John L. Sinn, president, has announced. Pierre Weis has been appointed general manager of Economee, moving over within Ziv from a similar post with World Broadcasting. Stanley J. Flor- sheim, an Economee TV executive, since Ziv's entry into re-run sales in 1954, was appointed general sales manager to head the in- creased sales team. Dick Law- rence will succeed Mr. Weiss at World Broadcasting. Playhouse Deal ► RKO Television has plucked what looks like a rather tasty morsel of plum from the T ' tree. The deal is a sevel right to distribute world-wi half-hour series, Screen Di Playhouse, on the air las over NBC-TV for Eastman The party of the second pa Hal Roach Studios. Robert I RKO Television vice-pre; said 35 episodes are now av; Name players, name directo claimed $40,000 budgets wer of the original specificatior In Our View THE tumult and the shouting have died, Elect Day has come and gone, and the nation — dom tically at least — is returning to something I normal. The Election Day coverage and the campa which preceded it, in mounting vigor and intensity as big day approached, gave Television its biggest and b opportunity as a communications source without peer, general it may be said that the medium did right v by its opportunity. As a matter of fact, it is quite factual to say that iif very substantial measure the campaign torchlight par; of yesterday has given way to the high intensity stu spotlight of today — and tomorrow. During the campai the two major political parties are conservatively e mated to have spent something well over $2,000,000 paid time for party exhortation on the three natio networks, and that in itself is a clear indication of recognized value of the medium as a prime source of co munication. The three networks, in their excellent, complete a highly interesting coverage of the election returns, \f engaged in a fiercely competitive race with one anotl which had the great benefit of pushing each to maxim; effort and resulting in superior performance. The el tronic gadgets with which the three networks compt tively enlivened their pre-election plan announcemei and which they used during the coverage of the ev< were just so much promotional gee-whiz, and they sen an entertaining purpose to that end. In the aggregate it has been estimated that the thi networks had a combined home viewing audience nati( ally, during the conventions, of more than 100,000,C persons. The total Election Night obviously was em mous. The networks did not let down that vast pub) but provided it with the kind of on-the-spot covera which inherently makes of television such a preeminei ly powerful medium. At the same time it emphasizes or again the responsibility which automatically falls up the industry by reason of its vast capabilities. — Charles S. Aarons TRANSCRIPTIONS FILM COMMERCIALS with FINE SOUND ore recorded at FINE SOUND lnc.7115fh/v^^ )N Picture Daily ssing in Review Tuesday, November 13, 1956 Who's Where 5 A BIG WEEK for special news events, what with Tuesday's coverage and the continuing crises in the Middle East and Hun- The networks acquitted themselves very well indeed Tuesday i ad early Wednesday morning. This real-life drama — even the outcome was never very much in doubt — built nicely to its climaxes in Chicago and Washington. It would be splitting hairs entiate among the networks as far as the quality of the election e is concerned, though maybe CBS-TV was somewhat faster on the returns. Of the independent New York stations, WABD very efficient, having on hand the star by-liners of the New York Tribune to analyze and predict under the easy direction of Mike . Throughout the evening, the Trib's private editorial sympa- •re never much in doubt, but the way things were going, it didn't matter. Network coverage of the Middle East and Hungarian is, however, was another matter entirely. After some bitter i by the New York Times television man, the networks stepped coverage of the fascinating special sessions at the United Na- ut the fact remains that not one of the networks preempted any ced time for complete coverage. before in recent history, for example, was there such a chance • was last Saturday (November 3) evening to demonstrate — live jerson — before the entire country what U. S. Ambassador Lodge d as the "cynicism" of current Russian policy. This was the c, last-ditch announcement from Premier Nagy that the Russians ned their guns on his government — the announcement which the U. N. just as Soviet delegate Sobolev was attacking the 'rench action in Egypt. The effect of this sort of ironical juxta- can never be captured on any special "news roundups," only in of noteworthy, complete coverage as was carried on WPIX and V. There was a further irony here since the networks would al- ice themselves in the forefront of those whose mission it is to sell icy. Sell, unfortunately, seems to have been taken literally. f the more interesting of the week's live dramas was NBC-TV's Theatre presentation Tuesday afternoon of Edgar Allen Poe's le Heart." William Templeton provided the free but properly daptation, acted with considerable style by John Barrymore, Jr., rradine and John Abbott. Another Abbott (Philip) turned in a brmance on the same network's Kraft Theatre Wednesday night, pt, however, Arthur Hailey's "Shadow of Suspicion," was not e performance. TV's Playhouse 90 offers its dramatists and actors an almost im- challenge to meet by "commercialing" its shows to death. The ' s and extended intrusions make any sustained dramatic impact m possible. Thursday night then, it was to the credit of a legiti- bdued Red Skelton that "The Big Slide," a sharp and nostalgic of Hollywood in the 20s, was as good as it was. Mr. Skelton was t and his climactic scene with Murray Hamilton well worth wait- , Also fun was the pertinent period detail. — V.C. John H. Secondari, newsman and author, has been named chief of the Washington Bureau of the American Broadcasting Company, it is announced by John Daly, vice-president in charge of news, special events, sports and public affairs. Mr. Secondari will be ad- ministrative head of ABC news Washington operations, and will have his own programs of com- mentary on radio and television. Ira Delumen has been named business manager of the operations department, CBS Television, it is announced by Edward L. Saxe, vice-president in charge of CBS TV operations. Concurrently, Mr. Saxe announced the appointment of Robert Fox to succeed Mr. DeLumen as manager of produc- tion cost control for CBS-TV. Theodore W. Herbert, an ac- count executive with the Mutual Broadcasting System, has been named eastern sales manager for the General Teleradio owned-and- operated radio-TV stations. Bennet H. Korn has been elect- ed vice-president in charge of sales for WABD, it is announced by Eernard Goodwin president of the DuMont Broadcasting Corp. Marc Daniel has been named director of programs for Theatre Network Television, Inc., it is an- nounced by Nathan L. Halpern, president of the TNT closed-circuit company. Wells Bruen has been promoted from assistant sales manager to the new position of manager of the syndicated sales division, it was announced by Herman Rush, vice-president in charge of sales for Official Films. Jelevh'ion Joday Herb Roth man, formerly advertis- ing promotion manager of Whitney Publications, has joined NBC Spot Sales as a sales promotion special- ist. In the same organization, Elaine Simpson has been appoint- ed promotion service supervisor. Dave Schooler, formerly eastern sales manager for Major TV Pro- ductions, has been appointed sales manager q£ the newly reorganized sales depa^u^^^fs^^t TV. HOLLYWOOD HOLLYWOOB%%^L and Nor- man Pincus, the brothers who pro- duced the Ellery Queen series for television, have a new one, "The Real McCoys," starring Walter Brennan. The new half-hour filmed series, concerning the McCoy fam- ily, who leave their native West Virginia to take over the operation of a ranch in California, inherited from Grandpa Amos McCoy, will be piloted in partnership with Marterto (the Danny Thomas cor- poration) December 22, at Motion Picture Center. Sheldon Leonard directs the sample, with Irving Pincus producing anddirother Nor- man credited asjm^Q^e producer. William Morris will take it from there. Bill White, for$ef%$i editor of North American's 'film division, was tagged by Jim Higson, KHJ- TV's program director, to head up the Channel^/film divjsl&is. Shirley Thoracis, popular at pre- miere intervie^ and Hollywood commentator oif%her own radio program, sold KTTV on a half -hour idea titled, "Traveling Stars With Shirley Thomas," sikdiich sewed up 13 Wednesdays at 9:30 p.m. over Channel 11, starting November 14. ^ —S.D.B. MERC I AL S OiV THE SPOT nued activity in production of neic commercial spots, to freshen 'rtising appeal for a variety of products, includes the following: ^DEMY PICTURES, INC. Wic Blankets (Y & R.) 's Wax (Benton & Boivles) rop Frozen Foods (Ted lue (J. Walter Thompson) (J. Walter Thompson) RGE BLAKE ENT. (Beach, Yates & Mat- Pea Soup (Y & R) Cosmetics (Compton) ducts (B.B.D.O.) >ap (Compton) At GOMMI-TV Jello (Y & R) Association of Margarine Manu- facturers (Amberson Assoc.) At PETER ELGAR PROD. Dromedary Dates (Ted Bates) Amer. Tel. & Tel. Co. (N. W. Ay- er) Jergens Face Cream (Robt. W. Orr) Cheer (Y & R) At SARRA, INC. Colgate Liquid Vel (Wm. Esty) Seven Up (J. Walter Thompson) Johnston's Hot Fudge Sauce (Klan-Van, Pieterson-Dunlap) At SCREEN GEMS Du Pont Fabrics (B.B.D. & 0.) Nabiscos (Kenyon & Eckhardt) Wisk (B.B.D. & O.) Kellogg Breakfast Foods (Leo Burnett) At TRANSFILM Winston Cigarettes (Wm. Esty) DuPont Wax & Paints (B.B.D. & 0.) Griffin Shoe Polish (Gayer Adv.) At UNIVERSAL PICTURES-TV Eastman Kodak (Thompson) Falstaff Beer (Dancer, Fitzger- ald & Sample) De Soto Cars (B.B.D. & 0.) Lava Soap (Leo Burnett) Pepsi Cola (Kenyon & Eckhardt) Campbell Soup (B.B.D. & 0.) Pabst Beer (Leo Burnett) Philip Morris Cigarettes (M. W. Ayer) At VIDEO PICTURES Pall Mall Cigarettes (S.S.C. & B.) Oldsmobile Cars (D. P. Brother) Speidel Watchbands (Norman Craig & Kummel) Ironized Yeast (Thompson-Koch) New Departure Brakes (D. P. Brother) W ^ - .... 4ft -fke most delitfhtA,! _ if. CHALLENGED THE . because />e "cou/cfn'-e-fe/f ^hen the "B'0 Shofs" are ouf to "gef" him and his friends are ouf fo save him... MOTION PICTURE DAILY NO. 93 NEW YORK, U.S.A., WEDNESDAY, NOVEMBER 14, 1956 TEN CENTS Announces greaves to id Rank's 5. Company e One-Year Lease tton Theatre Here Davis v PETER BURNUP IDN, Nov. 13 (By Cable ).- •is, managing director of the Rank Organisation, today formally a n - nounced forma- t i o n of J. Arthur Rank Film Distribu- tors, Inc., the company which will distribute Rank and other British product in the Ameri- can market, and named Kenneth N. Hargreaves, a member of the JARO di- as president, same time, Davis announced k has acquired a one year 'ontinued on page 6) kolor Earnings 6,000 in 9 Mos. oard of Directors of the .or companies at a meeting yesterday, declared a divi- 12M cents a share on the stock of Technicolor, Inc., on Dec. 18, 1956, to stock- f record on Nov. 30, 1956. ayment makes a total divi- the year 1956 of 50 cents a msolidated net earnings of inicolor companies for the 'ontinued on page 6) and Levy Opens ltant Office Here nd Levy, formerly vice- of Quigley Publishing Co., ilished headquarters at 35 d St. here as a consultant to cture producers and distrib- will specialize in the crea- development of plans "to ontinued on page 4) AB-PT Will Announce Production Plans Tomorrow American Broadcasting-Paramount Theatres will announce its plan for motion picture production at a press conference here tomorrow morning, Sidney M. Markley, AB-PT vice-pres- ident, announced yesterday. The meeting will be held at 11 A.M. in the 12th floor Little Theatre of AB- PT's home office. 'New Faces' Boosting Business: Goldenson Business in theatres of the nation is showing fine improvement and will continue to do so, if the film produc- ers keep slant- ing a good part of their product to the younger element of the population, ac- cording to Leonard H. Golden- son, president of American B r o a dcast- ing - Paramount Theatres, who has long urged "new faces" for inclusion in films of the present day. "The across-the-country wonderful grosses being tabulated by 'Teenage Rebel,' 'Giant,' 'Bus Stop,' 'The Girl He Left Behind' and 'The Eddy Du- chin Story' can be projected into sim- (Continued on page 6) NFS Takes Over in New Haven See Joint Film Depot Reducing Costs 20% Is First Time All Companies Have Used Joint Physical Distribution Facilities By LESTER DINOFF (Picture on Page 7) Heralding it as a major step toward the modernization and "streamlining" of distribution, Chester M. Ross, executive vice-president of National Film Serv- ice, yesterday at a press luncheon here announced that all companies will op- erate out of a single joint exchange Urges Exhibitors Sue In 'Print Non-Delivery' L. H. Goldenson Special to THE DAILY COLUMBUS, O., Nov. 13.-Law- suits for non-delivery of prints by contract dates by "hundreds of ex- hibitors" was urged by Irving Dollin- ger, treasurer of Allied States Assn., at the opening session of the 21st an- nual convention of ITO of Ohio at the Deshler-Hilton Hotel here today. He said that non-delivery of prints constitutes a violation of clearance. Dollinger also said a "meeting on methods of improving grosses would be helpful for distributors and exhibi- tors." He declared that film advertis- ing could be greatly improved and that exhibitors should place ads on television and general news pages to attract readers. He said EDC has (Continued on page 2) See Canadian '56 Gross for Theatre Vending Reaching $35,000,000; Credit 'New Ideas' By HARRY ALLEN, JR. TORONTO, Nov. 13— An estimate that the national gross for theatre re- freshments in Canada should run to about $35,000,000 in 1956, compared with $30,000,000 of last year, provides sweet meat for thought. This would be roughly about 35 per cent in relation to the grand boxoffice figure of around $100,000,000. The related figure in the U.S.A. is around 40 per cent. It must be remembered that the sale of refreshments in Canadian theatres is about a decade old. In the U.S.A. it has been an important part of the business for three times as long. Why the success? Bright new ideas for increasing business at the candy counters. These have developed from contests among theatre managers by Canadian theatre circuits. Many have been picked up regularly for U.S.A. use. Candy grosses are down, but those of hot dogs, ice cream, popcorn and drinks are up, the managers pushing the latter four because of the greater profit margin. to be opened next spring in New Haven, Conn. Ross, speaking in the absence of president James P. Clark, estimated that distribution would save from five to 20 per cent annually in ex- penses in the New Haven exchange operation in which NFS will handle all backroom work. He said that the opening of the $500,000 joint ex- change depot will mark "the beginning of the end of the archaic distribution methods which have been strangling the motion picture industry for the past 10 years." In a prepared announcement, it was pointed out that "it has taken a long time for film executives to real- (Continued on page 7) List Industries Nets $2,081,741 in 9 Mos. The consolidated net income of List Industries Corp., (RKO Theatres) on a proforma basis, for the first nine months of 1956, was $2,081,141 as compared with $1,661,434 before special items for the first nine months of 1955, it was announced yesterday by Dudley G. Layman, financial vice- president of the company. The proforma figures include the (Continued on page 7) 'Story' and Exploitability Vital Today: Nicholson From THE DAILY Bureau HOLLYWOOD, Nov. 13.-Exhibi- tors are swinging away from sole re- liance on star names, in their book- ing, and looking toward story content and exploitability as prime considera- (C ontinued on page 6) Motion Picture Daily Wednesday, November 14, PERSONAL MENTION CAMUEL ROSEN, executive vice- ^ president of Stanlev Warner Corp.; Harry M. Kalmine, vice-president and general manager; Bernard G. Kranze, vice-president of Stanley W arner Cinerama, and Harry Gold- berg, director of advertising and pub- licity, will leave here today for Cleve- land. • John Davis, managing director of J. Arthur Rank Organisation, Ltd., will arrive in New York from London tomorrow via B.O.A.C. William B. Zoellner, head of M-G-M short subject sales, is in Pittsburgh today from New York. Joseph G. Alterman, assistant secretary of Theatre Owners of Amer- ica, will return to New York today from a Florida vacation. Philip Gerard, Universal Pictures Eastern publicity manager, was in Washington yesterday from New York. • Herbert Levin, producer, will re- turn to New York from London to- day via B.O.A.C. N. Peter Rathvon, managing di- rector of Holiday Films, will arrive in New York tomorrow from Europe via B.O.A.C. 'Anastasia' Bow To Aid Judson Health Center Twentieth Century-Fox's "Anasta- sia" will have its world premiere at the Roxy Theatre here on Thursday evening, Dec. 13, it was announced yesterday. Proceeds from the opening will go to the Judson Health Center. In addition to first night cere- monies, the premiere will also com- memorate Dr. Eleanor A. Campbell, who founded the Health Center 35 years ago. , The organization provides health services to low income families of mixed foreign groups living in the tenement area of downtown Man- hattan. Hoare Arrives Here Victor Hoare, managing director of Lion International Films of Britain, arrived here yesterday to discuss co- production deals with several film companies in this country, including "the appearance of top American stars in British pictures." Hoare said he will also discuss "revolutionary con- cepts undertaken by English pro- ducers to tailor their product for the American market." Non -Delivery ( Continued from page 1 ) been ineffectual, but that exhibitors have the power of national buying if they would unite. Ruben Shor, Allied States presi- dent, told the meeting that there is a definite plan to eliminate small town theatres and subsequent runs. He said if exhibitors do not back up their leaders more in the future than in the past disaster looms for exhibition. "If you want to stay in business, exhibi- tors should forget fighting among themselves," Shor added. He suggest- ed that theatres close for a week or two to focus public attention on exhibitors' plight. He predicted that the sale of film backlogs to tv will speed up the rate of theatre closings. Myers Calls for Unity Abram Myers, Allied general coun- sel, said in a speech that there is greater division now in the industry than ever before. He said exhibitors should support united action to in- crease grosses, pointing to the pro- posed exhibitor tieup with Academy Awards. 20th-Fox Negotiating To Buy London Theatre LONDON, Nov. 11 (By Air Mail). —20th Century-Fox anticipates closing a deal within the next two weeks for the purchase of Paramount's Carlton Theatre in Haymarket. 20th-Fox took a lease on the theatre, which has a seating capacity of 1,128 and is regarded as one of the West End's choicer show cases, when the com- pany broke away from the Rank Or- ganisation. The lease was set to last until 1960. Last June Paramount concluded a deal for the sale to the Rank Organi- sation of seven theatres in Britain for £5,180,000 ($14,504,000). 20th-Fox plans for building its own theatre in the naval port of Plymouth are well advanced. It is expected to be opened by the end of 1957. Services for R. W. Lea Funeral services for Robert W. Lea, vice-president and special consultant of Olin Mathieson Chemical Corp. and a member of the boards of directors of Universal Pictures Co. and Decca Records, will be held tomorrow at 2 P.M. at St. Bartholomew's Church. He died at his home here Monday. FPCC Dividend OTTAWA, Ont., Nov. 13.-Famous Players Canadian Corp., Ltd., de- clared a dividend of 37V2 cents on common stock for the quarter ending Dec. 31, payable Dec. 13, to share- holders of record Nov. 22. Martin Smith Honored At I.T.0. of Ohio Dinner Special to THE DAILY COLUMBUS, O., Nov. 13-Martin G. Smith, prominent Ohio exhibitor, was honored at a testimonial dinner tonight at the Deshler- Hilton hotel by the Independent Theatre Owners of Ohio at the o r g a nization's jrWk annual conven- ^mL \ lion here. H|^k ^ftJPjII^^ Smith served SHSn m fi as i)u'm('('"' °' Hk. m. H die group from 1921 to 1923 and from 1925 to 1952. He has held several ex- ecutive posts in other theatre organ- izations during his career as an in- dustry figure. He has been a vice-president of Motion Picture Theatre Owners of America, president of Allied States Association, and the first president of the Motion Picture Theatre Owners of Ohio in 1921. He resigned shortly to continue as president of the ITO of Ohio until he retired in 1952. Martin Smith SEC Lists Vogel with 23,300 Loew's Shares WASHINGTON, Nov. 13.-Joseph R. Vogel, president of Loew's, Inc., in an original report to the Securi- ties and Exchange Commission, shows direct ownership of 23,300 common shares on Oct. 18, according to the SEC. The agency also disclosed that Dore Schary, vice-president, sold 6,- 000 shares last month to reduce his direct holdings to 44,000 shares, and that Benjamin Thau, vice-president, sold 2,600 shares, reducing his hold- ings in Loew's to 19,400 shares. In other stock transactions during October, the SEC reported that Har- old J. Mirisch, vice-president of Allied Artists Pictures Corp., reported the sale of 1,000 shares of common stock by Kenilworth Investment Co., a co-partnership, reducing such hold- ings to 33,000 shares. The SEC noted that Howard R. Hughes, beneficial owner of more than 10 per cent of the common stock of Atlas Corp., in an original report, shows beneficial holdings of 961,615 common shares as of May 31, 1956. The above shares which are held in the name of Orrin, Henry & Co., were received in exchange for 1,262,120 shares of RKO Pictures Corp. com- mon stock pursuant to a statutory merger of the two companies effective last May 31. ... NEW ROUNDll 'Friendly' Holdovers William Wyler's "Friendly P, sion" is being held over in eve* of its first key city engagement cording to Allied Artists. In Ch'j it is in its fourth week with sK and third week grosses neck ancjj! with initial stanza returns. At 1 City Music Hall, where the enters its third week tomorrow second week topped the first, picture also has started third J at the Fox Wilshire, Los An | and the United Artists, San Fran ■ Wash., D.C., Losing Theat Washington, D.C., faces the li, another first-run motion picture tre. Morris Cafritz, Washington j er, has purchased a building coi ing the RKO Keith's Theatre, announced he plans to conver theatre from films to stage attrac Cafritz paid about $2,000,000 1 eight-story building, buying it the Wotan Theatre Corp. of York. Plan Awards for News The Theatre Owners and Opei of Georgia at a recent meetin the Variety Club in Atlanta vott present annual awards for thaP stories published about motion tures in Georgia newspapers. ■ MGM Library to Atlanta The MGM feature film library been leased to WSB-TV, Affl Charles C. "Bud" Barry, vice-p dent in charge of television for Lo Inc. announced yesterday. The i which is MGM-TV's 20th in 90 i of operations, gives WSB-TV limited runs over a seven-year pe on more than 700 pre-'49 MGM tures. r • Three Channel interlock projection > 16, WA & 35 mm tape interlock > 16 mm interlock projection CUTTING & STORAGE ROOMS MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. St Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wea ][ 5 Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams I ill nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, SM, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Ma Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Her Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the act March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. OUNTIFUL BOX-OFFICE! The low-down on dames — with music! THE OPPOSITE SEX" (CinemaScope — Metrocolor) June Allyson, Joan Collins, Dolores Gray, Ann Sheridan, Ann Miller. This is frightened "JULIE who discovers on her honeymoon that her hus- band is a killer — and SHE is the next victim. Doris Day, Louis Jourdan, Barry Sullivan, Frank Lovejoy. An Arwin Production All the hilarious fun of the famed stage comedy hit! "THE TEAHOUSE OF THE AUGUST MOON (CinemaScope — Metrocolor) Marlon Brando, Glenn Ford, Machiko Kyo, Eddie Albert. It's SPY- HIGH with HILARITY! HE RON ETTICOAT" (VistaVision— Technicolor®) Smart Showmanship to team Bob Hope and Katharine Hepburn, first time together in this uproarious story. A Remus Film i 1 Keeps ft* JSt- i stitches! THE GREAT AMERICAN PASTIME is Tom Ewell, star of "7 Year Itch" in a very funny story with Anne Francis, Ann Miller. From the edge of your seat you'll see EDGE OF THE CITY 19 John Cassavetes, Sidney Poitier. A Jonathan Production LL FROM M-G (Watch for more good news in this space next week!) 4 Motion Picture Daily Wednesday, November 14, IS worth two million readers . . . One reader THE YOUNG WOMAN UNDER TWE is worth seven tickets at the box-office!" (Mother, Father, Sister, Brother, Best Friend, Beau, Herself) all go to see SEVENTEEN^ Picture of the Month for December: THE TEAHOUSE OF THE AUGUST MOON from the famed stage hit starring MARLON BRANDO GLENN FORD MACHIKO KYO co-starring EDDIE ALBERT An M-G-M Picture in CinemaScope and Metrocolor Produced by Jack Cummings Rules Tower Corp. Can Sue for Treble Damages CHICAGO, Nov. 13.-The Hon- orable Julius J. Hoffman has ruled in the Tower anti-trust case, now be- ing heard in U.S. District Court here, that the Tower Building Corp., in its suit against major distributors and Balaban & Katz Corp., has the right to recover treble damages in the amount of $1,500,000 under the anti- trust laws. W. Donald McSweeney, representing the Tower Building Corp., owners of the building housing the Tower Theatre, said it is expected the case will be concluded in a week to ten days. The plaintiff filed suit against Loew's, Columbia, Paramount, RKO Radio, 20th Century-Fox, United Art- ists, Universal, Warner Bros., Bala- ban & Katz, Chicago Orpheum Com- pany, RKO Theatres, Inc., Warner Bros. Theatres, Inc., and Winston Theatres Corp., to prove $500,000 in damages. Under the anti-trust laws suit was instituted for treble damages or $1,500,000. The Tower suit claims that the de- fendants "monopolized first runs down- town and first outlying runs, and in a conspiracy put the Tower Theatre in a run subsequent to the Loop and subsequent to the first outlying runs, thus giving the Tower Theatre an in- ferior playing position to Balaban & Katz and Warner Bros, theatres." 6 Executives Promoted By General Precision PLEAS ANTVILLE, N. Y., Nov. 13 —Promotion of six executives and the broadening of facilities for research, development and production were an- nounced at General Precision Labo- ratory, Inc., today by Hermann G. Place, president of GPL and of Gen- eral Precision Equipment Corp., the parent company. Dr. Raymond L. Garman, formerly vice-president, has been elected to the new position of executive vice- president and technical director, and James W. Murray, formerly vice- president, was elected executive vice- president and general manager, an- other new post. Dr. Garman will be responsible for technical administra- tion of the company, including re- search and development, and Murray for all phases of manufacturing and administration. Richard W. Lee, director of GPL's Avionic Engineering Division and William J. Tull, director of the Avionic Sales Division, were both elected vice-presidents. Other elec- tions announced at the same time include: William P. Hilliard, formerly a vice-president of Pleasantville In- strument Corp., GPL's manufacturing subsidiary, to president of PIC; and Raymond G. Johnson, controller, to the additional office of assistant treas- Levy Service ( Continued from page 1 ) motivate maximum desire to go t the picture." Levy, who will commute t< Coast as required, will provide ? cialized form of service consisti: his system of analysis for the rr approach, arising from a study t picture and a pre-evaluation o dience poten- tials — and then the creation of new advertising ideas and mer- c h a n d ising plans in col- laboration with the distribu- tor's executives. Prior to his positions in the motion picture trade field, Levy had exten- sive experience in advertising, sales promotion for many types tional products. His original was in the advertising agency where he held major executive tions. For six years prior to War II he headed The Raymond Organization, Inc., which serve tional accounts as copy-appea lysts and creators of new ide; advertising and merchandising paigns. Levy sees the motion pictu dustry as having entered an era requires an increased extent of of each picture of importance, the market viewpoint, and a tho analysis of its potential audience object for each such picture is t row the gap between the numl people who consider going b movies and the number who ac do decide to attend. Levy ei sizes that, more than ever befon a separate problem for each pi Raymond 1 merchandising Renew Appeal to Moi Seattle Theatre Tax SEATTLE, Nov. 13.-A fj appeal for modification of Se amusement tax has been sent i Seattle city council by the T) Owners of Washington. Accc to Dwight L. Spracher, executiv retary, some 109 cities and tow Washington have eliminated amusement tax and some 24 co will have dropped the tax by ary 1. Spracher said, "1 am sure th, council as a whole does not wall be accused of being responsib ; i> any part, however small, for theiw ing of any more neighborhood * tres." Alaska Exhibitor Dies JUNEAU, Alaska, Nov. 13.- Charles H. Code, veteran motion pic- ture exhibitor of Alaska, died here of a heart attack at the age of 85. W. D. Farrell,67 SALEM, Ore., Nov. 13.-Wjam Downing Farrell, 67, operate ■ Yakima, Wash., theatres, died heart attack. He was a nati c Ellensburg, Wash., and also op< ce<| theatres in Sunnyside, Wash. The FIRST Commandment of Showmanship! Mr The primary influence behind more than one- third of total box-office receipts is the coming attraction trailer, whose average daily cost for an average theatre is LESS THAN ONE ADMISSION TICKET! m WOMAN'S HOME COMPANION Survey showed 31 per cent went to the movies because of TRAILERS! SINDLINGER Survey showed 34.2 per cent went to the movies because of TRAILERS! NATIONAL THEATRES CIRCUIT IN 21 STATES Survey showed 43 per cent went to the movies because of TRAILERS! nflTionfliA&£^0? service \J pp/zf sffsy of memousmr 6 Motion Picture Daily Wednesday, November 14. Goldenson (Continued from page 1) ilar business to be enjoyed by 'Love Me Tender,' 'Friendly Persuasion,' 'Pride and the Passion' and 'Boy on a Dolphin,' " in die opinion of Golden- son. The AB-PT chief feels that those pictures in particular, among others, with their young stars— James Dean, Carroll Baker, Rock Hudson, Anthony Perkins, Elvis Presley, Don Murray, Tab Hunter, Natalie Wood, Kim No- vak and Sophia Loren provide the teen-agers of die nation with person- alities with whom they have a natural affinity. Cites Innate Need' "The film makers are to be con- gratulated for taking cognizance of the need of the exhibitor for pictures and plavers with definite appeal to the young adults," continues Golden- son. "Those people in their teens and twenties have an innate need for stories in which they can visualize themselves and for players with whom they can 'associate' and admire as buddies'." 'Story' Called Vital ( Continued from page 1 ) Hons in selecting product, James H. Nicholson, president of American In- ternational Pictures, stated on his re- turn from an eastern trip during which he polled circuit operators and leading independent exhibitors in major cities. Nicholson said in part: "The exhibitor is no longer im- pressed by promises. He likes proofs, particularly ad proofs, so he can gauge possibilities on the basis of audience experience. He wants to have selling angles pin-pointed. He insists on knowing story angles. He asks for selling tools and buys pictures because of the ads. If the ads have selling ability and the picture has unusual ingredients, he'll set a date fast." Lewis 'Oscar' M. C. Comedy star Jerry Lewis will play a return engagement as master of ceremonies for the 29th annual pre- sentation of awards by the Academy of Motion Picture Arts & Sciences March 27, 1957, it is announced by George Seaton, president of the Academy, and John K. West, vice- president in charge of the NBC Pacif- ic Division. Encyclopaedia Britannica Film Library to Television Details of the acquisition of the Encyclopaedia Britannica film library by Westinghouse Broadcasting for television use are scheduled to be re- vealed by officials of both organiza- tions at a press conference here to- morrow. The huge narrow gauge film library covers a wide variety of scien- tific, educational and entertainment subjects. One Man's TViews By Pinky Herman INEVITABLE-that's just about it. We mean, the fact that on next CBSunday there'll be consternation, chagrin, dismay and gnashing of teeth (Jack's, no doubt) when the "Jack Benny" menage will be con- fronted with the fact that his ancient and beloved Maxwell has been stolen. The prehistoric vehicle certainly earned a vacation. . . . General Electric execs are so enthused about the story of "The Road That Led Afar" and the great emoting jobs turned in by co-stars Piper Laurie and Dan Duryea, they've invited ye scribes to a special preview this afternoon at the Preview Theatre in Gotham, hostessed by Piper her- self. The drama will be CBSeen Sunday, Nov. 25 (9:00 P.M.) ... An accurate and absorbing profile of Sid Caesar by Jhan and June Robbins is the featured yarn in the latest Redbook Magazine which will be on the stands next week. (Your reporter grew up with Sid's two brothers Dave and Abe in Yonkers and often ate at the St. Clair Restaurant, located at Main St. and Riverdale Ave., which was owned by Sid's father from 1920 until he sold it to Joe & Barney Cohen in 1929. ft ft ft The first femcee in the nine-year history of "CBStrike It Rich" will be Virginia Graham, who'll pinch-hit for Warren Hull when he takes a week's vacation, starting Monday. Producer Walt Framer was quite impressed with the talented blonde when she did a similar chore for Bess Myerson on "The Big Pay- off" last summer. . . . Adolphe Menjou, Hollywood's best-dressed actor, who'll be seen Thursday, Nov. 22 on Tennessee Ernie Ford's NBC-TVehicle, is a graduate mechanical engineer with a degree from Cornell University. . . . "Assignment Foreign Le- gion," an adult adventure teleseries starring Merle Oberon and filmed at the Beaconsfield Studios in England has been acclaimed Britain's top commer- cial audience-puller with a rating (Television Au- dience Measurement) of 76.8 last week. The pro- gram is produced by CBS-TV Film Sales and is a Warren Hull sure bet for American syndication before long. ft ft ft Nanette Fabray, Hal March and Don Ameche will co-star in the NBC-TVersion of "High Button Shoes" Saturday, Nov. 24. Script is by Arnie Rosen and Coleman Jacoby, who collabbed on the original script for "The Bachelor," in which Hal March made his tv debut as a leading man. . . . The theme music, featured instrumentally in Mike Todd's sensational "Around the World In 80 Days," has been given lyrics and the beautiful song, just released on the Thunderbird Label as "Around the World," is sung by Jack Haskell, who's been a featured vocalist for several years on Dave Garroway programs. . . . Sir Laurence Olivier's 'Hamlet," which won the 1948 Academy Award and earned for him the "Oscar" for Best Actor of the year, has been skedded for ABC-TV's "Famous Film Festival" 7:30-9:00 P.M. slot and will be seen in two instalments, Sat., Dec. 1 and 8. ft ft ft Steve Bennett of McManus, John & Adams, is supervising the filming of a Cadillac commercial in front of the Surf Club in Miami Beach by Transfilm. Same outfit has sent Rogers Brackett of the Grey Adv. Agency to Hollywood to do a similar chore for an Eddie Fisher film spot in color for RCA-Victor, the plug slated for exposure on several important NBChannelled shows next month. . . . Tin Pan Alley sad over the sud- den death of Victor Young, a great talent and gentle person. Victor was a close friend and associate ever since the days back in 1929 when he was concert master for Jean Goldkette's famous orchestra and later when both fame and fortune crowned his efforts, he neither lost the common touch nor was he too busy to lend a helping hand or a word of cheer to contemporary musicians and composers. Hal March Hargreaves ( Continued from page 1 ) lease on the Sutton Theatre it York. In addition, he said that Norris has been appointed as o< director for all of Rank's overa erations. Davis said that the Americar company would have offices in \ ber of the key exchanges in tf He said he disagreed with the ] American pattern of maintain! fices in 30 key exchanges, exp that his American organization would be fewer. He said N Film Service would handle the net on a dollar per unit ba print handling. Starting from the Ground "We are starting from the up and have sufficient guts tc a beachhead in the American ir Davis said. The announcem the Rank executive is regarde not as a declaration of war American industry, but a dema: Britain be given a chance in A in comparison to the U. S. inc fruitful share in the British Even though Hollywood finds profitable to make "British" j here, Rank wants a share of the ican harvest, Davis indicated. On the leasing of the Suttor tie, Davis said Rank acquir "art" house for one year with on years hence. He said tha will acquire theatres in oth cities if the problems of disti demand it. Entered Industry in 193! Hargreaves entered the film try in 1935 as secretary of 20) tury-Fox Film Co., Ltd., and in later years with British tonews, 20th Century Prod Ltd., Wembly Film Studio ar eral Film Distributors. In 1 was joint assistant managing of Odeon Theatres, and after director of Gaumont-British j Corp., Ltd. Norris is a director of J. Rank Organisation, Ltd., and ; tor of a number of JARO's sul organisations. Technicolor Earnin ( Continued from page 1 first nine months of 1956, aftel amounted to $1,026,000, or 5 a share on the 2,027,000 sh stock of Technicolor, Inc., oi ing, it was announced. This cc with $1,792,000, or 90 cents ; earned in the corresponding of 1955. Dr. Herbert Kalmus, presid general manager of the Tecl companies, in announcing the of the board, said, "During t 1956, Technicolor estimates tijpei approximately $750,000 for r.fSf development, and running-in its connection with its entry ir j « new fields— amateur color fil P cessing and graphic arts." inesday, November 14, 1956 Motion Picture Daily utional Ve- Selling ALT DISNEY, with his brain I children, Mickey Mouse, Snow e, the Seven Dwarfs, the Three Pigs, Donald Duck and all the s, appear on the full-color front of "The Saturday Evening Nov. 17 issue. The cover in- ces an eight-part article titled Dad, Walt Disney." It was writ- •y his youngest daughter, Diane, Pete Martin, motion picture edi- f the "Post." worries at a good time for theatre rs, for during the appearance e article, two of Walt Disney's will be released, "Secrets of and "Westwood Ho! The hall Scott in the November of "Cosmopolitan," when re- ag "The Best Things in Life Are Jjj' says "The high-hearted twen- . nd the rather lower-keyed early .its are the background for this „ filled saga of the great tune- - j team of De Sylva, Brown and i erson. The tunes are neat." • le Ten Commandments," report c don picture editors of "Life" .f|! Nov. 12 issue, "is a gigantean frj of spectacles showing the es God wrought, the fleeing Jews ng over the desert, and the analia before the Golden Calf. T gh point is the solemn moment the fiery finger of God enscribes en Commandments on the tab- : red granite." Fe" tells their pictorial story iljluously. The highlight scenes of 1m are reproduced in striking photos on a two-page spread, n single pages. Miller reports in the November of "Seventeen" that "Port V is an entertaining thriller i Moroccan locale. His review itrated with a photo made on n. coverage of motion pictures ig increased in "McCall's." The iber issue has two articles on jj^hich are now in release. of the pictorial stories reports Charlton Heston and his three- s-old son, Fraser, both played rt of Moses in "The Ten Com- ments." • : Wilson has written an amus- rsonality story on Glenn Ford, jjf "Teahouse of the August i for the Nov. 18 issue of can Weekly." Glenn has been J to Eleanor Powell, the dan- r 13 years. She calls him "my x and interesting husband." * k Nichols has written an in- ig profile of Carroll Baker, star iby Doll," for the November f "Coronet." WALTER HAAS M. P. DAILY picture THE PRESENTATION, by Chet Ross, head of Bonded Storage and executive vice- president of National Film Service, at the latter's luncheon yesterday. With him as he told about "Film Row of 1957": Tom Wise of the Well Street Journal; Bob Adleman, public relations counsel; Ira Stevens, NFS general manager; and George Glazer, public relations director. One Master Exchange for NFS List's Report ( Continued from page 1 ) operations of Gera Corp. for the nine months rather than for the pe- riod after its acquisition as a sub- sidiary on May 9, 1956. After adjustment for special non- recurring items, the net income for the 1955 period was $1,473,722. Based on the shares outstanding at the end of each of the periods, the proforma earnings per share for the first nine months of 1956 amounted to 47.6 cents compared to 51.6 cents before special items and 45.8 cents after special items for the first nine months of 1955. Two Items Excepted These figures do not reflect the sale of one non-operating property and a contract to sell and lease back one operating property, both of which oc- curred at periods subsequent to Sept. 30, 1956. ( Continued ize that the film industry, just like other businesses, must streamline, be fluid and present an appearance com- mensurate with its importance to the nation's economy." He pointed out that while every customer of NFS has shaved distribution costs at least 10 per cent, the consolidated operation "should lead to even greater economv in addition to the money saved in leases, personnel losses, and other overhead expenses which the distribu- tors will no longer have to bear." Ross said that NFS has plans to expand this operation of joint back- room work to other exchange cities sometime in the future. He said that options have been acquired by NFS in three other cities on land to con- struct a building and that NFS is currently constructing a film and of- fice depot in Atlanta and Denver. Will Serve 11 Companies In discussing the joint operation, Ross said that NFS in New Haven will handle the backroom work for Allied Artists, Buena Vista, Columbia, M-G-M, Paramount, Republic, RKO Radio Pictures, 20th Century-Fox, United Artists, Universal Pictures and Warner Bros., in the new exchange building. He said that these compa- nies will initially have two big sav- ings—in rent and by entering into five year leases instead of long term leases. Ross said that the construction of the New Haven exchange building was brought about by Connecticut's plan to build the State Thruway through the present Film Row. The depot will be in a 35,000 square foot, two-story, air conditioned building, in Hamden, Conn. Eight thousand square feet on the first floor has been set aside for offices, while the remaining space will be occupied by the NFS shipping and handling facilities. "This the first time that film han- dling will be done by one organiza- tion in a single, modern building for all major distribution companies," Ross said. NFS currently handles the back- from page 1 ) room work for UA, RKO and Buena Vista in all 33 exchanges; Republic, 19; Allied Artists, 10; Paramount, seven; Warner Bros., three; Colum- bia, three; Universal, three; Loew's, two, and 20th-Fox, one. The board of directors and stock- holders of National Film Service, will meet Nov. 16-18 at the Sheraton Blackstone Hotel in Chicago, it was announced yesterday. Kochevety Services CHICAGO,, Nov. 13.— Burial serv- ices were held today for Louis Koche- vety at the Grace Methodist Church, South Bend, Ind. Kochevety died in St. Luke's Hospital here. He was the owner of several theatres in Indi- ana, including the Colfax and A-l in South Bend; the Tivoli and Northside at Miswauka; the Moonlight Drive- In, South Bend, and the Starlite in Osceola, Ind. A Universal-International Picture . . . available dec. 25th BUDDY ADLER STUDIO TEENAGE REBEL OPENINGS WONDERFUL . AT OPENING IN ATLANTA MORE TEENAGERS AND PEOPLE UNDER THIRTY THAN HAVE EVER BEEN IN THEATRE. MANY OTHER THEATRES REPORTING SAME EXPERIENCE WITH YOUNG PEOPLE. HARRY BALLANCE ADVISES THIS PICTURE IS THE GREATEST SURPRISE OF THE YEAR FOR US AND WE STRONGLY FEEL YOU SHOULD TAKE EVERY ADVANTAGE OF THE BOX OFFICE FIGURES BY LETTING. INDUSTRY KNOW THAT WE CAN MAKE SLEEPERS, JTCJ PICTURE IS WELL RECEIVED 34 *e IANAPOLIS REPORTS TIONAL RETURNS. ADDITIONAL ENTHUSIASTIC HNG IN FROM LOS ANGELES, NORTHWEST, TEXAS, SAN FRANCISCO, NSAS CITY, CLEVELAND AMONG OTHERS. DETROIT REPORTS PICTURE T j j - iEJNGING BACK LOST AUDIENCE AND BRINGING ALL THRILLED HOPE THAT OTHERS OF THIS TYPE W^ FORTHCOMING NEXT YEAR. BEST REGARDS. ALEX HARRISON Teenage THE NEW SENSATION OF THE INDUSTRY FROM 20th CENTURY-FOX starring GINGER ROGERS MICHAEL RENNIE with i and three stars of the future ' iSi • BETTY LOU KEIM • WARREN BERLLNGER ■ DIANE Produced by Directed by Screenplay by CHARLES BRACKET! • EDMUND GOULDING - WALTER REISCH and CHARLES BRACKETT CinemaSco MOTION PICTURE DAILY 80, NO. 94 NEW YORK, U.S.A., THURSDAY, NOVEMRER 15, 1956 TEN CENTS IT O RIAL iwer and Better' eatres Policy _ _ By Shenvin Kane fOR circuits throughout the ountry are in the process of win- lowing losing and "fringe" thea- rom their operations, with the ;d intent of retaining only those s which experience has demon- d can be continued in opera- Uith a reasonable expectancy of I; policy would seem to make inasmuch as there is little justi- |n for retaining theatres which, ilemonstrable reasons, such as 'ition shifts, plant obsolescence I dverse conditions surrounding theatres, no longer can be op- [ profitably. • interesting sidelight is that the tors who have espoused this • are eloquently on record con- lg the so-called product shortage re vigorously critical of the pro- !j))n policy of "fewer and better" that presumably gave rise to it. 'ducers-distributors have de- d that production policy with Reminder that in today's market ublic will not pay to see ordinary ■es and can be attracted to the e only by the outstanding cpial- oductions. 1 origin of the policy was in the ,;ed market conditions, and many , cers-distributors are convinced without it they could not long e economically. is it would appear that in adopt- ive policy of "fewer but better" j?es, circuits are pursuing, per- under a like compulsion, the policy which they condemn on reduction-distribution side. The difference would appear to be producers-distributors are still on the "fewer but better" thea- tolicy. newhere in this situation is a i in tolerance and understanding 3 other fellow's position and the as why he acts as he does. The there is of such understanding, ess dissension in the industry is likely to be, CMPS Joins With IATSE Special to THE DAILY MILWAUKEE, Nov. 14. - The Colosseum of Motion Picture Sales- men of America has voted to affiliate with the IATSE, according to an an- nouncement issued here by David Bartell, general counsel for the Colos- seum. The vote was taken at the Colosseum's annual convention in St. Louis last Saturday, where it was said an official statement of results would be made later. The Colosseum, which has been the bargaining representative for the film salesmen since 1948, voted for the affiliation "to give added strength to ( Continued on page 2 ) Court Orders Regents To license 'Garden' Special to THE DAILY ALBANY, N. Y., Nov. 14-The Ap- pellate Division this afternoon re- versed the New York Board of Re- gents and ordered it to license "Gar- den of Eden," localed in a Florida nudist colony. A license for the fea- ture, distributed by Excelsior Pictures Corp., had been denied by the State Education Department's motion pic- ture division, last spring, unless scenes depicting nudity were deleted. On appeal, the Regents upheld the division, ruling the scenes "indecent" within the meaning of the New York licensing statute. In ordering a reversal four judges {Continued on page 6) Treyz Appointed V-P Of ABC TV Network Oliver Treyz has been elected vice- president in charge of television net- work for American Broadcasing Co., it was announced yesterday by L e o n a r d H. G o Id enson, president of American B r o a d cast- ing - Paramount Theatres, Inc. Treyz was appointed head of the televi- sion network in October of this Oliver Treyz year. He served as president of the {Continued on page 6) Business Up in Atlanta Except for Drive-Ins Special to THE DAILY ATLANTA, Nov. 14-Theatre busi- ness this fall in this area is somewhat better this year than last. However, the drive-ins are not doing as well as in previous years and many have closed already for the season. In the rural sections business is a little better than last year, with some exhibitors attributing this to lowered prices made possible by the tax cut. Many local theatremen do not think that television has hurt their business. Ask Meet for 'Status Report' On MPA Plan The business building coordination committee of the Motion Picture As- sociation of America is attempting to set up a meeting with the Council of Motion Picture Organizations and top exhibition leaders to present a "status report" on the MPAA's six point pro- gram designed to boost the box office, it was reported yesterday. The committee is seeking to hold {Continued on page 6) NFS Move Seen Part of 'General Streamlining' The consolidation of backroom work in the distribution companies domestic exchanges is only one phase of the industry "streamlining" survey now being conducted by Booz, Allen & Hamilton in behalf of the Motion Picture Association of America, it wa? reported here. The management consultant firm, which has been retained by an MPAA {Continued on page 6) Gross Up, Net Off, for Quarter, AA Reports From THE DAILY Bureau HOLLYWOOD, Nov. 14 - Bright prospects for a "gradual upturn that will put the company on a plateau of profitable operation" was described by Allied Artists president Steve Broidy at the annual stockholders {Continued on page 6) For U. S. Cos. South America Gross Billings Increase 35% Corkery Reports to MPEA Following 12-Week Survey By LESTER DINOFF Gross billings in local currency for American producer - distributors in South America "on an average are up from 30 to 35 per cent" this year, according to Robert J. Corkery, vice- president of the Motion Picture Ex- port Association, who recently re- turned to New York from a 12-week trip through that market. Corkery's opinion was presented here yesterday following a more de- tailed report given to the board of directors of the MPEA earlier this week. At that time, the executive went into the problems confronting member companies in Argentina, Brazil, Peru, and Colombia, the coun- tries he toured. "Despite the problems of controls {Continued on page 2) Reelect Horace Adams President of Ohio 110 Special to THE DAILY COLUMBUS, O., Nov. 14.-Horace Adams, Cleveland, was reelected pres- ident of the Independent Theatre Owners of Ohio at its conclud- ing convention session here to- day. Other of- ficers elected are F. W. Huss, Jr., Cin- cinnati, first vice- presi- d e n t; Judge Hoy L. Russell, Millers- Horace Adams burg, second vice- presi- dent; Charles Sugarman, Columbus, treasurer, and Robert Wile, Columbus, secretary. Ruben Shor, Cincinnati, and Leon Enken, Warren, were added to the board of directors, raising board mem- bership to 19. The convention approved resolu- ( Continued on page 2 ) 2 Motion Picture Daily Thursday, November 15, 1 (6 PERSONAL MENTION KENNETH HARGREAVES, new- lv-elected president of J. Arthur Rank Film Distributors, Inc., will ar- rive here today from London via B.O.A.C. • Alfonso Pulldo Islas, general manager of Cimex, and Blas Lopez Fandos, of Pelieulas Naeionales, have arrived in New York from Mexico City. John Phelan, booker for RKO Ra- dio in Philadelphia, has left the com- pany after an association of 31 years. • Robert Gross, district manager in Milwaukee for Smith Management Co., has been elected president of the Suburban Bluemond Road Business- men's Association of that city. • Nat Levy, RKO Radio Eastern sales manager, will return to New York tomorrow from Washington and Philadelphia. E. B. Coleman, M-G-M South- western press division head, has re- turned to Dallas from New York. • Mrs. Howard Mahler, wife of United Artists' New York booker, has given birth to a daughter at Peck Memorial Hospital, Brooklyn. Virginia Business Off; Exhibitors Blame TV Special to THE DAILY RICHMOND, Va., Nov. 14. — Owners of 60 Virginia theatres feel that the massive backlog of films available to and being shown on tele- vision this season has had a definite effect on the box office. Although most were not explicit as to the amount of slump, some reported that business had fallen over eight per cent compared to last year at this time. "Wizard of Oz," from the Metro- Goldwyn-Mayer backlog, and ''Good Sam" of the Paramount-Rainbow library, were named as two television- shown films that theatre men thought had specifically hurt business. Such films were not alone in hurt- ing theatre business, the industry peo- ple said. "Spectaculars" were cited as being particularly hard on atten- dance. The appearance of Elvis Presley on weekend television as well as the many celebrities appearing on variety shows were blamed for cutting patronage. "Playhouse 90" was sin- gled out as the newest program on television hurting business. South American Billings Up Elect Adams ( Continued on admission prices and the inflation- ary economy in these countries, busi- ness for U.S. companies is up over last year," Corkery said. "Negotia- tions to boost admission prices will bear fruit by the end of the year in Argentina," Corkery said, adding he is hopeful that the 10 peso ceiling on CinemaScope and other "special effects" product would be lifted and a sliding scale on admissions put into effect. In Brazil, business is "up substan- tially despite a depreciated economy," Corkery stated. "In Colombia, the exchange and economic problems are very serious," he said, adding that from page 1 ) "negotiations there have been very favorable," and that he is "hopeful adjustments will take place." Corkery said he presented the MPEA board of directors with a re- port which included mention of dis- cussions with South American govern- mental leaders concerning motion pic- tures and how each country's regula- tions affects them. The MPEA directors, who met here last Tuesday afternoon, also heard re- ports sent into the home office by vice-president Irving Maas, who is currently in Tokyo, on Far East af- fairs. They also discussed an import regulation problem in Malaya. CMPS Joins CBS 9-Month Income Reported $9,368,073 Consolidated net income of Colum- bia Broadcasting System, Inc., was $9,368,073 for the first nine months of 1956, an increase of 7.4 per cent over the $8,718,713 earned in the comparable period of 1955, it was an- nounced yesterday at the meeting of the Board of Directors by William S. Paley, chairman. The current earn- ings are equivalent to $1.25 per share compared with $1.19 per share for the first nine months of 1955. Net revenues and sales for the first nine months of 1956 totaled $256,- 379-847, as compared with $225,841,- 652 for the corresponding period last year. This represents an increase of 13.5 per cent. The board elected Merle S. Jones, recently named to succeed J. L. Van Volkenburg as president of the CBS Television Division Jan. 1, 1957, as vice-president and director of Colum- bia Broadcasting System, Inc., effec- tive with the assumption of his new duties. ( Continued from page 1 ) all of the employees in the motion picture industry. The action will result in mutual benefits," Bartell said. The Colosseum will maintain its name and identity and will function under its own constitution. All mem- bers in good standing will be con- tinned in membership, it was said. Richard Walsh, IATSE general president, issued a statement in which he said. "I am impressed with the caliber of the membership of the Colosseum and the fine reputation it has established in the industry. I feel there is a definite place in our organi- zation for the Colosseum and that such an affiliation will prove mutually satisfactory." GPEC Dividend Directors of General Precision Equipment Corp. have declared a dividend of 60 cents per share on the common stock, payable Dec. 15, 1956, to stockholders of record on Nov. 30, 1956. Directors also de- clared a regular quarterly dividend of $1.18% per share on the $4.75 cumulative preferred stock and a quarterly dividend of 40 cents per share on the new $1.60 cumulative convertible preference stock, both payable Dec. 15, 1956, to stockhold- ers of record on Nov. 30, 1956. Blass, WB Manager DES MOINES, Nov. 14.-Herb Blass, 65, Warner Bros, branch man- ager here, died Friday at the Mercy Hospital. Blass, who was buried in Minneapolis Tuesday, is survived by his wife, mother, daughter and son. He joined Warner Bros, in 1930 as a booker in the Minneapolis branch, where he served successively as office manager and salesman until his pro- motion to branch manager in Des Moines in 1954. 'Ten Commandments' Bows in Hollywood HOLLYWOOD, Nov. 14. - The Cecil B. DeMille-Paramount produc- tion of "The Ten Commandments" had its local debut here tonight with a special invitational opening at the Stanley Warner Beverly Hills Thea- tre. In attendance were DeMille and several of the stars of the production, including Charlton Heston, Yul Bryn- ner, Anne Baxter and Yvonne De- Carlo. Notables from throughout California included leading ecclesias- tics and educators, as well as distin- guished personages from business, professional and fraternal spheres. Television reporters filmed numer- ous interviews with celebrities for later broadcasting. ( Continued from page 1 ) tions opposing compulsory censor: for pictures, press and other medi; public information, urging produc of more family type films, and fa! ing legislation whereby parents w( be held civilly liable for prop damage caused by minor children Other resolutions extended reco tion to the "untiring efforts" of p ident Horace Adams in behalf of association and to Robert Wile for "excellent performance of his dut Adams said it is deplorable exhibition, which represents a 3 bl dollar investment allows itself to dictated to by distributors. "It case of the tail wagging the d Adams said. "If we could get 70 cent unity among the nation's exl tors we could dictate terms, not we want to become dictators." Attendance Rise Cited Al Sindlinger, industry rese. analyst, told the delegates that titles cut grosses heavily and that i tiple day-and-date showings cost industry 10 to 15 million dollars week. He said attendance rose i a low of 24 million patrons in week last December to a high year of 83 million in July. Last V attendance was 37 million, he said the 42 million who viewed Wizard of Oz" on tv five mi would otherwise have gone to a atre, he declared. General Precision Sal Earnings Up for Quar General Precision Equipment C yesterday reported third quarter and earnings ahead of the 1955 I quarter. But nine month figures ' behind the totals for the same pj a year ago. Consolidated net sales for three months ended Sept. 30, 1 were $35,579,263, and consolid net profit was $613,901. After ferred dividends, these earnings equivalent to 41 cents per com'' share on 1,125,380 shares of com stock outstanding. Sales for the period a year ago were $31,45(1 and net profit was $201,594, | cents per share on 1,031,644 com shares outstanding. For the second quarter June 30, 1956, sales were $41A 373, and profit was $807,585, o1 cents per share on 1,066,579 corn shares outstanding. Morgan Leaving ABC Harold L. Morgan, Jr., vice-; ident and controller of Amei Broadcasting Co., has resigned post to accept an executive pos with McCann-Erickson, Inc. He take up his new duties with agency on Jan. 1. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers. Managing Editor; Richard Gertner, News Editor; Floyd E. . ne. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. W,er, Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club. Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope_ Williams |W March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. rsdav, November 15, 1956 Motion Picture Daily 3 . . . NEWS ROUNDUP dison Foundation Fete The second annual National Mass edia Awards dinner of the Thomas • !va Edison Foundation will be held atfe the Waldorf-Astoria Hotel here ; i jec. 3, Charles Edison, honorary ■J; jesident, announced. About 500 iUests from the communications in- I:b iistries will witness the presentation awards for 1956 for films, television III Ed radio. Ralph Cordiner, president :u General Electric, will be the : leaker. Mary Pickford, Edison and larles Kettering, Foundation presi- |;nt, will make the awards. Cecil B. ?Mille, Spyros P. Skouras and Gen. afcpvid Sarnoff are trustees of the : nindation. ; uregory Firm Name Changed :i (Gregory-William Enterprises, Inc., iganized several years ago as a mo- rn picture production unit by Paul : vfjjregory, Hollywood producer, and £ illiam Goldman, head of the Wil- 'im Goldman Theatres in Philadel- ia. has amended its charter of in- i rporation to provide for a name iange. The new name of the cor- ;ration, continuing its registered of- alije in the Philadelphia offices of the )ldman circuit, will be Gregory En- -prises, Inc. )oll' Bow To Aid Actors The world premiere of Elia Kazan's •aby Doll," which Warner Bros, is leasing, will take place for the bene- . of the Actors' Studio on Tuesday light Dec. 18, at the Victoria Theatre i-^pe. The opening will be followed "» a supper-dance for ticket-holding bests at the Grand Ballroom of the 'aklorf-Astoria Hotel. anuck off to B.W.I. i Darryl F. Zanuck, producer of "Is- . id in the Sun," will leave New York er this week for Barbados, B.W.I., Jiiere the CinemaScope film is before :j3 cameras. Zanuck will stay with !|b company until all photography is ,-;ished and then go to London with 3 entire cast. 1B-PT Extra Dividend ; American Broadcasting-Paramount iieatres has declared an extra com- hn stock dividend of 30 cents per pre, an increase of 10 cents over :t year's extra dividend, in addition '• the regular quarterly dividend of cents a share, it was announced sterday by Leonard H. Goldenson, esident. The board of directors ;o declared a quarterly dividend of cents on preferred stock, Golden- n reported. Dividends are payable Dec. 20, 1956, to holders of rec- d on Nov. 26, 1956. Economic Conditions Hurt Oregon Theatres Special to THE DAILY SALEM, Ore., Nov. 14-Motion pic- ture theatre business over Sept. -Oct. in this area dropped 25 per cent un- der that recorded for last year during the same period, managers have re- ported. Television was not the only factor cited as important, as the man- agers also blamed increasingly severe economic conditions in this area. Tightening money is slowing down lumber production, one of the major industries in this section of the coun- try. Wages have been cut and costs have risen, causing the theatre-going families to budget more strictly. The decreased lumber production has also served to sharply cut back construc- tion and engineering projects, spread- ing the budget hardships among more families. A noticeable increase in installment buying was mentioned by the theatre- men as an important factor in their attendance decline. Credit is being watched closely by merchants and consumers as the business decline is expected to continue through the win- ter. Several suburban theatres recently invested in obtaining first run pictures before they played the downtown sit- uations. They reported substantial box office returns on what was -con- sidered "a brave gamble." French 'Crisis' Blamed On Foreign Films By HENRY KAHN PARIS, Nov. 12 (By Air Mail)- The economic crisis which the French film industry is currently undergoing is due primarily to ceilings placed on the price of seats and also to foreign films, according to a report published by the Economic Council. One example cited: out of some 400 million seats sold last year, 200 million benefited imported films. Two hundred foreign films are imported into France each year as against French production of from 110 to 125 films. The situation has resulted in a French surplus production and has incited agitation favoring a shut- down of production. It is pointed out that the lapse of time between termination of a film's production and its screening grows ever longer. Of the films produced during the year ending June 1955, some 65 films have not as yet been released. The impact of tv is being felt in France. Akin, Service Engineer DALLAS, Tex., Nov. 14 - Jesse Otto Akin, service engineer for a the- tre supply company here, died in a local hospital following a heart at- tack. He was 56. He was employed for 16 years by the Interstate Thea- tre circuit in Dallas as a maintenance mechanic. For the last nine years, he was associated with Hardin Thea- tre Supply Company as service engi- neer and mechanic. List Films for Showing For Japanese Week Features and short subjects from six Japanese motion picture producers will be presented at the Japanese Film Week to be held at the Museum of Modern Art here, Jan. 20-25, by the Motion Picture Association of Japan in conjunction with the Foreign Film Advisory Unit of the Motion Picture Association of America. The first Japanese Film Week is being sponsored by the Japanese Em- bassy in the U. S. and the Far East film group. It is reported that sev- eral top feminine film stars of Japan, as well as some well-known film directors, will be visitors here. Takashi Koide of Shochiku Co., Ltd., and Goro Uzaki of Toho Co., Ltd., both of Los Angeles, will work here to prepare the Film Week. Listed below are the names of the producing companies and the titles of the features and short subjects each will screen during the Japanese Film Week: Shochiku Co., Ltd. — feature, "Namida"; short, "Bunraku"; Toho Co., Ltd.— "Joshu To Tomoni" (Wo- men in Prison); "Kiri No Nakano Shojo" (A Girl in the Mist); Daiei Motion Picture Co., Ltd.— "Yoru No Kawa" (Undercurrent); "Nankyoku Hogei Sendan" (Whaler Group in South Pole); Shin Toho Co., Ltd.- "Onryo Sakura Daisodo" (Appeal on the Cross, the Story of Sakura So- goro ) ; "Katsura Rikyu" ( Katsura Im- perial Villa); Toei Motion Picture Co., Ltd.-"Yoja No Maden" (Conflict of Magicians); "Noguchi Hideyo No Shonen Jidai" (The Boyhood of Dr. Noguchi); and from Nikkatsu Co., Ltd.— "Biruma No Tategoto" (The Harp of Burma); "E Okaku Kodomo- tachi" (Children Who Draw). Book 'Fantasia' in 19 Theatres in N. Y. Area Walt Disney's "Fantasia" has been booked to play in 19 theatres in and around New York starting Wednes- day, Nov. 21, Buena Vista, distribu- tors of the film, announced yesterday. A special screening has been set for 500 music teachers, school edi- tors, and music students attending schools in the metropolitan area at the Sutton Theatre on this Saturday morning. In addition to seeing the film in Technicolor and SuperScope with stereophonic sound, those attend- ing the Sutton will receive textual and illustrative material dealing with the actual production of the picture. Viking Suit Filed PHILADELPHIA, Nov. 14.-The Viking Theatre has filed suit in U. S. District Court here asking $1,800,000 damages in an anti-trust action against the eight major film distributors and three Philadelphia first run exhibitors. The complaint charges that a con- spiracy in restraint of trade and in violation of the anti-trust laws has been practiced since the inception of the Viking. The theatre is owned by Harry Sley. Japan Moves To Regulate Film 'Morals' By A. C. PINDER TOKYO, Japan, Nov. 10 (By Air Mail). — Two moves are underway in Japan to impose the first post-war regulations on the screening of motion pictures. The first is being carried out by the Motion Picture Code of Ethics Committee, which is scheduled to be revised this month to include participation of 10 major U.S. motion picture companies. The new committee will examine Japanese and imported pictures as to their moral qualities, and the chair- man will have much the same status as a commissioner in organized base- ball. One Move Is Governmental The second move is a government one aimed at the drafting of legisla- tion to prevent juveniles from seeing motion pictures deemed unfit for them. The Central Youth Problem Council is behind this move to prevent young people from seeing films "stimulating sex feeling and fostering rough manners" by providing punish- ment for theatre owners who admit persons under 18 to "not for juve- niles" films. Meanwhile, the Education Minis- try's project to purchase "good films" for display to the public has run into opposition by theatre operators, who say that they will have to go out of business if they have to show pic- tures picked by public organizations as "being good." Theatre owners have refused to show the films of- fered by the government and tried coercive measures to prevent their be- ing shown in their districts. SPG 'Journal' Finds 'Good News Holding' HOLLYWOOD, Nov. 14. - The Screen Producers Guild "Journal," edited by producer Jud Kinberg, says editorially in the edition being circu- lated .this week, that the "crescendo of good news seems to be holding as the fall season gets under way. There have been many explanations for a sudden about-face that saw weekly attendance go from thirty millions to eighty millions. All of the explana- tions came after the fact. The most obvious reason lay in the release of a group of big pictures. "The upturn at the box office is good news indeed. But the question is whether it will obscure the continu- ing need to re-assess Hollywood's fu- ture and try to get some answers be- fore the fact as to methods of future operation." Contributors to "journal" include Jerry Wald, Albert E. Sindlinger, Colonel H. A. Cole, Walter Reade, Jr., Robert Moscow, Stephen Watts, David Goulding and Gerald Pratley. STB/ENS) PRODUCTION FROM THE NO VELBY EDNA PER BER pm BY Warner Bros. ,nWARNERCOLOR STARRING ELIZABETH TAYLOR ROCK HUDSON JAMES DEAN. Watch her I AND PRESENTING ^ NewStar' CARROLL BAKER ALSO STARRING JANE WITHERS -CHILL WILLS -MERCEDES McCAMBRIDGE with DENNIS HOPPER JUDITH EVELYN • PAUL FIX SCREEN PLAY BY FRED GUIOL and IVAN MOFFAT SAL MINEO produced by GEORGE STEVENS/ > : , , ., ■-: STEVENS PRESENTED by WARNER BROS. MUSIC COMPOSED AND CONDUCTED BY DIMITRI TIOMK1N LLIIMt HUUSL KtUUKU! PARAMOUNT THEATRE, DENVER LLTIME HOUSE RECORD! STATE THEATRE, AUSTIN LLTIME HOUSE RECORD! STANLEY THEATRE, PITTSBURGH LLTIME HOUSE RECORD! PARAMOUNT THEATRE, SAN FRANCISCO LLTIME HOUSE RECORD! ST. LOUIS THEATRE, ST. LOUIS LTIME HOUSE RECORD! MAJESTIC THEATRE, SAN ANTONIO LLTIME HOUSE RECORD! WARNER THEATRE, MILWAUKEE i-timp urn iqf DFmpni 1 Motion Picture Daily Thursday, November II 'Status Report' review: (Continued from page 1) this conference so that "support and participation from all segments of the industry can be secured" for the pro- gram which some segments of the in- dustry hope to launch diis coming January as a "Golden Jubilee." The MPAA six-point program is based on recommendations from its advertising and publicity directors committee, which proposed mer- chandising and promotional avenues to bolster business. Among these rec- ommendations were proposals for a Hollvwood Press Conference, execu- tive field trips, contest and premium stamp plans, including an "Oscar Sweepstakes," industry survey, adver- tising billings, and an advertising campaign. This conference, according to an ad- vertising and publicity directors com- mittee member, would be far more a "status report," at which time everyone would be brought up-to-date on progress made by sub-committees working on all of the proposals. Tamarin Heads Committee A sub-committee, headed by Alfred Tamarin of United Artists, has been working on the "Oscar Sweepstakes," and has held preliminary conferences thus far with COMPO officials in re- gard to having the MPAA contest supplant the COMPO Audience Awards campaign. The MPAA appointed a staff mem- ber, Arthur DeBra, to coordinate all activities of the program for mer- chandising tie-ups for the contest which would be run in conjunction with the 1957 presentation and nom- inations of the Academy Awards. Thus far, COMPO officials have been non-committal about the MPAA sug- gestions and it is felt, according to the advertising - publicity executive, that this "status report" meeting "would clear the air." The sub-committee headed by Gil Golden of Warner Bros., which is working on advertising billings, is pre- paring a consise report. This report will be presented to the West Coast studio heads by Barney Balaban, pres- ident of Paramount Pictures and Golden, within the near future. Treyz Named ( Continued from page 1 ) Television Bureau of Advertising for 20 months prior to his return to ABC where he had been in charge of re- search and development and later in charge of the radio network. Before joining ABC in 1948, Treyz was with Sullivan, Stauffer, Colwell & Bayles. Use Filmack's New, Deluxe TRAILER® • IMMEDIATE SERVICE! ^UpT NO CONTRACTS NO RETURNS Use as Prevues, Advance or Cross Plugs! With Copy, Photot and Off Stage Talk The Desperadoes Are in Town Regal-20th Century-Fox In this Regal Films production released by 20th Century-Fox, Robert Arthur, now 26, graduates from baby-faced juvenile roles and sets out to alert all and sundry that he can be a mean hombre when he wants to. He succeeds only fairly well in convincing audiences that he would be the type to desert farm-boy privations and a dissolute father in the post- Confederate South, and head West for bad-man high-jinks robbing banks and stage coaches in Texas. After a while the boy realizes the error of his ways and turns home- ward. He finds his parents have died, and he starts to build the farm anew with the help of his devoted girl-friend, Kathv Nolan. Our young hero's past, however, catches up with him. The film is in black-and- white Regalscope, an anamorphic process compatible with CinemaScope. Rhodes Reason does the best acting of the cast as a voung desperado who lures Arthur into his life of crime. Competent in their roles are such as Rhys Williams, Dave O'Rrien, Kellv Thordsen, Mae Clark and Robert Osterloh. Kurt Neumann produced, directed and wrote the screenplav with Earle Snell. The doings cover familiar ground, but there are some suspense-laden twists toward the end when young Arthur, now reformed, gets the best of two members of the gang who try to coerce him into robbing his home town bank. Neumann has kept the action crisp and economically plotted, and the Regalscope photography is clear and fluid. Action houses should find this satisfactory fare. The ending is somewhat questionable on moral compensation grounds, as the townspeople, headed bv banker Rhvs Williams, attempt to shield young Arthur from the law when one of his mortally wounded former associates blurts out the truth about the boy's past. Even though there is a $500 reward on Arthur's head, he goes free when the sheriff agrees not to report him to the authorities. This purportedly is his reward for turning honest. Running time, 73 minutes. General classification. For November release. La whence J. Quirk AA Reports Used by FILMACK Chicir.0, III. ( Continued from page 1 ) meeting held at the studio today. Stockholders re-elected the board of directors, and the board, at a meet- ing which followed, re-elected all of- ficers. Broidy announced that operations for the first quarter of the present fiscal year, ending September 29, resulted in a net loss, after federal taxes, of $47,000. This compares with a net profit of $117,000 for the quarter which ended Oct. 1 the year before. Gross income for the quarter ended Sept. 29, 1956, was $4,552,000, which compares with $3,705,000 in the cor- responding quarter of the previous year, showing a 23 per cent increase. Directors declared a quarterly divi- dend of 13% cents per share on the company's 5J& per cent cumulative convertible preferred, payable Dec. 15th to holders of record on Dec. 3. Broidy told the stockholders that the purchase of exchanges in Atlanta, Charlotte, Memphis and New Orleans will prove a profitable venture. He said Interstate Television Corp., AA subsidiary, "is making real prog- ress and we are looking to augment that operation." The AA president said the fact that "Friendly Persuasion" has done better business for the second week than the first week in New York and Chicago is extremely promising in view of the fact that most pictures begin to decline in the second week. I'Garden' License (Continued from page 1) ''of the Appellate Division, which -viewed the picture in the 20th Cen- tury-Fox projection room here, said it was "governed by our decision in Capitol Enterprises, Inc., V. Begents" ("Mom and Dad") made last April. They added "in view of the deci- sions of the Court of Appeals in this area, a majority of the court are of the opinion that a decision striking down the entire statute as unconsti- tutional ought not be entered by an intermediate appellate court." However, president Judge Sydney F. Foster, in a three-page concurring memorandum, declared that the United States Supreme Court deci- sions in the Burstyn case ("The Miracle"), Commercial Pictures Corp. V. the Begents ("La Bonde"), also a New York case, and other cases de- cided by that tribunal "in reliance thereon," had "voided" the New York licensing law "piecemeal." The other judges— Bergen, Halpern, Zeller and Gibson— pointed out that the "specific and limited portions" of the film to which the licensing au- thorities object "are exposed portions of human bodies in scenes depicting a nudist colony." They continued: "there is, however, no full exposure of any adult nude body. The objectionable aspect of the film does not reach a magnitude which, under the limitations with which the Supreme Court has cov- 6Streamlinii] ( Continued from page 1 sub-committee, has been co with executives of all produci tribution organizations here ir to streamlining operational i in the home offices and exchc National Film Service, i week, announced that it will all physical distribution for panies in New Haven in one depot which will mark "the b of the end of the archaic dis methods which have been st the motion picture industry According to a represent Booz, Allen & Hamilton, this dation plan of NFS has bee about for some time by panies. Asked if this plan w; explored in the survey, he rep the management consultant g: a policy not to discuss its wo with its clients. Many Surveys in Progre All the distribution comp; recent months and on their o\ been conducting efficiency economic surveys of their operations, from the branch o exchange office level right u home office. An official of one distribut; pany yesterday said diat ii months, his organization has ized sales operations by cons branch operations in certa tories. He said that one re this has been that many of thi accounts in a certain territc banded together to form bir booking combines and "more or less eliminated the of having a film salesman c them. Under our centralizei tion now, in this territory sells the combine, thereby us to save a lot on overhead Another sales executive duplication of work between < and contract sales departmenl home office. He said that this work duplication has bee inated" bv utilization of micrc Director Dmytryk I Company Ad Polici SAN FBANCISCO, Nov. vertising policies of film mak sharply criticized today by fil tor Edward Dmytryk, who1 Mountain" opened at the St Theatre here. Dmytryk deplored the situs "now when Hollywood is sea: pull in their horns, instead all out with an advertising cl Just after the war, if the indi timid about a picture, the; double the advertising bud that was when all pictures wr ing money. Now, with the tion of tv, if anyone suggesl tain picture is weak, they advertising in half." ered over the power of a stat H sor films, would warrant |fl straint." FRIENDLY PERSUASION LOO% HOLDOVER! 4th we 3rd WE 3RD WE 3RD WE 2nd we 2nd we 2nd wee 2nd wee 2nd wee HICAGO UNITED ARTISTS, RADIO CITY MUSIC HALL, EW YORK FOX WILSHIRE, MUTED ARTISTS, KEITH, HIPPODROME, ONTARIO, S UPTOWN & VILLA, MUSIC BOX, S ANGELES SAN FRANCISCO I j HI f ALTIMORE ASHINGTON, D.C. LT LAKE CITY ALLIED ARTISTS PRESENTS Gary Cooper William Wyler/s IN PRODUCTION OF Friendly ife GAY ADVENTURE i Four shapely beauties in Glamorous Hollywood with a career in their grasp... men on their minds... and the excitement every woman wants! •TECHNICOLOR] starring GEORGE NADER JULIE ADAMS MARIANNE COOK - ELSA MARTI NELLI GIA SCALA • SYDNEY CHAPLIN • GRANT WILLIAMS- JOHN GAVIN Written and Directed by JACK SHER ■ Produced by AARON ROSENBERG • A UNIVERSAL-INTERNATIONAL PICTURE /4notfter Picture with that Oh/versa/ Pne-so/cf dppea// MOTION PICTURE DAILY ISO, NO. 95 NEW YORK, U.S.A., FRIDAY, NOVEMBER 16, 1956 TEN CENTS TORI Ah the Retirement The General' L — By Sherwin Kane [OLAS M. SCHENCK'S an- uncement yesterday of his de- fin to retire from Loew's, Inc., expiration of his current con- ext Dec. 31 will be an occa- I r sincere regret by many on j els and in all branches of the v. Ijjjs nearly 50 years in the in- I almost 40 of them as either ;Kef executive or a key official iw's Theatres and Metro-Gold- ayer, Schenck made substan- atributions to the success and of the industry of the screen ; as to his own companies. • ndustry councils over the years, h an influential voice and one las listened to with respect at es. y of the policies which stood dustry in good stead public |«-wise could be traced to his ounsel, and policies originated rs which were shown to be of enhancing the prestige of en and improving its stature de never failed to receive )lehearted and continuous sup- nck is a product of the pioneer )f the industry, who like his issociate, the great showman, Loew, and others still living, exhibition from its "shooting i ' beginnings to its preeminent in public entertainment tiere. production, too, his career the years from the time of le-reel "flickers" to today's quality productions in the most ed techniques. • vhere friends of Schenck and of the industry will be moved a "Well done!" to the man jj>r so many years was known lout the industry as "The Gen- ii i Schenck's retirement an in- era, indeed, comes to an end. AB-PT Organizes Am-Par Pictures As New Production Subsidiary By LESTER DINOFF (Picture on Page 2) American Broadcasting-Paramount Theatres, Inc., has formed a wholly owned subsidiary, Am-Par Pictures Corp., to produce "good, commercial motion pic- ture product, with box office appeal," it was announced here yesterday by Sid- M. Markley, AB-PT vice-presi- Judge Assigned to Film Consent Cases N. Y. Federal District Court Judge Edmund L. Palmieri yesterday was as- signed to preside over all future mo- tion picture industry cases involving the industry consent decrees. The announcement was made at the hearing held yesterday in Judge Pal- mieri's court pertaining to an appli- cation by Stanley Warner Theatres to (Continued on page 6) WB 4Baby Doll' Banned By Censor in Memphis MEMPHIS, Nov. 15. - Memphis and Shelby County Board of Cen- sors has banned its first Hollywood film since the retirement of the late Lloyd T. Binford last Jan. 1. The picture is "Baby Doll," a Warner Bros, release and the first of that studio to be banned in Memphis since "The Rope," about six years ago. "Baby Doll" was banned by Mrs. ( Continued on page 6 ) ney dent in charge of film production. Markley also announced that Irving H. Levin, former president of Filmakers Releasing Corp., and Harry L. Mandell, former vice-presi- dent of Filmmakers, have been elected president and vice-president, respectively, of the new subsidiary. The decision to enter into produc- tion of motion pictures has been un- der consideration for some time, Markley said. "The formation of the company and its entry into produc- tion initially on a modest scale, will help overcome the shortage of pic- tures for theatres," the AB-PT of- ( Continued on page 2 ) Finds Production Costs No Higher in New York There is no difference in costs when producing a film in New York or Hollywood, in the opinion of pro- ducer-director William Berke, who recently completed two films here for United Artists distribution. Berke, an industry veteran, made (Continued on page 4) As Crowds Jam Paramount Old- time Showmanship Pays In Selling Presley Picture By GUS DALLAS Old fashioned showmanship scored a rousing triumph yesterday when over 2,500 people jammed around the Paramount Theatre box office early in the morning for the Broadway opening of 20th Century-Fox's "Love Me Tender," which feaures Elvis Presley, currently Robert K. Shapiro, managing director, estimated late yesterday. During the month of October, Fox conducted a massive saturation adver- tising campaign in all available media, climaxed by the presentation of over 300 spot 10-, 20- and 60-second radio announcements during the 15 days preceding the opening. Presley's October visit to New York to film a much-discussed "second (Continued on page 6) one of the hottest attractions in the A review of "Love Me Tender," the 20th Century-Fox film starring Elvis Presley, appears in this issue on page 6. entertainment field. The picture was heading for the "highest non-holiday opening day gross in the past year" at the Paramount— a "smash" $12,000, At Year's End Schenck Will Retire from Loew's Inc. Veteran Executive Ending 50 Years of Service Nicholas Schenck Nicholas M. Schenck, honorary chairman of the board and former president of Loew's, Inc., yesterday announced his retirement from the companv, effective at the end of the year. Schenck was president of Loew's, Inc., from 1927 un- til December, 1955, when he was elected chairman of the board of directors. On last Oct. 18 he resigned that post and was named honorary board chairman, in tribute (Continued on page 5) Many Voice Regret on Schenck Retirement Many motion picture industry lead- ers yesterday expressed deep regret at the decision of Nicholas M. Schenck, veteran executive, to retire from active participation in the af- fairs of Loew's Inc., at the end of this year. JOSEPH R. VOGEL, recently elected president of Loew's Inc., stated: "Every man and woman in the organization will regret Schenck's (Continued on page 5) FCC Rejects Circuit's TV-Station Application From THE DAILY Bureau WASHINGTON, Nov. 15 - In a 4-3 split decision, the Federal Com- munications Commission has ruled against a theatre circuit's application for a television station, largely on grounds that the circuit has in the (Continued on page 5) 2 Motion Picture Daily Friday, November 16 PERSONAL MENTION SAMUEL X. BURGER, general sales manager of Loew's Interna- tional, has returned to New York following a four-week trip to Latin America. Edward Mohey, vice-president of Allied Artists, will return to New York at the weekend from Holly- wood. • David O. Selznick will arrive in New York by plane today from the Coast. Herbert H. Greenblatt, RKO Radio Eastern sales manager, re- turned to New York yesterday from Chicago. William S. Kenly, of Pathe Cine- ma Corp., managing director of the Paris Theatre in New York and the World in Philadelphia, has left here for Miami Beach. • Dorothy Lee Lefkowitz, daugh- ter of Nat Lefkowitz, treasurer of the William Morris Agency, will be married here on Sunday at the Plaza Hotel to Burton Litwin, attorney. Ansell Tax Conviction May Go to High Court WASHINGTON, Nov. 15-A New York theatre operator and her former attorney, both convicted of failing to file proper Federal admission tax re- turns and of evading payment of all taxes due, today asked the Supreme Court in separate petitions to review their convictions. Jeanne Ansell was president of a number of corporations— all defen- dants in this case— operating film houses in the Spanish-speaking sec- tion of New York City. Irving Rosen- blum, her attorney and accountant, prepared the tax returns. The corporations were fined a total of $106,000; Miss Ansell and Rosenblum were fined additionally and both were sentenced to prison terms. Miss Ansell and the corporate de- fendants, in their appeal to the high court, pleaded ignorance on her part, said she relied completely on Rosen- blum and signed the returns either before they were filled out or without reading them. Rosenblum, on the other hand, placed all the blame on her, argued he was a victim of a domineering woman. Hargreaves To Meet With Press Today Kenneth Hargreaves, newly-elected president of J. Arthur Rank Film Distributors, Inc., will hold a press conference this morning to discuss the organization's plans to distribute Rank and other British product in the domestic market. WB Includes New York In Eastern District Warner Bros.' eastern district, com- posed of Albany, Boston, Buffalo and New Haven, has been expanded to include the m e t r o politan district, with eastern district manager Ralph J. I a n n u z z i moving his h e a d q uarters from Boston to New York, it was announced yesterday b y Roy Haines, the company's gen- eral sales man- ager. Offices and branch managers now comprising the eastern district under the supervision of Iannuzzi are: New York, Ben Abner; Albany, R. S. Smith; Boston, William Kumins; Buffalo, Nat Marcus, and New Haven, Angelo Lombardi. Iannuzzi joined Warners in 1945 as a salesman in Charlotte. He was promoted to branch manager of that office in 1947; and then to branch manager in Atlanta in 1949. After that he was promoted to branch man- ager in Boston in 1952, and then to eastern district manager in February of last year. Iannuzzi will report to the home office on Monday to assume his en- larged duties. Ralph Iannuzzi Detroit Variety Tent Names New Officers DETROIT, Nov. 15.-Officers of Variety Tent No. 5 were elected for the coming year at the annual dinner of the unit here. Ben Rosen was elect- ed chief barker; Billy Wetsman was named first assistant; John Pival, sec- ond assistant; Milt Zimmerman, dough guy, and Bill Clark, property master. Ernest T. Conlon, former executive secretary of Tent No. 5, was named to the board of governors as the first life- time member of the committee. A new board of directors was also in- stalled, consisting of Wetsman, Clark, Zimmerman, Pival, Irving Belinsky, Walter Norris, Joseph Lee, Ernie Winstanly, Dale Silberberg and Pierre LaMarre. legion Puts 2 in 'B'; Condemns 'Snow' The National Legion of Decency this week placed the French film, "The Snow Is Black," in its Class C or "Condemned" category. Reviewing four films in all, the Legion put one in Class A, Section II, morally unob- jectionable for adults and two in Class B, morally objectionable in part for all. The Legion explained its classifica- tion of "The Snow Is Black" as fol- lows: "The subject matter of this film and the atmosphere in which its por- trayed are judged to be completely morally unacceptable for entertain- ment motion picture audiences. Fur- thermore, this film contains sugges- tive dialogue, costuming, and situa- tions which are seriously opposed to Christian and traditional standards of morality and decency. Placed in Class A, Section II, was "The Last Man to Hang." In Class B are "Blonde Sinner" because of "sug- gestive costuming and sequence," and "Rumble on the Docks," because it "tends to glamorize criminal activi- ties and to lower respect for estab- lished law and order." Academy Elects 16 To Membership Roll HOLLYWOOD, Nov. 15.-Sixteen new members have been elected to the Academy of Motion Picture Arts & Sciences, it was announced today by George Seaton, president. Member- ship in the Academy, which is by in- vitation of the board of governors, is limited to "those who have achieved distinction in various phases of the motion picture industry." New Members Listed New members and their branch classifications are: George K. Arthur, William B. Bosche, Eric Cleworth and Basil Davidovich, short subjects; Howard R. LeSieur, Jonas Rosenfield, Jr., and Max Weinberg, public rela- tions; Earl Holliman, actors; James H. Garlock, art directors; M. B. Paul, cinematographers; Alfred Perry, mu- sic; Paul Nathan, producers; Richard De Weese, sound; Ruth Cordish, Benn Jacobson and Elaine Stone, members-at-large. Executives Meet Here On FJP Campaign A small group of motion picture executives met at the Hotel Plaza here last night for dinner to discuss the Federation of Jewish Philanthropies campaign for the industry in 1957. Among those in attendance were Charles Moss, Barney Balaban, Jack Cohn, Adolph Schimel, William Ger- man, Leo Jaffe, Joseph Seider, Charles Boasberg, and Leopold Friedman. IRVING H. LEVIN and SIT M. MARKLEY Form Am-P; ( Continued from page 1 ) 1 ficer stated, adding he hopes this will be an incentive to others to duce films. Am-Par Pictures is being laui on a nominal capitalization, he and as the new subsidiary's pr tion experience increases, anticij is that its efforts would be inert Markley said that while there definite production schedule, "hopes the first film will be early next year." He said th£ immediate search is to be starte properties and scripts. Markley said that AB-PT's 575 atres would have "first call" oi product produced by Am-Par tures. "The films will be releas other theatres also throughout country, as well as in foreign ket, through an established rele! organization." He said that A has spoken thus far to no one ; distribution. Markley said the Departmei Justice has been fully informe AB-PT's plans for producing pic even though the Paramount eo decree does not prohibit the com from making and distributing fill He said that the company "is ing from scratch. The bu our films will depend on the indiv property." When questioned ; production costs and investn Markley said the initial films hopes, "would be between $20" and $500,000." hi NEW YORK THEATf l—RADIO CITY MUSIC HALI Rockefeller Center GARY COOPER "FRIENDLY PERSUASION Color by Oe Luxe An Allied Artists Picture and SPECTACULAR STAGE PRESENTATI MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers. Managing Editor; Richard Gertner, News Editor; Floyd E. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager: Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. V D. C. one vcr Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a I Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under the March 3, 1879. Subscription rates per year," $6 in the Americas and $12 foreign; single copies, 10c. PRODUCTION ! Che Cea Commandments A Paramount Picture • YtSTAyiSIOH ' TECHNICOLOR® f NEW YORK'S CRITERION THEATRE, public acceptance matches the high £?ss praise which sets this picture apart from all others. At the first of its o-a-day, reserved -seat engagements, the SRO sign has been out at the start J every performance since its opening last Friday. Many week-end and evening J rformances are already sold out in advance through January. i Motion Picture Daily Friday, November 16 ..JEWS ROUNDUP UA's December Releases United Artists yesterday announced it will release four pictures in De- cember, headed by Russ-Field's "The King and Four Queens," which is in CinemaScope and Deluxe Color and stars Clark Gable and Eleanor Parker. The other three films are "The Wild Party," "Dance with Me Henry" and "The Brass Legend." 'Teahouse' in Japan M-G-M has booked "The Teahouse of the August Moon" to open simul- taneously in all 12 key cities in Japan on Jan. 4, 1956, to run during the entire Japanese holiday period that month. ■ Gold Prods. Acquire Studio Mel Gold Productions, Inc., has acquired the studio and all equipment and facilities of Telson Studios in Long Island City. The studio will be operated under the name of Mel Gold Studios, Inc., a wholly owned subsidi- ary of Mel Gold Productions. Three Join Boards of Rank, Odeon, and GCFC LONDON, Nov. 14 (By Air Mail). The Rank Organisation has an- nounced that W. M. Codrington, Wil- liam E. Jenkins and Colonel Sir Leo- nard Ropner have joined the boards of the Rank Organisation, Odeon As- sociated Theatres, Odeon Properties and General Cinema Finance Corp. Codrington is chairman of Primi- tive Holdings, Seager Evans and Co. and several other companies. He is also on the boards of a number of companies, including Powell Duffryn and the Philip Hill Investment Trust. Sir Leonard Ropner is a managing director of Ropner Holdings and is on the boards of several other com- panies. Arthur B. Krim, president of United Artists, resigned as a director of the Rank Organisation and its subsidiary companies when UA dis- posed of its holdings in Odeon to the Schlesinger organisation of South Africa in July, 1953. Benefit Bow for 4 7' The Japanese film, "The Magnifi- cent Seven," will have a preview for the benefit of the International Rescue Committee on Sunday at the Guild Theatre here. The picture is being presented by Columbia Pictures in association with Joshua Logan. YOU WOULDN'T LET A PLUMBER TINKER WITH YOUR CAR! Your car plays a vital part in the life of you and your family. You wouldn't dream of letting a plumber tinker with it. So, too, your sound equipment is the most important property in your theatre. It deserves the expert technical attention only ALTEC can give it. 6,000 satisfied ALTEC SERVICE customers have learned this. HOW ABOUT YOU? ALTEC In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO A J. PLATT, sales manager for • RCA Theatre Equipment, has announced the addition of the "Super Cinex" lamp to the RCA line of pro- jection lighting equipment. This is a development of the reflector arc sys- tem for use of 13.6mm positive car- bons, at amperages from around 140 up to 165 or more. This augments the "Dyn-Arc" and "Wide-Arc" lamps in the RCA line for middle- sized enclosed theatres and the small- er drive-ins. • The Raytone Screen Corporation is now ready for general distribution of its recently developed portable screen, manufactured at its new plant in Lombard, III. Called the "Black SPECIALISTS IN MOTION PICTURE SOUND 161 Sixth Avenue • New York 13, New York a Division ol ALTEC COMPANIES. INC. Beauty," it is made of vinyl fabric in a choice of glass-beaded or white matte surface, and in eight sizes. A feature of this equipment is the cam action swivel of the tripod. Although the legs are at 120 degrees for com- plete stability, the screen automa- tically swings at an angle to proper position. A slat bar, supporting the screen itself while not in use, has a triangular design sealing out dirt. All metal parts other than the satin black enamel case and handle are finished in buffed chrome. • The argument that the odor of popping corn helps sales by whetting the appetite has won over a Broad- way "movie palace" in the new snack bar installation at the New York Paramount. Set in the middle of the huge lobby, the stand is dominated by a big Manley "Hercules" popcorn machine. Having put this one over, Walter McCurdy, AB-Paramount Theatres concessions manager, is do- ing much the same in the Brooklyn Paramount, using a Manley "Vista- pop" model there. The Radiant Screen Corp., Chi- cago, which is continuing a program of expansion with the construction N. Y. Filmi ( Continued from page 1 ' "Street of Sinners" and "Fou* and a Gun" in New York. O' years he has produced and d 135 feature films and 110 tel plays. "Th& men on top at the studi the knowledge of what the c shooting are, as they think it ally much more expensive ii York," he said. "It is not. Ne shooting also offers a film locales and the chance to u: talents who work at their pro with much enthusiasm. "The only difference betwe< and West Coast production computing of overtime sea union help. The New York are very cooperative and ber backwards to help a produc said. Urges Plan for Col] To Benefit from Pa Robert A. Hall, a director o tron, owner of a pay-tv systf advocated that a policy board cators and college athletic offi |. organized immediately by the: to study and develop a j whereby all colleges in the>! would benefit from toll telev and when it is approved by tl eral Communications Commis; Hall said that action for ei distribution of the expected m lion-dollar gates from top football games, should toll-tv get into operation, would be tory to preserve high amateui ards in college athletics. of large office and factory h has appointed Sheldon D. sales promotion manager, wi) lace Bucher, who formerly i those functions, remaining a tising manager. Following general remode the RKO 58th Street theatre York, a Vicra-Lite lenticular has been installed. Having vantages of light control by formations, the screen, mami: by the L. E. Carpenter Com I New York, has panels wel 1 gether by an electrical proces-vh has proved capable of elimina ig jectionable visibility of sear NO "SIDE SEAT SQUINT" WITH THIS "ALL-THERE" SCREEN VICRAlLI1: E SCRECI LENTICULAR 'the screen of optical precisi l_. E. CARPENTER & COM *N VICRA-LITE SCREEN DIVISION Empire State Building New York 1, N.l ay. November 16, 1956 Motion Picture Daily 5 M. Schenck High Tribute Paid Schenck FCC Rejection 2-; Continued from page 1 ) ■is many years of dedicated service ie company. announcing his retirement, the i-an executive stated: "I will have Ided out 50 years of service. Dur- ■th:s period I have seen Loew's, and M-G-M Pictures become i greatest entertainment organiza- in the world. My heart and mind linterwined with this organization will continue to be even though I no longer be actively associated the company. Lauds Vogel Regime he new regime under the presi- y of Joseph R. Vogel is a sound and I am confident the company retain its leadership in the motion ' lire industry." .henck's announcement of corn- retirement from active participa- 'L removes from the amusement d one of its outstanding figures dominating forces, and one of the : i : pioneers in the motion picture stry. He became associated with ijilate Marcus Loew in 1910 and : ^et out to form Loew's Consoli- . 1 Enterprises, following the ac- :r tion of two theatres. From that (in. Schenck was actively identi- (vith every business project of the ll'Loew, and was first vice-president w. general manager of Loew's, Inc., X of Metro-Goldwyn-Mayer Pic- a Corporation at the time when ' .■ died in 1927. President Last Year ■ was then elected president, a he held until Dec. 14, 1955, I i he resigned and urged the selec- . of Arthur Loew, son of Marcus 1 f, as his successor. Schenck was ed board chairman then. Loew ' ined as president only until Oct. 1 f pf this year, when he resigned "(was succeeded by Joseph R. Vo- At that date, Loew was named Id chairman and Schenck, hon- . theatres." British film executive, who ar- here from London last Thurs- ■>r a seven-day stay, said "many Continued on page 7) greaves to Coast Doff Conference lferences on the distribution of I product in the U.S. market held in Hollywood over the :nd between Alfred Daff, ex- e vice-president of Universal es, and Kenneth Hargreaves, lent of Rank Film Distributors nerica, Inc. jigreaves, speaking at a trade conference here Friday, said ;rsal has "first call" on Rank ict under a reciprocal agreement (Continued on page 7) \me Slated Nov. 29 IHouse Tax Group From THE DAILY Bureau ASHINGTON, Nov 18-Robert Coyne, special counsel of the icil of Motion Picture Organiza- . will testify on Thursday, Nov. or COMPO' on the repeal of the ining federal admissions tax be- (Continued on page 6) Special to THE DAILY TORONTO, Nov. 18-The Motion Picture Theatres Association of On- tario will hold its annual convention here tomorrow as the first of four important events of the Canadian thea- tre industry scheduled t o take place in the King Ed- ward Hotel this week. Set for Tues- day is the an- nual convention of the National Committee of Motion Picture Exhibitor Associations, and on Wednesday the Motion Pic- ture Industry Council of Canada will have its yearly meeting. The events will be capped on Thursday by the (Continued on page 6) John McKim Could Ease Product 'Shortage' Increase Seen in '57 Production, Release Survey Shows 58 More Films Due Than In 1956, Exclusive of Foreign Pictures By GUS DALLAS The product shortage of which American exhibitors have complained for so long, and so volubly, is on the way to solution, if production and release trends which are now discernible continue into the future. Distribution companies will release Westinghouse Buys 650 Britonnica films Free Films Provided At N.J. Refugee Camp The ten major motion picture dis- tribution companies have agreed to provide free films at Camp Kilmer, N. J., where some 5,000 Hungarian refugees are being housed. Request for the service was made by Eric Johnston, president of the Motion Pic- ture Association of America. Through the facilities of the Army and Air Force Motion Picture Serv- ice, all current films playing the regu- ( Continued on page 6 ) Purchase of the entire library of 650 Encyclopaedia Britannice Films by Television Westinghouse Broad- Today., casting Co was an- ■ J nounced at the week- end by Donald H. McGannon, presi- dent of the broadcasting company. The library was acquired for $200,- 000 from the Trans-Lux Television Corp. for a term of five years, Mc- Gannon reported. The contract stipu- lates that new subjects produced by EB Films during that period be in- cluded in the purchase, as well as re- visions of current reels. Each of the four television stations owned by Westinghouse will obtain a complete set of the films for use in special programming, tied in with lo- cal affairs of importance, he said. The films of the library average 11 min- utes in length. Television Today IN THIS ISSUE PAGE 3 Beginning with this issue, the Television Today section of Motion Picture Daily will appear each business day, bring- ing to readers the highlight information of the television industry, a field which daily is becoming more closely related to motion pictures. Here, then, is a further service to readers, keeping them more readily informed of the activities of the related industries. at least 58 more films in 1957 than in 1956 — provided production inten- tions are fulfilled within the next year. Nine of the largest companies, plus the newly organized Rank Film Distribu- tors of America, estimated that they may release a total of 360 pictures by the end of their 1957 fiscal years next fall. Additional pictures, of course, will come from smaller distributors and importers of foreign product. Production schedules call for 257 pictures to be made in this period, as compared to 225 in 1956. There were 302 released in 1956, according to the companies queried. The biggest boost in product will come from 20th Century-Fox, which announced a schedule of 54 produc- tions and 55 releases for 1957, almost double the previous year's total. An- (Continued on page 6) N. Y.r Pitt., Montreal Win in UA Drive United Artists' New York, Pitts- burgh and Montreal branches have won the three first-place prizes in the company's $50,000 Fifth Anniversary Drive, it was announced at the week- end by co-captains William J. Heine- man, vice-president in charge of dis- tribution, and James R. Velde, gen- eral sales manager. The 32-week campaign for collec- tions, billings and playdates honored the fifth anniversary of UA's leader- ship by president Arthur B- Krim, board chairman Robert S. Benjamin, Heineman, vice-president Max E. Youngstein and Arnold M. Picker, vice-president in charge of foreign distribution. The New York, Pittsburgh and (Continued on page 6) Motion Picture Daily Monday, November 19, M PERSONAL MENTION Pittsburgh Business Both Up and Down PITTSBURGH, Nov. 18.-Theatre business for the fall in the Pittsburgh area has run the gamut from six per cent off in some situations to 10 per cent over last year's business in one downtown house. Henry Burger, Stanley Warner city manager, termed the fall product in the 14 houses under his supervision as "tepid" without referring to any particular film. On the other hand, Bernie Hickey, Fulton Theatre manager, is glowing about a 10 per cent increase in his business. Arthur Manson, Cinerama publi- cist, said that the third Cinerama opus, "Seven Wonders of the World," is doing at least 25 per cent better than either of the first such epics. "Wonders" is now in its 27th week here. They all agree that the television threat is still present, but not nearly so pronounced as it once was. O'Shea Returns Here HOLLYWOOD, Nov. 18.-Daniel T. O'Shea, president of RKO Radio Pictures left here Friday night for New York following four weeks at the studio, during which he conferred with William Dozier, RKO vice-presi- dent in charge of production, and looked over newly completed RKO product. O'Shea said he would re- turn to Hollywood during the first week in January. Atlas Exercising Rights To Disney Offering BURBANK, Calif., Nov. 18.-Atlas Corp. has announced it has agreed to exercise rights to buy any unsub- scribed portion of a Walt Disney Pro- ductions' rights offering, now under- way, of 186,526 additional shares at $20 each. Atlas, prior to the offer- ing, owned about 17 per cent of 1,- 305,680 common outstanding. At the same time the Disney family will not exercise its rights to buy any of the shares being offered, a spokes- man said. The Disney family owned, prior to the offering, about 54 per cent of the shares. Should Atlas Corp. subscribe to all the shares offered, according to a Dis- ney official, it would own 37V2 per cent of the outstanding stock, while the Disney family's percentage would decline to 46 per cent. A spokes- man for Atlas Corp. said that Atlas "is not looking for control" of Disney. Rep. to NFS in D.C. WASHINGTON, D. C, Nov. 18. - National Film Service, Inc., has tak- en over backroom work for Republic Pictures here. James P. , Clark, pres- ident of NFS, said the transfer was effective Nov. 10. The Critic Say . . . • The television critics anc umnists of the daily press a course friendly to the medii. tvhich they ivork hut they ai\n at till reluctant to voice coin tive criticism or administer tisement when they feel it sary. Asked to vote again thi: in the annual Motion P\ Daily-FAME poll of tele] talent and shows, many of j added comments on their g< view of the industry. Among were : Nancy Miller, EI Paso Texas: "With the pressures o in Europe and Middle East, ail public being more news conscij the moment, the lack of res scheduled newscasts of network i ity becomes apparent." Dorothy Coombes, Daily I ' lican, Belvidere, 111.: "As a g| rule there are too many comm and too long. The worst es 1 is the $84,000 question." NJ. BLUMBERG, chairman of • the board of Universal Pic- tures, will return to New York today following a trip to South America. • Dore Schary, M-G-M vice-presi- dent in charge of production, arrived in New York yesterday from Holly- wood. Ed Justin, director of merchan- dising for Screen Gems, returned to New York on Saturday from London via B.O.A.C. Norton V. Ritchey, president of Allied Artists International Corp., has returned to New York from the Coast. • Nancy Berve, assistant to Hi Rei- ter, advertising manager of Broad- cast Music, Inc., will leave here on Wednesday for Denver. • Robert Clark, member of the di- rectorate of Associated British Picture Corp., arrived in New York yesterday from London via B.O.A.C. • Saul Chaplin, assistant to Sol C. Siegel, producer, returned to Hol- lywood yesterday from New York. • Ed Johnston, production manager for Figaro, Inc., left New York via B.O.A.C. at the weekend for Saigon, French Indo-China. • Thomas W. Sarnoff, director of business affairs for the Pacific division of NBC, has been elected a vice- president of California National Pro- ductions, a subsidiary of the network. Pioneers in Member Drive Before Dinner The Motion Picture Pioneers are staging a last minute membership drive in preparation for the 18th an- nual dinner Friday evening, Nov. 30, at the Waldorf-Astoria here. Jack Cohn, president of the organi- zation, said at the weekend all appli- cations received before Monday, Nov. 26, would be processed in time for initiation of the new members at the dinner. Membership is open to any man who has been engaged for 25 years or more in production, distribu- tion, exhibition or laboratory work. There are no dues or assessments but there is a nominal initiation fee. Robert J. O'Donnell has been named "pioneer of the year" for this year's anual dinner. SB^^ MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers. Managing Editor; Richard Gertner News Editor; Floyd E Photo Editor -Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau Yucca-Vine Building .Samuel D Berns, Manager; William R. Edrtor Tel°VhonV HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau. 4, Bear St., Leicester Square W 2. Hope W.llian nun Managed - Peter Burnup Editor Will'am Pay, News Editor. Correspondents in the principal capitals of the world Motion Picture Daily is published daily except Saturday da& and holiday bv Quigley Publishing Company Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100 Cable address; /Quigpubco New York Quigley President; Martin ^Q^ J. Sullivan, Vice-President and Treasurer; Leo J: Brady Secretary Other Quigley Publications: Motion Picture . Betfer Theatres and Better Refreshment 'Merchandising, 'each published 13 times a year as a section of Motion Picture Her , Id ; Television J°^y published once weekly as | | Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 193S, at the Post Office at New 1 ork IN. X , under tne m March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. '7' Bows at Benefit Angier Biddle Duke, president of the International Rescue Committee, presided at the benefit preview last night at the Guild Theatre here of the Columbia Pictures release, "The Mag- nificent Seven." **************** * * * * * HAWAII HOLIDAY! * * * * * **************** 7 days -$469.50 from New York, plus tax, including hotel and air fare Fly United DC-7s, world's fast- est airliners, ALL First Class, or DC-6Bs, ALL Air Coach. 2-abreast seating comfort on all Mainliner® flights. UNITED AIR LINES ft imdav, November 19, 1956 Motion Picture Daily Teleoision Today In Our View f f TlTH this issue TELEVISION TODAY becomes an integral \ 11/ part, each day, of MOTION PICTURE DAILY, offering high- 1 1 light news of the television field, now more closely related than ever to the area of the motion picture. Thus will be more ^ effectively fulfilled the basic mission and intent of this publication, ' to enable its readers to keep abreast, or even ahead of the de- velopments which most affect this industry and its future, j It becomes more apparent as time goes by that actually, in every practical sense, motion pictures and television are two allied divi- sions, if you will, of the same single basic industry, the purveying jf entertainment, by means of modern technical devices, to a svide, waiting and willing audience. It is coming more and more io be recognized that there need be no essential conflict between these two divisions, since it has been demonstrated time and time igain since the emergence of the younger medium that the two ill different needs in different fashion and that one may well oenefit the other in many instances. It was thirty years ago last Thursday, November 15, that the arst radio network program was broadcast over NBC, and it was hereafter that the motion picture industry's prophets of doom saw :he end of the screen. Radio has come a long way since— and so pas the motion picture screen. Television has come a long way Bhince its inception comparatively few years ago— and so has the notion picture screen. Important to the intelligent development and progress of any iuch appurtenance to living as television is an informed, articulate md constructive critical appraisal. At the same time, of equal importance in that development is the establishment of sound ■valuations of quality, determined by ballot, and based on com- >arative performances across the years. Such is the annual poll of he television writers and editors of American newspapers con- lucted by MOTION PICTURE DAILY and TELEVISION TO- )AY for "Fame," the audit of personalities in entertainment which iver the years has become a criterion of quality without peer. ( The polling of those editors and writers is currently in progress, L ind in that connection the participants, aside from their votes in ^|[he various categories, have voiced their opinions with respect to Tche medium, citing its shortcomings, suggesting improvement— all n the constructively best interests of the whole medium. On the op- | iosite page today an example of that opinion is published, to be fol- I owed regularly by other comments from the same source. They are offered by the editors in the hope that from their perusal in the xecutive precincts of television will emerge a plan, a notion, a ^ourse of action from which all of television will benefit. That, fter all, must be reckoned our basic responsibility, one to which e dedicate our continued efforts. —Charles S. Aaronson assing in Review J ..-TV's Producers' Showcase pres- tion of "Jack and the Bean- came and went last Monday t I November 12 ) but live televi- has yet to prove it can tell a fairy without underrating both chil- i and adults. There's always ■tiling grotesque about full-grown ■Jj ts playing winsome children. To ' basic (casting) hurdle, writer ,| pn Deutch added another by de- 1 tg Jack as essentially a plain but : y, mixed-up teeanger whose prob- lems were social and perhaps even sexual, which, indeed, is taking lib- erties with fairyland tradition. If memory serves, the only problems faced by the legendary Jack were a shrewish mother and a barren cup- board. Insult was added to this in- jury by using the old "dream" gam- bit. Whereas the legendary Jack faced a real giant, this aging hero simply dreamed it all, suggesting even stranger psychological meaning (sym- bols, symbols) than perhaps even Miss Deutch had intended to convey. Production-wise, however, this was a beautiful show— sets, costumes and special effects. Jerry Livingston's score, while not always appropriate, was probably ( next to the musical version of "Our Town" ) the best ever written especially for TV. The in- dividual performances reflected the split in the schizoid script. Peggy King was a lovely, fulsomely voluptu- ous "little" girl; Cyril Bitchard was overwhelmingly fatuous; and Celeste Holm ladylike and out of place. The best of the lot were Billy Gilbert and Leora Dana, both stylish and funny. World in Crisis, CBS-TV Public Af- fairs presentation Sunday ( November 1 1 ) was a remarkable and moving document on the Hungarian and Near Eastern crises. Produced by Leslie Midgley and directed by Vern Dia- mond, the special hour-long produc- tion, featuring some graphic footage from Hungary as well as some of Ed Morrow's articulate reporting from Is- rael, took an unequivocal editorial stand on both issues while managing to pose a couple of questions on basic policy which many Americans might prefer to forget. The same network's new Air Power series received its premiere immedi- ately after World in Crisis, with gen- erally uneasy results. This special, one-hour introductory show, leaning heavily on the not very satisfactory You Are There technique, purported to document a Bussian air attack on the U. S. Even if the show hadn't ended with New York being blasted into limbo, it did little to reaffirm one's faith in the very air defense sys- tem it set out to praise. In this fan- — and very woodenly. The rest of the week was fairly haphazard. Bert Lahr brightened an academic but otherwise uninspired adaptation of Moliere's "School for Wives," written by (of all people) the very astute Walter Kerr, on ABC- TV's Omnibus Sunday. Monday night Robert Montgomery represented a kinescope of his 1953 show, "Har- vest," starring Dorothy Gish and fea- turing James Dean. NBC-TV's Kraft show Wednesday took time out to pre- sent a check for $50,000 to writer William Noble for his February 22 script, "Snapfinger Creek." The prize must have started typewriters clattering in every draughty garret from Delancey Street to Sunset and Vine. .High, human drama wrought masterfully... Should record very well at the box office." MOTION PICTURE HERALD A Universal-International Picture ... AVAILABLE DEC. 25th Universal^ New Box Office | "Rock, Pretty Baby" was "sneJ the Young Audience simpi the Adults Raved and Praise! SENSATION OF OUR GENERATION (REVIEWED AT THE ACADEMY THEATRE IN PASADENA ! LIPPED ! fMJS.VT on the "Wide Appeal" of. . . STARRING SAL MINEO An important NAME in the TEEN-AGE MARKET following "Rebel Without a Cause" and "Giant"! JOHN SAXON That new sensation of the TEEN-AGERS from "The Unguarded Moment"! .EDWARD C. PLATT • FAY WRAY • ROD McKUEN RICHARD BARRETT • Screenplay by HERBERT MARGGLIS and WILLIAM RAYNOR Produced by EDMOND G H E.VI E • A 1IVERSAHNIERMMIQNAL PICTURE Motion Picture Daily Monday, November 1 Canada Fetes See Production, Releases Up Coyne Slat (Continued from page 1) annual dinner of the Canadian Mo- tion Picture Pioneers. At the MPTA convention tomorrow the luncheon speaker will be Martin Quigley, Jr., editor of Motion Picture Herald, whose subject will be "The Exhibitor — To- dav and Tomor- row." Quigley will also present t h e Quigley Award plaque for 1956 to theatre manager John McKim, according t o Lionel Lester, president of the as- sociation. McKim was the winner of the award for small situations for his showmanship at the Odeon Theatre in Ladysmith, British Columbia. He has since been promoted to the Odeon circuit home office in Toronto. At the annual dinner and dance of the pioneers on Thursday the "Pioneer of the Year" award will be presented to Oscar R. Hanson, the only living member of the three founders of the group. Hanson founded the Canadian Pioneers in 1940 with Ray Lewis, late editor of the "Canadian Moving Lionel Lester ( Continued other substantial increase will come from the new J. Arthur Rank Ameri- can company's proposed "15 to 18" releases. Other production and distribution increases were estimated by Colum- bia, which set itself a goal of 49 pro- ductions and "an average of four re- leases per month" for 1957. Some 42 films were released in 1956, when Columbia produced only 40. RKO reported 36 releases planned for the year, as against 26 for the previous year. Production, however, is expect- ed to drop to 24 pictures from 38 in 1956. M-G-M has plans for 40 releases by the end of 1957, as opposed to 34 that were distributed this year. M-G-M production calls for 24 films against 22 in 1956. Warner Brothers an- nounced "30 to 35" productions for 1957 and "about 26" releases for the same period. The company described this program as "substantially the same as that for 1956." Universal Pictures figured to up its 1957 release total by one, sending 36 Picture Digest," and Clair Hague, then manager of Universal Films. Additionally, on Tuesday, The To- ronto Variety Club will meet and the Canadian Council of Christians and Jews will hold its annual banquet. from page 1 ) into circulation. Thirty pictures are expected to be made during 1957, the same as the past year. United Artists has a goal of 48 releases, the same as for the past year. Paramount reported "20 plus" as its 1957 schedule of production, with 20 slated for release that year. Totals for production and distribution in 1956 were 20 and 20. Allied Artists duplicated its 1956 plans with the 1957 schedule: 21 pictures to be pro- duced, 31 to be released. Based on Fiscal Years The above figures are based on the fiscal year of each company. The 1956 figures are actually from fall 1955 to fall 1956. The estimates for the following year are based on a sim- ilar period through 1957. Independent producers earlier this year estimated that over 300 pictures would be forthcoming from their or- ganizations. The bulk of these are in- cluded in the release figures of the major companies which distribute for them. Also included in the increased release total for 1957 are some re- issues. American Broadcasting-Paramount Theatres, a new entry in the produc- tion field, is not included in the 1957 survey since it made known last week that its first release might not be ready for the new season. (Continued from page l| fore the House Ways and Lfo Committee excise tax subcoi iiil according to the present schc, Ift committee officials. The subcommittee is schetjei hold hearings all next week i U and other aspects of excise t; jl< lation. UA Drive Winners ( Continued from page '. j Montreal exchanges are man; j spectively by Joseph Sugar \ Hendel and Sam Kunitsky. branches will receive the tc of the $50,000 prize pool for first in each of three groups i grossing potential. Milton E. eastern division was the wi division standings, while the | district earned top honors in trict competition. Free Films Provide ( Continued from page '. lar military camp circuit will 1 available for the entertainmen refugees. The companies that have] teered their product are: A1L| ists, Columbia, Loew's, Inc mount, Republic, RKO Radio, eth Century-Fox, United Arti^ versa! and Warner Bros. ■ ay, November 19, 1956 Motion Picture Daily nr greaves Rank to Use TV, PA Tours (Continued from page 1) ,Jie Rank Organisation in Lon- I'ivhich has four or five years yet newlv-appointed head of the rl American company discussed loiversal contract which has been fleet a number of years. Har- I s said Rank is producing about ns annually. These are divided, 'fling to their suitability for the - lean market. From the 10 most ~ lie Universal may then select 4 Iver ones they wish to distribute. veral Have Handled Rank , jfore the formation of the Amer- ' company," he continued, "the : which were turned down by jrsal were offered to other Amer- ' " j;ompanies for distribution. In 1 kst 12 months Universal distri- hvo or three of Rank's films, lie three and the balance went rar backlog. United Artists in ^-iiast has also released Rank aves said the Rank produc- icilities are geared now to pro- "fabout 20 films annually. This |t include the joint production „..:,' with French, Italian and Ger- ^nroducers, he said. "Managing ■ John Davis has been gearing radio for bigger product and i:t which will have international | he said, adding that the ( Continued American exhibitors who haven't played British films in the past are a little afraid of them. We hope to break down whatever resistance there is to British films by having British stars come over to America for personal appearances in connec- tion with their films' openings. We also propose to use television, but thus far our plans are still in the em- bryonic stage." Martin to Head Advertising Hargreaves, commenting on the formation of the Rank American com- pany, said it has been incorporated in Delaware with a capitalization of 1,000 shares. The company will be headed by himself with other officers and directors yet to be appointed, he said. The company will seek an results of this program "will be seen in three to six months." Hargreaves, who left for Holly- wood at the weekend, will return to New York late this evening and de- part on Wednesday for London. He said that he will be back here for a longer stay in January, and return permanently in March. While in Lon- don, Hargreaves said he will resign all of his positions and directorships with the Rank group and sign a long term contract for the presidency of Rank Film Distributors of America. from page 1 ) American sales manager to head ac- tual distribution and sales while Geof- frey Martin, a Rank veteran of over 10 years, will handle advertising, publicity and public relations, in con- junction with an American agency. "We may try to break away from standard advertising methods used here by other motion picture com- panies," Hargreaves said, pointing out that his company will "try to make film advertising look different, as U.S. film ads very much look alike." Silent Regarding Budget Declining to disclose the amount of dollars which the Rank group has set aside for operation of the Amer- ican company, Hargreaves said he will distribute 50 per cent of all Rank's productions, plus films turned out by other British producers, and films produced on the Continent. He said that in the first 12 months of operation, the company will have about 15 films from Rank and about two or three from the Continent- Italian, German or French films, to offer U.S. theatres. He said the Rank group has about 14 to 15 films as a backlog at present "and about 70 per cent of these films are suitable for the U.S. market." The company "will open by Easter around five or six offices across the country," Hargreaves said. REVIEW: The Man Is Armed Republic Somewhere along the fine, this well-intentioned melodrama of intro- spection gets so muddled up in ideals that the actors come off second best. Not even some obvious last-minute briskness by director Franklin Adreon succeeds in taking "The Man Is Armed" out of the routine category. Leading players here are Dane Clark, William Talman, May Wynn, Robert Horton and Barton MacLane, a quintet of acting competency that just doesn't get sufficient dialog and ensuing action to bring all contribut- ing factors to this study of a man gone mad into the realm of believ- ability. Therein lies the Edward J. White production's main fault. The Richard Landau-Robert C. Dennis screenplay picks up Clark as he's released from prison. Outward- ly a grim-lipped, silent individual, he seems to harbor a gentleness and com- passion for his fellow humans. After he manages to kill the wrong man, however, his foothold on a bright- and-promising tomorrow is doomed. After a robbery, he streaks through the adjacent countryside, the gen- darmes in hot pursuit. Gunfire finally sends him out of this world. The film is based on a story by Don Martin. Running time, 70 minutes. General classification. For October release. A.M.W. IT'S ON THE WAY -for the most prosperous Holiday Season you ever had! 4 5 6 headed-for-the-hit- parade songs — sung by Eddie and Debbie —and the rest of this wonderful cast! It's Technicolor and Wide Screen — to get them away from their TV sets and into your theatre! It has wonderfully warm fun all the way— Toys . . . Songs . . . and a lot of the fun takes ■ place in a Department Store., think of the tie-ups for you! MENJOU co-starring R K O RADIO PICTURES with ADOLPHE IVILINJUU tommy NOONAN technicoloU Nita TALBOT Una MERKEL Melville COOPER Bill GOODWIN Howard Met Produced by EDMUND GRAINGER. Screen Play by NORMAN KRASNA. ROBERT CARSON and ARTHUR SHEEKMAN • Story by FELIX JACKS Directed by NORMAN TAUROG • Musical Numbers and Dances Staged by NICK CASTLE . Lyrics by MACK GORDON . Music by JOSEF MYRON Big-Money Package for Your Top Playing MOTION PICTURE DAILY 10, NO. 97 NEW YORK, U.S.A., TUESDAY, NOVEMBER 20, 1956 TEN CENTS us Bureau Report Un'54 Had jl Producers, 7 Exchanges I Theatres Tabulated st 1,241 for 1948 ■om THE DAILY Bureau HINGTON, Nov. 19 - New i:ate two years ago was the I 141 motion picture produc- rablishments" and 197 film ex- -exclusive of studios and ex- specializing in television pro- and distribution, according to isus Bureau's 1954 census of for that state, released today. 141 producers, only 109 of arried a payroll, grossed $15,- ; the 197 exchanges — 187 with • Continued on page 6) 111 Firms' Dividends \ightly in October -om THE DAILY Bureau HINGTON, Nov. 19-Publicly cash dividends by film car- is totaled $1,714,000 in Octo- jgainst $1,695,000 a year ago i.g to the Commerce Depart- tfay. Increase was attributable to a the dividend paid by Colum- iires, from $297,000 in Octo- Continued on page 6) Will Release 14 I 6 Months of '57 Vom THE DAILY Bureau LYWOOD, Nov. 19.-Four- n productions, representing a oenditure of $33,000,000, will jased by RKO Radio Pictures the first six months of 1957, |jeen announced here by Wal- Continued on page 6) VendingWage Hearing Held Special to THE DAILY ALBANY, N. Y., Nov. 19.-The re- vised order for minimum wage rates in retail trade establishments, on which State Industrial Commissioner Isadore Lubin held a public hearing at the capitol today, would affect em- ployees of theatre concession stands. Students would have to be paid for a minimum of four hours on non- school days, but could be employed for less hours on school days. They and other stand workers would be compensated at a minimum of one dollar an hour in zone 1— cities, villages and unincorporated communities having a population of 10,000 or more, and the counties of (Continued on page 2) High Court Rejects Fox Appeal of Plane Tax From THE DAILY Bureau WASHINGTON, Nov. 19 - The Supreme Court today refused to re- view an appeal by 20th Century-Fox from a circuit court decision that it must pay the 10 per cent federal passenger transportation tax on fees paid to hire planes to fly studio per- sonnel on business trips involving lo- cation sites. Fox, in taking the case from the (Continued on page 2) U.S. Distributors Join Japan Censor Group Special to THE DAILY TOKYO, Nov. 16 (By Air Mail)- Ten American motion picture distrib- utors in Japan have voluntarily joined the Motion Picture Code of Ethics Committee, a voluntary censorship body, in order to head off government action in censoring domestic and im- ported pictures threatened by the Education Ministry to prevent minors from seeing "objectionable" films. The committee will seek to estab- lish a workable and responsible system of self-regulation of motion pictures exhibited in Japan. S. F. Autumn Business Up Special to THE DAILY SAN FRANCISCO, Nov. 19.-Fall theatre business is "substantially bet- ter" than last year's in San Francisco and "slightly up" over the entire nine Bay Area counties. Only two of San Francisco's first run houses report a decrease for the comparative periods with the remainder enjoying increases of 10 to 15 per cent. Good pictures spell the difference, exhibitors said. Management of the two theatres reporting a box office decrease— the Golden Gate and the Fox— conceded (Continued on page 2) Catholic Bishops Hit Lurid7 Ads; Urge Avoidance of B-Rated Films Special to THE DAILY WASHINGTON, Nov. 19-While the number of films rated as "objection- able" by the Legion of Decency in the past year showed a "marked decrease" over the previous one, the Bishops' Committee on Motion Pictures has reported that "lurid" advertising and the in- kv'is'ion = Joday tensity" of offensive films "offer serious concern." The committee has also iireed Catholics to avoid all pic- tures in the Legion's B category (morally objectionable in part for all) in its annual report made by Bishop William A. Scully of Albany, chair- man of the committee. Bishop Scully read the report to the Catholic bishops of the United States meeting in closed session last week at the Catholic University of America. It was made public yesterday. Bishop Scully said that "although the number of films in the objection- i Despite Problems' Sees Bright Future Ahead For Exhibitors Quigley, Jr. Is Speaker At Ontario MPTA Meet able classification showed a decrease . . . the intensity of objectionability both in theme and treatment of a large segment of American-made films offered serious concern to the mem- bers of the hierarchy." "Moral retrogression" has also been noted in advertising, the bishop told the assembled prelates. Many films are exploited "which through lurid and salacious details incite the baser nature of man and are alien to his rational nature as a child of God. "This grievous violation of decency (Continued on page 6) Special to THE DAILY TORONTO, Nov. 19-Despite cur- rent and very grave problems the mo- tion picture exhibitor is facing a bright tomorrow, Martin Quigley, Jr., editor of Motion Picture Herald and editorial director of Quigley Publica- tions, stressed in an address to On- tario exhibitors here today. Quigley spoke at a luncheon session of the Motion Picture Theatres Association of Ontario during its annual conven- tion at the King Edward Hotel. A highlight of the luncheon was (Continued on page 6) Rogers Hospital To Get Annual MP A A Gift Notification was received yesterday by the amusement industry's own Will Rogers Memorial Hospital and Research Laboratories that the ten major producing and distributing com- panies will contribute $50,000 to the Fund through the Motion Picture As- sociation of America as they have done in past years. In acknowledging announcement of (Continued on page 6) '0' to Become 'A' In 'Oklahoma' Sign The biggest typographical error on Broadway will be corrected today at noon when sign painters change the "O" to "A" in the giant sign at Brandt's Mayfair Theatre where 20th Century-Fox's "Oklahoma!" in Cine- maScope is the attraction. Representing the state of Okla- homa, which has been highly con- cerned since the error was made, will be lovely Gretchen Wyler, of the hit Broadway show "Damn Yankees." The actress and theatre officials will join in the letter-correcting ceremony which will be viewed by Times Square throngs. Motion Picture Daily Tuesday, November 20. PERSONAL MENTION \ TTILLIAM B. ZOELLNER, head » » of M-G-M short subject sales, will leave Buffalo tomorrow for Bos- ton, alter which lie will return to New York. Charles (Bud) Barry, vice-presi- dent of Loew's, Inc., in charge of television operations, is recuperating at home here following surgery. Morris Helprin, president of Lon- don Film Productions (America), will return to New York tomorrow from London via B.O.A.C. Winston Miller, writer, will re- turn to Hollywood this week from Tokyo. Peter Perakos, Jr., and Mrs. Pe- rakos are the parents of their first child, a boy, born at New Britain ( Conn. ) General Hospital. The father is office manager of Perakos Theatres Associates. • Rex Hopkins, manager of the Ever- green circuit's Hollywood Theatre, Portland, Ore., has been married there to Ruth Johnson McBride. • Jerry Colonna will return to New York from London today via B.O.A.C. Import Restrictions on MPEA Agenda Today Restrictions on import licenses in a number of foreign markets will highlight the agenda of today's meet- ing of the board of directors of the Motion Picture Export Association, it was reported. The MPEA directors will discuss the Malaya market and the import duties levied on American product there, the Burmese restrictions on im- ports and the possibilities of arrang- ing for local distribution there, and the import license situation in For- mosa. Also, talks will center on a Cana- dian Pacific Steamship Line request for films and the Polish Children's Film Festival, in which there is a possibility that some American films may be entered. 'War' in London LONDON, Nov. 19 (By Cable )- Paramount's "War and Peace" had a brilliant premiere at London's Plaza Theatre at the weekend, and the pic- ture and star Audrey Hepburn's per- formance was strong praise from the critics. VendingWage (Continued from page 1) Nassau, Suffolk and Westchester. A minimum of 90 cents hourly would be in zone 2— the remainder of the state. The present minimum rate is 70 cents in upstate cities like Albany; 75 cents in New York. No representatives of concession companies appeared at hearings in four upstate cities. The final session, at the bar association building in New York, will be held Wednesday. The recommendations for changes in minimum wage standards and cer- tain other working conditions were drafted by the Retail Industry Mini- mum Wage Board. A board will be appointed later to prepare a revised minimum wage code affecting specified types of employees in the theatre and recreation field. High Court Rejects (Continued from page 1) Ninth Circuit Court to the Supreme Court, had urged review on the grounds that this was a significant test case, since similar suits against the Government involving five other studios are now pending in the lower courts. The original Fox action was to retrieve the tax paid on sums paid from 1946 through 1949 to the Paul Mantz Air Service to fly photograph- ers for surveys of proposed locations and studio executives on location- hunting trips. Fox argued that these flights were not transportation and therefore tax- exempt; the Government mainatined that since Mantz was hired for the clear purpose of moving employees by air, this was transportation, re- gardless of whether the work was done en route. The district court upheld Fox, but the circuit court reversed this ruling. Refusal of the Supreme Court to take the case leaves the circuit court de- cision in favor of the Government in effect. Editors Nominate 10 For Critics Awards HOLLYWOOD, Nov. 19-Ameri- can Cinema Editors today announced the nominations for the third annual Ace Critics Awards to be voted by the press. Nominated theatrical films are 'Oklahoma,' 'Picnic,' 'Bad Seed,' 'The Eddy Duchin Story,' and 'War and Peace.' Nominated television films are 'Father Knows Best,' 'Four Star Play- house,' 'Jane Wyman Theatre,' 'Schlitz Playhouse of Stars' and 'The Loretta Young Show.' Ballots were mailed press represen- tatives today, returnable Nov. 30th, for announcement of winners on Dec. 8, at the Beverly Hilton Hotel here. Senary Here For Meets On Future Production Conferences on future production and studio activities will be held here during the next two weeks be- tween Dore Schary, vice-president in charge of production, and Loew's, Inc., home office officials. Schary, who arrived in New York from Hollywood, said here yesterday he will "see a number of the top Broadway shows" and confer with company executives. He will also at- tend the meeting of the board of di- rectors of Loew's, Inc., which is scheduled for tomorrow. Pacific Unopposed by FWC in Beacon Action LOS ANGELES, Nov. 19.-The pe- tition by Pacific Drive-In Theatres Corp. to intervene in the Fox West Coast Theatres declaratory relief ac- tion filed Oct. 31 against Beacon The- atres, Inc., operating the Bel-Air Drive-in near San Bernardino, was not opposed by FWC when the petition came up for a hearing which opened today in Federal Judge Harry C. Westover's court. The FWC action against Beacon is based on the claim that FWC's con- ventional California Theatre in San Bernardino is competitive with the Bel-Air Drive-in and is entitled to negotiate for a prior run. Pacific- Drive-in's petition sets forth the view that drive-ins are more competitive with each other than conventional theatres. CFR Hears Johnston Eric Johnston, president of the Mo- tion Picture Export Association of America, was a principal speaker at last night's meeting here of the Coun- cil of Foreign Relations. Johnston, who recently returned to this country from a trip behind the Iron Curtain, spoke on the MPEA's member com- panies plans to sell feature films to Czechoslavakia, Hungary and Poland. He also reported on economic con- ditions in the Iron Curtain countries he visited during his trip. 'Brave' Holds Pace LOS ANGELES, Nov. 19 - The King Brothers' "The Brave One," cur- rently in its fourth week at the Four Star Theatre here is maintaining its brisk pace at the boxoffice with busi- ness for its fourth weekend topping the third by a considerable margin— a "fine" $7,626. Francis L. Sullivan, 53 Francis L. Sullivan, 53, British stage and screen actor, died yesterday at Mt. Sinai Hospital here of a lung ailment. San Francis (Continued from page 1 they "didn't get very good pic Manager Earl Long of the mount, where "Giant" is doing business on the heels of the e? run of "War and Peace," is cor good films, either of extended ventional length, are appreciate an opinion shared by all local tors. Unique among SF's tourist tions are two theatres— the Oi with Cinerama and the Coron "Oklahoma!" Tourist & 1 Bureau statistics prove many to Northern California mac Francisco a "must" on their itii because they wanted to see both of the long run films wh exclusively licensed here in t per half of the Golden State. The art houses, including thf town Stage Door, which just c ed a four-month run with "L Life," continue to enjoy a tren< 1955. The 15 downtown seco seldom have had it better ar: only isolated examples, the ne hoods roll merrily along in tl black. Across the Bay the neighb have not fared so well in spots, with the blame being on tv and, especially in Alame Contra Costa counties, the of juvenile hoodlumism which ing one exhibitor to think < of closing down after i brawls in his lobby. Television's impact on the flee generally is depreciated a year's almost universal wail hi tv would ruin the industry wit| years. NEW YORK THEA11I i — RADIO CITY MUSIC HA H Rockefeller Center GARY COOPER "FRIENDLY PERSUASIO ' Color by De Luxe An Allied Artists Picture and SPECTACULAR STAGE PRESENT! JN TV FILM SERVICE CEN :R • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACIl MOVIE LAB BUI LIN 619 W. 54th St., New Y |k JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor: Richard Gertner, News Editor; Floyd Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Will nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Satur- days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New Yorl Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Pictui Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as |par Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York N. Y. under I March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. av, November 20, 19ob MOTION JTICTURE DAILY 3 ate 'Oscar9 ^initiations .From THE DAILY Bureau ^LYWOOD. Nov. 19— Nomina- jbr the 29th annual awards of pjidemy of Motion Picture Arts bees will be announced Feb. 183 |t is announced by George Sea- licademv president. All pictures hnted by the nominees will be |?d for Academy members at Blemy Award Theatre in Hol- during the last week in Febru- d the first three weeks of Approximately 1,800 members te for the final winners. I Academy board of governors pted earlier this year not to j; the coming nominations. The presentation is set for March 57 loick, Stars Attending f celebrities and civic and so- ignitaries attending tonight's : ie of "Rebecca," at the Nor- [ Theatre. All proceeds from \ jgram will go to the Federation 7 Handicapped. ' "Rebecca" premiere will also o commemorate the 21st an- -''iry of the Federation. Headed :' Leo Mayer, the organization ■handicapped citizens in respon- : iidustry positions. r Prizes for Best =g' Theatre Drive |T id Artists has announced a con- 1IT theatre managers in which of $2,500 in cash and an ex- paid trip to Hollywood will be :Uor the best campaign in behalf 5 King and Four Queens." The " I the biggest single cash award ...,ferecl to showmen in connec- ' u ' L tli a local campaign contest, ng to Roger H. Lewis, UA na- jll irector of advertising, publicity — jlnitation. "King of Showmen" competi- fif open to every theatre in the ^'States and Canada, playing the 3r to June 1, 1957. The Russ- ■roduction is in CinemaScope for Christmas release by UA. (, rt Waterfield and Jane Russell ^;-Field, Clark Gable (a star of Idljji) and Roger Lewis will join panel of motion picture trade ,; ion editors to select the win- •Jpze of the theatre will not be |L3'Of consideration in the judging -_':'ier the amount of money spent ' campaign nor the comparative : e returns will be evaluated. - j will be based solely on in- originalitv, practicability, -J:€ and efficiency-, j campaign submitted must t least five of the following Universal Sales Meeting Set On Coast Dec. 3 Universal Pictures Co. will hold a week-long sales executives conference at the Universal-International studios starting Monday, Dec. 3. It will be attended by the com- pany's sales executives from all sec- tions of the country and Canada in- cluding the home office sales cabinet, the district managers and representa- tives of Empire Universal of Canada, according to Charles J. Feldman, vice- president and general sales manager who will preside. Will Treat 1957 Product The week-long series of meetings, which will also be attended by the company's advertising and promotion executives from New York and the studio, are designed to brief the sales executives on the company's pictures to be released during 1957, to review sales policies and to outline promo- tional plans. Following the studio sales execu- tives conference, the division sales managers will hold a series of re- gional sales meetings with the district managers, branch managers and sales- men in Los Angeles, Kansas City, Chicago, New Orleans, Cincinnati, Pittsburgh and Washington. Top Officials to Attend Milton R. Rackmil, president; N. J. Blumberg, chairman of the board; Al- fred E. Daff, executive vice-president; Edward Muhl, vice-president in charge of production and David A. Lipton, vice-president, will join the sales executives at their week-long series of meetings. Feldman, who will preside, will head the home office sales cabinet which includes F. J. A. McCarthy, assistant general sales manager; P. T. Dana, Eastern sales manager; Foster M. Blake, western sales manager; Henry H. Martin, southern sales manager and James J. Jordan, circuit sales manager. Television Today WB Signs Abbott BURBANK, Calif., Nov. 19 - Jack L. Warner has announced that George Abbott will produce "Damn Yankees" the Broadway musical, as a motion picture for Warner Bros. Production is scheduled for early 1957. RKO 4DEW Line' Short For Television, Screen Of a high order of interest, pro- duction skill and national significance is the RKO-produced documentary subject, "Letter from the DEW Line," which was previewed last Thursday before the invited press at the Essex House in New York. The Air Force was luncheon host with the General Tire & Rubber Company, which will sponsor the subject, to be shown be- tween the halves of the professional football game scheduled over CBS nationally Thanksgiving Day at noon, E.S.T., also sponsored by General Tire. The DEW (Distant Early Warn- ing) Line is that electronic system in the Far North beneath the Arctic Circle which will be our first line of defense in the event of enemy air attack. When completed it will afford the United States and Canada four to six hours in which to bring into action its anti-air forces. Here is a vital subject about which the whole country should be informed and here is a prime example of how television can do just such a job. Later RKO plans to offer a two-reel film subject, further carrying the message to the nation's people.— C.S. A. British TV Executives Study American Methods LONDON, Nov. 19-Three leading British TV executives are currently visiting America. They are Howard Thomas, managing director of ABC- TV; Cecil Bernstein, managing direc- tor of Granada TV, and John Mac- Millan, program controller of Asso- ciated-Rediffusion. Although ostensibly there to study American TV methods, all three are understood to be interested in Holly- wood films now sold to tv interests. The British Broadcasting Corpora- tion has agreed with producers and distributors here to a controlled re- lease of feature films— 20 in a year— '( over the BBC network, but commer- | cial TV contractors are unlikely to agree to such a restriction of their M program plans. Won't Cover Olympics Under Limit: Agencies Motion pictures of the 1956 Mel- bourne Olympic Games will not be available for theatrical or television showing unless the Olympic Commit- tee makes a last minute change in its stand to limit coverage, the American and European news film agencies have declared officially. A year-long negotiation has ended with both sides still in disagreement over policy, the organizations reported. The newsreel companies of several countries proposed to form a pool to film the games at their own cost and to limit the use of the pictures to three minutes in any one newsreel up to a total of nine minutes per day. In addition, the Olympic Commit- tee was offered full commercial rights to the entire coverage of the games in Australia and parts of the world not covered by the members of the news pool, the organization said. The committee refused the pro- posal, according to the film pool. In- stead, the committee suggested that the newsreels could have three min- utes of film a day, but that the amount of film sent from Melbourne would be limited. The pool rejected this coun- ter-offer on the grounds that the re- striction would deny proper news coverage. Alfred Buys Theatres New NBC-TV Lineup LIVINGSTON, Tenn., Nov. 19- Leland Alfred has taken over the Ritz and Sundown Drive-in theatres here from Mr. and Mrs. Fred Rose and Mr. and Mrs. Dwain Peterson, purchasing both properties and equipment. categories: advertising, exploitation, promotion, publicity, tv-radio, retail cooperation and civic activities. The work done in the various categories requires appropriate documentation by tear sheets, photographs and certifica- tion from participating television and radio stations. Application blanks and rules of the contest will be included in "The King and Four Queens" pressbook. A new weekday morning program , lineup for NBC-TV has been an- nounced by Mort Werner, Nice- president of notional television pro- grams. Effective Dec. 31, "Home" will shift to the 10-11 A.M. time, re- placing "Ding Dong School," which! will go off the air Dec. 28, Wernerj said. An audience participation pro- gram, "The Price Is Right," starring! Bill Cullen, will follow "Home." Beckwith Joins NT A Aaron Beckwith, for the past tw years vice-president in charge r MCA-TV's New York office; hr joined National Telefilm Associates £ director of business development. TV Called Ideal for 'Explosion' Advertising NEW ORLEANS, Nov. 19-Tele- vision is the ideal medium for the new technique of "explosion adver- tising," Robert McFayden, NBC manager of sales and merchandising plans, said here last week in a speech before the Advertising Club. McFayden said that "explosion ad- vertising" is becoming increasingly important as the public grows more sophisticated and more surfeited with advertising. The new technique, he said, attracts the attention of the public by lifting the sales message above "the noise level in the market place." Warwick Films Plans fWew TV Company LONDON, Nov. 19-Warwick Films Jhas announced plans to enter the tv jfield. Executive producer Irving Allen Bsaid here last week "We will put a lot lof money into the new company and ■build up a very large organisation." |Four series of 39 films will be made Sfor tv. They will be for Anglo-U.S. srelease and deal with the following fsubjects: "The White Hunter," "The UBlack Knight," "Interpol" stories and Han unnamed subject with Indian back- Sgrounds similar to those of the forth- Icoming Warwick theatrical feature, 'Zarak." NATIONAL MAGAZINE Top level list of Magazines giving special emphasis to the "Woman's Market NATIONAL NEWSPAPER in Sunday Supplements across the nation, with a combined circulation of 39,385,663 to pre-sell a reading audience of more than 150,000,000! NATIONAL TELEVISION! Hundreds of TV Teaser Spots Pre-selling from coast-to-coast! TV Promotions on top National Network Programs ... plus Disc Jockey cooperation plugging song hit "Written on the Wind"! tmC^3 SPECIAL TEASER TRAILERS? Ask your U-I Branch Manager about these advance box-office boosters! y toward BIG. . A (^Jniversal-lntemafional Picture starring OCK HUDSON • LAUREN BACALL ROBERT STACK * DOROTHY MALONE j ROBERT KEITH - GRANT WILLIAMS • HARRY SHANNON R eeled b> DOUGLAS SIRK- Screenplay by GEORGE ZUCKERMAN ■ Produced by ALBERT ZUGSMITH X~ OFFICE From Universal-International. . available dec. 25th Motion Picture Daily Tuesday, November 20, Bishops Hit Sees Exhibitor Future Bright Rogers Fun (Continued from page 1) and obvious dishonesty through mis- representation ( already noted bv trade and secular journalists) call for immediate remedy bv the motion pic- ture industry, lest our films here and abroad be characterized as a complete glamorization and deification of the flesh." During the past year the Legion re- \ iewed and classified 328 motion pic- tures of which 269 were domestically- made and 59 were from abroad, the bishop stated. Of American films, 88 or 32.71 per cent were A-I ( morally unobjection- able for general patronage); 117 or 43.50 per cent were A-II ( morally unobjectionable for adults ) ; 62 or 23.05 per cent were B and one (pro- duced without a Motion Picture Code Seal ) was C ( condemned ) . One movie, "Storm Center," was separately classified. Report on Foreign Films Ten foreign films, or 16.95 per cent, received A-I typing; 24, or 40.68 per cent were A-II; 18, or 30.51 per cent were B, and seven, or 11.86 per cent, were condemned. Last year, 92 American films, or 33.45 per cent, rated B classification, while four were condemned. At the time the Legion noted the largest percentage of offensive films in its history. Film Firm Dividends (Continued from page 1) ber, 1955, to $312,000 this October; and to a special 4,000 stock retire- ment dividend paid by the Roxy Theatre. For the first 10 months of 1956, film company dividends payments dropped slightly from the same 1955 period, totaling $23,317,000, as com- pared with $23,635,000, Commerce reported. Other October payments reported today, unchanged from the 1955 divi- dends, were: District Theatres, $15,- 000; Republic Pictures, $100,000; American Broadcasting - Paramount Theatres, $1,162,000, and Chesapeake Industries, $121,000. RKO to Release (Continued from page 1) ter Branson, RKO vice-president in charge of worldwide distribution, fol- lowing conferences with Daniel T. o O'Shea, president, and William Do- zier, vice-president in charge of pro- duction. Branson left tonight by plane for New York. Use Filmack's New, Deluxe RtfTt ~ IMMEDIATE SERVICE! ^HHT . NO CONTRACTS NO BETUBNS Use at Prevues, Advance or Cross Plugs! FILM AC K Ckiei(t,. III. w.ih Copy. Photos and OH Slogs Talk Used by many circu ( Continued the presentation of the Quigley Award plaque for showmanship to John Mc- Kim of the Odeon circuit. McKim was the manager of the Odeon theatre, Ladysmith, B. C, when he won the Managers' Round Table competition but he has since been transferred to the circuit home office in Toronto. The meeting, which reelected the incumbent board of directors, was told by President Lionel Lester of a letter sent to the Fowler Commission, op- posing pay-as-you-see television. Membership Fluctuates Russ Simpson, reporting lor the membership committee, said while there had been 31 new members, four of them drive-ins, the association had lost 24 memberships. There are a total of 346 paid-up members in the association. Jack Clarke, on finances, said there will have to be something done about increasing the membership fees, since the association has operated at a loss for the last three years. Lester said that discussions are go- ing on with the major bus companies toward the eventual elimination of railroad express for the shipment of films. The question of the cost of press books and mats charged for by Can- adian film distributors, brought up by Jack Weiser, Oshawa, will be taken to the national committee of Canadian Exhibitor Association which begins its sessions tomorrow. 'Human Nature Does Not Change' Speaking on "The Exhibitor Today and Tomorrow," Quigley said, "The public seeks good entertainment. The bedrock strength of the motion picture industry and the motion picture thea- tre operator is that human nature does not change. Entertainment supplies a realistic human need. Customs of people change as do the places where they live. The type and method of motion picture theatrical presentation must adjust with the changing times. But the theatrical presentation of mo- tion pictures is a permanent part of world life. "We do not know for sure," he con- tinued, "whether the theatres of to- morrow will be projecting film made photographically as they do today. The presentation may be electronic or in some manner not yet dreamed of. Yet long after all prophets of doom arc forgotten and home television finds its rightful place in the house- hold along with the telephone, elec- tric refrigerator, radio, vacuum clean- er and other devices and gadgets, there will be theatres— thousands of them— in every country of the world providing motion picture entertain- ment." Cites Six Films Discussing each of the three major branches of the industry in relation to the future of exhibition, Quigley cited "War and Peace," "Giant," "Around the World in 80 Days," "The Ten Commandments," "The King and from page 1 ) I" and "The Seven Wonders of the World" as just a few examples of mod- ern top notch product. "These," he said, will gross worldwide more than any equal number of pictures that can be named in the entire fifty years of history of the feature film. Certainly no industry that is producing that kind of product is dead or dying." Points to Production Abroad Turning to the future he said that the outlook for quality product is cer- tainly as promising. "The studios re- alize that pictures have to be better to compete successfully for the pub- lic's time. Studios in Britain, on the continent and in other parts of the world are learning more and more how to make films that will appeal in the international market." Quigley then cited the revolution in Hollywood from studio-made prod- uct to independent production and said that this would give the creative artist, the producer and the director a greater stake in the financial suc- cess of the picture and greater autono- my in making it. On the exhibition plant itself he pointed out that largely it has not kept up with the times. This obso- lescence, he said, has had much to do with the recent wave of closings. "It is axiomatic," he said, "good product should be shown in the best possible circumstances." Among other problems of exhibition Quigley mentioned falling mid-week attendance and the rapidly changing pattern of runs and clearances. Calls for Adjustments "Each of the various types of ex- hibition situations," he said, "must adjust as circumstances indicate to changing conditions. Each theatre needs to adjust with population changes. Each theatre needs to keep modernized. The introduction of the new techniques has required new equipment and in some instances en- tirely new theatres." On distribution Quigley mentioned the present moves by the majors to streamline their exchange plants. Con- cerning exhibition's relations with dis- tribution, he said, "We look forward to the time when distributors and ex- hibitors will work together, at least most of the time, with their attention on their main target. That is— The Public. "At present and in the past exhibi- tors and distributors have spent too much time and trouble in negotiations with each other." 'The Best Devised Medium' Summing up, he said, "After all the motion picture medium theatrical- ly presented is simply the best de- vised medium for die dramatic re-cre- ation of reality. What the writer, dramatist and entertainer of the fu- ture can conceive may best be pre- sented in theatres. This insures the motion picture exhibitor of a bright tomorrow." Richard Main, of Sutton, described (Continued from page 1) the annual MPAA gift, Abe Moi president of the hospital fund| "The major companies are si in a very substantial way thei ingness to support and maintaii Will Rogers Memorial Hospi: Research Laboratories. This gift again proves that each and one of the ten companies are sc behind the hospital, and tha recognize the worth and the ni the services rendered to 'oui employees and their families, indeed grateful to the MPAA help and, as in the past, it wil us well along our serious way bringing healing to our industi i pie and restoring them to lives." N.Y. State in '54 (Continued from page 1 paid employees— took in $298, i i comparisons with the 1948 censi reported. The 1,159 regular film grossed $176,807,000, in 1< against the $198,196,000 colle< the 1,241 under-roofers opera) years earlier; the 126 drive-ins $6,828,000; grosses of the 33 d operating in 1948 were not di: Ohio figures, also reported tc the Census Bureau, revealed n producers— seven with payro total receipts of $650,000 in is! 34 film exchanges— 30 with p took in $19,969,000. Again, If ures were not available. The 599 regular theatres $46,474,000, as against $63,54 in by the 792 film houses in 1£ 164 drive-ins grossed $10,7 compared with $3,732,000 gro the 88 outdoor theatres opers 1948. Progress Report Ms On Study of Code A progress report on the st the Production Code and the picture industry's self-regulati been presented at a meeting Code committee of the Motion Association of America. The meeting was presided Eric Johnston, MPAA presidei was brought up to date on th committee's work on recommer for changes in procedures of t duction Code Appeal Board certain Code regulations. Roy Kellino Dies HOLLYWOOD, Nov. 19-R [ji lino, 44, motion picture direct* ; di of a heart attack in his home||f day. Funeral' services will Wednesday in West Los AnsleS Quigley's speech as 'Thought ■ '< quiet,' He added that 'we are Wj to find that Martin Quigley's \m editorial director has been tap] one as intelligent,' EXCITIN ET-TOGETHER! OUTSTANDIN RPRISES! w FOR A M»W B,G MIGHT! * * * lf yoU'Vt BEEN IN W mm ram —«« f0R « OR WORE «ARS VOU GO YOUR WH1CAT.OM f0RW HO* • • • fR01* W0T.0H MCTURE PIONEERS 729 SEVENTH AVENUE NEV* YORK 19, N. Y. at the 18th ANNUAL DINNER of the Motion Picture Pioneers Honoring Robert J. O'Donnell "Pioneer of the Year FRIDAY EVENING, NOVEMBER 30th WALDORF ASTORIA HOTEL RESERVATION — $20 Per Person Dress Informal SEND YOUR CHECK NOW TO— HARRY J. TARIFF 729 Seventh Avenue New York 19, N.Y. Vw JlOl I 1115 KAREN STEELE 'James "6 lson PHIUP co°lidge,rafael campos*claude akins.george neise * Screenplay by LAWRENCE ROMAN and JOHN ROBINSON Produced by SAMUEL GOLDWYN, JR. Directed by JERRY HOPPER TECHNICOLOR MOTION PICTURE DAILY I 80, NO. 98 NEW YORK, U.S.A., WEDNESDAY, NOVEMBER 21, 1956 TEN CENTS llings : jist Standing pmmittees of (OA for Year l]\ame Other Units ; Special Projects I e standing committees of The- Owners of America for 1956-57 made public yesterday by presi- Ernest G. Stellings. Additional aittees for special projects and arnents will be named as re- n to carry out the current pro- Sit was reported. Missing from ist of 23 TOA committees is a appointed to deal with arbitra- e co-chairmen of each standing (Continued on page 7) Js First Pre-Release \licity Manual Out By LESTER DINOFF Hit thousand copies of Warner pre-release publicity manual for $ Doll" will be sent out this "to exhibitors, fieldmen, branch district managers and to foreign :ity people, according to Robert iplinger, vice-president and di- of advertising and publicity ie compnay. jlinger said a pre-publicity al will be sent out on all future Bros, release, containing a rehensive advertising and pub- report including all newspaper, me, radio and television breaks (Continued on page 6) Weoision C0MP0r Allied Committees Will Meet Before End of Year on Achieving 'Rapprochement' Meetings between committees of the Council of Motion Picture Organiza- tions and Allied States Association will take place "between now and the end of the year" to seek to bring about "a rapprochement" between COMPO and the exhibitor organization, according to Emanuel Frisch, chairman of the COMPO committee. Rube Shor, president of National Allied, announced earlier this month he will shortly appoint a committee to negotiate with COMPO to determine whether or not the exhibitor group should rejoin COMPO. Frisch was named chairman of the COMPO committee, following that organization's executive committee meeting in late September. Frisch's group is to study Allied's complaints against COMPO and its special counsel Robert W. Coyne. Thus far, only preliminary talks on the matter have been held between both parties. Kodak Votes Dividends for 51,000 Employees Special to THE DAILY ROCHESTER, N. Y., Nov. 20.- The directors of the Eastman Kodak Company today voted wage dividends estimated at $35,700,000 to be shared by about 51,000 Kodak men and wo- men in the United States. The wage dividend, to be paid next March 19, is the highest amount authorized since the plan was begun by the company 44 years ago. Eligible employees will receive $31.75 for each $1,000 they earned at Kodak during the five years from 1952-56. The Kodak directors declared a (Continued on page 2) Set 3-Shows-a-Day For '10' in Detroit The Cecil B. DeM file-Paramount production of "The Ten Command- ments" begins an experimental three- shows-a-day run in Detroit today with only the evening performance sched- uled for reserved seats, Paramount has announced in disclosing future open- ing dates for the picture. The purpose of the special policy is to compare results with the legiti- mate theatre scheduling being ob- served in all other runs of the picture. The performances are arranged for (Continued on page 6) FIRST TIME AT POPULAR PRICES! R0DGERS & IAMMERSTEIN PRESENT OKMHOMAf 'Giant' Tops WB Grosses With approximately 30 new open- ings this past week and a number of sustained holdover engagements, George Stevens' "Giant," presented by Warner Bros., has established itself as the greatest grosser of all time for Warner Bros., the distributor. The following grosses were reported for the picture in several of the new situations: $27,481 for the first four days in Indianapolis; $25,545 the first three days in Atlanta; $23,678 for four days in Cincinnati; $23,526 in four days in Columbus; $22,735 for five days in Syracuse; $21,000 for five (Continued on page 6) Optimism the Keynote At CEA Toronto Confab Special to THE DAILY TORONTO, Nov. 20 - Optimism pervaded the annual meeting today of the national committee of Cana- dian Exhibitors Association here. Morris Stein was re-elected chairman of the meeting which was noteworthy for its lack of contentious issues. "We've reached the bottom of business," said Owen Bird, Ladner, B.C., exhibitor, who also operates the ( Continued on page 2 ) Iii Anti-Trust Case Federal Court Decides for B&K, Majors Tower Theatre, Chicago Loses Suit for Damages Special to THE DAILY CHICAGO, Nov. 20.-A Federal jury has returned a verdict here in favor of Balaban and Katz Corp. and the major film distributors in an anti- trust suit filed against them by the Tower Building Corp., owners of the building housing the Tower Theatre here. The jury found in favor of the defendants on all counts in the suit. The plaintiff had sought to prove $700,000 in damages and had insti- tuted suit for "treble damages," or (Continued on page 6) Fox Overseas Drive Brings Record Billings The greatest amount of billings in any single week in the history of 20th Century-Fox's International and In- ter-America Organizations was achieved during the week of Nov. 11 to 17 which was dedicated to ( Continued on page 2 ) Figaro Will Produce Five for UA Release Figaro, Inc., will produce five pic- tures in 1957 for United Artists re- lease, Robert Lantz, vice-president, announced yesterday. The five features to go before the cameras next year include "Top Dog" "Commencement" and "Border Trumpet" all to be produced by Wal- ter Wanger. The others are "The Quiet American" and "Santo Cow- boy," both to be written and directed by Joseph L. Mankiewicz. A MAGNA PRODUCTION distributed by 20th Century-Fox CINemaScoPE: Technicolor ADVERTISED IN THE DECEMBER ISSUE OF Redbook ^Nearly 7,000,000 Primary Readers THE MAGAZINE FOR YOUNG ADULTS - Motion Picture Daily Wednesday, November 21, PERSONAL MENTION TV-ENNETH HARGREAVES, presi- dent of Rank Film Distributors of America, returned to New York yesterday from Hollywood and will leave here today via R.O.A.C. for Lon- don. • Milton R. Rackmil, president of Universal Pictures, will return to New York today from the Coast. Mrs. George Skouras on Saturday will attend the Bovs Town of Italv Holiday Ball at the Statler Hotel, Hartford. Ernest Pelson, regional auditor for Buena Vista in Philadelphia, will be married in Montclair, N. J., to- morrow to Blanche Stewart. • Oscar F. Neu, president of Neu- made Products, Inc., who is con- valescing from surgery at New York Hospital, will return at the weekend to his home in Crestwood, N. Y. • Gabe Sumner, for six years a pub- licist at Paramount here, has resigned to enter business for himself as press liaison for entertainment and indus- trial accounts. To Stress 4Fim' at 18th Annual Pioneer Dinner A policy of stressing entertainment ( "less speeches— more fun" ) has been adopted for the 18th annual dinner of the Motion Picture Pioneers this year, according to Sol A. Schwartz, general chairman of the dinner. The affair, which is in honor of R. J. O'Don- nell, named "Pioneer of the Year," will be held at the Waldorf Astoria Hotel in Fridav evening, Nov. 30. 10' Teen-Agers to See More than 1,600 of New York City's underprivileged teen-agers will attend the first unscheduled performance of Cecil B. DeMille's "The Ten Com- mandments" at the Criterion Thea- tre here on Friday. A morning show- ing of the film was arranged under a program formulated by The Na- tional Council of Disc jockeys for Public Service. No Paper Tomorrow The MOTION PICTURE DAILY will not be published tomorrow, Thanksgiving Day, a legal holiday. Kodak Votes 1 (Continued from page 1) cash dividend of 60 cents per s and an extra dividend of 25 cent: share on common stock and the i lar one and one-half per cent dend on preferred stock. These dends are payable Jan. 2, 195' share owners of record Dec. 5, Total cash dividends declared on mon stock in 1956 amount to ! per share, which compares with ! a share in 1955. Kodak directors also declare common stock dividend of 5 per or one share for each 20 shares The stock dividend is payable Jai 1957, to share owners of record cember 5, 1956. THE WINNER of the Motion Picture Herald Grand Award for "small situation" Showmanship, John McKim of the Odeon circuit, receives his silver plaque from Martin Quigley, Jr., right. Presentation was made at the convention of the Motion Picture Theatres Association of Ontario held Monday in Toronto. CEA Meeting (Continued from page 1) West Coast Booking Association. "There is no direction for us to go now, other than up." The exhibitors expressed their de- light that distributors are beginning to realize the uphill fight faced by exhibitors. Provincial governments across the country will be approached by all the exhibitor associations on the ques- tion of the amusement tax. The Academy Awards Contest con- ducted last spring at the invitation of Charles Chaplin, general manager of United Artists Corp., was unanimous- ly approved by the exhibitors as a success. F. G. Spencer was elected eastern vice-president, while Duane Macken- UA Fieldmen's Meet Set Here Nov. 29 A United Artists fieldmen's con- vention, bringing together exploitation representatives from every territory in the United States and Canada, will be launched here on Nov. 29, Roger H. Lewis, national director of adver- tising, publicity and exploitation, announced yesterday. The three- day session at the Park Sheraton Ho- tel will unveil plans for new promo- tional procedures and set a detailed exploitation program to back UA's roster of approximately 48 releases for the coming year. The conference, the first of its kind held by UA, will implement the com- pany's campaign to revise and stimu- late promotion at the local level. zie was named western vice-president. Secretary treasurer is Dick Main. Arch Jolley continues as executive secretary of the organization. Fox Overseas Drive ( Continued from page 1 ) Emanuel D. Silverstone, vice ident and general sales manage was announced yesterday. The dedication week to the pany executive was part of the organization's 1956 Sales I known as the Overseas Olyi Drive. Rodgers and Hammerstein's magnificent mo- tion picture presentation of "OKLAHOMA!", at popular prices, is being presold to millions of women and their families in McCall's. Great stars like Gordon MacRae, Gloria Grahame, Shirley Jones and Gene Nelson — unforgettable songs of Richard Rodgers and Oscar Hammerstein II— plus glorious Techni- color and Cinemascope— will prove an irre- sistible magnet to this active, movie-going audience! And McCall's more than 4,750,000 families will bu/7d big box-office for "OKLAHOMA!" McCalls The maqazme of Togetherness reaching Them 9 more than 4,750,000 fam.hes MOTIOX PICTURE DAILY. Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. V Editor. Telephone HOllywood 7-2145; Washington. J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope William |Bui nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays iuii days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." xtii Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture lisH Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a r."' Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the March 3, 1879. Subscription rates per year, ?6 in the Americas and $12 foreign; single copies, 10c. ORE BOX-OFFICE BOUNTY! Last week we told you about "The Opposite Sex," "Julie," "The Teahouse Of The August Moon/' "The Iron Petticoat," "The Great American Pastime," "Edge Of The City." Here's more of the wealth of fine entertainments from AA-G-AA. The Great Love Story! THE BARRETTS OF WIMPOLE STREET (Cinema Scope — Metrocolor) Jennifer Jones, John Gielgud, Bill Travers, Virginia McKenna. ft THE LITTLE HUT Based on the stage play They're hungry for women And Ava's but one— A plot that provides you A Hut-full of fun. Ava Gardner, Stewart Granger, David Niven. A Herbson Production A timely drama of a scandal magazine's publisher and his vic- tims. Highly explosive and exploitable! Van Johnson, Ann Blyth, Steve Cochran. For fun, romance and a warm glow, follow THE HAPPY ROAD" Gene Kelly, Barbara Laage, Michael Redgrave. A Kerry Production An American correspond- ent in Mexico uncovers the ancient ritual of "The Sacrificial Virgins." if THE LIVING IDOL" (CinemaScope — Color) Steve Forrest, Liliane Montevecchi, James Robertson-Justice. An Albert Lewin Production II RAINTREE COUNTY" It is not too early to predict that it will be one of the great attrac- tions of all time ! (In M-G-M Camera 65— Metrocolor) Montgomery Clift, Elizabeth Taylor, Eva Marie Saint, Nigel Patrick, Lee Marvin. COLUMBIA'S CHRll FOR YOUR MOST IM HOT ON THE HEELS OF THAT SENSATIONAL HERE'S THE BIG, BIG NE WITH THE NATION'S TOP ROCK 'N' ROLL STARSI _ The kings of ROCK are rollin' back the screen ... in their BIGGEST ! ■ ■ TANT AUDI EN FOR A SOCK TEEN-AGE* COMBO SHOW- OK"ROCK" WITH E SHOCKING JUVENILE DELINQUENCY STORY HAT'S NEVER BEEN TOLD BEFORE! THE STARK TRUTH ABOUT TEEN-AGE GANGS! THEIR WARS! THEIR GIRLS! THEIR CRIME- SCHOOLS! mm cing Laurie Michael Jerry with CARROLL - GRANGER ■ JANGER • BLAKE and FREDDIE BELL AND HIS BELLBOYS Screen Play by LOU MORHEIM and JACK DeWITT • Based on the Novel by FRANK PALEY • Produced by SAM KATZMAN Directed by FRED F. SEARS • A CLOVER PRODUCTION 3,0 for 'c/o// Motion Picture Daily Wednesday, November !l -|u Tower Case {Continued from page 1) 82.100.000, which Judge Julius J. Hoffman had ruled permissible under the anti-trust laws. Suit was filed against Loew's Inc., Columbia Pic- tures Corp., Paramount Pictures, Inc., Paramount Film Distributing Corp., RKO Radio Pictures, Inc., 20 Cen- tury-Fox, United Artists Corp., Uni- versal Film Exchange Distributors. Warner Bros. Pictures Distributing Corp., Balaban & Katz, Chicago Or- pheum Co., RKO Theatres, Inc., Warner Bros. Circuit Management Corp., Warner Bros. Theatres, Inc., and Winston Theatres Corp. The Tower Buliding suit had charged that the aforenamed "monop- olized first runs downtown and first outlying runs" and "in a conspiracy put the Tower Theatre in a run sub- sequent to die Loop and subsequent to the first outlying runs, thus giving the Tower an inferior playing posi- tion to B & K and W.B. theatres." Avalon, Capitol Named The suit further charged that while B & K "formerly operated the Tower Theatre they did not own it and con- sequently favored the Tivoli and the Southtown theatres, both of which they owned and operated." The suit placed similar charges against War- ner Bros. Theatres and named the Avalon and Capitol as the key theatres in the case. The suit charged further that the distributing companies and B & K made a special deal in 1947 with H. Schoenstadt & Sons with reference to the Picadilly Theatre, "putting it ahead of the Tower." The period for damages asked began in 1938 and extended to Sept. 18, 1950, the date on which the suit was originally filed. The trial began Oct. 23" and lasted four weeks and two days. The Tower Theatre was construc- ed in 1925 by the Tower Building Corp. and opened in April, 1926, by Lubliner and Trinz, a subsidiary of B & K. Since then and until March of this year, B & K have directly or through subsidiaries been tenants. In a statement this morning, David Wallerstein, B & K vice-president, ex- pressed satisfaction with the jury's verdict. W. Donald McSweeney, at- torney for the plaintiff, indicated the possibility that an appeal may be : iki-ii. WB Publicity Manual (Continued from page 1) thus far and also those anticipated. "Exhibitors all over have been writing us telling of the need for such a manual," Taplinger said. He presented a letter from Trueman T. Rembusch of Syndicate Theatres, Inc., of Franklin, Ind., in which Rembusch stated: "The Motion Picture Daily for Nov. 7, 1956, carried a story out- lining your plans for publicizing War- ner pictures. Your ideas of a pre- release publicity manual are excel- lent. Many, many pictures are re- leased without adequate advertising material and we have a hell of a REVIEWS: The Great American Pastime MGM Hollywood, Nov. 20 Understandingly produced by Henry Berman, and smartly directed by Herman Hoffman from an amusing screenplay by Nathaniel Benchlev, this comedy built around Little League Baseball figures to please mightily the people it pleases at all, and to leave the others quite cold. "Others" in this instance means that minority of American citizens who don't care a whoop about baseball or small fry or plain family stories. The way it worked out at the Hollywood preview was like this: The payees had come in to see "Tea and Sympathy" and the unidentified preview picture. As soon as the previewed subject identified itself, the people indifferent to baseball and children left. The people who didn't leave had a grand time for themselves, laughing at a story in which Tom Ewell reluctantly accepts captaincy of a Little League team and survives the experience scarred but successful. To the baseball-con- scious audience the picture is sure-fire entertainment. Ewell, in another of his expert portrayals of the traditional American husband, is assisted in this outing bv the pictorial Anne Francis, ex- cellent as his wife, and the adept Ann Miller, effortlesslv effective as the young widow whom Ewell and his wife believe to be angling for his affections. Rudy Lee, the bov in the family, Dean Jones, Judson Pratt and manv others figure in a storv that makes a powerful case for Little League baseball, as a force for familv and for communitv unity. The target audience would appear to be the familv circle and the mounting millions of small bovs in the world. That's a prettv big target. The picture scores a bull's eye. Running time, 90 minutes. General classification. For December release. William R. Weaver Rock, Pretty Baby Universal This is a rather gentle rock 'n 'roller, apparently aimed at satisfying the tastes of that all-important 16-24 age group without arousing them to the rowdiness which sometimes accompanies rock'n'roll programs. There are no juvenile delinquents or "crazv, mixed-up rebels" in this story, just sensible, wholesome "cats." Sal Mineo and John Saxon are the names that will attract the rockin' set to this production. Mineo is the wise-cracking drummer of a high school rock'n'roll band, Saxon the guitar-plaving leader. Their problem is to get their band accepted professionally before graduation, else the bovs will have to go their separate ways. Strewing their road with obstacles are Saxon's father, Ed Piatt, who wants his son to follow in his steps as a doctor; a fraternity that black- balls the band for playing rockin' dance music instead of quiet "necking" music, and a resort manager who almost hires them but decides that rock'n'rollers might give his establishment a bad name. Personal complications arise for Saxon in the shapely form of Luana Patten, the teenaged arranger for the band. When she tells him that thev should date others to make sure their feelings are "real love," the pair breaks up. All ends well when Saxon's father reunites the pair and the resort manager hires the band under pressure from teenage patrons who heard the audition. George Winslow and Shellev Fabares make a shrewd play to steal the picture as the child-sized brother and sister of Saxon. Thev have the choicest comedy lines and deliver them with polish. Fay Wray is a verv competent mother to this familv. There are 17 rock'n'roll tunes, in part or in whole. Edmond Chevie produced, Richard Bartlett directed, and the script is bv Herbert Mar- golis and William Raynor. Running time, 89 minutes. General classification. For January release. Gus Dallas time exploiting them." Other exhibi- tors across the nation voiced the same opinion, Taplinger said. The manual is accompanied by a letter to exhibitors from Roy H. Haines, president of Warner Bros. Pictures Distributing Corp., who states that "we believe that these pub- licity campaign plans and ideas are of great importance, and we hope that you will take the time to read them so that you can get a complete perspective of the advertising, pub- licity, promotion and exploitation that will acquaint your public witli . . . the picture." m. p. da m BUDD SCHULBERG, producer, ri his brother Stuart, executive vice of the new company, at the Hote I interview. Form Schulberg Fij i To Make 5 Picturt Budd Schulberg and his Stuart have formed Schulb ductions to make at least five —probably one every nine The productions will cost ur 000,000 each and a major < probably will finance and them. The pictures will be based ous aspects of American Schulbergs said in a press oc at the Hotel Sulgrave here, will be "In the Everglades' are "The Disenchanted," "O Avenue," "Paso Doble," and titled as yet, which will t Puerto Bican migrations. Goldwurm Oppose French Exchanges Strong opposition to the ment of an organization to exchanges in the United S exclusive distribution of Fre tion pictures was expressed ; by Jean Goldwurm, presidei Times Film Corp. here. He a statement that such a setu be "contrary to sound busine pies and would undermine, hire, the U.S. market for Frer 'Ten' in Detroit ( Continued from page morning (10:00 A.M.), i (3:00 P.M.), and evening P.M.) Detroit was chosen trial because it is considerec hour city," according to a P official. "The Ten Commandmen open Friday in Toronto, Mi Miami Beach on Dec. 14, Montreal, Baltimore, Cincini Buffalo on Dec. 21, Param- ported. 'Giant' Tops Gross ( Continued from page days in Providence; $19,868 days in Little Rock, and $17 five days in Madison. Second week runs were d as "equaline" or nearly i opening week figures aroi country, and "strong return also attributed to all current runs of the picture. Motion Picture Daily me Critics television critics and col- i of the daily press are of friendly to the medium in they work but they are not eluctant to voice construc- Il!\{'iticism or administer chas- ■t when they feel it neces- UtHlsked to vote again this year annual Motion Picture AME poll of television and shows, many of them comments on their view of ytustry. Among them were: t L. Schier, Philadelphia ews: "Steady trend toward lm seems to be stifling de- pnt of new kinds of tv pro- |TV potential hasn't really been but putting reliance in tried jie show business formats is jiging for viewers. This year tp performers are victims of, i, familiarity. Most repulsive Hice: beefing up volume of >cials, interrupting dramatic Ipr commercials." T better transcontinental ma- Too many coast-to-coast pro- specially daytime shows, suf- lack of adequate transmis- w-how or equipment. Many uffer from inadequate camera Unnecessary fake applause '"^e eliminated." To Celebrate Anniversary 30th Anniversary of the Na- iroadcasting Co. will be ob- jwith a special four-day con- j at the new Americana Hotel ,-Harbour, Miami Beach, Fla., ;2-15. Owners and executives affiliated television and radio ,! stars of the network, and ■jres of NBC and the Radio iBon of America will attend. Ml W. Sarnoff, president of Jwill deliver the convention's 'il address Dec. 13. ring Olympics s-Lux Television Corp. will . half-hour motion picture fea- 'f the Melbourne Olympic available for distribution to ons, according to Leo Brody, t to the vice-president of sales is-Lux. The ban of newsreel verage by the Olympic Com- ,does not affect the Trans-Lux Tody said, Official Films Gains In Sales and Earnings Official Films, Inc., and its wholly owned subsidiaries made substantial progress in sales, earnings and finan- cial position in the fiscal year ended June 30, 1956, according to Harold L. Hackett, president, in his annual report to stockholders. Distribution commissions and gross profits from sales in the recent fiscal year aggregated $2,735,590, compared with $1,200,000 in the year ended June 30, 1955. Hackett said pre-tax earnings increased even more, rising to $908,007 from $350,000. The net income of $424,007 was equal to 16 cents per share on 2,613,903 shares of common stock outstanding. 'See /f Wow' Selects Children's Programs "The Secret Life of Danny Kaye" will head a list of programs to be viewed at home and discussed in classrooms throughout the nation by millions of American children, under a new plan of cooperation between the National Education Association and CBS-TV's "See It Now." Announced jointly recently by the show's producers, Edward R. Mur- row and Fred W. Friendly, and NEA executive secretary William G. Carr, the tie-in begins with the Danny Kaye program which "See It Now" broadcasts Sunday, Dec. 2, and ex- tends to later productions. One Man s TViews By Pinky Herman 55 FIVE years ago a bouncy dittv entitled "Luekv Old Sun" (Just Rolls Around Heaven All Dav) came out of nowhere and landed smack- dab at the top of the "Hit Parade," Monday night at 10:00 P.M. Frank Capra's documentary telefilm, "Our Mr. Sun," CBSponsored by the Bell Telephone Co., easily should capture top honors both for enter- tainment and educational qualities. Featuring Eddie Albert as narrator, this scientific expose of man's amazing discoveries about the sun is told in language that is simple and clear enough to be understood by children, and the graphs and charts which depicted the progress of scientists' exhaustive and determined efforts to learn the secrets of the sun without which there can be no life. Frank Capra, whose genius earned for him three Academy Awards in the field of motoin pictures, has spent four years making this new telefilm science series, of which "Our Mr. Sun" is the first, and thanks to his great talent we can all rest a bit easier as regards the future of the earth at least for the next billion vears or so. Paraphrasing the song hit, we might sing, "That Luckv Old Earth" (Just lolls in the Sun's Heavenly ravs.). Incidentally, the Capra film will be screened in Hollywood on Tuesday night as a feature of a banquet at which Consolidated Film Industries will be host to American Society of Cinematographers. ft ft ft Starting tomorrow and thru Monday, Nov. 26, sportscaster Harry Wismer will emulate a whirling dervish. He'll describe the play bv play of the annual Thanksgiving Day classic between the Green Bav Packers and the Detroit Lions for General Tire TVia CBS at 12:00 noon. At 5:50 he'll present his regular "General Sports Time" broadcast over Mutual from Detroit: On Friday, Nov. 23, Harrv flies back to Gotham to narrate a special sports film for RKO and handle his regular "Sports Time" stint that evening: Next day, Saturdav, he flies to Iowa City, la., to do the Notre Dame-Iowa game over Mutual; also on Saturdav his telefilmed "Bethlehem Sports Show" will be seen on NBC-TV at 6:30 P.M.; On Sunday Whiz-mer will be in Chicago for the plav by play description of the Pittsburgh Steelers— Chicago Cardinals gridiron contest over Mutual, and at 6:45 P.M. he'll taxi to Michigan Boulevard and the WGN Stu- dios for his regular "MBSundav Sports Time." Monday morning he'll be back in New York to narrate the INS-Tele-News sports TV Reels, "This Week in Sports" and Bethlehem Sports Time." (and you think you're a busy man). Harry Wismer TOA Groups (Continued from page 1 ) committee represent a cross-section of the TOA membership with each member well versed in the field to which he has been assigned, it was said. These co-chairmen will closely work with the TOA membership. George Kerasotes, chairman, Wal- ter L. Morris, Burton Jones and Art Adamson comprise the Organization and Membership Committee; E. D. Martin, chairman, Nat Williams, Wal- ter Reade, Jr., Albert M. Pickus, Tom Jones and Elmer C. Rhoden-research; Sam Pinanski chairman, and Pat Mc- Gee— Council of Motion Picture Or- ganizations; Si Fabian, Mitchell Wolf- son and John Balaban-Theatre Tele- vision; A. Julian Brylawski and Philip Marling— National Legislation; LaMar Sarra, co-chairman; Robert Bryant, co-chairman, and Hulda Mc- Ginn-State tk Local Legislation; H. F. Kincey— Film Reviewing; Duncan Kennedy and Philip Harling-Labor Relations. Five for Drive-ins Also, Horace Dennings, chairman. Michael Redstone, Albert Forman, Jack Braunagel and Douglas Amos- Drive-in Theatres; Henry Anderson, and J. J. Rosenfield-Building & Safe- ty Codes; Bert Nathan, chairman, B. S. Conviser, Fred A. Danz, Sylvan Myers and J. C. Hoover-Concessions; Joseph J. Zaro, co-chairman, Lucien E. Pope, and Edwin Gage, co-chair- man—Theatre Equipment & Acces- sories; John W. Keiler II, Donald Schine, Emil Bernstecker, Ralph E. McClanahan and Thornton Sargent —Public Relations; Arthur H. Lock- wood, chairman, Gene Lutes, Jack Wallens, Morton C. Tune, and Morton Thalhimer— Insurance. Rhoden a Chairman Also, Herman M. Levy— Legal Ad- visory; Elmer C. Rhoden, chairman, Arthur Lockwood, Robert J. (Bob) O'Donnell, Nathan Grere, J. B. Schuyler and Herman Hunt— Star or the Year Award; Sam Pinanski, chair- man, Walter Reade, Jr., Elmer C. Rhoden, Si Fabian, E. D. Martin, Morton Thalhimer Sr., and Myron N. Blank-Representatives to COMPO Executive Committee; Sam Rosen, chairman, Henry G. Plitte, L. J. Wil- liams, Hal Barnes, James W. Gaylord, Andrew J. Sullivan Conrad Brady, Dave Jones, Seymour L. Morris, and M. B. Smith— Showmanship Commit- tee; Fred A. Danz, Joseph C. Emma, Arthur Rosen, C. L. Patrick, Paul L. Krueger and John H. Rowley— Presi- dent's Host Committee. Committee for Stamp Plan Also, Walter L. Morris, chairman, David Kamskv and Harold Field- Stamp Plan Committee; Walter Reade, Jr., chairman, Myron N. Blank, E. D. Martin, Marvin Gold- man, Walter L. Morris and Carl E. Anderson — Foreign Film; Morton Thalhimer Sr., chairman, and Philip Harling— Real Estate, Tax & Evalua- tion Committee. Hew York to Chicago-$15 a booth! Ship UNITED! COLLAPSIBLE SHOW BOOTHS and sales displays can be used in one city today and in another city tomorrow. Just ship them overnight on United's 300-mph DC-6A "Big Lift" Cargoliners. Cost for 200-lb. shipment, New York to Chicago-$15*. Examples of United's low Air Freight rates per 1 00 pounds CHICAGO to CLEVELAND $4.78 NEW YORK to DETROIT $5.90 DENVER to OMAHA $6.42 SEATTLE to LOS ANGELES $9.80 PHILADELPHIA to PORTLAND $24.15 SAN FRANCISCO to BOSTON $27.00 "'These are the rates for many commodities. They are often lower for larger shipments. Rates shown are for informa- tion only, are subject to change, and do not include the 3% federal tax on domestic shipments. YOU'RE DOUBLY SURE ON UNITED-Space for your shipment on the flight you want is guaranteed by Re- served Air Freight. . . . Weather-mapping radar on United's DC-6As helps assure that your shipment will arrive on schedule. . . . There's assurance, too, in United's round-the-clock cargo schedules and in United's kid glove cargo handling procedures. iftimore Washington. D. C. SHIP FAST. ..SHIP SURE. ..SHIP For service, information, or free Air Freight booklet, call the nearest United Air Lines Representative or write Cargo Sales Division, United Air Lines, 36 South Wabash Avenue, Chicago 3, Illinois. UNITED AIR LINES MOTION PICTURE DAILY 80, NO. 99 NEW YORK, U.S.A., FRIDAY, NOVEMBER 23, 1956 TEN CENTS Hoard Meet PEA Studies ltry in Two lm Festivals ed to Participate \lexico and Cannes ticipation in film festivals in o and France was considered ft board of directors of the Mo- Picture Export Association at sveekly meeting, it was reported. MPEA has been requested to |ipate in the Mexican film festi- ihich will take place Dec. 3 to honor the 25th anniversary of ltroduction of talking pictures t country. Also the Cannes Film al Committee in France has d the MPEA that their annual il will take place May 2-7 and (Continued on page 3) kk Appointed UA \ District Manager ie Tunick, United Artists branch ^er in Philadelphia since 1954, peen elevated to the post of m district ger, it was .need by liam J. man, vice- .ent i n ' 2 of dis- ion. The atment be- ; effective diately. his new on. Tunick have his (uarters in Gene Tunick |1 a d elphia n i. mage the operations of Boston, New Haven, Philadel- Buffalo and Cleveland ex- ( Continued on page 3) eleuision ^ Today Gradwell Sears Is Dead; Funeral Rites Tomorrow Gradwell L. Sears, 59, formerly president of United Artists and for many years distribution head of Warner Brothers, died yesterday at his home in Harrison, N. Y., following a brief illness. Sears, educated at the University of Missouri, entered the industry in 1919 as a salesman with the old World Film Co. Funeral services will held tomorrow at 2 P.M., in George T. Davis Funeral Parlor, 14 Le Count Place, New Rochelle, N. Y. Survivors include the widow, Ebba Peterson; his mother, Alpha Sears Hisey, of Asheville, 111.; a son, Rich- ard; a daughter Mrs. William Girardi, and six grandchildren. ABC-TV Has Leased Warner Bros. Studios HOLLYWOOD, Nov. 22-Leonard H. Goldenson, president of American Broadcasting-Paramount Theatres, and Jack L. Warner, president of Warner Brothers Pictures, Inc., yesterday announced that arrangements have been concluded whereby the full facilities of the Warner Brothers Stu- dios will be made available to the producers of filmed programs for the ABC television network. New cut- ting rooms, offices and projection rooms will be constructed to accom- (Continued on page 6) Loew Quarter Earnings Up Loew's, Inc., earnings for the first quarter of the current fiscal year end- ing yesterday will be approximately $1,603,000, or 30 cents per share, as against $298,000, or five cents for the same period of the prior year, it was reported by the board of directors Wednesday. Estimated earnings for the year ended Aug. 31, 1956, were approxi- mately $4,625,000, or 90 cents com- pared with $5,311,000 or $1.03 for the prior year. The board of directors declared a quarterly dividend yester- day of 25 cents per share, payable Dec. 24, 1956, to stockholders of rec- ord on Dec. 6, 1956. Richard M. Crooks also elected a member of the board at the meeting. Crooks' election apparently fills one of {Continued on page 3) landau Urges Greater Use of Film on TV (Picture on Page 6) In two to three years, television will be providing motion picture produc- Televhlon tion companies with Todau revenues ranging from * " " sixty to eighty million dollars annually, in the opinion of Ely A. Landau, president of National Telefilm Associates. Speaking at a meeting of the Radio (Continued on page 6) REVIEW: THE GREAT MAN Universal-International Hollywood, Nov. 22 Producer Aaron Rosenberg has given novelist Al Morgan's book about the bad and, in a measure, the good in the world of radio and television, as it was and as it is today, a forthright and robust run for its money in this decidedlv less devious division of show business. As if determined to get even, so to speak, with the stage and radio and television pro- ducers who (aided bv novelists, commentators, columnists and maga- zine writers) have been telling the world this long time how dreadful Hollywood and its people are, producer Rosenberg and director-star Jose Ferrer, who also sat in with novelist Morgan on writing the script, riddle the electronic medium beyond recognition of its best friends. To this profession and those professions, the picture stands up as intensely, intimately interesting entertainment. If the wide public hap- pens to respond similarly to its protracted probing of a dead star's (Continued on page 3) Urges a Stand Myers Scores Companies on TV Sale Policy Subject Seen Heading Allied Board Agenda The production-distribution compa- nies came under the fire of Abram F. Myers, chairman of the board and general counsel for Allied States Associa- tion, Wednes- day for their "both sides of the street" po- sition on tele- vision film dis- tribution and sales. Myers, in an article written for the Al- lied convention brochure, the text of which was released in Wash- ington, declared that he is "tired of seeing the theatres absorb all of tele- vision's punches without fighting (Continued on page 6) Abram F. Myers UAK Annual Income Reported $303,91 8 A consolidated income of $303,918 for the year ending Aug. 31, 1956, has been reported to stockholders of United Artists Theatre Circuit by George P. Skouras, president of the company. Gross income for the year was put at $10,863,917 by the company's an- nual financial statement, released this week. Skouras pointed out that if the ( Continued on page 2 ) Texas Business in '54 Reported Ahead of '48 From THE DAILY Bureau WASHINGTON, Nov. 22-The 30 film exchanges in Texas— 24 have pay- rolls — recorded total receipts of $22,588,000 in 1954, according to the Census Bureau, which reported that four motion picture production (Continued on page 2) 2 Motion Picture Daily Friday, November 23, 1|6 PERSONAL MENTION TV /f AURICE "RED" SILVER- 1V1 STEIN, liaison between M-G-M and its independent producers, will leave here by plane over the weekend for London, Rome and Paris. • N. J. Blumberg, chairman of the board of Universal Pictures, will re- turn to Hollywood next week from New York. Tack P. Harris, vice-president of Walter Reade Theatres in charge of film buying, has returned to New York with Mrs. Harris following a three-week trip to Europe. • Ira S. Stevens, general manager of National Film Service, is spending several days in Memphis supervising installation of NFS equipment there. • Leon Roth, West Coast publicity coordinator for United Artists, will ar- rive in New York today from Holly- wood. James Mason will return to New York today via B.O.A.C. from Barba- dos. Richard Karp, radio-tv publicity contact for 20th Century-Fox, has re- signed that post to join Donahue & Coe. JLisf Dais Guests tor Annual Pioneer Dinner A group of top industry executives will be on the dais at the 18th an- nual dinner of the Motion Picture Pioneers next Friday night, Nov. 30, at the Waldorf-Astoria Hotel, accord- ing to Sol A. Schwartz, general chair- man of the dinner. The dinner is to honor Robert J. O'Donnell, "Pioneer of the Year." Among the industry notables in- cluded on the roster will be: Barney Balaban, Harry Brandt, Jack Cohn, George F. Dembow, Ned E. Depinet, Gus Eyssell, William J. German, Leonard H. Goldenson, John J. O'Con- nor, Judge Ferdinand Pecora, Sam Pinanski, E. V. Richards, Jr., Sam Rinzler, Herman Robbins. Also, Sol A. Schwartz, Spyros P. Skouras, Joseph Vogel, Si Fabian, Leopold Friedman, Nate J. Blumberg, Milton Rachmil, Father Sylvester Mc- Carthy, Karl Hoblitzelle, Charles Freeman, William O'Donnell, Michael Todd, Edward P. Curtis and Eric fohnston. Columbia Now Operating In New Fifth Ave. Quarters The home office staff of Columbia Pictures has completed its transfer to the company's new headquarters at 711 Fifth Avenue. In a series of transfers over the past two months, the personnel of Colum- bia, Columbia International, and UATC Incon Screen Gems, the television subsidi- ary, were brought from various loca- tions in the city and consolidated on eight and a half floors of the newly renamed Columbia Pictures Building. This is the third move Columbia has made since its birth as the CBS Film Sales Co. 36 years ago. It began functioning in one room at 1600 Broadway, with a staff of nine, in- cluding founders, Harry and Jack Cohn. In its first year, the company sold one film, a two-reel comedy titled "They Did It on $8 Per." Moved in 1926 The company went into production shortly, and by 1926, when its feature schedule had reached the proportions of 16 releases a year, the one office was too small, and the company moved to the 11th floor of 729 Sev- enth Avenue. By 1936, four floors were occupied by 400 home office employees, a num- ber that was to be almost doubled in 18 years. The post-World War II resurge in domestic and foreign busi- ness commenced a seemingly endless increase of staffs, and the advent of telev ision and the creation of Soreen Gems overtaxed the facilities. Addi- tional space in four other buildings was rented and the home office sub- divided. Bought Structure in '55 The building on Fifth Avenue was purchased by Columbia in February, 1955. Complete demolition of the interiors of floors from the second into the 14th, exclusive of the fourth, be- gan that summer, including wiring and plumbing. Two screening rooms have been constructed, a 60-seater on the 11th floor and a smaller room for Screen Gems on the sixth. Plans call for a third preview theatre seating 100 in the penthouse sometime in the future. The 12th and 14th floors are yet to be finished. These are intended for outside rental. Oscar Hanson Honored TORONTO, Nov. 22-At the an- nual dinner and dance of the Cana- dian Motion Picture Pioneers last night at the King Edward Hotel, Oscar R. Hanson was presented the "Pioneer of the Year" award. Hanson is the only living member of the three founders of the group in 1940. The others were Ray Lewis, late editor of the "Canadian Moving Pic- ture Digest," and Clair Hague, then manager of Universal Films. Lacy W. Kastner Set Col. Sales Drive In Honor ol Kastner A new Columbia Pictures Interna- tion sales drive honoring the interna- tional company's president, Lacy W. Kastner, was announced yes- terday to run from Nov. 26 to May 25. It is called the "Lacy Kastner Leader- ship Drive." The new c o m p e t i- tion will be judged on a newly - insti- tuted point sys- tem which awards a specific number of points for specific categories. Separate quotas will be set up for each terri- tory as regards billings and number of playdates. Sub-branches which reach their quotas will also participate in the awards, it was announced. Commenting on the forthcoming drive, Columbia Pictures Corp.'s ex- ecutive vice-president, Jack Cohn, in whose honor the last drive was con- ducted, urged the international sales organization to top last year's record- smashing results. Spfegal to Red Lands On New Negotiations Negotiations between the Motion Picture Export Association and East Germany and Roumania for sale of American features there will be launched next week by Marc Spiegal, who will leave his Paris headquarters for a lengthy trip behind the Iron Curtain, according to an official of the MPEA. Spiegal will also visit Czechoslava- kia and Poland to conclude negotia- tions started a number of weeks ago by MPEA president Eric Johnston. The MPEA overseas representative is armed with a list of U.S. film fea- tures—20 films from each American company, it was said. The films will be sold behind the Iron Curtain on a cash basis, with asking prices rang- ing from $2,000 to $10,000 per film. Under the terms of the sales, each Iron Curtain country is limited to buying five features from each com- pany, the official said. (Continued from page 1) company's share of undistrib earnings from associated compa and subsidiaries not wholly owne< the theatre circuit were consolid into the reported income, the pany would have been able to pul a net income of $482,285 for the cal year. Great promise for the future of company lies in the prospects for Todd-AO film process, developec the Magna Theatre Co., of which Theatres owns 71 per cent of the f erred stock and 37 per cent of common, Skouras told stockholdei "As a result of the success of lahoma!', 31 first run theatres in country have installed Todd equipment," Skouras declared, is expected that this number mount rapidly in the next monbhs," he said. Texas Business (Continued from page 1) "establishments" grossed $204,00 that year. The 1954 business survey discLi that there were 1,426 theatres erating in the state during that —1,038 regular theatres and drive-ins. The former took in i 126,000; the drive-ins grossed §: 203,000. Comparable figures for showed grosses of $65,683,000 foi 1,316 theatres of all types opera* then. The 1,222 regular the; grossed $61,698,000; receipts of 88 drive-ins were not disclosed NEW YORK THEATR p RADIO CITY MUSIC HALL Rockefeller Center GARY COOPER 'FRIENDLY PERSUASION" Color by De Luxe An Allied Artists Picture and SPECTACULAR STAGE PRESENTATION I Showpiece of the fas FOR YOUR SCREENING Three Channel interlock projector 16, 171/2 & 35 mm tape interlock 16 mm interlock projection CUTTING & STORAGE ROOMS MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers. Managing Editor; Richard Gertner, News Editor; Floyd E. I Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wc Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." IV Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture H Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a paj"' Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the a ' *f March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Id. t ,y, November 23, 1956 Motion Picture Daily PEA Study (Continued from page 1) each country is to submit only ■nay. 3 board was also brought up- ite on the admission price situa- n Brazil and told of an industry Dn which has been submitted E government there asking for a price structure for "special ef- : films in first, second and subur- jtheatres. It was said that this ,ian petition suggests the new structure on admissions include t-of-living clause. | MPEA board was informed 5 Far East representatives that orable solution to Philippine film ;ms may be shortly found. Irving Maas Reads Report ,ing Maas, MPEA vice-president, ! report read to the board, told lirectors the import quota on ; there may be eliminated and lie is encouraged on other mat- nainly an increase in 1957 re- aces, and the use of frozen dol- tvlaas, who is currently in Japan, aed the board he is discussing ithe Japanese government a pro- calling for lifting of the five- limitation on film quotas, j board was also brought up- e on Indonesia and Malaya and ihat Leo Hochstetter, MPEA rep- fative, is there, to seek allevia- >f the tax on film footage, cussions were also held on the h film situation and a new pro- for a sliding scale film rental i is being considered by the nental managers. The MPEA ors were informed that the new h plan includes a percentage sal for holdovers. lick Named j i (Continued from page 1 ) I ;es. The district is under the vision of Eastern and Southern jri manager Milton E. Cohen, nick, who is 36, entered the ij" "try in 1941 as a shipper at the exchange in Cincinnati. After . : jg with the U.S. Army in World — II, he rejoined RKO in Cincin- is a booker and was promoted '! desman in 1945. He came to "7 -Lion in 1949 as New York RJ manager and was promoted to gjjnapolis branch manager the fol- g year. He left the industry in and took over the post of UA lelphia branch manager in 1954. other sales shifts, Stanley Kosit- branch manager in Buffalo, has shifted to the Philadelphia post- ed by Tunick's promotion, lerico Burlone, sales manager for n Boston, has been promoted to the Buffalo exchange, succeed- ; AWAY ALL BOATS IN VISTAVlSION^ • TECHNICOLOR.*, 00 PILLARS OF THE SKY IN CINEMASCOPE • TECHNICOLOR® WALK THE PROUD LAND IN CINEMASCOPE • TECHNICOLOR^ "THE UNGUARDED MOMENT DO TECHNICOLOR,, "THE KILLERS" SLEEPING CITY RE-RELEASE XURUCU, BEAST OF THE AMAZON 00 IN EASTMAN COLOR THE MOLE PEOPLE LI"T> O (iday, November 26, 1956 Motion Picture Daily ! I Hied Meeting reviews: The Peacemaker Makelim — United Artists Hollywood, Nov. 25 Within a melodrama set against the West of the railroad builder, the incoming farmer and the resisting rancher, producer Hal. R. Makelim has set down here a strong plea for peace on earth— the plain peace of strong men facing up to their time and their problems and working out their differences by peaceful means. The principal character in the story is a preacher, portrayed by James Mitchell, whose influence in the embroiled community to which he has come for his first ministry is derived directly from the Bible. Throughout the story, which follows in a general way the pattern of the farmer-rancher narrative the public considers indispensable, the power of the pulpit in the affairs of men is firmly, and at all times naturally, dramatized. This is the force that holds tightly together the strands of a basically familiar plot, from sus- penseful start to violent finish of an actionful and thoughtful picture. The screenplay by Hal Richards and Jay Ingram, directed straight- forwardly by Ted Post, opens with the arrival of Pastor Mitchell in the town of Pembroke, where farmers and ranchers are at pistol-point over ownership of the lands, one mile each way from the right-of-way, sold by the railroad. Mitchell s principal adversary, when he undertakes to establish a basis for peace in the community, is a gunslinger played bv Jan Merlin, who is secretly in the employ of a railroad agent, played by Herbert Patterson, who hopes to obtain possession of all the disputed lands for himself. Events that lead to the exposure of Patterson, and establishment of peace in the area, include fights, fires, woundings and deaths, but the conclusion convincingly proves the pastor's teachings. Also in the cast are Rosemarie Bowe, Jess Barker, Hugh Sanders, Dorothv Patrick, Taylor Holmes, Robert Armstrong, Philip Tongue, David McMahon, Wheaton Chambers, Jack Holland, Nancy Evans and Harrv Shannon. Running time, 82 minutes. General classification. For November release. William R. Weaver Rumble on the Docks Columbia Introducing a new juvenile of considerable promise and featuring fast- moving action in the two topical fields of juvenile delinquency and water- front gangsterism, this makes a tight little package of entertainment. The newcomer is James Darren, who plays a 17-year-old confused but goodhearted leader of a juvenile gang with confidence and aplomb. His confusion arises from a complex misunderstanding with his father who has been unsuccessfully fighting gangster leadership in the longshore- man's union for years. In this area the plot wanders somewhat far afield and stalls the action for a while, but that is quicklv corrected with two rumbles— a gang killing and a suspenseful climax with the gangsters searching for Darren in a dark garage. A romance between Darren and Laurie Carroll adds sweetness to the proceedings and competent acting by the entire supporting cast, direction by Fred F. Sears and adequate, even if sharply squeezed, production values bv producer Sam Katzman keep the interest and the drama alive and moving. Running time, 82 minutes. General classification. For December release. James D. Ivers (Continued from page 1 ) menced today with a heavy agen- ncluding such topics as the Coun- jf Motion Picture Organizations, iness building ideas of the Motion We Association of America, arbi- on. the Senate Small Business re- cm industry trade practices, and \ possibility of consolidation with ■ itre Owners of America. 0 report had been made public he Allied board on its discussions jetton at this writing. Convention Theme Chosen I he convention's theme is "See , Learn How, So That You Will w How" and it relates largely to ! buying clinics, availabilities and . There will be film clinics on •rtising methods, new approaches, e^sions operations and talks on Dual film problems affecting in- itial theatre situations, [lied, in conjunction with the 3-day meeting, is staging a trade . in which over a million dollars' h of equipment will be shown, jriong the main exhibitors will be k Cola, National Carbon Corp., h Equipment Corp., Pepsi-Cola, j-onal Theatre Supply, Confection jfinet Corp., Ballantyne Corp., rican Desk Mfg. Co., Dr. Pepper Miracle Equipment, •ssions during the convention will | at 9 A.M. and run to 5 P.M. , n ations will cost $25 for men; ifor women, and $40 for man and father and son, wife and daugh- - All booths in the trade show be guarded by bonded guards. To Be Welcomed by Mayor 1 Tuesday, at the official opening he meeting in the Grand Ball- fji of the Statler Hilton Hotel, R. L. Thornton of Dallas will id greetings to the exhibitors, will deliver the address of wel- and Roy Kalver, president of d Independent Theatre Owners Indiana, will make the keynote sss. ji Wednesday, delegates and ex- jOrs will be attending film clinics J theatres in large towns, small s, and for drive-ins— and will in- |: the exhibits in the trade show. Thursday, clinics will be held for buying. *e directors of Allied are also -ted to sit on the last day of the ing to discuss issues and perhaps '• action by resolution on matters Big during the three days of busi- j meetings. They are expected to unce the dates of the 1957 meet- ! reported as scheduled for Miami h Mid-Winter Confab Set ie board's mid-winter meeting be held in Cincinnati on Feb. 1- minedidtely following Allied's ; drive-in convention. The spring d meeting will be held in Detroit injunction with the annual con- on of Allied Theatres of Michi- N'ational Allied's 1958 drive-in ention is scheduled to be held in sville. New RKO Art Head HOLLYWOOD, Nov. 25.-George Davis, president of the Society of Mo- tion Picture Art Directors, has been appointed head of the RKO Studio Art Department, it was announced by Raymond A. Klune, executive man- ager of studio operations. Davis, who won the Academy Award for his art direction for "The Robe" and was nominated for four additional Acade- my art awards, will assume his new RKO post Jan. 1. Seek to Stop Drive-In NEW SCOTLAND, N. Y., Nov. 25 —Petitions are being circulated among citizens here in protest against the planned construction of a 700-car drive-in by Robert C. Conahan on New Scotland Rd. The theatre is to be built in a residential district, and the petition asserts "a serious depreci- ation of property values and creation of dangerous traffic situations and moral problems" would result if the town board allows the project. TENT TALK Variety Club News CLEVELAND— Marshall Fine was reelected to serve a second term as chief barker of the local Variety Club Tent No. 6. Elected to serve with him are: first assistant barker, Dan Rosenthal, United Artists branch manager; second assistant, Will Dougherty, WJW-TV; secretary, Sam Weiss, 20th-Fox local sales manager; treasurer, Jim Leavit, Universal city salesman. Composing the new board of directors are: Irwin Shenker, Berlo Vending Co.; Irwin Pollard, Imperial Pictures; Leonard Greenberger, Shak- er Theatre; Will Dougherty, WJW- TV; Ted Levy, Buena Vista district manager; I. J. Schmertz, 20th-Fox branch manager; Jerome Safron, Co- lumbia branch manager; Sam Weiss, 20th-Fox local sales manager; Dan Rosenthal, United Artists branch manager; Leroy Kendis, Associated Theatres Circuit; Jim Leavit, Univer- sal-International; Sam Schultz, Allied Artists branch manager; Henry Greenberger, Community Theatres Circuit; and Jack Silverthorne, Hip- podrome Theatre. A BALTIMORE - Baltimore Variety Club, Tent No. 19, has voted Aaron Seidler as chief barker for the com- ing year. Other members voted into office include Bud Silverberg and Bill Howard as first and second assistant chief barkers, respectively; Oscar Kantor as doughguy and Sol Good- man, secretary. The new board of directors includes, in addition to the officers, Al Zlatin, Henry Woodruff, Spaulding Albert, Joseph Garfink, Milton Stark and Mike Rendelman, the* last named being as delegate to the convention. Mitchell Rosenfeld and Joe Phillips were voted as repre- sentatives of associate members. A MINNEAPOLIS.-Sim E. Heller, Minneapolis independent circuit own- er, was reelected to a second term as chief barker of Variety Club of the Northwest. Joe Podoloff and Thomas A. Burke were chosen first and second assistant chief barkers, respectively. Gilbert Nathanson suc- ceeded Burke as property master and Edward P. Schwartz replaced Saul Halison as dough guv. A ' BUFFALO-The Buffalo Variety Club's first memorial plaque dedica- tion ceremony will be held in Tent 7's headquarters Sunday, Dec. 9, when the following late barkers will be memorialized: Edward H. Alt- man, Nicholas Basil, Albert Behling, Jacob S. Berkson, Basil Brady, Wil- liam Cadoret, Benjamin Darrow, Hai- ry T. Dixon, A. Charles Havman, Ja- cob Lavene, Philip Lavene, Vincent R. McFaul, Edward M. Michaels, Ver- non G. Sanford, Jerome Schwartz, Mi- chael Shea, John Sitterlv, William Tishkoff, Richard T. Walsh and C. Ar- thur Woodward. 12 Motion Picture Daily Monday, November 26, PEOPLE Harry Brandt, president of Brandt Theatres, will serve as chairman of the coordinating committee of die En- tertainment Industry Tribute to Jimmy Durante, it has been an- nounced by Harry E. Gould, chair- man. The tribute is sponsored by die Jewish Theatrical Guild of America and will be held at die Waldorf-As- toria on Sunday, March 17. All branches of show business are par- ticipating. □ George G. Gallantz, who has been a member of die New York law firm of Simpson, Thacher & Bartlett, has been named general counsel for Schine Enterprises. He will make his headquarters in that organization's New York offices'. □ Jack Sage, for many years a thea- tre manager for United Detroit Thea- tres, has resigned, effective Nov. 30, to join the Jam Handy Organization, where he will head the projection department, which handles sales and rentals of equipment. □ David Westheimer, television critic of the "Houston Post," has been selected as one of the six judges to choose the winner of the 1956 Sylvania Television Awards in New York. Judging will start next Friday and will last for three days. □ Albert D'Agostino, head of the RKO Radio art department, has re- signed his post for reasons of health. He will take individual picture as- signments next year. Use of 'Reds' Abroad (Continued from page 1) Communists and one by anti-Com- munists. In a four-pronged resolution the Council declared it "condemns in strongest possible terms employment of Communist union members by American producers who have run away to foreign countries;" will launch a "nationwide campaign to educate the American public to with- hold patronage from pictures made by Communist union members"; send copies of this resolution to "all inter- national unions in AFL-CIO with the request that they request their mem- bers to support this campaign"; and to the "American Legion Motion Picture Alliance for Preservation of American Ideals, and other anti- Communist organizations." IFE Moving Offices Offices of Italian Film Exports, here, will be transferred to 1270 6th Ave., 8th floor, Wednesday, accord- ing to Seymour Poe, executive vice- president of the company. The firm's current address is 1501 Broadway. Kreisler Tells of Film Pacts mm w o«ered ( Continued mencing in January, I will send over to them a print of the films they want for screening before a governmental cultural committee. This committee will decide whether or not they think the film is good, and if they like it, will notify me within one month and will pay me in dollars in New York." Kreisler said the average price for each film in the satellite countries would be "about $8,000" and in Rus- sia, the price could be up to $50,000." The industry executive said the films under consideration were pro- duced between 1946 and 1952. Un- der the terms of the tentative con- tracts, "there are to be no cuts or editing of the films without our writ- ten approval. This clause also applies to the translations and sub-titling. No features or part of them will be shown on television. Trailers for each fea- ture could be shown on television in advance of openings," he said, add- ing that U.S. Embassy personnel from page 1 ) would "act as unofficial checkers to see there is no alteration of the prod- uct." Among the films formerly on the list of 20 films were two Bank of America features, "Macbeth" and the "Fabulous Dorseys." Both were later withdrawn, Kreisler said. He added that two other films were substituted, "Fighting Men of the Plains" and "Caribou Trail," both starring Ran- dolph Scott. Another film on the list was "Not of a Vintage." Kreisler said the Russian public has a great desire to see American films and stars. He said that they see a film once in six months; that admis- sions cost two rubles or 50 cents and that there is a black market in them; that Italian films are greatly enjoyed, and that the public has seen only "The Salt of the Earth," and the James Stewart picture, "Mr. Smith Goes to Washington," which was cap- tured in Berlin during World War II. Technirama Carolina TOA (Continued from page 1) ence Friday in his suite at Hampshire House that the process is being studied currently by several Ameri- can producers with a view to its use in the near future. "The Monte Carlo Story" was shot in Technicolor on lo- cation in and about Monte Carlo. Gi- rosi also has another film under wraps, "The Roof," directed by Vit- torio De Sica in black and white 35 mm. This he described as being in "the neo-realist tradition." He ex- pects to release it in this country "sometime in 1957." Girosi gave as his opinion that cast- ing, rather than financing, is the ma- jor problem in Italy these days. Lack of native talent in Italy, he added, is a serious detriment to an "industry which must defer to the traditional query from exhibitors: "Who's in it?" Revealing that he has "a number of future projects under consideration," Gerosi said he will not confine his picture-making to Europe but is inter- ested likewise in American locations and wants to make films "wherever the story takes me." 'Bundle' Premiere (Continued from page 1) with celebrities connected with the entertainment industry, will journey to Grossinger's, Grossinger, N. Y., on Monday, Dec. 3, for a press premiere. First Aid for Hungary, under the honorary chairmanship of Herbert Hoover, has been chartered to provide immediate assistance to the estimated 70,000 victims of Soviet aggression, with particular attention to the chil- dren. Eddie Fisher, who makes his screen debut in "Bundle of Joy," and his wife, Debbie Reynolds, with whom he is co-starred, will come to New York from Hollywood ten days before the premiere to help sell tickets. ( Continued from page 1 ) Horning, manager of the Small Busi- ness Administration office in Char- lotte. Slated to speak in addition to Horn- ing are Ernest G. Stellings, president of the Theatre Owners of America; W. C. Gehring, vice-president of 20th Century-Fox, and Herman Levy, gen- eral counsel of TOA. Special showmanship clinics will fill the program for tomorrow, under the direction of Stellings. Morning ses- sions will be devoted to theatre ad- vertising and concession problems. Drive-in and small-theatre operations will be discussed in the afternoon ses- sions. Scheduled to speak and conduct discussions tomorrow are Norris Hadaway of Birmingham, L. C. Fitz- gerald of Charlotte and Jack Brau- nagle of Little Rock, Ark. The three-day meeting will be ter- minated with the annual banquet Tuesday evening at the Hotel Char- lotte, when Stellings will be the prin- cipal speaker. New officers, who will have been named at a closed session earlier Tuesday, will be presented to members at the banquet. Miss America of 1957 is expected to be guest of honor at the banquet. Jack Fuller, current president of the Caro- linas association, will preside. Holiday Gives Boost (Continued from page 1 ) Day, gross an estimated $42,000 for the four days. "Love Me Tender" at the Para- mount had an estimated four-day gross topping $27,000. "Oklahoma!" was strong at the Mayfair, as was "Teenage Rebel" at the Globe. "Friendly Persuasion" in its fourth and last week at Radio City Music Hall had an estimated 110,000 for the fourday weekend. To Iron Curtain Lands "The Swan" is among the fe American films being offered Loew's Inc. for sale to Iron Cij nations, said Bernard Kreisler, ident of International Film Assoi Corp. Kreisler said that this pictur mentioned in negotiations whi conducted with film and cultura cials in Russia, Czechoslovakia land, Romania and Hungary. REVIEW: Running Target Couffer — United Artists A belief that all men are br'jl clashes with instincts of violencJ| hunt for escaped convicts ill scenic Colorado Rockies, but the gunsmoke clears the philosc conflict remains unresolved ai parties hate each other mor ever. Leading the posse is the portrayed by Arthur Franz, torn between his duty to oapt escapees and his belief in the b| hood of man, which bitterly killing. His antithesis is the sharp of the posse, Richard Reeves, tinguished citizen who doesn out to hunt for lost boys or w planes but always volunteers t< fugitives. Riding with the posse is Doris Dowling, who claims the because she was held up, robbt "insulted" by the convicts the they escaped. She disappears they close in on the fugitive Myron Healy. When they cal to Healy, they find her garr ihand-in-hand with the convict, and audience are left to gue exactly what did happen durii robbery. Reeves, who has already kill< wounded the other convicts, Healy. Enraged, Franz smash prize rifle. He leads off the si Miss Dowling as Reeves fondl broken pieces and whimper Franz will have to buy him rifle. The Colorado Rockies make a tiful and imposing background i action of this film which was duced by Jack C. Couffer ar rected by Marvin R. Weinsteir screenplay is by Couffer, We and Conrad Hall. Running time, 83 minutes. G| classification. For November r<«s Gus Dl Pike Offices Burned \ McCOMB, Miss., Nov. 25. fices of the Pike Amusement C< the Pike Booking & Supply Co were completely destroyed by fi cently, together with records cannot be replaced. The bui were management centers fo large circuit of theatres in Missi: Louisiana, Florida and Alabam erated by T. G. "Teddy" So and Associates. nd we've just moved to 711 Fifth Avenue COLUMBIA PICTURES NEW YORK 22, NEW YORK PLAZA 1-4400 Costume by Clare Potter Red Carpet* Service on United Air Lines ...luxury travel at its best! Air travel's warmest welcome mat is a Red Carpet ! It introduces you to United's brilliant Red Carpet Service— special nonstop DC-7 flights coast to coast and between fifteen U.S. cities (including Honolulu). This is travel with a new flair! You sense it in the accommodations, the people you meet, the attention paid you. Cocktails . . . full-course meals and between-meal treats created by Master Chefs . . . soft music ... a spacious lounge where you always find good company . . . many other "extras" at no extra fare add to your pleasure. You'll want to make reservations soon for Red Carpet Service (with us, or with an Authorized Travel Agent). AIR LINES *"Red Carpet" is a service mark used and owned by United Air Lines, Inc. 4 NONSTOP DC-7 FLIGHTS DAILY TO LOS ANGELES AND SAN FRANCISCO November 26, 1956 Motion Picture Daily 15 OUR VIEW I .OLD E. Fellows, president of ie NARTB, addressed a Rotary- ijiwanis Club conference in Bal- j last week, speaking on "Free- Under License" as it pertains ladcasting. He made the point penses are granted by the Fed- i Communications Commission ihat body has decided "the pub- Serest, convenience and neces- jwill be properly served, but mt clause is subject to varied fetation. Even the courts, he Lave called it "many different ire can emerge from certain in- jations a move on the part of liment to standardize program- ! or to channel it into certain ons. Broadcasters have learned oerience to achieve a balance igramming, with proper consi- gn given to the communications , of the particular community. Allows then insists that this : be a "prerogative of industry" roperties that are in various j of production, represent one &tl J richest, if not the richest array . ures we have been privileged L'-er to the exhibitors of the - States and the world." igements of Cecil B. DeMille's _; :tion of "The Ten Command- i ' are expected to have opened in ■ qV U. S. and Canadian cities '.J 1957. q rapidly developing 1957 Para- : ^ release lineup will consist en- af pictures filmed in VistaVi- as was the case this year, v musicals, comedies, adven- i nance, mystery thrillers, biog- all will be included in the ros- . preponderance of Paramount s will be in color bv Techni- 1 'Hollywood' in January ary will mark the release of the Dean Martin-Jerry Lewis com- ||Hal Wallis' "Hollywood or : in Technicolor, and an historic . "n drama, "Three Violent Peo- also in Technicolor, starring m Heston, Anne Baxter, Gilbert and Tom Tryon. r "uary will bring release of the . second Hal Wallis production, Rainmaker," starring Burt Lan- and Katharine Hepburn. This 3 followed in March by "Fear Strikes Out," starring newcomer An- thony Perkins, Karl Maiden and Norma Moore, another performer for whom a bright Hollywood future is predicted. Subsequent months' releases will include the following, although not necessarily in the order named: Frank Freeman, Jr.'s "Omar Khayyam," in Technicolor, starring Cornel Wilde, Michael Rennie, Debra Paget, John Derek and Raymond Massey; Hal Wallis' "Gunfight at the O.K. Cor- ral" teaming Burt Lancaster and Kirk Douglas, which also is in Technicolor; "Funny Face," a Technicolor musical top-billing Audrey Hepburn and Fred Astaire. Also, Jack Palance and Anthony Perkins in "The Lonely Man"; Mel- ville Shavelson-Jack Rose's film biography of New York Mayor Jim- my Walker in Technicolor, "Beau James," with Bob Hope in the title role; Bruce Odium's "Flamenca," shot for the most part in Spain in Techni- color and starring Richard Kiley and the famous Spanish actress, Carmen Sevilla; "The Buster Keaton Story," Technicolor film biography of the fa- mous silent screen comedian, starring Donald O'Connor in the title role, and Ann Blyth and Rhonda Fleming, and "The Delicate Delinquent," Jerry Lewis' first solo vehicle, co-starring Darren McGaven and Martha Hyer. The foregoing pictures are finished or in final stages of production. The following are being filmed or soon will go before the cameras: William Perlberg-George Seaton's "The Tin Star," top-billing Henry Fonda and Anthony Perkins; Samuel Briskin's "The Joker Is Wild," starring Frank Sinatra, Mitzi Gaynor and Jeanne Crain and co-starring Eddie Albert— in Technicolor; Alfred Hitch- cock's James Stewart starrer, "From Amongst the Dead," in Technicolor; Clark Gable and Doris Day in Perl- berg-Seaton's "Teacher's Pet"; Don Hartman's production of Eugene O'Neill's "Desire Under the Elms"; Hartman's "The Matchmaker," star- ring Shirley Booth, Anthony Perkins and Shirley MacLaine; Yul Brynner in the musical version of "The Buc- caneer," in Technicolor, and pro- duced under the supervision of Cecil B. DeMille. CHARLTON HESTON as Moses, lifts the tablet of stone containing "The Ten Commandments" in this scene from the Cecil B. DeMille pro- duction. Visible at left are John Derek, Debra Paget and Yvonne De- Carlo. KIRK DOUGLAS and Burt Lancaster are teamed in Hal Wallis' "Gunfight at the O. K. Corral" shown above. ABOVE: Burt Lancaster is on his knees before Katharine Hepburn in Hal Wallis' "The Rainmaker," while AT LEFT Dean Martin and Jerry Lewis are having their troubles in a scene from Wallis' "Hollywood or Bust." A TRAILER MADE EVERY THIRD CUSTOMER! nATionm TRAILER COST?... AVERAGING LESS THAN THE PRICE OF ONE ADMISSION TICKET DAILY Survey after survey by independent, reliable sources proves con- clusively that trailers SEW UP ONE-THIRD of the motion picture audi- ence . . . and it COSTS BUTTONS when compared to other expenses and what they achieve. WOMAN'S HOME COMPANION Survey showed 31 per cent went to the movies because of TRAILERS! SERVICE of me inousmy SINDLINGER Survey showed 34.2 per cent went to the movies because of TRAILERS! NATIONAL THEATRES CIRCUIT IN 21 STATES Survey showed 43 per cent went to the movies because of TRAILERS! ~Ttailet5 — Showmen '5 Soclco Sale 5 men . MOTION PICTURE DAILY 180, NO. 102 NEW YORK, U.S.A., WEDNESDAY, NOVEMBER 28, 1956 TEN CENTS 'NO Mg V V Allieds Convention Keynote Now'—Shor Sees Small Theatres )A Sets Up *etings with rms' Heads ings Tells Carolina / ip of Conference Plan i, Special to THE DAILY IRLOTTE, N. C, Nov. 27.- ives of Theatre Owners of ;a will meet "with the heads of the national producing and d i s t r i b - uting compa- nies" in New York later this week to seek "a reconcilia- of the differ- ences that ex- ist between the various s e g - ments of this business," Em- it Stellings est Stellings, TOA president, iced in a speech delivered here before the annual convention eatre Owners of North and Carolina. yidngs, in declaring that "a ■*l l divided against itself cannot said he will conduct the con- continued on page 2) ■ ard McNally Heads 111 15 tlinian Exhibitors Special to THE DAILY \RLOTTE, Nov. 27-Howard jjly, of Fayetteville, N. C, today scted to succeed Jack D. Fuller, llumbia, S. O, as president of le Owners of North and South Ina at their convention here, jert Bryant, of Rockhill, S. C. Iiamed first vice-president and ( Continued on page 2 ) Special to THE DAILY DALLAS, Nov. 27- Allied States Association at this time will not con- sider a merger with Theatre Owners of America but will continue coopera- tive activities with that exhibitor group, the Allied board of directors decided during a two and a half day meeting preceding the opening of the organization's convention here today. The board also authorized Allied president Rube Shor to appoint a committee to review the arbitration situation, study previous drafts of arbitration plans and make any sug- gestions for future action; left to Shor the decision on a 1957 conven- (Continued on page 4) Surviving Reverses Kalver Blasts Sale of Film Backlogs To Television; 'Fight Back,' He Urges By MARTIN QUIGLEY, JR. DALLAS, Nov. 27.— A prediction that independent exhibitors will survive their current business trials, coupled with an admonition to "fight back" when the competition is roughest to re-win lost patronage, featured the keynote ad- dress of Roy L. Kalver of Decatur, Stellings Sets Confabs With Branson, Skouras Variety Club of N.Y. Annual Meeting Today The annual membership and elec- tion meeting of the Variety Club Tent No. 35 will be held this afternoon at Toots Shor's Restaurant, commenc- ing with luncheon for members who have tickets at 12:30 P.M. Nominations for club offices have been announced bv chief barker Har- old J. Klein as follows: chief barker, Klein; first assistant, Richard Brandt; second assistant, Larry Morris; prop- erty master, William Bower, and dough guy, Jack H. Hoffberg. Ernest Stellings, president of Thea- tre Owners of America, will meet with Walter Branson, vice-president of RKO Radio Pictures, on Thursday, and Spyros P. Skouras, president of 20th Century-Fox, sometime on Fri- day, it was learned here yesterday. The TOA head, who plans to at- tend the annual dinner of the Motion Picture Pioneers on Friday, will at- tempt to meet with other company executives on industry matters during his New York stay. While no other appointments have been set, thus far, Charles Reagan, vice-president of Loew's, Inc., said that even though no date is set, "I'll talk to him." Ind., to the annual convention of Al- lied States Association at the Statler Hilton Hotel here today. An esti- mated 500 exhibitor delegates and convention visitors heard the address at the opening session of the three-day convention which will close Thursday night with a tribute to H. A. Cole, lo- cal independent exhibitor, who was one of the founders of Allied some 26 years ago. "Many feel that we are experienc- ( Continued on page 5 ) Legion Condemns 'Baby Dol!,' Cites Code 'Violation'; WB Defends Film Ad-Pub Group Meeting Today on 6-Point Plan The Advertising and Publicity Di- rectors Committee of the Motion Pic- ture Association of America will meet here today to discuss all phases of its six-point program to boost the box- office, according to an MPAA official. The committee will hear a report ( Continued on page 2 ) The National Legion of Decency announced yesterday that it has placed the Elia Kazan-Tennessee Wil- liams film, "Baby Doll," in its "C" classification (Condemned) and at the same time attacked the picture as a violation of the Production Code. The film is being released through Warner Brothers. In its statement, the Legion said: "The subject matter of this film is morally repellent both in theme and treatment. It dwells almost without variation or relief upon carnal sug- gestiveness in action, dialogue and costuming. Its unmitigated emphasis on lust and the various scenes of cruelty are degrading and corruptive. As such it is grievously offensive to ( Continued on page 4 ) Warner Bros. Pictures, Inc., distrib- utors of "Baby Doll," and Elia Ka- zan, its producer-director, yesterday issued statements in defense of the film which has been placed in a "Con- demned" classification by the Legion of Decency. The Warner statement said: "Our agreement with Newton Productions called for the delivery to us of the motion picture "Baby Doll," produced and directed by Elia Kazan, from an original screenplay by Tennessee Williams, respected and experienced craftsman whose artistic talents and integrity are well known. " 'Baby Doll' has been given the customary Code Seal of Approval by the Motion Picture Association. It (Continued on page 4) May Settle Schary's M-G-M Contract Today Discussions to determine Dore Schary's future relations with M-G-M may be concluded here today prior to the scheduled departure for the Coast of Joseph R. Vogel, Loew's president. Trade reports yesterdav were that Schary has been offered a contract settlement which would ter- minate all relations between the com- pany and himself. The contract has another year to run. Vogel will go to the studio pre- sumably to reorganize the adminis- trative end. Schary plans to remain in New York for another week before returnins; to the Coast. 2 Motion Picture Daily Wednesday, November 28, PERSDML MENTION HERBERT YATES, president of Republic Pictures, has arrived in New York from the Coast. • Jerry Pickman, Paramount adver- tising-publicity vice-president, and Sro Blumenstock, advertising man- ager, will return to New York today from, respectively, Buffalo and Bal- timore. W. Stewart McDonald, Stanley Warner Corp. vice-president and treasurer, is in Minneapolis today from New York to attend funeral services for his mother, Mrs. W. J McDonald. • Al Bates, 20th Century-Fox film editor, left here yesterday for Lon- don via B.O.A.C. ' Herb Steinberg, Paramount na- tional exploitation manager, will re- turn to New York today from Cin- cinnati. • Sidney Deneau, Paramount West- ern sales manager, will leave Kansas City today for Indianapolis. TOA, Firms ' Heads to Meet B„b H.Pe cming Here Ad-Publicity Group (Continued from page 1 ) on meetings with officials of the Council of Motion Picture Organiza- tions on launching the "Oscar Sweep- stakes" and hear status reports on all phases of the business building pro- gram by sub-committee chairmen. Gehring Urges Single Exhibitor Organization Special to THE DAILY CHARLOTTE, Nov. 27.-A plea for all exhibitors to unite under one banner delivered to Theatre Owners of North and South Carolina today at their convention here by William C. Gehring, vice-president of 20th Century-Fox. "We haven't time for disagreement in this industry," Gehring told the exhibitors who packed a meeting room, "I advocate one organization, not a TOA, an Allied or Metropolitan but one big exhibitor group." 'Valerie9 Starts Dec. 10 HOLLYWOOD, Nov. 27-Hal R. Makelim today announced his second production, "Valerie," starring Anita Ekberg, Sterling Hayden and Anthony Steele, will go into production Dec. 10. ( Continued ferences on behalf of TOA with the company heads. He said these meet- ings will launch the TOA program for the year and are considered "the most important" of the overall plan, which includes eight other items. "The improvement of relationships existing between exhibition and other branches of this industry is most im- portant. It is my confirmed belief that no industry or any major portion of an industry can progress very far unless that industry works together as a whole," Stellings told the con- vention, Lauds Skouras The TOA president said that he has been immeasurably encouraged by the attitude expressed on the part of dis- tribution—an attitude indicating a de- sire to cooperate with exhibition so that the industry may "progress, pros- per, and continue." Stellings said that Spyros P. Skouras, president of 20th Century-Fox, is one industry leader who has "indicated to me every desire to cooperate with exhibition in every way," and he added: "Possibly through no fault of any one branch of this business, our in- dustry has broken apart into three groups which were evidently more concerned with their own activities than those of the industry as a whole. "If exhibition is to be profitable, then exhibition must work with pro- duction and distribution." Stellings then said another impor- tant part of the TOA program for the years is an effort to increase box of- fice returns through promotion, citing the TOA Business Builders plan which lias been turned over to the Council of Motion Picture Organiza- tions, and the Motion Picture Associa- tion of America's business building plan. Sees No Definite Program Yet "Neither plan has developed to the point where there is a definite pro- gram. Meetings on this project are being held today in New York. It is my hope— in fact, my belief— that out of these two proposals will come one from page 1 ) advertising, publicity and promotion- al campaign, which during 1957, should materially help in returning to the theatre box office of this country, many patrons who have stayed away," Stellings said. The exhibition leader once again urged the industry to formulate an ar- bitration and conciliatory program, "which will permit a fair solution to many individual problems at the low- est possible cost and at the same time should eliminate many court cases which today are costing this industry unnecessary and untold thousands of dollars." Stellings added that TOA also plans the institution of a public relations program to create better relations with the public; to continue its ef- forts to cause the production of more good pictures and to encourage inde- pendent producers to increase the flow of product "which will help ma- terially to eliminate the present prod- uct shortage and give us more play- able product"; to continue to push its efforts to secure a more orderly able product." I Showplace of the East FOR YOUR SCREENINGS Three Channel interlock projection 16, 17V4 & 35 mm tape interlock 16 mm interlock projection CUTTING A STORAGE ROOMS For Pioneers' Dinner Bob Hope will make a special in from the Coast to serve as I master during festivities at the annual dinner of the Motion Pi Pioneers this Friday, Sol A. Schv general chairman of the Dinner nounced yesterday. Hope is a long-time friend of ert J. O'Donnell, selected "Pi( of the Year" for 1956. Dinner wi held at the Waldorf-Astoria Hot Name Office (Continued from page I] Harold Armistead of Easley, £ second vice-president. New directors are R. E AngL L. Baker, H. E. Buchanan, I Beddingfield, George Carpenter, Harvey, W. H. Hendrix, R. A. well, Sam L. Irvin, Wade McM Haywood Morgan, Hugh Smart, Helms, Ernest Stellings and J Whitley. The board re-elected Mrs. Li Price executive secretary. Advertising their hard-hitting new motion picture, Written On The Wind, in December McCall's, Universal-International makes certain that millions of active, movie-going women and their families will be attracted to this powerful, emotion-filled drama. This tough, yet tender, story of a family's ugly secret that thrust their private lives into public view— starring Rock Hudson, Lauren Bacall, Robert Stack and Dorothy Malone— is definitely aimed at McCall's more than 4,750,000 families. And Universal-Interna- tional's advertising in December McCall's should build big box office for this picture. McCall's The magazine of Togetherness reaching more than 4,750,000 families T^SL tJ,H? f ?/ £ y' M?r}m Qu'Sley. Editor-in-Chief and Publisher; Sherwin Kane, Editor; Tames D. Ivers, Managing Editor; Richard Gertner, News Editor; Flovd E. Wtl/TJ A hAii a ?7erJi?ln£ Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. V W Z»i -mJtX^ ■ f • t r U'lywood £2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope William M a,HL ™a Hua\ c I n IiP' b u?-rL-W "liam Pay' News Editor- Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays M n^Lw P?.c7^ i %r .-'g eX Publlsh>nS Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." M t*~1?1? tL 'a p o? y{. Jr" Y'ce-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture 1 * {SSL t»:!?.._!s 4", Keire!hment Merchandising, each published 13 times a year as a section of Motion Picture Herald: Television Today, published daily as a p oH ?P\Cs7oe ?aiily' ■ M.°tion Picture Almanac, Television Almanac,"~Fame" Entered' aV"second "class" matter Sept." 21^ W38; aV^he"posV Office' at *New ' York!'°N." YT'under the' j 4 March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. M-G-M presents the funniest pair in pictures in the funniest comedy of the year! Get high with Hope and Hepburn THE IRON PETTICOAT COCKTAIL! Mix equal parts of "Hope Happiness" and "Hepburn Hilarity." Audiences will shake well with laughter. A sure-fire recipe for pixilated patrons and bulging box-offices! Go get it! BOB HOPE KATHARINE HEPBURN hilariously teamed for the first time in "YUE MOM with NOELLE MIDDLETON JAMES ROBERTSON JUSTICE ROBERT HELPMANN Produced by BETTY E. BOX Directed by RALPH THOMAS Filmed by HARRY 5ALTZMAN in association with REMUS FILMS LTD. • VistaVision • Technicolor1 • An M-G-M Release 4 Motion Picture Daily Wednesday, November 28, 1 Teleuision Today No MeL&r' I w«»«»)»M,i«»r»»n,rr:rr«««>nr:«r(;tc:x.-a:-.:nc:n«^x M , — »s«sgS8«a*S88«sa (Continued from page 1, See 'Independent Producer' Extending to TV Market By CHARLES S. AARONSON The concept that television may yet have the "independent producer" prac- tice which is currently an integral part of theatrical motion pictures was put forward yesterdav by Joel Spector, producer and packager of the uniquely "The Stingiest Man in promising Town." The show, which is a musi- cal version of Charles Dickens' im- mortal "A Christmas Carol," will be telecast over the NBC network from 9 to 10:30 P.M., EST, Sunday eve- ning, Dec. 23, and will be sponsored by Alcoa. It will occupy the regular one-hour Alcoa time and preempt the half-hour Loretta Young show which normally follows. Signed for Four Years The novel thematic idea and execu- tion are the work of Janice Torre, who did the book and lyrics, and Fred Spielman, the composer. Mr. Spector, across an Astor luncheon table yesterday, outlined his belief that there is an important field for the "independent," who will devise and carry to conclusion his concept out- side the orbit of the network. In the instance of "The Stingiest Man," on which the principals worked for a year and a half, the show as such was sold, after completion, to Alcoa offi- cials, who were sufficeintly impressed to take options for four subsequent live showings at Christmas time for the next four years. If the show in December is con- sidered successful, consideration will be given to implementing optional contractual arrangements for a Broadway stage play, next spring, and a theatrical motion picture, both backed in whole or in part by Alcoa. Of interest and a degree of amuse- ment is the fact that the record album for the show is a Columbia Records publication, of a show to go out over NBC. Theatrical Enterprises, Inc., is Mr. Spector's administrative factor. Cast Is Impressive The strong cast of "Stingiest" in- cludes Basil Rathbone, Patrice Mun- sel, Vic Damone, Johnny Desmond, Robert Weede, Martyn Green, and the Tour Lads. Dan Petrie directed the production. It is in the interests of television and all entertainment that new ap- proaches be launched to advance the art-industries. Mr. Spector's concep- tion, in format and in administrative operation, will bear watching. B&K Station Moving CHICAGO, Nov. 27.-Three top floors of the State Lake Building are being renovated for B & K's TV sta- tion, WBKB. When the move is made by WBKB in the spring, the building will be renamed the ABC building. CBS-TV Spot Sales Top 19 55 By 21 Per Cent Total billings of CBS-TV spot sales are 21 per cent higher in 1956 than in 1955, according to John A. Schneider, general manager of spot sales, in his opening remarks at the third annual general managers' meet- ing yesterday at the Savoy Plaza here. The increase is much higher than the 12 to 15 per cent predicted at the previous year's meeting, Schneider reported. Television is primarily responsible for the growth in variety of items available to consumers, Schneider de- clared, by creating a demand for new developments over the past six years. He foresaw a continuing growth for television spot advertising in 1957, but felt that the percentage would be less than the 1956 figure. KTVW-TV Takes RKO Feature Film Package SEATTLE, Nov. 27.-A 740-fea- ture film package has been acquired from RKO Radio Pictures for $900,- 000 by KTVW-TV for television showing, it was announced by Wil- liam Veneman, general manager of the station. The RKO package, title "Movie- time, USA," includes most of the Fred Astaire-Ginger Rogers musicals as well as several films produced after the 1948 cut-off date. Olympics to WPIX Richard Carlton, vice-president of Trans-Lux Television, has announced the exclusive sale for the official Olym- pic games telecast to WPIX. The sta- tion will carry six half-hour film pro- grams covering in entirety the Olym- pic games from Melbourne, Australia, with a commentary by Tom Harmon and on-the-spot interviews by Bob Mathias. Melnick Named at ABC Daniel Melnick has been named manager of program development for the ABC-TV Network, it was an- nounced yesterday by Robert F. Le- wine, vice-president in charge of programming and talent for the net- work. Melnick's initial assignment will be to assist in the development of contemplated "live" daytime net- work programming, Lewine said. ( Continued from page 1 tion site; and approved a resolution recently passed by the Independent Theatre Owners of Ohio convention calling for more family pictures. The board of directors' position on a merger with TOA, on which there has been considerable speculation re- cently, was clarified in a statement issued by Shor after the board met Sunday, yesterday and this morning. Complete Merger Seen Unlikely Unofficial convention opinion is that an outright merger is not likely because each organization apparently feels the danger of losing its identity. In addition to the difficult problem of selecting a president and setting the policies of a combined organiza- tion, there is worry on Allied's part that some of its trade practice com- plaints might be submerged. Present economic conditions in the industry, however, make continued and enhanced cooperation between the two almost inevitable. It is considered possible that if a working cooperative arrangement can be made in the future, a full-time ex- ecutive would be engaged to be a spokesman for all American exhibi- tion. Undecided Regarding Committee On the appointment of an arbitra- tion committee, Shor said that be- cause of his definite retirement as Allied president on February 1, he was uncertain whether he would ap- point the committee now or leave it to his successor. The decision on the 1957 conven- tion site will be made after Shor confers with TESMA officials in New York. The report of the Emergency De- fense Committee was delayed to await the recommendations of the film clinics which will be held Wed- nesday and Thursday. In a report on equipment stand- ardization filed by Hugh McLachlan, chairman of the committee, it was said that exhibitors may proceed with modernization or the purchase of new equipment now without too much fear that new developments will make their use impossible. Dallas Mayor Represented The convention opened today with an official luncheon. Julius Gordon, Rube Shor and Ray Miller of the Mercantile Bank, representing the Mayor of Dallas welcomed delegates at the first business session at which Roy Kalver made the keynote speech. Following the keynote address in an open forum discussion Milton Lon- don, Michigan Allied, recommended better public relations and better relations between distributors and ex- hibitors. Elmer Huhnke, Iowa-Ne- braska, discussed the problems for exhibitors created by consolidation of film exchanges and warned against increased costs. Col. H. A. Cole drew attention to the serious "film transportation prob- lem," asserting that costs would dou- ble for the average exhibitor if railroad TEDA Plans Convention With TESMA Next Year DALLAS, Nov. 27-The The; Equipment Dealers Association, wf will not participate in the Noveml 1957 industry trade show in Mia will hold a concurrent convenl elsewhere sometime in Septeml 1957, with the Theatre Equiprr and Supply Manufacturers Asso tion. The city and exact dates are determined as yet, according to Colvin, executive director of TE] Legion Hits ( Continued from page 1 ) Christian and traditional standard: morality and decency." The Legion also said: "Altho this film is an obvious violation of spirit and purposes of the Motion ture Code, it, nevertheless, bears Seal of Approval of the Code Aut ity. The subject matter of the indicates an open disregard of Code by its administrators." Warners' Reply ( Continued from page 1 ) has been shown at special preview leading creative talent of theatre screen, to exhibitors and to repre: tative members of the press and v ous organizations eliciting hii favorable reaction. "These advance comments accl 'Baby Doll' as a motion picture wl in story, direction and acting prov superior adult entertainment We pect that the public will concur x these authoritative opinions." The Kazan statement said "I rr 'Baby Doll' as I saw it. I did best I could to get on film whi felt in the South. Not the way th: should be. Not the way they will so day be. But the way they appef to me there and then. I wasn't | ing to be moral or immoral, c truthful. I did the best I could, I like the film as is. I have no inl tion of being pressured. I cut own films with the help of a good i editor of my own choosing. As the judgment of the Legion of \ cency, I think in our country all p pie finally will and should judge themselves." Taylor Mills, public information rector for the Motion Picture Asso tion in New York, issued the foil ing statement on the Legion's nouncement: "The Production C Administration obviously feels 'Baby Doll' meets the requiremt of the Code or it would not have sued a seal to the picture." express instead of truckers were us M. K. McDaniel, La Marque, Te: wanted to know why distributors not have representatives present. S said they were welcome if t wished to come. William Carroll, Indiana, asked hibitors not to book prints so cl as to require use of bus delivery stead of the less expensive truck jdnesday, November 28, 1956 Motion Picture Daily future of Independent Exhibitor Seen Secure "alver Urges daptation to hanging Era (Continued from page 1) (our competition's) maximum on- jght," Kalver told the convention, i while unfortunately there will ' casualties, through reappraisal readjustment of our business and thinking to meet changing condi- s. most of us will survive. However," he continued, "we are > going to remain upright very long fes we start fighting back. We ; to start telling people how much e enjovable it is to enjoy fine new ^i ures in the theatre than to see the of-mine television entertainment lie home: It is here that the mo- picture business has fallen down Iv. In the effort thus far we have little or no support from the film panics. Now they are displaying test in promoting theatre atten- ~* e, as witness the proposal for an ar Derbv, and that is good news fed." Cites 'Changing Conditions' i re " hi he i alver (fever, fging reminded the exhibitors, that "it is inevitable that conditions must bring iges to our mode and philosophy theatre ) operation. The public ■ v demands the best of everything we cannot lag behind modern : :handising by presenting our in unattractive and obsolete - Dimdings— our housekeeping must 11 immaculate; our sound and pro- ill Text of Shor Mement on Merger Special to THE DAILY he full text of Rube Shor's state- 'it on the possibility of a merger ,een Allied and TOA follows: °rior to discussion of a possible ger between Allied and TOA, the •d had approved a policy of co- bating with TOA in matters of mon interest concerning which ! two organizations hold a similar IT" I friendly relations between Allied TOA leaders have existed for e time and the board has au- ized explorations looking to an lange of information and, when - ually agreeable, coordination of 3n with TOA, on particular sub- tn the circumstances the board de- d that the time was not ripe for action looking to amalgamation i any other organization. Mean- !e, explorations in search of com- l ground and experiments with perative action will be continued." Men in the News at Allied Convention Julius Gordon T. T. Rembusch Wilbur Snaper Abram Myers jection impeccable; our service effi- cient and courteous." Kalver suggested that many long- established exhibition practices may Jiave to be changed— length of runs, number of weekly changes, types of programs, admission prices— "there must be an intelligent reappraisal of all these to keep flexible and up-to- date," he said. He predicted that the drive-in will "loom larger in the en- tertainment picture" of the future. Wants 'Sanity' in Selling The address called for a "return to sanity" in film selling, and charged that some selling methods are "illegal and immoral" because terms that can- not be fulfilled are entered into knowingly. The "most reasonable solution," Kalver said, "will be the re- turn of autonomy to branch managers, so they will be cloaked with authority to make deals based on their custom- ers' ability to pay/'1 . The Allied official quoted from Motion Picture Daily's Nov. 5 in- terview with Al Lichtman, in which the former 20th Century-Fox distri- bution head termed present distribu- tion methods "archaic" and in need of "radical revision." Points to Senate Meetings Discussing exhibitor efforts to get outside aid in their differences with distributors, Kalver referred to last summer's hearings before the Senate Small Business Subcommittee, saying he thought them "extremely effective in bringing to the attention of our senators the seriousness of our mani- fold problems." Kalver added that "the evidence presented by Allied leaders to this Senate Committee, in the opinion of many, was one of the most potent motivating factors in the recent tax relief granted by Con- gress." He termed the manner in which the subcommittee's report dealt with pertain trade practices was "dis- appointing. " The- speaker reviewed Allied ef- forts to follow up on the subcom- mittee's suggestion that exhibition and distribution get together and try to settle their differences, saying that Allied president Rube Shor's attempts to arrange meetings with company heads were "brushed off." "Nothing has come of the Commit- tee's recommendations," he said, "ex- cept shameful reprisals heaped upon the exhibitors who dared appear as witnesses." Kalver's address referred to Allied's willingness to discuss its objections to being a COMPO member with a COMPO committee in Washington, Dec. 10. It also cited Allied efforts made through its own representative Hugh McLachlan "to attempt to in- duce the producers to arrive at some pattern of standardization of projec- tion techniques." In this connection Kalver made the claim that organized exhibitor protests caused 20th-Fox to abandon its anounced plan to end standard trailer production for its CinemaScope releases. Decries Sales to TV He termed recent sales of film backlogs to television "the most un- kind cut of all," asserting that "the best surveys indicate that theatres suf- fer a 15 to 25 per cent decline in gross when pictures of the calibre of '30 Seconds Over Toyko' and 'Mu- tiny on the Bounty' are shown on local TV stations." "We cannot understand the think- ing behind this stupid policy," Kal- ver said. "The fast-buck boys are not only dissipating the reissue value of these great properties but surely they must realize the great damage they are doing to the theatres flaying their current releases, most of them on percentage." He asserted there is a continuing need for an increase in production of "family type" pictures, saying that many of the low budget films being produced now lack public appeal. Lauds 'Pure Entertainment' "In small situations experience tells me our people are not as much at- tracted by sexy themes, boudoir Olym- pics, swishing deviationists and vio- lence as they are by the corny, light- hearted, pure entertainment type of offering." Kalver suggested production of more films for the youthful patron, asserting that the story field of coun- try music hasn't been touched by Hollywood producers. He urged that more advertising be keyed to the availability of the films advertised in theatres. The Motion Family-Type Pictures Called Most Valuable Picture Association was commended for its current efforts to develop busi- ness building programs and exhibi- tion was said to be ready when called upon to aid in this project. Kalver was critical of some film advertising, saying its needs change because the public "is bored and unimpressed" with the sameness of the language and approach, with the result that "they don't believe our ads any more." He said that placing of thea- tre ads off the amusement pages of local newspapers also needs to be considered by exhibitors. Interested in Jerrold Plan Kalver referred with interest to the projected Oklahoma testing of films sent by cable from theatre to homes via the Jerrold Electronics Corp. plan. "If we are to survive and suc- ceed," he concluded, "old differences must be resolved, old antagonisms eradicated. There must be created a true tolerance and sympathetic under- standing for each other's problems." Warns N.J. Drive-ins On Screen Placement ATLANTIC CITY, Nov, 27 — A top Federal highway official has sug- gested that tight licensing of drive-in theatres might be necessary to con- trol screen placement if the drive-ins "don't police themselves better." The warning came from C. D. Cur^ tiss. Federal Commissioner of Public Roads, in an address before the an-; nual meeting of the American Ksso- ciation of State Highway officials. He did not make clear whether he was. talking about Federal or state license ing, but presumably he was referring to state licensing since he was ad- dressing a group of state officials. Name COMPO Committee To Meet with Allied The Council of Motion Picture Or- ganizations committee, which will meet on Dec. 10 with representa- tives of Allied States Association, is composed of Emanuel Frisch, chair- man, William C. Gehring and Sam Pinanski, it was reported yesterday. The meeting will be to discuss ways and means of bringing about a reconciliation between the two or- ganizations. The Allied committee is composed of Abram F. Myers, True- man T. Rembusch, and Wilbur Snaper. MOTION PICTURE DAILY i,0. NO. 103 NEW YORK, U.S.A, THURSDAY, NOVEMBER 29, 1956 TEN CENTS tive Dec. 31 aary's Pact th Metro Terminated "hau Being Put in nistrative Charge Schary, vice-president and (don head at M-G-M studios, irminated his contract with I I n c, e at the of this I was an- d here ipy. A a i y , contract another jtto run, remain the pro- i c o m- Jto com- roduction Designing which stars Lauren Bacall egory Peck. ciated with M-G-M since 1948, Schary previously was iKO Radio Pictures and Van- Films, Inc., and has been pro- ( Continued on page 2 ) Dore Scharv cians Sue AFM 'Royalty Fund' ram THE DAILY Bureau XYWOOD, Nov. 28-The in- conflict in the Los Angeles >f the American Federation of ans, largely confined to the industry heretofore, flowed lto the motion picture industry with the filing in Superior of a suit in behalf of 2,400 ans asking $4,468,950 damages he AFM and an injunction re- ng some hundred film pro- (Continued on page 7) elevis'ion = Today To Seek N. Y. Tax Repeal Representatives of the Independent Theatre Owners of America and Metropolitan Motion Picture Theatres Association will meet with Mayor Robert F. Wagner of New York City on Dec. 7 to seek a repeal of the five per cent admissions tax, according to an announcement issued by both ex- hibitor groups yesterday. ITOA and MMPTA have formed a committee which will present Mayor Wagner with evidence of "the urgent necessity for the repeal of the im- post." Serving on the committee are Harry Brandt, ITOA president; Sol Strausberg, MMPTA president; Eu- gene Picker; Emanuel Frisch; Sol Schwartz; William Namenson; Julius Sanders; Robert W. Coyne; D. John Phillips, and Morton Sunshine. Speaking for the group, Brandt and (Continued on page 6) Says f . Germany Could Take 25 Films Yearly Negotiations for the sale of Amer- ican films to East Germany were opened last week by Marc Spiegel of the Motion Picture Export Asso- ciation, according to a report pre- sented to the board of directors of the MPEA at their weekly meeting early this week. The MPEA over- seas representative said he felt that (Continued on page 7) Predicts Easing of Print Shortage Standardization Now Achieved: McLachlan Sees All Coast Films Photographed for Ratios of 1.66-to-l, 1.75-to-l or 1.85=to-l By MARTIN QUIGLEY, JR. DALLAS, Nov. 28— The battle over standardization is finished and ex- hibitors need have no further worries on this score, Hugh McLachlan, chair- man of Committee on Standardization, today told delegates to the convention of Allied States Association. Henceforth the standard for Cine- maScope pictures, according to Mc- Lachlan, will be the aspect ratio for CinemaScope pictures with optical prints. He urged all exhibitors to in- stall the small teeth on their projec- tor sprockets to ease the print short- age, pointing out the exhibitor should be willing to pay the $75 to $100 necessary when producers have dis- carded, in the pursuit of standard- ization, equipment costing hundreds of thousands of dollars. McLachlan said that exhibitors (Continued on page 6) Says 98 Million Weekly Want To See Films Special to THE DAILY DALLAS, Nov. 28-There's nothing wrong with this business when 98,- 000,000 people in this country want to go to the movies in a week, Albert E. Sindlinger, president of Sindlinger & Co., told the Allied convention in one of the principal addresses of the afternoon business session today. "I am appalled at the pessimism in this business; 6,000 additional thea- tres should not close. There should be 6,000 more theatres in the proper ( Continued on page 6 ) Stellings Begins Meetings With Company Heads Here By LESTER DINOFF Efforts to reawaken producer-distributor interest in the formation of an in- dustry arbitration and conciliation system were launched here yesterday by Ernest Stellings, president of Theatre Owners of America, who met with company executives to seek a "re- Membership Drive of V.C. Starts on Dec. ? (Picture on page 3) International Variety Clubs will launch a three-month membership drive, beginning on Dec. 1, in honor of international chief barker John H. Rowley, it was announced yesterdav by Harold J. Klein, chief barker of Variety Club Tent No. 35, at a lunch- eon meeting held at Toots Shor's Restaurant here. Klein was reelected chief barker of Tent No. 35 to serve for 1957 officers elected for the are Richard Brandt, first assistant (Continued on page 3) Other coming year conciliation of the differences." Stellings, who arrived in New York from Charlotte yesterday afternoon, immediately entered into conferences with production-distribution execu- tives. By the time he leaves here on Saturday, the TOA president said he will "attempt to see" Walter Bran- son, RKO Radio Pictures; Charles Reagan, Loew's, Inc.; A. Montague, Columbia; Spyros P. Skouras, 20th Century-Fox; Alfred Daft', Universal; and Barney Balaban, Paramount Pic- tures. A meeting with executives of War- ner Bros. Pictures has been delayed as Benjamin Kalmenson, executive vice-president, is in Hollywood at present. Attempts will be made by TOA headquarters here to set up meetings with company heads and (Continued on page 7) Southeastern Paramount Sales Meeting Opens Special to THE DAILY ATLANTA, Nov. 28-A three-day meeting of Paramount Southeastern division salesmen was opened today by Hugh Owen, Paramount Film Dis- tributing Corp. vice-president and general sales manager. Present at die conference were W. (Continued on page 6) Motion Picture Daily Thursday, November 2&, PERSONAL MENTION FRANK KING, producer, will leave here by plane today for Europe. • James Carreras, chairman of Ex- clusive Films, Ltd., will arrive in New York from London tomorrow via B.O.A.C. H. Donald Hunter, Paramount International overseas division man- ager, has arrived in Paris from New York. Jack Baur, Universal-International casting director, has arrived in New York from Hollywood. • George Seaton, producer-director, will arrive here on Monday from Hol- lywood. Irving Mendelsohn, New Haven branch manager for United Artists, and Mrs. Mendelsohn are marking their 25th wedding anniversary. • Bob Vogel, of the M-G-M studio International Department, is in New York from Hollywood on special as- signment. Sy Cohen, pressbook editor for Warner Brothers, will leave here at the weekend for Florida. • Lewis Blumberg, producer, has arrived in New York from the Coast. • Norman Panama and Melvin Frank, Paramount producers, will re- turn to Hollywood at the weekend from New York. Guilds Again Talk Pay For Post-1948 Films HOLLYWOOD, Nov. 28-Commit- tees representing the Association of Motion Picture Producers, the So- ciety of Independent Motion Picture Producers, the Screen Actors Guild, the Screen Writers Guild and the Screen Directors Guild met briefly here last evening in the third dis- cussion canvassing possibilities in connection with the working out of a system for making additional pay- ments to guild members concerned in post-1948 features sold to television. Although no formal announcements were made by participants in the discussion, it is reliably understood little if any progress toward agree- ment was made. No date was set for further meeting. Census Bureau Reports: California Film Enterprises Had Receipts of $184,123,000 in '54 By J. A. OTTEN WASHINGTON, Nov. 28.— California had 661 establishments engaged in film production, distribution and related activities in 1954, with total receipts of $184,123,000, the Census Bureau today reported. The enterprises had a payroll of $230,802,000 and 25,262 employes. No comparable figures for 1947 and 1948, the years of the previous census of business and manufacturing, were available. The Census Bureau also revised slightly downward its earlier .pub- lished figures on 1954 theatre busi- ness in California. It showed 1,084 theatres with receipts of $142,446,- 000, including 925 conventional thea- tres with receipts of $116,678,000, and 159 drive-ins with receipts of $25,- 768,000. In 1948, there were 1,060 conventional theatres with receipts of $128,252,000 and 43 drive-ins with receipts of approximately $5,450,000. In 1954, the Bureau said, there were 517 establishments in California engaging in film production and re- lated service activities, with receipts of $125,056,000, and 144 firms en- gaged in distribution and service ac- tivities, with receipts of $59,067,000. Receipts of film producers include only film rentals received directly from exhibitors, receipts from outright sales of films and miscellaneous re- ceipts. Of the 144 distribution establish- ments, 100 were exchanges for films for other than TV use, and these had $49,381,000 of receipts. Another 21 distributed films for TV, with receipts of $7,543,000, while 23 service firms had $2,143,000 of receipts. The Bureau did not break down the re- ceipts of the producers. It only showed that of the 517 establish- ments, 259 produced films for theatre and other non-TV use, 110 produced films for TV, and 148 were service organizations. Thomas Rodgers Deny Dismissal of Suit Of Douglas vs. Dlisney LOS ANGELES, Nov. 28-Superior Court Judge Leon T. David today denied a motion by defendant Walt Disney for dismissal of the $415,000 suit brought against him on Aug. 1 by Kirk Douglas on a charge that Disney had publicly exhibited for profit certain privately shot footage of the plaintiff and his family. Douglas had charged Disney made films during the Douglas family's visit to the Disney home, and had used the footage on the Disneyland television program without consent. Douglas described the suit as a test case and said he would turn over any damages received to the Motion Picture Relief Fund. Thomas Rodgers Elected 7rans-Lux Vice-Pres. Thomas E. Rodgers has been elected to the post of vice-president of Trans-Lux Theatres, according to a n announce- ment by Perei- val E. Furber, chairman of the board of Trans- Lux Corp. R o d g e r s, after serving a two - year ap- prenticeship i n various branches of the motion picture industry, joined the Trans - Lux Co. in 1950 as a supervisor of New York theatres. He is currently in charge of the booking of pictures into Trans-Lux Theatres as well as the director of advertising, publicity and exploita- tion for the circuit, which includes, in addition to New York theatres, several in Boston, Philadelphia, and Washington, D.C. UA Opening Fieldmen Convention Here Today The first fieldmen's convention in United Artists' history will begin to- day at the Warwick Hotel here. The meeting will review every facet of the advertising, publicity and exploi- tation operations and develop a com- prehensive field promotion program lor the coming year. The sessions, bringing together 12 district exploitation men from major market areas in the United States and Canada, will last three days and top-echelon executives, department heads and staff personnel will par- ticipate in them. The convention will open today with a welcome luncheon. Succeeding sessions will combine addresses on various phases of the promotional op- eration with workshop forums. Globe Books 'Huk' Collier Young's "Huk!," drama of post-war guerilla fighting in the Philippines, will open at the Globe theatre here December 14, it was announced by United Artists. Schary's Par (Continued from page 1 ducing and writing motion pill since 1932. Announcement of plans for J M-G-M studio operations wil made soon by Joseph R. Vogel, I dent of Loew's, Inc., who lefiil late yesterday for Hollywood. J, company's statement yesterda) 1 nothing of a successor to Schiil head of the studio and prod 1 head, but it is believed that 1 jamin Thau, vice-president ant I eran studio executive, will be j I in administrative charge by Vogi lowing his arrival at the studio 1 Efforts to reach Schary for 1 ment on the Loew's announcl yesterday were unsuccessful. I veteran industry producer is crj| ly in New York and expected main for another week. Ho\ Joe Wolhandler of Rogers & C. Schary's press representatives, that no statement will be issui "negotiations are not complete No Independent Deal The severence is complete the end of the year, no indepe production deal with the studio" involved. It was reported that J has expressed some interest i coming active in California pi Schary's contract with M-G-J for $200,000 annually and A January, 1958, after which he to have gone on advisory statf another 10 years at a salary of 000 per year. Trade reports yes! were that arrangements for | ment of the pact provide fo; payment of sums specified ov extended period no less fav tax-wise than the contract wouk provided had it remained in fo The company, however, ma announcement concerning the ment terms and a Loew's spok said that the trade reports wen accurate in some details." Wolhandler said that once thing is settled, a press conft will be set up for Schary or a ment will be issued by the pro Fox to Release 5 Five films will be released ij cember by 20th Century-Fox, m the most company releases fo single month this year. The "Anastasia," "The Girl Can't It," "Oasis," "Women of Pitcai' land," and "The Black Whip. Salesmen Set Party CLEVELAND, Nov. 28-The men's Club of Cleveland has sei 15 as the date of a screening to be held at 8:30 P.M. in the Fox screening room, followed b dinner at Harvey's Barbecw MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. V Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope William nup. Manager: Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturday; days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco. New York." |rjS Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture m Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a i nj Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the Nf March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. day, November 29, 1956 Motion Picture Daily C. Business iurt Noted Special to THE DAILY \TSAS CITY, Mo., Nov. 28.- jjooming business being regis- jby several new films here is >hg the hope of theatre men that j times will be forthcoming at ,(j.\office. j.ddition to a very favorable re- in for "Giant," the most hearten- velopment has been the steady Imce for "Tliis Is Cinerama" at issouri. Now in the sixth month 'engagement at that theatre, the JIB O O ' finerama production has passed .:5,000 mark and probably will the quarter million figure in the uture. Three Factors Blamed ■I ., line with theatre men in other manaTCrs. exchange officials managers, -rsons associated with the trade 'r. box office lethargy to televi- i shrinkage in the amusement and a constantly increasing : in the public's entertainment es. ke many of the country's larger Tithe Greater Kansas City situa- complicated and even jeopar- ii regard to future improvement comparatively large number of n theatres. Currently, there theatres in Greater Kansas City re classified as first run, and J.tarnber has risen at times when ps or neighborhood theatres ar- for initial showings of films. First Runs Numerous er ordinary conditions, the rela- jreat number of shovvplaces be expected to stir heightened 'It among moviegoers and, 1 competition, whet the appe- - the film fans. But, with the iige in the entertainment bud- M families and the decline in 'j| movie attendance, the top- I number of first runs makes for mcertainty and concern regard- nfeterment of the overall condi- i fcre. -r > jich Producer Here Study U.S. Market r^fi" has been the most successful i film ever put on the interna- j market, according to Henri L its producer. In an interview French Film Office here, he e is in this country to study the jss of the picture and to deter- rhe qualities that made it so ac- >le to the general public, js his intention also to discuss jle co-production deals with jivood, where he will be next I he said. Spyros P. Skouras, jpnt of Twentieth Century-Fox, pis list of "people to see." Be- i now producing "He Who Must in Greece, based on a local pas- ;i>lay. Skouras had been inter- , in the property when Berard ned it, he said, and there is a ility that Fox may distribute it. M. P. DAILY Picture Harold Klein, renominated chief barker, as he reported on the year past at New York Variety's luncheon yesterday. With him, Martin Levine, Bob Shapiro, Phil Cohen, Larry Morris, Jack Hoffberg, and Richard Brandt. V. C. in New Member Drive compo Will Present Tax Plea in Writing ( Continued Larry Morris, second assistant; Wil- liam Bower, property master; Jack H. Hofberg, doughguy; and as can- vasmen— George Brandt, Charles Ali- coate, Irving Dollinger, Sherwin Kane, Martin Kornbluth, Jack Levin, Martin Levine, Ira Meinhardt Charles Okun, David Picker, Harold Rinzler, Jack Rosenfeld, Burt Rob- bins, Ernest Sands, Cy Seymour, Rob- ert Shapiro, Spyros S. Skouras, Charles Smakwitz, Morton Sunshine, Saul Trauner and George Waldman. David A. Levy and Morris Sanders are lifetime honorary canvasmen. Klein, in urging Tent No. 35 mem- bers to give much more support to from page 1 ) Variety by bringing in new members, said the winner of the international membership drive will receive as a prize a completely paid trip to Eng- land. He said that Tent No. 35 has dis- solved its relationship with the Foun- dation to Combat Epilepsy so it could become a community affair instead of an industry charitable effort. Klein said a committee has been appointed to seek out other charitable drives to which Tent No. 35 could devote its "heart" efforts. The membership was told of the Tent's current financial position by Hoffbercr. Set 'Battle' Premiere In Marietta, Ohio The world premiere of Universal's "Battle Hymn," starring Rock Hudson as Colonel Deas E. Hess, USAF, celebrated flying ace, will take place February 14 in Marietta, Ohio, birth- place of Colonel Hess, according to the company. Plans are now being made for the Governor of Ohio, also a native of Marietta, to proclaim a statewide celebration the day of the opening. Among those scheduled to be pre- sent for the opening ceremonies are the Colonel and his family, Rock Hudson, Martha Hyer, producer Ross Hunter, the Governor of Ohio and a large contingent of Air Force offi- cials from Washington. The premiere of the film will take place in all three theatres in Marietta— the Colony, Ohio and Putnam. Loew's Opening 55th In Overseas Chain MILAN, Italy, Nov. 28 - M-G-M's Metro-Astra Theatre here will open on Friday, thereby increasing Loew's International's world-wide chain of showcases to 55. This is the com- pany's fourth theatre opening in the past few weeks and is part of its theatre expansion program designed to meet the requirements of the over- seas market. Arthur M. Loew, president of Loew's International, will fly to Milan to attend the opening ceremonies. The theatre has been completely re- furbished. 7,000 for Loewdown "The Loewdown," the only daily house organ in the world, will publish its 7000th issue today, according to Ernie Emerling, Loew's advertising- publicity director. The publication was instituted by Oscar A. Doob on June 27, 1932, as a rapid method for exchange of advertising-publicity- promotion ideas among theatres, the dissemination of news pertaining to company policy and a method of giving credit to managers and theatre staffs for promotion achievements. Go-Ahead for Garage BOSTON, Nov. 28-The promoters of the garage under Boston Common are preparing to go ahead with plans for the delayed project after many months of litigation and opposition, it was learned. Theatre men here have long desired the 6,000-car garage, which would relieve parking prob- lems and serve as a boon to business. 'Party' To W orld Sidney Harmon's production of "The Wild Party," United Artists re- lease starring Anthony Quinn, will have its premiere performance at New York's World Theatre on Dec. 21. WASHINGTON, Nov. 28 - The Council of Motion Picture Organiza- tions will submit its admissions tax relief plea to the House Ways and Means Committee in writing rather than oral testimony. Robert W. Coyne of COMPO was scheduled to testify tomorrow before the Forand Subcommittee, currently holding hearings on proposals for ex- cise tax changes. Coyne today notified the committee that COMPO now de- sires to file a statement with the sub- committee instead of having a wit- ness appear at the hearings. Spyros Skouras To Head March of Dimes Drive Spyros P. Skouras, president of 20th Century-Fox, will serve as national chairman of the Motion Picture and Theatre Industry Division of the 1957 March of Dimes. Basil O'Con- nor, president of the National Foundation for Infantile Para- lysis, described the appointment as "a major step forward toward what we of the March of Dimes hope and pray will be a decisive campaign to advance the protection of the people of this country now and henceforth against paralytic polio through the use of the Salk vaccine." '{/', Decca Dividends The board of directors of Universal Pictures Co., Inc., yesterday declared a quarterly dividend of 25 cents per share and an extra dividend of 25 cents per share on the common stock of the company, payable on Dec. 28, 1956, to stockholders of record at the close of business on Dec. 14, 1956. In addition the directors of Decca Records, Inc., declared a regular quar- terly dividend of 25 cents per share on the company's capital stock pav- able Dec. 28, 1956 to stockholders of record Dec. 14, 1956. CMPEA W ill Elect CLEVELAND, Nov. 28 - The Cleveland Motion Picture Exhibitors Assn. will hold its annual meeting to elect new officers on Jan. 8. AT *5C THE WC* at the Victoria ELIA KAZAN'S PRODUCTION OF TENNESSEE WILLIAMS' BOL 5 Ticket... Premiere ' December 18th J1Y -NATIONWIDE FROM WARNER BROS. FOR NEW YEARS 6 Motion Picture Daily Thursday, November 2j National Pre -Selling T NGRID BERGMAN, in regal chess, A the kind formerly worn at the Russian court, appears in full color on the front cover of the Nov. 26 issue of "Life." This picture appears over the caption: "Come-back for Bergman in Film "Anastasia." A cover story is in the issue with the appropriate title, "Brilliant Re- turn for Ingrid." The major portions of five pages are devoted to this Christmas release. A striking ad on "Oklahoma!" ap- pears on page six of "The Saturday Evening Post's" Nov. 24 issue. Three motion picture ads appear in the December issue of McCall's, one on "Written in the Wind," an- other on "Oklahoma" and a table of contents ad on "Teahouse of the August Moon." Deborah Kerr, who does a splendid piece of acting in "Tea and Sym- pathy," is profiled in the Dec. 7 issue of "Collier's." The article makes good reading, due in part to the fact that Miss Kerr spoke frankly about her career to Robert Marks, the story's author. It is led off by a large full-color photo of Deborah, and stills from her most recent films are used to illustrate the article. • Ed Miller, in the November issue of "Seventeen," gives "The Best Things in Life Are Free" a laudatory review. He tells the readers that it is a story of the song writing team of De Sylva, Brown and Henderson, and among the tunes they wrote were "Button Up Your Overcoat" and "The Birth of the Blues." Marshall Scott reports in the No- vember issue of "Cosmopolitan" that Kirk Douglas in "Lust for Life" is the "very picture of the tormented Dutch artist, Vincent Van Gogh, whose tragic biography this is. An- thony Quinn turns in his usual fine job as Gauguin." The 1956 version of "The Ten Commandments" is compared to Ce- cil DeMille's 1923 production in the Nov. 27 issue of "Look." The editors of "Look" say: "Lavish as was the 1923 version, the DeMille 1956 ver- sion is even more so." This point is documented by photos of three key scenes in the film. Photos of the 1923 and the 1956 versions are placed side by side, appearing on a two- page spread in full color. • "Giant" has been selected as the picture of the month for December by Florence Somers of "Redbook." WALTER HAAS Roy Rogers Speaker at the Allied Convention; Asks Trade View on Value of New Western Special to THE DAILY DALLAS, Nov. 28— A surprise speaker at the close of the afternoon session of the Allied convention here was Roy Rogers, long-time top Western star in the Motion Picture Herald-FAME Poll. Rogers said he wanted to explain why he had not made new pictures for theatres. He asserted that when he concluded his last contract with Republic he was informed that if he made any new theatrical releases the market would be flooded with the 87 old ones he had already appeared in. Rogers said he wants exhibitors to tell him whether there is interest in a big Western production now, what its budget should be and whether color should be used. He indicated that he believed there was no longer a market for the old-fashioned series Western but he is prepared to make higher budget films, if exhibitors convince him that he should do so. Mc Lachlan Sindlinger (Continued from page 1) equipped for other wide screen pro- jection need fear no new innovations, as all Hollywood films will be photo- graphed so that they may be satis- factorily projected at aspect rations of 1.66 to 1, 1.75 to 1, or 1.85 to 1. All big-film projection will be on the 65 or 70mm projectors, the Al- lied speaker said, reporting that Para- mount planned no further use of the horizontal projector (sometimes known as the "Chinese projector") and that 20th Century-Fox would not release films on 55mm. The latter company, lie said, would use release prints— if it decided on large measure re- lease prints— that could be projected on the 70mm projectors. "We need big film and I am for it," McLachlan told the Allied delegates. Some late model projectors can be adapted for its use, he said. He also predicted that by the time of the Allied drive-in convention in Cin- cinnati there would be announced a new projector to handle both the 70mm and 35mm film. Wants M-G-M Process Shown McLachlan said he hoped that the M-G-M wide film process would be demonstrated at that convention. McLachlan also announced reports of a test with a new projection lamp that gave 89 per cent coverage of a 110-foot screen with 21-foot lam- berts brightness and 100 per cent coverage and 27-foot lamberts on a 61 -foot screen. The studio technical directors and officials of the Society of Motion Pic- ture and Television Engineers, Mc- Lachlan said, were most cooperative in working out the standards agree- ments earlier this month in California. The Allied committee, in addition to McLachlan, included Robert F. Mor- rell and Richard Amstatt. N.Y. Tax Repeal ( Continued from page 1 ) Strausberg stated: "We are hopeful that the City Administration will recognize the merits of our case for repeal of the admissions tax despite its own pressing financial problems." The New York City five per cent im- post went into effect on July 1, 1954. (Continued from page 1) locations," Sindlinger pointed out. The reason why only about one third of the people each week who want to go to a picture actually at- tend is that the public is not suffi- ciently stimulated by the appeal of the attractions available, the speaker asserted. In some cases multiple book- ing of the same attraction into many theatres aggravates the problem, Sindlinger indicated. He also criti- cized the use of film clips and per- sonal appearances of film stars on television programs, claiming that often members of the television au- dience get a wrong impression of a film publicized on TV and decide not to see it in a theatre. Points to Dual Loss The networks in particular and television in general are having plenty of trouble of their own. One of the strongest programs of television this season, the film "Wizard of Oz" was not very satisfactory to the sponsor, according to Sindlinger. He said that the film company lost a great poten- tial theatre revenue by having the film shown on television and the thea- tres that night lost $2,000,000 in revenue. Sindlinger pointed out the im- portance of having more films and film advertising appealing to women. Jackson, Braunagel Heard At the afternoon session other speakers were Jack Jackson and Jack Braunagel, who gave details of the Tudor Pictures plan to produce at least 10 mass-interest action pictures during 1957. The films are being financed by Moe Kerman. It is hoped that 1,500 to 2,000 theatres will con- tract in advance for the pictures at 25 per cent over the flat rental paid usually for similar product, it was pointed out. Budgets are planned at $ 125,000 per picture. William Nolte will be in charge on production and Paul Leslie Heil is writer of the scripts. Braunagel said he plans in Arkan- sas a large scale talent contest, with the winner assured of $1,000 and an appearance in one of the films. He urged exhibitors in other states to make similar talent contest arrange- ments. Total registration at the conven- REVIEW: Cha-Cha-Cha Boom Columbia What producer Sam KatzrrJ with the current fad, rock-and jl "Rock Around the Clock," l|; does with another musical cfl "Cha-Gha-Cha-Boom!" The j] crammed full of music, almos jj it with a bongo beat, so that jj very little time for plot. This D ly should not make the slight ij ference to the audience for vfl was made. What slight story there is ell a talent scout for a record c i whose boss is disliked by eve] including the recording artist I happy with his job and unwii work for his fiancee (who ha? II ilar position with a rival comp; I decides to form his own comp \$ realizes he needs something u to interest investors. So he tii for Cuba where, with the ai l opportunistic and sexy dancer, \i covers a band playing authei tive music. Back to the States come th the dancer and the neophyte e neur and the latter has probler in becoming established. One after another fails until hisl heart, realizing that love do quer all, quits her job and a; in his eventually successful q The cast, with the exceptioi musical talent, is virtually Steve Dunne and Alix Talton ; romantic leads, while Jose C Gonzales provides the so meagre humor. Contributing plethora of music is Perez Pr; his orchestra, the Mary Kaw ( who provide a pleasant i from die Latin beat), Helen and Luis Arcaraz and Mann\ and their orchestras. Fred F. Sears directed ant. B. Gordon write this Clover tion. Running time, 72 minutes, classification. For October r Paramount Meetinj (Continued from page 1 Gordon Bradley, Southeastei sion manager; Foster Hotard, Lawrence Terrell, Charlotte: Chumley, Jacksonville; Willis liday, New Orleans, and Nicholson, Memphis. Jake Owen's assistant, accompan vice-president from New York' tion reached 270 today inclui hibitors, wives and equipm; refreshment representatives, owners present were estim number approximately 150. Film clinics will be contii morrow morning and the coi business session will concludi afternoon. Entertainment highlights convention include a "Westen sponsored by Pepsi-Cola, a party sponsored by National Co. and a concluding banqm sored by Coca Cola. 18 day, November 29, 1956 Motion Picture Daily ellings Starts (Continued from page 1) xecutives at United Artists, Al- ijtists and Republic Pictures, it id. lings declared that "there is a leed within the industry at pres- r an arbitration and conciliation In my meetings with these executives, I will attempt to ce them of this need and how d benefit all." May Report Tomorrow TOA executive added he likely will have something con- 0 report late Friday afternoon." 1 he plans to discuss such topics jlic relations, trade practices, everything leading up to an in- roundtable conference, per- ; i He hopes to have time to ex- Fully all phases of the Motion Association of America's busi- :: uilding program and compare -cjTam with TOA's Business :s idea which the Council of Picture Organizations is sched- i conduct. "I have hopes that olans could be coordinated," :;s said. Stags will attend the Motion Pioneers dinner here on Fri- ening. Germany "1 [Continued from page 1 ) pst German market at present fake from 20 to 25 American nnually. MPEA board also discussed ruling sale of American films ichoslovakia, Poland and Ro- land the merits of trading in or local currency in those hp* directors agreed to accept the lendations of the Continental ers on the Danish market and H ssible reopening of that coun- ! American product. The Con- l managers favored going with a percentage plan on jjijfid playing time which called eale of 40 to 35 per cent for lms. The proposed new film il|ent contemplates a 40 per ntal on first runs. : • r topics which the MPEA discussed were a proposal for ter use of blocked funds in y and the British film tax situa- i- committee of the MPEA is Ting the British matter and possible repeal of the tax on ons would affect distributor and remittances. cians Sue Continued from page 1 ) and distributors from making "royalty or re-use" payments e AFM performance fund. ; dissident faction in the local repeatedly has demanded the international furnish an ac- | g of monies paid into the ' fund established by James i , federation president. Television Joday UHF Broadcasters In Renewed Tax Plea WASHINGTON, Nov. 28 - UHF television broadcasters made still an- other plea to Congress today for ex- cise tax relief. John W. English, vice-chairman of the Committee for Competitive Tele- vision, urged a House Ways and Means Subcommittee to remove the excise tax on all-channel television sets. He argued that this would en- courage manufacturers to make all- channel sets, and would encourage the growth of UHF stations. Sinatra Signs New TV Contract with ABC Frank Sinatra has signed a contract with ABC to star in a weekly half- hour television program, it is an- nounced by Leonard Goldenson, presi- dent of American Broadcasting-Para- mount Theatres. The programs com- mence in the fall of 1957. The arrangement contemplates that ABC will acquire a stock interest in the star's production unit, Kent Pro- ductions, and will acquire his exclu- sive services in the next three years except with respect to motion pic- tures. One Man's T Views By Pinky Herman STORY Editor Herb Leder has signed ten top TV scripters to prepare stories for the Guild Films telefilm series, "Captain David Grief," based on Jack London's popular tales of the South Seas. Authors include Abby Mann, William Altman, Don Ettlinger, Bill Attaway, Ive Victor, M. C. Brock, Art Wallace, R. J. Prod, Sanford Wolf and Peggy Mayer. . . . Bill Koblenzer, formerly an executive with ABC sales and prior to that on the sales staff at DuMont, has been named a sales executive at National Telefilm Associates. . . . Larrv Racies, CBS Cameraman and Prexy of the Radio & Newsreel TV Working Press Assn., in collaboration with Charlie Beckman another CBStalwart and Fred Kamiel of Audio Exchange, has formed a new company, Hi-Fi Headquarters, which will manufacture special custom built Hi-Fi music systems. ... A handsome youngster named Don Anthony, featured every Friday on Joe Franklin s WABClever TV program, is a sure bet to rank high in the national baritone sweepstakes. Incidentally the program, "Memory Lane," now co-sponsored by eight firms, will be increased to a full hour Dec. 17. Mel Allen's "Sports Report," heard daily at 6:35-6:45 P.M. over the ABC radio network and sponsored by Allstate Insurance Co., has been renewed for an additional 52 weeks effective Tuesday, Dec. 18. Program originates for the most part from New York but during the baseball season, when Mel does the Yankee Baseball Games, the program emanates from the cities where the Yanks play. . . . 23-year-old Robert O'Brien whose time in the 10,000 meter kayak event try-outs of 49.7 minutes at Bear Moun- tain, N. Y., qualified him for the United States Olympic Team currently in competition at Mel- bourne, Australia, is an employee of the accounting division at ABC (New York City.) . . . The next Sunday Alcoa Hour, will NBCo-star Dennis King and Cornelia Otis Skinner in "Merry Christmas, Mr. Baxter," a comedy adapted for TV by William McCleery from the best-seller of the same name by Edward Streeter. Produced by Philip Barry, Jr. and directed by Herbert Hirschman, the supporting cast includes Pat Benoit and Jimmy Rogers. # & & New Yorkers, who didn't see one of the funniest motion pictures ever produced, "Mr. Blandings Builds His Dream House," are in for a treat. All next week, Channel 9 will feature the hilarious flicker, co-starring Myrna Loy, Cary Grant and Melvyn Douglas on "Million Dollar Movie." . . . The Warner Bros, two-reeler, "Star in the Night," which features J. Carroll Naish, Donald Woods, Rosini Galli, Dick Erdman, Johnny Miles and Tony Caruso, and which was honored several years ago with an Academy Award, will be made available by Associated Artists Pro- ductions in time for TV programming. Mel Allen The Critics Say. . . As influential as the many nation- wide syndicated TV columnists are the hundreds of local newspaper critics, ivhose views — though they inevitably reflect regional prefer- ence— more often than not have national validity. These reporters, asked to vole again this year in the annual MOTION PICTURE DAILY- FAME poll of television talent and shows, added a variety of comments on their views of the Industry. Among them were the following re- ports from Kansas. If the city rep- resented has a TV outlet, the name of the station and its affiliations appear in brackets, along with the population of the city or town. John Schmisdeler, Salina Journal, Salina, Kan. (26,176): "Television needs; original stories, both dramatic and musical, tailored for the medium and not cut down from old movies; reasonable restraint on commercials- some current claims are ridiculous; more and better educational pro- grams." William C. Anderson, Wichita Bea- con, Wichita, Kan. (168,279; KAKE- TV, ABC; KARD-TV, NBC; KEDD- TV): "ABC and CBS both lack good promotion for their shows. ABC does a fair job on films, but CBS is way clown all around. NBC has them both beat by 1000 per cent. . . . Also, some sponsors are batting their heads against the proverbial wall when they try to outdo each other on op- posing nets at the same time. . . ." Speck Reynolds, Great Bend Tri- bune, Great Bend, Kan. (12,665; KCKT, NBC): "There are entirely too many murder shows— both west- ern and up-to-date. There are not enough programs like those of Perry Como and Lawrence Welk." Start Variety Series Screen Gems, Inc., TV subsidiary of Columbia Pictures Corp., goes into production this week on Western Ranch Party, a filmed half-hour musi- cal variety presentation. The entirely new series, consisting of 39 programs, will feature outstanding Western film stars. TEASERETTES are catching on fast ? Use 'em for • P R E VU E TRAILERS PLUGS • ADVANCE These short, snappy talking trailerettes are just what you've been waiting for. No contracts, no returns. Write for information! FILMACK 1321 S. WABASH CHICAGO. ILL. MOTION PICTURE DAILY k NO. 104 NEW YORK, U.S.A., FRIDAY, NOVEMBER 30, 1956 TEN CENTS •riment Shows: n Install imeTheatre' Six Months Id Official Reports roject in Oklahoma Special to THE DAILY jAS, Nov. 29— From an en- y standpoint designing and tion of the "Home Theatre" tribution system in Bartles- tla. can be completed in six or less, according to Z. H. assistant to the president, Electronics Corp. fee basis of a year and a half lopmental work with wired ion to the homes it is pos- nticipate that the engineer- ontinued on page 8) in To Ask MPAA Oscar' Telecast TV sponsorship of future tele- the Academy Awards cere- >n television will be sought company presidents, the directors of the Motion Pic- sociation of America, by Seaton, president of the of Motion Picture Arts and in a meeting scheduled for Continued on page 3) on't Produce in 70mm Process' ieth Century-Fox is not go- iroduce any motion picture in the 70mm. process or re- ' of its productions in 70mm. ck, according to a top com- jkesman, who yesterday de- af "we have found that after 'e tests and research that Continued on page 3) kvis'ion :! Today Industry Veterans Arrive For Pioneers' Dinner Industry veterans from every cor- ner of the nation are converging on New York today in preparation for the 18th annual dinner of the Motion Picture Pioneers slated for this even- ing at the Waldorf-Astoria Hotel, Robert J. O'Donnell, head of Inter- state Circuit, Dallas, will receive the accolade as "Pioneer of the Year." Bob Hope will act as toastmaster for the festivities. The program policy of 'less speeches— more fun' will be strictly adhered to, according to Sol A. Schwartz, general chairman for the dinner. Appoint Lapkin S-W 1st Vice-President The election of Nathaniel Lapkin as first vice-president of the Stanley Warner Corp. by the board was an- nounced yes- terday. As an officer and member of the Board, Lap- kin has been a key figure in the expansion and diversifica- tion of Stanley Warner Corp., having been prominent i n the negotiations which led to the creation of its Cinerama division ( Continued on page 2 ) Nathaniel Lapkin Vogel's Program Seen Lessening Chance of Loew's Proxy Fight Financial sources agreed yesterday that the likelihood of a proxy fight at the next annual meeting of Loew's stockholders in February has lessened considerably as a result of developments since Joseph R. Vogel assumed the presidency They noted among these the elec- tion of Richard M. Crooks of the investment firm of Thomson & Mc- Kinnon and the termination of Dore Schary's contract as studio head. In- fluential M-G-M stockholders have felt that the studio has been respon- sible for reduced earnings over the past several years and have openly advocated a change of administration there. The financial spokesmen also as- Shor Commended; Starr Memorialized Ten Resolutions Set As Allied Meet Ends Move for Arbitration Parleys Included; 'Sex Pictures^ Are Strongly Criticized By MARTIN QUIGLEY, Jr. DALLAS, Nov. 29.— The 1957 convention of Allied States Association ended today with— in the words of Abram F. Myers, general counsel— "the passage of more resolutions and more constructive ones" than at any previous occasion in ■ the organization's history. q / ~\T 7% T * Especially notable was a resolu- t1 QX /4*"m JL ¥*• l\@t tion ProPosing> witn or without the cooperation of Theatre Owners of 5~t Ch C\ d\ f\ f\ America, initiation of negotiations t) JL €J Ad y XJ' *7 with the film companies on an arbi- tration system. Resolutions were passed on the, following subjects: ft Top level conference. \ M-G-M sales policy. If Print shortage. If Clearance of theatres over tele- vision. If Consolidation of film exchanges. 1f Pay-as-you-see television. 1f Opposition to sex pictures and offensive and misleading advertising. II Trailers. If Production by affiliated circuits. If Tax reduction for small busi- nesses. Allied, in its renewed appeal for a high level conference "in order to ( Continued on page 6 ) Stellings Holds Talks With Three Companies "Pleasant discussions" on the state of the industry took place here yes- terday in meetings between Ernest Stellings, president of Theatre Owners of America and executives of three production-distribution companies. Stellings met with Alfred E. Daft (Continued on page 8) UA To Expand Local Co-op Advertising A plan of increased local-level cooperation with, exhibitors through expanded newspaper advertising and merchant co-op support was outlined here yesterday at the opening ses- sion of the United Artists fieldmen's (Continued on page 2) Consolidated earnings of $3,182,- 099 for the 39 weeks ended Sept. 29 were reported yesterday by 20th Century-Fox for the company and its wholly-owned subsidiaries. The 39-week figure amounts to $1.20 per share on the 2,644,486 shares of common stock outstanding, as compared with earnings for the corresponding 39 weeks of 1955 of $4,446,851 or $1.68 per share on the same number of shares. The earnings for the third quarter ended Sept. 29, amounted to $1,025,- 429, equal to $.38 per share, com- pared with $1,656,051 for the third quarter of 1955, $.62 per share. The earnings for the second quar- ( Continued on page 2) serted that Vogel's approach to com- pany problems has impressed large stockholders' groups favorably and they believe that he is entitled to a fair chance to solve those problems. Such a chance, they said, includes a reasonable time allowance in which to attempt to resolve the most pres- sing problems without the distraction of an all-out proxy contest. "He's hard at work and he's get- ( Continued on page 2 ) 2 Motion Picture Daily Friday, November 30 PERSONAL MENTION ryWIEL MANN, director, has ar- rived in New York from Holly- wood. Mike Simons, in charge of M-G-M customer relations, has returned to Now York from Charlotte. • David Hanna, named by United Artists as unit publicity director on "Legend of the Lost," has left New York for Italy and Libya. • Jack Goldberg, manager of the M-G-M exchange in Albany, has re- turned there from New York. • Mas. Joseph Friedman gave birth to a girl this week at Perth Amboy General Hospital. The father is a member of the Warner Brothers home office field exploitation staff. • Saul Chaplin, assistant to Sol C. Siegel, independent producer, has re- turned to Hollywood from New York. • Robert J. Gurney, Jr., producer, left New York vesterdav for Florida. • Kenneth MacKenna, M-G-M stu- dio story head, will arrive in New York on Sunday from the Coast. • Richard Widmark has left New York for Europe. • Rossano Brazzi and Mrs. Brazzi, who arrived in New York on Tues- day from Europe, left here yesterday tor Hollywood. U. A. Ups Local Co-op Ads Proxy Dispu Good Theatre Page Said Aid to All Business Urging editorial support of recently organized national campaigns to per- suade people to seek recreation and entertainment outside their homes, the 70th in a series of COMPO advertise- ments in "Editor & Publisher," which will appear tomorrow, suggests that newspapers help by publishing more news and comment about attractions at local theatres. "If people stay home nights and never seek recreation outside their homes, all retail trade must suffer," the COMPO ad says. "This can only reflects adversely on the effectiveness of newspaper advertising. If people go out to the movies, they will be more likely to patronize other retail- ers—a good, live amusement page will help all local retail business, including vour own ( the newspapers ) ." ( Continued convention by Roger H. Lewis, na- tional director of advertising-publicity and exploitation for UA. Max E. Youngstein, vice-president of UA, told fieldmen, meeting at the Warwick Hotel, that 48 UA releases, representing an investment of $42,- 000,000, will be backed in the next 12 months by an intensive promotion program incorporating the findings of three company surveys and the field experience of exploitation men. These surveys canvassed exhibitors Lapkin Named (Continued from pugc 1 ) and the purchase of International La- tex Corp. by the company. When Cinerama became one of the subsidiaries of Stanley Warner, he supervised the making of "Cinerama Holiday" and "Seven Wonders of the World" and is presently handling the fourth Cinerama in production, "Search For Shangri La." Lapkin is a graduate of Columbia College. He entered the real estate business, became a vice-president of Albert M. Greenfield & Co., the na- tional real estate and private banknig firm and was active in legitimate and motion picture theatre financing and reorganization. Before Pearl Har- bor he volunteered for active naval duty, entering the service as a lieutenant and while on active duty for 62 months, achieved the per- manent rank of full commander. Upon demobilization in 1945, he joined Fabian Enterprises, because an officer and director and played a major role in the negotiations which led to the purchase by the Fabian interests of the Warner family hold- ings in the Warner theatre chain which was re-organized as the Stan- ley Warner Corp. Sues Fox, Others For Credit in 'King' Twentieth Century-Fox, Darryl F. Zanuck, Charles Brackett and the Roxy Theatre here were named as co-defendants in a $200,000 suit filed yesterday in New York Supreme Court by dancer Gemzy DeLappe, who charged the defendants with breach of contract in regard to screen credits. Miss DeLappe, in her brief, said that 20th-Fox, Zanuck, Brackett and the Roxy "willfully, maliciously and intentionally refrained from giving her screen credit for her role as King Simon of Legree in the production of 'The King and I' and gave screen credit, instead, to a Marion Jim, who did not perform." from page 1) and television stations on the effec- tiveness of current promotional methods and materials, Youngstein re- ported. Results of the studies are to be detailed to the fieldmen during the course of the three-day convention, which will cover every phase of UA's advertising, publicity and ex- ploitation operations for 1957, he said. Lewis told the conclave that the average newspaper advertising sched- ule for the 48 forthcoming features will represent an increase of about eight per cent over the average of the past two years. Retail cooperative advertising will be enlarged by a similar ratio, he an- nounced. The intensified co-op activ- ity follows a UA drive over the past six months to develop continuing re- lationships with national merchandis- ers and major retail outlets in key markets in the U. S. and Canada, he disclosed. Outlined by Tamarin Alfred H. Tamarin, assistant na- tional director of advertising, pub- licity and promotion, outlined an ac- celerated promotional activity involv- ing the planting of production and pre-production publicity. A reorgan- ized procedure for coordination with individual production units will ex- pand the flow and quality of publicity material, Tamarin said. Mort Nathanson, publicity manager for UA, told the fieldmen that 12 is- sues of the United Artists Digest will be mailed to 3,000 key newspaper edi- tors and film columnists and writers during 1957 as part of the accelerated program. The Digest is a publicity service manual containing publicity material and picture information. Mori Krushen Heard At an afternoon session, exploita- tion manager Mori Krushen outlined month-by month campaign plans for features scheduled to go into distribu- tion at the rate of four per month in 1957. Krushen also conducted a dis- cussion on liaison with exhibitors, op- timum use of prepared materials and relations with critics, editors, and TV- radio representatives. 20th-Fox Net (Continued from page 1 ) ter ended June 30, 1956 amounted to $1,695,931, equal to $.65 per share. Film rentals for the period de- creased slightly to $77,719,336, as compared with $77,654,821 for the corresponding weeks of 1955. The company declared a quarterly- cash dividend of 40 cents per share on the outstanding common stock, payable Dec. 27, 1956 to stockholders of record on Dec. 10. (Continued from page 1) ting results," one said. "No r able person should have any q with that." It was pointed out also that still not too favorably disposed t Loew's management have cor with no candidate of their o head the company of either cient stature or compelling ground to win the backing of stockholder groups whose s would be essential to the succ any serious proxy contest. Considering Several New Proposals: Scl Dore Schary yesterday iss statement confirming the term of his services at Loew's Inc. a president in charge of producl the M-G-M studios in Holh He also said he is considering ! proposals on which he has I made no decision. The statemer ! "I now wish to confirm the J that I am no longer vice-presic charge of production at Loew After Dec. 31, 1956, for approx ly 10 years, I will continue to'j consultant and advisor to the pany on a non-exclusive basis. "I am grateful to and wish to! the many loyal men and woi the studio who have worked w I and who can be proud of tb j complishments in the films pro Also the friends I have in the pany. Proposals 'Extremely Interes i "While several of the pnJ made to me in the last two d; extremely interesting, I can mU decisions about them now. Afte 31, 1956, when I hope to havjl pleted "Designing Woman" at l| I will take a vacation and the ill sider my plans for the future, rhi will definitely involve the pro,|J of motion pictures. "In my reply to some of tin I questions as to whether I reg I participation on behalf of the g cratic party during the presij campaign, I wish to say that! only have no regrets but I am! of it." NEW YORK THEAIE RADIO CITY MUSIC H A L | — | Rockefeller Center starring in Cinemascope and METR0C0L0R "THE TEAHOUSE OF THE AUGUST MOO! AN M-G-M PICTURE and THE MUSIC HALL S GREAT CHRISTMAS SHI MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd 1 pto Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. ,sav Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Willia | B nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturday Si days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York.' la' Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture era Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a ]** Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under tt pfe March 3. 1879. Subscription rates per jear, $6 in the Americas and $12 foreign; single copies, 10c, i lay, November 30, 1956 Motion Picture Daily 3 PEOPLE )seph Slevin, formerly an adver- g official with British Information ices in New York, has joined Jraw-Hill Book Co. as head of rtising and promotion of its Tex- i and Language Master depart- T □ , X. Thomas, formerly of Black- l ! r and Nashville, Ga., has been ed manager of the Stein Theatres Lshburn, Ga. He replaces T. A. jj i )ougal, who has been moved to the ' i Theatres in Jacksonville, Fla. ,IJ mas will manage both the Turner "*| Joy Drive-In. He has been with circuit for three years. ii D obert B. King has been appointed ) manager for Taiwan, it was an- lced yesterday by Walter Bran- RKO vice-president in charge of dwide distribution. King suc- r lis William Yao, resigned. si' □ ■is. Elizabeth Reiff, mother of . 'ard Reiff, one of the owners .e Modern Theatres circuit, Cleve- , will celebrate her 90th birth- on December 4 at her winter e in Miami Beach. With her will -Toward and her son-in-law and ;hter, Mr. and Mrs. Jim Watson. k Denies ( Continued from page 1 ) maScope 55 is the finest in film entation today." company representative cited alues of the medium— the elimina- * of grain and distortion and the iS\ anced qualities of audience par- - ation which CinemaScope 55 topi to the public." He also cited ; I critical and public response to pit'ffl CinemaScope 55 productions as ousel" and "The King and I," ig simply, "they liked the proc- ae|j(ie 20th-Fox official also reiterated itement by president Spyros P. iras, made earlier this month, of ! company's intent to produce top ires in CinemaScope and color, ^<-and-white CinemaScope, and lard black-and-white and pointed I Tkouras' statement that the com- \[ I intends to equip a number of yes with CinemaScope 55 projec- equipment for the roadshow pres- • i pon of "The Greatest Story Ever ie statement from the 20th-Fox al was elicited by a report by h McLachlan, chairman of the d States Association equipment lardization committee, before the aitor group's convention in Dallas, achlan told convention delegates 20th-Fox would not release films oSirim. but would use release :s that could be projected on the m. projectors if it decided on wide wre film. MARTIN QUIGLEY JR., editorial director of Quigley Publications, gives Samuel Lindley, Jr., merchandising director of Lustre Creme Shampoo, a sealed envelope containing the name of the top actress in the 25th annual exhibitor poll of Money Making Stars conducted by Motion Picture Herald for FAME. The actress' name, to be announced along with the Top Ten winners next week, is the key to the $35,000 Lustre Creme Sweepstakes con- test conducted nationally by that company during the last two months. Persons who guessed her name correctly in the Sweepstakes will receive their prizes on the "Strike It Rich" television program Dec. 14. MPAA Group Reports on Business Building Plans The Advertising and Publicity Di- rectors Committee of the Motion Pic- ture Association of America met here Wednesday night to hear from its sub-committee chairman reports on all phases of its business building pro- gram. Roger H. Lewis, chairman of the MPAA committee, said here yesterday "there is nothing to report about the meeting, but that work is progress- ing." Each sub-committee of the Advertising-Publicity group has been working on its individual project with an eye towards launching the overall plan in 1957. AMPA To Have Annual Holiday Party Dec. 18 The Associated Motion Picture Ad- vertisers' 40th annual Christmas party will be held Tuesday, Dec. 18, at the Picadilly Hotel here, it was announced yesterday by David A. Bader, presi- rent of AMPA. Robert C. Rothafel, managing di- rector of the Roxy Theatre, has been named master of ceremonies, Bader said. Special activities are planned to commemorate the 40th anniversary of the traditional party, he added. Rename Grand Chmn. Lester Grand, Confection Cabinet Corp., Chicago, has been named ex- hibit chairman for the 1957 conven- tion of the National Association of Concessionaires, to be held Nov. 20- 23 at the Hotel Americana in Miami Beach jointly with other film industry groups. Grand performed as exhibit chairman at the New York Coliseum during the 1956 convention. Seaton to Ask {Continued from page 1) next Tuesday here according to an MPAA official. The MPAA directors are also slat- ed to meet a second time on Dec. 11 to hear a status report from their committee on self-regulation. Seaton, along with Y. Frank Free- man, vice-president of Paramount Pictures and board chairman of the Association of Motion Picture Pro- ducers, will appear before the MPAA board on Tuesday. The Academy Awards president, who met early this year with MPAA president Eric Johnston, will renew his bid for the companies to pick up the tab. The Academy president pointed out earlier this year that it would cost the industry $400,000 or less to sponsor the annual show. In the past, and for the coming year the Oldsmobile Division of General Motors has spon- sored the radio and television broad- casts. Freeman will present the company presidents with the AMPP's and Hol- lywood's attitude toward the MPAA six-point business building program. Thus far, an official report on the West Coast position has not been re- ceived here by the MPAA business builders coordinating committee, which is chairmanned by Spyros P. Skouras, president of 20th Century- Fox. The Hollywood studio heads and their advertising and publicity chiefs, following an appraisal of the MPAA six-point plan, came up with a counter plan, the Golden Jubilee, which included the MPAA proposals on building the box office. On Dec. 11, the board of directors of the MPAA will hear from its sub- committee on self-regulation recom- . . . NEWS ROUNDUP Am-Par Appoints Goodman The appointment of Goodman Ad- vertising, Inc., of Los Angeles to han- dle all advertising, promotion and public relations for the new Am-Par Pictures Corporation has been an- nounced by Irving H. Levin, presi- dent. Am-Par is the new production subsidiary of American Broadcasting- Paramount Theatres, Inc. To Close K.G. Art House One of the oldest art theatres in Kansas City, Mo., the Vogue, will be closed down Sunday by Ed Golden, operator of the house. He said the primary reason for the closing is a shortage of "quality product" needed for successful operation of an art the- atre. ■ Makeiim Film to Roll "Valerie," producer Hal R. Make- lim's second of a series of pictures for United Artists release will start shooting Dec. 10 at the RKO-Pathe studios in Culver City. The picture is a post-Civil War drama starring Anita Ekberg, Sterling Hayden and Anthony Steele, and will be co-pro- duced with Robert Fellows, ■ 'Ten' Breaks Theatre Record The "Ten Commandments" set a new all-time box office record at Stan- ley Warner's Beverly Hills Theatre when the film's second week, $40,000, topped the previous high established in the first week of "Hans Christian Andersen" in 1952. ■ 'Teahouse' Takes $23,000 M-G-M's "Teahouse of the August Moon," coupled with the Christmas Show at the Radio City Music Hall here, took in an opening day's gross of $23,000 yesterdav, according to the film company. ■ V.C. Meets Here Thursday A meeting of New York Variety Tent No. 35 at Sardi's Restaurant has been called by Harold Klein chief barker for next Thursday at 12:30 P.M. mendations on the make-up of the Appeals Board of the Code Adminis- tration being expanded to include in- dependent producers and exhibitors. The self-regulation committee of the MPAA board is composed of Bar- ney Balaban, Daniel T. O'Shea, A. Schneider and Eric Johnston. A working sub-committee includes Rob- ert J. Rubin, Paul Quinn, Ray Bell, Kenneth Clark and Sidney Schreiber. Johnston will preside at both meet- ings of the MPAA board. Motion Picture Daily Friday, November ! J Allied 9s Resolutions Called 'Most Constructs* MPAA Lauded For Efforts to Aid Box-Of fice (Continued from page 1) bring about better relations between the several industry branches and plan ways and means for rescuing the industry from its present difficulties," commended the work of Ruben Shor, president, deplored the failure of dis- tribution to provide leadership in bringing branches of the industry to- gether as was done in the past "by such men as Sidney R. Kent and Wil- liam F. Rodgers." The organization also expressed its encouragement of efforts of the Mo- tion Picture Association of America in planning to make a vigorous attack on "the boxoffice depression" and called upon the MPA to consult with exhibitors through their established organizations. In an amendment to this resolution proposed by Benjamin Berger' it was proposed that if the distributors do not consult with exhibitors the matter be taken up with Senator Hubert Humphrey. The arbitration system Allied now seeks is one "in accordance with the recommendations contained in the re- ports of the Senate Select Committee on Small Business dated Aug. 2, 1953, and July 27, 1956." 'No Look' Policy Hit M-G-M was asked to revise its "no look" policy established on the films "I'll Cry Tomorrow" and "High So- ciety." Other companies were asked to give up such policies and "aban- don rigid national policies" by giving branch managers authority to set rentals on the basis of "ability to pay." The alleged practice of distributors of failing to make pictures available to some exhibitors "on their accus- tomed availabilities" was condemned. The resolution called for more prints where needed and discontinuance of shipping prints from one exchange to another "for a temporary financial gain." It was asserted that a policy of respecting "established availabili- ties" would prove "more profitable for exhibitors and distributors alike." Television Clearance Treated On television clearance the con- vention empowered the Allied board "to explore the feasibility of establish- ing legal clearances for theatres over television with regard to motion-pic- tures-to-television, bearing in mind that the four-year time lag in supply- ing pictures to television may not al- ways prevail and that, since pictures are shown by television free of charge, clearances such as prevail be- tween different theatres would be wholly inadequate." It was previously reported that Al- lied would seek a minimum of five years or more clearance from last-run theatre showing to television exhibi- tion. Consultation Urged While recognizing the need for dis- tribution to eliminate needless ex- pense, the companies were urged to consult with exhibitor organizations before consolidating film exchanges, reducing sales forces or curtailing services so that the exhibitors' mini- mum requirements would be taken care of. The convention commended the work of the Joint Committee Against Pay-TV, especially Trueman T. Rem- busch; praised the distinguished serv- ice of the late Alfred Starr, expressing sympathy to his family and his as- sociates on his sudden death; asked TOA to name a representative to the joint committee "so it may continue to function expeditiously and effi- ciently." The previous stand in support of features by former affiliated circuits was reaffirmed and Allied associated itself with other exhibitor groups in urging the Department of Justice to grant the necessary permission for them to proceed under "proper safe- guards to prevent recurrences of abuses which led to the government's suit." Federal Tax Relief Asked The final resolution was a petition to the Government and to Congress for tax relief to small businesses by cutting the excess profits tax from 30 per cent to 20 per cent, taxing small business with fewer than 10 stockholders as partnerships, by THE STflllEltllON Honor Cole for 40 Years Of Service to Industry "For 40 Years of Devotion to the Motion Picture Industry and Allied States Association of Motion Picture Exhibitors." That is the reason Allied has honored the 74-year-old Col. Harry A. Cole at its 27th annual convention which concluded last night with a banquet for him at the Statler Hilton Hotel in Dallas. Col. Cole now is preparing for retirement from active exhibitor organ- izational work after 32 years of par- ticipation in it— in Texas circles and in national exhibition affairs. Train dispatcher, fire insurance in- spector, lumber company employee, real estate broker, hash slinger, sol- dier and theatre owner and operator. These are but a few of the vocations in which the Brooklyn, N. Y., born industry leader has participated dur- ing an illustrious career in the busi- ness world. To quote Abram F. Myers, general counsel and board chairman of the theatre association, Col. Cole was one "of a small band of brave spirits" that formed, at least five years before the birth of National Allied, an Allied States Association to strive "against fearful odds to create a strong na- tional organization that would func- tion solely in the interest of the in- dependent exhibitor and provide a bulwark against the further encroach- ments of the producer-distributors. On Dec. 17, 1928, the present Allied States Association was formed by a committee of exhibitors— Col. Cole, Al Steffes, Glenn Cross, Jim C. Rit- ter, Herman Blum, E. M. Richey, Dave Cockrill, E. P. Smith and Charles Casanave. They retained My- ers as president and general counsel. When one talks or discusses Allied, mention is always made of the Colonel for both are synonymous. Myers, on the occasion of the organization's 20th convention in 1948 in New Orleans, attested to this as he gleaned "from the musty files of Colonel Cole much M. P. DAILY picture ACKNOWLEDGING the tributes to him, at the Allied convention: Col. H. A. Cole, of Texas and National Allied. history about Allied States Association and intermingled in the history were resolutions and information showing that part played by Col. Cole." As the veteran exhibitor head of Texas Federated Theatres looks back upon his career in our business, he must feel very proud for his role in shaping the motion picture industry and exhibition. The wisdom, experi- ences and guiding hand of Col. Cole must and always will be given credit for making the industry what it is today. The 1956 meeting of National Al- lied honored the Texan most enthusi- astically. "His inspirational participa- tion in the victorious World War II Federal admissions tax campaign alone entitles him to great honor at any industry convention, anywhere, at anytime," Myers said.— L. D. No Declarat Registered Kerman Pi liberalizing depreciation all and by allowing estates c businessmen to pay estate ta a period of ten years. Allied's resolution on sex and advertising was especialb "We deplore the fact tha exhibitors in their anxiety foi porary financial gain have ri good-will and lowered the s of the business by running 'sex pictures' and pictures g sex, dope and other perversioi are offensive to the vast ma theatre-goers. We also dep fact that so-called 'borderl tures' are being promoted companies, and in some case hibitors, by offensive and of leading advertising which : widely criticised by the pi by religious, civic and welfar izations. We call upon all w offended in these particulars their ways before they do in harm to our business, whicl fering under enough handic without deliberately creating . I al ones." In connection with trailei asked that M-G-M and Warn< | two different trailers, "one to appeal to sophisticated a| in the large metropolitan the; j another suitable for use i! town theatres and those spe( in action pictures." The h< expressed that, if these tv; panics adopt the custom, otl do likewise. Kerman Situation A Sur There was some surprise Allied delegates that no r< was presented to the eonver dorsing and urging support Moe Kerman plan to have ej W contract for 10 pictures to 1 I in 1957. Such a resolution js ommended at the small situa In clinic. Failure of the resolutic I I mittee, headed by Myers to j>pi a resolution, came as a blow I 1 man, Jack Braunagel and Ja J: son, associated in promoting I p p Time Called Insufficie Braunagel and Jackson we j gi time at the convention Wedn jiv describe the plan in detail ai b< lets soliciting contracts w* r tributed to all the delegates t reported that there had n sufficient time to prepare 3 tion. However, the matter taken up at the allied board I about Feb. 1. Bringing together the hugers and sellers of the free markets of the world WORLD MARKET EDITION OF MOTION PICTURE HERALD issue of December 15th Whether you sell from the United States or to the United States, or to any of the free markets of the world, your international message to the buyers for the theatres of the world should be in the annual World Market Sec- tion of Motion Picture Herald. The international market is becoming greater and greater — more and more important to all who make mo- tion pictures, equipment and other supplies for theatres and for those who service them. It is estimated that the business of American motion pictures in export markets during the next twelve months will total over a billion dollars — almost as much as the American market. Slanted to the Foreign Buyer ... Presenting a survey of developments in the expanding foreign markets, by Herald correspondents throughout the world, the World Market Edition commands imme- diate attention among foreign buyers — then is retained for reference in making future purchases. Advertisers report continued response for many months. Directory of Equipment Manufacturers ... One of the features of the World Market Section which make this edition a buyers' reference book of en- during value is the World Market Buyers Index. Here leading manufacturers and suppliers of products for the theatre are listed according to type of product, with ad- vertisers in this issue distinguished by boldface type. Ad- ditionally, the listing includes the page number of the advertisement. Motion Picture Daily Friday, November 3 Active in Clinics at Allied9 s Convention Jack Kirsch Irving Dollinger Sidney Stern Benjamin Berger 'HomeTheatre' • (Continued from page 1) ing required will be completed by the end of this year," Garfield told Motion Picture Daily. "In four or five months or less, the necessary construction and installation of the cables can be completed," he added. The point of origin of the features to be distributed to the homes in Bartlesville may be in the theatre, even in the theatre projection booth if space is available, or elsewhere at the election of the exhibitor, Garfield said. Circuit Totals 150 Houses In Bartlesville Jerrold Electronics Corp. is handling the design and in- stallation of the "Cable Theatre" film distribution system on a contract basis with Video Independent Theatres, Inc., a circuit with 150 theatres in the Southwest. Vumore, Inc., a sub- sidiary of the theatre company, will own and operate the installation. Jer- rold has previously supplied commu- nity television systems to the Video company. In a statement made last April be- fore the Senate Interstate and For- eign Commerce Committee on behalf of Milton J. Shapp, Jerrold Elecro- nics Corp. president, Garfield said "we are convinced that the progres- sive motion picture theatre operators of America are natural allies in the development of cable theatres." Declined to Address Allied Garfield declined an invitation to address the Allied convention here but was available for consultation with exhibitors individually. The Jerrold company is reported sensitive to dif- ferences of opinion on wired televi- sion of first run features in various branches of the industry and anxious to make sure that its position and policies are not misunderstood. Stellings Holds Meetings (Continued from page 1) and Adolph Schimel of Universal Pic- tures, Spyros P. Skouras and William C. Gehring of 20th Century-Fox and Charles Beagan of Loew's, Inc. A report on what occurred in each meeting was not forthcoming from TOA or the principals involved. How- ever a TOA official said Stellings will Clinic Hears Proposal For 1-Week Closure Special to THE DAILY DALLAS, Nov. 29-The final busi- ness session of the Allied States As- sociation convention, presided over by Jack Kirsch, chairman of the Al- lied Emergency Committee, heard re- ports of the conclusions of the film clinics held Wednesday and Thursday morning. Irving Dollinger reported on the large city clinics; Elmer Huhnke, on small situations and Edward Orn- stein for the drive-in clinics. Various distributor selling practices were criticised. A proposal from the floor by H. A. Daniels, Seguin, Tex., that all theatres close for a week was passed over by Kirsch, who said that exhibitors would never agree on such a course. Particular stress was placed on seeking statements from the dis- tributors that special consideration would be given theatres grossing un- der $1,000 weekly. Benjamin Berger addressed the convention but did not give one of the fire-and-thunder speeches for which he is famous. He did criticize a number of practices including selec- tion of titles and excessive terms. Sidney Stern, New Jersey, suggested that Allied hire a press agent to im- prove the situation of the organiza- tion's position both in the trade and lay press. Kirsch, as chairman, said that was an excellent idea but re- quired funds and too often the units were not prepared to pay their pro- portional share. Shor said the Stern proposal would be put on the agenda of the Febru- ary board meeting. Am-Par Starting Film HOLLYWOOD, Nov. 29. - "Be- ginning of the End," first picture to be produced by Am-Par Pictures Corp., wholly-owned subsidiary American Broadcasting-Paramount Theatres, will be started Monday at the Bepublic Studio. have something to report on Friday afternoon. The TOA executive is scheduled to meet with Walter Branson, BKO Pic- tures; Barney Balaban, Paramount; and A. Montague, Columbia today. He is also seeking to meet with ex- ecutives at other companies. Television Toda In TV Programming Predicts Tan Loyalty1 Will Sustair Future of 30-Minute Filmed Series HOLLYWOOD, Nov. 29.-"Half-hour TV film series will survive a forms of TV programming," was the reply of producer Louis F. Edelmai asked how they might be affected by the one-hour shows, 90-minute St lars and the multi-billion dollar stock ^ , of feature films recently released by the major film companies. Mr. Edelman, with a long list of credits as a producer of feature films, and now identified in the TV field with such successful half-hour filmed programs as Danny Thomas' "Make Boom for Daddy," "Wyatt Earp" and "Jim Bowie," said "there just isn't enough writing talent around to build and sustain more hour and hour-and- a-half shows than those now being presented that are constantly fighting for material." 'Stretching Story' Difficult It's tough enough to get consistent- ly good shows in a half-hour series, but it's a lot easier than trying to stretch the story and interest beyond the 30-minute format," Edelman con- tinued. Beferring to the vast supply of fea- ture films now available, Edelman drew a parallel on his experience as a veteran feature producer and said, "the public will only come to see those that are good. A good number of those features didn't draw them into the theatres when they were shown originally. What kind of a rating do they expect to earn now from a view- ing audience with multi-channel selec- tivity?" Cites Personal Friendship The producer, with all of his shows currently being featured over the ABC- TV network, had this to add on the longevity of the half-hour series pro- grams: "The viewer experiences a 'personal friendship' with the star per- sonality or host of a half-hour series, and looks forward to their weekly visits to his home. Some 'friendships' last longer than others, but the loyalty to those personalities is the basis for the sustaining future of half-hour series entertainment." Mr. Edelman concluded with the aside that "the little box with the 21-inch picture, offering the most inti- mate form of entertainment ever con- ceived, is noncompetitive to the enter- tainment afforded theatre ticket buy- ers seeking escape via the scope and production values found in feature length motion pictures."— S.D.B. Birmingham Wins Out For TV on Channel 9 WASHINGTON, Nov. 29. - The Federal Communications Commission has granted a Birmingham, Ala., tele- vision station to the Birmingham Tele- vision Corp. This company grew out SPONSOR NO Pan American World Airw signed for sponsorship of the ] B. Murrow-Fred W. Friendly Now Series, getting underwa "The Secret Life of Danny Dec. 2, to be co-sponsored wit ton, Inc. Pan American, hi will assume full sponsorship nine shows in the 1957 series. .1 Time Corp. has extended its oi sponsorship of NBC-TV's night Steve Allen Show. Th tional order is for Timex watcf^ Standard Brands will sponsor ternate-week segment of NP Queen for a Day starting Jan The 52-week order represents 000 in gross revenue. . . . Krafl has made its first major mo' daytime sponsorship, ordering 000,000 advertising schedule oi TV. The order calls for repi tion on Tic Tac Dough, Matinc atre and Comedy Time. i Reed Residual Sum To Actors in 4 Sen HOLLYWOOD, Nov. 29. board of directors of the Screen Guild today announced apprcv settlement with Poland Beed sion Companies, recently pla< the Guild's unfair list, under $a which $100,000 in residual pa' will be paid to the actors empli four television series. At the same time SAG rei bargaining contract with all companies. NBC 25-Year Club Induct 18 Members Eighteen employees of the IS Broadcasting Co. will become bers of the NBC 25-Year Club5 organization's sixth annual lul next Wednesday at the Wild toria. The honored guests v1 welcomed into the club by B. Jacobsen, NBC director of per Heads of the various divisio departments represented by tl members will present watch certificates to the employees. of a merger of two firms pre competing for the channel— H. Balaban Corp. of Chicago anc ston Salem Broadcasting Co. MOTION PICTURE DAILY 80, NO. 105 NEW YORK, U.S.A., MONDAY, DECEMBER 3, 1956 TEN CENTS jTORIAL. (ed Convention hange of Pace Ry Sherwin Kane ME of the oratorical fireworks free-wheeling controversy acteristic of many Allied conventions of the past to be missing from the ses- %i in Dallas last week, many - <] that they were replaced by ng of greater value to Allied ais and much more welcome ^industry at large, the convention attitude was its action aimed at the right or once. | .'s chairman, Abram Myers, the resolutions adopted by the ion "constructive," and said /ere more of them of this "*in at any previous Allied con- -tial observers who will read lutions will find it difficult to with Myers' statement. not only are resolutions for deliberations with distrib- i i mutual problems and to ex- i industry arbitration formula ane which does not automa- and beforehand bar distrib- rom participation in it, but iportant, there are expressions Id to the advertising, exploi- nd production of motion pic- jo efforts to increase theatre ge and to ease the tax bur- hard-pressed exhibitors. it f these are clear evidence of ;nition of the real— not the problems of the day. We say because berating distribution duction will not help exhibi- 3 bit. If distributors conceded jlaim, unreasonable as well as ole, that exhibition made up- ie theatres would be no better it the same time, they failed increasing patronage. iat respect Allied has recog- nd is giving attention to the >blems of the day. Insofar as | done so, its 1956 convention ;enuine service to its members id to the industry after. ROBERT J. O'DONNELL, selected the 1956 "Pioneer of the Year," receives the award plaque from Jack Cohn (left), president of the Motion Picture Pioneers. Sol A. Schwartz (right) was general chairman for the idinner, at which more than 400 Pioneers participated in tribute to O'Donnell at the Waldorf-Astoria last Friday night. The full text of the plaque inscription appears on page 5. 400 Honor Robert O'Donnell As M.P. Pioneer of Year at Annual Dinner By SHERWIN KANE Nearly 400 Motion Picture Pioneers from all branches of the industry and all sections of the country gathered at the Waldorf-Astoria Hotel here last Friday for an evening of relaxation and fun at the Pioneers 18th annual dinner. Robert J. O'Donnell, vice-president of Interstate Circuit, Dallas, was pro- For complete picture and story report of the Motion Picture Pioneers dinner, turn to pages 4 and 5 of this issue. claimed the Pioneer of the Year and as such was properly roasted and toasted by his industry colleagues. Jack Cohn, president of the Pioneers, and Sol A. Schwartz, dinner chair- man, presided, assisted by Ned E. Depinet, George Dembow and Mar- vin Kirsch, co-chairmen. Bob Hope, long-time friend of O'Donnell's, was master of cere- monies. Membership in the Pioneers is open (Continued on page 5) Many Industries Seek Federal Tax Easement By J. A. OTTEN WASHINGTON, Dec. 2.-Hearings currently going on before a House Ways and Means subcommittee make it clear that the motion picture indus- try will have vigorous competition next year from other industries for excise tax relief. In fact, the hearings indicate that (Continued on page 6) TOA to Report Today On Company Meetings The Theatre Owners of America's report on meetings between its presi- dent, Ernest Sterlings, and company heads and sales executives is expected to be made today. Stellings, who returned to his Charlotte home over the weekend, met last Wednesday, Thursday and Friday with executives at 20th Cen- tury-Fox, Columbia, Universal, RKO (Continued on page 6) On Allied Stand ReactionMixed To Resolution On Arbitration Co. Executives Reiterate Approval of Arbitration By LESTER DINOFF The Allied States Association reso- lution to initiate negotiations with producer-distributors for the establish- ment of arbitration and conciliation systems was met at the weekend by industry figures with a mixed reaction. The national exhibitor organization voted, at the conclusion of its con- vention in Dallas, to seek an arbitra- tion system "in accordance with the (Continued on page 5) Roger Lewis To Address MPA Board Tomorrow Roger H. Lewis, chairman of the Advertising and Publicity Directors Committee of the Motion Picture As- sociation of America, will report to the company presidents tomorrow morning on his committee's progress in getting the business builders pro- gram underway, according to an MPAA official. Lewis and a number of his adver- tising-publicity associates will inform (Continued on page 6) Industry Ad Critics Hit By Youngstein Max E. Youngstein, vice-president of United Artists, replied Friday to recently published charges that mo- tion picture advertising in "lurid" by declaring that "we are the direct descendants of the circus and we will continue in that vein." He said the yardstick for film ads should be (Continued on page 6) Television Today Page 7 Motion Picture Daily Monday, December PERSONAL MENTION TAMES H. NICHOLSON, president of American International Pic- tures; Samuel Z. Arkoff, vice-presi- dent, and Leon Blender, national sales manager, arrived in New York yesterday from the Coast. • Harry M. Kalmine, vice-president and general manager of Stanley War- ner theatres, and Bernard G. Kranze, vice-president of Stanley Warner-Cinerama, left New York yes- terday by plane for Havana. • Robert Taplinger, Warner Broth- ers vice-president and director of advertising and public relations, will arrive in New York today from Hol- lywood. • William Dozier, RKO Radio vice- president in charge of production, will leave Hollywood by plane on Wednes- day for Miami Beach. e R. E. Warn, vice-president of Westrex Corp., is in Hollywood from New York. Morris Lefko, Paramount sales executive on "The Ten Command- ments," returned to New York at the weekend from Louisville and In- dianapolis. • Sam Spiegel, president of Horizon Pictures, returned to New York on Friday from London via B.O.A.C. • Rube Tackter, Columbia Pictures assistant general sales manager, will leave New York today for Chicago. • Harold Hecht and James Hill, of Hecht, Hill and Lancaster Companies, left New York on Friday for London. • Joseph Mankiewicz returned to New York over the weekend from Rome. James Mason left New York on Friday for London via B.O.A.C. ■Hi S-W Books 'Carnival' Artists-Producers Associates and Stanley Warner Theatres have jointly announced the acquisition of "The Big Fun Carnival" film series by Stan- ley Warner for Christmas season bookings through the circuit. The series of twelve pictures, produced by Artists-Producers, is of 90-minute variety programs for children's mati- nees, starring Marian Stafford, Jared Reed and the Bunin Puppets. ROGER H. LEWIS, United Artists national director of advertising, publicity and exploitation, conducting a workshop forum at the com- pany's national fieldmen's convention at the Hotel Warwick here. Ex- ploitation manager Mori Krushen (left) and Alfred H. Tamarin, assistant national director of advertising, publicity and exploitation, also ad- dressed the conclave. WB Sets Managers' Contest with 'Sun' Warner Brothers will conduct a na- tionwide exploitation contest for thea- tre managers in the United States and Canada in connection with its featur- ette, "Chasing the Sun." The con- test, which began Saturday, will run through June 15, 1957. The 15 win- ning theatre managers and their wives will have a two-week, all-ex- pense-paid trip to Florida. The contest has been set up in col- laboration with Florida state attrac- tions which are featured in the film. The world premiere of the picture will take place Wednesday at three thea- tres in the Miami area. Warner Building Sold For $2,500,000 Here The ten-story Warner Bros, office building at 309-27 W. 44th St. has been sold to Charles Benenson, it was reported by John J. Reynolds, Inc., real estate agents. The property, including the adjoining two-story ex- change building, was held at $2,500,000. Possession of the property will be given in about 18 months, when Warners obtains possession of new quarters in a building erected at 666 Fifth Ave. Book 'Persuasion' in 8 Detroit Second-Runs Special to THE DAILY DETROIT, Dec. 2. - Cooperative Theatres of Michigan, one of the big- gest booking agencies in this area, has completed arrangements to put Allied Artists' "Friendly Persuasion" and "Calling Homicide" into eight second- run theatres here, starting Dec. 25. Said to be the first national deal of this type, the booking will start the double bill on a day and date basis in the theatres. Admissions are sched- uled to go up to $1.10 in all the sit- uations. None of the regular down- town theatres are involved in the booking arrangement. Japanese Executives Here on Film Week Goto Uzaki of Toho Films and Tak Koide of Shochiku Co. have arrived in New York from Los Angeles to formulate plans for the Japanese Film Week to be held at the Museum of Modern Art here, Jan. 20-25. The Japanese film executives, repre- sentatives of the Motion Picture As- sociation of Japan, are working with officials of the Foreign Film Advisory Committee of the Motion Picture As- sociation of America in setting up all arrangements for the six clays of screenings. Republic Dividend A dividend of 25 cents per share of preferred stock was declared last week by the board of directors of Re- public Pictures. Dividends are pay- able Jan. 2, 1957, to stockholders of record as of Dec. 10, 1956. T'L Dividend Up Trans-Lux Corp. Friday de- clared a 20 cent dividend for 1956, payable Dec. 20 to stockholders of rec- ord as of Dec. 12. Trans-Lux has been paying 15 cents dividend annu- ally of late, the company announced. U-I Meet < Coast Tod Special to THE DAILY 1 HOLLYWOOD, Dec. 2.-U ; International's 1957 distribute > ; are to be finalized at the wei; sales executive conference opt Universal Studios here tomon der the chairmanship of Ch I Feldman, vice-president and sales manager of the company Milton R. Rackmil, presic , U-I; Alfred E. Daff, executiv president; N. J. Blumberg, d. of the board, and other executi business managers arrived oA weekend to participate in th(i ings. Following the conference hei sion managers will hold region; j ings with their entire sales oi l. tions to acquaint their stafii the distribution-promotion plar Executives in attendance wil special screenings of fortl \ U-I releases, including an invi ! press preview of "Battle Hyi j Jaffe, FAC Merge HOLLYWOOD, Dec. 2 - i Artists Corp. and the Jaffe merged this week into a sing' pany to be known as Famous Associates. Sam Jaffe will bt dent of the new organizatu Charles F. Feldman has been chairman of the board of direc PRODUCERS ATTENT! I have a 'socko' story the the which 3 years of intensive resea proven, was never used for a wood production! Those interested write Box 123, I PICTURE DAILY, 1270 6th Ave., TJ ************** | HAWAII t HOLIDAY * 7 days -$469.50 from New York, plus ta: including hotel and air fc Fly United DC-7s, world's ist est airliners, ALL First < fiss or DC-6Bs, ALL Air dm 2-abreast seating comfort i'a; Mainliner® flights. UNITED AIR LI IS 'S MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Willi; nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturd:, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York. jUai Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Pictun Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a irt Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under tl act March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. % HOLLYWOOD SNEAK PREVIEW AUDIENCE REACTIONS THROUGH ON-THE-SPOT FILM COVERAGE! WE WANTED YOU TO SEE AND HEAR FOR YOURSELF THE ENTHUSIASM OF YOUNGSTERS AND ADULTS ALIKE //./ BRANCH MANAGER TO SCREEN ASK YOUR U ' BRA**'" •„,, Theatre, California, November WW. THIS SPECIAL FILM! ^^rT"^^ 9s. ask, TOO, when "ROCK, PRETTY BABY" WILL BE SNEAK- PREVIEWED IN YOUR EXCHANGE CITY! 4 Motion Picture Daily Monday, December 3, At Annual Reunion of Motion Picture Pioneers Conviviality was the rule as r bers of the Motion Picture Pi* gathered for their 18th annua !ii ner at the Waldorf-Astoria Ho New York on Friday night. J groups caught by the camerc | pictured here. ABOVE, left to right, Charles Reagan, Ed Rowley, E. V. Richards, and George Skouras. LEFT, Harry Morris, W. A. Scully, Bob O'Donnell. ABOVE, Herman Robbins and Milton Rackmil. BELOW Eyssell and Ned E. Depinet. ABOVE, left to right, Moe Silver, Walter Branson, Irving Mack, and Edward \j BELOW, Sam Dembow, George Dembow, Sol Schwartz and Jack Cohn. ABOVE, left to right, Milton Rackmil, Jack Cohn, Nate J. Blumberg, and Phil Reisman. BELOW, Al Daff, Abe Schneider, Max Cohen. lay. December 3, 1956 Motion Picture Daily 5 ib- rs of the Pioneers > Dinner Committee i;h Sol A. Schwartz as chairman ^ed E. Depinet, George Dem- and Marvin Kirsch as co-chair- the Pioneers 1956 Dinner Com- s consisted of: Raymond Willie, Mandel, Charles A. Alicoate, Starr, Chester B. Bahn, and J. Takiff. , b Berg and Fred Herkowitz in charge of publicity for the 'Pioneer of the Year' Hailed duct 45 Veterans to M.P. Pioneers :lass of 45 veterans of at least jirs in the industry was inducted nembership in the Motion Pic- Pioneers at the 18th annual of the organization last Friday at the Waldorf-Astoria Hotel Members of the class were: n Q. Adams, Interstate Circuit; -r B. Bahn, Film Daily; Robert illantyne, Ballantyne Co.; Her- iRobert Beiersdorf, Independent St., Dallas; John Bixler, Strand ire, Scottdale, Pa.; Russell A. Loew's Theatres, St. Louis; Bridge, Paramount Dist., ; Shipman Bullard, L & B res; James S. Burkett, Pathe j David Cooper, Gallahad Pro- n: Douglas D. Desch, Buena W- Dist., Dallas; Herndon Ed- 20th Century-Fox; Louis i.an, Du Art Film Lab. >, Terence Gallagher, RKO es; Thomas L. Gibson, W. J. in, Inc.; James Edward ,;er, RKO Radio; William I. f, 20th Century-Fox; Fred witz, RKO Theatres; John i Houlihan, Republic Pictures; a M. Klein, Columbia Pictures; ILutzer, Lutzer Theatres; W. D. Lutzer Theatres; Robert ie, Samuel Goldwyn Produc- Louis Novy, Trans-Texas Thea- Villiam Francis O'Donnell, Cine- heatres, Dallas. ), R. I. Payne, Theatre Enter- Inc; Julian S. Rifkin, Allied ; Edward Seider, Assoc. Pru- 1 Theatres; Robert K. Shapiro, jount Theatre, N. Y.; Norman nan, Republic Pictures; Milton Stark Films; Ernest G. Stel- Capital Essantee Theatre, Char- L. E. Tillman, Columbia Pic- Joseph B. Walsh, Exhibitor e; William F. Whitman, RKO res; and Raymond Willie, Inter- Circuit. ), Maurice F. Barr, Paramount Theatres; Morris Hartzband, |n Picture Cameramen's Union; §. Haines, Warner Bros.; Phil 'ley, Isley Theatres; _ Bernard Motion Picture Distributors; as C. McCleaster, Twentieth ry-Fox; Lewis Pollack, Pollack ctions; Edward A. Sargoy, Sar- * Stein and Joseph L. Stein, Y & Stein. (Continued to anyone who has spent 25 years in the industry. O'Donnell's career- he began as an usher in the Chicago Opera House at the age of 14— spans more than double that many years. A class of 36 new members was in- ducted Friday night. Their names are reported elsewhere in this issue. The program for the evening, by the rigidly enforced ruling of the chairman, was designed to amuse the Pioneers. Speeches were few, rarely serious except for tributes to the honoree, and were short and to the point. Hope, William O'Donnell, brother of the honoree, and Mike Todd were among those called upon to share some of their knowledge of the guest of honor with those present. Message from President Eisenhower Others invited to address the Pioneers, strictly in the lighter vein, included Eric Johnston and O'Don- nell himself. Johnston read a message to O'Donnell from President Dwight D. Eisenhower. Depinet presented to O'Donnell a plaque from the Dallas chapter of Women of the Motion Picture In- dustry. This chapter was the first in what is now a national organization. The Dallas chapter, at its formation, was sponsored by O'Donnell. Depinet described and praised the work of WOMPI in the fields of charity and industry public relations and urged that there be a chapter of the organization in every key city. In addition to those mentioned the dais guests included: Charles Alicoate, Barney Balaban, from page 1 ) Nate J. Blumberg, Harry Brandt, Al Daff, Gus Eyssell, Si Fabian, Leopold Friedman, Y. Frank Freeman, Wil- liam J. German, Leonard H. Golden- son, Abel Green, Karl Hoblitzelle, Eric Johnston, Father Sylvester Mc- Carthy, Don Mersereau, John J. O'Connor, Judge Ferdinand Pecora, Sam Pinanski, Martin Quigley, Mil- ton Rackmil, E. V. Richards, Jr., Sam Rinzler, Herman Robbins, Ed Row- ley, Spyros P. Skouras. The evening began with a cock- tail party and general reunion of old and new members of the Pioneers. Doretta Morrow sang the National Anthem to open the dinner part of the program, and was followed by Father McCarthy, Chaplain of Va- riety Clubs International, of Philadel- phia, who gave the invocation. Judge Pecora conducted the induction cere- mony for the new members. Presentation by Cohn and Schwartz An inscribed plaque was presented to O'Donnell by Cohn and Schwartz. During the evening, Harry J. Takiff, secretary-treasurer of the Pioneers since its inception, was presented with an inscribed silver bowl in recognition of his many years of service to the organization. The presentation to Takiff was made on the occasion of his resigna- tion from his Pioneers post, a re- signation made necessary by new work assigned him by Columbia Pictures. The drawing for a 1957 Oldsmobile was won by Al Daff, executive vice- president of Universal Pictures. Coast Charity Fund Passes Million Mark HOLLYWOOD, Dec. 2 - With contributions from 21,515 subscribers totalling $1,086,204 to date, the Per- manent Charities Committee campaign has equalled 93.52 per cent of last year's final figures, which represented 22,400 subscriptions. The figures were revealed by Steve Broidy, substituting for the absent drive chairman, Jerry Lewis, at a re- port luncheon today. The next report will be heard Dec. 20. Broidy in 'Fortune' Steve Broidy, Allied Artists presi- dent, is featured in the "Businessmen in the News" section of the current issue of 'Fortune Magazine." The short profile is titled "Allied on the Big Screen." Filmakers Names Kranz To Exchange Operation Charles Kranz has been appointed vice-president in charge of exchange operations for Filmakers Releasing Organization and Filmakers Produc- tions, the companies' board of direc- tors has announced. Albert Perelman was named secretary and controller at the same meeting. Other officers announced were J. J. Felder, vice-president in charge of all companies Eastern operations, and William M. Pizor, who will continue as vice-president in charge of foreign distribution. The realignment of officers came about through the resignation of Irv- ing H. Levin as president and Harry L. Mandell as vice-president to take charge of the newly formed Am-Par Pictures, subsidiary of American Broadcasting-Paramount Theatres. Text of Pioneers' Plaque to O'Donnell "The Motion Picture Pioneers, Inc., bestows its highest honor upon Robert J. O'Donnell whose 53 brilliant years in the motion picture business closely parallel the spectacular growth and tremendous achievements of the industry he has served so faithfully and so well. For enriching our industry with his countless contributions as an exhibitor, for his sterling attributes exemplified by his devotion, his affection and his feeling for his fellowman, we acclaim him 'Pioneer of the Year' on the occasion of this our 18th annual dinner." O'Donnell Is Tenth To Receive Pioneers Honor Robert J. O'Donnell, vice-president of the Interstate Circuit, Dallas, who was honored last Friday night by the Motion Picture Pioneers at their an- nual dinner at the Waldorf-Astoria Hotel here, was the tenth to be so acclaimed. Earlier recipients of the designa- tion, in order, were Adolph Zukor, 1947; Gus Eyssell, 1948; Cecil B. De- Mille, 1949; Spyros Skouras, 1950; Harry, Jack and Major Albert Warner, jointly, 1951; Nate J. Blumberg, 1952; Barney Balaban, 1953; Si Fabian, 1954; and Herman Robbins, 1955. ReactionMixed [Continued from page 1) recommendations contained in the re- ports of the Senate Select Commit- tee on Small Business, dated Aug. 2, 1953, and July 27, 1956." The Allied move followed a de- claration by the Theatre Owners of America that it would seek to estab- lish arbitration and conciliation sys- tems. However, both organizations did not specify whether they wanted film rentals and sales policies to be included in any arbitration system. Many a distributor, following an appraisal of the Allied resolution, in- dicated he was not too keen to sit down with exhibitors again to pre- pare a set of rules and regulations for the industry. A number of com- pany executives, however, pointed out that they personally favor arbitration. Barney Balaban, president of Para- mount Pictures said at the weekend "we are in favor of it," but would not comment further. One Sees 'Change of Attitude' A top sales executive at 20th Cen- tury-Fox, when asked for comment on the Allied move, said his company "is in favor of anything which will be of benefit to the industry." Another distributor questioned the meaning of the resolution and the "sudden change of attitude" by Allied lead- ers on arbitration. He pointed to the fact that Allied did not participate in preparation of the last draft. "All they did was participate in rejecting it," he said. Exhibitors also were a little aston- ished at the resolution, but all felt that it "was a move toward establishing industry harmony." Sol Strausberg, president of Metropolitan Motion Pic- ture Theatres Association, said that most likely his association will make a restudy of the Senate Small Busi- ness Committee report and its rec- ommendations on arbitration and at the proper time take a stand. 'Always Will Be in Favor A spokesman for the Independent Theatre Owners Association, when asked for comment, reiterated the po- sition announced by president Harry Brandt. "We still and always will be in favor of an arbitration system for the industry," he said. 6 Motion Picture Daily Monday, December 3, ')> Tax Easement REVIEWS: Critics of A (Continued from page 1) some of the competing groups will re- mind Congress that it has already done pretty well by the motion picture in- dustry and that other groups should now have their turn. Typical was testimony Friday by lames F. Reilly, executive director of the National Association of Legiti- mate Theates. He called to the sub- committee's attention the fact that in 1953, Congress exempted all admis- sions of 50 cents or less, and that in 1955, it exempted all admissions of 90 cents or less. He said this resulted in 95 per cent of all motion picture ad- missions being tax-free and amounted to a serious discrimination against legitimate theatres. Denies Any 'Grudge* Reilly said his group did not "be- grudge" the motion picture theatres their tax relief, but did feel that legiti- mate theatres now deserved some con- sideration. Practically all the witnesses before the Forand Subcommittee last week and all those scheduled for this week are making a pitch for excise cuts for their industries. These range from hot water heaters to fountain pens, emphasizing that the scramble for tax cuts will be a real free-for-all next year. A large group of witnesses from the American Federation of Musi- cians testified Friday in support of elimination of the 20 per cent Federal cabaret tax. COMPO to File This Week The Council of Motion Picture Or- ganizations is scheduled to file with the subcommittee this week a state- ment in behalf of further excise relief. The subcommittee winds up its hear- ings Thursday. Lewis to Address (Continued from page 1 ) the MPAA board members on each of the six proposals recommended. George Seaton, president of the Academy of Motion Picture Arts and Sciences, and Y. Frank Freeman, board chairman of the Association of Motion Picture Producers, will also address the board. TOA to Report (Continued from page 1 ) Radio Pictures, Loew's, Inc., and Paramount. He also attended the an- nual dinner of the Motion Picture Pioneers at the Waldorf-Astoria Hotel here on Friday evening. Detroit IATSE Elects DETROIT, Dec. 2 - Local F 25, Front Room, IATSE, held elections yesterday, renaming all of last year's officers. They are: Albert J. Champagne, 20th Century-Fox, busi- ness agent and executive president; Margaret Studebaker, United Artists, recording secretary; and Ann Thrash- er, General Theatres, financial sec- retary. The Wild Party Security Pictures — United Artists There is nothing at all unique about the main plot line in "The Wild Party," which has to do with the abduction of a man and a woman by three hoodlums and a moll, but the treatment of that situation here is something else again. The villains inhabit the erratic, half-mad world of the jazz addict, and the combination of their bizarre neuroses and "jive" talk, displayed to the stimulating rhythm of their music, makes them as peculiar a set of evil doers as has been put on the screen in some time. This results in a melodrama with a decidedly off-beat flavor for exhibitors to exploit. Each of the members of the "gang" has a half-dozen "quirks"; the leader, played by Anthony Quinn, is a has-been fighter who revels in his brute strength; one man (Jay Robinson) is a sadist who likes to cut up his victims' faces; and the other (Nehemiah Persoff) an unemployed piano player who walks around with a dazed look. The moll (Kathryn Grant) is a young girl from a well-to-do family seeking to find "kicks" in jazz. These characters are all presented to the audience as "lost souls" deserving of some sympathy; and the nobler sides to their natures are conveyed by having them occasionally lapse into a kind of poetic speech. (At a couple of points writer John McPartland has even made the dialogue rhyme!) In contrast to these characters the "good" people— the victims of the abduction and robbery— are more conventional and less interesting types. He is a naval lieutenant on the last night of leave; she is his society girl friend whose passion for jazz makes them susceptible to the plans of the gang. Carol Ohmart and Arthur Franz play these roles. Tension begins to mount early in the film as these two are tricked into the car of the hoodlums and carried to a hideaway. What follows is sustained torment for the couple; Miss Ohmart must fight off Quinn's lustful advances, expressed in alternating threats and whines, while Franz spends most of his time being beaten for his attempts to escape. The violence reaches a climax with the destruction of Quinn by the moll, who runs him down in a car after she and the pianist have decided to call the police. Apparently the title of this picture refers— somewhat poetically again —to the orgy of violence which transpires, and the nightmarish quality of the experience is well conveyed in Harry Horner's direction. He has also got from his actors exactly the effects intended. Sidney Harmon produced. What it all adds up to is melodrama with a difference, not the least of which is the occasional poetic metaphor. It is also strictly for adults. Running time, 81 minutes. Adult classification. For December release. Richard Gertner A Woman's Devotion Republic A deliriously happy bride begins to suspect something is amiss when her husband stays out all night on two occasions when murder is com- mitted, and then shows up dazed and confused in the morning with bloody hands. Her devotion is sorely tested by mounting evidence and the persecution of police, who take a rather dim view of the mental hospital in his background. It remains unbending until the moment he goes berserk with a gun at a crowded airport. Janice Rule turns in an exceptional performance as the wife. Ralph Meeker does a capable job as the war hero husband who never re- covered from the shock of seeing children bombed during World War II. Paul Henreid directed the film, as well as playing the tenacious captain of police. He and the rest of the cast turn in a commendable job, con- sidering the below-average dialogue they handle. Honors go to the Acapulco settings for exotic flavor. The picture is in Trucolor, and John Rash produced. Music is by Les Baxter, who also wrote the title song with Gwen Davis. Running time, 88 minutes. General classification. For November release. ( Continued from page 1 ) the same as that applied to industries. Addressing UA fieldmen at a j day convention at the Warwick here, Youngstein said it was policy that its own ads must the company's standards of taste, but that the decision be] solely to the company. Won't Be 'Meek or Furth "We are a circus business, a hoo business that depends on ment and vitality," he told th* ference. "The proper gauge ad is how many tickets it sell don't condone or employ vul i but we don't expect to becon fensive, humble, meek or £ When there are decent sex elf in our pictures, we intend 1 so in our ads. "It is absurd to compare o vertising to the Cadillac ads a) dainty displays in Vogue. Susf. this vitality and excitement key to our whole promotion pla don't intend to be deflected by and irrelevant considerations o, gance or tone." Heineman Lauds Fieldmei William J. Heineman, vio dent in charge of distribution f described the fieldmen as heroes." At the meeting ex' are just beginning to apprecia job done by the fieldmen in c: the fullest possible market fo feature at the local level, he RKO Pathe To Mov Production to Coas RKO Pathe will shortly cl operation at the 106th St. Stu New York, and consolidate duction activities at the RKO Studio, Culver City, it was ann by Jay Bonafield, RKO Pathe, president. RKO Pathe is a su' sion of RKO Teleradio Picture- The home-office operation o^ Pathe will remain in New Yorf&j Bonafield continuing as head organization. The move was JH made, Bonafield said, to effect < fte er efficiency in the operation | t company. "We plan to continf c production of shorts; and, in £ :j i crease our operation througj t! consolidation," Bonafield state Asks Catholics Takre than a public relations reason ooperative public service on the of the industry; it is, beyond that, a matter of plain, good business ■■ Here is a constantly challeng- ed of endeavor in which tele- i should and must play an active, * getic and willing role. — Charles S. Aaronson Gross billings for October reached all-time highs on both the radio and television stations of the Westinghouse Broadcasting Co., topping the previous record for radio in March, 1948, by 11.6 per cent, it was announced by Alexander H. Dannenbaum,, Jr., vice- president of sales. In television, the October, 1956, total was 4.6 per cent above the Oc- tober, 1955, figure, which was the previous high month for video. Two of the four television stations owned by Westinghouse bested their previous record months in October, Dannenbaum said. KPIX in San Francisco was 18.2 per cent over its past high month, and WBZ- TV, Boston, posted a total 5.7 per cent above its earlier record month. NBC-TV Appoints 3 Sales Executives The appointment of three new ad- ministrative sales executives and ex- pansion of the sales force were an- nounced yesterday by Jake Keever, director of sales for NBC Television Films. Leonard C. Warager has been named to the new post of manager of sales planning and development; John C. Bechtel succeeds Warager as administrative sales manager; and Serge Valle has been named super- visor of research. At the same time Keever an- nounced that George W. Harper and John A. Thayer have joined NBC Television Films' central division as salesmen, reporting to Edward A. Montanus, central sales manager, in Chicago. To Develop New Format For Herb Shriner Show "The Herb Shriner Show," which is under contract to CBS Television, is being withdrawn from its present time slot, and a new property is to be developed for the star. This decision was reached jointly by Herb Shriner, CBS Television and the sponsor, Pharmaceuticals, Inc., due to differ- ences regarding future format for his current series. "Nothing But the Truth," the new quiz program presented by CBS Tele- vision in association with Goodson- Todman Productions, will make its de- but Tuesday, Dec. 18, in the 9:00 to 9:30 P.M. time period under the sponsorship of Pharmaceuticals, Inc. Darvi to Make Bow HOLLYWOOD, Dec. 2 - Bella Darvi will make her television debut as co-star of "Blind Drop: Warsaw," a Warner Bros. "Conflict" drama for the ABC-TV network. She will co- star with Keith Andes. The show will be directed by John Rich and produced by Roy Huggins. Sees Need for System To Pre-Test New Shows Special to THE DAILY HOLLYWOOD, Dec. 2-Television is in dire need of a system to pre-test newly conceived shows before they hit the coast-to-coast networks, according to TV impresario Don Fedderson. "Under the present set-up, TV pro- ducers must gamble thousands of dol- lars preparing a new series, then try to interest a sponsor who has a time slot open on the networks," said Fed- derson. "If the producer is lucky enough to get this far, he still doesn't know if he has a hit or a flop until millions of people have seen it." The logical way to try out a new TV show, according to Fedderson, is on one local channel. The now-fa- mous Liberace show was launched in this manner by Fedderson some years ago when he was manager of a Los Angeles operation. The pianist had been turned down by the networks until he demonstrated his tremendous TV drawing power on the local sta- tion. Lawrence Welk, for whom Fedder- son acts as consultant on Welk's two ABC shows, likewise had to prove his popularity locally before going na- tional. Marlboro New Sponsor For Playhouse 90 Philip Morris & Co., Ltd., Inc., for Marlboro Cigarettes, will sponsor an alternate week half-hour of GBS Tele- vision's "Playhouse 90," effective Thursday, Jan. 3. This gives the 90- minute dramatic series complete spon- sorship status, it was announced by William H. Hylan, CBS television vice-president in charge of network sales. The cigarette sponsor will alternate with American Gas Association in sponsoring the 10:30-11:00 P.M. (EST) segment, with the American Gas sponsorship beginning Jan. 10, as previously announced. Edward H. Bronson, director of the Television Code Review Board of the National Association of Radio and Television Broadcasters, has been named "Man of the Month" for De- cember by the National Council of Catholic Men. □ David E. Partridge, advertising and sales promotion manager of the West- inghouse Broadcasting Co., Inc. was elected first president of the Broad- casters' Promotion Association at its first annual seminar at the Sheraton Hotel, Chicago. □ Ray Crossett has been named to the newly-created position of execu- tive editor for the CBS television network program department, effec- tive Dec. 1. Announcement was made by Hubbell Robinson, Jr., CBS tele- vision executive vice-president in charge of network programs. □ Ronald Leif has been promoted to the New York sales staff of MCA TV Film Syndication. Leif has been supervisor of research for the com- pany for the past two years. At the same time it was announced that Mike Meyers joined MCA TV's re- search department. □ Robert Hoag has rejoined CBS Television as an account executive in the network sales department. His most recent position with CBS was with the Spot Sales department in 1952. He became sales manager of KFMB-TV, San Diego, a CBS-TV affiliate in 1953 and was most re- cently president of Hoag-Blair, sta- tion representatives. □ John J. Larish has been appointed to the KYW-TV sales staff in Cleve- land, it was announced by Albert P. Krivin, Westinghouse sales manager. He joins the KYW-TV staff today from Shaker Heights Auto Sales. 'Show' Sold Out WCBS-TV expanded "The Early Show" starts its 90-minute program- ming today completly sold out, it was announced by Frank Shakespeare, Jr., general sales manager of the station. The show runs from 5:30-7:00 PM. With the exception of isolated 10- second announcements, the station is sold out from 5:00-7:15 P.M. Mon- day through Friday, Shakespeare also said. 20th the big name company which brought you the hottest name in show business for thanksgiving NEXT BRINGS YOU... FOR CHRISTMAS... THE WORLD'S MOST PUBLICIZED BLONDE JAYNE MANS TOM EWELL THE GIRL CAN'T HELP i i and Guest Stars JULIE LONDON • RAY ANTHOh AND 14 ROCK N' ROLL HEADLINER Produced and directed by FRANK TASHLIN Screenplay by FRANK TASHLIN and HERBERT BAKEqfifHliH QP NO. 106 NEW YORK, U.S.A., TUESDAY, DECEMBER 4, 1956 TEN CENTS \jx Cut Comes Study Two Possible Substitutes >n't Ask U.K. For N. Y. Film Licensing Law lire Transfer $: MPEA A \ston Tells British Spend in Sterling member companies of the Mo- icture Export Association will fek additional dollar transfers [nv additional earnings in the if a reduction of the British en- Inent tax, it was reported in a ent by president Eric Johnston Chancellor of the Exchequer Treasury of Great Britain in a yesterday. iiston in his letter said: ". . . In ent that any additional earnings accrue to the American com- from a reduction of the tax, long as the present foreign ex- situation exists, the companies at seek additional dollar trans- fer any such earnings and will Continued on page 7) Appoints Fisher citation Ass't. Fisher has been appointed as- exploitation manager of United , it was announced by Roger iewis, na- director ivertising, ity and tation at lal session ■h e com- field- conven- in New his post, is newly d, Fisher ■ork under tation manager Mori Krushen in {Continued on page 2) eleuision mjodau 3 'U' Heads Hail Future Al Fisher Special to THE DAILY ALBANY, Dec. 3.— A study is being launched on possible substitute legis- lation for the present New York film licensing law, arguments on the consti- tutionality of which will be heard in the "Garden of Eden" case by the Court of Appeals in January. Two substitutes for the present law are understood to be under considera- tion. One is a statute which would provide for state licensing of thea- tres, with a "voluntary" submission by them to censorship, under terms not yet spelled out. Another is a classifications system, long advocated by Dr. Hugh M. Flick, former director of the State Educa- tion Department's Motion Picture Di- vision, and present executive assistant to Dr. James E. Allen, Jr., commis- sioner of education. This, most recently discussed pub- licly by Dr. Flick at a dinner meeting of the Upper Hudson Chapter, Phi Beta Kappa, in Troy, would call for numeral or letter classifications — per- (Continued on page 2) John Hamrick Dies; Was Veteran Exhibitor John Hamrick, 80, pioneer motion picture exhibitor operating theatres in Portland, Ore.; Seattle, Wash., and Tacoma, Wash., died while on a trip to New York City. He was in the business for over 50 years. He is survived by his wife and daughter. From THE DAILY Bureau HOLLYWOOD, Dec. 3-The faith of Universal Pictures Co., which will celebrate its 45th anniversary in 1957, in the future of the motion picture in- dustry throughout the world was ex- pressed here today in statements by Milton R. Rackmil, president; N. J. Blumberg, chairman of the board; and (Continued on page 7) 'Extensive' TV Use Set For UA Promotions Television, "the least understood and most neglected of all motion picture promotional media," will be used extensively and in new ways in the United Artists promotional pro- gram for 1957, Roger H. Lewis, United Artists national director of advertising, publicity and exploita- tion, told the final session of the com- pany's fieldmen's convention here. Reporting on the results of a re- (Continued on page 6) REVIEW: HOLLYWOOD OR BUST Paramount — VistaVision Hollywood, Dec. 3 Chalk up another Martin and Lewis moneymaker. This one is loaded with box office vitamins: an endless chain of chuckles and belly-laughs, lively songs and cheese-cake females— notably Anita Ekberg— to satisfy the whimsical appetites of countless M & L fans. More situations, tailored to the team's talents, have been drafted into the hilarious screenplay by Erna Lazarus, than could ever find room in their previous films. Sammy Fain's catchv music, and the smart lyrics by Paul Francis Webster are cleverly integrated for plot progression. "It Looks Like Love," "Let's Be Friendly" and "A Day in the Country" are a few of the songs that could wind up on the Hit Parade. Frank Tashlin's direction milks each situation for fun, with nary a dull moment. He gets an able assist from Charles O'Curran, who cre- ( Continued on page 6) Policy Changed Allied Stand On Arbitration Said 'Reversal' Official Notes Alteration In Rentals, Sales Attitude By LESTER DINOFF Allied States Association's move to initiate industry talks for an arbitra- tion system is a complete reversal of that organization's position and "an abandonment" of its long-established policy to have film rentals and sales policies included in any set of rules for the industry, according to an offi- cial of Allied. The exhibitor association, at its Dallas convention last week, voted to seek an arbitration system "in ac- cordance with the recommendations contained in reports of the Senate Subcommittee in Small Business, dat- ed Aug. 2, 1953, and July 27, 1956." The Allied representative said that his organization "abandoned efforts to have film rentals and sales policies in- cluded in an industry arbitration sys- tem because it is impossible to achieve (Continued on page 6) TOA 'Enthused' By Allied Arbitration Move Theatre Owners of America greets "with enthusiasm" the Allied States Association resolution to seek estab- lishment of industry arbitration, ac- cording to president Ernest Stellings. Stellings, commenting on the Na- tional Allied move following his con- clusion of conferences with distribu- tion officials here last week, said the Allied action "parallels that taken by the TOA board and by the general (Continued on page 6) May Modify Decree in Texas 'Conspiracy' Suit Special to THE DAILY BEAUMONT, Tex., Dec. 3.-U.S. District Court Judge Lamar Cecil has indicated here that he may modify a decree he handed down last Au- gust in a suit brought against 14 ma- jor film companies and Interstate (Continued on page 6) Motion Picture Daily Tuesday, December 4 PERSONAL MENTION HERBERT J. YATES, president of Republic Pictures, and William Saal, his assistant, have returned to Hollywood from New York. Howard Dietz, M-G-M vice-presi- dent for advertising-publicity, arrived on the Coast yesterday from New York. James R. Velde, United Artists general sales manager, and Milton E. Cohen, Eastern and Southern di- vision manager, are in Indianapolis today from New York. A. Montague, Columbia Pictures general sales manager, is in Chicago from here. Dore Schary will return to the Coast on Thursday from New York. • Louis Astor, Columbia Pictures cir- cuit sales executive, will leave here today for a tour of the company's Northwestern and Southern California divisions. Robert Clark, production chief of Associated British-Pathe, has left Hol- lywood for London by way of Winni- peg, Ottawa and B.O.A.C. ATP, Ltd. Pays Bulk of U.K. Government Loan By WILLIAM PAY LONDON, Nov. 30 (By Air Mail). —The annual report and accounts is- sued by Associated Talking Pictures Ltd., parent company of Ealing Films, reveals that, out of a total of £1,368,- 824 ($3,832,707) borrowed from the government's National Film Finance Corp., less than £,140,000 ($392,- 000 ) has now to be repaid. Trading profit of the company for the year ended June 30, 1956, after charging taxation, was £1,205 ($3,- 374). Surplus carried forward was £1,765 ($4,942). As a result of the sale by the subsidiary company (Eal- ing Films) of the studio premises and equipment, profits less expenses amounting to £325,876 ($912,452) accrued to the subsidiary company. Out of this sum the debit balance of £48,710 ($136,388) on the Ealing Films Profit and Loss account at June 25, 1955, was written off and a capi- tal bonus of £17,500 ($49,000) paid to the company. A further amount of £50,000 ($140,000) was transferred to a reserve for contingencies— liabili- ties arising from the sale of premises and equipment. The balance then remaining of £209,666 ($587,064) Study 2 Possible Substitutes (Continued haps four in number. One, a "minus," would broadly cover pornographic pic- tures, which could not be shown. Three others, all "plusses," would be: "for adults," "for children" and "for children accompanied by adults." Theatres' observance of these classifi- cations, decided by the Motion Pic- ture Division, would be voluntary. "Community sentiment" in support of such classifications would have to be developed and mobilized," he said. The Appellate Division recently re- versed the Regents' ban on "Garden of Eden," the nudist colony film, in a unanimous devision. Four justices refused to join presiding justice Syd- ney F. Foster, who held the licensing statute had been "diluted or voided in piecemeal fashion by the courts so that practically no power remains." The other judges declined to invali- date the statute, on the basis of Court of Appeals' decisions that such action should not be taken by an intermediate appellate court. The State Education Department, through its chief counsel, Dr. Charles from page 1 ) A. Brind, Jr., announced an appeal on "Garden of Eden" would be carried to the state's top tribunal. The behind-the-scenes survey of possible replacements for the present statute is based on the belief that they should be ready in draft form, should the Court of Appeals invalidate the licensing law and should the Board of Regents decide to request or rec- ommend continuation of some kind of censorship. No one, of course, knows what ac- tion the Court of Appeals may take with respect to the constitutionality of the 35-year-old licensing law. Dr. . Brind is hopeful it will be upheld. A further appeal, in the event of invalidation, could be made to the U. S. Supreme Court. However, that court's rulings in "The Miracle" and "La Ronde" further limited the pres- ent statute. In fact, Appellate Divi- sion Justice Foster declared the Su- preme Court had limited state cen- sorship of films to "obscenity," and that only within a prescribed legal format. Fisher Named ( Continued from page 1 ) supervising the operation of UA's ex- exploitation men in the United States and Canada. Fisher has been a mem- ber of the UA exploitation depart- ment since 1952. Fisher entered the motion picture business as an office boy for the late William Fox in 1934. During World War II he served in the Army and in 1946 went to work for Universal Pic- tures. In 1947 he joined Eagle-Lion, which he left for the Stanley Kramer organization in 1951. 400 Attend Grossinger Premiere of 'Joy' GROSSINGER, N. Y., Dec. 3.- The Grossinger Country Club here, which was the scene of the wedding of Eddie Fisher and Debbie Reynolds on Sept. 26, today was the locale for the RKO press preview of Fisher's first film, "Bundle of Joy," in which he co-stars with Miss Reynolds. Fisher flew in from Hollywood yes- terday to personally welcome the 400 members of the press from New York, New Jersey and Connecticut. was transferred to the capital reserve account. Chairman Reginald P. Baker an- nounced that the board recommends a dividend of 7V2 percent. He also announced that Sir Michael Balcon has asked to be relieved of all other responsibilities which might detract from his concentration on production. J\f. Y. State Reviewer Examinations Slated Special to THE DAILY ALBANY, Dec. 3.-The State De- partment of Civil Service will hold a written examination Jan. 26 for the position of motion picture reviewer in the New York office of the Divi- sion of Motion Pictures, State De- partment of Education. There are two vacancies in the position, which pays from $4,880 to $6,030. This is in five annual salary increases. Candidates must be graduates of recognized colleges or universities with a four-year course leading to a bachelor's degree and must have a minimum of two years' satisfactory experience evidencing the applica- tion of mature judgment to social or educational problems. Additionally, they must possess a working knowl- edge of at least one modern lan- guage—Romance, Germanic, Slavic or Oriental. RKO Policy Meetings In Florida Tomorrow A series of policy meetings for RKO Radio Pictures will be held in Palm Beach, Fla., beginning tomor- row. William Dozier, vice-chairman in charge of production, will fly there from Hollywood, and he will be joined by Thomas F. O'Neil, board chairman of RKO Teleradio and Daniel T. O'Shea, president of RKO Radio Pictures. Dozier also plans to stop over in New York for executive conferences. Edison Awar To 'Moby Die Official presentations of the Edison Foundational National Media Awards for films, televisioi radio were made by Edison Foi tion trustees last night at a dinn the Waldorf-Astoria. Mary Picl in her capacity as trustee of the son Foundation, presented Thomas Alva Edison Found Award to Gregory Peck on b of "Moby Dick," as "the film serving the national interest' 1956. In presenting the award to Miss Pickford described the film magnificent motion picture that great things about America's j Miss Pickford explained that award to a film best serving thi tional interest had been create the Foundation "to encourage films diat portray America in a ner aimed at increasing unders ing, both at home and abroad, o wonderful country." In addition, 20th Century- "On the Threshold of Space": night received the Edison For tion Award as "the best science for youth" for 1956. The award accepted by W. C. Gehring, Fox vice-president and executiv sistant to company president S P. Skouras. In presenting the award to Fox, Dr. Joseph W. Barker, ti of the Edison Foundation, praise CinemaScope film as "a welcoir fort to correct the false stereoty the scientist as eccentric or ev often encountered in mass me- 3di NEW YORK THEATF i — RADIO CITY MUSIC HALM Rockefeller Center starring in Cinemascope and METR0C010R in "THE TEAHOUSE OF THE AUGUST MOON" AN M-G-M PICTURE and THE MUSIC HAU'S CHEAT CHRISTMAS SHOW FILM SERVICE CENTEI • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACILITII MOVIE LAB BUILDII3 619 W. 54-th St., New Yorkl9 JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. W Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C.J London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams nup Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, days and holidays, by Quigley Publishing Company, Inc.. 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: -'Quigpubco New \ork. f Quigley; President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture II Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a p< Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the : Harch 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. sday, December 4, 1956 Motion Picture Daily 3 PEOPLE Thomas F. O'Neil, board chair- l and president of RKO Telera- Pictures, will be a guest speaker ■oday's luncheon of the New York ety of Security Analysts at wartz' Restaurant here. □ L H. Fabian, president of Stanley mer Theatres, and Arthur Krim, ident of United Artists Corp., [3 accepted the co-chairmanship he Motion Picture Committee for Entertainment Industry Tribute immy Durante. The dinner, spon- d by the Jewish Theatrical *d, will be held at the Waldorf - iria on Sunday evening, March □ fiilip Reisman, former vice-presi- j: of RKO Pictures, has been ap- ted president of the Fugazy ping Corp., New York. J □ rvros P. Skouras, president of i Century-Fox, and Spiros G. ty, home developer, have been [j ted life members of the Mixed ncil of the Greek Archdiocese, it n announced by the Very Rev- - d Leonidas C. Contos, dean of Saint Sophia Greek Orthodox ledral here. The Council is com- trtfed of clergy and lay members isfl is the supreme executive body of £ Greek Orthodox Church in the - item Hemisphere. I ° iitchell Little, formerly with film langes in Charlotte, N. C. has I appointed a sales representative Kay Film Exchange. ^ □ Lllen B. Du Mont, Jr. has been • »ed assistant division manager of receiver division at Allen B. Du at Laboratories, Inc., it is an- nced by F. P. Rice, division man- he-ln Business 'Good' Z Sydney, Australia ^YDNEY, Nov. 30 (By Air Mail).- • four drive-ins here have reported ^Upess is "good," but there has been .oticeable slump in outdoor theatre iness generally in Australia, where drive-in is a fairly recent innova- 'he four Sydney drive-ins — Metro's in Drive-in, French's Forest, the idas and the Bass Hill— all operate ^■i single feature basis. Double bills 3i!"e not proved very popular. The :" e-ins also run two shows nightly, reports are that the later ses- 71 s, usually beginning around 9:30, sparsely attended. ■t present, drive-in theatre opera- lj are fearful of the looming possi- I y of gasoline rationing and its :l ct on outdoor theatre business. Industry Aids Handling U.S. Film on Hungary WASHINGTON, Dec. 3. - The U.S. motion picture industry is help- ing the government distribute all over the world a documentary film on recent events in Hungary. Turner Shelton, chief of the U.S. Information Agency's Film Division, said the picture, "Hungary Fights for Freedom," was made from footage shot in Hungary during the recent troubles with the Soviet Union, plus background footage. Two other simi- lar films are in the works. Shelton said U.S. LA. had received "great cooperation" from the indus- try in getting the widest possible overseas distribution of the film. Some of the film's footage has been made available to newsreels and TV networks, he added. Vote to Retain Tax On Admissions in Pitt. PITTSBURGH, Dec. 3.-Despite a concentrated campaign by the Al- lied Motion Picture Theatre Oper- ators of Western Pennsylvania to eliminate or reduce the 10 per cent amusement levy in Pittsburgh, the City Council has voted down a pro- posal to exempt from the amusement tax all theatre admissions of 55 cents and under. The Council did so in accordance with a City Law Department ruling, declaring such exemption would be invalid. In a public hearing earlier last week, theatre owners pleaded that their case was unique in that they, unlike other businesses, were unable to pass the tax on to the con- sumer and still retain their patron- age. They warned also that more small theatres will be forced out of busi- ness unless given tax relief. Australian Circuit Reports Record Year SYDNEY, Nov. 30 (By Air Mail). — Hoyts Theatres, Ltd., declared ^. record profit of $1,009,755 for the year ended June 30, an increase of 29 per cent over the previous year's total. The theatre company now holds shares in several drive-ins recently opened in New South Wales, and is interested in another outdoor thea- tre under construction in Brisbane. Drive-ins have only very recently commenced to operate in Australia. Illinois Charity Quota CHICAGO, Dec. 3.-The theatre and amusements division, chair- manned by Jack Kirsch, president of Allied Theatres of Illinois, has reached 106 per cent of the quota assigned to it by the Community Fund of Chicago, according to Kirsch. He also revealed that the amusement industry raised over $10,- 000 for the 1956 Community Fund campaign, which supports 167 local health and welfare agencies. See U.K. Gas Rationing Affecting Film Service From THE DAILY Bureau LONDON, Dec. 1 (By Air Mail) —The government's petrol rationing scheme, brought about by the Suez Canal crisis, is likely to lead to a serious curtailment of film road transport services to key distribution centres and cinemas. Under the proposed scheme only one third of the normal mileage will be permitted. That is less than that allowed at any time during the last war period. Strong representations are therefore being made to the gov- ernment for an increased allocation. However, with the public im- mobilized to this extent, exhibitors believe theatre attendance may be benefited. 'Exploitable' Films Goal of Parsons By GUS DALLAS Lindsley Parsons' company, which produces for release by Allied Art- ists, has a policy of undertaking only pictures that have good, naturally exploitable qualities, the independent producer said here at a press inter- view yesterday. "We reject some otherwise fine properties because they haven't any inherent exploitability, unless we could see some way to add an 'angle' without warping the story," he added. Documentary subjects include au- thentic locations, he said. The ma- jority of his films are made on loca- tion in various sections of the North American continent. Strict economy and pre-planning keep the cost low, he asserted. This is achieved by scouting the location ahead of time, sometimes as much as a year before, making sure of climate and politics during the proposed shooting schedule; trim- ming technical employees and equip- ment to a minimum, sometimes using one-third the "usual" manpower; using local production facilities as much as possible, and eliminating costly trifles such as hiring limousines to transport executives back and forth on location, he said. Pictures are bound to get better, he also said. The increasing number of independent producers will be more interested in quality since they have personal interest in their films, he felt. Selling of pictures will be enhanced by these producers making personal contacts with distributors and exhibitors to merchandise their product." Two Chicago Driive-Ins Join Year-Round Policy CHICAGO, Dec. 3.-Two drive-in theatres this year plan to remain open during the winter season. Both the 66 Drive-in and the Ridge Outdoor Theatre have installed in-car heaters for that purpose. Both will continue to operate on their regular schedules. ..JEWS Garroway in Roxy Show "Wide Wide World Holiday," pat- terned along lines suggested by NBC's TV show "Wide Wide World," which stars Dave Garroway, will be the Christmas stage show opening at the Roxy Theatre here Friday, Dec. 14. Garroway will be host and narrator of the Christmas show via Fox Movietone News on screen and a recorded playback of Lis narration throughout the show on the theatre's sound system. Four Pictures Started Four new pictures were started in Hollywood this week and three others reached the completion stage. Pictures now in production total 32. Started were: "3:10 to Yuma" (Co- lumbia); "Johnny Trouble," Clarion (Independent); "The Pajama Game," WarnerColor, and "The Black Scor- pion," Melford-Dietz (Warner Bros.). Completed were: "Daughter of Dr. Jekyll," Film Venturers, Inc. (Allied Artists); "Oh, Men! Oh, Women!", CinemaScope, DeLuxe Color (20th Century-Fox; "Night Passage," Tech- nirama (Universal-International). B & H Building Soon Ready Charles Percy, president of Bell & Howell, Chicago, has announced that the company's new 160,000 square foot brick addition to the main plant will be completed in January, 1957. The $1,700,000 building was erected to permit expansion of manufacturing facilities and the consolidation of Chicago warehousing. ■ Protest Booking Delay The Independent Exhibitors, Inc.. of New England yesterday sent the following wire signed by Edward W. Lider, president, to Dan T. O'Shea, president of RKO Radio Pictures in New York: "We, understand that 'Bundle of Joy' is not being released in this territory until after Jan. 1 be- cause of the lack of a Boston thea- tre. We urge reexamination of this policy because the picture will lose the value of its Christmas and New Year appeal." ■ To Sneak 'Hut' Abroad "The Little Hut," produced by Herbson Productions for M-G-M re- lease, will be tested for audience re- action in mid-January, in either Lon- don or Manchester, according to F. Hugh Herbert and Mark Robson, part- ners in the productions. It is reported to be the first time an American film lias been given a "sneak preview" abroad. The film stars Ava Gardner, Stewart Granger and David Niven. AT A TIME WHEN MOTION PICTU Rl THIS TOWERS ABOV FOOTING NOW COMPLETED •'»™V'« "t"",tol,i| RE AT THEIR GREATEST... I a LL OTHERS! i^ili^HiV Carp Cran Rank Sinatra Sophia Loren in STANLEY KRAMER'S PRODUCTION of ssion Motion Picture Daily Tuesday, December 4, Allied Stand Hollywood or Bust TOAEnthusd (Continued from page 1) it at the present time due to the cur- rent state of the industry." For the past several years, the thea- tre group has steadfastly maintained that film rentals and sales policies are arbitrable and on the basis of this policy refused to take part in any of the exhibitor-distributor negotiations which led to the acceptance and then rejection of the 1955-56 arbitration draft. This draft closely resembled the arbitration plan of 1952 which was worked upon jointly by Allied and Theatre Owners of America, but nev- er officially approved by Allied. It was pointed out that the Senate Small Business report of 1953 made specific mention that film rentals should not be arbitrated. It urged all branches of the industry to prompt- ly resume work on a new arbitration system, and asked that Allied and other exhibitor groups start the ball rolling. Many industry figures had a mixed reaction to Allied's new position on arbitration. A number pointed out last week that they were not too keen to sit down and work once again on an arbitration draft, even though they - personally were in favor of such a plan. May Modify Decree ( Continued from page 1 ) Theatres by I. B. Adleman, in which he denied an injunction against the defendants for alleged discriminatory practices. Judge Cecil told lawyers represent- ing parties of the suit to prepare sug- gested modifications to his decree, setting a deadline of three weeks for submission of the suggestions. This new action came after the distributor defendants filed a motion asking for interpretation of the judge's original decree. Although the court dismissed Adleman's injunction suit last summer, the plaintiff was awarded $20,000 damages and the defendants were enjoined from con- spiring with each other or with other parties to monopolize first- or second- run exhibition in the Houston area. Diadoti, Projectionist PITTSBURGH, Dec. 3.-Services were held today in St. Peter's Church for Angelo Diadoti, projectionist in the Penn Theatre for the past 20 years. MITCHELL MAY, Jr. CO., INC. INSURANCE • Specializing in requirements of the Motion Picture Industry 3720 W. 6th St., Los Angeles 75 Maiden Lane, New York (CONTINUED FROM PAGE |] ated and staged the musical numbers, and Norman Luboff, who handled the vocal arrangements. Pretty Pat Crowley, in the co-starring spot, gives the film its only semblance of dignity, with a legitimate portrayal of the girl who makes Dean Martin change his ways as a petty gambler and captures his heart. The Technicolorful Hal Wallis production finds a big plus in Daniel Fapp's Vista Vision photography, exploiting America's countryside beauty and some of the nation's landmarks as the story carries the action from New York to Hollywood in a brand new, bright red convertible car. Although his name may not appear on the marquee, "Mr. Bascom," a scene-stealing Great Dane, won by Jerrv Lewis in a dog food jingle contest, will be remembered for a major portion of the comedv. The story gets off to a good start, establishing Jerry as a fanatic film fan with a secret passion for Miss Ekberg, and Dean trving to satisfv Maxie Rosenbloom's demands on a gambling debt. Both believe they'll find their answer in a car-drawing at a New York theatre. Dean, secur- ing a set of duplicate tickets, finds himself sharing ownership with Jerry, holder of the legal winning ticket. Jerry is happy over his new partner's agreement to head for Hollywood, with "Mr. Bascom" prov- ing a bone of contention for everv attempt Dean makes at stealing the car. The boys run out of gas and money, but convince Miss Crowley, en route to Las Vegas for a chorus job and a screen test in Hollywood, to join them when her jalopy breaks down and help with the expenses. The boys get lucky when they hit Las Vegas. Jerry parlavs a quarter slot machine jackpot into thousands at the dice table. Dean takes Pat out of the chorus and the three continue to Hollywood, where they are forced to sell the car, when they discover Jerry spent all their win- nings on a diamond necklace given to Miss Ekberg. All ends happily when Dean helps Pat with her audition, and Jerrv wins Miss Ekberg's favor, after breaking in on her scene-take on one of the Paramount stages. Running time, 95 minutes. General classification. For December release. Samuel D. Berns Four Girls in Town Universal-International — CinemaScope Hollywood, Dec. 3 No studio in the world is so well qualified to make a picture about beauty-contest winners and their chances of becoming screen stars as Universal-International is, by reason of the now world-renowned Miss Universe competition which it co-sponsored a half-dozen years ago. And so it follows logicallv that this picture, handsomely fitted out with CinemaScope and Technicolor, gives the ticketbuying world a quite authentic representation of the subject. The production is at very least a fine camera tour of the Universal- International studio, called Manning-International for story purposes. With George Nader and Julie Adams as top names to bill with, exhibitors should have small difficulty in attracting a big and warmly-disposed opening attendance. The script bv Jack Sher, who also directed the picture, is designed to tell the individual stories of the four girls of the title, each of whom is brought to the studio to test for a role that is being withheld from the studio's top star because the latter is demanding compensation which the studio is unwilling to grant her. The girls are from Italy, France, Austria and the United States. The story of each is told in the course of the story of the four of them, and each is interesting to a degree in its own right, but telling four stories inside of a fifth one is a big order, and "Four Girls in Town" suggests that producer Aaron Rosenberg and writer-director Sher might better have settled for a lesser number. In addition to Nader and Miss Adams, the cast includes Sydney Chaplin, Marianne Cook, Elsa Martinelli, Grant Williams, Gia Scala, John Gavin, Herbert Anderson, Hy Averback, Ainslie Prvor, Judson Pratt, James Bell, Mabel Albertson, Dave Barry, Maurice Marsac, Helen Stanton, Irene Corlett and Eugene Mazzoula. Running time, 85 minutes. General classification. For January release. William R. Weaver ( Continued from page 1 ) body at its last annual conve "These are statesman-like aimed at bettering industry i tions by way of affording to ;i hibitors the benefits of a soun< tern of conciliation and, where ciliation failed, an easily av;: tribunal where all exhibitors m their grievances, have them a cated, in an effective, speedy a expensive manner. "We await with willingnes: implementation of the Allied TOA resolutions," Stellings sa, commenting on the cooperative Sure of Cooperation The TOA head, in reporting discussions with the president: general sales managers, said enthusiastic "about their willii to cooperate" with the aims of in 1956. "I found that they concerned with the troubled st distributor-exhibitor relation an( eral industry problems as w hibitors are, and that they are ing to do more than their sh improve those conditions." Stellings said that he convey the people with whom he talke TOA is "willing to dedicate j completely to industry efforts at promoting the selling of tickets at our box office and tl will aid in any sound way to a plish that objective. We are ciative of this opportunity to our thoughts to company heac; general sales managers, and we follow up these conferences , what we feel are good, constn; and definite industry programs immediate future." Extensive TV Use (Continued from page 1 ) search study undertaken ove past four months by UA in this Lewis announced that a minim 75 TV featurettes would be pre to plug the company's producl ing the next 12 months. The ml of these films will be made c the production of the motion p they are designed to pre-sel' said. As many as five featurettes w prepared for a single function survey involved the placemen audience acceptance of TV p tional films and other special rials. It encompassed 126 sta supplying a sample of about 2 cent of all outlets in the I States. TEASERETTI are catching on fas! Use 'em tor • PRE VU E TRAILERS PLU G S • ADVANCE These short, snappy N ■ trailerettes are just you've been waiting 1 I No contracts, no returns *»'•* for information! FILMAlK da- . December 4, 1956 Motion Picture Daily i U' Heads ( Continued from page 1 ) d E. Daff, executive vice-presi- They spoke at opening sessions e week-long sales executives con- ce. which is being presided over - Iharles J. Feldman, vice-president general sales manager. ■ ; Lch of the three top executives ujiaiized the company's "sense of i msibihtv for its exhibitor custom- i ^redding a steady flow of im- ijit box-office pictures." £p-\ his statement, Blumberg said: it feeling of high optimism which wevailed in our company's opera- - during these past years is even er as Universal enters its 45th of continuous operation in the 1 action and distribution of quality 1 ; )n pictures. I urge the Univer- amily comprising almost 4,500 -- o\ es in 50 odd countries of the : world to personally become am- 1 dors of optimism about the fu- oi die motion picture industry in ~-"al and about the activities of 5r>al in particular." :kmil Sees Ultimate Challenge :kmil said, "The motion picture ■f'fry is today at the crossroads, jfri'jr in its history has it faced a ■r challenge to its future. How^- 2 1 the present situation also of- l he industry some of its greatest —ttunities for future growth if it -tjieet the demands of theatres ghout the world for outstanding '-1 let and the needs of the mass at : going public for quality enter- ^itent." s ;l addressing the meeting, Daff "Fortified with the greatest )g of completed fihn productions ir history, Universal starts its year with an enthusiasm un- eled in the history of the com- . . . This mobilization of our rces signalizes our faith in our f as well as in that of the entire m picture industry throu ghout Ida." EA Won't Ask jj (Continued from page 1) yjS the entire amount in sterling." inston, meanwhile, will preside day's meeting of the company lents here, which will be also led by George Seaton, president Academy of Motion Picture & Sciences; Y. Frank Freeman. hairman of the Association of n Picture Producers, and Roger r wis, chairman of the advertising publicity directors committee of jVVlotion Picture Association of . The board of directors of > »IPAA, the company presidents, .fjjneet at 10:30 A.M. today. I P the afternoon, Johnston will ap- l^at the MPEA's directors meeting ^lich time film sales in East Ger- and self-regulation develop- 5 in Japan will be discussed. ' matters on the MPEA board's la include the distribution of ex- icenses in Indonesia; and 16mm \ ! requests from Malaya and the Jian Pacific Steamship line. Television Today Passing in Review NBC *w>oin,s Socks A MONTH OR SO after several other areas of the country, the New York metropolitan community last week was given its first glimpse of a couple of treasures in the M-G-M film library- over the CBS flagship station, WCBS- TV. Both Clark Gable's "Command Decision" (Saturday) and the James Stewart-Hedy Lamarr comedy, "Come Live with Me" (Sunday), were screened on The Late Show. But even in those dark hours, they suc- cessfully overshadowed all the rest of the week's television drama and man- aged to corroborate the desperate sug- gestion—made by a prominent exhibi- tor leader last summer— that perhaps TV producers were cutting off their own noses by buying these libraries. Middling Film Betters Regular TV It is unfortunately true that some of the weakest of the major film prod- uct ( "Come Live with Me" was never a side-buster) will always be incom- parably better technically, generally more sound dramatically and usually more interesting than all but five or six dramas a year— either live or film- produced specifically for television. "Come Live with Me" ( 1941 ) pro- vided a particularly interesting exam- ple when seen Sunday evening just an hour or so after the conclusion on NBC-TV7 of the Alcoa Hour live-color production of "Merry Christmas, Mr. Baxter," an adaptation of Edward Streeter's comic novel. This inane nonsense, in which Dennis King and Cornelia Otis Skinner were promi- nent with rich, theatrical accents, was ostensibly a satire on U. S. commer- cialization of Christmas. King Badly Miscast Instead, by pushing the season by at leas^t two full weeks and by compound- ing the kind of cheap sentimentality it set out to ridicule, it alternately sug- gested that either the producers were out of touch with the facts of life or the facts of drama. In its wildest days of assembly-line production, Hol- lywood never would cast Mr. King as a standard New York bread-winner. Another interesting example was last Thursday evening's conflict between CBS-TV's 20th Century-Fox Hour presentation of "The Last Patriarch" and WATV's presentation of the 20th- Fox feature film "Centennial Summer" (1946). "Patriarch," a hurried-up and watered-down remake of another 20th-Fox feature, "House of Stran- gers," simply was no match for the multi-million dollar "Summer." It is true that the best original television writing, designed for the medium and presented live, can have a special and very individual excite- ment. It is also true,- however, that in the frantic atmosphere of agencies, sponsors, rewrites, alternate week rehearsal schedules, it's very easy to the people responsible for these shows to lose sight of the land in which they are living or of the audt ence to which they are playing. Thus, the end impression of most TV drama is that of the man who finally realized his dream of riding an old-fashioned carousel ("I've paid my money, had my ride, but where have I been?" ) . Such was the case with Kraft's "Time Lock" (Wednesday, NBC- TV), a suspense drama about a face- less family whose only importance is the fact that their average little boy gets himself locked up in an average bank vault; Wire Service's "Until I Die" (Thursday, ABC-TV), lady re- porter solves an unlikely mystery full of unintentional Freudian complica- tions, and Lux Theatre's "Old Ac- quaintance" (Thursday, NBC-TV), a limp John Van Druten adaptation. Three Bright Spots Luckily, however, the week also produced several examples of what television does best: documentary and domestic comedy. Two fine examples of the former were NBC-TV's March of Medicine presentation, "Mongan- ga," Wednesday, and CBS-TV's See It Now, "The Secret Life of Danny Kaye" Sunday. If TV did nothing else, it would be notable for having educated the public to the fascination in the straight-forward documentation of a truth. Just as good in its way, perhaps, is the gentle and pleasant domestic comedy, such as last Wednesday's "Father Knows Best" chapter, NBC-TV. Here, perhaps, the unassuming size of the small screen is perfectly suited to the small story, slightly corny, clean and fun. It's un- derstandable why theatrical producers look elsewhere. -V.C. Drop Local Pittsburgh Program for Films PITTSBURGH, Dec. 3.-Three of KDKA-TV's local pioneer programs are being dropped as of Jan. 14 to make way for feature films which will be shown daily over this West- inghouse Channel 2 Station. The vet- eran programs to be lopped off are the Buzz 'n Bill Show, Carl Ide's News Round-up and Pitt Parade. In their place, KDKA-TV will offer 20th Century-Fox films recently acquired for TV by Westinghouse. This makes the second big sweep of local programs from Channel 2 in recent months. At that time the cas- ualties were Meet Your Neighbor, the Bill Brant show and Kay's Kit- chen, replaced with films. To TV Net Programs Emanuel Sacks has been ap- pointed vice-president in charge of television network programs, it was announced by Robert W. Sarnoff, president of the National Broadcast- ing Co. Sacks will report to Thomas A. McAvity, executive vice-presi- dent, television network programs and sales. Sarnoff also announced that Rob- ert F. Lewine, formerly vice-presi- dent in charge of television pro- gramming and talent for the Amer- ican Broadcasting Co., will join the NBC television program department in mid-December. He will be pro- posed for election as a vice-presi- dent at the NBC board of directors' meeting this Friday. Reporting to Sacks, in addition to Lewine, will be Alan W. Livingston, vice-president, television network programs, Pacific division, and Mort Werner, vice-president, national pro- grams. Sacks joined RCA in January, 1950, as director of artists relations at RCA Victor, and was elected staff vice- president of RCA in December, 1950. In January, 1953, he was elected vice-president and general manager of RCA Victor Records, and in August, 1953, in addition to his other two positions, he was elected a staff vice-president of NBC. 1st TV Broadcast Use Of Magnetic Tape Held The first use of magnetic tape for broadcast of a regularly scheduled television program took place last Friday night, it was announced yes- terday by J. L. Van Volkenburg, president of CBS Television. The "Douglas Edwards With the News" program, which originates in New York, was received and recorded on magnetic tape at Television City in Hollywood and then fed to West Coast CBS Television affiliates. In the past, the problem of off- setting time differences between the East Coast and the West Coast has involved the use of quick-processed filmed recordings. CBS Television hopes that use of magnetic video tape will eliminate the necessity for film processing and will improve the pic- ture quality of "delayed" programs seen bv West Coast television view- PRODUCERS ATTENTION I have a 'socko' story the theme of which 3 years of intensive research has proven, was never used for a Holly- wood production! Those interested write Box 123. MOTION PICTURE DAILY, 1270 6th Ave.. N. Y. 20. HERE'S WHY SO MANY i FILM DISTRIBUTORS SPECIFY AMERICAN AIRFREIGHT When you specify American Airfreight to leading cities throughout the United States, Mexico and Canada, you're following the lead of experienced shippers. American means more dependable service because American leads all other airlines in: COVERAGE — direct one-carrier service to 25 of the top 30 retail markets ... all 23 leading industrial states CAPACITY— space where and when it's needed most with a combined lift potential of over one half million pounds daily! FREQUENCY-faster forwarding with 1000 departures daily from seventy-seven leading cities DEPENDABILITY — better handling with the largest, most experienced per- sonnel force... most modern facilities! 4%fc AIRFREIGHT COSTS LESS THAN YOU THINK For example, you can ship 100 lbs. of film from Lot Angeles to Chicago for only $13.30 ...to New York only $18.40 ( AMERICAN AIRLINES — carries more cargo than any other airline in the world qp 80, NO. 107 NEW YORK, U.S.A., WEDNESDAY, DECEMBER 5, 1956 TEN CENTS lie Mannix ♦nfirm Thau j New Metro udio Head mintments Portend ease in Production From THE DAILY Bureau MLLYWOOD, Dec. 4.-The ap- lent of Benjamin Thau, vice- ent and studio executive of :1!M since I as admin- ve head of , tudio was need here .mo b.v JosePh [gel, presi- Loew's, lESfeel said J. Man- l%idio gen- ii '' manager n M-G-M jith e for Benjamin Thau % y years, erfivork in close association with j as will J. J. Cohn, Lawrence garten, Marvin Schenck, Kenneth pna and Saul Rittenberg. To- r they will function as the ex- ire staff for the Culver City jp appointments are regarded here j (Continued on page 4) Schedules 12 Films Early 1957 Release , From THE DAILY Bureau •LLYWOOD, Dec. 4.-Universal es Co. will release 12 pictures g the first four months of 1957, i is its 45th anniversary year, it announced here yesterday by es J. Feldman, vice-president general sales manager, at the pg session of the company's Continued on page 5) 'Sweepstakes 9 Moves Ahead The company presidents, the board of directors of the Motion Picture As- sociation of America, yesterday voted to submit a detailed proposal of the "Oscar Sweepstakes" to Hollywood following a report on the contest plan by Roger H. Lewis, chairman of the MPAA's advertising and publicity directors committee. A meeting with officials of the Academy of Motion Picture Arts and Sciences, headed by George Seaton, and possibly other West Coast groups, has been tentatively set for Dec. 13. According to an MPAA official, either Lewis or a member of his committee, will go to Hollywood for the meeting which will be set up by Seaton and his associates. The company presidents also heard Seaton, Y. Frank Freeman, vice-presi- dent of Paramount Pictures, and Fred ( Continued on page 4 ) Pioneers' Income Put At $174,504 Since '49 Motion Picture Pioneers had a to- tal income of $174,504.69 from its inception on May 1, 1949, to April 30, 1956, it was reported by Harry J. Takiff, who resigned as treasurer of the Pioneers and Foundation of the Motion Picture Pioneers, Inc., following the 18th annual dinner last week. These funds, Takiff said, were derived from contributions from cor- porations and individuals, interest on deposit and other non-recurring sources. Of this income, total disburse- ments for the same period were $62,- 036.06, thus leaving a cash reserve of $122,486.32 as of April 30, 1956, ( Continued on page 5 ) 'Result Disappointing': Johnston Advise MPAA Drop Credit Card Scheme Survey in Indianapolis Area Indicates Lack of Interest in 2 Plans Presented Tax Credit of RKO Is Put at 10,800,000 A survey made by the A. J. Wood research organization in the Marion County-Indianapolis area to find the public's reaction to a credit card plan for theatres has indicated that such a system of charging admissions does not offer "promise of appreciably in- creasing movie attendance," Eric Johnston, president of the Motion Picture Association of America, in- formed the board of directors yester- day. In view of what he called "the dis- appointing result," Johnston recom- mended to the board that no further action be taken on a credit card plan. The MPAA head's report to the di- rectors was presented by vice-presi- dent Ralph Hetzel as Johnston was delayed in arriving at the meeting. The report explained that two plans of credit were studied: a charge plan similar to that in department stores whereby the patron would receive a credit card good for any theatre and be billed monthly by some centra] agency; a plan whereby a patron could get a "movie scrip" book for (Continued on page 4) By LESTER DINOFF RKO Radio Pictures, as of Jan. 1, 1956, had a tax credit of $10,800,000, of which $3,800,000 will be used up this year and $5,000,000 next year, according to Thomas F. O'Neil, board chairman and president o f RKO Teleradio Pictures, t h e parent c o m - pany. O'Neil, who shared the speaker's dais at a luncheon meeting of the Society of Security Analysts of New (Continued on page 2) Thomas O'Neil U.S. Charges RCA Anti-Trust Law in and NBC Violated Buying TV Stations ekv'is'ion Today By J. A. OTTEN WASHINGTON, Dec. 4. -The Government today charged that the Radio Corp. of America and its subsidiary, National Broadcasting Corp., had violated the anti-trust laws in acquiring television stations. In a civil suit filed in the Philadel- ■ I ie 5 TelcuisfOrt Phla District Comt, l°a y" ment attacked RCA and NBC for having acquired TV stations in five of the nation's eight largest markets. The suit particularly attacked the acquisition of a Phila- delphia TV station from Westing- house Broadcasting Co. The suit charged that RCA and NBC had "unlawfully combined and (Continued on page 5) Columbia Loans Reduced To $15,000,000: SEC Columbia Pictures has reduced its outstanding notes and loans held by five banks and trust companies to $15,000,000, as of Oct. 1, 1956, ac- cording to a Securities and Exchange Commission report. The film company borrowed $18,- 000,000 from the First National Bank of Boston, National Trust and (Continued on page 5) Paramount Mid-Eastern Managers Meet Today Special to THE DAILY PITTSBURGH. Dec. 4. - Para- mount's mid-eastern division branch managers will start a three-day meet- ing tomorrow at division headquar- ters here, with Hugh Owen, vice- president of Paramount Film Dis- (Continued on page 5) Motion Picture Daily Wednesday, December 5, 'i6 — — — — — Kelly Tells of film PERSDML He Made in France MENTION JOSEPH H. MOSKOWITZ, 20th •-» Centurv-Fox vice-president and Eastern studio representative, will leave here today for the Coast. • Edward Morey, Allied Artists vice- president, is in Chicago from New York. • Sam Spiegel, president of Horizon Pictures, will leave New York via B.O.A.C. today for London. • James Boyle, M-G-M field repre- sentative, has returned to New York following a 16-week assignment on the road. Lindsley Parsons, independent producer, will leave New York today for Honduras. Vida Hope, screen writer, left New York yesterday for London via B.O.A.C. Seymour Mayer, Loew's Interna- tional regional director for the Near and Far East, has returned to New York, following a one-month trip to the Far East. Frank Freeman, Jr., producer, has arrived in New York from Holly- wood. Oscar B. Coblentz, Jr., owner of the Alpha Theatre, Catonsville, Md., will leave there this week with Mrs. Coblentz for a vacation in Florida. • Charles L. Casanave, president of the Fred Astaire Dance Studios, has left New York for Houston. Mrs. A. Holman Dies; Veteran Okla. Exhibitor LINDSAY, Okla., Dec. 4.-Mrs. Aveece Waldron Holman, one of the early-day Oklahoma exhibitors, died here on Saturday. With her first hus- band, Harry Waldron, she opened the Blue Moon Theatre, Oklahoma City, early in the century. Later they op- erated the Waldron Theatre in Lind- say and the Hill-crest Drive-in, also in Lindsay. Mrs. Holman' s second husband, Jep Holman, is also a theatre operator. She was the first woman elected to serve on the board of directors of the Theatre Owners of Oklahoma, which is now consolidated with Allied Thea- tres of Oklahoma, and is known as the United Theatre Owners of Okla- homa. By FLOYD STONE Gene Kelly arrived here yesterday from France and in the office of M-G-M exploitation manager Dan Terrell told the press of the picture he made there, "The Happy Boad." It is his first for his own company, Kerry Productions, a picture about children and for them; and, he hopes, for the family. It has no dancing, no music, no sex, he said; it has just him, actress Barbara Lange, and two ten-year- olds, Brigitte Fossey of France and Bobby Ciark of this country. It tells a simple story of children in school and then as runaways; it is a chase and it has comedy and warmth, he added. Kelly made the picture in France because it was a French story and in French because that was the language. He gave it some English, enough to carry it along. He made a non-musical because his M-G-M pictures are musi- cals. He made a deal with M-G-M because it financed him and profits are 50-50. New England Exhibitors Set Meet in Providence BOSTON, Dec. 4.-Independent Exhibitors, Inc., of New England, a unit of National Allied, will hold a regional meeting at the Narragansett Hotel, Providence, B. I., for all Rhode Island exhibitors on Wednes- day, Dec. 12 at noon. At the luncheon meeting, Edward Lider, president of IENE, will report on the Allied na- tional convention in Dallas. Attending with Lider from Boston arc Carl Goldman, executive secretary (if IENE, and Norman Glassman, chaiman of the board. Ted Bosen- blatt and Melvin Safner are chairmen of the Rhode Island contingency. ''Cinderella'' Meeting BOSTON, Dec. 4.-At a "Cinder- ella" luncheon to be held here Tues- day, Dec. 11, Buena Vista executives will announce the advertising, pub- licity, exploitation and merchandising plans for the re-release of Walt Dis- ney's "Cinderella." The picture will be launched throughout the New Eng- land territory in February, during the mid-winter school vacation holidays. Miss Monroe Aids 'DolV Marilyn Monroe will head the spe- cial theatrical and film committee to aid in the sale of tickets to the world premiere of Elia Kazan's "Baby Doll," a benefit for the Actors' Stu- dio where the actress studies. Miss Monroe's co-workers arc all successful former students at the stu- dio: Ben Gazzara, Bod Steiger, Paul Newman and Eli Wallach. WB Acquires 638,951 Shares from Stockholders Warner Bros. Pictures has acquired 638,951 shares of stock since it ex- tended an invitation to company stockholders to tender stock, accord- ing to a report from the Securities and Exchange Commission. The SEC report noted that the stock acquired, at a cost of $17,921,- 112, is being held in the company treasury and the current amount of outstanding stock of Warner Bros, totals 1,843,296. O'Neil Repoi Compo-Allied Meeting Set Monday in D.C. Arrangements for the meeting be- tween committees representing the Council of Motion Picture Organiza- tions and Allied States Association are completed, it is reported here. The joint meeting, which is set for 2:30 p.m. next Monday, will take place in the Washington, D. C, of- fices of A. F. Myers, Allied board chairman and general counsel. The COMPO committee is com- posed of Emanuel Frisch, William C. Gehring and Samuel Pinanski. Bepre- senting Allied in the conference, which has been set up to seek a "rapprochement" between both or- ganizations, are Myers, Wilbur Snaper and Trueman T. Rembusch. New First-Run Outlet In Detroit Market DETROIT, Dec. 4.-The National Theatre yesterday adopted a first-run feature policy which will give distrib- utors another outlet in the limited first-run theatre market here. The National started its new pro- gramming with Republic's "Scandal, Inc.," and "The Man Is Armed." There are only four other theatres showing first-run product on a one- or two-week schedule. The rest of the downtown theatres are devoted to special process features, art films or extended runs. Dies on 'KivaV Location John Kcrrison, an Englishman serving as assistant director to David Lean on "The Bridge on the River Kwai," was killed in an automobile accident on the film company's jungle location in Ceylon, the Columbia Pic- tures home offices are informed. ACS Honors Einfeld Charles Einfeld, vice-president of 20th Century-Fox, has been awarded a Certificate of Appreciation from the American Cancer Society for "nota- ble assistance in the crusade to con- quer cancer." (Continued from page 1) York City yesterday with M.l@ O'Neil, his younger brother, wl executive assistant to the preside iol General Tire & Rubber Corp., toll m analysts that: RKO Teleradio and its entei , ment subsidiaries had a profitable , in 1956; Capital expenditures for RK I 1957 will be "very small"; RKO Radio Pictures amortize films at almost 80 per cent ii j first year of release and the fi I written off in two to two-and-; years; Production at RKO Radio next may "go over 1956." May Use Todd-AO O'Neil said that a more delj program for RKO Teleradio and | Pictures will be formulated lat( j week in Florida conferences am executives. He said the compa considering the possible producti a few films in the Todd-AO pr O'Neil said that "Oklahoma!' Todd-AO, will open shortly in many. RKO Radio Pictures ha foreign distribution rights to film. M. G. O'Neil, the GTR exec told the security analysts tha sales for General Tire and Rubl 1956 "were up, but earnings down." He said that the earnir RKO Teleradio are to be consoli with those of GTR. "A true p of the GTR and RKO picture come during the first quarter ofl following the release of all O! 14 films which we produced in 1 he said. Study Issue of Preferred O'Neil also disclosed that G working on its captial structun hopes to come up shortly wit! issue of preferred stock. The GTR official, surrounded ecutives of other GTR subsid was highly optimistic about his pany's position in the securitx growth of the nation and the j will play in it. I Showplace of the Ec FOR YOUF SCREENINC • Three Channel interlock projectii • 16, 171/2 & 35 mm tape interloc • 16 mm interlock projection CUTTING & STORAGE ROO rtu aid ol ol LUST FOR UFl NATIONWIDE fi The Story Thus Far! Your Theatre Can Write The Next Glowing Chapter! CURRENT ENGAGEMENTS: NEW YORK— 3rd Month. All time record ! BEVERLY HILLS, CAL.-3rd Month. Equalling all-time tops ! OAKLAND, CAL.-3rd Month. Equalling all-time tops ! MADISON, WIS.-3rd Week. Very Big! PORTLAND, ORE.-3rd Week. Fine Business! CINCINNATI-3rd Week. Excellent ! MINNEAPOLIS— 3rd Week. Terrific ! ROCHESTER, N. Y.-3rd Week. Big! BOSTON— First 4 days all-time house record! ST. LOUIS-2nd Week. Excellent ! ATLANTIC CITY-2nd Week. Big! GREENSBORO, N. C.-2nd Week. Very Big ! DURHAM, N. C.-Close to "Guys And Dolls"! COMPLETED ENGAGEMENTS: WASHINGTON, D. C.-8 Weeks. New M-G-M record ! SAN FRANCISCO-8 Weeks. 2nd biggest in house history! DETROIT— 7 Weeks. One of the biggest! PITTSBURGH-7 Weeks. Record-breaking run ! BALTIMORE— 6 Weeks. Very big! KANSAS CITY, MO.-5 Weeks. Record-breaking run! CHICAGO-5 Weeks. 2nd highest M-G-M record! BUFFALO- 5 Weeks. Excellent engagement! SAN DIEGO-4 Weeks. Fine business! SEATTLE— 4 Weeks. Fine business! ATLANTA— 4 Weeks. Fine business ! SALT LAKE CITY-3 Weeks, 5 days. Top M-G-M grosser! HOUSTON-3 Weeks. Fine business! DENVER— 2 Weeks, 5 days. Ditto! DALLAS— 2 Weeks, 5 days. Ditto! MILWAUKEE— 2 Weeks. Ditto! O " LUST FOR LIFE' COULD WELL WIN ACADEMY AWARD ! -BOB MURPHY in Minneapolis Tribune You'll hear it more and more about M-G-M's most honored picture! M-G-M presents in Cinemascope and Metrocolor . KIRK DOUGLAS in "LUST FOR LIFE" • co-starring Anthony Quinn James Donald • Pamela Brown • with Everett Sloane • Screen Play by Norman Corwin • Based on the Novel by Irving Stone Directed by Vincente Minnelli • Produced by John Houseman (Available in Magnetic Stereophonic, Perspecta Stereophonic or l-Channel Sound) 4 Motion Picture Daily Wednesday, December 5, 1 Confirm Thau review: Advise MPAi E. J. Mannix ( Continued from page 1 ) as clearing the M-G-M studio decks for action following the recent set- tlement of Dore Senary 's contract as head of production, effective at the end of the month. It is believed that the a p - pointmcnts also signify an in- crease in pro- duction for botli the studio and indepen. - dent producers r e 1 e a s i n g through M-G-M to be put into effect as circum- stances permit. Vogel is expected to remain here for several weeks going over studio administrative affairs and production plans with the executive staff. How- ard Dietz, vice-president, who joined Vogel here the first of the week, may return to New York at the weekend. In confirming selection of Thau as head of the studio, Vogel stated: "Thau is one of the best known ex- ecutives in the motion picture indus- try, and perhaps one of the least known to the public. Quiet and unas- suming, his name rarely appears in print." Worked with Mayer, Thalberg Thau's appointment brings to this important position years of experience in studio administration. He was originally brought to the studio by L. B. Mayer and worked closely with the late Irving Thalberg and Mayer, who later made him his executive as- sistant. Under Mayer he played an impor- tant part in the M-G-M development of star personalities and creative art- ists. Prior to his association witli Loew's, Thau was associated with the Keith Vaudeville Booking Office and later with the Orpheum Circuit Book- ing Agency. FLY B OM ARISTOCRAT OF THE AIR Direct New York • London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave.. New York 17. N. Y.. tel. MU 7-8900 Baby Doll Kazan — Warner Bros. Tennessee Williams and Elia Kazan have joined again to make a motion picture drenched with sensuality, corruption and cruelty among abnormal people of the Deep South. Their skills and the notable talents of a fine cast headed by Karl Maiden, Carroll Baker and Eli Wallach, make this black-and-white film in standard dimensions a unique motion picture which, despite its unpleasantness, its absorption with sex, and the clear invitation it carries to criticism and censorship of the screen from many sources, will be defended, even vigorously championed, by others. Which is to say that along its footage the seeds of trouble and con- troversy are liberally strewn. It has been condemned by the National Legion of Decency, a fact that exhibitors in Catholic communities will take note of, and it seems likelv that it will arouse some fairly live resent- ment throughout the South, where its realistic qualities will be less appreciated. "Baby Doll" has the seal of approval of the industry's Production Code Administration despite the fact that it would seem to contain violations of all three of the General Principles of the Code in its ability to lower the moral standards of many who will see it; in its almost total disregard of "correct standards of life" and in its ridicule of both natural and human law. In particular applications of the Code the picture would seem to ignore its injunction against depiction of details of the crime of arson, virtually the entire Code admonitions on sex, vulgarity, obscenity, the specific use of the words "wop," "dago" and "nigger," prohibited by the Code; three of the four counselings on costumes and the Code's stipulation that treatments of bedroom locations must be governed by "good taste and delicacv." At the outset, the picture shows Maiden as a middle-aged husband cutting a peephole through the wall of a room adjoining the bedroom where his teen-age wife lies in an oversize crib. It should be apparent to showmen that this picture will be widelv discussed and, in many situations, will be profitably patronized by the curious as well as the serious patron. It should be equally apparent that it is adult fare and that unless the exhibitor deliberately wishes to court problems with his community he would do well to be conservative in his advertising and exploitation. Miss Baker, as the teen-age bride whose marriage is not to be con- summated with her husband before her twentieth birthday, gives a flaw- less performance, as do Wallach and Maiden. The latter, lasciviously sweating after his virgin wife, is driven to burning down Wallach's cotton gin when he is threatened with losing her on the eve of her twentieth birthdav because his own ginning business has been ruined and his creditors have stripped his home. Wallach comes to the bare, eerie former plantation home to have the cotton saved from the fire ginned by Maiden, whom he suspects to be the arsonist. At the home, he is left alone with Miss Baker and seduces her to extract a signed confession of her husband's guilt from her. Suspecting that he has been cuckolded, Maiden flies into a drunken, jealous rage and goes gunning for Wallach, who eludes him until police arrive and take Maiden away. Wallach tells the girl he will be back for her birthday on the morrow. Supporting roles are played with the same show of skill and authenticity as are the starring ones. Notable are Mildred Dunnock as the girl's aunt; Lonnv Chapman as Wallach's helper, and Eades Hogue and Noah Wil- liamson as the town marshall and his deputy, respectively. Kazan's direction is on his accustomed highly professional plane. The story and screen play are unmistakably Tennessee Williams'. It is Kazan's first production for his own company— Newton. Running time, 114 minutes. Adult classification. Release date, Dec. 29. Sherwin Kane To Raze A.C. Theatre Bookers Reelect Fried ATLANTIC CITY, N. J., Dec. 4.- The Earle, originally built 30 years ago by the Stanley Company of America at a cost of $1,000,000, and operated by the Stanley Warner The- atres until 1944, when it was closed down, will be razed to make way for a temporary parking lot. The house has been dark since 1944. Max Fried was reelected president of the Bookers Club of New York at a meeting held at the Taft Hotel here early this week. Others elected are: Ben Drexler, first vice-president; Sid Klein, second vice-president; James Dandron, treasurer; Mann Friedlander, financial secretary, and Myron Starr, secretary. (Continued from page 1) $10.00 containing $12.50 worth admissions, with the original • chase price being paid for by (: or by charge as in the other plai The company sales managers v also apprised of the Wood survey suits yesterday in a meeting MPAA headquarters called to an analysis of the report f the distribution sub-committee wl supervised the survey. The sub-c mittee is composed of William Gehring, chairman; Charles M. ] gan, and Charles Feldman. Gehring to Confer in Indiam Gehring will shortly leave Indianapolis and Marion Count): meet with exhibitors there to re' on the survey results. The study initiated and financed by the Ml after consultation and in coopera with these exhibitors. In the su: a total of nearly 1,400 personal terviews were carried out amon cross section of the adult popula 18 years of age and over. Questions asked in the charge of the survey were: "Suppose movie people started a charge similar to that in department si where they would give you a ci card good for any theatre and 1 you at the end of the month for pictures you saw— do you think you would like to have such a c Do you think you would go tp;' movies more often if you had a card or would you go abou often as you do now? Would you to go to the movies more often you do now, or do you feel that are going about as often as would like to? Does it ever ha| that you sometimes think of goin ! the movies but then decide that can use the money better for other things?" 72% Say 'No' The questions asked in the n; scrip book plan were: "Suppose could buy a book of movie tic" worth $12.50 for only $10.00, in any theatre and which you ef pay for either by cash or charge you think that you would be i'! ested in buying such a book?" survey revealed that "28 per would be interested and 72 per would not be interested." 4Oscar Sweepstakes' (Continued from page 1) Metzler, also of the Academy, di; the Academy's full program. The MPAA board was informel the Academy's activities, plans, tion in the industry and world- recognition, proposal for the ef lishment of an industry museum, ma art courses, and its internat phases. Seaton also discussed dustry sponsorship of the "O: presentations on television. The company presidents tool definitive action on Seaton's pres< tion and decided to meet again future date on financing any of Academy projects. lnesday, December 5, 1956 Motion Picture Daily China Production o ted Up 20% Special to THE DAILY DKYO, Nov. 29 (By Air Mail).- China has made 45 films in the ten months of 1956, and another vill be completed before the end le year, according to a report re- ;d here from Peking. Sixty-two le 78 documentaries planned for have already been completed, .iding production for the year 20 jcent greater than in 1955. fans for 1957 include 40 features, educational and 252 documen- s and newsreels including ex- nental films for wide screens. RCA and NBC reversal's 12 ■ ( Continued from page 1 ) :-long sales executive conference. \ en of the films are in Cinema- 3e; eight are in color; and they re a wide variety of subject mat- Zeldman said. The company will an "even flow of top product ' throughout the year," he added, plans to release 33 pictures in all )57. ldman told the assembled sales Jitives that the pictures "will be ed by showmanship effort." Da- \. Lipton, vice-president, is sehed- to detail promotion plans on the :.res at sessions later this week, ke January releases include tten on the Wind," "Four Girls iown" and "Rock, Pretty Baby"; uary, "The Great Man," "Istan- and "The Night Runner"; -h, "Battle Hymn," "Gun for a ard," and "Mister Cory"; April, Incredible Shrinking Man," I and Me," and "The Tattered Mieers' Income ( Continued from page 1 ) jclose of the last fiscal year. The administrative expenses, which ■red printing, mailing, salaries for dal assignments and auditing for same period, was $13,187.35— •oximately 9 per cent of the total pie or an average of $2,000 per i was pointed out that during the several years the Foundation of lion Picture Pioneers was instru- tal in aiding many Pioneers with . ncial and medical assistance. ramount Meeting ( Continued from page 1 ) Jting Corp. and eastern sales nager, presiding. lining with Owen in discussion of re releases and sales policies will Howard G. Minsky, mid-eastern ision manager. Branch managers nding include: Ulrik F. Smith, adelphia; Edmund C. DeBerry, :innati; Harry S. Buxbaum, Cleve- h Dave Kimelman, Pittsburgh, Herb Gillis, Washington. (Continued from page 1) conspired together" to obtain the five VHF TV outlets by using NBC's power as a network— to grant or with- hold NBC network affiliations— as a coercive weapon. The court was asked to declare the Westinghouse transaction unlaw- ful and also to "order such divesti- ture of NBC's assets as it may deem necessary and appropriate." NBC Has Stations in 6 Cities NBC now owns VHF TV stations in New York, Washington, Chicago, Philadelphia and Los Angeles, and a UHF outlet in Buffalo. It is seeking permission to acquire another UHF station in New Britain, Conn. In the Westinghouse transaction, Westinghouse transferred its Phila- delphia radio and TV stations to NBC in exchange for Cleveland AM-FM and TV stations and $3,000,000. The switch was approved by the Federal Communications Commission. Brownell Critical The Justice suit, long in the works, is the first involving the activities of a television network. In filing the suit, attorney general Brownell de- clared that "where, as here alleged, a network has used its power to gain a competitive advantage as a station owner over its competitors, it is the duty of the Government under the Sherman Act to seek to remedy the effects of this offense and to prevent similar offenses in the future." Columbia Loans ( Continued from page 1 ) Savings Association, Bank of Amer- ica, Chase Manhattan Bank and Bankers Trust on Sept. 1, 1954, and repaid $3,000,000 of this loan last Oct. 1. The SEC report noted that at the time of the repayment of $3,000,000, Screen Gems, Inc., a subsidiary of Columbia Pictures, borrowed $5,000,- 000 from the First National Bank of Boston, the money being guaranteed by the parent company. Screen Gems, under the terms of the loan, will re- pay $1,000,000 on Aug. 31, 1957, another million on Aug. 31, 1958, and the balance on Aug. 31, 1959, or earlier in whole or in part at the op- tion of Screen Gems with interest at four per cent per annum on the un- paid balance. Canadian Year Book For 56-57 Released The 1956-57 Year Book of the Canadian Motion Picture Industry has just been published by Film Publi- cations of Canada, Ltd. The annual publication, consisting of many sec- tions devoted to the film industry in Canada, includes statistics on exhibi- tion, theatre circuits and their per- sonnel. A list of all theatres in the country with capacity and licensee, distributors and their personnel, or- ganizations, studios and producers, equipment companies, etc. The edi- tor of the publication is Hye Bossin. Television Today ¥ THE HON. Charles Edison, honorary president of the Thomas Alva Edison Founda- tion, (left) presents an Edison Award honoring ABC-TV's ""Disneyland" as "the best chil- dren's television program" to Albert Margolies of Walt Dis- ney Productions during presen- tation ceremonies at the Wal- dorf-Astoria in New York. TV, Radio Programs Receive Edison Awards Several television and radio pro- grams were given Edison Foundation National Mass Media Awards by Edi- son Foundation trustees at a dinner held at the Waldorf-Astoria Monday night. In the television field, "Wide Wide World" ( NBC ) was named "the tele- vision program best portraying Amer- ica," and "Disneyland" (ABC) was honored as "the best children's tele- vision program." In the radio field, CBS Radio Work- shop won an award as "the radio program best portraying America"; "No School Today" (ABC) as "the best children's radio program," and "Adventures in Science" ( CBS ) as "the best science radio program for youth." In addition three motion pictures were cited: "Moby Dick" (Warners); "On the Threshold of Space" (20th Century-Fox); and "The Great Loco- motive Chase" (Walt Disney). Change PRM Name to Associated Artists Corp. PRM, Inc., changed its name to As- sociated Artists Productions Corp. by a vote of the stockholders at a meet- ing here, it has been announced. The change was made in order to capi- talize on goodwill resulting from tele- vision broadcastings of company- owned films through its wholly-owned subsidiary, Associated Artists Produc- tions, Inc., an official of the company explained. The title change does not affect the relationship of the two companies, the official added. The newly titled AAP Corp. will have a stock symbol on the American Stock Exchange of ART, he said. Appoint Salk Screen Gems' Station Head Robert H. Salk, presently director of syndicated sales, will be named di- rector of station operations of Screen Gems, to begin his duties immediate- ly it was announced yesterday by Ralph Cohn, vice-president and gen- eral manager. Screen Gems, the television subsidiary of Columbia Pic- tures, is thus expanding its operation by the creation of a new division which will be directly concerned with television station ownership, operation and programming, as announced at the Columbia stockholders meeting last week. "Under the new structure," Cohn said, "Salk will represent Screen Gems in the purchase of interest in stations. His department will be available for consultation on program- ming toward more profitable operation of television stations. In addition, Salk will be the company's liaison with all government agencies con- cerned with the television industry." Came from Katz Subsidiary Prior to joining Screen Gems in August, 1955, Salk was general man- ager of Station Films, Inc., a subsidi- ary of the Katz Agency, where he was responsible for the purchase of film programs for a large group of sta- tions represented by the agency. Prior to that appointment, he was director of research and headed the TV sales development department for that firm. He has also had considerable network experience because of a prior affiliation with CBS and is thoroughly familiar with network sales methods and practices. A replacement for Salk will be an- nounced shortly. Three Sales Executives Named at Ziv TV Three sales executive appointments have been announced by M. J. Rif- kin, vice-president in charge of sales at Ziv TV here. The assignments cover both East and West Coast areas. Alan Johnstone is being re-assign- ed from the national sales force staff of Ziv on the Pacific Coast to an ac- count executive position with the Syndicated Sales Force, covering Washington and Oregon. William Andrews is moving up from an account executive's post in the western division to become spot sales manager of the division. In New York, Don Segal is joining the New York City sales force, under Len Firestone, as an account exec- utive. o PS CJL O O ^ k W o B 41 to 73 3 -ta a) 3 Q cj 8; a ft 0) n s T o t Q. s p < Q O < z O MOTION PICTURE DAILY h NO. 108 NEW YORK, U.S.A., THURSDAY, DECEMBER 6, 1956 TEN CENTS COR1AL I the Boxoffice [Drive Going _ By Sherwin Kane j-CONSUMING deliberations Idy have eliminated Compo's lence Awards as a business In project for the nation's this year. Unless the indus- swiftly on the one worth- .maining project— the "Oscar lakes" conceived by Robert Iff— it will be too late for that |*hile, the theatres are in in- need of a boxoffice stimu- Lell planned, well managed ling that will reawaken pub- lest in motion pictures and that will keep people think- talking about pictures and I onalities and that will draw the theatres regularly. • scar Sweepstakes would ap- J fill that need. At least, no lie objections to it have been any quarter, lalan proposes balloting at llres for individual patron's lor Academy Awards in spec- legories; with winners de- by those whose selections Isely approximate the actual lmners. Balloting would con- Im the time Academy nomi- |are announced in February Awards are presented about later. Winners from various Ivould receive trips to Hol- |with the final winner being with "The House That l ilt," designed and complete- Ihed by Hollywood experts with Awards winners. • |ho\vmanship values of the apparent. The possibilities Ids, local and national, un- iThe period of drawing pa- ] the theatres and of arous- lic interest and stimulating Ig discussion, publicity and 1 g following, as well as prior ] cademy Awards, make the Socially valuable as an audi- ting force. purpose is to get more jhto the theatres. The solu- every problem that besets Jstry are to be found there only. the time to act. Business Big In Far East By GUS DALLAS American films will be the most im- portant in Oriental countries for manv vears to come and will grow commer- cially in spite of increasing lo- cal production and the sprout- i n g television industry, a c - cording to Sey- mour Mayer, regional direc- tor for the Far and Near East for Loew's In- ternational. Mayer r e - Seymour Mayer turned this week after completing an eight-week tour of Loew's Far East- ( Continued on page 6 ) SAG to Deal with Fox Alone On Post-1948 Films-to-TV From THE DAILY Bureau HOLLYWOOD, Dec. 5. - Com- menting on published reports con- cerning the Matty Fox talks with tal- ent guilds for a residual payment formula which would enable him to sell to television approximately 75 post-1948 features obtained by Fox in the RKO backlog, Screen Actors Guild's John L. Dales today said: "Because SAG, with thousands of members involved in any such deal, has problems different from Screen Writers Guild and Screen Directors Guild, in the next round of negotia- tions SAG will meet separately with Fox to discuss its own problems. SWG and SDG will hold joint meet- ings with Fox." U-I to Produce 30 Pictures in 1957 From THE DAILY Bureau HOLLYWOOD, Dec. 5.-Universal- International currently has 64 impor- tant story properties in various stages of preparation, from which its 1957 program of more than 30 high-budget (Continued on page 2) MPEA Aide to Protest Egyptian Trade Bars The board of directors of the Mo- tion Picture Export Association will send overseas representive Charles Baldwin to Egypt to confer with man- agers of member companies' branches there on alleged discriminatory trade restrictions, it was reported yesterday. The matter came up at this week's (Continued on page 2) WB Names Hutner National Publicity Manager; Steinberg New Head of Home Office Division Meyer M. Hutner has been appointed national publicity manager for Warner Bros. Pictures and Charles S. Steinberg has been advanced to the post of home office publicity manager, it was announced yesterday by Robert S. Taplinger, vice-president and di- rector for advertising and public relations for Warner Bros. Stein- berg will assume many of the du- ties of the late Larry Golob, who was national director of publicity for the company at the time of his death late last month. Hutner recently resigned as ad- vertising and publicity director for Samuel Goldwyn Productions to join Warner Bros, as a special as- sistant for liaison with leading in- dependent producers associated with the company. Previously, he was publicity director for eight years at 20th Century-Fox. Steinberg has been with the Warner Bros, publicity department for 14 years. He has been assistant publicity director and eastern publicity director. Meyer Hutner II Charles Steinberg COMPO Promotion See Audience Awards Called Off This Year Time Element Involved Viewed as Major Factor By LESTER DINOFF Postponement of the Council of Mo- tion Picture Organizations' second Audience Awards campaign, which had been scheduled for Christmas Week, has almost certainly eliminated the industry promotion for 1956. Robert W. Coyne, member of the COMPO triumvirate and special counsel to COMPO, yesterday said this year's Audience Awards campaign "is in abeyance" even though the time element involved would seem to rule it out. Originally scheduled for from Christmas Day to Jan. 3, the cam- (Continued on page 2) Fox Wins Rights to 'Josef Stalin' Title An arbitration committee of the Title Registration Bureau of the Mo- tion Picture Association of America has given 20th Century-Fox and pro- ducer Darryl F. Zanuck clearance to the title, "I Married Josef Stalin," fol- lowing a hearing earlier this week here. Veteran independent producer Ed- ward Golden had disputed registration (Continued on page 6) National Allied Board's Spring Meet in Detroit Special to THE DAILY DETROIT, Dec. 5. - The spring meeting of the national Allied board of directors will be held here, it was announced by president Milton Lon- don of Michigan Allied on the con- (Continued on page 6) Television Joday Page 6 •2 Motion Picture Daily Thursday, December 6 PERSONAL MENTION GEORGE WELTNER, president of Paramount Film Distributing Corp., returned to New York yester- day from Mexico City. Jack Cohn, executive Nice-presi- dent of Columbia Pictures, has under- gone minor surgery at a local hospi- tal and is expected to return to his home in a few days for a short period of conyalescence. • Arnold M. Picker, United Artists vice-president in charge of foreign distribution, will return to New York today from Europe. • Maurice King, vice-president of King Brothers Productions, left here yesterday by plane for Germany. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, has returned to New York from Salt Lake City. • James E. Perkins, executive vice- president of Paramount International, left Bombay, India., yesterday for Is- tanbul, Turkey. • Raymond A. Klune, e.xecutiye manager of studio operations at the RKO Radio studio, left there yesterday for Palm Beach, Fla. • Harold Hecht, producer, returned to New York yesterday from London via B.O.A.C. Pilade Levi, Paramount's general manager for Italy, will leave Rome by plane at the weekend for New York. • Robert Clark, president of Asso- ciated British Picture Corp., Ltd., re- turned to London yesterday from New York via B.O.A.C. Audience Awards Drive U-I to make ! R. B. Wilby Honored At Atlanta Dinner ATLANTA, Dec. 5.-R. B. Wilby, president of Wilbv-Kincev Theatres Co. and a director of American Broad- casting-Paramount Theatres, was hon- ored at a dinner at the Capital City Countrv Club here yesterday. He will retire on Jan. 1. Among the friends and associates at- tending the dinner were Leonard Goldenson, president of AB-PT; Mike Kincev of YVilby-Kincev Theatres, Charlotte; and E. V. Richards, New Orleans. ( Continued paign was postponed for a "re-ex- amination of dates." To stage it after Jan. 3 would conflict both with the proposed launching of the Motion Pic- ture Association of America's "Gold- en Jubilee," which is scheduled to start in the post-holiday period and nominations of the Academy Awards in February, However, the MPAA advertising and publicity directors committee has been boosting COMPO as the industry agency to promote the "Oscar Sweep- stakes," a contest which it is hoped would be tied in with the Academy of Motion Picture Arts and Sciences annual presentations. Representatives of the Academy and the MPAA are scheduled to meet in Hollywood on Dec. 13 to discuss the "Oscar Sweepstakes" program in detail.. Consideration Expected Soon Coyne said yesterday it is antici- pated that committees from the MPAA and COMPO will meet shortly to dis- cuss the joint venture. "The proposal for COMPO to conduct the 'Oscar Sweepstakes' has not as yet been formally presented," he said. The MPAA advertising-publicity committee is very eager to launch the "Oscar Sweepstakes" as a prime means of building business at the box office. Representatives of the group have been approaching outside-indus- try organizations for advice in staging the contest and, it was reported yes- terday that one such group is the Sperry-Remington Rand Co., which owns Univac. The mechanical brain would be used to tabulate the ballots from page 1 ) and results would come forth in a matter of hours. The "Oscar Sweepstakes" plan en- tails the public voting for a period of about four weeks in theatres with a minimum of 5,000 houses expected to participate. A card ballot, with all the Academy Awards nominations, would be given to patrons in theatres and they would vote for their choices. The ballots would also include some sort of a tie breaker question. The win- ners would be selected and sent to Hollywood as guests of the industry. One member of the advertising- publicity directors committee yester- day said that "the word of mouth publicity for the industry would be enormous. All phases of the entertain- ment industry would receive huge amounts of attention, on radio, tele- vision and in newspapers and maga- zines, and the winners would receive big merchandising prizes." Financing Is Problem While enthusiasm is high about the "Sweepstakes," there is some question about financing the plan. COMPO does not have the funds to conduct the program, which, it is estimated, would cost anywhere from $100,000 to $150,000 to "start it off right." If COMPO should conduct the promo- tional event, it is possible the MPAA would allocate a substantial portion of the finances and exhibitors would be asked to supply nominal contribu- tions on a per seat basis. The MPAA board of directors has already allocated $25,000 toward "Sweepstakes" program. 'Persuasion' Booking Seen Possible Trend DETROIT, Dec. 5.-Following an- nouncement of the booking by Allied Artists of its "Friendly Persuasion" and "Calling Homicide" into eight second-run neighborhood theatres for its first showings in this area, other local exchanges hav e indicated a will- ingness to discuss similar deals with their product. Thus far, initial talks are said to involv e whether the field will be thrown wide open or "top grade" pictures still reserved for downtown first-runs. Exhibitors have indicated either way that the eight-day run of "Per- suasion" at advanced prices starting Dec. 25 will be "thoroughly digested" before a continuing policy of this type is determined. Meanwhile, it was announced that the "Persuasion" bookings have been extended to include one additional Detroit theatre as well as one each in adjoining Mt. Clemens and Plymouth, Mich. MPEA Aide to Protest ( Continued from page 1 ) meeting of the MPEA board when a number of the directors told of the difficulties they were experiencing in Egypt as French, British and Jewish personnel were being deported. The MPEA directors also took up the Japanese self-regulation situation, but put off taking any action, pend- ing the arrival here next week of MPEA vice-president Irving A. Maas from Tokyo. Maas will make a per- sonal report to the board early next week, it was stated, on Japan, India and the Far East. Order 100 'Persuasion' Prints for Holidays HOLLYWOOD, Dec. 5. - Allied Artists has ordered 100 additional prints of "Friendly Persuasion" to cope with exhibitor demands for holi- day bookings. This order brings the total print supply to 550. ( Continued from page 1 ) features will be filmed. This w; nounced by Edward Muhl, vice- dent in charge of production, day's session of the company's long sales executives conference underway at the studio here. The stories are "well-diversiii subject matter" and key fact< selecting which will actually b before the camera are "the ] stars to fill top roles and the pi indicated preference for certain of stories," Muhl pointed out. two-thirds will be made in Ci Scope or color, and in some both. Particular emphasis again w placed on biographies, seven of are now in preparation. They ii "Ataturk," "Bojangles," "The Everest Story," "The Charles 1 Story," 'The Man Who Rocke Boat," "The Way Back," and Boy from Korea." Novels and plays included : U-I's active story properties art Ion," "A Time to Love and a to Die," "Bon Voyage," "For L< Monev," "Ride a Tiger," "Beyor Pass," "Too Young," "Outlaw's C "Song of Norway," and others.' Memorial Services S In Seattle for Hamra SEATTLE, Dec. 5.— Memori; vices will be held here on I at Acacia Mausoleum for John rick, 80, president of John rick Theatres, Inc., and one of tie's earliest motion picture a tors. Hamrick died in New Yor last Friday after becoming ill With him were his wife, Fannii his daughter, Mrs. Beatrice Mj of Santa Barbara, Calif. Hamrick came here from City, Mo., about 1910 and open attle's first suburban theatre Queen Anne, on Queen Anne, He later sold it and built th, lonial Theatre downtown. Hamrick's first major theatr; the Blue Mouse, built in 192C built similar theatres in both,, land and Tacoma. At the time death he operated a circuit theatres, including the Orpheun sic Hall, Blue Mouse and Musi TEASERETTI are catching on fc Use 'em for • P R E VU E TRAILERS PLUGS • ADVANCE These short, snappy I troilerettes are j u » C ■ you've been waiting No contracts, no return I for information! FILM A It MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William K. Editor. Telephone HOllywood 7-2145; Washington, J. A. Otten. National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williai nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturda) days and holidays, by Quigley Publishing Company, Inc.. 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: ' ; Quigpubco, New \ork. Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications : Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a M Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Omce at New lork, IS. * ., under tntH March 3, iff 9. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. rsday, December 6, 1956 Motion Picture Daily TENT TALK E ariety Club News fflCAGO-The following officers crew for 1957 were elected by libers of Variety Club of Illinois, 26, at their annual meeting re- ;y. Officers: Louis Reinheimer, barker; Nat Nathanson, 1st as- lt chief barker; William Margolis, assistant chief barker; Harry ,3an, dough guy; Sam Levinsohn, srty master; Jack Kirsch, interna- 1 canvasman. Canvasmen: Rob- Conn, Charles Cooper, E. L. iberg, Jack Rose, Ralph Smitha, d Wallerstein. A , ILWAUKEE - At tlieir recent fjl bership meeting the Wisconsin v rtv Club, Tent No. 14, held elec- | of board of directors and officers, directors are Fred Florence, Jack kman, John Mednikow, Ed John- Morey Anderson, Harold Pear- Dean Fitzgerald, Alfred Kvool, [Abo Provinzano, Andy Spheeris J Sam Kaufman. The officers are: i Spheeris, chief barker; Edward ,son, first assistant; Morey Ander- second assistant; Harold Pear- s'property master, and Angelo Pro- mo, dough guy. A DRONTO — At a meeting of the y elected crew of Variety Club, 28, the following were elected !;rs for 1957: N. A. Taylor, chief ?r; Dan Krendel, 1st assistant barker; Jack Fitzgibbons, Jr., J assistant chief barker; Chet Fried- | property master, and Al Troyer, - fh guv- Installation of the new ■rs will take place at the annual sr dance at the Sign of the Steer mrant, Dec. 13. m A •:\\ ORLEANS-The installation ' nonies for new officers of New fns' Variety Club Tent No. 45 held at the Tent headquarters : with George Hoover, Variety In- - itional executive, acting as master remonies. New officers are Hen- m. Plitt, chief barker; H. F. Coh- Lst assistant chief barker; George lesser, 2nd assistant chief barker; am Briant, property master; and Mabry, dough guy. The tent's *> ft Chaplains were all re-elected to & another year. They are Rabbi J J| A. Bergman, Rev. Sherwood Clay- : and Father Edward Murphy. " 'in canvasmen - board members " 1 also recently chosen and include * 'rice F. Barr, Joel Bluestone, Dan- * qvl. Brandon, Roy Nicaud, Irwin * |e and Donald B. Stafford, along the officers and Page M. Baker, chief barker. IPP Host to 91 OLLYWOOD, Dec. 5. - The in- ational committee of the Associa- of Motion Picture Producers has rted 91 visitors, from 29 foreign ltries, were guests of AMPP dur- November. Loew's Opening New Berlin Theatre Friday Special to THE DAILY BERLIN, Germany, Dec. 5.-The M-G-M Theatre, second of Loew's Injternational's projection circuit of showcases to be extended to all key cities of the country, will open Fri- day evening with "The Swan" as its first attraction. On hand for premiere festivities will be Arthur M. Loew, president of Loew's International, who is now in Europe. The theatre here is the 56th in Loew's circuit abroad which includes several drive-ins. Recent openings were in Milan; Chullora, Sydney; Buenos Aires; and Hamburg. Supports Opposition to French Exchanges Here "Complete support" of Jean Gold- wurm's recently announced opposition to the establishment of exchanges for exclusive distribution of French pic- tures in the United States has been expressed by Henri Deutschmeister. He is head of Franco London Film, one of the most imporant producing companies in France. Calls 'Position Clear' In a personal letter to Goldwurm, president of Times Film Corp., Deutschmeister wrote that, since Goldwurm had made his position clear, he himself would "refuse to go further with this idea and will ask to have the whole plan dropped." Deutschmeister stated that there had been "two or three meetings of French producers" held in connection with the proposal, but that several of them "were sharply opposed to it, and therefore no progress was made." Name Thomas Manager Of Rank Distributors LONDON, Dec. 3 (By Air Mail).- Frederick L. Thomas, managing edi- tor of "The Cinema," trade paper, has been named general manager of the J. Arthur Rank Film Distributors. Thomas was in professional stage management and worked for Lloyd's insurance prior to his appointment in 1930 as publicity manager of West- ern Electric Co. In September, 1935, he was named director of advertising and publicity of Paramount Film Service, Ltd., lat- er becoming manager of Cinema Press. In 1939 he became 20th-Fox director of publicity. In 1945 he went with "The Cinema." Cantor to M. C. HOLLYWOOD, Dec. 5. - Eddie Cantor will act as master of cere- monies for the telecast of RKO's Hollywood invitational premiere of "Bundle of Joy," at the Egyptian Theatre December 21, according to the company. The film stars Eddie Fisher and Debbie Reynolds and it was Cantor who launched the singer on his career in 1949. S.F., K.C., Montreal Ahead in UA Drive United Artists' San Francisco, Kan- sas City and Montreal branches have won the first lap of the Jim Velde Drive, it was announced yesterday by co-captains William J. Heineman, vice-president in charge of distribu- tion, and Max E. Youngstein, vice- president. More than $50,000 in cash prizes will be awarded in the billings, collections and playdate cam- paign honoring James R. Velde, UA's general sales manager. San Francisco, Kansas City and Montreal branches, which took first place in each of the groups of equal grossing potential, are respectively managed by C. Frank Harris, Ralph Amacher and Sam Kunitsky. Western District Wins The Western district, managed by Ralph Clark, leads in district stand- ings, and the Western division, man- aged by Al Fitter, leads in division standings. Editor Hollywood Trip Played Up in Newspaper Motion pictures received a consid- erable amount of off-the-amusement- page newspaper space in the Colum- bus, O., "Dispatch" this fall when the daily's amusement editor visited Hollywood studios and sent back an extensive series on production activi- ties. Considerable reader interest was generated by the "Dispatch's" publica- tion of editor Sam Wilson's columns, the newspaper reported. The news is of significance to the industry because of current proposals by the Motion Picture Association to invite news- paper editors from around the coun- try to a similar tour of Hollywood facilities. S-W Club Elects PHILADELPHIA, Dec. o.-Martin Aninsman, circuit theatre manager, was elected president of the Stanley Warner Club, Philadelphia Division, for the ensuing year at the annual meeting of the board of governors of the local employees unit of Stanley Warner Theatres. Other elected of- ficers are Isidore Perlin, vice-presi- dent; Leigh Smellow, vice-president in charge of membership; Jayne M. Netzel, vice-president in charge of welfare; Dave Fishman, vice-president in charge of entertainment; J. Ellis Shipman, treasurer; and Helen Ma- honey, secretary. New TCF Department In anticipation of increased activity by TCF Television Productions, Irv- ing Asher, executive in charge of pro- duction for the 20th Century-Fox subsidiary, has established a new de- partment of business affairs for TCF- TV. Charles Bole, of the 20th Cen- tury-Fox Film Corp. legal staff, has been named by Asher to head the new department as business affairs manager. ..JEWS ROUNDUP Protest Boston Ad Rates A letter has been sent to Ernest Hoftyzer, advertising manager of the Boston Hearst papers, "Boston Ameri- can" and "Boston Record," from In- dependent Exhibitors, Inc., of New England protesting the five cent dif- ferential in the proposed increase in the advertising rates for conventional theatres over drive-in houses. The let- ter said in part, "We feel that this five- cent differential is unreasonable and discriminatory to drive-ins. We sin- cerely urge that you reconsider this change and that the conventional-type theatres and drive-ins be treated as equals." ■ Press to See 'Battle' Personalities from the fields of stage, screen, radio and television, in addition to members of the press and leading motion picture exhibitors, will attend an invitational press preview of Universal-International's "Battle Hymn" at the RKO 86th Street Thea- tre here on Tuesday night. ■ Postpone 'Beautiful' Bow The benefit premiere for Hungarian Relief of Gina Lollobrigida's new pic- ture, "Beautiful but Dangerous," which was to have taken place at the Keith's Memorial Theatre in Boston tonight with Miss Lollobrigida herself appearing on the stage, has been post- poned until after the first of the year. The master print, recently arrived from Italy, has been sent to Holly- wood for further processing and will not be available for several weeks. ■ Ellis Sells Theatre The Academy Theatre, operated as an A. M. Ellis Theatres house for many years in the south section of Philadelphia, was sold by the indepen- dent theatre chain to C. and A. Di- Paolo for $16,200. It will be contin- ued as a theatre operation. ■ Newspaper Drive for 'King' A national newspaper advertising program comprising $100,000 worth of big-space displays in 59 newspapers has been set by United Artists in be- half of Russ-Field's "The King and Four Queens," it was announced yes- terday by Roger H. Lewis, UA na- tional director of advertising, pub- licity and exploitation. ■ 'Carnival' Sales Progress Sales of "The Big Fun Carnival," the Artists-Producers Associates' series of twelve 90-minute variety programs for children's matinees, are progress- ing, the company announced yester- day. The package has been sold to Stanley Warner Theatres in the New England zone only, it was said. I lead of 'em all for the holidays -or any day! 6 Motion Picture Daily Thursday, December Television Today Oriental Gross National RCA and NBC Defend TV Station Purchases Radio Corp. of America and its sub- sidiary. National Broadcasting Corp., have denied charges of anti-trust vio- lations brought against them by the Justice Department, claiming that the suit was the result of a "jurisdictional dispute between two agencies of gov- ernment," in which they were- "caught in the middle." In the suit filed in the Philadelphia District Court this week, the Anti- Trust Division made an issue of the recent acquisition of a Westinghouse radio-TV outlet in Cleveland by NBC, alleging that RCA and NBC "unlaw- fully conspired together" to obtain that and other stations by using NBC's network affiliations as a coer- cive weapon. The defendants claimed that there was no coercion used in the Westing- house deal, where Westinghouse ac- quired NBC's Philadelphia station in exchange, but that Westinghouse sent a letter to the Federal Communica- tions Commission urging approval of the sale. Furthermore, the defendants point- ed out, the FCC, "after a thorough study of all facts," gave its approval to the sale. Set Agenda for Meet Of NBC Managers Here Sales, programming, public service and special projects for 1957 will be discussed next Monday and Tuesday at a meeting of general managers of National Broadcasting Co.'s owned radio and television stations at the St. Regis Hotel here, it was announced by Thomas B. McFadden, vice-presi- dent of NBC owned stations and spot sales. Television sales rose 21 per cent over 1955 and radio sales were up 17 per cent over the previous year, Mc- Fadden said. After discussing the year's accomplishments and planning the next year, the managers will leave for Miami Beach, Fla., for the com- pany's 30th anniversary convention. Lever Signs CBS Pact Lever Brothers this week signed a 52-week contract with Columbia Broadcasting System radio to co-spon- sor four programs five times a week, effective Jan. 2, it was announced. The company will present 20 seven-and- a-half units weekly in "Ma Perkins," "Young Dr. Malone," "Helen Trent" and "House Party." Warwick TV Dept. LONDON, Dec. 4 (By Air Mail J.- Warwick Film Productions, Ltd., has established a special TV production department here, to be headed by Jess Yates, a former British Broadcasting Co. producer, it has been announced. Who's Where George C. Hatch has been named director of District 14 (Intermoun- tain States), National Association of Radio and Television Broadcasters. He is chairman of the board of the Intermountain Network, president of radio station KALL, and vice-presi- dent and general manager of KUTV, Salt Lake City television station. He also is president of Salt Lake Broad- casting Co. □ Bill Beals has joined KFI's sales staff. He was assistant sales manager of KDAY from 1952 to 1954, and also worked for KABC radio sales from August 1954 to July 1956. □ Irving Feld has been appointed na- tional syndication sales supervisor for Guild Films, covering the regions west of the Mississippi, it was an- nounced by John Cole, vice-president for sales. □ James Sheldon has joined Ziv Tele- vision as a producer-director, it was announced by Maurice Unger, vice- president in charge of production for Ziv. He will report for assignment on a new telefilm project this week. TV Set Makers Urge Excise Tax Elimination WASHINGTON, Dec. 5.-Televi- sion set makers today urged Congress to eliminate the 10 per cent Federal excise tax on all-channel TV sets and to cut it to 5 per cent on other radio and TV sets. Sigurd Tranmal, speaking for the Radio-Electronics-Television Manufac- turers Assn., told a House Ways and Means Subcommittee that "television is the poor man's window on the world. It is the least expensive form of entertainment and education for his family. "Families of moderate means rely on television and radio because they do not have money for other more ex- pensive forms of entertainment," Tranmal said. "One of the best ways to benefit families of low income is to reduce the 10 per cent tax on radio, television sets and phonographs." Elimination of the tax from all- channel TV sets, he added, would cause most manufacturers to shift to all-channel set production, give all purchasers of new sets access to UHF stations, and thus bolster UHF sta- tion operations. Lewis on Spectacular Jerry Lewis will star in the Satur- day, Jan. 19, Saturday spectacular on NBC in his first solo TV appearance. The one-hour color show will be his first under a contract with NBC-TV calling for eight one-hour programs over the next five years. ( Continued from page 1 ) ern branches, where he found that sales and distribution were "very good," despite the constantly disrupt- ed political affairs of many of the loca- tions. "The Oriental people have strongly adopted the movie-going habit," May- er commented. "They'll go to the pic- tures if they can get out into the street, even with riots and dis- turbances going on in other parts of the city." Attendance may stop during one or two days of widespread violence, he said, but as soon as the fighting is over, the public returns. Local production has increased in many Oriental countries, principally be- cause American product has aroused the public's enthusiasm for motion pictures, he said. However, because of language and subject barriers, these films will probably be restricted to an internal market for a number of years, and the American pictures are still predominant. Television is growing in the Far East, but very slowly because of the high cost for Oriental people. Even after the saturation of Far Eastern television and local production, Mayer foresees enough room for both of them and the American product to be highly profitable. 'Stalin' Title to Fox ( Continued from page 1 ) of the title "Secret Crimes of Josef Stalin," which was registered with the TRB last June 20 by 20th-Fox. Golden objected to this as he had filed the title, "Josef Stalin," on April 18. His protest sent the issue to arbitration. The TRB arbitration panel found that both Golden's and Fox's registrations were not sufficiently distinguishable to prevent confusion, and upheld the in- dependent producer's protest. However, 20th-Fox appealed the TRB ruling to the MPAA board, and after considerable discussions, they submitted other titles for the Zanuck film, "The Lives of Josef Stalin" and "I Married Josef Stalin." Golden again continued to object, still claim- ing title priority, but after the hear- ing, the arbitration panel cleared 20th- Fox for the latter title. Efforts to reach Golden, who has been in New York for the past week, were unsuccessful yesterday. National Allied Board (Continued from page 1) elusion of negotiations with the Na* tional Board to meet simultaneously with the state spring convention. In a recent memorandum to the di- rectors of National Allied, counsel Abram F. Myers noted that Michigan Allied "is making a strong bid to re- gain the position of leadership in the industry it once held." Convention plans were drawn, submitted to, and approved by the local board, by Wil- liam Wetsman. A new schedule of higher dues has also been passed on by the board and made effective Jan. 1. Pre-Sellin THE headline for the r< "The Rainmaker," appc the Dec. 3 issue of "Life," is Making Rogue," bringing I to all in a fine film. The reviewer, in detailing action, says, "Rain, big miraculous rain that set a wl dancing, came down to wa| the dusty troubles of Three parched pea patch in ai gulch. The rain came becai maybe because of the in magic of Starbuck, the stran of Hal Wallis' new Pararo lease, 'The Rainmaker,' a v delightful movie with fine ances by Katharine Hepburn Lancaster." • "The global adventures oi flas and David Niven, a ridici intrepid pair, make Mike Tod production 'Around the Woi Days' the most outrageously movie novelty of the year? the editors of "Look" in the issue. Cantinflas plays Nive during the tour of the work • "Seventeen" is asking its in the December issue to s picture from the 12 picture month for 1956. To refresh ories of the voters, a ph each one of the 12 films; along with a ballot. Starti January and running througb ber, they are: "The Court "Picnic," "Miracle in th< "Alexander the Great," "T Touch," "The Man Who K Much," "The Catered Affai! Ambassador's Daughter," "1 and I," "Lust for Life," Persuasion" and "Teahouse August Moon." The winnin will be announced in the Bing Crosby has selected photos from his family all' written captions for them. T' talgic photos appear in the' ber issue of "McCall's." The an interesting phase of tl tainment world, in addition ing the story of Bing, his wife, Dixie Lee, and their f Eight pages are devoted to cle. When reviewing "You C Away From It," Florence S< ports in the December issue book" that you won't wan away from this comedy wi) starring June Allyson and j£ mon. The original version, pened One Night," containe mous scene in which Claud bert proved to Clark Gable easier to hitch a ride by si shapely thigh than by w thumb. WALTE 4 tjy, December 6, 1956 Motion Picture Daily I Ready for New Year ith Variety of Product F THE "Four Girls in Town," story set in Hollywood and iphed in Technicolor and "]5cope, is Julie Adams who ..ge Nader's partner above. The ree girls are Marianne Cook, irtinelli, and Gia Scala. ' WILLIAMS has , to a size which h m much smaller pencil as shown in ■ene at right from ncredible Shrinking I, U-l films for the (jar include "Every- But The Truth," Bui," "Rock, Pretty "Gun for a Cow- 'The Night Run- "Kelly and Me," Picturing some of the new films, including a wide va- riety of subject matter for all tastes, which Universal Pic- tures has ready for 1957. ROCK HUDSON, one of Universal^ top stars, is in two of the company's biggest pictures of the season, including "Written on the Wind" a drama in which he co-stars with Lauren Bacall (shown with him at right), Robert Stack and Dorothy Malone. In "Battle Hymn" (left) he plays the flying parson, Col. Dean Hess. His com- panions in the scene are Dan Duryea and Anna Kashfi. The film is in CinemaScope and color. JEFF CHAND- LER speaks to the Jury in this scene (right ) from "The Tat- tered Dress" in which Jeanne Craine (visible in rear) also ap- pears. "MISTER CORY" (left) is a drama about a gambler who crashes big-time society. With star Tony Curtis (at right) are Martha Hyer and William Reynolds. JOSE FERRER plays a commentator who uncovers facts about the life of a recently-deceased radio star in the drama "The Great Man," based on Al Morgan's best-selling novel. Julie London is with him above, Dean Jagger is also in the cast. Ad IT'S You'll be a Friend to thousands upon thousands —and they'll be a Friend to you —by supporting our Industry's own tuberculosis hospital where NO CHARGE is ever made to patients. Everyone in our industry is eligible. mm All patients are from Amusement Industry. More than 1500 TB cases have been cured. Successful in 94% -plus of our cases. Most pleasent living conditions for patients. No finer care and treatment anywhere. Constant Research. Support it with your CHRISTMAS SALUTE contribution . , NOW! WILL ROGERS MEMORIAL HOSPITAL and RESEARCH LABORATORIES, Saranac Lake, N. Y. NATIONAL OFFICE: 1501 BROADWAY, NEW YORK 36, N. Y. ONCE-A-YEAR Time to help your Industry Friends CHRISTMAS SALUTE Will Rogers Hospital gratefully acknowledges the contribution of advertising production by Paramount Pictures, and of space by this Publisher MOTION PICTURE DAILY NO. 109 NEW YORK, U.S.A., FRIDAY, DECEMBER 7, 1956 TEN CENTS Mayor L Showmen Seek Tax 3eal Today as Collected Over 77,543 Since '54 y LESTER DINOFF it committee of New York bitors will meet this afternoon ■yor Robert F. Wagner to seek of the five per cent amuse- : which, since its commence- \ July 1, 1954, has brought in 11,777,543. committee is composed of . of the Independent Theatre Association and the Metro- Picture Theatres Association hopes to present the Mayor dence of "the urgent neces- the repeal of the impost." on the group are Harry ".ontinued on page 11) !osen Forms Corp. jrchase Drive-in Special to THE DAILY lNY, Dec. 6.— Formation of :orporation, Cinema Drive-in, It the purchase of the Rock ;jve-In Theatre, three miles out- mticello, from Lamont Thea- jic, of Albany, has been an- il by Leo Rosen, former general |r of the Schine - controlled [ Continued on page 15) Stayed by Ocleon Oklahoma !' Release j1 Special to THE DAILY ONTO, Dec. 6.-Odeon Thea- > Canada, Ltd., has obtained an or an interim injunction against Century-Fox Corp., limiting it eleasing "Oklahoma!" in Cine- ( Continued on page 2 ) Holden Leads Money-Making Film Stars in 'Fame9 Poll Publish U.K. Industry Bill By JAY REMER A new Number One Money-Making star has been selected by the exhibitors of the country in the latest poll conducted by Motion Picture Herald for "Fame." William Holden, who has been laboring fruitfully in the Hollywood vineyards since way back in 1939, is the new winner. The other exclusive nine in the Top Ten .playing follow the leader are, in the usual order, John Wayne, James Stewart, Burt Lancaster, Glenn Ford, Martin and Lewis, Gary Coop- er, Marilyn Monroe, Kim Novak and Frank Sinatra. Miss Novak and the Messrs. Lancaster, Ford and Sinatra are newcomers, while Miss Monroe returns after one year's absence. They replaced Grace Kelly, Marlon Bran- do, Humphrey Bogart, June Allyson and Clark Gable. The 25th annual Herald-Fame poll was conducted— as were the previous ones— by direct mail ballot to all ex- hibitors in the United States and Canada. The U.S. theatre men are (Continued on page 12) By WILLIAM PAY LONDON, Dec. 6.-The Govern- ment today published its Cinemato- graph Bill incorporating three mea- sures designed to encourage British film production on a statutory basis for ten years. The bill imposes a statu- tory levy on exhibitors, replacing the Eady plan; extends the loan making powers of the National Film Finance (Continued on page 2) Final Meeting Tuesday On 'Sweepstakes' Plan The merchandising and promotion sub-committee of the Advertising and Publicity Directors Committee of the Motion Picture Association of Ameri- ca will meet here next Tuesday at noon for a final review on its "Oscar Sweepstakes" proposal, according to an MPAA representative. Chairman Alfred H. Tamarin of (Continued on page 2) Screen Gems Acquires Hygo, Unity TV Films An agreement for the acquisition of Hygo Television Films and its affili- _ , . . ated company, Unitv JdcUISIOM Teievision Films, by Today., Screen Gems, Inc., was announced yesterday by Ralph Cohn, vice-president and general (Continued on page 15) eleimion Today Page 15 MPAA, Q0MP0, Exhibitors to Meet Wednesday On Briefing Publishers on Industry's Status Representatives of the Motion Picture Association of America, Council of Motion Picture Organizations, and the leading exhibitor associations, will meet Wednesday at the Harvard Club here to discuss extending invitations to news- paper publishers to hear "state of the union" talks on the motion picture in- dustry, according to an MPAA official. The meeting will be the first official action which the MPAA has taken under its business building program in working with representatives of the Independent Theatre Owners Association, Metropolitan Motion Picture Thea- tres Association, Theatre Owners of America, and Allied Theatre Owners of New Jersey. The MPAA committee will be composed of members of the advertising and publicity directors committee which has recommended that industry exec- utives meet with the publishers in the five principal regions of the nation to present a realistic appraisal of the industry. The MPAA official said that the purpose of the joint meeting would be to secure exhibitor sanction of the proposal and have them extend the invitations to the publishers. 'Bright Outlook9 Fabian Sees Improvement In Business Reports Annual Profit For SW Corp. $3,194,200 The outlook for improved box of- fice receipts in the near future is "brighter than it has been for several months," S. H. Fabian, presi- dent of Stanley Warner Corp., said yesterday in issuing the annual financial report of the theatre circuit, Cinerama and Interna- tional Latex di- visions. These combined o p - erations showed Si Fabian a net profit for year of $3,194,200, as compared with $3,065,000 earned during the prior year. Fabian blamed the decline in thea- tre attendance "to a large extent" on the "existing shortage of acceptable (Continued on page 11) Rank Distributors Acquire Office Here The American distribution com- pany of J. Arthur Rank Organisa- tions, Ltd., the newly-formed Rank Film Distributors of America, has leased an entire floor of office space at 729 Seventh Ave., New York City, for occupancy early next year. The company, headed by Kenneth Hargreaves, president, will launch an intensive search shortly for an experi- enced sales manager to direct distri- (Continued on page 15) Booking Chart on Page 14 MOTION PICTURE DAILY'S booking chart, listing releases of the major film companies for the months of November, December, and January appears in this issue on page 14. 2 Motion Picture Daily Friday, December PERSONAL MENTION EDWARD MOREY, Allied Artists vice-president, has returned to New York from Chicago. • N. Peter Rathvon, producer, re- turned to London from New York- yesterday via B.O.A.C. • William Holden, rated Top Money-Making Star by exhibitors in the 1956 Herald-Fame Poll, will leave Los Angeles on Saturday for Ceylon. • Gene Kelly, producer of "The Happy Road," will return to the Coast today from New York. • Adrienne Fazan, M-G-M film edi- tor, returned to the Coast yesterday from New York. • Gracie Fields arrived here from London yesterday via B.O.A.C. • Arthur Greenblatt, Allied Artists home office sales executive, has left New York for a tour of the com- pany's Southern exchanges. 'Persuasion' Showing Strong Holding Power In 265 engagements during its first four weeks of national release, Wil- liam Wyler's "Friendly Persuasion" has amassed a total of 836 weeks of playing time for an average of better than three weeks per theatre, it was reported yesterday by Morey R. Goldstein, Allied Artists vice-presi- dent and general sales manager. The William Wyler production has held over in 97 per cent of its play- dates with multiple week runs reg- istered not only in exchange cities but in sub key situations as well. The general rule has been that second, third and even fourth week grosses are only a few dollars apart, the exec- utive pointed out. Mrs. Geiss to Direct Japanese Film Festival Mrs. Marjorie Geiss was yesterday named to direct the Japanese Film Festival, which is scheduled to pres- ent six evening programs of the latest Japanese feature and short subject films at the Museum of Modern Art here Jan. 20-25. Mrs. Geiss will be in charge of ac- tivities which will include, in addition to the film showings, press luncheons and interviews with visiting Japanese motion picture people. '(/' Men Asked to Top Past Feldman Drives HOLLYWOOD, Dec. 6.-Universal Pictures' sales executives were called upon to make the company's seventh annual Charles J. Feldman drive, which begins Dec. 30, "an auspicious beginning for the company's 45th an- niversary celebration" by Alfred E. Daff yesterday. Daff spoke at Uni- versal's sales executives conference being held this week at the U-I studio here. The Feldman sales drives in honor of the vice-president and general sales manager have now become a tradition with the company, Daff said, and ex- hibitor response during the past six years has enabled the company to keep topping each preceding year. The company has a "strong group" of film productions for this upcoming drive, he added, which runs for 18 weeks to Saturday, May 4. More than $50,000 in prizes will be distributed in the drive to the com- pany's division, district, branch and office managers, salesmen and bookers for the best billing results achieved during the drive period. In addition to the overall prize money, the branch managers will vie for 18 different "man of the week" awards in the form of special gifts and prizes. The 13 pictures being featured in this year's drive are "Everything But the Truth," "Written on the Wind," "Four Girls in Town," "Rock, Pretty Baby," "The Great Man," "Istanbul," "The Night Runner," "Gun for a Cow- ard," "Battle Hymn," "Mister Cory," "Kelly and Me," "The Incredible Shrinking Man," and "The Tattered Dress." Special Christopher Awards to DeMille Film The Christophers yesterday present- ed special awards to Cecil B. DeMille and five others who "are primarily re- sponsible" for the production of De- Mille's "The Ten Commandments." DeMille, Henry Wilcoxon, associate producer, and script writers Jesse L. Lasky, Jr., Aeneas MacKenzie, Jack Gariss and Frederic M. Frank were given the special citation "because of the picture's unique significance in re- lating eternal truths to modern prob- lems," said Father James Keller, founder of the Christophers, in making the awards. Davis to Aid Benefit Sammy Davis, Jr., has volunteered to entertain at the supper-dance to be held at the Waldorf-Astoria immedi- ately following the Actors' Studio's Dec. 18 benefit world premiere of Elia Kazan's "Baby Doll" for Warner Bros, release at the Victoria Theatre. The evening's entire proceeds go to the tax-exempt Actors' Studio. French Up Licenses for Dubbed British Films LONDON, Dec. 6.-The British Film Producers Association has an- nounced a decision by the French Centre National de la Cinematogra- phic to increase the number of li- censes given to dubbed British films to 40 for the period from July, 1956 to September, 1957. Not less than 90 per cent of the total are to be given British producers and the balance to American pro- ducers of British films. Further reci- procity will be given for French films which get circuit release in the United Kingdom and for Franco- British co-productions. 'Oklahoma ' Bill in Brit ( Continued from page 1 ) maScope to any one other theatre than Odeon. The order also restrains the de- fendants from releasing any other film identified by the trade mark "CinemaScope" in violation of agree- ment between plaintiff and defendants- The plaintiff is seeking damages charging alleged violation of the plaintiff's rights by the defendants. The injunction was issued in Otta- wa Wednesday without notice by County Judge Peter J. MacDonald acting in the capacity of local judge of the Supreme Court of Ontario. While no date has been set for a hearing, an application to have a re- straining order continued until trial of the action will be argued next week here. The order also enjoins Famous Players Canadian Corp. from showing the motion picture in Cine- maScope. The film is now being shown in Todd-AO at the Tivoli Theatre, To- ronto, where it is in its 34th week. Cinema Editors Honor Gilmore and Catozzo HOLLYWOOD, Dec. 6. - With more than 250 members of the press and professions attending, American Cinema Editors tonight made its third annual presentations of Critics' Awards for best editing of theatrical motion picture and television films during 1956. The ceremony took place in the Cadoro Suite, Beverly Hilton Hotel. Stewart Gilmore and Leo Catozzo were honored for their editing of "War and Peace." In the television category, five writ- ers were cited for their work on "Four-Star Playhouse." They are Ber- nard Burton, Samuel Beetley, Des- mond Marquette, Roland Gross and Lester Orlebeck. ( Continued from page Corp. for ten years; and also Quota legislation to Sept. 1{ Formal introduction of the the House of Lords indicates ernme'nt's intention to exp< passage through Parliament to enact it into law before J The Bill gives the Board power to impose a levy on e commencing in October, 195 is calculated to yield apprr £3,750,000 ($10,500,000) first year and between £,£ and £ 5,000,000 ( $5,600,( 000,000) in any subsequent > The Customs and Excise charged with the duty of the levy for payment to a n up "British Film Fund Agenc will comprise from three to fi bers not connected with the This Agency will make pay producers. The Agency a have the power to exempt e- from the levy in certain circui j Can Dispose of NFF | In addition to extending t j making powers of the Natio j Finance Corp., the Bill ren^ ' strictions on making loans to! unable to obtain financing frl sources. Also provision is n| the Board of Trade to di. NFFC as a going concern if j ble before the ten year tern bill expires. The Bill is viewed in the as a triumph for the camp \ on for aid by the producers 1 of the fact that the yield u ! voluntary Eady plan averat' £2,500,000 annually. Ml however, remain adamant j stand that they are unable to levy unless they are given a tial entertainment tax reducl; Final Meet Tuesda ( Continued from page j United Artists will prepare c mittee's plans for launching e < test at the meeting. He wjH here for Hollywood to prept entire "Oscar Sweepstakes" pr irai the Academy of Motion Picl je & Sciences at a meeting there p I 13, it was said. NEW YORK THE! i — RADIO CITY MUSIC H Rockefeller Center MARLON BRANDO • GLENN FOI starting in CinemaScope and METROCOLU "THE TEAHOUSE OF THE AUGUST IV I AN M-G-M PICTURF and THE MUSIC HULL'S GREAT CHRISTMAS MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William I Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Wil nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Satur days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New Yor M Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Pictu He! Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under afj March 3, 1S79. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. MANY, MANY BIG PICTURES WITH IMPORTANT AND EXCITING ENTERTAINMENT VALUES TO INSURE THE BRIGHTEST OF ! BOXOFFICE FUTURES FOR HEATRES THE WORLD ROUND Through these gates - The Most Important Attraction I starring J three thousand and two hundred years ago < Mount Sinai THE TEN COMMANDMENT, were engraved on stone, Today they are engrav< on film. Scene upon scene now exists in permanent Vist Vision record to dramatize the most vital hunu story that I have directed in 41 years of pictw making and 20 years on the stage. The sceni made in Egypt are big — big in idea, big in moi ment, big in massed humanity, warm in colt. In Hollywood, we have brought to life t personal struggle between the very human peof. who were swept along on this great tide ofhistoi This struggle has never stopped — the strug£ between Moses, the man, and Rameses, the kin Moses, played by Charlton Heston, stands as symbol of individual freedom under God. Rames* played by Yul Brynner, stands as the symbol the dictator who owns everything, including t souls and bodies of those he rules. Theirs was t. Cecil CheCenC ESIDN-Y YNNEH • SIR CEDRIC - J. E • NINA FOCH • MAR DIRECTED By CECIL B. Oe MILLE ■ WRITTEN FOR IRE SCREEN BY AENEAS Mac HEME, JESSE L Lffl JR., JACK CARISS, FREt , iisio TECHNICOLO ^holographs by l\arsh, Uttawa e History Off Motion Pictures... great clash between these two giant concepts. I they are still fighting in the world today, just hey fought their first engagement 3,200 years on the very ground where our cameras turned. rhe collision of these giant forces forms a story ch sees spiritual power arrayed against earthly >er, devotion facing passion, love against hate, inspired opposed to the ruthless — showing the kness and the glory of man and the wonder &od. In film is traced the events that brought about giving of the tablets of stone. In them is formed deep meaning, the enduring inspiration of the ■ds that came flaming from Mount Sinai — E TEN COMMANDMENTS. For they are foundation of freedom's triumph over the :es of darkness. he Ten Commandments are not laws. They the laiv. mandments •DMA EE u REK ;[ITT - JUDITH ANDERSON • Villi PRICE HA BASED UPON THE HOLY SCRIPTURES AND OTHER ANCIENT AND MODERN WRITINGS • PRODUCED BY MOTION PICTURE ASSOCIATES, INC. u Through these The Biggest Pi« ggest Pictures Fr DEAN JERRY MARTIN • LEWIS in a HAL WALLIS PRODUCTION HOLLYWOOD OR BUST PAT CROWLEY co-starring . MAXIE ROSENBLOOM Guest Star ANITA EKBERG Directed by FRANK TASHLIN . Written by ERNA LAZARUS New Songs by Sammy Fain and Paul Francis Webster TECHNICOLOR® BURT LANCASTER KATHARINE HEPBURN in a HAL WALLIS PRODUCTION THE RAINMAKER co-starring WENDELL COREY • LLOYD BRIDGES EARL HOLLIMAN • CAMERON PRUD'HOMME Directed by JOSEPH ANTHONY • Screenplay by N. RICHARD NASH Based on his play produced on the New York stage Music score by Alex North . TECHNICOLOR® BURT KIRK LANCASTER • DOUGLAS in a HAL WALLIS PRODUCTION GUNFIGHT AT THE O. K. CORRAL co-starring RHONDA FLEMING • JO VAN FLEET JOHN IRELAND Directed by JOHN STURGES • Screenplay by LEON URIS Music Composed and Conducted by Dimitri Tiomkin TECHNICOLOR® Through these gates - Boxoff ice Attractions With Ever BOB VERA HOPE • MILES PAUL DOUGLAS BEAU JAMES The Life and Times of Jimmy Walker co-starring ALEXIS SMITH • DARREN McGAVIN From the best-seller by GENE FOWLER Produced by JACK ROSE ♦ Directed by MELVILLE SHAVELSON Screenplay by JACK ROSE and MELVILLE SHAVELSON TECHNICOLOR© IN RICHARD KILEY CARMEN SEVILLA in FLAMENCA %2 Produced by BRUCE ODLUM Directed by DONALD SIEGEL Written by RICHARD COLLINS TECHNICOLOR*' ANTHONY PERKINS • KARL MALDEN STRIKES OUT Based on a story by James A. Piersall and Albert S. Hirschberg Produced by ALAN PAKULA • Directed by ROBERT MULLIGAN Screenplay by TED BERKMAN and RAPHAEL BLAU Boxoffice Ingredient JERRY LEWIS as THE DELINQUENT co-starring DARREN McGAVIN • MARTHA HYER Written and Directed by DON McGUIRE Produced by JERRY LEWIS DONALD O'CONNOR ANN BLYTH RHONDA FLEMING .n THE BUSTER KEATON STORY co-starring PETER LORRE Written by SIDNEY SHELDON and ROBERT SMITH Produced by ROBERT SMITH and SIDNEY SHELDON Directed by SIDNEY SHELDON BUSTER KEATON. Technical Advisor CHARLTON HESTON • ANNE BAXTER GILBERT ROLAND in THREE VIOLENT co-starring TOM TRYON FORREST TUCKER • BRUCE BENNETT with ELAINE STRITCH . Produced by HUGH BROWN Directed by RUDOLPH MATE Screenplay by JAMES EDWARD GRANT Based on a Story by Leonard Praskins and Barney Slater TECHNICOLOR® J J 3 J J n C( 3 ,****■ INSIDE THESE GATES in addition to all the foregoing attractions which are finished or in final stages of production, these outstanding pictures are rolling: HENRY FONDA • ANTHONY PERKINS BETSY PALMER . MICHEL RAY In a Perlberg-Seaton Production THE TIN STAR co-starring Neville Brand • John Mclntire Produced by William Perlberg and George Seaton. Directed by Anthony Mann. Screenplay by Dudley Nichols. From a story by Barney Slater and Joel Kane. VistaVision. FRANK SINATRA MITZI GAYNOR • JEANNE CRAIN in THE JOKER co-starring Eddie Albert From Art Cohn's best-selling biography of Joe E. Lewis. Produced by Samuel Briskin. Directed by Charles Vidor. Screenplay by Oscar Saul. Music by Sammy Kahn and James Van Heusen. VistaVision. JAMES STEWART • VERA MILES in Alfred Hitchcock's FROM AMONGST THE DEAD (Tentative Title) Produced and directed by Alfred Hitchcock. Screenplay by Maxwell Anderson. VistaVision. Technicolor®. CLARK GABLE • DORIS DAY In a Perlberg-Seaton Production TEACHER'S PET Produced by William Perlberg. Directed by George Seaton. Written by Fay and Michael Kanin. VistaVision. The Don Hartman Production of Eugene O'Neill's DESIRE UNDER THE ELMS Produced by Don Hartman. Directed by Delbert Mann. Screenplay by Irwin Shaw. VistaVision. SHIRLEY BOOTH • ANTHONY PERKINS SHIRLEY MacLAINE in The Don Hartman Production of THE MATCHMAKER Produced by Don Hartman. Based on Thornton Wilder's Broadway play. VistaVision. YUL BRYNNER in the colorful musical THE BUCCANEER VistaVision. Technicolor®. Produced under the Supervision of CECIL B. DeMILLE. Ar, December 7, 1956 Motion Picture Daily 11 bian's View I (Continued from page 1) n pictures." He said that his imv intends to help alleviate the ge "either by participating in ction itself, or by sponsoring ad- al production by others." Savs America Still Loves It lere has been much talk," he • 'about the lost theatre audience' rV has detoured the public away going to the theatre. The fact is that America still loves to go out > PC o o GO < < Z 3 o ui n » ■ ~£ 1 S £ 1, l"" = = % DC = <=z 1 cc — re I to co ui « ■£ > cOre < u. ; - Si S^eE u<-= « CC-I °£L 9J S X © o a> . x m i < „ JL ■ „ 2£ — rec DC— c UJO =— _ O re re 3 CcacflO — ( >, — „ UJ g re I- -So < ism w o to 111 2? x > o£§«; -< .E' CO E J. CB I > S.E o E 5ps (flr- re~ „ OgB-„ ecE I jo 0. >, ioo "J = re5 < IC3 >> . E~ c/) o — ! - Ejj u » ' Q « r D. £. o z23r UJU5 a . -< >C3 £ U-OICSE ~ ZO>ujj^couitt • O « S ? = I- re I ceo = < . mi OK zz . '-; e I s m uju „ s '- "J- i-U THE issue) harles 0 F U ST color) Glenn (Rev. SPE- GE - ON (re ble. C I U S E AUG (CS. rando, 1 min. FOR NG A ONLY ZH»| X _ro = i l-I 1 « CO £rt O o CC c i IDE Q in U ^ DO Hi U E> co -- Z-D SI UJ X o — us l-O t MS «m = ft OOO I- - CC »Q — CC OS.2 UJ o > C3^> , s-tor j z ftrUJ « £ 3 CS H a a) " (OB'S UJ ^ i-o"Sx xcc cs S; UJ^ _>3 — > a) >>x| UJ ^ UJ_I =m ujq.,2 ccor « xuj re - >CB O c! Zuj UJuj — UJccgii re « CSW-IX color) Anita : THE aley A 1 d o eith HIGH ylor eo" £ -i i- UJ o_ zz FAL rian X c s cc. -c! lis t-Se HCO X HZ Co-= zu - *" oo <•- * oo N>UJ 0 = zir £2 > o UJ I — o « - lay, December 7, 1956 Motion Picture Daily 15 Television Today ereen Gems (Continued from page 1) iiger of the Columbia Pictures diary. Included in the acquisition the distribution rights to Hygo Unity 's complete roster of tele- [i properties, comprised of 450 " ires, 130 westerns, 156 cartoons 406 serial episodes, ith the acquisition Screen Gems ges as a distributor of television ramming with ten national net- : shows, eleven syndicated pro- is consisting of over 433 half- s. 736 feature pictures, 216 ani- d cartoons, 706 serial episodes, 200 live action comedies. Columbia Backlog Available addition, in the future Screen s will continue to draw upon the log of over 1,250 Columbia fea- ; which have not yet been made able to television. Screen Gems shortly announce several new s of programs made exclusively national and syndicated markets, ipulated in the integration agree- t will be the transfer to Screen is of all personnel presently em- 1 1 by Hygo and Unity, including i trie Hyams, president, and Robert elman, who has been second in piand. Details of the integration |< added sales force and addition- roduct are currently being coor- ted by John H. Mitchell, vice- ident and general sales manager of jn Gems, and Hyams, who will ^tion as director of syndicated s for Screen Gems. nk Distributors ( Continued from page 1 ) on operations here. Hargreaves, i is currently in London, will ar- in New York after the New Year consultation with a number of didates, it was reported. May Lease Theatres ank Film Distributors will also ;stigate exhibition reception in erica to British product, and in itories where needed, might ac- re one-year leases on theatres for lusive showings of their product, n the case of the Sutton Theatre ?. It was reported that the British sidiary of Rank is interested in uiring a house in Washington, C., from the K-B Theatre Circuit, wever, a representative of Rank !e yesterday said that "there is hing to this report." 0 Rosen Forms ( Continued from page 1 ) 'TR and one-time television con- tant to Fabian Theatres. \osen, whose wife is also a director Cinema Drive-In, said that Rock 1 will open under his management ;t spring. Located in a summer re- t area, with availability of fresh >duct, it has been operated for five sons by Harry Lamont. He bought in 1951 from Joe Lefkowitz and a rtner. Lamont will still conduct 3 drive-ins and an indoor theatre ie latter in Greenville). m Library Sold to Chicago TV Station CHICAGO, Dec. 6. - WGN, the Chicago Tribune television station here, has acquired the entire Warner Bros, library from Associated Artists Productions for an undisclosed sum, it was announced. The sale is based on AAP's program profit plan, wherein payment for the pictures will be sup- plemented by an additional income participation over a number of years as the pictures are telecast and spon- sored. The contract was negotiated be- tween Ward Quaal, vice-president and general manager, and Theodore Web- er, director of sales for WGN, and Eliot Hyman, president, and W. Rob- ert Rich, general sales manager for AAP. Paul Kesten Dies; Was Former CBS Executive GREAT BARRINGTON, Mass., Dec. 6.— Paul W. Kesten, former ex- ecutive vice-president and vice-chair- man of the board of directors of Co- lumbia Broadcasting System, died here Tuesday after a long illness. He was 58. He joined CBS in 1930 as director of sales promotion. In 1934 he was elected a vice-president, and in 1937 became a member of the board of di- rectors. He was appointed vice- president and general manager of CBS in 1942. He became executive vice- president in 1943 and in 1946 was made vice-chairman of the board. He resigned in August, 1946, because of ill health, but remained as a consul- tant. 29 Shows, Personalities Get Sylvania Awards Twenty-nine television programs and personalities received the 1956 Sylvania Awards at the sixth annual dinner and presentation at the Hotel Plaza here last night. "Requiem for a Heavyweight," which was shown on CBS' "Playhouse 90," won the award for the year's most outstanding original teleplay. Its star, Jack Palance, was cited for the outstanding performance by an actor for 1956. Grade Fields was named outstanding actress for her role in "The Old Lady Shows Her Medals," which appeared on the U.S. Steel Hour on CBS. "A Night to Re- member," an NBC Kraft Theatre pro- gram, was named the outstanding television adaptation. Other award-winning programs and personalities were: Ed Wynn, Ernie Kovacs, Joan Loring, Kaiser Alumi- num Hour, Ed Sullivan Show Omni- bus, Captain Kangaroo, Robert Sar- noff, "The Long Way Home"— NBC, "Project 20"-NBC, and "See It Now" —CBS. A special award was presented to ABC and citations to NBC and CBS for the "aggressiveness, enterprise and sheer technical ingenuity lavished on the political conventions." The judges also criticized the inadequate attention given to another important event, the United Nations delibera- tions over recent crises. CBS Program to Offer Review of Year's News "At Year's End - 1956," a three- hour program block presenting the important science and news events of the year, will be broadcast over the Columbia Broadcasting System TV network Sunday, Dec. 30, it was an- nounced by Sig Mickelson, CBS vice- president in charge of news and pub- lic affairs. The special program, which is scheduled from 3 P.M. to 6 P.M., is an expansion of CBS' annual "Years of Crises" series, wherein news cor- respondents from various parts of the world have joined in one hour sym- posiums on international affairs. Drop Application ATLANTA, Dec. 6, - Winston- Salem Broadcasting Co., Inc., has withdrawn its application to estab- lish a new television station on Channel 42 in Birmingham, Ala. The firm operates radio stations WSGN-AM and FM. The with- drawal leaves unopposed before the Federal Communications Commis- sion an application for the channel by the Birmingham Television Corp., owned by H&E Balaban Corp., oper- ators of a theatre chain. One Man's TViews By Pinky Herman BECAUSE of the tremendous favorable reaction to U. S. Steel's presentation of "The Old Lady Shows Her Medals," starring Gracie Fields, last May 23, and undoubtedly as a direct result of the awarding last night to the British star of the Sylvania Award for "the outstanding performance bv an actress," Miss Fields has been signed to re-create her role in the repeat performance of this Sir James M. Barrie classic for the same sponsor on Dec. 19. (10:00-11:00 P.M.) Young Biff McGuire is unable to do the role that Jackie Cooper portrayed in the original telecast. . . . The Receiver Division of Allen B. du Mont Labora- tories has signed a long-term lease for space in the Merchandise Mart Building in Chicago, where the firm's newest hi-fi, radio & TV products will be displayed. The spacious quarters, located on the 11th floor of the Mart and slated to be formally opened Jan. 7, 1957, will also house the mid- west executive and sales staffs and was designed and decorated by Kling Studios, Inc. . . . The tuneful "Beautiful Dreams," one of the compositions included in the MGM Album, "Stradivari Champagne" featuring D'Artega's fine orchestra, was cleffed by Bill Paisley, music librarian at NBC. Deejays may well latch onto this item. ft ft ft After almost five years on the NBChannels, "Ding Dong School" will bow off that net with the Dec. 28 telecast. Conceived and produced by the charming, gracious and talented Dr. Frances Horwich, who stars in the series as "Miss Frances," this program has achieved one of the loftiest niches in TV history, having received during its career 53 national awards and citations. If one of the other two nets don't grab "Ding Dong School" but immediately, Amer- ican parents will have lost their children's best friend. . . . ABC will simulcast exclusively, for the 23rd year, the annual Sugar Bowl Football Classic, Tuesday, Jan. 2, Tennessee vs. Baylor. . . . Last Monday night on "Robert Montgomery Presents," NBC-TVehicle, Mary Astor and Darren McGavin turned in "Emmy Award" performances as the faded Frances Horwich SCreen star and struggling screen writer in the mov- ing story, "Sunset Boulevard." . . . Screen Gems' forthcoming telefilm series, "Western Ranch Party," has signed Tex Ritter as host and Jay Stewart as emcee. Initial program features recording and film stars Merle Travis and Jimmy Wakely. * *e ft**"*" TAKE ADVANTAG THE MASS APPEAI of the PICTURE! 4DULT$ Understand; ~~ 'rs TEENAGERS praised the sympathetic treatment of "their story" SPECIAL RADIO SP TV MATERIAL SPECIAL TRAI ARE NOW AVAILA a over RocK n IS THE RAGE OF EVERY AGE! Here's the one picture that's got something for everybody. . . and BOX OFFICE... especially for YOU! your Branch manager. . . he'll gladly show you these powerful Box Office boosters) Use what's for YOUR ma . . .tc the best job Y< Box Ofl starring SAL MINEO JOHN SAXON LUANA PATTEN With EDWARD C. PLATT FAY WRAY ROD McKUEN Oirecied by RICHARD BARTLETT • Written by HERBERT O With EDWARD C. PLAI I rAi wkmi ' EuS - WILLIAM tm ■ Produced b, [QMOHO CHEV1E • A UHWEBSAL-IWTEWHATIOHAL HCM [j MOTION PICTURE DAI L. 80, NO. 110 NEW YORK, U.S.A., MONDAY, DECEMBER 10, 1956 TEN CENTS \$ars Exhibitors A ayor to Name itizens'Group n N.Y.C.Tax pjj Investigate 'Hardships' \posed on City's Theatres L it jayor Robert F. Wagner of New jpnj: City will appoint a special citi- committee to evaluate the five L cent tax on admissions and "the ^ed hardships it imposes on mo- picture theatres," according to a ^' 11 her of the Mayor's staff. ... committee of theatremen, repre- ""jig the Metropohtan Motion Pic- : Association and Independent , atre Owners Association, met late * ay afternoon with the Mayor to ^ repeal of the amusement tax. |e city representative said the (Continued on page 2) 10 1 int-of-Sale Campaign Vital Link: Upton From THE DAILY Bureau tCOOLLYWOOD, Dec. 9.— "The real , ,er of the national pre-selling of "*on pictures is directly linked to the effectiveness of the point-of- sale campaign," David A. Lip- ton, Universal Pictures C o. vice - president, told participants in the com- pany's sales ex- ecutives con- ference at the U-I Studios at their conclud- ing sessions at the weekend. 1o matter how deeply pre-selling (Continued on page 6) eleuision Today «r Services for CQMPQ °pens F|nq| Assault Jack Cohn To Be Tomorrow Funeral services for Jack Cohn, 67, executive vice-president of Columbia Pictures and a co-founder of the company, will be held at Temple Emanu-El, Fifth Ave. and 65th St., at 2 P.M. tomorrow. Cohn died late Saturday night at Midtown Hospital in New York presumably of a heart attack following minor surgery. The body reposes today and tomor- row morning at Park West Funeral Chapel, 115 W. 79th St., Manhattan. Burial will be at Old Mt. Carmel Cemetery, Brooklyn. Survivors include his wife, the former Jeanette Lesser; his brother, Harry, president of Columbia Pic- tures, who arrived in New York by plane from the coast last night to attend the services; Nat, his brother who is N.Y. division manager for Columbia; a sister, two sons, and three grandchildren. All offices of Columbia Pictures around the world will close at 2 P.M. tomorrow. Jack Cohn was born in New York City Oct. 27, 1889. From 1902 to 1908 he was in the advertising agen- cy field, after which he joined Carl Laemmle's independent motion pic- ture company (IMP) doing labora- tory work, Then he became editor and producer of Universal Weekly, an early newsreel. In 1919 he originated the idea of a screen fan magazine and joining him in producing it were his brother, Harry Cohn, and Joe Brandt. The trio formed CBC Pictures, which be- came Columbia in 1924. Ask Complete Repeal Of Admissions Tax Congress Told 10% Levy Hurts Theatres Bringing l/5th of Total Industry Gross Special to THE DAILY WASHINGTON, Dec. 9.— Congress was asked to grant complete repeal of the 10 per cent Federal admission tax on theatres by the Council of Motion Picture Organizations in a statement filed Friday with a sub-committee on excise taxes of SPG Hits IATSE Unit On Organizing Methods The Screen Publicists Guild (Dis- trict 65) is preparing a protest for presentation to the I.A.T.S.E. charg- ing that Local H-63, home office em- ployees, IATSE, is using "unethical" and "misleading information" in its efforts to organize industry promo- tional fieldmen working outside the companies' home offices it has been reported here. The SPG protest will be filed with IATSE president Richard Walsh sometime this week by the Guild's affiliate union, the Retail & Wholesale Department Store Workers Union (CIO). According to an SPG official, the Guild is vexed with H-63 and its executive vice-president, Russell M. Moss, for sending out letters to field- men stating that H-63 is forming a (Continued on page 2) th. House Robert W. Coyne Shea Circuit Pleased With Early Results of Ad Agency's Promotions By GUS DALLAS Advertising and promotion for several Shea Enterprises theatres in the Manchester, N. H., area have been turned over to a general advertising agency because the circuit feels that the pattern and type of motion picture adver- tising today may not have kept step with publicity and promotional meth- ods developed in past years, according to Gerald Shea, president of the Shea circuit. The move is on an experimen- tal basis, however, he pointed out in an interview at the weekend here. Eight theatres in the Manchester- Nashua area are being handled by the New Hampshire agency, which has spent much of the time to date famil- iarizing itself with the motion picture industry and its selling techniques, bringing suggestions and recommen- dations. The material aspects are just now (Continued on page 6) Ways and Means Com- m i 1 1 e e. The statement, filed by Robert W. Coyne, special counsel of COMPO, said the current tax applies to 1,363 theatres. "Located for the most part in large centers of population," the statement said, "these 1,363 theatres have an importance out of all proportion to their number. For these theatres not only gross approxi- mately 200 million dollars yearly, (Continued on page 2) See Increase in '57 Of Color TV Sets From THE DAILY Bureau WASHINGTON, Dec. 9.-Produc- tion of black and white TV sets in _ . . . 1957 will be at least Jelevision as high in 1956; while jOurtlJ.- color set production will be higher, according to a predic- tion by James D. Secrest, executive (Continued on page 6) Freeman Concentrating On 'Big' Pictures Attendance at "big" pictures proves the point that people these days either go to them or to inexpensive pictures exploring new subjects, Y. Frank Freeman, Jr., told news writers Fri- day at the Paramount home office. He is concentrating on the "big." (Continued on page 2) Motion Picture Daily Monday, December 10. 9 PERSONAL MENTION GEORGE WELTNER, president of Paramount Film Distributing Corp., and James Richardson, treas- urer, left New York by plane yester- day for London. • Howard Dietz, Loew's, Inc., vice- president; Olin H. Clark, M-G-M Eastern story bead, and Sidney Phil- lips, bead of the play department, to New York today from Ask Complete Tax Repeal will return the Coast. Harold Hecht and James Hill, producers, have returned to Holly- wood from New York and London. Y. Frank Freeman, Paramount vice-president, has returned to Holly- wood from New York. Hugh Owen, Paramount distribu- tion vice-president, will return to New York today from Pittsburgh. • Irving A. Maas, vice-president of Motion Picture Export Association, will return here today from Japan. • Herb Steinberg, Paramount nation- al exploitation manager, left New York yesterday for Indianapolis. Mayor to Name (Continued from page 1) mayor listened to the exhibitors' posi- tion and accepted a brief from them which urged the elimination of the impost, especially for motion picture theatres. He said the mayor in- formed the exhibition committee he will study the brief and present it to the Board of estimate tomorrow. Exhibitors attending the meeting with Mayor Wagner were Harry Brandt, Sol Strausberg, Emanuel Frisch, Eugene Picker, Sol Schwartz, William Namenson, Julius Sanders, Robert W. Coyne, D. John Phillips and Morton Sunshine. The brief which they submitted to Mayor Wagner was kept secret from the press, it was said, at the request of the city official. Freeman Concentrates ( Continued from page 1 ) "Omar Khayyam," his first, cost $3,- 000,000 or so, with sets, costumes and other production values impossible for television to make, and even to show. His next probably will be a story of Formosa, tentatively "The Yellow Storm," at about $1,500,000; and "The Little Shepherd of Kingdom Come," a modernization of the famed James Fox novel, at about $1,300,000. (Continued from page 1) ExhibitorUil To Meet Ml / but also exert an enormous influence in establishing the attraction value of the pictures they play. "These are the top key run theatres of all the nation's 19,000 active movie houses. The advertising which they give to the pictures they play pro- vides the principal stimulant to pub- lic attendance at all of the other thea- tres that play the pictures subse- quently. It is obvious, therefore, that it is upon the profitable operation of these theatres that the motion picture industry must depend for its con- tinuance as a healthy business. Congressional Recognition Cited The statement points out that both Houses of Congress recognized the need for complete repeal of the ad- mission tax on movie theatres as long ago as 1953, when they passed the Mason Bill that was later vetoed by the President. In two subsequent ac- tions, the statement asserts, Congress "has inched forward to the attain- ment of that goal" by reducing the 20 per cent tax by half and by estab- lishing complete exemption from the tax first, in 1954, for theatres charg- ing 50 cents or less and later, in SPG Hits IA Unit (Continued from page 1) unit which would represent fieldmen of all companies in conjunction with home office advertising-publicity and exploitation publicity men. "We object to the manner in which he is telling of how H-63 represents home office publicists," the SPG offi- cial said. The Moss organization only represents publicists at RKO Radio Pictures and Paramount Pictures, and fieldmen only at Paramount, he stated. The Screen Publicists Guild is the recognized collective bargaining agent for publicists at Columbia, 20th Century-Fox, United Artists, Univer- sal, Warner Bros., and Loew's, Inc. It was pointed out in addition that H-63 is carrying out a campaign which is designed to get all publicists and fieldmen-West Coast and East Coast— under one roof. The SPG offi- cial said this campaign has been started following the merger of the CIO and AFL. "If all publicist unions and guilds would merge under one roof, the SPG would gain nothing at all," he said. "H-63 would gain much as it is currently a second-class union at present and has been unsuccessfully attempting to attain 'A' status and autonomy for a number of years," the Guild representative said. "SPG has been an autonomous Guild since its formation," he added. Attempts to reach H-63 vice-presi- dent Moss for comment at the week- end were unsuccessful. 1956, for theatres charging admission prices of 90 cents and under. "What we are seeking now," the statement continues, "and what we hope your committee will recom- mend, is that Congress will complete the job it set for itself in 1953. Such action by your committee and by Congress, we might point out, would only be consistent with recommenda- tions made by the Senate Select Com- mittee on Small Business, which, fol- lowing hearings during the life of the 83rd and 84 th Congresses, made strong recommendations that the en- tire admission tax be repealed." Refers to Material Filed Declaring he would not burden the committee with a detailed exposition of the general merits of his request, Coyne said it was his hope that the statement would "reinstate with your committee and its staff, and with the Joint Committee on Internal Revenue Legislation, the study now in the files with only such additional information as will make the existing material currently relevant." Theatre Owners of Americ lied Theatre Owners of New Independent Theatre Owners ciation, Metropolitan Motion j Theatres Association, and the cil of Motion Picture Organi have accepted invitations fro Motion Picture Association of | ica to meet jointly here Wedn< il The meeting to be held at I P.M. at the Harvard Club, xt to inform the exhibitors and C I of the MPAA's business builde posal which calls for industry i| ing with newspaper publishers. Ban Pitt. Drive-In PITTSBURGH, Dec. 9.-Th Planning Commission has bann construction of a new drive-in ,[ was to have been built on a land along Nelson Run Rd. anc Ave. in the North Side of Pitts A petition of more than 1,00' dents protested the changing o community from a residential commercial classification. t ;:t MOTION PICTURE DAILY, Martin Quigley. Photo Editor; Herbert V. Fecke. Advertising Manager; Gus H Editor. Telephone HOllywood 7-2145; Washington. J. A. Otten nnp, Manager: Peter Burnup, Editor; William Pay, News days and holidays, by Quigley Publishing Company. Inc Quigley. President; Martin Quigley, Jr Editor-in-Chief and Publisher; Sherwin Kane. Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E Fau=el, Production Manager; Hollywood Bureau. Yucca-Vine Building, Samuel D. Berns, Manager; William R. V National Press Club, Washington, D. C; London Bureau. 4. Bear St.. Leicester Square, W. 2, Hope William Editor Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays 1^70 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York.' Vice-President- Theo J Sullivan. Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications : Motion Picture J section of Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, $6 in the Americas and $12 foreign; single copies, 10c. Motion Picture Daily, Motion March 3, 1879. Subscription rates per year Herald; Television Today, published daily at the Post Office at New York, N. Y., under the lav, December 10, 1956 Motion Picture Daily 3 .JEWS OUOUP Atlanta Art Theatre Tower Theatre, in Atlanta, •f|lt heretofore has been devoted y to legitimate theatre attrac- will become an art film show- Dec. 26, on a part-time basis. 0':i Bridges and Pat Rudolph, who - presented concert attractions under the Famous Artists Series ar. have contracted to play for- language and "art type" films I the theatre is not devoted to - live attraction. - Spectacolor Debut xctacolor, a large color trans- icy design which is suspended on ;t to achieve an effect of depth in : design, will be introduced at loxy Theatre here Dec. 14. The was developed by Robert C. el, managing director of the . with the cooperation of the run Kodak Co. and technical x-rs of the Roxy production staff. Refurbish Utica Theatre Bet Theatres, of Oneida, N. Y., uled a re-seating and other re- giments during a brief closing ? Olympic, Utica, N. Y., first-run f; )rdon, long its owner, The circuit took over the ! some months ago from Charles hestra at 'Joy' Bow ie Alexander Haas Orchestra will :e its musical services to the bene- i rid premiere of RKD's "Bundle of tu be held on Wednesday night, 19, at the Capitol Theatre here, entire proceeds of the event will vided by First Aid for Hungary, and CARE for the emergency of Hungarian refugees. *"ites-Gordon Names indt Vice-President on Brandt was named vice-presi- and a director of the newly id Coates-Gordon Productions to as Eastern sales and publicity sentative, it was announced by am D. Coates, president, and Gordon, vice-president, in ■ ;e of production. Other officers Ifl David C. Moore, vice-president I general counsel, and Earl C. ' ling, member of the board of di- rs. jsent planning calls for filming to in early January 1957. The first 3 of films will be budgeted from ,000 to $600,000. Studio facili- ia\ e been arranged at the Kling ornia Studios, and negotiations /orld-wide distribution through a r outlet are expected to be com- d in the next several days. Columnist Finds Cuts Of Old Films Resented Special to THE DAILY DETROIT, Dec. 9-Harold Heff- ernan, who writes a syndicated column for the "Detroit News," has reported his findings on the feelings of the "man in the home" on new film back- logs on television. There has been consistent discontent in the past with the cutting of theatre films on TV, he notes, but now the viewers are tuning in on films they remember and the cuts— made to allow for commercials and limited running time— are causing widespread resent- ment. Not only is continuity ruined, he asserts, but there is anger over the omission of a remembered and well- liked sequence. As an example he mentions "Since You Went Away," in which the episode in which Guy Madison appeared is cut out com- pletely. Heffernan quotes one fan verbatim: "Movies, even the old ones, should be put back in theatres where they can be treated to proper presentation. Let TV fix up its own material." RKO Sets 9 Releases For January-February RKO Radio Pictures has set specific release dates for nine pictures during January and February of the new year, it was reported at the weekend by Walter Branson, vice-president in charge of world-wide distribution. "Bundle of Joy," co-starring Eddie Fisher and Debbie Reynolds, heads the list, being set for a Jan. 2 release. The others include "Public Pigeon No. 1," Jan. 9; "The Brave One," Jan. 16; "The Young Stranger," Jan. 23; the dual, science-fiction combination, "Cyclops" and "X— The Unknown," Feb. 6; "The Silken Affair," Feb. 13; "Guilty," Feb. 20; "That Night," Feb. 27. Sell AIP Foreign Rights Foreign rights to 20 American In- ternational Pictures have been ac- quired by Philip Lewis, president of American Trading Association. Lewis signed with AIP president James H. Nicholson who is in town with vice- president Samuel Arkoff and sales manager Leon Blender to expand dis- tribution and discuss 16 proposed pic- tures. Leases Upstate Theatre Richard D. Turteltaub, independent exhibitor, who operates a circuit of theatres in both Metropolitan and up- state New York, has acquired a long- term lease on the State Theatre in Middletown, N. Y. Berk and Krum- gold, .theatrical realty specialists, con- summated the deal. Start 'Cinemiracle' Filming has been commenced on the first "Cinemiracle/' production on loca- tion in the Caribbean, according to Elmer C. Rhoden, president of Na- tional Theatres, Inc. PEOPLE J. Raymond Bell, public relations executive for Columbia Pictures, has been elected regional vice-president of the Public Relations Society of America and will serve as liaison be- tween that national organization and its chapters in New York, Washing- ton, Pittsburgh, Philadelphia and other Eastern cities. □ Norman C. Glassman, Lowell (Mass.) exhibitor and chairman of the board of Independent Exhibitors of New England, was awarded a dis- tinguished service plaque at the sec- ond annual building drive banquet of the Edith Nourse Rogers Chapter 25, Disabled Veterans of Greater Lowell. □ Motion Picture Associates of Phila- delphia have named the following committee chairmen for the coming year: Jack Greenberg, entertainment; Joe Engel, welfare; Bill Doyle, mem- bership; Milt Young, publicity; Jay Emanuel, finance; Lester Wurtele, in- surance; and Sam Diamond, theatre benefits. □ Lee Ferrero, of the Warner Bros, home office publicity department, has been assigned as unit publicist for the William Goetz production of "Say- onara," which he will film with di- rector Josh Logan in Japan this win- ter, for Warner Bros, presentation, it was announced by Robert S. Tap- linger, vice-president and director of advertising and public relations for Warners. □ F. Hugh Herbert has accepted the producership of the ninth annual screen awards dinner, it was an- nounced by Warren Duff, chairman of the awards committee of the screen branch of the Writers Guild of America, West. Danish Film Arrives HOLLYWOOD, Dec. 9.-The Acad- emy of Motion Picture Arts and Sci- ences on Friday announced that the Danish picture entitled "Qivitoq" has arrived from Copenhagen as the first entry in the Academy's foreign-lan- guage-films competition. Under the new rules adopted this year, foreign- language film entries need not have been exhibited in this country to be eligible for an award. RCA Dividends An extra dividend of 50 cents and a regular quarterly dividend of 25 cents per share on the common stock of the Radio Corporation of America were announced Friday by David Sarnoff, chairman of the board, following a regular meeting of the board of direc- tors. These dividends are payable on Jan. 28, 1957, to holders of record on Dec. 19, 1956. Norton Ritchey AA Business Improves 25% In England From THE DAILY Bureau LONDON, Dec. 6 (By Air Mail).- Allied Artists-Monogram business im- proved 25 per cent in Britain last year and re- sulted in high- er box-office re- turns for their product than in any period in the history of the company, Norton Ritchey, vice - president in charge of for- eign distribu- tion, told news- men here prior to leaving for the Continent. He was optimistic about the future. "The company's fiscal year ending last March," said Ritchey, "was their best ever. Business also was a little better in the United States." "Wichita," "Phoenix City," "The Big Combo," "The Last Texan" and the unit program double— Walter Wanger's "Invasion of the Body Snatchers" and "Indestructible Man" —were among the company's top box- office successes in Britain. Will Make 26 Next Year On production the Allied Artists for- eign head said that last year the com- pany made 26 pictures and this figure will be maintained next year. He then referred to the success of the com- pany's Anglo-U.S. productions and, in particular, their relations with Associ- ated British Pictures Corp. Allied Artists recently participated in Marcel Hellman's film, "Let's Be Happy," with Vera-Ellen and Tony Martin, and would make at least one other picture during 1957 in co-operation with Els- tree Studios. Robert Clark, executive producer of ABPC at Elstree, is now in Hollywood for discussions with Al- lied Artists production chiefs. Allied Artists - Monogram product is distributed in Britain by AB-Pathe. Film Editors Elect Hein New President Officers for 1957 were elected last week at a meeting of Motion Picture Film Editors, Local 771. Leonard Hein was named president, and Mi- chael Prusch vice-president. Elected secretary was Rosemarie H. Herman; treasurer, John Oxton; business agent, Charles Wolfe, and sergeants-at-arms, Fred Edwards and Edward Wyant, Named to the board of trustees were James Molini, Frank Madden, Morrie Roizman. Elected to the executive board was the entire body of new officers, with the exception of Wolfe, and Julian Bergman and Anthony Cic- colini. MARTHA HYER DAN DURYEA DON DeFORE ANNA KASHFI JOCK MAHONEY .id CARL BENTON REID Directed iversal proudly announces tke WORLD PREMIERE Druary 14tk in Marietta, Oliio; kome town of Col. Dean Hess, ritorial openings immediately following. tarsal -International presents iw uuncnM MOtJBkaW"WM MS* JUTWMdf Jfc# >K HUDSUN in mBmJFm M M MmEZ rm WmwmmW Motion Picture Daily Monday, December 10.JI Shea Pleased (Continued from page 1) getting underway, Shea said. Some of the ideas which the agency is put- ting into action are selling the public on attendance bv saturating many me- dia with suggestions such as "Have You Seen a Movie Lately?" and knit- ting a more intimate relationship with the press by holding private screen- ings and cocktail parties for newspa- per, radio and TV personnel. Other plans call for a more accurate and varied allocation of advertising, including window signs, outdoor ad- vertising, throw-aways and extensive tie-ins. Theatre parties for children and special groups are also being con- sidered as a means of enhancing the theatres' public prestige. Some Managers Cautious Shea managers involved in the project have registered approval and cooperation with the agency, Shea re- ported, although some are cautious about the agency's lack of experience in the industry. "However, I'm very optimistic in view of what they've suggested and recommended," Shea said. Shea made the decision to give his advertising to the agency after observ- ing a successful promotional campaign turned in by the company for a fire- man's muster and fair held last sum- mer at Pine Island, N. H., a Shea En- terprises amusement park. Point-of-Sale Drive ( Continued from page 1 ) penetrates our potential audience," Lipton pointed out, "it cannot pay off completely at the boxoffice unless the point - of - sale campaign effectively reaches the identical audience— and at the time the picture is playing." With national pre-selling figuring heavily in the plans for the company's releases during the first four months of 1957, Universal-International will utilize a wide variety of point-of-sale promotional approaches, Lipton said. The company will employ national ad- vertising campaigns in magazines and Sunday newspaper supplements. In addition it will utilize television in key cities and radio will be employed on both a pre-sell and local basis. The personal appearance tours of stars and featured personalities to both key and sub-key cities will also be emphasized. With the conferences concluded over the weekend the company's divi- sion and district managers left the stu- dios to start their series of meetings of their branch managers, office man- agers, salesmen and bookers to ac- quaint the company s entire sales or- ganization with the distribution and promotion plans which were finalized at the conference. ON EVERY CHANNEL £3. BROOKS COSTUMES 3 Weil 6lil St., N Y C. -Tel. PI. 7-5»0O Television Today tied Lewine NBC V-P Color TV Sets Of TV Program Dept. Robert F. Lewine has been elected a vice-president in the National Broadcasting Co.'s television network program department, it was an- nounced at the weekend by Robert W. Sarnoff, president of NBC. Lewine, who joins NBC in mid-December af- ter resigning as vice-president in charge of television programming and talent for the American Broadcasting Co., will report to Emanuel Sacks, vice-president, television network pro- grams for NBC. Lewine joined ABC as Eastern program director in February, 1953. In September, 1954, he was named director of the ABC-TV program de- partment, and in January, 1956, was elected vice-president in charge of programming and talent. Average TV Station Has 8% Profit Margin WASHINGTON, Dec. 9.-The av- erage television station in 1955 had a profit margin of about 8% of total revenue, just about the same as the profit margin of the average radio station. This was reported by the National Association of Radio and Television Broadcasters in its annual survey of broadcasting revenue, expenses and profits, based on 1955 operating data. NARTB noted that the radio and TV station profit margins were just about the same despite the fact that total revenue of the typical TV station was more than three times that of the average radio station. It also report- ed that there is much more variation in the profit margin of TV stations than those of radio firms. Plan TV Film Series On Submarine Service "The Silent Service," a television film series based on the experiences of men in the U. S. Navy's submarine units, will be produced for syndication by California National Productions starting next month, it is announced by Robert D. Levitt, vice-president and general manager of the NBC sub- sidiary. The series will draw from Navy Department films and files, he said. The series will be written by Beirne Lay, Jr. Filmack Storyboards Filmack Studios, producers of film commercials for the past 40 years, have devised new four-panel story- board forms for the production of film commercials. These special story- boards have individual panels for video including animation and back- ground audio, and timing, which are designed to make it easier to coord- inate thoughts and ideas. ( Continued from page 1 ) vice-president of the Radio Elec- tronics-Television Manufacturers Asso- ciation. In an analysis prepared for a Cham- ber of Commerce symposium on the 1957 business outlook, Secrest said some 7,100,000 black and white sets will have been produced this year, compared with 7,700,000 last year, and that the outlook for 1957 is that "at least" another 7,000,000 sets will be made. He predicted "several hun- dred thousand" color set sales in 1957, compared with 150,000 to 200,000 this year. This was "substantially above" 1955 color set output, he added. Secrest marked as one of the sur- prise developments of 1956 the "sud- den emergence of the portable TV receiver." He said 250,000 were turned out in 1955, but that some 1,500,000 will have been produced this year and 1957 production may be nearly twice that. Naturally, he added, these sell for less than standard sets and so drop the average price level. Automatic Program Control System Set ELMIRA, N.Y., Dec. 9-This city's UHF TV station, WSYE-TV, will to- morrow become the nation's first to adopt an automatic program control system to ensure more accurate pro- gramming and minimizing "blank screen" incident, according to T. Robert Bolger, general manager of the station. The program control system, re- cently developed by General Electric, automatically schedules all switching necessary for programming slides, films, network and audio segments. This will result in a "smoothness of operation heretofore deemed impos- sible through manual program con- trol," Bolger said. Buy Radio News Time Bristol-Myers Co. has purchased half of NBC Radio's new hourly net- work news program starting Jan. 14, it was announced yesterday by Wil- liam K. Daniel, vice-president in charges of sales for the radio net- work. The news broadcasts are five- minute periods every hour daily from 7 A.M. to 11 P.M., Daniel said. To Join ABC Network PORTLAND, Ore., Dec. 9.-Radio station KGW and KGW-TV here will join the American Broadcasting Co. network as affiliates on Dec. 17, it was announced today. KGW radio is in its 30th year of operations, and the recently constructed TV trans- mitter will commence broadcasting for the first time when the stations join ABC network operations. IN OUR VIII WITH fanfare and the blow ; happy trumpets, the Scret A tors Guild proudly and ver I licly announced to the worl< lj week that its board of directoj h voted unanimously to approve a t ment with the Roland Reed com b whereby actors will be paid moi $100,000 in overdue residual js ments on four series of televisi* t tertainment films: "My Little M j< "The Stu Erwin Show," which x known as "Trouble with F; e "Space Ranger" and "Waterfro ,' • Simultaneously, according if Guild's announcement, the bo; I directors removed all of the 1 is Reed companies from the Guild Y fair list" and reinstated their col t bargaining contracts, which p\ ably had been suspended pendi • outcome of settlement negoti From that point, the Guild's 1 announcement goes on to enume i complete detail the manner of r< payments to be made to offs I companies' delinquency and amounts involved. All the fill volved were produced unde Guild's 1952 contract for teL films, which provided for nj runs on the third and fourtl a combined, and the fifth and sixt n separately. Residuals, of course mence with the second run, in a ji ance with the terms of the 195 tract. • The important point which co attention under that specific c stance cited is the matter of th< orate publicity attendant upo settlement. It is true without qi and understandable that the G happy at its ability to effect a ment of the situation, to the 1 of its own prestige and the b< terest of its members. Howevt question is posed here that i very well be damaging, unfairl to a serious extent, to an act ploying agency or unit, when sive publicity is given to a de name-by-name recounting, aftt tlement is made. There may been extenuating circumstances had led to the failure of the off< company to meet its obligation i ally, which perhaps should have publicity time and space. In an} the publicity has little to just can do little or no good— but c harm somewhere. More carejai thought should be given to thesi iaa ters. — Charles S. Aar SO TRANSCRIPTIONS FILM COMMERC with FINE SOUND are recorded at FINE SOUND lnc.711.5thA^ At the outer boundaries of knowledge . . . New Research Laboratories in Parma, Ohio. To expand its basic research in solid state and chemical physics, National Carbon Company has recently enlarged its staff of scientists and provided them with an ideal laboratory setup for creative work. 00 s 0*- ^ Studying color balance for better color movies. The spectroradiometer analyzes the complete "rainbow" of colors in projected light — to give an investigator, in one and a half minutes, information that he formerly worked half a day to get. Research like this helped National Carbon Company win the coveted "Oscar" this year for developing lighting carbons which were balanced to operate with other studio lights. New "particle" theory promises help in developing still brighter carbon arcs Although the high-intensity arc has been around for forty years now, nobody has yet been able to explain satisfactorily how it produces the super-bright light so useful for movie projection and studio lighting. At one time it was thought that the bril- liant light came from atomic reactions tak- ing place within the glowing crater or pit at the tip of the positive electrode where the energy of the arc is highly concen- trated. But this theory has been radically modified by researchers at National Car- bon's laboratories. Now it is believed that a much more complicated process takes place in the crater region where powerful electrical currents heat the carbon to temperatures of 10,000 to 12,000 degrees Fahrenheit, roughly the temperature of the sun's surface. According to the new "particle" theory, material from the molten floor of the crater vaporizes into tiny particles of the order of a millionth of an inch in diam- eter. These white-hot liquid droplets stream out into the space between the carbon electrodes of the arc to form a long, lumi- nous tail flame or "comet tail." Precise knowledge of this process, com- bined with results of other experiments now under way at the Parma laboratories, should point the way toward new, brighter lighting carbons that will stand up to higher and higher currents and tempera- tures. More details of the work at Parma are given in a new booklet titled "Research." Write for a copy. Look to N AT IONAL CARBON for leadership in lighting carbons NATIONAL CARBON COMPANY • A Division of Union Carbide and Carbon Corporation EH3 30 East 42nd Street, New York 17, N.Y. Sales Offices: Atlanta, Chicago, Dallas, Kansas City, Los Angeles, New York, Pittsburgh, San Francisco. In Canada; Union Carbide Canada Limited, Toronto # i Costume by Clare Potter Vo*/ feel very special on Red Carpet flights t- — = When you walk along the Red Carpet to your waiting United DC-7 Mainliner'® of course you feel like a star of stage or screen! And you're greeted like one, too. That's only a part of Red Carpet Service! Here, on the world's fastest airliner, you'll find luxurious, relaxing surroundings. Like a pre-dinner cocktail? It's served in an individual decanter. Dinner? M-m-m-m ! Especially prepared for you by United's own master chefs. Then a restful doze . . . You can't be there already ! You are. And after you leave your big Mainliner your luggage is brought to you extra-fast. What a wonderful way to travel— Red Carpet Service! UNITED AIR LINES World's fastest airliners-United DC-7s! 4 Red Carpet nonstop flights daily from New York to San Francisco and Los Angeles. Convenient return service. *"Red Carpet" is a service mark used and owned by United Air Lines, Inc. MOTION PICTURE DAILY 80, NO. Ill NEW YORK, U.S.A., TUESDAY, DECEMBER 11, 1956 TEN CENTS wral Today Acting as illbearers at )hn Services Mark Will Conduct; ora To Deliver Eulogy ack Cohn i;enty-two industry notables will s honorary pallbearers at funeral :es here today for Jack Cohn, 67, executive vice - president and co-founder o f Columbia Pictures, who died Saturday. Services will be conducted a t the Temple E m a n u-El, Fifth Ave. and 65th St., at 2 P.M. by Rev. Dr. Julius Mark, head rabbi of the le. The eulogy will be deliv- y Ferdinand Pecora, former jus- of the New York Supreme Court. ie honorary pallbearers include (Continued on page 6) mtry Executives off Jack Cohn my expressions of mourning and lendation of the late Jack Cohn made yesterday by prominent try executives. Some of them mey Balaban, president of nount Pictures: "The passing of Cohn, my beloved friend and (Continued on page 6) 0 Studies Reshaping ire Structure: O'Shea KO Radio Pictures, in the inter- of efficiency, is considering the ping of its entire production and bution structure to meet chang- rends and conditions in the for- and domestic markets," it was unced yesterday by Daniel T. £a, president. teps to modernize distribution (Continued on page 2) jack cohn Against Tax 1889 1956 Cut: Treasury JACK COHN will long be remem- bered as one of the friendliest men to grow up with the industry. Affable, likeable, genuinely interested in people, and most especially mo- tion picture people, his friends were legion, his acquaintances virtually numberless. It was this interest in and liking for fellow industryites that made him the moving spirit in the founding of the Motion Picture Pioneers 17 years ago, and later of the Motion Picture Pioneers Foundation. Those very worthwhile organiza- tions should not be permitted to ex- pire of neglect but should be strengthened and expanded as worthy memorials to their founder. Foremost among his interests, it is reasonable to suppose that would have been his wish. Jack's role in the founding, growth and magnificent success of Colum- bia Pictures is well known. His loss, while grievous, is mitigated by his astute leadership in selecting and training outstanding executives to take up the administrative reins in his place. Like his company, the industry at large and the many individuals who have known his wisdom and his kind- ness will miss him for long. SHERWIN KANE By J. A. OTTEN WASHINGTON, Dec. 10. - The Treasury today told Congress it is op- posed to any tax cuts at the present time— in excise rates, individual or corporate income taxes. The Treasury statement served to confirm long-held suspicions that any motion picture industry drive for fur- ther admissions tax relief next year would again meet Treasury opposition. The Treasury stand was outlined to a House Ways and Means Subcom- mittee by Dan T. Smith, top policy assistant to Treasury secretary Humph- rey. Subcommittee Chairman Forand (Continued on page 8) Allied-COMPO Talks Reported 'Constructive' From THE DAILY Bureau WASHINGTON, Dec. 10 - Offi- cials of the Council of Motion Pic- ture Organizations and Allied States Association reported a "friendly and constructive" discussion today about Allied's possible re-affiliation with COMPO. A statement issued at the end of the meeting said there had been "unanimity of thought on gen- eral principles and some particulars." Each group now will report back to its own organization. None of the participants would in- (Continued on page 6) SAG Asks Time to Study Proposed Changes m Corporation Tax Laws From. THE DAILY Bureau HOLLYWOOD, Dec. lO.-Screen Actors Guild counsel William Berger has requested the Collector of Internal Revenue in Washington for a 30-day delay in presenting to Congress certain proposals for changes in the corporation tax laws, which are construed as threat- ' ening independent film production in the U.S. and which would spur the making of films abroad, it was an- nounced by the Guild. Berger said that one proposal of the Internal Revenue department, as out- lined in advance notices to tax coun- sels, would drastically affect indepen- dent production companies set up by individual stars, or others, whose sal- ary is the principal source of revenue. The Collector is scheduled to present its proposals to Congress on Dec. 15, and SAG has requested a delay until Jan. 15 in order that it may have time to study the proposals and sub- mit its views. It is reported that other Guilds, the television networks, and individuals are making similar requests. The newly proposed corporation ta\ laws as prepared by the Collector, would affect approximately half the film production in Hollywood involv- ing financial arrangements. It is esti- (Continued on page 8) For Theatre Loans TOA Readies Brief Asking SBA Revisions Harling Recommends 7 Changes in Agency Policy Theatre Owners of America has prepared a brief for presentation to the Loan Policy Board of the Small Business Administration with seven recommendations pertaining to revi- sion of the general loan policies of the agency, according to the latest TOA Bulletin. The brief, prepared by Philip F. Harling, an executive of Fabian Thea- tres, recommends: That in order to help the national economy the SBA revise its rules to permit it to grant regular mortgage loans up to 20 years to qualified mo- tion picture exhibitors; That the SBA be permitted to make (Continued on page 6) UA Earnings Abroad 'Highest Ever': Picker United Artists' foreign earnings in the first quarter of the current fiscal year, which began on Dec. 1, 1956, will be "the highest ever in the history of the company," according t o Arnold M. Pick- er, vice - presi- dent in charge of foreign dis- tribution. Recently re- turned from a lengthy trip abroad, Picker, declining to re- veal actual fig- ures, said he still "has confidence in (Continued on page 6) Television Today t Arnold Picker 2 Motion Picture Daily Tuesday, December 11, PERSONAL MENTION JOSEPH R. VOGEL, president of «J Loew's, Inc., returned to New York yesterday from the Coast. Mike Frankovich, vice-president of Columbia Pictures International, will arrive here today from London via B.O.A.C. Sy Cohen, pressbook editor for Warner Brothers, has returned to New York from Florida. Peter Perakos, president of Pera- kos Theatres Associates, will offer two perpetual football scholarships to senior members of the New Britain ( Conn. ) High School team. • Morris Rosenthal, manager of Loew's Poli Theatre, New Haven, Conn., has returned there from Miami. William Glasman, with Decca Records for the past 22 years, has been named vice-president in charge of the North Central division of Decca Distributing Corp. • Maurice Moriarty, projectionist at the Paramount Theatre, New Haven, for the past 35 years, has retired and is moving to Florida. MPEA to Hear Maas On Far East Today A report on the Far East by vice- president Irving A. Maas and discus- sions on European film festivals will highlight the agenda of today's meet- ing of the board of directors of the Motion Picture Export Association. Maas, who returned to New York over the weekend from Japan, is ex- pected to tell the MPEA about the Japanese remittance and self-regula- tion situation confronting American companies, the Malayan import duty on films and Philippine matters, among other subjects. Newman, Tamarin to Brotherhood Publicity Sidney Newman, advertising-pub- licity director of Skouras Theatres, and Alfred H. Tamarin, assistant na- tional director of advertising, publicity and exploitation for United Artists, have accepted posts as national pub- licity co-chairmen for the amusement industry's Brotherhood Drive for 1957. The announcement was made yester- day by William J. Heineman and Spy- ros S. Skouras, Jr., national co-chair- men of the drive for the National Conference of Christians and Jews. M. P. DAILY piiti SIGNING THE DEAL for new Warner Brothers' quarters: Norman Tish- man (left) and Benjamin Kalmenson. RKO Studies ( Continued from page 1 ) procedures have been under consid- eration for quite some time," he said. "Various plans are under study, in- cluding the possibility, eventually, of aligning some elements of RKO's do- mestic and Canadian distribution fa- cilities with those of some other or- ganization." The announcement came following a series of policy meetings held in Palm Beach, Fla., last week with Thomas F. O'Neil, president and board chairman of RKO Teleradio Pic- tures; Walter E. Branson, vice-presi- dent in charge of world wide distribu- tion; Michael G. O'Neil; Edward L. Walton, administrative vice-president; William Dozier, vice-president in charge of production, and Raymond Klune, manager of studio operations. Disney to Douglas: Film Made to Aid '20,000' HOLLYWOOD, Dec. 10 - Walt Disney and eight co-defendants in $415,000 damage suit filed Aug. 1 by Kirk Douglas, charging the ac- tor's privacy had been violated by a "Disneyland" telecast that included footage showing the actor and his sons riding a miniature electric train, today filled an answer stating that the use of such footage came pro- perly under the provisions of an em- ployment contract between Disney and the actor for Douglas' services in "20,000 Leagues Under the Sea." The Douglas complaint said the electric train scene had been photo- graphed during Douglas' family visit to the Disney home. The Disney an- swer said the occasion was "in no sense a social visit" and the "sole purpose of taking the film of the plaintiff was the later exploitation of the said film in connection with pro- motion of '20,000 Leagues Under the Sea'." Board Elections, Pact On SW Jan. Agenda Stockholders of Stanley Warner Corp. will meet on Jan. 10 in Wil- mington, Del, to elect three directors to the company's board, to consider ratification of the employment con- tract between S-W and Fabian En- terprises, and to transact other cor- poration business, according to the annual notice of meeting. Up for re-election as directors are Si Fabian, Samuel Rosen and Natha- niel Lapkin for a term of two years. Harry M. Kalmine, Maurice A. Silver and Charles F. McKhann are the other members of the board. The extension of the employment agreement between S-W and Fabian Enterprises, Inc., which provides the services of Fabian and Rosen, will be put before the stockholders. The new contract, which will run from Aug. 26, 1956 to Aug. 29, 1957, would provide Fabian Enterprises $3,000 per week plus a sum equal to the following percentages of the annual consolidated net profits— no percent- age on the first $2,500,000; five per cent on the next $2,500,000; seven- and-a-half per cent in excess of $5,000,000. Einfeld To Coast Fri. For Fox Policy Meets Charles Einfeld, 20th Century-Fox vice-president, will fly to Hollywood on Friday to attend important policy conferences with president Spyros P. Skouras and executive producer Buddy Adler covering production plans for the coming year. Preceded to the studio by executive vice-president W. C. Michel and vice- president and Eastern studio represen- tative Joseph H. Moskowitz, Einfeld will be joined at the parleys by Mur- ray Silverstone, president of 20th Cen- tury-Fox's International Corp., and Alex Harrison, general sales manager. Sign Lease M WB Quartej Warner Bros. Pictures, Inc., taken a long-term lease of apr mately 100,000 square feet of i space in the new 38-story, au- ditioned building now under struction by Tishman Realty & struction Co., Inc., at 666 Fifth nue here, it was announced yest< by Norman Tishman, presider Tishman Realty, and Benjamin menson, executive vice-presidei Warner Bros. Warners will oc the entire seventh floor, plus a i portion of the sixth floor, wit] cupancy scheduled for the Fa 1957. The present Warner buildiri 321 West 44th Street, where company has maintained its ge offices for more than 30 years been sold. Admissions Tax Cut In Hail in Philadelpl Special to THE DAILY PHILADELPHIA, Dec. 10. efforts of the Theatre and Amuse Association of Philadelphia to r< the city's amusement admission proved successful when the Council passed the 1957 budget a provision calling for a 50 per cut in the amusement tax, from five per cent. The drive was led by industry ers William Goldman, Lester Kr xMorris Wix, Lewen Pizor and S; Shapiro. I NEW YORK THEATF i — RADIO CITY MUSIC HALL Rockefeller Center starting in Cinemascope and METR0C01OR in "THE TEAHOUSE OF THE AUGUST MOON" AN M-G-M PICTURE end THE MUSIC HAU'S GREAT CHRISTMAS SHOW TV FILM SERVICE CENTE • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM fACIUTI MO VI E LAB BUILD! C 619 W. 54-th St., New Yorl[9 JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. \\ t*jj Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau. 4, Bear St.. Leicester Square, W. 2, Hope William- j»|J nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." 1 Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan. Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture I Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a pi Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1'938, at the Post Office at New York, N. Y., under the March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Isdav, December 11, 1956 Motion Picture Daily 3 can N. Y. Tax lea Today »e Board of Estimate of the City Tew York and Mayor Robert F. Iner will meet here today in an *|4itive session to discuss a request -■'lie by a joint committee of motion -Lire theatre owners for a repeal of -^(municipality's five per cent tax on ssions, according to William R. executive secretarv to the -^'ler said here yesterday that the 1 id of Estimate will confer also it appointment of a citizens' com- Tfbe to investigate the advisability •-f ^pealing the tax; and to see if it ses any "hardships" on motion -^kre theatres. \ agner to Xame Committee le Mayor told the exhibitors at week's meeting that he would int a committee to study the tax's jj t on theatres, feeling that the td of Estimate would go along ifter being told of the ex- and written arguments, I said. ji-ifee joint committee of New York v:\ exhibitors, composed of represen- ss of the Independent Theatre ers Association and Metropolitan on Picture Theatres Association, :;; Robert W. Coyne, special counsel he Council of Motion Picture Or- ations, presented Mayor Wagner several briefs to support their : arguments for repeal of the five fmCent lew. U OI ILSUI PLLL him after ^■rs' ' oral ai e 810,800,000 for Current Year tv Budget Director Abraham — Ine, who also attended last week's png, said that the tax brought the about 820,000,000 in revenue in -55 and 1955-56. A yield of — it 810,800,000 is estimated for the 6-57 fiscal year he said. The "' 'get Director said that the lew on ion picture theatre admissions e yielded about $5,500,000 in 1-55 and 1955-56 and could be * -cted to produce the same amount I (oximatelv in 1956-57. "Tpyne, in his statement before the p^or, recited the financial state of motion picture industry and the fgjeasing competition from televi- , especially since the recent sale or ? of thousands of backlog films to ^networks. TS Decline in Tax Total Cited ie cited figures supplied by the s fiscal officials to support his con- lion that the film houses were in t financial trouble. He declared the city's revenue from film ad- ions tax was $2,496,183 for the • seven months of 1956, as against $29,211 for the same period last the decline of $33,028, or near- -2 per cent, was characterized by i"ne as significant because it took :e at a time when nearly all other :or industries and retail businesses ,ie city were at record peacetime sperity. Change in Age Limit Sought in Quebec Special to THE DAILY TORONTO, Dec. 10-Lowering of the age limit to 14 from 16 for chil- dren to attend theatres was the major topic of discussion at the annual meeting of the Quebec Allied Thea- trical Industries in Montreal. The pro- posal is to be made to the province of Quebec where children under 16 have been barred from theatres since 1927. In other provinces children may attend at any time if accompanied by an adult; they also may attend mati- nees on Saturdays and holidays by themselves. On occasion the provincial govern- ment has given permission for ex- hibitors to depart from the law— usually for Disney films and also for Paramount's "The Ten Command- ments." Robert Granby was returned as president of the association, with all the other officers of last year renamed to office. Two proposals on the provincial amusement tax are to be placed be- fore the province. It will be sug- gested that the amusement surtax on tickets costing $1 or less be repealed and also that the amusement tax on tickets costing 75 cents and less be lowered from 10 per cent to eight per cent. UA Regional Meeting With Lewis in Toronto Special to THE DAILY TORONTO, Dec. 10-A series of regional field meetings with exhibi- tors, branch personnel, editors and radio-TV officials was launched here dais weekend by Roger H. Lewis, United Artists national direc- tor of advertising, publicity and ex- ploitation. The conferences are de- signed to stimulate support of the company's 1957 promotion program, developed at the recent UA fieldmen's convention in New York. Lewis, at a luncheon here today, stated that television stations will be supplied with film-clips by United Artists in die same manner as news- papers are given material. The plan, he said, will give behind-the-scenes shots for the TV stations. A cocktail party at the end of the day provided the setting for the an- nouncement to video executives and station representatives. 'Battle Hymn' Preview To Take Place Tonight More than 2,500 exhibitor leaders, U.S. Air Force officials, members of the Korean Mission to the United Na- tions, entertainment industry person- alities and national magazine, fan magazine, television, radio, newspaper and trade press representatives are scheduled to attend the invitational press preview of Universal-Interna- tional's "Battle Hymn" at the RKO 86th Street Theatre here tonight. Set Daff Drive for U-I Foreign Branches The 1957 Daff Drive, an 18-week sales drive in which Universal-Inter- national's overseas branches through- out the world will participate as a salute to Alfred E. Daff, president of the company's over- seas subsidiary, was announced yesterday b y foreign general manager Amer- ico Aboaf. Forty U - I branches will join in the global sales drive from Dec. 30 to May 4. The theme and slogan set for the drive is "U-I Key to Prosperity" with a gold key standing as the symbol of the drive throughout the world. To coordinate the effort, drive kits containing samples of exploitation and advertising material and suggested of- fice displays have been distributed to the participating U-I branches. Included among the U-I films which will be in global release during the drive period are "Battle Hymn," "Written on the Wind" and "Istan- bul." Alfred E. Daff Report to MPAA Today On PCA Appeals Board The board of directors of the Mo- tion Picture Association of America will meet here this morning to hear a report from its sub-committee on industry self-regulation, according to an official of the MPAA. The self-regulation committee of the MPAA board is composed of Barney Balaban, Daniel T. O'Shea, A. Schneider and Eric Johnston. A working sub-committee includes Rob- ert J. Rubin, Paul Quinn, Ray Bell, Kenneth Clark and Sidney Schreiber. The group is expected to present its recommendations to the MPAA directors on the make-up of the Ap- peals Board of the Production Code Administration. It has been previously reported that the self-regulation com- mittee has recommended to the com- pany presidents that the Appeals Board be expanded to include inde- pendent producers and exhibitors. Johnston Slated to Preside Johnston, MPAA president, is ex- pected to preside at the board meet- ing, which will be attended by other MPAA and Motion Picture Export As- sociation executives. He may also drop in, following the board meeting, on a luncheon conference of the merchandising and promotion sub-committee of the Ad- vertising and Publicity Directors Committee of the MPAA. The group, headed by Alfred Tamarin, will final- ize plans for the "Oscar Sweepstakes" proposal which will be formally pre- sented by Tamarin on Thursday be- fore the Academy of Motion Picture Arts & Sciences in Hollywood. U. K. Showmen Tax for Year $7,174,336 By WILLIAM PAY LONDON, Dec. 8 (By Air Mail).- The sixth report of the British Film Production Fund shows that in the year to July 28, 1956, exhibitors paid into the fund under the Eady Levy £2,562,263 ($7,174,336). Total ex- hibitor collections since the inception of the scheme, in 1950, now total £ 14,790,451 ( $41,413,262 ) . In the sixth year total of £2,318,197 ($6,490,951) was distributed to pro- ducers and/or distributors and of this sum £2,052,053 ($5,745,748) was paid to 45 recipients in respect of 609 applications relating to feature films. £266,144 ($745,203) was paid to 84 recipients in respect of 738 applications relating to films of 3,000 ft. and under. Payments in respect of individual features have ranged be- tween £111,741 ($312,874) and £1 ( $2.80 ) and to individual shorts, ex- cluding serials, between £8,210 ($32,988) and £2 ($5.60). A further distribution of £104,774 ( $293,367) remains to be made. $1,197,691 to Subsidiaries As previously announced £427,- 747 ($1,197,691) was paid during the sixth year to British subsidiaries of the major American companies here and British companies were allocated £1,796,046 ($5,028,928). The government's bill to put the present voluntary levy on a statutory- basis is expected to be introduced into the House of Commons later this month. Harry Bacliman Dies; Wash., D.C. Exhibitor WASHINGTON, Dec. lO.-Funeral services will be held here tomorrow for Harry F. Bachman, long active in film affairs here. Bachman, who was 53, was presi- dent of the Circle Theatre Corp., op- erating the Circle Theatre. He had begun his motion picture career here with educational films in the earh 1920's, and later managed Warner theatres in Hagerstown, Md., and Bal- time. For 15 years he was secretarv- treasurer of the Motion Picture Thea- tre Owners of Metropolitan Washing- ton, and has been on the board of governers of the local Variety Club tent. Arthur Lange, Composer WASHINGTON, Dec. lO.-Funeral services were held here this afternoon for film composer Arthur Lange, 67. Lange, who conducted the Santa Monica Symphony Orchestra for the last 10 years, had earlier headed mu- sic departments at M-G-M. 20th Cen- tury-Fox. RKO-Pathe and Internation- al Studios. .1 tSufr* ) ■' ?J.9S*» ..world-wide ! erybody thrills to a fight! Especially when it's on a wide-screen where every seat is down front ! Before how could go on in this way, time, work, and money into perfecting new technics in production, process- and projection. Members of the Eastman Technical Service, working hand-in-hand with the industry, are happy to have helped develop these technics. Motion Picture Film Department EASTMAN KODAK COMPANY, Rochester 4, N.Y. Branches at strategic centers. Inquiries invited. East Coast Division Midwest Division 2.Madison Ave., New York 1 7, N. Y. 1 37 North Wabash Ave., Chicago 2, Wesi Coast Division 6706 Santa Monica Blvd., Hollywood 38, Calif. 6 Motion Picture Daily Tuesday, December 11, Cohn Services Industry Leaders in Tribute TO A Prepar (Continued from page 1) Barney Balaban, L. M. Blancke, Si- mon H. Fabian, William German, Leonard Goldenson, Dr. Maximilian Goldstein, Max Gordon, Eric John- ston, Otto E. Koegel, Joseph Mc- Conville, Sr., A. Montague, Martin Quigley, Sr., Herman Robbins, Sam- uel Rosen, A. Schneider, Nicholas M. Schenck, Charles Schwartz, Mendel Silberberg, Spyros Skouras, A. B. Sonnabend, N. B. Spingold and Don- ald S. Stralem. The body reposes this morning at Park West 'Funeral Chapel, 115 W. 79th St., Manhattan. Burial will be at Old Mt. Carmel Cemetery, Brook- lyn. In addition to Cohn's administrative contributions to the expansion of Co- lumbia over the 32 years since the company's founding, in association with his brother Harry and Joe Brandt, he was responsible for the formation in 1939 of the Motion Picture Pioneers, an organization for men who had served in the motion picture industry for more than 25 years. He subsequently established the Foundation of the Motion Picture Pioneers, a charitable group to aid needy former members of the industry. 'He headed the or- ganizations from their beginning and only eight days before his death he presided at the Pioneers annual din- ner here. Allied-Compo Talks (Continued from page 1) dicate whether there had been agree- ment on terms for Allied's re-affilia- tion, but the statement issued by the group did say that the participants had agreed that the present economic state of the industry "Calls for the maximum possible cooperation be- tween all branches." Allied general counsel Abram F. Myers said the present plans of the Allied group are to report to Allied's February board meeting. Allied will probably take no action before then, he indicated. UA Earnings (Continued from page 1) the future for the motion picture in the foreign market despite economic and political problems in a number of countries." "The world is still going to see films, as they are the best entertain- ment medium presented," Picker de- clared. TEASERETTES are catching on fast? Use 'em for • PR E VU E TRAILERS • C PLUGS % ADVANCE These short, snappy talking trailerettes are just what you've been waiting for. No contracts, no returns. Writs for Information! C»'CJ5 0. III. ( Continued industry associate, leaves me saddened beyond the capacity of mere words to express. I, and all who ever knew him, shall miss his rare good humor, his fraternal warmth, his ever evident kindliness, his wholesome approach to life and his genuine feeling for human beings and their problems." Arthur B. Krim, president of United Artists: "Jack Cohn was a member of that small group of pioneers whose faith, determination and resourcefulness laid the founda- tion on which the modern film in- dustry was built. His enthusiasm and perception were a source of strength and inspiration to all of us who knew him over the years." Milton R. Rackmi!, president of Universal Pictures: "The death of Jack Cohn is a deep loss to the mo- tion picture industry. It is to pioneers like Jack Cohn that the picture busi- ness owes much of the stature it has achieved today. His passing is not only Columbia's loss but a loss to the entire motion picture business." Sol A. Schwartz, president of RKO Theatres: "News of Jack Cohn's un- timely death was a deep personal shock to me. We had worked together very closely in the arrangements for the recent Pioneer's dinner. His work with the Foundation of the Motion Picture Pioneers was an inspiration to all of us. His passing is a great loss to our industry." J. R. Vogel, president of Loew's, Inc.: "Jack Cohn, one of the true veterans of the motion picture in- dustry, was hard-working and sincere in every respect. The whole industry, as well as Columbia, is the loser by his untimely passing. He was a gentleman, a good citizen and a friend." Jack L. Warner, president of War- ner Bros.: "Jack Cohn was a true representative of the courage and foresight that helped to bring the motion picture industry to the im- portance and prominence it enjoys today. It was my privilege to have known him for many years and I have always had the highest regard for him as a human being." Herbert J. Yates, Republic Pic- tures: "I was shocked to learn of the untimely death of Jack Cohn, who has been my friend for many, many years. This industry will miss not only his warm, friendly personality but his inspired guidance as well." Eric Johnston, president of the Mo- ■ tion Picture Association of America: "Jack Cohn's death is a grievous loss to the industry. He was one of the true pioneers in the motion picture. He was a true pioneer because he was always a man of courage and of vision. He always welcomed new ideas, new ways of doing things, and was never afraid to take risks to achieve greater objectives. His was the type of leadership that gave character and drive and heart to our business. More than ever this type of leadership is needed today. As from page 1 ) friend and as associate, Jack Cohn will be greatly missed by us all." Spyros P. Skouras, president of 20th Century-Fox: "Jack Cohn was a true leader of our business. His warm, friendly spirit was an inspiration to all. His contributions to the best in- terests of motion pictures endeared him to everyone, particularly to the underdog, to whom he gave freely of his time and energies. As founder of the Motion Picture Pioneers, Jack Cohn added another distinguished page to an illustrious career." Alfred E. Daff, executive vice-pres- ident of Universal Pictures: "The death of Jack Cohn should be mourned by every person in every branch of the motion picture busi- ness. We who follow in the foot- steps of this great picture pioneer alone know the value of his contrib- utions to the industry he loved and to which he devoted his life." Nate J. Blumberg, chairman of the board, Universal Pictures: "The un- timely death of my old friend Jack Cohn is not only a personal shock to me but a great loss to our industry. He was one of the founders of our business and will be missed by thou- sands of friends in the industry he helped to create." Edward Morey, vice-president of Allied Artists: "I have lost a great personal friend and the industry has lost one of its true pioneers who made vital contributions to the maturing of motion pictures." Charles Einfeld, vice-president of 20th Century-Fox: "Jack Cohn was a dear and wonderful figure in the motion picture industry. Aside from his executive ability, he loved his fellow man with deep affection." Benjamin Kalmenson, executive vice-president of Warner Bros.: "The sudden death of Jack Cohn comes as an unspeakable shock to his count- less friends both in and out of the industry. I have never known a more highly regarded person in the many years I have been in this business." Charles M. Reagan, vice-president of Loew's, Inc.: "With the death of Jack Cohn, our industry has lost one of its dynamic figures and all of us have lost a valued friend." Waiter Branson, vice-president of RKO Radio Pictures: "Jack Cohn was an American of whom the motion picture industry and all other indus- tries may well be proud. I have known him for some 30 years, and over this period have seen him em- erge as an industry leader, a success- ful pioneer always glad to give his efforts towards industry progress and friends in need." Alex Harrison, general sales man- ager of 20th Century-Fox: "In Jack Cohn, the motion picture industry was endowed with a man of vision and leadership. His dedication to furthering the aims of our industry has been an inspiration to all. We will long honor his memory." ( Continued from page 1 ) such loans according to establ methods and formulas, used by ing institutions; That the maximum sum that m _ loaned by the SBA for such mor purposes shall be $2,000,000 on one theatre property; That the SBA secure proper le tion in order to enable it to inci the revolving fund; That proper legislation be en at the request of the SBA whi the policy board would guarante; a fee a mortgage loan by an ind< \ dent, qualified lending institutioi That the SBA seek proper le five authority to guarantee mor loans; That the SBA revise its rule i quiring a statement of inabilit obtain private financing as a cone precedent to filing an applicatio a mortgage loan. Hailing states in the TOA bu that "one of the most important \ of the theatre today is to obtain i gage financing and refinancing, the lending institutions have, fo past six years, closed their doo theatre owners. This is con knowledge and has been br< about partly by the impact of t< sion on the motion picture indi and more recently due to the unf able condition of the mortgage ket." Two Types Included Under the SBA rules, there art types of loans: (1) busine: finance plant construction, conve or expansion, or the purchas equipment. Facilities, machi supplies, or material; to supply ing capital; or as may be necessa insure a well balanced nat economy. (2) disaster— to rehl tate businesses or homes damagt destroyed by storms or other nf catastrophes, or to aid busir; which have suffered substantial nomic injury because of drought conditions. On last Sept. 28, the Policy I of the SBA declared that "four- theatres would be eligible for "The motion picture exhibitors, taking stock of what the)' had . . . realized that the lack of be and help that could be obtained the SBA was shocking and astoun They were no better off now than 1 were before they became eligib apply for loans," Harling said. Huntley Gordon, 69 HOLLYWOOD, Dec. 10-Hu Gordon, 69, one-time screen whose career in motion pic started in Vitagraph days, died cember 7 at his suburban Van home. He starred in many films H fore the advent of sound. His ■ film was made in 1938. Late:«S obtained talent for the radio H gram, "Screen Guild Players" wj was studio contact with the M'flT Picture Relief Fund. His wiM Gene, survives. 3( ar k Olntyn OCT. 27, 1889 -DEC 8, 1956 The motion picture world has lost a leading citizen. The MOTION PICTURE PIONEERS has lost its guiding spirit and greatest friend. The Directorate and Members of the Motion Picture Pioneers and the Foundation of the Motion Picture Pioneers. Motion Picture Daily Tuesday, December 1 U. S. Treasury (Continued from page 1 ) ( D., R. I. ) nonetheless immediately announced he felt his subcommittee would still recommend tax relief wherever present excise rates were found discriminatory or burdensome. Asked whether the Treasury feels present individual, corporate and ex- cise tax levels must be maintained, Smith said: "So far as I know now, I see no basis for a proposal for the reduction of any taxes at the present time." Specifically, he told the sub- committee, the Treasury opposes any excise rate cut, and feels that if Con- gress wants to cut one excise rate, then it must levy new or increased taxes on other items to make up for the revenue loss. White House Believed in Favor What wasn't clear in the wake of Smith's testimony was what the White House would do about the cabinet committee report recommending tax relief for small business. Presumably, Smith's statement was broad enough to cover opposition to this tax relief, too, though most administration offi- cials feel the White House has com- mitted itself to recommending some relief for small businesses. Smith admitted the present excise system wasn't completely logical, but said the Treasury had no alternative and needed the revenue. Forand wound up the hearings at noon today and announced the sub- committee would meet in executive session tomorrow afternoon to decide how to go about preparing its rec- ommendations for the full committee. SAG Asks Time ( Continued from page 1 ) mated that the proposed tax restric- tions would apply to 90 per cent of the numerous independent film and television companies formed in the last few years by stars and indepen- dent producers. The changes virtually would outlaw companies that depend for financing on personal-service contracts involving the owner. Most of the earnings of such companies would be regarded as personal income earned and would come under the personal holding-cor- poration tax. It is much higher than the straight corporation tax schedule which has a maximum levy of 52 per cent. The revised regulations virtually would eliminate the savings by sub- jecting the bulk of the earnings to the personal holding corporation tax. Ac- cording to tax specialists, that cor- porate revenue in excess of 80 per cent of total income derived as the re- sult of personal-service guarantees would be taxed at the rate of 75 per cent on the first $2,000 and 85 per cent on the remainder. The personal income tax maximum is 92 per cent. Particular concern is being voiced over the retroactive provisions of the ruling. The aggregate total of taxes based on a re-evaluation of earnings back to 1954 would run to several million dollars, it is estimated. Television Today Passing in Review With Anita Ekberg as one of side dishes (Person to Person, CBS-TV, Friday), the week was a fairly slim, pre-Christmas smorgasbord in which the delights were random, fleeting and never very substantial. The random included performances by John Cassa- vetes and Ann Sheridan (in two sep- arate shows); the fleeting: dramatist Arch Oboler's brave appearance on Dave Garroway's Today the morning after his new science fiction play had been blasted off by the drama critics; and the never very substantial: Henry Salomon's "Jazz Age" ( Project 20, NBC-TV, Thursday). Lost on Younger Element The thing about Mr. Salomon's "Jazz Age," especially to one who spent most of it in the confines of a strictly dry, un-progressive kindergar- ten, was that the show seemed to be most significant as another example of overwrought nostalgia, put together by elders who have confused the man- ifestations of an era with the actual causes. The show contained much fascinating footage— the Ku Klux Klan marching down Pennsylvania Avenue, Lindberg's arrival at Le Bourget, a violent strike demonstration — but then drifted off into a frenetically edit- ed montage of ticker tape quotations and the Charleston, spiced by staged speakeasy and gang-war shots and ac- companied by Fred Allen's satiric comments. "Jazz Age" was fun all right, but instead of revealing any kind of truth, it simply poured another layer of romance over the facts. Another documentary, Air Power's "Battle of Britain" (CBS-TV, Sun- day ) was a straightforward recapitula- tion of even more familiar, but no less impressive events. Straightforward and impressive, too, was Zoo Parade's essay on "Birds of Prey" ( NBC-TV, Sunday), though Marlin Perkins' com- mentary seems to become increasingly fulsome and redundant with each show. Auto Show a Good Show CBS-TV's special hour-long report from the National Automobile Show at the New York Coliseum Sunday was an expert example of well-coordi- nated television reporting. A kinescope recording of it should find its way into somebody's time capsule. Undoubted- ly future social-historians will be able to read from it the entire course of our present culture, even if the exact meaning of the fish-tail fender will be a source of endless esoteric debate. As usual, the week's dramas were never quite up to the performances. The best of the lot was Climax's "Sav- age Portrait" (CBS-TV, Thursday), another variation on the talented-art- ist-down-on-his-luck theme, but with a strong, sharp performance by John Cassavetes to give it point. The eve- ning before, CBS-TV's U.S. Steel Hour had the benefit of an easy, un- harried performance by Ann Sheridan in "Hunted," with Theodore Bikel excellent as her co-star. Alcoa Hour's "Adventure in Diamonds" (Sunday) and Kraft's "The Ninth Hour" ( Wednesday ) represented a perfect wedding of all talents— that is, the scripts deserved the performances they received. -V. C. Issue TV 'Monopoly' Findings in February WASHINGTON, Dec. 10.— Find- ings of the House Judiciary Subcom- mittee, which investigated possible "monopolies" in television network systems in New York last September, will not be published until February, it was announced by Emanuel Celler (D., N. Y. ), chairman of the group. The Senate Commerce Committee plans to publish a report in January on its own TV hearings, it was an- nounced. The committee also plans to ask for a progress report from the Federal Communications Commission next month on television allocation problems. TV in Casper, Wyo. CASPER, Wyo., Dec. 10.— This city's first television broadcasting sta- tion is under construction after the acquisition of a license by the Har- riscope Co. of Los Angeles. Har- riscope makes, rents and sells films for TV broadcasting, specializing in na- tional boxing shows. Robert Berger and Burt Harris, owners of Harri- scope and the new Casper TV station, will operate their new acquisition from Los Angeles, it was announced. Sign for News Show General Cigar has signed a $2,000,- 000 contract with ABC-TV for a min- imum of 26 weeks sponsorship of John Daly and the News, Monday through Friday, 7 P.M., EST, it was an- nounced Friday. A spokesman for the network described the new deal, which begins today, as reflective of the tremendously increased interest in the news as a result of the recent world crises. Young and Rubicam is media brokers. Buy El Paso Station SPOKANE, Dec. 10,-Purchase of a radio and TV station at El Paso, Tex., for $1,000,000 by the owners of KXLY and KXLY-TV here was announced by Blackburn-Hamilton, media brokers. To Promote Launch Of TV in Scotland LONDON, Dec. 8 (By Air A vigorous promotional campa:; be launched this February to for the August, 1957 commen of commercial television broac in Scotland, it was announ> James M. Coltart, managing of Scottish Television, Ltd., r contractors for Scotland. The campaign will promote installations and TV set com for the estimated 500,000 st will be in use by opening da 31, Coltart said. Planned for 22 Weeks "Part of this will take th of exhibitions every week weeks in the main cities and he explained. "We are arrant commercial programs to be sh closed circuits which will fan Scotland with (our) program through the six months bef go on the air." Roy Thomson of Canada h named chairman of Scottish sion. The company is the fil station opened in Britain by dependent Television Authoril the inauguration of British T^ Terrytoons Has Increase in Business Terrytoons, a division of CB vision Film Sales, had a nine j increase over last year's tf shorts business in the U.S. ar ada, according to William M. vice-president and general mai the company's New Rochelle, animation studio. Its 1957 schedule will incf CinemaScope cartoons for 201 tury-Fox and a debut of four n toon character series, Weiss re ; 1940 Musical for 1 Joel Spector, producer of Christmas show, "The Stingie in Town," and Harold Ravitc acquired the rights to "Holi Your Hats," a 1940 Broadwa cal. The deal calls for the ser E. Y. Harburg, Burton Lai Eddie Davis, who did the orig prepare the show for a TV sj lar in the spring. Produce 'Gift' Film A color film on gifts, tied stainless steel products, has be duced by Ted Esbaugh Stuc the Committee of Stainless Ste ducers, American Iron and St stitute. The five-minute film "The Etiquette of Giving," is rent release among 50 TV around the country, the stuc clared. MOTION PICTURE DAILY L. 80, NO. 112 ma q Izms Gordon NEW YORK, U.S.A., WEDNESDAY, DECEMBER 12, 1956 TEN CENTS Gordon ees Orderly elease Plan usiness Key tied Official Also Cites [fed to 'Create New Stars, By LESTER DINOFF 'lied States Association will urge ucers and distributors to "create stars of today" and to release top pictures in an orderly release pattern a s a means of offset- ing the recent decline in thea- tre business, ac- cording to Jul- ius M. Gordon, secretary of the national exhibi- t o r organiza- tion, and head of the Jefferson A m usem ent of Beaumont, Tex. ordon, in an interview here yes- (Continued on page 7) nuits Approve Plan i 'Gscm Sweepstakes' 'fy number of theatre circuits have f telegrams to the advertising and licity directors committee of the ! \]don Picture Association of Amer- 4i indicating willingness to go t Jig with the "Oscar Sweepstakes" jlftest proposal for next year, ac- ting to an MPAA official. , D "his was disclosed yesterday during leeting of the advertising-publicity jiup's merchandising and promotion pmittee, headed by Alfred Tama- which finalized contest plans. ;ramarin will leave here today for llywood to meet with the West (Continued on page 4) television Revised Production Code Approved by MPAA Board 2000 Attend Colin Funeral Approximately 2,000 persons repre- senting all branches of the industry, as well as many from outside the in- dustry, attended funeral services yes- terday for Jack Cohn, executive vice- president of Columbia Pictures. The services were held at Temple Emanu- El, Fifth Ave. and 65th St., with burial following in Old Mt. Carmel Cemetery, Brooklyn. Dr. Julius Mark, head rabbi of the Temple, officiated at the services and spoke effectively of Cohn's meaning to his family, his affection for his fel- low man, for the industry in which he ( Continued on page 2 ) Finds Exhibitors Eager To Present Films Well From THE DAILY Bureau HOLLYWOOD, Dec. 11-Kenneth D. Wingo, first field man appointed by the Motion Picture Research Coun- cil to maintain technoligical liaison between production and exhibition to- ( Continued on page 7 ) Changes Clarify Basic Code Provisions, Put Contents in More Logical Sequence; Permit Several Subjects Formerly Tabu By SHERWIN KANE A revised Production Code embodying thoroughgoing changes evolved during 11 months of work by a special committee on self-regulation of the Motion Picture Association of America was approved and adopted by the MPAA board of directors here yes- terday. The effect of the changes is to clarify the basic code provisions and Johnston Statement On Code Revisions Following is a statement issued yes- terday by Eric Johnston, president of the Motion Picture Association of America, in announcing that revisions in the Motion Picture Production Code had been approved by the MPAA board of directors: "Some time ago a committee of the board was appointed to make a study of the Code and to recommend any revisions that it considered to be de- sirable in light of experience and of present-day conditions. "The Production Code consists of two main elements : ( 1 ) the underly- ing moral principles, and ( 2 ) the pro- (Continued on page 7) REVIEW: THE RAINMAKER Hal Wallis — Paramount — VistaVision Katharine Hepburn is a popular and talented actress with a long list of pictures to her credit that have both racked up exceptional figures at the box office and won her critical acclaim. But it seems doubtful right now that she has ever been as successful in either category as she ought to be when "The Rainmaker" comes out. On the talent side, she is already being widely mentioned as a nominee for this year's Academy Award. As for the box office— well just wait till the first grosses on this Paramount release start rolling in! For "The Rainmaker" happens to be one of those rare pictures about which everything seems just right. It has a solid and entertaining story ( based on a Broadway play ) . It has been cast with inspiration in every role from that of Miss Hepburn's co-star— the box office worthy Burt Lancaster— down to the bit part of sheriff by Wallace Ford. It has been given a handsome production in Technicolor and VistaVision by the (Continued on page 2) The reasons underlying the Code, an exposition of the moral principles upon which it is based have been a part of the document since its be- ginning. In the revision approved yes- terday by the MPAA board these reasons remain with minor changes of wording. They are printed in full annually with the text of the Code in the International Motion Picture Almanac, the 1957 edition of which will be published this month. The text of yesterday's revision is on pages 6 and 7 of this issue. to put its contents into more logical sequence, thereby providing a docu- ment for the guidance of Hollywood that is clearer and more concise than the old. Some of the subjects formerly pro- ( Continued on page 7) Colonel Hess Attends 'Battle' Preview Here Colonel Dean E. Hess, upon whose experiences as a clergyman-tumed- pilot the Universal-International film, "Battle Hymn," is based, headed the list of dignitaries attending an invi- tational press preview of the picture at the RKO 86th Street Theatre here last night. In the audience were more than 2,500 exhibitor leaders, U. S. Air Force officials, members of the Korean Mission to the United Nations, enter- tainment industry personalities and national magazine, fan magaine, TV, (Continued on page 4) 2 Motion Picture Daily Wednesday, December 12, 9 PERSONAL MENTION WILLIAM OSBORNE, Allied Art- ists International manager in charge of the Near and Far East, will arrive in New York today from France aboard the "Liberte." • Gilbert Golden, Warner Brothers advertising manager, has arrived in Miami from New York. • C Glenn Norris, 20th Century- Fox Central-Canadian division man- ager, is in Denver today from New York. Steven Pallos, British producer, has returned to London from New York. Arthur Greenblatt, Allied Art- ists home office sales executive, has returned to New York following a tour of the company's Southern exchanges. • Harry Belafonte left here yester- day for London via B.O.A.C. • Oscar S. Neu, president of Neu- made Products Corp., is convalescing at his home in Crestwood, N. Y., fol- lowing surgery. B'nai B'rith to Sponsor Hospital Holiday Show Cinema Lodge of B'Nai B 'rith will sponsor, with the cooperation of the American Guild of Variety Artists, a special Christmas show for the patients of the Will Rogers Memorial Hospital to be presented at the hospital, Dec. 18, it was announced by Robert K. Shapiro, president of Cinema Lodge. Heath Signs Basehart HOLLYWOOD, Dec. 11-Richard Basehart has been signed by Heath Productions, Richard Widmark's in- dependent company, to co-star in the film version of "Time Limit," Broad- way stage play purchased from the Theatre Guild by Widmark for $100,000. Heath's initial production, for United Artists release, starts March 15, with Karl Maiden directing, and William Reynolds, former 20th Cen- tury-Fox film editor, producing. The Rainmaker Cohn Funen (CONTINUED FROM PAGE I) experienced Hal Wallis and directed with polish by Joseph Anthony, a stage director doing his first film. It has humor in great abundance. It also has heart. But most of all it has Miss Hepburn giving the performance of her career as the lonelv and frustrated spinster into whose life love comes and works a change. She is living a bleak and routine existence as the onlv female on a small ranch in the southwest run by her father and two brothers who have begun to despair of marrying her off. Then suddenly she acquires two suitors: One, the local sheriff's deputv; the other, a wandering wastrel currently pretending to be a "rainmaker" capable of producing the deluge that is needed to relieve a drought in the area. It is the latter who gives the heroine the confidence in herself as a worthy individual which she badlv needs. In the end, however, she makes the sensible decision and chooses security with the deputy. If someone wanted to be captious about it, he could say that this is the kind of "ugly duckling" role that Miss Hepburn, along with manv other actresses, has depicted several times before. But merely to say that would be to ignore the originality that has gone into the writing of this version of it and the insight and versatility that the actress brings to the plaving of it. She makes one scene, for instance, in which she parodies a coquette, a hilarious thing to watch. And her more serious moments— particularly the scene in which the "rainmaker" convinces her she is "beautiful" in his eyes— have a pathos that is genuine and moving indeed. Lancaster is surprisingly well suited to the role of the rambunctious "rainmaker," who is a charmer in spite of the fact that he is a fraud on the run from the police. Much of the humor in the picture derives from his frenzied activities to produce rain. He has the heroine's father, as stoutlv plaved by Cameron Prud'Homme, painting a long white arrow in the yard. And he has the younger son, whom Earl Holliman amusingly plays, beating on a bass drum. (Both activities are funnier to watch than they sound.) In a sub-plot Holliman has a romance of his own with a blonde vixen plaved with spirit by Yvonne Lime. And as the deputy whom Miss Hepburn selects for a husband, Wendell Corey is most satisfying, too. N. Richard Nash has done an excellent job in transferring his own play to the medium of the screen, and the photography by Charles Lang is first-rate. Special mention should also be made of the musical score of Alex North. In short, "The Rainmaker" is a pleasure on all counts. Running time, 121 minutes. General classification. For February release. Richard Gertner Reduce Boston Theatre Sunday License Fees Special to THE DAILY BOSTON, Dec. 11. -An ordinance passed by the Boston City Council and signed by Mayor John B. Hynes reduces the Sunday license fee for theatres here, effective Jan. 1, 1957. Instead of the former $10 weekly fee, the new rate is $100 annually. There is no change in the weekday theatre license fee which remains at $100 annually. 'Life' JJps Wakefield Conn. Showman Dead Earle Wakefield of "Life" has been made assistant New York manager of the advertising department. He will continue to be in charge of "Life's" motion picture advertising here and in Hollywood. HARTFORD, Dec. 11-Allen C. Morrison, veteran Hartford theatre- owner, is dead at Palm Beach, Fla. Morrison formerly owned the Majes- tic (now the E. M. Loew's) and Prin- cess Theatres, Hartford. Morgan to Paramount National Group Sales In what is believed to be the initial move toward absorbing the short sub- jects sales department into the general sales department at Paramount Pic- tures, Oscar A. Morgan, manager of short subject sales, has been appoint- ed manager of national group sales, it was reported yesterday by a Para- mount official. Although the integration of depart- ments is not yet "official," it is under- stood that some changes will be under- taken this week. Morgan is currently in charge of group sales for "The Ten Commandments." He will handle sim- ilar future "super-spectaculars" in the same manner in his new appointment, and will be responsible for promoting national group sales to organizations and parties, it was announced. (Continued from page 1) pioneered, and his good work charitable causes. Ferdinand Pecora, former New State Supreme Court Justice, eulo Cohn, also speaking of his grea fection for his family and the ii try and his good works, citing founding of the Motion Pi ! Pioneers as evidence of his affe; for his contemporaries in a li competitive business, and of the I dation of M. P. Pioneers as an exal of his abiding interest and concer 1 those less fortunate than himself. Cohn died unexpectedly last S day of a pulmonary embolism fo ing minor surgery. He had pre: at the annual dinner of the Pio in the Waldorf-Astoria Hotel here a few days earlier. Honorary pallbearers at the sei yesterday were: Barney Balabai M. Blancke, S. H. Fabian, Wi German, Leonard Goldenson, J Maximilian Goldstein, Max Go Eric Johnston, Otto Koegel, Jc McConville, A. Montague, M Quigley, Herman Robbins, Sam en, A. Schneider, Nicholas Scb Charles Schwartz, Mendel Silber Spyros Skouras, A. B. Sonnal Nate Spingold and Donald S. Str* Company Offices Close Columbia offices around the \ closed yesterday at the hour of funeral and remained closed tin mainder of the day. The board of directors of the tion Picture Association at a me yesterday adopted a formal resol expressing the sorrow of member Cohn's passing and citing the found esteem and admiration in v he was held by the motion pi>j industry." Roger Lewis Returns Roger H. Lewis, United Artist: tional director of advertising, pub and exploitation, returns to New today from Detroit, where he hs regional field meeting to di UA's 1957 promotion program. ! I Show place of the Cas FOR YOUR SCREENING Three Channel interlock projectioi 16, 17V2 & 35 mm tape interlock 16 mm interlock projection 1 CUTTING & STORAGE ROOM'. Ivers. Managing Editor; Richard Gertner, News Editor; Floyd E. Samuel D. Berns, Manager; William R. We London Bureau. 4, Bear St.. Leicester Square, W. 2, Hope_ Williams MOTION PICTURE DAILY, Martin Quigley. Editor-in-Chief and Publisher; Sherwin Kane. Editor; James D. Photo Editor; Herbert V. Fecke, Advertising Manaeer; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building. Editor, Telephone HOllvwood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C. nup Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents m the principal capitals of the wor days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telepln Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan. Vice-President and Treasurer; Leo J. Brau,, - n1,H;<.hed dailv as a pa, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today published daily as a P Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, JN. v., unaer March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. arid. Motion Picture Daily is published daily except Saturdays, lephone Circle 7-3100. Cable address; "Quigpubco, New \ork. M Brady, Secretary. Other Quigley Publications: Motion Picture rl< NEW YORK BROADWAY IN USUAL PRE-HOLIDAY SLUMP BUT TEAHOUSE HOT! —VARIETY, Dec. 5, 1956 (Biggest advance reserved seat sale in history of the Music Hall) LOS ANGELES PANTAGES TOPS RECORD HIGH SOCIETY GROSS! 4th Week CHICAGO WOODS TOPS RECORD- BREAKING BLACKBOARD 4th Week i i I ft FIRST 3 DATES OF TEAHOUSE TERRIFIC! The Most Publicized Picture! LIFE— Two great breaks! Two full pages of Kyo in close-up department. Previously full page of Brando as Sakini. LOOK— Ed Sullivan cover and feature in Japan. Photo of Brando and Glenn Ford, plus announcement of TEA- HOUSE on Sullivan's TV show. WOMAN'S HOME COMPANION— Four great breaks! Eddie Albert and Family. Color shot in "round-up of pictures." Color pictures of Kyo as geisha girl for Janu- ary. 4 full pages of Kyo in January. AMERICAN WEEKLY— Two great breaks! Zolotow series on Brando starts January 6th. Already published Glenn Ford article. THIS WEEK— Four great breaks. First article included mention of film. Second article included still of Brando as Sakini. Third article included Kyo and mention of film. Fourth article, Berg's visit to Japan, featuring Brando. PARADE— Feature including still of Brando as Sakini with credit. GOOD HOUSEKEEPING— Ruth Harbert review in January issue. COLLIER'S— Brando Japan photos in December 21st issue. TIME— Two great breaks. Still of Brando as Sakini with credit. And current issue excellent review with photo. CORONET— "Movie of Month" for January with profile of Glenn Ford. COSMOPOLITAN— Two great breaks! "Outstanding picture of Month." Also, in round-up of mo vie reviews in January. HOLIDAY — Kurnitz glowing review with art. CHARM— Review and stills set for January issue. SEVENTEEN— Picture of the Month with art. GLAMOUR— Two great breaks! Glenn Ford in Japan and previously a preview with art. PARENTS'— Two great breaks! Awarded Film Family Medal; two -column spread with scene stills in Movie Guide. Following issue, Director Daniel Mann article. ARGOSY— Movie of Month "Heartily recommended" in review. N. Y. TIMES MAGAZINE— Layout of movies "based on Broadway plays" including half -page photo of scene from film. PAGEANT — Four-page spread on Machiko Kyo with credit. PLUS HIGH POWERED AD AND PROMOTION CAMPAIGN! Special footage and great plug on Ed Sullivan show ! M-G-M presents in CmemoScope and METROCOLOR MARLON GLENN MACHIKO BRANDO ' FORD ' KYO In "THE TEAHOUSE OF THE AUGUST MOON" Co-starring EDDIE ALBERT with PAUL FORD . JUN NEGAMI . NIJIKO KIYOKAWA MITSUKO SAWAMURA . Screen Ploy by JOHN PATRICK Boiodon a Boob by VERN J. SNEIDER . And the Play by JOHN PATRICK Directed by DANIEL MANN • Produced by JACK CUMMINGS (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1 -Channel Sound) Motion Picture Daily Wednesday, December 12, 1 REVIEW: Bundle of Joy RKO Radio This delightful comedy with music, a Technicolor remake of "Bachelor Mother," brings to the screens of the world an unassuming, shy young man who makes up in heart, sincerity and a fine singing voice what he lacks in acting finesse— namelv, Eddie Fisher. Eddie's unassertive charm is the sort that develops itself as a film progresses. He is the latest in a screen aristocracv of golden voices of whom Bing Crosby was the first of the line. And Eddie's myriad of fans, who took him to their hearts via his records and TV appearances, will hail his screen advent with understandable, and thoroughly warranted, enthusiasm. And the news is doublv jovous when the co-star on hand is Eddie's charming and talented actress wife, Debbie Reynolds, who is tops in the fan polls, and who recently presented her guy with a real-life bundle of joy, after a much-publicized romance and marriage followed bv millions of the younger set. Exhibitors know from past experience what that spells out in box office parlance. Nor do the voung folk, loaded with talent as they are, find them- selves let down bv their story, as is sometimes the case. On the contrary, they are surrounded bv an able supporting cast slickly acting out a winning, deftly-paced little tale of a department store salesgirl who finds herself stuck with a baby she has discovered on the steps of a foundling home, and of whom everyone insists she is the mother. Eddie plavs the son of the department store owner, Adolphe Menjou. Through a series of riotous wrong steers, his father, Debbie's land- lady, Una Merkel, and the staff of the store get the idea that Eddie is the babv's father. This leads to such complications as Debbie getting fired and rehired, Eddie alternating between chagrined frustration and a dawning romantic feeling for Debbie-, and Menjou's frenetic efforts to discover if he is a grandfather or not. Noonan, an unwelcome suitor of Debbie's, spices up the proceedings with his special brand of fun- making, and finally everything is smoothed out with Eddie, Debbie and their bundle of joy happilv singing their blues away. Norman Taurog, an old hand at this sort of thing, has directed for first-rate results, the production mounting of Edmund Grainger is solid and handsome as to decor and general effects, and the expert miming of veteran trouper Menjou, Noonan, Miss Merkel, Melville Cooper, Bill Goodwin and others put frosting on the cake. And as the story is laid at Christmas and New Year's, nothing could be more appropriate for launching and exploitation during the holiday period. Hugo Winterhalter has done some topnotch musical arrangements of the songs written bv Josef Mvrow and Mack Gordon. These include: "All About Love," "Some Dav Soon," the title number, "I Never Felt This Way Before," all sung by Eddie; and "Worry About Tomorrow," "Lullabv in Blue," and "You're Perfect in Every Department" in which Eddie's golden voice blends with Debbie's. Nick Castle, ace choreographer, has created some fancy musical num- bers and dances, in which the kids shine also, and the screenplay, orig- inally written by Norman Krasna, has been revamped to good effect by Krasna, Robert Carson, and Arthur Sheekman from a story by Felix Jackson. RKO has a real bundle of boxoffice joy here. Running time, 98 minutes. General classification. For January release. Lawrence J. Quirk 'Oscar Sweepstakes' ( Continued from page 1 ) Coast studio advertising - publicity heads, and some studio heads, on the "Oscar Sweepstakes." On Friday evening, he will meet with the Acade- my to seek their approval of staging "Oscar Sweepstakes." the AVAILABLE IMMEDIATELY MOTION PICTURE SERVICE ENGINEER Extensive wide film experience — 65,70mm quali- fied Engineering Draftsman expert 35mm, 65mm, 70mm projection and sound installation, maintenance, repair and trouble shooting. Larae screen and projection booth layout and desicn. Box 124. MOTION PICTURE DAILY, 1270 Sixth Ave., New York 20, N. Y. 'Battle' Previewed ( Continued from page 1 ) radio and newspaper representatives. Among the industry leaders at the preview were Leo Brecher, Max A. Cohen, Russell Downing, S. Charles Einfeld, S. H. Fabian, E. L. Fabian, Emanuel Frisch, William J. German, Leonard H. Goldenson, Edward L. Hyman, Harry Kalmine, Paul Lazarus, Charles B. Moss, Louis Nizer, Clem Perry, Eugene Picker, Jerome Pick- man, Walter Reade, Jr., Samuel Rinz- ler, Harold Rinzler, Samuel Rosen, E. H. Rowley, J. Myer Schine, Sol A. Schwartz, Joseph M. Seider, Gerald J. Shea, Spyros Skouras, Jr., Robert Taplinger and others. Television Today 'Hoopla' for 1st MGM Film in Minneapolis By VINCENT CANBY Minneapolis last week was the scene of one of the most concentrated as well as most elaborate motion picture promotion campaigns in history, com- prising all the old standbys plus a few new gimmicks — radio and television ads, plugs on television shows, news- paper ads and feature stories, girl stunts, and personal appearances by starlets, Betty Furness and Leo the Lion. For five days, sound track trucks roamed downtown streets, press luncheons were held and pretty girls smiled for photographers. The object of all this promotion was the television premiere Saturday night on KMGM- TV, Minneapolis, of the first feature from the M-G-M film library. As Will Jones, Minneapolis Sunday Trib- une columnist, noted earlier: "When the first old M-G-M movie goes on television next week, it will be sent off with more hoopla than any M-G-M theatre movie of recent years." Hoopla, obviously, still pays off. Even granting the vast difference in circumstances between selling a thea- tre film and a free TV film, the re- sults were impressive. The premiere Triangle Buys Warm Library From AAP The Triangle Publishing Co. ha; quired the Warner Bros, film lib from Associated Artists Production: $4,000,000 to be paid over a 10- period in cash and in part percen of gross time sales to advertiser was reported yesterday. The Triangle stations, WFIL- Philadelphia; WNHC.TV, New l| en; WFGB-TV, Altoona, and WN TV, Binghamton, have guaranteed der the contract that the pre-] library would be scheduled for ! exhibition in "prime" time begin in January. presentation, the 15-year-old "He Tonk," starring Clark Gable and I Turner, captured 48.8 per cent of area's total TV audience, against per cent for George Gobel, Hit rade and news; 16.9 per cent for ( smoke, Sheriff of Cochise and G Ole Opry; and 7.2 per cent for ? kerade, Unexpected, Football and NTA Theatre. The Sunday presentation, "Above Suspicion," an equally impressive showing ag equally impressive opposition. One Man s TViews By Pinky Herman PRESIDENT Eisenhower's inaugural ceremonies in Washington, Monday, Jan. 21, will be ABCovered on radio and TV from 1 A.M. to 3:00 P.M. bv John Dalv and a corps of 15 newscasters. Net also broadcast (11:00 P.M. to midnight) the several inaugural which will highlight the Capitol's evening. . . . The Veterans Hos Radio Guild, a state-chartered, national non-profit volunteer organ tion, dedicated to assist the National Veterans Administration in its range therapeutic rehabilitation program for hospitalized servicen has launched its annual drive to raise funds to expand its coverage include every one of the country's 174 VA hospitals. The VHRG eludes among its many members more than 350 individuals in , theatrical field with Alex Kramer, a member of the ASCAP board directors, president; actors Mike Enserro and Bill Jackson, veeps, w other officers of this noble enterprise include Walter Bishop, v. p. of (Songwriters Protective Assn.); Syd Eiges, NBC; Roger Pryor, Fo Cone & Belding; Russell Patterson; Paul Cunningham, president ASCAP; Carl Haverlin, president BMI; Jack L. Van Volkenburg, p ident CBS-TV; Ernest L. Jahncke, Jr. v.p. ABC; Jean Tigue Lei president emeritus and founder. Contributions to enable this pub spirited group to not only maintain but to increase their facilities sho be sent to Veterans Hospital Radio Guild, 353 W. 57th St., N.Y.C. ft & We should like to add our words of praise to the many other sim accolades for Jackie Gleason who devoted his entire CBSatur program to a fine tribute to the late Tommy Dorsey. In the presentat of T.D.'s associates, friends and admirers, both in New York and Hollywood, Gleason reviewed the highlights and accomplishments the orchestra leader's career with dignity, restraint and sincere warm all of which resulted in a never-to-be-forgotten eulogy for a great mi cian, accomplished showman and discoverer of numerous and talen youngsters who today rank high in Show Business. ala Press Bow for U.I.'s "Battle Hymn MORE than 2,500 exhibitor leaders, national magazine, fan magazine, television, radio, newspaper and trade press representatives as well as entertainment industry personalities and U. S. Air Force officials were on hand at the RKO 86th Street Theatre in New York last night for the in- vitational press preview of Universal-International's "Battle Hymn" in CinemaScope and Technicolor and one of the Company's most important pictures to be released during 1957. Heading the list of those attending was Colonel Dean E. Hess, whose dramatic and inspiring story as a clergyman turned fighter pilot is told in "Battle Hymn," which is to receive the full promotional support of the U. S. Air Force in the manner of U-I's previously successful and record-breaking "To Hell and Back" and "The Glenn Miller Story." The picture is scheduled to have its World Premiere in Marietta, Ohio, birthplace of Col. Hess, on February 14. Part of the crowd that lined the sidewalks to see the arriving celebrities and press representatives. McCARTHY, assistant general sales manager of Universal; rsador Y. C. Yang of the Korean Mission to U. S., Col. Dean ind Ambassador Ben C. Limb of the Korean Mission to the U.N. Eugene Picker, vice-president of Loew's Theatres, with Mrs. Picker (right) and daughter-in-law, Mrs. David Picker. J- O'Connor, Universal vice-president. O'Connor and Budd Rogers, Universal member. Matty Polon, RKO Theatres executive, and Joseph Rosen, Universal's New York branch manager. Emanuel Frisch, Randforce theatres executive, and F. J. A. McCarthy. (Advt.) 6 Motion Picture Daily Wednesday, December 12. Full Text of the Revised Production Cod FOREWORD: Motion picture producers recognize the high trust and confidence which have been placed in them by the people of the world and which have made motion pictures a universal form of entertainment. They recognize their responsibility to the public because of this trust and because entertainment and art are important influences in the life of a nation. Hence, though regarding motion pictures primarily as entertainment without any explicit purpose of teaching or propaganda, they know that the motion picture with- in its own field of entertainment may be directly responsible for spiritual or moral progress, for higher types of social life, and for much correct thinking. On their part, they ask from the public and from public leaders a sympathetic un- derstanding of the problems inherent in motion picture production and a spirit of co- operation that will allow the opportunity necessary to bring the motion picture to a still higher level of wholesome entertainment for all concerned. GENERAL PRINCIPLES: 1. No picture shall be produced which will lower the moral standards of those who see it. Hence the sympathy of the au- dience shall never be thrown to the side of crime, wrong-doing, evil or sin. 2. Correct standards of life, subject only to the requirements of drama and enter- tainment, shall be presented. 3. Law — divine, natural or human — shall not be ridiculed, nor shall sympathy be created for its violation. PARTICULAR APPLICATIONS: I. CRIME: 1. Crime shall never be presented in such a way as to throw sympathy with the crime as against law and justice, or to in- spire others with a desire for imitation. 2. Methods of crime shall not be expli- citly presented or detailed in a manner calculated to glamorize crime or inspire imitation. 3. Action showing the taking of human life is to be held to the minimum. Its fre- quent presentation tends to lessen regard for the sacredness of life. 4. Suicide, as a solution of problems oc- curring in the development of screen dra- ma, is to be discouraged unless absolutely necessary for the development of the plot, and shall never be justified, or glorified, or used specifically to defeat the ends of justice. 5. Excessive flaunting of weapons by criminals shall not be permitted. 6. There shall be no scenes of law-en- forcing officers dying at the hands of crim- inals, unless such scenes are absolutely necessary to the plot. 7. Pictures dealing with criminal activi- ties in which minors participate, or to which minors are related, shall not be ap- proved if they tend to incite demoralizing imitation on the part of youth. 8. Murder: (a) The technique of murder must not be presented in a way that will in- spire imitation. (b) Brutal killings are not to be pre- sented in detail. (c) Revenge in modern times shall not be justified. (d) Mercy killing shall never be made to seem right or permissible. 9. Drug addiction or the illicit traffic in addiction-producing drugs shall not be shown if the portrayal: (a) Tends in any manner to encour- age, stimulate or justify the use of such drugs; or (b) Stresses, visually or by dialogue, their temporarily attractive effects; or (c) Suggests that the drug habit may be quickly or easily broken; or (d) Shows details of drug procure- ment or of the taking of drugs in any manner; or (e) Emphasizes the profits of the drug traffic; or (f) Involves children who are shown knowingly to use or traffic in drugs. 10. Stories on the kidnapping or illegal abduction of children are acceptable under the Code only (1) when the subject is handled with restraint and discretion and avoids details, gruesomeness and undue horror, and (2) the child is returned un- harmed. II. BRUTALITY: Excessive and inhumane acts of cruelty and brutality shall not be presented. This includes all detailed and protracted pres- entation of physical violence, torture and abuse. III. SEX: The sanctity of the institution of mar- riage and the home shall be upheld. No film shall infer that casual or promiscuous sex relationships are the accepted or com- mon thing. 1. Adultery and illicit sex, sometimes necessary plot material, shall not be ex- plicitly treated, nor shall they be justified or made to seem right and permissible. 2. Scenes of passion: (a) These should not be introduced except where they are definitely essen- tial to the plot. (b) Lustful and open-mouth kissing, lustful embraces, suggestive posture and gestures are not to be shown. (c) In general, passion should be treated in such manner as not to stimu- late the baser emotions. 3. Seduction or rape: (a) These should never be more than suggested, and then only when essential to the plot. They should never be shown explicitly. (b) They are never acceptable sub- ject matter for comedy. (c) They should never be made t seem right and permissible. 4. The subject of abortion shall be di, couraged, shall never be more than suj gested, and when referred to shall be cor demned. It must never be treated light! or made the subject of comedy. Abortio shall never be shown explicitly or by ir ference, and a story must not indicate th an abortion has been performed. The wor "abortion" shall not be used. 5. The methods and techniques of pro, titution and white slavery shall never b presented in detail, nor shall the subject be presented unless shown in contrast t right standards of behavior. Brothels i any clear identification as such may nc be shown. 6. Sex perversion or any inference c it is forbidden. 7. Sex hygiene and venereal disease are not acceptable subject matter for the atrical motion pictures. 8. Children's sex organs are never to b exposed. This provision shall not apply t infants. IV. VULGARITY: Vulgar expressions and double mear ings having the same effect are forbidder This shall include but not be limited v. such words and expressions as chippie fairy, goose, nuts, pansy, S.O.B., son-of-; The treatment of low, disgusting, unplea; ant, though not necessarily evil, subject should be guided always by the dictate of good taste and a proper regard for th sensibilities of the audience. V. OBSCENITY: 1. Dances suggesting or representin sexual actions or emphasizing indecer movements are to be regarded as obscene 2. Obscenity in words, gesture, refer ence, song, joke or by suggestion, eve when likely to be understood by only par of the audience, is forbidden. . VI. BLASPHEMY AND PROFANITY: , 1. Blasphemy is forbidden. Reference? to the Deity, God, Lord, Jesus, Chris'1 shall not be irreverent. 2. Profanity is forbidden. The word: "hell" and "damn," while sometimes dra matically valid, will if used without mod eration be considered offensive by man; members of the audience. Their use sha] be governed by the discretion and pruden advice of the Code Administration. VII. COSTUMES: 1. Complete nudity, in fact or in sil houette, is never permitted, nor shal there be any licentious notice by char acters in the film of suggested nudity. 2. Indecent or undue exposure is for bidden. (a) The foregoing shall not be inter preted to exclude actual scenes photo graphed in a foreign land of the native (Continued on page 7) iiLnesday, December 12, 1956 Motion Picture Daily A Hears Report on Mange Labor Agreement report on forthcoming labor n'an'ons concerning a new anient covering exchange work- i.vas presented to the board of tors of the Motion Picture Asso- )n of America which met here rday, it was reported. ie MPAA board was apprised of labor situation around the na- Code Basis Same: Johnston Release Plan :?3i ode Approval (Continued from page 1 ) ;d as entertainment screen mate- but now permissive under well ed specifications are the fol- ig: mercy killings; drug addic- and traffic in habit-forming s; kidnapping of children; abor- nudity in infants; miscegenation, surgical operations, including birth. addition, the changes tighten up [ former code provisions by en- ^ on their injunctions and by dtuting more explicit language was used previously. In this ;ory is an addition to the sec- on National Feelings enjoining .^jcers from employing anything tir pictures which tends to in- I bigotry or hatred among peo- 1 of differing races, religions or mal origins." tm Some Provisions Tightened ;.*,Jvisions which have been tight- •vj up by new or more specific age include those on depictions mrder, brutality, sexual promis- , adultery and illicit sex, "open- h kissing," seduction and rape, --itution and white slavery, vul- Bw, blasphemy and profanity, de- a i»n of religious personages even 4seurs. e board took no action at its 'ing yesterday on proposed 'ges in the administration of the which would have altered ap- procedure and would have ( Continued visions that deal with policy matters. "As the Code's basic principles are unchanging the revisions relate to pol- icy matters only. "Policy provisions have been re- vised from time to time, but this is the first time since the Code was adopted in 1930 that a comprehensive survey has been undertaken by the board. "The revisions follow these main lines: "(1) Provisions of the Code have been made simpler and more precise; "(2) Provisions of the Code have been rearranged into more logical order; "(3) Certain provisions have been strengthened; "(4) Certain new provisions have been added to deal with treatment of subjects not previously covered; and from page 1 ) "(5) Certain subjects, now pro- hibited, are made permissive under conditions which assure restrained and careful treatment. "A few years ago I made the ob- servation that the Production Code was intended to be-and has been— a flexible, living document— not a dead hand laid on artistic and creative en- deavor. "The revisions, I think, bear out and justify this statement and demon- strate once more our faith in and ad- herence to the voluntary system of self-regulation in the industy." Johnston said the Code committee had spent many weeks in study and deliberation before reporting to the board. Martin Quigley, who drew up the original Code document in 1930, acted as a consultant to the commit- tee on revisions. added representatives of exhibition and independent production to the present appeals body consisting of members of the board of MPAA. Eric Johnston, Association president, told a press conference at which the code changes were announced, that the administrative changes will continue "under advisement." He said this is but one of several revisions of the code since its adop- tion in 1930 and that, even though it is the "most sweeping" of them, the result still is "not the ultimate code." "It has been brought up to date," Johnston said, "as to language and arrangement. But it remains a living document and will be subject to changes in the future." He added, however, that "is everything the MPAA had in mind at this time, except for administrative changes." He said that all industry elements participated in the changes, both in Hollywood and New York. The committee which drafted the revised code consisted of Barney Balaban, chairman; Daniel T. O'Shea, A. Schneider and Johnston. Its sub- committee members were Robert J. Rubin, Paul Quinn, Ray Bell, Ken- neth Clark and Sidney Schreiber. 'Rainmaker' Bows at Astor Here Tonight The world premiere of Hal Wallis' production for Paramount, "The Rain- maker," will take place at 8:00 P.M. this evening at the Astor Theatre. Barney Balaban, president of Para- mount, will head the fist of industry notables to attend the opening, includ- ing Leonard Goldenson, Arthur Krim, Daniel O'Shea, Milton Rackmil, Spy- ros P. Skouras, Mike Todd, Joseph Vogel, producer Wallis and N. Rich- ard Nash author of the screenplay. ( Continued from page 1 ) terday prior to returning to his home, said that "business in my territory and theatres has been way off compared to last year because the 'big' pictures aren't available and the films we do buy don't hold up at the box of- fice." Allied has been and will continue to urge the companies to stop holding back 'big' films and to release the product available in regular, orderly manner, so that there will be no feast or famine periods, no hills and valleys in business periods," he added. Gordon also said that Allied is high- ly concerned about the slow, and sometimes lack, of development by the producers of "new faces." He said he personally feels that new talents could be developed by the in- dividual studios "who should return to the days when they had stables of performers. When a studio had a large number of contract players on call for its own film productions, more films were available to theatres and a definite number of these talents re- ceived enough work to become 'stars' and box office names." Guy Biondi in New Post Guy Biondi, motion picture pub- licist, has been named special pro- motion representative for United Artists' "Around the World in 80 Days" handling the roadshow en- gagements of the Todd-AO produc- tion. Biondi formerly was a member of the Universal publicity depart- ment. He will act as liaison between the UA exploitation department, the Todd-AO organization and the UA field men. Exhibitors Eager ( Continued from page 1 ) day told the press that exhibitors he has visited are as keenly devoted to perfecting picture presentation as Hollywood is to perfecting its prod- uct. Introduced to the press by Re- search Council director William F. Kelley, Wingo reported informally on preliminary theatre inspections made in New York, New Jersey and Northern California. Exhibitors, he said, display plainly in their enthu- siasm for the Research Council in- formation and advice preferred their basic faith in film theatre's future. Wingo, who will spend eight months annually in the field, and four months at council headquarters here, leaves on his next tour, prob- ably through the Southwest, in Janu- ary. ode, as Revised j ve real estate, license and other oositions on a home industry so iously in need of assistance and •ouragement. The board of estimate and the yor should move with all haste to ht this wrong to the city's thea- 's before it is too late for many them to be helped. Technicolor Has Processed Five Billion Feet of Film From THE DAILY Bureau HOLLYWOOD, Dec. 13 - Dr. Herbert T. Kalmus, president and general manager of the Technicolor companies, announced today that five billion feet of film will have been processed and manufactured into Technicolor motion picture release prints at the company's plant here by the end of this week. Thirty-five millimeter positive color prints manufactured by the Techni- color imbibition process have ac- counted for the majority of the above footage although research and new developments at Technicolor have made it possible for the company to produce substantial volumes of prints from various other sizes and types of films in recent years, he said. Hickey Retires from Loew's Sales Post The retirement of George A. Hickey, Loew's West Coast division sales manager with headquarters in Los Angeles, was announced yester- day. With M-G-M forty years, Hickey on Dec. 31 will complete 30 years of supervision of sales in the company's Los Angeles, San Francis- co, Seattle, Portland and Salt Lake City branch office territories. His re- ( Continued on page 5 ) Urges Buying TV Stations By LESTER DINOFF The motion picture industry should acquire greater interests in television stations "as TV is actually just another form of motion picture exhibition." according to Ellis Arnall, president of the Society of Independent Motion Picture Producers. Arnall pointed out that film organi- zations now have controlling or minor- ity interests in some 47 TV stations and are second only to the newspaper industry as being the most active American industry in that field. He (Continued on page 5) Yates' Republic Stock Not for Sale, He Says From. THE DAILY Bureau HOLLYWOOD, Dec. 13-Herbert J. Yates, president of Republic Pic- tures, today issued a statement de- claring that his stock in the com- pany "is no longer for sale to any- one," and denying that he has been approached, as reported in some quar- ters, by any individual or group re- cently for purchase of his holdings. Yates said December will be a big month for Republic, both in gross and volume of playdates, and that the company will start three pictures in January. REVIEW: ANASTASIA Twentieth Century-Fox — CinemaScope Few events in the annals of the industry have been so heralded and publicized as that of the return of Ingrid Bergman to the American screen after an absence of over seven years. Sometimes an occurence so eagerly anticipated is a disappointment in the actual event. But such is certainly not the case here. The majority of American fllmgoers who have not seen Miss Bergman since "Under Capricorn" in 1949 (having fortunately missed several Italian films in which she was wasted) will discover that she has lost none of her irresistible appeal as a personality and that as an actress she has continued to grow. As the mysterious heroine of "Anastasia," who may or may not be the only living daughter of the last Russian Czar (having escaped the massacre of the rest of her family) Miss Bergman has been given a considerable opportunity to act. And she comes through triumphantly with a brilliant performance that easily challenges the best seen this year. Of less moment, perhaps, but still exploitable, too, is the appearance (Continued on page 6) Within 10 Days9 Plan Second Joint Meeting On Business Will Discuss Integration, Financing of Proposals Plans to launch the Motion Picture Association of America's business building program were advanced here yesterday as a second joint industry meeting was scheduled for "within 10 days" to discuss the integration and necessary financing of the MPAA plan with the Council of Motion Picture Organizations — Theatre Owners of America program. A report from the West Coast ad- vertising-publicity directors group on their "Golden Jubilee" program for next year is currently in the hands of (Continued on page 2) Network Operation Is 'Complex' Says Sarnoff Special to THE DAILY MIAMI BEACH, Fla., Dec. 13.- The need for governmental, public and press understanding of the "com- plex operation" of networks was emphasized here tonight by Robert W. Sar- noff, president of the National Broad cast- ing Co. Sar- noff's remarks were contained in his speech before NBC af- filiates and guests gathered for the net- work's 30th anniversary convention be- ( Continued on page 6 ) Television Today Page Robert Sarnoff ■1 Motion Picture Daily Friday, December 14, PERSONAL MENTION A RTHUR M. LOEW and Mau- rice Silverstein, Loew's, Inc., foreign distribution executives, will re- turn to New York todav from London via B.O.A.C. William Dozier, RKO Radio vice- president in charge of production, will return to Hollywood today from New York. • Walter Wanger will arrive in New York tomorrow from the Coast. • John Huston, director, left here yesterday by plane for Ireland. • Frank Kassler, president of Conti- nental Distributing, Inc., will leave New York today aboard the "Indepen- dence" for Europe. • Arthur Hall, of the 20th Century- Fox accounting department, will re- turn to New York today from the Bar- bados via B.O.A.C. • Morris Wolf, Philadelphia indus- try attorney and for many years a member of the Stanley Warner Thea- tres directorate, has been named a senior chairman of the Philadelphia Allied Jewish Appeal. 425 Keys Book 'King' In Holiday Periods United Artists has set 425 bookings for "The King and Four Queens" dur- ing the Christmas-New Year's holi- days, which is the "biggest holiday dating program in the company's his- tory," William J. Heineman, UA vice- president in charge of distribution an- nounced yesterday. The Russ-Field-Gabco production, which stars Clark Gable and Eleanor Parker, will have 262 Christmas pre- mieres and 163 New Year's openings, covering every domestic exchange area, he said. Columbia Dividend Columbia Pictures Corp. announced that the board of directors at a meet- ing yesterday declared the regular quarterly dividend of 30c per share on the common stock and voting trust certificates for common stock of the corporation, payable Jan. 30, 1957, to holders of record Dec. 28, 1956. At the same time the board also declared a 2V2 per cent stock dividend on the common stock and voting trust certifi- cates for common stock, payable Jan. 30, 1957, to holders of record Dec. 28, 1956. 'Anasiasia' Raises $32,500 for Charity A sum of $32,500 was raised for New York's Judson Health Center at last night's world premiere of 20th Century-Fox's "Anastasia" at the Roxy Theatre. Almost 6,000 persons filled the theatre to capacity and thousands more viewed theatre-front festivities from behind police barricades. Present to view the return of In- grid Bergman to American motion pic- tures after seven years were an im- posing number of Hollywood, Broad- way and TV stars and top-ranking social, diplomatic and civic figures and press representatives. Among those present were director Anatole Lit- vak, Kirk Douglas, Dana Wynter, Terry Moore, George Jessel, Maria Callas, Vic Damone, Mario del Monaco, Arthur Laments, Natalie Schafer, Thomas Hayward, Dorothy Wilson, Alan Dale, Maggi McNellis, Betty Lou Keim, Warren Berlinger, Mr. and Mrs. Spyros P. Skouras, the Minister and Consul of Italy and Baroness Carlo D. Ferrariis Salzano and Mrs. Cornelius V. Whitney. Set 23 Bookings for 4Teii' In Early '57 The first playdates of 1957 for Ce- cil B. DeMille's "The Ten Command- ments," a total of 23, were announced yesterday by Paramount. The book- ings are by theatres in major cities for openings during the first four months of the year. Reserved seat policies will prevail. The DeMille film will have opened in a total of 15 U.S. and Canadian the- atres by the end of 1956. Kogod Services Today WASHINGTON, Dec. 13-Funeral services will be held here tomorrow for Fred S. Kogod, head of K-B Theatres, who died here at the age of 57. The circuit operates seven theatres in the Washington area. Kogod entered the industry in 1924 and was a pioneer in the development of shopping centers and parking facilities in theatre areas. He was past president of Theatre Owners of Washington and past chief barker of the Washington Variety Club, which must now cancel a Kogod testimonial luncheon scheduled for Jan. 14. /. W. Little, 80 Ira William Little, 80, a member of Theatre Projectionists Union, Local No. 1, IATSE, died at his Montrose, N. Y., home following a lengthy ill- ness yesterday. Little is the father- in-law of Dorothy Lutjens Little, New York secretary to Eric Johnston, presi- dent of the Motion Picture Association of America. Harshe-Rotman To Publicize Oscar Ceremonies on TV The Academy of Motion Picture Arts & Sciences has retained the services of Harshe-Rotman, a public relations group, to publicize the tele- vision presentation of the Academy Awards for 1956. The Harshe-Rotman agency will work in conjunction with the Na- tional Broadcasting Co. on all press matters concerning the March 27 telecast of the "Oscar" ceremonies. Rules Klein Circuit May Complete Drive-In ALBANY, Dec. 13.-Klein Theatres, Inc., may complete the drive-in it started in 1955 at the southern end of the Town of Bethlehem, former Su- preme Court Justice C. J. Heffernan has ruled in his capacity as official referee. He has issued an injunction which prevents the town from inter- fering with the construction of the theatre. Ground had been graded and a pro- jection booth built, up to the point of roofing when the Town Board of Beth- lehem adopted an ordinance to pro- hibit drive-in theatres without special permits. The town then denied Klein Theatres a permit. The plaintiff asserted that it ac- quired the site July 22, 1955, and started work on the foundation and grading Aug. 16. It alleged that the ban action followed. Justice Heffer- nan, who heard the case without jury, ruled the theatre firm had a vested right to complete construction. The Klein family, consisting of a mother and two sons, now operates drive-ins at Coxsackie and Hunter. The mother and her late husband con- ducted the indoor Hunter in Hunter for many years. Return Drive-In Verdict SEEKONK, Mass., Dec. ^.-Su- perior Court Judge Vincent Brogna yesterday returned a favorable verdict here for Hyman E. Lepes and Nor- man Zalkind, under suit from the In- dependent Amusement Co., operators of the Bay State Drive-in. The com- pany was suing the two men and the town of Seekonk for zoning ordinance violations in permitting the construc- tion of a second drive-in theatre one mile from the Bay State. Dupont, Director, Dead HOLLYWOOD, Dec. 13 - E. A. Dupont, 60, German-born director, who had handled pictures for Para- mount, Universal, M-G-M and War- ner Brothers since coming to this country in 1925, died here last night of cancer at the Cedars of Lebanon Hospital. Joint Meeting : (Continued from page 1) the Association of Motion Pic Producers. Alfred H. Tamarin, a membe the MPAA's advertising and pub! directors committee, is currentl' Hollywood conferring with j Coast industry groups on the vai industry business building propc ; He is expected to return next \ with a report on the West Coast v point towards the MPAA program according to an MPAA official, the official AMPP and studio ac tising-publicity report on the gram." Tamarin will meet tonight Academy of Motion Picture Art Sciences regarding the proposed car Sweepstakes," a contest v, will be run in conjunction with Academy Awards. Local Groups Await Returr According to the MPAA off once Tamarin returns to New and reports to his committee heij meeting with Theatre Owner America, Independent Theatre ers of America, Metropolitan M Picture Theatre Association, A Theatre Owners of New Jersey the Council of Motion Picture Or zations would be set up to discus West Coast report and to tie with the MPAA program and COMPO-TOA program. The matter of financing the bu building program, which it is h would be handled by COMPO, likely will also be discussed at joint meeting, he said. Murphy for iAmerici HOLLYWOOD, Dec. 13 - Murphy will star in Joseph kiewicz's "The Quiet American was announced here today by R< Lantz, president of Figaro, United Artists will distribute the ture. NEW YORK THEATf i — RADIO CITY MUSIC HALL-f'i Rockefeller Center starring in Cinemascope and METR0C010R in "THE TEAHOUSE OP THE AUGUST MOON" AN M-G-M PICTURE and THE MUSIC HALL'S GREAT CHRISTMAS SHOW AVAILABLE IMMEDIATELY MOTION PICTURE SERVICE ENGIN Extensive wide film experience — 65/70mm qi fied Engineering Draftsman expert 35 65mm. 70mm projection and sound install maintenance, repair and trouble shooting. L screen and projection booth layout and rfej Box 124, MOTION PICTURE DAILY, Sixth Ave., New York 20, N. Y. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publ.sher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. W Editor, Telephone Hollywood 7-214o; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau. 4, Bear St., Leicester Square, W. 2, Hope Williams nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." 1 Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan. Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture H Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a pa Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. _ i littering World Premiere for 'An a stasia iLIMAXING a national campaign of record i proportions, 20th Century-Fox's "Anastasia" "inema Scope was world premiered at N. Y.'s : y Theatre last night before a capacity audience iwn from all areas of the entertainment, diplo- ic, social and civic worlds. All proceeds from event are being turned over to the Judson iilth Center which has cared for millions of un- privileged children in New York for 35 years. premiere also was an entertainment salute to Tid Bergman, who returns to the American een in the Buddy Adler production after a en-year absence. The international star is top- It with Yul Brynner and Helen Hayes in the tantic drama directed by Anatole Litvak. Debut 'Anastasia" was accorded world-wide coverage TV, radio, newsreels, the wire services and metropolitan newspapers, si the photo at the right are: Charles Einfeld, !-president of 20th Century-Fox, and Academy ard winner Anatole Litvak, director of "Anas- 1 4- s. Spyros P. Skouras, wife of the 20th ntury-Fox president, pictured in the Roxy •by with John Lefebre, 20th Century-Fox es manager for Continental Europe. lm star Terry Moore, to be seen next in fernardine," photographed with her hus- nd, Eugene McGrath. Shown entering the theatre prior to the start of the world premiere are glamorous Dana Wynter and her husband, attorney Gregory Bautzer. Alex Harrison, general sales manager of 20th Century-Fox, and Mrs. Harrison are snapped in the lobby of the Roxy shortly before the open- ing of the performance. (Advt.) | Motion Picture Daily Friday, December 14, 1 Motion Picture Daily Feature Reviews Above Us the Waves J. Arthur Rank— Republic German battleships played a double role of harassment during the Battle of the Atlantie-besides attacking shipping, thev forced the Allies to keep many warships patrolling and blockading against them, thus making it easier for U-boats to work against Allied ships. "Tirpitz" was a special pain in the neck. The Allies had it trapped in a Norwegian fjord, but could not get at it to destroy the battleship, and they could not pull away their own ships and give it a chance to escape. Rendered in suspenseful, semi-documentary style, this import is replete with typical British "stiff upper lip" heroics and many tense moments as the Royal Navy executes the destruction of "Tirpitz" through cun- ning and desperation. A plan for frogmen to ride torpedoes into the fjord and attach them to the battleship's hull goes awry in a storm. Another plan succeeds; three midget submarines work their way into the fjord and drop timed explosives under "Tirpitz." Two submarines are captured before they can escape and the third destroyed, but before the battleship can be moved, the explosives disable it. John Mills turns in his usually capable performance as the com- mander who devises the schemes and guides one of the submarines. James Robertson Justice plays the admiral who is convinced the scheme will work after Mills secretly "mines" his flagship with a dummy charge. Donald Sinden and John Gregson are good as the captains of the midget submarines. William MacQuitty produced, and Ralph Thomas directed. Robin Estridge did the screenplay. Running time, 92 minutes. General classification. For immediate release. Gus Dallas Rock, Rock, Rock Vanguard— Distributors Corp. of America The title very candidly expresses the theme of this picture. Twenty rock'n'roll numbers rendered by popular exponents of the current musical taste make it very attractive for teenage followers. Appearing in two "shows within a show" during the course of the story are such rock'n'roll personalities as Frankie Lyman and The Teenagers, La Vein Baker, Chuck Berry, The Moonglows, The Flamingos, the Johnnv Bumette Trio and other popular performers. Alan Freed, who apparently started the rock'n'roll craze as a disc jockey on radio, appears as master of ceremonies during the "big beat" festivities. The tunes are tied together by a flimsy story of high school romance. Tuesday Weld plays a starry-eyed teenager who will lose her handsome, rock'n'roll contest winning boy friend, Teddy Randazzo, to that new girl in town, Jacqueline Kerr, unless she can find enough money to buy a beautiful evening dress for the Spring prom. Complications set in when father stops the family charge account and she has to find wavs of earn- ing money by herself. She gets into trouble, but it's hard sometimes to sympathize with a high school girl who calculates that one per cent of one dollar is one dollar. Max J. Rosenberg and Milton Subotsky produced. Will Price directed. Running time, 83 minutes. General classification. For December release. G. D. The Brass Legend Goldstein — United Artists Hugh O'Brian, who has achieved recognition playing the title role of "Wyatt Earp" on television, continues as a peacemaker on the big screen in "The Brass Legend." He plays a discontented sheriff who wants to give up his badge when his term expires for the more gentle life of a rancher and family man. But despite his fiancee's plea that he stop immediately, he has enough integrity to want to finish out his term. The girl's younger brol idolizes him and would do anything for him. He gets his chance w a famous and vicious desperado, Raymond Burr, comes to town. ' badman, believed dead but with a legend of indomitability about \ \ is seen by the boy. The latter tells O'Brian who makes him promise tell no one else for fear Burr's cohorts, out of revenge, will kill fcj even though he's just a youngster. O'Brian captures the badman but the boy's father, suspecting his j in it, is able to make him talk. Proud of the boy and not shy of resultant publicity, he tells the town editor who promptly insinu O'Brian was unwilling to share the reward. Beset by enough problems to stagger stronger men, he also has! contend with his girl's discontent. Then things really start popp: The boy is shot and nearly fatally wounded, the sheriff kills two , wounds one of Burr's boys, Burr escapes and hero and villain ba it out alone. "The Brass Legend" is a good little Western designed for the fan: this genre and executed to please them. It has the benefit of some g< performances by O'Brian and Burr, enough cliches to satisfy the ra fan, enough twists to keep him guessing and an interesting musical hi ground by Paul Dunlap. This Bob Goldstein production was produ by Herman Cohen, directed by Gerd Oswald and written by Don Ma from an original story by George Zuckerman and Jess Arnold. Goldsl was executive producer. Running time, 79 minutes. General classification. For December rele; Jay Re* Dance With Me, Henry Hollywood, Dec To the fundamental fixtures of the Abbott and Costello style of en tainment, a distinctive style sure to go into the history books as definit of the show business era of their ascendancy, are added here cert materials commonly rated sure-fire in their own right. Present this ti are sequences designed to extract humor from the rock-and-roll p nomenon, an extremely effective box office item at this time, and pres also are dozens of children and an amusement park called Kiddyla The story links all of these closely to the comedians, and mixes vl them such opposite matters as gangsters and a murder, with the tc result of showing the Abbott and Costello fans their favorites in exercise of their special talents and, additionally, in a multi-sided stc The script by Devery Freeman, from a story by William Kozleij and Leslie Kardos, sets up Costello as a befriender of orphans and ot] lonely persons, and Abbott as his partner in ownership of a neighborhc amusement park, by profession, horse-bettor by addiction. The st< has Lou in trouble with an over-zealous social worker, intent on taki his juvenile charges away from him, and Bud in trouble with gangstc intent on forcing him to pass stolen money into circulation. After 1 picture gets rolling the two sets of troubles enmesh both of the partn and the tempo mounts steadilv until the picture's end. Plavers importantly in support include Gigi Perreau, Rusty Ham Marv Wickes, Ted De Corsica, Ron Hargrave, Sherry Alberoni a, Frank Wilcox. Robert Goldstein produced and Charles Barton directed. Running time, 80 minutes. General classification. For December relea William R. Weav N.Y. Tax Not Discussed Push Tax Fight The New York City exhibitor re- quest for appointment of a citizens committee to study the effect of the five per cent admissions tax on motion picture theatres was not discussed at yesterday's meeting of the municipal- ity's Board of Estimate, it was re- ported by a representative of the Mayor's office. He said the next Board of Estimate meeting is scheduled for Dec. 27. SEATTLE, Wash., Dec. 13-Dwi) L. Spracher, executive secretary of I Theatre Owners of Washington, ! told the City Council here that Jan. 1, 110 Washington cities a towns and 28 of the 39 counties v have eliminated admission taxes, this tax remains entirely in force Seattle, more of the city's theatres v have to close because of competiti from 'free' theatres," he said. v, December 14, 1956 Motion Picture Daily itional Urges Buying TV Stations G. A. Hickey fe- Selling LOCATION story in pictorial (form on "Teahouse of the Au- \loon," which stars Marlon lo, appears in the December 21 of "Collier's." Thomas Ryan, vrote the text for the article, s Brando as saying "Before I to Japan, I had a completely picture of the Japanese. I ht of them as cold, inscrutable. i ^d them to be warm and friend- jid more emotional even than the ns." Many photos of Marlon Japanese children and the cast Teahouse" add interest to the je. Irk Nichols has written a profile tvid Niven, star of "Around the td in 80 Days," for the December of "Coronet." A photo from \[ I Todd's hit is used to illustrate M ,-rticle. • ©rge Stevens, producer-director iT^iant," is the author of an in- ing article titled "How to Age -|ovie Star," for the December 9 of "American Weekly." He ex- | how he aged Rock Hudson, Taylor and James Dean for their 5 in "Giant," the Warner release. orence Somers, in the December of "Redbook," says "In 'The t World,' there are unusual un- . ater shots of whales and por- s, and there's Ulysses, a giant ■ Ser who becomes a pet and then I a pest that he has to be caged utive this week, it was announced William C. Gillogly, Eastern si manager for the network. Nostn'l was formerly a sales account ex utive with Esquire. MOTION PICTURE DAILY 30, NO. 115 NEW YORK, U.S.A., MONDAY, DECEMBER 17, 1956 TEN CENTS n Reports TONJ Mulls lying Fuel pllectively \mittee Is Named on meal Theatre Aids By LESTER DINOFF ed Theatre Owners of New j ': has appointed a membership ittee to handle physical theatre ms, including the buying of a fuel on a group basis, ac- ig to Sidney Stern, president of -gional unit. fly last year, Stern sent out a onnaire to all ATONJ members ; for information and viewpoints Dies ranging from motion picture practices to the amount of fuel light bulbs used in a theatre A hee. The compilation of results (Continued on page 4) ic/e Cites Brewer's ■Red Activities I* M. Brewer, branch operations ^er for Allied Artists, and his ictivities against communist in- ons of the m picture d|fcy are ghted in a ie article Ife Decem- .956 issue American n Maga- ;\ I nited \rtists got un- der way recently with the distribution of 17,000 brochures announcing the "King of Showmen" contest awarding $2,500 in cash and a trip to Holly- wood, for two, to the theatreman staging the best local promotion of Russ-Field-Gabco's "The King and Four Queens." The three-color mail- ing piece details the method of judg- ing and the rules of the contest, which is open to all theatremen in the United States and Canada who play the film prior to June, 1957. The Film Critics' Circle of the For- eign Language Press elected Dr. Ti- bor Weber, editor of the Hungarian Journal, president for 1957 at their annual election which was held here late last week. Dr. Richard Van Dyck, film editor of Aufbau, was elected vice-president; Mrs. Anna Krasna, editor of Glas Na- roda, was named recording secretary, and Leopold J. Obierek, editor of Czas, was elected treasurer. Sigmund Gottlober, director of the American Foreign Language Press, was re-elect- ed executive secretary. Legion 'C to 'Woman'; Puts Two in Class B The Italian film "Woman of Rome," which is being released in this country by the Distributors Corp. of America, has been placed in the Class C or "condemned" category of the National Legion of Decency. The Catholic re- viewing group stated its objections to the picture as follows: "The immoral atmosphere in which the theme of this picture is developed is replete with suggestive situations, dialogue and cos- tuming. Furthermore, its subject mat- ter is highly questionable for enter- tainment motion picture purposes. Six in Class A The Legion placed three films in Class A, Section I (morally unobjec- tionable for general patronage); "Babv and the Battleship," "Utah Blaine," and "Westward Ho, The Wagons." In Class A, Section II (morally un- objectionable for adults are "Cy- clops," "Full of Life," and "The Great Man." In Class B ( morally objectionable in part for all) are "The Rainmaker" be- cause it "reflects the acceptability of divorce" and "suggestive sequences," and "Scandal in Sorrento" because of "suggestive costuming, dancing and situations." ( Continued from page 1 ) 1940's, was recently criticized by! Fund for the Republic for his "tot methods and for interfering with "civil liberties" of exposed corri) nists, according to Clarence W< bury, author of the article. In the words of Woodbury, "may be construed as a shining bute— since there is doubt a whether the Fund stands as a fr or foe in America's struggle ag;"j communism." In the magazine arl "A Man Named Brewer," Wood1 outlines Brewer's activities in he expose the communist influenct Hollywood. Brewer started in the film ind at the age of 12 as janitor and winder in a Nebraska theatre staged a one-boy strike when ai to take extra duties and shortly f< his way to the IATSE, where, al he became the youngest person to head a state federation. Most Instrumental Factor' In 1945 he went to HollywO' help represent IATSE during painters' strike. Strange acti among labor organizations led hi investigate more closely and to cover the depth of the comm infiltration of the industry, re Woodbury. From then on he bee an outspoken fighter against Hollywood Reds, employing the I harsh policies which they used their side, and is credited by American Legion with being ora the most instrumental factors inj posing their schemes for contr the industry. Gross-Krasne Adding Tenth Sound Studio HOLLYWOOD, Dec. 16.-GI Krasne, Inc., has acquired the Me Theatre, which is located adjacei! the California Studios lot, GjJ Krasne's production unit. The thJ will be converted into a sound si bringing the total number of si stages at the California studio to| the company said. The acquisition also marks fourth anniversary of Gross-Kra1' taking over the studio. Building I the lot, in four years four other si stages have been added as well a|| cutting rooms, and 40 offices. Agencies Seeing 'World' Serialize 'Wrong Man Representatives from 50 leading New York advertising agencies will be the guests of Shamus Culhane Pro- ductions at the Wednesday evening showing of Michael Todd's "Around the World in 80 Days," which features an animated sequence produced by the Culhane studios. A six-part newspaper serializati Alfred Hitchcock's Warner Bros, duction of "The Wrong Man," ring Henry Fonda, is being n available by Warner Bros. The si ization is illustrated with scenes i the picture and is being servicec an exclusive basis in each city. i MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. S Photo Editor; Herbert V. Fecke. Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. We Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2. Hope Williams nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." M Quigley, President; Martin Quigley, Jr.. Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture He Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a pal Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y„ under the March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. ■*6 "-wi" be written in long remembered black figures in ledgers of theatres fortunate enough to exhibit it..." BOXOFFICE A Universal-International Picture AVAILABLE DEC. 25th ' V h"m3n "rama wrought wnr we/l at the box office » MOTION PKTURl HCRAtD ROCK HUDSON • LAUREN BACALL ROBERT STACK- DOROTHY MALONE ROBERT KEITH • GRANT WILLIAMS • HARRY SHANNON Directed by Screerq^jy b> Produced rn DOUGLAS SIRK • GEORGE ZUCKERMAN • ALBERT ZUGSMITH 4 Motion Picture Daily Monday, December 17, ] REVIEW: Don't Knock the Rock Columbia The cool cats are jumping again in this lively Columbia film starring Bill Haley and his comets, Alan Dale, Alan Freed, the Treniers, Little Richard and Dave Appell and his Applejacks, all high priests of the rock 'n roll cult, and all performing their musical rites with the expected frenetic enthusiasm. This time around the cats have a somewhat defensive air about them, as Dale, a particularly cool crooner, gets blacklisted by his home town mayor for his alleged deleterious effect on the morals of the teenagers. The mayor, Pierre Watkin, boycotts Dale and his boys and there are a bevy of assorted misunderstandings, along with a pallid romance between Dale and Patricia Hardy, before everyone gets back in the groove and all-out recognition for the cult of the rock 'n roll is achieved. The story is thrown out a window anyway when the cats start can- tering, and everyone forgets his dialogue and settles back for some real hot rock n roll, delivered in inimitable fashion by Haley and his boys. The song numbers include "Don't Knock the Rock," "Goofm Around," "Hook, Line and Sinker," "Calling all Comets," "Hot Dog, Buddy Buddy," "Your Love Is My Love," "You're So Right," "Gonna Run," "Long Tall Sally," "Rip It Up," "Tutti Frutti," "Country Dance," "Apple- Jack," "Rockin' on Sunday Night," "Out of the Bushes," and "I Cry More." Robert E. Kent and James B. Gordon wrote a fast-paced screen play and the frenetic dances, executed by some fiercely lively teen-agers, keep things going like a zephyr. Produced by Sam Katzman as a Clover production and directed by Fred F. Sears, the film includes in its hard- working cast Jovada and Jimmy Ballard, Fay Baker, Tana Lund, Gail Ganley, George Cisar, and Dick Elliott. Running time, 80 minutes. General classification. For January release. Lawrence J. Quirk ATONJ Plan FJP Awards Ripps Namec ( Continued from page 1 ) geles to take up his new assignn early in January. Ripps forsook a career in engin ing, for which he prepared at Syrac University,- for training with M-( beginning in 1928. He learned facets of branch operation by wor] in booking, accounting, sales and n agement posts in numerous bra offices before becoming M-G- youngest bra manager, at bany, in 1! He was up to district n ager in chi of the Alb; Buffalo a New Ha territories 1945, becon assistant E e r n divi sales manage 1947. Ripps is a tive New Yorker, married and father of two teen-age sons an< daughter. The retirement of Hickey was nounced late last week by M-G with whom he has been for 40 ye On December 31 he will complete years of supervision of sales in company's Los Angeles, San Frar co, Seattle, Portland and Salt L City branch office territories. Started As Thespian George Hickey TENT TALK Variety Club News LONDON-The Variety Club of Great Britain has elected tire follow- ing officers for 1957: chief barker, Mike Frankovich: first assistant, Sir Tom O'Brien, M. P.; second assistant, Billy Butlin; property master, Monty Berman; dough guy, John Harding. A SAN FRANCISCO-New Variety Club Tent No. 32 officers for 1957 are Irving Levin, chief barker; Wil- liam Thedford, first assistant; Frank Harris, second assistant; Sam C. Levin, property master; Al Pierotti, dough guy. Elected as canvasmen were Charles Maestri, Jack Blumen- feld, Robert Naify and Roy Cooper. A DALLAS - The Variety Club of Dallas, Tent No. 17, has unveiled and dedicated its new club rooms on the ninth floor of the Hotel Adolphus. Chief Barker Clyde W. Rembert, un- der whose regime the move was made, received a standing ovation upon opening the ceremonies. Other speakers with Rembert were Edwin Tobolowsky, first assistant chief bark- er; John H. Rowley, international chief barker; Robert J. O'Donnell, international ringmaster; and George Hoover, international executive direc- tor. Don C. Douglas was toastmaster, and Msgr. W. J. Bender delivered the invocation. A BUFFALO— Harold Bennett, man- ager of the Buffalo branch of Na- tional Screen Service has been elected chief barker of Tent 7, Va- riety Club of Buffalo, succeeding El- mer F. Lux. Other new officers named for 1957 are: first assistant barker, George H. Mackenna, gen- eral manager, Basil's Lafayette; sec- ond assistant, Samuel Geffen, Warner Bros. Pictures; property master, V. Spencer Balser, Basil Theatres; and dough guy, Francis Maxwell, RKO Radio. The new officers will be installed Dec. 29 and an installation dinner-dance will be held in the club's headquarters on Jan. 26. **************** § HAWAII | I HOLIDAY! | * * **************** 7 days -$469.50 from New York, plus tax, including hotel and air fare Fly United DC-7s, world's fast- est airliners, ALL First Class, or DC-6Bs, ALL Air Coach. 2-abreast seating comfort on all Mainliner* flights. **** UNITED AIR LINES ( Continued from page 1 ) had not been disclosed by ATONJ until now. "Our members used over 1,500,000 gallons of fuel for heating theiu theatres last year," Stern said. "The committee was appointed to investi- gate the feasibility of ATONJ buying heating fuel on a group basis instead of each theatre buying its own sep- arately. If such a proposal could be worked out successfully, it would re- sult in large savings to ATONJ mem- bers," he said. Stern said at the weekend that at a recent meeting of his unit a number of other topics were discussed. "We heard a report from our delegates on the national Allied convention and on the Motion Picture Association of America's business building plans," he said, adding that ATONJ is highly in favor of any program which will build business. Other topics which were discussed were national Allied's new position on arbitration and con- ciliation, the Council of Motion Pic- ture Organizations and the New Jer- sey Federation of Exhibitors. Stern said that ATONJ appointed a committee to come up with a num- ber of proposals on broadening the scope of the Federation's activities. He said that the membership also conferred on "a feeling of closer cooperation with Theatre Owners of America" as is being pursued by na- tional Allied. ATONJ's annual convention will ( Continued from page 1 ) fourth annual event of its kind mark- ing the achievements of those who have reached the top in their chosen field of endeavor among the stage, screen and radio-television professions. Charles B. Moss, B. S. Moss Corp., general chairman of the industry Federation drive, has announced that a committee of industry leaders have banded together to formulate plans for this year's luncheon, which they will try to make the biggest one ever held by the Amusement division. As- sociate chairmen include: Leon Gold- berg, United Artists; Leo Jaffe, Co- lumbia Pictures, and Harold Rinzler of Rinzler & Frisch. Adolph Schimel, vice-president and general counsel of Universal Pictures, and Samuel Rosen of Stanley Warner Corp., will serve as co-chairmen of the motion picture section of the division. Barney Balaban of Paramount Pictures is chairman of the special gifts com- mittee. Representing the exhibitors commit- tee as chairman is Lester Schwartz of Century Theatres, and Saul Jeffee, of Movielab, and William J. German, of W. J. German, are co-chairmen of the laboratories group. Head of the film exchange committee will be Myron E. Sattler of Paramount. be held at the Concord Hotel, Lake Kiamesha, N.Y., next June 2, 3 and 4, according to Sidney Stern. Hickey 's show business history braces an early career as an ac which he gave up to become an hibitor in New England. Selling theatres, he entered distribution \ the Selznick Co. at Boston, later coming associated with Mutual Triangle and joining Goldwyn Pict when that organization went business. In 1924 he was "mere with that company into M-G-M r; as a district manager. Tax Hearing ( Continued from page 1 ) the final regulations are issued become effective. The Service presently proposing, however, the regulations be retroactive to J 1954. The proposed regulations would at high personal holding company rates certain corporations set up stars who are producers dependent their financing on contracts calling the service of the star or procli and supporting talent. Scholtz Joining Altec ( Continued from page 1 ) tribution department of Selznick, lowed by associations with War and Fox, and in 1929 was appoii sales manager of the RCA sound vice known as Photophone, marl the introduction of sound-on-film. was with RCA continuously until retirement in 1954. BOUTIN-FRONT! Custom-Made H DISPLAY 1 SO x % 80! 1 GIANT FULL COLOR . . . in your lobby and foyers with these brand new, custom-made King-Size Displays of TJ^ THEjONG and four Queens They're so spec/a/, so big, so far out in front of other advertising .. .that they speak for themselves! Here's your Big chance to really splash your theatre with color and showmanship . . . and to pre-sell and exploit your attraction . . . in a different way! Designed especially for this picture, these huge Displays are the latest word in advance selling! \J pmzr nmr t SERVICE of me mo us thy J IT'S A WHOPPER OF A DISPLAY! | Huge ... crowd-stopping ... so colorfully new... this Standee is specially designed and aimed to 'sock 'em in the eye7 right away! ( DOOR PANEL DISPLAYS MAKE STRIKING SETPIECE, TOO! Jampack your Doors . . . fill your Foyers . . . with great crowd-catching panels and screens! Its tremendous approach in such a special way gives you a head start | in your campaign! Be generous this year. Give more than before to keep your Hospital going and growing. You're only asked once yearly, you know, but the protection to you is continuous. Employers, boost the Salute in your Company . . . Executives, boost the Salute in your Department . . . Employees, boost the Salute in your con- science and your heart. 7^^C/m^£wwgfc WILL ROGERS MEMORIAL HOSPITAL and RESEARCH LABORATORIES National Office: 1501 Broadway, New York 36, N. Y.— SaraftaC Lake, N. Y. Will Rogers Hospital gratefully acknowledges the contribution of advertising production by M-G-M, and of space by this publisher. lav, December 17, 1956 Motion Picture Daily OUR VIEW WAS late in the year of 1926 iat the National Broadcasting ompany came into being as a of the Radio Corporation of •ica. and this year that small is celebrating its thirtieth an- saiy. The development and Ith, sometimes phenomenal, al- constructively, of NBC over intervening 30 years, has been 'olic and truly reflective of the fth and development of the industrv of which it is so vital hind it all is the genius of David iff, the man to whom electronic ms are but the forerunners of fic and practical adjuncts to the nunications media which have so much a part of our advancing zation. Since that first broad- on radio November 15, 1926, the icasting company has grown to toothly-operating combination of ision and radio networks, with radio stations and 207 television ins included among the affiliates he organization. And in those [ NBC and its proud parent, have pioneered hand in hand •ing new vistas of entertainment, htenment, courage and informa- to a nation avid for news and fun always intelligently curious, it there is yet another side to coin, that of public relations or may be described as a corpo- sense of responsibility to the ic which it serves, and the nation •hich it is a part. And in those y years NBC has operated with isistent understanding of the role h its public service character has ad it to assume. Here is a facet Dmpany operation whose impor- 3 cannot be overemphasized. It the warp and woof of the Amer- system. • ith respect to that very system /hich we are all so proud, and ith is clearlv limned in such op- ,ons as that' of NBC and RCA, it |frt in this corner that the "Monop- crv which is raised to the hea- by Governmental and some pri- sources by reason of the "big- ' of such as NBC, is unfair, un- stic and basically inimical to the imum advancement of the indus- and in turn the nation's facilities. by reason of the size, financial ility, physical resources and that ag initiative which is possible when finances are adequate have corporate entities as NBC been to produce the advances, the ;!opment and the splendid inno- ins which have marked the prog- of the industry. nder the sharply intelligent and J/ alert executive hand of Rob- 'W. Sarnoff, with his key aides, the wise guidance of General •off, such forward steps as the espread use of color television Television Today Radio, tv Retail Sales \ The Critics I Who's Where Show Drop in October WASHINGTON, Dec. 16.-Retail sales of radio and television receivers in October fell below the level of Sep- tember figures and were under sales registered for October, 1955, it was announced today by the Radio-Elec- tronics-Television Manufacturers As- sociation. TV sales in October, 1956, are shown at 684,000 as against 764,000 for September and 746,000 as reported in October, 1955. Radios sold are re- corded as 586,000 for this October as against 757,000 in September and 724,000 the previous October. Radio figures are exclusive of automobile radio sales. Radio Production Rises Factory production of radio receiv- ers increased over the September level while the TV output declined, the manufacturers reported. Cumulative figures for the first ten months of 1956 show the production of 6,080,052 TV sets and 10,884,760 radio sets. Each shows a drop of about 500,000 from the first ten months of 1955. Say. 'Rocket 86' Package Sold in J 6 Markets More than $1,500,000 in exhibition contracts for the newest group of Twentieth Century-Fox motion pic- tures has been reported by Elv Lan- dau, president of National Telefilm Associates. This newest group of fea- ture length films from the Fox library, called the "Rocket 86" pack- age, has been sold in 16 markets since it was offered to stations only last week. Stations buying the "Rocket 86" package of films include: WCAU-TV, Philadelphia; KFSD-TV, San Diego, Calif.; WTVT, Miami; WJAR-TV, Providence; KHQ - TV, Spokane, Wash.; KTNT-TV, Tacoma, Wash.; KJEO-TV, Fresno, Calif.; WTVH- TV, Peoria, 111.; WRAL-TV, Raleigh, N. C; WBNS-TV, Columbus, O; WGBI-TV, Scranton, Pa.; WHTN- TV, Huntington, W. Va.; WBEN-TV, Buffalo, N. Y.; WMCT-TV, Memphis, Tenn.; KTVH-TV, Hutchinson, Kan., and WKNB-TV, W. Hartford, Conn. The new "Rocket 86" contains the first group of 78 pictures NTA ac- quired from Fox last month. Eight other films, including Somerset Maugham's "Encore" and "Trio," complete the package. may be expected to continue. The next thirty years look from here as bright, as promising, as full of ex- cited expectancy as the thirty which have just passed. — Charles S. Aaronson As influential as the many na- tion-wide syndicated TV column- ists, are the hundreds of local newspaper critics whose views — though they inevitably reflect re- gional preference — more often than not have national validity. These reporters, asked to vote again this year in the annual Mo- tion Picture Daily-FAME poll of television talent and shows, added a variety of comments on their views of the industry. Among them were the following reports from Illinois. Missouri and In- diana. If the city represented has a TV outlet, the name of the sta- tion and its affiliation appear in brackets, along with the popula- tion of the city or totvn. Larry Walter, Chicago Tribune, Chicago, 111. (WBBM-TV, CBS; WBKB, ABC; WGN-TV; WNBQ, NBC; WTTW, non-commercial): "The best single special series of the year was the convention coverage, although the most disappointing series was coverage of the campaign itself. There is too little concern with the individual viewer and too great an emphasis on sponsor ap- preciation. Commercials seem to have improved more than the pro- grams have . . ." Don E. Thornton, St. Joseph News-Press, St. Joseph, Mo. (KFEQ- TV, CBS, ABC; 78,588): "1956 saw the best national and international news coverage since the start of tele- vision! What TV needs most is even better and fuller coverage of news which is of world-wide interest to everyone . . ." Howard Archer, News-Sentinel, Rochester, Ind. (4,673): "Untimely commercials during sports events and dramatic shows are annoying. There are too many films during daytime programming, but a need for more educational films and fewer of the western variety. Name Aubrey ABC-TV Head of Programming James T. Aubrey, Jr., has joined the ABC television network in charge of programming and talent, it was an- nounced at the weekend by Oliver Treyz, vice-president in charge of ABC-TV. Aubrey, who has resigned as man- ager of network programs for CBS television, Hollywood, will be pro- posed as an ABC vice-president at the next meeting of the board of direc- tors of American Broadcasting-Para- mount Theatres, Inc. Robert R. Max has been named manager of the merchandising divi- sion for California National Produc- tions, Inc., it was announced by Rob- ert D. Levitt, vice-president and gen- eral manager of the NBC subsidiary company. He will handle all aspects of merchandising for consumer goods manufacturers and retailers in con- nection with California National TV programs and personalities. □ Murray Benson has been appointed sales manager of CBS Television En- terprises, the merchandising section of the TV network, it was announced yesterday by Sydney Rubin, director of the section. Benson was formerly merchandising director of Martin Stone Associates. □ Norman Felton has been signed as a producer-director by CBS tele- vision, it was announced by Harry Ommerle, CBS TV vice-president in charge of network programs. Felton was associated with "Robert Mont- gomery Presents" for six years. □ Roger W. Clipp has been elected vice-president, radio and television division, Triangle Publications, Inc., it was announced by Walter H. An- nenberg, president of the company. Clipp has been general manager of the division since its inception early in 1955. □ George C. Hatch has been named director of District 14 of the National Association of Radio and Television Broadcasters, it was announced. Hatch, chairman of the board of In- termountain Network, will supervise activities of the national association in six Western states. Guild Films' November Sales Over Million Guild Films, Inc., has reported sales in excess of $1,100,000 of . its TV programs during the month of November, it was announced by John Cole, vice-president for sales. All of Guild Films program series, as well as its cartoons and feature films figured in the sales, and were recorded in markets throughout the country and Canada. The record sales reveal Liberace continuing to run strong with 11 re- newals during the month, two in Can- ada, and the regional sale of Jack- London's Captain David Grief to D-X Sunray Oil for 40 markets. Other programs that showed considerable strength in November included Ray- mond Massev's I Spv and Confidential File. You'll agree when you play it: IT'S THE MOSTl EWELL JAYNE MANSFIELD EDMOND O'BRIEN icii 1 RAY ANTHONY BARRY GORDON FATS DOMINO THE PLATTERS LITTLE RICHARD GENE VINCENT C^. THE CHUCKLES ABBEY LINCOLN Rock and roll 'yourself info your happiest time With from 20th Century-Fox in CINema and HERBERT BAKER MOTION PICTURE DAILY 80, NO. 116 NEW YORK, U.S.A., TUESDAY, DECEMBER 18, 1956 TEN CENTS Two States ?es Efforts p Reestablish ensor Laws er Areas Also Viewed ely to Seek Renewals By J. A. OTTEN ASHINGTON, Dec. 17.-The in- j can expect strong efforts to I film censorship laws in Ohio -"ennsvlvania next vear, according aiming Clagett, director of state fltive activity for the Motion Pic- Association of America. these two states, film censor- laws were recently rendered in- Itive and efforts to revive the came close to success during the vear. Renewed efforts will un- (Continued on page 4) '•Production Drive 'Kviai' Publicity By LESTER DINOFF flumbia Pictures, in what is be- onsidered by company executives p "unprecedented" move will 1 between i 000 a n d 000 in an month pre- nction and production 'citv cam- ' for Sam hel's "The te on the K w a i," 1 will be in Cey- according .ul X. La- , Jr., vice- (fient in charge of advertising, city and exploitation, zarus also said here yesterday ( Continued on page 5 ) eleuision J odd if >°?° Paul Lazarus Fox Will Produce 30-40 In 'Scope During 1957 HOLLYWOOD, Dec. 17 - Twen- tieth Century-Fox will produce from 30 to 40 pictures in CinemaScope during 1957, it was announced today by Spyros P. Skouras, president, and Buddy Adler, executive producer. Presently scheduled are five fea- tures in January, three in February, four in March, three in April, four in May, two in June, one in July and two each in August, September, Oc- tober and November. No-Hindrance Pledge by Board Academy's Tacit Nod To 'Sweepstakes' Plan Makes Stipulations Regarding Wording Used; Tamarin Sees Action 'Historic' HOLLYWOOD, Sciences board of By WILLIAM Dec. 17 governors R. WEAVER EDITORIAL. The Code Revision ■By Martin Quigley THE APPROVAL last week of a revision of The Production Code by the directors of the Motion Picture Association of America consti- tutes in many significant respects an even more noteworthy develop- ment than the original acceptance of the Code by the organized industry in 1930. That this fact should have been so generally overlooked both in the industry press and in the general press would seem extraordinary but actually is not. Few persons except those directly concerned either inside or outside the industry have taken the trouble accurately to inform them- selves as to what the Code is and how and why it works. And this despite the fact that the Code in the past twenty-seven years has been an unparalleled influence upon motion pictures and a highly important factor in the affairs of the industry at home and abroad. Eric Johnston, to whose generalship much credit is due for both the fact of the revision and also for the character of the revision, recently remarked that without the Code and its influence upon United States production our pictures could not have attained their present position of preeminence in the foreign market. The storv of its effect at home is too evident to need comment. IN 1930 THE ORIGINAL DRAFT of the Code was accepted in Holly- wood and New York with uncertainty and apprehension. It was a radical experiment of a kind never previously attempted in the long history of theatrical entertainment. It involved mainly a flat-footed acceptance of the thesis that the producer is accountable for the moral influence of the entertainment which he puts before the public. Hardly had the Code been introduced than there developed both in Hollywood and New York a feeling that perhaps after all the industry had gotten hold of a tiger by the tail. This feeling led to an indifferent application of the principles and regulations of the Code in its early years. As time went on the Code and its character and effect became better known and understood. Gradually it won some ardent friends. It also encountered some bitter enemies. Interestingly enough from the latter group eventually came several of the staunchest supporters the Code now enjoys. The significance of last week's action of the Association in revising ( Continued on page 4 ) The Academy of Motion Picture Arts and it its meeting voted to raise no objection to the proposed "Oscar Sweepstakes," which is tantamount to approving the project in all but active endorsement. The Academy made specific stipula- tions regarding the wording to be used in conducting the sweepstakes, and with regard to reproducing the Academy statuette, but pledged it- self to institute no legalistic opposi- tion. The governors voted after the pro- ( Continued on page 4) Appoint Wolfe Cohen WB Vice-President Wolfe Cohen, president of Warner Bros. Pictures International Corp., was elected a vice-president of Warner Bros. Pictures, Inc., at a meet- ing of the Corn- er pany's board of directors. Cohen joined Warner Bros, in 1925 as branch manager in St. John, Canada. He was pro- moted to Cana- d i a n district manager in 1942 and then was appointed sales manager in charge of Oceana, (Continued on page 2) NT 1956 Net Income Up Sharply Over '55 From THE DAILY Bureau LOS ANGELES, Dec. 17-Elmer C. Rhoden, president of National Thea- tres, today revealed, in his annual report to stockholders, that the cor- poration's earnings, including capital (Continued on page 4) Wolfe Cohen 2 Motion Picture Daily Tuesday, December 18, 19 PERSONAL MENTION A [URRAY SILVERSTONE, presi- ^1 dent of 20th Century-Fox In- ternational, is scheduled to return to New York from the Coast today. Seymour Poe, executive vice-presi- dent of I.F.E. Releasing Corp., will leave New York by plane on Thurs- day for Hollywood. Mori Krushen, United Artists ex- ploitation manager, is in Detroit to- day from New York. Mrs. Edward Cutler, wife of the Allied Artists salesman in Cleveland, is the mother of a daughter born there at Mt. Sinai Hospital. • Cecil C. Bernstein, a director of Granada Theatres, Ltd., London, will return to England today from New York today via B.O.A.C. • Michael Rennie is scheduled to arrive here today from London via B.O.A.C. National Board Names 'World' Best of '56 Michael Todd's "Around the World in 80 Days" has been chosen as the best picture of 1956 bv the Commit- tee on Exceptional Films of the Na- tional Board of Review of Motion Pic- tures. Henry Hart, chairman of the committee, and editor of the board's magazine, "Films in Review," said the choice was the result of the commit- tee's belief that "Around the World in 80 Days" had "utilized, more fully and more successfully than any other '56 film, the artistic and technical resources which distinguish the mo- tion picture from the other arts." The board's list of the ten best also included "Moby Dick," "The King and I," "Lust for Life," "Friendly Persuasion," "Somebody Up There Likes Me," "The Catered Affair," "Anastasia," "The Man Who Never Was" and "Bus Stop." "The Silent World" was selected as the best foreign film shown in the U.S. during 1956. John Huston was named the year's best director for "Moby Dick." Dorothy McGuire was chosen as the year's best actress for "Friendly Persuasion." Yul Brynner was voted the best screen actor of the year for his performances in "The King and I," "Anastasia," and "The Ten Commandments." Susse Appointed MGM Manager at Albany The appointment of Edward R. Susse as M-G-M branch manager at Albany effective January 4 was an- nounced yester- day by Charles M. R e a g a n, vice - president a n d general sales manager of Loew's Inc. Susse succeeds Jack Goldberg, branch manager at Albany since April 21, 1947, and associated with M-G-M in various salles capacities a t Detroit, Cincinnati, Washington and Albany for almost 29 years. Goldberg's retirement was an- nounced simultaneously by Reagan who said, "Although Goldberg has reached retirement age, he is active and leaves the organization with our very best wishes for his continued good health for many years to come." Susse, also an M-G-M veteran, is a native of Brooklyn. He joined the company in New York late in 1932 and rose from contract clerk to booker there. He was transferred to Albany where he became office manager. He was promoted to salesman at Buffalo about eight years ago. Edward Susse Appoint Cohen ( Continued from page 1 ) South America and the Far East in 1944. He was promoted to his pres- ent post in 1948. Cohen is in charge of all Warner Bros, operations overseas, which in- clude activities in countries the world over with the exception of those be- hind the Iron and Bamboo Curtains. Odeon Will Acquire Garson Circuit Interest TORONTO, Dec. 17-The Odeon Theatres (Canada), Ltd., will acquire the Garson Theatres, Ltd., interest in the joint enterprise operated by the two circuits in the Maritimes on Dec. 31, when A. I. Garson, general manager of the joint enter- prise, plans to retire. As a result of the retirement, Odeon will take over the operation of 15 theatres in the Eastern section of Canada, comprising the Maritime Dis- trict of the joint organization. The theatres are located in Halifax, Saint John, Moncton, New Glasgow- including the Highland Drive-in— Stel- larton, North Sydney, Sydney Mines and Yarmouth. It's Official: Jerry Lewis To Play The Palace in Feb. It was made official yesterday that Jerry Lewis will play the Palace Theatre with the announcement that he and Sol Schwartz, president of RKO Theatres, have signed an agree- ment calling for personal appearances starting Thursday night, February 7. All seats will be reserved and will go on sale immediately for all per- formances of the four week engage- ment which must be limited to that period because of Jerry's prior com- mitments. There will be nine shows weekly, every night except Monday, and three matinees, Wednesday, Sat- urday and Sunday. 'Baby Doll' Denounced By Cardinal Spellman Cardinal Spellman warned New York Roman Catholics at a solemn high Mass Sunday that they would commit sin by seeing "Baby Doll," the Elia Kazan- Warner Bros, produc- tion condemned last month by the National Legion of Decency. The Cardinal denounced the pic- ture in person in one of his rare appearances in the pulpit of St. Pat- rick's Cathedral. Cardinal Spellman called the pic- ture "evil in concept and certain to exert an immoral and corrupting in- fluence." In addition to the film's "revolting theme," he also condemned "the brazen advertising promoting it." Elia Kazan issued a statement de- fending the film and the Production Code Authority approval of "Baby Doll." "In this country, judgments on matters of thought and taste are not handed down iron-clad from an un- challenged authority," he said. "Peo- ple see for themselves and finally judge for themselves. That is as it should be." A statement issued from Key West, Fla., in behalf of Tennessee Wil- liams, author of the script, said: "I cannot believe that an ancient and august branch of the Christian faith is not larger in heart and mind than those who set themselves up as cen- sors of a medium of expression that reaches all sections and parts of our country and extends the world over." 4Baby DolF Premiere At Victoria Tonight Tlie world premiere of Warner Bros. Elia Kazan production, "Baby Doll," will take place tonight at the Victoria Theatre on Broadway. Tickets for the formal affair are $50 each, the proceeds to go to the Actors' Studio Fund, which anticipates a benefit of 830,000 from the performance. Rogers YuU Show Tonigh The third annual Christmas Slid gift for the staff and patients of t| entertainment industry's Will Rog Memorial Hospital at Saranac La New York, which is sponsored New York's Cinema Lodge of B'i B'rith with the cooperation of 9 American Guild of Variety Arti< will be given at the hospital tonig Accompanied by Burton E. R( bins, past president of Cinema Loc who first conceived the idea a Marge Coate, director of sick ; welfare for AGVA, the troupe New York last night by train for hospital where they will be gree this morning by Dr. George E. \} son, medical director of the hosp; and Ned E. Shugrue, executive vi president. Participants in the sh include Smith and Dale and Ma Smith; Helen Kane and her husbc Dan Healy, the Two Zephyrs, Pal Bob Coffee and Lee Marnier and accompanist authorized by Local of the American Federation of M\ cians, which is a participant. Shapiro, Livingston Aides Robert K. Shapiro, president Cinema and Milton Livingston, vi president, served with Robbins on committee for this year's show. Warner Bros. Dividen The Board of Directors of War Bros. Pictures, Inc., Friday decla a dividend of 30c per share on ek mon stock, payable Feb. 5, 1957. the stockholders of record Jan. 1957. NEW YORK THEATRI , — RADIO CITY MUSIC HALL- Rockefeller Center ststrini in Cinemascope and METR0C0L9.lt in "THE TEAHOUSE OF THE AUGUST MOO"" AN M-G-M PICTURE and THE MUSIC HALL'S GREAT CHRISTMAS SHOW FILM SERVICE CENTER • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECT/ON ROOM FACILITIES MOVIELAB BUILDIN 619 W. 54-th St., New York 1 JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley. Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor: Richard Gertner, News Editor; Floyd E. St. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wea Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2. Hope Williams I nup, Manager; Peter Burnup, Editor; William Pay. News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, i days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York. ' Ma< Quigley, Pres-ident; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Her Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part: Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act} March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. lay, December IS, 1956 Motion Picture Daily 7/957 ne picture will e set aside from II the rest... Five More Companies Set Holiday Closings Five more of the major distribu- tion companies here have announced office closings for the holiday period. Those for Twentieth Century-Fox, United Artists, Paramount and Allied Artists were reported in the Dec. 13 issue of Motion Picture Daily. Columbia will close Monday, Dec. 24, but there has been no official an- nouncement yet as to whether em- ployees will receive any time off on Monday, Dec. 31. The annual Christ- mas party at Columbia has been can- celled because of the death of Jack Cohn, executive vice-president, last week. A Choice at Warners Universal will close Monday, Dec. 24, and at 3:00 P.M. the following Mondav. M-G-M offices will close Dec. 24 and at 1:00 P.M. Dec. 3L Offices at RKO will shut down on Monday, Dec. 24. At Warner Bros., employees will be off Monday, Dec. 24. Personnel of the publicity depart- ment at Warner's are reported to have the choice of taking leave on Mon- day, Dec. 31, instead of the previous Monday if they wish. Loew's Int. Joins SPG The Loew's International publicity department unanimously voted last week to join the Screen Publicists Guild ( District 65 ) , it was reported here yesterday. Previously, the for- eign publicity unit was affiliated with Local 230, Sign Painters. The Loew's International publicists move follows that of the domestic publicists, who also affiliated with the SPG in recent months. W ilding Buys Stock CHICAGO, Dec. 17.-Wilding Pic- ture Productions, industrial and tele- vision film producers here, acquired the capital stock of A. J. Henderson Associates of Detroit, it has been an- nounced. The merged organization will be known as Wilding-Henderson, Inc. Set '8x8' Opening Hans Richter's surrealistic com- medy, "8x8," will have its world pre- miere at the Fifth Avenue Cinema here March 1. The opening will also mark the return to a first-run policy for the theatre. Defer Board Action on Successor to Jack Cohn The board of directors of Columbia Pictures has deferred action on nam- ing a successor to the late Jack Cohn as executive vice-president and direc- tor of the company, according to Paul N. Lazarus, Jr., vice-president of Columbia Pictures. Lazarus said yesterday that the board discussed the matter last week and put it over until February. Continental Officials Set Hungarian Benefits The board of directors of the Mo- tion Picture Export Association has been advised by the Continental man- agers that approval has been given to the staging of special benefit per- formances in Sweden, Finland and Italy with all receipts going to Hun- garian Relief, according to an MPEA official. The MPEA directors were told of this plan in a report from overseas representative Marc Spiegel. In Denmark, special newsreel per- formances are being held with the receipts from the performances going to the Red Cross there. Spiegel in- formed the MPEA board that the Continental Managers have also do- nated some personal funds to Hun- garian Relief. Maas Report Today At today's meeting here the board will be mostly concerned with a re- port from vice-president Irving A. Maas on the Far East-Japan, Indone- sia, Philippines, Malaya and India. It is expected that Fayette Allport, MPEA representative in Great Britain, will sit in on the meeting. 'Persuasion7 to RKO William Wyler's "Friendly Persua- sion" will be the New Year's Eve and New Year's week attraction at all 30 metropolitan RKO neighborhood the- atres here, it has been announced by Morey R. Goldstein, vice-president and general sales manager of Allied Artists. New 'World' Bow Set HOUSTON, Dec. 17.-The South- western premiere of "Around the World in 80 Days" will be held Wednesday night in Todd-OA at the Tower Theatre here. ..JEWS Zabel Named Bel-Air Head Edwin F. Zabel, who recently re- tired as vice-president and general manager of Fox West Coast Theatres, has been elected president of Bel-Air Productions, independent film-making organization which releases through United Artists. Under the new execu- tive set-up, Aubrey Schenck and Howard W. Koch will serve as vice- presidents, with Herbert Baerwitz as secretary and legal counsel. Follow- ing his election to the company's top post, Zabel announced an expanded and revised program under which Bel-Air will continue to produce at least 12 features a year for UA re- lease, while moving into the financing and packaging of productions with outside producers. ■ Keith Building Sold Sol A. Schwartz, president of RKO Theatres, Inc., and Samuel Silk and William Halpern have jointly an- nounced the signing of a contract covering the sale for $4,300,000 of the Keith Building property in Cleveland, Ohio. RKO will continue to operate the Palace Theatre, which is part of the parcel, under a 21-year lease-back from the new owners. ■ SW Office Remodeled Stanley Warner Theatres' New Heaven zone office lobby is under- going extensive remodeling as after- math of a $40,000 fire last St. Pat- rick's Day. Pink Tennessee marble blocks are already in place. Plans also call for new tile floor, lowering of ceiling, installation of modern lighting, big new glass doors in en- trance, and new elevator opening. ■ 'Smash' Week for 'Anastasia' Twentieth Century-Fox's "Anas- tasia" is heading for a "smash" open- ing week's gross of $110,000 at the Roxy Theatre here, it was announced yesterday by Robert C. Rothafel, managing director. The huge pre- Christmas gross, one of the largest in five years there, is anticipated based on a three-day take of S72.000, he said. BRAVE MEN The story that HAD to win the Pulitzer Prize! From 20th Century-Fox in CINemaScoPE 4 Motion Picture Daily Tuesday, December 18, 1 Academy Nod (Continued from page 1) posal had been explained by Alfred H. Tamarin, chairman of the Motion Picture Association of America sub- committee on merchandising and pro- motion in New York, and William Hendricks, chairman of the adver- tising and publicity directors com- mittee in Hollywood. Tamarin said, "The decision of the board of governors deserves the con- gratulations and support of the en- tire industry. This action may prove historic in helping to bring together very quickly all parts of the industry around the total program of the MPAA now being hammered out in New York and Hollywood. "Getting this segment of the total MPAA campaign into motion has highlighted another important need— the urgent necessity for closer under- standing and cooperation between the advertising and publicity committees in New York and Hollywood. It is my intention to press for this vigor- ously in my report to the full com- mittee in the East." Tamarin will re- turn to New York on Thursday. NT Net Income ( Continued from page 1 ) gains from real estate sales, in the fiscal year ended Sept. 25, substan- tially exceeded the previous year's. Rhoden reported the consolidated net income for the 1956 fiscal year was $4,648,057, which is equal to $1.72 per common share on 2,699,486 shares outstanding. This included capital gains, after taxes, of 88 cents a share from the sale of the Roxy Theatre, and 21 cents from the sale of other theatres and real estate. The previous year's profits were equal to $1.04 per share, including 11 cents in capital gains. Total gross income for the year was $59,707,251, which compares with $61,692,043 the year before. Rhoden attributed the decrease to a "severe shortage of suitable attrac- tions." The NT president said the public's interest in pictures has not lessened, and "it is obvious that the market exists, if producers can satisfy the entertainment desire of the public." Later he added, "there is a good indication that Hollywood will meet the demand for more pictures. This, coupled with the growing segment of young picture patrons, gives us hope that the new fiscal year will hold better opportunities." TEASERETTES PBEVUES FAMOUS FOR MANY USES! These 3 from* trailers feature art back* grounds, photos and compelling off-stage voice! NO CONTRACTS, NO RETURNS! i. each/ EDITORIAL Censor Laws (CONTINUED FROM PAGE I the Code the way it did is reflected in the fact that this action came after more than a quarter of a century of experience. The action taken was an eloquent and emphatic declaration of the authorities concerned that the Code is here to stay. And this despite the thundering against it that has incessantly been carried on in various segments of the press, even within the industry, and from spokesmen who want a world in which unbridled license prevails and the whole civilized tradition of morality, decency and accountability is erased. The importance of the Association's action last week is by no means reflected in the simple fact that a Code was reaffirmed and set on its way for many years of future usefulness. The real significance is regis- tered in what kind of a Code was reaffirmed and set on its way. The basic moral principles and provisions of the earlier Code have been preserved inviolate in the revised Code. And, very importantly, these basic moral principles and provisions have been better defined and have been set forth in a more logical order. In many instances a new clarity and exactness of language insure a better understanding and an overall document that admits of more precise and thorough application to the day-by-day problems of production. ALTHOUGH TIMES without number explanations have been made of the two distinct and different kinds of subject matter that are necessarily dealt with in the Code, much misunderstanding persists. This misunder- standing has been reflected widely in what has appeared in print rela- tive to the latest Code revision. The permanent and essential part of the Code deals with principles and provisions governing the moral content of films. The second part deals with matters of policy. In the moral provisions in the revised Code there has been not only a clarification of language but several new and important provisions have been added. To the exclusion of what matters most there has been considerable press attention given to various policy amendments and additions. These have been interpreted to imply a relaxing or moderating of the Code. Its enemies are deluding themselves. It has been tightened and rein- forced in all of its substantial and vital aspects. Since the Code was originally adopted there have been many changes in policy provisions. Doubtlessly there will be many more in the years ahead. The policy changes do not weaken but rather strengthen the Code because to continue— as unfortunately was done for far too long— policy provisions, some of which never should have been put in in the first place and others which had become obsolete, served only to give am- munition for attack and ridicule to the enemies of the Code. THE CODE DOCUMENT as it now stands in its revised form is not perfect. It is however a major improvement not only over the original document but even more so over the jumbled, disordered and cluttered script that grew up over the years. Where as in this instance there are many persons and interests to be heard from, a precise unanimiy of opi- nion as to every detail of subject and language is not to be expected. But the document as revised is, on the whole, an excellent presentation of the original purposes and character intended in the Code plan which was introduced in Hollywood twenty-seven years ago next month. That the original purposes and character should have so well survived these many years is indeed a meaningful fact. The new revision for what it is and for what it bespeaks in the way of determination to carry on along right lines is an eloquent tribute to all in Hollywood and in New York who, despite the contrary tides of purpose and opinion that swirl about us, have so affirmatively taken a forthright position for decency in theatrical entertainment. The revision is a milestone of honorable accomplishment in the history of the industry. Hamilton Leaving Para. Maxwell Hamilton, who has for the past year been coordinator of promo- tion on Cecil B. DeMille's "The Ten Commandments," will leave Para- mount Pictures on Dec. 31 to return to his post as vice-president of Allied Public Relations Associates. '/oy' Bows Tomorrow Entertainment, society and civic leaders will attend Wednesday night's benefit world premiere at the Capitol Theatre here of RKO's "Bundle of Joy." The premiere of the RKO Tech- nicolor production is being held for First Aid for Hungary, Inc., and CARE. ( Continued from page 1 ) doubtedly take place during the c ing session of the legislatures of tl states, Clagett indicated. In addition, he said, groups in eral other states may make effort put censorship laws on the books, cited Minnesota, Massachusetts West Virginia as among the st MPAA is keeping an eye on. At present, state censorship laws operating only in four states: M] land, Virginia, New York and l sas. Clagett said the industry will likely face efforts in many states j new or increased admissions and sj taxes. He explained that most st badly need revenue for schools other new spending programs, that many lawmakers seem to rej admissions as fair game for new higher levies. The legislatures of all but t states— Kentucky, Virginia and Mi sippi— will be in session next y Clagett said. Elsenhower Against Film Pre-Censorship WASHINGTON, Dec. 17. - P dent Eisenhower has asserted his lief that pre-censorship of motion tures is unconstitutional. "State censorship laws that im a prior restraint on the showin; motion pitcures have been found the U. S. Supreme Court to b( violation of the right of freedon expression guaranteed by the Co tution of the United States," he clared! The President made this staterp in August, 1954, in upholding double veto by the governor Guam on a proposed film censoij, 1( law. "I concur in your view," President told the Governor, "that ! 117, if approved, would be simL . in violation of the Constitution." , President endorsed the Governor'' oument that stricter penalties forJ showing of indecent films was the to handle the problem. Not Known Previously The President's 30-month-old ac was not publicly known here un( was mentioned earlier this monti a magazine article by the former ernor, Ford Q. Elvidge. Even t' the President's exact statement not published. The statement wi!, used widely by film industry offi in fighting state censorship in years ahead. The censorship bill was tl passed by the Guam legislatun 1954 and twice vetoed by Elvi Under the law, it then automatt came to the White House. The P dent's action upholding Elvidge k the bill, which would have set uf Island board of censors to certifi any picture not already approvec the Motion Picture Association C Board. : Lday, December IS. 1956 Motion Picture Daily fVIEW: Battle Hymn Universal-International — CinemaScope Hollywood, Dec. 17 k special studio skills that have made "The Glenn Miller Story" and j> Hell and Back" Universal-International's two greatest box office Issers. in that order, are accountable here for an attraction eminently ilified to challenge those leaders for position in the profits column. ; jmmon with each of them. "Battle Hymn" is a picture backgrounded jwar, and its story is biographical. Also in common with them, it is extremely well made, level-eyed, common-sense presentation of the fual story of a man who served his country well in a war, as did mi Miller and Audie Murphy. These are the onlv similarities linking present picture with the two that have delivered before it the special ie of audience satisfaction it is sure to provide. The storv of "Battle Hymn" is the story of Col. Dean Hess, a min- r who relinquished his pulpit to serve in the Air Force in World r II and who came back into uniform to serve again in the Korean fflict. Col. Hess' record of 300 missions over Europe and Korea is of the great stories of the war. His special service in Korea, in mating more than 1.000 orphans by air-lift from enemy-attacked -itorv to safety, is the high point in this admirably balanced account his Korean service. The role of Col. Hess is played with a fine command of values of Rock dson. who neither overdoes the action nor underplavs the spiritual of the character, and the equally difficult role of his chief aide is idled with humor and conviction bv Dan Durvea. Don Defore is ably effective as a former sendee companion of Hudson who differs ti him somewhat as to fighting policy in the Korean conflict but re- " 4ns faithful to his leadership. Martha Hver is pleasantly cast as the onel's wife, with little to do in the picture, and Anna Kashfi, an ental actress seen here in her second American film, is excellent as Korean children's teacher. (The children are played bv children " Tn the Orphans Home of Korea). Production, in CinemaScope and with color by Technicolor, is bv ps Hunter, and direction is bv Douglas Sirk, working here with Hud- for the fourth time (after "Magnificent Obsession."' "All That Heaven pws" and "Written on the Wind."). 7he screenplay is bv Charles Gravson and Vincent B. Evans, a splen- credit for both. The technical advisor on the picture, whose work may well have had ood deal to do with the fine over-all quality of the production, was 'onel Dean Hess himself. ming time. 108 minutes. General classification. For March release. William R. Weaver - twaV Drive (Continued from page^^ Columbia is making "definite ad- ce commitments" with nevvspa- magazines, radio and television ions to provide special promotional film footage concerning the Hori- Production, which has a produc- budget close to 83,000,000. *We have set up a special press \ip in Ceylon, under the direction l^rady Johnson, to supply promo- j-al material on request. Under nston's supervision, a publicity m, complete with photographers artists, will turn out news material tut the film. We have arranged . eight to 10 top flight news pho- "aphers, among them John Stewart Life' to go to Ceylon to cover the lal shooting in the jungles and the •ving up of the bridge. Johnson, before going to Ceylon, umber of months ago visited with Bromhead Dies at 73; Founded U.K. Fund LONDON, Dec. 17 (By Cable J.- Reginald Charles Bromhead, 73, died here Saturday following a long illness. He was president^md chairman of the Cinematograph Trade Benevolent Fund, which he founded 32 years ago. Bromhead was past president of the Kinematograph Benters' Society: chairman of Variety Theatres Consoli- dated, Ltd.; a director of the London Pavilion ltd., and director of the Sun- derland Empire Palace, Ltd. He es- tablished the Gaumont-British Pic- ture Corp., Ltd., with his brother, Lt. Col. A. C. Bromhead, in 1922, and was vice-president and chairman of the companv and subsidiaries until 1929. newspaper and magazine people in New York. London, Paris and Borne to find out what type of publicity and what storv material thev would desire. Television Today Passing in Review If one managed to keep out of the way of the rising tide of synthetic holiday cheer, principally in the form of unlikely gift suggestions and "ho- ho-ho" Santa Claus commercials, the preceding television week contained several genuine pleasures which might do credit to any season. Of almost his- torical importance was the return of Mama to CBS-TV Sunday evening. It's now on film and its charm is in- tact. CBS strengthened its Sunday evening position still further with the back-to-back scheduling of the new Gerald McBoing Boing show right after Mama. Like Gerald, the show- is as refreshing as it is odd, and it is odd not only because of its fan- ciful form and content, but because it is without sponsors. A considera- tion here, and one that may be im- portant, is that the UPA technique, as far as TV is concerned anyway, is too closely identified with a vast num- ber of television commercials to cut the bold figure it should as strict en- tertainment. 'The Little Foxes' Scores The most interesting drama of the week was undoubtedly Hallmark's un- certain production of Lillian Hell- man's "The Little Foxes," NBC-TV. Sunday night. Unlike the great ma- jority of television dramas, this of- fered the viewer the spectacle of a performance that was not up to the script— and the script, sticking closely to the Hellman original, was a top- notch job of TV editing bv Bobert Hartung. As one of the great witches in modern literature, Greer Garson was handsome and poised but onlv oc- casionally did she suggest the ruth- less strength and cruel humor that make the role so fascinating. In less demanding roles, and as a result, perhaps, more consistent, were Sid- ney Blackmer and E. G. Marshall. The other performers each went their separate, frantic ways, presumably under the direction of George Schae- fer. In almost any performance, however, "The Little Foxes" would be an exciting work. There were several circumstances of note concerning CBS-TV's Playhouse 90 adaptation of "Sincerely/ Willis Wayde," Thursday night. Bunning the risk of a charge of chauvinism, it might be well to question the casting of two unmistakably British types, Peter Lawford and Sarah Churchill, in what is essentially American social satire. Mr. Lawford worked hard and, as an actor, quite sincerely, but never once did he register as J. P. Marquand's opportunistic bore (genus Americanus) . Noteworthy, too, is the fact that "Sincerely, Willis Wayde," in its original, was only moderately successful Marquand and that adap- tor Frank Gilroy did not make things any better. In at least one New York- quarter it was suggested that Mr. Gil- roy, a loyal Dartmouth man, was tak- ing oblique revenge on Harvard man Marquand. The latter, in an earlier work, perpetuated the libel that in a famous Harvard-Dartmouth football game a man from Hanover bit the backside of a man from Cambridge. That, of course, is nonsense. Miss Hayes Twice Welcome Elsewhere in the week: Helen Hayes overcame her increasingly formidable reputation as a living the- atre to brighten two little one-act plays of pathos and humor on ABC- TV's Omnibus Sunday night; Sid Caesar, NBC-TV, Saturday night, pre- cluded any further parodies of the big money shows with a hilarious sketch entitled "Break Your Brains," which included an eight-year-old atomic sci- entist whose category was comic books and an isolation booth in which the oxygen was inadvertently turned off; and CBS-TV's Sunday morning Look Up and Live segment which explored the work of modern artists in contem- porary religious building. -V. C. Films to TV in U.K. Having Difficulties LONDON, Dec. 14 (By Air Mail). —The one-year experimental "arrange- ment" strongly opposed by exhibitors recently concluded by producers and distributors to supply a limited num- ber of feature films, 20 in the first year, for the BBC ((British Broad- casting Corporation ) television net- work has already run into difficulties. Following approaches by the BBC, several British companies sub- mitted lists of films available for TV but, to date, American companies here have shown no inclination to do like- wise. In some cases the BBC has been turned down flat. Barry, Rittenberg on Board of LA. Station LOS ANGELES. Dec. 17. - Ap- pointment of Charles C. Barry, vice- president of Loevv's, Inc., and Saul N. Bittenberg. M-G-M studio executive, to the board of directors of KTTY. Inc., here, was announced today. Loevv's, Inc., acquired 25 per cent of the capital stock of KTTV last Au- gust. At that time, KTTV entered into an agreement with Loevv's where- by it received exclusive television rights to the entire M-G-M feature film library for the Los Angeles area. Barrv has been supervising Loew's entry into the television field since joining the company in April. 1956. / m Coaster /^/ i \ J r BUD -VcTV Lou gets the beat in the coolest session that ever rocked the screen! St. and COSTELLO X Featuring GIGI PERREAU • RUSTY HAMER • MARY WICKES • TED DE CORSIA • RON HARGRAVE Screenplay by Produced by Directed by Released thru DEVERY FREEMAN • BOB GOLDSTEIN • CHARLES BARTON • UNITED ARTISTS ~l i -~ J MOTION PICTURE DAILY 80. NO. 117 NEW YORK, U.S.A., WEDNESDAY, DECEMBER 19, 1956 TEN CENTS [lings Says : r bitr ation ove Planned Mid- January lit Word from Allied ids on Joint Effort SAG Ratifies Rate for RKO Post '48 Films By LESTER DINOFF joint Theatre Owners of Ameri- iied States Association effort fet up an industry arbitration and concilia- tion system will be launched around m i d - January, a c - cording to TOA president Ern- est Stellings. He said yesterday it is his hope that a set of JkA^jB rules and regu- l 1 .' ■ lations for the industry can be s a t i sfactor- ily a c c o m p- 1 during the new year, taking from his Charlotte, N. C, via telephone, where he directs ctivities of Stewart-Everett The- Corp., Stellings declared that he (Continued on page 2) est Stellings From THE DAILY Bureau HOLLYWOOD, Dec. 18 - The board of directors of the Screen Television Actors Guild today 1 — . voted approval of a ^Oday,. settlement with Matty Fox for television exhibition of 82 RKO Radio features made after Aug. 1, 1948, and approximately 50 short subjects, it was announced by John Dales, SAG national executive secre- tary. Fox will pay SAG $715,000, $615,- 000 of which will be paid in 36 monthly installments, and $100,000 to be paid from his gross television receipts for the entire RKO package (Continued on page 5) 'Do//' Brings $40,000 For Actors' Studio A capacity audience at the Victoria Theatre for the world premiere of Elia Kazan's "Baby Doll" paid close to $40,000 to the famed Actors' Stu- dio "to experiment with new forms in creative theatre work" last night. The premiere of the Warner Bros, film (Continued on page 2) RKO Library Sold in 85% of U.S. Markets fhe RKO Radio Pictures' pre-1948 film library of over 740 features has already been sold to television sta- tions in 85 per cent of all United States markets, according to an of- ficial of C & C Television Corp. The television distribution organ- ization, headed by Matty Fox, ac- quired the RKO film library in Janu- ary, 1955, and has been selling the pictures as one big package to sta- tions which retain the films for per- petuity. Expect Decision Todtsy On Loew's Proxy Row An announcement that is expected to have an important influence in de- termining whether or not there will be a serious proxy contest by Loew's stockholders is scheduled to be made at a press conference here this morn- ing by Benjamin Javits, New York attorney. Javits represents one of the largest Loew's stockholders. There was no indication yesterday whether the announcement would op- pose or advocate a proxy contest with management at the annual meet- ing of stockholders to be held in February. •therhood Dinner Kefauver Commends Production Code Revision ,ted January 24 |e amusement industry's 12th an- Brotherhood dinner will be held I in. 24 in the grand ballroom of Waldorf-Astoria Hotel in New it was announced yesterday by lam J. Heineman and Spyros S. ts, Jr., national co-chairmen of .957 Brotherhood Drive. More i 1,000 representatives from the Ira picture industry, television, I and the legitimate theatre are ed to attend the dinner, which (Continued on page 5) elevision Today *T And Advocates Change in Appeals Board From THE DAILY Bureau WASHINGTON, Dec. 18 — Senator Kefauver of Tennessee, chairman of a Senate judiciary sub-committee studying juvenile delinquency, has com- mended the Motion Picture Association for its recent revision in the motion picture Production Code but at the same time declared there is still room for improvement. He said he hoped MPA would consider including representa- tives of independent film producers on the Code Appeals Board, along with representatives of the major producers. He argued that this would remove a present criticism that the Appeals Board passes judgment on competitors. The Senate sub-committee believes, Kefauver said, that the content of both motion pictures and motion picture advertising had greatly improved since the committee started looking at the film industry early last year. This proved, he said, the sub-committee's conclusion that the industry can cure its most serious ills of its own volition. Kefauver's sub-committee held extensive hearings in June, 1955, on the relation between juvenile delinquency and crime and brutality in motion pictures. Eric Johnston said last week that the matter of changes in the Appeals Board was not acted upon by the MPA board at its last meeting and remains in abeyance. MPAA Unit Acts All-Industry Meet Expected For 'Sweeps' Will Seek to Integrate Business-Building Plans The launching of an Academy Awards "sweepstakes" next February moved a step closer to reality yes- terday as the Motion Picture Associa- tion of America's business building coordinating committee made pre- parations for the setting up of an all-industry meeting to discuss in- tegration of the contest proposal with other plans designed to build the box office. The latest move came on the heels of the Academy of Motion Picture Arts and Sciences' action in Holly- wood where that group's board of governors voted to raise no objec- tions to the proposed "Oscar Sweep- ( Continued on page 2 ) Coast Victory Scored By Anti-Petrillo Slate From THE DAILY Bureau HOLLYWOOD, Dec. 18. — Fight- ing alleged dictatorship, insurgent members of Local 47, American Fed- eration of Musicians, today defeated the faction supporting national presi- dent James C. Petrillo, in the local annual election by a big two-to-one margin. More than 5,500 members voted. The ballot count revealed the "Voice of Membership" ticket, headed by Eliot Daniel for the local presi- dency, held the same ratio for the other top three officers and trustees, (Continued on page 5) 'Great Future' Ahead For Films: Rothafel A highly optimistic future for the motion picture industry was foreseen yesterday by Robert C. Rothafel, managing director of tire Roxy Thea- tre here, who was master of cere- monies at the 40th annual Christmas party of the Associated Motion Pic- ture Advertisers, Inc. Some 125 in- dustry and newspaper figures attended ( Continued on page 2 ) 2 Motion Picture Daily Wednesday, December 19, 19 Plans for 'Sweeps' Advance ( Continued stakes," which is tantamount to ap- proving the project in all but active endorsement. The sole stipulation which the Academy's board of governors had, it was reported, was that the contest not be called the "Oscar Sweep- stakes" and that no likeness to the "Oscar" statuette be used in pro- motion of the contest. According to a member of the MPAA, once this all-industry meeting is set up, (it is hoped before the end of the year), the best points of the MPAA business building plans and the Council of Motion Picture Or- ganizations-Theatre Owners of Amer- ica plans would be combined, among them being similiar proposals for an industry "giveaway" contest. However, before such a conference could be held, an official report from the West Coast must be had. The Association of Motion Picture Pro- ducers in Hollywood met yesterday afternoon to discuss the "Golden Jubilee" plan, which encompasses some of the MPAA's points. Exhibitor organizations are in favor of any contest plan which will boost from page 1 ) motion picture business, be it the Academy Award Sweepstakes or the COMPO Audience Awards. The time element involved in launching the latter program is said to rule it out for 1956, and most likely for next year. The Audience Awards were ini- tially scheduled for the Christmas pe- riod, but dropped, and it was sug- gested later on that it be staged sometime in April. However, the MPAA has been boosting the Acad- emy Awards Sweepstakes for next year and scheduled it to start when the Academy Award nominations are announced. This contest would be completed with the announcement of "Oscar" winners on March 27, but the winners of it, at a later date, would go to Hollywood in follow-up promotions. This then would rule out the Audience Awards as exhibitors would be working with the Academy Awards Sweepstakes follow-ups. TOA Allied States Association, In- dependent Theatre Owners Associa- tion, Metropolitan Motion Picture Theatres Association, and circuits have indicated they favor "any pro- posal which will build business." PERSONAL MENTION OPYROS P. SKOURAS, president ^ of 20th Century-Fox; vice-presi- dents W. C. Michel, Joseph H. Mos- kowitz and Charles Einfeld; Alex Harrison, general sales manager; Donald A. Henderson, secretary- treasurer, and Murray Silverstone, president of 20th Century-Fox Inter- national, returned to New York from Hollywood yesterday. e Norton V. Ritchey, president of Allied Artists International, will ar- rive in New York todav from London via B.O.A.C. • Emanuel Silverstone, vice-presi- dent of 20th Century-Fox Interna- tional, has returned to New York from a Florida vacation. William Wyler, producer-direc- tor, will arrive in New York today from the Coast. Dick Richman and Charles Si- monelli, exploitation representatives, the latter a nephew of the Universal Pictures Eastern advertising-publicity head of the same name, were in De- troit from New York on company business. Jean DuBarry, city manager for Stanley Warner Theatres in Bridge- port, Conn., and Mrs. DuBarry recently observed their 22nd wedding anniversary. Paris Hears Reports of Fox European Change PARIS, Dec. 18.-John Lefebre, Twentieth Century-Fox sales manager for Europe and the Middle East, will shortly be advanced to managing di- rector of the European Division, cov- ering Europe, Scandinavia, North Africa and the Middle East, it has been reported here. Lefebre will suc- ceed Albert Cornfield, who has been reported in ill health. Cornfield will act in a supervisory capacity, it was indicated. When asked to comment on the proposed change, Murray Silverstone, president of Fox International, said that a definite decision has not been reached. New Film for M&L HOLLYWOOD, Dec. 18 - "Sad Sack" will be the title of Dean Martin and Jerry Lewis' next picture for Hal Wallis and Paramount Pictures. The film is scheduled to go before the cameras in March, 1957. 4DolP Premiere Held (Continued from page 1) drew many stars as well as society, industry and religious leaders, who paid $50 a seat. Marilyn Monroe was there, along with Jennifer Jones, Mary Martin, Nancy Berg, Perle Mesta, Mrs. Wil- liam Rhinelander Stewart, Elsa Max- well, Tennessee Williams, the Very Rev. James A. Pike, the Rev. Daniel A. Poling, Huntington Hartford, Franchot Tone, Rev. Dr. William F. Rosenblum, the Paul Garretts, the Serge Semenenkos, the Bedford Sharps, Charles Heston and Susan Strasberg. Immediately following the pre- miere, the festivities continued at a supper dance in the Grand Ballroom of the Waldorf-Astoria. Auten to Sydney for G. U. T. Conferences Capt. Harold Auten, American representative of Greater Union Thea- tres, Australia, will leave here by plane on Jan. 6 for Sydney, by way of Los Angeles and Honolulu for a month's visit and conferences with Norman Rydge, president, and other G. U. T. officials. Auten will leave Sydney by plane early in February for Singapore, where he will visit for several days. Other stopovers on the return trip are scheduled for Rome and London. Auten is scheduled to return to New York early in February. Rothafel Optimistic ( Continued from page 1 ) the Hotel Piccadilly luncheon at which time door prizes for all were dis- tributed. Rothafel said that while the indus- try is now facing a critical challenge, "films have a great future." The mis- sion of the industry is to get the masses back to the theatres, he said. Seated on the luncheon dais were Rothafel, Dave Bader, Hans Barn- stein, Martin Starr, Lige Brien, Leon Hamberger and Robert Montgomery. 'Bundle of Joy' Opens At Capitol Tonight Harry Wismer, radio and television announcer, will interview celebrities arriving at the Capitol Theatre to- night for the world premiere of RKO's "Bundle of Joy." The pre- miere is being held for the benefit of First Aid for Hungary, Inc., and CARE. Lisa Ferraday, screen and television star, will act as official hostess for the occasion with George Jessel master of ceremonies inside the theatre. 4th Week at M. H. Radio City Music Hall's Christmas stage and screen show will begin its fourth week tomorrow with extra per- formances and early openings sched- uled for the holiday season. "Tea- house of the August Moon" is the screen attraction. Arbitration ( Continued from page 1 ) is currently awaiting word from lied's leaders as to "mutual cooped tion in formulating an arbitrati [ system." The TOA president, recalling j cent talks with company presided and sales heads in New York, said discussed arbitration with them a I found "they are thinking and looki i to the best interests of the industrd Stellings would not comment as whether the last arbitration draft, j leased on Sept. 27, 1955, would | used as a basis for a new draft, some distribution quarters, it has be I reported that any new talks woil have to start from scratch. Postpone Naming Committee TOA has been holding up nami a committee to launch the arbitrati proceedings, but, according to Stel ings, when a group is officially 1 nounced, Herman M. Levy and Mi chell Wolfson will be committee me ; bers. Allied also has not as yet a nounced a committee on arbitrate A bone of contention to exhibiti in the 1955 draft was the provisi limiting distributors to two pre- lease pictures annually. A simplifi conciliation plan was also advanci designed to get quick decisions controversies. Some industry obse: ers feel that if and when steps ; taken to set up a new arbitrati draft, the basis for it would coi from the 1955 arbitration draft a perhaps the one before that. MPAA Group Inactive According to a distribution offici the Motion Picture Association America committee on arbitration 1 "been more or less disbanded." new committee, if distribution decic officially to work with exhibitors preparation of a new draft, wot have to be named, he said. The 1 distribution committee on arbitrati was composed of Al Lichtm; Charles Reagan, A. Montague a Adolph Schimel. The last exhibiti committee on arbitration inclu Wolfson, Levy, Max A. Cohen a Leo Brecher. VShowplaee of the East FOR YOUR SCREENINGS • Three Channel interlock projection • 16, 171/2 & 35 mm tape interlock • 16 mm interlock projection CUTTING & STORAGE ROOMS MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stc Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wea\ Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams E nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, S1 days. and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Mai Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Hen Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section c-f Motion Picture Herald; Television Today, published daily as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y.p under the act March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. 511"-, - ~ — «-»" - FOR A TEAHOUSE-FULL OF HAPPY PATRONS . . . M-G-M proudly pre^K-ff: CINEMASCOPE and METROCOLOR Screen Play by JOHN PATRICK Based on a Book by VERN J. SNEIDER and the Play by JOHN PATRICK Directed by DANIEL MANN Produced by JACK CUMMINGS A WONDERFUL BEGINNING! (First 3 terrific!) Music Hall, N.Y. Woods, Chicago Pantages, Los Angeles And more coming. (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) dnesday, December 19, 1956 Motion Picture Daily 5 Television Today ( Continued from page 1 ) h rebel candidates winning the er fight. 3aniel replaces John Te Groen, ^-time president of Local 47. John nchitella replaces Joe Barros as ^-president. Max Herman takes t Maury Paul's job as recording 'etary. Warren Barker topped i R. Hennon for the financial sec- iry post. pie new trustees include Dale wn, Lou Butterman and Maury rrie. "Regulars" exiting are dimir Drucker, Muddy Berry and 1 Dawson. the opposition claims the musi- as are taxed to support Petrillo joges," who are not full-time eer musicians; also protest the five cent fee tacked on the gross cost all live TV shows, since it often s higher than the cost of the or- ( Continued from page 1) formally launches the annual Broth- erhood campaign sponsored by the National Conference of Christians and Jews. The national effort will be climaxed by the observance of Brotherhood Week, featuring a membership drive and solicitations of contribution at more than 15,000 theatres. chestra, bringing unemployment and causing producers to use imported sound tracks. The revolt against the AFM na- tional policy centers here, where mu- sicians do most of the national TV network and motion picture record- ings, source of the re-use royalty pay- ments. Petrillo and the AFM are the tar- get for a suit by the rebel faction, asking the return of $13,000,000 dollars. Wilmington Station Control Is Sought WILMINGTON, Del., Dec. 18. —Negotiations have been conducted for the sale of a controlling interest in WPFH Broadcasting Co., an at- torney for the owner has said. But the deal must be approved by stock- holders and the FCC. Lawrence D. Biele, the lawyer, has indicated that the deal is being dis- cussed with the Storer Broadcasting Co., which owns a chain of 14 radio and television stations in eight cities extending from Miami, Fla., to Port- land, Ore. 'Adams, Eve7 To Bow "Mr. Adams and Eve," a new half- hour comedy series starring Ida Lupino and Howard Duff, will make its debut on CBS-TV Friday, Jan. 4, under the alternate-week sponsorship of R. J. Reynolds Tobacco Co. for Camel Cigarettes and the Colgate- Palmolive Co. Robert Sparks is ex- ecutive producer of the show and Frederick de Cordova, who co-directs with Richard Kinon, will produce the series. Post '48 RKO ( Continued from page 1 ) of 740 feature films, old and new, when such receipts exceed an average of $50,000 per picture. The first payment, approximately $17,083, will be paid to the Guild on signing the agreement. Monthly payments of a similar amount, are clue to commence next July. C. & C. Super Corp. guaranteeing all payments for C. & C. Television Corp., is represented by Fox. The SAG board now is discussing the method of dividing monies to be received by actors in the films in question, Dales said. It was pointed out here that Fox is not considered as possessing the same status as a major producer, and that any deal made with Fox is not to be construed as a precedent. TSTFC Sets Party The annual Christmas party of the National Television Film Council will be held tomorrow at the Delmon- ico Hotel here. HEW: e King And Four Queens Russ-Field-Gabco — United Artists — CinemaScope ark Gable, that intrepid boxoffice warhorse who this year is cele- ting 25 years of top stardom, carries his newest vehicle, "The King 1 Four Queens" on his brawny shoulders, and it is thanks to the still ent Gable personality and masculine aplomb that the film comes i oss for reasonably solid entertainment results. Exhibitors here and oad, who find Gable at 55 a highly durable romantic draw, regard- ; of the qualitv of his vehicle, will not be disappointed in their long- e favorite. This fabulous personality, for many years a champion the Motion Picture Herald polls for FAME, has proven superior to material many a time, and this handsome production, in Cinema- tpe and color by DeLuxe, serves him, if anything, somewhat better n some productions he has ploughed through in the past. \ rather sedentary Western with a minimum of action and a maximum romantic dalliance, Gable's new film, a Russ-Field-Gabco production jased through United Artists, offers Eleanor Parker as The King's :aff vis-a-vis, and very pert and attractive she is, but Jo Van Fleet res honors with Gable as the film's chief asset. This fine character ess was, never better as an embittered mother ol four outlaw sons, e of whom have been killed after stealing $100,000 in gold. able, a tarnished soldier of fortune, hears that Miss Van Fleet has den the gold near her home and is holding the four wives of her sons er her surveillance until the surviving son appears to claim his gold, 1 presumably, his woman. As the bodies of the three boys who died (re destroyed beyond recognition, and the fourth has disappeared, four voung ladies have no way of knowing if they are widows or not. determined on stealing the goid for himself, Gable makes up to Miss i Fleet and her daughters-in-law, Miss Parker, Jean Willes, Barbara hols and Sara Shane. Considerable dialogue and a plethora of prous hanky-panky ensues, with Gable winning the affections of all r lovelies before he is through. He also finds the gold, a quest which pie has come to regard almost as incidental what with the more eresting matters wing for his attention. Then he decides Miss Parker he one he wants, returns the money to the legal authorities, gets the 000 reward and the Gable-Parker combine makes for the sunset, "he three new personalities, Miss Willes, Miss Nichols and Miss me, are comelv misses, fetching and saucy, and in no wise shy when script calls for some snuggling with the Champ Snuggler of this any film era. Robert Waterfield was executive producer, David Hempstead pro- ved, and Raoul Walsh directed from a screenplay by Margaret Fitts 1 Richard Alan Simmons, based on a story by Miss Fitts. Alex North iposed and conducted an interesting music score. ming time, 86 minutes. General classification. For December release. Lawrence J. Quirk Ilti-PetrillO Br°therl>oo<» Dinner One Man's TViews By Pinky Herman WE WOULD like to see it happen because she has always been tops in our book, both as a star performer and as a fine person. We're referring to the fact that Kate Smith may soon sign an ABCon- tract to star in her own daytime TV series. La Smith, on her several recent guest appearances on Ed Sullivan's program, has proven she still is TOPS. . . . "Ozark Jubilee," ABCountry teleseries emceed by Red Foley which in less than two years has zoomed skyward in ratings and popularity, moves back into the Saturday night sked from Thursdays, starting with the Dec. 29 stanza. . . . Ida Lupino and Howard Duff will co-star in a new situation comedy TV series "Mr. Adams & Eve," CBSkedded Friday nights (9:00-9:30) starting Jan. 4. Scripter is Sol Saks and Robert Sparks is executive producer with Frederick De Cor- dova and Richard Kinon, co-directors. . . . Dot's new ace recording star Pat Boone, flies to England Monday to be starred on BBC-TV. & # "ft Dinah Shore has mapped out a four week p. a. tour during which she'll do her full hour NBColorcast Chevy Show" from New York, Nash- ville, St. Paul and Dallas. Her initial program away from Hollywood will originate in New York, Jan. 4, winding up Feb. 1 at St. Paul. Dinah will also sing for various charity and benefits in ten cities including shows for March of Dimes, The Heart Fund, Variety Clubs, the Rosalia Foundling Home and other national organizations and on Jan. 19th will sing for President Eisenhower and other notables at the Alfalfa Club in Washington. . . . Lew Parker and Betty Kean will make another guest appearance on Steve Allen's Sunday Night NBC-TVehicIe Jan. 13th. "The Bickersons" -wot else???? . . . Following a four-week engagement at the Hotel Roosevelt in New Orleans, Rusty Draper will return to his warbling NBChores Sunday, Jan. 9th on Ray Bolger's "Washington Square." And incidentally has anyone ever mentioned the fact that the music of Charles Sanford's Orchestra, is without doubt a major factor in the show's success? . . . TVision Sandra Stevens currently winning rave notices for her thespianing in the Broadway Productions, "Girls of Summer." She started the way Kim Novak did— opening refrigerator doors for TV Commershills. TheMj Ait Came To See "Baby DolV GUIDED by a unique golden pathway of flashing lights, celebrities from all walks of life including industry leaders and religious leaders turned out en masse for the formal world premiere of Elia Kazan's Newtown production of "Baby Doll," starring Karl Maiden, Carroll Baker and Eli Wallach, for Warner Bros, presentation, at the New York Victoria Theatre last night. A capacity audience cheered the motion picture, which was photographed from the Tennessee Williams' first original screenplay. The famed Actors' Studio benefited from the opening night's receipts, with the celebrated $50-a-seat ticket-holders also guests at a post-premiere champagne supper and dance at the Waldorf-Astoria. "Baby Doll," which has been headline news across the nation for weeks, attracted wide cover- age at its premiere from news reporters, syndicates, columnists, radio, and TV Newsreels. The picture enters regular run at the Victoria this morning. On the right, Jack L. Warner, left, president of Warner Brothers Pictures, is shown with Carroll "Baby Doll" Baker and her husband, stage and screen director Jack Garfein. Leonard Goldenson, president of American Broadcasting-Paramount Thea- tres, and Benjamin Kalmenson, Warner Brothers executive vice-president, were among the many industry leaders who were present at the thrilling event. Prominent among the religious leaders who attended wa1 Very Rev. James A. Pike, Dean of the Cathedral of St. ' the Divine, and Mrs. Pike. Elia Kazan, producer-director of the Newton pro- duction for Warner Brothers, is seen in the lobby of the theatre with Mrs. Kazan. Eli Wallach, one of the picture's stars, poses with a group of the celebrity usher Left to right are: Fay Emerson, Wallach, Betty Furness, Julia Meade and . Meadows. (t MOTION PICTURE DAILY 80, NO. 118 NEW YORK, U.S.A., THURSDAY, DECEMBER 20, 1956 TEN CENTS txy Test Seen ew's Board cks VogeFs adership \e Stockholder Asks ford, Executive Changes ph R. Vogel [lie first open threat of a proxy against the new Loew's man- Lent headed by president Joseph R. Vogel was raised at a press conference here yesterday morn- ing and was an- swered by a vote of confi- dence in Vo- gel's leadership by the Loew's board of direc- tors a few hours later. Joseph Tom- linson, Ft. Lau- derdale, F 1 a., 'actor and investor, owner of )00 shares of Loew's stock, raised oroxy fight threat in the office of ttorney, Benjamin Javits, brother •Jew York Republican Senator- Jacob K. Javits. Tomlinson said relieves he is the largest individual H/'s stockholder and described (Continued on page 5) •4 Denies Johnston, ru 'Talked Shop' From THE DAILY Bureau ASHINGTON, Dec. 19.-Motion ire Association president Eric ston left today for Spokane to the holidays. MPA spokesman said Johnston return to Washington about rst week in January, and that MPA president had not yet de- (Continued on page 4) ekvis'ion T odd if '■«• Loew's Quarter Net Up Over Year Ago Loew's earnings for the first quar- ter, ended Nov. 30, of the current fiscal year amounted to 33 cents per share (approximately $1,700,000), compared to 5 cents a share ($260,- 000) a year ago, according to in- formation released by the company's board of directors yesterday. $60,000,000 Loaned AB-PT American Broadcasting-Paramount Theatres has concluded an agreement with several financial institutitons for a firm loan of $60,000,000, President Leonard H. Goldenson has reported in a letter to stockholders. The AB-PT head said that $12,- 500,000 of the loan is to be taken down on Dec. 27, 1956; $42,500,000 on May 31, 1957, and $5,000,000 by (Continued on page 4) Affects Over 6,000 Workers Set Up Pension Fund For Film Exchanges Wage Increases of $3.75 Per Week Also A Part of New IATSE Pact with Majors Employer contributions to create a pension fund for more than 6,000 work- ers at motion picture film exchanges in 34 key cities throughout the United States have been negotiated by the International Alliance of Theatrical Stage Employes and 'Joy' Raises $21,000 For Two Charity Groups Rank, Fox Deal Signed With More and Angel From THE DAILY Bureau LONDON, Dec. 19 (By Cable). - The J. Arthur Bank Organisation has signed actor Kenneth More, who headed both the British and Interna- tional polls this year conducted Mo- tion Picture Herald for FAME to de- termine top money-making stars, and Maj. Daniel Angel, producer of "Reach for the Sky," Britain's biggest box office ^picture of 1956. More ytfas signed to a five-year con- (Continued on page 4) The world premiere of RKO Ra- dio's "Bundle of Joy," was held here last night as a charity benefit at the Capitol Theatre. Proceeds from the performance, totalling $21,000 were turned over to CARE and First Aid for Hungary, Inc. Ceremonies preceding the showing of the picture included addresses by Tibor Eckhardt, president of the Hungarian aid group, Murray D. Lin- coln, president of CABE, and George (Continued on page 4) Fred S. Meyer Heads Industry Pension Plan Front THE DAILY Bureau HOLLYWOOD, Dec. 19.-Fred S. Meyer today was elected president of the Motion Picture Industry Pension Plan. Approximately $5,000,000 has been accumulated in the pension fund since the plan was adopted in Octo- ber, 1953. Moving Picture Machine Op- erators. Blanket wage increases of $3.75 per week also are in- cluded in a new two - year agreement, re- troactive to De- cember 1, sign- ed by 13 major d i s t r i b uting c ompan ies— Warner Brothers, National Film Serv- ice, RKO, Paramount, United Artists, Columbia, Republic, Twentieth Cen- tury-Fox, Universal, National Screen Service, Loew's, Allied Artists and fiuena Vista. The pension fund established by (Continued on page 2) Richard F. Walsh Expect to Reach Agreement This Week on Submitting U.S. Films to Japanese 'PCA' The; member companies of the Motion Picture Export Association are ex- pectedlta reach agreement by the end of the week on the submission of their films to the Japanese Production Code Administration for approval or dis- approval, according to an official of the MPEA. The MPEA board, at a meeting earlier this week, discussed the matter and the proposal that the American companies join EIRIN, the Japanese association. Talks also centered on the Japanese five-year limitation on each imported film, the MPEA official said, adding that progress was being made in negotia- tions to lift that restriction. The MPEA meeting was devoted mainly to the Far East and its problems and Irving A. Maas, vice-president of the MPEA, reported on the conditions in each market which he visited while there. Freeman to Report on 'Jubilee' to Lewis Y. Frank Freeman, board chairman of the Association of Motion Picture Producers, will send a report on the "Golden Jubilee" business building; plan directly to Roger H. Lewis, chairman of the advertising and pub- licity directors committee of the Mo- tion Picture Association of America. The AMPP board met in Hollywood (Continued on page 4) Mexican Exhibitor Go into Production Will Special to THE DAILY MEXICO CITY, Dec. 19-GabrieI Alarcon, president of the Cadena de Oro (Golden Chain) theatre circuit and one of Mexico's top exhibitors has announced that he will also pro- ( Continued on page 4) -> Motion Picture Daily Thursday, December 20, 1 PERSONAL MENTION GEORGE WELTNER, president of Paramount Film Distributing Corp., and Jerry Pickman, advertis- ing-publicity vice-president, will re- turn to New York today from Hol- lywood. • Fayette W. Allport. representa- tive for the Motion Picture Export Association in London, left New York yesterday for Florida. • William Osborne, Near and Far East manager for Allied Artists Inter- national, has returned to New York following a tour of Asia, Africa and Europe. F. Hugh Herbert, writer, and Mark Robson, director, will arrive in New York from London today via B.O.A.C. • Manny Reiner, foreign sales man- ager of Television Programs of America, has returned to New York from Central and South America. • Charles Boasberg, supervisor of worldwide sales on Paramount's "The Ten Commandments," will re- turn to New York today from Char- lotte. • Robert Rossen, director, will re- turn to New York over the weekend from London via B.O.A.C. • William Pizor, vice-president of Lippert Pictures, will leave here at the weekend with his son, Irwin, for Hollywood. Herb Steinberg, Paramount na- tional exploitation manager, will re- turn to New York over the weekend from Denver. • Alan Ladd will return to New York from Europe today aboard the "Mauretania." Goldwyn Charities Bldg. To Be Opened Today HOLLYWOOD, Dec. 19 - The Samuel Goldwyn Permanent Charities Building at 463 North La Cienega Blvd., opens officially tomorrow. Gov. Goodwin Knight will dedicate the 875,000 structure donated to PPC by Goldwyn, founder and first pres- ident of the organization. Mrs. Knight, Goldwyn and Mrs. Goldwyn, Y. Frank Freeman and Steve Broidy, former PPC president, are slated to appear at the ceremonies. Deny Odeon Injunction In 'Oklahoma' Suit TORONTO, Dec. 19.-Odeon The- atres (Canada), Ltd., was denied an injunction yesterday against 20th Century-Fox, Ltd., and Famous Players Canadian Corp. by an Ontario Supreme Court judge here. Odeon had sought to prevent the showing of the CinemaScope version of "Okla- homa!" in Calgary and other spots where Famous Players had booked the film. The matter will still go to trial, however. In passing judgment Jus- tice Carl Stewart did not give reasons but from the argument brought be- fore him Monday he felt there was no clear right of one theatre company over another to have the film. The question arose because of a split in the company's product with Famous to have two-thirds while Odeon has one. 'Ten'' Reported Setting Advance Sales Record Box office records for "advance sales" of a motion picture have been broken by Paramount Pictures' Cecil B. DeMille production, "The Ten Commandments," in its first eight en- gagements in the U. S., according to Paramount officials. Approximately $2,250,000 has been grossed by the picture to date, the company said. It has been playing on a universal two-a-day, reserved seat policy. On the basis of these returns, Paramount estimates a world- wide gross of $50,000,000 within "the next few years." Pension Fuw Zanuck Still Abroad Principal photography on "Island in the Sun" has been completed and producer Darryl F. Zanuck will re- main in London for the editing, dub- bing and scoring of the 20th Century- UA Acquires 'Saga' "The Saga of Satchmo," a feature- length film about jazz musician Louis Armstrong, has been acquired for United Artists release from producers Edward R. Murrow and Fred W. Friendly, it was announced yesterday by UA president Arthur B. Krim. Fox CinemaScope release. The ro- mantic drama was filmed on location in the British West Indies, with in- teriors made in London. In 1957 one picture will stand apart . . . from 20th Century-Fox in CHHemaScoPEi ( Continued from page 1 ) the agreement is to receive six ce for each hour worked, up to strait time maximum of 37)2 hours week, thus augmenting the wee wage increases of $2.25 per full-t employee. The fund will be adn istered jointly by the employers i the I.A.T.S.E. Special provisions remain to worked out in light of the fact 1 three of the companies— Loew's, R and Twentieth Century-Fox— had j: sion plans of their own in effect p to the industry-wide agreement. In addition to the monetary be fits, the new contracts provide number of others: Previously, the maximum am paid vacation was two weeks. H( after, there will be a third week employees who have worked years or more for one company. In the past, the top severance lowance was the equivalent of se weeks' pay. That has been uppec! eight weeks' pay after 16 years employment, nine weeks after years and 10 weeks after 20 year New Ruling on Seniority A new seniority clause prov that "all lay-offs and all rehiring lowing lay-offs shall be made aco ing to seniority within each of respective exchanges covered by agreement, provided that the se employees shall, in the judgmen the employer and the union, 1 the necessary qualifications, ex ence and ability to perform available work. In the event dispute, the matter shall be refe to the I. A. general office or hJ office of the distributor involved Negotiations were handled for Alliance by a committee appoi by International President Richar Walsh, consisting of General Se! tary-Treasurer Harlan Holmden, ch man; International Vice-Presic Louise Wright; International Re sentative Walter F. Diehl and Spe'Im Representative Richard Scott. On the company committee \*l r H. C. Kaufman, Columbia; Clan Hill, 20th Century-Fox; Larry L ansky, Warner Bros.; Chester National Film Service; Eugenel Caser, RKO; Arthur Israel, P| mount; Jules Chapman, United tists; Joseph McMahon, Repu Thomas Murray, Universal; Eli D ler, National Screen Service; Mic M. Rosen, Loew's; Roy M. Bre Allied Artists, and Louis Gaudn Buena Vista. Republic Holidays Republic Pictures offices here be closed all day Monday, Dec. and after 1:00 P.M. Monday, 1 31, the company has announced. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwm Kane, Editor; James D. Ivers, Managing Editor; Richard Centner, News Editor; Floyd E. S Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William* R. We; Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." M; Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Hei Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a pari Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, J 938, at the Post Office at New York, N. Y., under the ac March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Menefit Premiere for RK09s 'Bundle of Joy RKO's "Bundle of Joy" was unveiled last night at the Capitol Theatre with a gala charity world premiere, proceeds of which were donated to First Aid For Hungary, Inc., and CARE. The auspicious opening was attended by a glittering array of industry leaders, exhibitors, film, stage, radio and television stars and prom- inent social and diplomatic figures. Photog- raphers from Gotham's newspapers were present for the gala premiere. Eddie Fisher and Debbie Reynolds, who are starred in the Technicolor production, represented the film's cast at the glittering occasion. In the photo at the right is shown a portion of the great crowd which gathered in front of the theatre prior to the opening of the perform- ance, drawn there by the double attraction of the most worthy cause aided by the premiere and by the veritable galaxy of prominent personages participating in the event. bundle of Joy" stars Debbie Reynolds and Eddie Fisher e here shown with Msgr. Bela Vargas, of First Aid Dr Hungary, Inc. Eugene Picker, vice-president of Loew's Theatres; Walter Branson, RKO vice-president in charge of world- wide distribution, and Himan Brown, executive producer of Galahad Productions. at Levy, RKO eastern sales manager, Thomas F. O'Neil, chairman of the board Fred Schwartz, president of Distribu- td Sid Kramer, RKO foreign sales man- of RKO Teleradio Pictures, and Walter tors Corporation of America, and Mrs. ;er. Branson, RKO vice-president in charge of Schwartz. worldwide distribution. (Advt.) 4 Motion Picture Daily Thursday, December 20, I a o r>nn t ~. <• i 9 ri • . (Continued from page 1) Oct. 1, 1958. There is an option for an additional $5,000,000 exercis- able by Oct. 1, 1958, he said. Goldenson told stockholders that of the proceeds, $37,234,000 will be used to pay off existing debts and the bal- ance will be added to the working capital. The loan will mature serially from July 1, 1957, to July 1, 1977, with a final maturity on Jan. 1, 1978, he said. "The loan fortifies the company's financial position so that its activities can be expanded on a sound and care- fully planned basis, and in particular, will provide the funds to finance the further growth, including additional facilities required in television," Goldenson said. The letter to stockholders accompa- nied the AB-PT fourth quarter divi- dend check. The payment on the common stock includes an extra divi- dend of 30 cents a share, an increase of 10 cents over last year's extra divi- dend, in addition to the regular quar- terly dividend of 25 cents a share. The preferred dividend is at the regu- lar rate of 25 cents per share. Johnston and Nehru (Continued from page 1) cided whether he would go to Holly- wood while on the West Coast. An MPA spokesman denied pub- lished reports (not in Motion Pic- ture Daily) that Johnston had dis- cussed the 100 per cent import duty increase in India with Prime Minister Nehru during the latter's current visit to Washington. Any such discussion would have been "most inappropri- ate," the spokesman stated. He said MPA had taken the matter up with the Indian government through the proper channels here— lodging a pro- test with the Indian Ambassador. The Ambassador has already taken the matter up with the Indian Finance Minister, it was reported. Johnston will probably not leave for his expected European trip until mid-February, it was added. SEEKING PRODUCT? Two fine little feature pictures available. Newly produced. Shot in New York City. Write, wire or phone F0RM0NT FILMS 129 East 61st Street New York 21, N. Y. TE 8-4764 REVIEW: Full of Lite Columbia Picture: The trials and tribulations of pregnancy for the first time as experienced by an expectant mother and her relationships with house, home and family are presented in Columbia Pictures' "Full of Life" in a highly humorous, fight-hearted fashion which should keep adult audiences entertained throughout. Director Richard Quine has kept the story, scripted by John Fante, moving at a fast pace and has secured fine performances from an excellent cast topped by Academy Award winner Judy Holliday, Richard Conte and film newcomer, Salvatore Baccaloni, of Metropolitan Opera reknown. Fred Kohlmar produced. Much can be acclaimed about the acting performances of the top marquee attractions. However, special mention must be given to Bac- caloni, who steals the show from the veteran film actors, Miss Hollidav and Conte. The newcomer is presented in his first film role as an Italian stonemason, the father of Conte, who loves to drink wine and to rule his brood with an iron hand. Miss Holliday also is exceptionally fine in her role as the expectant mother. She has compulsions and obsessions and goes on binges— eating, reading books and demanding cleanliness to be sure that her baby will not emerge in a germ-ridden world. She is aghast at her "cow-shaped" figure and, in one funny sequence, with the aid of a full mirror, studies her misshapen body with such concentration that audiences can't help but laugh. Conte is presented as a struggling writer, who finds it difficult to do his work, because of his wife's pregnancy, his termite-ridden home, and his father's strong will. The story begins when the kitchen floor crumbles beneath Miss Holli- dav. In order to save a huge repair bill, Conte enlists the aid of his father, Baccaloni, who is an all-round repair man. However, Baccaloni wonders why Miss Hollidav and Conte haven't given him several grand- children after six years of marriage, and he carefully informs them about old-country recipes, such as garlic, sure to bring bov babies. In ensuing humorous scenes, Baccaloni expresses his distaste for the stucco home in which his son and daughter-in-law reside, and he pro- ceeds to rip it apart, verbally and physically. The situation reaches its climax when the nearly-due Miss Holliday and Conte are married in a church ceremony to please Baccaloni, who feels, their civil ceremony was not legal. Immediately after the wedding Miss Holliday gives birth to her first child; Conte sells a story; Baccaloni builds a huge fireplace in the house "for mv grandson," and the kitchen floor is repaired bv a carpenter. And everybody is happy. The sole reservation one may have about the film is the manner in which pregnancy is kidded throughout. In one sequence, Miss Hollidav is in a wedding gown, going pregnant into a hospital, and this may raise some eyebrows. Supporting the principals excellently are Esther Minciotti, Joe De- Santis, Silvio Minciotti and Penny Santon. Fante, who wrote the orig- inal novel, also wrote the screenplay. Running time, 91 minutes. Adult classification. Release, in February. Lester Dinoff Mexican Exhibitor (Continued from page 1 ) duce films next year on a consider- able scale. He revealed that he has $2,400,000 available to make pictures during 1957. He denied rumors that he will go to Europe, saying that he intends to remain in Mexico and concentrate on exhibition and production. Baldwin Cancels Tour Charles Baldwin, overseas repre- sentative for the Motion Picture Ex- port Association, will not go to Egypt to study restrictions imposed in that country on American companies, it was reported here yesterday. Baldwin, who will arrive in New York today from Europe for a Christmas vaca- Freeman to Report (Continued from page 1) earlier this week to discuss the busi- ness building program, which in- cludes the proposal to conduct an Sweepstakes in conjunction with the annual nominations and presentations of the Academy Awards. The latter proposal was given tacit approval by the board of governors of the Academy of Motion Picture Arts & Sciences. Lewis, national di- rector of advertising, publicity and exploitation for United Artists, has not received an official report from the West Coast group thus far, it was reported here yesterday. tion, has had difficulties in securing a visa to Egypt. He finally received one, but decided to cancel the tour. (Continued from page 1) Jessel. Lincoln said that the proce to CARE were the largest receiv from a motion picture premiere. The premiere was attended by number of entertainment world ; civic and social personalities. At the presentation of the film, the sfc Eddie Fisher and Debbie Reynol hosted the attending notables at party at the Empire Room at Waldorf-Astoria Hotel. Rank, Fox Deal ( Continued from page 1 ) tract in a three-way production d-j i involving the actor, Rank and 2| I Century-Fox. He will appear seven pictures for Rank, three Fox, and five independent films Angel. Maj. Angel is scheduled to prodi the 15 pictures with More, wh have been budgeted at four mill, pounds, the company announi Two of the productions have b announced as "She Carries Her Na with Pride" and "Seven Thundei to be made in 1957. 1 JK 4 Mrs. Lydecker Dies BOSTON, Dec. 19-Funeral se ices for Mrs. Mary L. (Condon) 1 decker will be held tomorrow at Agnes Church, Arlington, Mass. 1 president and treasurer of Film 1 change Transfer Co., she died of heart attack Monday. She was widow of Henry T. Lydeclf founder and operator of the larg^1' film carrier service in New Engla who died in 1940. Circuit Host to Oldste LOS ANGELES, Dec. 19.-Met^ politan Theatre Corp. will entert 1,800 Los Angeles County reside- over 65 years of age at the Orphef Theatre tomorrow for the screen- of "Hollywood or Bust," sponsored i t county supervisorjphn Anson Fcj « as the first in an annual series. \\\ J i If I 1 FLY B OM ARISTOCRAT OF THE AIR Direct New York • Londonl 1 I ! BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave.. New York 17. N. Y.. tel. MU 7-8900 ilarsdav, December 20, 1956 Motion Picture Daily - oew's Board ( Continued from page 1 ) se of his proposals for changes i ch he said might avoid a proxy lit if they are achieved. 3is proposals were contained in a er delivered to Vogel last Monday released to the press yesterday, ey included removal from the Iw's board of directors of five mem- i aligned with management, other p Vogel and Arthur Loew, chair- h. They are: Charles C. Mosko- i. Loew's treasurer and vice-presi- it; Charles M. Reagan, vice-presi- t in charge of distribution; How- Dietz, vice-president in charge of ,ertising-publicity; Benjamin Mel- :?r, Loew's counsel, and George A. wnell of the law firm of Davis, k, Wardwell, Sunderland & ndl, special counsel to the com- H " ' "omlinson told the press conference he also wanted Moskowitz and ^tz dissociated from the parent many. Wants Representation on Board h addition, he said he wants all iges of the former Nicholas M. t-nck and Dore Schary regimes and r influences at home office and tio eliminated. Tomlinson also its representation on the board of ctors but declined to say how iv directors he would settle for. A pany statement said Tomlinson been offered a board post on sev- occasions. omlinson refused to comment on >rts that he had at first asked for •n places on the board of 13, and sequently reduced the request to He also declined to confirm a Bit that he was prepared to post 5,000 to finance a proxy fight, omlinson said he conferred with is B. Mayer, former head of D-M production, in Hollywood ■xs\ weeks ago and asserted that /er had offered to return to the ilio if Tomlinson succeeded in his hands for changes "for sufficient § to make the Lion roar again." ilinson added that "under no cir- istances would he (Mayer) lend self to the present management." Annual Meeting Feb. 28 oth Tomlinson and Javits insisted they have organized no stock- lers' committee nor have they de- fd to go ahead with a proxy con- lJ yet. The Loew's annual meeting Scheduled for Feb. 28. They said •eply to questions that they have i f erred with other large stockhold- EASERETTES FAMOUS FOR MANY USES! These 3 frame trailers feature art batk* grounds, photos and compelling off-stage voice) NO CONTRACTS, NO RETURNS! Crooks, Wall Streeter, Resigns from Loew's Richard Crooks, a partner in the brokerage firm of Thomson & Mc- Kinnon, who was elected to the Loew's board of directors last month to fill one of two vacancies occasioned by the resignations of representatives of Lehman Bros, and Lazard Freres, has submitted his resignation, it was disclosed yesterday. ers and their representatives but have as yet formed no alliances with others. They apparently have no can- didate in mind for president or other offices in the event they pressed a proxy fight. Stanley Meyers of Wometco Thea- tres, Miami, was an observer at the press conference in Javits' office but disclaimed a part in the Tomlinson program. Both Meyers and Javits said they own Loew's stock. Company Issues Statement Loew's statement issued following the board meeting said that Tomlin- son's letter had been "fully explored" at the meeting prior to the directors' expression of confidence in "the new leadership" of Vogel. It reiterated a desire to have the "fullest stock- holder expression and representation in the management of Loew's affairs." Vogel said: "It has always been the intention of the company to have a majority representation on the board of non-employes." The last stockholders meeting elected seven non-company members and six man- agement, he pointed out. Vogel add- ed that he would release a detailed program on the future of Loew's at an early date and pointed out that he had already implemented several of the suggestions called for by Tomlin- son and his associates. Both Schenck and Schary have been disassociated from active management of the com- pany's affairs. Calls Vogel '¥nhampered' A spokesman for Loew's said: "It must be perfectly clear that Vogel has been in his new post for less than 60 days. He comes to the production and distribution organization with an open mind and is unhampered in his decisions by any previous manage- ment or any personal ties. During this short time that he has been in office he has made drastic, even dra- matic, changes in leadership in the direction of the corporation's affairs. "Ironically, Tomlinson has, both publicly and privately, voiced his con- fidence and enthusiasm for Vogel and his new leadership. It seems obvious that Vogel's sincerity and integrity are unquestioned, and therefore he should be given every opportunity to demon- strate his leadership. "Vogel will be available in the fu- ture, as he has been in the past, to stockholders, bankers and other inter- ested parties, in helping to establish a program for the future of Loew's that will lead to increased profits and increased dividends." Television Today Writers Guild-NBC Suit Settled Out-of-court The Writers Guild of America, East, Inc., and the National Broad- casting Co. have reached an out-of- court settlement on a law suit against NBC in excess of $1,000,000. At the same time, Writers Guild agreed to withdraw a formal unfair labor prac- tice charge against NBC filed with the National Labor Belations Board. Both the suit and the complaints were based on a Guild contention that NBC during the Democratic national convention in Chicago had paid to enroll a number of Guild newswriters without their knowledge or consent in the National Association of Broad- cast Engineers and Technicians. In its complaint to the NLRB, the Guild said that NBC "interfered with, re- strained and coerced," a number of its employees "by obtaining member- ship cards for said employees in NABET" and "by paying dues for said employees without their knowl- edge or approval." Guild Named Bargainer The newswriters involved are among the 70 or more employed on news and special events programs produced in New York by NBC un- der terms of a contract which names the Guild as their sole and exclusive bargaining agent. Buy Atlanta Station ATLANTA, Ga., Dec. 19 - Radio station WOAK has been sold to three local people who have been operating the station under a lease for two-and- a-half years, it was announced by J. D. Woodruff, Sr., of Columbus, Ga., the former owner. The station was purchased by Stan Raymond, Senas Sears and Dorothy Lester, Woodruff said. The company broadcasts Negro programs and is considered one of the most successful operations of its kind, Woodruff, who is president of the new company, asserted. Book Holy Mght> "Holy Night," a 30-minute TV film dramatizing the birth of Jesus, has been booked by stations in 22 mar- kets for exhibition on Sunday, Dec. 23. Irving M. Lesser, president of Major Television Productions, Inc., distributors of the subject, said that among the markets set for the simul- taneous showings are Cleveland, Cin- cinnati, Louisville, Richmond, Nash- ville and Youngstown. Langlois Moves Langlois Filmusic, serving numer- ous producers of programs and com- mercials in the TV and film fields, has moved its entire operation to 1755 Broadway here, according to Cy Langlois, Jr., president. Who's Where Michael Boland and J. Russell Gavin have been elected assistant treasurers of ABC, it has been an- nounced by Simon B. Siegal, treas- urer of the company. Boland has been a member of the ABC cost control unit since Nov. 1955, and Gavin has been chief accountant of the company since Sept. 1954. □ Oliver Treyz, vice-president in charge of television at ABC, has been appointed to the television board of directors of the National Association of Radio and Television Broadcasters, it has been announced by Harold E. Fellows, president of NARTB. Treyz replaces Ernest L. Jahnke, Jr., who recently resigned his vice-presidency at ABC. □ Dr. Douglas Steel of Prince Ed- ward Island and Kenneth G. Mont- gomery of Edmonton, Alberta, have been appointed governors of the Canadian Broadcasting Co. for three- year terms. □ Vinton Freedley, Jr., has been elected a vice-president and member of the board of directors of TV Dept., Inc., it was announced by William R. Deering, president of the company. Freedley was formerly national sales manager for NBC Radio. □ Bruce Bryant, account executive at CBS Television Spot Sales, has been named eastern sales manager of that organization, John Schneider, general manager, has announced. Bryant re- places Tom Judge, who has resigned from the company. Buy Four N.Y. Scripts Television Programs of America has announced the purchase of four scripts from New York writers for the com- pany's new TV series, "New York Confidential." Jerry D. Lewis, Jack Bennett, John Butler and Palu Frank- lin are the authors of the properties, all to be shot on New York sites. Ga, Institute Slated ATHENS, Ga., Dec. 19-The 12th annual Georgia Radio and TV Insti- tute will be held at the Henry Grady School of Journalism at the Univer- sity of Georgia here Jan. 23-25, it was announced by the Georgia Association of Broadcasting and the Grady School, sponsors of the affair. Sapphire in N.Y. Sapphire Films, Ltd., producer of TV adventure series films for Official Films, Inc., has opened a New York office under the management of Peggy Phillips. Miss Phillips will serve as American story editor for Sapphire, a London firm, at the new office at 420 Madison Ave. the RAINMAKER "Sweeps from the screen with the force of a whirlwind! Behind that impact is the masterful playing of Burt Lancaster and Katharine Hepburn! Blasting emotional force!" — Alton Cook. World-Telegram & Sun the RAINMAKER . ..„.,.„.,.. theme and bull's-eye hitting performances! Lancaster has never been better or half as rip-roaring! Hepburn wrings your heart!" —Archer Wins ten, Post the RAINMAKER "Shines! Very funny ...always tender! A pot of gold!" — Will/am K. Zinnser, Herald Tribune the RAINMAKER -=>,„. Hepburn and Lancaster in elegant performances! Will undoubtedly capture you!" — Justin Gilbert. Mirror the RAINMAKER Katie »n* M score solidly! Lancaster gives a convincing and breezy performance . . . Miss Hepburn makes the most of her role!" — Rose Pelswick, Journal-American the RAINMAKER "HIGHEST RATING! Katharine Hepburn will undoubtedly be nominated for an Oscar! Burt Lancaster is fascinating . . . can take a bow for his performance!" — Wanda Hale. Daily News the RAINMAKER sp^es humor and sentiment all over!" jMShL -BoSiey cither, nmes BURT KATHARINE HAL WALLIS' Production LANCASTER • HEPBURN THE RAINMAKER CO - STARRING WENDELL COREY • LLOYD BRIDGES • EARL HOLLIMAN • CAMERON PRUD'HOMME TECHNICOLOR® • Directed by Joseph Anthony Screenplay by N. Richard Nash Based on the play produced on the New York stage • Music score by Alex North ■ A PARAMOUNT PICTURE WORLD PREMIERE ENGAGEMENTS NOW PLAYING: ASTOR - New York City • FOUR STAR - Los Angeles A i Merry *hristmas MOTION PICTURE DAILY A . ■ Merry Christmas 80, NO. 119 NEW YORK, U.S.A., FRIDAY, DECEMBER 21, 1956 TEN CENTS e Improvement oew's Holders oice Doubts n Proxy Tilt lr Vogel Is Making Good igress; Ask Fair Trial pokesmen for large stockholders .oew's, Inc., said yesterday they ? made no commitments with any ir stockholders or group to en- '; in a proxy contest with the com- f's management for control at the ml meetting next Feb. 28. |te statements included assertions j some that they believed that Jo- i R. Vogel, Loew's president, is on (Continued on page 2) pare Rough Draft * 'Sweepstakes' Data concerted effort is being made by advertising and publicity directors mittee of the Motion Picture As- ation of America to prepare a gh draft on how the Academy .rd Sweepstakes will be conduct- (Continued on page 4) EA To Submit Films Japanese 'PCA' he board of directors of the Mo- Picture Export Association has limously ratified a proposal that member companies submit their i to the Japanese Production Code ministration, it was announced by official of the MPEA here yes- lay. he matter of joining EIRIN was n up by the MPEA board at its ting earlier this week. The direc- before giving unanimous ap- tal to the move, conferred with individual companies before fying the MPEA that each will nit their films to EIRIN for ap- 'al or disapproval. To Achieve Full Results' Public Should Be Educated in What The Production Code Means: Flick Special to THE DAILY ALBANY, Dec. 20.— The Motion Picture Association should promote "a com- prehensive and imaginative effort to create greater understanding on the pub- lic's part of the Production Code," in the opinion of Dr. Hugh M. Flick, execu- tive assistant to the State Commis- sioner of Education and former direc- tor of the Department's Motion Pic- ture Division. Dr. Flick said: "Wherever there are rules or regulations to be enforced, it is important that they be understood. In the case of the motion picture Pro- duction Code, this understanding should most certainly be shared by the public. In fact, I think such an un- derstanding is essential if the Code is to achieve the full results which the Motion Picture Association hopes. With understanding will come strong- er support for the Code." Dr. Flick added that while no one "can quarrel" with the principles of the Code, there is the matter of "in- terpretation and administration" to be seriously considered. "Here lies the difficulty and clanger," he stated. "The Motion picture Production (Continued on page 4) '57 Brotherhood Award To Go to Jack Warner jack L. Warner, president of War- ner Bros. Pictures. Inc., has been named recipient of the 1957 Brother- hood Award of t h e National Conference of Christians and Jews, it was an- nounced yester- day by William |. Heineman and Spyros S. Skouras Jr., na- tional eo-chair- JHRB men of the H itmJESBm amusement in- dustry's Broth- Jack L. Warner erhood Drive. The award is made in recognition of Warner's contributions to better understanding among Americans of all faiths." It will be presented to the veteran mo- tion picture executive at the 12th an- nual Brotherhood Dinner at the Wal- dorf-Astoria Hotel in New York on Jan. 24. The testimonial gathering, which (Continued on page 5) Goldwyn Praises PCC As Gift Building Opens From THE DAILY Bureau HOLLYWOOD, Dec. 20.-In the presence of state, county, city officials and industry leaders, the Hollywood Permanent Charities Committee today dedicated its new $75,000 headquar- ters building donated by Samuel Goldwyn with appropriate ceremonies witnessed by press and profession. Goldwyn, after accepting a gold (Continued on page 4) Revised Code Pleases Bishops Group Head Special to THE DAILY ALBANY, Dec. 20-Bishop William A. Scully, chairman of the Catholic- Bishops' Committee on Motion Pic- tures, said today speaking for the committee that he was "pleased" with the revised Production Code re- leased last week by the Motion Pic- ture Association of America. He de- clared he was "aware of the pres- sures put upon the committee (Continued on page 4) Television Today p7 Marc Spiegel Sees Business Way Ahead in Europe in '57 Attributes Expected Jump To Sales in Red Lands By LESTER DINOFF Motion picture theatre business in Continental Europe for the American companies will increase considerably next year due to the sale of product to Iron Curtain countries, Marc Spie- gel, overseas representative for the Motion Picture Export Association, said yesterday in reporting that the official license agreements with Po- land and Czechoslovakia should be signed in 15 weeks. Spiegel, who arrived in New York (Continued on page 4) TESMA, TEDA Slate Joint '57 Events Theatre Equipment and Supply Manufacturers Association and the Theatre Equipment Dealers Associa- tion will meet concurrently Sunday and Monday, Nov. 17 and 18, 1957, for business and social events at the (Continued on page 4) Holiday Theatre Here To Play Films Again Broadway will acquire a new first- run motion picture theatre next Wed- nesday when the former Holiday Theatre becomes the Central Theatre, opening with "Dance with Me Henry," a United Artists release. The Central, to be operated by Maurice Maurer, who formerly headed the Victoria, Astor and Bijou theatres before their acquisition by City In- vestment Co., has been closed for re- furbishing and modernization. As the Holiday, it has presented both films and legitimate productions. Motion Picture Daily Friday, December 21, 19! PERSONAL MENTION C"> EORGE D. BURROWS, Allied J Artists executive vice-president, will leave Hollywood today for New York. Arthur Silverstone, 20th Cen- tury-Fox assistant general sales man- ager, has returned to Mt. Sinai Hospi- tal here for treatment of a throat ail- ment. • Robert Wilby, president of Wilby- Kincey Theatre Service, Atlanta, was host there at a Christmas party for Film Row bookers and theatre man- agers. • Dimitri Tiomkin, composer, will return to Hollywood today from New York. • James Mason will return to New York from London on Saturday via B.O.A.C. • R. A. Edmondson, Jr., vice-presi- dent of Dixie Drive-in Theatres, At- lanta, has been elected a director of the DeKalb County Federal Savings and Loan Association. • Sarah Churchill will return to London tomorrow from New York via B.O.A.C. Over 300 Theatres Set 'Zarak' for Holidays More than 300 theatres across the country, including 18 major circuits, have responded to the six-month trade paper advertising campaign for "Zarak" and have booked the War- wick production as their Christmas- New Year's holiday attraction. 545 Enter Contest A total of 545 theatremen have al- ready formally entered the "King of Showmen" contest that will award $2,500 in cash and a Hollywood trip for the best local campaign on "The King and Four Queens," it was an- nounced this week by Roger H. Lewis, United Artists national direc- tor of advertising, publicity and ex- ploitation. No Paper Monday, Tuesday MOTION PICTURE DAILY will not be published Monday, Dec. 24, or Tuesday, Dec. 25, because of the Christmas holidays. John Lefebre Report Confirmed of Fox European Change Murray Silverstone, president of 20th Century-Fox International, yes- terday announced the appointment of Albert Cornfield as supervisor of Continental Eu- rope, England and the Near a n d Middle East, effective January 1, con- firming a report from Paris pub- lished in Mo- tion Picture Daily Wednes- day. James F. Pattinson con- tinues as man- aging director of England. John Lefebre, general sales man- ager of Continental Europe and the Near and Middle East, has been ap- pointed managing director of the countries comprising these territories, headquarters as heretofore, in Paris. Lefebre joined 20 th Century-Fox International in 1945, being assigned to the Near and Middle East as super- visor after having been attached to the film section of SHAEF during the war. Prior to World War II, Lefebre was with M-G-M for fourteen years. In 1951 he was promoted to sales man- ager of Continental Europe and the Near and Middle East areas, which position he held until his appoint- ment of managing director. It was also announced that Oscar Lax, home office representative in the Near and Middle East, will become assistant to Lefebre with headquarters in Paris and William Lampros will succeed Lax as supervisor of the Near and Middle East, in addition to car- rying on in his current status as the company's managing director for In- dia, Pakistan and Burma. W. E. Drumbar Dies; Tennessee Exhibitor KNOXVILLE, Dec. 20. - William E. Drumbar, associated with local theatre business for 40 years, died at Baptist Hospital here after a long illness. Drumbar started here as city man- ager for the Publix Theatres Corp. in 1917. He travelled to North Caro- lina and Texas as district manager for the company, which later became the Wilby-Kincey chain. List Dividend At a meeting of the board of direc- tors of List Industries Corporation (RKO Theatres) held yesterday a dividend of 25c per share was de- clared payable on January 14, 1957, to holders of record at the close of business on Dec. 31, 1956. letter-Writer Is Agreed Theatre Is 'Utility' Special to THE DAILY MINNEAPOLIS, Dec. 20 - Ben- jamin N. Berger, Minneapolis circuit owner and president of North Cen- tral Allied, who has maintained for a number of years that the motion pic- ture industry is a public utility and therefore film rentals and other dis- tributor practices should come under federal regulations, last week found his campaign had taken a new and unexpected twist. In a letter to the editor of the Minneapolis Tribune, A. Benjamin Anderson of Minneapolis complained about ticket-scaling practices at the Lyceum Theatre, Minneapolis legit house which is operated by Berger. Anderson maintained that the Ly- ceum "is in one sense a public utility" and advocated a one-price policy for the entire house. FJP To Honor Weede, Garland and Andrews Judy Garland, Julie Andrews and Robert Weede will receive awards for their "achievement in their chosen profession" on Tuesday afternoon, January 8, in the Grand Ballroom of the Hotel Sheraton-Astor here. The occasion will be the "Mark of Achievement" luncheon of the Amusement Division of the Federa- tion of Jewish Philanthropies. Oscar Hammerstein II, chairman of the awards committee and Harry Brandt of Brandt Theatres, chairman of the luncheon committee, yesterday announced the selection of the stage group which will join with the pre- viously announced winners in the motion picture field, producer Michael Todd, UA executive Arthur Krim and actress Judy Holliday. In addition, a posthumous award for service and leadership in the film industry will be presented to the fam- ily of the late Jack Cohn of Columbia Pictures, one of the pioneers in the field. Loew's Holder Bankers Trust Names Golden Vice-President Herbert L. Golden, in charge of the Amusement Industries Group at Bankers Trust Co. here, has been named vice-president, it was an- nounced yesterday by S. Sloan Colt, chairman of the board. Golden, who began his career with the bank in 1952, was elected an assistant vice- president in 1954. During World War II, he served as a lieutenant in the United States Navy for three years and as a mem- ber of the film staff of the U. S. Government for one year. ( Continued from page 1 ) the right track and deserves more tir to put his new plans and policies in effect. Some noted that consideraf progress in this direction has be> made already at the studio and in t field, and that more is to be expecte Vogel is scheduled to leave for t Coast tomorrow for a stay of abo two weeks. The statements were made in rep ; to inquiries as to whether any of t j large and potentially dissident stoc. holder groups is prepared to suppt a proxy contest should one be initiat by Joseph Tomlinson, who told t press Wednesday that his 250,0 shares of Loew's are believed to ma him the largest individual stoc holder. Wants Five Resignations Tomlinson is demanding that fi management representatives resi from the Loew's board. They are C. Moskowitz, Charles M. Reag; Howard Dietz, Benjamin Melnil and George A. Brownell. The lat was described as a management rep; sentative by Tomlinson even thou he is a partner in the law firm Davis, Polk, Wardwell, Sunderla & Kiendl, special counsel for Loew Tomlinson has not revealed how ma of the vacancies he would expect fill if his demand was met. Stockholders' spokesmen who woi comment on the Tomlinson pr< statements, which were joined in Benjamin Javits, his counsel, who a is a substantial stockholder in Loew noted that Vogel has a definite pi gram for improvement of the compa and that they believe it to be to t stockholders' interests to give the w company head a fair chance demonstrate how much of it can realized. Points to Short Tenure "Vogel has been in office only weeks," one said. "It is not reasonal to expect him to correct a situati in that time that has been years in t making. It is apparent that his pi? to cut deadwood and costs at the si dio and in the field are making he; way. He has other significant pit in work which, if effected, will be major import to stockholders." NEW YORK THEATRE RADIO CITY MUSIC HALL— i Rockefeller Center GLENN FORD starring in Cinemascope and METR0C0L0R in 'THE TEAHOUSE Of THE AUGUST MOON" AN M-G-M PICTURE and THE MUSIC HALL S GREAT CHRISTMAS SHOW MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwm Kane, Editor; James D. Ivers, Managing Editor; Richard Gestner, News Editor; Floyd E. Sto Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manaeer; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R Wea\ Editor, Telephone HOlIywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams B nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, S: days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Gable address: "Quigpubco, New York" Mar Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications; Motion Picture^ jjfera Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television :Todav, published rjaily as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Fost-'Office at?- New York, N Y, under the act March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. j " A CPA D A JL k_>J V^_^ JL JL A extends to all our friends in the Entertai n ment World Season's Greetings and Best Wishes for a Happy and Prosperous New Year! THE AMERICAN SOCIETY OF COMPOSERS, AUTHORS AND PUBLISHERS 575 Madison Avenue, New York 22, New York Motion Picture Daily Friday, December 21, I9j Europe in '57 (Continued from page 1 ) from his Paris headquarters mid-week, pointed out that picture business in France, Holland, Belgium and West Germany was affected by the Middle East-Suez crisis. "In Paris, business dropped from 25 to 30 per cent in first run thea- tres at the start of the crisis. The public had no heat, no gasoline, and started hoarding staples. What the trend will be in business for the next few months, it is difficult to foresee," he said. The MPEA representative said that billings in Holland are now off by fixe per cent; Belgium, stable; West Germany, about even; and "nothing doing" in Denmark and Spain. American films could considerably help the political scene in Poland es- pecially as that country's people have a great thirst for Western culture and ideas, Spiegel believes. He said that when he returns to Europe in late fanuary, he will resume negotiations for the sale of American product to East Germany. Sales to Hungary have been temporarily stymied by the political scene there, he said. Official Pact to Be Signed "The gross revenue to the nine companies which are currently selling films to Poland and Czechoslovakia depends on the features which they select," Spiegel said. An official li- cense agreement will be signed after they finish screening all 60 features in 15 weeks and a flow of dollars will begin to the American companies through the U.S. I. A. money guaran- tee program, he stated. MPEA president Eric Johnston, at his press conference announcing the decision to sell American product be- hind the Iron Curtain, estimated that the revenue would be in the neigh- borhood of $500,000 annually. 'Sweepstakes' ( Continued from page 1 ) ed" for presentation to the Academy of Motion Picture Arts & Sciences in Hollywood, according to an MPAA official. The work is being conducted by Alfred H. Tamarin of United Artists, who currently is in Hollywood. Ta- marin appeared before the board of governors of the Academy last week and received "tacit approval for the Sweepstakes," the MPAA official said. However, he now is preparing a rough draft of the specifics involved. Meanwhile, the MPAA business building coordination committee is awaiting an official report from Y. Frank Freeman, board chairman of the Association of Motion Picture Producers, on the "Golden Jubilee" business building plan. Freeman, late Wednesday evening, notified Roger H. Lewis, advertising-publicity group chairman, that the AMPP had ap- proved the plan. The MPAA official said here yester- day that once the AMPP report is received, it is hoped that an all-in- dustry meeting could be called for next week "or at the earliest date." REVIEW: The Wrong Man MPAA Code Warner Bros. Alfred Hitchcock is a director with a distinction he shares with only a few of his colleagues: His name means something to the public. Seen on the marquee it immediately suggests to the potential moviegoer a suspense story, filled with surprising twists in the plot, sprinkled with wit and set most of the time in a sophisticated milieu. "The Wrong Man," the famed director's new film for Warner Brothers, represents quite a departure from standard Hitchcock. It is true that the main plot line, which has to do with the arrest and imprisonment of a man for a crime he did not commit, qualifies it— in a measure— as a story of suspense. But the emphasis and treatment of this particular case of mistaken identity, in the script of Maxwell Anderson and Angus MacPhail, put it instead in the category of straight drama— and a tragedv, at that. In that category it is an exceptionally' well-made film and, properly promoted as a change of pace for Hitchcock, could be expected to do well at the box office. The fact that it is based on a true incident— a fact which is explained by Hitchcock himself in a foreword— is also exploi- table. There are in addition the considerable assets of the talented Henrv Fonda giving a splendid performance in the leading role and the use of actual locales in New York City for the story's background. Fonda portravs Manny Balestrero, an "average" New Yorker who earns his livelihood playing the bass fiddle in the orchestra at the Stork Club. His routine existence as a husband and father of two small sons is violently disrupted when he is mistakenly identified as a bandit by the victims of a series of stick-ups. Circumstantial evidence is built up against him, and eventually he is brought to trial. The scenes in which the hero, a modest and ordinary man, is suddenly- thrown into the nightmarish experience of being picked up by the police, questioned, fingerprinted and then thrown into jail have been brilliantly staged by Hitchcock in a harsh, newsreel-like style. And Fonda assists him admirably in the way he conveys the stunned reactions of an inno- cent man to such indignities. This phase of the picture is the most absorbing, for what follows is a series of further unsettling experiences for the hero which eventually become almost too much for the audience to bear as well. The worst of them is the mental collapse of his wife (played with exceptional skill by Vera Miles) xvho has become so psychotic by the time her husband is cleared that she has to be committed to a sanitarium. This collapse is dwelt upon at length in scenes of morbid and unalleviated gloom. In a postscript the story is given a happy ending with the revelation that in real life the wife was eventually cured and the family started all over again down in Florida. Running time, 105 minutes. Adult classification. Release date, January 26. Richard Gertner Revised Code (Continued from page 1) charged with the revision of the Code to change it radically" and that he was happy that this had not been done. "The Production Code," he said, "has been the first line of defense set up by the motion picture industry to prevent objectionable material from reaching the screen." It has been generally speaking most effec- tive, he added. "A radical departure from the spirit and letter of the orig- inal Code would have been well nigh tragic," he said. He pointed out that the new Code calls for greater discretion on the part of the men responsible for its Administration and he said he was confident that they would fulfil their responsibilities. He praised also the inclusion of a clause banning blas- phemy on the screen. N. Y. Mayor to Present Citation to Durante Mayor Robert F. Wagner will pre- sent an official citation of merit to Jimmy Durante in ceremonies at City Hall next Wednesday, at 4:00 P.M., it was announced yesterday by Rich- ard C. Patterson, Jr., commissioner of the Department of Commerce and Public Events. Stage and screen stars will partici- pate in the presentation which singles Durante out "for his contribution not only to the advancement of the enter- tainment industry, but also for his contribution to charitable and public service activities in New York City." The Jewish Theatrical Guild of America is sponsoring an entertain- ment industry tribute to Durante with a dinner at the Waldorf-Astoria Hotel on Sunday, March 17, 1957, in which all phases of the industry will partici- pate. Mayor Wagner's proclamation is in anticipation of this event. (Continued from page 1 ) Code has firmly established the i tionale for the potency of motion p tures," continued Dr. Flick. "It h further stated in clear and unconti versial terms sound moral values i the nation. The attempt to ere; self-regulating rules whereby the sound moral values may be strengl ened through motion pictures is important contribution to our sock, as a nation and as a member of t family of nations." "The administration for accom lishing these ends is as difficult as is important," he added. "In order harmonize with our democratic so ety, any administration of regulate measures should contain a reasonal appeal system to an impartial agem as well as some means to prevent < ploitation of good intentions by pe or philosophical racketeers." "The present critical state" of ternational relationships places heavy responsibility on the moti- f picture industry, especially on the n<: |e jor companies who produce films tr|er, are played globe- wide, Dr. Flick 1, p| lieves. i Ss TESMA-TEDA ( Continued from page 1 ) S new Americana Hotel, Bal Harbotpr Florida, it was announced jointly y§tu terday by Lee Jones, TESMA pre dent, and J. Eldon Peek, TED. board chairman. TEDA had stated at the cone sion of the International Trade Sm at the New York Coliseum in Septef ber of this year that it would inv'^< TESMA to join with it for meetii in the fall of 1957 somewhere in i middle west, apart from whate meetings and trade show that TES> might have with any other organi: tions. The TESMA-TEDA meetings v immediately precede the joint convc tions and trade show to be conducl by TESMA, Theatre Owners America and the National Associati__ of Concessionaires at the America Hotel starting Wednesday, Nov. and concluding Saturday, Nov. 23. J Goldwyn Lauds PCC ( Continued from page 1 ) key from Gov. Goodwin J. Knig said, "I am touched by the honor tl, has been paid me by naming t, building the Samuel Goldwyn Pern nent Charities Building, but I w; you to know that this building shot, ta[ never be considered as a tribute monument to any one person, stands as a symbol of the warmth a open-hearted generosity of all I yvonderful people in the industry a as tribute to what they have done c all the years in helping the less for nate of their fellow men." Predicting that the present P( campaign will surpass all previe drives, campaign chairman Je: Lewis disclosed that 22,450 subscr ers have given $1,163,935 up to t point, with six months longer to j t':r Kay, December 21, 1956 Motion Picture Daily •VIEW: Zarak Columbia — Warwick — Cinema Scope Hollywood, Dec. 20 ith names as magnetic as Anita Ekberg, Victor Mature, Michael jilding, CinemaScope and Technicolor as working capital, any exhibitor exploitation man who couldn't get a big opening night attendance 1 this Warwick Production would have to be a dull fellow indeed and -tter off in some other business. And the picture backs up the promise the billing substantially enough to satisfy that big opening night endance reasonably well, although possibly not in quite the way the ling may suggest to some. The glamor that setting, stars and billboard iterial indicate is present, to be sure, but the picture's strong point— jp it is very strong, by all standards— is its magnificent desert-war mences, performed by thousands of horsemen, seen as native tribes- ta and as British soldiery, over a terrain so broad as to stretch the parities of CinemaScope. No film ever excelled this one in this field martial conflict. The screenplay bv Richard Maibaum, based on a story by A. J. Bevan, s Mature as the son of the native ruler of an Afghanistanian princi- ftity in the Kyber Pass country, and Miss Ekberg as a reluctant wife Mature's father who banishes Mature after finding him and Miss berg in passionate embrace, joined bv two other sons of the aging jer, whom he will succeed in due course. Mature sets out on a career outlawry which begets him a reputation so far-reaching that the itish send Wilding to take charge of troops stationed in the area and ;igned to capture him. The script, which appears to have come in for measure of arbitrary excision in some of the earlier scenes featuring ss Ekberg in motion, follows a long course, replete with complications, •prises, and much, much fighting and killing, to an ending in which tture, substituting for Wilding, in restitution for having killed a holy ' n bv accident, dies under the lash. It is bv no means so simple a tale \ this necessarily brief outlining suggests. Producers Irving Allen and Albert R. Broccoli, with Phil C. Samuel • association, supplied generously the sinews of productional opulence, .king the interiors, the costuming and the trappings, objects of sheer ^iendor, and the desert vistas photographic delights. Director Terrence Young, in association with Yakima Canutt and John lling, created sequences of conflict so actionful and exciting in their n right as to compensate for a degree of confusion, some of the time, *\ ' to which two of the three fighting forces in the storv are fighting :h other on a given occasion. Three directors of photography, John Wilcox, Ted Moore and Cyril , owles, contributed superb camera work to the enterprise, nning time, 94 minutes. Adult classification. For January release. William R. Weaver e-in Airline Contest Brotherhood Award ith 'St. Louis' Film Dne of the 12,000 stewardesses m more than 35 domestic and ^ff;rseas airlines will be chosen to re- ve the "Miss Spirit of St. Louis" ;ird as the world's ideal airline wardess, it was announced yester- f by the Airline Stewards and 4wardesses Association. The Award jl commemorate the 30th anniver- y in May, 1957, of Charles A. Lind- j'gh's trans-Atlantic flight. V. stewardess from each airline will chosen before April 20 by a pre- inary judging committee. These li-finabsts will fly to New York for final judging in May, with the ard to be announced to coincide Ih the international world premiere Warner Bros. "The Spirit of St. !uis." The winner will be selected the basis of background, appear- |e, personality and grooming. ( Continued from page 1 ) formally launches the national Broth- erhood Drive for 1957, will see tribute paid to Warner by more than 1,000 stars and leaders of the film industry, television, radio and the legitimate theatre. The Brotherhood Drive has set as its goal for 1957 the most intensive fund-raising campaign in the history of the inter-faith effort. The humani- tarian undertaking will be climaxed by the observance of Brotherhood Week, featuring a membership drive and solicitation of funds at more than 15,- 000 theatres throughout the country. Acquires 'Fledermaus9 Artists-Producers Associates yester- day announced the acquisition of U.S. and Canadian distribution rights to "Bemember, My Love," a British pro- duction of a modernized version of Johann Strauss' "Die Fledermaus." Television Today TV Set Distributors Have 'Heavy' Inventory An "uncomfortably heavy" inven- tory of 2,700,000 TV sets is estimated in distribution pipelines at this date by television manufacturers. This fig- ure represents almost one-third of all black and white production in 1956. The number of unsold sets is called "not alarming," however, by manu- facturers. The bulk of unsold sets is comprised of portables and inexpen- sive table models, involving a lower dollar value when compared to the smaller inventories reported at this time last year. There were 2,300,000 sets unsold in December, 1955. Total production this year is ex- pected to reach 7,400,000 units. Out- put for 1955 was 7,100,000. Several manufacturers have already cut back production and some have laid off employees. This is also called "not alarming" by manufacturers who point out that it is normal to curtail pro- duction shortly before Christmas. Unless there are some big, unfore- seen sales during Christmas, cut price merchandising is forecast for the first few months of 1957. It is expected to be on a much smaller scale than "the mad unloading" in the first half of 1956, following the heavy inven- tory then. NBC Radio Advertising Hits Million in Week Over $1,000,000 in net advertising revenue was recorded in new business by the NBC Badio Network during last week, it was announced yesterday by William K. McDaniel, vice-presi- dent of the radio section. The purchases were made by six advertisers. Coldene purchased par- ticipations in "News of the World," Listerine will sponsor parts of "NBC Bandstand" and "Woman in My House," Ex-Lax in three afternoon serials and "Monitor," Olin-Mathieson in segments of "Monitor," and Badio Corp. of America in "The Most Beau- tiful Voice in the World." Set American TV Bow Of 'War and Peace' The American premiere of Sergei Prokofiev's opera, "War and Peace," will be presented by the NBC Tele- vision Opera Theatre Sunday after- noon, Jan. 13. The two-and-a-half hour program, in color and black and white, will be the first performance of the revised opera to be shown out- side the Soviet Union, according to NBC. Simmel in L. A. Edward C. Simmel, vice-president for Gross-Krasne, Inc., in the South- ern states, has arrived in Los Angeles from Dallas for business conferences. The Critics Say. . . As influential as the muny na- tion-wide syndicated TV column- ists, are the hundreds of local newspaper critics whose views — though they inevitably reflect re- gional preference — more often than not have national validity. These reporters, asked to vote again this year in the annual Mo- tion Picture Daily-FAME poll of television talent and sJiows, added a variety of comments on their views of the industry. Among them were the following reports from Virginia and North Carolina. If the city represented has a TV out- let, the name of the station and its affiliations appear in brackets, along with the population of the city or town. Jesse Chapman, World-News, Roa- noke, Va. (WBDJ-TV, CBS; 91,921): "TV could use more commercials which fit the tone of the individual show-such as Garry Moore uses. . . . Some 90-minute shows would be bet- ter if cut by a total of 30 minutes or an hour." C. W. Walton, Ledger-Star, Nor- folk, Va. (WTAB-TV, CBS; WTOV- TV; 213,513): "Since so much TV programming includes 30-minute plays, it's encouraging that some of them are improving in quality. Sol- diers of Fortune, Zane Grey Theatre, Bengal Lancers, Bobin Hood and Sir Lancelot, although they cannot be classed with Climax, Alcoa Hour, Playhouse 90, Studio One, etc., do a terrific job in developing characters and situations in the short space of 20 or so minutes." Victor O'G. Dorr, Richmond News Leader, Richmond, Va. (VVRVA-TV, CBS; WTVR, NBC, ABC; 230,310): ". . . With the exception of summer programming, which was weak in 1956, television as a whole seemed to make good strides during the year. The addition of such a standout dra- matic program was a decided asset. Good comedy came in with Hiram Holliday. It was a good television year, but there is still room for im- provements." Tom Wicker, Journal and Sentinel. Winston-Salem, N. C. (WSJS-TV, NBC; WTOB-TV, ABC; 87,811): "I refuse to pick the best in quiz shows or in filmed series, other than the generally excellent Phil Silvers Show. This sort of programming is ruining television. Omnibus, Gleason, Play- house 90, one or two of the hour dramas, an occasional spectacular, and verv occasionally Steve Allen, are the only programs at this time showing any initiative, intelligence or originality." MOTION PICTURE DAILY 80, NO. 120 NEW YORK, U.S.A., WEDNESDAY, DECEMBER 26, 1956 TEN CENTS Annual Report CC Indicates ore Hearings or Toll-TV 7 Studying Material eady Filed on Pay-TV From THE DAILY Bureau ASHINGTON, Dec. 25 - The ral Communications Commission ] indicated it would probably hearings and other proceedings ;re making any decision on the roversial subscription TV issue. its annual report for the year hg on June 30, 1956, the FCC that its study of the voluminous rial filed with the Commission d11-TV is not completed. »efore a final determination is ned by the Commission as to her the public interest would be (Continued on page 4) leral Services Held A. J. Silver stone meral services for Arthur J. Sfl- one, 54, assistant general sales iger for 20th Century-Fox, were here on Bay at the •side Me- il Chapel, rstone died •day at Mt. Hospital ving one series of •tions. Iverstone, , spent 35 I in the mo- picture in- lly, began A. J. Silverstone :areer with id Artists Corp., for whom he general sales manager in Great (Continued on page 4) elevision 'Oklahoma!9 Policy Told Pre-Christmas Slump Was Severe Long Holiday Period, Weather, Give Theatres Early Boom in Attendance An early upturn from one of the most severe pre-Christmas attendance slumps on record was experienced by many theatres in all sections of the country over the long four-day holiday weekend. Bad weather in the East and some other sections of the country cut down travel and motoring and con- tributed to the early pickup in thea- tre business, especially welcome be- cause of the protracted fall recession. The real holiday boom started yes- terday for most theatres and will be at its peak through New Year's Day, probably tapering off to normal after Jan. 6 when most schools resume. The inclement weather made a slight dent in Broadway theatre busi- ness on Saturday, but according to (Continued on page 2) Church Groups Continue Protests Vs 'Baby Doll' Special to THE DAILY ALBANY, Dec. 25-Following week- end publication of an editorial in "The Evangelist" on "Baby Doll", Rev. Thomas H. Kay, director of the Legion of Decency in the local Cath- olic Diocese, and Rev. Carlyle Adams, vice-president of the Albany Federa- tion of Churches, called with six leading Albanians on Stanley Warner branch manager Raymond Smith here to request cancellation of the picture at the Strand. It is scheduled to open Dec. 31. Smith told the delegation that (Continued on page 2) Twentieth Century-Fox has notified Allied States Association that if in any theatre playing "Oklahoma!", the gross does not justify the terms under which the picture is sold, it will recommend to the producer that the engagement be reviewed, according to a special bulletin from National Allied's general counsel and board chairman Abram F. Myers. National Allied, at its recent Dallas convention, sent a protest to 20th-Fox president Spyros P. Skouras against the policy of "Oklahoma!" and es- pecially the requirement of excessive straight percentage with no review or adjustment if the picture does not gross enough to warrant such per- centage terms. Myers said that the exhibitor or- ganization has received the following (Continued on page 5) SW Launches Campaign Against Pa. State Tax Special to THE DAILY PHILADELPHIA, Dec. 25-Stan- ley Warner managers and executives have embarked on a local campaign here to form citizen committees to make direct appeals to city councils and other governing bodies for re- lief from local taxes in Pennsylvania communities which levy taxes on amusements, according to SW Phila- delphia zone manager Ted Schlanger, who said that the program was ( Continued on page 2 ) Report on Child Films Published by UNESCO The United Nations Educational, Scientific and Cultural Organization has published a 120-page Report on Mass Communications on "Films for Children and Adolescents". The re- port is based on information on films from 22 countries. Magna Sets Income Record of $408,000 Domestic roadshow distribution of the Todd-AO production of "Okla- homa!" has enabled Magna Theatres to establish an income record in the quarter ended last Oct. 31, George P. Skouras, Magna president, reported to debenture and stock holders. Skou- ras said that film rentals and incident- al income from the picture's distribu- tion totaled $833,000 as compared to $407,000 in the previous quarter. Ex- penses in connection with distribu- tion, including costs of prints and advertising, were $425,000, as com- pared to $409,000 in the preceding quarter. Excess of income over expenses (Continued on page 2) Talks Underway Disney Offers 25 Pictures to Red Satellites Buena Vista's Price Hinges On Number Taken By LESTER DINOFF Buena Vista Film Distributing Co., subsidiary of Walt Disney Produc- tions, is offering a list of 25 Disney films for sale to three Iron Curtain countries-Poland, Czchoslavakia and Romania, it was reported here. According to an official of the com- pany, negotiations have already been started by Buena Vista's representa- tives in Europe witli film officials of the satellite nations. The film selection committees from these countries were shown our list of features, going back to 'Snow White and the Seven Dwarfs,' and (Continued on page 4) Loew's Fiscal Earnings Set at 90$ Per Share Loew's, Inc., earnings for the fiscal year which ended last Aug. 31, are estimated at 90 cents per common share (about $4,800,000) in compari- son to $1.03 (or $5,300,000) for the preceding year, according to Joseph R. Vogel, president. Vogel previously had reported that earnings for the first quarter of the current year are estimated at 30 cents ( Continued on page 2 ) Hub Showman Deplores Young Executive Dearth Special to THE DAILY BOSTON, Dec. 2.5.-Richard A. Smith, vice-president of Smith Man- agement Co., with headquarters in this city, today officially announced the inauguration of a new comprehen- sive insurance, medical and hospitali- zation plan for all managers and field executives of the company. The announcement was made in a letter to all Smith executives wherein Smith reaffirmed his faith in the future of the industry. This was further evidenced by the company's acquisi- (Continued on page 2) 2 Motion Picture Daily Wednesday, December 26, 15 PERSONAL MENTION Arthur B. Krim, president of United Artists, is in Hollywood from New York. Joseph R. Vocel, president of Loew's, Inc., who left for the Coast last weekend, is scheduled to remain there through most of January. Edward Potash, Universal Pic- tures sales manager in Philadelphia, became the father of a son, his third child, last week. • Charles Judge, manager of the Trans-Lux Theatres in Philadelphia, is recuperating from an illness. Alex Stiefel, manager of the Up- town Theatre, Philadelphia, is con- fined in Lankenau Hospital there. • Jerry Pickman, vice-president of Paramount Film Distributing Corp., became a father over the weekend when his wife, Minette, presented him their first child, a daughter, at Bockaway Beach Hospital, N. Y. Loew^s Earnings (Continued from page 1 ) per share as against five cents for the same period last year. Vogel told stockholders that nego- tiations are continuing for the licens- ing of the Loew's pre-1949 feature films to television in many markets. The number of agreements concluded to date will result in a gross income of approximately $27,500,000 over the next seven years. The company has also acquired a 25 per cent stock- interest in two television stations and an option to acquire a 25 per cent interest in a third station, Vogel said. The Loew's president told stock- holders that "we are presently in ne- gotiations with the insurance compa- nies, the holders of the funded debt of the company to accomplish a di- vision of this debt between the com- pany and the theatre subsidiaries. When this division is effected, we will announce the date of the distribution of the shares in the new theatre com- pany." The Vogel letter accompanied a dividend check of 25 cents per share payable last Monday to stockholders of record last Dec. 6. Crabtree to Retire ROCHESTER, N. Y., Dec. 25- John I. Crabtree, a well-known au- thority on photographic chemistry, will retire at the end of 1956 after 43 years with Kodak Research Labor- atories here. ChurchGroups (Continued from page 1) neither he nor the theatre had au- thority to cancel the contract; that the Stanley Warner's home office alone could do it. He promised to transmit the appeals— there were two in writing— to SW officials. A prior protest had been lodged with A. G. Swett, Strand manager. Father Kay's letter was more in- clusive; it asked cancellation of the film in the entire diocese. Non-clerics included an attorney, a state official, two public school edu- cators, an inter-racial council execu- tive and a social worker. The lay group did not speak for their organi- zations. Brooklyn Diocese Asks Protests to Warners Catholics in the Brooklyn diocese which includes all of Long Island were asked from the pulpits of their churches last Sunday to express their displeasure over distribution of "Baby Doll" to the Warner Bros, home of- fice. Both the street address and the phone number of the company were supplied. The parishioners, however, were asked not to picket theatres playing the picture nor to do anything calcu- lated to gain publicity which would win patronage for it. S-W Tax Drive (Continued from page 1) formed as a direct result of the suc- cessful campaign waged by SW dis- trict manager Jack Flynn in Ambler, Pa. At a meeting of SW managers and executives, Schlanger said there were two approaches to eliminating the "insidious enabling act which in Pennsylvania permits cities of other than first class to levy taxes on local amusements," either by working ac- tively to have the state law repealed, or by working locally in communities where a local amusement tax is in effect. He suggested that local commit- tees, which include prominent citizens, make direct appeals for tax relief. These appeals should point out that the closing of a theatre has a serious effect on neighboring real estate values and, business in general suffers when a prime traffic builder, a thea- tre is shut down. Schlanger said that the S-W cam- paign will furnish managers with legislative lists, sample letters which may be used to enlist the aid of prominent citizens, proposed speeches, contact suggestions, as well as sug- gestions for new approaches that will gain the interest and support of the heads of all organizations and busi- nesses which will benefit by the re- peal of the tax. Downing, Jackter Head Industry Scout Drive Russell V. Downing and Rube Jackter have accepted the nomination as chairmen of the motion picture industry section of the annual fund campaign of the greater New York Councils of the Boy Scouts of Amer- ica. The appointment of Downing, president of Radio City Music Hall, and Jackter, assistant general sales manager of Columbia Pictures, was announced by Paul N. Lazarus, Jr., vice president of Columbia Pictures, who is serving as chairman of the drive's Amusement Division. Will Name Co-Chairmen Downing and Jackter are expected to announce soon the appointment of a number of co-chairmen to assist them in the drive, which will get underway in January. The chairmen have announced that all solicitations in the motion picture industry will be limited to persons whose annual salaries exceed $5,000. Heading the 1957 campaign of the New York Councils is Charles B. Mc- Cabe, publisher of the New York Mirror. F. Raymond Johnson, execu- tive vice-president of Saks Fifth Avenue, is serving as Businessmen's Chairmen. To Aid Hungarians Eric Johnston, president of the Motion Picture Association of Ameri- ca, has appointed Maurice Bergman of Universal, Boris Kaplan of Para- mount and Harry Rome of Columbia Pictures to handle arrangements to meet refugee Hungarian film workers arriving here and to make their qual- ifications known to all MPAA member companies' eastern talent heads. Sylvester Grove, 73 LOUISVILLE, Dec. 25.-Sylvester H. Grove, 73, veteran motion picture exhibitor, passed away at St. Joseph Infirmary there last week. The head of the South End Amusement Co. is survived by two brothers and two sis- ters. Hub Showman (Continued from page 1) tion of additional hard-top theatres as well as drive-ins. In an interview, Smith deplored the lack of new young high-calibre man- power in the industry. He recom- mended an over-all improvement in salaries and benefits for the theatre management personnel. "Unless this is done," he said, "we will fast exhaust our potential future industry executives in the exhibition field and will be forced to employ as managers second-rate personnel who have already failed in other fields. Magna Repot (Continued from page 1) during the quarter was $408,000 compared to the previous quai where there was a loss of $2,000. In the nine months ended on C 31, 1956, gross income from the ( tribution of "Oklahoma!" was $ 820,000 which included an advai of $2,000,000 against foreign f rentals. Expenses in connection w the distribution were $1,450,000. 1 cess of income over expenses in nine-month period was $2,370,000 Skouras also informed the Ma; stock and debenture holders of 20th Century-Fox distribution agr ment for "Oklahoma!" and the p duction plans for "South Pacific" Todd-AO. He also said that Magna is r pared to repay $2,000,000 of $6,000,000 debenture indebtedr next March and hopes to repay remaining $4,000,000 before the r. stockholders meeting, in October. Holiday Business (Continued from page 1) executives at the Roxy, Paramoi Radio City Music Hall and Victo "We've been going very well si then." The Music Hall, with "T house of the August Moon" and annual Christmas stage show, long waiting lines. The Roxy, v, "Anastasia," expected to gross cf to $75,000 over the holiday weekt The Paramount, with "The Wr. Man," reported that business has b "pretty good, especially on Mon' afternoon for the matinee. The > toria, with "Baby Doll," also repoi good business. NEW YORK THEATRE ■ — RADIO CITY MUSIC HALL- Rockefeller Center starring in ClntmiScopi and METR0C0L0R in "THE TEAHOUSE OF THE AUGUST MOON" AN M-G-M PICTURE ond THE MUSIC HALl'S CHEAT CHRISTMAS SHOW TV FILM SERVICE CENTER • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECT/ON ROOM FACILITICS JtsSL MOVIELAB BUILDIIV 619 W. 54-th St., New York JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sheiwin Kane, Editor; James D. Ivers, Managing Editor; Richard Geuiner, News Editor; Floyd E. St Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wea Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams J nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, . days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center. New York 20, Telephone Circle 7-3100. Cable address: Quigpubco, New York. Ma Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Hei Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a pari Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the ac- March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. LOBBY TALK! "KAy'ao-it-yo";88 ( » > lobby frames . Q/0 If v: DORIS DAY WINS "STAR OF STARS" AWARD IN MODERN SCREEN MAGAZINE * See her in JULIE II Arwin Production — M-G-M Release 1 KIRK DOUGLAS WINS BEST PERFORMANCE AWARD IN MODERN SCREEN MAGAZINE it For M-G-M's LUST for LIFE ..^nHe are capable of alienating audiencm segments at a time when the industl ' needs larger audiences badly. These "are views expressed in lead article in the January issue 'f the new pocket-size magazine. "T)|.i Catholic Preview of Entertainmen whose editor and publisher is Steph L. Saunders, operator of the Can Theatre, Carmel, N. Y. Entitled "Let's Clean Up the Mov Ads" the article states ". . . tH* policy of exaggeration ... is creatiij « a feeling of" distrust among mov audiences. It seems to be a HolT wood axiom that a movie cannot publicized on its artistic merits alo If (the small town exhibitor) tries |i censor the ads himself, he has ^ expend money, time and energy in«L never-ending battle." Circuit Books 'Strada Loew's Theatre circuit here hj booked the English-language versic of the Italian film "La Strada" for mid-spring showing. ednesdav. December 26, 1956 Motion Picture Daily \CA Business 'Oklahoma!' ncrease 6°/o ith David Sarnoff or the vear 1956, business volume e Radio Corp. of America will 'eleiusion total aPProximately T daU 81,125,000,000 - an I increase of about six cent over 1955 and exceeding billion-dollar figure for the sec- o n d time in RCA's 37 - year history, Brig. General David Samoff, chair- man of the board of RCA. announced in a year-end state- . -^a ment. I V "While final ■ M H figures for the ^ ^£ year are not yet available, and are sub- ject to final au- 1 " declared Gen. Samoff, it is esti- ted that profit, before Federal in- ne taxes, wall be about eighty mil- i dollars. Net profit after taxes is mated to be about forty million lars. After preferred dividends, ; is equal to approximately 82.60 common share. This compares |h 83.16 a share earned in 1955. 'The decrease in profit this year is ised mainly by higher costs of or and materials and the lower bes at which black-and-white TV 3 and tubes were sold in a highly npetitive market." Employees Total 83,000 .len. Samoff said dividends to ckholders declared for 1956 ounted to 823,981,000, preferred, 153,000; common, 820,828,000. is amounts to 81-50 per common re. The number of common res outstanding is 13,850,000. A employment totaled 83,000 per- |sS Te stated that Government business ounted for 20 per cent of the iial volume and that the current ■klog of Government orders is ap- •ximately 8325,000,000. puring 1956, RCA spent nearly ,000,000 on improvements and ex- sion of facilities, he asserted. rainger on Board IOLLYWOOD, Dec. 25 — James Grainger has been elected a mem- of the board of King Brothers iductions, Inc., it was announced president Franklin King. EASERETTES FAMOUS FOR MANY USES! These 3 frame trailers feature art back, grounds, photos and compelling off-stage voicel NO CONTRACTS, NO RETURNS! {Continued from page 1) wire from Skouras "Discussed sales policy 'Oklahoma!' with Alex Harrison and other sales executives. We are distributing this picture for outside producers and all contracts and ad- justments are subject to approval of producer. 'Oklahoma!' is one of the great roadshow pictures of the year and we believe our sales policy is in keeping with importance of the pic- ture. If in any theatre playing the picture the gross does not justify the terms under which the picture is sold, we certainly will recommend to the producer that the engagement be reviewed, but this review must rest with the producer." Has No 'Inside Information' Myers said that "speaking for my- self, this is not a very satisfactory answer, since it attempts to justify the 'no look' policy initiated by Metro and falls back on the ancient excuse that the terms are fixed by an out- side producer. I do not have any inside information concerning the relations between Fox and the per- sons for whom the company is acting in this matter. My impression from trade paper stories is that the picture is not owned by the producer but by a syndicate which includes mem- bers of the Skouras clan other than Spyros. It may be poor strategy to pursue this inquiry now as there is always the possibility that Spyros' at- titude, as reflected in his wire, may serve to aid some hard-pressed ex- hibitors." Myers also informed National Al- lied leaders to caution their members not to be "disturbed by cynical and shallow critics in New York who are crossing themselves up by snickering that Allied has realized the error of its ways and is now 'eating crow' and that the constructive actions taken in Dallas are a mere blind for some devious Allied plot." Points to New Conditions "All intelligent observers will re- cognize that the actions taken by the board and by the convention merely reflect the common-sense view that changed conditions call for changed attitudes," he said. "Unless a lot more people can be induced to go to the movies in 1957 than in recent years, a lot of other issues will be purely academic." A united and determined industry can turn the tide, Myers concluded. Withdraw Cinerama From Oklahoma City OKLAHOMA CITY, Dec. 25-Stan- ley Warner Corp. will reconvert its Cinerama-equipped Warner Theatre here to a conventional first-run mo- tion picture operation on Jan. 19 be- cause of a "dwindling audience" for "Cinerama Holiday," according to theatre manager Paul Townsend. The closing is believed to be the first of any of the 18 theatres through- out the U.S. presenting Cinerama. The Warner Theatre opened with Cinerama last May 21. Television Today 1200 Post-' 48 Films Ready for Television The television film market will re- ceive approximately 1,200 feature mo- tion pictures produced after 1948 once agreements with guilds and unions have been concluded, accord- ing to Oliver Unger, executive vice- president of National Telefilm Asso- ciates. Speaking in a report to stockhold- ers, which concerned itself with the recent NTA annual meeting, Ungei stated that there are about 4,000 pre- 1948 pictures now available for TV distribution. No New Pact Yet In 1948, the studios entered into an agreement with the Screen Actors Guild, Screen Writers Guild and Screen Directors Guild that no mo- tion pictures would be sold or ex- hibited on television, produced sub- sequent to the effectuation of that contract, until an arrangement had been made with these guilds. Unger said that up to the present moment, the arrangements have not been concluded, although it is logical to believe that, at some given mo- ment, a deal will be made. "At that time, the backlog that has been pro- duced since 1948 will come into play and will be a true competitive factor. It will conceivably put onto the market approximately 1,200 ad- ditional feature films," Unger pointed out. TASO Meets With FCC On Organizational Plans WASHINGTON, Dec. 25 - The board of directors of the Television Allocations Study Group (TASO), after concluding a two-day meeting at the headquarters of the National Association of Radio and Television Broadcasters, met last week with FCC chairman George C. McConnaughey and reported that it expects to be actively functioning by Jan. 1 Board members, accompanied by Dr. George R. Town, executive di- rector of TASO, reviewed for the chairman the proposed objectives, structure and operation of the new organization. It is expected that a statement outlining these points will be finalized within the next two weeks. Screen Gems to Handle UPA Cartoon Tie-ups Screen Gems' merchandising de- partment, headed by Ed Justin, will handle all merchandising of the name and likeness of "Gerald McBoing- Boing" and "Mr. Magee" in an ex- clusive pact with UPA, creators and producers of the popular animated cartoon characters. The Columbia Pictures television IN OUR VIEW THERE has come to light— and to our non-legalistic attention— some dry, dusty and extremely lengthy fine print, as published in a recent issue of The Law Journal, which boils down to a fine point of extreme importance to the television industry. The column of the Journal of such significance is headed: "Supreme Court, New York County," and beneath is the head: "Libel— Tele- vision." The subjoined detailed heading on the several columns of report reads: "The broadcasting of defamatory mat- ter through the medium of television gives rise to a right of action in libel and not merely in slander." The whole matter concerned here is that of the suit brought by Bernard (Toots, to you) Shor against Sherman Billing- sley, American Broadcasting-Para- mount Theatres, Inc., Stork Restau- rant, and Mayfair Productions. In other words, involved was a telecast of the Stork Club Show, in which Mr. Billingsley, in the course of an interview, made reference to Mr. Shor, with the words, among others: "I wish I had as much monev as he There was considerable furor at the time, most of it quite forgotten at this distance, but the important fact emerges that in a court inter- pretation, the telecasting of allegedly defamatory matter is deemed to con- stitute a situation falling under the jurisdiction of the laws of libel rather than slander. It becomes then, ap- parently, more nearly akin to that which is published than to that which is merely spoken, in public, of course. Further weight was given the allegation, it would seem, by the established fact that the telecast in question was filmed, or recorded in some permanent record fashion, at the time of its original broadcasting, for subsequent use in other places and at other times. Here is a situation which, it is emphasized here, might well be watched closely by television person- nel. It could happen to you. — Charles S. Aaronson subsidiary will solely license "Mc- Boing-Boing" merchandise and will jointly control merchandising on the "Magee" properties with UPA. TRANSCRIPTIONS FILM COMMERCIALS with FINE SOUND are recorded at FINE SOUND Inr PL 3-5400 nwc auurau inc. 7U.SHl Awe-i NYC Motion Picture Daily Motion Picture Daily Feature Review, The Girl Can't Help It 20th Century-Fox — CinemaScope "Crazy, max, crazy!" This "hep" exclamation describes 20th Century- Fox's CinemaScope and color by DeLuxe shake, rattle, "rock and roll" film which is loaded— with entertainment value, comical situations, top boxoffice performers from the acting and music world, and the rhythmic music which appeals to many youngsters today. The top "rock and roll" artists of the music world, 15 in all, pound out their special type of music which is certain to keep audiences tapping their feet. The music alone, as exemplified bv previous films of this nature, makes this film enjoyable, but to the patrons of comedy, the appeal will come from the acting performances of Tom Ewell, the blond and buxom Tayne Mansfield, and from Academy Award winner Eclmond O'Brien. Adding it all up, this film, which was produced and directed by Frank Tashlin, has the ingredients which point to successful entertainment. Miss Mansfield's performance here, her first on the silver screen, is highly entertaining. As is proper for the introduction of a new film per- sonality, she is provided with a wardrobe of clothes which set off her feminine beauty and much broad comedy revolves around her physical assets. Ewell is also fashionably dressed, but one doesn't look at him too much, especially when Miss Mansfield is about. However, his acting and subtle comedy are strongly to the fore, as befits him. The story tells of an ex-gangster, O'Brien, who wants to make his girl, Miss Mansfield, into a top recording star against her wishes. He hires a theatrical agent, Ewell, to make her into such a top performer. Ewell, who has a fine record for discovering talent, is however blighted by having another record— liking his scotch too much to a point where he is seeing apparitions. The build-up commences and in the process, Ewell and Miss Mansfield fall in love. In the meantime, O'Brien sets out to take over the juke box business. Everything reaches an amusing climax at a big "rock and roll" jamboree, where Miss Mansfield sings a number, and brings Ewell to the realiza- tion that he loves the buxom girl. O'Brien realizes that he is a sensation also as a "rock and roll artist" after he sings one of his own numbers. Excellently supporting the marquee attractions are such film and music luminaries as Julie London, Ray Anthony and his orchestra, Barry Gordon, Henry Jones, John Emery and Juanito Moore and including Fats Domino, The Platters, Little Richard and his band, Gene Vincent and his Blue Caps, The Treniers, Eddie Fontaine, The Chuckles, Abbey Lincoln, Johnnv Olenn, Nimo Tempo, and Eddie Cochran. Tashlin also wrote the screenplay in cooperation with Herbert Baker. Running time, 99 minutes. General classification. Release in December. Lester Dinoff Three Violent People Paramount — -VistaVision The time is 1866, the place is Dallas during the unhappy homecoming of Confederate soldiery and the arrival of the carpetbaggers. The picture opens on a slugfest between the two factions, but the action from then on is cut out almost completely in favor of a dramatic love story. The result is an unusual type of Western, with a development akin to that of a romantic novel. Charlton Heston, Anne Baxter and Gilbert Roland are of undeniable high calibre as the leads. Heston performs with his usual artistry, but is a little lacking in sympathy or warmth. Anne Baxter turns in one of her best performances, and Roland supports brilliantly. Forrest Tucker, Bruce Bennett and other players frequently seen in Westerns abound here, keeping the proper atmosphere. Tom tryon, in his second picture, continues to improve on his promise as a rising young star. Heston has the role of an aloof, and stubborn-willed ranch owner with high ideals who meets and marries Miss Baxter on the day of his return, impressed by her bearing as a fine lady. In reality, she is an itinerant dance-hall girl with enough school education to carry on act of refinement. As she leaves with her new husband, the salo(| owner, Elaine Stritch, warns her that Heston will throw her out if 1 = learns of her true past. Miss Baxter declares that she loves him ai will take that chance, doing anything she may have to do to keep tj knowledge from him. At the ranch, they met Roland, faithful ranch manager, and Tryo"' one-armed, ne'er-do-well younger brother who wants Heston to st the failing ranch for cash. In short order they also meet Bennett,"1 Union tax collector swindling ranchers out of their homes, Tucker, b, i, gunman, and John Harmon, a carpetbagger who remembers Miss Ba' ter's past. Harmon tells Heston, and Miss Baxter is forced to admit tf truth to keep Heston from killing the carpetbagger. True to predictio Heston orders her to take the next stage out of town. When Heston learns that she is pregnant, he brings her back— to w; until the baby is born before going, leaving the child behind. Rolai decides to take his leave of Heston because of his shabby treatment Miss Baxter. Before the split, Bennett and his crew descend on the ram to take it by force. They have been invited bv Trvon, who sees no oth way of realizing any monev out of his brother's property. He chang sides at the last minute and saves his brother, and of course pays tl ultimate penalty for his defection. Heston and Miss Baxter are reunite Color is by Technicolor. Hugh Brown produced and Rudolph Ma directed. Screenplay is by James Grant from a story bv Leonard Praski and Barney Slater. Running time, 100 minutes. General classification. Release date, Januan1 Gus DaliJ r Slander MGK Hollywood, Dec. i Expert direction by Roy Rowland and players deeply experienced making the most of material in hand combine to give emotional impa to some sections of this off-beat subject. In some of the other sectioi of the picture the plain citizenry making up the main bodv of mo audiences is likelv to find self-identification difficult because inciden * and circumstances depicted on the screen are not common to the liv of most people. Whether the interest aroused in the emotional seen is sufficient to offset the less familiar story material offered is problem tical. The marquee value of the principal names— Van Johnson, Ar Blvth, Steve Cochran, Marjorie Rambeau— is not. The production, by Armand Deutsch, is a generously expanded trea ment of a television production networked a year or so ago under tljlifj title of "A Public Figure." The screenplay of the Deutsch production by Jerome Weidman, and is based on a story by Harry W. Junkin. Johnson is seen in the film as a television puppeteer whose break in network fame is clouded by a threat from the publisher of a wide, read periodical to print his prison record unless he agrees to provic the periodical with information unfavorable to the reputation of a reigi ing stage star. Against the advice of his agent and his wife, the pupp> teer refuses to do so, and the publisher prints the prison story, whic costs the performer his job and leads indirectly to the death of his sc when the boy flees the taunts of his schoolmates and is struck by >* truck. Later the puppeteer goes on a panel show, tells his story to tl TV public, and appears on his wav back to television fame. The pictiu ends with the publisher's mother (Miss Rambeau) shooting him (Cocl ran) in seeming disapproval of his publication policies. Running time, 81 minutes. General classification. For January releas* William R. Weave J v »«5 Hall Eatz, 54 SEATTLE, Wash., Dec. 25-Hall Eatz, 54, owner of the Ballard Thea- tre here, died following a heart at- tack at a Lion's Club luncheon. He was formerly manager of the Denver Fox Theatre. He was a native of St. Louis, Mo. 'Cinderella' Re-Release lei. If "Cinderella," originally released t Walt Disney in 1950, will be re-rt^j leased early in the New Year, tl Disney organization announces. Tl t| film joins other Disney classics th( periodically find extensive new ai diences. MOTION PICTURE DAILY OL. 80, NO. 121 NEW YORK, U.S.A., THURSDAY, DECEMBER 27, 1956 TEN CENTS ign_ With Matty Fox iWG and SDG latify Pay for 'ost-^S Films tovers 82 RKO Pictures or Video or Toll-TV From THE DAILY Bureau ^HOLLYWOOD, Dec. 26 - The Veen Writers Guild and Screen Di- •leiHSlOn rectors Guild today Today.. j°intl>' (IeveA^ thef f* J terms or a settlement "th Matty Fox for release to televi- h of 82 post-1948 theatrical pie- ces acquired bv him in the purchase the RKO Radio backlog. The .tement issued discloses that the ranizatipns, in a parallel action, ye stipulated that Fox shall pay !:h guild 8235,000 for the release sponsored television, plus one dol- on each picture for pay-television d another dollar each for foreign- evision rights. The statement points out that token ,-TV and foreign-TV payments es- Mishes a precedent for future trans- ions, when and if such come about. Fox completed a separate deal for (Continued on page 6) ira, Speeds Release f 'Commandments' Acceleration of release of Cecil B. Mille's production of "The Ten nmandments" has been decided m by Paramount as a result of a ng demand by opinion groups and public throughout the country as ill as the tremendous success of en- ;ements which have opened to The stepped-up release calls for (Continued on page 6) >chin Named to Post Rank U.S. Company By PETER BURNUP LONDON, Dec. 26.-Kenneth Har- aves, president of the newly-formed ok Film Distributors of America, announces that he lias appointed |ng Sochin to assist him in the es- lishment of the sales organization, jochin, who returned to New York '-■ember 21 after several days spent (Continued on page 2) Critics 9 Pick Is '80 Days 9 "Around the World in 80 Days" was named the best picture of 1956 and Ingrid Bergman and Kirk Doug- las the top performers of the year by the New York Film Critics yesterday. The group also inaugurated a new classification for the best screen writ- ing, making the initial award to S. J. Perelman for the screenplav of "Around the World in 80 Days." The 22nd Annual Critics' Awards will be presented on the evening of Jan. 19 at Sardi's Restaurant. Receiv- ing citations also will be John Huston for the best direction of 1956 and "La Strada" as the best foreign film of the year. Michael Todd's "Around the World in 80 Days," released by United Art- ists, was named the best picture on the second ballot taken by the 16-member (Continued on page 6) Christmas Records Set Business Bounces Up Over Holiday Period Theatres Schedule Extra Performances; 4Baby Doll,' 'Anastasia' Big Grossers By LESTER DINOFF Motion picture grosses in Broadway and neighborhood theatres took sturdy strides over the four-day Christmas weekend and started the holiday period off on a healthy box office upswing as new business marks were set in two Main Stem houses. Plan Spanish Film Festival for U.S. Odeon Buys Out Canadian Circuit Special to THE DAILY TORONTO, Dec. 26.-Odeon Thea- tres (Canada), Ltd., has purchased the interest of A. I. Garson in the joint enterprise of Garson Theatres, Ltd., and Odeon, operated in the Maritimes, for a reported $1,300,000. Garson is retiring as general manager of the operation, which consists of 15 houses, Dec. 31, with Lee April be- coming district manager, and Lou Michelson, assistant. A Spanish film festival to be held here "sometime in 1957" is being considered by the Spanish govern- ment as a means of promoting the growing film industry of that country, according to Maurice Bood, U.S. agent for several Spanish producers. Mention of the proposed "film week" was made last week at a screening of "The Cat," the first Ci- nemaScope-Eastman Color picture to be made by the Spanish industry. Rafael Torrecilla and Mrs. Marguerita Alexandre, who produced and di- rected the picture for their own Ner- vion Films, presented it as one of the first efforts of their industry to expand into the international market. The trend in the relatively small (Continued on page 2) M.P. Production Code Seals Awarded to 312 Films Made in U.S., Abroad, in 1956 From THE DAILY Bureau HOLLYWOOD, Dec. 26-The Motion Picture Production Code Adminis- tration, by the end of November, 1956, awarded Code Seals to 312 feature films produced in the U.S. and abroad, it was reported here. The Production Code Administration approved 264 domestic features and 48 foreign films this year as against 305 which were approved in the com- parable 1955 period, of which 269 were American and 36 were foreign films. According to a statistical report, the 11 national distributors released 303 feature motion pictures in the domestic market in 1956 as against the 274 which were released to American theatres in 1955. The major producer-dis- tributors and independents, up to the end of November, 1956, turned out 269 features of which 116 or 43 per cent were in color. In the similar 1955 period, 50 per cent of the product was in color. In the 1956 period, the report showed that 87 or one third of the films produced were made in one of the wide screen processes. Paced by excellent attendance, and bolstered by extra performances dur- ing the holiday weekend, all Broad- way and circuit theatres reported that "business despite the inclement weather, was very, very good." The Roxy Theatre, presenting "Anastasia," reported that their week- ly gross, expected to be close to $145,- 000, will be the "biggest Christmas week business in three years." The showcase house said that over the weekend, a steady flow of patrons en- abled the Roxy to attain a tremendous gross of $101,000. The Victoria The- atre, which is showing the controver- (Continued on page 2) Schedule Extra Shows For New Year's Eve Broadway's motion picture theatres- —those showing continuous perform- ances and those operating on a road- show policy, have scheduled extra per- formances all during Christmas week and for New Year's Eve. Midnight performances on the eve of the New Year will be presented at the Radio City Music Hall, the Cri- terion Theatre, the Warner Theatre and the Rivoli Theatre. All other Broadway houses are opening their doors earlier this holiday week to ac- commodate the patrons and will be starting their last performances later in the evening. Television Today Motion Picture Daily Thursday, December 27, 1956 PERSONAL MENTION T RVING LESSER, president of Ma- *■ jor Television Productions, will leave here today for Chicago. • Mks. M. H. Chakeres, wife of the vice-president of Chakeres Theatres, lias given birth to a girl in Spring- field," Ohio. O. S. Rarnett, office manager and head booker for Allied Artists in At- lanta, has left there for Chicago. • Frank Young, a veteran of 45 years in Midwest distribution and presently office manager for 20th Century-Fox in Chicago, will retire on Jan. 4, after which he and Mrs. Young will make their home in California. • Mrs. Nancy Newgard, wife ol Robert Newgard, Western division manager for Interstate Television Corp., gave birth to a boy at Queen of Angels Hospital, Los Angeles. • Elizabeth Iris Ganak anil Charles T. Rosen were married here on Saturday in Temple Reth El. Groom is the son of Samuel Rosen, executive vice-president of Stanley Warner Theatres, and is associated with International Latex, S-W subsidi- ary. • Stanley Fellerman, of Universal- International, son of Max Feller- man, vice-president and general man- ager ot Lopert Films, was married last week to Miss Carol Nancy Lee of Mt. Vernon, N. Y., in the Mt. Vernon Free Synagogue. o Irwin Daniels, of Screen Gems, and son of Irene Daniels of Colum- bia Pictures, was married last week to Miss Trena Koval. Holiday Aids Local Grosses (Continued from page 1) said that it closed that top business will be had through- out the entire holiday period. All of the major circuits, and a number of same ones with neighbor- hood houses, also checked in with good business reports. Loew's Thea- tres reported that business "was bet- ter than last year" and RKO Theatres seconded that report. Stanley Warner and United Paramount Theatres also said that their houses enjoyed good holiday business. sial "Baby Do its first opening week with an all-time record gross at popular prices of $55,- 254. The house reported that the previous record for an opening week's gross was set some 11 years ago. The business upsurge was felt by all theatres. The Radio City Music Hall, presenting "Teahouse of the Au- gust Moon," reported that it expects to close out its fourth week with a high gross of $190,000. Running in conjunction with the M-G-M feature film is the Music Hall's annual Christ- mas show, and tieing the two to- gether, the total over the four day Christmas weekend, the Music Hall grossed $31,500 on Saturday, $32,500, Sunday; $28,615, Monday, and $32,605, Tuesday. New Mark at Central The new Central Theatre on Rroad- way, which opened at the eve of the Christmas holiday period, reported that United Artists' "Dance With Me Henry" set a four-day grossing mark of $4,400. Top business was also reported by the Paramount Theatre, which took in $33,000 over the four-day weekend and estimates that the week's gross will be $55,000. The Astor Theatre, with "The Rainmaker," indicated that its Christmas Week gross should be as high as $32,200 as weekend busi- ness brought in almost $23,000. The Capitol Theatre with "Bundle of Joy" expects to chalk up a $40,000 gross for this week following a fair weekend business. "Hollywood or Rust," the new Martin & Lewis vehicle, is also doing top business as Loew's State of- ficials said that this week's gross should be $49,500, following a $32,000 weekend business. Brandt Houses Crowded The two Brandt theatres on Broad- way, the Globe and Mayfair also re- ported that good business was en- joyed over the Christmas weekend de- spite the rainy weather. The latter house, with "The King and Four Queens," took in $18,000 over the four-day period and expects to close this week with $22,000. The three Broadway theatres op- erating on a reserved seat policy also reported that business at each per- formance was "sellouts." The Cri- terion with "The Ten Command- ments" reported that they expect to have a high Christmas Week gross of close to $80,000. Attendance at the Criterion yesterday was exceptionally high as patrons were lining the side- walks waiting in line to buy tickets and to get into the house. The Rivoli with "Around the World in 80 Days" and the Warner with "Seven Wonders of the World" also reported that weekend business was excellent and Distributors Report Top National Business Outstanding business in key situa- tions throughout the nation is being chalked up by such films as "Writ- ten on the Wind," "Anastasia," "Rock, Pretty Raby," and "The Girl Can't Help It," according to reports from the distribution companies. The Universal releases, "Written on the Wind" and "Rock, Pretty Baby," rolled up top business, and in a number of situations, set new open- ing day records on Christmas Day. "Written on the Wind" grossed $3,926 at the Fulton Theatre, Pitts- burgh; $3,436, Joy Theatre, New Or- leans; $4,098, Keith's Memorial, Bos- ton; $6,800, United Artists, Chicago, and took in big money in many more bookings. "Rock, Pretty Baby" rolled up a new opening day record at the Broadway-Capitol Theatre in De- troit, where it opened on Tuesday. Twentieth Century-Fox reported yesterday that "Anastasia" took in a towering $3,581 in the 400-seat Trans- Lux Theatre in Philadelphia. "The Girl Can't Help It" registered $6,588 at the Radio City in Minneapolis for tour days and $5,567 at the Para- mount in St. Paul. A Christmas Day opening to $4,876 is reported for the film at the Paramount in Atlanta. "Baby Doll," which opened at the Palm State in Detroit, also set a rec- ord, for it took in a high $7,316 on Chris'mas Day there, according to Warner Bros. Paris Office of SIMPP Will Open Next Month From THE DAILY Bureau HOLLYWOOD, Dec. 26 - Jack* Lamont, foreign sales head of the Society of Independent Motion Pic- ture Producers, will open SIMPP of- fices in Paris on his return abroad next month. Lamont, who will spend a fort- night here meeting with SIMPP pro- ducer members on new product avail- able for distribution abroad, will con- fer with SIMPP president Ellis Arnall and executive secretary Marvin Faris in New York before leaving by plane for Europe. Spanish Fete (Continued from page 1) Spanish film business is toward inter- L, nationalizing their product to increase the market, Torrecilla said. Along these lines, film makers in Spain are' turning to more co-productions with other countries. Nervion Films, he said, has arranged to co-produce pic- tures with France and Greece in 1957. Jerome Balsan Films, Inc., which has distribution rights to Nervion pro- ductions, according to Jerome Balsan. president of the company, will also act as negotiator for Torrecilla in dis- cussions with American film people dealing with possible co-production. Torrecilla and Mrs. Alexandre will be here for "about a week." Pai I loi tk Socliin Named (Continued from page 1) in London in screenings and in consul- tations with Mr. Hargreaves, has been employed in film distribution in the U.S. over a period of 17 years. For the last eight years he was employed by Universal-International in varying capacities in America. Prior to this lie was for a number of years a branch manager for 20th Century-Fox and United Artists. Socliin will take up his duties early in January and, in company with Mr. Hargreaves and Geoffrey Martin, he will be making an extensive tour of the principal cities in the U.S. from the end of January onward. 'Perhaps Next Summer" Bood, who acted as interpreter for the Spanish motion picture people, added that the Foreign Ministry of - Spain "liked" the idea of a film festi- '• val in the U.S. "perhaps next sum- mer," but that no official decision has been rendered on the matter. One of the American figures in- terested in co-production talks is Buster Crabbe, motion picture and 3 TV film actor, who is said to be plan- ning to produce a new TV film ad- 3 venture series and is considering Spanish location. lei 0« I Showplace of the Cast FOR YOUR SCREENINGS Eliot Rosenthal Dies Eliot Rosenthal, 47, former secre- tary of Loew's Theatres, Inc., died yesterday at his home in New Ro- chelle. Rosenthal was with Loew's from 1944 through May, 1955, when he joined Investors Planning Corp. of America as vice-president. Services will be held today at 11:00 A.M. at the Park West Chapel. Greene to U.K. in Jan. Milton Greene, Marilyn Monroe Productions vice-president, now here from London for conferences with Warner Brothers officials on promo- tion and distribution plans for "The Sleeping Prince," will return to Lon- don in January. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwm Kane, Editor; James D. Ivers, Managing Editor; Richard Ger-tner, News Editor; Floyd E Stone, Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R Weaver, Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bur- nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays. Sun- days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubeo. New York." Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald. Better Theatres and Better Refreshment Merchandising, each published 13 times a year 'is a se-tion of Motion Picture Herald: Television Today, published daily as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as se' ond class matter Sept. 21, J938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. :CtOf • Three Channel interlock projection • 16, Vl¥i & 35 mm tape interlock • 16 mm interlock projection CUTTING & STORAGE ROOMS Wfl on o Ste . eing soci i I ] i • : nursday, December 27, 1956 Motion Picture Daily people R. S. Ballantyne, chairman of the Kird of the Ballantyne Co., Omaha, is returned there from a 20,000-mile ur of the country, visiting hun- eds of dieatres and talking to ex- bitors on current problems. □ The appointment of Henry D. flank) Hearn as southern division les manager of Artists-Producers ssociates has been announced. Hearn Sill cover the Charlotte, Atlanta, New cleans and Jacksonville territories ith headquarters in Jacksonville. □ Leon Roth, United Artists West oast publicity coordinator, has ac- epted the post of West Coast pub- bity chairman of the industry's rotherhood Drive for 1957. □ Paul Laube, who managed the - jolonial Theatre in Albany, N. Y., Vitil its recent shuttering, has joined le Stanley Warner organization lere as manager of the Ritz. He re- laces Earle Roonev, who resigned. □ 1 Martin H. Poll, president of the old Medal Studios, Inc. has an- ■ ounced the appointment of Charles laguire, Sr. as manager of the Bronx, Y., studio. Steinberg Resigns WB \>st; Joins CBS-Radio i Charles S. Steinberg, home office ublicity manager for Warner Broth- rs Pictures, has resigned his post frith the production-distribution com- 3 iany to join the radio network of the olumbia Broadcasting System as di- ■ctor of audience promotion, it was in innounced here yesterday. Arthur Hull Hayes, CBS-Radio J ^resident, said that Steinberg will be ad ^sponsible for all activities involving jress relations, station audience pro- lotion and other forms of audience romotions. He will assume the posi- on on Jan. 7. Steinberg joined Warner Bros, in 1942. At the film company he has -Id a number of posts among them eing assistant director of publicity, associate director of publicity, and Eastern publicity manager. He was ppointed home office publicity man- ger for Warner Bros, on Dec. 6, 956. s igencies Consolidate Donahue & Coe, Inc., which num- ers film and theatre accounts among ad clientele, and Arthur Grossman dvertising, Chicago, have consoli- dated. E. J. Churchill continues as resident of the New York-Atlanta- lontreal operations, and Arthur irossman will be in charge in Chi- ago. The firm name will be Donahue |t Coe, Inc. (of Illinois) and will have 32,000,000 in billings and a person- al pool of 300. REVIEWS: Westward, Ho, The Wagons! Buena Vista — CinemaScope Hollywood, Dec. 26 Walt Disney's newest live-action western is a mild though pleasing treatment of the men, women and children, who braved Indian skir- mishes along the Oregon Trail, in the days of the covered wagon. Bill Walsn, the producer, has provided the film with plus values that wdl prove coat-hangers for its pocential success: Four prominent mem- bers of Disney s "Mickey Mouse Club, known to millions who watch tnis top children s TV program, have featured roles among the younger group in the film, headed oy two more Disney TV favorites, David S toi- lers- and Brand Stirling. Fess Parker gets the spotlight, singing five new songs that flavor the lom Blackburn screenplay, based on the novel In Mary Jane Carr. Ifie thin story line establishes Parker as a prairie doctor and Indian scout in love with Kathleen Crowley; Jeff York, as another scout, riding with Parker to protect a covered wagon train. Young Stollery, captured by a group of Pawnee Indians, manages to escape and warn Parker that a war party is about to take place. Parker takes command of the situation, winning the gun fight by sacrificing a large number of horses belonging to one of the group. He sends them charging in stampede against the Indians, who would rather own the horses than the /hitc mans scalps. The wagon train reaches Fort Laramie where it encoun- ters a friendlier group of Sioux Indians. A problem arises when the Indian chief offers several of his best ponies and a white buffalo hide in exchange for a curly blonde child he believes is a good omen and a white god for his tribe. The friction is relieved when the chief s son is hurt in a fall from a horse, and Parker saves him from dying, after the medicine man's efforts fail. The chief gives the white Buffalo hide to Miss Crowley and a special Indian charm to the blonde child as a guarantee for safety against an) other Indian problems for the balance of the wagon train journey. Running time, 86 minutes. General classification. For December release. Samuel D. Bekns Edge Of The City M-G-M Hollywood, Dec. 26 The school of picture makers whose objective is the exploitation of reason, the truth at any price, and the projection of stark realism, will find a champion in "Edge Of The City," first presented on television under the title "A Man Is Ten Feet Tall." Robert Alan Aurthur wrote the original story and screenplay, which David Susskind produced for both mediums, and whose director, of looming importance, Martin Ritt, joined the enterprise known as A Jonathan Production. The film tells its story in terms of dock workers and their gang fore- man, who control labor opportunities on rail freight piers along the waterfront. Sidney Poitier, the colored lad who gave such a memorable sample of his talent in MGM's "Blackboard Jungle," can hang out his shingle with a big bright star on it. John Cassavetes, in his co-starring role, delivers with equal importance a suspenseful, absorbing study of emotional conflict. Others who figure prominently in the story are Jack Warden, a hard dock foreman, whose grudge against Poitier's indifference to him is climaxed in a fight-to-the-finish with freight hooks— Poitier being killed unjustly; also, Ruby Dee as Poitier's wife, and Kathleen Maguire, the girl Poitier tries to match up with his friend Cassavetes. When Poitier is killed in a fight started between Cassavetes and War- den, the dock workers show their weakness, through fear of Warden, bv failing to identify the killer under questioning by detectives. Cas- savetes, fearful of being exposed as an army deserter if he should name Warden, contemplates leaving town, but Miss Maguire supplies the in- spiration for him to become "ten feet tall," and he finds hidden strength in overcoming the tough foreman. Leonard Rosenman composed the musical background, while Joseph Brun's camerawork gave the film a degree of documented authenticity. Running time, 85 minutes. Adult classification. Release in January, 1957. -S. D. B. New Year's Eve Half Holiday Columbia, Paramount and RKO Radio offices here are expected to remain open all clay Monday, Dec. 31, New Year's Eve, it was announced yesterday. United Artists and Allied Artists will be closed all day, and the other major distributors will close early in the afternoon. MGM offices will close at 1.00 P.M., Republic, 20th Century-Fox, Universal and Warner Bros, will close at 3:00 P.M. AB-PT Forms Exhibitor Committee on Filming A committee made up of some of the leading exhibitors of theatre sub- sidiaries of American Broadcasting- Paramount Theatres has been formed to serve in an advisory capacity in the selection of story material and promotional policies for future pic- tures of Am-Par Pictures, according to Sidney M. Markley, vice-president of AB-PT in charge of production. The committee will serve to pro- vide the full benefit of exhibitor thinking and experience and is sched- uled to meet with Am-Par Pictures president Irving Levin early next year. Chairman of the group is Jerry Zigmond, western division manager of the AB-PT theatres, who head- quarters in Los Angeles. Others are Louis J. Finske, of Florida State Theatres, Jacksonville; Norris Hada- way, Wilby Kincey Theatres, Atlanta; Henry Plitt, Paramount Gulf Thea- tres, New Orleans; David Wallerstein, Balaban & Katz, Chicago, and Ray- mond Willie, Interstate Theatres, Dallas. Clinton Lake, Former Hippodrome Mgr., Dies NEWBUBGH, N. Y., Dec. 26.- Clinton E. Lake, 68, one-time house manager and cashier of the old New York Hippodrome, died here Decem- ber 23. At his death, he was man- ager of the Juliet Theatre, a motion picture house in Poughkeepsie. Cashier and house manager for the Hippodrome for 20 years after its erection in 1905, Mr. Lake later was city manager of groups of motion pic- ture theatres operated by the Para- mount Pictures Theatre Corporation in Birmingham, Alabama; Chattanooga, Tenn., and Houston, Texas. Later he managed the Rialto Theatre in New York. His widow, a son, a daughter and two iirandchildren survive. RKO Premiere in Prison STORM YTLLE, N. Y., Dec. 26- One of the most exclusive and un- usual world premieres will be held here tomorrow when RKO Radio Pic- tures' "Public Pigeon No. 1" opens before 3,000 inmates of Greenhaven Prison. The premiere has been au- thorized by the New York State De- partment of Correction. Alfred Hitchcock holds the mirror up to life. . . and cato es The Wrong Man ! A true-life story so sus- penseful that only Hitchcock could film it! Somewhere, some- where in New York's crowded streets, shadowed subway s -- or the Stork Club - - there must be the right man! WARNER BROS, present HENRY FONDA VERA MILES AND THE EXCITING CITY OF NEW YORK, IN ALFRED HITCHCOCK'S EVERY TWIST AND TURN OF IT IS TRUE! If you don't believe that this weird and un- usual story actually happened, see the records If of Queens County Court, N. Y., Apr. 21, 1953 Indictment #271/53, "The Balestrero Case" also starring ANTHONY QUAYLE Screen Play by MAXWELL ANDERSON and ANGUS MacPHAIL BERNARD HERRMANN Directed by ALFRED HITCHCOCK Motion Picture Daily Thursday, December 27, 195i National Pre -Selling STANLEY KRAMER'S "The Pride and the Passion" receives a sub- stantial plug in the December 25 is- sue of "Look," by virtue of a pic- torial story made on location in Spain of Sophia Loren, who co-stars with Gary Grant and Frank Sinatra in this U.A. release. According to the ar- ticle's author, Sophia is "a warm hearted, sympathetic girl of 22 with startling animal beauty. • "Once again Walt Disney has com- piled one of his fascinating True- Life Adventure series titled 'Secrets of Life," reports Florence Somers in the December issue of "Redbook." "It is a colorful, graphic picture of reproduction in the world of insects, marine biology and plants." • An interest-compelling headline is used on the color ad for "Written on the Wind," which appeared in the December 10 issue of "Life." It is "The woman in his arms was now the wife of the man he called his best friend." • Carroll Baker, who stars with Karl Maiden and Eli Wallach in Elia Kazan's Newtown production of "Baby Doll" for Warner Bros, release, is accorded a full page in the Janu- ary 4 issue of "Collier's" on the news stands yesterday. The article, headed "Baby Doll," is illustrated with four scenes from the production. • Two striking full-page ads, one on "Four Girls in Town," the other on "Hollywood or Bust," and a table of contents ad on "Teahouse of the Au- gust Moon" appear in the December issue of "Seventeen." • "I'll always remember the day I met Anastasia," is the title of an article written by Princess Alexandra Kropotkin for the December 16 issue of "Parade." The author tells about her meeting with the real Anastasia in Berlin. The article is illustrated by photos of Anastasia as a teenager. There are also studio photos of Ingrid Bergman playing the part of Anas- tasia. A six-part newspaper serialization of Alfred Hitchcock's "The Wrong Man," starring Henry Fonda, Vera Miles and Anthony Quayle, is being made available by Warner Bros. Serialization, which is illustrated with scenes from the picture, was written by Leslie Waller and based on the screenplay by Maxwell Anderson and Angus MacPhail. "The Wrong Man" is based on an actual real-life story of a Stork Club musician who was wrongfully accused of being a hold- up man. Serialization is being serv- iced on an exclusive basis in each city. WALTER HAAS Critics Choose (Continued from page 1) critics board, gathering 13 first place votes. George Stevens- Warner Bros. "Giant" and "Moby Dick," also from Warner Bros., were runners-up. Ingrid Bergman received 13 top votes for her performance in "Anas- tasia" to be named the best actress of 1956. Deborah Kerr was second, cit- ed for performances in two pictures, 20th Century-Fox' "The King and I" and M-G-M's "Tea and Sympathy." Audrey Hepburn was third in the bal- loting, nominated for her acting in Paramount's "War and Peace." Douglas Called Best Actor Kirk Douglas was voted the best actor on four tabulations, receiving 11 first place nominations for his role in M-G-M's "Lust for Life." Yul Bryn- ner and Sir Laurence Olivier came in second and third in the category for performances in "The King and I" and "Richard III," respectively. John Huston won the nod as best director on three ballots for his work in "Moby Dick." Elia Kazan polled second with five votes for "Baby Doll." In the new classification for screen writing, S. J. Perelman made 11 votes from the committee. John Huston and Ray Bradbury were second in the count for their work on "Mobv Dick." "La Strada" was named the best foreign picture of 1956, pulling 12 votes. "Vitelloni," "Samurai," "Mag- nificent Seven" and "The Grand Man- euver" were also nominated for the award. Carroll Baker Cited "King and I" and "Lust for Life" were included among the nominations lor the best picture. Carroll Baker was nominated for best actress for her work in "Baby Doll." James Dean polled votes in the early balloting for best actor for his performance in "Giant," as did Eli Wallach for "Baby Doll" and Gregory Peck for "Moby Dick." Other directors suggested for that category were Walter Lang for "The King and I," Anatole Litvak for "Anastasia," Alfred Hitchcock for Warner Bros. "The Wrong Man" and Michael Anderson for "Around the World in 80 Days." Screen writers nominated for the new award were, in addition to the winners, Ernest Niehman for "The King and I" and M-G-M's "Somebody Up There Likes Me," Fred Guiol and Ivan Moffat for "Giant." Paramount to Speed ( Continued from page 1 ) a total of 63 playdates through March, including those already under way in key cities. All are on a reserved seat- two-a-day basis. The boxoffice tally in the first nine opening engagements, as of last week, was $1,939,000. To- gether with a $238,000 advance sale projected to immediately after Janu- ary 1, this accounts for well over $2,000,000. Television Today Post-48 Films Who's Where ( Continued from page 1 ) payment to actors a week ago, as re- ported in Motion Picture Daily is- sue of Dec. 19. Residual deals made with the guilds by Fox on his RKO features are not to be considered representa- tive with respect to other post-1948 films, due to special circumstances surrounding the RKO sale. British Commercial TV Now Out of Red By WILLIAM PAY LONDON Oct. 26 - Associated Rediffusion, the London weekday commercial TV contractors, sustained a less of £3,250,000 in the 22 months between the formation of the com- pany and last October, but is now operating at a profit, chairman J. Spencer Wills told stockholders at the annual meeting. Commenting that their first two years had proved "very unprofitable," Mr. Wills said: "Being first in the field, we have taken the major part in the launching of com- mercial television in Britain and have had to bear the very substantial finan- cial burden which was involved in so doing." Program-Sharing Limited The company, he added, "was revenue producing for only seven of the first 17 months and over that period the expenditure was abnor- mally high because of the need to build up an organization to provide a continuous supply of programmes within ten months of the company's incorporation. In addition, since no other commercial station was operat- ing for the first five months and only one other in the succeeding two months, the sharing of programmes costs through networking was sev- erely limited." Time, Inc. to Acquire 6 Consolidated Stations Time, Inc., has announced it will pay $15,750,000 for six of a group of seven radio and television stations which are owned by the Consolidated Television & Radio Broadcasters, the sale being contingent upon Federal Communications Commission ap- proval. This is the group of stations which the Crowell-Collier Publishing Co. had failed to purchase recently. New Film Marketed A faster, fine-grain, low-contrast photographic film for television use, Type 834 TV Recording film, is now being marketed by the Du Pont Company's Photo Products Depart- ment. The appointment of George A Heinemann as director of prograr planning and development for th' NBC-owned stations has been an nounced by Thomas B. McFadder5 vice-president of the NBC-owne* stations and NBC spot sales. For th. present Mr. Heinemann will continu to serve also as program manager cH WRCA-TV. He was named to tha5 position September 1, 1956. □ I Col. Edwin L. White, former chie of the Safety and Special Radio Serv ices Bureau of the Federal Commu. nications Commission, on January will join the staff of the Radio-Elec tronics-Television Manufacturers Asj ij sociation to direct a special informa tional program in connection with th Commission's publicly-announced a] locations study and hearing on fre(| quencies from 890 megacycle:. RETMA vice-president James L Secrest has announced. N h ait est I 0« Itik 1i !« □ Two staff changes at Peters, Grii fin, Woodward, Inc., pioneer statio representatives, were announced re cently by H. Preston Peters, PG\ president. Robert W. Faselt has bee transferred to the New York radi account executive staff. A membef* of the PGW staff since 1952, he re- turns to New York after two year1 in the Chicago office. Added to th1 radio account executive staff is Wi*- liam W. Keup. Mr. Keup was pre viously on the sales staff of severt industrial magazines. A ifffl SIS, □ Charles Davies has been appointe to the New York office of WGN, Inc it was announced by Ted Webe WGN-TV sales manager. Davies wi , ,, be in the national TV sales depart1 -UlC ment of the Chicago Tribune's broaq^, casting station, Weber said. Drake Show on ABC-TV** □ Robert Cinader has been name | director of program planning and de velopment for California Nation; Productions, NBC subsidiary, it ha, jJ been announced by Robert D. Levit vice-president and general manage of the company. As director, Cinad' will develop pilots and programs television use, Levitt said. |A cm adei 'j iness CBS radio star Galen Drake wi move over to the American Broaq] casting Company January 12 whe his television show, "This is Cale Drake" will premiere. The half-hoi; variety show will be seen weekl from 7 to 7:30 P.M. every Saturda evening under the sponsorship c Skippy Peanut Butter. Don Appell producer-director. 1957 happy tew year b V>V>V>,a<>HrO-l,rO- f *uOMmO*uO'mO*mO'mO MOTION PICTURE DAILY 1957 happy new year o<,«oJV>Vo»,oVoJI,oJ,»o »L. 80, NO. 122 NEW YORK, U.S.A., FRIDAY, DECEMBER 28, 1956 TEN CENTS ellings Urges .sk Exhibitors o Consider oreign Films 1A to Have Directory 7 Independent Product Lxhibitors were urged yesterday by lest G. Stellings, president of The- B Owners of America, "to take an- er look at foreign films and other ependent productions as they may e great potential box office value many situations." itellings, in announcing that TOA 1 begin issuing a regular monthly • plement directory next month on ( Continued on page 2 ) Tear Pact With Italy gned by the SIMPP From THE DAILY Bureau '-IOLLYWOOD, Dec. 27 - Ellis iall, president of the Society of [ependent Motion Picture Pro- :ers, today signed a three-year pact ;h Italy running to Aug. 31, 1959, retary Marvin Faris announced. The pact resembles in principle the i>tion Picture Export Association jeement in that it provides for re- liances to independent producers I official rates of exchange in equal , centages as those applying to ^EA companies. The agreement kes provision for 17 permits for current year, to be allocated by ysident Arnall. apacity Attendances uild Theatre Grosses 'Broadway, neighborhood and out- town theatres are all having peak ;;iness during the Christmas holiday | iod as vacationers, tourists and ,ldren are crowding the main thor- j;hfares. \long the Great White Way, in Those Lines are Back For the Holiday Show That's the end of the line waiting to get into the Music Hall box office more than four blocks away, and it's typical of the crowds around the mid- town theatre area this week. Neither rain, nor snow, etc. is keeping them away. The picture was taken about 11 A.M. yesterday. Savannah Business Up In 1954, Census Shows From THE DAILY Bureau WASHINGTON, Dec. 27 - The metropolitan area of Savannah, Ga., had 19 theatres doing an aggregate business of $2,143,000 in 1954, com- pared to 12 theatres and box office of $1,342,000 in 1947, the U.S. Census Bureau reported today. In a comparison of data gathered in enumerations in those years, pay- roll jumped from $273,000 in 1947 to $441,000 in 1954, the Bureau said. Name Charles Cohen WB Publicity Officer Appointment of Charles Cohen as Warner Bros, home office publicity manager was announced yesterday by Robert S. Tap- linger, v i c e- president and director of ad- vertising and public relations. Cohen, who re- signed as east- e r n publicity and advertising director for Al- lied Artists, also will be assistant to Meyer M. Hutner, nation- al publicity manager. Cohen will report to Warner Bros. (Continued on page 7) ill Charles Cohen Reference Books Ready 1957 Motion Picture, TV Almanacs Available for Industry Distribution Distribution has begun on the 1957 Almanac and International Television Quigley Publications. Prior to last year both television and motion pictures were included in one volume but with the rapid growth and development of the newer industry, it became necessary and expedient to give television its own book. editions of International Motion Picture Almanac, both published annually by Aaronson, include the only authorita- tive "Who's Who" section for the in- dustries. Virtually every important executive, performer and technician in films and television can be found in this section and this includes produc- First Applications Four Theatres Ask SBA for Federal Loans Amounts in $15-$20,000 Range; Names Withheld By J. A. OTTEN WASHINGTON, Dec. 27. - The Small Business Administration has its first applications for theatre loans. SBA officials revealed that there are four applications, involving amounts ranging from $15,000 to $20,000, pending in regional offices. They said no action had been taken on any of the four yet, and that the amounts involved were so small that action might be taken in the regional offices, without referral to Washington. These are the first applications to be received since the agency some months ago announced it would re- ( Continued on page 2) House Group Decides Against Tax Actions From THE DAILY Bureau WASHINGTON, Dec. 27 — A House Ways and Means subcommit- tee studying excise tax problems met in executive session today but de- cided against action at this time on proposals for rate cuts. Instead, the subcommittee confined its voting to proposed excise techni- cal changes, none of which affects the film industry. The Council of Motion Picture Or- ganizations had submitted to the sub- committee, headed by Bep. Forand (Continued on page 7) Television Today t fear # United I Artists Motion Picture Daily Friday, December 28, 195(1 PERSONAL MENTION GEORGE WELTNER, president of Paramount Film Distributing Corp., will return to New York today from Toronto. Kenneth McKenna, M-G-M studio story bead, is due in New York from Hollywood next Wednesday for a tbree-week visit witb publishers, edi- tors and writers. Sidney Deneau, Paramount West- ern sales manager, will leave Miami by train for New York on Sunday. • Ilya Lopert, president of Lopert Films Distributing Corp., has been nominated as a Knight of the Legion of Honor by the French government. • Jack Jaslow, independent film ex- hibitor in Philadelphia, has entered Temple Hospital there for a check-up. Geoffrey Martin, publicity direc- tor for J. Arthur Rank, arrived in New York yesterday from London via R.O.A.C. Merle Jones, president of CBS Television, will leave here today for Bermuda via B.O.A.C. U-l Schedules Massive Appearance Program Universal Pictures launches its 18- week "Seventh Annual Charles J. Feldman Sales Drive" and its 45th anniversary celebration this Sunday with a personal appearance program called "the greatest promotional bar- rage in our history" by David A. Lip- ton, vice-president of the company, sending 16 film notables to 50 cities for the openings of six pictures in the first two months of 1957. Stars will travel to the openings of "Battle Hymn," "Rock, Pretty Baby," "Gun for a Coward," "Four Girls in Town," "The Great Man" and "Mister Cory," Lipton said. The first of the tours is underway with Sal Mineo, ap- pearing in "Rock, Pretty Baby," par- ticipating in the Detroit premiere and Butterfield Circuit openings this week. No Paper Monday, Tuesday MOTION PICTURE DAILY will not be published Monday, Dec. 31, or Tuesday, Jan. 1, because of the New Year's holiday. M. & H. Refuses 'DoH'; WB Claims Big Booking BOSTON, Dec. 27-"Baby Doll," the Warner Bros.-Elia Kazan pro- duction condemned by the Legion of Decency, has been refused for book- ings in a chain of 20 theatres owned by Joseph P. Kennedy, former U.S. Ambassador to Great Britain. The decision was made by John Ford, general manager of the Maine and New Hampshire Theatres Co. Kennedy said that he "very definitely" approved the action. "I have been in the business forty- five years and I think this is the worst thing that has ever been done to the people and to the industry," Kennedy said. New England Premiere Monday "Baby Doll" is scheduled for its New England premiere next Monday at the Metropolitan Theatre here. The theatre management has empha- sized in newspaper releases that the film is "adult entertainment" and that only adults will be admitted. In New York Warner Bros, an- nounced that 75 additional working prints have been ordered to bring the total of "Baby Doll" prints in circu- lation to 425. The picture has been booked in 1,118 cities to date, the company said. It is being booked "heavier than any of our other major productions," a spokesman said, "with the only problem areas being Albany and the Maine and New Hampshire circuit." Stanley Warner Zone Officials Talk 'Doll' with Albany Mayor ALBANY, N. Y., Dec. 27-While a decision was waited from Warner Brothers in New York on the with- drawal of "Baby Doll" from sched- uled exhibition at the Strand Thea- tre, it was learned a delegation of Stanley Warner zone officials quietly visited Mayor Erastus Corning late yesterday to discuss the situation. Earlier in the week, there had been reported intimations the city admin- istration did not look with favor on the plan to premiere the picture New Year's Eve. This presumably came in the wake of strong Catholic protests made to the theatre by Rev. Thomas H. Kay, diocesan director of the Le- gion of Decency, and in a front page "Evangelist" editorial. Heading yesterday's delegation was Harry Feinstein of New Haven, Conn., Northeastern zone manager. Although "Baby Doll" has a state seal, which makes a theatre immune from prosecution, this apparently would not stop the city from taking action. Several years ago police chief John P. Tuffy ordered "Bitter Rice" removed from the Ritz theatre after the first show. That film, too held a state license. Washington's Keith Theatre Is Sold WASHINGTON, Dec. 27 - The Keith Theatre and the Albee Building here have been sold to Morris Cafritz of this city for a reported $1,550,000, it was announced today by Sol A. Schwartz, president of RKO Theatres, Inc. RKO will continue to operate the theatre under a 5-year lease from the new owner. The Albee Building is a modern, fully rented office building in downtown Washington. Four Theatres (Continued from page 1) ceive requests from conventional thea- tres for modernization and repair loans. The loan applications come from theatres in four states — Connecticut, California, Georgia and West Vir- ginia. SBA officials refused to give the names of the theatres involved, saying that it is agency policy not to give the names of applicants, in case the application is turned down. Favorable actions are announced by the agency periodically. Meanwhile, it was learned that SBA will have to ask Congress for additional lending funds soon after the first of the year. Present lending funds are nearly exhausted. The life of the agency expires un- der present law on June 30, but Con- gress is certain to extend it another year or more. California Honors Paramount '$ 'Barn' HOLLYWOOD, Dec. 27 - The famed barn on the Paramount studio premises today became State Reg- istered Landmark No. 554 as Cali- fornia, in ceremonies attended by civic and social officials, for the first time extended historical recognition by dedicating the barn as the official birthplace of the feature-length mo- tion picture. The barn, which has been main- tained in a fine state of preservation and is now used regularly as a studio gymnasium, was leased by Cecil B. DeMille Dec. 16, 1913, for use in producing "The Squaw Man," co- starring Dustin Farnum and Winifred Kingston. Miss Kingston was among a score of stars who attended dedica- tion exercises today. Columbia to Close Columbia Pictures reported yester- day that company offices will close at 3:00 P.M. on Monday, Dec. 31. Ask Exhibitors ( Continued from page 1 ) foreign and independent product stated: "There has long been a need fo this service. Many exhibitors are un able to obtain information on thi potential source of product. This fac was brought to light vividly durin; our recent convention. "With the current product shortage exhibitors are most eager and keenl' interested in learning more about th< use and availability of specialized for eign films and other independent pro ductions. We urge all exhibitors fc ■ take another look at these types o i films. They may have great potential tit) box office value in many situations. To Supplement Monthly Bulletin The TOA directory will be mad available to members starting in Jan uary as a supplement to the theatr association's monthly bulletin. Th publication will carry complete in formation on all foreign and inde' pendent product, names and ad dresses of independent distributor: and current and future releases anjfffF1 other pertinent data pertaining to th1' production, distribution and bookin^11 of specialized films. I Irs. J: lis ■lit ;en. Communion Breakfast In Hollywood Feb. 3 HOLLYWOOD, Dec. 27 — Th sixth annual Communion Breakfa* for Catholics in the film industr here will be held at 10 A.M. Feb. S at the Hollywood Palladium, followUa! ing mass celebrated by His Eminenc James Francis Cardinal Mclntyre a Blessed Sacrament Church, genera chairman Doug Bridges today an nounced. NEW YORK THEATRE RADIO CITY MUSIC HALL — | Rockefeller Center starring in ClaiaiScepi and METROCOLSi » "THE TEAHOUSE OF THE AUGUST MOON" AN M-G-M PICTURE and THE MUSIC HULL'S 6REAT CHRISTMAS SHOW , mi er i i mil TEASERETTE FAMOUS FO MANY USES! Th*te 3 from* trailer! feature art back grounds, photos and compelling off-stagt voice! NO CONTRACT NO RETURNS! MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwm Kane, Editor; James D. Ivers, Managing Editor; Richard Centner, News Editor; Floyd E. Storif Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weavei Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bui nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sun days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Marli' Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part o Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, J 938, at the Post Office at New York, N. Y., under the act oj March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Friday. December 28, 1956 Motion Picture Daily 3 TENT TALK Variety Club News I TORONTO— Dan Krendel heads lie fund-raising committee of the jj-'ariety Club here. Krendel will ap- point his own committeemen. Chet riedman, elected property master for Ms first term as a member of the rew, will head two key committees, both related to the major object of ■rearing income for Variety Village, ^riedman will be in charge of the [ouvenir program for the annual base- jall game, as well as acting as pub- licity director for the tent. A SAN FRAXCISCO - Women of Variety, organized wives of Variety ..'lub members, have elected Mrs. Ro- ws Harvey as president to succeed Mrs. Jesse Levin, and voted Mrs. George Christopher, wife of the may- >r, an honorary member. Other new fficers: Mrs. Sylvia O'Neal and Mrs. George Mitchell, first and second vice- presidents, respectively; Mrs. Sam Roth, recording secretary; Mrs. Frank Harr, corresponding secretary; Mrs. Monroe Belling, treasurer; Mrs. Nate Sontag, historian. Board members: Mrs. Rodda Harvey, Mrs. John Par- sons, Mrs. Edward Levin, Mrs. Ber- nie Mannheimer and Mrs. Al Shmit- ken. A OMAHA— Four new members were elected to the crew of Variety Club of Omaha, Tent No. 16, at a dinner- dance recently at the Blackstone Ho- tel Ballroom here. The quartet in- cludes Lyle DeMoss, assistant man- ager of WOW-TV; Abe Slutsky, own- er of Playland Park; George Regan, branch manager of 20th Century-Fox; and Sam Stern, owner of the 40-Bowl. Re-elected were Frank Gartner, owner of Film Transport; Ross Lorello, owner Paramount Negotiates For Record Company In a move to further diversify its interests, Paramount Pictures has opened negotiations with representa- tives of the Dot Record Co., a small recording company, seeking to acquire that organization as a subsidiary of the production-distribution company, it was reported yesterday. According to a Paramount execu- tive, an agreement setting a purchase price of $3,000,000 for Dot Records has already been set. The recording company specializes mainly in hill- billy and popular records. It was in- corporated in 1950 with offices here and in Hollywood. Paramount Pictures now has exten- sive interests in DuMont Laboratories, DuMont Broadcasting Corp., KTLA, Los Angeles, International Telemeter Corp., Chromatic Television Labora- tories, and Famous Players Canadian Corp. Houston Group Elects HOUSTON, Dec. 27. - William Ratcliff, Epsom Drive-in Theatre owner, was elected president of the Houston Independent Theatres Asso- ciation for the coming year. Alvin Guggenheim, Broadway and Yale Theatre manager, was elected vice- president, with Dan Goodwin, Wink- ler Drive-In Theatre manager, as sec- retary-treasurer. Lowell Bulpitt is retiring president. of Ross' Steak House; Glenn Trump, public relations director of Ak-Sar- Ben; Don Hammond, of Romeo- Hammond Productions; Pat Halloran, branch manager of Buena Vista Pic- tures; William E. Barker, manager of Co-op Pictures; Joe Jacobs, branch manager of Columbia Pictures, and Norm Nielsen, branch manager of RKO Pictures. File Trust Suit on Chicago Drive-ins CHICAGO, Dec. 27-A total of $1,500,000 in treble damages is sought by Morton Fink in a suit filed in U. S. District Court against five persons and corporations operating outdoor thea- tres. The suit alleges the defendants are attempting to monopolize the out- door theatre trade in northwest Cook County, where Fink is trying to build an outdoor theatre. Defendants are Edwin Silverman and Essaness Theatres Corp., River Grove Theatres Corp., Melma Enter- tainment Corp., Harold and Theresa Abrahamson, as partners in Norwood Enterprises, and Ralph Smitha as president of Essaness Associates, Inc. Attorney for the defendants is Lewis Schimberg. Smith Circuit Sets Employee Benefits Special to THE DAILY BOSTON, Dec. 27-Details of a new comprehensive insurance, medi- cal and hospitalization plan for man- agers and field executives of the Smith Management Co. here were an- nounced today bv Richard A. Smith, vice-president of the company. Benefits now set up for company officials include: a $10,000 life insur- ance policy; $15 per day hospitaliza- tion; complete medical and surgical expenses up to a specified limit, and 17 weeks of unemployment compen- sation at full pay. District managers will be allowed "a slightly larger pro- gram," Smith said. Chicago Acadia Reopens CHICAGO, Dec. 27-The Acadia Theatre reopened Christmas Day, with Arthur Gould as manager. The thea- tre was completely remodeled while it was closed for several weeks. PEOPLE Gene Tunick and Stanley Kositsky, of United Artists' Philadelphia branch, will be honored Monday evening, Jan. 21, at a testimonial dinner held by the Motion Picture Associates of Phialdelphia at the Bel- levue Stratford Hotel. Tunick was recently named Eastern district man- ager and Kositsky replaced him as Philadelphia manager. □ Tom Stanton has replaced Richard Galsworthy as manager of the Fox Theatre in Eugene, Ore. Galsworthy moved to Seattle to take over the management of the Egyptian Theatre there. □ Louis Roe has been appointed as- sistant manager at the MacDonald Theatre in Eugene, Ore., it was an- nounced by Alton Robbins, manager for the Evergreen Theatre Circuit. □ Edward M. Warnecke has been named national membership chairman of the Society of Motion Picture and Television Engineers for 1957-58, it was announced by Barton Kreuzer, president-elect of the Society. War- necke, who succeeds John W. DuVall, has been SMPTE Eastern regional membership chairman for the past two years. □ Ben Odell has been elected to the newly-created position of executive vice-president of Cathedral Films, Inc., of Burbank, Calif., it was an- nounced by Dr. James K. Friedrich, president of the company. □ Rudy Lehmann for many years sales representative for Republic Pic- tures in Atlanta has resigned. In 1957 one picture will not be forgotten., . The story that HAD to win the Pulitzer Prize! "Outstanding mass-appeal... in the ranks of the superior entertainments of the year... will bring out of the homes those who shop selectively for their film fare and want something far better than the routine... scintillating performances..!" film daily ing performance ■ H K ■ H Absorbing, suspenseful... stimulating entertainment..! FILM BULLETIN "Jose Ferrer and Universal have done themselves proud with a powerful drama ...no punches pulled... adult, racy... Anyone who likes to get solidly entertained, and millions of people do, will find this film a richly satisfying evening..! 99 motion picture herald "...holds strong emotional appeal... should interest and entertain adult audiences..!" showmen's trade review and ED WYNN with JIM BACKUS • RUSS MORGAN • ROBERT FOU /S THE WORD edbyJOSE FERRER -ScreenDlav bv AL MORGAN and JOSE FERRER • Prnriiir.eri hv AARON R0.9FNRFRH . A IINIVFRQAI JNTFPNATinwAi diptiidc Motion Picture Daily Friday, December 28, 19 Motion Picture Daily Feature Reviews Gun for a Coward U-l — CinemaScope Hollywood, Dec. 27 With names as significant as Fred MacMurray, Jeffrey Hunter, Chill Wills, Janice Rule, Dean Stockwell and Josephine Hutchinson to bill with, any showman worth his salt can get this Western drama off to a strong opening, and the picture figures to take good care of itself and the customers from that point on. It is a story of the Old West, but it is not an old Western story. In theme and treatment it follows its own channel, independently of formula, and arrives logically, plausiblv, at its own conclusion, which isn't a pattern ending either. The roles re- quire characterization, not merely riding and shooting, and the plavers provide it expertly. You've got to go far back in trade historv, far back into the silences, to a great Thomas H. Ince production entitled "The Coward," with Frank Keenan and Charles Rav, for a comparable use of cowardice on the screen, and if you do go back that far vou'll find an accompanying record of box office profits. The picture, produced in CinemaScope and Eastman color bv William Alland, and directed tellinglv by Abner Biberman from a script bv R. Wright Campbell, presents MacMurrav, Hunter and Stockwell, in that order as to age, as the three sons of Miss Hutchinson, widow of a rancher whose ambitions for their ranch the bovs have determined to fulfill. MacMurray is long-time fiance of Miss Rule, daughter of a neighboring rancher, and delays their wedding in the hope that economic security can be guaranteed. Hunter, who has become known in the com- munity as timid to the point of cowardice, is secretlv in love with Miss Rule, also, but doesn't make this known until she tells him she recipro- cates. Stockwell is the third brother, courageous bevond common, and in his performance of this role young Stockwell sets up a new career for himself as an actor of major ability. Wills, in a part similar in purpose to his "Giant" assignment, gives the subject his usual expert services. There is a plentitude of frontier fighting and related action in the story. The period is the era when Abilene was the destination of the great cattle drives, one of which figures in this storv, and the cast includes, in addition to those named above, Betty Lvnn, Iron Eyes Codv, Robert Hov, Jane Howard, Marjorie Stapp, John Larch, Paul Birch, Bob Steele and Frances Morris. Running time, 88 minutes. General classification. March, 1957 release. William R. Weaver Tomahawk Trail United Artists There's nary a dull moment in this lively little cavalrv-Indians skir- mish being released through United Artists as a Bel-Air production. The heroics are of the standard brand, but it's an old faithful brand, as exhibitors well known, and there's no need to brief them on how to put it over, especially with their younger public. Chuck Connors, an actor who has been steadily gaining ground this last vear or so, is manly, stalwart and believable as the intrepid sergeant of the strong-and-silent school. This sergeant certainly has his headaches. First he has to take over command of a cavalrv troop on a routine patrol mission to Fort Bowie when his half-crazed lieutenant collapses. Thev are in hostile Apache territory, and Connors and his band find them- selves weathering such assorted calamities as desert heat, the loss of their horses, lack of water, random Apache attacks, and just about everv vicissitude screen play writer David Chandler could dream up. All that is missing at this point is the entrance of two lissome young ladies to applv the final indispensable ingredient: romance. One, Lisa Montell, is the daughter of an Indian chief. The other, Susan Cummings, is the last white survivor of a fort massacre. The soldiers make passes at them and Connors gets involved with Miss Cummings. The final scenes find all holed up in a fort, with the lieutenant threat- ening intermittently to have Connors court-martialed for insubordina- tion and the Apaches coming ever nearer. When the grand-scale Indian attack comes, of course, it is as lively and gory as any of the younger generation could possibly desire. The lieutenant is killed, the Indian chief's daughter successfully pleads with her people for the lives the fort's defenders, and Connors and Miss Cummings pair off. Connors gets good support from John Smith, the Misses Cummir and Montell, and Neise, Robert Knapp, Eddie Little and others. Lesl Selander directed, Howard W. Koch did producer dutv and Aubr Schenck served as executive producer. Running time, 60 minutes. General classification. Release date, not s Lawrence J. Qui Blonde Sinner A A — Harp Hollywood, Dec. The American recognition built up for Diana Dors since her arrival this country to work in American pictures figures to attract a substanl turnout to the opening of this English-made melodrama, and the K< neth Harper production in which she is starred is of a kind and qual to please audiences attracted in that manner. It is a film measuring well to the British standard for melodrama, which is pretty high, a A although it is essentially grim in character, having to do primarily w. i murder and murder's consequences, it also embraces material whi; gives the star occasion to display her most graphically publicized ' tributes amply. Her performance, like those of her supporting playe* is first-rate. "Blonde Sinner" was produced and exhibited in England as "Yii1 to the Night," having been taken from the book of that title by Jc. Henry, who worked with John Cresswell on the screenplay direct with steady skill, by J. Lee Thompson. In the American title role Miss Dors portrays an emotion-impel young woman who murders a woman she believes responsible for 1 j lover's suicide, and who is tried and convicted of the crime. The nar tive is told principally in flashbacks, with the murderess reflecting up the dramatic events in her past as she sits in her death cell awaiting j final penaltv. Yvonne Mitchell, Michael Craig, Geoffrey Keen, Olga Lindo, M; Mackenzie, Joan Miller, Marie Ney, Liam Redmond and Marjc Rhodes are prominent in a large, competent cast. Running time, 73 minutes. Adult classification. For December reles ™Mt a ins, Man in the Vault RK (tins Suspense and violence are the top qualities of this production, althou the brief but fascinating appearances of Anita Ekberg in a second" role can certainly be a drawing feature. The emphasis is on melodrai^te and Producer Robert E. Morrison has filled the cast with experientjj "heavies" such as Berry Kroeger, Mike Mazurki, Paul Fix and Jar^ Seay. , William Campbell is a plausible, good-looking young locksmith w has desires to better himself but never considers really doing it ui, he meets Karen Sharpe, whose wealthy parents are accustomed to giv: her anything she wants. In spite of his desire, he turns down an oi; bv Kroeger to manufacture keys for a certain safe deposit box contain $200,000, the property of Seay, a racket king. A beating by Mazu fails to daunt him, but when Miss Sharpe's life is threatened he agr to the plan. Circumstances lead him to think that Miss Sharpe was in the sche, to dupe him, and Campbell steals the money himself. The girl convin him that she is innocent, but before he can make up his mind ah, the cash, the plotters track them down. Everyone, including a vengea) bound Seay and a double-crossing Fix who wants all the money, vni at Kroeger's home and wipe out half the cast before the picture ends. Two well-directed suspense scenes are in the bank vault as Car bell makes copies of the keys and returns to steal the money wit visual range of clerks and guards, and in a darkened bowling al where he frantically dodges a mysterious assassin. Andrew V. McLaglen directed. Burt Kennedy did the screenp ( from a novel by Frank Gruber, Gus Dali film and TV Almanacs Out Xg/gM^fon Toddll (Continued from vaee 1) ™ ' "mm" unnjm*..^Katxex*x«eexst ■ Bay, December 28, 1956 L Motion Picture Daily (Continued distribution and exhibition for Also duplicated in the two jlks is the feature films section iSch includes a bsting of all releases pi 1944 to 1956 with title, stars, casing company, release date, run- 2 time and whether in color and/ or pecial process. This section also Judes a complete breakdown of for- n films in release— by company and country of origin. ,fhe biographies and the feature !us are located in both books as the ^rmation included in the two sec- is is of much use and interest to two industries which are so great- . inter-related today. Completely Indexed ■\lso in both books is a complete Ition on statistics for the particular Lustry, a table of contents and a full Lex with thorough cross-references facilitate finding information de- ed. The 14 sections into which both :>ks are divided represent a valid i basic cross-section of all the vital 'ormation which many find so neces- jiy and helpful. Each section is imb-indexed which permits the >st convenient method of use by the I Lder. Additional sections in the film an- al include: a complete list of pro- ction and distribution corporations; mpanies operating four or more the- es in both the U.S. and Canada; up-to-date listing of all drive-ins; listing of services which include h exchanges, laboratories, screening )ms, trailer distributors, talent and from page 1) literary agencies, publicity representa- tives, Government film bureaus, and others; a listing of Academy Award winners throughout the year and all Quigley Publications Awards since their inception plus awards made by other publications and organizations; all producer-distributor and exhibitor organizations, guilds and unions and film clubs; listing of equipment and refreshment products manufacturers and theatre supply dealers in the U.S. and Canada; full texts of the Motion Picture Production and Advertising Codes; the industry in Great Britain; the industry in the world; listing of trade publications, newspaper critics, magazines' writers and foreign press representatives, and a listing of pro- ducers, distributors and libraries of non-theatrical films. Overseas Information Given Additional sections in the television book include: personnel for all sta- tions in the U.S. and possessions plus channel allocations; producers-distrib- utors of programs, commercials, films and shorts; a fisting of services includ- ing rental studios, cutting rooms, film effects, sound effects, music, anima- tion, market research and others; all network and syndicated programs; all advertising agencies and station repre- sentatives; national and regional or- ganizations and guilds and unions; the industry in Canada; the industry in Great Britain; the industry in the world; complete text of the Television Code, and a listing of trade publica- tions, newspaper critics and fan magazine writers. attendances Charles Cohen (Continued from page 1) ■w York, theatres have been re- "rting that they have been playing ij capacity audiences at each road- Jaw and continuous performances. -The Badio City Music Hall, which ens its doors early and closes late the evening, has been enjoying rec- :1 business as long lines of patrons ?re waiting patiently yesterday to e the showcase's presentation. Des- te the brief snow flurry and light jin, all theatres reported top busi- ss at all hours. Situation Is National Around the nation, similar reports tve been heard from theatres. BKO's he Brave One" racked up a gross $15,708 in the first week of its run the State Theatre in Hollywood. ie film also topped business records the Stage Door in San Francisco. Business in New England was also i a high plane as top pictures have -en encouraging more patrons. Even- g business especially has been great Hartford, according to theatre re- >rts with such films as "Hollywood Bust," "King and Four Queens," Vestward Ho The Wagons" and rour Girls in Town" doing top busi- es. ( Continued from page 1 ) on Jan. 7 to succeed Charles S. Stein- berg, who is joining CBS radio net- work as director of audience promo- tion. Cohen was associated for more than 20 years with the publicity and ad- vertising departments at M-G-M, Universal and 20th Century-Fox. Dur- ing his five years at Fox, he served as assistant publicity manager, and associate advertising manager. He also was the company's CinemaScope specialist, coordinating promotion of the anamorphic lens process. House Group Decides (Continued from page 1) (D., B. I.), a plea for further admis- sions tax relief. Today, however, the subcommittee decided that this and other requests received from business groups for excise rate cuts would have to be passed over until the full committee and House Democratic leaders had a chance to express their views on tax cuts in 1957. The ad- ministration has indicated it would oppose all tax cuts. The Forand subcommittee said it would make public its decisions dur- ing the second week in January. CBS-TV Billings Up 18.2% in 10 Months CBS Television's gross billings for the first 10 months of 1956 showed an increase of 18.2 per cent over the January-October period in 1955, the network announced yesterday in a special year-end report on opera- tions. It added that in the same 10-month period the network increased its dol- lar volume over the preceding year 20 per cent more "than did the sec- ond network." A total of 122 different advertisers promoted their products on CBS-TV during 1956, of which a total of 26 were new to CBS and 15 of these were new to network television. "In programming," said the statement, "CBS Television decisively demon- strated its leadership." The network said that the Nielson ratings recently gave CBS-TV a clean sweep of the top 10 nighttime programs and also showed that CBS-TV dominated the ratings in 37 half-hour periods while other networks held a lead in only a total of 11 half-hour periods. The network also reported that during 1956 the number of affiliated stations reached a new high of 227 stations, surpassing even the all-time peak figures for the CBS Badio Net- work. CBS Unveils 'Odyssey' At Waldorf Luncheon CBS Television introduced to the press yesterday at a Waldorf-Astoria luncheon its new Public Affairs pro- gram, "Odyssey," which will start January 6. The one-hour show will occupy the 4-5 P.M., EST spot on Sundays. Irving Gitlin, CBS director of Public Affairs, described the pro- gram, its origin and background, while Merle Jones, who will become president of CBS Television next week, and Sig Mickelson, vice-pres- ident in charge of News and Public Affairs, stressed the importance and value of such public service pro- grams. Collingwood the Host Charles Collingwood, who gave up his mid-day news spot to be host and commentator of "Odyssey," gave a more detailed description of the planned shows, citing the fact that they will be live or on film, and a combination of both, that they are made with the cooperation of the museums of the world, and will cover such diverse material as the early development of jazz in the United States, and the Samurai, Japanese warriors of centuries ago. The series' producer is Charles Bomine, who wrote for them and produced the CBS Television series of last year, "Adventure." The "Odyssey" pro- gram is produced in cooperation with the American Association of Museums. ABC-TV Growing fast In Operations: Treyze The ABC Television network is ending the year 1956 with "an ac- celerating pace and a building up of momentum for a new program of growth and expansion in all phases of its operations for 1957," Oliver Treyze, vice-president in charge of the ABC-TV network, said yesterday in a special year-end statement. Within the past several weeks, said Treyze, ABC-TV has signed an ex- clusive three-year contract with Frank Sinatra; has, through its parent com- pany, American Broadcasting-Para- mount Theatres, obtained loans of $60,000,000 to finance further growth of the company and, in particular, additional facilities for ABC-TV; and "has moved forward with plans to acquire other new programs to estab- lish a continuing and consistent level of excellent entertainment." Expect $75,000,000 Billings ABC-TV's gross billings for 1956 are expected to exceed $75,000,000, the statement continued. "Within the past month, ABC-TV's home-hour cir- culation has, for the first time, passed the 100,000,000 home hours of view- ing mark weekly for its nighttime com- mercial programs." Also in the year, the network gained primary affiliates in such markets as San Diego, Bdchmond, Va., Albany- Schenectady-Troy, Evansville, El Paso, Knoxville, Madison, Wis., Enid-Okla- homa City, and Durham-Baleigh. Within the next 60 days, it will have primary affiliates also in San Antonio and Norfolk-Portsmouth, and, within the coming year, in Omaha and Bos- ton. "But," Treyze concluded, "in the most important area of network com- petition, that of competing for the viewer's attention, ABC-TV is moving toward equality among the three net- works in those time periods where there is three-network competition." 20th-Fox TV Producer To Form Own Company HOLLYWOOD, Dec. 27.-SamueI M arx, 20th Century-Fox executive producer for television, has resigned to start an independent TV film pro- duction group. Marx will begin production with two film series. One is titled "Shields of Africa," scheduled to start filming in spring. The second half-hour series is described as "an action-type entertainment." '80 Days9 for TV Highlights of last Saturday's Holly- wood premiere of Michael Todd's "Around the World in 80 Days," a United Artists release, will be featured on Steve Allen's NBC-TV program Sunday, Dec. 30. Film clips of the event will be used. ROCK HUDSON • LAUREN BACALL ROBERT STACK- DOROTHY MALONE ROBERT KEITH • GRANT WILLIAMS ■ HARRY SHANNON Directed by Screenplay by Produced by DOUGLAS SIRK GEORGE ZUCKERMAN ALBERT ZUGSMITH This is f the way it opened everywhere! SET ALL-TIME OPENING DAY RECORD Joy Theatre, New Orleans BIGGEST CHRISTMAS DAY OPENING IN 16 YEARS Fulton theatre, Pittsburgh BIGGEST OPENING DAY OF ANY U-l PICTURE IN ANY THEATRE IN THIS CITY Don Theatre, Alexandria, La. DID FULL WEEK "GLENN MILLER" BUSINESS IN 2 DAYS Guyan Theatre, Logan, W. Va. FIRST TWO DAYS TOP "GLENN MILLER STORY" Southern Theatre, York, Pa. EQUALLING "TO HELL AND BACK" BUSINESS United Artists Theatre, Chicago EQUALLING "GLENN MILLER" BUSINESS RKO Albee, Providence Big in big towns! Big in small towns!